Beacon Lighting Group Limited (BLX) Earnings Call Transcript & Summary
February 18, 2021
Earnings Call Speaker Segments
Operator
operatorGood morning, everyone, and welcome to the Beacon Lighting Group's results presentation for the first half of the 2021 financial year. [Operator Instructions] For opening remarks, I would like to turn the conference over to the Beacon Lighting Group Chairman, Mr. Ian Robinson. Please go ahead, Ian.
Ian Robinson
executiveThank you, Erica. Good morning, ladies and gentlemen. My name is Ian Robinson, and as the Chief Executive Chairman of the company, I would like to welcome you to the Beacon Lighting Group's results presentation for the first half ending the 27th of December 2020. With me today on the teleconference is our Chief Executive Officer, Glen Robinson; and our Chief Financial Officer, David Speirs. In a year like no other, the group has been able to achieve outstanding results. Our appreciation goes out to our customers for their support and our teams for their incredible adaptability and willingness to embrace change. The year has seen a new found love for the home. A redirection of spending on overseas holidays and working and schooling at home has resulted in an unprecedented uptake of new lighting and cooling products. While uncertainty still persists, the business is in a strong financial position. We will maintain our focus on the key growth areas of our core business and embrace the change on how we live and work. We're a dominant player in the lighting market and should expect sustainable growth into the future. Page 2 of the presentation outlines what we're discussing today with Glen, our CEO, taking you through the results overview, followed by David, our CFO, presenting the financial results. He will then pass back to Glen for the growth strategy and the outlook. After that, I'll direct any questions you may have. I'll now hand you over to Glen to discuss the results overview.
Glen Robinson
executiveThank you, Ian, and welcome to shareholders to today's presentation. I'd like to start on Page 4 and review the key highlights for the half. The group during a turbulent time was thrilled to be able to achieve a record sales and profit result for the first half. Despite border closures, lockdowns and general social distancing restrictions throughout the states, the trading continued very strongly. The group was able to significantly advance its previous net profit after tax record, finishing out the half with a net profit after tax of $22.2 million, representing a 132.8% increase on the corresponding period. Fortunately, for the group, throughout the disruption of the pandemic, sales never reduced to a point where JobKeeper was necessary. The group saw strong sales in the core business being the retail stores, online and trade sales with new records being set, along with great sales in Beacon International. Total sales for the half came in at $151.3 million, an increase of 23.5%. Group gross profit was very strong, improving 410 basis points to 68.5%. The group has had a significant focus on improving our partnerships with our electrical and building customers, and this focus has seen a strong lift so far in sales. During the half, the group opened 4 beautiful new stores in Virginia in Queensland; Camperdown, New South Wales; Belmont in WA; and Tweed Heads in New South Wales. This represents an increase in new store openings versus what we have seen in recent years, and these new stores are trading above expectations. The group undertook a significant upgrade to the Beacon Lighting website, which was successfully completed during the half and with some great improvements for our customers. The group also established a property trust with 50% ownership to acquire Beacon Lighting retail stores as they become available. In the half, sites were acquired at Molendinar in Queensland and Traralgon in Victoria. Like Ian, I just want to recognize the efforts of our team during this very unsettled period. They have adapted to the changes required to keep operating and exceeding with great willingness and energy. And a huge thanks to our customer base who have continued to enjoy shopping from an Australian-owned and operated business. Statutory results on Page 5. There are 2 significant differences between the statutory results on Page 5 and the comparable results on Page 6. The statutory results includes the profit on the sale of the Parkinson Distribution Centre in financial year 2020 results and the losses associated with the closure of the Beacon Energy Solutions business. We'll jump to the comparable results on Page 6 as a more meaningful result to discuss. Comparable results on Page 6. During the half, the group was able to achieve amazing momentum in sales, improving from $122.5 million to $151.3 million, an increase of $28.8 million or 23.5%. This was off the back of a good sale -- a good sales growth across the core of the retail online trade and international business and includes a significant closure in Victoria of the stores for 111 days during lockdown. What was very pleasing was that the increase of $28.8 million in sales generated an increase of $24.7 million in GP dollars. The GP margin increased from 410 basis points to 68.5%. Other income was within our expectations as a reducing number of franchise stores generating less franchise royalty income. During the half, the group acquired the franchise store in Ballarat and converted it to a company-operated store leaving only 2 franchise stores in the network of 115 stores. Operating expenses were conservatively managed given the uncertainty throughout the half. Expenses grew by $5.9 million or 11.6%. As a percentage of sales, the business was able to achieve a huge improvement in expenses from 41.4% down to 37.4% of sales. EBITDA was a significant improvement over the corresponding period, up $18.8 million to $47.5 million, representing a 65.4% improvement. EBITDA as a percentage of sales came in at 31.4% versus last year at 23.4%. Net profit after tax was a real highlight for the half, showing the leverage that can be achieved through a strong sales increase and careful GP and expense management. Net profit after tax increased from $9.5 million to $22.2 million, a huge $12.6 million increase or 132.8%. Net profit after-tax margin greatly improved from 7.8% of sales to a record high of 14.6% of sales. These results are exceptional and provides a base for the group to build on in future years. I'll now hand you back to -- over to David to go through some further financial information.
David Speirs
executiveThank you, Glen. Sales on Page 8. The Beacon Lighting Group achieved a record sales result of $151.3 million, which was an increase of 23.5% compared to last year. The sales highlight for the group was company store comparative sales, which increased by 24.9%, which included the Melbourne closure of the Melbourne stores for 111 days. The outstanding comparative sales increase was achieved across all states and territories with Western Australia leading the way. The Victoria stores were open to retail customers, these stores were also able to achieve outstanding sales increases. During the lockdown months of August, October, although sales were significantly down, it was encouraging to see the support that our Melbourne stores received from our online and trade customers. Growth in online sales have been very excited during half 1 financial year 2021. Online sales did peak during the Melbourne lockdown period, but there was significant online sales growth in each and every month. Overall, online sales increased by 111.1% to $14.4 million in financial year half 2021. Beacon International, with sales teams in the U.S.A., Europe and Hong Kong and China, continue to provide Beacon line with a significant opportunity for growth. Beacon International sales increased by 45.2% to $5 million. Gross profit on Page 9. The Beacon Lighting Group gross profit margin increased to 68.5% of sales or $103.6 million gross profit dollars. The group's exciting product range, assisted by less promotional discounting has supported the gross profit growth in the margin, which has increased by 4.1%. The group gross profit margin have also been supported by a decline in the product cost as a result of the improved AUD-USD exchange rate. Expenses on Page 10. The Beacon Lighting Group has achieved an outstanding operating expense result. Operating expenses as a percentage of sales have decreased from 41.4% to 37.4%. What was also very pleasing was that each category of expense has also decreased as a percentage of sales compared to half 1 financial year 2020. Directors and management have been very pleased to be able to pay a record bonuses to our store teams during a time in which everyone has had to do a little extra to help each other out. Overall, the management of expenses continues to be a priority for the Beacon Lighting Group despite the improvement in sales and margins. Cash flow on Page 11. Strong trading performance for the Beacon Lighting Group in half 1 financial year 2021 can be seen in net operating cash flow result of $38.7 million, which is an increase of 120.7% compared to last year. Group has also invested in 2 investment properties for the first time for a total of $8.5 million. The investment property has also been 50% co-funded by noncontrolling interest. Given the strength of the financial result, Beacon Lighting has continued to invest in the future of the group by investing in new stores, business projects and purchasing a franchise store. Beacon Lighting Group has been very pleased to be able to pay down $19.1 million in debt with the cash that has been generated by the group. Final dividend for financial year 2020 was paid in half 1 2021 for a total of $3.5 million after the dividend reinvestment. Balance sheet on Page 12. Throughout half 1 financial year 2020, the Beacon Lighting Group has maintained a very strong cash balance, finishing with the balance of $50.7 million. Given the strong cash position and the trading result, the group has been able to pay its borrowings down from $40.5 million to $21.4 million. At the end of half 1 financial year 2020, the group had a net cash position after debt of $29.3 million. Receivables have also declined as a result of the closure of Beacon Energy Solutions. Inventories have also declined given the strong sales results and some challenges associated with the supply of product. Overall, the Beacon Lighting Group balance sheet provides a very strong foundation for the group to support future investment opportunities as and when they arise. Dividend on Page 13. Beacon Lighting Group Board of Directors are very excited to be able to declare a record interim fully franked dividend of $0.042 per share. The total interim dividend for half 1 financial year '20 (sic) [ '21 ] will be paid in March for a total of $9.4 million. This compares to $0.026 per share for half 1 financial year 2020 and represents a 61.5% increase in dividends. Beacon Lighting Group dividend reinvestment plan has now been suspended. Thank you, and I'll pass you back to Glen.
Glen Robinson
executiveThank you, David. If we now turn to Pages 14, 15 and 16, we can review our strategic pillars of growth, starting with retail. During the pandemic, our #1 priority was to provide a safe environment for our team and customers. The large-format of our stores, direct access to car parking, extended trading hours plus social distancing measures, store hygiene practices, online and contact-free click and collect were some of the initiatives that brought comfort to our customers and our team. By having a focus on safety first, allow the business to operate in a COVID-safe way throughout the entire first half, this approach then contributed to the strong comparative sales gain of 24.9% for the retail stores, despite Victorian stores being shut to the general public for 111 days in the period. Fortunately, being a completely vertically integrated business, we could quickly adapt to the changing retail conditions and demand on our products. New lighting and ceiling fans were developed and new categories, such as air purifiers and electrical accessories were introduced to the business. I believe our customers enjoy the fact that we continue to push ahead with our product development despite the pandemic, with 321 new and exclusive items being designed here in Melbourne and released to our customers in Australia. Throughout the half, we conducted 730 Design Studio appointments in person or with the use of technology. This premium design service resulted in over $3 million in sales and a strong pipeline of future sales for the second half. Our lighting designers across the business are incredibly skilled and are building the business to be the authority on residential lighting design, a great service that we can offer our retail and trade customers. With a strong comparative sales gain and with many retailers reducing their store expansion targets, we took the opportunity within the half to expand into some amazing sites and increase our footprint by 4 more stores. These are all large stores, which will build on the rewarding experience our customers have come to expect from Beacon. During the half, the group also conducted new research with an external company to identify the potential of our store network. This updated research identified 184 potential markets that could support a Beacon Lighting store. This is an increase on our previous research and provides 69 opportunities for new store locations. Second pillar of growth is our trade customers. Our trade customers represent a significant portion of sales already for Beacon Lighting. They are important partners in our business and often make recommendations and referrals to their customers to use Beacon Lighting products. Our skill in vertical product development, pricing, store locations and sophisticated trade program will enable us to do so much more for our trade customers. Through better partnerships, service and range extension, we see the electrician becoming the prominent customer group into the future. The Beacon Lighting stores commenced early openings of 7:30 a.m. for our trade with specific marketing through radio ads and online communications. During the half, with the increased focus across the business on partnering with our electricians and builders to improve their business, we have seen a 50.8% increase in sales and an additional 7,000 club member sign-ups, a growth of 21% in club members, making our club just short of 40,000 trade customers. E-commerce on Page 16. E-commerce has probably never been more important. We saw a massive uptake in online sales in an effective way for customers to get the lighting and ceiling fan products they wanted, while still being able to socially distance. Online sales increased to a huge 111% to $14.4 million, representing 10.8% of retail sales, which is a significant step-up for the business. This was done on the background of launching our new website in October, which also coincided with the largest ever month of online sales for the group. A great outcome to test the strength and the user experience at the new website. New businesses, the final strategic growth pillar. These emerging businesses offer the group opportunities to invest in relatively small business opportunities and grow those opportunities organically over time. Each one of these new businesses could be significant contributors to the success of the group in time to come. Beacon International is an example of one of these businesses, where we have seen a 45% sales increase in the half to $5 million. This business is exceeding our expectations, both sales and profit, with sales predominantly coming out of Hong Kong, U.S.A. and Europe and leveraging the product development that we do here in Australia. Custom Lighting is another new business where we have invested in a very high-end lighting showroom with a brand-new site and fit-out in Malvern, Victoria. During the half, the group also established a property trust structure, which is owned 50% by the Beacon Lighting Group. The property trust secured sites in Molendinar in Queensland and Traralgon in Victoria. On Page 18, we can review the current outlook for the Beacon Lighting Group. Pleasingly, company store comparative sales have continued at an elevated level compared to the corresponding period. The trade strategy task force continues to innovate the way we partner with our trade customers and the benefits that we bring to the partnership. This remains one of the major strategic objectives for the group. Our new website is performing very strongly from a sales and user experience point of view. However, there are still many more advancements that are to be deployed in the second half, including faster fulfillment, more tailored trade area and more specification data sheets. In the half, we are hoping to launch the Beacon Lighting U.S. website for direct-to-consumer sales in the U.S. of our ceiling fan ranges. To continue to improve the customer experience, we will undertake major refurbishments of our Waurn Ponds, Fountain Gate and Albury stores. The property trust recently purchased a site in Beckenham in WA, which is currently tenanted to Forty Winks store and the Beacon Lighting store. The property trust will also develop sites at Molendinar and Traralgon into exciting Beacon Lighting stores, further improving the Beacon Lighting network. Certainly exciting time at Beacon, and we look forward to building on these great results achieved in the first half. I'll now pass you back to Ian to direct any questions you might have.
Ian Robinson
executiveErica, we're willing to take some questions. If you could just field those questions through to us, we'd appreciate it. Thank you.
Operator
operator[Operator Instructions] We have our first question from Sam Teeger from Citigroup.
Sam Teeger
analystJust the first question on the superstores. So I think there was around 28 in FY '20. I'm just wondering now, at the end of the first half of '21, how many superstores you have? And how many you think you'll have at the end of FY '21?
Glen Robinson
executiveYes. It's still a similar number, Sam, although some of those new stores that we've opened up in Camperdown, Tweed Heads, Belmont, they may transition into superstores. So we're just going to continue to evaluate the sales, but they've got all the features of becoming superstores.
Ian Robinson
executiveI think 3 of those 4 new stores will become superstores. Plus there's others in train, which are larger formats that will certainly have the ability to do so. And we're very pleased with the way those stores have performed.
Sam Teeger
analystWhen you say 3 of the 4 will become superstores, is that when -- is that straightaway or in time?
Ian Robinson
executiveYes, pretty well straightaway. Their performances just jumped out of the box. It's been exceptional.
Glen Robinson
executiveAnd as we mentioned, we're investing in Waurn Ponds and Albury. Albury stores actually doubling the size. So that's probably another one that will fall into that category as well.
Sam Teeger
analystGot it. And then gross margin super strong at the moment, potentially at record levels. Can I just confirm that the improvement in the half you just reported is pretty much as a result of less discounting, but all the currency benefits are still to come?
Glen Robinson
executiveYes, that's probably a fair assumption that there are still quite a lot of the currency benefits to flow through into the second half. What we do have to be careful of is, obviously, there are some price increases coming through out of the factories. And that is fairly typical at this time of the year, coming back from Chinese New Year. And freight costs are up at the moment. Now whether they stay elevated at this high level for a long period of time or not, that will need to be reflected into the costs of the product as well. But we are still going to see some benefit of the improving AUD to the USD in the second half.
Ian Robinson
executiveBut I think our increase in trade sales also will be slightly negative to the gross margin, but the A dollar is certainly going to help on the other side.
Sam Teeger
analystGot it. So what was the hedge rate in the first half compared to the second half?
David Speirs
executiveWell, the current hedge rate in the first half was about 71.5%. And obviously, the hedges are above that in the second half.
Sam Teeger
analystDavid, can you be more specific if possible?
David Speirs
executiveNo.
Sam Teeger
analystOkay.
David Speirs
executiveBut they've been [indiscernible]
Sam Teeger
analystSure. And then last one, and then I'll pass on to Jo. Have your discussions gone with your landlord since you've become a landlord yourself? And are you expecting rental reductions in all your negotiations going forward now?
Ian Robinson
executiveIt would be nice to get some, but in a lot of cases, the top-performing stores, unfortunately, they do get the intel that they are top-performing stores, and it's a little bit hard to get the -- any reductions. In other cases, we do get some reductions. But across the board, I suppose, the A-graded stores continue to cost us more, and the B- and C-graded stores tend to be a little bit more competitive on the rents.
Operator
operatorWe have our next question from Jo Little from Morgans.
Josephine Little
analystQuestion was just around the trading update. Just a bit more context there, if you can. I guess you provided that relative to first half '20, can you give us some relativity to first half '21?
Glen Robinson
executiveWe are -- we're pretty consistent with our messaging for the first 7 weeks or so, Jo, from year-to-year. We don't usually indicate too much more than what we've said in that slide.
Josephine Little
analystOkay. Got it. And I'm just on that beautiful net cash balance, but inventory was probably well down. How much of a working capital build do we need to assume in the second half? What do you think a more normalized net cash position would be?
David Speirs
executiveYes. I think we obviously feel we're a bit short in inventory. So I think once we -- eventually have to fund that, you might be talking another $10 million to $15 million in inventory. So eventually, that will come out of the cash.
Josephine Little
analystYes. Perfect. And just on the property purchases, I guess, how many stores do you think it's -- you can realistically buy of your current fleet? Is it 20%, 30%? I guess they have to be standalone, right? You can't buy your big box locations. And maybe can you just give us a rough kind of average rent per annum for the ones you've actually bought?
David Speirs
executiveNo, they all vary significantly. How many can we get? We have actually gone through that process and you're right. It's hard to buy, obviously, a center. Having said that, the site over at Beckenham, what we call it Cannington internally, that's 2 -- that's 3 stores together, and we picked up 2 of them. So this is like a small bulky goods center.
Ian Robinson
executiveAnd a number of them will be like that whether we co-lease with other people as well. So I think 2 of the other sites that we purchased, we'll have other tenants in there as well as the Beacon Lighting tenants.
David Speirs
executiveYes. And the rents vary significantly across the board depending on the value of the property and the sites and what state they're in.
Josephine Little
analystYes. So I guess you...
Ian Robinson
executiveThere is a wide variance, Jo, in the actual rent fiscal year, I mean, [indiscernible] in a city, it was going to be a lot different from regional and even suburban.
Josephine Little
analystYes, maybe if you assume a 7% yield or something and most of these being cash purchase at the moment so you get that full benefit. And then if you have to debt fund them in the future, I imagine that half the benefit.
Ian Robinson
executiveI don't know if you'll get your 7% yields. It could be quite [indiscernible] so I think that would be wishful thinking. Over time, you might get it.
Josephine Little
analystGot it. And just to the direct-to-consumer website in the U.S., which is going to be pretty important litmus test for you. Did you say just fans in the first instance? And can you give us some idea on how many SKUs versus what you kind of sell in Australia and why you're not launching a larger lighting range at the same time?
Glen Robinson
executiveYes. So for every product that we sell in America, you have to go through the approval process to sell that product. So it's significant to try to convert 3,000 products that we have in Australia straight into the American market. It's 110-volt versus 240-volt. You need to get all those approvals. We're finding that we're getting good traction with the ceiling fan range that we have in the U.S. market. We believe it offers something a little bit different to our U.S. customers and U.S. competitors. So we really want to launch in that area. It's a reasonable category here in Australia, and there's plenty of hot states over in America, so we think we can do well there. And that's why we're focusing on that to start with, but that doesn't mean that we won't expand into lighting once we get some good traction. Obviously, in a B2C website, you need to have more resources on the ground because you're having to deal directly with the consumer. So you've got to have customer service and shipping logistics and all that sort of stuff on the ground. So we've got to ramp all that up over the coming months.
Josephine Little
analystYes. And I guess, once you're at that point, then you consider the physical launch of retail stores potentially down the track.
Glen Robinson
executiveThat's down the track. Yes, that's right. Yes. I mean, look, there's still a lot of uncertainty happening over there with the pandemic, and it would be good to see things start to settle down. But having said that, you can see from the international sales that just like in Australia, consumers overseas have also been spending on their home, and we've been the benefactors of that in Europe, throughout Asia and also in the U.S.
Josephine Little
analystOkay. Great. And just further from Sam's question around the gross margin. Just interested in how much of the uplift was being a bit short on stock versus just trying to completely get out of the more regular discounting theme, I suppose? I guess the question is how much of this can we hang on to in a normal environment?
Glen Robinson
executiveYes. Look, we would love to be able to reduce some of those discounts that we felt were necessary over the last few years. And I think a lot of retailers are in that same position. You go through peaks and troughs when you're around using that tool to drive sales. So we'll hope to be able to have that stick. But I think like we've said in the past, the lighting category, most people don't know what the pricing is of lighting products because they shop it fairly infrequently. So as long as we're out there offering good value, and we can do that through the new products that we're bringing to market, we'll keep on trying to come up with new designs and new ideas for lighting and ceiling fans. That's the way that we're going to be able to continue to improve our gross profit margins.
Josephine Little
analystGreat. And just lastly. Sorry to ask so many questions. Just a reminder of the trajectory of sales, you've got a cycle in this second half, how you're thinking about that and the hurdle you've got over really the next kind of 10 months, putting into context housing markets and all sorts of things? And how you're planning inventory wise as a business looking for the next 9 months?
Glen Robinson
executiveYes. Well, I mean, look, who knows what sort of happens in the next 9 to 12 months. We think that there is still going to be a lot of our customers who would typically be traveling overseas, they won't be traveling. So I think that redirection of overseas spending will continue to be spent on the home. I think we've seen in the past when property house price increases -- do increase that we see an uptick in sales. I think also Beacon Lighting is not all that exposed in the high-rise development area, the high-rise and apartment living. We don't usually sell that many products into those type of buildings. And with a lot of customers either choosing regional areas or even just to move out further into the suburbs, and you've seen in new housing starts recently, that, that should be quite positive to our business for the foreseeable future.
Ian Robinson
executiveI think the other part, Jo, will be working from home. That will continue. Maybe not at the same levels at the moment, but people will have the flexibility of either working from their holiday house or from their normal house. And that has changed things for quite some time into the future. So that's likely to hang around and support us as they have a look at what they need to be able to work in those locations and redecorate to make it more appropriate.
Glen Robinson
executiveSo yes, we do have some reasonable numbers to cycle in the final quarter comparative to last year. But I think there's quite a few things going in our favor as well for the short to medium term.
Ian Robinson
executiveI think the third quarter, we're going to do pretty well. And if even we get close to the numbers that were outstanding results in the fourth quarter, we'll be delighted with the bottom line.
Operator
operatorOur next question is from Keegan Booysen from Jarden.
Keegan Booysen
analystThe first question for me today is just whether or not you have much of a read on how many of the customers visiting Beacon come, therefore, for renovation activity and how many are more for detached housing new builds, if you have any read?
Glen Robinson
executiveYes. Yes, we do. We've got a fairly good understanding of that. So it's usually around about 60% to 65% for your general renovation activity, renovation redecoration, and about 25% for -- 20% to 25% for new build activity usually done by an electrician or build-up.
Keegan Booysen
analystGreat. And then secondly, just on the capacity to grow stores, I mean, putting out that 184 market opportunity number out there. In terms of your capacity to roll out stores, are you seeing a lot of opportunities in the next 6 to 12 months to meaningfully go to the store base?
Glen Robinson
executiveYes. Well, we thought it would be an opportune time to have a look at the store network plan when we're going through the first half. And it did identify that 184, as you indicated. Some of those sites, they're listed from the greatest opportunity down to the more marginal opportunities. And yes, there are quite a number of retailers that are doing fairly tough. So some retailers like ourselves have been very, very fortunate, but not everyone is in the same boat. So there are some good sites available, as we've seen in the first half to pick up those sites. And as the company moves into this area of property development and site acquisition, it does open up quite a few opportunities for us where we can potentially look at vacant land sites and build a greenfield Beacon Lighting store.
Ian Robinson
executiveI think the other parameter that changed substantially is that regional stores are performing extremely well. So people instead of living in the major cities are moving to the regional areas, enjoying a different lifestyle and supporting the sales in those areas. And we don't -- previously, we really haven't seen regional stores as an opportunity, but certainly something for the future. And there'll be a greater number of regional stores in that network program.
Keegan Booysen
analystYes, fantastic. And then maybe just on the dividend as well. Payout ratio was cut just a little bit. I mean, look, I know it's probably the time to be cautious given the environment can slow down pretty quickly. But what's your thinking in terms of deploying capital? Do you think the amount of stores you have available to roll out or amount of inventory and working capital you need to build up again, is that where your heads up?
David Speirs
executiveI think we had -- I think the Board of Directors, they took a very conservative view to the dividend, really not knowing exactly what's going to happen in the future. But I think we would view that we have sufficient capital or access to sufficient capital to support any store growth that we've certainly seen in future. And again, I think the recent stores that opened have been not just profitable, but very profitable. So they even make it more attractive.
Glen Robinson
executiveAnd a 61% increase in dividends is still a very attractive increase for the shareholders, and we'll still target a similar ratio over the full year is what we've previously had.
Ian Robinson
executiveWe're taking a conservative position. Not fully aware of what the future holds. And I think that's the prudent way to address it at this stage.
Keegan Booysen
analystNo, that's understandable. Last one from me. Just on the Trade Club sales being at 51% in the new year. Firstly, does that represent the entirety of the trade base sales going through the stores?
Glen Robinson
executiveSo that is the Trade Club sales associated with the stores. So it doesn't include our commercial sales. We've got another sales team, commercial sales offices, and it doesn't include that section of that business. It's really just the trade sales going through the stores. And that's one area that we're really trying to push into. We've brought the team together, and we've got 1,100 team members now on the same page, trying to do whatever we can for our Trade customers. We hope that in time, we can build the business to be potentially as good as someone like Reece and the way that they service their trade. I think Beacon Lighting can eventually get there as well to be just as good as that.
Ian Robinson
executiveI think 85% of our product needs to be installed by electrician. So they're a very important part of our business for the future. So we need to partner with them to make their life easier and their business more successful, and we see great opportunity to just move the brand a little bit more into the trade.
Keegan Booysen
analystAnd then just finally on that. I mean when you look at the forward sales book on the commercial trade side, still suggests that the pipeline is remaining very strong for the next 3, 6 months?
Glen Robinson
executiveYes. Well, the commercial pipeline, you need to look at -- because our commercial teams mostly sell into the volume residential builders. So you need to look at housing starts or contract sign-ups. And over the last half, that's been at an elevated level. We haven't seen those -- that necessarily coming through in sales yet because it takes 6 to 9 months for the buildings to get to position where they need lighting. So we expected those sales to come through in the second half and further into the next financial year.
Operator
operatorOur next question is from David Ross from Australian.
David Ross
attendeeI had a question regarding the vaccine rollout. Is Beacon going to be encouraging staff to get that vaccine or even run a workplace vaccination program? And that's a business, I think, that it's important that Australia going to push forward with the vaccine rollout. And do you have any other further thoughts around that?
Glen Robinson
executiveI think there's going to be a lot of influencing factors across the entire sort of population about whether people want to use or take up the vaccine. As a business, yes, there's benefit to reduce risk, then we would softly encourage it. But we're not health professionals. We'll be leaving that to the people who are best equipped to make those judgment calls.
Ian Robinson
executiveYes. It's something we really haven't addressed at the moment. But we do supply flu injections to our associates as required on an annual basis. So it's hard to say what our policy is going to be for the future. But I think we need to understand more about it and see the availability of it before we start to promise what we can deliver or what we would support.
David Ross
attendeeI had another question around the dividend -- suspension of the dividend reinvestment program. Why have you done that?
Glen Robinson
executiveI think we just think there were sort of -- it delivers better value back to our shareholders, and we've also got generating sufficient sort of positive cash flows from the business to be able to fund the investment opportunities that we see in the immediate future. So I think that was really the change that resulted in that.
David Ross
attendeeAnd you bought out a few of the franchises, you said before, I think there's only 4 left. Are you intending to...
Ian Robinson
executiveSorry, 2.
David Ross
attendee2 left. So you just intended to push all the franchises out or buy them all out?
Glen Robinson
executiveWe don't push them out. We've got up to about 26 franchise stores, quite a number of years ago, and it has been a strategy of the group to acquire those franchise stores back when they're ready to leave the business. So most of the time, the franchise owners are heading into a retirement or they want a change, sea change, free change or I just want to get out of retail, and that's when we acquired the business is back on a commercial basis with the franchise owners.
David Ross
attendeeAnd you wouldn't look to the franchise model in the future?
Glen Robinson
executiveI think from a corporate store rollout point of view, it's much easier to control standards internally particularly, in Australia. That doesn't mean that we won't necessarily consider it for other businesses. If we go into different types of businesses or if we are going to a different jurisdiction or territory overseas, then we may consider it. But there are benefits of both. We've got capital in the business to be able to expand in Australia without any issue without having the need for the franchise model. But overseas, it could still potentially be a possibility.
David Ross
attendeeAnd your operations in China, you've got a warehouse in China, and then you've got some sales teams there and you're manufacturing a lot of your products there. Do you think the current kind of political disunity between Australia and China poses any risk to your operations there or even your manufacturing operations?
Glen Robinson
executiveWe actually -- we have an office in China, and we have a showroom. We don't have any warehouse for ourselves. We have a third-party warehouse, managed by a third-party provider, and we don't have any manufacturing.
David Speirs
executiveSorry, we don't manufacture.
Glen Robinson
executiveWe don't manufacture so directly. We use third-party manufacturing. But look, Ian and I have been traveling to China for -- what I've been doing it for probably -- for since 20 years now and Ian's been doing it for maybe a decade or so, longer than that. We know the teams on the ground very well. We know our factories very well. And there's been a lot of discussion about supply coming out of China, and there has obviously been a lot of news about the political tensions between Australia and China. What we've seen, though, on the ground is that if you issue an order to a factory, a purchase order, their commercial guys, they want to get the product out. So they take the order and they get it out as quickly as they can. Deliveries have probably slowed down, maybe 4 weeks or so over what we would usually expect, but that's stuff we can plan for. And some of that was actually contributed to -- by the freight companies, not so much the manufacturing side. So because we're so close to it, I feel comfortable. But there is certainly a lot of political discussion. And as a retailer, I just hope that, that can calm down as much as possible.
David Ross
attendeeAre you going to continue to invest in China?
Glen Robinson
executiveWe will. There's 30 years of built-up supply chain in China, which we previously -- we're buying out of Europe. We've bought out of Taiwan. And China is now the dominant player for a category which is actually quite complicated. LED lighting is sophisticated manufacturing. And to go to other markets, which are not nearly as sophisticated, it's very difficult. So we do have manufacturing here in Australia as well, and we are trying to ramp that up to a greater level. But at the moment, that's not a viable alternative to the volumes that are coming out of Asia at this point.
Ian Robinson
executiveAnd our volumes being supplied by Taiwan have certainly increased quite substantially. So you can mitigate to a certain degree, but the technical ability in China is very hard to replace from any other markets.
David Ross
attendeeHow much have you increased those volumes from Taiwan?
Ian Robinson
executiveYes. Well, that's good because they have good automation there. So -- and the technical ability is very strong. The smart lighting, the technical requirements of LED, the difficulty of manufacturing quality, ceiling fans, all those things suit those kind of markets. And it's not easy to supplant the ability to manufacture into other countries.
David Ross
attendeeBut in volumes, how much have you actually increased the products that you're getting out of Taiwan?
Glen Robinson
executiveSubstantially, yes. But most of them are associated around ceiling fan categories. So it's not in some lighting categories, but not a lot coming out of the lighting area. But we are always looking at other alternatives. I mean Europe is a good alternative, but it's purely focused around the decorative-type lighting. It's not in that functional high volume, things like downlights and flush mounts where you're getting lots of volume. The Europeans are very -- you think easily, and those target Spain, those type countries, terrifically making decorative lighting, but not great when it comes to the really technical LED-type product.
Operator
operatorWe have another question from Sam Teeger from Citigroup.
Sam Teeger
analystJust a quick modeling question. How should we think about the cost base for the second half? We can see in the first half costs are up about $5 million. But as a percent of sales have come down quite a bit. But just any kind of color around the cost base in the second half would be helpful.
Ian Robinson
executiveYes. I think one of the other things we haven't expressed, Sam, was really good numbers that we were battling to -- in the old standards before IFRS came in, and we had to change the rental pricing on the leases. We're trying to get under the 50%, where we knocked it over and got down to, I think it was 46.5%. So the cost base has been reduced substantially. We'll be able to hold some of those benefits. But yes, there will be some normalization of costs. I think we paid extraordinary bonuses to our guys in the stores, and they did a great job whether they continue to have that advanced amount of bonuses would be a little bit questionable, and that was a substantial amount of the costs over there. So maybe that doesn't continue quite as much.
Glen Robinson
executiveWe hope it does. Hopefully, we can continue to pay great bonus...
Ian Robinson
executiveIt just means we've got exceptional sales.
Glen Robinson
executiveYes. Yes. Yes, I think marketing went down to a -- probably a record low as a percentage of sales of 4.5% from the 5.7% last year. Marketing is one of those things we do need to continue to invest in so potentially, that may tick up a little bit. But we're just -- we're working through the marketing plan for the year ahead and see what the balance is between free-to-air TV, online, social, all those sort of things. So I think that was a great saving to be able to deliver on that. And a lot of the selling and distribution cost has really just been leverage of greater sales. That's been a strong benefit there.
Sam Teeger
analystGot it. And then the CapEx, I think you spent $3.5 million in the first half. What should we expect for the second half?
Glen Robinson
executiveDon't have any -- there'll be some property development expenses, not probably development investments, sorry, which is sort of underway at Traralgon and Molendinar. And -- but there's -- we don't have any stores in the pipeline at the moment. We do have 3 store we're refitting, which are major refits. The -- there's sort of -- they could be in a couple of cases that will be $0.5 million each, those refits of those stores, at least probably, let's say, 1.5 there. Then you got the development costs at the new sites probably a couple at least there.
Sam Teeger
analystOkay. And then I might have missed it in the pack, but any update on Light Source Solutions Roadway?
Glen Robinson
executiveNo, you didn't miss it. There wasn't a lot of update provided in the pack. It is one of those emerging businesses. And with emerging businesses, they can have fantastic years like we've seen from Beacon International. And sometimes they don't have a successful year. So I think with the roadway business, it's a business which has been affected more by COVID in that a lot of the government bodies were sort of not willing to take on those sort of projects, if swapping over street lights. So things went on the slowdown through the DNSPs and the councils. And then, of course, yes, we're still -- we have mentioned in the past that we are not supplying as many products to the Ausgrid business as what we previously were. So that's -- the business is still there, but it's not growing the way that we would have liked it to.
Operator
operator[Operator Instructions] There seems to be no more questions at this time, which now concludes our question-and-answer session for today. Handing back over to you now, Ian. Thank you.
Ian Robinson
executiveOkay. Thank you for your interest in Beacon Lighting, and we look forward to talking to you again, whether it be over the next couple of days or at the next update. Thank you.
Glen Robinson
executiveThanks, everyone.
Operator
operatorThis now concludes the Beacon Lighting Group results presentation for today. On behalf of Express Virtual Meetings, thank you for attending, and have a lovely day. Thank you.
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