BTS Group AB (publ) (BTSB) Earnings Call Transcript & Summary
May 12, 2023
Earnings Call Speaker Segments
Karl Norén
analystSo hello, and welcome, everyone, to BTS Q1 presentation for the first quarter results. My name is Karl Norén. I'm an equity analyst at SEB covering BTS. And today, I have the pleasure to be joined by the CEO of BTS, Jessica Skon, who will give a short presentation of BTS Q1 results. And after that, we will go into a Q&A session where everyone has the chance to ask questions to Jessica. So with that said, I would like to hand over the word to Jessica. The floor is yours.
Jessica Parisi
executiveWonderful. Thank you. Good morning, everybody. So dear shareholders, it's been a challenging quarter for us, right? We're not happy about it. But we're using these challenges to make us better. Better in 2 ways. It's a next-level efficiencies and overall market competitiveness, both of which I have found are easier to do in challenging quarters than when times are going good. So I'd say even if it looks like a loss or a temporary loss, it's going to be a pretty big win in the long term. So let's dive in. So yes, a challenging quarter. For us, we experienced an overall more cautious, more conservative market that, in some cases, led to slower decision-making and overall project delays. There are major differences in our markets, right? So the North America market actually declined 6%. But on the other hand, BTS Other markets and BTS Europe had nice double-digit growth. In terms of the overall EBIT margin, we're definitely not happy about that. It shrunk from 10.8% to 8.2%, and that's because of the North American market, simply put. So let's dive into the North American market. So we saw the slowdown again in the tech sector. So starting to be a similar story. We saw it in Q3 last year, it bounced back in the fourth quarter and then the slowdown hit us again in the first quarter. So why? It was really the second wave of tech layoffs, right? The first wave was in the fall. The second wave was in early January with another 100,000 people losing their jobs. And then as the quarter went on, in some clients, it was even a third wave. And this just simply caused delays. It's confusion, chaos and projects got delayed or pushed out. We also -- we then had bank failures, which I'm sure you experienced in the news. There was 3 of them, which, for some of our fintech clients, also caused chaos and some delays. One important thing in the North American market is we're not losing work. We're not losing work to competitors and clients aren't changing their mind. It's just being pushed and delayed or starting smaller. And then in the first quarter margins, inflation and bigger payroll affected the margin, and I would say temporarily. So that's North America. In terms of the other 2 markets, we had good growth in Europe and Other markets at 13% and 14%. If we take a look at their margins, BTS Europe margin declined a bit from 11.9% to 10.2%. Basically increasing consulting costs in Europe were the reason there. Even though they had good growth, it was slightly slower than we expected. And BTS Other markets improving margin from 1.5% to 5.8% due to improved efficiencies, better pricing, better utilization of their team, shared resources across the countries and so forth. In terms of the APG market, we saw the same slower decision-making affecting them that we talked about in the fourth quarter, but on the same time that we're seeing a much stronger sales pipeline and outlook. So going back to my opening comments, never waste a downturn. This has been true for me at BTS for the last 24 years. And it certainly feels like it's the same sentiment inside our company right now given the first quarter realities. So we're taking advantage of our slower market. We've identified a lot of problems, and we've taken some fast actions. So let me go into 1 in more depth. In terms of efficiencies, North America has been doing quite a lot of fast work through the first quarter. We have a plan, and we've already started to move forward in terms of SEK 60 million in annual savings through these efficiencies. We'll start to see the impact of this in the second quarter with full effect in the second half. It's a combination, of course, of the hiring freeze that we stopped towards the end of last year. But even more so, it's about a reduction in our spend with externals because figuring out certain work can be done more with our internal consultants than in the past. We're kind of cleaning up and clarifying different specific roles of experts and generalists in the company, which results in better resource utilization and savings. And then we've slowed down a bit of our investment in our overall digital road map because, frankly, we've invested a lot, and there's a lot we're taking to market right now. So that's what we're doing on the efficiency side, specifically in North America. If we look at how -- what's happening in the first quarter in terms of increasing our overall market competitiveness, we're actually continuing to win a lot of new clients, and there's been some really cool innovations that have been released. First thing I'd say on the client acquisition side is we have a client-first mindset everywhere in the company. We have stopped any and all activities that are not client-facing just to maximize all of our time with our clients. We've had a referral drive in place for the last 6 quarters for all partners and all consultants, which has led to a lot of great meetings and new clients. A result of that is we brought in 33 new clients in the first quarter across the 3 different markets. Just to give you some ideas of some of the companies who have came in: American Express, Hyundai, Harbour Energy, Datadog, Emirates Global Aluminum, there's a bunch. So I'd say from a new client acquisition perspective, it was actually a really strong start to the year, which will help us throughout the next 3 quarters. In Europe, the number of meetings are way up. They had their largest client event in history with over 300 people. In terms of innovations, there's a few things I would like to share. One is we launched a new frontline leadership offering around the world. And what's cool about it is it gives maximum consumption choice to our clients. So they can continue -- they can purchase it from us and use it with all their frontline leaders on like a fixed price, which has been more traditional, or they can do it as a SaaS model, up to them. But overall, global reactions from the clients right now has been very powerful in the initial wave of marketing events and client tours. The second thing is, BTS also competes for share with the traditional consultants. So just to give you 2 examples of some cool work in the first quarter. The first one is on process redesign, which is traditional consulting work, right? It's not typical BTS simulation work. But one of our clients is one of the biggest banks in Thailand. The team was able to work with our client's employee base and take one of their work processes from 11 months down to a few weeks using BTS' innovation technologies and approach. And in our Korean office, we are now coaching Korean CEOs on communication, on their strategy plan and showing up as a more authentic self. So innovations at the C-suite in the traditional consulting process market and in scaled frontline leadership but being delivered as a SaaS offering as well. So we also, after the close of the quarter, made a really cool acquisition. We bought a company called The Boda Group. With The Boda Group, we expect both growth and EBITDA improvement. So a little bit on why Boda. First of all, it gives us a new capability, right, as an executive coaching offering, which is one-on-one services for C-suite down to Vice Presidents. We have very little client overlap with The Boda Group in the North American market. And in the first 5 days, we had 9 new opportunities come through the BTS account managers. They're a growing firm. They've had a lot of success. They have a great brand with their clients and better margins than BTS. Also because they provide coaching, their talent model is more flexible. So it's easier to ramp up when growth is faster than expected and it's also easier to manage costs in a slowdown. So this is a big source of pride for us at BTS. It's also what you've come to expect from us, right? A story of long-term profitable growth year after year. Given what we're seeing -- I mean this is our historic performance. And given what we're seeing in terms of our pipeline, the cost efficiencies I've talked about, our overall market competitiveness, how much time we're spending with clients, our outlook for the year remains unchanged and we believe that earnings will be better than in 2022. Thank you.
Karl Norén
analystSo we'll first do that I ask some questions, and then we'll have the opportunity to ask questions on the telephone conference and then also from the room -- the audience in the room. But maybe I can start off with a question on the North American side. What are you seeing maybe right now? You have entered May. You've seen some parts of the second quarter. Are you seeing any improvement? Or is it still a tough market out there?
Jessica Parisi
executiveYes. I mean we typically don't give too much detailed information on the in quarter, right? I would say in software and tech, because there hasn't been a fourth round of layoffs, things have settled a bit, right? The chaos is coming down. I mean people are still nervous. There's a general uncertainty in the American psyche right now with all the mixed news hitting them. But it's calmed a bit.
Karl Norén
analystYes. The reason why I wonder is because in Q3, you said that the Q4 has started a bit stronger, I guess. And now we can maybe read it as it's still maybe a bit tougher out there in the North American side, I guess?
Jessica Parisi
executiveYes. Yes. There are still delays, but it's not as bad in the software sector.
Karl Norén
analystAnd can you also maybe give some more flavor on the other parts of the business? I mean you have [ twofers ] that is not based in San Francisco or on the West Coast. Can you tell us a bit more on the development there? And how do you work with this efficiency program? Will it also affect the whole American organization? Is it -- or is it just the San Francisco office?
Jessica Parisi
executiveYes. So first, I'll talk about our East Coast office because that has very little tech. It's mainly financial services, CPG, a little bit of telco. And they performed really well in the first quarter. It wasn't exactly a perfect balance with the decline in San Francisco, but it made up for quite a lot of it. I would say, given the bank failures, we started to experience the beginnings of just some, well, wait a minute, we're all nervous right now and are reevaluating, but nothing too material on the East. And then the overall efficiency initiative is across NAM, absolutely across NAM. I talked about the benefits of One Europe the last couple of years, and we started that kind of similar planning for North America in January, and it's across all the offices.
Karl Norén
analystOkay. But it does not include any layoffs in the efficiency program, it's more...
Jessica Parisi
executiveWe've done performance layoffs, we'll continue to. A few people have quit, which is just helpful. But it's mainly around less external usage and then kind of reprioritizing who does which work.
Karl Norén
analystOkay.
Jessica Parisi
executiveSo it's more long-term beneficial than short term.
Karl Norén
analystYes. And then on the efficiency program, I guess, it's expected to improve or show improvements in the second half of the year, but you still keep your guidance for earnings to grow. So I guess you have some visibility on that. It's not going to get that much worse going forward. Can you just give us some more flavor on how we should think regarding the rest of the year? Because you had the earnings decline that was quite steep here in Q1. So it really needs to improve going forward for the outlook to reach, I guess.
Jessica Parisi
executiveI know. I know. And -- I mean it's a combination of essentially what's still or was on the screen, right? It's the benefit of the efficiency savings, the higher sales activity and what we can see right now from our pipelines across all the markets, and then the expected positive contribution from The Boda Group acquisition. It's really all 3. And we'll keep adjusting with the market, right?
Karl Norén
analystAnd then just the last question from my side. You saw still good growth, in my view, in the other regions such as Other markets and Europe. Can you give any more -- can you say something about which industries are driving this? Or are you seeing any like recessionary signs or what is really the picture out there?
Jessica Parisi
executiveWell, I'll also say I've -- since I've spoken with you last, I've been -- I've spent a lot of time in Southeast Asia and the Greater Asia. So I've been to our Singapore, Seoul, Tokyo, Bangkok, Kuala Lumpur offices and met with probably over 50 or 40 -- 40 to 50 different companies and the teams. So I have a little bit of a sense of what's happening in that market just from those conversations. But in general, I would say, as the year has progressed, we have experienced more delays than usual outside of tech, right? So it's not just tech. However, the materialness of those delays is not so significant, right? I mean they're a nuisance and our pipelines have to be bigger, but we've known that. So it's going to be a challenging year, no doubt about it. But I kind of -- some things are affecting other markets and countries, I would say, later than North America.
Karl Norén
analystYes. And if you look on a broader base, do you still feel that you are taking market share? Or how is your feeling that you performed versus the market, if you understand me?
Jessica Parisi
executiveYes. Again, the story for us which helps confidence is its delays as opposed to losing deals, right? And we had -- I'll just give you a fun story, but it's an N of 1, right? The fun story is one of our long-term clients in North America, CEO is sponsoring a big transformation effort, and we competed against the small companies and the big consulting firms. And one of the big consulting firms won it because they said they'd do phase 1 for free, which is a 3-month upfront phase 1. So we just got a call saying, even though it was for free, they're taking forever and they're very unhappy. So can the CEO meet with you again next week? So like we love to hear things like that. But -- so competitiveness, I'm very bullish. Also, we just -- on the innovation and just the culture in general. Yes.
Karl Norén
analystSounds good. Do you have any questions from the telephone conference?
Operator
operator[Operator Instructions]
Karl Norén
analystSo we seem to have no questions from the teleconference. Do we have any questions in the room?
Daniel Thorsson
analystYes. I can start, Daniel Thorsson with ABG. I'll start off with a question. In your guidance, do you expect Europe and Other markets to remain growing for the rest of the year? Or do you expect North America to come back to growth again?
Jessica Parisi
executiveI think it's going to be challenging for all the markets, and we'll see how they do, right? I wouldn't say we have some sort of general optimism just because of -- just because we expect more delays to hit, right? And therefore, we just need bigger pipelines like we've been doing. So it's hard to say.
Daniel Thorsson
analystYes, I see. Okay. And then secondly, on the hiring freeze that you mentioned, is that only North America or in the other regions as well?
Jessica Parisi
executiveThe whole -- all of BTS Group is in a hiring freeze.
Daniel Thorsson
analystAll the BTS Group?
Jessica Parisi
executiveYes. And I will say that markets are doing a nice job of sharing resources more than we've done in the past. So there's a specific group in Europe that was overutilized and one that was underutilized in NAM, so they're just covering on each other's projects as an example.
Daniel Thorsson
analystOkay, because that was actually my next question. I guess that it's much easier to move resources within the U.S. because it's the same country, from West to East Coast, even though it's different end markets, while moving consultants from Spain to Sweden, for example, or between Europe and Other markets may be slightly more difficult if we see slowdown in those markets. Do you agree with that? Or do you think you can mitigate that in any way?
Jessica Parisi
executiveYes, I mean it's a little bit more difficult. The language is the biggest issue, right? But for example, we have needs for Spanish-speaking people to work on projects south of the U.S. and South America. And we have consultants in the U.S. who would love to do it. And so they're starting to engage with that. We also have openings in leadership positions in Southeast Asia, and we're opening that up to European and American directors and above. So I think we'll see this year a lot more movement than we have. It's also pretty easy to help each other virtually, right, on projects without requiring a big move, at least for temporary work and our people love to do that.
Daniel Thorsson
analystOkay. Final question on The Boda Group. Do you have received any questions internally from the organization in the U.S. that you, at the same time, do a cost efficiency programs, cut costs, but then go and do an acquisition in the same market?
Jessica Parisi
executiveNot at all. Not at all. I think the team in the U.S. is pretty excited about the efficiency moves. They just make good strategic and operational sense. So there's a lot of support there. I think it's even energy driving for them. And I think because we made an acquisition in the coaching space 4 or 5 years ago with Coach in a Box, the organization is used to coaching as part of our service offering, but we've had a gap at scale at the executive level. So it almost just is a very natural kind of relieving, oh, great, we have this now, right, at quality. So no.
Rikard Engberg
analystRikard Engberg, Erik Penser Bank. I have 1 question regarding The Boda Group. You say that they have stronger margins than the BTS as a whole. Can you please shed some light on the level of better profitability in Boda Group than BTS?
Jessica Parisi
executiveWell, I will just say, in general, their EBITDA margin is higher. That said, they also need to scale, right? They're going to need to scale to keep up with demand in North America, and we're ultimately going to have to scale them globally. So I think their margins will stay higher, but we will also help them make some investments in order to take -- to double in size over the next 3 years or so.
Karl Norén
analystSo I have a follow-up question also on The Boda Group acquisition. I mean it looks quite interesting. It looks like they have a good customer portfolio, but can you give us any more color on, if they are exposed to the same, let's say, some tech clients? Because I guess that they are also seeing somewhat of a market decline. So what's the risk that you are buying it, so to say, on a peak level here and that it's -- the clients going forward?
Jessica Parisi
executiveI mean, always a risk. But I think the quality of their work and the repeat work and the referrals from their companies help to shoulder that work. They also had some delays in the first quarter. It was like SEK 150,000 worth of delays. So they had some but not super material, at least to date. They are not as exposed to tech and software as we are, although that is part of their portfolio. They have quite a bit more private equity, venture capital and financial services work than we do. And the rest is kind of a nice mix of cross industry. I will say their customers -- when the founder reached out to their customers -- at least their top 15 customers, they were absolutely thrilled with her that she had joined BTS because we have a strong brand, and at least from those who have known of us before and vice versa. So there's a lot of really positive energy right now from both groups.
Karl Norén
analystYou said that you want to invest in the business and to grow it and maybe to double it in size quite soon. Can you say anything about is it possible to take the coaching -- executive coaching offering and launch it on a global basis, for example, in the Europe or Other markets?
Jessica Parisi
executiveAbsolutely. And we will take -- I mean they're establishing the quality approach and the quality promise, right, on behalf of BTS. So they would be the ones responsible for finding the coaches, let's say, in Europe and then certifying them in The Boda way. We do have the beginnings of a global network, right, both from the other acquisition and just from some ad hoc work we've been having to do. So they wouldn't be starting from scratch, but we'll let customer demand drive that.
Karl Norén
analystAnd do you have any more acquisitions in the pipeline?
Jessica Parisi
executiveWe're always talking to a lot of companies. We said no to a bunch as well in the last quarter. But yes, we have active conversations still. It will be a great year.
Karl Norén
analystYes. We have some questions here on the chat here as well. One from Jonas. Does better earnings for 2023 include M&A contribution? Or is it purely based on organic and restructuring program?
Jessica Parisi
executiveIt's all of it.
Karl Norén
analystIt's including M&A?
Jessica Parisi
executiveYes.
Karl Norén
analystYes. Okay. And then we have a question from Adam. You mentioned slightly longer decision-making processes and greater price sensitivity among customers, is also noted in Europe in the report. Can you please expand on this? Is there any specific sectors? Or is it a general pattern that you're seeing?
Jessica Parisi
executiveIt's not enough to be a pattern. I think Europe last around 4 deals in the first quarter where the feedback from the buyers was price related, specifically on a couple of those. So again, it's an N of 2, not 15 or 20. And a couple of those clients expressed that they were surprised by how cheap the competitors were willing to go. So it's almost like they saw a new level of -- I'm not going to say free -- but -- I mean so that -- what that tells our European team is that consultants have capacity, which we know they do. We know they do in North America as well. So that's what we've experienced so far.
Karl Norén
analystOkay. And then there's a question from my side on the pricing. You raised prices in 2022, quite heavily, I think. Have you also implemented price increase in the beginning of '23?
Jessica Parisi
executiveYes. Yes. And we still have the discipline across all the units that every proposal is head of office approved and what they're looking for is that everyone is using the pricing and scoping tools as they have before. So -- I mean there's always a tension between having enough work for all of your people and not wanting to lose. But I think right now, the discipline to scope and price, especially when we're providing services against the big consulting firms because we still have some room to go to catch up in pricing.
Karl Norén
analystBut you still feel confident that you have the ability to offset any higher salary costs with increase prices. It's more of a utilization problem that you have.
Jessica Parisi
executiveThat's the issue. Yes. Those benefits gained are right now completely offset by too many people in North America.
Karl Norén
analystSounds great. That was all of my questions, if we don't have any more in the room.
Daniel Thorsson
analystYes. A follow-up from Daniel here. On M&A prices, The Boda Group, for example, we didn't know about the margin. Now we heard a little bit about the margin. You're paying somewhat upfront and you have earnouts, which is coming later on, but we don't know how much. How do you think about the multiples you pay for M&A targets in general, just to get a feeling on future acquisitions and Boda as well?
Jessica Parisi
executiveIt really hasn't changed, right? In general, we're typically between 4 and 5 multiple. For a really special company, it might go 5 to 6, something in there. But The Boda acquisition, it's -- the whole package is really focused on year 3 and year 4 performance. So it's a long-term partnership.
Daniel Thorsson
analystAnd we should see Boda as a specialist company, slightly higher than normal multiples, I guess?
Jessica Parisi
executiveSlightly. Yes.
Karl Norén
analystSo with that said, I would like to thank you, everyone, for asking the questions. And thank you, Jessica, for presenting BTS Q1 results. I will be back in the Q2 results. Thank you.
Jessica Parisi
executiveYes, thank you.
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