Billionbrains Garage Ventures Limited (GROWW.BO) Earnings Call Transcript & Summary

November 21, 2025

BSE IN Financials Capital Markets earnings 54 min

Earnings Call Speaker Segments

Operator

operator
#1

Good afternoon, ladies and gentlemen. Welcome to Billionbrains Garage Ventures Limited, popularly known as GROWW Q2 and H1 FY '26 Earnings Conference Call. [Operator Instructions] Please note that this call is being recorded. Additionally, please note that this earnings call is scheduled for a duration of 45 minutes, and we will be starting directly with the Q&A session right after few words by Lalit. [Operator Instructions] Ladies and gentlemen, I now hand the call over to Himanshu from Bank of America. Thank you, and over to you, Himanshu.

Unknown Analyst

analyst
#2

Thank you, Michelle, and thank you, everyone, for joining the call today. It's a great pleasure to host the management of GROWW for their first post-IPO results call. Before I begin, I would like to read out the standard disclaimer from Bank of America. The opinions, statements and other information provided today by GROWW management are not the opinions, statements or information of BofA Securities. Such opinions, statements or information will be based solely on publicly available information and not in breach of any confidentiality obligations owed to the third parties. Please note that BofA Securities are not providing any financial, investment, legal, tax, medical or other professional advice and in particular, are not providing any advice or view with respect to any securities or financial instruments or the advisability of investing in, purchasing or selling any securities or financial instruments. With that, let me hand over the conference to Kunalraj Singh, Head of Investor Relations. Thank you, and over to you, Kunal.

Kunalraj Singh Chhabra

executive
#3

Thank you, Michelle. Thank you, Himanshu. Good evening, everyone, and welcome to the Second Quarter FY '26 Earnings Call of Billionbrains Garage Ventures Limited. Our financial results and shareholders' letter have been published on the exchanges, and the information pack has also been uploaded on the company's IR website. Before we begin, I would like to remind all the attendees that certain statements or comments made on this call by the management, which reflects the outlook for the future or which could be deemed as forward-looking may involve risks and uncertainties and are not subject to any review or procedures. Such statements or comments are not guarantees of future performance, and actual results may differ. Joining me on the call today are Lalit Keshre, Co-Founder and CEO; Harsh Jain, Co-Founder and COO; Neeraj Singh, Co-Founder and CTO; Visant Bansal, Co-Founder and CFO; and Lalit Bimani, Group Head, Finance. With that, I now hand over the call to Lalit to share his opening remarks.

Lalit Keshre

executive
#4

Hello, everyone. First of all, thank you so much for your belief in us. We started GROWW more than 9 years back to make investing simple, transparent and delightful. Our philosophy has been to always build -- always do right for the -- right by the customer, keep building for them, create the best product experience. And then with that philosophy, we have got immense love from our customers, and we are super grateful to them. Although it has been more than 9 years, but we still feel that we are just starting in our journey. And because this is our first quarterly call, I want to kind of touch very briefly on our product road map for the future. And over the next few -- many quarters, you will keep seeing us -- I mean, you'll keep listening the same thing -- same kind of things. The first thing is like as we see India, like how we grow and how financial markets grow? GROWW -- your company will kind of continue spearheading this democratization of financial services in the country. And our obsession to build the best customer experience kind of will continue kind of help us getting a lot more customers, and that would be like our highest priority going forward. And then as customers join us, they build their wealth, they continue buying more and more products. So far, we have built 10-plus products on the platform. But good thing is that there is like a long road map in front of us, and we will continue building multiple products. And with multiple products, customer engagement continues increasing, retention goes up. And then when customers love your product, monetization also follows. From the -- we build the platform from the customer perspective, and that's what kind of also creates like a pull for us. Lastly, like with the brand that we have created and the deep investment in technology that we are doing also create an enduring competitive advantage for your company. That's all I wanted to say today, but we'll happy to kind of -- we'll be very happy to answer your questions in this first, quarterly call. Once again, thank you for joining us in this journey in building India's largest investing and wealth platform. Thank you.

Operator

operator
#5

Thank you very much, sir. [Operator Instructions] The first question is Prayesh Jain, [Operator Instructions].

Prayesh Jain

analyst
#6

This is Prayesh Jain from Motilal Oswal. Congrats on a great set of numbers. Just firstly, a bookkeeping question on the orders that you've given. Can you split that up for us in terms of cash and derivatives? Second question is on the CAC, right? We've seen a significant increase in CAC. And how do you see this kind of progressing going ahead? I'm restricting to those two because we have the limit, right?

Ishan Bansal

executive
#7

Thanks, Prayesh. Let me take this question. And I think we've already shown our revenue split across derivatives and cash. And if you look at the pricing is very simple, we charge INR 20 on the derivative side. The rest is on the cash. So the split is actually very similar. So roughly, you can say 70-odd percent will be on the derivative side and INR 30-odd will be on the cash side. And on the question on the tax side, I think, Harsh, you can answer.

Harsh Jain

executive
#8

Yes. See, part of our growth -- the cost to GROWW that we report is part of it is the branding, which is a fixed cost and some part of it is in the variable cost. So if you see different quarters, it's different. The CAC will also be a result of how many new acquisitions happen in that particular time frame. And going forward, like across the year, it then normalizes. So this variation quarter-to-quarter, you can see depending on the time and the situation in the market.

Prayesh Jain

analyst
#9

But on an annual basis, do you think that we can -- what level we were in, say, FY '25, right? Now that's completely gone away, and we will possibly be at a more higher number on an annual basis? And what should be the annual number that we should think about from a CAC perspective. And that I think what you mentioned also that CAC should be look from a full year basis rather than just on a quarterly basis. So from a full year perspective, what should be the kind of CAC that we should think about from a -- I understand that additions would come as they are, but from an absolute spend perspective is what I'm looking for.

Harsh Jain

executive
#10

So Prayesh, it's difficult to predict for the future, but I would say that it's not going to be very different from the overall spends are not going to be very different from the previous times. And acquisition overall numbers also depends on how the market conditions are.

Operator

operator
#11

We'll take the next question from Jayant Kharote.

Jayant Kharote

analyst
#12

I am Jayant Kharote from Axis Capital. Lalit, just two questions, both regarding lending. First one is on MTF. We have seen strong growth over here. I think given the number, the yield number is looking slightly higher than 15%. Is it an end-of-period issue? One is that? And broader question on MTF is the aggression by the competition, right? Over the last 3 months, it seems everybody has now jumped into this product. We have players offering it at 7.99% very aggressively. So both from a yield as well as a growth perspective, how should we think of competitive landscape for MTF, not just for the quarter, but given our aspirations over the next 2, 3 years, how should this -- what is the strategy that you would use? That is the first question. I'll follow up with the second one.

Ishan Bansal

executive
#13

Yes. So let me take this one. I think MTF for us, the yield part that you talked about, I think, will be again end of the quarter kind of a difference. Our pricing is simple. It is 14.95%. Other than that, the growth rate, I think it's not very -- we don't see competition from an MTF perspective, specifically because it is a second product typically that customer is using before that customer is already there on stocks and some of those customers actually start doing MTF as well. What we have seen in other products as well the pricing is not the reason why customer chooses a platform A versus platform B. The experience is what matters to them. And over a period of time, typically, customers end up doing more and more products with the same platform. The reason to selection can be different for different customers. But in the end of the day, pricing is least of the concern when looking at the selection of the platform.

Jayant Kharote

analyst
#14

Okay. And the second one is around LAS. You have started this product now. What is the experience? How is the run rate? And how long do you want to wait before you test down the accelerator on this one? Or it will be a calibrated run rate from -- of the kind that we are seeing for the past 1 month?

Ishan Bansal

executive
#15

So it is very -- LAS is very early stage today. So if you look at LAS is actually not even fully LAS, it is just loan against mutual funds as of now. Loan against securities is yet to be launched. So what we have seen is there is like a lot of features and kind of different, you can say, optimization on the product side yet to be done. I think as we keep on doing some of these features, the growth will keep on scaling up. We generally don't look at like accelerating or something. Some of this is like adoption from the customer perspective. As the customers' need on the LAS side keeps on increasing, this will kind of keep on going up. What is happening is this is an AUM product, very similar to MTF. When we started MTF was also started like almost more than a year back. And that time, MTF also was going up slowly. But over a period of time, it has become larger. So we think LAS also will take some time for us to kind of come to a product where the scale is larger and hence, the growth rate of the disbursement will keep on happening.

Jayant Kharote

analyst
#16

Sorry, if I could just squeeze one supplementary sort of encapsulating these two points only. If you can give me a broader 3-year outlook, where does your lending book look like?

Ishan Bansal

executive
#17

So difficult to project again from a forward-looking perspective. But what we have seen is, especially on the MTF side, our growth rate has been really good in the past. And what we are expecting in the future is that we have a fair share that we want to kind of reach, and it will take at least 3 years to probably reach there. And the fair share is significantly higher than where we are today, probably like a double-digit number on the market side. There it's not going to be like we are taking share from the market, but we think we will end up expanding the market by that amount itself.

Jayant Kharote

analyst
#18

You mean double digit in terms of market share of MTF...

Operator

operator
#19

We'll take the next question from Nidhesh Jain.

Nidhesh Jain

analyst
#20

My name is Nidhesh. I'm from Investec. I have two questions. Firstly, on the customer sourcing, can you share some breakup in terms of sourcing channel, whether it is organic referrals or performance marketing? And second question is on the revenue model in the wealth management, the acquisition that we have done and the plan that we have for the W app, what is the revenue model that we are thinking on the wealth management business?

Harsh Jain

executive
#21

Yes, sure. So I'll take the first one, and I'll answer that, Nidhesh. So for us, the organic is the biggest channel and almost -- I think we reported also almost 80% people come organically. The other channel is primarily the performance marketing, which is digital marketing that happens. And a very small part of it is referral, but we are not running a commercial referral. So it's more of a word of more through the app also. So these are the three channels how we get the acquisition.

Nidhesh Jain

analyst
#22

And just to confirm, 80% is still organic?

Harsh Jain

executive
#23

Yes. And the second question, I think, Ishan?

Ishan Bansal

executive
#24

Yes. So on the wealth side, I think we are very early today. We did the acquisition on the Fisdom side, which got -- the balance sheet got consolidated as of 30th of September, but the P&L will start getting consolidated soon. And roughly 3% revenue is coming from that business. And obviously, that business is growing well. And over a period of time, the contribution will keep on increasing. There's a lot of integration yet to be done for us to kind of look at how actually it will perform in the future, and we'll come back to you in future quarters on the wealth side.

Nidhesh Jain

analyst
#25

If you can explain the revenue model, it is distribution income or it is the...

Ishan Bansal

executive
#26

On the Fisdom side, it is largely distribution income coming across different four products primarily. One is mutual fund -- regular mutual funds. Second is the PMS distribution -- PMS and AIF distribution. Third is insurance distribution and fourth is on the unlisted securities side.

Nidhesh Jain

analyst
#27

So you plan to carry on with a similar revenue model? Or do you think...

Ishan Bansal

executive
#28

So there are future products, some of them are already launched. So for example, we have launched a PMS of mutual funds recently. And I think that part will obviously grow faster and will start contributing where effectively we are charging the customer for the advisory under the PMS route.

Operator

operator
#29

The next question is from Deepanjan Ghosh.

Unknown Analyst

analyst
#30

So just a few questions from my side. First, in terms of the employee base and with the acquisition of System and probably your own ramp-up expectations on the wealth side of the journey, what sort of manpower and maybe the quality of personnel that we'll be requiring to deploy on that side of the business? And in terms of that, how can the employee expenses really behave over, let's say, the next 2 to 3 years? That was the first question. The second question is, if I look at your active F&O customers, and that has remained around 1.4 million for at least the last 2 or 3 quarters despite the fact that obviously, new customer acquisition run rate is very strong. So in terms of when you do some analysis on your underlying customer segment and the new users who are coming on to the platform, in terms of the behavior of those customers or in terms of potential new customers who can be coming in on the F&O side, what sort of outlook do you really have out there?

Ishan Bansal

executive
#31

Lalit, do you want to take the wealth piece?

Lalit Keshre

executive
#32

Yes. Yes. So Deepanjan, I think wealth, as Ishan said, like we'll be talking a lot more about in coming quarters. It's just like we are just getting started. So all these kind of questions will become clearer. But how we look at it is like it will be more our -- based on our DNA, it will be more like tech-led and so on. But again, like as I said, like we are still kind of -- the integration is happening, and it would be an interesting kind of product to build. And your second question was on the F&O. Ishan, you want to answer this?

Ishan Bansal

executive
#33

So on F&O side, what is happening for us, especially after the last year's regulation is there is a churn in the users, which we saw specifically till Q3 -- Q4 last year. After that, there is a small growth rate. It is not showing up in millions, I think, but there is still a growth rate in users. But the quality of the user is like doing really well. So if you look at the average order per user has significantly grown. Some of those numbers, you can look at it, will be kind of in the range of like 10% to 20% growth on average order per user, which is primarily getting contributed because the high-quality users are still there on the platform, not only still there, but are actually growing. But the low-quality customers who were earlier placing significantly lesser number of orders and the turnover was also significantly lower, is actually moving away from the platform, which we think is a good thing both for us as well as industry as it becomes more niche and we'll be only serving the high-quality customers who understand F&O as a product better.

Unknown Analyst

analyst
#34

Got it. Ishan, just one small follow-up on the first question. If you can just quantify your employee count for 2Q of this year and last year? That's all.

Ishan Bansal

executive
#35

Lalit, you have that number? Bimani?

Lalit B

executive
#36

So we have 832 core employees who are involved in product business building and about 300-odd employees who are doing our customer services. And on the system side, we have acquired about 500-odd employees, which have come as part of the acquisition. And out of this 500, about approximately 180 are doing sales for system.

Operator

operator
#37

[Operator Instructions] We'll take the next question from the line of Abhijit Sakhare.

Unknown Analyst

analyst
#38

My first question was that when I -- based on the commentary, when I do some rough math, it looks like the annualized ARPU of the customers that we've acquired in the last quarter is probably close to the past vintages. I just wanted to double check if that observation is right. And secondly, the second question was that there was a number mentioned in the press release on the disbursements in the credit business, slightly different from what you've disclosed in the data book. So I just want to double check in the data book, the disbursement number on the -- for credit-- GROWW credit was about INR 3,932 million. And in the press release, it was somewhere close to about INR 1,500-odd million. So I just want to clarify that as well.

Ishan Bansal

executive
#39

Yes. On the first question, I think -- sorry, on the second question, I think we'll check the data and come back to you. My guess is the difference is between one is a PL number and another is an overall GCS number. So that might be the difference. And the other one will be like a LAS-related number. On the ARPU side, actually, it's very difficult to look at ARPU on a quarterly basis. We've seen that over a period of time, things change. And hence, we look at ARPU on an annualized basis. But you are right, the quality of the user that we are getting today looks similar to what we were getting earlier as well. It's not like significantly different from in the past as well.

Operator

operator
#40

The next question is from Saket Karan.

Unknown Analyst

analyst
#41

And first -- and I'm an individual investor. And my first question is, what is the expected contribution of the Finwizard Technology acquisition to GROWW consolidated financials and operational road map.

Ishan Bansal

executive
#42

So currently, like I said, roughly their run rate from a revenue perspective is around 3%. And on the contribution side, I think they are still negative, more like breakeven -- closer to breakeven, but still negative. Hence, on the bottom line side, I don't think they will add anything to GROWW as an overall platform. On the road map side, I think Lalit already talked about that there are still an integration that is happening between Fisdom and GROWW, but there are four products that Fisdom has. One is on the regular mutual fund advisory side. Second is on the distribution of AIF and PMS, insurance and then unlisted securities. And recently, they have launched PMS of mutual funds, which is also growing very fast. So some of these products over time will start coming to GROWW customers as well.

Unknown Analyst

analyst
#43

One more question I have. So what are the major operational or regulatory risk management for like over the next 2 quarters? And what is the steps are we taking to mitigate them?

Ishan Bansal

executive
#44

Lalit Bimani, you want to take it?

Lalit B

executive
#45

Sorry, I just lost the Internet in between. Can you repeat the question?

Unknown Analyst

analyst
#46

Yes, sure, sure. So what are the major operational or maybe a regulatory risk management for SIPs like over the next 2 quarters? And what steps are being taken to mitigate them?

Lalit B

executive
#47

From a regulatory standpoint, I think it is BAU for us. There is no specific risk which we are foreseeing, Saket.

Operator

operator
#48

The next question is from Ansuman Deb.

Ansuman Deb

analyst
#49

This is Ansuman from ICICI Securities. My question is regarding your new users who are coming on to the platform. I see an increasing trend of new users using what we call SIP and MF portfolio, which is a successful diversification of your product, but they lack that kind of monetization, right? So can it be -- how are we mitigating this, what you call, diversification of customers who may not be as monetizable at the start versus what was our core offering where it is monetizable in terms of broking. So if you can just give a strategic road map of this new user, new product worth with less monetizable compared to the old users or the old product and the classical broking business. If you can just give your strategic road map of that.

Lalit Keshre

executive
#50

Ansuman, I'll take this. So I think we'll think a bit differently here, right? So as I said, like the way we look at it is that we are building India's largest investing and wealth platform, and there are multiple products. Some products will have -- and different products have different monetization kind of methods, transaction based and also some amount of TM based and so on, right? And that is how we look at it, like we don't kind of design this way, okay, this is less monetized product, let's monetize and more and so on. We look more from the value proposition for the customer and also building the entire basket for the customer. And we have to accept the fact that there will be some products that will be kind of -- there will be some products which either will be -- have lower monetization or will be monetized in future and so on. But I think the fundamental kind of way we think about it is building a very, very kind of customer-focused platform, building entire kind of wealth of the customer there, keep building multiple products there and keep building better and better experience for the customer. And then monetization follows.

Ansuman Deb

analyst
#51

Yes, absolutely. No, I got a sense. But I was just saying that you also mentioned the high quality of investors. I think we have seen in the system also that number of average size of trades have increased in the exchanges also, which is kind of reflective of your thing also. But any chance or any view on possible monetization of this mutual fund distribution because we seem to be one of the major movers and shakers when it comes to SIP, right? But anything on the horizon on that front?

Lalit Keshre

executive
#52

Yes. We'll share with you when we kind of come up with something, yes. But primarily we -- yes, yes, we'll share with you if something happens.

Operator

operator
#53

The next question is from Nidhesh Jain.

Nidhesh Jain

analyst
#54

I have a question on the lending business where the disbursements on a Y-o-Y basis has moderated. And if I look at FY '25 financials, in the expense line item, there is, I think, credit loss of almost INR 70 crores. If I allocate to the unsecured book on your own balance sheet, that translates into 7% credit cost. So is this reading right that on your book that you have originated on your own balance sheet, the credit loss was around INR 70 crores on a book of INR 1,000 crores?

Ishan Bansal

executive
#55

I think from a book perspective, I think we are more closer to INR 1,250-odd and hence, this number is slightly lower in percentages. And some of these are like variable in nature. We are still in a phase where we are stabilizing our book from a vintage perspective. So this business is just 3 years old, and we are closer to where I think it will get stabilized. We have seen, I think, from a cost of provisioning perspective, it has come off compared to the last quarter. And that's how we think it looks more stabilized now compared to earlier.

Nidhesh Jain

analyst
#56

So what will be the strategy on using your own balance sheet for loans? Will you be focusing on unsecured loans going forward or...

Ishan Bansal

executive
#57

So idea is to actually create a healthy mix between secured and unsecured. And you can see in the last quarter itself, the secured business has grown much faster, both in disbursement as well as on the book side. And I think that will keep on continue in the coming quarters as well. And we want to, in longer term, have a healthy mix of both of them.

Nidhesh Jain

analyst
#58

And for unsecured, it's a completely digital process. There is no physical process in terms of collections or underwriting?

Ishan Bansal

executive
#59

So collection obviously is a mix of digital and physical. But on disbursement side, it is 100% digital. And that's how we operate both on book as well as on the distribution side.

Operator

operator
#60

The next question is from Aman Dugar.

Aman Dugar

analyst
#61

I'm Aman Dugar. I'm from Nuvama Wealth. Congratulations on a great set of numbers. I just wanted to have some data keeping questions. So just wanted to know as of like H1 FY '26, what is your loan book size for the personal loans? And what is your LAS book size?

Ishan Bansal

executive
#62

Lalit, do you want to answer? Bimani?

Lalit B

executive
#63

Our personal book size is INR 1,140 crores and our LAS book is about INR 60 crores.

Aman Dugar

analyst
#64

And just a follow-up, like what has been your AMC revenue this quarter?

Ishan Bansal

executive
#65

It will be very small.

Lalit B

executive
#66

It is about INR 17.99 million, very insignificant at this stage.

Operator

operator
#67

We'll take the next question from Nagendra Maurya. As there is no response, we will move on to the next question, which is from Bhuvnesh Garg.

Unknown Analyst

analyst
#68

A couple of questions from my side. So firstly, on your cost to serve. So if I see quarter-on-quarter basis, the cost to serve has declined, whereas our number of orders and other business metrics have improved. So if you can just elaborate in what has led to this decline?

Ishan Bansal

executive
#69

So cost to serve has actually two components. One is on the technology cost side, and the second is on the transaction-related costs. I think the transaction-related costs would have still increased, but our technology-related cost actually has come off. We have done some optimizations in last quarter, which has helped us to reduce this cost. And we've been kind of running at a significantly higher capacity just to maintain, good -- you can say, uptime for our customers. And hence, there is still an opportunity to optimize some of these costs in the future.

Unknown Analyst

analyst
#70

Sure, sure. Understood. And second thing is on revenue per order. So if I see it also increased on a quarter-on-quarter basis. So is it -- did we take any pricing action in the last quarter? Or what is the reason for this increase?

Ishan Bansal

executive
#71

So there is a mix of multiple, I think, three reasons. One is the average ticket size helps us increase the revenue per order. The second thing is the pricing action one we took in June last year -- June this year was fully baked in, in this quarter. And the third is basically the mix between how cash and derivatives kind of business changes that also kind of changes the revenue per order for us.

Unknown Analyst

analyst
#72

Sure, sure. And just on your advertisement and customer acquisition cost. So if you can just give the breakup of into advertisement and customer acquisition cost? And how do you -- how do we see this trend going forward, advertisement separately and then customer acquisition cost separately?

Harsh Jain

executive
#73

Yes. So Bhuvnesh, we don't look at the cost like this. We look at the cost to GROWW as a consolidated cost of every activity that we do. And we -- because these activities are also a little -- I mean, they are not done across, they are done when there is an opportunity. So the right way for us to look at the customer acquisition cost is whatever we spend for the marketing activities, we use that and divide that by the new customers that come in during the time frame, and that becomes our cost to GROWW in CAC.

Unknown Analyst

analyst
#74

Sure. Any particular targets you have, any advertisement campaign you are planning to run, I mean, in coming days or anything of that sort?

Harsh Jain

executive
#75

No. As of now, I mean, we keep on doing these activities. And as and when there's an opportunity, we participate in that.

Unknown Analyst

analyst
#76

Sure, sure. Sure. And just the last question. If you can share the data on number of Demat accounts that we have as on September or as on June?

Ishan Bansal

executive
#77

We actually don't track the Demat account number. Having -- we feel that's not the right metric to look at because customers who don't transact is very difficult to kind of retain as well. So the customer who is transacting with us is the right customer to look at.

Operator

operator
#78

The next question is from Mayank Agarwal.

Mayank Agarwal

analyst
#79

Mayank here from TRUST Mutual Fund. So a great set of numbers. And also I appreciate what you guys have done in a short -- such a short span of time in terms of technology, in terms of platform, in terms of revolutionary products you have created. But now you are still young, you have enough firepower in terms of cash in your bank account and also capital assets, technology assets and whatnot. Just wanted your view what is -- are your plans -- major plans in next 2, 3 years? What do you want to do next? Is it would be something same what you are doing? What could be the opportunity for you? Or what's your vision for next 2, 3 years? And definitely in GROWW, not outside what you want to GROWW? What do you want to do ongoing growth? That's my question.

Lalit Keshre

executive
#80

Mayank I will answer this. See, in general, our philosophy has been kind of pick -- take products which customers want and then kind of be super focused on them, spend a lot of time with these products, they've carved the best customer experience and then kind of -- and keep building. So if you look at our history also of last 9.5 years, this is how we have done. Like we don't launch everything in one go and so on. Next 2 to 3 years, I think we are kind of super focused on the few of the products that we have taken up, like as one big data point that we are seeing and we have also elaborated in our documents earlier that a lot of our customers now are kind of becoming affluent and they need wealth management. Wealth management is going to be a big game for us going forward. Of course, like broking kind of will continue kind of focusing and continue growing that. And then in broking also, there are like a bunch of products that we are kind of launching. As Ishan spoke about MTF, right, which is a relatively new product. Again, a lot of -- again, a lot more products need to be built there. Commodities, we are -- we just launched a few months back. So that is going on. So in general, this is the philosophy like remain focused. And then like we have a long list of products that we'll continue launching. But for this time that you asked about, we are kind of focused on these set of products.

Operator

operator
#81

The next question is from Pratyush Agarwal.

Unknown Analyst

analyst
#82

This is Pratyush, from Marshall Wace. Can I please ask similar to your comment on the MTF book where you feel there is a fair market share that is yet to be tapped. Could you also speak about generally in broking, obviously, you've done a great job over the last 5, 7 years. But then from here, do you think there is still a lot of fair share, market share to be gained? Or do you think now an incremental unit of market share gain will be much, let's say, slower or difficult compared to the past?

Ishan Bansal

executive
#83

So the incremental market share for us is already higher than our kind of current market share. Hence, we are confident that it can keep on growing at least in the near future. Obviously, there will be a time at which we'll come to -- both these numbers will come close to each other and it will become difficult to increase the market share on the user side, that's what I'm talking about. Second, on the user side itself, our users are still young. They are still growing in their life and hence, order per user or even size of the order, et cetera, are growing. And I think we can keep on seeing that growth happening in the future as well, which will help us increase our market share on the cash ADTO as well as derivative ADTO. And then the third thing is on the penetration side. So some of the products like MTF, commodities, et cetera, where the penetration still on our customer base is very low. And hence, as the penetration also keeps on growing, the market share on those products will actually grow much faster because the meditation will be a much larger growth rate factor than the growth of the customer as well.

Unknown Analyst

analyst
#84

Got it. And if I could also ask in the mix of total income, what do you think happens between derivatives and cash going forward in terms of mix?

Ishan Bansal

executive
#85

So derivatives already has come off from earlier numbers. I think it will probably come up further as well. And the reason is, one, we are seeing a lot of growth in the other segments, especially cash is growing really fast. Mix of -- MTF is also helping cash grow because the brokerage part is counted in cash. And then we have recently launched commodities. I think we think that will also start contributing a significant part of our broking revenue in the coming future. And hence, the equity derivative piece will get more diversified.

Unknown Analyst

analyst
#86

Got it. And do you have some number in mind where you feel comfortable that you are at the mix that you're thinking in a couple of years?

Ishan Bansal

executive
#87

So I think it is beyond 50%, definitely, it can come below 50%. But that is like an output number the way to look at where if everything else goes or grows faster, this definitely can come off. But some of this will happen because wealth will start contributing, commodities will start contributing just as a way to kind of squeeze the 100% into other products will also reduce this 57% in the coming quarters.

Operator

operator
#88

The next question is from Mohit Surana.

Unknown Analyst

analyst
#89

Just two questions from my side. One is that when I reverse calculate the order pricing for cash orders are now touching high teens. So once we kind of reach our fair share, which we are envisaging on the MTF side, what could a per order pricing on a cash order look like? Second is that since a lot of water has flowed through after the 2Q results, could you give us a more recent trends of how the MTF book is shaping up?

Ishan Bansal

executive
#90

Got it. So on the first one, the way I think you are right that as the MTF proportion will go up, the yield will go up. And yield has other factors also like order size. And the third factor is also on -- today, it includes our DP-related charges as well. And hence, how much of the sell versus buy happening also kind of contribute to that. It's very difficult to actually put a number to it, but we think every quarter, if MTF today is contributing somewhere around 3% to 4% of this brokerage as the percentage goes up, this number will keep on going up. If it doubles, then probably today, because of MTF, I think INR 2 is getting added. And hence, every like 2%, 3% add in MTF will have another INR 2 added to the revenue -- on the revenue side.

Unknown Analyst

analyst
#91

In terms of penetration, right?

Ishan Bansal

executive
#92

In terms of ADTO -- MTF traded ADTO in cash.

Unknown Analyst

analyst
#93

Got it. And could you also talk about the MTF book accretion past the 2Q, at least qualitatively, how it's shaping up?

Ishan Bansal

executive
#94

So it is again growing, kind of difficult to say a number middle of the quarter because it's actually relatively variable depending on the day you are looking at it as well. Fridays, it will behave differently versus on a Monday as well because people try to optimize cost between weekends. So hence the quarter end number will be probably a better way to look at it.

Unknown Analyst

analyst
#95

Got it. So accretion will be in line with what we saw in the 2Q, right? 3Q should largely be in line with that?

Ishan Bansal

executive
#96

Difficult to kind of give a comment on that.

Operator

operator
#97

Ladies and gentlemen, we will be taking last two questions for today. The next question is from Prayesh Jain.

Prayesh Jain

analyst
#98

I was just looking at the disbursement by partners. Now that piece of the business actually for the industry has been showing some decent growth in Q2, whether we look at any other player. But for us, there is a decline there. Any thoughts sir as to how -- what caused that and how do we kind of see the traction going ahead?

Ishan Bansal

executive
#99

So there are multiple reasons, I think, that went through like an up and down in some ways. One is obviously, the market-related reasons where there was concern on unsecured lending itself. The second piece actually was more specific to us where we actually created a separate app for credit business. And as we were moving customers from our existing product to that, there was a transition period which led to that drop for intermittent time.

Prayesh Jain

analyst
#100

But do you expect this to kind of recover and kind of gain moving ahead?

Ishan Bansal

executive
#101

So we again -- it is already doing recovering from that perspective, but when and how it will happen is yet to be seen.

Prayesh Jain

analyst
#102

And if I look at the order, if I divide your ADTO by the number of orders or multiply by [indiscernible] I'm still not getting an increase in the value per order, right? So what -- is the MCF contributing to the major increase in the realizations in the CAC segment only in this quarter, but that is not visible in the number right now.

Ishan Bansal

executive
#103

Yes. So quarter-on-quarter, you're right. I think the order size is almost same. It is more related to two things. I think one, the pricing piece that we discussed and the second is MTF piece.

Prayesh Jain

analyst
#104

Okay. And just last question on this MTF again. So as you were explaining almost INR 2 get added to the realizations from the MTF is on the book, right? Assume a certain churn on it, right?

Ishan Bansal

executive
#105

So roughly today, MTF as a percentage of cash ADTO is around 3% to 4%. And because the pricing on MTF is different. And hence, it is adding to a INR 2 of realization extra per order.

Operator

operator
#106

This will be the last question for today from the line of Jayant Kharote.

Jayant Kharote

analyst
#107

Just one specific question on commodities. How is the traction? What is the number of users that are using this product right now? And specific to this, what is the behavior that we are seeing? Are we gaining market share since we recently opened up this product, meaning our users may have used other platforms for this one. So is this market share coming back? Or are we seeing adoption of this product for first-time users? And going ahead, is the latter going to be the thrust area for us?

Ishan Bansal

executive
#108

So already, I think we are seeing a good growth. We had a DTU of around 20,000 to 30,000 also happening on this product. And I think this will keep on growing in the future as well. What is -- where the customer is coming from is a mix of both. I think some of the customers been using commodities outside of GROWW. I think -- but that is a smaller number today compared to the first-time customers. I think first-time customers is already a bigger component, and we think that will obviously become a larger reason for the growth in the future and not only growth for us, but growth for the industry as well.

Jayant Kharote

analyst
#109

Do you think your market share over here as well needs to be reflective of your overall market share? And how fast do you think you can reach there?

Ishan Bansal

executive
#110

Definitely. I think we think everywhere we should reach to our kind of fair share sooner than later. But again, we feel in commodities, it can happen faster because it's less -- it's more of a transaction business compared to MTF, which is more of a book business. Hence, I think commodities probably will reach to the fair share sooner.

Jayant Kharote

analyst
#111

Just following up on this one. Can you just tell us what is the -- what are the qualitative steps that you can take to increase adoption of a certain product, let's say, in commodities in this case, which will also help us understand as a platform, if you want to drive -- again, we understand you don't want to drive the customers towards any product. But if you, again, want to expose the customer to newer products, what are the qualitative steps that you take?

Lalit Keshre

executive
#112

Yes. So Jayant, see, I think, again, like it's -- we are building more full-based platform. So customers kind of will enable the discovery, which is very well. So customers find what they are looking for. And we avoid any push. So in general, the culture that we have set is we don't talk about this. So there are no purpose incentive for any product manager or any person in the company. So it's our job to enable very, very seamless discovery for the customer and then customers kind of figure out.

Jayant Kharote

analyst
#113

Do you help enable communities formation around products?

Lalit Keshre

executive
#114

No, we don't.

Operator

operator
#115

As that was the last question for today, I would now like to hand the conference over to the management for closing comments. Thank you, and over to you, sir.

Kunalraj Singh Chhabra

executive
#116

Yes. Thank you, everyone, for joining the call today. Appreciate the comments and the questions that we received and look forward to further discussions and conversations on this. Please feel free to reach out to either of us via the e-mail that we've shared on the IR website. Thank you so much once again.

Operator

operator
#117

Thank you, members of the management. On behalf of GROWW, that concludes this conference. We thank you for joining us, and you may exit the meeting now. Thank you.

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