British American Tobacco p.l.c. (BATS) Earnings Call Transcript & Summary
June 6, 2023
Earnings Call Speaker Segments
Operator
operatorHello, and welcome to the BAT's First Half 2023 Pre-Close Conference Call. Please note, this call is being recorded. [Operator Instructions] I will now hand you over to your host, Victor Buxton, Head of Investor Relations, to begin today's conference. Thank you.
Victoria Buxton
executiveGood morning, everybody. I'm Victoria Buxton, Group Head of Investor Relations. And with me this morning is Tadeu Marroco, our Chief Executive. Welcome to our 2023 first half pre-close conference call. I hope you're all well, and I'd like to thank you for joining us and spending the time with us this morning. Before we begin, I need to draw your attention to the cautionary statement regarding forward-looking statements as well as the notes and disclaimer contained in the trading update. Unless otherwise stated, our comments will focus on our constant currency adjusted measures, and all share data is year-to-date average to April 2023 versus full year 2022 average. I will now hand you over to Tadeu, who will make some introductory comments before opening the call up to Q&A.
Tadeu Marroco
executiveThank you, Victoria. Good morning, everyone, and welcome. Let me begin by addressing a frequently asked question: will there be a change in our strategy? The answer is no. I'm absolutely clear that our strategy is right and that we will execute on it successfully. I have been at the center of its formulation and implementation since 2019, and I'm confident that it will transform our business and in doing so, deliver long-term multi-stakeholder value. Our commitment to building a better tomorrow by reducing the health impact of our business through our multi-category portfolio of reduced risk products remains. Smokers must have access to better choices. This is now a reality for many smokers who have already switched to our reduced risk products. It also represents a commitment to consumers who continue to smoke and are yet to make that transition. So what is different now that I am Chief Executive? While I'm proud of our progress to date, rapidly building a GBP 3 billion New Category revenue business with profitability expected in 2024, in a fast-changing global environment, we must continue to evolve into an increasingly agile and progressive BAT. We will achieve this through sharper execution and greater emphasis on fewer, bigger priorities, guided by our market archetype model, which identifies different stages of New Category maturity, ensuring our priorities deliver on our strategy and are well articulated with clear business outcomes defined. As a truly global business, we understand that markets vary significantly by both category maturity driven by consumer tastes and preferences and, importantly, by different regulatory environments. In addition to taking a more strategically guided approach to resource allocation, we will continue to increase our engagement with governments, regulators and other key stakeholders on topics, including access to New Categories for smokers and regulatory enforcement. I have made it clear to my senior management team and the organization that we must operate to the highest ethical standards, and this topic must remain a priority for both our employees and business partners. Building and developing collaborative and inclusive teams has always been at the heart of my leadership approach. My commitment as new Chief Executive will be to nurture that fashion in BAT for our people, our consumers and our brands. Turning now to the trading, where I'm pleased with our performance in a number of key areas. We have increased noncombustible consumer numbers by a further 900,000 to reach 23.4 million in Q1, with continued good revenue growth and a further reduction in losses, meaning we are on track to deliver our GBP 5 billion revenue ambition in 2025 and profitability in 2024. Building on our strong momentum, we have committed to further incremental investment in New Categories this year, with the phasing of our investment plans weighted to the second half of the year. In Vapour, Vuse continues to extend our value share leadership to reach close to 40% share in key Vapour markets, driven by further strengthening of our leadership position in closed systems year-to-date in the U.S. Our PMTA for Vuse Alto remains under FDA review. This application further built on the foundational science of our successful submissions for Vuse Solo, Ciro and Vibe, and we are confident that a successful outcome will be received by the end of 2023, in line with FDA's most recent projected time frame. Globally, the modern disposables segment is driving incremental Vapour category growth. We continue to approach this fast-growing segment in a responsible way, consistently implementing our global Youth Access Prevention Guidelines and through initiating Take-Back schemes for responsible disposal. Vuse Go is now available in 40 markets, and our rapid geographic expansion continues. As part of our ambition to broaden accessibility of our reduced risk products, we had recently launched Vuse Go in emerging markets, including Colombia and Peru with encouraging early results. In THP, glo has had an underwhelming start to the year with glo category volume share being down 1.1 percentage points in key THP markets. Continued category volume share momentum in some key European markets has been offset by highly competitive environments in Japan and Italy. Recent momentum is more encouraging with our new glo Hyper Air platform launched in 4 key European THP markets, a step forward in what promises to be an exciting pipeline ahead. We expect that glo's performance will improve as we progress through the year, driven by activating commercial plants in Japan and Italy and further market rollouts of glo Hyper Air planned in the second half. In Modern Oral, Velo has maintained its clear volume share leadership in 15 European markets, supported by our pipeline of innovative new products. While our global Modern Oral segment share was down 1.8 percentage points, mainly driven by the U.S where we await the outcome of our PMTA for a new Velo product, our volume share of the total oral category was up 70 basis points in key Modern Oral markets. In addition, we continue to unlock emerging market opportunities with strong growth in Pakistan and a national rollout in Kenya following a successful pilot in key cities last year. I'm very clear that consistently driving value from our combustible brands is critical to generating value to fund further New Category growth and deliver substantial cash returns to shareholders. Our combustible brands outside the U.S. have been performing well as we address portfolio gaps and optimize pricing, driving group volume share up 10 basis points. However, group cigarette value share is down 40 basis points, mainly due to the implementation of commercial plans in the U.S. We are starting to see early signs of stabilization in the U.S. industry premium segment and have built sequential volume share since the start of the year. Returning combustibles to consistent value creation is critical to our multi-category strategy in the U.S. We are taking action, although it will take some time to carefully and thoroughly implement our plans. Due to the first half impact of SAP-related inventory phasing in the prior year, we expect our full year volume performance in U.S. combustibles to be second half weighted. In California, the long-term impact of flavour ban currently remains difficult to assess. Menthol products are reportedly still being sold illicitly due to the lack of enforcement and we have also seen elevated flavoured volume in surrounding states. We have anti-smuggling protocols in place and are doing our part to engaging with our stakeholders, including the State Attorney General's office to crack down on illicit sales. Our FDA-authorized products introduced at the start of the year are performing well as adult to consumers of flavoured tobacco products switch to legal non-flavoured alternatives. We continue to strongly believe that there are more effective ways to reduce tobacco harm, by encouraging more smokers to switch to scientifically substantiated reduced risk products. Our active capital allocation framework considers the macro environment, potential future litigation and regulatory outcomes and continued investment in our transformation. And I'm pleased that we have now reached agreements with the DOJ and OFAC. In Canada, the CCAA mediation process is still ongoing, and we expect this to conclude over the medium term. Given this and the more challenging and dynamic macro environment, it's vitally important that we take a pragmatic approach to our balance sheet. At the same time, we understand the importance of cash returns to shareholders and remain committed to our 65% dividend payout ratio over the long term. I'm pleased that by continued strong cash generation, we are making good progress towards reducing our leverage closer to the middle of our 2 to 3x adjusted net debt/adjusted EBITDA range by the end of 2023. This will provide greater business resilience and support future financial agility. And I'm clear that once the middle of the range is reached, we will sustainably return excess cash to shareholders. To conclude, I'm honored to have been appointed Chief Executive. Throughout my 30-year career with BAT, developing teams that deliver strong performance through inclusivity and collaboration has always been part of my leadership approach. I'm fully committed to enabling an increasingly agile modern BAT, one that is driven by our strategy, guided by our purpose and enabled by a focus on flawless execution. This will drive our transformation and deliver long-term multi-stakeholder value. I have great confidence that this can be achieved. We continue to maintain our full year 2023 guidance of 3% to 5% organic constant currency revenue growth with our performance expected to be second half weighted. And also mid-single figure constant currency adjusted EPS growth impacted by the time of the transfer of our Russia business and Belarus, which we expect to close in 2023. Thank you for listening, and I will now open up the call to your questions.
Operator
operator[Operator Instructions] The first question comes from the line of Rashad Kawan calling from Morgan Stanley.
Rashad Kawan
analystJust a couple from me. The first on the U.S., I think the price increases you've been taking in, in cigarettes, there have been -- seem to lag the industry a little bit. Should we read into that, that's a function of the revenue management actions you put in place last year around targeted promotions at all? And any update as to how these actions are playing out and whether you're starting to see it yield some benefit in terms of volumes? I know you talked about the premium segment kind of seeing some signs of stabilization, but any more color there would be helpful. And then the second question around kind of the CEO change. Can you give some insight into kind of the Board's decision there? And as you look into your tenure as CEO, and I recognize it's early and I know you mentioned, you don't expect a strategy shift, but what would you say are your top priorities kind of near and long term?
Tadeu Marroco
executiveYes. Look, thank you for the questions. On the U.S., let me give a kind of overview on the U.S. market first. The volume of cigarette has been impacted clearly by the post-COVID normalization. What I mean about that is the absence of fiscal federal and state stimulus. And this has been exacerbated by the fact that we have a lot of macro pressures which has resulted in a high single-digit market decline and some downtrading that we saw mainly last year. So -- more importantly, the price elasticity is still holding nicely at 0.35 to 0.4. And so we also saw, like we commented on the trade updates, some levels of stabilization -- some early signs of stabilization in the premium segment. So the price we took, taking all those things into consideration, the U.S., you cannot forget that U.S. is the most affordable market in cigarettes, second to Japan. And the elasticity, like I said, are still -- is similar to the pre-COVID period. So -- we -- you're absolutely right. We are taking into consideration the revenue growth management, and we are taking much more smart and target pricing and we are committed to do some commercial adjustments in our portfolio as well to cope with this new environment. So we spoke in the past about price laddering that we are doing as we speak. And we are absolutely leveraging on the strong distribution force that we have in the market. So I'm sure that we will -- we are seeing already some early signs of share recovered if we compare the January position to where we are now. And -- but this will probably take some more time so -- in order to get to the position where we want to be. So all in all, I think that the message is that we don't see any reason why the volume decline in the U.S. cannot come back to the normal demographics, declines of 4% to 5% in any given year. We have -- we are in the market which is very profitable and with still very benign levels of elasticity. Reynolds has a fantastic portfolio that needs some adjustment as we speak to cope with the macro pressures that we are facing. And we cannot forget that U.S. is more and more multi-category market. So we have Vapour that accounts to almost 10% of the -- in the menthol pool there in the U.S. And we are doing extremely well in vaping. The levels of incidents in Vapour is 15%, so compared with 19% of cigarettes. So we are doing extremely well and the progress that we are making in Vuse, not just on the share side, but also on the profit side, as well as with the help of the restructurings and the cost savings agenda that we have through Quantum, will help us to mitigate the pressures that we will be facing on combustible. So that's the U.S. So in terms of the Board decision -- yes, look, yes, there was no single event behind that decision. The Board unanimously thought that the -- they consider, I would say, the fast-changing environment. We have a very different economic cycle. We have heightened competitive activity, regulation and the Board took this view that there was -- it was a time to have a change in leadership and the leadership skills. And that's exactly what they have done in a short period of time to avoid disrupting the business. So like I said in my opening, I'm quite clear about the fact that we have the right strategy. So I want basically to -- will be a question more on how we deliver the strategy as opposed to what. So -- and the how will be, being much more -- I'm an evidence-based person by nature, let's put it that way. So I think that the how will be a much more sharpened way to do resource allocation in the group, will be leveraged on the latest change that we have done in terms of marketing archetype to be precise in terms of where we invest and the best return we can get from our investments. And we also want to have a more inclusive and collaborative leadership and culture across the group. And I think that these will be two very powerful ingredients to take this company forward.
Operator
operatorThe next question comes from the line of Gaurav Jain calling from Barclays.
Gaurav Jain
analystThree questions from me. So the first one is that you're saying BAT strategy is right. But if I look at the stock performance over any period of time, year-to-date, 1 year, 3 year, 5 year, 10 years, it has been the worst performing tobacco stock. So what do you think BAT hasn't gotten right?
Tadeu Marroco
executiveWell, Gaurav -- look, I'm not here to manage the share price per se. I think that the best way to address the share price weakness that you are referring to is really focus and persevering in what we are doing because we are making big inroads. Strategy of BAT at the very early stage was more complex than others. We decided to tackle 3 categories as opposed to go one-by-one. This proved to be a much more lengthy and costly strategy to start to pay back but was absolutely right. And because we were convinced since they want that the consumers would be different, the regulatory environment will be different, that things subsequently will be different. So -- and what we are seeing today in the market is more and more poly-users across all these categories. And today, we have a very strong position in terms of leadership in place like Vapour, which is still the best way to convert smokers out of cigarettes towards these less risk products. We are seeing the emergence of modern disposable as accretive to the closed systems. And we saw Modern Oral that was, at the beginning, a very niche product to gain more and more traction. You saw Sweden now being very close to smoke-free market with 5% of incidents as they started promoting basically snus many years ago. So it's massive the impact that this can have on society. And THP, although we were late and absolutely we were late to the largest competitor there, we are in a position that moving forward, we are very confident that we have a good strong set of pipelines to making inroads on that. And if anything, the margins of all these products are even better sometimes than cigarettes. So I definitely believe that we are in the right place. We have a position in terms of geographic position in the markets where a global company would expect to be. So the U.S., for example, is not just important because of the role of combustible in providing the funds to funding this -- all this transformation, but also will be important towards our strategy of all these reduced-risk products launch and even beyond nicotine in future. So I definitely believe that we have the right strategy. And as we go along and we prove the point, I expect the share price to recover accordingly.
Gaurav Jain
analystAnd my follow-up question is on the heated tobacco market and where you are saying that you are a late entrant. You have been in the market for 5 years and your market share has been consistently around 20%. So can you create a business which has like a 40% margin in heated tobacco at this 20% market share, and that 40% is your cigarette margins. So I'm just trying to understand when does it break even and when can we see incremental profitability?
Tadeu Marroco
executiveGaurav, the THP, the performance now that we are seeing that in the first quarter is also a consequence of the heightened competitive activity in markets and big markets like Japan and Italy, where incidence of THP is very pronounced compared with others. But one point that is very particular of BAT in Europe, which is the market that is growing faster in terms of THP, is the fact that our cigarette portfolio in Europe is skewed towards the value for money alone, which means that every time that we migrate smokers from cigarette consumption towards our glo consumables, actually, this is margin accretive. So it's -- take the example of Poland, for example, where margins are almost 5x higher in THP than they are in combustible when you compare our own portfolio of cigarettes and we migrate to our products in THP. So it's definitely the right direction. There are many considerations around THP that we have been addressing over these last few years. Like I said, I would like to focus more on that and be able to be more competitive and -- but I think that we have built some capabilities in the group now that will allow us to move forward on that particular category in future.
Gaurav Jain
analystSure. And my last question is the impact of the menthol ban in California was much more negative than we thought. Now we are having a heated tobacco flavour ban in the next few months and you have a 70% share of flavours in glo. So first of all, what are the time lines right now with this flavour ban? And how will you approach that?
Tadeu Marroco
executiveYes. The menthol ban in California specifically -- look, we were -- 45% of our portfolio in California was -- had to be delisted as a consequence of the menthol ban in that state. And we have been seeing a decline around 25%. But if you consider the fact that we were already declining before the ban was introduced as in every other state in the U.S. because of all the macro pressures that I spoke about, in terms of the real decline that was attributed to the menthol ban, we considered that we were -- we have a retention around 87% of our volumes because the non-menthol SKUs that we have introduced has very successful and has been the case month after month. So the other element is -- which I alluded to, is that we saw some menthol higher sales in the border. So if you take the West sale area of the U.S., for example, our levels of retention from 88% goes all way up to the likes of 95%. So -- because you -- you have to take this in consideration, but the levels of enforcement in California are really not great. So I think that we have proved in the U.S. -- in California that we have solutions to deal with the potential menthol ban nationwide. We're going to know more about these numbers that I'm quoting to you as we move along because the situation, like I said, in the trade update is still a bit volatile because all these problems with the enforcement and so on. And -- but the national regulation from the FDA, we are still waiting to see the final order, the proposals that they are coming to the market. We are not sure if they will keep the timing that they were originally expecting to do, maybe towards the second half of the year, more towards the end of the second half. We are not clear about that. But as you know, there is a long process to go on that particular regulation because it needs to be science based, needs to be considered all the unintended consequence. There is a lot of material that was submitted for the FDA addressing all these points that they have to go through. And when they find an issue, the resolution, the industry needs to assess that and see if it's fit and make their own view in terms of resolution. So we believe that this is something that we will -- will not be concluded until at least the next 3, 4 years.
Operator
operatorThe next question comes from the line of Richard Felton calling from Goldman Sachs.
Richard Felton
analystTwo questions from me, please. The first one, just coming back to U.S. industry volume declines. I mean the data has been a little bit weaker than I think most industry participants would have expected in the last 12 months. And even when we try and look through the unusual comp base, the rates of volume declines are a bit worse than historical rates. So my question is, can you share any color on what's actually happening at the consumer level? Is this a case of smokers smoking fewer cigarettes per day? Is there an acceleration in smokers leaving the category? Any color or thoughts on the underlying dynamics that are actually driving the industry declines would be incredibly helpful. And my second question is just a point of clarification on your prepared remarks. When you think about capital allocation and share buybacks, do you want to be at the 2.5x at the midpoint of your target leverage range before you consider any share buyback programs?
Tadeu Marroco
executiveOkay. Look, on the U.S., average daily consumption has an impact coming from affordability. At the end of the day, we are leaving a period of time, like I said before, of withdrawal of stimulus that were very important over the last, I would say, 18 months on the federal and state levels. And also this, combined with massive impact on cost of living that started mid of 2022 with a very high levels of oil price that we know -- that gas price in the U.S. has a negative correlation to cigarettes and then these things reverted over time, but was there already in the beginning when we started seeing this trend materializing and then carry on from a number of other areas of the consumer, I would say, portfolio of -- that they submit to, cost of energy bills, and so on and so forth. So there is a lot of pressure on the consumer side. The commercial plans that we are trying to put in place is exactly to address this scenario, and when we talk about laddering, for example, we were not well prepared as we saw some of the other brands. So when you saw, for example, downtrading, we not necessarily have all the answers to that. So we are putting those things in place. And also, we are making use of our revenue growth management to be much more targeted in terms of promotions, pricing and so on. So I think that is, like I said, is a clearly period of time that we will revert over time as soon as the macroeconomic starts improving. And we are not seeing any fundamental structural change in terms of migrations or in terms of anything different from what you would expect in a recessionary environment that suggests that we cannot see the volumes returning back to the levels of 4% to 5% decline over time. So that's on the U.S. In terms of capital allocation, just to remind of the decision that we took to stop the buyback is basically coming from the fact that as soon as we have announced buyback in the previous year -- early in the previous year, we were put on a negative outlook from one of the credit rating agents. So this happened at that time. And on top of that, we saw a massive increase in interest rates, unprecedented, to be honest, the interest rate is moving from the likes of 0.5 all the way to 5, 6, 7 and -- and worse than that, we didn't know exactly where this would stabilize because the levels of inflation was still very high. And now we start to have a kind of feel about what the Fed of the Bank of England are doing in terms of interest rates. But at that time, we had no idea about that. We also had to cope with the latest negotiation DOJ that's now came to -- is already concluded and defined. And we had the business in Russia that we have announced the transfer. And independent of the transfer, the cash is completely trapped there. So at the end of the day, you had to cope with all that. And with all this environment, we thought that the best approach for it -- would be to stop the buyback and accelerate the deleveraging of the company towards the middle of the range to create some buffer for us to when we decide to restart the buyback do in a sustainable way. And clearly, the buyback is part of the capital allocation decisions of the group moving forward. It will be more a question of how much rather than if it's there. And the middle of the range is a reference point for us. And every year, we'll be considering all these elements that I just spoke about. Some of that has developed already throughout '23. And as I said in the notes, we are happy with the progress we are making on the leverage. So this looks like we've been in a much stronger position in the years to come.
Operator
operatorNext question calling (sic) [ is ] from Kartikey Kaushik calling from Aegon Asset Management.
kartikey kaushik
analystYour long-term rating target is BBB+. And I think the share buyback reduction announcement will definitely be hit in that regard. But if I look at your broader metrics, they seem to be in line with BBB+ both of S&P and Moody's. So have you had any discussions with the agencies as to what exactly is the trigger they're looking for to move -- I mean to change the outlook and for Moody's to upgrade you by a notch?
Tadeu Marroco
executiveYes. We -- the way the rates -- the credit rates, they calculate the leverage is not necessarily the ones that we do. So for example, they have strip out Canada out of the numbers because the Canada cash is [indiscernible] for some time. They did the same with Russia. As soon as we announced the transfer of the business or they saw what was happening in the market, they again -- they adjust that -- and so the ratio, although we have improved in our own ratio from 3% to 2.9% last year in the S&P ratio, for example, was going backwards. This was one of the reasons why they put us on a negative outlook in the first place. They review this outlook every 2 years. So they have done that early last year, which means that they were supposed to be doing the same review early -- end of this year. And the Fitch rating put us actually more recently on a positive outlook. And we expect to make progress that we will satisfy the way they also calculate the ratio by the end of the year.
kartikey kaushik
analystOkay. So let me ask you this. So if you do achieve the 2.5x target by the end of the year, do you think S&P will move to a stable outlook based on that number?
Tadeu Marroco
executiveWell, I cannot talk on behalf of S&P because they see the efforts that we are making in terms of the leverage of the company. We expect that under their own way to calculate the ratio, we will also make progress this year and it's up to them to make a final call in terms of the outlook. But more important is us creating this buffer in order to allow us to -- once we decide to reinstate buyback in future, we do it on a sustainable way, like I said. That's for me is the most important thing.
kartikey kaushik
analystUnderstood. Just one last one from my side. Did you say the retention rate in light of the California ban is 87%?
Tadeu Marroco
executiveRetention, yes. That's what I said. Yes, if you take California alone. If you take the broader West sales area, which includes the neighboring states, our level of retention is around 95%.
Operator
operatorThe next question is from Rey Wium calling from SBG Securities.
Rey Wium
analystI just have a bit of a clarification just on your overall global volume outlook. It's -- I think this is a bit of a deterioration from minus 2% to minus 3%. I just wonder if you can just clarify what has led you to that softer guidance? That's my first question.
Tadeu Marroco
executiveYes. Well, this is basically Pakistan, and Pakistan had a massive excise increase happening early in the year that's translating to a big jump in terms of illicit trades that today accounts for almost half of the market and we are very exposed to Pakistan, as you know, and the volumes are also very, very big. So that's basically the -- and when you round the numbers, you end up with 3% as opposed to 2% that we had before.
Rey Wium
analystSo is it fair to assume that -- I mean you indicated your cigarette volume share, I guess that's globally is up 10 basis points that -- give or take your overall volumes for the year should probably be not too far off from that sort of 3% decline level. Am I reading that right?
Tadeu Marroco
executiveWell, yes, the -- for sure that we are talking always organic here because we don't know the timing of Russia transfer. And parking this aside, your comments are broadly right. So sometimes we are a bit more exposed in one market or another, but it wouldn't be that much different from what we are seeing in the industry-wise in terms of -- in considering this level of volume share performance.
Rey Wium
analystOkay. And just in terms of the Vapour trends, the AGM update sort of indicated the share of 39.4%. You're now talking 38.8%. So it looks like there's been a deceleration or a slowdown in the share growth. So I don't know if you can maybe just elaborate what -- which markets have been a bit of a problem?
Tadeu Marroco
executiveYes. Look, I wouldn't be much focused on these quarterly numbers of variation. Vapour, we have been doing extremely well. We have -- we are for sure that this is also a consequence of the modern disposable that is growing substantially in some markets. You take, for example, U.K. and Germany, they are more than 70% of the market already. So it takes some time for us to catch up. We were clearly leaders on the closed system. We have now a good offer in terms of modern disposable. That will take some time. So it's natural to see some variations. But more important, out of our 5 key markets in Vapour, we expect to be already profitable in terms of contribution 4 out of the 5 by the end of the year.
Rey Wium
analystOkay. And then just finally, just a clarification. The guidance on the net debt to EBITDA, you sort of say it should be closer to the midpoint, so towards 2.5x. So I just want to [indiscernible] the range. Does it mean below 2.75x or much closer to the 2.5x your target?
Tadeu Marroco
executiveWell, we are targeting to be closer as supposed to the 2.5x. That's our intention. And I think that we are going to get very good results by the end of this year as well. So this is on the clarification on the net debt to EBITDA ratio.
Operator
operator[Operator Instructions] The next question comes from the line of Nik Oliver calling from UBS.
Nik Oliver
analystJust two for me. One on the outlook. Regarding organic sales of 3% to 5%, you mentioned that's H2 weighted. Does that also apply to profits in constant FX terms? I guess, there's a lot of moving parts in terms of New Category investments, et cetera? And then the second one is just regarding the investment in ITC. That's been asked quite a lot by investors recently, given the relative valuations. But just any comments on how you think about that investment and whether there's any scope to increase value from that investment over time?
Tadeu Marroco
executiveLook, yes, thank you for the question on the guide. Just for me to clarify, the 3% to 5% is always organic numbers, i.e., excluding Russia, so we are not taking consideration Russian impact because we cannot predict by when Russia will be taking out of the numbers as soon as we conclude the transfer of the business. So we said that given the fact that the U.S. volumes will be impacted in the first half of the year, mainly from the SAP implementation rollouts that have last year. So this year, we have an impact in the first half of the year volume-wise that end up impacting revenue and the total group revenue given the weight of the U.S. So then we said that the weight of the revenue will be more second weighted this year, okay? So the 3% to 5%, we expect to achieve 3% to 5% in the full year, weighted in the second half, mainly driven by volume/revenues in the U.S. impacted by this rollout the first half of last year. So that's the first thing. The profit side, you're absolutely right. You cannot come to this level of conclusion on the profit side because we are investing more in New Categories in the second half. And we are doing that at the back of these innovations that we are putting in the market. THP, for example, is a clear example. This glo device is the finest device that is out there in the market. One of the pain points that we have in our THP offer in glo is exactly the bulkiness of the device. So we are trying to address that with the glo Air and we'll be rolling out this in the second half of the year. This should give an example of where the higher levels of investments in New Category will come in the second half of the year. So you cannot come to this conclusion in terms of profit. The EPS number is a reported EPS number. So the EPS number, when we mean about mid-single-digit EPS number is as a range between 3.5% and 6.5% EPS. Where we're going to land is pretty much dependent on the Russia transfer of the business in the second half of the year because we have just gone through the first half basically. So if it's earlier in the second half of the year, the delivery of the EPS will be more towards the end of the range. If it's more at the end of the year, then you're going to see the levels of EPS being more in line with the middle of the range. So that's, of course, Russia, as you know, represents something like between 3% of group revenue and around 2%, 2.5% at the profit level, okay? So that's the -- I would like to use your question just to clarify to everyone in the call here to all these points about the guidance. And the other question on the ITC. Look, I [ always think ] ITC is regularly assessed by the Board. But there is one point that we have to take into consideration. There are significant regulatory and bureaucratic hurdles to overcome. For example, we have a foreign direct investment ban in tobacco in terms of regulation, RBI process. If you were to monetize some of our shareholding in ITC is not as straightforward as you could imagine. That's the first point. The second is that for sure that we consider the investment in ITC at this stage more than the financial investment, we consider a strategic one. And why we do that? Well, first of all, because of the size of the Indian market. It's the largest popular -- population in the world today. And more importantly, they establish oral markets that we have in India. If you -- volume-wise, if you consider all the volume of the oral consumption in India is higher than the consumption of oral elsewhere in the world, just to give you an idea. So we believe that we might have significant opportunity in terms of New Categories, mainly on the oral space in India over time. So for sure that ITC is also doing extremely well. It's a very valuable asset. We have been very pleased with the performance in terms of dividends, in terms of the share price. But -- and there is still a long gap in terms of valuation of ITC compared with other FMCGs in that market, which means that there is a lot of potential for growth in the future. So I just want to make all these points clear for everyone in the call as well regarding ITC.
Operator
operatorThere are no further questions. So I will hand it back to your host to conclude today's conference.
Tadeu Marroco
executiveOkay. Thank you all for listening and for your questions. I would like to leave you with a final few comments. And first of all, our transformation is well underway. We have reached a point where sharp execution and greater emphasis on fewer, bigger priorities is now required to ensure sustainable outcomes. I will do this by developing teams that deliver strong performance through increasing inclusivity and collaboration. I'm confident that together, we will continue to transform BAT and deliver long-term multi-stakeholder value. I remind that tomorrow I will be participating in a fireside chat at the Deutsche Bank Global Consumer Conference at 8:15 a.m. U.K. time. Audio from the event will be streamed live on our website. And with that, I look forward to update you again on our progress at our half year results on 26th of July. Thank you very much.
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