Beyond Meat, Inc. (BYND) Earnings Call Transcript & Summary

May 7, 2025

NASDAQ US Consumer Staples Food Products earnings 50 min

Earnings Call Speaker Segments

Operator

operator
#1

Good afternoon, and welcome to the Beyond Meat First Quarter 2025 Conference Call. [Operator Instructions]. Please note, this event is being recorded. I would now like to turn the conference over to Paul Sheppard, Vice President, FP&A and Investor Relations. Please go ahead, sir.

Paul Sheppard

executive
#2

Thank you. Hello, everyone, and thank you for your participation on today's call. Joining me are Ethan Brown, Founder, President and Chief Executive Officer; and Lubi Kutua, Chief Financial Officer and Treasurer. By now, everyone should have access to our First Quarter 2025 Earnings press release filed today after market close. This document is available in the Investor Relations section of Beyond Meat's website at www.beyondmeat.com. Before we begin, please note that all the information presented today is unaudited and that during the course of this call, management may make forward-looking statements within the meaning of the federal securities laws. These statements are based on management's current expectations and beliefs and involve risks and uncertainties that could cause actual results to differ materially from those described in these forward-looking statements. Forward-looking statements in our earnings release, along with the comments on this call, are made only as of today and will not be updated as actual events unfold. We refer you to today's press release, our quarterly report on Form 10-Q for the quarter ended March 29, 2025, to be filed with the SEC and our annual report on Form 10-K for the fiscal year ended December 31, 2024, along with other filings with the SEC for a detailed discussion of the risks that could cause actual results to differ materially from those expressed or implied in any forward-looking statements made today. Please also note that on today's call, management may reference adjusted EBITDA, adjusted loss from operations and adjusted net loss, which are non-GAAP financial measures. While we believe these non-GAAP financial measures provide useful information for investors, any reference to this information is not intended to be considered in isolation or as a substitute for the financial information presented in accordance with GAAP. Please refer to today's press release for a reconciliation of these non-GAAP financial measures to their most comparable GAAP measures. And with that, I would now like to turn the call over to Ethan Brown.

Ethan Brown

executive
#3

Thank you, Paul, and good afternoon, everyone. The First Quarter of 2025 was clearly a disappointing one for us and a deviation from the previous 2 quarters in which we drove year-over-year revenue and gross margin growth. Significantly reduced operating expenses and achieved large improvements in net income and adjusted EBITDA. In Q1 2025, we experienced worsening category and macroeconomic conditions that impacted our top line recovery and reverberated throughout our P&L. Before going through what I believe is a very strong response to this interruption in a recovery, I'll provide some color around our results, including calling out at a high level, some extraordinary and more transient drags on our performance. First, as we discussed in our previous earnings call, certain large retail customers in the United States elected to transition plant-based meat from the refrigerated to the frozen aisle within their stores. In more than one retailer, this transition led to an interruption in availability of some of our core products throughout Q1 2025. As category and macroeconomic headwinds more generally slowed velocities toward the latter half of the quarter, it became harder to overcome the volume implications of these distribution gaps. Looking forward across the balance of the year, however, we expect to build back much, though not all, of this and other loss distribution. These gains provide the opportunity, all things being equal, for better retail performance in subsequent quarters. Moving from net revenues to gross margin. As I've shared previously, we've been consolidating our production network for a variety of reasons, including the rightsizing of our manufacturing footprint to current revenues. Through these measures and the commencement of increased internal production at our Devault, Pennsylvania facility, we expect to see strong year-over-year improvements in our production efficiency and costs. Our Q1 results do not yet reflect these improvements for 4 primary reasons: one, lower-than-anticipated sales volumes led to lower loss of overhead absorption; two, the change in product mix, in part reflecting the interruption in retail distribution of certain core items and a larger percent of sales coming from product with higher direct labor and utilities increased the baseline cost of goods produced; three, we saw some delays and lower-than-planned line throughput as we scaled new capacity in our Devault, Pennsylvania facility. These startup factors led to extended production over time and more changeovers than would be typical; fourth, we recorded a particularly large inventory provision this quarter as we sought to dispose of certain inventories for strategic reasons. This inclusion in our COGS, which is a noncash impact, created a strong negative drag on margin for the quarter, but should benefit our real inventory carrying costs going forward. Moving now to margin. In the absence of further worsening category and macroeconomic trends, we expect overall volume as well as the volume of our core products to improve as we gain back retail distribution and benefit from seasonality putting us in a better position to actually realize the planned benefits of a more efficient and appropriately sized production footprint. Turning to our operating expenses. I want to commend the team on managing tighter budgets even as we need to be more aggressive, a subject I will touch upon in a moment. Though our total operating expenses came in at $55.1 million, which still represents a $2 million year-over-year reduction. It's important to distinguish between ongoing OpEx and extraordinary or transient expenses which for the quarter totaled $7 million. These nonroutine charges include legal arbitration expenses relating to a previously disclosed contractual dispute with a former co-manufacturer, additional incremental noncash charges arising from decisions to increase inventory provisions for certain items and expenses related to the suspension of our operational activities in China. In addition to these aforementioned charges, I would also note that our OpEx in Q1 includes severance payments related to our February reduction in force. By setting aside these more transient costs, one can more clearly see evidence of progress with respect to our baseline operating expenses. Though this additional color provides greater visibility beyond the aggregate results. What is more important is what we're going to do to get back on track. We take this deviation from our recovery extremely seriously, and we're using it as an opportunity to strengthen our organization. Whatever our top line turns out to be in this current environment of uncertainty, our overarching goal remains the same, EBITDA positive on a run rate basis by year-end 2026. To ensure that we achieve it, we are focusing additional internal and external resources on further driving our operational expenses down while optimizing our portfolio and manufacturing toward margin objectives. We will also continue and deepen our efforts to recast our value proposition with consumers through the development, sale and marketing of clean and simple plant-based proteins that taste great and support health and wellness goals. I'll now turn to the second part of our recovery. To be exceedingly clear while Beyond Meat can always and will always seek to improve our products, we believe the central issue impeding our return to sustained growth is perception, but more accurately misperception. According to a recent trend report, the consumers' interest in protein is only growing with 61% of surveyed consumers reporting increasing their protein intake in 2024, up from 48% in 2019. Beyond Meat is of course, a protein product, which depending on specific offerings, enjoy certifications from the American Heart Association, the American Diabetes Association and the Clean Label Project, among other organizations. Convenient products such as Beyond Steak deliver high levels of protein using simple and recognizable ingredients made through a process that is clean and efficient and absent cholesterol drugs such as antibiotics and hormones and of course, lacking the threat of zoonotic diseases. We should be a central part of satisfying consumer interest for protein, yet for reasons I will touch on momentarily, we need to reestablish ourselves within their decision set. Regarding taste, we regularly see our products earn positive media and consumer reviews, including our flagship product, the Beyond Burger, which recently won its 7th first place position in 7 years in the largest survey of its kind, one answered by millions of consumers. I find this win to be important given that Beyond IV, the fourth and current iteration of the Beyond Burger, we drove significant nutritional games, yet clearly still satisfy consumers' taste buds. We will continue to hit on these themes of taste and health and simple and clean ingredients as we expand our portfolio. For example, after years of research and development, last week, we announced the arrival of Beyond Chicken pieces nationwide at Kroger. Though this product has its roots dating back to Beyond Meat's beginning 16 years ago, over the last several years, we put considerable effort into Beyond Chicken pieces taste, texture, ingredients and nutrition before reintroducing it. With a simple and clean ingredient deck, including avocado oil, and 21 grams of protein, the product is versatile, convenient and one of my personal favorites. This reality of accolades, press and clean and simple plant-protein products notwithstanding in the main Beyond's value proposition remains obscured in doubt and misinformation. If we look inward, our highest priority is driving operating and margin improvements. Externally, our highest priority is on dispelling this information and powering the consumer to make informed decisions around our products. To this end, I would encourage you to watch a short film we put together that is gaining traction on YouTube, called Planting Change. Planting Change, which is just shy of 10 minutes and which has over 2 million views in its short time online, explores the origin of misinformation regarding our products, is a glimpse of the relentless research on health and nutrition. Discusses the process we use to deliver protein from the field to the center of the plate and feature some of our farmers talking about what growing for Beyond means for their livelihood, for their families and for their communities. Looking forward, we are fast following Planting Change with the launch of our latest marketing campaign, Real People, Real Results. Real People, Real Results is a social first 30-day challenge that follows 6 people of various ages and backgrounds as they shift to a healthy plant-based diet that includes Beyond Meat. The program was designed by Dr. Matthew Lederman, co-author of Forks Over Knives plan at the Whole Foods diet, along with Dr. Alona Pulde and in just 30 days, participants saw real positive changes to their health while enjoying a plant-based diet that include delicious meals with the Beyond Burger, Beyond Beef and Beyond Steak, among other Beyond Products. From lower total cholesterol, lower LDL cholesterol, to weight loss, better sleep, higher energy levels and lower information. Real People, Real Result participants reported exciting benefits of a plant-based diet that includes our products. The social campaign was on Instagram and Facebook, TikTok and YouTube and we are amplifying it digitally across connected TV, Google Performance Max and digital out-of-home in the coming weeks. For the next 6 weeks, a new participant video drops each week, documenting their personal journey. More generally stay tuned as we'll be announcing more under the Real People, Real Results campaign and is accompanying a 30-day challenge program across the balance of the year. Finally, with respect to strengthening our balance sheet, as we announced today, we have successfully closed on a financing facility providing up to $100 million in new senior secured debt from Unprocessed Foods LLC, a wholly owned subsidiary of Ahimsa Foundation, a nonprofit organization focused on advocating for plant-based diets. This facility provides us with an option for additional liquidity as we advance our strategic priorities and invest opportunistically in driving growth. We are pleased to welcome a new investor who deeply understands our industry and his mission aligned with our plant-based ethos. I'll now turn the call over to Lubi.

Lubi Kutua

executive
#4

Thank you, Ethan, and good afternoon, everyone. I'll begin by reviewing our financial results in a bit more detail before providing some brief comments on our outlook. In the first quarter of 2025, net revenues decreased 9.1% to $68.7 million, compared to $75.6 million in the year ago period. The decrease in net revenues was primarily driven by an 11.2% decrease in volume of products sold partially offset by a 2.4% increase in net revenue per pound. The decrease in volume of products sold was primarily driven by weak category demand in our U.S. retail and foodservice channels. Price elasticity effects resulting from 2024 pricing actions and some loss of distribution in our U.S. channels. The increase in net revenue per pound was primarily driven by lower trade discounts and list price changes, partially offset by changes in product sales mix and unfavorable changes in foreign currency exchange rates. Breaking this down by channel, U.S. retail channel net revenues decreased 15.4% to $31.4 million compared to $37.1 million in the year ago period. The decrease in net revenues was primarily driven by a 23.2% decrease in volume of products sold, partially offset by a 10% increase in net revenue per pound. This year-over-year decrease in volume represents a reversal from the more positive momentum we observed in the third and fourth quarters of last year. Consumption data suggests that consumer takeaway in U.S. retail progressively weakened in the first quarter of 2025, which we believe contributed to meaningfully weaker shipments than we had expected. Although it is too early to tell and difficult to quantify, we believe broader macroeconomic concerns and reduced consumer confidence are negatively impacting our and other categories in general. In addition to this more general softness in our category, we were also impacted by the lapping of certain items in the year ago period that did not repeat this quarter. These included approximately $1.6 million in ingredient sales some level of forward buying by customers in anticipation of price increases, which we began implementing in the second quarter of last year and to a lesser extent, sales of Beyond Meat Jerky which we were in the process of discontinuing a year ago. Furthermore, as I noted earlier, we experienced some loss of distribution as certain retailers transitioned our products from refrigerated to frozen aisles although we expect to regain some portion of these losses beginning in the second quarter of 2025. And finally, we did experience some temporary disruptions in supply of a few of our products as we ramped up production on a new manufacturing line at our Devault, Pennsylvania facility as part of our in-sourcing initiative. The 10% increase in net revenue per pound in U.S. retail was primarily driven by reduced trade discounts and the effects of our 2024 pricing actions, partially offset by changes in product sales mix. The impacts of volume and mix are worth calling out as they impacted not just our top line results, but also our gross margin performance, which I'll elaborate on momentarily. Turning to foodservice. U.S. foodservice net revenues decreased 23.5% to $9.4 million in the first quarter of 2025 compared to $12.3 million in the year ago period. The decrease in net revenues was primarily driven by a 22% decrease in volume of products sold and a 2% decrease in net revenue per pound, primarily reflecting higher trade discounts and changes in product sales mix versus a year ago. The decrease in volume of products sold was primarily driven by weak category demand, reduced further sales to a QSR customer and some impact from distribution losses. Although we anticipate broader headwinds in this channel will persist in the near term, we're optimistic that efforts to build out our U.S. foodservice team over the last several months, which are largely complete now, will begin to pay dividends soon. In international, our international retail channel net revenues increased 0.8% to $12.7 million in the first quarter of 2025 compared to $12.6 million in the year ago period. The increase in net revenues was primarily driven by a 10.3% increase in net revenue per pound, partially offset by an 8.6% decrease in volume of products sold. The increase in net revenue per pound was primarily driven by changes in product sales mix and lower trade discounts, partially offset by unfavorable changes in foreign currency exchange rates and price decreases of certain of our products. The decrease in volume of products sold was primarily due to reduced sales of the company's ground beef products in the EU as a packaging transition led to some disruption and limited loss of distribution for those items. International foodservice channel net revenues increased 12.1% to $15.3 million in the first quarter of 2025 compared to $13.6 million in the year ago period. The increase in net revenues was primarily driven by a 13.5% increase in volume of products sold, partially offset by a 1.2% decrease in net revenue per pound. The increase in volume of products sold was primarily due to increased sales of chicken products to a large QSR customer, while the decrease in net revenue per pound was largely driven by changes in product sales mix and the impact of FX partially offset by lower trade discounts. Moving down the P&L. Gross profit in the first quarter of 2025 was a loss of $1.1 million or gross margin of negative 1.5% compared to gross profit of $3.7 million or gross margin of 4.9% in the year ago period. Gross profit and gross margin included approximately $5.2 million of extraordinary charges related to specific strategic inventory reduction initiatives and expenses related to the suspension of our operational activities in China. Excluding these items, COGS per pound was only marginally higher than year-ago levels, reflecting higher inventory provision on a year-over-year basis, partially offset by lower materials and logistics costs. As I mentioned earlier, our underlying gross margin performance this quarter, which fell short of our expectations, also reflected the impact of lower sales volume as certain fixed costs were spread over a few pounds sold. We also saw higher labor costs related to the installation and ramp-up of a new production line and a tilt in our production mix towards certain products that are more labor-intensive and incur higher variable overhead expenses, including utilities. This reflects changes in our sales mix more broadly as our lower-cost core products have borne the brunt of softer shipments in recent periods. This underscores the importance we are placing on our efforts to stabilize and ultimately restore growth within our core set of products given the significance of gross margin expansion as a lever that supports our longer-term objective of achieving sustainable operations. Operating expenses were $55.1 million in the first quarter of 2025 compared to $57.1 million in the year ago period. Operating expenses included a total of $7.2 million in transient expenses, including $4.6 million of incremental legal fees associated with arbitration proceedings related to a contractual dispute with a former co-manufacturer, $1.3 million in noncash charges arising from specific strategic decisions to increase inventory provision for certain inventory items and $1.2 million in expenses related to the suspension of our operational activities in China. Below the line, total other income net was $3.3 million in the first quarter of 2025 compared to total expense net of $0.9 million in the year ago period, driven by an increase in net realized and unrealized foreign currency transaction gains. Overall, net loss was $52.9 million in the first quarter of 2025 compared to $54.4 million in the year ago period. Net loss per common share was $0.69 in the first quarter of 2025 compared to $0.84 in the year ago period. Adjusted EBITDA was a loss of $42.3 million or a negative 61.6% of net revenues in the first quarter of 2025 compared to an adjusted EBITDA loss of $32.9 million, a negative 43.5% of net revenues in the year ago period. Turning to balance sheet and cash flow highlights. Our cash and cash equivalents balance, including restricted cash was $115.8 million and total outstanding debt was $1.1 billion as of March 29, 2025. Net cash used in operating activities was $26.1 million in the 3 months ended March 29, 2025 compared to $31.8 million in the year ago period, and capital expenditures were $4.5 million in the 3 months ended March 29, 2025 compared to $1.2 million in the year-ago period. As it relates to our balance sheet, and as Ethan mentioned, we are pleased to announce that we have closed on a financing facility, providing up to $100 million in new senior secured debt. Under the terms of the agreement, Unprocessed Foods has provided us with a senior secured delayed draw term loan facility of $100 million. Any drawdowns would accrue interest of 12% prior to the initial maturity date of February 7, 2030 and 17.5% following the date in each case, payable in kind. The initial maturity date may be extended with the consent of both parties. Furthermore, as part of the transaction, Unprocessed Foods will receive warrants in proportion to the amount drawn down on the facility giving them the right to purchase up to 12.5% of the company's currently outstanding shares at an exercise price of 115% of the 30-day VWAP period beginning May 8, 2025 with a minimum and maximum exercise price of $2 and $3.75, respectively. Complete terms are disclosed in our report on Form 8-K filed with the SEC. Although we have no near-term debt maturities, in line with our strategic priorities for 2025, we continue to focus on strengthening our balance sheet for the long term including evaluating potential transactions to address our existing convertible notes prior to maturity in 2027. In this regard, we will provide further updates as and when appropriate. Finally, a brief word on our outlook. As with many other companies, we are experiencing an elevated level of uncertainty in our operating environment as a result of the uncertain and volatile macroeconomic conditions, which could have unforeseen impacts on our actual realized results. In light of this uncertainty, we believe it is prudent to withdraw our previous full year guidance, and we are limiting our revised outlook to our second quarter net revenue expectations only. Specifically, in the second quarter of 2025 we expect net revenues to be in the range of $80 million to $85 million, reflecting, among other things, the anticipated impact of ongoing softness in demand in our category and the consumer sector more generally. With that, I'll turn the call back over to the operator to open it up for your questions.

Operator

operator
#5

We will now begin the question-and-answer session. [Operator Instructions] The first question is from Ben Theurer with Barclays.

Benjamin Theurer

analyst
#6

Well, good afternoon, and thank you very much for taking my question. So Ethan, Lubi, 2 ones. One, I guess, for Ethan and another one for Lubi. So, Ethan, if you look at the performance in the first quarter and definitely the challenges to overcome, with all the struggle, particularly in the U.S. market, what potential initiatives could you take to boost somehow or to at least stop the decline in volumes. What are you thinking about in terms of like just getting a stabilization on the top line in the U.S.? And then my second question, it would be probably more for Lubi. Can you share any more details as to the financing agreement of that $100 million in terms of like expected interest expense. How should we think about this maturities? Any more details you can share that might not be just readily available?

Ethan Brown

executive
#7

Great question. Good to hear from you. I'll take the first and then hand it to Lubi. So I think it's in a couple of different buckets that I think about this. And one is easier than the other, and the first really is around distribution. And so as I explained in my prepared remarks, 2 large retailers, 1 very large migrated our products from the fresh or refrigerated section to the frozen section, but it didn't do so in a continuous manner, so it took them out of distribution as they were doing their resets for a pretty sustained period, which encompassed all of Q1, right? And then they're going to be putting them into the frozen in the coming months. And so talking to our sales team, our sales leader, they feel good about the distribution they're gaining back across the balance of the year in U.S. retail. And I think about 70% of our declines or so could be explained in the first quarter by that distribution gap. So seeing it come back, the distribution come back, then the challenge becomes velocity. And that's the harder challenge. But we did see towards the end of last year in stores where we had not lost distribution, so where there was comps that were same stores, we were starting to see, particularly with the Beyond IV lineup, a slightly positive trend on velocity. That has not occurred in the first quarter as I think we see some consumer slowdown in general. But that second bucket is really the one that we need to focus on, not from a blocking and tackling of distribution, but on how do we get back into the consumer decision set on our products. And I think we did the hard work over the last 2 years of trying to clear up some of this misinformation. If you think about where we were 2 years ago, it was kind of the height of this intense misinformation campaign where there's something wrong with the ingredients, there's the process and so on and so forth and we still have some of that. But you can feel it waning a little bit, and it's sort of more of the truth starting to come out. And the way we dealt with that, right, was all these programs, where we got certifications from the American Association, the American Diabetes Association, Clean Label Project and other organizations to help counter that negative narrative that was out there by not by the meat industry, but also by the pharmaceutical industry who didn't want to lose sales from selling antibiotics to livestock. So we kind of made it through that really intense pressure cooker, and now I think it's about -- we did the standard study, all these things I talked about a lot. But now it's really about making that digestible for the consumer, no pun intended. And what I mean by that is how do we put that message in social media, how do we get folks to understand that in a relatable way. And that's what this Real People, Real Results program is about and to see the first batch of these folks go through the program. And it's again being administered by a terrific doctor, Dr. Lederman, he was one of the main doctors behind the Forks Over Knives plan, as well as the Whole Foods diet with Whole Foods store. And to see him use our products and plant-based eating in general to transform people's health outcomes, whether it's the energy levels, the cholesterol levels, even there's good weight loss occurring, things of that nature is impactful and powerful. And so if we can continue to clear that message up, and get into the decision as I mentioned, that study I mentioned was from Cargill. And it shows that very significant increase among U.S. consumers in protein. And part of that has to do with the use of weight loss drugs and the need to increase protein intake if you're on one of those drugs or perceived need anyway. So we're seeing that intensification of interest in the U.S. consumer around protein, we are a very clean source of protein. So how do we continue to chip away at the misconception and drive a more positive perception around our brand, and we're doing that. So 2 parts: one, restore this distribution; two, make sure we get the narrative in front of the consumer. And I think we're doing those things. So I view this really as an aberration versus a trend. I think if you look at our Q2, Q3 and Q4 results, what I hope you'll see is the impact of some of that increased distribution.

Lubi Kutua

executive
#8

Ben, I'll address your second question, which was around the financing. And I think I provided some of the detail in my prepared remarks, but happy to sort of cover those again. So the initial term of the facility is 4.75 years, just under 5 years with some options to extend. And as I mentioned in my prepared remarks, it is a delayed draw facility. And any drawdowns in the initial period would accrue interest at 12%. That's through the maturity date of February 7, 2030. And then they would accrue interest at 17.5% following that date. And as I mentioned on the call, it would be payable in interest initially. So I think that pretty much covers the sort of key terms of that financing, but happy to address if there are further questions.

Benjamin Theurer

analyst
#9

Just maybe a real quick follow-up on that. How do you think about what you stated about the press release that you continue to look into other alternatives. I know there's [indiscernible], so what else is currently in consideration of the company to like support the cash needs that you might have?

Lubi Kutua

executive
#10

You were a little bit hard to hear on that question, Ben, but I think you were asking about what else can we do to support our cash, is that it?

Benjamin Theurer

analyst
#11

Correct. Correct, yes.

Lubi Kutua

executive
#12

Yes. So obviously, having access to this capital is certainly beneficial for the business. But I would say that, that doesn't change any of the sort of key initiatives, right, that we are pursuing in support of this EBITDA positive goal of ours. So in order for us to get there, and I think we discussed this on the last earnings call, we have to stabilize the top line, which sort of gets to the question that you had asked, Ethan. We have to expand gross margin, and we have to kind of maintain pretty tight operating expense expenditures and look for further opportunities to reduce that. We really have to do all 3 of those things. And if we can achieve that, then obviously, the rate of cash consumption of the business will be reduced. But obviously, having some flexibility with this capital is also very beneficial to us.

Ethan Brown

executive
#13

Yes. I think just if I could just add to that, and I'll get to other questions as well. But I want to overemphasize this point that what's most important to the business, and this is obvious, but just so it's understood, is not necessarily driving some sort of spectacular growth at the time. Like what we're really focused on, right, is making sure that our expense base fits into whatever revenue is going to occur this year. And then second, that the margin gets to where it needs to be. And if you look at the factors that impacted the gross margin in the first quarter, which we went over in our prepared remarks, but happy to talk about as well. A lot of these should not persist and so we ended the consolidation of the network, got into the Pennsylvania facility, new line that we set up. It was slower than we expected. The volumes going through there were somewhat diminished because of the things we just talked about on the top line, that we had these larger inventory reserves that we pushed through in a particularly dark quarter. So all of those things as you get into 2 and 3, particularly Q2 and Q3, particularly with the seasonality benefit and how that benefits our core we expect to see much better progress on margin and hopefully, a return to some of the trends you were seeing in Q3 and Q4 of last year.

Operator

operator
#14

The next question is from Peter Saleh with BTIG.

Peter Saleh

analyst
#15

Lubi, I think you mentioned in your prepared remarks, you're working on building out the foodservice team. If I heard you correctly, can you just elaborate a little bit on that in the U.S.? What is going to be the focus there? How is the strategy going to be different than prior years? And just give us a little bit more detail on that.

Ethan Brown

executive
#16

I can cover that. So I was just on a call before getting on to this with the head of that department and I think the way to think about the U.S. foodservice is we've had a particularly tough run at it recently and the kind of distribution gains that I was talking about in retail. While it's not as cut and dry, it's not like some are coming back and things of that nature, that team is now more fully built out, and we expect to see improvement in the U.S. foodservice performance, it depends. That's one of the first places you start to see consumer concerns. So if that category continues to struggle like Chipotle, McDonald's, et cetera. I can't guarantee it, but we are starting to pick up more wins. And I think it has to do with -- we've done better historically in the noncomp space, universities, hospitals, things like that. But we've now really started to focus on that commercial space again. And I don't think you should expect us to pick up massive name QSR in the U.S. right now, but we're focusing more on that smaller national account, and we are making some progress there. And you'll I think hear some fun stuff or encouraging news rather as we progress through the year, but not kind of massive names, but maybe a tier down from that places that you would recognize.

Operator

operator
#17

The next question is from Robert Moskow with TD Cowen.

Robert Moskow

analyst
#18

Lubi, your 2025 outlook, you're pulling guidance for the year. But the reasoning was a little vague. You talked about elevated uncertainty in the operating environment. So does that have anything to do with tariffs and things that we've heard from other CPG companies? Or is it really just kind of like, hey, the demand here in the U.S. is hard to predict right now. Is there anything specific you're seeing with retailer changes that you don't want to opine on? Like I'm trying to dig a little deeper into what the verbiage means.

Ethan Brown

executive
#19

Yes. Lubi can provide additional commentary. But the main point is you see the uncertainty that is unfolding right now in consumer spending. And those are ripple for some companies, like you look like -- you cover a lot of sector, like you look at J&J snacks, you look at the stuff I just mentioned with Chipotle and McDonald's, et cetera. But for us, that can be significant, right? So we just don't know and there's no lurking concern other than that. And I really want this team focused entirely on reaching profitability versus chasing a number arbitrarily. So I've been behind that, but we'll have to just take it quarter-by-quarter right now. And the main point here is to get this EBITDA positive goal done and stabilize the business. I mean, over time, and you and I have talked about this a lot. I have zeroed out that this business is going to be the very large business we've expected it to be. But trying to drive an upside right now in this environment at the expense of stabilizing and reaching EBITDA and profitability, obviously, not a good idea. And so it's really around let's take some of that pressure off. Let's make sure we get the internal stuff right, let's make sure we get the margins right and let's reach this EBITDA positive goal in a run rate basis, at least by the end of '26.

Robert Moskow

analyst
#20

Go ahead, Lubi.

Lubi Kutua

executive
#21

I was just going to say to add to that. So it's -- obviously, there's a lot of discussions around tariffs and how that may impact the various sectors in the broader macroeconomic environment. It's obviously still pretty early days, but I would say we've obviously been focused on it as well. And we've done some analysis to try to understand what the implications might be. Look, there's no guarantees. But I think at this point, we think the direct impact on our business is relatively minimal. But nonetheless, I think that is causing right, some discomfort across the consumer more generally. And what we've seen in the past is a skittish consumer does not help our category. Back in -- I believe it was 2022 and sort of inflation was peaking across various portions of the grocery store. We saw sort of a lot of trading or -- trading down or whatever you want to call it, from the plant-based meat category into animal protein. And remember that still a vast majority of our consumers are flexitarians. So all of our consumer surveys indicate that people who are purchasing our products are also purchasing animal protein. And so I think there's definitely some correlation just between when you have concerns or consumer confidence is shaken that typically does not have a -- has a negative impact on our category, I think, relative to animal protein. So when we're talking about the sort of uncertainty in the macroeconomic environment and the challenges that presents to our business, obviously, you've seen in the numbers that we reported, there's some fairly large declines in volumes in some portions of our business. And as you know, that can be a pretty meaningful swing factor, right, for our P&L down to gross profit. And so we're just kind of weighing all of those factors together. I think it would be difficult for us to provide any sort of long-term outlook, right, that's almost a year out with any high degree of certainty. And so we believe it's more prudent to look much closer in.

Robert Moskow

analyst
#22

Okay. And just in SG&A, you mentioned some onetime expenses in first quarter, some are legal expenses. So can you give us kind of like a real run rate SG&A for second, third and fourth quarter? I guess, is it $7 million less than what we have in first quarter? Is that the right way to look at it?

Lubi Kutua

executive
#23

Yes. So what we reported in our Q1 results, you're correct, there was about slightly over $7 million of extraordinary items in there. I think the -- our legal expenses were elevated relative to what I would sort of characterize as normal course business, right? Part of that was related to this arbitration that we talked about. And then there was some strategic decisions around inventory provision, specifically as it relates to donations and as well as our China, so all of those combined. Now the -- we will continue to see some impact of the split between COGS and OpEx from the shutdown of our operations in China. I would say we currently expect to see a little bit of normalization on the -- in terms of the legal expenses. And then obviously, the strategic decisions that sort of impacted the donations that we called out in the press release, we wouldn't expect that to repeat. But unless there was sort of other similar type of strategic decisions.

Operator

operator
#24

The next question is from Kaumil Gajrawala with Jefferies.

Kaumil Gajrawala

analyst
#25

I guess a little bit of a follow-up to Rob's question in what we're hearing across a lot of the rest of CPG. But to maybe drill down on one of the things we're also hearing is on destocking, maybe a little bit more on hard goods than on food. But curious if that's also something that you are you're seeing and you're dealing with? And then the second question on Lubi, some of the -- it sounds like kind of onetime you had just mentioned. Are there any additional things that are similar to that we should be aware of for the coming couple of quarters?

Ethan Brown

executive
#26

I think on the destocking, we heard some of that from our team, but we can't quantify it, but there was some discussion around that more so it was, I think, in that latter part of the quarter, just a general slowdown in consumer behavior, but we did hear that as well, but don't have a firm hold on the percent contribution.

Lubi Kutua

executive
#27

Yes. And just on that first point, I mean -- and I mentioned this in my prepared remarks, you guys have access to this kind of data. And certainly, what we saw was a sort of progressive weakening in the category takeaway data in the first quarter. And so when you have those types of trends, obviously, the risk of inventories starting to build within the retail channel does increase a little bit. So -- but I would say, at this point, we're not hearing like that broadly as a potential risk. But certainly, when you have an environment that's softening, that could potentially be a factor. Your second question in terms of the sort of onetime items. The only thing that -- at this point, I think that's really worth noting is that China, the costs related to the suspension of our activities in China that will -- the way we're treating those expenses from an accounting perspective, is we are taking accelerated depreciation on those expenses through the end of 2026. And so each quarter, we will call that out but each quarter, there will be some impact related to that decision.

Operator

operator
#28

This concludes the question-and-answer session. I would now like to turn the conference back over to Ethan Brown for any closing remarks.

Ethan Brown

executive
#29

I appreciate the good questions. I think we're as I've said, just very focused this year on trying to make sure we're positioning the business for the EBITDA positive goal in the latter part of 2026 on a run rate basis. And whatever the top line is, that's what we got to go deliver. And I think we're making the right moves to do that. So look forward to reporting out in August. Thanks.

Operator

operator
#30

The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.

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