Balaji Telefilms Limited (BALAJITELE) Earnings Call Transcript & Summary
September 15, 2020
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, good day, and welcome to the Balaji Telefilms Limited Q1 FY '21 Earnings Conference Call hosted by ICICI Securities Limited. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Rushad Kapadia from ICICI Securities Limited. Thank you, and over to you, sir.
Rushad Kapadia
analystThank you, Kevin. Good evening, everybody, and welcome to the Balaji Telefilms Q1 FY '21 Results Conference Call. We have with us from the management, Mr. Nachiket Pantvaidya, Group COO and CEO, ALT Digital Media Entertainment; and Mr. Sanjay Dwivedi, Group Chief Financial Officer. Thank you, and over to you, sir.
Nachiket Pantvaidya
executiveThank you. Good evening, and welcome to the conference call of Balaji Telefilms Limited. We will be covering this evening the results for the quarter ended 30th June 2020. We hope that you are staying safe and keeping healthy in these uncertain times. Starting with an update on the TV production business. All production activity unfortunately stopped on March 18th as per local regulations and health and safety measures and was resumed on 26th June 2020, and therefore, almost the entire quarter was not available for production. Sales to broadcasters only commenced in quarter 2 of FY '21, resulting in near 0 revenue from TV business. Subsequently, the production and operations are getting back to pre-COVID levels and six shows are currently under production. We expect changes in the lineup in quarter 2 FY '21 as COVID-19 continues to affect production schedules. We are confident that the revenue and production would be closer to normal in quarter 2 FY '21 given our current assessment of the lockdown and no imposition of more stringent lockdown measures. Coming to our movie business, theatrical releases remain uncertain, given that there is no clear indication from authorities for opening of single screen theaters and multiplexes. Our movie business had a relatively good quarter versus quarter 1 FY '20 as we completed the sale of digital rights of Dolly Kitty Aur Woh Chamakte Sitare to Netflix. One of our other movies, Pagglait, will also premiere on Netflix shortly, and we are exploring more such direct to digital sales opportunities for our upcoming movie portfolio. Work is on for select future projects and on confirmed projects like Ek Villain 2, which is the second version of the Villain series, starring John Abraham, and KTina, starring Disha Patani. Our movie business will continue to focus on pre-sales and co-production of its future slate and our capital commitment to the movie business still remains limited. We are very excited about the way ALTBalaji, our digital OTT platform, is shaping up. Our direct subscription revenue has grown 90% year-on-year to INR 12.9 crore versus INR 6.7 crore in quarter 1 FY '20. We have been successful in positioning ALTBalaji as an OTT providing Hindi mass content for India and the Hindi speaking diaspora. As India is a price-sensitive market, we think consumers from the Tier 2 and Tier 3 cities will need a very affordable price proposition, and therefore, our focus is on converting these first-time samplers into avid subscribers of premium content on the platform. ALTBalaji, with its less than INR 1 a day pricing has been successful in meeting this challenge, and it is one of the lowest priced video streaming players in the market. This has allowed us to quickly penetrate and grow our reach. On the creative front, ALTBalaji creates shows which appeal across segments. However, with narratives that are unique or untold and are a mix of thriller, drama, romance, horror, comedy, among others, each show presented on the platform or in the pipeline has been created, keeping in mind the audience's interest across demographic and sociographic segments. With deep consumer insights and data-driven approach, ALTBalaji is ruling massification, which is being followed by other international peers. Viewers spent an average of 60 minutes and 90 minutes per week in metros and non-metro markets, respectively, the highest in its category in 2019. This trend continues in quarter 1 FY '21. There has been some reduction in viewership in recent weeks as limited fresh content is available, given almost a complete shutdown of production activity, and we hope to restore the pace of new content addition in the coming months. To further broaden our offering basket, ALTBalaji is set to invest in Tring, which is a leading fan connect platform offering premium experience at affordable rates. India has always been a star-stuck country. Capitalizing on this strength offers a range of services like video shoutout, DM on Instagram, et cetera. Tring offers significant synergies with ALTBalaji digital initiatives, both across talent management and consumer connect. Our Board has approved an investment of INR 15 crores for a 17.5% stake in the form of equity or equity-linked securities, such as compulsory convertible preference shares. To some of the quarter performance. TV and OTT business was affected due to complete shutdown of production activity in the quarter. We are confident that these segments would bounce back in the current quarter as the content production is back to pre-COVID levels. Movies performance was boosted due to sales deals with digital platforms. We are further exploring similar opportunities, while remaining conservative on investments. I will now hand over to Sanjay Dwivedi, our Group CFO, to give you a quick update on the financials.
Sanjay Dwivedi
executiveThank you. I hope you all have seen the results presentation available on the website. Financially, we had a quarter that was significantly impacted by the pandemic as our operations remained more or less closed for the duration of the quarter. The key figures, which I would like to highlight are as follows: on a consolidated basis, revenues were down to the INR 35.1 crores versus INR 90.5 crores in Q1 FY '20. The major drag on revenue came from TV business, which saw no production hours. Movies had a higher revenues given we had a deal for digital release of one movie. ALTBalaji continues to grow at a much faster pace with average daily subscriber addition in quarter 1 FY '20 at 10,900 and revenues at INR 15 crores versus INR 12 crores in Q1 FY '20. On EBITDA front, we were able to cushion the impact of drastic revenue fall by devising the tighter cost control measures and reduction in staff and other overheads from INR 31.7 crores in Q1 FY '20 to INR 18.7 crores. We have proactively taken measures well before the quarter and hope to be able to bounce back to profitability as soon as our revenues picks up. Coming on to our balance sheet. We are a 0-debt company with bank FDs and mutual fund investments at INR 174 crores and other short-term working capital in movies of INR 67 crores. Total cash balance at INR 241 crores, which gives us significant cushion in this volatile times. We have been maintaining a very strong focus on balance sheet strength through the pandemic, and this flexibility allows us to come back to operations much faster once the regulations around content productions are further opened up. As you might recall, we have the infrastructure and capabilities to produce over 250 hours a quarter and expect to slowly reach that level. Overall, despite drastic fall in revenues due to the impact of pandemic, we have been able to contain our losses and stay focused on business growth. Going forward, with normalizing of the overall business environment and industry adapting to the post-COVID new normal, we are poised to grow dramatically and breakeven on ALTBalaji in this financial year. I thank you all for joining us today, and now I would request the moderator to open the Q&A session. Thank you.
Operator
operator[Operator Instructions] The first question is from the line of Sidhant Mattha from B&K Securities.
Sidhant Mattha
analystYes. I just wanted to know about the sale of movies. So it's around INR 17.5 crores for the quarter. So it includes both the movies or it just includes Dolly Kitty?
Sanjay Dwivedi
executiveIt only includes Dolly Kitty.
Nachiket Pantvaidya
executiveOne movie.
Sidhant Mattha
analystBut in your press release, you have written that it -- in the press release, it is written that you have completed the sale of...
Sanjay Dwivedi
executiveWe have concluded two movie deal with Netflix, out of which one movie deal has been recognized in this quarter.
Sidhant Mattha
analystOkay, okay, okay. And secondly, what's the subscriber number for ALTBalaji currently?
Nachiket Pantvaidya
executiveWell, if you take a total cumulative number, it's pretty high. But this quarter, we have added -- in the quarter that we are talking about right now, it's closer to 1.5 million.
Sidhant Mattha
analystAnd total, any ballpark number?
Nachiket Pantvaidya
executiveSo total is a little confusing because we were on telcos at one point in time. So that was in the 20s of million, but if you're tracking our history and you have not come on the call for the first time, you will realize that the number is pretty large. But you can say that our active subscribers, we've got about 1.5 million.
Operator
operator[Operator Instructions] The next question is from the line of Raj Desai from Prospero Tree.
Raj Desai
analystSir, my first question is that in Q1 FY '21, ALT has reported total revenue of INR 14.9 crores, out of which the direct subscription revenue was INR 12.9 crores. So the balancing INR 2 crore figure is from Zee5. Am I right?
Sanjay Dwivedi
executiveYes. Zee plus Jio. We have a small deal with Jio.
Nachiket Pantvaidya
executiveZee, yes. Largely Zee.
Raj Desai
analystOkay. So why is the revenue from Zee5 so low even though they have launched 44 episodes of four different shows in Q1?
Nachiket Pantvaidya
executiveWho has launched?
Sanjay Dwivedi
executiveWho has launched?
Raj Desai
analystYes, Zee, Zee.
Sanjay Dwivedi
executiveSo all this got launched in this quarter, no?
Raj Desai
analystOkay. There were two movies which were sold to Netflix. Is it at a fixed price or revenue sharing?
Nachiket Pantvaidya
executiveIt's at a fixed price, and there was -- only one of those has been recognized as revenue in this quarter, which is Dolly Kitty Aur Woh Chamakte Sitare.
Raj Desai
analystOkay. And during the sale of this Netflix -- we have sold these movies, have we sold all the rights, theatrical rights, satellite rights, music rights or only digital rights?
Nachiket Pantvaidya
executiveThis is basically all the digital rights for a limited time period. We don't have the rights to release this theatrically in that limited time period.
Raj Desai
analystOkay. And last question, sir. What was the direct subscription revenue of ALT for FY '20?
Nachiket Pantvaidya
executiveINR 12.9 crores, right?
Raj Desai
analystFor FY '20?
Nachiket Pantvaidya
executiveFY '20, it was close to INR 40 crores, INR 38 crores or INR 39 crores.
Sanjay Dwivedi
executiveYes.
Operator
operator[Operator Instructions] The next question is from the line of Shweta Sharma from AB Capital Advisors.
Shweta Sharma;AB Capital Advisors;Analyst
analystI had a couple of questions. The first one being in line with Tring. So the presentation mentioned that you have this new investment. And I just wanted to understand like what is the synergy that we are looking for into this? And also going in future, are we looking to do some more investments like this or this is just one-time?
Nachiket Pantvaidya
executiveThe synergies for this are the fact that both of us are in the area of getting on screen talent and more importantly, both Tring as well as Balaji want to target Tier 2 and Tier 3 cities of India. So I think that is the synergy. It's kind of a talent representation business. And we work with talent and so does Tring. We feel they are a set of very energetic young entrepreneurs, and it's an early stage investment. As to whether we will make up such investments in future, we are not able to, of course, comment at this stage. As and when they happen, we will definitely declare them out.
Shweta Sharma;AB Capital Advisors;Analyst
analystOkay. And in the line of this shows, the TV shows, so it was reported that Kasautii would be going offline. And are there any new shows in the pipeline there or will there will show that would be replacing from Balaji to Kasautii or how is that going to be?
Nachiket Pantvaidya
executiveThere will be, but that is not pertaining to the quarter that got over.
Shweta Sharma;AB Capital Advisors;Analyst
analystOkay. So sometime maybe going in future?
Nachiket Pantvaidya
executiveYes. So I mean, we are talking of the quarter, April, May, June, right now, right?
Shweta Sharma;AB Capital Advisors;Analyst
analystRight. And also...
Nachiket Pantvaidya
executive[Audio Gap] of course, there will be some old shows that go in. I don't know what your question is. But...
Shweta Sharma;AB Capital Advisors;Analyst
analystI also would like to know about the pipeline of the shows like are we looking at any new shows?
Nachiket Pantvaidya
executiveOf course, we are looking. We are always looking at many new shows. But we will announce them at an appropriate time. You must understand that the new shows that come on from Balaji's table are basically a venture between the channels. You're talking of TV shows, right?
Sanjay Dwivedi
executiveYes.
Shweta Sharma;AB Capital Advisors;Analyst
analystYes, yes.
Nachiket Pantvaidya
executiveYes. TV shows are a venture between the channel and us. And therefore, these will be announced at the time when we begin to market them.
Shweta Sharma;AB Capital Advisors;Analyst
analystOkay. And given that you've recently started the production and all, are there any specific measures that are being taken on sets for this?
Nachiket Pantvaidya
executiveYes, of course, there is a whole set of rules and regulation to be able to shoot under COVID-19 conditions, and we are adhering to them.
Operator
operatorThe next question is from the line of Dipan Mehta from Elixir Equities.
Dipan Mehta
analystMy question was relating to the drop in ALTBalaji nondirect revenues from INR 5.6 crores to INR 2 crores. That is entirely because of Zee and Reliance Jio?
Nachiket Pantvaidya
executiveSee, if we don't produce shows that were budgeted in the quarter, we don't get the money from -- for them from Zee. That's the basic principle. Because of COVID, we were -- we are at around 20% to 25% of the estimated production of shows in April, May, June. And therefore, that number has dropped. But if you look at our direct subscription, that has doubled from quarter 1 of the same financial year earlier.
Dipan Mehta
analystSo now as and when new shows come on stream at both the platforms, then you should be reverting back to the revenues of about INR 6 crores, INR 7-odd crores every quarter, which we are getting from the partnerships? Is that correct?
Nachiket Pantvaidya
executiveCorrect.
Sanjay Dwivedi
executiveYes.
Dipan Mehta
analystOkay. And second question is on -- first of all, I really appreciate this Slide #11, where complete breakup is there. In that BTL movies plus TV production saw a depreciation of INR 7 crores, that is the standard depreciation. There is nothing onetime in it, right? Because it appears to be [Technical Difficulty].
Sanjay Dwivedi
executiveThis is standard depreciation, but also you should understand, under the new Indian GAAP, lease rental for the shows which we produce goes under depreciation. So it carries a bit of lease rental for the sets.
Operator
operator[Operator Instructions] The next question is from the line of Dhaval Joshi from Sundaram Mutual Fund.
Dhaval Joshi;Sundaram Mutual Fund;Analyst
analystSir, just wanted to check with you now your balance four movies which is under pipeline. And you have mentioned that it will go into -- now come on digital, basically. So is there any difference or impact, I would say, to -- on your margins per day between theatrical selling or on digital, basically?
Nachiket Pantvaidya
executiveI don't know what your question is because all the past six movies that we have sold have come on digital. Can you just sharp focus your question?
Dhaval Joshi;Sundaram Mutual Fund;Analyst
analystSo basically -- so whichever movie comes through theaters basically, over there, collections and everything would be better and your margins that way -- or earnings would be better. But now we are selling into the -- on our OTT platform. So is there any impact or a difference in the earnings, do you expect on that?
Nachiket Pantvaidya
executiveSee the movie that we have sold already, let me talk about it. We are already positive by a decent amount. So we expected in this financial year, when we ended financial year with the two or three movies that we even sell digitally, we will have a robust 10% to 15% margin of profitability assured to us. So that's the benefit of selling digitally, if that is your question.
Dhaval Joshi;Sundaram Mutual Fund;Analyst
analystYes. yes. So that -- so it's -- okay, fine. It's a fixed margin -- cost-plus margin sort of deal you're doing in digital. Okay.
Nachiket Pantvaidya
executiveCorrect. No, for the movies that we have sold currently. For the future movies, they're yet to get produced. Like Villain, which we have mentioned, has to yet start production and KTina has to complete production. So we -- let that get produced. We don't know how the conditions in the country will change till then.
Dhaval Joshi;Sundaram Mutual Fund;Analyst
analystOkay, okay. And what was the cost of these two, three movies which will go into -- which you already sold?
Nachiket Pantvaidya
executiveCost, what do you mean by cost?
Dhaval Joshi;Sundaram Mutual Fund;Analyst
analystI mean, total cost of production, making a movie and plus margin?
Nachiket Pantvaidya
executiveI don't think we are in a position to fully reveal that right now. Because I think it's a complicated and long process.
Dhaval Joshi;Sundaram Mutual Fund;Analyst
analystOkay. Fine. And one more question, sir. Can you give me breakup, TV and movie for the quarter, revenue breakup?
Sanjay Dwivedi
executiveIt's there in the slide.
Nachiket Pantvaidya
executiveYes, it's all there.
Dhaval Joshi;Sundaram Mutual Fund;Analyst
analystNo, it is TV plus movie -- sir, it is TV plus movie, is there.
Sanjay Dwivedi
executiveIf you see the summary slide. What exactly you want in TV?
Nachiket Pantvaidya
executiveHow much is the revenue in TV? The TV revenue is some INR 4 crores or something.
Sanjay Dwivedi
executiveTV revenue is just INR 3 crores.
Nachiket Pantvaidya
executiveINR 3 crores or something.
Sanjay Dwivedi
executive[Technical Difficulty] to be sold for the quarter 2. Rest is all movie. TV hardly contributed to anything to these financials.
Dhaval Joshi;Sundaram Mutual Fund;Analyst
analystOkay. So page number -- Slide #11, which is a INR 20 crore, which shows your TV plus movies, so breakup, you're saying that INR 3 crore is TV and balance is movie. Is it correct?
Sanjay Dwivedi
executiveAbsolutely correct. Absolutely.
Operator
operator[Operator Instructions] The next question is from the line of [ Soma Shetty ], individual investor.
Unknown Attendee
attendeeMy question is about the ALTBalaji shows that we converted to the TV shows. When there was no production, we converted some 37 hours of the ALTBalaji shows to TV shows and gave them as a TV serials. Where is that revenue accounted? Because 37 hours is not less. It would have been somewhere more than INR 20 crores or so. So I don't see that in the TV business revenue.
Nachiket Pantvaidya
executive37 hours for INR 20 crores?
Unknown Attendee
attendeeYes. How much is that? And where is it? Has it come, that revenue? Or where is it accounted?
Sanjay Dwivedi
executiveI think you have missed the last quarter revenue call. The way accounting happens is once we have delivered the space to the platform and it's my commitment to them on the delivery is over, I recognize revenue, irrespective of when they are going to telecast. So this got accrued in quarter 4 itself, portion of it in TV and portion of it in ALT.
Unknown Attendee
attendeeBut this question was asked in...
Sanjay Dwivedi
executiveEven in the last quarter number, we had accounted for these Zee series which got sold for TV as well as for web series.
Unknown Attendee
attendeeOkay. If I remember correctly, this question was asked in previous call also. And then the answer we heard was it will be recognized in Q1? Is it not the case?
Sanjay Dwivedi
executiveNo, no, no.
Unknown Attendee
attendeeOkay. Means that is already accounted for?
Sanjay Dwivedi
executiveYes, yes, yes.
Unknown Attendee
attendeeOkay. Then in the TV business, we still see INR 4 crore of revenue. What is that about when there was no production?
Sanjay Dwivedi
executiveSo -- that's what I mentioned to the gentleman earlier. The way accounting happens is, if you shoot, because we are -- our TV shoot happens for a commission model, correct? We produce for broadcast. The amount of footage which we have generated for the broadcast to telecast, that much revenue gets accrued inspective when it is getting telecast by the broadcasters. So INR 4 crore of inventory got produced when this COVID period ended in last week of June.
Unknown Attendee
attendeeOkay, okay. Just to answer to the previous question, you mentioned that the digital release to Netflix is for limited period, and it can be later released to theatrical also. So may I -- can we know what is the period? Is it one year, six months or three months?
Nachiket Pantvaidya
executiveThree months. You think people do 3-month deals, that's not on. It's more in terms of seven years and 10 years. Nobody does a 3-month digital deal.
Sanjay Dwivedi
executiveForget about Netflix, even when we were doing digital sales to broadcasters, it was in the range of seven to 10 years.
Nachiket Pantvaidya
executiveSo this is a norm already digitally, where there are no 3-month and 6-month deals. That doesn't allow for any exploitation. It's a 7-year to 10-year, that's the kind of range.
Unknown Attendee
attendeeOkay. Till then, there can't be any theatrical release done for that movie, if I'm right?
Nachiket Pantvaidya
executiveCorrect.
Operator
operator[Operator Instructions] The next question is from the line of [ Punit ] from [ PSB Bank ].
Unknown Analyst
analystHello, can you hear me?
Operator
operatorYes, we can hear you.
Unknown Analyst
analystI wanted to know about the investment in Tring. Is it supposed to be a long-term investment for future cash flow? Or is it more in terms of whenever the platform raises another round of funding and then we plan to exit and cash on the profit on that aspect?
Nachiket Pantvaidya
executiveWell, at this stage, it is a strategic investment. It is something that we want to put in to grow the business synergistically.
Unknown Analyst
analystOkay. So it's not meant to be something where a company like Info Edge does on Zomato where whenever a Series B round comes and they can slowly exit that and encash their funds. It's not one of those investments.
Nachiket Pantvaidya
executiveWhat do you mean it's not one of those? If somebody offers me $100 million for my next take, we will exit. Nobody is going to offer that kind of money. So we're here to grow the business. So I think -- I don't know what you're actually asking because there is no -- the second round is not already here. But if it's really some unreasonable sum of money coming everybody's way, then those equations change, one. Secondly, I think we are -- in the time of COVID, we are not able to certainly predict how the next round of funding and growth will come in. And we are a minority partner there. We are only 17.5%. Our interest is to strategically capture the talent space. So right now, I think all of these questions are theoretical given the fact that we want to grow the business.
Operator
operator[Operator Instructions] The next question is from the line of [ Keerti Shah ], individual investor. As there is no response from the current participant, I have muted the line. We'll take the next question from the line of Dipan Mehta from Elixir Equities.
Dipan Mehta
analystSir, my question is relating to what are the long-term trends when it comes to production, I mean, because of this COVID-19. Do you think that you'll be making changes as far as use of technology or certain processes or steps, whether you can get back to normal as soon as possible? Because we are all living with a lot of uncertainty and there are lockdowns and removal of lockdowns state wise, city wise. So what is your strategy in terms of going back to peak production levels?
Nachiket Pantvaidya
executiveIt's a very interesting question. And I think the most important factor of all of this is that there is no new -- there's a new normal. Going back to normal is a phrase which is just very theoretical. I think the new normal is that we have to shoot more efficiently. We have to write scenes very differently in terms of creativity, and we have to manage costs more efficiently from a production angle, simply because I think with a slight slump in the advertising economy that's going to come in the next six months, we won't see that much of realization. So to answer your question, I think you're catering production volumes to a new normal. And we will be reducing costs on our shows by writing shows very differently to ensure there is efficiency and safety on the sets. So I don't expect the methods of the past to apply, at least for the next 18 months till a vaccine is found and something drastic happens in that area. To answer your question, the way to retain the margins is to get cost efficiencies today and ensure that volumes are retained.
Dipan Mehta
analystOkay. Sir, and I just missed the number about the number of active users on ALTBalaji, I don't see that in the...
Nachiket Pantvaidya
executive1.5 million nearly.
Dipan Mehta
analystOkay. And how has that number changed, if you could give some...
Nachiket Pantvaidya
executiveIt's doubled from -- the revenues have doubled from last quarter. It was INR 6.9 crores same -- quarter 1 of last financial year. Quarter 1 of this financial year, it's INR 12.9 crores.
Dipan Mehta
analystNo, no, number of users, how has that changed?
Nachiket Pantvaidya
executiveIt's doubled. The ARPU is just the same. More or less, the same.
Operator
operator[Operator Instructions] The next question is from the line of [ Keerti Shah ], individual investor.
Unknown Attendee
attendeeWhat is the valuation of our library?
Nachiket Pantvaidya
executiveSorry?
Unknown Attendee
attendeeWhat is our valuation of our library?
Nachiket Pantvaidya
executiveWe don't do the valuation of our library as such. You are talking about the digital library, right?
Unknown Attendee
attendeeYes.
Nachiket Pantvaidya
executiveWell, we haven't valued it so far.
Unknown Attendee
attendee[Foreign Language]. Why the promoter is not increasing our share holding? Now promoter is holding 34% and Reliance holding is 24%. Why at such a low price, promoter is not increasing his shareholding? Reliance has taken...
Nachiket Pantvaidya
executiveWe will carry that question forward to the promoters.
Sanjay Dwivedi
executiveWe'll take this matter to promoters, [ Keertibhai ].
Unknown Attendee
attendeeYou can -- hello?
Sanjay Dwivedi
executive[Foreign Language].
Unknown Attendee
attendeeYou can pass on this question to promotor also?
Sanjay Dwivedi
executiveSure, sure, sure.
Nachiket Pantvaidya
executiveYes, that's what we will do.
Unknown Attendee
attendeeReliance has invested in INR 165. Why you are not investing at around INR 75, promotor?
Nachiket Pantvaidya
executive[Technical Difficulty].
Unknown Attendee
attendeeAnd I think so it is a good work. In last June quarter is -- loss, consolidated loss is INR 42 crore. And this June quarter loss is around INR 28 crores. When you make the positive consolidated profit?
Sanjay Dwivedi
executiveWe did last year last...
Nachiket Pantvaidya
executiveWe declared positive consolidated last quarter...
Unknown Attendee
attendee[Foreign Language] full year, full year.
Nachiket Pantvaidya
executiveFull year, sir, mostly full year will be only in March 2022 because we have already lost four months of COVID this year, and that is a hit to our television bottom line. So full year consolidated, we will definitely show a profit in March 2022.
Unknown Attendee
attendeeAnd why you are not increasing this dividend, sir?
Nachiket Pantvaidya
executiveWe will take this question as we exit, sir. We will answer this as...
Unknown Attendee
attendeeCan you pass on this -- my -- and this institution holding is very, very less. Institution, local institution and all. So kindly see to it [Foreign Language] local institution holding is upper. Wish you all the best.
Sanjay Dwivedi
executiveThank you.
Nachiket Pantvaidya
executiveThank you, [ Keertibhai ].
Operator
operator[Operator Instructions] The next question is from the line of [ Pradeep ], individual investor.
Unknown Attendee
attendeeSir, last quarter, you mentioned that ALTBalaji will be profitable in one of the quarters. So are we still on track?
Nachiket Pantvaidya
executiveIt will be in quarter 4 provided COVID doesn't have a resurgence.
Unknown Attendee
attendeeOkay. And in this quarter, I mean, there were three shows actually, web series, which were released in ALTBalaji as well as in Zee5. So I mean -- so is that the revenue of Zee5, INR 2 crores, is that corresponding to these three shows only?
Nachiket Pantvaidya
executiveYes. It's corresponding to that.
Operator
operatorThe next question is from the line of [ Punit ] from [ PSB Bank ].
Unknown Analyst
analystI want to get an understanding of the churn rate of ALTBalaji over the last, let's say, last year financially and this year as well in this quarter, like...
Nachiket Pantvaidya
executive66%.
Unknown Analyst
analyst66%. Do you think that is slightly on the higher side? Or how does that compare with the industry average of churn?
Sanjay Dwivedi
executiveUnfortunately, none of those guys are sharing their data with me right now or anywhere else. I would have loved to know what is churn rate of the other people. But there is no such data available. And suffice to say that every year, we have doubled our revenues, both direct as well as partnership revenues for the last three years. So I think the numbers are showing that we are managing to keep at a good cliff. We've gone from INR 15 crores to INR 44 crores to INR 77 crores in three years at similar churn rates. But as our library grows, the churn rates have gone down from around 80% to 66%.
Operator
operatorThe next question is from the line of [ Deepak Mehta ], individual investor.
Unknown Attendee
attendeeSo my question is about the long-term strategy for ALTBalaji. Because if you see the type of show, there is only one kind of genre. So what is the target audience? And what kind of show we are going to do and launch in the ALTBalaji in future? Is there any changes?
Nachiket Pantvaidya
executiveBut there is not one kind of genre. There are six genres. There is male targeted genres shows Gandi Baat. There are male thrillers like Apharan. There is female targeted romance like Kehne Ko Humsafar Hain. There is youth show with is Class of 2020, Puncch Beat. There are historical shows like Bose, for example, which are real-life story. And then there are some shows which are urban appealing like Test Case and Mentalhood.
Unknown Attendee
attendeeYes. Most of the content is only -- means targeting to male domain, if you see. So that was my question only.
Nachiket Pantvaidya
executiveThat's not true. I mean, I don't know where you made that conclusion from. Like I told you, Mentalhood too, which is about parenting, starring Karisma Kapoor, targets -- is more female-skewed. Kehne Ko Humsafar Hain is more female-skewed. Baarish, more female-skewed. Test Case too is actually a universal -- Test Case is actually a universal target, both male as well as female. We've got, of course, Apharan, which is male targeted, Gandi Baat, which is male targeted. So we've got all kinds of content. What we have changed our strategy is that when we started off, we had a kids section. In the last 1.5 years, we have dropped that kids section completely.
Unknown Attendee
attendeeOkay. And my last question is about the -- in the ALTBalaji, there is an investment from Reliance. So in the long term, what can they benefit from Jio, and if you see, Colors TV, I think they have a substantial stake and so -- on this front, sir?
Nachiket Pantvaidya
executiveWell they own -- or I think they own that. Are you -- talk -- what substantial stake are you talking of, please? My information is that they really own the -- they own the channel. So what was your question? What are the synergies? Is that what you're saying?
Unknown Attendee
attendeeSo as you also have a production house, so is there any future more content or we are launching exclusive on Jio platform or -- I'm talking about the future, not...
Nachiket Pantvaidya
executiveNo, no. I think we are ably supported by the Reliance Group in all our strategic endeavors going ahead. I think we have the benefit of having two of their Board -- two of the Board members there who provide advice on how to grow and manage our business in a complex environment. And I think that will be the case throughout. As you can see that we have seen good growth on ALTBalaji. We are coming to a quarter that is breaking even. If it were not for COVID, we would have had that breakeven quarter earlier. Our revenues have grown from INR 7 crores -- sorry, from INR 15 crores to INR 44 crores to INR 77 crores. And we are seeing a rapid uptick of our platform in Tier 2 and Tier 3 cities post COVID also. So I think that's where we are with that.
Unknown Attendee
attendeeSo Reliance is fully invested, and they are interested in this [Technical Difficulty].
Nachiket Pantvaidya
executiveI don't know what your question is? Yes, Reliance has acquired 24.9%. They have just attended a Board meeting also yesterday. And they provide ample and able guidance to us to grow our business.
Operator
operatorThe next question is from the line Sidhant Mattha from B&K Securities.
Unknown Analyst
analystJust a follow-up question. What do you -- what's the cost control guidance you gave for the year? So basically right now, you -- the staff and other overheads amounted to around INR 18.7 crores. What can we expect for the full year?
Nachiket Pantvaidya
executiveOn the staff -- staff cost?
Unknown Analyst
analystYour staff and the other overheads. So basically, it was down 41% from INR 31 crores to around INR 18 crores, which you have mentioned in your presentation also. So I just wanted to know that what's the cost -- or what is the guidance for the full year? Will these -- are these costs sustainable? Or will these costs be back to pre-COVID levels?
Nachiket Pantvaidya
executiveRight now, we don't -- normally we don't typically give guidance for the full year, especially because we are in a year fraught with lots of uncertainty. But I would like to say that we will be keeping a tight eye on all costs to ensure that we deliver results accordingly. It's a difficult year to give guidance now.
Operator
operatorLadies and gentlemen, we'll take the last question from the line of Chintan Desai from Param Capital.
Chintan Desai
analystSir, I wanted to know what would be the direct subscription revenue for Q4 ex Zee and Jio revenues, like INR 12.9 crores for Q1, what would be that for Q4?
Nachiket Pantvaidya
executiveQ4 of last financial year?
Chintan Desai
analystYes, Q4 FY '20.
Sanjay Dwivedi
executiveQ4 FY '20, so 12 point...
Nachiket Pantvaidya
executiveIt's around INR 12 crores.
Sanjay Dwivedi
executiveINR 12.11 crores.
Nachiket Pantvaidya
executiveYes, it's around INR 12 crores. But of course, that was when we launched twice the number of shows than we launched in this quarter.
Chintan Desai
analystOkay, sir. Right. And sir, currently, can you just give us a flavor on how are we looking at in terms of subscriber addition per day. I believe Feb-March exit, we were looking at 10,000 additions per day. In previous call, I believe it was the 14,000, 15,000 -- I mean, it accelerated to 14,000.
Nachiket Pantvaidya
executiveYes, it's back down to 10,000. The reason for that is largely because the production of shows has stopped. So we have not -- if you can see in this whole year, we have -- in this whole quarter, sorry, we've launched only three shows when we should have been launching eight to nine. So we are able to maintain the same amount of subscriber addition by launching probably 1/3 the number of shows.
Operator
operatorAs there are no further questions, I would now like to hand the conference over to the management for closing comments.
Nachiket Pantvaidya
executiveThank you very much for joining us and we'll keep updating you on the measures that we are taking to ensure that our television business returns to normal and digital business continues to grow. So thank you very much.
Operator
operatorThank you. On behalf of ICICI Securities Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.
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