Century Plyboards (India) Limited (532548) Earnings Call Transcript & Summary
August 11, 2021
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, good day, and welcome to Century Plyboards (India) Limited Q1 FY '22 Earnings Conference Call hosted by Ambit Capital. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Dhruv Jain from Ambit Capital. Thank you, and over to you, sir.
Dhruv Jain
analystThank you. Hello, everyone. Welcome to 1Q FY '22 Earnings Call of Century Plyboards (India) Limited. We have with us from the management side, Mr. Sanjay Agarwal, Managing Director and CEO; Mr. Keshav Bhajanka, Executive Director; Mr. Arun Kumar Julasaria, the CFO of the company; and Ms. Nikita Bansal, Executive Director. Thank you, and over to you, sir, for your opening remarks.
Sanjay Agarwal
executiveThank you, Dhruv. I think I'm audible.
Dhruv Jain
analystYes, sir.
Sanjay Agarwal
executiveOkay. So good afternoon, friends. I, Sanjay Agarwal, MD and CEO of the company, along with Mr. Keshav Bhajanka, Executive Director; Ms. Nikita Bansal, Executive Director; Mr. Arun Julasaria, CFO of the company; and we join together in welcoming you to the Q1 FY '22 results call of Century Plyboards (India) Limited. Hope you and all of your family members are safe and healthy during the pandemic times. As stated in previous quarter calls, this year has started with the impact of second wave of pandemic. Despite the second wave, we have delivered good results, which are better than our own expectations, with second half of June doing much better with the fading of second wave. It is heartening to note that the residential real estate sales of major 9 cities in India in Q1 FY '22 have only dipped 18% quarter-on-quarter, despite May and first half of June being almost a washout. We, thus, believe that the demand for wood panel sector is likely to remain positive in the times to come. We are doing our working internally and will come out with a detailed road map for the next 3 years in the forthcoming Q2 FY '22 conference call. July '21, too, has shown promise, with Plywood showing a strong victory, followed by Laminate and MDF segments. Our recent initiatives, ILP, SFA, ViroKill technology, fire-proof plywood and [ roping in ] of Vector agency and BCG for removing the inefficiencies in the system to drive quality earnings growth over the next 3 to 5 years. Our MDF brownfield expansion at Hoshiarpur has been delayed by 1 quarter and is now expected to come onstream by H1 FY '23. Our South MDF CapEx has also been deferred a little bit due to delay in getting requisite approvals on account of persistent second wave in the region. Input costs in all the segments have gone up significantly over the past few months. We have largely passed on most of the input costs increased by taking in price hikes across product segments. As far as raw material security is concerned, while our Myanmar plant is not doing so well due to the coup in Myanmar, we have now started sourcing face veneer from our recently commenced face veneer unit in Gabon in Africa. Our working capital expense increased in Q1 to 108 days, and that is largely because of inventory days, which has gone up by 43 days. These inventories have already started coming down with demand opening up in July and would further come down by end of Q2. Happy to share that despite the challenging scenario, our team has done an excellent job in maintaining a strict discipline on the receivables, which has been maintained at around 52 days. Despite higher working capital days, our net debt stands at near INR 48 crores at the end of Q1 FY '22. We have also launched a TVC for laminates yesterday. With these remarks, I hand over to CFO, Mr. Arun Julasaria, to take you through key financial figures, post which we will be open to your queries. Thank you.
Arun Julasaria
executiveThank you, sir. Good afternoon, ladies and gentlemen. First of all, I would like to mention customary disclaimer that this con call is just to discuss company's historical numbers and future outlook. In no way this should be construed as an invitation to invest in the company. Results for the quarter, along with detailed analysis, has already been mailed to most of you and also posted on stock exchange and company websites. So just taking you through the macros, our top line on Y-o-Y basis have grown by 124% to INR 448.8 crores against INR 200.6 crores last year. The EBITDA margin was 14.7% at INR 66.1 crore against INR 5.4 crores in the same quarter last year. Profit after tax by INR 33.8 crores against a loss of INR 8.49 crores. In the last year, all segments performed well. Quarter-on-quarter performance had declined due to second wave of COVID, and we expect the same to normalize in quarter 2. The July month has been encouraging. On balance sheet front, our net worth is now close to INR 1,300 crores. Return ratios and working capital cycle were impacted due to impact of second wave of COVID. We continue to look at the future with optimism and better performance every quarter. With these words, I open the conference call for questions and answers. Thank you.
Operator
operator[Operator Instructions] Our first question is from the line of Hrishikesh Bhagat from Kotak Asset Management.
Hrishikesh Bhagat
analystSo my question is first related to MDF. So if I look at the margin performance, there has been an improvement sequentially despite a decline in revenue. I understand that is an impact of price hike. But just wanted from the directionally -- incrementally from here on, I think considering the delay in capacity announcement of new capacity, if there is scope for further improvement in margins in MDF. Or do you think that further price increase will or margin improvement will look difficult and will attract new supply from other regions?
Sanjay Agarwal
executiveYou see MDF is an area where supplies from other regions cannot be too high. So everybody, if I have some excess material, I will send to other zone. So I don't expect too much of filtration from other zones. And as far as margin is concerned, see, we follow a system. We tactically target a particular kind of an EBITDA, and we try to follow it. At sometimes, it slides a little bit, at sometimes it goes up a little bit. But we try to follow the EBITDA. But you will see that after the initial hiccups and the changes happening in the industry, the EBITDA is mostly hovering around, I think, 28% -- 26% to 28%, actually. So even in coming times, yes, there may be some price rise due to the input increase that we have been able to pass on, as and when possible. So I don't think there will be much variation as far as margins are concerned.
Hrishikesh Bhagat
analystOkay. Okay. The second question is on the CapEx on South MDF. Now I know the CapEx number is yet to be frozen. But historically, we have been speaking about INR 550 crores, INR 600 crores kind of CapEx. So just around this, is there a likelihood that this CapEx number could remain upside or there is an upside risk to the CapEx number with the recent increasing input cost? And secondly, has there been any work started on the ordering front for the South CapEx also?
Keshav Bhajanka
executiveSo no, I don't think there's too much of a risk of an increase in the overall project cost. And yes, most of the machinery has been finalized, but the orders have not been placed yet.
Operator
operatorOur next question is from the line of Chetan Gindodia from AlfAccurate Advisors.
Chetan Gindodia
analystSir, my question is primarily with respect to our demand. So we saw our demand impacted in the first quarter. So can you explain what was our closing run rate for June quarter in the Plywood segment maybe? And also what are the demand...
Sanjay Agarwal
executiveI can't hear your question actually. It's not -- your voice is not clear. Would you be clearer?
Chetan Gindodia
analystHello. Is it better now?
Sanjay Agarwal
executiveYes.
Chetan Gindodia
analystSo sir, my question is with respect to our Plywood segment. So what are the demand trends that the company is seeing in the June quarter and also -- June month and also in the July month. So July month, have we crossed the last year levels? And how are the demand trends now picking up after lockdown?
Sanjay Agarwal
executiveNikita?
Nikita Bansal
executiveSo definitely, the recovery in June was much, much faster and much better than what we saw last year. July, also the recovery is very, very good. And we hope that going forward, we will see this recovery and succeed in growth in the future.
Chetan Gindodia
analystOkay. Okay. And with respect to our MDF margins. So we had earlier alluded that the South CapEx would be your slightly lower margin business. So -- and now that the Hoshiarpur plant has also been delayed, so are we expecting any margin pressure on the MDF business with increasing supply?
Sanjay Agarwal
executiveNo, no. But right now, you see because the increase in supply is not happening, so I don't see any margin pressure. But yes, as and when the plants come up, which is a history in every product that as a new plant comes in, there will be -- for some time, there will be a margin pressure. But right now because these plants are delayed, so they are actually a better thing in the other way, that yes, the quantum is not coming up. But whatever existing we have, the margin pressure will not come on then.
Chetan Gindodia
analystOkay. Okay. And also, sir, you had earlier said that the Laminate business margins of 19% and then 22% that we had seen in Q3 and Q4, these margins were going ahead the normalized. So Laminate business, how do we see the margin now? There was increased cost pressure here. So have we passed on the cost increase?
Keshav Bhajanka
executiveYes. Up till the latest round of increases, we had passed it all on in the last quarter itself, but melamine has again spiked and a couple of other raw materials are looking on the high. So we are looking to take another price increase in the very near future. Sustainable margins in Laminate, as we have stated earlier, are likely to be between 15% to 17%, and we are working towards the same, and we are very confident that we will be able to achieve this.
Operator
operatorWe'll take our next question from the line of Rahul Agarwal from Incred Capital.
Rahul Agarwal
analystJust 2 questions. Firstly, could you quantify what is the price hike you took in the first quarter across your 4 segments?
Sanjay Agarwal
executiveAll the segments. So you see, MDF, we have taken a price rise of about 4%. And in certain 2 thicknesses, we have taken a price range of about 15%. So average price hike may have been about 6% also. And as far as Plywood is concerned, we have taken about 2% price rise. Laminate, I think, Keshav will be able to tell you better.
Keshav Bhajanka
executiveLaminate has taken a 3%-plus price rise in the last quarter.
Rahul Agarwal
analystGot it. Anything on the Particle Board side?
Sanjay Agarwal
executiveParticle Board, we have taken only, I think -- 3% price rise in the Particle Board.
Rahul Agarwal
analystGot it. So the reason for basically very high realizations in MDF and Particle Board quarter-on-quarter, is it broadly price hikes? Or is it anything else? Was this number normal?
Sanjay Agarwal
executiveActually, Particle Board even I have not been able to assess the exact reason. The price hike is not really too high. But we see a little bit also higher realization there, but I've till now not been able to see why.
Keshav Bhajanka
executivePrelam share....
Sanjay Agarwal
executiveThe prelam share has gone up a little bit. That makes a difference. So you can say the value-added products are fading a little bit more.
Rahul Agarwal
analystSo any reason for MDF price hike? I mean the realization being higher by 10% Q-o-Q, like is that normal?
Sanjay Agarwal
executiveActually, price rise is 4% and 2 thicknesses we have taken a higher price rise of 16% or 15%, but even then that does not make for a difference of higher realization. So the reason can be a little bit of a product mix where actually we are -- our Premium Plus product and the pre-laminated MDF board. So I do not have the quantities. But yes, those 2 products make a difference to the overall realization. Because our Premium Plus actually is costlier by more than 30% or 25%. And so is the pre-laminated MDF also. So if they increase by even a small percentage, it makes a good difference to the total rise.
Rahul Agarwal
analystGot it, sir. And lastly, any comments...
Sanjay Agarwal
executivePlus I don't have the exact numbers at the moment, so I cannot give you the number.
Rahul Agarwal
analystNo problem, sir. And just lastly, on the Sainik performance, if you can comment qualitatively how did the segment do both in water-resistant and waterproof?
Sanjay Agarwal
executiveSainik waterproof [Foreign Language].
Nikita Bansal
executiveSir, actually, usually, we don't like to share this information, but both have recovered well and are doing well.
Operator
operatorOur next question is from the line of Aasim Bharde from DAM Capital Advisors.
Aasim Bharde
analystSir, I have more broader industry-level question. The first one is on the antidumping duty decision on thin MDF that went against the industry. So could you tell us what may be your thinking of the government on rejecting this one? And does it provide any hints on what the government may be thinking on the other antidumping duty and the CVD recommendation?
Sanjay Agarwal
executiveSee CVD is still in the process and no final decision has been taken as far as CVD is concerned. And antidumping, very frankly, both would not have come. That was also very clear in our mind. Yes, we were trying for both. So we are still expecting the CVD to come in. But very frankly, if you really see today, if you look at Green, they are able to export much more MDF right now from India. So immediately, as it is, all these duties are not going to make much of a difference to us. Yes, in a long term, any such duties help the industry. We'll know 2 things about it. And it will help more the people who are into South, then because of the easy approach from exporters from other countries. But to bring it to North India to where we are operating right now mostly, it is not that hard thing to us, very frankly. For the long term, yes. And I believe that if it does not come today, we will again try maybe in 6 months' time or 8 months' time. We'll again try and we will be able to probably get it. CVD should be -- the results should come very soon. Now within the next 10, 15 days, I think we should have them here.
Aasim Bharde
analystJust wanted to understand, would there be any like scenario where the government may end up rejecting CVD as well? That's why actually I was asking that what may be the thinking behind the government decision?
Sanjay Agarwal
executiveYou see, the thinking behind the government, in their mind, is very, very difficult for me to comment on that, very frankly. They may be thinking that right now that they might have got the -- export is happening, so they might have learned about it, so then why do you need the protection. So all those thinking may be going on, we don't know. And CVD may be rejected because it is completely Finance Ministry's -- where everything is now, it lies with Finance Ministry, all the groundwork has been done. Every analytical position has been done and now it lies with the Finance Ministry for the approval. So it may or may not be approved, yes, because it's absolutely open until it happens.
Aasim Bharde
analystSure. Sure, sir. Sir, second question, actually, just for my knowledge...
Sanjay Agarwal
executiveWhat I said, you must understand that actually at this juncture, it is not going to affect the industry too much.
Aasim Bharde
analystYes, I understand that. Right now, imports are also looking at other markets. But there's that -- eventually when markets have overall come back into a steady-state balance, things may or may not -- yes, I get that, sir.
Sanjay Agarwal
executiveYes. And you see the prices of region mostly because of the logistic cost and the logistic cost from other countries to India are not going to come down so fast. The shipping industry is in an absolute high after maybe 10 years or so or maybe 12 years or so, actually, now they are at a high. So the -- and these products are affected highly by logistic costs, actually. Only the logistic costs have gone up by $40 per cubic meter. They are not going to come down. So I don't think until and unless the new plants come into production, there are going to be much effect on our industry.
Aasim Bharde
analystSure, sure. And on MDF pricing, I just wanted to understand, in a scenario where raw material prices start to decline, would be the industry also be compelled to pass on the benefits? Or is it like a pass-through here or would you...
Sanjay Agarwal
executiveThis is never -- quite frankly, this is never a job of cost versus the price. It all depends on the market position. If the costs are rising and the new plant comes up at that time, still the prices will go down actually. And the margins will shrink a little bit for some time until and unless the demand catches up. So this is -- basically, the pricing is a job in today's time on the market scenario, on the demand-supply scenario actually. And if the prices go down, the cost of raw materials go down, but the demand goes up, the prices will go up. Yes, what we try our best, as and when the prices go up, we try -- cost price is lower. We try to pass it on. But that also depends on -- actually today the market is good, so we are able to pass it on. And the market would have been bad, we would not have been able to pass it on. Because MDF is still an industry, which is maturing. You see, Plywood, we have got a branded material. So we are able to pass on as and when the cost increases. In MDF, it's still the branding is happening. It will take some more time before this cost passing on can become an easy job.
Aasim Bharde
analystGot it. Sir, and last question on Particle Board. Sir, any commentary on the space in general? And what Century's long-term plans are in this space?
Sanjay Agarwal
executiveI think we have spoken, I think, every time because going forward, we are looking -- we are very positive on Plywood. So we are expanding our plywood capacity also. We are expanding on MDF also. We may -- we have not decided, but if we go for the UP project, then we will be actually expanding on Particle Board also. So we are very positive in this space. So going ahead -- and you know that we have finalized the plant and Hoshiarpur is coming up within the H1 next year. And South plant also, we are very serious. We have finalized everything, the machinery, et cetera. But yes, because of the COVID, the land and the government approvals are still pending. They are very positive.
Operator
operatorOur next question is from the line of Sneha Talreja from Edelweiss Securities.
Sneha Talreja
analystThe question is more related to the current demand scenario. I just...
Operator
operatorMs. Talreja, sorry to interrupt. If you're using a headphone or earphone, can you just take it off and speak on a handset mode.
Sneha Talreja
analystIs it better now?
Operator
operatorA little bit.
Sanjay Agarwal
executiveYes.
Sneha Talreja
analystYes. So my question is more pertaining to the current demand scenario. You rightly said that from June onwards, it has started to pick up and July also is seeing significant pickup. In last quarter, you definitely guided for around 12% to 15% also growth in Plywood. And again, a double-digit sort of growth for Laminate. Looking at the current scenario, I just wanted to know the outlook for all the segments.
Sanjay Agarwal
executiveI think I spoke before also on this. We are -- outlook, are you looking at a 2, 3 years' outlook?
Sneha Talreja
analystMaybe 2 to 3 years.
Sanjay Agarwal
executiveOr the immediate outlook?
Sneha Talreja
analystI think both should do, sir.
Sanjay Agarwal
executiveBoth. Okay. So immediately, yes, we are positive and the markets have really revitalized in all the sectors, I should say, whether Particle Board or MDF or Laminate. I think all the markets have revitalized very well. And as far as the long term is concerned, I think by -- I spoke in my speech also that by next quarter, when we speak, at that time, we will have a road map actually, which will be present to all of you.
Sneha Talreja
analystSure. But in the near term, you are positive on a double-digit growth rate, which you've already guided in the last quarter?
Sanjay Agarwal
executiveActually, this double-digit thing, very frankly, the things are in such a situation that even -- I think we had a triple-digit growth from last quarter in Q1 to this Q1. So at this juncture, to tell you whether double-digit or triple-digit or single-digit, has become -- very frankly, it does not matter right now. Doesn't matter last year, whatever we did, I do not know what is the kind of growth the company will get or any company will get, very frankly. I hope this stabilizes more and then next year, we can talk about the single-digit or double-digit activity.
Keshav Bhajanka
executiveSneha, one more point. The third wave is a completely unknown quantity, right? So because of that, it becomes a little difficult, as Sanjay has already said, we are very bullish going forward. But again, these are certain things that are outside of our control.
Sneha Talreja
analystSure. My second question is actually related to the MDF segment. Just wanted to know your percentage of sales coming in from the West market. And secondly, you definitely highlighted with more number of players coming in, you see pressure on margins coming up. So that was second -- that what kind of pressure do you see on margins coming up? And thirdly, since your capacities are getting delayed, would there be a challenge in supplying material in, let's say, next year before your [indiscernible] new South plants come up? Or is there any arrangement that you can work with some other players for the time being to fill in the market. That's the third one.
Sanjay Agarwal
executiveSneha, at this juncture, nobody will be ready to supply to us because everybody -- if I am getting -- Century Ply is getting this kind of a market reaction and we are able to sell, then nobody else will actually want to supply to us. Everybody wants to stay with their markets. So the question of getting the supplies from anybody else does not stand right now. Number two is actually whether the market will have shortage of product. So you see -- you've seen in South, the Rushil has just come up. And I don't think they have been able to consume their total capacity. So I really don't see much of a shortage, but as far as North is concerned, I see that North presently does not have a shortage of supply. And by the time there will be shortage, I believe that our plant will be in production, say by H1 next year. So our plant will be in production. As far as Southeast is concerned, by the time the capacity created by Rushil is completed, I think our plant will be almost there to come up, so that is about 1.5 years from now actually, we should say that, that is the situation. So I don't see that there will be a shortage of raw material. Yes, there is always a little bit of either we are -- we have an excess production or we have a little shortage. So that situation would go on depending upon the plant utilization because of internal problems. Otherwise, I don't see much of a -- neither downturn or nor any uptrend.
Sneha Talreja
analystSure. Sir, lastly, in case you can just provide the geographical mix for your MDF sales?
Sanjay Agarwal
executiveGeographically, you see we're usually doing 70% sale or 72%, 73% sale in the North. Rest of it is divided in East, South and West. And if you ask me a question that why do we supply from outside North, there are products which are very, very good, which pay us very good margins and which have got very good sale in other zones. And we have identified thicknesses and we have identified products in other areas, which we sell into other areas. Yes, along with that, some regular product also goes, but it is always good to be in the market. If you once go out of the market, then again when our plants come up, at the time to get into those markets will be very, very difficult. So we try our best to sell most of our product in the North only because of logistical costs.
Operator
operatorOur next question is from the line of Chirag Shah from Valuequest.
Chirag Lodaya
analystSir, in terms of your new capacity coming in. By when, North plant you expect to start commercial production? And South, you said there's a delay. So by when currently you are expecting that this plant will be online?
Keshav Bhajanka
executiveWith regards to North plant, we'll be in production in H1 of next year. The basic delay, as you all know, is due to COVID, and you can't foresee in circumstances that have been caused by COVID. With regards to South plant, it is taking a little longer because getting the government licenses, et cetera, et cetera, is proving to be a little tricky because of the COVID scenario again. But I'm sure that once we are able to get the licenses and the land approved, post that within 18 months, we shall be able to commission the capacity.
Chirag Lodaya
analystOkay. And North when you say H1, we should assume around Q2 end. Is that a fair assumption?
Keshav Bhajanka
executiveIt will be within Q2. We are going to try to bring it early. There is a little bit of variability at this point in time.
Chirag Lodaya
analystGot it. Secondly, sir, on MDF annual volume guidance, if you can throw some light. How is the demand trend, et cetera? Because if you see Q4, you were running at almost optimum utilization. I understand in Q1, there was disruption because of which volumes got impacted. So currently, looking at the situation, how you look at annual volumes panning out for this year?
Sanjay Agarwal
executiveSo for this year, you're asking. You see, we have our plans of our AOP, Annual Operating Plan, but then the first quarter has been washed out. I think June was, yes, we were practically -- not exactly back to normal, but, yes, quite near to normal. July has done better. August is doing better. Again, a third wave is expected. So do you think that it will be wisdom on my part to actually give you a number right now? I don't think so. This will all -- whatever I give you has got no base.
Chirag Lodaya
analystRight. Okay, sir, can you help me...
Sanjay Agarwal
executiveWe want to do much better. And the factory is running at full capacity at the moment, even if we are -- even if there is some gap in the manufacturing and sales, so we increase our stock or decrease our stock accordingly, but we try to use the manufacturing capacities to its maximum.
Chirag Lodaya
analystThat is helpful. Sir, in terms of realization, so whatever realization you did in this quarter, is it a sustainable number going ahead?
Sanjay Agarwal
executiveSee, again, I think I have told that we go by -- always, we fix a percentage, and EBITDA we have fixed for India to 26% to 28%. So we will hover around that, you see. And the prices, et cetera, everything will depend on the market. We try our best to maintain between the 26% to 28%. When the new plant will come up, at that time it may go a little down also. And I'm sure it will go down actually, very frankly, which will, again, over a period of 1 year or 6 months, then the capacity will be consumed by the market. It will again -- and you have seen all that ups and downs of MDF, you have seen. When our plant came up when the Green South plant came up at that time, the EBITDA really went down. We all had a price decrease in the market. And then again, we have been able to come up. So this cycle will keep on repeating itself.
Chirag Lodaya
analystAll right. And just lastly, sir, what was the domestic consumption of MDF in FY '21?
Sanjay Agarwal
executiveIn FY '21. Very frankly, I don't have the number at the moment.
Keshav Bhajanka
executiveAbout 1.3 million CBM.
Sanjay Agarwal
executiveIt's about 1.3 million CBM. But very frankly, I'm not so sure. These are all numbers, which we actually do an estimate sitting on our table. Around INR 2,500 crores and 1.3 million CBM, but then I cannot really say that, yes, this is the number.
Chirag Lodaya
analystCorrect. And in terms of imports, can you help us with the number -- rough number, if you would have, what would be the import in FY '21?
Sanjay Agarwal
executiveSince last 1, 1.5 year, imports are practically negligible, and I think it could be near to...
Keshav Bhajanka
executive250,000.
Sanjay Agarwal
executiveEarlier, it was like 250,000 cubic meters, but I don't think now it is anywhere near even [ 2,000 ] CBM also.
Operator
operatorOur next question is from the line of Sonaal Kohli from Bowhead.
Sonaal Kohli
analystI have 3 questions. The first one pertains to MDF market. As you've said that we had seen a cycle when we came up with capacities and there was a price war. Any reason for you to believe somewhere in 2024 when your plant -- seeing that your plant comes up, there's a structure or a fundamental difference where the intensity could be of that range or less than that range or higher than that range? And what is the base case assumption...
Sanjay Agarwal
executiveI'm not able to hear you clearly, actually, Sonaal. Unable to hear clearly. Can you do something with your phone to...
Sonaal Kohli
analystIs it better now?
Sanjay Agarwal
executiveYes, now it's better, yes.
Sonaal Kohli
analystSo sir, as you mentioned that we had a cycle when you expanded capacities and there was a price war in the industry. One of the key concerns which everyone has is that with every player, setting up capacity, now Greenply announced, we may get back into that kind of situation. So what I wanted to ask you is that: what do you think is different this time? Or do you expect the intensity to be of similar magnitude or -- and if different, what is the reason why you feel it will be very different? Is the demand/supply mismatch likely to be much less? Or what could be different? And since you are setting up capacity, what kind of margin assumptions, what do you look at in light of...
Sanjay Agarwal
executiveHow this is done, it's really different, you see. Today, suppose if the total capacity consumption in India is, say, 1.3 million cubic meter. Say, 3 years back, it might have been maybe only 0.5 million or 0.7 million. So what do we -- we expect that, yes, in next 5 years' time, this 1.3 million tonnes, actually, will become maybe 4 million tonnes or 5 million tonnes. So capacity will have to be established by different players in different zones. There will always be periods in between where there will be some excess capacity. And at that time, there will be a fight in the market and the prices will go down. And I think that happens with every industry every time, but still the growth -- like in cement, you have seen how the cement has grown from whatever to today, more than 500 million tonnes capacity. It has gone off 600 million tonnes capacity. Similarly, I expect that this 1.3 million tonnes will go to 4 million to 5 million tonnes in 4 to 5 years' time. And if it is going there, we have to pass through all these stages. But those who actually fear that there will be a problem, and we will not be able to sell or we -- the prices will go down, they will not establish the capacity. And after -- think after 5 years, what happens. When consumption is 5 million tonnes -- 5 million cubic meter at that time, still you are a very small player. But by this way of increasing and facing the cycles in the market, at that time, we will be a large player.
Sonaal Kohli
analystSir, what would be the size of the market for the normal year, like, let's say, 2019 over the last normal year we had? And out of this 1.3 million is India's production or it's India's consumption, including inputs?
Sanjay Agarwal
executiveConsumption. Consumption.
Sonaal Kohli
analystOut of which imports would be how large, sir?
Sanjay Agarwal
executiveI don't think there is much import.
Sonaal Kohli
analystBut this would not be the normal consumption because your first quarter was anyhow washout last year, right, for all the players?
Sanjay Agarwal
executiveBut then actually, at that time, then later on when the COVID went away, demand actually increased and it covered up for that gap, so we should not say. Yes, it may be a little lesser than usual. But yes, not much of a difference of 50% or 40% or 30% like that.
Sonaal Kohli
analystAnd as the base case, are you expecting a 20%, 25% growth or what is that you have in mind on an annualized basis for this industry?
Sanjay Agarwal
executiveYou see, next quarter, I am going to present to you a report where we will tell you about what our plan in next 3 years' time. So maybe we will try to include a little bit of industry scenario there also. We will try to include a little bit of industry scenario. So that may help you better. But right now, if you ask me to tell you, you see, generally, yes, we are expecting MDF to grow by 15% to 20% every year. There is no doubt about it. But then we are doing some study, and I think we will present you a better number next time.
Sonaal Kohli
analystSir, secondly, on the Plywood business, what kind of long-term margins are you targeting now? Or that also you would like to post Q1 only?
Nikita Bansal
executiveWe will share that post Q1, but roughly it will be around in the range of 13% to 14%.
Sonaal Kohli
analystSir, my last question, considering when you come back to your normal, let's say, no COVID wave or delta wave, it's gone, we come back to a normal quarter. And there has been a lot of raw material inflation. Considering all these factors and pricing power and one-offs in Q4, when you come back to a normal quarter, would you expect your overall EBITDA margin to be higher than what you reported in Q4 and with revenues or lower than that, because there are too many adjustments in recent past. So as market participants, it's a bit difficult for us to analyze that data. There were employed costs, which...
Sanjay Agarwal
executiveVery, very, very frankly, even for us, yes -- we also expect that, yes, the price rise we have taken because of the costs, the prices would go down. We also expect and our margin also should go up. But all these are too dynamic at the moment. And the logistics has created such a huge problem across the world. It is not only us, but in every area you see. So it is very, very difficult to -- at the moment to forecast. You have seen in every other discussion we ever had, we have always been able to tell you a very specific number. But at this juncture to tell you -- yes, we also expect that the costs would go down, the input costs would go down. The prices of chemicals and timber in the Q3, Q4 should go down and our margin should improve. That is what we also believe and we want [indiscernible]. But to tell you that it will happen is a very difficult thing in this time. Yes, I'm very hopeful.
Operator
operatorWe'll take our next question from Achal Lohade from JM Financial.
Achal Lohade
analystMy question is with respect to the distribution side. I recall that you were trying to rework or make some changes on the distribution side for the Plywood. Can you help us understand where are we and what kind of benefit have we realized or expected to come in on this whatever [indiscernible] on?
Nikita Bansal
executiveSee, I think what you're talking about is that we were trying to go to 3 tier towns, et cetera. Is that what you are talking about or -- because we have not changed the model of distribution, we're still in a...
Achal Lohade
analystThere was something go-to-market strategy as well, if I recall, with respect to distribution.
Nikita Bansal
executiveOkay. Yes, yes, yes. So, see, this strategy is in place, and we are working, it's there. It's happening in 1 or 2 branches and then we will roll out to other branches. But this is something that takes time. I don't think such changes can happen overnight or even for that matter can happen over 6 months. It's a journey of 2 to 3 years where you will see a change that -- in how our industry is going to start selling. And we are hoping that we are the leaders. And because of that, we will be the one who will change this industry.
Achal Lohade
analystUnderstood. And can you also say in terms of normal, not for the quarter but in general, what is the contribution from tier 3 towns and below? Or can you split it? It could help us, broad color.
Nikita Bansal
executiveNo, it's very tough for me to give that number. Yes.
Achal Lohade
analystOkay. My another question was, I recall, last quarter, we had talked about some study where we have appointed a consultant in order to look at the cost optimization. Any perspective, any color you could provide on that?
Sanjay Agarwal
executiveKeshav?
Keshav Bhajanka
executiveWe had appointed BCG towards cost optimization and the results have been very good. Difficult to quantify them because the first quarter in operations was a highly disturbed quarter on account of COVID. But I'm sure that long term, the benefits will be very substantial.
Achal Lohade
analystWould you be able to get some sense in terms of what kind of benefits we could have in terms of either absolute or percentage?
Keshav Bhajanka
executiveWe have incurred a cost of about INR 9 crores to INR 10 crores on the [ entire ] sides. And I believe that we will get at least 2x in terms of annual returns going forward.
Achal Lohade
analystWhat you said is annually. Understood. And my other question, with respect to the -- given the cost inflation, given the supply disruption, et cetera, have you seen disruption of the unorganized end? Are they coming back or they are in pretty much seasonally impacted in the Plywood business?
Keshav Bhajanka
executiveYes. I think all across, you're seeing that there's tremendous pressure on the unorganized sector. And the Plywood, Laminate and so on and so forth aren't very different. They are taking a lot of time to get their working capital cycle back on track. They're taking a lot of time to get production back on track. And one thing that we have done, we took a huge call to continue production during the COVID month as far as government's guidelines permitted. And because of this, I think we are in one of the best positions in terms of inventory that we have been in our history. I think going forward, this is going to be an opportunity for us.
Achal Lohade
analystSure. And just a clarification, I think Sanjayji talked about UP projects. So with respect to Particle Board-related question, so just sort of checking, is the -- is there a possibility of UP project revival? Or we kind of finalized the South and the North expansion of the [ MDF ]?
Keshav Bhajanka
executiveWe have never dropped the UP project. It's a question of timing. So of course, over the course of time, you cannot do 10 expansions in one go, but UP has never been dropped. It is a very lucrative venture and it has been postponed to maybe 2 years, 3 years later because of the license issues, et cetera, et cetera that took place. So going forward, when we do establish UP, definitely, there will be a scope for Particle Board.
Achal Lohade
analystSorry, and just beginning to that, sir. With respect to -- if I recall, it was a combination of Particle Board and MDF and given we are setting up, we are adding brownfield expansion in Hoshiarpur and a large capacity in down South. Would there be a need for MDF in your opinion in next 3 year's time? Or -- and can it be a stand-alone particle board project as well?
Keshav Bhajanka
executiveSo China's MDF consumption is 40x that of India. And we start working on a project 3 years from now, it will take at least 4.5, 5 years to come to completion. I think there is ample scope. Going forward, we will definitely chalk it out. And as the MD had said, we will be giving you a projection for the foreseeable 2, 3 years in the next quarter.
Operator
operatorOur next question is from the line of Jignesh Kamani from GMO.
Jignesh Kamani
analystI just want to check on the MDF side. So on the plain MDF, your realization is up by around 10 percentage quarter-on-quarter versus a 4% to 6% price hike. So [indiscernible] in fourth quarter also, we took a price hike, it was more back end and hence the 10% price hike was a combination of both fourth quarter and first quarter, that is why Q-on-Q price hike increased -- [ it ] less than increased 10 percentage?
Sanjay Agarwal
executiveI just told that in Q1, we have taken a price rise of about 4%. And in 2 thicknesses, we took about 15%, 16% rise, right? So the average price increase may have been 6% or 6.5%. And maybe there is some impact of whatever price rise we took in Q4. So they were also in different stages and times. So they have been into full impact in -- because this -- I'm telling this only because of my hindsight. I do not have a calculation in front of me. We have not calculated it. But yes, these are the only reasons. And some reasons could be the sale of a little bit of a higher -- our quality products like our...
Jignesh Kamani
analystSir, I was talking mainly on the plain MDF, not on the prelams.
Sanjay Agarwal
executiveOkay. Okay.
Jignesh Kamani
analystWhere there is a 10 percentage...
Sanjay Agarwal
executiveOkay. Frankly, I have not seen the data into the depth so unable to really tell you.
Jignesh Kamani
analystSure. Second thing, an extension of that, where you provide the highest gross margin in the MDF, 43.5%, versus 40.7% last quarter and much higher. So this kind of gross margin is sustainable in MDF? And to extent of that operating margin we reported around 28 percentage despite a lower volume, I can say, this quarter. So assuming that if we run to 100% volume in normal -- non-COVID time, then margin can touch to 30% plus, considering we already did a 28% this quarter?
Sanjay Agarwal
executiveYou see, what -- the BCG project was mostly around MDF actually. So we certainly do hope that we will get a jump -- a little bit of a jump. But still, I will maintain what I said earlier that we work around this 26% to 28% EBITDA, and we try to ensure all the machineries in the company come into full action as and when there is a -- even if a small change is there in this. And if the BCG project is sustainable and we are doing our best to sustain it, then yes, it should go up a little bit merely.
Jignesh Kamani
analystSo current gross margin of 43.5% is sustainable, right?
Sanjay Agarwal
executiveI am looking at basically EBITDA 26% to 28%. It may go to 29%, 29.5% or maybe whatever. So yes, what you are seeing is also a sustainable because it is related to EBITDA.
Jignesh Kamani
analystAnd is there any further pressure on the input side, which might force us to take a price hike? Or now with a current price hike of 4% to 5% which we took in the first quarter, input -- everything is normal now?
Sanjay Agarwal
executivePresently, yes, it is normal. But as a manufacturer, we are always trying to increase the price by 1%, 2%, and the small price increases of 1%, 2% do not hurt the market. They are very easily accepted. And if these duties would have come, it would have been much easier for us to implement the price rise. And if the duties do not come, like the CVD and the antidumping has already been canceled, and if the CVD does not come, then it will be difficult for us to improve our prices. But yes, we are already -- my thinking is that we will be able to improve a little bit.
Operator
operatorOur next question is from the line of Praveen Sahay from Edelweiss Financial.
Praveen Sahay
analystSir, related to the price hike. So in the Plywood segment, as you had already said that 2% around of price hike you have taken. But the 2 of your smaller divisions, like in the Plywood segment only, decor ply and the commercial veneer, sequential side on the [ Y-o-Y ] side, the realization were down. So is there any different color on that?
Sanjay Agarwal
executiveCommercial veneer, you are talking?
Praveen Sahay
analystYes. Commercial veneer, even the decor ply, sequential realization is down.
Sanjay Agarwal
executiveSo we'll take it up separately. So the commercial veneer, you see, at some time, Century Plyboards was the largest commercial veneer-making company in the country, where we were the first one to start in India with imported logs. But now, practically, it's an insignificant area for us. We only focus on our own raw material procurement so that we are not hurt, our plywood manufacturing is not hurt. That's why we set up the unit in Myanmar. And that's why we had [indiscernible] Myanmar after the problem of the coup. The supply and the running of the unit is very, very difficult. So now we are getting most of our supplies from our own unit in Gabon. So yes, so commercial veneer is not important to us. And the price change you see is because we have the material coming from Myanmar was better than this, but a little costlier, and the material coming from Gabon is actually Okoume-based, which is a little cheaper. So the per cubic meter prices will go down. But yes, that's okay. It's not our focus at all in any way.
Praveen Sahay
analystOkay. So the both -- like the decor ply?
Sanjay Agarwal
executiveAs well as -- the decorative plywood is concerned, I will ask Keshav to...
Keshav Bhajanka
executiveThe decorative plywood, the product mix has changed. During the first quarter, lower-priced products had forgone. And as such, there is a [ drop in ] realization. Going forward, I do not see this lasting, but maybe another quarter, realization might be a little settled.
Sanjay Agarwal
executive[Foreign Language]
Praveen Sahay
analystOkay. Got it. So the next question, sir, is on the MDF. As Keshav sir has also highlighted that China is 40x of India in the consumption side. We are very small in that. Another side, you -- multiple times, you had said that whenever there is a new capacity coming, the prices go down. So if there is a demand in the market and there's a huge demand in the market, then if some capacities are coming, why the price is expected to go down or in the past has it gone down?
Sanjay Agarwal
executiveYou see, the demand and supply gap cannot be equal to the new plant. The new plants are of 600 to 800 cubic meter per day. And they are mostly of this capacity will be consumed in that zone. So if the plant comes in southern zone, then most of the capacity is supposed to be consumed in southern zone actually. So the chances of prices going down when a new plant comes up is very high. Yes, it may not happen. If the market actually absorb it,, yes, it may not happen. But if you ask me the probability, the probability -- 80% of the time, the prices will go down. And 20% or 10% of the time pricing may not go down. So when you see when our Hoshiarpur plywood -- sorry MDF units came up, at that time the prices did not go down. But the moment Green's unit came up in South, at that time [ it sell ] because they stopped supplying all their North units' production to South totally based on whether they started exporting something from south zone to north zone. Then the prices went down. So what you are saying is also right because when the Century's plant came up, at that time the prices did not go down because the market immediately absorbed it.
Operator
operatorOur next question is from the line of Shanti Patel from Shanti Patel Investments.
Shanti Patel
analystSir, my question is, what is on the market share in respect of various verticals in India? And who are our main competitors, if you can give some color?
Sanjay Agarwal
executiveI could not hear very clearly. Could you explain?
Shanti Patel
analystWhat is our market share in respect of various verticals in India?
Sanjay Agarwal
executiveOkay. Okay. Okay. So you see in organized market if you are talking, as far as Plywood is concerned, we have a 40% market share in organized plywood market. If you are talking overall plywood market, maybe we have about 6% market share in the country. As far as Laminate is concerned, Keshav, can you?
Keshav Bhajanka
executiveAs far as Laminate is concerned, we would have close to 7% to 8% of the overall market share, and you would have 25% plus of the [ organized market share ].
Nikita Bansal
executiveAnd the competition that we have is -- Greenply is our main competition in terms of national player. Otherwise, there is some competition in terms of regional player, but more is in the unorganized sector, where we are -- that is why we launch the brand called Sainik in plywood, which we are trying to compete with the unorganized sector.
Shanti Patel
analystSir, after GST came into picture, what is the scenario that things are improving for organized sector or it is as it was?
Sanjay Agarwal
executiveYou see, after GST, we expected the change to be larger. But yes, it has not happened to the extent we expected. But we see till now, the government has started that permit system also, road permit, but that is only applicable to very big players. As soon as that starts coming down to INR 50 crores or INR 20 crores or INR 10 crores annual, then it will make a bigger impact on them. So right now, even the smaller player even today are able to sell it without the GST also. Because in plywood even the final buyer is very happy buying it without the GST. When a person -- when he's investing in his own house, at that time, he's very happy to buy your plywood without paying a GST. So he is able to save some money. So it is actually happening from top to bottom. This -- only the road permit is one area which can probably do some more help to us. But in the present situation, you see, because of the logistic issues, because of our advertising, the market is changing. But it is not changing very fast, it is changing slowly towards organized player.
Operator
operatorOur next question is from the line of Karan Bhatelia from Asian Market Securities.
Karan Bhatelia
analystSir, I just wanted to understand what is the price difference now between the imported MDF and what we're able to sell in the domestic market? Just wanted to understand the delta now that international prices are also [ burning ] up.
Sanjay Agarwal
executiveActually, I don't have the answer. Very frankly, I do not have the right answer to tell you because plywood is now -- MDF is being exported from India in a large number and [ Green ] is exporting. And there are practically no imports. The prices of MDF is hovering around USD 270, USD 275 per cubic meter. That is around -- So very frankly, I don't have the number at the moment. I don't know what to give you around...
Karan Bhatelia
analystRight. And sir, one more question now. We're already at 40 days of the second quarter. So apart from the price hike that we've already taken, have you taken for this quarter as well? Or are we planning to roll out in the near future?
Sanjay Agarwal
executiveWe had just taken 2%. And by the time we take another price rise, and I don't think this quarter should be impacted much, even if we take it. Already half the quarter is over.
Karan Bhatelia
analystCorrect. Correct. Correct. So trying to understand the July numbers. So are they better on a Y-o-Y number and as well as on the July 2019 normal month?
Sanjay Agarwal
executiveNikita?
Nikita Bansal
executiveVery much. Very much. It is -- the recovery last year was far slower, and the recovery this year is much, much better. The quarter's recovery we saw in September, October is what we are seeing in June and July.
Karan Bhatelia
analystRight. So are we like back to the July '19 number is what I want to understand.
Nikita Bansal
executiveYes. Yes. Definitely. Considerably yes.
Operator
operatorLadies and gentlemen, that was the last question. I now hand over the floor back to the management for closing comments. Over to you, sir.
Sanjay Agarwal
executiveSo friends, thank you so much for joining on the call and taking out your time and listening to us. And hopefully, we will see you next time for our Q2 earnings call. Thank you so much.
Operator
operatorLadies and gentlemen, on behalf of Ambit Capital, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.
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