Bunzl plc (BNZL) Earnings Call Transcript & Summary
June 29, 2023
Earnings Call Speaker Segments
James McCool
executiveHello, and welcome to Bunzl's Investor Insights Series focused today on Bunzl North America. My name is Jim McCool, and I have the privilege of leading Bunzl North America and its 8,700 team members. I'm now in my 25th year with Bunzl, and I've seen us grow from being a leading national grocery and foodservice distributor to a diversified and resilient portfolio of leading businesses serving a broad range of customers across 6 core sectors, now including agriculture, food processor and safety. The growth story in these sectors is both organic and acquisition-driven and we maintain a strong and attractive pipeline of acquisition opportunities in these higher-margin, higher-growth sectors. Today, in addition to providing a high-level overview of the North American business and its growth opportunities, we'll highlight 3 businesses: our ag, food processor and safety businesses which continued to deliver strong margins and growth owing to their customer and sector-focused strategies. Joining me today are the Managing Directors of these businesses who combined have over 50 years at Bunzl. John Murphy, MD of our agriculture and Mexico; Bryon London, MD of Food Processor; and Dale Stokes, MD of Safety. Each joined Bunzl upon Bunzl acquiring the company they worked for, with John and Dale having been partners in their respective companies. These leaders and their businesses are prime examples of the entrepreneurial mindset so prevalent across Bunzl, building and implementing strategies to support their particular sectors and end markets. After and over the North American business, I'll turn it over to John, Bryon and Dale to highlight the expertise and innovation in their business, which helped deliver strong organic growth and double-digit operating margins, and then come back and focus on the expansive acquisition opportunities for North America, following we'll be happy to address any questions you may have. We'll show you today how North America, the largest business in the Bunzl Group has significant opportunity for further growth. Innovation, including expansion of our exclusive own brands and sector-focused customer-tailored solutions will fuel organic growth. And our significant pipeline of acquisition opportunities, particularly in our higher margin, higher growth sectors will continue a strong track record of acquisition growth. Together, these will drive growth and support medium-term upside for our North America margin. The North American business is relatively young, having only entered the U.S. in 1981. In our early years, our primary focus was the grocery and foodservice space, and we had much success consolidating local and regional operator into the leading national supplier of packaging and operating consumables in both the U.S. and Canada, which we entered in 1995. From within grocery and foodservice, we identified adjacencies in food processor and convenience store, adding anchor acquisitions in each in the early 2000s, and which remain today some of the best-performing businesses within Bunzl. Food Processor led us to investing in the agriculture space. And we also leveraged our global portfolio and successes in other parts of Bunzl, building an industry-leading platform for safety in the U.S. and for cleaning and hygiene across Canada. Our 110-plus acquisitions since 1981 have built a broad, resilient portfolio of businesses yet with significant further opportunity for higher margin growth. The North American business is relatively young, having only entered the U.S. in '91. In our early years, our primary focus was the grocery and foodservice space, and we had much success consolidating local and regional operator into the leading national supplier of packaging and operating consumables in both the U.S. and Canada, which we entered in 1995. From within grocery and foodservice, we identified adjacencies in food processor and convenience store, adding anchor acquisitions in each in the early 2000s, and which remain today some of the best-performing businesses within Bunzl. Food Processor led us to investing in the agriculture space. And we also leveraged our global portfolio and successes in other parts of Bunzl, building an industry-leading platform for safety in the U.S. and for cleaning and hygiene across Canada. Our 110-plus acquisitions since 1981 have built a broad, resilient portfolio of businesses yet with significant further opportunity for higher margin growth. Today, the North American business is the largest within Bunzl with 60% of global revenue. And while North America may be best known for its distribution excellence in servicing large national customers in the grocery and foodservice space, it has grown significantly in recent years in sectors such as food processor, agriculture and safety, each with a strong focus on adding value for their customers and end markets through product innovation, and exclusive own brands in addition to their industry-leading supply chain excellence. The North American business has an expansive footprint with national coverage across each of the U.S., Canada and Mexico. Servicing customers across 6 core segments are 49 focused operating companies, supported by 8,700 team members with each sector accessing a discrete distribution network within our 190-plus locations. Our teams are sector-focused with over 1,600 sales experts and customer service specialists providing customized sales solutions and support for customers both national and local, large and small. Our supply chain is equally broad, leveraging both global and local supplier relationships to provide our customers with innovative, exclusive own brands as well as leading manufacturer brands across the vast array of categories, with an ever-increasing focus on both sustainable packaging as well as the sustainability of our supply chain. Over the last 10 years, the North American business has delivered strong growth with 7% revenue CAGR and 8% operating profit CAGR while increasing operating margins by 50 basis points. This doubling of the business was fueled both organically and via acquisition, with acquisitions accounting for 55% of the overall growth over that period. As I indicated earlier, we've seen significant growth in higher-margin, higher-growth sectors over that time, and the operating margin increase is reflective of that sector mix. And while we're pleased with the results of the past 10 years, we're also very optimistic for the coming years, given the significant opportunities ahead, both organically and with our strong pipeline of acquisitions. North America serves a diverse range of sectors with further breadth of end markets within each sector, supporting resilience across the business and the economies it serves. Despite several large national customers, the overall customer base is fragmented, with less than 30% of revenue from our top 10 customers. And our customer relationships are strong with average partnerships exceeding 20 years across our top 40 customers. Our operating margin of 6.9% reflects the sector mix with lower double-digit margins for processor, ag and safety, balancing mid-single-digit margins in sectors such as grocery, foodservice and retail. Despite the margin differentials though, the return on assets of both groupings are largely in line with the North America group average of 45%, owing to structurally higher inventory turns, particularly in grocery and foodservice. While at different stages of penetration and consolidation, each sector affords significant opportunity for growth in the coming years, driven by a strong focus on exclusive owned brands and sustainable packaging. Macro tailwinds from investment in infrastructure and nearshoring in Mexico as well as a pipeline of accretive acquisitions. We are a trusted partner to our customers because we are a specialist distributor with a value proposition, both broad and deep. We combine industry-leading distribution excellence and a broad product range, highlighted by our exclusive own brands and sustainable packaging alternatives with data and analytics designed to provide our customers actionable insights with which to manage their business. In short, we are an extension of our customer and their teams, crafting tailored solutions to meet our customers' specific needs. Our Canadian team says it best, the power of global sourcing, the efficiency of a national network and the advantage of local relationships and expertise. Our own brand portfolio is a core strategic advantage for us, often demanded by the end user and is a key driver of our higher-margin, higher-growth businesses. The ranges are designed and built for the end segments and customers we serve. And our range offers value and differentiation at each level of a good, better, best product assortment. Certain of our sectors like Safety, source and sell nearly 100% exclusive owned brand range, while other sectors have only single-digit penetration of exclusive own brands, which affords significant opportunity for margin-enhancing growth. The group of businesses we'll hear from today are great examples of both the organic and acquisition growth opportunities available and share a common formula for success. An innovative product range designed to meet their sector and customer-specific needs, sector-focused sales and customer service specialists delivering tailored solutions and an entrepreneurial mindset, investing in exclusive own brands, talent and technology to deliver value-added tailored solutions. These businesses have delivered for our customers and they've also delivered for North America with 7% organic revenue CAGR and 16% total revenue CAGR since 2012. With an average 14% operating margin driven by 50% owned brand penetration, these businesses combined to deliver 40% of North America's adjusted operating profit. Now let's take a deeper look at the value we bring our customers across our processor, agriculture and safety businesses. Please welcome John Murphy, MD of our agriculture business and Mexico. John?
John Murphy
executiveThank you, Jim. My name is John Murphy. I'm the Managing Director of Bunzl Agriculture and the Country Manager of Mexico. I'm thrilled to be here today to present a section on Bunzl's Agriculture and the dynamic businesses that we're operating. This group of companies represents a critical position North American food supply chain. When you think about these businesses, think about strawberries, raspberries, loose leaf lettuce, spinach, tomatoes and celery. All the things that are nutritious that arrive on your dinner table each and every night. And if you were to walk the major supermarkets in North America, you'd see our products in the vegetable and fruit sections. We focus on products that growers use to harvest their crops. In that regard, think of flexible packaging for carrot, for lettuce, clamshell for the berry category, which is strawberries, raspberries, blueberries and the entire tomato category. Additionally, we have a large segment of products that are corrugation focused. Thousands of items that support the growers harvest events each and every day. Most recently, we've added to the group our farming supplies. We now sell specialized mulch film, stakes, twine system for the growers to prep their crops along with certain crop protection systems. Our customers are the who's who of the fruit and vegetable industry. Think of Driscoll's berries, the largest berry grower in the world. Bolthouse Farms, the largest grower of carrots in North America and a significant producer of fresh juices in North America. Naturipe Farms, Taylor Farms, just to mention a few leading customers in this group. As we'll discuss shortly, Being close to our customers is key, and we operate in 18 warehouses concentrated in California, Florida, Michigan, Mexico and Canada. We've enjoyed double-digit CAGR growth since 2012, and we're proud to be a high-touch value-add business partner to our customers. Our expansion has been achieved through strategic acquisition and organic growth, following our customers as they've grown. Bunzl entered the agricultural business in 2010 with the anchor acquisition of Cool Pak. Cool Pak is a business historically focused on rigid clamshell in the berry and tomato categories. They've been very successful in the Western U.S., primarily operating in California and have enjoyed a large organic growth story in Mexico. Our next acquisition was Netpak in 2011. They also focused in the berry category, but they brought us a line of corrugated products, which we're very interested in. They're located in Vancouver, Canada, and serve Western Canada and the Pacific Northwest of the U.S. The third acquisition in 2012 was Destiny Packaging. Destiny operates in a central part of California and Yuma, Arizona. Their product line was new to us and focused on flexible packaging, bags and pouches for various vegetable and produce products. In 2018, Monte Packaging company joined Bunzl, and I'm proud to say that Monte Packaging is near to celebrating its 100th anniversary in 2025, which gives you a sense of the type of businesses that we're buying. They're located in Riverside Michigan and serve growers in the Midwest, Northeast and Southeast. Monte has a very range of products to address their customer needs. And lastly, but not least, in 2021, we acquired Intergro. Intergro is a group that primarily focuses on farm supplies for the growers that prepare their fields. Those products, as I mentioned, can be mulch films, stakes, twine and various irrigation products, integral to crop preparation. They represent a unique adjacency for us and allow us to cross-sell those new products into our portfolio of existing geographies. Bunzl agriculture is full of entrepreneurs, often former owners who seek new opportunities to serve their customers in a diverse North American footprint. The story of organic growth is germane to Bunzl Agriculture, and we've taken a strong position in Mexico by following our customers into new geographies. Many of our customers have made investments in Central Mexico; Baja, California, and certainly, Sonora and Sinaloa. To serve them, we've added strong personnel to the region. We'll stand up facilities where required, we'll add local manufacturing, we'll add equipment and automation we'll add label printing and we'll scale these organic opportunities appropriately. It's key to understand that 75% vegetables consumed in the U.S. are grown in Mexico and 50% of fresh fruit consumed in the U.S. are also grown in Mexico. We anticipate further investment in this marketplace. We have grown organic revenue at 11% on a compounded annual basis since 2012 and with half of this driven by our expansion into Mexico. We also see strong opportunities for continued growth supported by strategic acquisition in both agriculture and other Bunzl sectors. Bunzl Agriculture is also supported by a strong focus on innovation and sustainability. We have an independent innovation center that all our business units utilize, and it's a fantastic resource for our customers. I'd like to walk you through a small sample of that innovation and give you a sense of how we take that journey with our customers. Initially, we engage with the customers as they're seeking packaging improvements and innovations. We're really looking for feedback. We're listening to these customers about what they're trying to achieve. We have packaging engineers, in-house software for product rendering and high-speed 3D printing. We help develop the package by focusing on many variables, which include retail merchandising specifications, cooling requirements, internal volume, substrate materials and modified atmosphere requirements. Once the design is and the tool or mold is built, we hand it off to our contract manufacturer for final production. That finished product returns to our group where we customize it through high value-added services, high-speed labeling assembly, embedded trace and track technologies. We introduced unique water soluble adhesives, so labels separate from the recycling process efficiently. Bunzl then hands the finished product back to our grower just in time. They harvest and you and I buy these items in the grocery stores through various recycling processes, the package finds its way back into the circular economy. As mentioned, sustainability is a very important part of our customers' journey. Everybody in our supply chain is required to have a point of view on sustainability, this journey we continue to leverage our in-house innovation center to surface opportunities. Our market, much of the sustainability momentum is directly connected to national, regional and local legislation. Leading retailers accelerate the desire for alternative materials each and every day. As an example, I'll take you through the life cycle of a tomato package. In pre-2018, this PET clamshell would be made of 100% virgin PET resin, and it would have a non-water soluble branded label attached. As you moved into 2018, this product might evolve into a plastic lid and be replaced with a branded flexible film, giving you a 30% reduction in overall plastic and the package would become 100% recyclable. By 2022, that lining film may remain and the base would be replaced by essentially a paperboard base delivering 100% recyclable package. Bunzl has a significant advantage in sustainability of this revolution. Bunzl is flexible and using different packaging materials that fit its customers' needs. That flexibility enables us to pivot from substrate to substrate and deliver the customer a unique solution for their market demands. As a prime example of addressing our partner's market needs, I'm happy to turn the presentation towards a special customer testimonial from Bolthouse Farms. After the video, my colleague, Bryon London will introduce you to Bunzl Processor division. Thank you. [Presentation]
Bryon London
executiveThank you, John. Hello, everyone. I'm Bryon London, and this is my 21st year with Bunzl Processor division. I was a leader with the Catch Supplies business, which was the anchor acquisition by Bunzl into the food processing industry. It's my pleasure to introduce you to our business. And as I do this, I think you'll see 3 themes in our business: First is industry expertise, the second is innovation, and the third is continuous improvement. The products that we distribute are broad and include material handling, packaging, cleaning and hygiene, cutlery and all types of PPE. Many of our large customers are known worldwide, and they include companies like Tyson Foods, Smithfield, JBS, Kraft Heinz and Hormel. Now we also partner with thousands of other customers, both big and small, who process food all across North America, including categories like proteins, seafoods, fruits and vegetables, dairy products and candy plants. The map you see on the right is a partial illustration of our distribution centers, our field sales representatives and customer locations. The customer locations noted in blue are a fraction of the actual plants we service. We consolidated them by ZIP Code because there were far too many to show on this map. Now to help everyone get a better understanding of our processor business. We have a brief video we'd like to share where you can hear directly from our associates. And after that, we'll look at some numbers. [Presentation]
Bryon London
executiveOkay. Now for some numbers. We carry 33,000 unique items in stock. And it's interesting to note that over 5,000 of these items are new in our business since 2022. This is a reflection of our continued growth in the new categories with our current accounts as well as entirely new accounts in different sectors of food processing, and they all have unique needs. Our largest customers are also some of our longest relationships, as shown on average, well over 20 years. Lastly, for this page, we've built our business, expanded our distribution footprint and staffed our team members all around our customers' locations, resulting in our being able to service 97% of our customers within 24 hours. Industry experience is a large driver of our success. And to be clear, I'm not talking about expertise in distribution, that's a basic expectation. The expertise we'll look at is in our customers' operations. Within our business, over 50% of our people require specialized training focused on food processing plants and their unique set of requirements. For example, a person at sales or product development cannot effectively do their work unless they fully understand the unique needs of these plants and the conditions in which the plant employees operate. Now once our people gain in that knowledge in this area, they become very effective at driving value for our customers. I'll show you specific examples of that shortly. On average, our team has a tenure of 8.5 years, and on average, we see our customers once per month, but that number doesn't really tell the story. One customer may need us at the facility several times a week and others may only want us to see them quarterly. Additionally, the customers regularly increase or decrease these needs as their priorities shift. The important thing to know here is that we're structured to adapt and fill those needs on demand as they change. So, so far, we've talked about our specialized industry knowledge, utilized by highly tenured people and our constant presence in the customers' facilities. Let's look at what happens when we add innovation into that mix. Here are 2 specific examples of our innovative culture. On the left is our Boning Knife from our INOX PRO line, which is our brand. Now in a protein processing plant, these knives are in use for 8 to 16 hours per day, and they run through grinding and sharpening machines 1 or 2 times daily. So as a result, it can last as little as 10 to 12 days on average. Our INOX PRO line is a step forward, lasting 15% longer. It has improved ergonomics for the users and the manufacturing is done with sustainable materials, 0 landfill manufacturing. On the right is our new our EdgeMaster slicing blade and again, that's our own brand. These blades are attached to machines for applications, including slicing meats for fajitas or slicing bacon. Now OEM blades or original equipment blades are excellent, but they're very, very expensive. And aftermarket blades are cheaper, but they tend to be less consistent than the OEM. Our EdgeMaster line fills the need for a less expensive blade than the OEM, but with consistency of the product that matches the OEM results. Now in addition to the blade itself, take a look at our packaging because it's unique. It's a recyclable box, which is used for the safe transport of those blades to and from the equipment where they will be used on the production floor. This is an industry first. Now you likely noticed that both the products we're showing here are not simply a replication of industry standards. They are, in fact, better products. The improvement of specifications for our own brands whenever possible, is a key to our own brand success. So we've looked at 2 specific examples of own brands innovation. Now let's take a step back and look at the bigger picture. The processor division now carries 1,400 SKUs own brands, driving innovation into our industry, driving value to our customers and, of course, attractive returns for our investors. Our focus here has been a key contributor of growth and success of our business with profit from owned brands increasing tenfold since 2015. Innovating improved products is challenging. But once the new product design is finalized and specifications are set, the challenges have only just begun. Next comes a global search for factories with high quality, fair costs, they need good working conditions for their people and sustainable manufacturing processes. This factory search is normally a daunting task, which can slow or stop product development projects, but not at Bunzl. Own brand success is accelerated with the partnership of the Bunzl global Importing Office. Bunzl's global sourcing expertise allows us to focus on our next round of innovations. So you see that combination allows us to drive innovation and value for our industry at a very strong base. So all the areas I've discussed so far come together in our most critical area, which is where our business makes contact with our customers, it's our sales and service teams. These teams utilize a model known as CI, or continuous improvement. With this model, we demonstrate our company's ability to do 3 things: One is we drive immediate value for our customers when we're partner up; second, as you can see, we innovate customer-centric solutions; and then third is we drive significant annual documented cost reductions, again, documented cost reductions for our customers. As our sales team consistently delivers on these promises, our relationships with customers evolve. As it doesn't take long for a traditional sales and buyer relationship to become a relationship of a strategic partnership. And soon thereafter, our customers bring us opportunities when their other suppliers are not adding similar value. So this, in turn, drives opportunities for wallet share through additional product lines to current accounts as well as entirely new categories. Okay. So we've covered the industry specialization, the innovation of own brands and the continuous improvement. Now let's take a look at a specific example of how these all come together to drive organic growth. And a recent example of that is Tyson Foods. We were not the primary supplier for Tyson. But in the areas where we did supply them, we stood out because of our CI model and more importantly, our consistent execution of that model. In time, they gave us opportunities outside of our previous scope, and we again delivered improved products at lower costs. So thus, when their contract with the previous supplier expired, we were awarded that business, which more than doubled our relationship. So supported by this approach, we've been able to drive 7% organic revenue CAGR since 2012. I'm excited about the future for the Processor business and continuing to drive this momentum. We expect to be able to continue to deliver wallet share gains, win new customers, and we're looking to expand into new industrial food segments. So on behalf of all 327 of our team members, I want to thank everyone for your attention. We're honored to serve a critical role in North American food production as well as our role in creating attractive returns for our investors. And with that, I'll turn the floor over to my friend, Dale Stokes, Managing Director for our Safety division.
Dale Stokes
executiveThank you. As Bryon said, I'm Dale Stokes, and I'm privileged to lead and support our Safety division in North America. I've been fortunate to enjoy a varied Bunzl career to date selling my distribution business into the group 10 years ago and moving to lead our Cleaning and Safety division in the U.K. before relocated with my family to the U.S. in late 2019 for my current role. Our division comprises 13 businesses that between them own over 40 leading brands. We design and bring to market a diverse range of head-to-toe personal protection equipment, or PPE, and have more recently entered the adjacent asset protection category. Today, we have 47,000 products across all categories, spanning the full spectrum of value and premium positioning and have a particular strength in the industrial sector, where workplace risks and therefore, usage of our products is greater. In 2022, the division contributed GBP 870 million of revenue at constant currency which was 12% of our North American business area. And the division has grown significantly in recent years through acquisition, broadly adding at least 1 business per year since 2014 and to achieve high double-digit revenue and profit CAGR since then and trading at profit margins above both business area and Bunzl group averages. Head-to-toe PPE is literally that. PPE designed to protect different parts of the body from potential injury and in doing so, allow employers to achieve legal compliance and manage business risks and costs arising from worker injuries. I'd like to share a short video provides greater insight into our products and approach. [Presentation]
Dale Stokes
executiveA key difference between our division and some other parts of the Bunzl Group is our position in the value chain, where we operate at the highest level as a brand owner. Positioning ourselves as an innovative brand owner is one of the key reasons behind this division being one of Bunzl's higher-margin sectors. Our decentralized product development teams innovate to design products that maximize where a protection combined with the highest levels of comfort since comfort encourages where a compliance and therefore, consumption. We work closely with third-party manufacturers. And in many instances, we are a select licensee of leading raw materials allowing to use high-performance branded fabrics and coatings in our designs. Our approach also ensures a highly flexible supply chain with no long-term contractual commitments. And we use push and pull sales strategies to grow our businesses. We seek to have distributors list and stock our product and push it through the supply chain and their sales resources while simultaneously stimulating end users to demand and pull our products from those distributors. And our distributors are a diversified mix of national and regionally focused firms across a spectrum of distributor types. Some are safety specialists, some are broad-line industrial distributors and some specialized in specific vertical sectors such as automotive or welding. And through those distributors, we support a wide range of end-use markets, providing further revenue diversification. And the diversity of those end-use markets is demonstrated by the chart on this slide, which within showing strong organic growth potential. It is also worth noting the limited cyclicality in the higher PPE consumption end markets such as infrastructure construction and utilities. Ultimately, the provision of PPE to workers is not discretionary. It is a legal obligation for employers to supply it. So switching to market drivers. We wanted to highlight 3 growth tailwinds ahead: Firstly, we continue to see strengthening of PPE legal standards and certification, which is favorable to well-resourced and quality-orientated brand owners such as ourselves. Our teams participate in the consultations that set the national technical standards for PPE, and we are further encouraged by the growing investment in OSHA, the government agency here in the U.S. that is responsible for enforcing health and safety standards, which can only increase we're at compliance and therefore, PPE consumption. Secondly, we see the user experience in the U.S. PPE market evolving from a position where PPE is simply provided to achieve compliance to a place where comfort and overall well-being is a prime consideration. This provides organic expansion opportunities, such as dedicated PPE for female workers or higher price point items that bring comfort and functionality over and above the base compliance need. And finally, the U.S. government's Infrastructure Investment and Jobs Act has committed $1.2 trillion of investment into exactly the kind of infrastructure projects that have high PPE consumption with around $550 billion of this being incremental spend. And set against both structural drivers and market growth potential, our division has a strong list of competitive advantages. We have trusted brands and innovative products. Personal safety is at the heart of our offering, and it takes time to build the levels of brand reputation people require to trust products will protect their own personal safety. While we have been custodian to these brands only a decade or so now, some of our origins is far back as 125 years and have a long-standing reputation for quality, reliability and compliance against all relevant risks. We have a polish, flexible and balanced supply chain. In conjunction with the Bunzl global importing office, we manage our manufacturing partner network to reduce business and supply risks. We seek to appropriately balance supply between near, mid and far shore sources of Mexico, Latin America and Asia. Doing so offers a key point of difference to our distributors and end-user customers providing confidence on supply continuity. And further, by collaborating with other Bunzl Safety businesses around the world and our global importing office, we are able to achieve purchasing scale synergies. And of course, all suppliers are subject to our sustainability commitments and fully audited for compliance to our ethical standards policies. We have transitioned to digital selling. Our businesses collaborate to efficiently deploy digital tools such as a PIM platform containing all of our product information management data tags and assets. This indicates high-quality, rich product data such as photography and video, directly to our distributors selling websites to ensure the end user customers and their employees are able to easily find and select our product over that of our competitors. And finally, we also benefit from working closely with our 57 Bunzl Safety businesses across 26 countries. I'm proud to chair our global safety network, a powerful alliance between those businesses, the best practice knowledge sharing on global trends, certification, supply chain opportunities and group-wide initiatives, such as digital trading and sustainable product solutions. And that last point is an excellent example of the unique competitive advantage within this unparalleled network. With sustainability awareness and legislation progressing in different countries at different speeds, some of our businesses benefit from the experiences of those operating in countries at the forefront of change in this space. This allows them to execute new solutions more quickly and efficiently than if there are otherwise operating independently. As shown, we have a very successful track record when it comes to acquiring an integrated businesses into Bunzl, building a $1 billion revenue division in just a few short years. And while the average multiple paid for our acquisitions between 2012 to 2019 was around 8x EBITDA, we are proud of how our model is able to bring about significant performance improvements in each business, such that if you take the enterprise value paid set against for 2022 EBITDA earnings are at the same group of acquisitions, there is an implied multiple of around 5x. This performance improvement is delivered by allowing our acquisitions to thrive as decentralized entities, yet ensuring we leverage those competitive advantages outlined to optimize performance and accelerate returns. And across the leading head-to-toe PPE categories, we have very significant headroom and a strong pipeline of potential acquisitions. Further, we remain open to adjacent opportunities as demonstrated by the acquisition of asset protection specialist, McCue. Another example, adjacent markets under review include traffic safety products and wearable smart tech PPE. So while we have built a substantial safety business in North America, we remain infused at the even greater opportunity ahead. On behalf of the 2,500 talented team members across our businesses, thank you for the opportunity to share more about our Safety division, and I'll now pass back to our CEO, Jim McCool.
Jim McCool
executiveThank you, Dale. John, Bryon and Dale have clearly articulated the strong value proposition and competitive advantage for their business and within their sectors and the higher growth in margins, which they deliver. The foundation for success in each of these sectors was built from acquiring strong businesses with talented leaders, which Bunzl then cultivated leveraging its global sourcing, operational excellence and strong cash flow to invest, both organically and via further acquisition to accelerate growth. Our compounding strategy and management structure are both empowering and supportive to the newly acquired business. Our decentralized management structure sustains the entrepreneurial mindset of the former independent business. And the overarching resources and scale of a large global organization foster accelerated growth. Given this and the overall strength of the group's cash flow and balance sheet, we see many opportunities to acquiring more fantastic businesses across North America. We have many great examples of strong and sustained growth post acquisition, perhaps none better than Food Processor, which Bryon spoke to you today. Let's review 2 other acquisitions, which exemplify our acquisition strategy and integration success and continue to deliver higher growth, higher margins and strong return on assets. Destiny Packaging was acquired in 2012 in our Ag sector. Following on the anchor acquisition of Cool Pak in 2010, Destiny provided both category and capability expansion, as John explained. Over the years, the Cool Pak and Destiny teams have collaborated on packaging design, global sourcing and supporting customer transitions to more sustainable packaging alternatives. And recently, as many growers have expanded into Mexico, the teams have been able to work together to identify local infrastructure and sourcing. These collaborations augment Destiny's in-house packaging expertise and global sourcing of value-added flexible packaging solutions, driving strong double-digit margins and consistently high growth with 9% adjusted operating profit CAGR since joining Bunzl. These margins, combined with well-managed inventories produced returns on assets at Destiny consistently above 100%. Another great example is our investment in safety businesses primarily servicing the welding end market. In early 2015, we acquired John Tillman, the recognized leader in welding hand protection, offering both categorical and end market expansion and a very strong exclusive own brand. Later in 2015, we acquired Steiner Industries, which provides a broad assortment of welding focused PPE and accessories including welding screens, again, expanding our category offering. Lastly, we acquired Revco in its strong Black Stallion brand, further enhancing our leading position in welding focused hand protection and PPE. Though these businesses maintain their brand identity and remain decentralized, we offer our customers the leading portfolio of user demand and exclusive own brands and accessories. And like Cool Pak and Destiny, these teams collaborate around product innovation, global sourcing and value-added customization services. In addition to co-locating distribution centers and sharing investments in technology around digital engagement with customers as well as operational effectiveness. Again, the leading exclusive owned brand positioning supported by Bunzl, global scale and expertise has driven higher growth and strong double-digit margins with 8% adjusted operating profit CAGR. These are just 2 of many great examples of successful and accretive acquisitions within the Bunzl group. So can we continue to acquire strong businesses with talented leaders and successfully and profitably integrate them into Bunzl? Absolutely. Across North America, we have significant opportunity for further acquisition growth in our existing segments, whether from category or end market expansion, geographic expansion or new capabilities. We've also identified segments where we have little presence today, such as health care, with rich opportunity to carve out a meaningful market niche, utilizing our proven strategy of strong exclusive own brands, specialist support and tailored customer-focused solutions. Our teams maintain an active pipeline of 300-plus near- and medium-term acquisition targets with combined revenue in excess of $14 billion. Now we certainly don't expect that we're going to acquire them all, and we will remain disciplined in our acquisition approach. But our strong track record of attracting sellers to Bunzl leaves us confident that we'll continue to drive significant growth in North America from acquisition. Dale spoke of the significant opportunities within the still highly fragmented Safety sector, a prioritized area of investment for North America. From rounding out a head-to-toe category offering of exclusive own brands, as well as expanding into near adjacencies with asset or traffic safety and technology-enabled PEE. Agriculture has significant opportunity for geographic expansion and supporting our other grower end segments. While Processor looks to niche opportunities to expand categories and capabilities to support their strong organic growth platform. From a geographic perspective, we have significant opportunity for growth in Mexico across all sectors. Using our existing market penetration levels in Canada and U.K. as a benchmark, our business in Mexico is market growth upside of 4x to 5x its current volume. And John is quickly developing a robust and actionable list of targets in his new responsibility as MD for Mexico. Across North America, our passionate and dedicated teams have delivered sustained growth and strong revenue and the future is equally bright. Organically, our segment-focused specialists are uniquely positioned to support our customers with exclusive own brands, innovative and tailored supply chain solutions, including a strong focus on sustainability. And the data and the analytics to deliver actionable insights to help our customers improve their business, well supported by our global sourcing expertise and trusted national distribution networks. While many of our businesses are well penetrated with higher-margin own brands, other businesses are only modestly penetrated, providing ample opportunity for higher margin growth as they integrate this proven strategy. From an acquisition standpoint, the opportunity is broad and deep, 300-plus targets, $14 billion in combined revenue. We've effectively used acquisitions in recent years to enter higher margin, higher growth sectors and successfully integrate and leverage them for post-acquisition organic growth. Many of our sectors remain fragmented, and our highly cash-generative business affords us significant headroom for further market consolidation. So both organically and from acquisition, you can expect further growth and margin upside from Bunzl North America. On behalf of John, Bryon and Dale, thank you for letting us share with you the competitive advantage fueling significant growth in margins in their respective segments, and we look to leverage this across our broader North American business. We're happy to take your questions on Bunzl North America and its growth opportunities in just a moment. Thanks again. [Presentation]
Jim McCool
executiveAnd welcome back. Again, thank you for your time and attention and allowing us to share the competitive advantage of our North American business and in particular, our Processor, Ag and Safety businesses. We welcome your questions and look forward to further conversation.
Operator
operator[Operator Instructions] The first question from the phone comes from Oscar Val from JPMorgan.
Oscar Val Mas
analystI had two questions. The first one on Food Processor and Ag. Can you just give us a sense of how much of that end market is outsourced versus still done in-house? And how does that compare to grocery, for example? So is there still a big opportunity to kind of take share from new outsourcing? That's the first question. And then the second question is going on to Safety. It sounds like all the acquisitions you've done in the last 10 years are still run relatively decentralized. How should we think about the opportunity to build a kind of a bigger integrated Bunzl Safety business in North America? Will those businesses be integrated into a bigger business at some point? And how should we think about kind of benefits from sharing warehouses and sharing sales and back office in the Safety business?
Jim McCool
executiveThank you. So I'll start on the Food Processor and Ag piece. From a kind of an outsourced standpoint, most of our relationships in both the Processor and the Ag statement are with the users of our products. So while we have significant penetration, for instance, in the processor space, there is plenty of space, both from a category standpoint and also expanding beyond the core. As Bryon spoke to, we have a significant position in protein today, but we also deal with bakery processors, salad processors, candy processors. So taking the value add and the continuous improvement model that is such at the core of their value proposition across a broader swath of processors is a significant opportunity for us. John, do you want to touch on that from an Ag standpoint?
John Murphy
executiveYes, absolutely. We really deal directly with the farmers and we deal directly with these different leaders and geographies. We have a huge opportunity with adjacencies. So as I mentioned, Intergro is a new acquisition, really provides us an opportunity to serve kind of the products that they need to prepare their fields versus the harvest products. So as an opportunity, we look at that as a very, very big opportunity downstream.
Jim McCool
executiveSignificant geographic expansion within the Ag space as well.
Dale Stokes
executiveAnd to the Safety question, yes, we absolutely want to build a bigger safety business, but not necessarily a single consolidated Safety business, part of a Bunzl secret source, there's the way in which we -- our businesses thrive as decentralized entities. And that helps each of those groups to focus on their customers and solving their customers' needs, and that's how the growth comes about. So we definitely want to preserve that. We do take opportunities to share overheads and scale behind the scenes on areas like sharing property and sharing technology costs, but absolutely remaining that decentralized ethos.
Jim McCool
executiveSo we have an online question. You highlighted the strong margins you get with own brand, but does the higher capital and investment needs that come with own brand mean that return on capital is fairly comparable to distributing third-party brands. It sounds like returns are higher, for example, Destiny, but wondering what this looks like across the group for own brand. So as we highlighted in the presentation, when you think about the group's, the Safety, Ag and Processor grouping, that are further penetrated from an own brand perspective. They do have a similar return profile to some of the businesses that we have where there's less penetration, for instance, in the grocery and the foodservice space. So we do look to maintain an appropriate balance of that own brand. We need to make sure that we're disciplined in our approach that we will be driving increased return from owned brands over time, and we are seeing that across the businesses. We've got another online question. How much of the 8% to 9% operating profit CAGR from M&A typically comes from synergies? And how much from business growth? I think when you think about our business, we talk about ourselves being a GDP-plus business. And then we're going to be 1/3 organic and 2/3 acquisition over a long period of time. We highlighted that in North America over the last 10 years, we were 55% from acquisition. That is a bit of a timing anomaly. So I think the 1/3, 2/3 really holds up over time for us. Some of what Dale highlighted in his presentation about the strong opportunities to leverage these businesses as we bring them together, focused on back-end synergies, back-end opportunities. So we expect the businesses will continue from a GDP standpoint organically post acquisition, but we'll certainly focus on harvesting synergies. And again, depending upon the business and the model in which we bring it in, often we're very decentralized. So we look to find synergies through collaboration on sourcing, and synergies that may not be reflected necessarily in that business we acquire, but across the sector as a whole. We've got another online question. What are your investment criteria in terms of M&A? What are the minimum return thresholds you require to do a deal? Certainly, when we think about the criteria for M&A, we've got a number of factors that we try to consider. First and foremost is the cultural fit within Bunzl. Our culture is core to who we are, and its core to our success. So bringing an entrepreneur into our business and having them fit from a go-forward perspective is really top of the list. We look for businesses and sectors that have high fragmentation that we can consolidate. We certainly look for businesses that have a unique value proposition and afford long-term growth opportunities, not just for that business as a whole, but that they can contribute to the group and also take something from the group to help accelerate that growth. In terms of minimum thresholds, obviously, for us, we're looking at acquisitions that are accretive, both from an operating margin standpoint as well as a return to the group. Would you mind sharing own label as a percentage for revenue, gross -- revenue for grocery and foodservice and retail, please? Sure. As we mentioned, we've got certain businesses that are much more focused and much more penetrated in own brand, as we said, safety nearly 100% of what they source and sell comes from own brand. We've got other businesses like the grocery, the foodservice and retail business, where if you looked at those businesses combined, you'd have own brand penetration of less than 10%. So significant upside to integrate and implement the own brand strategy and take that across a big part of our business. Another question online. Are your key competitors, other large distributors or small companies? How does this vary by activity line. It's a great question. So we operate across 6 core sectors. And we operate really in different parts of the value chain. As Dale touched on, within the safety business, we operate much higher up in the chain as a brand owner. So our competitors are other brand owners in many cases. In our retail business or our grocery business, we're working both with national customers as well as regional and local customers. So our competitor mix reflects the nature of our customers oftentimes. But the market is very, very fragmented, right? We're one of the few organizations across all of our sectors that can offer a national footprint and really across North America and being able to service customers. Gentlemen, anything to add there?
Dale Stokes
executiveWell, definitely within safety. We are very firmly this brand-owning business selling into distribution. We are not a distributor in that space. And therefore, we compete with a range of regional and national players in that manufacturing and brand owning environment.
John Murphy
executiveThat's right. We really do, depending upon geography, North America, we compete against large manufacturers, and we will stand our kind of manufacturing model up against that.
Jim McCool
executiveAnother online question. Is there a plan to add industrial distribution to the portfolio, much like Bunzl Processor in the food processing segment? When we look at the different markets that are available to us and assess the opportunities for investment, we look at a broad group. We mentioned health care earlier. We've looked at adjacencies kind of broad and narrow as well. So we participate in that space today a bit through our Bunzl processor. We support it through our distribution in our Safety business. And we'll continue to look at opportunities if we think that they can be accretive to the group and really add to the portfolio and the resilience and diversity that we have.
Operator
operatorWe have a question from the phone from Karl Green from RBC.
Karl Green
analystOrganic growth has averaged about 7% over the 2012 to 2022 period. Can you give some approximate indication about what the sort of price volume split has been of that 7%, please? And then the second unrelated question just in terms of the own brand sourcing for North America specifically, how much of that is domestically sourced at the moment versus international sourcing?
Jim McCool
executiveOkay. So first question, I just want to make sure I heard it correctly. So what was kind of the price volume split between the 7% CAGR growth from 2012 to 2022. And then the second was kind of what's the balance of domestic versus international sourcing. Is that in general or specific to the own brands?
Karl Green
analystSpecific to own brand, yes.
Jim McCool
executiveSpecific to own brand, okay. So from a price volume standpoint over that period of time, I think largely what we experience over that period of time would have been reflective of what was happening in the overall economy. So no particular -- we had periods of significant inflation, periods of significant deflation. But by and large, over that span, I think you would expect a normal kind of growth from both a price and a volume standpoint. From a domestic versus international on owned brands, it's going to vary greatly by business. So our Safety businesses, the vast majority of their own brands are going to be sourced from outside of North America. But across a broad array of Asian countries as well as recent investment into sourcing kind of more nearshore in Mexico and parts of South America. In our distribution business, where they -- despite the lower percentage, there's still a fairly significant volume of own brands. That's a much more domestically sourced area today, but with further opportunity to expand that and take advantage of our global sourcing expertise. So it really depends on the business and the nature of the category that we're sourcing, so it's really hard to give just kind of an overall kind of one-size-fits-all answer to that. But well diversified across both domestic and international and well diversified within the international portfolio. How does the incentive structure work for the segment leaders and operating company managers? As we talked about during the presentation, we're a highly decentralized organization. So we really value that business leader owning their P&L and driving growth in their local markets within their sectors. So our compensation schemes are aligned around that local P&L and the growth that they can deliver and the returns that they can deliver for the organization. Online question. Why is it better to operate further up the value chain as a brand owner relative to other segments? Why would you want to be a brand owner -- why would you not want to be a brand owner in Food Processor and Ag? So I'll just -- I'll start with -- I'm not sure that we do want to be a brand owner, and we are a brand owner in -- particularly in the food processing space. Ag's a bit different because we work so closely with our customers on bespoke packaging solutions. So we view it as our product and our brand, but it's something that is oftentimes so direct and so proprietary to a particular customer that it's a bit different. But certainly, some of the brands that Bryon pointed to in INOX and EdgeMaster, we are the brand owner, and we really value that role in the supply chain. Dale, maybe you can speak to it from a Safety standpoint.
Dale Stokes
executiveYes. The characteristic in safety is really about being effectively 100% of brand owner. The U.S. market is a significantly size Safety market. and therefore, operating that cleared delinking between being a brand owner and a distribution model is appropriate for that space. So -- and we have significant growth -- we've experienced significant growth in our brand owner model. That's working well for us, and we see significant headroom ahead. And therefore, we are firmly wedded to that part of the supply chain.
Bryon London
executiveI'll add to that from Processor as well. So like the INOX PRO that I spoke to earlier, there's a lot of brands at commercial color out there, but they're all typically designed to work in a food processing plant or a restaurant or even for home use. Because we focus exclusively on food processors, we were able to work with our partner in Sweden and formulate those to withstand the grinding and sharpening machines in the U.S.A. much better. And so it gave our product unique advantage over all the others. So having the own brand in that line gives us significant strategic advantage.
James McCool
executiveWe have an online question. What has been the trend organic revenue growth and EBITDA margin momentum over the last 5 years for the 60% of divisional profit generated outside Food Processor, Ag and Safety. So when you think about the 60%, it's going -- you're essentially and primarily talking about the grocery, the foodservice and the retail space as well as our Canadian businesses. So when we think about it over the last 5 years, the early part of those 5 years was certainly impacted by the significant onboarding of new volume with our largest grocery customer, which started to occur really late 2016, early 2017. We onboarded that at a time when labor was becoming a bit more constrained across North America, and there were certainly some operational challenges, but our team really rose to the occasion and really successfully onboarded that. But that did provide a bit of pressure on the margins within that group. As we kind of got through that and over the last several years, we've seen significant improvement in the margins in those businesses. Earlier on, our teams found significant opportunity during COVID to help our customers and the communities in which they serve by providing essential items, whether it was sanitizers, wipes, other hygiene items, disposable gloves, et cetera. And then as we came through that, we found significant opportunity as supply chains were really put under pressure. We really saw the benefit of the global sourcing and the scale that we have as an organization to be able to find product and service our customers when many other distributors and really many manufacturers were finding it difficult to maintain the service levels that they historically had. So we've seen our margins improve, certainly over the last several years. And we feel that we are very well positioned as we move forward, particularly when our go-forward focus is on the exclusive own brands. We saw that power of having that role in the supply chain and really providing a sourcing expertise as well as we continue to expand our focus on sustainability from both from a packaging and a supply chain standpoint, which is becoming increasingly valued from our customers. Are your customer contracts set at fixed or variable prices? How do you account for inflation? It varies differently, greatly across our business. But we have very few customer contracts across the broad part of the business. It's a bit concentrated within our grocery business, but that pricing is variable, and we'll adjust. So as manufacturer price increases, our pass-through to the market, we have an opportunity to pass-through that. And also, many of our contracts give us the opportunity to pass-through operating cost as operating costs increase. So we've worked really hard in our businesses to kind of mitigate the impact of inflation, particularly on our operating costs within the business, but we've been able to successfully pass-through product cost inflation to our customers across the contract. And again, really within Processor, Ag and Safety, very, very little contracts in general. And really, all of those contracts afford us the opportunity to pass price through to our customers on a timely basis. Online question. Can you please comment on how you see the medium-term growth margin profile and foodservice ex processing and Ag and grocery, which still makes up the largest mix in revenues? Do you see this shrinking in the mix further given your focus on areas like food processing and safety? So from a mix standpoint, I would say, yes, we do see it shrinking in the mix, but not shrinking. So we expect to see continued growth in both foodservice and grocery from a top line and an operating profit standpoint, again, driven by the exclusive own brands, driven by our participation with sustainable packaging with our customers and really helping them achieve their goals from a sustainability standpoint. So while we don't expect that it will continue to grow at the same rate as we've seen in the Safety business, for instance, right? When we think about these businesses 10 years ago, they were less than 10% of the global revenue -- or excuse me, the North American revenue. They're now in excess of 20%. So we expect to continue to grow faster in our higher-margin, higher-growth sectors, particularly via acquisition, which will, again, just kind of rebalance the portfolio as we go forward and our margins are going to continue to reflect that sector mix as we go forward. How is cross-sell across divisions, example, food Processor and Safety, encouraged and managed within the decentralized businesses of North America? It's one of the great benefits that we have as an organization, where we've got businesses that play unique roles in the value chain and have unique brands that can support customer across many segments, right? Because many of our customers either directly or indirectly operate across many of the sectors that we play in. But I'll leave it to you guys to talk about, John, maybe you can focus first on the opportunities for cross-sell just within Ag with the different businesses you have.
John Murphy
executiveAbsolutely. So today, we're really focused on harvest packaging. And as I mentioned, we've added sort of field prep and some other supplies that they use in their farming operations. But all of those customers have a large employee base. And that employee base has opportunities for us to plug in some of our products from the process division such as gloves, other things that are around PPE. So we'll make those introductions. We may actually distribute those through our agricultural businesses or we'll let the Bunzl Processor division connect with them directly. But those opportunities are there, and we grab them if they make sense.
Jim McCool
executiveI think one of the interesting here, Dale touched on the acquisition that we made recently in Safety space with McCue, which is an asset protection business. Most of McCue's customers are our customers or opportunities within our grocery space, our C-store space or our retail space. So whether it's opening doors from a relationship standpoint, both relationships that McCue would have or that we would have on our grocery, retail, foodservice side or vice versa, we're able to leverage the power of the group and not just from within North America. Recently, we saw a significant win for one of our businesses in U.K. and Ireland from a convenience store standpoint, owing to a significant long-term relationship we had here in the U.S. with our convenience store business. So we look to leverage not just within North America, not just within a sector, but really relationships across the globe. So on behalf of John, Dale and Bryon, and the entirety of the North American leadership team, thank you again for your time and spending some time with us learning a bit more about the North American business. The competitive advantage that these higher growth, higher-margin businesses drive for North America and for Bunzl globally, and for the opportunities to continue to do that across all of our sectors, both organically and via acquisition. Thanks again, and we look forward to seeing you in a future Bunzl Investor Insight Series. Have a great day.
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