Bumrungrad Hospital Public Company Limited (BH) Earnings Call Transcript & Summary
August 20, 2026
Earnings Call Speaker Segments
Operator
operatorGood afternoon, everyone. Welcome to Bumrungrad Hospital Second Quarter 2026 Analyst Meeting. My name is [ Han ], and I will be moderating today's session. We are pleased to have both local and international analysts and investors joining us today, both in person and online. And today's session will start with presentation on our second quarter financial results and business update and followed by a Q&A session. For the Q&A, we start the question from the floor and followed by questions received online. If there are any questions we don't get to today, we follow up by e-mail after the meeting. And now let me introduce today's management team. Chief Business Development Officer. Khun Sorrentino, Corporate Chief Strategy Officer. Dr. K, Chief Executive Officer of Vifesplan Chief Science Officer of. And Khun Oraphan Buamuang, Chief Financial Officer. Before we begin, let me briefly highlight one key message for the quarter. Despite the continued headwind from Cambodia, our business remained resilient. Growth from international patients, particularly from the Middle East, Myanmar and the United States continue to support overall performance and help revenue growth during the quarter. The management team will provide further details on the underlying drivers and business outlook during today's presentation. So with that, I would like to invite Khun to begin the presentation.
Unknown Executive
executiveThank you, Khun. So I want to welcome you to the Q2 2026 analyst presentation for Bumrungrad Hospital Public Company Limited. We're doing it this time in the afternoon because when Rajeev and I were in London at the JPMorgan conference, we were inundated by comments from our European investors saying, why don't you ever do this in the afternoon, so we're awake and we can be part of the analyst presentation because when you do it at 10:00 a.m. in the morning, we're asleep. So that's why we're doing it at 2:00. I hope it didn't inconvenience anyone if you're covering other companies. We may do this alternatively in the morning and in the afternoon. We'll just see how it goes. So let me begin to discuss the quarter, if I may, in summary, and then some of the other people in the organization will go into greater depth. Before I get into the detail, I want to mention 2 important financial metrics that are important to the company. One is that as it relates to accounts receivable because we have a number of questions about accounts receivable days with respect to Middle Eastern payments. And fortunately -- well, fortunately as well as through hard work by Rajiv in discussing with our Middle Eastern sponsors, we're able to collect THB 2.1 billion from the Qatar sponsor of ours, which is our largest sponsor in the company. And that brought our AR days down to 64.2 by if I -- what is it? 62.4 days from something in the 70s, which is now quite respectable, although we're still owed, I think, another THB 2 billion by the Qatari Embassy, but they always pay. Sometimes they're having delays because of the issues in the Middle East, but that's -- it's to be expected that most Middle Eastern sponsors take generally 6 months to pay, some take longer. If you remember, we had an issue with Kuwait that took 2 years, but they also fully paid what we were owed. But in the low 60s is quite respectable AR. And the other financial point to make, which is important to shareholders of record is that at our Board meeting last week, our Board undertook the question of interim dividend payout. And for those of you who follow the company closely, you know that historically, it's been THB 2 per share for a number of years. They approved double that last week to THB 4 per share. So if you -- if I take you back to last year, the total per share was THB 11, THB 6 was a special dividend and then the difference, the other THB 5 was divided between interim and year-end. What they do this year will depend upon 2H and other factors, cash flow, et cetera, et cetera. But it's a good start from a shareholder standpoint, getting THB 4 per share. The pay date is September 10, I think. Is that right? Pay date for the THB 4 per share is September 10. Okay. Those are housekeeping issues, but important ones for our shareholders. So let me begin with going through some of these takeaways that I put up here. Summary highlighting the quarter. For Q2, the revenue growth was almost 4%, well beyond my guidance for the quarter, which made me happy that I didn't have to face you with something less than what the guidance was. But we'll talk about guidance for Q3 at the end of the meeting. A lot of it was driven by growth in a number of markets, and you see what they are there. The biggest is, of course, Qatar, but Myanmar, U.S.A., U.K., Australia, Rajeev is going to talk about those other markets. They were very strong in the quarter. And while we get criticized for being a single hospital operation where we have to counter these discussions about companies with a number of hospitals versus a single hospital operation. When you really look at our business development line and when you look at our support from across the world, we have a much more diversified integrated portfolio than almost any other organization. And this quarter really proves that in a big, big way when we're almost touching 4% top line revenue growth. So dropping down for 1H, we showed revenue growth of almost 3%, again, supported by those same countries. Bangladesh also was very big for 1H for us, less so for 2Q, but very big overall for 1H. The revenue intensity was 6.1% for Q2 and 6.6% for 1H. Now when you look deeper into that number, so all of you understand, and I insist on speaking about this each time we have these quarterly discussions because you have to appreciate volume relationships to revenue intensity relationships, especially when it comes down to the Middle Eastern markets that we have. A good example of it is if you look at down here where it says Middle East growth, 13.5% in 1H, but 7.1% in Q2, that 7.1% in Q2 translated to 20-plus percent in revenue intensity. Does everybody -- do I need to explain what revenue intensity is here? Or does everybody understand it? Because for us, it's very important. The geometries of volume versus revenue intensities translate into the kind of EBITDA and EBITDA margin. Now we're at 40% even for EBITDA and frighteningly close to the highest number for NOPAT, best-in-class, nobody is even close to anything like that. On the negative side, the volume was down for Thai business in the quarter. We'll talk a little bit about that in detail. But I think overall, in summary, I think the economy has something to do with it. We've seen deferrals of elective surgeries being deferred for a future time. We've seen greater conversion from self-pay to insurance, which translates into customers, meaning patients not fully deciding on their own whether or not they can choose to go to hospital A, B or C, the insurance providers will direct unless the patient is very strong about saying, no, I want to have my heart surgery at Bumrungrad. No, I want to have my oncologic care at Bumrungrad. When it's those circumstances, they generally get their way to patients because they understand, meaning they're insured, they understand that they want to go to the best place. And if they're strong enough with the insurance providers, they usually get to decide where they get to go. But for routine care, that's not the case. And especially if a hospital will not write off co-pay or deductibles. We do that in some cases. We don't do it in all cases. It all depends on the kind of patient that we may be seeing wanting to come into the hospital. But other institutions do the same thing. We're not the only ones that are writing off coinsurance and deductibles. But that explains, in my mind, the downside on the Thai business. We are doing programs. Quin Ling and her team are doing multiple programs to drive outpatient business into the hospital and they've been working on that program for about 6 weeks, and it's proven to be fruitful. It's driving revenue, but it's not driving proportionality of the earnings that obviously an inpatient would be driving. So let me stop there on the takeaways. I'm going to get into this detail in a greater fashion from each one of these executives here. I'll turn it over to Rajeev. Rajeev?
Rajeev Rajan
executiveOverall, our revenue grew 3.8% year-over-year for second quarter 2026 and 2.6% year-over-year for the first half of 2026. International business continued to be the key growth driver with non-Thai revenue increasing at 7.1% for the second quarter and 5.6% for the first half. The Thai business remained soft throughout the first half of the year, moderating overall revenue growth. In contrast, the non-Thai business continued to demonstrate healthy underlying momentum, supported by strong performances from the Middle East, Myanmar, Bangladesh and select Western countries. For the non-Thai revenue, which is the key market performance, the Middle East was a strong and a broad-based growth. The Middle East remained as one of the strongest contributors to the international revenue growth with revenue increasing 7.1% for the second quarter and 13.5% for the first half. Growth was supported by several key markets, but Qatar stand out to be the major driver, where revenue grew 12.9% for second half and 20% for the first half from Qatar alone, making Qatar one of the strongest performing international markets from the Middle East. The continued growth reflects increasing patient demand, strong referral relationship and a very favorable specialty mix. UAE revenue increased 2.5% out of the Middle East segment in second quarter and 11% for the first half, maintaining its positive trajectory. Oman revenue grew from 8.6% for second quarter and 10.2% approximately for the first half, demonstrating continued momentum in this market. Kuwait and Saudi Arabia were also key contributors from the Middle Eastern market. The breadth across the growth across the region reinforces the Middle East as a strategic growth engine for the international business, supported by strong brand recognition, established referral networks and demand for specialized and complex medical care. For the IndoChina market, strong underlying performance, excluding Cambodia. Indo-China revenue grew 1% for second quarter of 2026 and it declined 3.9% for the first half, primarily reflecting the continued weakness in Cambodia revenue. However, if we exclude the Cambodia revenue, the performance was very strong, where we see year-over-year revenue growing 15.8% for the second quarter and 14.7% for the first half of 2026. Myanmar revenue increased at an impressive 27.8% for the second quarter 2026 and 21.2% approximately for the first half of the year. Myanmar was one of the strongest growing markets during this period and continues to demonstrate very high demand and a significant potential for the rest of the year, too. Bangladesh revenue grew 8.9% for the first half. However, towards the second quarter, we saw a negative because of some political reasons. In Bangladesh, we also proposed a clinic, which is scheduled to commence and start being commissioned towards the end of the year. We are on track for that project. China revenue increased 5.2% in the second quarter of 2026, although first half remained low at 6.4% below the previous year. The positive second quarter performance is an encouraging indication of improving momentum, although the market continues to be affected by fluctuations in the international travel and patient confidence. Now finally for IndoChina for Cambodia. Continued softness in the market remains the key factor weighing on overall the Indochina market. The strongest double-digit growth in Indochina, excluding Cambodia, demonstrates that the underlying regional business remains healthy. The demand remains healthy with Myanmar and Bangladesh particularly contributing in a very positive momentum for Indochina. For other international markets, this is a very, very significant market that I would like to highlight and emphasize on. We have a very broad-based growth under these criteria. Some of the 3 standouts would be United States, U.K. and Ethiopia. United States revenue grew approximately 19.2% for the quarter, second quarter and 5% overall for the first half of 2026. demonstrating a very strong acceleration in the second quarter of this year. United Kingdom revenue increased approximately 16.7% for the second quarter and 15.7% approximately for the year, reflecting sustained and consistent growth that we start continuing in from 2025 into 2026. Ethiopia from Africa, the revenue grew approximately 15.4% for the second quarter and 8.6% for the first half of this year, providing a very positive contribution from the African market. The continued growth from U.S., U.K., Ethiopia, Australia and other francophone countries, specifically from the others category is an indication that all the international markets for us is important. And from a diversification perspective, it reduces dependency on individual geographies and creating a broader and a more resilient international revenue base for us. And that is what we have showcased over the -- we have identified strategic markets. We have tapped them. We grew them strategically through our strategic initiatives, both to the expat community and through the international community, not only from the home country for these countries, which I mentioned, but also from the CLMV region for expats who are living in the region. For the key market highlights, which are the top 10 countries or the highlights on revenue for -- which I've already mentioned to you, most of the countries and its contribution. For Qatar, it is the strongest Middle East growth driver for us. You can see the growth for the second quarter and the first half of this year, it's in front of you. Myanmar is one of the fastest-growing markets for us. Again, to remind everybody, Myanmar has a very high base for us as well. It has always been one of our top 3 markets historically. On that base, we're growing at approximately 27.8% for second quarter and approximately 21% for the year. U.S., again, it has shown a very strong acceleration in the second half of the year when compared to the overall year where for the whole year, it's a 5% growth, but only on the second half, it's approximately around 19% growth. UAE has shown very sustained growth China is again an interesting market. It has shown positive recovery after a long period of time for the second quarter of this year, where we have seen approximately 5.2% positive growth. But for the whole year, it's a negative 6.4%. U.K., again, it is consistent with its double-digit growth. Oman, again, it's a sustainable growth for us. And Ethiopia, it's one of our strongest African markets. Overall, the first half result demonstrates the resilience and continued strength of our international business portfolio despite a soft Thai market and the negative impact from Cambodia. Non-Thai revenue continued to grow at 5.6% for the first half of this year with several strategic markets delivering double-digit growth.
Unknown Executive
executiveWhat's most interesting to me when I looked at these numbers as Q2 numbers were coming in was the 20% growth in U.S. Almost all of it, not quite all of it, but almost all of it had to do with expats working in Thailand choosing Bumrungrad as the best hospital to go to with their insurance coverage. That to me, represented an important marker or important biomarker that said, this is where they want to go, where they can go anywhere with their insurance coverage. I'm very pleased about that. I also, since we last met together, consolidated and unified insurance operations under Rajeev, and he's done a good job working through those issues and coordinating the different aspects of insurance coverage. So I'd asked him to talk a little bit about insurance operations and where he's taking this portfolio. Rajeev?
Rajeev Rajan
executiveFor total insurance revenue, I don't have that slide. I got a last minute request from him today morning. So unfortunately, I could not add that slide, but...
Unknown Executive
executiveI like to do that. I like to keep people on their toes. Go ahead, Rajeev. You're a good talk, tell them.
Rajeev Rajan
executiveSo overall, the revenue grew by 2.4% for the second quarter and 1.8% for the overall insurance sector. That can be divided into medical assistance or international insurance and domestic insurance. The domestic insurance revenue grew approximately 8.4% for us in the second quarter and 6.2% approximately in the first half of the year. It was driven by increasing health awareness and aging population, the growing prevalence of chronic diseases and continued preference for private health care. In contrast, the overseas insurance remains soft, primarily due to the lower international tourism, foreign investors arrival to Thailand, which reduced the overall pool of potential overseas insured patients. Overall, the resilience of domestic insurance business helped particularly offset the softness in overseas insurance. Overseas insurance, again, to might be connected with some data, as all of you might be aware about the softness in the incoming number of tourists -- tourism sector, which is approximately -- which I referred to the available data online for the first 5 months, it shows a drop in approximately 7% year-over-year in terms of tourism coming into Thailand. And when for the first 5 months, for the Middle East alone, I think it was somewhere around 24% drop in tourism number for the first 5 months of 2026 compared to '25. So that is how it links also to the international insurance segment, not to our international business revenue, which is different than the medical tourism part. These are mostly accidental tourists who come to Thailand for tourism, end up having some kind of -- some trauma or something and then they come to the hospital. So that is a segment where we have seen a little sensitive and softness. But overall, the domestic continues to grow, and we're quite confident on this part. It will continue the similar momentum for the future.
Unknown Executive
executiveWe have enjoyed increasing accidental tourists, unfortunately, for them from the Kingdom of Saudi Arabia here in the greater Bangkok area. Rajeev has been working with the Saudi Embassy. This is not to talk about guarantee of payment contracting in country. This is accidental tourists that occur here in Bangkok and/or may occur, and they do occur in large measure, much greater so than Bangkok in Phuket. And we'll -- Khun Len will talk a little bit about the status of the Phuket project as well. So if you're done, Rajeev, I'll call on Khun Leng, please.
Unknown Executive
executiveAs you know that we plan to open 212 beds in -- for Benungraat Puket, and we plan around third quarter next year that we can soft launch. Currently, the construction is on plan. And I would like to introduce Mr. Andrew over there. He's our Executive Director of the Bungadhuket. Now he -- he started working with a lot of experts in Phuket and a lot of chambers -- and currently, we are on the process of the planning strategy ofgrauket, we will do like hub and spoke. That means positive will be the largest secondary hospital, specialized hospital in any specialties that we can do one-stop service over there, such as spine surgery, orthopedic surgery and so on. But for any complex test, it will maintain the referral from Puketungrad Bangkok -- so right now, I think everyone looks into how we will grow the business in Nungraket centralize all the business development part. And we believe that we can grow in the expansion in the other nation in Puket, mention a little bit.
Rajeev Rajan
executiveSure. I think we mentioned in the past as well, we have -- based on the awareness and based on the information which is available with the demographic data that we have, we see a lot of Russian tourists. We see a lot of Chinese nationals, a lot of Indian nationals visiting Puket. So that is specifically a market of development that we have kept in mind as well. So currently, we have tourists from these regions because of the connectivity and the proximity in terms of the number of flights, which are operated between these 2 countries, which I've just mentioned. There is a medical tourism opportunity in these markets as well when we look at Russia and CIS, which are, as of today, connected to the northern part of India for medical tourism needs. So those are the avenues that we will explore specifically for our niche specialties that we have in terms of offering once our hospital is ready. So the go-to-market -- so for that region, currently, it will be an added layer, which might not be available today. So we will be grouping this up and we'll develop this for that region, which will be a new addition once the hospital is ready.
Unknown Executive
executiveAnd we're going to run the Pet hospital in a corporate structure style. What do I mean by that? It's going to begin with 50 beds, and it will grow by 50 beds at a time as the fill rate increases. But we're not going to hire an Orcon there. We're not going to hire a Sorrentino there. We're not going to hire a Rajeev there. We're going to, in various key areas, run it from here with executives from here, whereas we'll be able to run IT from here, we'll be able to run finance from here. We'll be able to run contact center from here. This allows us to streamline that operation, not have duplicate heavy costs in one organization as well as another organization. I've used this in the U.S. many times on greenfields. It works very, very well until the hospital becomes a grownup. Then as it becomes a grown-up, we can have independent senior executives there. And that's how we plan to do that, especially in consideration of streamlining the costs in a smaller hospital to begin with. And Andrew Giles deserves a proper a proper introduction. Andrew comes to us from Kaiser Permanente. He was with them for, I think, 11 years. We did an expansive search looking for the right kind of executive to be able to -- his wife is Thai. That was an important decision, why we hired him. No, not really. But he's learning Ti, and he likes the market, and he's going to do a fine, fine job for us. He's a very experienced day-to-day hospital operations executive. Khun Ling, he will report to Khun Ling and they together as a team, there's others on this team, but they together as a team will drive this new organization forward. And there's a tremendous amount of interest by the doctors in the community, by the -- just the patients in the community looking for something different in that market, and we intend on delivering Bumrungrad style difference there. please.
Unknown Executive
executiveFor the workforce planning, I would like to update you that the good news that clearly we received the candidates for the doctors over our demand. Let's say, we don't think that we will short about the workforce, especially the physicians. For the staff, we also plan to relocate partial staff from here, especially as Khun mentioned, we will not create any hierarchy in terms of organization structure. So the key teams that develop the operation over there will be only to heads from here to set up the operation. And we also plan to integrate Vife into Banguket Hospital. So as of now, the strategy is to build the center of excellence and the key specialties over there. Our doctors here, some will create a cop to remain and ensure that the quality between Bumrungrad and Bungrauket will be the same. Some will have to local -- recruit local doctors and local staff to run like internal medicine, something like that. So as of now, I pause and then we will update you later on the next quarter. Thank you.
Unknown Executive
executiveGood afternoon. So I would like to present in terms of the financial highlights and financial performance of second quarter and first half this year in the detail. In terms of the financial highlights in second quarter 2026 total revenue increased by 2.9%. EBITDA and net profit increased by 2.4% and 1.7%, respectively. The EBITDA margin and net profit margin in second quarter this year was 41.1% and 30.1%, respectively. In first half this year, total revenue increased by 1.8%. EBITDA and net profit increased by 3.7% and 2.4%, respectively. The EBITDA margin and net profit margin in first half this year were 40.3% and 29.4%, respectively, which improved from first half last year. I will walk you through more detail in financial performance section. Total revenue in 2nd quarter 2026 was THB 6,278 million improved from same period last year by 2.9%. The total revenue improved mainly came from the increase in revenue from hospital operation, which improved by 3.8% when compared to second quarter last year. The growth was primarily driven by a 7.1% increase in revenue from non-Thai, set2.2% decline in revenue from patient. increase in non- mainly attributed to a higher contribution from Middle East market segment increased by 7.1%. Myanmar increased by 28% U.S. increased by 19.2%, mainly due to higher cerengthay. For the first half this year, the total revenue was THB 12,532 million improved from same period last year by 1.8%. The total revenue mainly came from the increase in revenue from hospital operations, which improved by 2.6% when compared to first half last year. The increase in non-Thai mainly to a higher contribution of the East market segment increased by 13.5%. Myanmar increased by 21% and Bang by 9%, mainly due to higher intensity and longer stay as well. In terms of revenue contribution by service. In second quarter 2026, the revenue contribution from inpatient service slightly increased to 51% from 50% in second quarter last year due to IPD revenue increased by 8.2%, while revenue declined at 2.8% increased mainly due to higher intensity longer length of stay. In first half this year, the revenue contribution from inpatient service increased to 51% from 49% in first half last year due to IPD revenue increased by 7.8%, while revenue slightly declined 0.8% IP mainly due to higher intensity and length stay Inmsribpe,sur contribution in first half this year is 22% remained the same as first half last year. The government thirdpyrib17%, from 14% in first half last year due to higher Middle East revenue. contribution slightly dropped to 16% in first half this year from -- sorry, 3% in first half last year, but still the highest contribution of EBITDA and EBITDA margin 2 EBITDA was THB 259 million from same period last year by 2.4%, with EBITDA margin at 41.4%. For first half this year, EBITDA was THB 5,054 million from same period last year by 3.7% with EBITDA margin at 4.3%. In terms of net profit and net profit margin in second quarter 202 net profit was THB 1,889 million improved from same period last year by 1.7% with net profit margin at 30.1%. In first half this year, net profit was THB 3,679 million, improved from same period last year by 2.4% with net profit margin at 29.4%, slightly improved from first half last year at 29.2%. In terms of ratio, net debt to EBITDA of first half this year was negative at 0.4x and net debt to EBITDA was also negative at 0.1x due to less net debt. In terms of liability to asset. At the end of second quarter 2026, the liability to asset ratio increased to 16.4% from 14.8% in the previous quarter, but still remained at the low level. The increase was primarily driven by a reduction in total assets. This decline was mainly attribution from lower cash and cash equivalents following the higher dividend payment made to shareholders during second quarter this year. These are our financial highlights and financial performance of second quarter 2026 and first half 2026. Thank you for your attention.
Unknown Executive
executiveThank you. I want to introduce Dr. Polikit, who has several titles. One is the CEO of VitalLife, CEO of Esperance. He's a practicing cardiologist. He's a geneticist, who was educated in Boston, and he's one of our up-and-coming stars for the future in this company. So Dr. Polkit is going to talk a little bit about VitalLife and some other aspects to it as well as introduce a new person in his organization. Dr. Polikit?
Polakit Teekakirikul
executiveThank you so much, Kun. So basically, I would like to move you to another area that is strategically important for our organization, and that is VitalLife. I think it's quite interesting because like nowadays, we are dealing with the megatrend like longevity and longevity economy. Everyone would not want to miss the train. And I think it's useful to look at VitalLife not simply as a stand-alone clinic anymore. I would say that as part of our longer-term business strategy and evolution of Bumi National Hospital, collectively and comprehensively, we have talked at length among our executives, including Khun Ling, our CEO, Khun Chief Business Development and Khun from the strategy standpoint. And we come up with the very great strategy and how we can bring VitalLife to the world starting from last year. So at the very beginning of this year, you may have heard our press conference that Khun Ling and I announced the partnership in terms of longevity ecosystem. Next slide, please. So I would like to draw your attention to this slide, and we are going to stay at this slide for a moment. We are seeing a gradual shift from what I would say, sick care treatment to prevention to early detection. A couple of years ago, we strategically warm up the market in terms of the preventive medicine at hospital site by having preventive genetics clinic where we bring all the technology to understand everyone coming for a medical checkup in a very better sense. And that can also lead to Vital could be the bidirectional communication in terms of the patients and times between both sides of the hospital campus. And that's why ultimately, brought us to what we call longevity. And what we believe here, Bumlab would have a lot of opportunity to participate in this whole and entire continum, and that's the role we see for Vitalife. And I'm going to walk you through all of these partnerships across 5 sectors and industry. The key asset we bring is not simply a wellness service as you may be able to see from some other people in the market, but I think it's the combination of Bab medical expertise, clinical infrastructure here, scientific capabilities, technologies and most importantly, I would say the trust associated with Bunabnd we are taking these capabilities beyond traditional hospital segment this year. And just maybe what we can do even better is how we can integrate in different industry. First and foremost, I would like to draw your attention to the one in the middle financial services. And I will give you an update in the next slide later, what we have done so far. At first, this may not appear very, I would say, directly related to our business, which is health care at the moment. But when we think about longevity as a whole and the connection becomes quite clear. I would say people with longer financial planning and also health planning become interconnected more and more increasingly. And people are not asking anymore how much money do I need to retain for retirement, right? I think now if you look at in other businesses, especially even from banking or insurance standpoint, people also ask how do I remain healthy enough so I can enjoy the rest of my life with all these additional years. Thank to technology, thanks to human capabilities in terms of the doctor and nurses and even artificial intelligence. I think this is a very important question for Bumrarin Hospital as a whole. And this creates the opportunity to introduce preventive health and health intelligence into existing financial models. For strategic value, it's perhaps simply not another distribution channel, but I would say this is the ability to provide the wellness layer for other industry. So moving on to the next one, the first one, first and foremost, hospitality, and that would also include the wellness real estate. This is very interesting, especially for me and then talking to our executives here. The interesting part because industry already have strong relationship with consumers around lifestyle and also wellbeing hotels and residential developments elsewhere, increasingly provide fitness spar and also wellness offering. But we, Bunlab Hospital believe this is a good opportunity for us because we want to move beyond conventional wellness amenities. What we are very unique is the medical grade wellness and personalized wellness and the model is complementary. So partner provides the environment, lifestyle platform and also customer relationship. Partner like hotels and residential projects. We VitalLife will provide medical assessment, scientific expertise and also personalization. Bumrungrad Hospital will be the platform, will be the foundation, will be the core, provide broader clinical ecosystem when medical care is needed. So it's very important to make it clear that if we work with partner like hospitality or real not only Vitalif, but the whole ecosystem from Bumula, including the C care model. So strategically, I think this would create another access point to consumer. So before even consumer becomes sick or becomes a hospital patient. So I think this is how we are going to expand our health care journey together. Lifestyle and retail, the third area, basically, the strategic rationale is quite straightforward because health is influenced by how you live every day, right? What people do every day, how you eat, how you sleep, how you exercise and even how you manage your skin or how you age. So preventative health is the objective. Health care cannot remain confined in the hospital anymore. So that's why our differentiation comes from medical expertise, foundation of Bora -- going to #4, academic institute. I think this is the core DNA of our organization. And that's the reason why that Board and also top management has decided to let me carry 2 titles, Chief Science Officer and also CEO of VitalLife because we would like to do end-to-end pipeline from scientific discovery. We published the paper. We basically discover. We use our own data to create and to discover all the new service offerings. For example, the new bio age that we have recently implemented in the hospital and Vitalife. And together with this innovation and also clinical application, it will lead us to preventive health. Last but not least, I think we are in the era of artificial intelligence, digital technologies. We have worked tremendously with our partners, and I will have all the logos and the brands to show you later on. Patient comes to a hospital is very episodic. So we would like to offer some set of measurements because we would like to hook them up, have continuous monitoring. We don't want episodic or encounter like when people come to Bumbola in a very traditional way. We want to be part of their everyday lives. And this is so-called continuous health intelligence. So next slide, please. So connecting all the pieces, I do not want you to look at each partnership individually, but I would like to sort of like tell you that we are going to build wellness as a layer for Bumrungraang Hospital. We're not trying to be a real estate developer. We're not going to be a real estate developer. But I guess what we're going to do, and I think we have done quite well is to provide a wellness layer. We do not want to take every part of the wellness ecosystem, but we would like to own the relationship. We would like to be part of the ecosystem, and they would think of Bumrungrad Hospital as a whole. The hospital side becomes the core value when people are very soon. And I don't think these 2 areas would cannibalize each other, especially nowadays, the technology is that people could be less sick and sick. So that's why we are going to move forward in this strategy, we want to make sure that we cover the whole continuum of care. So I'm going to show you some examples of our events and like exerts from the events that we have done in collaboration with all the teams at Bumrungrad Hospital. For example, this is a corporate partnership level. Going on to the next slide, please. All right. So we work together with a lot of financial parties, for example, insurance companies, hotels. Next slide, please. From academic standpoint, we have seen and we have hosted a lot of delegates from different countries within this year from the government segment and also from the private segment. All these people, they are really look into the longevity ecosystem, and that's how we plan to work together with all these parties. Next slide, please. Okay. So basically, for the next slide, what I would like to show, I would like to just give you the visual understanding of how we work together with different brands. Next slide, please. So I think this will be the highlight and good examples of how we have planted seed together with our important partners. For example, for hospitality segment, you can see a wide variety of the leading institutes in this business. More recently, we announced our partnership with Thai Airways International. And if you get a chance to fly Thai, maybe you can see how we bring the wellness into the air. We have created in-flight enttainment, and that's very beginning. And maybe in the future, we'll have more and more collaboration with Thai Airways. This is how we bring wellness outside the hospital and we integrate this with other partners who have a high stake in the medical and wellness first in Thailand from some other institute and industries. For example, more recently, we work together with Huawei. So we are exclusive partner with Huawei, where we will conduct research with Huawei for the most recent watch where we can also use the watch to monitor the blood sugar. And after the research is done, I think maybe we can co-create more know-how together with Huawei and some other brands like Samsung. Next, please. So all these are just like a visual idea for all of you. Anyway, I think for transitioning to what we would like to do next, basically, if this strategy, if we want it to work, we also need to continuously identify what comes next. we would like to know which technologies would work for long economy. We would like to know what kind of innovations that are mature enough that we can implement here and where should invest. And that's why medical innovation and investment are become, I would say, becoming increasingly important and also like it would be very important and naturally to us that I would like to also introduce my colleague who's going to help me and the team for this endeavor. We have Dr. Nalin Deshawibon. So her title is Director of Medical Innovation. I will let her introduce herself, but I will give you a little bit background about her. So basically, she's working at the intersection of the medicine, technology and also investment. I think her role together with us is going to look beyond what we are doing today, basically help us identify the technologies, companies and opportunities that would shape health care tomorrow and to determine what will be best and what will be the good opportunities for us to implement longevity medicine within our hospital and also together with other partnerships. Dr. Lin, over to you.
Unknown Executive
executiveThank you for the kind introduction and everyone. My name is Mel, and I'm trained as a biomedical engineer, I have a PhD in biomedical engineering, but I also have 6 years of experience working in finance, particularly in biotechnology. So I do have experience across both worlds, and I hope to leverage my experience to bridge that gap and also bring new medical innovation and technologies to Bumrungrad Hospital. I look forward to working with everyone.
Unknown Executive
executiveIf you notice up there, there's a number of hospitality circles on that slide. All of them approached VitalLife and asked about relationships and partnerships because they all realize that just being a hotel and a resort isn't the draw anymore that it used to be. You have to be offering something different. You have to be offering some kind of component such as our VitalLife operation at Rakxa. When you go to Roxa, for those of you that have gone there, we have a VitalLife center there. And when the patients go there, they find something incremental to their visit at Roxa -- and all of these entities have asked about associating with VitalLife in some way, in some form of wellness, clinical operation, et cetera. So we're going to pick and choose who we want to be associated with because the brand is very, very important to us. Now if you'll take me back, Jan, to my slides, thank you, Dr. Nudin. -- this one. Rajiv and I went to London to the JPMorgan Investor Conference, and they were shocked at the performance of the company from an EBITDA and NOPAT margin standpoint. But one of the people in the audience asked me, well, how well do you deploy your CapEx? So I decided to put this together. I've done this in the distant past -- but I thought I'd put this up, and I'm going to put this up on the Investor Relations website because it's very, very telling. When you look at it, stare at it for a minute, you'll see that -- and the next slide is about ROA, but it says the same kind of thing. It says that Bumrungrad against its competitors and even noncompetitors going to Apollo and Raffles and IHH, when you look at our ROE with the exception of one outlier period during COVID, you'll see Kouszinrod, BCH, they were getting a lot of money from the government to take care of COVID patients. That's what that spike up there showed. But generally speaking, they're really not amongst the highest at all. And this shows the ROE comparison for 5 years and go to the next slide. This is a tabular version of the same data and go to the next slide, and it shows you from an ROA standpoint, where we stood amongst our competitors and noncompetitors. And it's a telling slide. I don't know what it's going to look like after we add when we add back in the Bouquette project because that project obviously is going to be dilutive at some level for a period of time. I expect to lose money in the first year, 1.5 years of Bouquet, but we didn't build it for year, 1.5 years. We built it for 40 years. But it's a very strong indicator of the kind of performance of how we deploy our CapEx. And as you know, we have no debt. In fact, we have negative debt. And we really haven't thought about even though we're doing our Soy 1 project and our Annex project and our Phuket project, they're all in process. We don't intend on borrowing any money to manage those. We're going to pay for those out of free cash flow. I think that was all of the slides I wanted to talk about.
Unknown Executive
executiveActually, I have my slide. I want to present about what Khun and Khun -- of just mentioned. We launched a special promotion campaign. So, let's go through the operational update. I will brief you very quick. Okay. This is the first question from the COE of Center of Excellence. If you see on this slide, this is -- I rank by the revenue contribution from the highest to the lowest. So overall revenue contribution for this COE is 45% of total revenue. And the total growth of this COE is 12%. So for non-COE it's quite flat. However, this is to show that we still have the very high complexity case or high-intensity case that Khun Nu mentioned. And you can see that Khun mentioned about Spine, this quarter, it increased more than 20%.
Unknown Executive
executiveNo red... No negative year-over-year by quarter.
Unknown Executive
executiveRight. Yes, amazing, right? Yes. So next one is this robotic assisted surgery case. This one, I would like to highlight about number of cases more than 120 now for Bumrungrad for around 16 months, and we are very successful in terms of we expand robotic surgery into many specialties. And lately, we are the first in Thailand private hospital sector that can achieve the milestone of minimally invested direct coronary artery bypass because we can recruit one of the top talent robotic surgeons in the city. Next one, as you know about Newsweek again, why Kun mentioned about overseas Middle East and international markets fly into Bumrungrad because we have been ranked #1 in Thailand across specialty from Newsweek. And you can see most of them also our center of excellence. Next, -- this is to support about our heart center. This is our Professor Dr. K. He is the Director of Heart Institute. He became the first physician in Asia to receive the Pioneer Award from the Heartist Society. He is our doctor. And this is a very prestigious international recognition in cardiac electrophysiology and his research and his practice in AF syndrome and innovative clinical research has significantly improved the diagnosis and treatment of life-threatening heart disorder worldwide. Next one. This is to show our collaboration, Kabamurga partner with National Innovation Agency and other health care ecosystem partners, bringing together the government academic institute and health care providers. This collaboration will support and strengthen Thailand as the regional health care and medical innovation hub. Next one, this is our campaign that Khun just mentioned. In the second quarter, we launched a health care campaign. And most of our screening package can increase downstream revenue. Only this checkout package we sold 6,600 packages and generate around THB 207 million in gross revenue. And Khun Dr. Bo just mentioned about Hwei -- for this campaign, who purchased over THB 100,000, we gave the complementary smartwatch Huwei that we expect them to have the wearable device and we can link with our Bang applications. Last but not least, this is a special promotion campaign that we try to launch this tactic to regain and increase more Thai volume. So we achieved around 92% of our target. That means we can 494 procedures with 13 uplift compared to the business as usual. So you can see that the more successful will be the orthopedic procedures, including knee shoulder surgery and also laparoscopic surgery. These results show that this special promotion can help activate demand and select the service line and support utilization of our clinical capacity. That's all for me.
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