Ally Financial Inc. (ALLY) Earnings Call Transcript & Summary
November 5, 2020
Earnings Call Speaker Segments
Daniel Goldfarb
analystGood afternoon, BAB attendees. This is Dan Goldfarb, and it's my great pleasure to introduce today Di Morais more, President of Consumer & Commercial Banking at Ally Financial. Di has been with the company for almost 13 years. Where she came -- before that, she came from BAC, where she was Head of Deposit Gathering. We're very fortunate to have her here today, and I'll give her the floor. Thank you, Di.
Diane Morais
executiveWell, I'm thrilled to be here, and thank you so much for including Ally in this conference. We are really excited to tell the Ally story.
Daniel Goldfarb
analystWe're happy to hear it. All right. So with that, to BAB attendees, I'm going to be asking a series of questions to Di. If at the end of this, there is time for Q&A from the group, we'll go and find it and repeat some of those questions.
Daniel Goldfarb
analystSo the first one for Di is what are different -- some of the differences between commercial and consumer activity in the current environment at Ally?
Diane Morais
executiveSo it's been such an incredibly interesting year. That's probably the understatement of the century. And we continue to be very pleased with the resiliency of our businesses and our company as we've navigated over the last 6, 7 months. The consumer has held up extraordinarily well. We continue to see strength really across all of our core operating metrics, be that deposit growth, customer household acquisition, new accounts coming into our Ally Invest business and just record volumes in trading and investing activity and strength in the housing market, obviously, helped by record low interest rates. And the business that I don't run for Ally, our auto business, has continued to perform exceptionally well through this pandemic. And so we see very strong and resilient trends really across the entire company.
Daniel Goldfarb
analystThat's fantastic. And so what are some of the more important ways that Ally is providing assistance to those customers who may need it at this time?
Diane Morais
executiveSo we are a customer-obsessed company. It is part of our DNA. It is exactly how we founded the entire brand around consumer pain points. So on March 12, we went to work from home, as did many other companies, and we quickly mobilized that very day and said, what do we need to do to help consumers through the months and days ahead, not knowing at that point that we would still be sitting here, experiencing what we're all experiencing. But we're incredibly proud that we were one of the first banks to come out with a very proactive and strong customer relief package across all of our businesses. So we instituted 120-day deferrals on all of our lending products, our largest business, again, being auto, but our mortgage business, our point-of-sale Ally Lending business. We proactively took a number of steps in our deposit business around waiving fees, forgiving overdraft balances in advance of when the stimulus checks hit because we wanted any customer who may have been receiving a stimulus payment to be able to take full advantage of that amount. And so we have empowered our frontline people and have lots of communication with our customers, really always -- again, we were in a meeting earlier and the phraseology we use is, Ally being ally. And I think we are all incredibly proud of what we were doing for consumers. And more importantly, we've heard back from consumers in droves about how much they appreciated the steps Ally took to help them. What we saw many customers might have signed up for a forbearance or a deferral program, not knowing what the future would hold, many of them did not ultimately need that assistance. And most of those programs expired late June, early July, but we remain very open and flexible. If a consumer needs help, we're there to help them. And so again, I think it's a pride point for our entire employee base. And our senior leadership team was just meeting today, and it was one of the high points. We're very pleased with how our company was able to step up and help our customers.
Daniel Goldfarb
analystFantastic. And of that customer base, who or what type was most impacted? And how does this then translate into, for us, we care about profitability and other profit margin and ratios?
Diane Morais
executiveSo the question of who was impacted, I would say we saw a pretty high take rate on our auto deferrals. But those customers, again, have now rolled out of that program and are performing very much within our expectations, maybe a little better. And what we've seen, again, back to my first point, we've seen very strong performance. And I think the question, we know we're still potentially early innings. But our consumer has held up very well. And so what -- you all have probably seen Ally's third quarter earnings. We had a record quarter on many dimensions, and we see continued strength. So the financial question of, okay, where will this ultimately play itself out. I think the consumer today is still healthy. We'll see what happens with the second stimulus. That will help. But so far, so good, knowing that it's still early innings.
Daniel Goldfarb
analystOkay. How has the attitude of the consumer changed in these 9 months?
Diane Morais
executiveWell, Ally is a digitally-born, digitally-raised company. So being digital absolutely was a benefit for us. We see consumers, obviously, all of us probably finding new ways to do things that have more of a digital feel, right, whether it's grocery shopping, pick your thing. And so that really worked to Ally's favor because we -- that's how we operate, right. So we've seen even more digital usage and mobile app downloads. And that, again, is core to our strategy. So it wasn't something that we had to scramble to really put in place for consumers. I think consumers are looking for transparency, fairness, and that's what we provide every day. That's sort of what drives us.
Daniel Goldfarb
analystAll right. So it sounds like these changes are -- will last longer than 9 months. And so the question is how long do you think that might last? And what might be coming to promote even more digital use by your customer base?
Diane Morais
executiveWell, if I knew how long things would last, that crystal ball that we all wish we had, right? So I don't have one. Hopefully, not that much longer. I think we're all ready to get back to whatever the new normal will look like and feel like. But I think what won't change is that some fundamental consumer behaviors will not go backwards. So many people who may not have previously been comfortable banking digitally are becoming and have become comfortable with that. And so Ally, again, has been well positioned to take advantage of that. We've seen continuous, very strong customer inflows throughout this whole time frame, and we expect that to continue. And I think what we'll continue to see, and we hear this from our customers, how do you make my life easier? Help me. Give me tools and things that I may need. And customers may not always be able to express exactly what the solution looks like. But they may be having trouble saving, may be having trouble in other dimensions of, I know I should be investing in the market. I'm not really sure how to start. Help me. And so again, that, we think, is very much part of our DNA and part of the value proposition that Ally has cultivated over the last 11, 12 years, continuing to be an ally for consumers and their money.
Daniel Goldfarb
analystGreat. And what has surprised you this year from an overall business environment standpoint?
Diane Morais
executiveWell, we went, as I mentioned, to a fully work-from-home model in early March, March 12, to be exact. We were counting days for a while. We've stopped. But what has surprised me, and I guess I shouldn't be surprised because we take great pride in the culture that we've created here at Ally. And it is a very strong sense of purpose for why we're here. And we're here to serve our customers, our communities. We put our employees at the front of that line and said, we're going to take care of our people and keep them safe. Send them home. Give them the tools they need to be able to effectively serve our customers in a work-from-home environment. And in taking care of our people and prioritizing what they need, we know that then, in turn, they'll be able to care for our customers, and obviously, our communities and shareholders. It hasn't -- I shouldn't say I'm surprised by it because we have incredible people at this company. But people have been incredibly resilient. We have figured out many new ways to do things. For example, we used to hire and train people in person. We couldn't do that anymore. We used to have side-by-side training if we were getting people onto our customer care phone line, if you will. And I think the ability for us to continue to innovate and drive value for our customers has persisted. The other thing that we started this year with was a distinct focus on what we call essentialism, which is the disciplined pursuit of less. And we started those conversations in the earliest part of the year, in January and February. And it came in incredibly handy as we began navigating the pandemic. It just cleared the decks to say, we're not going to focus on things that are not so central to taking care of our people or serving our customers. So it's been a pleasant surprise. I guess that would be the biggest surprise, in a good way. And then I think we've all been pleasantly surprised at the general strength of the consumer. And we know that there are some consumers out there who are struggling, and we stand ready to serve and help them. But overall, I think our financial results are speaking for that strength and resilience.
Daniel Goldfarb
analystFantastic. And, hard to look backwards, but what would you have done differently if you knew on -- well, you did, March 12th to 13th, the pandemic was here and the downturn was going to be big. Would you have done anything different? Are you happy with what Ally has created and done?
Diane Morais
executiveWe're very happy with what we've done. We really are. And again, as I was just mentioning, we were going through some of our executive teams' highlights of just what's the one thing this year that we're most proud of. And I'd say, universally, it is how we've navigated this pandemic. And we get so many notes and texts and calls from our people thanking our CEO and the executive leaders on how we've put them first and given them what they need to keep themselves and their families safe and healthy, but also the ability to continue to do their jobs and do them well. So I am not a big look backwards. I do -- we always look back to reflect what we can learn and apply moving forward. In this instance, I think we made some really good calls. We made them early, and they paid off. And we were supported by this incredibly strong culture that guides everything we do.
Daniel Goldfarb
analystFantastic. Okay. So since you're looking forward, what are you focused on to drive growth over the next couple of quarters?
Diane Morais
executiveSo we have a number of consumer businesses that are all in various stages of maturation. Our deposits business, which is our probably longest held direct-to-consumer product category, has been around since we launched Ally Bank back in 2009. We've grown that business from virtually nothing to over $121 billion and 2.2 million consumers, and really, with a very strong brand that, again, 11 years ago, didn't exist. And what the Ally brand stands for in the market, it just continues to really resonate with consumers. As we think about where we're going, we've added Ally Home, which is our direct-to-consumer and home loans business. We launched a partnership with Better.com about, gosh, 15 months ago, and we're incredibly pleased with that area of our company. We've seen over 50% to 60% of new home loan customers coming out of the deposit space. And we really see great headroom in that area as we move forward. We know buying a home is one of the biggest purchases a consumer will make. It's a scary process sometimes for new homeowners. And what we've seen is our digital end-to-end model really has broken through in a way that has provided great value. We're incredibly excited about Ally Invest. And Ally Invest is, for those of you -- you probably know, but we purchased the company several years ago, formerly known as TradeKing. And that business has changed radically in the last year, right. In October of 2019, essentially, the brokerage business went to 0 commissions. And we've been pivoting in a really fun and exciting way. We've seen tremendous uptake in the synergistic effect between saving and investing, right? So our deposit customers, again, 60% of our new invest customers are coming from our deposit base. We see synergy and have created simple, easy ways for consumers to move money between their deposit accounts and their invest account. And really, that sort of 1 plus 1 equals 10 effect. And so, again, we're continuing to innovate. We're continuing to build out that area. And I think there's a lot more headroom. We've already eclipsed $11 billion in AUM and have added over 400,000 customers. So we have a tremendous amount of momentum there. Obviously, volatile markets this year has helped that. But we see, again, and we spent a lot of time really helping educate and provide a point of view on the markets for our customers. And that's really resonated and stood out. And then the last area that I'd really like to highlight in terms of growth potential. About a year ago, we purchased a point-of-sale lending company. We've -- it was formerly known as Health Care Credit Services (sic) [ Health Credit Services ]. It is now Ally Lending, and that's our point-of-sale financing business. It started in the health care medical arena. We're excited that this year, we were able to launch into the home improvement space and have recently signed partnerships with 2 companies, Sezzle and Vyze, that are sort of online retail platforms for consumers who want to buy now and pay later. Things like a Nordic track, for example. So we are excited about the growth potential in that business. It's a high-margin business, and we were opportunistic and fortunate that we got a seasoned team and have a lot of momentum there as well. So when I step back and answer your question, I see a lot of room for growth for Ally. We have been in growth mode, and we'll continue to do so. So it's an exciting time to be here.
Daniel Goldfarb
analystFantastic. All right. Kind of the same question, what differentiates Ally from peers? And could you mention 1 or 2 of those peers, so the audience has a sense of who they are?
Diane Morais
executiveSo I start with what drives Ally. And we are grounded, as I said, in being customer-obsessed, doing it right for our consumers and innovating tirelessly. And so those are our pillars. And so when I look at the competition, and it's everywhere, and I always say I remain healthily paranoid of every competitor that we have out there, big or small, new or old. There's some amazing people across this industry and new entrants to our industry, all pretty much focused on how to serve customers in a unique and different way. I think from my chair, I say we've been, again, around for 12-plus years in this digitally-born, digitally-raised landscape. We only think digital. Everything we do is grounded in that customer obsession. And so I say this often, people can copy products, people can copy what a website looks like. You can't copy DNA and a company's culture. And I think that speaks volumes to what makes us different. And when I interview candidates or we have consultants or even our regulators who come and spend time with us, I often hear, it just feels different here. What are you guys doing? What are you serving in the break room? And we often say, you see our colors are plum, that we prick our thumbs, and we bleed plum. And it's not for everybody. But it is a special company, and we have this shared purpose around doing right for consumers. And that is core to our mission. And it is so important. And when we talk about employees, communities, customers and our shareholders, it all is tied together with this mantra of doing it right. So again, I could name names. You're following all the names. And so I have great respect for many other companies, but I have great respect for who we are. And that's what drives us and keeps us focused.
Daniel Goldfarb
analystThanks for that, Di. Let's try this. Loan forbearance has been used by the banking industry to help borrowers, whether COVID-19 and economic misfortune that may befall them. Have you noticed any trends in loans coming off forbearance?
Diane Morais
executiveI'd say the trends have been favorable. And so what we saw that both in our auto business and our home loans business, even our Ally Lending point-of-sale business, a number of consumers signed up for forbearance or deferral just not knowing what the future was going to hold, and then realize they really didn't need that and remain current or took a shorter period. There are some consumers who are struggling, and we're working with them. But I'd say, on the whole, the performance has been very much within our expectations, and in some ways, better than. And so again, I think it was a great tool to be able to utilize entering a global pandemic when really none of us had any idea what was around the corner, and neither did our consumers. And so taking a lot of that pressure out of the system, in the minds of the consumer, I think -- well, I know, has resulted in even higher levels of consumer loyalty to Ally.
Daniel Goldfarb
analystFantastic. And then, okay, let's try -- Ally, how do you see Ally using excess capital over the next couple of years? Divis, share repurch or M&A?
Diane Morais
executiveWell, certainly, our Board and our beloved CEO, Jeff Brown, ultimately, will be the arbiter of the capital distributions. We do hope to begin some share repurchasing. Obviously, everyone's going through the revisions on the capital testing, which you're all aware of. And I'd say we're always opportunistically looking at the market to say, is there a need that a consumer may have for a product or service that Ally doesn't currently offer? Should we build it? Should we partner? Might we buy? And so you've seen, we've purchased the point-of-sale business last year. And we will just continue to scan the horizon to look for things that are very much in concert with our strategy, again, which is fully serving the needs of our consumers. So we'll see. And again, we spend most of our time making sure that we are executing against the plan. And part of our plan is always listening to our consumers, doing very extensive market research, consumer research, and that helps inform our agenda. So again, that's how I'd leave that.
Daniel Goldfarb
analystYes, that's fantastic. Okay. All right. So maybe staying with that, within Ally Lending. Can you talk about how Ally got into that space and broadly brushstroke goals for the next couple of years?
Diane Morais
executiveSo we love the unsecured category. And what we've seen is, if you think about the category in aggregate, it's dominated by credit card or private label credit card. But the fastest-growing segment of the unsecured bucket is point-of-sale lending. And so that was our way in, and we really like the business a lot. And what we see is, again, there are -- I had my air conditioner blow up over the summer. Having the person come to my home and right there, while we're deciding what we need to do, offer ability to finance that large purchase is something that is just very natural and makes sense and helps consumers. So that's an example. Same thing. I take my teenager and he needs braces. Well, we can help you. So there are a lot of very practical applications. Again, as I said, we are in a variety of categories within the health care segment, so audiology, elective procedures, cosmetics, for example, dental. And again, so that's -- there's a range of sub verticals, if you will, that we play in within the health care sector. And the home improvement sector, we're extremely excited about. We've been at that business just for a few months now, and we're seeing very strong volume. And so what we think and what we hear from our customers is that the strength of the Ally name in the market, and obviously, we are a very established company compared to some of the newer entrants in that space, we have a balance sheet, we have a brand that has been very carefully and thoughtfully built over the last 12 years, and that's starting to really resonate as a distinct advantage. We're looking at this retail segment. As I said, that will launch most likely in the earlier part of '21. And then as you all know, we have a huge auto business and we serve many dealers. I'm probably not even going to quote the number because I'll probably underquote it, many dealers across the country. And often when a customer comes in, if they bought a truck and they want to upfit it, or they have a more expensive servicing need, having the ability to provide a point-of-sale lending solution there is something we're also working on. So we've got a few irons in the fire. But again, this business is barely 5 years old, and having tucked it into the Ally family, we see a great amount of momentum and headway ahead of us.
Daniel Goldfarb
analystLove it. What do you perceive as the most important item to get right in the digital experience, not only for your employees, but for the customer, since you're customer-focused?
Diane Morais
executiveLack of friction. Keeping things simple. And one of my teammates likes to say, filling in potholes in the experience. And so we do a really good job of that. We're not perfect and we're constantly poring through our digital journeys, listening to consumers, reading complaints if we have them to get better. And I'd say all of us have this need, right? I mean Amazon is a pretty great example of a frictionless experience by now. And so how do we make it so simple, easy and take any friction out of the process, those are the design principles that great digital companies are all striving for.
Daniel Goldfarb
analystAnd this is kind of off script, but if you're able to drive friction down, do your models suggest that retention rises?
Diane Morais
executiveYes. And we have record high levels of retention across the deposits business. For the last 12 years, we've been at a 96% retention rate. We see customers come in and we track every vintage of new customers and their balances grow over time versus [ a tray ]. And that's a testament to the fact that we, again, put a very strong focus on that customer experience end-to-end. Whether that's digital, if they need to talk or want to talk to a human, we make that experience magical also. And so that combination is what really all of us as consumers expect. If I have to -- I had to do this recently, I won't say what I was doing, and I got stuck in an IVR. I couldn't get out. I finally got out, had to call back. It just -- it's maddening. And when you compare and contrast, we're all using many properties to manage our lives, right? We all know the good ones and the great ones, and then we all know the terrible ones. And so we strive to be in the great pile. And I should have mentioned, we recently just got recognized by MONEY Magazine as Best Online Bank. It's the eighth time in 10 years that we've received that recognition. So it's not about awards or trophies for us, but it is about how do we continue to push ourselves to be better. And when we see that kind of thirdhand acknowledgment that it's a reinforcement that we're getting some things right. But we never rest.
Daniel Goldfarb
analystGreat. Well, congrats on the award, and congrats on not resting. So how do you push your digital strength or digital banking strength into other areas? Wallet share, however, you want to phrase it.
Diane Morais
executiveThat's a great question. And I'd say it's so central to what we do. I'll give you a great example. When we moved into the customer relief efforts earlier in the year with the pandemic, historically, if we weren't a digitally-minded company, we might have said, "Hey, if you need help, call us." Well, we didn't do that. We put a very simple digital enrollment form across all of our properties for consumers that if they felt that they needed to take advantage of that program, we made it so simple for them. Of course, if they wanted to call us, they could and some of them did. But if you just think about, that's just a great use case of how do we take what we know works in either acquiring customers, deepening relationships, expanding those relationships and looking really across all corners of our company. And we've got some great things cooking right now. We'll come back and maybe next year, I'll tell you more about them. But I'll give you another example. So earlier this year, one of the things that we spent a lot of time studying last year was all the statistics you hear about how many Americans, call it, 60% of Americans, if faced with an unexpected expense of $1,000 or more, would not be able to handle that. So what's the core problem there? People need help saving. And so our team spent a lot of time doing some -- we have a small, we call it a prototyping studio and off-campus, if you will, where we do a lot of consumer ideation. We call it our human-centered design studio. And we were able to come up with some concepts that really resonated with consumers. And we built them last year and launched them at the beginning of the year. They're called smart savings tools. And it's all about how to make things easy and really giving people tools and easier ways so they don't have to think about it. So for example, one of the things was allowing and promoting the ability for customers to set up distinct savings buckets and be able to customize what you call them. I'm saving for my son's college fund. We're saving for a wedding. We're saving for a retirement home. And having that emotional connection to what you're saving for, number one, automatically increases usage. And then providing something even more simple, we call it Surprise Savings or safe to save. Most people probably keep too much money in their transaction account just because they don't know how much is really safe to save. And part of the toolkit has an algorithm that can really watch the flow of funds and tell the consumer, this amount is safe to save. Do you want to move it to your savings account? And the people that have enrolled in these smart savings tools are already saving probably 5x more than people who haven't. And so again, starting simple, building confidence, building habits, again, that's a great example to your question of how are we pushing ourselves to use our digital power. There's a couple of ways.
Daniel Goldfarb
analystThat's fantastic. Great. Over in commercial banking land, a lot of people now are saying -- are looking at digital technology dollars to be spent. It's an increasing part of the budget, maybe you can save it in branch network. That's not your problem, that's others. So could you give us a sense of what you might want to spend next year relative to this year?
Diane Morais
executiveSo as I mentioned, we are in growth mode. And our company has been continuing to find efficiencies in core operating so that we can invest it in growing our businesses and driving out innovation and distinctive things that, again, set Ally apart from the competition. So we are very mindful of using that capital wisely. We don't chase every idea. And we could -- anyone could spend an unlimited amount. And we're pretty smart about how we prioritize our tech spend, how we make sure that we get what we are expecting. And so again, I know there's always that question of, are you being outspent? We're never going to have the biggest wallet, we know that. But we use our wallet smartly. And really, again, it's all grounded on what are we hearing from our consumers, how can we solve needs, either expressed or unexpressed, that also have the right outcomes for our company?
Daniel Goldfarb
analystThere are other new entrants to this world. I guess, we're calling them neo banks. And if they're anything like other tech companies, they don't necessarily care about profitability in the beginning. Is this a concern for Ally?
Diane Morais
executiveSo I said before, I am healthily paranoid of everyone, big and small, old and new. We study everybody. So I would just say that from the get-go. We look at what people are doing. We look at what we think is working, places we think they'll probably run into trouble. And I just come back to, what are the strengths of Ally? We have an unbelievably powerful brand. It's such a strong brand. We have strong financial, broad coverage, strong balance sheet, a hugely valuable customer base, hugely valuable, highly loyal. We've seen very strong trends in relationship deepening as we've added these additional products. There's a strong take rate. So I -- we look at everybody. We watch what they're doing. If we think there's something that is a best practice, we might look at it and say, how can we make it even better in an Ally kind of way? But I do think that we are a bank. We are a bank powered by very strong technology and digital capabilities. But we have a distinct responsibility to deliver for our shareholders. And our regulators expect us to be safe and sound. And making money is part of being a safe and sound institution. So again, there's a broad array of players out there and some really interesting things happening.
Daniel Goldfarb
analystFantastic. Do you discuss -- let me put a shark tank question out there.
Diane Morais
executiveOkay.
Daniel Goldfarb
analystThey're not what I've heard elsewhere today. But deposit acquisition costs or new customer acquisition cost, trend line that you've seen, you don't have to necessarily give numbers, but directionally, how is it going?
Diane Morais
executiveBeautifully. Being cheeky. No. It's -- we've had a very efficient method over the last couple of years. This year, deposits, as you know, have been very strong for a variety of reasons. But also strong has been new households acquired. And we have an unbelievably powerful brand. We have some really creative ways to reach and acquire customers. And again, we've been at that game for 12 years. We've learned a lot. We've learned a lot of what we should do. We've learned what doesn't work as well. And we're constantly ideating and trying new things. And our Chief Marketing Officer, Andrea Brimmer, we have a really strong and powerful marketing engine and some incredibly bright minds behind what we do. And we love the trends.
Daniel Goldfarb
analystFantastic. Well, apparently, we have about 2 minutes left. And so I'm going to ask a fluffball question. But don't -- I don't mean to say it's easy. We were talking before this started about the importance of I. And I wondered if you could share that and why that's very important to the company, and why it really works in the digital world.
Diane Morais
executiveRight. Well, the I that Dan is referencing, we were talking before this segment about Ally's focus on diversity and inclusion. And we were talking about the election. And I was saying, we have talked a lot about needing to underline the I in inclusion over the last couple of weeks leading up to election. And obviously, we're all still waiting for the answer. But inclusion and diversity of thought and diversity of all different types is so central to our culture. And that's -- we all need more of that, right? And we can disagree, we can have different points of view, and that doesn't mean we have to not be friends or good teammates. We need to keep that focus on inclusion very, very front and center. And clearly, as a country, we've had a lot to deal with this year that has probably taken temperatures up a lot. And how can we bring the temperature down and continue to really focus on unity and inclusion.
Daniel Goldfarb
analystGreat. Thank you very much, Di and Ally, for being here today, and we look forward to many more years celebrating your company's success at the BAB.
Diane Morais
executiveThank you so much for having us. Really, it was a pleasure.
Daniel Goldfarb
analystGreat. Thanks.
Diane Morais
executiveThank you.
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