Arçelik Anonim Sirketi (ARCLK) Earnings Call Transcript & Summary
October 21, 2021
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, thank you for standing by. I'm Costantino, your chorus call operator. Welcome, and thank you for joining the Arcelik conference call and live webcast to present and discuss the Third Quarter 2021 Financial Results. [Operator Instructions] And the conference is being recorded. [Operator Instructions]. At this time, I would like to turn the conference over to Mr. Polat Sen, Chief Financial Officer; Mr.Özkan Çimen, Finance and Enterprise Risk Director; and Mr. Alper Gur, Investor Relations and Capital Markets Compliance Manager. Mr. Sen, you may now proceed.
Polat Sen
executiveThank you very much. Good afternoon, ladies and gentlemen. Welcome to our third quarter 2021 results webcast. Before going into the details, I'd like to take the opportunity to thank all of our employees for their dedication and hard work during this year. I'll start with Slide 2. Let me give you the highlights of the third quarter. Our consolidated net sales was TRY 18.1 billion in this challenging quarter, registering 52% year-on-year and 25% quarter-on-quarter growth while the growth was 29% year-on-year and 6% quarter-on-quarter organically. As expected, the demand across regions started to normalize within the quarter and raw material costs continued to increase. Despite falling demand and cost inflation, we have been able to post better EBITDA margin of 10.4% compared to the previous quarter on a comparable basis, excluding the impact of acquired operations of Hitachi and Whirlpool Manisa Factory. On a consolidated basis, including the impact of our recent acquisitions, EBITDA margin has stayed flat at 9.8%. The resilient profitability was the result of operational efficiency, the price increases in the market and the positive mix impact. Our OpEx to sales ratio in third quarter came down by 194 basis points to 21.2% compared to the last quarter. On a comparable basis, the ratio was down by 90 basis points to 22.1%. Enjoying the positive impact of acquisitions and improvement in net working capital items, our net working capital to sales ratio was decreased to 26.1% from 26.8% in the second quarter of the year. As of July, we have started to buy back our shares since we do not believe that Arcelik's market capitalization does not reflect its actual operating performance. As of September end, we have acquired 26.6 million shares in total, corresponding to 3.9% of the equity with weighted average price of TRY 32.12. Our leverage was 2x in this quarter, including the share buyback impact of 0.12x, still around the safe zone. Our recent acquisitions is included in the leverage calculation with 3 months operations. Therefore, the leverage is negatively impacted with an annualized EBITDA contribution of our recent acquisitions, the leverage would also be positively impacted, again, 0.12x as well. So you will see 2x, but a comparable basis, it is 0.12% and 0.12%, totally 0.24x less than that. Let's move on to the other slide. Our revenue on a consolidated basis has increased 52% as I've just explained to TRY 18.1 billion in the third quarter of the year. Thanks to the additional units, mainly from recent acquisitions and price increases and strong euro dollar against Turkish lira. The growth was 29% year-on-year like-for-like basis. As I was mentioning, the raw material costs continued to increase in this quarter as well. In addition to lower capacity utilization, strong U.S. dollar and euro and relatively lower profitability of our recent acquisitions resulted around 200 basis points contraction in gross profit margin on a quarterly basis. Like-for-like basis, again, our gross margin was 29.8%, reflecting the limited contraction compared to second quarter '21. Within the period of July to September, we saw an increasing trend in gross margin and particularly in September, our margin was above 30%. On the right-hand side, you can see our EBITDA margin. The operational efficiencies that we have created in this quarter helped us to deliver 10.4% EBITDA margin. 62 basis points higher compared to the second quarter, again on a like-for-like basis. On a consolidated basis, including the impact of recent acquisitions, the margin was 9.8%, which is flattish to second quarter as the dilutive impact of acquisitions were not as high as Arcelik. I'll move on to domestic market. In the third quarter '21, Turkish MDA6 market was down by 11% in unit terms as it was expected to -- as it was expected, due to the strong base of the last year. Our performance were slightly better than market, yet we posted 9% contraction in unit terms on a yearly basis. Besides cycling a strong growth a year ago, consumer appetite was not high due to the inflationary macroeconomic environment and natural disasters experienced in our country. On a cumulative basis, Turkish MDA6 market was up by 12% in 9 months '21, while Arcelik's volume has increased by 18% on a yearly basis. Thus, we have maintained our strong leadership position in the Turkish market. AC market grew by 25% year-on-year on the third quarter, and our AC sales have increased by 18%. TV market continued to shrink after second quarter as well. I'll move on to the European market. In Western Europe, we saw contraction at the varying degrees in almost all the countries in both July and August, mainly due to the high base of last year. We have seen the highest contraction in U.K. as companies still having supply chain disruptions and driver shortages, which causes lag in delivery. In Eastern Europe, Ukraine, Romania, Poland and Russia continued to grow, yet the growth was decelerated compared to the previous quarter. The share of European markets -- I'm moving to the other slide. The share of European markets in our total sales was 43% in the third quarter of '21, of which 30% was coming from Western Europe and 13% was coming from Eastern Europe. As demand was weakening in Western European markets, Arcelik took benefit of having acquiring Whirlpool Manisa factory. The additional units provided by their acquisition, together with the price increases, led revenue to be increased by 20% quarter-on-quarter and 25% year-on-year in euro terms. With strong third quarter performance, Beko has strengthened its market leadership position in U.K. as of 9 months '21 results, while Arcelik Group was gaining slight market share in France, Spain and Italy. In the Eastern Europe, Arcelik benefited from relatively good demand and increased its top line by high-teens percentage on quarterly basis. With Beko and Arctic brands, Arcelik Group maintained its strong leadership position in Romania in this quarter as well. Our price index in Russia has been increased in July and August, while we were able to gain slight market share in Ukraine with improved price index. When you look at Africa and APAC cycling a quite strong base with lower units sold, South Africa revenue was contracted by mid- to high single-digit percentage in third quarter on a yearly basis in euro terms. On a quarterly basis, despite diluting issues in the country, Defy was able to increase its sale, both in domestic and export markets and also increased its top line by double digits. Just like in most of our operating geographies, our strong leadership was maintained in South Africa as well by even gaining market share in the first 9 months of '21. In line with our strategy, APAC sales is now getting more share in our total sales with Arcelik-Hitachi contribution. Arcelik-Hitachi shares, in total, the APAC region sales was 60%, while its share was 11% on a consolidated basis. Despite the fourth wave of COVID-19 and continued inflationary environment, our sales in Pakistan was 25% higher in both PKR and euro terms, on a yearly basis, thanks to the continued high demand and price increases. Having been impacted mainly by the government imposed restrictions, our sales in Bangladesh contracted by 26% on a yearly basis in Bangladesh taka terms. When you look at the raw materials, in this quarter, average metal price index was flat compared to the previous quarter as copper, aluminum and electric sheet metal price negatively impacted from electric (sic) [ energy ] crisis that we are facing with. On the contrary, average plastic prices came down from third quarter from historic high levels compared to the last quarter, mainly due to the supply surplus, normalization period and eased force majeures. We now see that the average raw material prices in fourth quarter are parallel with third quarter and expect it to be parallel in first quarter as well in '22. Yet this energy crisis that the world has been facing with -- so far is going to have a negative impact on some of the raw material prices. Going forward, although the uncertainties are still there, we expect the average raw material prices to be lower in '22 compared to '21. So I'm going to leave the stage to Özkan to move on from here.
Özkan Çimen
executiveThank you. I will continue with the sales breakdown. In Q3, Turkey sales grew by 31.6% year-on-year organically. On the other side, our international sales grew by 62.7%, of which 4.4% was organic growth, 22.6% is FX impact, 35.6%, which is actually TRY 2.8 billion is coming from the acquisitions. We are benefiting from diversified operating geographies. On the right-hand side, you can see our regional revenue breakdown. The share of Turkey in total sales has gone down by 4.5% compared to the same period of last year and by [ 0.3% ] on quarterly basis as our recent acquisitions enhanced our diversification. I will continue with the financials. Here, you can see our detailed financials. Those figures include the impact of our acquisitions. As mentioned in the highlighted section, thanks to the contribution of recent acquisitions, and price increases, we had strong revenue growth of 52% on a yearly basis and 25% on a quarterly basis. Excluding the contribution of acquisitions, yearly growth was 29%, while quarterly growth was 6%. With revenue of TRY 18 billion in Q3, we have reached TRY 45.6 billion in year-to-date figures. Our consolidated gross margin was 28.2% in Q3, reflecting the further increases in the raw material costs and the dilutive impact of the acquisitions. On a comparable basis, gross margin was 29.8%. Despite lower gross margin in Q3 compared to the previous quarter, we have been able to sustain our EBITDA margin as 9.8% through operational efficiency. Without the impact of acquisitions, we have delivered EBITDA margin of 10.4%. EBITDA of TRY 1.8 billion is almost the same as last quarter. In year-to-date figures, we have reached 11.2% EBITDA margin, which is in line with our guidance. Thanks to the strong operational profitability, our consolidated net income of TRY 716 million in Q3, which is higher than last quarter. And our net profit margin is 3.8% -- 3.9% on a consolidated basis, while flattish on a comparable basis. In year-to-date figures, net profit is TRY 5.1 billion, which is 5.2% of revenue and almost 60% higher than last year. I will continue with the net debt slide. Our leverage was 2x in the third quarter stayed flat compared to last quarter. We have been able to manage to sustain the ratio at quite healthy levels despite cash out of the acquisitions and having EBITDA contribution only for 1 quarter and cash out of buybacks. When the value of the shares acquired by the end of September is added to the net debt calculation, the leverage will be 1.83x. And if we consider the impact of -- annualization impact of EBITDA, it will be 1.76x. On the right-hand side, you can see our loan and bond portfolio with TRY 21 billion equivalent, which is 35% of the portfolio is Turkish lira loans and bond. As you know, we are financing our Turkish business working capital needs in Turkish lira loans starting from the first quarter of this year. As the market rates have gone up, our effective interest rates have been higher. But as of September, the effective rate is -- for the loan of Turkish lira is 17.2%, still lower than the average market borrowing rate. We have been our EUR 360 million Eurobond in September. Therefore, our gross debt decreased compared to the second quarter. Next slide, you will see breakdown of working capital, CapEx and free cash flow. In this strong quarter, we have generated positive free cash flow of TRY 43 million. Net working capital to sales ratio has improved from 26.8% to 26.1%. Strong EBITDA, together with an improved net working capital sales and flattish CapEx sales ratio helped us to boost to post positive free cash flow. On cumulative basis, as of September, our free cash flow was negative at TRY 3 billion. However, in the coming quarter, we expect to create better free cash flow compared to the previous quarters. Now I will leave the floor to Polat for the guidance.
Polat Sen
executiveThank you very much,Özkan. We have decided to make a slight adjustment to our revenue guidance compared to the second quarter, while keeping all other items the same. Based on our most recent forecast, we increased our Turkey sales growth expectation from 30% to 35% and our consolidated sales growth expectation from 50% to 55%. Please kindly be informed that almost half of our 35% international sales growth guidance is the revenue contribution of our recent acquisitions. As we are getting closer to the year-end, we are quite confident to achieve our guidance in all lines. Thank you very much for listening to us. We are expecting your questions.
Operator
operator[Operator Instructions] The first question is from the line of Lanka Sashank with Bank of America.
Sashank Lanka
analystSo my question is related to the raw material prices, especially in the plastics market. I think in the last few weeks, we've seen prices go up pretty significantly due to the Chinese dual control policy that we are seeing. I just wanted to understand how are your raw material contracts right now over this quarter as well as Q1 next year? And how should we be looking at the trajectory? I know you said it's going to be flat Q-on-Q, but I just wanted to get a more 6-month kind of view here?
Polat Sen
executiveAll right. Thank you very much. To be honest, we have been going through a lot of crisis this year. First, the chipset crisis, then the logistics crisis. Now we are facing the energy crisis. And all those are affecting every single raw material item in a different way. So especially with the energy crisis, we are mainly affected with the price pressure from, for example, aluminum is affected a lot in our industry, as they are using a lot of electricity to melt for the smelters. And then also copper is affected. That is something that we expect that the electricity prices is going to be affecting. And also glass manufacturers are affected that we are using in washing machines and refrigerators and ovens as well. So those are the prices that we expect to be a little bit under pressure in terms of increase. But with the other raw materials like cold rolled steel polystyrene, et cetera, we do not see that high increase in terms of pressure -- price pressure. So for quarter 4, I have to talk average-to-average because as I told, every single raw material is moving in a different way. But in average-to-average comparison, quarter 4 is going to be very similar to quarter 3, and we expect the same trend to continue in quarter 1 as well. So in 6-months perspective, we do not really expect a huge change in the raw material crisis. That is the expectation. And we already are living Q4, and we have -- we are starting to discuss for Q1 as well. So we have some information about it. But after that, starting from quarter 2, we expect a decrease, actually, which is going to make 2022 average raw material prices, less than 2021 average raw material prices all in all. Thank you.
Operator
operatorThe next question is from the line of Demirtas Cemal with Ata Invest.
Cemal Demirtas
analystMy question is about the contribution of Hitachi and Whirlpool. Could you further elaborate the details what portion of that was from Hitachi and what portion of that was from Whirlpool? And could you give some color for the rest of the year and for the following year from that business?
Polat Sen
executiveCemal, just to understand your question better, which part of P&L or balance sheet you're asking about? Is it the sales or profitability or where?
Cemal Demirtas
analystFirst, from the revenue side, I see some numbers from the footnotes some numbers for Hitachi around TRY 2 billion something. But I want to understand the revenue contribution in the third quarter? That's my question. And if you give us some color on the EBITDA side, it still will be more than welcome. And for the following quarters because we were making some estimates based on some rough estimates, euro estimates, euro-based and it's a little bit lower than what I thought. So I want to understand what could be the trend for the following year.
Polat Sen
executiveYes, in terms of sales, Hitachi's contribution was around EUR 2 billion, a little bit over TRY 2 billion. And Manisa factory was around 750, a little bit over TRY 750 million. So when we look at the EBITDA, as we have tried to explain without those -- without the contributions of those companies it's 10.4%, with the contribution of those companies, it's 9.8%. We do not -- I do not have the numbers with me right now one by one. But it's obviously clear that Hitachi and Manisa factories are in terms of EBITDA, it is lower. But in total average, it is 6.8% for the acquisition EBITDA. In the coming months, our expectation from those acquisitions or let's say in the coming year, we are expecting some synergies to kick in. So we expect upside potential in 2022 for the acquisitions that we have made this year. It's really not easy to say because of this volatile raw material issues that we have there living in. But definitely, we really -- we have been working in these companies right now for 3 months, and we see a lot of synergy opportunities, especially in the raw materials and on the supplier side. And also, we see a lot of synergies, especially in the APAC region that we can utilize some of our capabilities and their capabilities. So I can say that it is going to be higher than this year, definitely.
Cemal Demirtas
analystIn the FX space, right, U.S.dollar, euro or euro base?
Polat Sen
executiveSorry, I didn't get the question, sorry.
Cemal Demirtas
analystOkay, it's in euro or U.S. dollar base, you mean, right?
Polat Sen
executiveWhat is euro or U.S. dollar? That I told?
Cemal Demirtas
analystYes, yes, yes. The levels, you mean like in terms of the size should be based in U.S. dollar or just the euro?
Polat Sen
executiveThe ones that I have explained is TRY 2 billion and TRY 760 million was Turkish lira actually in total. In euro terms, we are talking about for Hitachi, it's around 200 -- more than EUR 200 million more or less. And for Manisa, it's around ER 75 million for the 3 months.
Cemal Demirtas
analystAnd as a follow-up, I see some minority interest, which is higher in this quarter, around TRY 65 million. What is it related to? When we come to the net income, right, like the -- when we -- because we subtract that number minority, I see higher number, TRY 65 million in third quarter. And I see a higher EBIT depreciation by the way. Could we assume that the depreciation will remain at current levels? Or should we expect some increase in quarterly the depreciation for the following quarters?
Özkan Çimen
executiveCemal. the minority impact is actually related to the Hitachi acquisitions because there are some minorities in the underneath our JV. So I will provide you more detail after the call for that variance, but it's related to Hitachi.
Polat Sen
executiveAnd the depreciation side, actually, the difference could be related to the acquisitions again, but let us check and get back to you on that one as well. We should be -- if it is related to the acquisitions, I think we should be expecting this level of depreciation from now on.
Cemal Demirtas
analystOkay. Because I see around TRY 460 million depreciation for the third quarter, and it's about TRY 380 million, TRY 8 million higher depreciation. So that's why I asked.
Operator
operatorThe next question is from the line of Kilickiran Hanzade with JPMorgan.
Hanzade Kilickiran
analystI have 3 questions. The first one is regarding the demand outlook. So how do you see the current market trend both in Turkey and in international markets? And maybe particularly for Turkish market, do you believe that you may be able to pass the FX impact to retail prices without hurting the demand? And second question is about the cost pressure. I mean there are many different views around the cost inflation for the industry actually. And I try to understand what type of scenario do you reflect to your cost assumption so that you see a decline on your material costs in the fourth quarter. And recently, there was some sort of regarding the shortage of magnesium which may impact Aluminum. So is this something that could affect your industry? I think China is supplying the magnesium. So there is some sort of shortage to that. And the third question is about your EBITDA margin guidance. You are very close to our guidance at the moment. Do you see any total risk in the fourth quarter portfolio because I think fourth Q is traditionally a lower quarter from a margin perspective.
Polat Sen
executiveI'll start with the demand outlook. We have just started our budgeting process for 2022 and the understanding from -- for 2022 in terms of demand, both for, let's say, European markets and the Turkish market looks all right. We are expecting growth in the European market. That is what I can say. But in Turkey, because of the strong growth and basis of this year, we think that the growth should be limited. I think it should be -- in terms of units, it should be around low single digits Turkey. That is our expectation. And in terms of FX effect in Turkish market. Yes, we are really trying to adjust our prices in order to keep our profitability -- and is it affecting the demand? Yes, it is. We have started to see that the demand is affected. That's why we are a little bit, let's say, more cautious about giving a high growth for next year for the domestic market in terms of units. But in the other markets, we are expecting growth, including Europe, Pakistan, Bangladesh and South Africa, which are our bigger piece markets. And also, we are expecting some growth in APAC region as well, and we are expecting growth in the Hitachi side as well. In terms of cost assumption, you talked about the shortage of magnesium, which is affecting aluminum. Yes, we are constantly following up any issue that may come up let me say. But right now, we do not see anything high alert situation in any of the raw materials that we are using. It is still manageable, and we do not really expect a kind of stoppage in production or something like that in the coming quarters because of those shortages in the market. Because it's not only about aluminum I have to say, we are also experiencing the same in the, for example, electrical steel that we are buying as well. But all of them are still manageable. That's what I can say. On the EBITDA margin guidance side, it is important for you to understand that in the second quarter, we had a sharp decline in EBITDA and our gross profitability. April was better. But May and June, it started declining. We stopped the decline in July and August. So it was very flattish to May and June, July and August. Especially in September, we have been able to increase our gross profitability again with measures that we have taken in price, in promotions, in mixes, et cetera. So right now, we have changed the, let's say, the direction of the growth acceleration. So we are expecting better margins, especially in October. And in November and December, of course, December is a half month, so the margin is going to decrease. We are counting into that. That's why we think that November and October is not going to be harsh as April to August period. So our expectation is fourth quarter to be in line with our expectations, and that's why we didn't change the guidance for the year-end on EBITDA.
Operator
operatorThe next question is a follow-up question from the line of Demirtas Cemal with Ata Invest.
Cemal Demirtas
analystI have 3 more questions. The first one is about the financial expense side. I see the numbers for interest expense. We were expecting a little bit higher. I see that there is a normalization in interest expense side. That's my first question for the following years, assuming what's your assumptions for the interest rates and the potential impact on you. And normally, I get the numbers from your details, I didn't have that time this time, but did you have any FX gain in this quarter or FX loss that's related to our financial and FX side. The other question about the competition board investigation. What was it about and do you make any comment on that for what reason it was in the agenda? And the third question was about the tax side. Effective tax rate was 7% in third quarter. Could we assume this low effective tax to continue for the fourth quarter, and for the following year. Any color?
Polat Sen
executiveI'll answer the question on Competition Board investigation, and I'll hand over to Özkan to answer the other questions. The competition Board investigation is a generally mitigation that the competition Board decided to go and they have been -- they have -- according to their claims, they have made the investigation and send us what they have found. -- And now we are -- they expected a kind of defense from us and are trying to understand what our position is, and we are trying to explain. We do not think that we are in a position as of today to be able to make a judgment on whether that is going to be an important thing or not. But right now, we are thinking that, that it's something that we should be able to explain to them, but it will take time. because that is a bureaucratic investigation at the end of the day. There are some phases that we have to go through. And whenever we have enough information or something that would really we understand -- we understand that there is an impact on our financials. We are going to be sharing with the public.
Özkan Çimen
executiveSo I will continue with the interest financial expense side. In Q3, we have a finance expense of around TRY 500 million. Actually, this has mainly impacted -- actually, it increased compared to the previous quarter because of the Turkish borrowings in our portfolio has increased. As I mentioned, we had some low rate loans in our portfolio where we need to roll and have higher rate interest loans. And the average is around 17%. And most of the interest is fixed rate. So therefore, we do not expect much increase in next year, in the coming year. But due to lower rates renewable, with higher rates, we expect around 100 basis points increase for the Turkish lira side of our portfolio. Regarding your question of the FX gain and loss. This quarter, we have a loss of TRY 57 million. But in the year-to-date figures, it's almost 0 FX gain or loss, so we don't have any loss in year-to-date figures. Why is it so if you ask, because our side of exposure affects the side of our -- by our sale side. In times where we have low exposure, we announced FX change due to swap differentials. This has changed after the acquisition cash out. So our net U.S. dollar provision turns out to be short and we executed dollar-Turkish lira buy-side forward deals in order to hedge our provision. And this shift ended up with FX loss due to, again, throughout differentials, but this time at a loss in this quarter. And in the coming months, actually, we do not expect a higher loss, it will be close to breakeven because our U.S. dollar position is not high in terms of short. So it will be close to breakeven in the coming quarter. For the tax side, as you said, our effective tax rate has come down in last quarter and this quarter as well. The main reason behind this is the R&D incentives that we have in Turkey and also investment incentives, which increases our deferred tax assets. As we are investing company, our CapEx is increasing. Therefore, with deferred tax assets in relation to that CapEx expands is also increasing. Coming from the Turkey operations effective tax rate impact, we have a lower effective tax rate in Q3. However, we do not expect a further decrease in the coming quarter, it will be close to the average rate in year-to-date figures.
Cemal Demirtas
analystAnd 1 last question about the Hitachi side. When I look at the details, as you mentioned, you recorded around TRY 2 billion revenue from Hitachi and the net income impact was around TRY 122 million, as I see from these figures. And I see that the net margin of Hitachi was around 6% in second quarter -- in third quarter and full year, it's about 7.8%. In that Hitachi -- and the EBITDA should be lower. But I understand that there are some other contribution from the Hitachi side, which has higher that maybe you have higher net margin in that business. Could you give some just indication about that for the following quarters? It's a more detailed question maybe, but I see that the net margin is higher for that Hitachi side.
Polat Sen
executiveLet me give you clear, Cemal. Hitachi is a net cash positive company, so they do not have any financial expenses, rather, they have financial income. So working capital is positive there and also the net cash position is positive there. That is the main reason actually why EBIT -- between the EBIT margin is around, as you said, it's around 6.2%. And the profit after tax is around 6.4%. So it's more or less the same because there's no financial expense basically.
Operator
operatorThe next question is a follow-up question from the line of Lanka Sashank with Bank of America.
Sashank Lanka
analystSorry if I -- if you already covered this, but I just wanted to understand what's driving the guidance increase for Turkey revenues? Is it being driven by volumes? Or is this more pricing driven?
Polat Sen
executiveIt's mainly price increases that we have because of the Turkish lira depreciation. We had to adjust the prices, and that is affecting the last quarter 3 and quarter 4 revenue to be higher. So that's why we needed to re-guide the Turkish domestic market increase in sales.
Operator
operatorWe do have a follow-up question from the line of Demirtas Cemal with Ata Invest.
Cemal Demirtas
analystPolat, lately, I see more commercials related to some campaigns just organized by Arcelik and Beko in local media. Are they also normal within your -- the plans? Or do we see -- are we seeing additional promotion activities in the fourth quarter?
Polat Sen
executivePromotional activities and advertising campaigns, we always do -- as you know, we are one of the most active companies in the market. I do not really -- we do not have any specific strategy to increase our advertisement spending in the last quarter. But of course, in order to increase, especially increase the mix, et cetera, they are making some campaigns accordingly, and they are trying to make people hear about that. But I don't think that it is -- it's a negligible increase if there is an increase that I'm not aware of any specific strategy on increasing the advertisement in Turkey.
Operator
operator[Operator Instructions] We have a follow-up question from the line of Kilickiran Hanzade with JPMorgan.
Hanzade Kilickiran
analystPolat, I have a question about your share buyback program, you already get to around 5% of the capital now, I think, according to my calculation. So what is the room here, do we continue on this? Or it's now almost completed?
Polat Sen
executiveYes. We are close to 5%, not yet there. We think that still the Arcelik valuation as of today, as a company with making almost 75% of our -- of its sales with hard currency, mainly or let's say, outside Turkey, I think that the hit that we have taken in terms of market in U.S. dollar terms is something that we think is not fair. And that's why we will keep on continuing the program. As you know, we have announced that we are going to buy up to 10%. And as long as we see this situation, we are going to keep on buying or realizing our share buyback program. That is the intention.
Operator
operator[Operator Instructions] Ladies and gentlemen, there are no further audio questions nor any webcast questions at this time. I will now pass the floor to Mr. Sen for any closing comments. Thank you.
Polat Sen
executiveAll right. I would like to thank everyone who has participated in the call at this late time in Turkey. Thank you very much. If you have any further questions, please contact our Investor Relations department, so that we can help you understand the numbers better. Thanks. Good evening.
Operator
operatorLadies and gentlemen, the conference has now concluded, and you may disconnect your telephone. Thank you for calling, and have a pleasant evening.
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