Agthia Group PJSC (AGTHIA) Earnings Call Transcript & Summary
May 11, 2020
Earnings Call Speaker Segments
Nada Amin
analystHello, everyone. My name is Nada Amin. I'm part of EFG Hermes' consumer and retail team. It's our pleasure to be hosting Agthia's First Quarter 2020 Results Conference Call. The management will begin with the presentation, and then we'll open the floor to Q&A. I'll hand over the line to Ms. Sahar Srour. Please go ahead.
Sahar Srour
executiveThank you, Nada. Good afternoon, ladies and gentlemen. Thank you for joining us today in Agthia Group's earnings conference call for the first quarter of 2020 hosted by Jamal Al Dhaheri, acting CEO; and Ammar Al Ghoul, CFO. Jamal will first talk about the performance highlights during the quarter, after which Ammar will cover the financial results. We will then continue with the Q&A session. For your reference, the relevant presentation is available in the Investors section of the company's website. Please note that this call may contain forward-looking statements, which should be considered in conjunction with the disclaimer included in this presentation. Over to you, Jamal.
Operator
operatorJamal, your line is open.
Jamal Al Dhaheri
executiveOkay. So good afternoon, everyone. This is Jamal Al Dhaheri, acting CEO of Agthia. We have commenced 2020 embracing sustainability in February during Gulfood as we have revealed the region's first plant-based bottled water, which is called Al Ain Plant Bottle and initiated an endeavor for the PET collection and recycling in a partnership with Veolia. In March, we were set in front of unprecedented circumstances as we face a global pandemic with the COVID-19 outbreak. At Agthia, we have proven our commitment to healthier living by sticking to our core values. As a critical player in the nation's food security, we are collaborating with the government in ensuring continuous supply and increasing security stock of essential food, water and beverage products to better serve the community. Demonstrating our agile business model, we launched an online application embracing all our product range, expanding our e-commerce footprint and activated home delivery service. Our determination in overcoming headwinds additionally endorsed by our flexible supply chain and robust sales force, contributing to our top line growth and preserving market leadership across core categories. In all this, we continue to prioritize our responsibility toward preserving healthy and safety for our employees and consumers. In the first quarter of 2020, group revenue stood at AED 571 million. This implies a 12% growth year-on-year, largely driven by our flour, food and 5-gallon water segment. Group net profit came in at AED 27 million. Moving on the following slide, let us look at the bottled water market and key players in the UAE retail environment. The first 2 chart depict the volume and value shares of major players for the last 12 months ending February 2020 versus 2019. Agthia portfolio, Al Ain Water, Alpin and Al Bayan, sustained leadership in both volume and value share at respective 29% and 26.4%. Our flagship brand, Al Ain Water, defended #1 ranking in the UAE despite an aggressive competitive landscape. As a testament to our continuous efforts amidst a shrinking overall category, we succeeded in systematically growing our market share on a monthly basis since October 2019, as shown in the chart at the bottom of the slide. Let us check our sold water volume across board. Our 5-gallon water business in the UAE recorded strong growth as we continue to expand our customer base, specifically in home and Northern Emirates, which more than offset lost sale in corporate post closure of most offices and schools in the last month of the quarter. During the same period, we sold over 18 million cases of bottled water across the UAE, Saudi Arabia, Turkey and Kuwait. In the UAE, the uplift in sold volumes largely came in as a result of consumer stockpiling in March in response to COVID-19 outbreak. Our international markets recorded mixed results, wherein the outperform of -- outperformance of our Kuwait and Turkish operation was offset by the drop in Saudi Arabia sales, with the latter reflecting our effort to improve the quality of credit sales and the cancellation of Umrah activities that normally start prior to the month of Ramadan. Under the consumer business, food segment is now inevitably a positive contributor to our P&L. Food segment net revenue increased by 21%, driven by trading items and tomato paste/frozen vegetable in both UAE and Egypt as the consumers responded to COVID-19. Trading items, which now constitute 53% of food revenue, recorded 19% year-on-year growth in its top line, as we quickly responded to current challenges to better serve the community via opening 2 new branches, adding new SKUs and activating home delivery orders and drive-through facility. The tomato paste and frozen vegetable revenues from UAE and Egypt grew by 39% versus last year as we expanded to catering channel and accommodated for consumer stockpiling in March. Meanwhile, dairy sales were largely impacted by closure of eateries and bakery sales on the cancellation of ADNOC Flex scheme. Finally, on the agri-business, flour segment posted significant top line growth of 52% versus last year, driven by strong domestic demand, escalation in export sales, including another -- including an order to the World Food Program, WFP, and higher wheat trading. Additional milestones in the flour segments are maintaining #1 leading position for retail flour and improving overall segment profit margin versus last year. Similarly, animal feed recorded enhanced profitability on favorable channel mix despite lower segment sale on lower grain sales and reduced demand from small-sized farms. I would like now to pass the line over to Mr. Ammar, our CFO, for the financial review. Thank you very much.
Ammar Al Ghoul
executiveThank you, Jamal. Hello. This is Ammar. Thank you for joining Agthia investors conference. Starting with the revenue. The group revenues grew by 12% year-on-year, reaching AED 571 million in Q1 2020. Net revenue contribution by consumer business reached 52%, whereas agri-business generated the remaining 48%. Consumer business revenue reached AED 298 million, implying a 6% year-on-year growth, largely driven by 21% year-on-year growth in the food segment revenue of AED 82 million. Water and beverage segment posted AED 216 million top line, as higher sales from Kuwait operations and the 5-gallon water business largely offset the slip in bottled water sales in UAE and Saudi Arabia. Agri-business revenue recorded AED 273 million and grew by 21% year-on-year on higher flour sales as previously elaborated by Jamal. Moving to the next slide on the group gross profit margin. Current quarter gross profit margin came in at 29.9% versus 31.4% in Q1 2019. Drop in margin is largely attributed to lower bottled water pricing in both domestic and international operations, coupled with lower beverage volume sales due to excise tax and pressure on the foodservice channel. While the prices of the bottled waters are suffering from price erosion, Al Bayan, in the meantime, is still marginally able to cope with the same and slower pace due to a better deal-making with major customers. Next, we will talk about net profit. The group net profit prevailed at AED 27 million, excluding the bad debt provision provided for this year and the tax credit recorded in Turkey last year. Shortfall in net profit for the period is largely a boost as -- or due to better agri-business profitability and cost optimization countered the impact of the de-growth in the bottled water category in UAE. This is further explained in the next slide where we are showing 2 waterfalls that explain top line and bottom line reconciliation between last year and the current year, or this year. Starting with revenues. AED 39 million related to World Food Program flour order, plus AED 6 million higher grain trading, have more than offset a AED 10 million lost revenue against lower bottled water pricing in UAE and lower volumes in beverage segment and KSA operations. Robust growth momentum across our flour and food segments, Kuwait operations and the 5-gallon water business resulted in additional organic growth, taking our net revenue to AED 571 million. In addition to the resulting impact of the above items on profit, we highlighted 3 more factors. We recorded AED 9 million of cost savings, which marginally offset one-off AED 5 million tax incentive from our Turkey subsidiary recorded last year, and this year's bad debt provision against longer collection days in the international markets, mainly. With this, we conclude today's prepared remarks, and the floor is now open for questions and answers, and thank you so much.
Operator
operator[Operator Instructions] Our first question comes from Nishit Lakhotia.
Nishit Lakhotia
analystI have mainly a question on the water and business -- water and beverages business in -- among your segments. The profitability has been extremely low. I mean it's around AED 1 to AED 2 million that you're making at net profit level. And even if I add back the AED 7 million, AED 8 million bad debt provision that you've done, even then, the profit -- profitability of the segment is just 30%, 35% of what it was last year. On an average Agthia used to make AED 25 million to AED 30 million profit from this segment. So I'm just a bit concerned because the macro environment is just getting difficult. And next quarter, there won't be -- I mean even Hajj is not going to be there this year, given the situation, so -- in Saudi Arabia. And I'm not sure whether your bad debts and ECL provisioning will go down or it will just be at these levels. So wanted to know more as to what's your outlook on the profitability of your water business? And also, if I look at the one-offs in this quarter, I mean you had one gain, one AED 35 million -- AED 39 million sales from your flour business to World Food Program. So you must have made at least AED 5 million, AED 6 million there. So if you remove that one-off gain, then you are at AED 20 million on a recurring basis for a quarterly profit. So is there any risk to dividends if this kind of quarterly profit is maintained because you have a very healthy cash balance? So anything on that front also will be very helpful.
Ammar Al Ghoul
executiveJamal, do you want me to answer on this one?
Jamal Al Dhaheri
executiveYes, yes, Ammar. Please go ahead.
Ammar Al Ghoul
executiveOkay. Thank you for the question. It's actually 3 or 4 questions. So I took notes, as much as I remember, I will answer and please remind me if I miss anything. Let's first talk about the profitability effect. I agree with you on the profitability side, the -- this is mainly due to the changes in the portfolio mix, mainly given the surrounding circumstances. Like for example, highly profitable segments are not contributing to our revenue like before the pandemic situation where we are currently at. And a good example is basically the hotels, restaurants, schools and food services sector. While other bottled water sectors have more sales, but with less profitable items. Now looking into the future, I don't know, I can't imagine when this pandemic will slow down. However, what I can share with you and with everybody on the call, that Agthia is progressing very well in terms of maintaining and defending its market share. And the market share will be a very good element that will determine future success in the water industry. So until now, with Agthia being able to defend its market share and leadership position, I think that the outlook will be better than in case of losing any of such market share. You asked me another question about the order to the Work Food Program. I wouldn't really call it one-off, though we wanted to mention this one. The profit generated from this order was around AED 4.5 million and the revenues were AED 39 million. I don't see this order never coming again, but there is less probability. Now when it comes to the holy season in Saudi Arabia, the Hajj and Umrah, this is an overall negative impact on the entire economy of the region and for any business, with the direct operation with Saudi Arabia. This is not only going to affect water and FMCG, it will also affect airlines, transportation, logistics, services like hotels and a lot of other sectors. Now this has already affected us, and it is among the contributors to the slowdown in the collectability. The accounting terminology, bad debt, is a bit aggressive for the current situation. We are providing, actually, a recognition to Agthia. We are providing slow-moving receivables provision in recognition to Agthia's conservative provisioning policy as well as IFRS 9. So what's coming in the future, I think towards the end of Q1, we will have more visibility, and we will be in a better position to assess the adequacy of the provisions we did provide last year back in 2019 and what we have provided for in Q1.
Nishit Lakhotia
analystOkay, so just to follow up on the first...
Ammar Al Ghoul
executiveNishit, I hope I covered as much as...
Nishit Lakhotia
analystYes, you did. But just following up on that first question. I mean if I look at your gross profit in the water and beverages segment year-on-year, your gross profit is like AED 5 million less than what you made last year in 1Q '19, say, from AED 102 million to AED 97 million. But your bottom line is AED 25 million less. So I understand AED 7 million, AED 8 million is coming from the bad debts. But what is -- what exactly is, is the other part of the difference that you are looking at, at the bottom line level below gross? And what strategy do you have to push the profitability of this segment up? Because unless this segment recovers, overall Agthia will not be able to make any meaningful -- the profits. It will be around AED 25 million or AED 20 million per quarter. So I want to understand what strategy you have to even to push the profitability, in the end I understand the market share gain, but in terms of profitability, what would happen? And what is the reason for the sharp drop in profitability? Even if I understand the bad debt part of the Saudi business and the AED 7 million, AED 8 million you've done there, the math does not add up.
Ammar Al Ghoul
executiveThe answer is on -- the answer for all the questions is one line item, which is basically the logistics and additional distribution expenses we incurred, particularly during the month of March, to play our essential role as a food security company. Cost of delivery due to the increase in volume sales, that was the main contributor to the increase in sales and distribution expenses. Now with the things with the pandemic situation slowing down going forward, I believe this kind of expenses will go down gradually during Q2 onwards. As far as the...
Unknown Executive
executiveI want to...
Ammar Al Ghoul
executiveShort term, short -- sorry.
Unknown Executive
executiveI just want to add one more comment. And also on the GP level, I mean it's worth mentioning that one of our important sectors was impacted, which is the Horeca sector. And that is considered to be one of the good profitable segments that we have. So we need to keep this in mind as well.
Nishit Lakhotia
analystOkay.
Jamal Al Dhaheri
executiveAnd if I may add also the competition is very tough. There's a lot of promotion happening around us. And for us to maintain that market share we had to balance it a little bit. But at the same time, what make us very comfortable is that if we compare our margin compared to our competitors, we are better in that sense. So we are not discounting it below the -- our competitors, which -- I mean we are trying to balance as best as we can. So it is between margin and the market share.
Operator
operatorOur next question comes from Divye Arora.
Divye Arora
analystSo the -- can you give us some highlight on the price erosion part? How much price has fallen in general? So there used to be a slide which used to -- which you guys would present before, which is to show how the prices have been moving up and down, the prices form, basically, in the market. And so if you can just throw some color on that. And the other one is regarding the competition. So we have seen this competition has been there for the last 2, 3 years now, and it has been putting pressure on your margins continuously. The margins are going down in the water business, and this was the worst quarter, I would say. As the previous gentleman pointed out, the profitability was the lowest level. The -- so what is the outlook basically over here? The competition would continue for, let's say, for a year. Do you think that there are a few competitors who can give up, ultimately, and it can lead to some industry consolidation? Or do you see this continuing for next 2, 3 years and the prices further declining? We're going to have a weak economy this year. We are seeing job losses in different sectors. In general, F&B is going to be weak. So what do you think, can this lead to some sort of a consolidation? Are you looking out -- are you trying to acquire someone? Or some of your biggest competitors are trying to merge with you? Or is there anything in the market? That's on the UAE side. On the VAT thing that we have seen in Saudi today, if you can throw some color on this environment, what do you feel about that, the impact of that on the consumption? And would you be taking the major share of this VAT, so as not to impact the consumer?
Ammar Al Ghoul
executiveThank you, Divye. If you look on the last slide in the presentation, we mentioned that the price erosion affected the profitability by around AED 4 million. On a more specific basis, I can tell you that the prices for the water sector were reduced by approximately 2.8% -- 2.9% in the water sector and a little above that in the food sector, which were main driver for the effect on profitability as driven by the price reduction or price erosion. Jamal, probably would you like to comment on the outlook of the competition?
Divye Arora
analystSorry, just one thing. Is this 2.8% drop in pricing, is it year-on-year basis? Or it is on a quarter-on-quarter basis?
Ammar Al Ghoul
executiveIt's year-on-year.
Divye Arora
analystYear-on-year. And can you give us a number on quarter-on-quarter basis? Versus last quarter, what is the price erosion?
Ammar Al Ghoul
executiveI'll give it to you. It's not on me right now. I will give it to you.
Divye Arora
analystGo ahead. Regarding the competition, the second question?
Ammar Al Ghoul
executiveYes, that we are basically asked about how long do we think that competitors can survive the -- pressurizing the prices. Well, honestly speaking, it depends on what's their profitability margins. At the current prices, I don't think if you don't operate to a specific limit of capacity utilization, you can't turn out profitable. And it's a kind of info that we don't know about the competitors. We're trying to protect and defend our market share for now. Jamal, Divye as well asked a question regarding the outlook of potential or probable acquisition, maybe some sort of elimination to the competition we discussed.
Unknown Executive
executiveI can answer this one for Jamal. I think we are always, as mentioned before, our strategy is we're always looking for opportunities for acquisition. And definitely, the market is in consolidation mode. And we are looking actively for these targets, I mean going forward to find potential to consolidate market share.
Divye Arora
analystAre you already looking out at a target right now? Or you think you will look out for something in the next 6 months to 1 year?
Unknown Executive
executiveWe are actively looking at several targets within UAE and Saudi Arabia. And just we're trying to find the right target that will match the future strategy of Agthia in terms of profitability and gaining market share.
Divye Arora
analystOkay. All right. I think if you could just add on, is there any -- what is the scope of cutting costs over here? Because we know that it's going to be a tough environment for next 6 months to 1 year. So what is the plan in terms of reducing costs?
Jamal Al Dhaheri
executiveWe are working...
Ammar Al Ghoul
executiveGo ahead, Jamal. Sorry.
Jamal Al Dhaheri
executiveWe are working very actively within the business in order to mitigate the impact that's happening due to COVID-19 on different fronts, in terms of efficiency, in terms of how we are procuring, how we're efficient with procuring with different suppliers and all of that. We're looking at our marketing expense, looking at our manpower, looking at -- there are so many things within the cost structure, G&A and all of that. So we are very focused, trying to make sure the -- whatever we decide on, have a positive impact to our P&L. And that's a commitment that's always -- we are up to it. And we always -- and in a way to balance the situation and making sure that whatever we do, it doesn't impact us also going forward because going forward also it's not clear at such when things will be clear back to normal and all of that. So we are doing things while we are very closely monitoring the market.
Divye Arora
analystYes. Okay. On the VAT side in Saudi, the impact of it?
Ammar Al Ghoul
executiveSay that again, please?
Divye Arora
analystThe VAT impact in Saudi.
Ammar Al Ghoul
executiveVAT impact, the new one, which was announced this morning. We will evaluate the effect. I think there will be effect on every sector in the market, not only FMCG, but we will definitely evaluate that one and come up with plans to minimize the effect on our business.
Divye Arora
analystAnd we are talking about Saudi -- this is my last question. In terms of -- you have been looking out for a target in Saudi to expand your operations into -- from general in Riyadh to overall Saudi. So how far are you on that? Have you identified any target? And if you have, then you think, is this the right time to go and do the deal? Or will there be any delay given the environment is uncertain right now?
Ammar Al Ghoul
executiveThere are targets that we are currently -- there are targets that we are currently looking at and evaluating, and whether it's the right time or not, it depends on the clear strategy and the capitalization on the synergies. I think that the way we approach the acquisition idea from Agthia perspective is heavily depending on maximizing the synergies and the cost savings as well as the technology transfer and the logistics between the Saudi Arabia component in terms of logistics and sales and distribution. So not specifically on a specific sector, whether it's water or any other category on an Agthia global basis. I don't see a problem right now for evaluating targets in Saudi Arabia, and then the decision can be made...
Divye Arora
analystWhy don't you see a problem? Because how will you evaluate the top line or the growth of your target given the uncertain environment in terms of VAT impact, how the population growth is going to be in the country next 2 to 3 years, the oil prices? So don't you think this is a very uncertain scenario to go and value a target?
Jamal Al Dhaheri
executiveSure.
Divye Arora
analystAnd why not...
Ammar Al Ghoul
executiveOf course, it is.
Jamal Al Dhaheri
executiveThis is -- I mean of course, what's happening at the moment, no one knows what's going to come out of it, okay? So there's a lot of impact even during our discussion because of the COVID-19 and because of limitation and restriction of traveling and all of that, that does limit the discussion. So we try to push it in a way or another, do something outside, whatever we can do remotely and all of that. But yes, of course, whatever is happening at the moment, we need to have a clear evaluation of this, which includes, as you said, the 15% VAT, COVID-19 as far as how that will affect the demand, people and all of that. So there's a number of things that we're going to be really focusing on, especially on the deals that we're looking at to do in terms of acquiring or expanding our business in Saudi, or at the same time, looking at the existing business that we have. This is something very important for us, where we are focusing very carefully on.
Operator
operator[Operator Instructions] Our next question comes from [ Fatema Al-Doseri ].
Unknown Analyst
analystI have a couple of questions. First, regarding your water business, the growth that we've seen in Kuwait, is it driven by increase in market share or an overall growth in the market because of the panic buying that's happening there? And in Saudi, just to clear things up, the decline in sales, was it because of the Hajj in -- lower sales because of Hajj and Umrah? Again, it was just the water business. And then, about the situation...
Ammar Al Ghoul
executiveCan I answer these 2 questions first?
Unknown Analyst
analystSure.
Ammar Al Ghoul
executiveKuwait actually started last year. So last year was not a full year of sales and operations. So this year is the full operations. So you will see an increase in the top line, and as we progress throughout the year, the profitability as well. On KSA, the reduction is driven by 2 reasons. Number one is the, the cancellation of the holy season activities due to the pandemic situation. And the second was due to a revision in the credit policy. The revision in the credit policy was mainly driven by improving the quality of credits. So these are the 2 main reasons affecting the top lines in KSA.
Jamal Al Dhaheri
executiveAnd I'm sorry, on top of that also on Saudi Arabia -- in Saudi Arabia also, there have been a number of lockdowns. So it was restrictions on mobility and the movement of our products to the customers.
Unknown Analyst
analystOkay. And regarding -- in Kuwait, in particular, has there been any pricing -- pressure on pricing for the water segment compared -- like you've seen in the UAE?
Ammar Al Ghoul
executiveNot -- at least not in Q1 of 2020.
Unknown Analyst
analystOkay. And just regarding your volume sold, I know you -- the volumes that you announced are based on cases. Is it fair to assume that there is 24 bottles per case, that's the usual measure?
Ammar Al Ghoul
executiveThat's the general measurement. It differs sometimes, it differs sometimes. Please, [indiscernible].
Unknown Executive
executiveI was saying in Saudi, the case is 40. I mean Saudi is an exception. And Kuwait and UAE and Oman, everywhere else is 24.
Unknown Analyst
analystOkay. Perfect. And my last question is regarding the flour sales. Now in the domestic market, there's been an increase, again, because of the whole situation. Do you see this going on in April and May as well? Have you seen the panic buying or did it -- and have you seen an increase in the price of flour in the retail market as well? Or were you able to increase prices in the retail market?
Ammar Al Ghoul
executiveI don't see the panic going on, but what we see is the sustainability in the sales for flour and feed, in line with our original expectations. Increase in prices? No. Actually, there was no tangible increase in prices.
Operator
operatorOur next question comes from the line of...
Unknown Executive
executiveJust to highlight on the pricing -- sorry, just to highlight on the pricing increase, it's because in January, we have implemented a price increase in our flour. So we are still benefiting from that effect.
Operator
operatorOur next question comes from Metehan Mete.
Metehan Mete;Waha Capital
analystI hope you hear me clearly. Just [Technical Difficulty]
Ammar Al Ghoul
executiveMetehan, we can't hear you. At least I can't hear you.
Jamal Al Dhaheri
executiveThe question is not clear. The question is not clear.
Operator
operatorApologies, Metehan. There are some issues on your line. [Operator Instructions] We have no further questions on the line. So I'll hand back -- hello, we received 2 more questions. We have a question from Divye Arora.
Divye Arora
analystBecause there is no question in the queue, so I had a follow-up on the Saudi receivables. So you are saying that you are trying to improve your credit quality. So what can we expect now? Because we were seeing that continuously, the receivable days were increasing from the last 3 years since you moved into Saudi. So what should we expect from that?
Ammar Al Ghoul
executiveAre you talking about the receivable days in Saudi or receivable days in the group?
Divye Arora
analystYes. In the group, the receivable days were going up. I believe the reason was your expansion into Saudi. So what do we expect...
Ammar Al Ghoul
executiveYes. But before we progress, let me tackle this one. If you look at Q1 at least, receivable days went down from 85 days to 83 days. And if you look at the cash flow, the group reported the AED 32 million of cash from operations compared to AED 33 million back at the end of 2019. Now if you dig further into the cash flow statement, you'll see that the increase in receivables was AED 70 million. Now 7 million -- AED 70 million actually includes receivables and prepayments as well. So out of the AED 70 million, only AED 45 million is trade receivables. And the majority of this amount is coming from the increase in sales in UAE. So like out of the AED 45 million, actually, AED 40 million is coming from our high-quality customers in UAE. Do you have anything else on KSA, I would be happy to elaborate.
Divye Arora
analystYes. Just in terms of the provisioning, the reserve provisioning, do you think you are mainly done with this? Because last year, you took AED 23 million. I think first quarter, it was around AED 7 million. And then what can we expect for the year?
Ammar Al Ghoul
executiveLast year, the full provision provided was AED 23 million, and it was not technically all due to sales took place in 2019. It had also relation to sales took place previously, earlier than that. Well, the management came to know that there is a doubt about its collectability, towards the end of 2019. Honestly speaking, this is a very critical question. I don't know. I don't know at this stage. What we did, we exercised the highest level of professional judgment to evaluate the collectability of the receivables portfolio as of March 31. And we were on the conservative side, honestly speaking. We applied IFRS and we applied Agthia conservative provisioning approach. We compared the 2, and we went with the highest amount. I think that towards the end of Q2, the management, both at the local level in Saudi Arabia and in Abu Dhabi together will have more visibility and will both be in a better situation to evaluate the collectability. But rest assured that at any cut off point of time, Agthia management will make sure to provide provisions that will protect the company equity and will present the receivables at a reasonably collectible time.
Divye Arora
analystAnd your sales in Saudi is also to the Horeca channel? And if it is, then what percentage of that is the Horeca in Saudi, to the Horeca channel?
Ammar Al Ghoul
executiveWell, they have different...
Unknown Executive
executiveIn Saudi, we went down in food service.
Divye Arora
analystSorry?
Unknown Executive
executiveWe are tightening now. We are tightening in the Saudi in foodservice and wholesale, these 2 channels, but we are growing into other channels.
Divye Arora
analystOkay. And was there a pricing impact also in Saudi because of competition? Because competition is very high in Saudi. Did you see prices decline over there in Saudi also in the first quarter?
Ammar Al Ghoul
executiveCan you say again? Can you come again on that?
Divye Arora
analystI'm saying was there a price decline in Saudi in first quarter?
Ammar Al Ghoul
executiveYes, there was. There was, not mainly in Q1, but I can tell you that eventually, throughout 2018, '19 and Q1 of 2020, there was a fairly good amount of price reduction. I can talk of at least 10% to 15% since 2017 till today, today actually.
Operator
operatorOur next question comes from [ Fatema Al-Doseri ].
Unknown Analyst
analystJust a follow-up on the previous question regarding receivables. What percentage of your receivables comes from your Horeca business and corporate? So excluding grocery stores and organized retail.
Ammar Al Ghoul
executiveLess than 14%, slightly less than 14%, 1-4.
Operator
operatorOur next question comes from [ Osman Farooqui ].
Unknown Analyst
analystI have a big picture question regarding where you see your water business in a couple of years' time. I know this is an unprecedented situation, last probably 6 to 12 months. But from where I look at it, in the UAE, you have a market-leading shares and you're trying to protect that, and the Saudi and the Kuwait business are growth areas. So in terms of the Saudi business, what's your market share there? And do you think Agthia can build up a brand name where going forward, you can increase your pricing? Or would you think that the water business is just a commodity business where every other competitor has the same product literally and you have no control over pricing? So if that's the case, where do you see the normalized water margins? And secondly, like over the long term, do you see the water business as really driving the long-term growth? Or do you think the beverages segment, where you have Capri Sun, I mean that's where you would do more acquisitions to drive? Because that's where probably your branding and margins can probably play out better than compared to the water business.
Jamal Al Dhaheri
executiveI can answer this one. So speaking about Saudi and market share in Saudi, if you look at the western region, again, Saudi cannot just assume the total Saudi. But if you look into the western region, we are #3 now. So -- and we have moved in ranks. We have doubled our market share over there throughout last year. We totally believe that there is a strong brand equity for Al Ain, and that is something that is proven as seen in Kuwait, when we have introduced Al Ain brand, when we went to Iraq, when we went to Oman, when we went to Saudi. So it's just unfortunate that maybe we -- I mean this COVID-19 and plus the macroeconomic situation, I mean in Saudi, lots of changes has happened last year, as we might all recall, that has slowed down that growth. But we believe that there is a strong brand equity for Al Ain brand and that's what drives. We don't believe that there was... [Technical Difficulty]
Ammar Al Ghoul
executiveI think we lost him.
Operator
operatorI believe his connection is lost. I'll try and reconnect him.
Ammar Al Ghoul
executiveI think he answered most of the question, right?
Unknown Analyst
analystYes. He was explaining about the water, why he thinks the brand equity is so strong for Al Ain. I mean...
Ammar Al Ghoul
executiveWell, if you've noticed, [ Osman ], I don't know how long you've been following the company. If you noticed, the brand equity has been built or -- based on trust over time and not only that, and based on the new initiatives, new launches, coming out directly from Agthia R&D laboratories. Like we were the leaders in the vitamin D water, for example, and a number of other products. I... [Technical Difficulty]
Operator
operatorI think we've lost connection, last speaker. Just trying to redial to them now. [Technical Difficulty] Jamal, your line is reconnected. [Technical Difficulty]
Jamal Al Dhaheri
executiveEverybody got disconnected.
Operator
operatorSome of their lines disconnected, yes. The call is currently underway. [Operator Instructions]
Unknown Analyst
analystJamal, just to rephrase the question. Can you hear me?
Jamal Al Dhaheri
executiveYes.
Unknown Analyst
analystYes, can you hear me? [ Osman ] here.
Unknown Executive
executiveYes, I can hear you now. Sorry, I got cut off -- but maybe Jamal was answering that question, right?
Unknown Analyst
analystOkay. Yes. So just to rephrase the question. So Jamal was talking about the brand equity that you have. So my question is on the Al Ain brand, within the market for years. In the UAE, you are the market leader. I mean have you thought of a situation where you have to sort of reduce -- where you don't reduce prices and see where that takes you? Or do you think the consumer is very, very cost-sensitive where he will go for whichever brand has low price? So can you talk about the consumer behavior in the water segment, both in UAE and Saudi, is it very price sensitive? Or do they -- does brand value matter?
Jamal Al Dhaheri
executiveSure. Let me clarify the issue of brands in the water segment. I mean there are multiple tiers of brands and brand equities. I mean you have [indiscernible] and you have Evian which is considered to be a premium water, and then you have the premium but day-to-day, and then you have the value brand, basically. So you have multiple brands that you could use. Now the elasticity of price is always there. So you definitely realize premiums into pricing. But there is elasticity. So somebody who's driving prices the down, then they will drag everybody with them. So if you look at our pricing, our pricing is always 10%, 15% higher than value brands in the market. So the premium has always achieved that, I mean in terms of pricing. Strategy that we always maintained to have. However, if the gap becomes so big, then definitely that consumers would flee and go for value brand. So I think that answers your question. So market prices are down. But definitely, we protect our market share very, very fiercely. We don't let people, I mean come and attack us on market share. And we manage that, I mean through different ways, not only through discounting, but through marketing, brand equity campaigns, and I'm sure for those of you who are in UAE, I mean they will see our [indiscernible] or above the line as well in terms of outdoor as well. And our of course, I mean below the line, I mean in retail as well, we are quite active as well. And that normally encourages tactical promotions. But our marketing campaigns are always balanced in terms of brand building and brand equity. So going back to your question for Saudi...
Unknown Analyst
analystYes. Yes. Yes.
Jamal Al Dhaheri
executiveOkay. Our market share has been progressively increasing, as you have seen in the presentation. Especially in the last 3 months, we've been gaining nicely. We have crossed the 30% line, which we were -- we could -- this is the first time that we crossed that line. And now we are gaining, where we are beyond the 30%. You need to consider that #2 in the market today is 15%. So we are double #2, basically, in UAE. In Saudi, I was saying when I got cut off, I was saying, today, we are #3 in the western region. And of course, we are developing our brand, brand equity in there. But again, we are ramping up, last year only where we introduced a new high-speed line with a new capacity. So we are still in the effect of the go-to-market, basically. So we are filling up the market before we still go heavily on brand equity and brand building. Of course, I mean that will put a brake on pricing and price downward spiral trend once we start doing this, but the plans are already in place to build that.
Unknown Analyst
analystAnd what's the market share in Saudi in the western region?
Jamal Al Dhaheri
executiveIn Saudi in the western region, I believe we are 9% or 11% now at the moment, either between 9% or 11%, I can't call, somewhere in that range.
Unknown Analyst
analystYes. Okay. And finally, the final question was the beverage business. I mean where do you see the future of that? Do you see expansion, new brands being added?
Jamal Al Dhaheri
executiveCould you repeat the question, please?
Unknown Analyst
analystYes. My final question is on the consumer brand side, the yogurt and the juices. I mean do you see more brands being added there?
Jamal Al Dhaheri
executiveBrands being added? Of course, I mean if you look at -- we started the presentation talking about our innovation, where we are driving more variances of the brands that we have. But there are more brands that will emerge as we proceed. Our activity in Kuwait, I mean slightly different than our activity in Saudi and UAE. And each market will dictate certain market research. I mean that will dictate certain branding that relates to the people there.
Operator
operator[Operator Instructions] We have no further questions on the line, so I'll hand back.
Sahar Srour
executiveOkay. Thank you all for joining again. And if you have any further inquiries, please don't hesitate to contact me. Good evening from us. Thank you.
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