AGCO Corporation (AGCO) Earnings Call Transcript & Summary

November 16, 2020

New York Stock Exchange US Industrials Machinery conference_presentation 50 min

Earnings Call Speaker Segments

Charles Albert Dillard

analyst
#1

Hi. Good afternoon, everyone. So my name is Chad Dillard. I'm the lead analyst for the machinery sector here at Bernstein. And I'm pleased to have Greg Peterson, who is the Head of Investor Relations; and Andy Beck, who is the CFO of AGCO. So AGCO is a $7 billion market cap company, manufactures and sells agricultural equipment such as tractors, combines, green storage equipment, and they do so globally. So the format of today is going to be a fireside chat between myself and AGCO. And I encourage all of you who are on this webcast to join in on any questions. And you can do so by clicking on the pigeon-hole link that's currently in your browser and entering the question. So without further ado, let's just dive right into it. We'll start out with just more of like some near-term questions and then dive into some of the more like the longer-term thematic and strategic questions as well. But let's start with the near term.

Charles Albert Dillard

analyst
#2

So my first question is with the next wave of COVID ramping up in Europe and North America in the last month, have you started to see customers change in terms of how they're approaching their buying decisions and what sort of conversations you've been having?

Andrew Beck

executive
#3

I wouldn't say there's been much change there. You can see we've got the inventory sales data for our North America market just recently for the month of October, and the market was up really almost across the board and all product lines. So I think from a standpoint of what our end customers are doing, they're still taking advantage of these stronger crop prices and government payments. They've got more cash flow than they did probably a year ago. And they're looking at making acquisitions of equipment here in the balance of the year. A lot of farmers will always look at their year-end tax position and make determinations whether it'd be advantageous for them to buy equipment at the end of the year based on what their income levels will be. So there could be some year-end buying, which is typical in our business because there are some tax advantages to making capital purchases at -- in a good year, a year where they have good income. So what -- from a COVID standpoint, I think the -- more of the focus has been on our own workplace availability and the ability and capacity of our supply chain. And that's been the real challenge really all year, and we're continuing to see challenges with that respect. We have one of our plants that we talked about at the end of our -- in our third quarter call, one of our plants in North America and Kansas which makes harvesting equipment, it had some challenges. We've had to suspend operations there. Some of the lines are back up and running already, and we'll have some other -- the rest of their lines, hopefully come back up during the course of the rest of the month. So seeing some issues already from that standpoint. And then in Europe particularly, we're continuing facing challenges on supply chain availability. I think the demand is picking up as well of all industrial products. So it's not just agricultural equipment that our suppliers provide. And also, they're having obviously some issues potentially for workforce issues as well. So we're working very hard on solving all those problems, and keeping our factories going which we have going right now, but those are more of the challenges than I think the end market demand at least in our business.

Charles Albert Dillard

analyst
#4

Got it. Okay. So we're entering an upward period where the pandemic is getting a lot worse, but where there's a lot of hope on the vaccine front that it can actually end in the relatively near term. So if you had to choose, I guess, what would you be more worried about, managing the cost structure during the near term or making sure the business is ready to respond for a greater inflection in demand? And if you could -- you can only choose one.

Andrew Beck

executive
#5

Well, thankfully, we probably don't have to choose one in real life. But what I would likely say is that in the -- it really adds on to the comments I've already made about workforce and supply chain challenges that we have. I would say that we need to continue to focus on that aspect of the business. And we want to deliver on the production volumes that we have in place today. That's something that we're real focused on. So I think focusing on the near term, on workforce health, supply chain availability and all those kinds of things is really the -- maintain the focus for us right now. If we saw improvement in demand, we're going to react as quickly as we can. We’ve got to work with our supply chain. I think that will be a challenge for them. But within our factories, we certainly have the capacities to grow. It will again come down to do we have the workforce in place. And so those are all about how we manage our workforce, how we keep them healthy, make sure we have the proper protocols in place and have a little luck as well.

Charles Albert Dillard

analyst
#6

Got it. Okay. So how big of a COVID-driven lockdown is built into your year-end plan? What levers do you have at your disposal to flex cost down further, should the lockdown tighten?

Andrew Beck

executive
#7

Well, we don't have that plan. So we made that very clear that within the guidance and plans that we have for the balance of the year, they don't assume any suspensions of production or disruptions caused by COVID, whatever that might -- how that might entail. So we've obviously had this situation already in the second quarter. We had a number of our facilities go down, particularly in Europe and Brazil. We actively cut costs, furloughed employees where we had the opportunity to do that and really kind of locked down as much as we could our cost and our spending in order to mitigate the impact of the production being down. And we can -- if we have to, we can go back to those types of measures again. We have felt like in the third quarter, as you saw, our results were quite good. So we were able to get a lot of catch-up in the third quarter, and we did loosen up some of the spending again. We've got some people traveling to see customers and dealers and things like that. But depending on what the lockdown entails, what kind of a situation we're in, we can kind of go back to what we were doing in the second quarter as well. So that's what I would focus on. And from an investment standpoint, we really have tried to maintain our investments in key products and new product development and technology where we could. Certainly, there were some challenges there, but we -- our guidance for the year is that our engineering -- we'll spend our engineering budget this year. So we're trying to maintain those, and we would continue to do that. But they are more challenging, if there's lockdowns again. So those are the other areas that we would not like to see happen, but they could happen, and then we'd have to reassess how to catch back up later.

Greg Peterson

executive
#8

So Chad, we've had -- we have had a number of questions from investors around kind of the quarterly optics in terms of our results this year and how they've been -- will be impacted by COVID. And to Andy's point, we had the shutdowns in the second quarter and then significant volume increases in the third quarter that made our sales and production volumes look good, and obviously help our margins. We -- and then as you look into the fourth quarter, Andy talked about the plant in Kansas that's closed, and included in our forecast is the production volumes in that plant that makes harvesting equipment so that’s hay equipment, balers and windrowers and combines will be down. And that's not something we'll catch up on in the fourth quarter, probably more so as we get into the first quarter. So as you look at our margins, particularly in North America, first of all, in the fourth quarter, we have -- there's good seasonality in our North American business that's more heavily weighted towards the first half of the year. So some businesses that we have, particularly around our precision planting business is heavily weighted towards the first half. Our grain and storage business is heavily weighted towards the second and third quarter. So as you look at those businesses, in the fourth quarter, they tend to be more breakeven-ish. And then when you layer on the lower production volumes around the plant in Kansas and then as well, we haven't really touched on it yet, but we do still plan to do some further dealer inventory reductions in the fourth quarter, particularly in North America and Western Europe. So when you layer those on there, our margins in North America will be significantly lower than they were in the third quarter, but probably closer to what they looked like last year. So definitely a step down from where they were. Some of that is just kind of normal seasonality. Some of it is production scheduling. Now we have similar impacts in Europe, although Europe's margins in the fourth quarter are actually going to be improved from last year, despite the fact that our sales are going to be about flat. So in the third quarter, we did a lot of catch-up and had a lot of extra production and sales volume. We came into the -- we're coming into the fourth quarter with heavy order boards. And so we'll still see good volume in the fourth quarter. But because of, again, some work to underproduce retail demand in the fourth quarter, we look to take inventories down, our dealer inventories down. And then to Andy's point, we're going to have $10 million or $15 million year-over-year increase in engineering, just as we are catching up on some of these projects. So our -- optically, our third and fourth quarters will look a bit different just because of the way the year is finishing up.

Charles Albert Dillard

analyst
#9

Got it. That's helpful color. So just taking a step back. So AGCO is changing CEOs at the end of the year. Martin, the current CEO, is outgoing while Eric, the current COO, is ascending to CEO. So can you just compare and contrast the management operating styles? What do you think will be different on a go-forward basis?

Andrew Beck

executive
#10

Well, that [indiscernible] I've been with AGCO for over 25 years and really been with the company almost since its founding and had the opportunity to work with all the great leaders that AGCO's had, starting with Bob Ratliff and then Martin for the last 16 years, and really great leaders that have helped transform AGCO to the company that it is today, starting from a really small company. And so we're really proud of what we've accomplished. And I think I believe and our Board believes that Eric is the right leader to take us forward in the future. Eric's got a great background in terms of his agricultural knowledge, growing up on a farm, working on a farm. He has an engineering background, so he has strong industrial knowledge, great amount of experience with the industry leader, John Deere, and then really 7 very productive years at AGCO, where he's already influenced a lot of what we're doing in AGCO in terms of where our investments have been, in terms of precision, agriculture, our -- a new IDEAL Combine, smart machine technology, the purchase of precision planting have all been really led a lot by Eric's influence. And so I think we've got a great leader growing -- coming into our -- to the top position. And I think we're all very excited to see where he takes us in the future.

Charles Albert Dillard

analyst
#11

Great. Okay. So I just wanted to address one, I guess, piece of news that came out over the last week, and that was one of the larger shareholder is advocating for the separation of the Chairman and CEO positions. And so I just want to get your perspective. I guess like what right now is the logic for maintaining that -- both of those positions under the same person? And to what extent do you think that that position will actually get split up?

Andrew Beck

executive
#12

Sure. Yes. Let me give you a little background first, Chad, for everyone. The 13D was filed by TAFE, which TAFE is a licensee that has -- of AGCO that is the #2 player in the Indian farm equipment market. So they have a very strong business focused on selling farm equipment in India. We, AGCO, through its Massey Ferguson ownership, has had a relationship with TAFE since the '60s, when the business was founded, and has grown quite impressively over those years. We used to have a -- we have a commercial relationship with TAFE, where TAFE supplies AGCO with low horsepower, kind of low specification equipment to some of our developing markets and even into some of our more developed markets like North America. So we have a commercial relationship. We provide the Massey Ferguson license to TAFE, who sells their equipment -- a lot of their equipment in India under the Massey name. We have -- AGCO has about a 20% ownership in TAFE. And over the last decade or so, TAFE has accumulated an ownership in AGCO to where they're a very large shareholder. They own about 16% of the AGCO shares today. AGCO has a standstill agreement with TAFE, which prevents TAFE from acquiring any more additional shares of AGCO at this time. And in 2011, AGCO named the TAFE CEO, Mallika Srinivasan to be on our Board of Directors as a nonindependent director based on the fact that we have a commercial relationship with the company. In terms of TAFE did file a 13D, which discussed their opinions on a number of governance items. As you point out, probably the primary one was they're advocating that we -- that AGCO should have split the Chairman and CEO position. Let me first point out that TAFE in their 13D also expressed their support of Eric. So this is not any statement about the leadership of Eric. All Board members and the whole management team is fully supportive of Eric. And being our future leader, this is more about a governance issue. When the Board chose to name Eric, Chairman and CEO, they obviously spent some time considering, whether they should keep those roles combined as we've had them in the past or whether that should be split in the future. And they did a very thorough review of that. Mallika Srinivasan was involved in those discussions and her opinions were heard during that time. But ultimately, the Board decided to maintain the current structure that AGCO's had where Chair and CEO are combined, along with, most importantly, that with a strong independent lead director structure, where the lead director is holding meetings with our other independent directors, also having constant dialogue with the Chairman and CEO and maintaining certain discrete duties that the lead director has. So in their assessment, the Board felt that, that lead director structure was still the way to go. It was that they felt that it served AGCO well and felt like it was because of how strong the lead director worked at AGCO, that, that was still the proper structure for AGCO and was in the best interest of our shareholders. They also felt that there was no need for a transition. Eric has been COO for 2 years, and he had worked very closely in a transition mode with Martin over those 2-year period. And so the Board felt like Eric was ready to be the sole leader of AGCO and provide one voice to the market with his broad experience and capabilities. That said, all that said, the Board decided to keep it combined. Obviously, TAFE has a different opinion and expressed that in the 13D, along with some other governance issues. And so all that said, we'll continue to engage with our broader group of shareholders to get their feedback on a number of governance issues. We've already been doing that. We'll continue to do that. And what we want to make sure is our independent directors assess these issues and make sure they're at the best interest of all of our shareholders. Since TAFE and -- has a strong commercial relationship with AGCO, which makes Ms. Srinivasan a non-independent director, it's very important that our governance process and our independent directors process these issues and make sure they're in the interest of all shareholders rather than potentially a conflict of interest with one shareholder. And so we certainly want to continue our dialogue with TAFE and are going to make sure that the decisions that the independent directors make are in the best interest of all our shareholders.

Charles Albert Dillard

analyst
#13

Got it. Okay. That's helpful. So switching gears to Brazil, which historically has been -- or at least the last couple of years has been an area of challenge. But in the last couple of quarters, it seems like there's some bright spots. So I guess over the last couple of years, AGCO has ceded some share in Brazil. And I'd just be curious to get your perspective on the strategy for getting it back. Maybe you can talk about how you’re aligning your product, your distribution, your cost structure to achieve this?

Andrew Beck

executive
#14

Sure. It's -- the Brazilian market has been quite dynamic over the last 5 to 10 years in terms of number of competitors and participants. Also, the technology acceptance by farmers has changed a lot and accelerated rapidly. And so AGCO, at one point was through our Massey Ferguson and Valtra brands was very strong in the small equipment, small farmer sector. And what's grown significantly over this period of time is the larger farms, more sophisticated farms, particularly up in the Central Midwest portion of Brazil. And so recognizing that, we've -- and there's been a lot more competition as well. John Deere was not much of a participant and now is a very strong participant in the market. So AGCO's had to respond to all those changes. And I think we've done a lot over the last 3 or 4 years. First of all, we have really refreshed our whole product line in Brazil. On the advent of Tier 3 requirements for emissions in Brazil, we had to bring in really a lot of new technology into our product line. We used to have what we call kind of a heritage line, very simple machines, and now we’ve brought in the equivalent equipment that we sell in Europe and the U.S., and we're selling that in Brazil now. We've also brought in a much stronger high horsepower product lineup, CVT technology. We've just introduced the Fendt brand in Brazil. And we've been really feel like we've had some really been in a state of flux here the last 2 or 3 years with refreshing that product line. You also have to localize all those products in Brazil in order to get the local financing incentives. So it's not just -- can't be an import/export type situation. We have to -- we had to localize all those products and produce them in Brazil. So a big challenge for the whole operations to bring that into place. And we did it over a very compact period of time. So it has hurt our performance in the last few years, but we think we're kind of coming out of that at this point. We feel really good about our product line. And it not only includes these refreshed tractors, but we've got new combines. We have -- we're really growing in the planter section. We have a new planter, we call the Momentum planter, that has the precision planting technology on it. So all the advanced Precision Ag, sensor technology in order to optimize the planting process. So that's a big improvement. We're selling more sprayers than we used to. So it's not just a tractor business anymore. We're really trying to broaden it to where we've got a full line of equipment. Our grain and storage business has improved this year as well. And so pulling all that together, we're also developing and trying to improve our distribution network. We weren't as strong in the Central Mato Grosso region of Brazil, and we've been replacing and adding dealers there. We've been replacing dealers really all [ in Brazil ] to improve our distribution network. So that's helping as well. So we're seeing our market shares recover this year, and we're seeing, obviously, our profitability improve as well. So it's all a factor of selling that full complement of products, getting our cost structure in line. And obviously, the growth in the market and the improvement in the Brazilian demand is helping as well. So all of those factors kind of helping us see improvement. So we've got a lot of work to do, Chad, there. But we think we know what we need to do, and we'll continue to focus on all those individual areas, which should contribute to a stronger business in the future.

Charles Albert Dillard

analyst
#15

So I just want to dig further into some margin component in Brazil. One of the biggest overhangs was the local -- or lack of localization of manufacturing. So can you talk about where you are on this journey? How much further do you need to go? And also, maybe just like weave into how to think about margins in Brazil, I see kind of like mid-cycle levels, how far away and what besides the localization do you need to do to achieve those?

Andrew Beck

executive
#16

Yes. As I said before, when you participate in Brazil, you need to be on get the subsidized financing. Most of the financing is -- that customers want to do is the subsidized financing from the BNDES, we call it FINAME program. And to qualify for that, you need to be have about 60% local content. So all of the products we sell, for the most part, have at least 60%. But these older mature products that we had were up in the 80% to 90% range. And so as we were rushing to get all these Tier 3 units into the market, we were getting just bumping up to the 60% and then being able to introduce the product. So we're probably more like in the 60s, where we'd like to be more in the 70s or 80s with these products. So that's the work we're doing right now. Obviously, it's -- if you can imagine, it's got to go to that component by component, part by part. So it's not something you're going to get done in a short period of time, but we're going after it. We've got teams working on, and that will be an initiative, at least for another couple of years, I would say. In terms of our margins, what we've said is we want to get those margins back up to the corporate average. And we think that we have the capability of doing that with support from the market. The market has been depressed for a number of years, and we're starting to see that recover. And you can see our margins already benefiting from that. So with a stronger market, sustained market as well as the improvements that we can get in terms of the better mix of products, selling planters and sprayers and combines, along with our tractor lineup and getting the costs right in those product lineups, we feel like we've got a road map to improve margins. And we don't think that's an overnight fix. We think there'll be steady improvement over a number of years, but we feel good that we're making good progress this year.

Charles Albert Dillard

analyst
#17

So Andy, I just want to shift gears and talk a little bit more about your Fendt strategy. So can you talk about the globalization opportunity surrounding Fendt? And if you could just touch on just like what inning are we in, in both North America and South America? What does the size of that business look like, let's say, over the next like 3 to 5 years?

Andrew Beck

executive
#18

Yes. We -- I think we've made some good progress, and we're pleased with where we are. Obviously, good markets. I've already talked about South America. But North America, there's a growing and important section of the business that wants very advanced, high tech equipment, a lot of technology, bringing the best that the industry can offer to help them improve their cost structure, improve yields, all those kinds of things. And so that premium sector, we had participated in as much in North and South America, and this is our way of doing that with the introduction of Fendt, which is a premium offering brand. And so by bringing those brands into the market, it gives us a new customer base to attack, and that's what we're attempting to do. In terms of North America, where we've been growing Fendt, we've been signing up exclusive Fendt dealers. So they all are dealers that probably represent us with other brands, but we're picking the best of the best dealers to be our Fendt dealers and being very clear about the requirements of Fendt because Fendt is not just a product. It's a full customer experience with how their products are supported, after-sale support and all those kinds of things. So we really want to make sure the Fendt experience that we have in Europe also translates into the U.S. and to South America. So we're being very careful with that. In terms of product availability, we've introduced the 1000 series and the 900 series into the U.S. and the 700 series is just starting to be launched. So we've got another full series that gives us the opportunity to grow into the market. In Brazil, it's quite small right now. We've opened up our own dealership in the Mato Grosso region as kind of our hub and really focusing on getting to know those customers there and showing in the benefits of the Fendt tractor. And we're selling just the largest tractors right now in Brazil. So I think the opportunity for us is getting more and more experience with customers, allowing them to see the benefits of the technology and the customer experience, and obviously getting growth from that standpoint, and we can fill out the product line a little more as well. So we're still making progress there and feel good about the customer response that we're getting thus far.

Charles Albert Dillard

analyst
#19

Okay. Just want to touch on the…

Greg Peterson

executive
#20

So Chad, I'm just going to add on to Andy's there. So Andy was talking a lot about the train that we've had and will have [indiscernible]. Not only are we bringing the brand, the Fendt brand to North America for tractors, but similarly, we're using it for combines and also for our big Momentum planter that it's the OEM version of the precision planning technology. So as Andy was talking about the various models we brought to North America, consider that the first one we brought to North America was the Fendt 1000, which is 500 horsepower plus. So at the very -- at the very top end of the product range. So that -- there's a subset of big farmers in North America that that's really tuned for. And then the 900 that Andy was talking about is a 300 to 400 horsepower range of tractors. And that really is kind of the sweet spot for big farmers in North America. And this is the first year that really that's been available, and it's done really better than what we had hoped. And then the last thing that Andy talked about was the 700 series, which is the 200 to 300 horsepower. So we'll have now a full range of high horsepower equipment. And the reason we're so optimistic about this is if you look at our success in Europe, this Fendt business that we have there, we're essentially on kind of a level playing field with our competitors in Europe across all the horsepower ranges with tractors. But when you get to high horsepower which is, say, above 200, our market shares double. So it's truly a strength for us in Europe, and we're competing in Europe against the same guys we're competing against here in the United States. So now that we've brought or will bring essentially the full tractor lineup for big tractors, we feel like we're very well positioned. And then I mentioned combines. Our IDEAL Combine, we'll have the Fendt brand in North America. And we touched a little bit on our smart products earlier. But truly, the IDEAL Combine is a product where we've doubled the number of sensors. It's not quite autonomous, but it's certainly much more automated than what we or what the industry has delivered in the past. And then when you think about what we're doing in terms of planting, where we're putting real smart technology into equipment that actually helps farmers improve their yields and cuts down on their input costs. We have a very full line of equipment now to be able to sell to these big farms. And it's interesting if you just have tractors because you can have a really good business. But the customers become much stickier when you can layer on combines and planters. And in our business, the relationship a farmer has with dealers is very important. And the more touch points the dealers can have with these customers, the stickier they are going to become. So we think by expanding our product line, bringing in what we think is the best technology across early to crop cycle, we're going to have a nice opportunity to grow our big farm business in the United States significantly.

Charles Albert Dillard

analyst
#21

Got it. Okay. I just actually wanted to push you guys a little bit more on the distribution side. My question in North America is, I guess, are you at like kind of like, I guess, a critical mass in terms of like your dealership coverage? And then in South America, do you foresee, I guess, going more in-house and having more like AGCO-owned dealerships to push the Fendt product in that region?

Greg Peterson

executive
#22

Yes. I'd say that we feel good about the coverage that we have. I would say in North America, we've got most of the key markets, covered a lot of those, again, with our existing strong distribution network we have, a lot of the Cat dealers are involved with the Fendt product line as well. There are some areas that we would like to fill in. And so we've still got some opportunities there. But those key markets, we've got good representation. So -- but always room for improvement in distribution, for sure. In Brazil, pretty much, I would say, not even there yet in terms of having the level of coverage yet. So we've got more work to do in Brazil. Again, we're just selling some of the really higher-end, higher-tech, higher horsepower products. So -- but we've got work to do there. I would not see that it's going to be all company-owned distribution or something like that. We want to partner with a number of our dealers or find new dealers as well. So I think that will probably be more of the focus than doing something on our own.

Charles Albert Dillard

analyst
#23

Got it. Okay. And so just moving to 2021, just trying to kind of understand the initial just framework for thinking about that next year. So if you include the COVID subsidies to farmers and the fact that corn and soybeans are $4. And as I look today, even close to $11 on the soybean side, you get a profitability level that you haven't seen since 2020 -- 2012. Why wouldn't sales return, maybe not necessarily exactly towards those levels but head back there? Can you just walk through kind of early framework you're thinking about next year?

Andrew Beck

executive
#24

I'll let Greg help me a little bit on this one. But back in '12 and '13, corn prices were more like $7 a bushel. So there was still a substantial difference from where we are today. But as you point out, Chad, the good news is that now we've been talking for a number of years about farmers margins being around breakeven, those kinds of things. Some maybe if you owned your land, you'd be profitable. And if you were a renter, be much [ harder ] to be profitable at the commodity price levels that we've been experiencing. So getting up to the levels that you just went through is very favorable to our farmers so that they can feel like they've got margin again, and they feel good about the profitability levels. And that, obviously, if that -- those prices can be sustained, give some confidence about their cash flows in the future. Relying on government support is not as -- does not build as much confidence in your future cash flows as obviously generating yourself with strong margins on the products that you're selling. And so this is certainly a better scenario for our farmers. As you look at the U.S. farm income this year, it's going to be quite good because the prices have started to come up as well as they're going to get that government payment schedule this year. Next year, we obviously have to see whether these prices are going to be sustained. And then I think there's a lot of feeling that the government payments will come down next year. But again, I think it helps the psyche of the farmer and their confidence to see that they're making those profits without the support of the government payments. And so, well, we haven't really talked about '21, but it's all about confidence, farm income levels. Those are the key drivers of demand in our sector, and we'll continue to assess these factors and give our outlook in the coming months. Greg, is there anything you want to add there?

Greg Peterson

executive
#25

Yes. The only -- I would also add that we're kind of in uncharted territory for a couple of reasons. Number one, Andy mentioned the level of government payments. They're kind of unprecedented and even a good scenario would be that they'd probably be down 50% next year. So we talk a lot about the quality of earnings. We -- obviously, you guys talk a lot about that in terms of companies and investments. The same thing goes for farmers. And to Andy's point, farmers are historically much more skeptical about spending either insurance proceeds or kind of government subsidies on longer-term capital assets. We have it now where I'd say it's unprecedented because we've had very high levels in North America, very high levels of subsidy payments for 2 years in a row. So that's unusual. So we're not quite sure the likelihood of farmers and what they'll do in terms of spending, both this year and next year. And then the other kind of area of uncharted territory is that we're 5 years into a downturn in terms of demand from farmers for big machines. And so the age of the fleet is extended. And certainly, as that happens, the cost of maintenance and the cost of operation goes up significantly. So there's a lot of reasons to think that farmers could start to replace, especially if commodity prices kind of stay where they are and they have a good income year next year. But a lot of water to come under the bridge in terms of what the crop looks like next year and what the -- where commodity prices end up. Europe, we've -- it's been kind of a mixed bag for us this year. Europe tends to be more stable, and a lot of that is the subsidy payments that the farmers rely on there. The way the subsidies work in Europe, it's a 7-year program, and 2021 will be the first year under the new common agricultural policy year. There were a lot -- and there will be a lot of changes to the plan. The good news is it's not about the total amount of funding. It's more about the rules in place for farmers to meet as they qualify for those payments. So the first bit of good news was that there's no -- at least currently, there's no plan to cut those subsidy payments. So that's good news piece number one. The -- where it gets into kind of uncharted territory is now going forward, each country is going to be responsible for making these green rules. So figuring out what rules they want to have in place to help with climate change and emissions and ground water use, inclusion, all those things. So we're in uncharted territory, but the good news, again, is that those rules, the new rules won't come into place for a couple of years. So we have a couple of years anyway of healthy subsidy levels. We finished this year with very different economics across the various markets. Some of the markets had a good harvest in terms of wheat and some of the other arable products. Germany had a good crop; France, not so much. And if you look at the bigger markets, France and Germany are the 2 largest, about 25%, and Western Europe demand comes from each of those countries. So Germany had a good year, supported largely or partly due to the tax breaks that the farmers got. France, on the other hand, was down. Another big market in Europe is the United Kingdom. That market has been down over 20% this year. So some of that is Brexit-related. Some of it is COVID impacts. So as we think about next year and fleet ages, our going-in assumption is that the market is going to be relatively stable. But it's going to be, again, kind of a mixed bag. The markets that were stronger this year, likely will lighten up. And maybe the markets, at least hopefully speaking, where we saw some weakness this year, we'll see maybe some recovery next year. So Europe is a mixed bag. North America kind of uncharted territory. Brazil is a market that, again, the fleet age is extended. We have seen some recovery start this year, particularly in Brazil. Argentina is also an important market for South America. This year has been driven somewhat by economic and financial issues with the devaluation particularly of the peso there, has caused farmers to seek, I think, hard assets to convert currency to, and that has driven some probably unusually high demand, at least for the last couple of quarters. So we're trying to balance out where that market is. Given longer-term weakness that we've seen there, similarly in Brazil, we touched on changes in the FINAME program there and funding issues, but the good news is interest rates are down, and hopefully, that FINAME program is less important than it's been in the past. So a lot of interesting opportunities as we look into next year.

Charles Albert Dillard

analyst
#26

Got it. Okay. That's helpful color. So I just want to switch gears over to Precision Ag. So I mean there's a perception out there, right, that AGCO is years behind Deere in Precision Ag. Maybe you could talk a little bit about that, and more importantly, talk about the road map to becoming a company that actually offers kind of a full line of Precision AG equipment. Maybe you can walk through that.

Greg Peterson

executive
#27

Why don't I, Andy, start on that, and then we can jump in? So Chad, when you talk about Precision Ag, that's a broad category, as you know. It ranges from the areas that have been around for a decade, so guidance and machine management, it extends to telemetry. That's the connected fleet aspect of Precision Ag. Then you start to talk about farm management software. And our focus has been in those areas, but more around smart machines. And so for us, that's things like our IDEAL Combine, all of our high-end tractors, our Fendt, Massey and Valtra. The high end of those product ranges are loaded with technology, both around machine management, guidance, but also around controlling the applications that are being done on the equipment being pulled behind there. We're looking -- we have marketed smart planters. We're working on our smart nozzle sprayer technology. And then, of course, we touched on our retrofit business that precision planting is. So that's essentially providing aftermarket technology to farmers that allows them to significantly improve their productivity at probably a fraction of the cost if they were to buy brand-new equipment. So we're trying to really hit really all aspects of that. One of the differences in how we've approached that is that where we have been and we will continue to be an open architecture company, and that is, in some cases, we partner with vendors. And that enables us to more specifically target our engineering and CapEx spend such that if we can partner with a Topcon or a Trimble for guidance software, then that means we don't have to develop and reinvent that wheel ourselves. So we've been able to focus on our telemetry capabilities. We've recently just come out with the -- in the last year, some very easy to use and very powerful farm management software. But the good news is our customers can -- if they're Trimble customers or if they've partnered with Climate Corp. in terms of their farm management, they can still do that. And so that's enabled us to focus on smart machines and in those areas that are going to significantly improve farmers' yields and farm income. So we feel very good about where we are with technology. We think, going forward, it's going to allow us more pricing power as we think about growing our business. The good news is that if you're able to layer on features, on tractors or combines, typically, those are margin-rich features that should help us grow earnings at a time when or faster than top line growth. So we feel really good about where our Precision Ag capability is today.

Andrew Beck

executive
#28

And let me just add to that. We've increased our organization strength. We brought in some new leaders to those areas and really think we've got some of the best and brightest there. We're increasing the amount of investment in those areas as well. So it's certainly the area that we know we need to continue to focus on. It's the best way to deliver yield enhancement cost savings to customers. And obviously, that's very important to be successful in the future. So Greg had a good overview of what we've been doing, and there's certainly going to be more to come there.

Charles Albert Dillard

analyst
#29

That's great. Okay. Well, we're bumping up against our allotted amount of time. So I just want to say thank you so much, both Andy and Greg, for taking the time to speak with us. And to those of you on the webcast, I just want to say thank you as well, and I really appreciate it. We'll talk soon.

Andrew Beck

executive
#30

Thank you, Chad.

Greg Peterson

executive
#31

Thank you, Chad.

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