Aurum PropTech Limited (AURUM) Earnings Call Transcript & Summary
January 21, 2026
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, good day, and welcome to Aurum PropTech Limited Earnings Conference Call hosted by Emkay Global Financial Services Limited. [Operator Instructions] Please note that this call is being recorded. I now hand the conference over to Mr. Shivang Bagla from Emkay Global. Thank you, and over to you, Shivang.
Shivang Bagla
analystGood afternoon, everyone, and welcome to quarter 3 FY 2026 Earnings Conference Call of Aurum PropTech Limited hosted by Emkay Global Financial Services. We are joined today by Mr. Ashish Deora, Founder and CEO of Aurum Ventures and Director of Aurum PropTech; Mr. Onkar Shetye, Executive Director of Aurum PropTech; Mr. Kunal Karan, CFO at Aurum PropTech; Mr. Rihen Shah, Lead Strategy and Investor Relations; and Mr. Shrikant Jagtap, Deputy CFO at Aurum PropTech. Before we begin, I would like to remind you that certain statements made during the call may be forward-looking in nature and are subject to risks and uncertainties as detailed in the annual report and investor presentation available on the website. With that, I would now like to hand over the call to Mr. Ashish Deora for his opening remarks. Thanks.
Ashish Deora
executiveThank you, Shivang, and good evening, everyone. It is my pleasure to welcome you to the 19th earnings call of Aurum PropTech. I'm honored to share with you our performance for this quarter. Q3 of FY '25-'26 marks a pivotal and truly landmark moment in the journey of Aurum PropTech. Since our inception in 2021, we have pursued a clear and focused vision to grow with discipline and building sustainable long-term value. I'm pleased to share that Q3 of FY '26 represents the outcome of quarters of consistent effort, execution and commitment towards a single goal, profitable growth. I'm encouraged to report that we have achieved an annualized revenue run rate of INR 460 crores and on track to reach INR 500 crores in the ongoing quarter. I would like to dedicate this significant milestone to our 1,000-plus team members. We firmly believe that this exponential yet disciplined growth has been made possible only because of the dedication and relentless efforts of our team members. This progress is being driven by our entrepreneurial leadership and management teams who continue to operate with a strong ownership mindset and disciplined execution. While we take a moment to celebrate this achievement, we are equally mindful that the journey ahead is already defined. Our next milestone is to reach INR 1,000 crores in annualized revenue alongside improving profitability. The heavy lifting required to achieve our next phase of growth has already been undertaken. Our focus now is on maintaining momentum and execution consistently across all our products and platforms to fully realize this opportunity. In recent quarters, we have been witnessing the network effects of our integrated PropTech ecosystem through stronger engagement, deeper platform integration and improved outcomes across the real estate value chain. While our revenue and profitability metrics are well under control, our focus going forward will increasingly be on ecosystem revenue. I would like to bring into focus 3 avenues for tracking our ecosystem revenue. While we have our laser sharp focus on reaching our next milestone of INR 1,000 crores, we will constantly track the quality of revenue, which we call ecosystem revenue. First avenue would be cross-selling opportunities across our product suite and platforms. Second, creating the robust data marketplace for increasing lifetime value for our existing assets and customers. Thirdly and finally, harnessing AI to increase business efficiency and enhance consumer experience. We believe that pursuing our financial goals in parallel with these 3 priorities will keep us sharply focused over the next 3 years and further reinforce our leadership position in the PropTech sector. Another significant development in Q3 was the Honorable Supreme Court's landmark clarification on GST for co-living, PGs and hostel residential leases. This ruling provides regulatory clarity and is very positive for the sector. We warmly welcome this decision and believe it will catalyze substantial growth into the co-living segment over the coming years. Looking ahead, our strategic priorities remain clear. We'll continue to strengthen financial performance across the ecosystem, accelerate product innovation with a greater emphasis on AI-driven decision-making, customer experience and operational efficiency. The idea is to remain sharply focused on consumer-centric digital-first execution. To conclude, Aurum today occupies a pivotal position in a sector that we helped organize and shape over the past 5 years. Yet the scale of opportunity ahead makes it feel as though the sector is only just beginning. With that, I now hand over the call to Onkar. Thank you very much.
Onkar Shetye
executiveThank you, Mr. Deora. The third quarter of FY '26 marks a defining inflection point for Aurum PropTech as we transition to PAT profitability, supported by strong revenue growth, disciplined cost management and improving unit economics across businesses. Our continued focus on operational excellence, AI and data-led execution and technology-driven scalability is strengthening our integrated PropTech ecosystem across rental, distribution and capital segment, positioning us well for a sustained and profitable growth. The rental business sustained its growth momentum with INR 55 crores in revenue, up 24% year-on-year. The segment continues to benefit from tech-enabled services upgrade and improved customer experience across our brands, HelloWorld and Nestaway. We added 16 new buildings and served more than 2,200 new tenants during the quarter, bringing our managed portfolio to 270 properties with over 19,800 beds across 15-plus cities. HelloWorld continues to enhance tenant experience through targeted product upgrades and strong service performance while expanding its managed portfolio. Nestaway remained focused on improving unit economics and strengthening its digital resale and partner platforms. Our distribution vertical delivered another strong quarter of data-driven growth with INR 60 crores in revenue. Aurum Analytica sold over 117,000 leads to 140-plus active clients across 260-plus projects, representing 54% growth in lead sales over the same period last year. The Sell.Do CRM business continued to scale with 67% growth in new sales, 140-plus enterprise deals closed and 1,100 new licenses added during the quarter. We also strengthened our partnership across some of our marquee clients. PropTiger continued to scale its digital transaction management operations with 175-plus active developer clients and 11 active mandates, contributing meaningfully to lead generation, developer visibility and transaction velocity across key residential markets. Our AI-led product stack delivered measurable productivity gains with features such as call transcripts, translation and AI insights added to the stack. Overall, Q3 FY '26 has been a milestone quarter, marked by improved profitability, steady execution and deeper integration across our ecosystem. With our diversified yet connected platform spanning across rental, digital data and AI-enabled distribution and capital, we are well positioned to capture the next phase of growth in India's evolving PropTech landscape. I will now hand over to Mr. Kunal Karan, CFO, to take us through the financial results.
Kunal Karan
executiveThank you, Onkar. Thank you, everyone, for joining today's call. I will quickly take you through the consolidated results of the company for the quarter and 9 months period ended December 31, 2025. First, the results of the quarter. The results for the quarter include the performance of PropTiger Marketing Services Private Limited. In the previous quarter, the same was considered for 5 days. PropTiger was acquired on 26 September 2025. The revenue from operations for the quarter is INR 114.82 crores compared to INR 82.50 crores in the previous quarter, an increase of 39.2%. Other income INR 9.73 crores compared to INR 5.16 crores in the previous quarter. Total income INR 124.55 crores compared to INR 87.66 crores in the previous quarter, an increase of 42.1%. Profit before tax, INR 2.04 crores compared to a loss of INR 6.94 crores in the previous quarter. Profit after tax INR 2.71 crores as compared to a loss of INR 8.41 crores in the previous quarter. Now the results for the 9 months period ended December 31, 2025. Revenue from operations INR 265.73 crores compared to INR 193.43 crores in the corresponding period previous year, an increase of 37.3%. The income -- the total income stood at INR 289.18 crores compared to INR 206.94 crores in the corresponding period previous year. Loss before tax INR 15.69 crores compared to INR 35.43 crores in the corresponding period previous year. The segment results for the quarter. The Rental segment with a revenue of INR 54.55 crores as compared to INR 54.11 crores in the previous quarter. Distribution segment INR 59.60 crores compared to INR 27.19 crores in the previous quarter. Capital segment revenue INR 0.67 crores compared to INR 1.20 crores in the previous quarter. The Rental and Capital segments reported loss of INR 4.46 crores and INR 0.74 crores, respectively, while the Distribution segment made a profit of INR 11.37 crores during the quarter. The results for the 9 months period. Rental segment revenue INR 156.50 crores compared to INR 123.57 crores in the corresponding period previous year. Distribution segment revenue INR 105.67 crores compared to INR 58.09 crores in the corresponding period. Capital segment revenue at INR 3.55 crores compared to INR 11.77 crores in the corresponding period previous year. The Rental and Capital segments reported losses of INR 12.16 crores and INR 4.74 crores, respectively, while the Distribution segment made a profit of INR 18.67 crores for the 9-month period. I will now hand over the call to Yashashri to take it forward. Thank you.
Operator
operator[Operator Instructions] We'll take our first question from Rahul Jain from Dolat Capital.
Rahul Jain
analystYes. I hope I'm audible.
Operator
operatorYes.
Rahul Jain
analystJust a couple of questions. Firstly, Ashish ji, you spoke about the vision of INR 1,000 crores revenue with improved profitability. Are we also identifying these goals from a timeline factor? And what would be the key driver in your view of taking this revenue to that level? Do you expect the current portfolio to do most of the heavy lifting or you anticipate 1 or 2 more transactions for us to reach this milestone?
Ashish Deora
executiveRahul, good to speak to you. So this first INR 1,000 crores that we are talking about, this is coming organically from our existing products, existing platforms. There is no additional revenue that's considered from any of the inorganic acquisitions that we are anticipating to do currently. We believe that 3 years, which is 10 to 12 quarters from now is a reasonable sort of scale-up plan to be close to the INR 1,000 crore annualized revenue. That is where we think we should be.
Rahul Jain
analystThat's pretty helpful. On the distribution business, we have seen there is a marked improvement in this quarter both from growth and profitability. Of course, there was a PropTiger additional days contribution effectively came in this quarter. So any color in terms of how big was the contribution from this business? And also, there was this mention of 11 active mandates. It would be great if you could share a few thoughts like what are the typical yields on such kind of mandate. Does that 11 mandate means most of the revenue would have come from these mandates or it's like spread over many customers and 11 are the bigger one. Any color on these aspects would be great to understand.
Rihen Shah
executiveRahul, this is Rihen here. PropTiger contributed approximately INR 30 crores of revenue in this quarter. And you're right, we specifically called out the mandates because this is the highest ever mandates that PropTiger has had over the last 2 to 3 years. And we are growing that business. There is good profitability in that business segment. However, still mandate would account for around 20% of the revenue and 80% of the revenue comes from the AOP business. In future, we will be scaling the AOP mandate and mortgage all 3 businesses in the PropTiger and we'll be seeing growth over there. In terms of the future projections, we believe that the rental and distribution both will be growing and scaling to reach the INR 1,000 crore ARR mentioned by Ashish sir as well.
Ashish Deora
executiveRahul, just to add to what Rihen just said, the entire distribution segment has done well because of PropTiger. It's not only the PropTiger numbers. And if you go back to what we had tried to articulate after the Nestaway acquisition that we will only look at acquisitions now, which will sit exactly between two of our products or we'll have great adjacency. And PropTiger has done that. All the businesses, the Analytica, the Sell.Do also gets benefited by the offerings of PropTiger. So of course, PropTiger on its own is kind of adding to the ecosystem, but it also increases the various other opportunities within the ecosystem, within the distribution segments.
Rahul Jain
analystSure, sure. I completely subscribe to that thought. Just a small more input if Rihen you could add in terms of the AOP model versus the mandate model out here? And secondly, do we also leverage the digital progress that we have in the Analytica business and some of the mandates that we have on the PropTiger side?
Rihen Shah
executiveSure, sure. So Rahul, PropTiger currently -- is basically, while selling the apartment, what it does is it signs an annual operating plan, which is the AOP business with developers. Here, they have slab rates in terms of brokerage, which as and when they do a specific amount of turnover with the developer, they hit that and get that additional brokerage as well. That is accounting for around 80% of revenue currently in PropTiger. Mandate, in this business, all the sales that are happening for a specific project are booked through PropTiger, and the marketing is also done through PropTiger. For your second question, yes, Analytica does support PropTiger in terms of its lead generation. But PropTiger itself also has its own lead generation team and platform. However, we do see strong synergies between the businesses, and we are using them currently to scale up our business as well.
Rahul Jain
analystSure, sure. And just last one from my side, which is more like a bookkeeping. If you could help us understand the other income part, which has risen sharply in this quarter. So what would have led to that? Any breakup of broad understanding would be fine.
Kunal Karan
executiveSo the other income, Rahul, most -- major part of it has come from HelloWorld. As you know, we are having this long-term contracts of HelloWorld where we do this IndAS accounting. And as we have started from January 2025, we made profitability as the goal, and we are trying to identify properties, which were not doing that great -- and -- but these are on long-term contracts. It was not easy to close down all these things at one shot. And so over a period of time in the last 9 months -- over the last 9 months, we have been able to net off some of these properties, mainly in the student living and some high-cost properties in Bangalore itself. A major part of it has happened -- so slowly it has happened in the first quarter and second quarter of the current year also, but the major part has happened in the third year. That is why much of the liability that was sitting in the balance sheet as on 30th September, we could reverse it. And though we have not let go those number of buildings and beds in the sense, but we could negotiate in a better way so that we can bring down our cost and the impact has come in the quarter.
Rahul Jain
analystSo to get this point aligned since a big part of it coming from just a gain from this lease-rental contract. So effectively, if we kind of add it back to what we are doing on the segmental results for rental, we can assume that the rental business also effectively is at a breakeven point from that point of view?
Kunal Karan
executiveYes. So unfortunately, in the segment results, the other income doesn't come. So if you see our unallocable expenditure there, you'll find a number in the bracket. That means these are income. So that other income is setting over that instead of sitting in that rental business performance.
Rahul Jain
analystSo I mean just for my understanding, since this gain come because we overbook the rental cost in form of depreciation interest instead of over and above the actual lease paid. So the operational hit that you take come into the segmental profit or that impact is also below the segmental part?
Kunal Karan
executiveNo, that cost comes as in 2 parts, one is depreciation and another is finance costs. In the segment result, depreciation you take it under the segment result, but in the finance cost, you don't take it. So it will be very -- and similar to other income also, we don't take it in the segment results. So the depreciation part comes in the segment result, but the finance cost and the other income doesn't come in the segment results.
Rahul Jain
analystUnderstood. Understood. And best of luck for the time ahead. And congratulations everyone to achieve the milestone profitably.
Operator
operatorWe'll take the next question from Param Vora from Trinetra Asset Managers. The question is, what is your approach to scaling rentals in Tier 2 and 3 cities versus metros? What are the differences in unit economics that influence expansion into these geographies?
Rihen Shah
executiveParam ji, thank you so much for your question and very critical one from our rental segment perspective. With respect to our strategy for expansion in Tier 2 and Metro, something which is -- we are very clear about is that we follow where demand is. We have analyzed the data across multiple PIN codes and we cater to micro markets where we know that the demand is existent and we only capture those properties. With respect to Tier 2 versus metros, we are focused on young professionals and students. So there are specific key micro markets in the region, which is near to IT hubs, student accommodation, which is near to colleges and educational hubs, which is where we typically target to acquire assets. We have a very strong supply acquisition policy where every property goes through multiple scenario analysis to ensure that the unit economics are checked and put into place, ensuring long-term profitability for the asset. Similarly, the same process is followed for Tier 2, Tier 3 as well as metros. We follow a data-driven approach in terms of our supply acquisition and we are confident on our profitability track going ahead as well.
Onkar Shetye
executiveParam ji to add to what Rihen said, we have also bought some recalibration -- calibration rather in our strategy in Tier 1 and Tier 2 markets for rental business. We have adopted something called as win a PIN code strategy from a go-to-market standpoint, where the focus is going hyperlocal in terms of market domination and we select the geography, which is a PIN code, and we then put disproportionate efforts to ensure that we are getting the largest market share there, visibility and the consumer mindset. This we will adopt going forward so that we are able to put together a very dense cluster of properties in the co-living and family rentals available for our consumers across the PIN codes that we operate in.
Operator
operatorWe'll take next live question from Aruna Patel from Patel Enterprises.
Unknown Analyst
analystSo basically, I have one question here. Earlier, the company was working in the IT sector, okay. So just want to know still it is working in IT sector or if it is working in which platform they are working in IT coming off this leg?
Rihen Shah
executiveSure. Aruna ji, I couldn't -- we couldn't hear you very clearly, but I'll try to summarize the part that we heard and if you can just confirm on that thing. You mentioned that the company is working in IT sector, and you wanted to understand the sectors which Aurum PropTech is working in and the businesses in which Aurum PropTech operates. Is that correct?
Unknown Analyst
analystYes, yes. Correct.
Rihen Shah
executiveOkay. So Aurum PropTech works in the proptech space, which is basically real estate and tech together. We have products which map across the entire life cycle of a consumer operating and interacting with real estate. This starts from the first time a consumer interacts, which is in form of student living and family rentals, which is rental as a segment. Then they want to purchase an apartment where the distribution segment comes in, which is a B2B segment. Over here, we have multiple products, which includes sales CRM, data -- lead analytics, lead generation as well as transaction management. And then capital is a segment, which includes investments into real estate. So that is the 3 segments in which the company operates.
Unknown Analyst
analystOkay. So -- yes. So I can think like I'm a shareholder of Aurum PropTech. So I have a good quantity of your company's product. So right now, I just want to understand like in future, it will be gain and it will be like right now, I can just keep in a hold or what to do?
Onkar Shetye
executiveIt'll not be apt for us to answer that question, but we have immense belief in proptech as a sector. And we believe that this sector is on its march to become a $10 billion market by 2030. And I think we'll be the top 2 players in this sector by that time.
Unknown Analyst
analystAnd congratulations once again for your entire team and all the best for the remaining periods.
Operator
operatorWe'll take a text question from Viresh Sangwan, an individual investor. The question is when are we planning to launch first REIT product? And is this positive profit just one-off? Or should we expect this to continue in coming quarters?
Rihen Shah
executiveThank you so much for your question. For the first part of the question, which is regarding the SM REIT product, we've acquired the license in July 2025 for the SM REIT registration. We're currently building a strong pipeline of assets, which we believe will be the right fit for the SM REIT as an investment product. However, the product and its regulation is still new. We have only seen 2 SM REIT registrations and IPOs being launched in the market. We're actively evaluating assets and we will come out with the product as soon as we see the right fit and the right investment category for the same. We are very patient with this specific product and this segment. We believe that we want to be the largest and the most scalable SM REIT platform in the country, which is why we are evaluating assets and creating the pipeline currently for the same, and we launch as soon as we have something, which is good enough for the investors category, which we want to cater to. Thank you.
Onkar Shetye
executiveTo your second question on profitability. We'll just underline the distribution segment has been in black for a considerable amount of time now for the past few quarters. And it will continue to be so. And taking a leaf from that, we are also now ensuring or focusing on making the rental business -- taking the rental business towards profitability. So while this is not a one-off, we would say the quarter where we have been in black, the focus is to now consistently deliver profitability over the subsequent quarters.
Operator
operatorThe next text question is from Sanjay Shah. The question is, can you share the kind of profitability you envisage in 3 years as you target to reach INR 1,000 crores by then on a blended basis?
Ashish Deora
executiveSo while the target is very clear of INR 1,000 crores of the annualized revenue. We believe that every quarter, we should try to increase the profitability margin. Of course, the business is cyclical. Q3, Q4 will always be better than Q1, Q2. But at INR 1,000 crores, we will be looking at 8% to 10% of the profitability at the least. So that is how we are sort of gearing up currently. As I try to speak about the ecosystem revenue, which comes through cross-selling opportunities through data and through AI that we are seeing a lot of network effect because of that, and that straightaway goes to the bottom line. So yes, 8% to 10% on INR 1,000 crores revenue in 3 years is something that we can indicate at this stage.
Operator
operatorWe'll take our next question from Faisal Hawa from H.G. Hawa And Company.
Faisal Hawa
analystSo sir, what are our plans to reduce this interest burden of per quarter of INR 7 crores to INR 8 crores? And have you been approached by any large organization to take a stake in any of the sum of parts business that we have?
Kunal Karan
executiveSo the interest cost that we see in the financial statement, it has got 2 parts. Out of that INR 8 crores, INR 2 crores actually the interest cost that we pay on the loan that we are having, the lease rental discounting that we are doing against the buildings that we are having. So definitely, we have a plan for that as we have earlier said that we want to give up the building and that by itself will reduce that interest cost. The balance cost is because of the IndAS impact on the long-term rents that we pay. So it will not go out because those kind of agreements will continue and based on the requirement of the accounting standards, we have to consider that as a finance cost. But that is actually the range that we pay on the long-term agreement, part of the rent that we pay against the long-term agreements. So actual per quarter finance cost will be around INR 2 crores of rupees.
Onkar Shetye
executiveFaisal ji to answer your second question, we haven't gone to market to raise capital or seek investors. And I mean there hasn't been any inbound opportunity that has come for investment in any of the sum of the parts or the subsidiary businesses.
Faisal Hawa
analystSo do we have any kind of value as to what is the share of business we have in the digitized property business?
Onkar Shetye
executiveSo in the digitized property business, I think you're referring to the distribution segment, if I'm correct.
Faisal Hawa
analystYes.
Onkar Shetye
executiveSo we have 3 offerings there. One is the data analytics-led lead gen where we are definitely amongst the top 3 players in the country. And we also run shoulder to shoulder with some of the large aggregator businesses who have been in market for a substantial amount of times, especially the developer business where leads are sold to developers for primary sales -- for facilitating primary sales. Analytica has been able to dislodge a couple of large names, top aggregators from their pole position. And we are now the first pit stop for a lot of developers across the country to buy these intelligent leads from. So that's one. In case of CRM and sales automation, Sell.Do has consistently been ranked as the #1 CRM product across several years. And there is -- the second is a far distant here. In PropTiger, we are a little unique than the other transaction management or broking houses. We are a B2C transaction management player, which means we do not aggregate brokers like the other mandate players or the other broking houses. And that puts us uniquely in a different segment altogether from a transaction management standpoint. Put together, this -- the TAM for this distribution segment is around INR 38,000 crores, split between digital spends by developers for lead gen that accounts for INR 4,000 crores and transaction management that is basically channel partner fees and brokerages that account for INR 34,000 crores. So that's standing in terms of banking and that's the TAM.
Operator
operatorWe'll take the next question from Ronald Fernandes from ValueData Technologies. The question is any work in the redevelopment of cooperative housing societies, any financing options?
Onkar Shetye
executiveSo your question is a little more relevant to our real estate team, but -- from a proptech standpoint, proptech actually now operates as a very solid go-to-market engine for a lot of developers, including Aurum real estate and we are actively looking to scale up our real estate business, especially in South Bombay, where we are redeveloping and properties in upwards of our target.
Operator
operatorWe'll take the next question from Aditya Yadav from Transient Capital.
Aditya Yadav
analystCongrats to the management team, what I have been basically able to understand the execution track record and the capital allocation has been really judicious, so kudos to the team, it's been commendable. And all the acquisitions you've tucked in, nowhere it seemed you had overpaid or anything. So coming to the questions -- am I audible?
Onkar Shetye
executiveYes, Aditya. You are.
Aditya Yadav
analystSo coming to the questions. So the distribution segment seems to be performing well. So it's -- what I understand the PropTiger is a very recent acquisition. Broadly, the business is in 2 parts, Sell.do, which is the CRM business and Aurum Analytica. And so if you could just for like in very layman terms, you could help us understand for both sell.do and Aurum Analytica, what is the landscape in terms of competitors? And what is our right to win? What is our moat and like what is -- how the margins are supposed to scale up and all these things, like if you could just help us understand in layman terms for both the businesses, Sell.do and Aurum Analytica. And Aurum Analytica, I suppose the revenue model is not a recurring one. Is that so? And plus are these sites, MagicBricks and 99acres. Are these are direct competitors, whereas I understand their model is slightly different where -- they have this inbound leads where people are logging in and expressing the interest, whereas I suppose you have a different model. So just in simple terms, if you could help us understand.
Rihen Shah
executiveAditya, this is Rihen here. Thank you so much for your question. And yes, I'll tell you the business model which Sell.do do and Analytica operates in. I'll start with Sell.do. Sell.do is a real estate specific sales CRM. It -- the business model is a pure SaaS business model, where they sell licenses of software, which is Sell.do to real estate plans, which is developers in this space. They help with presales, sales, booking management as well as post sales activities through their entire M2M software management. This is -- the clients they have around 850 developers currently as a clientele. And Sell.do is one of the best rated real estate CRMs in India. In terms of features, it competes with life of all top sales CRM, which is there in country and international DSL and has the potential and capability to integrate with other CRMs as well. So it has a capability to cross talk with different sales systems and machines engines that our developer might have employed. With respect to Aurum Analytica, it's a very unique business model. Yes, the service that Aurum Analytica provides is data analytics and lead generation for real estate developers. Developers typically buy data analytics for a specific project before the launch and leads for marketing of their project after the launch. Aurum Analytica provides this service through a very differentiated offering, while it competes with the likes of MagicBricks, 99acres in terms of selling leads, but the process of generating leads is very different, as you mentioned as well. Aurum Analytica creates a custom audience for a specific project and does hyperpersonalized targeting through various digital marketing platform, which includes the likes of Google, Facebook, Taboola, et cetera, and then create qualified leads for developers, which are extremely high-quality leads and they charge the premium for that as well. The quality of while the business of Analytica, they have 85% plus client retention rate across the platform and the business has been growing between 60% to 80% on a Y-o-Y basis since the inception.
Aditya Yadav
analystI had just a quick follow-up questions on the Sell.do part. What rough understanding I have is Salesforce, again, is a competitor, but I understand the complexity is much more plus the pricing is very different. And Zoho again is a competitor. Could you just help us understand to what market are we targeting? Is it like -- I mean, how is the segmentation different than what they might be targeting and what we are targeting plus there is a lot of talk with the advent of these AI and LLM models. What is happening is there could be a change in pricing structure from per-seat pricing to a more outcome-based pricing and things like that. So could you share a bit of color on that also how is that trend shaping up? And first part is the market segmentation part? How are we targeting differently than -- or like which segment are we more prominent or more stronger in?
Rihen Shah
executiveSure, Aditya. With the platforms that you mentioned, they are more generalized sales CRM, which work across the industry and need customization, specifically for real estate. Sell.do is a extremely real estate focused sale CRM, which emphasizes on real estate specific processes and the entire platform is based on that. That is the primary differentiation between the platforms that you mentioned in -- across versus Sell.do as such. With respect to AI, yes, we do believe that AI is reshaping how consumers interact and which is why in Sell.do, we have developed AI calling bot as well as WhatsApp and data integrations, which helps in terms of a different product offering along with the Sell.do licenses. These are direct add-on products, which help in improving sales efficiency, which are reducing manpower costs, and we are seeing early shoots and good scale in terms of this risk revenue as well. Sell.do is one of the first CRM company, which has already deployed its AI calling bot. And we're now scaling up that business and that revenue stream as well.
Aditya Yadav
analystOkay. And just like one more quick follow-up on the Analytica part. Could you mention like -- so I understood where you're saying you had a bit of a different model where you are creating the leads at your end for the developers or for a project specific basis. So would it be a direct competitors? And is the revenue model the more transactional one? Or how does that work?
Rihen Shah
executiveWe have -- so if I were to give you examples of competitors, there are companies like BoldLeaps but which are specifically competing. But from a consumer point of view, Analytica competes...
Aditya Yadav
analystSorry to interrupt, it was mentioned that we were able to displace a top incumbent in the space in the lead gen space. So I mean, just to give a sense, was it a similar business model? Or was it like a MagicBricks kind of a business model? At least that kind of color would be helpful.
Onkar Shetye
executiveSo Aditya, the business operates in the same space as 99acres and MagicBricks, essentially sale of leads or provision of leads for developers to enable primary sales. The order is, however, different than these aggregator businesses, which are branded marketplaces and their strategy of leads generation is that of pulling leads by constantly branding and creating visibility for the marketplace. However, Aurum Analytica follows the lead gen from a push strategy where it dips into its data lake, identifies the right consumer profile that matches a certain project basis of its feature sets and basis of the consumer behavior. And then, of course, forms him to trigger interest in that property, which subsequently becomes a lead. So while it operates in the same space, and the TAM, like I said previously, is INR 4,000 crores worth of spend happening by developers across country towards lead generation and Analytica sits in the same space with them.
Aditya Yadav
analystSure. If I could just squeeze in one more question. Will that be okay? Hello?
Onkar Shetye
executiveYes, please.
Aditya Yadav
analystYes, could you -- so like coming to the rental segment, this has also been performing good where you've been able to curtail expenses and just try to maintain your margins and everything. Just could you just give a broad qualitative comment on like what could be the inflection point going forward? What would be the figure for the margin going forward? You've talked about your micro market strategy that you will be trying to get very dense in particular micro markets. But what we have seen is the rental segment growth has not been as good. We had a difficult a year or so, I suppose, last year, where certain micro markets like Rajasthan or places were not performing well if I'm recalling it correctly. So if you could give us an understanding on the rental segment also, what are the inflection points? And when can we see the growth in margin really just taking a step forward?
Onkar Shetye
executiveRight. So you're right in pointing out that there were some headwinds that the rental business faced, especially in the student living business and the growth that we have expected from some cities like Kota, didn't come in which is where the growth in revenue in the rental segment was not as anticipated by us as well. We have, of course, been able to derisk that by focusing on other assets beyond student living. So that's one. Like we spoke earlier, we have recalibrated our go-to-market strategy from our supply acquisition and demand generation standpoint, where we are now going denser into every PIN code every micro market to create an ideal mix of co-living and family rental properties. And then on the supply side. And on demand side, put most of our demand generation at NestAway. So that's one. Second is we are tapping into the synergies of HelloWorld and NestAway from a fulfillment standpoint. So key management, portfolio management, property management is a function that is now slowly steadily being shared between NestAway and HelloWorld so that we are able to improve our operational efficiency and double down on the micro market strategy by having a fixed team that is serving both the co-living and our family rental properties. We've -- despite the headwinds, we've been growing at a 20% to 30% growth rate over the past 2 years between NestAway and HelloWorld. And we continue to look at this growth trajectory. At the same time, bettering our operational efficiency. Some key decisions or some harsh decisions are being taken where we discontinued micro market. So if you see there is a different NestAway houses. That has come by the virtue of we letting go a few micro markets and a few PIN codes so that we were able -- so that we were able to optimize on the cost in that region. So we'll continue to do this, while 20%, 30% looks robust, we are yet to get some -- our results with our calibrated strategy of winning every PIN code. So that behavior will play out in the next few quarters to get us a trend.
Aditya Yadav
analystAre we sharing metrics at least from the rental segment in the sense, what is the occupancy percentage on an average and things like that. So that could give us an idea I suppose if it's that 70% when it hits 80%, then could be a trigger for the margins something like those metrics are you sharing?
Onkar Shetye
executiveWe do share metrics. What I suggest is given your interest and imperceptiveness in the business, I think we will spend some time with you to take you through each segment and unit economics of it. That will give you a more deeper understanding into how we operate and where we operate.
Operator
operatorNext question is from Jimit G from Emkay.
Unknown Analyst
analystYes. This is Jimit from Emkay. Two questions. One is with respect to the PropTiger acquisition. So on the cost side, I just wanted to understand what are the key sort of synergy levels that we're looking at that are still to be realized, say, it tech stack consolidation, shared marketing or say, analyzed operation functions. So can you quantify some sort of potential savings that could accrue to our books? And what are the -- what is the margin uplift that we can expect once this is fully executed? So that's the question.
Rihen Shah
executiveSure. Jimit this is Rihen here. So yes, from a PropTiger point of view, we have had multiple transformation activities to change the entire blueprint of the company after we have acquired. This includes a policy level transformation as well as system level transformation. So very prominent or change that we're doing is that we're bringing Sell.do into PropTiger. This is going to be significant cost savings from our PropTiger's expenses point of view as well as well as using products for cross leveraging -- and cross-selling in terms of revenue as well as benefitting at an expense level. PropTiger sits very closely in the entire distribution value chain where it can gain from 2 products, which is Sell.do and Analytica both of them. So we're using both of those products at PropTiger, and we'll be seeing those synergies play out in the coming quarters as well. The transition of PropTiger to Sell.do is ongoing, and we'll be completing that by the next -- end of next quarter as well.
Unknown Analyst
analystOkay. Is there any way we can quantify this? Or is there any sort of quantification that can be done if you have some sort of numbers in hand?
Onkar Shetye
executiveIt's early days from a quantification of synergies point of view, but quick things that come -- that are in execution is, like Rihen mentioned, utilizing captive or internal technology and product suite to replace outsourced product suit. Second is the account teams across all micro markets becomes on and share and we sell in a way an enterprise model of offerings for real estate developers. So that's the second one. Third is, of course, brand marketing activities become relatively less expensive because then we are able to market, the entire suite across multiple geographies. We are doing some concerted joint GTMs in various micro markets to establish a pattern of the results out of these.
Unknown Analyst
analystSure. That helps. And just one last question. So you just mentioned about some sort of pruning exercise that you have been doing at NestAway wherein the geographies or the markets which are not benefiting you, you are sort of either quitting it or reducing the number of properties. So 2 questions here. One is, is this as complete or should we expect the number of units to reduce going in the future period as well? And second is that what sort of benefits are we occurring at the financial metrics level? So if you can just help on these 2 fronts.
Onkar Shetye
executiveSo I'll answer the first question till the time we quickly fetch the numbers. We have adopted some classic BCG strategy of churning nonperforming units every quarter or every biannually. And we'll keep that exercise ongoing, where we shut micro markets if they are not performing and churn out those units consistently. So this is going to be a continuous exercise, where we add and churn -- we add new and churn the nonperforming ones. What's the number?
Rihen Shah
executiveSo second question in terms of the impact of financial impact of the same, while there's no impact in terms of revenue because the entire rationalization exercise was taken in a way where we still grew the number of signed units and the number of units which we have under management, these were properties which had not been generating revenue and from a cash flow point of view, we had certain expenses related to the same. So overall, in terms of efficiency, we have 30% improvement in terms of our EBITDA margin in the specific business for the December month specifically where this entire rationalization exercise has been now completed, and we do not foresee a reduction going forward unless and until there's a specific situation or a business demand that requires to the same.
Ashish Deora
executiveJust to add to Onkar and Rihen, we like to be flexible and nimble about this whole approach. And we believe that while we have completed the entire recalibrating of the building and the apartments. But we still believe that there can be a dynamic situation considering what happens in the market, in those geographies, in those PIN codes considering what our sort of growth capital that should be provided. So we don't see any fundamental recalibration going forward. But we also, at the same point of time, want to be very, very nimble and agile about this.
Operator
operatorLadies and gentlemen, please note that there are a lot of questions, and that's why we're extending the call by 15 minutes. We'll take the next question from [ Vijesh Sangwan ], an individual investor. Can you talk about the resale segment we started in NestAway, how is the traction? And how do you see its future considering rising property prices? Does it overlap with PropTiger? Will resales continue in both platforms?
Rihen Shah
executiveThank you so much for your question. And with respect to the resale segment in NestAway, it came the requirement for the resale platform came due to the inbound traction for resale properties, which were available for our existing property owners. It's still early days for the platform or the entire product to be individually growing in itself. We are evaluating that product in specific micro markets, which is basically Bangalore and Pune. Yes, there is an overlap, but no overlap is with PropTiger is purely in terms of capabilities rather than the markets that they interact in. PropTiger specifically works with real estate developers for primary sales. And NestAway is piloting secondary sale as an offering, we do see operational synergies between the companies, and we'll be exploring them going ahead for scaling up the platform as well.
Operator
operatorWe have a text question from Sriram R, an investor. The question is within the rental business, is it possible to break up the revenue between HelloWorld and NestAway?
Kunal Karan
executiveSo the revenue, I'll tell you about the operating revenue from HelloWorld and NestAway. HelloWorld had INR 39 crores of operating revenue in Q3 FY '26. In terms of the growth rate, that's a 32% growth rate from previous quarter last year this time. In terms of NestAway, it is INR 12 crores of operating revenue, which is a 20% growth rate from the same quarter previous year.
Operator
operatorWe have a next question from Dipesh Mehta from Emkay Global. The first question is, can you help understand monetization benefits anticipated from short-stay module and access to dynamic inventory in HelloWorld? Second question is ecosystem revenue. What would be share now? How do you expect it to evolve over the next 3 years? Broad expectations around it when we reach INR 10 billion revenue.
Onkar Shetye
executiveThank you so much, Dipesh ji for the question. I'll answer your first question. With respect to monetization benefits for the short stay module, we already have around INR 2.4 crores of revenue quarterly, which comes from short stay as a module. We started the short stay module to increase the operational efficiency for the existing assets that we have. And now it contributes to 2.5% in terms of occupancy as well as INR 2.4 crores in terms of quarterly revenue. We see that we'll be growing -- slowly growing this module as well with specific properties, which are marked for short stay as a specific offering based on the demand in the specific micro market or the region. With respect to dynamic dashboard, it's a more internal product, which helps us in terms of operational efficiency, understanding the night occupancy as well as improving the profitability at the building level. So that's impacting the cost as well as helping us operationally make the business more efficient. I hope I answered your first question.
Kunal Karan
executiveThe ecosystem revenue -- we are seeing a lot of network effect kind of kicking in between various products through various customers. And that is why we are now wanting to bring this concept internally so that we can have a defined measurable metrics around that. So as I tried to articulate, it's within 3 different segments with 3 different buckets we can measure this. One is the cross-selling opportunities. So same stakeholder requires within the distribution from one product to another. So that will be the cross-selling opportunities. Secondly is to kind of ensure that what data attributes can be utilized by the ecosystem so that the same asset that we have in our ecosystem or the same customer that we have, how can we increase the lifetime value for them. So that is the second. And third, obviously, the AI, which is kind of redefining and reshaping the efficiency of business and the experience of the consumer. So with these 3, we think that the ecosystem revenue, we will start tracking and in next few quarters coming out with a lot more detailed metrics on this. As you recall, we have talked about the adjusted EBITDA a few quarters ago, and we constantly track that to show improvement in this and ecosystem revenue is going to be the next sort of -- next measurable metrics from our side, which we would like to measure over the next at least 12 quarters. As a percentage that you talked about, I think it's still early days. So as we get to INR 1,000 crores, we should have a substantial revenue coming from the ecosystem revenue because of the network effects. But I think it's still early days.
Operator
operatorLadies and gentlemen, we'll take that as a last question for today. I would now like to hand the conference over to management for closing comments. Over to you, sir.
Vanessa Fernandes
executiveThank you everyone for joining us today. Quarter 3 marks an important milestone for Aurum PropTech, reflecting the progress we have made and strengthening our operating performance, improving profitability and executing with discipline across our platforms. We appreciate your continued interest and engagement and we look forward to staying connected as we execute our strategic priorities. Should you have any further questions, please feel free to reach out to our investor relations team, and we will be happy to address them offline. Thank you once again for your time and continued support. Wishing you all a very successful year ahead.
Operator
operatorThank you, everyone. On behalf of Emkay Global Financial Services and Aurum PropTech Limited, that concludes this conference. Thank you for your participation, and you may now exit the meeting.
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