Campus Activewear Limited (CAMPUS) Earnings Call Transcript & Summary

August 16, 2022

National Stock Exchange of India IN Consumer Discretionary Textiles, Apparel and Luxury Goods earnings 58 min

Earnings Call Speaker Segments

Operator

operator
#1

Good morning, ladies and gentlemen, and a very warm welcome to the Campus Activewear Limited, Q1 FY '23 Earnings Conference Call. [Operator Instructions] Before we proceed on this call, let me remind you that the discussion may contain certain forward-looking statements that may involve known and unknown risks, uncertainties and other factors. It may be viewed in conjunction with our businesses that could cause future results, performance or achievement to differ significantly from what is expressed or implied by such forward-looking statements. The Campus Activewear's management team is represented by Mr. Nikhil Aggarwal, Whole Time Director and CEO; Mr. Raman Chawla, CFO; and Mr. Piyush Singh, Chief Strategy Officer. I'm now glad to hand the conference over to Mr. Nikhil Aggarwal, Whole Time Director and CEO for his opening remarks. Thank you, and over to you, sir.

Nikhil Aggarwal

executive
#2

Thank you, and welcome, everyone, for joining our quarter 1 FY '23 earnings call today. I believe everyone is staying safe. We appreciate and deeply acknowledge your trust in our vision to create India's leading sports and athleisure footwear brand. I'm delighted to share that our quarterly performance has been in line with our expectations despite an uncertain and inflationary macro environment. There's been a sustained improvement in our Y-o-Y quarterly financials, exhibiting marked improvement in both top line and bottom line numbers compared to quarter 1 FY '22, which was largely impacted by the second wave of COVID-19 last year. Because of seasonality seen across product mix consumption, quarter 1 empirically has been contributing 18% to 20% of our annual net revenue. During quarter 1 FY '23, we sold more than 5.5 million pairs at an aggregate level, thereby clocking net income of INR 338 crores and a Y-o-Y growth of about 150% versus quarter 1 FY '22, which was at about INR 135 crores. Both trade distribution and D2C channels have delivered a holistic growth of more than 150% of these -- on a Y-o-Y basis versus quarter 1 FY '22. Just to highlight, we sold the highest ever first quarter volume in the history of Campus at 5.6 million pairs, registering a Y-o-Y volume metric growth of about 141% in comparison to quarter 1 FY '22. Along with volume, our quarterly ASP is also grown by about 3% from INR 580 in quarter 1 FY '22 to INR 597 in quarter 1 FY '23. Despite the challenging inflationary environment. Campus Activewear balance sheet continues to demonstrate strength with robust return ratios such as ROCE and ROE of 37.4% and 38.2%, respectively, as on June 30, 2022. We are sincerely thankful to our end consumers, our channel partners and our passionate team, which has helped us in delivering this performance, which earmarked the underlying strength and resilience of the brand. As always, we thank you for your invaluable support and investment. I will now hand over to our Chief Strategy Officer, Mr. Piyush Singh, for his remarks. Thank you.

Piyush Singh

executive
#3

Thank you, Nikhil, and greetings to everyone. Adding on to what Nikhil just said, while FY '22 was an exciting year for all our stakeholders, we have started FY '23 on a strong note from both an operational and a financial performance standpoint. All our distribution channels, category cohorts and price segments have demonstrated robust growth, both in terms of volume and value amid the challenging operating environment impacted by supply chain disruptions and inflationary trends. Basis price segments, our sealed rate in quarter 1 FY '23 has exhibited sustained premiumization, vis-a-vis, FY '22 full year, wherein sales contribution from semi premium and premium categories have increased from 64% in FY '22 full year to 68% in quarter 1 FY '23. Similarly, on a category basis, the revenue mix across men and women and kids have improved from 84:16 in the favor of men in FY '22 full year basis to 81:19 in quarter 1 FY '23 for men and women and kids, respectively. On a trailing 12-month basis, revenue from operations increased by almost 17% on a year-on-year basis to INR 1,397 crores in TTM Q1 FY '23, as compared to FY '22 full year revenue at INR 1,194 crores. Similarly, TTM quarter 1 FY '23 EBITDA stood at INR 290 crores as compared to FY '22 full year EBITDA at INR 242 crores, demonstrating almost a 19% year-on-year growth. TTM quarter 1 FY '23 EBITDA margin also improved at 20.8% versus 20.4% for FY '22 full year. Net profit during trailing 12 months of quarter 1 FY '23 stood at INR 151 crores with a PAT margin of 10.8%, as against full year FY '22 PAT of INR 124 crores at a margin of 10.4%. On the supply chain front, we continue to stay cautious of the challenging inflationary environment in the near medium-term, ensuring that RM and semi-finished goods availability above everything else to maximize sales potential in the coming quarters. We continue to maintain a close watch on our input costs as well. As an outcome, while our material margin has improved from 48.4% in quarter 4 of FY '22 to 49.6% in quarter 1 of FY '23, our gross margins have stayed intact at 36% across both the quarters. We are confident of maintaining that trend line growth trajectory and margin profile in the near to medium-term. I will now hand over to our CFO, Mr. Raman Chawla, to take you through more details on the quarter 1 FY '23 performance. Over to you, Raman.

Raman Chawla

executive
#4

Thanks, Piyush. Thank you so much. Good afternoon, everyone, and welcome to quarter 1 FY '23 earnings call of Campus Activewear Limited. During the quarter, under review, Campus as a brand demonstrated a lot of resilience. Campus delivered its best first quarter, both in terms of top line and the bottom line growth. Revenue from operations increased by 149.6% year-on-year to INR 338 crores during the quarter with both channels, visible trade distribution and D2C exhibited similar Y-o-Y growth profile in this quarter at about 150% year-on-year growth. Our quarter 1 FY '23 sales volume registered at 5.6 million pairs as against 2.3 million pairs in quarter 1 FY '22, thereby generating a 141% year-on-year volume growth, while quarter 1 FY '23 aggregate ASP stood at 597 versus 580 in quarter 1 FY '22, thereby resulting about 3% year-on-year ASP growth. In terms of profitability, EBITDA was at INR 62.3 crores in quarter 1 FY '23, as compared to INR 16.1 crores in quarter 1 FY '22. EBITDA margin stood at 18.4% in quarter 1 FY '23 versus 11.9% in quarter 1 FY '22. In terms of our net profit during the quarter, it stood at INR 28.7 crores as compared to INR 2 crores in quarter 1 FY '22. And our profit margins, PAT margin stood at 8.5% in this quarter versus 1.5% in quarter 1 FY '22. Moving on to the balance sheet. Our net debt has reduced from INR 174 crores in FY '22 end to INR 124 crores as of 30th June. Net debt-to-EBITDA ratio has improved from 0.7x in FY '22 to 0.4x in TTM quarter FY '23. In terms of -- similarly, our return on capital employed has also gone up from 29.7% in FY '22 to 37.4% in TTM quarter 1 FY '23, and our return on equity has also gone up from 32.9% in FY '22 to 38.2% in TTM quarter 1 FY '23. With this, I'll conclude and hand over to the operator for question and answer. Thank you.

Operator

operator
#5

[Operator Instructions] The first question is from the line of Vicky Punjabi from UTI Mutual Fund.

Vicky Punjabi

analyst
#6

So just the first thing, actually, I wanted to understand the reasons for the seasonality in the business because my thinking was that given 4Q had that Omicron impact, the 1Q volumes could have been a little better than what we saw in the 4Q and Q3 volumes being similar. Can you help me understand what is leading to the seasonality?

Nikhil Aggarwal

executive
#7

Vicky, Nikhil here. Surely. So no, great question, Vicky. We basically don't look at seasonality only on the basis of COVID. While COVID certainly is in the past now, more or less, seasonality for us is also due to the winter season, where there's festivities and when the purchase power of the consumer goes up against the other seasons, other quarters. And also because we primarily dominate in closed footwear category, and our portfolio for open footwear category is very limited. So because of that also, quarter 3 and quarter 4 are basically the highest grossing quarters for us as a company, and quarter 1 and quarter 2 are lower than the other 2 quarters. So there is a fair bit of seasonality, while we have done a lot in the last few years to bring this parity down. I hope that answers your question.

Vicky Punjabi

analyst
#8

Sure. And just one more thing. I mean, if I see the realizations for this quarter versus, say, realizations for the annual FY '22, it seems to be a bit lower than what it was in FY '22 and on the average realization was in FY '22. And I think in the comments, I heard that we've seen a better premiumization in this quarter versus what you saw in FY '22. Any reasons for that?

Piyush Singh

executive
#9

Piyush this side. So just adding on to what Nikhil just mentioned. There's a fair bit of seasonality in our first half of the financial year because during this time, during the summer months, we sell a larger proportion of open footwear, which are lower ASP product. Now there has been a premiumization with comparison to ASP of quarter 1 of FY '23 versus quarter 1 of FY '22. So on a year-on-year basis, there is a 3% premiumization. But that said, our FY '22 overall numbers in terms of ASP would be a tad higher because second half of the year is not only contributing to roughly 60% of our top line, but it also is a higher ASP generating second half. And hence, our full year blended number is a tad higher, which was at INR 616 for last year, FY '22 full year.

Operator

operator
#10

The next question is from the line of Jignesh Kamani from GMO.

Jignesh Kamani

analyst
#11

Just want to know about if you take about 1Q last year was [ bigger ] because of the COVID. If you were to compare with normally, say, 1Q FY '23, how is the revenue volume and ASP compared to 1Q FY '20?

Piyush Singh

executive
#12

Piyush this side. Our first quarter FY '20 revenue was almost equivalent to our first quarter FY '22 revenue at INR 135 crores. So from that perspective, it's 150% growth. Similarly, our ASP for this quarter are way better as compared to our first quarter of FY '20 ASP, wherein the ASP of first quarter was closer to 570. This time, it's 590.

Jignesh Kamani

analyst
#13

And volumes share here?

Nikhil Aggarwal

executive
#14

Volume we see...

Piyush Singh

executive
#15

So volume in first quarter FY '20, we did 3 million pairs, wherein in first quarter FY '23, we did 5.6 million pairs.

Jignesh Kamani

analyst
#16

Understood. Sure. Second question is, if you take one last one year, how is the cost increase for you? You mentioned there is a 3% increase in the ASP roughly. So it is commensurate to in terms of all the cost increase? Or how is the scenario right now?

Raman Chawla

executive
#17

So I'll take that. Hi, Jignesh. Yes, we have taken quite a bit of cost increase already factored into the ASP increase. While there has been certain inflation in the polymers and some raw material and compounds, so far, we have incorporated most of the inflationary price increase. So given the trend now that we are seeing in the markets. We are hoping and we are already seeing the trends to be sort of improving in terms of inflationary increases on the side of raw materials.

Nikhil Aggarwal

executive
#18

So just to add to it, Jignesh, if you look at our quarter-on-quarter trend, while in quarter 4 FY '22, our material margin was 48.5%, it has gone up to 49.5%, just shy of 50% in quarter 1 FY '23. And despite the inflationary environment in trade logistics and some increase in contract worker wages, we were able to maintain our gross margin levels at 36% in both the quarters. So, so far, we have maintained our control over the raw material inflationary prices, while also increasing our ASP because of the product mix.

Jignesh Kamani

analyst
#19

Understood. Another is on the sneaker, I think since last 1, 1.5 year, we aggressively invested in the sneaker SKU portfolio, everything. How is the current performance of the sneaker and the market feedback? And any idea how is the contribution of sneaker as a category for us right now?

Piyush Singh

executive
#20

Sure. So contribution right now, I would say, is not very significant because we've just launched the sneaker range very recently. So if you visit any of our showroom videos that we have across the country, about 140 of them, there is -- the sneaker range is present in our reviews now, while we are also in the process of launching a very good sneaker range in the other channels, mainly e-commerce and MBO distribution. So the contribution, I would say, is still at a decent stage, but the response is very, very encouraging.

Jignesh Kamani

analyst
#21

Understood. And right now, our portfolio will be similar in sneaker in terms of SKU versus your other competitor? Or still we need to improve on the SKU and the portfolio size?

Piyush Singh

executive
#22

So Jignesh. It's a work in progress, I would say. So it's not like that we don't follow a system where we just launch one range and then we're done for the year. So it's a continuous process for us. And like I told you already, a good range has been launched in our review channel and very soon, you will see a different kind of range for the other 2 channels as well.

Jignesh Kamani

analyst
#23

Understood. My last question on the seasonality. You mentioned that 1Q is around 18% to 20% of the full year revenue. Is the seasonality there in the margin also across the various quarters?

Nikhil Aggarwal

executive
#24

So yes, Jignesh. So in the initial quarters, there is a fair bit of fixed cost absorption that happened. As we progress down the financial year, our operating leverage keeps on improving from here on. So we see 2 levels of improvement, 1 at the material margin, gross margin level because of the enhanced product mix and a high ASP and our relatively high share of high ESG product being sold. And the second is on account of operating leverage with a better absorption of fixed cost in quarter 3 and quarter 4.

Operator

operator
#25

[Operator Instructions] The next question is from the line of Ankit Kedia from Phillip Capital.

Ankit Kedia

analyst
#26

A couple of questions from my side. While you have shared the growth across the channels, could we get the revenue split across the channels?

Nikhil Aggarwal

executive
#27

Yes. Sure, Ankit. So our trade distribution channel out of INR 338 crores have done almost close to INR 200 crores, INR 199 crores, to be precise, and the remaining comes from our D2C channel, which is the balance, it's INR 113 crores from e-commerce and another INR 21 crores from our EBO plus key account.

Ankit Kedia

analyst
#28

So on seasonality perspective, do you see seasonality across channels or a particular channel like the trade channel has more seasonality while online should not be so seasonal in nature given that customers would tend to buy throughout the year on online channel?

Piyush Singh

executive
#29

So it's not about customers buying across all the channels, it's about what kind of product are the customers buying. So seasonality is holistic across all the channels. So for example, we see lower ASPs across all the channels, relatively slightly lower ASPs because if the aggregate is 597, vis-a-vis, 616 for full year FY '22, we see a slight drop of say, 1, you can say, 2% to 3% in terms of ASP across trade distribution e-commerce. Because irrespective of the customer journey, the customer ends up buying relatively higher share of slip-on, sliders and sandals in the first quarter and the second quarter when in the entire Northeast and Western India belt, there is a high degree of summer season and higher temperature ranges. As winter months comes in with festivities and more marriages and colder season coming, people tend to switch to close footwear, which has a higher ASP. So seasonality is holistic across all channels. Just to answer your question.

Nikhil Aggarwal

executive
#30

Also, just to add, Ankit, there is also an element of school shoes, which are also lower in ASP compared to regular footwear. So that's also mostly sold during quarter 1, during this time, which also brings on the [indiscernible] slightly.

Ankit Kedia

analyst
#31

Sure. And how big would be a school portfolio now?

Piyush Singh

executive
#32

It's catching up after 2.5 years. Earlier, it used to be roughly 8% to 10% of our portfolio, now it's again catching up and very soon, we'll be in the same trend line.

Ankit Kedia

analyst
#33

So the kid's portfolio is broadly, school shoes portfolio? Should we understand that way?

Piyush Singh

executive
#34

The kid's portfolio for us so far over the last 2 years was ex school shoes, and it's roughly 10% as of now.

Ankit Kedia

analyst
#35

Sure. My second question is regarding your working capital. So on FY '22 to Q1, we have seen a significant decline. Can you just throw some light on the inventory and receivable days?

Piyush Singh

executive
#36

Yes, sure. Ankit, so while our receivable days, you will be happy to know that our receivable days have improved from 40 days of sales outstanding to 35 days of sales outstanding. We are still maintaining the same level of inventory cover at almost 108 days of sales outstanding for the reason that quarter -- end of quarter 1 is just the precursor of the beginning of our festive season. Because as you enter into July and August and September, a lot of offtake starts across online and our trade distribution channel. So at this point in time, we tend to maintain the highest level of inventory cover just in order -- just from a season preparedness perspective. Despite that, our inventory cover in terms of days sales outstanding stays the same. While we have managed to work on our payable days and stretch it to a certain extent, and hence, you see a significant improvement in our net working capital.

Operator

operator
#37

The next question is from the line of Manish Poddar from Motilal Oswal Asset Management.

Manish Poddar

analyst
#38

So I have 3 questions. First is, like you mentioned the 3-year volume CAGR across for the business. Can you help me with that for men, women and kids?

Piyush Singh

executive
#39

Sorry, Manish, your voice is a little garbled. Can you please repeat your question?

Manish Poddar

analyst
#40

So I'm just trying to understand 3-year volume CAGR for men, women and kids for this quarter. What would that number be?

Piyush Singh

executive
#41

So -- see, while we can take that question offline, but I can give you a breakup. So last year for full year FY '22, our distribution between men and women and kids' portfolio was 84% towards men; and 16% towards women and kids, wherein it was equally spread between 8% apiece across women and kids. It has improved to almost 80:20 now, whereas 80% is towards men and 10% is for women and remaining 10% is for kids and child. And the year before that, FY '21, if you want to look at, the ratio was again very close to it. It was almost 88:12, wherein 88% was men and remaining 6% apiece was kids and child and women.

Manish Poddar

analyst
#42

Okay. Okay. Would you be able to help me with how much was ad spend during this quarter and the last quarter, Q4 FY '22, absolute amount?

Nikhil Aggarwal

executive
#43

Yes, this quarter, we have managed -- we spent about INR 17-odd crores in marketing, which is roughly 5.2%.

Raman Chawla

executive
#44

And last quarter, we did almost INR 9 crores. So see for us, ad spend on a trend line basis are expected to stay between 6%, 6.5% of our top line. But there is some bit of lumpiness depending on what kind of product portfolio are you marketing and what kind of regions are you targeting, plus the channel you're targeting. So quarter 1 for us typically contributes 5%, 5% to 5.5% of our ad spend. Quarter 3 tends to -- quarter 2 and quarter 3 tends to be heavy because they are the start of the season and the middle of the season. And quarter 1 typically is the -- quarter 4 is typically the lowest quarter in terms of ad spend for us. And for quarter 4 FY '22, this was 2.5%. Quarter 1 FY '23 is 5%.

Manish Poddar

analyst
#45

So effectively, the delta change and other expenses, is largely because of the ad expense?

Nikhil Aggarwal

executive
#46

Yes, it's because of the ad spend and some bit of employee appraisal that changes from quarter 4 FY '22 to quarter 1 FY '23.

Piyush Singh

executive
#47

Yes. And annualization.

Nikhil Aggarwal

executive
#48

And the annualization number, I mean, because it is spread over the full year now.

Manish Poddar

analyst
#49

Just one last thing. Just one last one, if I can.

Operator

operator
#50

Manish, I'm sorry to interrupt. May we request you to come back in queue for follow-up questions. [Operator Instructions] The next question is from the line of Akshay Kothari from Envision Capital.

Akshay Kothari

analyst
#51

Sir, in the last call, you mentioned that we were focusing on product of aspiration, accessibility, affordability. I had a question regarding aspiration. So my question is specific like which are the major leagues are we looking to sponsor, for example, IPL, Pro Kabaddi or Commonwealth? And who would be our brand ambassador? Do we have any brand ambassador? And in terms of adjacencies, are we planning to go into the sports specific like football studs, cricket spikes or badminton shoes, any of those? That's my question.

Nikhil Aggarwal

executive
#52

Akshay. Nikhil here. So let me answer your second question first. We are not looking at any performance shoes category right now, like cricket or badminton and all. Because it's a fairly very niche market in India, very, very concentrated. So we do more of everyday wear shoes, which our audience, our consumers can wear throughout the day and for all purposes whatsoever they need. And with regards to any of the aspiration components that you spoke about. We basically, we follow a very stringent firstly, an ROI-based marketing model. So we absolutely make sure that wherever we do spend in the marketing, there has to be significant ROI generated from that. And given the kind of -- the relatability and that these platforms have today, it's not exactly very ROI generating for us, the marketing in these, let me say, the IPL league, separately. So that is one of the main reasons why we shy away a little bit from marketing over there. But given we're not totally closed off to it, so if the right opportunity presents at the right time, we could be open to looking at that as well in the future.

Piyush Singh

executive
#53

We are a fashion forward organization, and the kind of portfolio that we offer is bringing you the latest fashion trends globally for the first time in India in the fastest time possible. From that standpoint, we have pivoted the marketing spend more towards digital influencer and community and all, where the relatability quotient is relatively higher. We are always on the lookout for the right kind of celebrity and endorsement, be it sports league that you talked about, be it kind of impact properties across OTT and TV channels, or be it any celebrity. But it has to -- as Nikhil rightly mentioned, it has to justify the bottom line and the ROI that we are expecting out of it. And hence, all the decisions are driven by the profitability metrics.

Operator

operator
#54

The next question is from the line of Aliasgar Shakir from Motilal Oswal.

Aliasgar Shakir

analyst
#55

A couple of questions. First is on the margin profile. You did indicate that as the quarter goes by, you have heavy quarters, Q3, Q2, which are higher operating leverage and higher margin accretive quarters. Just if you could also help us understand from a 2-year point of view the kind of growth, one, we are seeing and second is the kind of ASP mix improvement we are seeing, what is the kind of margin improvement one should think of? How we should think of the margin improvement?

Nikhil Aggarwal

executive
#56

So Ali, unfortunately, we cannot give you any forward-looking statements. But what we can tell you is that historically, we performed at a good 8% to 9% of ASP growth minimum and about, I would say, 22% to 23% volume growth for the last 10 years, almost 8 to 10 years. And there is no reason we should be looking at performing lesser than that. So that's been the historical trend for the company. Even in terms of margins, we have seen a good 1% to 1.5% growth in both the gross margins and flowing down to the EBITDA and PAT margins for the last at least 3 years, right? So there has been significant margin improvement. And we are working on many, many initiatives right now, a very fruitful initiative, which should lead to higher gross margins as well.

Aliasgar Shakir

analyst
#57

Got it. This is very helpful. I mean, I was coming more from the point of view that if I see last 3 to 4 years EBITDA margins, in fact, and of course, even gross margin has gone up by nearly 400, 500 bps. So I mean you still see room for improvement even from this level with the kind of revenue growth that you indicated?

Piyush Singh

executive
#58

Yes, obviously because operating leverage would keep on kicking in with the enhanced sales. If we -- even if we maintain the same revenue growth trajectory, that is bound to show its impact on the operating leverage side.

Aliasgar Shakir

analyst
#59

Got it. This is very helpful. And second quick question is on the economics of the business in online versus offline. So is online equally margin accretive, if you could just explain the margin profile between both on gross and EBITDA level?

Piyush Singh

executive
#60

Sure, Ali. I mean, while we have explained this historically on an FY '22 full year basis, I won't comment this on a quarter-on-quarter basis. But from a full year trend line perspective, our D2C online channel has contributed at a higher EBITDA margin levels compared to our trade distribution level. So there is a delta of 300 to 400 bps in terms of margin, vis-a-vis, trade distribution versus our D2C online platforms with D2C online contributing a higher margin. In fact, the reason historically, for shift in our margin profile is largely because our D2C online business has grown to almost 35% revenue contribution.

Aliasgar Shakir

analyst
#61

That's both at gross and EBITDA level?

Nikhil Aggarwal

executive
#62

Yes, absolutely.

Operator

operator
#63

The next question is from the line of Jaykumar Doshi from Kotak.

Jaykumar Doshi

analyst
#64

I've got 3 questions. The first one is, can you talk a little bit about the growth trends that you're seeing on e-commerce platforms. And this is market basis, not the B2B distributor, right? Purely on the likes of Amazon and Myntra, Nykaa. And are you still seeing month-on-month growth even after opening up both month-on-month volume growth on those platforms? And how has your market share trended in the recent past on e-commerce platforms as well as overall wherever you are able to track? So that's question #1.

Piyush Singh

executive
#65

Shall I take this one by one?

Jaykumar Doshi

analyst
#66

Yes, Piyush.

Piyush Singh

executive
#67

Jay, Piyush this side. So from a D2C online perspective, yes, we are still witnessing decent month-on-month growth on the marketplace side. Anyway sales, our B2B business is very small. It's only 10% of our overall D2C online portfolio. So for example, compared to quarter 1 FY '22, our online business in quarter 1 FY '23 has grown by 130%, again with significant improvement over quarter 4 FY '22 as well. So just to answer your question, yes, we are seeing a fair bit of both volume and value growth across these marketplace businesses. Yes. I mean, we can move on to your next question. And in fact, our commission levels, just to add to it, our commission levels on an aggregate basis for FY '22 has reduced by 1 percentage point in quarter 1 FY '23. So it has also led to some bit of margin improvement as well in this quarter.

Jaykumar Doshi

analyst
#68

Okay. Correct. And market shares on these platforms, do you get some industry growth? And are you able to compute your market share?

Piyush Singh

executive
#69

I mean very, very difficult to comment on that while I mean, you'll be a better judge of what the market is growing at. The number that we see and driving it from the market is the channel is growing at anywhere between 25% to 30% on a year-on-year basis. If we take that number as a baseline, our performance so far has been better than compared to the market. So I mean, on a derived basis, yes, we tend to gain market share on these platforms, but very, very difficult to triangulate.

Jaykumar Doshi

analyst
#70

Sure. My second question is on South and West market growing faster for you. Are you -- can you give some color in terms of how growth is trending South and West versus maybe Northern?

Nikhil Aggarwal

executive
#71

Yes, so South and West have particularly done quite well even for quarter 1, where about 19% of the sales of the overall MP distribution sale, I'm talking about has come in from West and about 6% is coming from South. So there has been an emphasis and a very clear focus on growing these specific, these 2 markets. So we are very happy to tell you that both of the markets have done remarkably well for this quarter.

Piyush Singh

executive
#72

I mean for FY '22 full year, South and West put together were contributing close to 21%, 22%, which is now improved to [ 23% ].

Nikhil Aggarwal

executive
#73

Correct.

Jaykumar Doshi

analyst
#74

That's helpful. And the final question is on your thoughts or your views on Relaxo doubling down the capacity on Sparx. So competitive intensity.

Nikhil Aggarwal

executive
#75

Jay, we don't comment on any of our competitor policies. I'm sure everybody has a strategy that they follow.

Jaykumar Doshi

analyst
#76

Sure. And final bookkeeping that it is come from somebody else. Can you call out the operating cash flow for the quarter?

Nikhil Aggarwal

executive
#77

Yes, our OCF for the quarter, is it about INR 83 crores. And we have -- yes, Raman.

Raman Chawla

executive
#78

Our operating cash flow is about INR 83 crores of generation that we have done this quarter compared to our EBITDA number of about INR 62 crores.

Operator

operator
#79

[Operator Instructions] The next question is from the line of Ashwin Agarwal from Akash Ganga Investments.

Ashwin Agarwal

analyst
#80

I just had 1 question. Like could you give me a split like the revenue split between the Tier 1 cities and Tier 2 cities like NCR region, you're dominating there, and Mumbai, Bangalore and other Tier 2 cities, like could you -- do we have a split over there?

Piyush Singh

executive
#81

Yes. We do have decide. Piyush this side. We do have a split there. On an aggregate basis, 70% of our revenue comes in from Tier 2, Tier 3 cities, and 30% of our revenue comes in from Tier 1 and metros. While on a channel basis, trade distribution makes, the same mix, but our D2C online business has roughly 45, 55 kind of a mix in the favor of Tier 2, Tier 3 cities.

Ashwin Agarwal

analyst
#82

Okay. So do we have any like major strategies to penetrate into the Tier 1s because we can have a good market share over there as well, looking at the opportunities like big cities like Mumbai, Bangalore, Kolkata.

Nikhil Aggarwal

executive
#83

Certainly, the way we are looking at premiumizing our portfolio, and we have significantly premiumized over the last 3 years. This is one of the major reasons we've been able to garner extra market share in the metros and Tier 1s. Also, we have had a specific emphasis on opening our EPOs in these cities, which has led to a very high aspiration quotient and a premiumization as well in these cities. So given with both the factors, we've been able to gain disproportionate, I would say, market share in these metros and Tier 1s.

Operator

operator
#84

[Operator Instructions] The next question is from the line of Sahil from IBT. Sahil, your line is unmuted, please go ahead with your questions. [Operator Instructions] Next question is from the line of Nitin from CLSA.

Unknown Analyst

analyst
#85

My question is with respect to gross margin contraction of 570 bps. So would you be able to help me separate the -- in terms of the quantum of gross margin impact? I guess like GST rate changes like 200 bps impact, how much was the impact to be due to the product mix like in terms of what is the share of open footwear and how it expanded Y-o-Y. If you can throw some light on that?

Piyush Singh

executive
#86

Nitin, Piyush this side. Not sure why are we saying that there's a gross margin compression because compared to quarter 4 FY '22, our gross margin has stayed impacted 36% in quarter 1 FY '23. Even from a full year FY '22 perspective, our gross margin in FY '22 year-end for a full year basis was 37.5%, vis-a-vis, 36% in quarter 1, while our major quarters are yet to come in. So it's important to understand the [indiscernible].

Unknown Analyst

analyst
#87

Just comparing quarter-on-quarter, like Y-o-Y from Q1 to Q1.

Piyush Singh

executive
#88

Okay. So Nitin, that would be an unfair comparison because last year for quarter 1, the majority of the revenue came in from our D2C online channel, which by nature itself is a high margin generating channel. Because last year for all the 3 months of first quarter, distribution got impacted severely by the second wave of COVID-19.

Unknown Analyst

analyst
#89

Okay. Okay. Got it. And in terms of like the raw material situation currently, like what is the inventory position we have built up and how we are confident about the maintaining margin on the -- from the inflationary pressure? If you can quantify on the quantum of inflation, we have seen in this quarter?

Piyush Singh

executive
#90

I mean, while it will be difficult to quantify the quantum of inflation that we have seen, all we can say is despite all the inflationary pressure, we have managed to improve our Y-o-Y ASP by 3%. And even on an aggregate level, while we closed FY '22 at an ASP of 616, we have managed to achieve an ASP of 597 in the first quarter itself. Now in order to talk about our preparedness, we have taken certain -- as we had mentioned in our last quarter call itself, we have taken some proactive steps in terms of building up essential raw material supplies like forward purchase of EVA raw materials. That has really paid off from an availability perspective and hence, we were able to place the product at a faster pace in the market. So from a TTM perspective, first-to-market and passes to market has really helped us in gaining some bit of revenue growth in the first quarter itself. And from a preparedness perspective, all I can say here is that we have the requisite inventory levels to take care of our festive season in the coming quarters.

Unknown Analyst

analyst
#91

Okay. And lastly, like in terms of the difficulty in sourcing EVA, so how exactly we have enter into contract? I'm just thinking from that perspective, the competition is unable to source this raw material. Will it be an opportunity for us to gain share?

Piyush Singh

executive
#92

Sure. So EVA is just one of the components amongst the many raw materials that we purchase, while the EVA is certainly extremely important because, I mean, you cannot make a sole without it. So in our case, we have booked EVA for the next 6 months for this quarter. We obviously pay only as it arrives. So it's not a payment impact on the outflow, cash outflow, but it's more of securing the supplies at a specific price. So there is no volatility in terms of price and supply, which has really, really helped us in terms of optimizing our supply chain and making sure that we are the fastest to the market. Amongst other raw materials as well. We are trying to follow a similar approach. We're not forward booking, but we -- as we are one of the largest consumers in our footwear segment for most of these raw materials, we have a very strong negotiation -- negotiating power with the vendors, and that's how we sort of go about purchasing them.

Operator

operator
#93

[Operator Instructions] The next question is from the line of Harsh Yogesh Shah from InCred.

Harsh Yogesh Shah

analyst
#94

Sir, our channel mix has evolved considerably over the past 4, 5 years, with D2C now is 35% of our overall sales. So how do you see the channel mix evolve going ahead, let's say, 4, 5 years from now?

Nikhil Aggarwal

executive
#95

So -- yes, certainly it has done very well for us as a brand as a company. The D2C channel has grown significantly. So today, the mix is about 60-40. And going forward, we -- in a stable state situation, we see it stabilizing at somewhere around 50-50 over the next couple of years. So that's, yes, that's how we are planning the 2 channels.

Harsh Yogesh Shah

analyst
#96

Okay. And sir, within that, if we look at trade distribution, as you just mentioned that close to 80% of our sales comes from our core markets of North and East. So how do we look at growth there? Because I mean, the kind of penetration and the market share would be high in those markets, right? So how do we look at growth in those core markets in trade distribution?

Nikhil Aggarwal

executive
#97

So interesting question. There is still, and we debate this a lot internally as well, there is a lot of potential still in our core markets left. It's not like we have saturated the markets in any way or there's still so many areas which are sort of untapped, which have untapped potential. And we are always on the lookout to creating and growing our distribution channels with the wider reach, with more number of distributors and retailers on hand. So there's a lot of potential still left, and we're nowhere even close to saturating in these core markets.

Harsh Yogesh Shah

analyst
#98

So basically, you are saying that there is still an opportunity for higher penetration as well as improving the throughput from a particular outlet in those core markets, if I get it converted correctly.

Nikhil Aggarwal

executive
#99

Absolutely, absolutely. There's a lot of potential in increasing the market share and the, let's say, the world share in each of these outlets that we have in the MBOs as well.

Harsh Yogesh Shah

analyst
#100

Okay. But sir, when we think of wallet share, I mean, in the MBOs in the core markets, I mean, increasing -- marginally increasing it from the current level, also competing with the other categories as well in which are not present like, let's say, men formal wear or I mean maybe casual wear?

Nikhil Aggarwal

executive
#101

Yes. So there are 2 things happening there. One is that we are gaining market share on account of other sports shoe brands, where the consumer is preferring Campus over other brands. And the second is -- sorry, there are some disturbance. Yes. So the second factor that's contributing is on account of the consumer preference shift towards casual and sports shoes. So there is a significant shift that has happened in the last couple of years, and it's progressively happening much more and more after COVID happened. So like leather industry, for example, is on a downward trend right now. It's not growing at all. It's actually on a degrowth path. So all of that market share is sort of converting to casual and sport segment.

Harsh Yogesh Shah

analyst
#102

Okay. So basically, the product mix at an MBO level itself is changing, which is benefiting us, right?

Nikhil Aggarwal

executive
#103

Yes. Yes. One of the factors that's contributing to our growth. Yes.

Piyush Singh

executive
#104

Operator, just for everyone's clarification, I would like to highlight a statement there. Maybe because of the statement that we have published in the newspapers, people are looking at gross margin for the quarter as INR 338 crores, minus INR 170 crores equal to INR 168 crores. In our parlance, we mentioned this as material margin. So material margin for this quarter or first quarter of FY '23 is 49.6%, which last year same quarter was 55.3% because of that disproportionately high revenue contribution coming in from e-commerce channel and trade distribution for us was literally shut during the first 3 months because of the second wave of COVID-19. While if we look at the full year FY '22 audited numbers, this material margin was close to 50%. So both on a full year basis, as well as quarter 4 FY '22 basis, we have kind of maintained our material margin. While we have a better view of our direct expenses and hence, our gross margins for both these quarters, quarter 4 FY '22 and quarter 1 FY '23, have stayed impacted, 36%. So I wanted to clarify this for everyone's benefit because the breakup is not given in our published financials.

Operator

operator
#105

The next question is from the line of Gaurav Jogani from Axis Capital.

Gaurav Jogani

analyst
#106

One observation across the footwear industry is that while the value segment has continued to struggle, at least the premium and the mid-premium continues to do well. So just wanted to know your thoughts on this? And how are you seeing this trend to continue or maybe change going ahead?

Nikhil Aggarwal

executive
#107

Sure, Gaurav. So see, the value segment, which is basically up to INR 999 MRP is extremely saturated as a market. If you notice that most of the private labels and there must be like hundreds of them in India, they're all manufacturing and selling shoes between this price point from INR 500 to INR 999, and that's where the saturation sort of creeps in. So and it's extremely competitive at that space also, which leads to very low margins for everybody operating in that value segment. So that's where we, as a brand, differentiate ourselves by -- because of the aspiration, brand aspirations we've been -- we've created over the last several years. We dominate and do really well in this semi premium to premium segment, which is INR 1,000 or INR 3,000, and specifically, INR 1,000 to INR 2,000 is our core, where there is absolutely no competition that way and which leads to higher ASP and higher realizations also in the margins -- in the gross margins.

Raman Chawla

executive
#108

Yes. So Gaurav, just to add to it. Our revenue contribution from semi premium, premium category has significantly gone up on a year-on-year basis. Last year, same quarter, we saw anything above INR 1,000 MRP contributed only 53% of our revenue, which in this quarter of FY '23 has gone up to 65%. Even for FY -- for another 68%. Even for full year FY '22, the contribution from semi premium, premium for us was 64%. So with enhanced marketing, focused targeting and imagery building and premiumization of portfolio, we've been able to significantly increase our ASPs and contribution from the premium and semi premium categories.

Gaurav Jogani

analyst
#109

Sure. Got it. And sir, my other question on rather clarification is, when you say your ASP is INR 600-odd, so that would be the net that you realize, right? It's nothing to do with the selling price, I mean.

Nikhil Aggarwal

executive
#110

That is the exact realization in our books. That is the IndAS realization for us.

Operator

operator
#111

The next question is from the line of Gaurav Jogani from Axis Capital.

Gaurav Jogani

analyst
#112

I'm sorry, I just asked the question.

Operator

operator
#113

Sorry. Sorry about that. The next question is from Tejas Shah from Spark Capital.

Tejas Shah

analyst
#114

Just a couple of questions from my side. So the first question pertains to that in other retailers, we have seen the seasonality in margins is also emanates on the fact that they have a very wide duration of end of season sale and full price sale, which actually spreads overall -- over different quarters. So just wanted to understand how it plays out in our portfolio, especially in the 1Q?

Piyush Singh

executive
#115

Tejas. Piyush this side. So -- I mean, the way our business is constructed is very different compared to a pure play retailer. 60% of our sales happen through trade distribution network, where the level of discounting is sub-2% for us. It's almost a full price sale for us, and entire ASP are lower as compared to a couple of retailers that are listed in this space. Similarly, in our e-commerce portfolio, which is 35% of our top line at discount percentage so far has stayed sub-20%, there despite it being touted as a discount channel. And lastly, for our trade distributor [indiscernible] lastly for our review and [indiscernible] channel, our aggregate discounts have stayed below 6% for the channel so far in the first quarter. So that takes impact of everything, including EOS and [indiscernible] happening at the store. But this part of the portfolio is only 5% of our top line. Just to give more color on a channel perspective, trade distribution, which is 60%. The average discounting that we typically see as a multi-brand outlet for our brand is anywhere between 15% to 20%. So for the large part of portfolio, which is roughly 95% of the portfolio, our aggregate discounting hover somewhere between 15% to 20% on an annual basis.

Tejas Shah

analyst
#116

Okay. And then there is no seasonality there, which would have impacted us [indiscernible] in this quarter?

Piyush Singh

executive
#117

So seasonality is there in terms of the product profile that we end up selling. Like in the first 2 quarters, there is a fair bit of open footwear, which is as high as 25%. But in the second half of the year, this percentage goes down to almost 10% and remaining 90% is closed footwear, which is a higher ASP product for us.

Tejas Shah

analyst
#118

Sure, that you mentioned before. Second question is just on the kind of expansion that we have done, both geographic product portfolio and an even channel mix change. Just wanted to understand, in the last 2 years, pre-COVID the same quarter, what was the number of SKUs we are catering with? And what will be the number of SKUs that you are catering today with?

Nikhil Aggarwal

executive
#119

So number of SKUs remain more or less the same. It's largely the channel mix that has changed. So there must be like very small variation in that sense because last 4, 5 years, we've been having a very good assortment of SKUs. So it's not exactly a function of how many designs, it's more about what's the volume per design that we can sell. And that's where the throughput has really kicked in for us over the last couple of years.

Tejas Shah

analyst
#120

Sure. So consumer pace for our brand across channels, across geography does not change much. So the SKU pressure does not increase with more market or more geographies to cover?

Nikhil Aggarwal

executive
#121

Sorry, come again?

Tejas Shah

analyst
#122

Yes, sorry. So usually, we have seen when we enter a new market, there's a new difference of fashion sense that we have to cater to usually. And then that initially, it actually builds some SKU pressure. But we are -- what I understood from your statement, you are saying that in our category, perhaps in our brand, that pressure is not that high?

Piyush Singh

executive
#123

It is not that high because you're right in that sense because as we entered into frontier markets like South India market, we had to creep up our open footwear and slip-on and slider portfolio. Similarly, when we entered this, we had to add a significant bit of sandals as a portfolio. But if you look at the overall picture, that incremental addition is not even 10% of our overall portfolio.

Raman Chawla

executive
#124

Correct. And given the strength of our R&D department, we have one of the largest R&D teams, development teams in India in this category. So even creating products from that perspective is not exactly any bit of a challenge. It's more about creating the right product for the right market, where we are really expediting.

Operator

operator
#125

That was the last question for today's Campus Activewear Q1 FY '23 Concall. On behalf of Campus Activewear Limited, that concludes this conference. Thank you for joining us. And in case of any further queries, please reach out to Campus Activewear's Investor Relations team at ird@campusshoes.com. You may now disconnect your lines. Thank you.

Nikhil Aggarwal

executive
#126

Thank you, everyone, for joining the call. It was a pleasure talking to you all. Thank you.

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