Niu Technologies (NIU) Earnings Call Transcripts
Niu Technologies's Latest Earnings Call - Q1 FY2026
In the first quarter of fiscal year 2026, Niu Technologies reported total revenue of RMB 910 million, a 33% increase year-over-year, driven primarily by a 29% rise in sales volume to 262,000 units. However, the company experienced a net loss of RMB 94 million, wider than the previous year's loss of RMB 39 million. Management provided guidance for Q2 revenue between RMB 1.57 billion and RMB 1.82 billion, indicating a year-over-year increase of 25% to 45%. This positive revenue outlook, despite ongoing losses, suggests potential for stock movement as the company focuses on growth in the electric motorcycle segment and inventory normalization in micro mobility.
Reported metrics
| Metric | Value |
|---|---|
| Total Revenue | RMB 910 million (beat) |
| Net Loss | RMB 94 million (miss) |
| Sales Volume | 262,000 units (beat) |
| Gross Margin | 17.4% (beat) |
| Marketing Expenses | RMB 180 million (negative) |
| Q2 Revenue Guidance | RMB 1.57 billion to RMB 1.82 billion (positive) |
Guidance from management
Management expects Q2 revenue to range between RMB 1.57 billion and RMB 1.82 billion, indicating a year-over-year increase of 25% to 45%. This guidance reflects confidence in the electric motorcycle segment's growth trajectory.
What management said
Thank you, operator, and thank you all for participating on today's call and for your support. We appreciate your interest and look forward to reporting to you again next quarter on our progress. Thank you.
What analysts pressed on
Analysts expressed concerns regarding the significant increase in marketing expenses and the wider net loss compared to the previous year. There is also apprehension about the challenges in international sales and the need for effective inventory management in the micro mobility segment.
Main topics on the call
- Electric Motorcycle Growth — Niu Technologies reported a 'second 3x year-over-year increase' in electric motorcycle sales, reflecting strong momentum from Q4 last year. Management emphasized that this growth is part of a strategic milestone to penet...
- Softening Electric Bicycle Sales — Sales in the electric bicycle segment have 'softened' as anticipated, attributed to a transitional market phase. Management is implementing a new product line to capture demand as the market recovers.
- Increased Marketing Investment — Marketing expenses surged by '4x year-over-year' in Q1 as part of a strategic decision to front-load investments. This is expected to normalize in subsequent quarters as the company transitions from investment to executi...
- International Sales Challenges — International sales in the micro mobility segment declined by '37% year-over-year' due to a structural transition in distribution. Management is focused on inventory normalization and price promotions to address elevated...
Read the full Niu Technologies transcript (Q1 FY2026) → Summary generated from the call transcript; every figure above is stated by management on the record.
About Niu Technologies
Niu Technologies (NIU) is a publicly listed company in the Automobiles industry, within the Consumer Discretionary sector. It trades on NasdaqGM and is based in US. EarningsCalls.dev maintains a free, full-text archive of its earnings call transcripts — 27 calls on record spanning March 16, 2020 to August 10, 2026. Every transcript is split into speaker-by-speaker segments with headline metrics, free to read or available through our REST API.
Earnings Call History
EarningsCalls.dev has 27 Niu Technologies earnings call transcripts on record, spanning March 16, 2020 to August 10, 2026. Based on this history, Niu Technologies reports quarterly. The most recent call on file is dated August 10, 2026. The full list is below — each row opens the complete, free-to-read transcript.
- Ticker
- NIU
- Exchange
- NasdaqGM
- Country
- US
- Sector
- Consumer Discretionary
- Industry
- Automobiles
- Calls on record
- 27
- First call
- March 16, 2020
- Most recent
- August 10, 2026
- Reporting cadence
- quarterly