Booking Holdings Inc. (BKNG) Earnings Call Transcript & Summary

November 18, 2020

NASDAQ US Consumer Discretionary Hotels, Restaurants and Leisure conference_presentation 30 min

Earnings Call Speaker Segments

Mark Stephen Mahaney

analyst
#1

All right. Good morning, everybody. It's Mark Mahaney, Head of Internet Research here at RBC. Thrilled to have is our next presenter and session, Glenn Fogel, who's the CEO of Booking Group Holdings. We've got 30 minutes. [Operator Instructions] And with that, Glenn, thanks a ton for joining. We've kind of glibly -- overly glibly referred to this as the vaccine conference because this is the first investor conference after we've had what looks to be very constructive news about vaccines and the potential reopening of cultures, economies, societies, et cetera.

Mark Stephen Mahaney

analyst
#2

I think it's fair to say that Booking has been one the most negatively impacted businesses. Talk about how you think about the recovery of Booking's fundamentals and business in the wake of, hopefully, some successful vaccine news by deployment. How long do you think it could take for a recovery in online travel to really occur?

Glenn Fogel

executive
#3

No, first, Mark, thanks for inviting me. Thanks for having me. I always liked doing this with you. It's always been a real great time to get, again, information out to investors. And actually, I just enjoy talking with you. So great first question, of course, because that's what the news everybody is looking, at is the incredibly wonderful news coming out of the pharmas about vaccines that are showing incredible effectiveness. And it's just wonderful. And on the other hand, though, it's not exactly a giant surprise as everybody's been talking to that. We'd probably get some sort of news in the fourth quarter, and we've gotten the news now, just as was expected for a very long time. So no big surprise here. And we certainly were putting together our projections trying understand what the future looks like for us based on all that good news that we all expected to hear, which we have now heard. So it really doesn't change anything. Not a lot of changes happened here. We recognize that it's great that there are effective vaccines, but we also -- the same thing that people have talked about, there would be news that they'd be hopefully effective fourth quarter or first quarter. It was always coupled with, "But it will take a long time to roll the stuff out." And we all know that. And the more we read about these things about logistical issues that could get some of the stuff out and how fast people will start being inoculated, vaccinated and what that means, it's not as though there's a light switch around that we just flick a switch, and all of a sudden, we all go back to 2019. That's not the way it's going to be, and we all know that. So we still believe it's going to take years, not quarters. We've talked about a U-shaped recovery into the fall and winter. Look, we're all hopeful that people will be protected quickly, and we all hope that these -- what are increasing rates of infection peak could start coming down quickly. We all hope for that, too. But everybody should be aware that this is not a, "Okay. We're all back to normal." Because that's not what it is.

Mark Stephen Mahaney

analyst
#4

Thanks for the -- it makes sense, Glenn. So when you say it could be years, not quarters, as you have to do some planning for your business out in the next couple of years, do you assume that we recover to 2019 levels by '22 or '23? Do you have a specific year in mind? Or this is something that you just constantly update and revise and it's just too hard right now to make that kind of call?

Glenn Fogel

executive
#5

Yes, the latter. Look, we've got scenario planning. We have, "If this, then that", "If this, then that", and obviously, we always have to try and plan ahead in terms of what kind of investments to make today for the long run. And that's what we're doing. But in terms of trying to come out and pinpoint, "Okay. We will pass 2019's numbers on this exact day, week, month, even quarter, year," no, I'm not going to do that. What I'll say is that we are very hopeful that these vaccines will be effective and will stay effective, by the way. Let's not forget that part too, everyone. We all are thrilled with the effectiveness that has come out of the several months of testing right now. But we'll also be even more thrilled if we find out a year from now that the effectiveness of these vaccines are still up to these numbers that have been published. Wouldn't that be wonderful? But nobody knows because we haven't had a year of testing yet, have we, of these vaccines. So we'll see. Regardless, we've got a plan for the future, and we are doing that.

Mark Stephen Mahaney

analyst
#6

Glenn, just the big negative question. Do you at all -- are you at all concerned that there's going to be some just fundamentally permanent negative -- even if we have a fully distributed vaccine in the middle of next year and everybody gets vaccinated, are you concerned that there are going to be some permanently impaired parts of travel? Do you think that there are -- 10 years down the road, do you think we're just not going to -- what's the risk level that we just don't recover in a meaningful period of time, 5 to 10 years, to 2019 levels? What's that risk like in your mind?

Glenn Fogel

executive
#7

I think there's a higher probability that certain types of travel that was done in the past is going to not be done as much. So absolutely 10 years from now, there's going to be more travel than there was in 2019. I have no doubt of that in 10 years from now. But the question is, though, as a percentage of travel, how much business travel, corporate travel, what share will that be of total travel in the future? And I just look at myself first, myself. I'm not going to do as many long-haul trips that I'm meeting just with one person. I mean, it's just an incredible use of -- hard use of time and money. Why would I do that when I can have really good video communication with one person or one company? And I think a lot of other people are thinking about that too in terms of the cost of travel for corporate corporations. Will that be something that people will look at very closely, that will reduce the number of trips and not do as many. Certainly, there'd still be corporate travel. It's not going away. But I think, as a share, it will be lower. Now what does that do for the economics of travel? Because we know our supplier friends, the airlines and our hotel friends who are -- who have been able to make a lot of money off the front of the buses, they say, oh, those first-class seats up at the -- in front of the plane or the very expensive 5-star hotel rooms, things like that, I think there's going to be a change. And I think that's going to mean that the supplier is going to have change. So that could be, in the long run, effective for us because we're more leisure than business. So it could be beneficial in the long run. But again, that's something that I think will happen, but not my -- not something I'm really thinking about much right today because today, we've got other issues to deal with.

Mark Stephen Mahaney

analyst
#8

Glenn, can you remind us what percentage of your bookings are business? Is it somewhere in that 5% to 15% range that would be self-managed business corporate travel?

Glenn Fogel

executive
#9

So here's what I'm going to say. I'm going to say, first of all, right now, it's pretty small right now. Really small right now. But I think you were referring more to in the past.

Mark Stephen Mahaney

analyst
#10

Yes.

Glenn Fogel

executive
#11

And the past, it's really hard to know. We have -- so we do self-surveys and stuff, is a business -- am I going to be able to click this business or not? And you'd say, "Wow, somebody is doing a one-night stay in a major center city type there." That's probably a business who's using that check in or not. And we go around -- I'm not going to go back to that number. And I'll tell you why. Because nobody knows what the future is going to be. We really don't. You can look at some of the stuff we said in the past. But nobody knows yet how fast and what level that's going to come back from. And don't want to -- I want everybody to think real hard about, "Gee, it's a new world coming down the pike." And in terms of modeling this out, I'm not sure if you can depend on whatever it was done in the past.

Mark Stephen Mahaney

analyst
#12

Okay. And then I just want to tease out your comment, Glenn, because I think it's really important about the impact on economics. Leisure travel, for most, just in the lodging business is, I think, the less profitable part of lodgings for the major lodging companies. And so I'm trying to understand what your perspective is on this. Is it that as corporate travel probably -- as that front of the bus probably gets smaller, does that mean you may actually get more leverage with hotel suppliers because you'd become more important to their economics because leisure travel is a bigger part of their business?

Glenn Fogel

executive
#13

Could be, could very well be. And as you know, we are -- we've never been big in the -- what is known as the travel managed area, the TMCs, the Amexes of the world. Those guys can do that big company corporate travel. That's not been our area. But if I'm a supplier, and I'm no longer getting that business, I got to be looking around where am I going to get from. And that's the leisure area. Well, who's got leisure demand? Well, we have leisure demand. So you're absolutely right, Mark. I think that could be something that bodes well for us in the long run. But again, that's a long run thing, not today, not tomorrow. The other thing to think about as well, on how the market is shifting. And I'm going jump -- it will just sound a little different, but I think it's an important thing to factor, is what's going to happen to supply in general? I mean, we have issues of -- issues thinking about, will some hotels may not be around in the long run? Possible. But then you have all the new supply coming in from alternative accommodations. And my thinking is the more supply is actually going to overpower the overall changes in the market. And that, again, bodes well for a distributor who's got a lot of demand. If I'm a hotelier, I got to worry -- now I got to worry because now my corporate travel is diminished, but now I got to compete a lot more with the alternative accommodations because the whole thing that just happened from the pandemic is the -- there's been a step function in terms of the number of people who have been exposed to that product, and they're not going to forget about it going forward. So you got 2 issues there, which, again, positive for a distributor.

Mark Stephen Mahaney

analyst
#14

Okay. Okay. Let me go right there then in this alternative accommodation. So -- and I know you've disclosed it. I'm doing this off the top of my head. I think you'd said that in Q2, alternative accommodations were something like 40% of bookings. Lodging bookings in Q3, it was more like 30% to 35%. And our estimate was that prior to COVID, it was more like 20%. So you've seen the step up. And your -- you feel like it's a reasonable conclusion that, that's probably a structural improvement. We're going to have people just in the future. Alternative accommodations is going to be increased as a percent of the mix for leisure travelers as a permanent thing.

Glenn Fogel

executive
#15

Yes. So let's go through the numbers a little bit and then think how things are going to play out. So 40%, second quarter, that was the share for the new bookings that were alternative accommodations. Of course, that means 60% we're doing hotels. And then third quarter bookings, it dropped, and I think it was about 1/3, let's call, which is right the middle of what you were saying there. Now both those were higher than the year before, 2019. So shares were up on that. In fact, in the third quarter, it wasn't that much of an increase in the share. Actually, a couple of points only in the third share -- in the third quarter. But here's the thing. The second quarter, of course, was where people were booking for the third quarter. The third quarter, people are booking for the third quarter. So it all got dumped into the third quarter, the actual stays, and that's what people were looking at. The key thing for me is that once somebody has tried this, you don't forget about it. And yes, maybe you won't use it the next trip, but you're certainly going to be going to think about it. And what that does is it's accelerated a trend that have been happening for a long time, which is more and more use of alternative accommodations. There had been a trend. And the pandemic has brought forward that trend. It's brought forward people who may not have thought about this for until next year or the year after. Well, now more people are thinking about it. And that is something that, of course, as a distributor, and us, who have really the largest of both hotel and alternative accommodations together, that's a great advantage for us. Because when people come to a site, decide where to stay, many times, they really don't know. They really don't know. We see in the way people come on to our site and go use our app, and they're looking at different stuff. They look at a hotel. Then they look at a home. Then they look at a hotel. Then they look at a home. And then they make a decision. So we have a great advantage having all the types of accommodations, one-stop shopping, not having to go from site to site to site and then make decisions. It really is a much easier way to do things.

Mark Stephen Mahaney

analyst
#16

Okay. Let me keep throwing on that. So if alternative accommodations becomes a bigger part of your business -- well, becomes a bigger part of leisure travel, it's beneficial to a distributor like you because you have more inventory and then maybe you have higher match rates. The unit economics, does that change? Is it more profitable for you to sell alternative accommodation versus a traditional hotel lodging? Is it less profitable?

Glenn Fogel

executive
#17

Well, in the past, and we've always talked about this, our alternative accommodation is nicely profitable. That's the past. Of course, we're all in a new world of everything right now. One of the key things is, of course, is not all -- the take rates are generally the same. That's not the issue. The issue is how efficient can you be with a different kind of supply. So there's always a scale issue. So if you're dealing with individual homeowners or something like that and you're having to set them up and you're going to have to deal with them when there is some sort of an issue, or customers also, higher contact rates on the alternative accommodations that on hotels, those costs can make it generally less profitable than the hotel does. Our job is to continue to make things more efficient, make things smoother, using all the tools that we're creating to try and bring up the efficiency of all our products. So in the long run, I don't know how it's going to play out. If in the long run, people are going to be able to stop asking questions like, "Well, are there towels at this home or do I have to bring my own towels?" We can come up with a better way of getting that answer so that the person is not actually using up a customer service operator's time. So we'll see. But I'm hopeful that we will continue to improve the profitability of the alternative accommodation.

Mark Stephen Mahaney

analyst
#18

Okay. Okay. Let me switch gears. You've had to, unfortunately, have some layoffs, I think, the first time in Booking's history during this crisis. I think you announced something like almost $330 million to $380 million in run rate savings. Booking has always been known for being a highly profitable, highly efficient business model, running for years at 40% EBITDA margins. Assuming that you're back to 2019 and then higher levels at some point in the next 3 to 5 years, is there a reason to think that Booking comes out of this as an even leaner and meaner business model with higher margins than it was pre-COVID?

Glenn Fogel

executive
#19

Well, first, it's quite correct. We -- at Booking Holdings, we have a number of different companies and we have been through layoffs in the past. And I've actually been -- I had to participate them in the past. And it emotionally doesn't get any easier just because you do more of them. And we did it back when the bubble burst in 2000, 2001, and we had to do it again in the recession in 2003. So we've been through letting people go. We know how a tragic that really is. I don't -- I never want to think about it is easy or some that just as a, "Oh, it's fine. It's not a big deal." It is a big deal. We've done it, and it's still hard even now while we're in the middle of doing this. And you're right. We do want to be efficient. We try and be efficient. We try and maintain good margins. The trend over time, though, and we talked about this, our strategy, building out a connected trip using payments. And there are a lot of elements that the actual operating margin of these different products and different things we're doing actually is going to lower the overall average margin, the number, but absolutely where you want to have more margin dollars. We want to get to grow the bottom line. But as a margin number and the operating margin you're talking about, which a lot of people look very closely at, you got to expect there will be pressure over time as we continue to bring in more lower-margin business flights. We don't make a lot of money on a flight, but it can be very important for the connected trip. Same thing for much of the other things. So I think that people have to be cognizant that while we may not have the same high operating margins, we will be having lots of high operating dollars.

Mark Stephen Mahaney

analyst
#20

Okay. Okay. Let's stick with the connected trip then, Glenn. And how about -- where do you think -- and I know this is almost impossible to answer in this environment, but how far -- how well do you think -- how much of the connected trip do you have connected? Do you feel like you have connected and you'll be able to really show that post-COVID?

Glenn Fogel

executive
#21

Yes. So we're making progress in a lot of different areas. And I am very pleased with the progress being made, even given the incredible difficulties that are going on right now. So the fact that we got a flight, for example, in the States for Booking.com even in the middle of all this terrible pandemic, I mean, compliments to the team doing that. The things that we would do in ground transportation for a very long time, great stuff there. Bring in amusement as a source for our traction product, very nice there. And progress were making in payments, which is the glue that brings it all together. So we are making progress there. But a lot of the stuff, very, very early. People have asked me questions about, "So how is the flights going?" I'm like, "We just got it up in the U.S." It is not like there's a lot of demand there right now. So it's going to take some time. But I am pleased with the progress we made, and certainly, I am going to be even more pleased when I can bring out and show how effective it is in making our customers more loyal and coming back direct. And on the other side, showing all the merchandising opportunities for all our suppliers to be able to bring in different components into the trip that will enable our partners to do even better.

Mark Stephen Mahaney

analyst
#22

Which part, Glenn, of the connected trip, there's a couple of different elements you've mentioned, do you think could be most material to Booking? Is it flights? Is it payments? Is it local activities?

Glenn Fogel

executive
#23

Oh, God, I'm so tempted to say, yes, and call it a day there. But one thing else, of course, is payments is a very important part of it. It's not something where we're going to make money upfront, but it's the glue that binds everything. You can offer a credit to somebody within the connected trip and make it seamless and frictionless and easy to -- in any place for any of these things is a very important part, too. Look, it's all important. Obviously, one area that we do like about flights is a lot of people start their trip looking at flights first. So it's a way for us to get in front of that customer right away. Good thing there. Of course, ground transportation, we like because you can make some good money on it. But even more so, it really provides a differentiator. And we've talked with customers who have been just thrilled we've offered up to them the exact ground transportation they needed based on the size of their party, where they're going, et cetera, with the trip and seeing a great price for it because the supplier was willing to give us a reduced price of what they would have offered to the public. They're giving us a special price because we're bundling it in, we're packaging it in and using it in a very narrow, close user group focus. So those things are really great. And it's going to take time. Look, it's going to take time, but I really do believe that the frustration level of travel is still extremely high. And the connected trip is truly one of the ways to help reduce that friction, brings back the loyalty, brings back the direct. And it's one of those things where you hope that the flywheel just grows faster and faster.

Mark Stephen Mahaney

analyst
#24

Okay. So then I want to come back to alternative accommodations, and we've had a couple of e-mailed in questions, typed in questions on this, too. In the last couple of days, there's been a fair amount of new disclosure on the alternative accommodations market, on the growth of the market, on its recovery -- potential recovery during this pandemic, the resilience of it, on the unit economics. In some of that new disclosure, is there anything that you find interesting as it relates to Booking?

Glenn Fogel

executive
#25

Well, I haven't looked through those new disclosures yet, but I certainly will -- and of course, one person's opinion or group of people's opinion. Look, I think the thing to look at this is there's no change from last week before new disclosures to this week in terms of we all know. The trend that I talked about earlier has been going on for a very long time, and people do like the alternative accommodation business. That being said, they also like hotels, and that's why offering both is a great thing. We also know that there is more pressure against the alternative accommodations area coming from the regulatory point of view. We are -- many, many popular tourist places are having -- are causing issues. There are issues in these places because the people who live there feel that there are just too many tourists or the tourists are too concentrated and they got to be spread out and/or they feel that there are people who aren't paying taxes appropriately. Lots of different issues. Look, we want to be a very good corporate citizen in the area of making sure that the alternative accommodation market, which is important for so many stakeholders, is built out in the right way so it's a win-win-win for everybody. And we've always tried to do that and we're always going to continue to try and do that. But I do believe it will continue to grow. We'll continue to be there, continue to build it out. There's parts of the world where we're better at it than others, and we're going to concentrate more on the areas where we perhaps are under-indexed in that area. But I do believe that it is a great growth opportunity for us.

Mark Stephen Mahaney

analyst
#26

Super. Here's another great question that came in. Prior to COVID, you talked about trying to get more traffic to the business organically. You had brought the amount of direct traffic to Booking and its assets above 50%. Is there a reason, do you think, that COVID, the COVID crisis would have accelerated that shift towards organic traffic booking, accelerated the shift?

Glenn Fogel

executive
#27

I think it's so hard to try and tease out from anything that's going on right now and use that as a basis for the future. I just wouldn't even go there. I mean, it's just a very strange world we're operating in right now. And I think that the way to think about looking for the future is go pre-COVID for a better sense of what's going to happen in the long run. And yes, we have our direct and we talk a lot about it, how important it is. And we're going continue to work on that because that is a strategic goal for us, to make sure that people come to us direct because we're offering a better service. And that's really the secret sauce to the future.

Mark Stephen Mahaney

analyst
#28

Do you have a stretched goal of what percentage of bookings or traffic you would like to have coming direct? Like you've announced that you're above 50%. Would you -- for you, is wildly successful 55%, 60%, 65%, 70%? What's widely successful to you?

Glenn Fogel

executive
#29

Now I'm a firm believer that more is better, but there is a peak in there. And what you don't want to do is, yes, you got a great direct number, but if you're not growing because you're not getting a lot of growth, that's not good. So if there are places you have to go to get that customer to come first, other ways, it's not direct, but you've got to go get that customer. And that's the way to get them, get them to come in, try it once and then turn them into a direct down the road, that's fantastic. So I'm not going to purposely -- "Well, direct is all about. Hey, let's not do any marketing and all that. We will stick with a much higher direct." That would be really foolish. So we're going to continue to operate, of course, in all the different channels where we can get customers, always be careful about how much money we're going to spend on it. And one of the factors that we do look at closely is, does that channel produce customers who then switch over and come direct? Or do they never come back direct? And that matters in terms of what kind of money you want to spend on that channel.

Mark Stephen Mahaney

analyst
#30

Glenn, I remember we did an investor meeting in the middle of March, kind of really in the teeth of -- the first teeth of the COVID crisis. And I remember asking you at the time, how would you -- what would you be looking for, for signs that -- of an eventual recovery? And I think at the time you said, search -- basic search traffic. Is that still what you'll look for to really see whether leisure travel demand is coming back? Is it already -- is there any sign at all in the last just 1.5 weeks that people are starting to at least start to search more for leisure travel?

Glenn Fogel

executive
#31

I think what's important is what I said right when we did our earnings call. And what I said in the earnings call was, the previous 7 days I gave a number on, doesn't -- I forget the actual number, it wasn't good. It was bad. And we see around the world. Infection rates are going up, not down. We see around the world governments are increasing restrictions, not reducing restrictions. So yes, in terms of one of the great ways to try and see what's going on is follow that search traffic data and see, are people beginning to look, are they beginning look? But also important to look at, another good indicator, is what the virus rate -- infection rate is. That's another good thing to say. But the third thing is -- I'd say, is, for us, it's important in terms of what we're going to spend in marketing and all that. Because you don't want to waste your money, but on the other hand, you want to make sure you get that customer when they're first coming in and thinking about travel. That's important for us. That's our role. As an investor, I would think it doesn't really matter. It's the long run that matters. Whether booking one week, they should have spent more that week on search money or not, it's kind of irrelevant in terms of the long run. Much more so, long run, is Booking going to produce a better service that's going, in the long run, bring back more people and keep them coming direct?

Mark Stephen Mahaney

analyst
#32

Okay. My colleague, Ben Wheeler, wanted to jump in with a question.

Benjamin Wheeler

analyst
#33

Glenn, to the extent that you think you might have gained any share in the U.S. hotels market over the past quarter or 2, how sustainable do you think that those gains are? What gives you confidence you can kind of maintain a large portion of those gains as we slowly get back to kind of normalized volumes?

Glenn Fogel

executive
#34

So we talked about how North America was our stronger region. We were very pleased about that. We talked about that in the earnings call. I am happy about that. And I think it's really keep doing what we've been doing, which is provide a great service, great value, make sure we're offering up the right products that people want to use, that's the way we do it. We just got to keep on doing it. And it's not going to be one of those things where we're going to be able to become fantastic in a quarter or a year, but something that we can keep on pressing, pressing, pressing, keep on doing it. And that's the way to do it. I think in the past, part of it was we didn't have as much focus. Perhaps, we wanted to take in all the parts of our business. So we've always been a global player, and we scale our business by trying not to make things so special or localized too much for any one particular area, and the belief that be a global player, to get up fast, you got to try not to fork the code too much, you got to try not localize too much at first. But I think now what we need to do is, and we are doing it, is more localization, really make sure that we are approaching the U.S. market in a way that the U.S. market should be approached and not trying to do just a generic overall whole world type thing. I think that is part of one way that we're beginning to improve how we're doing things.

Mark Stephen Mahaney

analyst
#35

And Glenn, one last quick question and it has to do with regulation in Europe. Any update on the potential outcome of the -- the potential that a Booking would be considered a "gatekeeper" under European regulatory law?

Glenn Fogel

executive
#36

No. I continue to read the same rumors and leaks that everybody else reads, and nobody knows exactly what the new rules will be and what the impact of them will be. We all recognize that it's going to take some time before anything is actually effective in becoming any impact for anybody. And we will continue to come out with our point of view of that, of course, we are not a gatekeeper. But nobody knows and we'll just have to keep on monitoring and continue to say our story.

Mark Stephen Mahaney

analyst
#37

Okay. Thank you. We're at the end of our time, Glenn Fogel, CEO of Booking Group Holdings. Thanks to Tom for joining us. I hope you stay safe. Glenn, hope to see you in person in 2021.

Glenn Fogel

executive
#38

Well, thank you, Mark. Thank you, team. Everyone, thank you.

Read the full transcript via the API

You're viewing the first half of this call. Get the complete Booking Holdings Inc. transcript — plus 251,000+ transcripts from 12,000+ companies, speaker segments, AI summaries and full-text search — through the EarningsCalls.dev API.

Get the API View API docs →

This call discussed

For developers and AI pipelines

Programmatic access to Booking Holdings Inc. earnings transcripts and 251,000+ others is available through the EarningsCalls.dev REST API. Plans from $24.99/month — full transcripts, speaker segments, full-text search, and the recently-added /api/v1/transcripts/recent polling endpoint for ETL pipelines.