Cisco Systems, Inc. (CSCO) Earnings Call Transcript & Summary

Please welcome, President of Cisco EMEA, Wendy Mars.

Hello, and welcome to Cisco Live! in Barcelona. You have come from all across Europe, Middle East, Africa, Russia and beyond to be here with us. And we're all here because we believe in technology. We are excited about technology. We believe that it provides answers to many of the challenges that we face on a daily basis. But also, we believe that it creates opportunities for us for challenges that we didn't even know existed years ago. We all have a musculoskeletal reflex. But in addition to that, we have a digital reflex. And did you know that actually, 61% of us admit, the first thing we wake up in the morning, we actually go straight to our digital device before we even talk to anybody. And actually, I, like many of you, will use multiple digital devices first thing in the morning, be that engaging -- before I go for breakfast, engaging with Alexa, engaging with a robot to do the housework. Now whilst we're so reliant on those digital services, when they don't work, 44% of us admit that we actually use bad language, and I mean, out loud. So we're actually dependent, we're hooked and we love it. We are -- as consumers, we can have what we want. We can have whatever we choose, and we are able to make very well-informed choices. And of course, we expect things instantly. We require from our suppliers not only the products and the services capability that we know that we're interested in, but also we look at integrity and values associated with those organizations as well. We are in a wonderful place as consumers. The Internet truly has built our expectations sky high. And if we look through that telescope, we see a wonderful world full of possibilities. We're like a child in a sweet shop. Whatever we want -- we can have whatever we want, and we want it now. But actually, the expectations of the Internet of the future have built more than ever before. Now actually, if you look through the other end of the telescope, we find ourselves in a very different place. That's where actually it's back to us, all of us here in this room. We have to deliver on those digital services. We have to deliver them in a unique and a personalized way with the highest standards of integrity and trust that our customers expect. So actually, life at this end of the telescope, put bluntly, is a little bit harder. Actually, sometimes it's a lot harder. But actually, there's going to be days when you find that you feel everything is out of control. Problems for us will be opportunities or feel like they are for our competition and for startups that are out there. But we have whole industries are being reshaped, and they're reshaping as the way that we shop changes, the way that we date changes, the way that we exercise changes and also the way that we relax changes. New technology is being introduced that, of course, may help to solve some of these challenges. New technology in the form of robotics, of security, of AI and also 5G. But actually, what's most important, that all of this new innovation and new technology provides value to your business. Because at the end of the day, it is all about the use case that is relevant for you. So whilst you may feel that sometimes you're in the center of that vortex, surrounded by stormy weather swirling around you, and you're actually at the risk that digital disruption will hit your business and hit your industry, and it may hit it really hard, but you know, we are all in this together. Those disruptors for us at Cisco came in the form of cloud, of SaaS delivery models. You may have that same experience in your business or others. Actually, they're more specific to the environment in which you operate in. But we all will travel through this together. And actually, if I look at this and think about digital transformation overall, whilst this can feel overwhelming, there are 3 main things that are so important to work on: It's actually the business model. So with that, as our business models evolve, which, of course, they do with this transformation agenda, thinking about how we innovate constantly in our portfolio, innovating in our portfolio to stay attractive to our customers. Also making sure that we deliver a phenomenal customer experience at all times. It's about the business operations, making sure that we think about our processes, our tools and our systems and how we run our businesses efficiently. But also, and maybe most importantly, it's about our people and the culture that we operate with. Because at the end of the day, if you don't have that, the transformation will not happen, never mind operate smoothly. And of course, as you look at these things, every change that you make in one of these 3 areas from a business requirement creates a technology change requirement. And that technology change requirement may be a new connection, it may be new requirements from an analytics perspective or it may be a new process. And of course, as I think about this, for me, it feels like a wheel. As you look at this graphic, it feels like a wheel. It's important to keep it balanced. And any change, even if it's a slight change at the center, can result in a really significant change at the edge. So you have to manage through it in the right way. And as you think about that wheel, if you move too slowly, it will fall over. If you move too fast, you will lose control of the direction in which you're going. And if you get it wrong, the wheel will buckle and it will break and then you end up going nowhere. But if you get that right, you will have a fabulous force multiplier. You will be in control of your direction. You will have the velocity that you need, and you will get to the destination of your dreams. But you know it's tough, it's exciting, but it takes time. But in addition, for us, within this region, this is an exciting region for all of us to be in. It's very diverse with all of the different countries that we operate within. But within that diversity, we have strong and unifying forces that hold us together. We lead the conversation in the world in many different topics as well. And one of the key elements that we talk about is trust and privacy is important for all of us. You push us quite rightly on transparency, on trust, on privacy and security. And you do that because they are key conversations that you are having with your customers. And quite rightly, you should push us on that. And did you know it's actually Data Privacy Day today? Europe has led the conversation within GDPR. And actually, it's important for us now within the Middle East and Africa regions as well. Data and data sharing are very important and foundational for us from this digital transformation journey. In Europe, the conversation is about data sharing. Actually, in the Middle East and Africa, it will be about the data movement. So governments' engagements and conversations are getting more involved there, thinking about regulation and how do we manage through some of those different steps as well. And what does this mean? It impacts how we share stuff. And that, of course, is critically important for us. But in addition as well, it is really important our customers care about our sense of purpose, our values and our purpose as organizations. The European parliaments and commission is looking at how do we use technology not only to drive economic value but also societal value, and of course, as we manage through this transformation, thinking about how we do this in an inclusive way, an ethical way and also looking at the sustainable elements and meeting our sustainability targets, thinking about skills and thinking about diversity elements as well. The European Commission under Ursula von der Leyen has recently introduced with her Green Deal the promise to try and get Europe, from a continent standpoint, to be carbon neutral by 2050. And also here, within Spain, within the new government, one of the top 3 priorities is actually on climate change. So as we think about this week ahead, we are in a world of continuous change, and technology has been the cause of a lot of that. But actually, technology is the answer also to a lot of that and provides a huge amount of solutions. So you will be thinking in the week ahead about how you evolve the requirements in your business and what that means for your applications. You'll be thinking about how you secure your data, how you transform your infrastructure in order to always be agile and to be ready and how you empower your teams. But also, for those of you who are taking certification exams this week, I wish you good luck. I know from my own experience, back in 1998 when I took the CCA, just how hard that is. But also I know how it's worth it when you get there. So I wish you good luck with that. Now we're going to transition to David Goeckeler and the engineering team. We're going to get techy. But first, let's go to the video. [Presentation]

Please welcome, EVP and GM Networking and Security business, David Goeckeler.

All right. Good morning, everyone. Everybody ready to go? Everybody ready to talk some technology? Thanks, Wendy. That was a fantastic start. All right. It's always great to be back in Europe. It's also really good to be back in Barcelona for the start of Cisco Live! This is a fantastic week if you're a Cisco engineer because we get to talk about all the stuff that we've been building, sometimes for years, before we get here and start to talk about it. Now what's also great, if you're in my position, is you get to start with a video like that. You get somebody like Michael Bay to create a video for you, one of the most innovative people in the world. And I have kind of 2 takeaways from that: First of all, we need to explain to Michael what a terabit is. It's not a dinosaur. So we're going to go work on that. That should be pretty straightforward. But the really interesting part of it is here, you have somebody that's one of the most creative people in the world talking about technology is in its infancy and we're just getting started. And that's kind of amazing for all of us because we've been doing this our whole career. This whole thing has been moving so fast, it feels like we're going so quick. Technology is evolving so fast. And here are the people that are using this technology, and they're talking about, "Wow, this is just in its infancy. If I start to look and see what I can do with all this technology, it's amazing." And that's what's so exciting about what we're going to do here today. Not only are we in Barcelona to kick off Cisco Live! We're here to kick off Cisco Live! 2020, so a start of a whole new decade of technology that's going to start right here. And if we look back, let's look back at the last decade, what happened. It really was about the application. It was the rise of the application, whatever we want to call it. There's lots of words for it. There's the rise of the application economy. There's every business is a software business. There's digitization. Whatever you call it, there's been all of these accelerants, cloud computing, the mobile ecosystem, data science, that have really, really accelerated the development of the most sophisticated applications in the world. And they drive everything we do. Application is king. Towards the end of that decade, the infrastructure business that we're all a part of started to keep up, started to catch up. It's only been less than 3 years ago that we announced intent-based networking. And what I think this decade is going to be about is how these 2 worlds come together even more seamlessly to power this world of the most advanced applications. As Michael Bay said, we're just getting started. And we're going to talk about a lot of that technology here today. Right. Last year, on this stage, I spent a lot of time talking about a multi-domain architecture, about what Cisco is driving to transform all of the infrastructure. It's not just about innovating in one part of your infrastructure. It's not just how you evolve your campus network or how we evolve the data center or the multi-cloud environment. It's how we bring this all together into a multi-domain architecture to build that integrated, automated and secure infrastructure to drive that world that the people like Michael Bay are going to innovate on top of. But let's zoom up for a second. We're going to talk about more than that here today. We're going to cover the whole portfolio. We're going to talk about all the outcomes that you need to drive. And at Cisco, we think about 4 of those: One, how do you reimagine your application? We're going to start with that. Two, how do you secure your data? One thing that's not going to change from the last decade to this decade is the importance of security. It's been the #1 or #2 CIO concern for years and years, continue to be that way. Cisco's largest enterprise, cybersecurity company, we're driving that portfolio across the entire infrastructure. Three, how do you transform your infrastructure? Intent-based networking, we've talked about that. And four, empowering your teams. We're going to talk about the Collaboration portfolio. But it's more than that. It's how -- it's our customer experience team and how do we work with you. It's DevNet. How do we change -- how do all of us change to deal with the new technology we're using every day? All right. Let's get started. We got a lot to cover. There's a lot of things we've been working on we're going to talk about here. I got all kinds of friends that are going to come up and talk about them. But before we jump into it, I want to introduce one person sitting in the front row up here. All you people should know Gerri Elliott here, Global Head of Sales and Marketing for Cisco. Gerri, welcome. All of you have a tremendous advocate in Gerri and her entire team at Cisco. All right. I'm going to keep us grounded as we go through all of these because, again, it's a big portfolio. There's lots of stuff to cover. There's lots of innovation we've been driving. We're going to start with the application. Where better to start? We're going to start with the application, talk about the evolution of the portfolio around AppDynamics and what we've been doing. But I want you to really pay attention to this because there's going to be some surprising things that come out here. All right. Danny Winokur leads that business for us. Danny, take it away.

Thank you, David. Good morning, everybody. So as David said, applications over the past decade have moved from this role that they used to have of supporting our business to now playing a role where they actually are our business. And this has put all of us in IT under a lot of pressure. We're being expected to support constant change across hybrid, multi-cloud environments. That have to now keep pace our developers on those environments, have to keep pace with the demands of experience-driven digital businesses. And this is really hard, right, because the environment that we're all operating in have become enormously complex. We have different layered technology stacks across public and private cloud and traditional data center technologies. And it begs for us the question of how do we actually manage all of this exploding complexity and the constant change without breaking things, making sure that these applications that we're delivering remain flawless, which they have to do. Well, the way we need to do that is we need to get visibility to see what's going on. But visibility is not enough. We also need a lens through that visibility that allows us to actually prioritize what is really important so that we focus on what matters most and can avoid and eliminate the distraction of all of that noise, right? This is what AppDynamics does. Right? What AppDynamics does is we tag and trace each component within your hybrid multi-cloud application and the calls among and between all of those components. And once we do that, we're able to monitor key performance indicators for the technical performance of the application, but we also correlate those to business performance metrics that actually are the ultimate thing that you need to accomplish as a business, right, because the business, again, is inside that application. And we do this through the lens of what we refer to as a business transaction. And you can think of a business transaction as a pathway through your application to deliver a key outcome for your users, right? So while this is a powerful lens, we're really excited today that we're going to be introducing an additional new lens, and it complements the business transaction. So the business transaction allows you, when something goes wrong on the back end components of your application, to immediately pinpoint what went wrong on the back-end and look through that lens and focus right there on that root cause. The new feature that we're introducing today is going to complement that by giving you a view on the front-end user experience, where the screens are that the user is actually seeing on the front side of their application. So what I'd like to do is jump in and let you take a look at how this feature actually works. So here you see AppDynamics monitoring a fictional application, an application we call NextGen Financial. And like most businesses, they rely upon their mobile and their web applications in order to interact and deliver all of their products and services to their customers, just like you would expect from an online bank. And you can see that they offer things like insurance quotes and loans and online bill pay. And AppDynamics is looking at the key business metrics at the top of the screen. And you can see that we actually have a problem, a yellow warning, on the dollars that are being generated by the insurance quotes. Down below, you see a list of all of the individual business transactions. Those business transactions are again those pathways through the application that are delivering those key outcomes. We've got a couple of issues there as well. You can see that we've got a challenge with quotes being sent. And then further down in the middle, we've got a challenge with response time on applying discounts. Wouldn't it be helpful if we could actually correlate these different warnings through that lens of user experience in order to understand if and how they're related and what we should do about it. That takes us, if we click on the 450,000 warning, directly into the new feature that we're announcing today. This is the AppDynamics experience journey map. It uses AI and machine learning in order to automatically map the journey your users are taking through the actual front-end screens that make up this application. And you can see that it's found 3 top journeys through the application that, of course, correspond to the top business metrics that we started with, right? So you can see that we have there paying the bills, the loans and the quoting. And if you follow the quoting journey, the bottom one of the 3, you shouldn't be surprised to see that, in fact, there is a problem with applying discounts because we saw that in the prior screens. And where they are able to see not only that we have a technical problem, but you can also see that it's correlated to an important business metric, which is user abandonment, right? So we're losing 70% of our users at that stage in the journey. But just as importantly, if you follow that path through the journey all the way to the quotes being sent, you'll notice that there's no user experience problem there, right? Our abandonment is the same as normal, and our technical performance is the same as normal on that screen even though we saw on the back end that there were some technical issues with components there. So we can click in and get more detail. But what we've learned now is that we actually don't need to immediately prioritize the quotes being sent. We need to focus our efforts on the challenges of applying discounts because that's what's actually affecting our users. And so we can now go up and click on Dashboards and Reports and go -- dig down deeper, AppDynamics has a wealth of additional information, and we can begin to drill in and say, "Okay, let's look at what's going on in the stack that is supporting the application." So we've got some challenges on the application servers and in the VMs. But we know from the prior view and the application -- sorry, in the experience journey map that we need to worry more about the discount services and the VMs there than we do about the application server problem on quotes being sent. Now with any other APM tool, this is where we'd likely get stuck. Because we would have siloed information for the app ops team and separate siloed information for the infrastructure ops team, and we get into pointing fingers at each other and not know how to come to agreement on what the real source of the problem is. But I'm excited to let you know that we have another new innovation that we're announcing today, and so to help me with this, I would like to invite my colleague, Liz Centoni, onstage to help us troubleshoot. Liz? Hi, Liz.

Hi, Danny. I can help you with that.

You think so?

Absolutely.

All right. Let's do it.

To do that, I've got to go into Intersight. And actually, before I do that, let me do a brief summary because I can't expect that everybody would know what Intersight is about. So think about Intersight as our Management as a Service platform. So our customers actually use it to set up and manage their UCS servers, their HyperFlex clusters, their storage arrays, and it actually does the full life cycle management of the infrastructure as well. So think things like [ former ] reversions, OS upgrades. And it is a cloud service, so it can connect back to Cisco. And so if you have a machine that's not well, it can actually log a service request with Cisco tech, send things like logs and files and do this with very minimal human intervention. So we can get to root cause much faster. But today, I'm excited to announce that we have new capabilities within Intersight, and it's called the Workload Optimizer. So let's go into what the Workload Optimizer looks like. So the first thing that you see when we launch the Workload Optimizer is a dependency graph on that left side. Each of those circles actually represent a different entity. What the dependency graph is saying is that each one of these entities is dependent on something else or uses those resources. So here, as you can see, we have 11 business applications. They're dependent on a number of app servers, VMs, and it goes all the way down to the storage LUNs to the servers, even down to the switch ports. So in a sense, what it's doing is it's giving you a view of everything from the infrastructure all the way to the application. Now the question would be is, how does Intersight get to know all of this? We actually make API calls to all of those entities. And we're able to find out the immediate dependency of each one of this, correlated, connected, and it builds out the dependency graph. Now the Workload Optimizer also has a new capability, which is a recommendation engine. And that recommendation engine pulls together performance, efficiency, compliance constraints. It takes a look also at historical usage patterns. It can spit out a bunch of actions in terms of saying, "Here's what you need to need to do in terms of troubleshooting," as well as how do you optimize your resources, especially in a hybrid multi-cloud world. So pretty cool stuff.

Very cool stuff. So it looks like you're actually pulling in all of the application topology data from AppDynamics. You're joining it with other data that you've collected from other elements in the infrastructure. And in this view, it looks like you're actually monitoring all the applications in the estate, not just NextGen Financial.

You're right. And the recommendation engine is pretty powerful. So as you can see, not all those circles on there are green. Some of them are yellow and red. So the recommendation engine is saying, "Hey, look, you've got a couple of alerts. You can go check them out and take action on it."

Okay. So Liz, this looks pretty powerful. But what about NextGen Financial? That's the problem we need to solve.

That's what I came up here to talk about, right? I got a little carried away. All right. So let's go into what Next-Gen Financial looks like. I'm going to click on the application button, and it takes you down to -- it shows you the 11 applications. And by the way, we pull this information from AppD. So I'm going to kick -- as you can see, the third one on there is NextGen Financial, and I'm going to click on that. It opens up and builds out the dependency map just specific to Next-Gen Financial. It again makes those same API calls, looks at the immediacy and builds that out.

Very cool.

Now as you can see on here is the app actually looks green. Nothing wrong with it. But both the app server and VM actually shows that it's yellow. So if I click on the VM, what it does is it shows me that both VM 3 and VM 4, by the way, these are the same 2 VMs that you showed on the AppD graph or in the AppD dashboard, they're running a little hot. So the recommendation is saying, "Hey, increase the memory allocation by about 1 GB, and you can actually bring the application back to its optimal performance." And all the other capacity stats look pretty fine.

So that's pretty amazing. You've actually got the exact same VMs, the same data that we had in AppDynamics, but you've been able to drill all the way down into all of the infrastructure dependencies and root cause immediately to the memory congestion with a recommendation on what we can do to actually fix it.

That's right. And actually, it's pretty simple. All you do is actually click apply, and the action is taken. By the way, our teams, in terms of the infra ops teams and the app ops teams, they have the same view to this correlated data set. So they'd be actually working on this already and taking proactive action before you actually even see your application or your end user having an experience issue.

Excellent. So should we go look at AppDynamics again and see if the app is better?

Here's the result of it.

All right. Look at this, you fixed my problem. Everything is green. Thank you. Now I'm not aware of a single other application performance management tool that can do this, right, where we can actually go from the application all the way down into the infrastructure stack and actually solve something together across teams that quickly.

If you think that's cool, I've got another use case for you.

Okay. What else do you have?

So we looked at proactive troubleshooting. Let's go and take a look at how do we optimize resources, especially in a hybrid multi-cloud world. Because I think everyone in the audience would say, "If I get an opportunity to save money. I absolutely want to do that." So I'm going to take you back into Workload Optimizer. This time, the dependency graph that you're seeing is in the hybrid view. So it's looking at all the resources that the application uses, but not just on-premises but in the cloud as well. Again, it makes API calls to the multiple cloud providers and is able to actually pull up this information. So I'm going to hover over the VMs because it's actually showing that there's a number of severities, both in red and yellow. I'm going to click on the ones that have actions against it in yellow, and it gives you a whole list of them. If I highlight one that's related to the cloud and expand on that, what it does show you is actually your application can move to a different instance type and it can save money. And it gives you this very granular view, down to the decimal, in terms of how much money that you can save. Because when you think about it, optimizing for the cloud brings its own set of challenges. I mean think about it. Last year, you probably had a set of instance types. Today, when you look at it, you probably have more than double that. And each instance type comes in that's curated for its own memory, compute, storage, bandwidth and capacity, and they've got their own rate cards. And usually, when you're deploying your application, you use the most optimal for what's needed for your application. That's important. But it's not sufficient because you've got to look at the whole life cycle of the application, and as it changes, how do you continue to optimize resources. That's exactly what Workload Optimizer does for you.

Sure. So that looks pretty powerful. And it looks like you're actually optimizing across both public cloud instances and on-premise instances. Are you using machine learning to actually accomplish that?

We have to because we're pulling in massive amounts of information. Because when you look out there, you get examples of where this is done at the infra layer, or it's done at the virtualization layer or it's even been done at the app layer. This is the first time where actually where we're showing a full-stack view from the infrastructure all the way to the application.

Wow. It's really, really powerful. So if I take a look now at the combination of what we've just been able to build, we're now all the way up at the experienced journey level and the business information, looking through that lens of user experience. We see a problem, we've now gone down into Intersight and actually shown that the data is transmitting from one to the other, so that our teams can work together in this new powerful closed-loop operating model.

That's right. And in addition to that closed-loop operating model, in terms of predictive troubleshooting, it also helps you optimize the resources in this hybrid multi-cloud world. So think about it. The infrastructure is dynamic. It's now moving and changing to the changing needs of this experience-driven application. There's a lot more that we're launching today. And we can go through this in a little bit more detail. So actually, come see us in the Launch Zone or in the World of Solutions. So David, I'll hand it back to you.

All right. Thanks, guys. Fantastic stuff. All right. So Danny, first of all, just to make sure I got it. That was a lot in 15 minutes.

It was.

And to your point, Liz, they can be out there in the Launch Zone or in the World of Solutions. But first of all, journey maps at the application level. So more detail, more granularity, application is king, get more detail into exactly what's wrong and where problems are.

Exactly.

And then, Liz, the ability to actually -- even in a hybrid cloud world, which everybody uses, the ability to drill down into the infrastructure and correlate the application world to the infrastructure, and not only correlate it for troubleshooting, but optimize the infrastructure to get the best performance possible.

You summarized it well.

Perfect.

All right. Fantastic. Thank you.

Thanks.

I think we're just going to continue to see more and more integration. I think one of the things I talked about last year is every click of the portfolio, when we launch more technology, you're going to see this broad portfolio we have get closer and closer integrated to deliver a very different value proposition to all of you in running your business. All right. Let's go on to the intent-based networking. I talk about that in the open. Big change in the way networks are built. We launched this not even 3 years ago now. And in Cisco, we've now brought the entire portfolio from the campus, wireless switching to the branch, to the data center, all under one leader. That's Scott Harrell. He's going to come on stage and talk to you about what's latest in intent-based networking. Scott, take it away.

All right. It's awesome to be here. We just got done talking a lot about applications. But this is Cisco Live! so it seems imperative that we talk about the network as well. And there's no bigger change in the network right now than the move from SDN, software-defined networking, to intent-based networking. And really, when we break this down about what is so different about intent-based networking, it's about the idea that you're going to use English language policy and use a network-wide fabric to program the network. But also increasingly important is every single controller that Cisco is building, everything we're doing that's around the network, we're also now bringing in a next-generation of analytics layer to bear. And we're doing this across everything we make, whether it's in the branch, in the campus, whether it's in the data center, the IoT infrastructure or out to the cloud. And the goal here at the end of the day is for you that are operating these complex networks, these global networks, to simplify things. Because we know your world is getting more dynamic. There's more change than ever, and you need to run at a faster speed. But at the same time, security never goes away as a care about, as David said. And we know that things like segmentation now need to be able to be done everywhere you have a network instance to provide that better security. And this is another outcome intent-based networking can drive. But one of the things we're really focused on is also about how this interacts with the cloud. The multi-domain story that David was talking about now is inclusive of the cloud. And that's where I wanted to start with automation. And for a lot of your organizations, the cloud is just this magical, wonderful place. It's a serene place that you want to go hang out, and it's going to solve all your IT problems. The reality is though, for many of you in IT operations, this is anything but the truth. Instead of this incredibly peaceful scene, it's much more like the running of the bulls in Pamplona is what you feel every day because now your world has become more dynamic. You become responsible for those workloads in the cloud that Liz was talking about. You become responsible for the connectivity out to that cloud and the security. And that increases the things you have to deal with as an IT organization. And so what we're doing, and what Liz and Danny showed you at the end there, is we're starting to bridge those 2 worlds. We're starting to bring IT operation consistency between the cloud and on-prem so that your single tool can now help you manage both. And what you saw was how we do that for app and workload management. But we're doing the exact same thing for security. We're doing the exact same thing for networking. In fact, last year, here at Cisco Live! Barcelona, we launched something called ACI Anywhere, which is about how you take your policies from your data center and seamlessly migrate them into the cloud. And we basically make it simple to do by calling the APIs, by taking all the semantics that are native to different -- that are different between AWS and Azure and GCP and abstracting that all the way so you can have the same segmentation policy on-prem as in the cloud. And as new applications appear in either place, it can dynamically adjust. And so we're going to continue to do this from a networking point of view, and there's no hotter market right now in networking than SD-WAN. And what we're doing at SD-WAN is, of course, we're automating across any type of WAN connectivity, whether it's cellular, whether it's classical MPLS or whether it's broadband. But increasingly, we're being asked by our customers to not just integrate and automate out from the branch, but into the cloud, into your SaaS providers, into your IaaS providers, into your colo facility. And this is where we've been making a ton of incremental investment, and it's been extremely well-received. In fact, of our customer base, 70% of the Fortune 100 customers now have Cisco SD-WAN. Amazing take-up. And we know that for many of you, you either have a project for SD-WAN or you're going to have one in the next couple of years. And what I would encourage you to think about as you go down this path is not just think about selecting SD-WAN as a connectivity medium from the branch, but starting to think about how you actually are going to use SD-WAN to automate your on-ramp to the cloud and what we're going to do to interconnect it with your SaaS services, your IaaS services, your colo services so that your SD-WAN fabric now extends into the cloud itself. So I'll give you some idea about how we do this. When you think about Office 365, it's a suite of applications. We have integrated with the APIs directly from our centralized SD-WAN console so that we dynamically and automatically optimize those connections for all your users. And what it means for your users is they're going to get up to a 40% performance improvement when they use Office 365 with Cisco SD-WAN. We're doing the same type of thing with your IaaS providers, your Infrastructure as a service providers, AWS, Azure, where we're interconnecting SD-WAN directly into their clouds. And so that as new VPCs are discovered or VNETs are created, we automatically configure segmentation, we automatically configure connectivity and security into that cloud using that same central SD-WAN console. And then a lot of you are actually starting to embrace the colo and start to use the colo as a local DMZ, a drop-off point for your traffic. And we've partnered with people like Equinix to make that simple as well, so that when you want to extend your SD-WAN fabric into that colo, we can make that a 1-click as well. And in fact, we even brought into the same management console the ability to orchestrate security services for that colo. So the sum of all this is that we come back to what I started with there, which is around IT consistency. How do we make your life simpler? How do we enable you to expand to the cloud in a much simpler way and actually retain your sanity, make sure that you have the same type of kind of zen moment that, that picture implied when your organization adopts the cloud? So that's a lot about where we're innovating in automation. But when I started talking about intent-based networking, I said one of the biggest changes is this need to actually start to adopt analytics. And we at Cisco, we believe strongly that every network element must become a sensor. Every network element, whether it's a switch, whether it's an AP or whether it's a router must produce data really to drive 3 primary outcomes: one is around security insights, two is around business insights and three is around IT insights. When we talk about security insights, this is really around how we start to do new things that have never been possible before, how we start to balance the needs for security for an enterprise with the privacy of an individual using technology like encrypted traffic analytics, where we can inspect the flow without ever decrypting it and assert whether or not it's potentially malicious. Nobody else in the world can do this. And we can do this by using the data that comes from the network. About 6 or 7 months ago, we actually launched something new called DNA Spaces. And DNA Spaces is really about taking the data that's available from the network and allowing you to [ match ] it up with other sources of data in your enterprise and actually drive outcomes that drive business outcomes, drive better customer engagement when they are in your facilities, help your users and your employees actually be more intelligent about how they use the environment they're in, things like wayfinding, things like loyalty engagement programs and make your environment more dynamic and leverage the power of the network to do that. But I know many of you in the audience, you're in the business of running a network. And so there's probably no bigger concern than the IT insight side of this. And we've been investing heavily in the IT insight side, bringing analytics to all the different controllers we make. And Liz and Danny talked a lot about how we can use those analytics to simplify how you troubleshoot apps. But the reality is we know from a lot of experience, many people in the room know, that the first thing that's usually blamed whenever there's a problem, whether it's with the user or with the app, is always the network. And we want to help you with that problem. We want to help you actually troubleshoot that network when it's in the data center. And the challenge here is that data center has gotten much more complex to troubleshoot. We know that as the workloads increase and the amount of workloads that you're trying to manage become more dynamic, the troubleshooting of that environment becomes increasingly complex. And you're going to have issues. 97% of you, so pretty much everybody in the room, your company's experienced some kind of critical business application outage in the last 6 months. And when those happen, time is money. The average cost per hour of an outage is around EUR 228,000 per hour. And so this ability to synthesize all this data and get you to the root cause fast is critical. And sometimes you're going to start from the app layer. Sometimes you're going to start from the compute layer. And sometimes, you're going to start from the network layer. And this is where Cisco data center Network Insights comes in. It's a brand-new solution that actually integrates directly inside of your existing products, ACI, DCNM, and for your data center and allows you to actually use those tools to get to a root cause. And we can do things that nobody else can do. We can actually not only bring out all the stats and the data that we know from your Nexus switches, but we can also combine that with flow data because our cloud-scale ASICs produce the richest set of flow data of any ASICs on the market. And we can use that to quickly pinpoint an issue with an application and get you down to which leaf potentially had a problem, gets you down to whether it was the switch or whether it was the server or whether it was a particular app. This is something uniquely that Cisco can do. It's available now, and it's available, integrated inside of ACI and DCNM. All right. So that's all about analytics. So we talked about automation. We talked about analytics. We talked about how important they are for intent-based network and how you want to send them to the cloud. But all of us still have our on-premise facilities. And what we see happening in our on-prem facilities is actually that one of the biggest disruptions is the marriage of IT and OT. And the fact that many of you that have historically been in IT are now being asked to take over the management of OT. And we've extended our intent-based networking solutions into the OT. We've actually brought them together so you can manage it in a simple way, manage it as a unified solution so that you can produce outcomes like better security for your organization. And rather than me talk about it, I actually want to bring up our IoT expert, who happens to be Liz Centoni, back up on stage and talk to you about it.

Thanks, Scott. Last year, when we were here in Barcelona, we talked about how we're extending intent-based networking to the IoT edge. So think about it in terms of we're helping you connect your factories, your ports, your refineries, your [ mines ]. Your network is actually becoming even more important to meeting operational goals like availability, reliability and safety. But the top concerns still remain. Questions I get asked is how do I protect my critical infrastructure? How do I make sure that I have complete control of my operations so that they do exactly what I need it to do? And how do I keep my people and assets safe? So I was talking to somebody who actually lives this every single day, thinking about this every single day. So I asked him to come in and join us. So please help me welcome the Head of Product Security for Airbus Helicopter, Stephane Chopart.

Hello, Liz. Hello, everyone.

Thank you so much. I realize that I went by the slides and also missed the fact that 68% of our customers actually talk about security every single day, which is something that you had confirmed as well. So Stephane, when we were talking about this, one of the things that you mentioned surprised me. You said that Airbus makes one out of every 2 helicopters in the world.

Yes, that's right. It's almost half of these are going to military forces. That's why it's very important for Airbus to protect our IP and trade secrets. But we have also to ensure the resilience of our manufacturing facilities in order to be able to deliver to our customer on time and that our product meets the highest quality standards. One day of lost production anywhere in Airbus [ Heli Co ] may have a huge financial impact. And even worst, if a worker who modify the configuration of our industrial asset, it can put our workers, our customer at risk, and that's not acceptable.

So let me see, I'm just going to summarize what you just said in terms of -- because you had a long list.

Yes.

You want everything from -- you want your production running 24/7, you want the highest quality and you want to keep people safe and assets safe as well. And when we were talking, we were talking about the challenges that industrial network space because these networks have been around for -- or industrial environments have been around for a very long time. So how are you going about -- and this is what the audience would like to know, securing your production facilities?

So we initiated a program to better protect our industrial control system. The ICS network is a network controlling of [ CMCs ] or sensors on all the assets we use to manufacture and assemble the various component of a helicopter. But over the years, we added many new industrial assets, many new network equipment and connectivity. And the business was more focusing on the operational objective than under security architecture. So the first thing we did was to perform a full risk assessment on the OT domain.

So you use Cyber Vision to do that. Now as you went through that security assessment, did you find anything surprising?

So we worked with our -- one of our CyberSecurity partner, Orange Cyberdefense, to perform this assessment, and we used Cyber Vision to discover the asset. This solution is great because it listens to your network and automatically discover the assets and map the communication flows. Finally, this assessment gave us 3 main things. First, a list of vulnerabilities or equipment [indiscernible], and now we have a plan to fix it where possible. Second, we have an exhaustive list of the machine with cellular capabilities for remote maintenance and now we can better control the access; and third, we have a list of machine, which were not correctly or adequately configured, and we have a plan for optimization. As you may know, many ICS network are flat, and we wanted to work on segmentation in order to avoid the threat can propagate over the ICS network. And at this stage, the inventory of asset was a key first step.

So just have been looking at your list, right. So assessment gave you, hey, these devices are vulnerable so you patch them. You made sure that people only who need access to the machine should get access to it, not everybody else should and now you're proceeding with segmentation. Does that cover it comprehensively?

No, not totally. But the integration of Cyber Vision with [ ISC ] will help the deployment of this segmentation project. We are preparing the move to industry for the 0. And the fact that Cyber Vision is now natively built in Cisco switches will speed up and help the deployment of this project. What we have to look at now is how to integrate this in our security operation center. The plan is to streamline the investigation and the remediation of both IT and OT incidents. But perhaps in this area, you can help again.

So I'm going to talk about that a little bit more in terms of how we're helping IT and OT, 2 teams that most often don't talk to each other -- that's another thing that we talked about as well, come together to solve these security issues. Stephane, thank you so much. Appreciate having you here.

Okay. Thank you. Thank you so much.

So as Stephane talked about the fact is that you have to start with visibility. He needed to know what was in his environment before they even take the next step. So when we look at this is, we look at it and go visibility is that first key step that you take before you do anything else. Because once you do visibility, you then get the identity of the device. You know what the devices are, you can actually group these together and once you do that, you can define policy which then gets executed. And when that is established, you can now monitor for changes that are happening in this environment. Because not every change is malicious. It could just even be plain human error. For us, Cyber Vision is a key part of our IoT security portfolio. It automates the discovery of a number of operational assets that actually sits on things like a factory floor, a PLC, which is a programmable logic controller; it could be an IO, it could be a drive. In a utility area, it could be a remote terminal unit. And Cyber Vision actually uses passive DPI. So it never gets in the way of your industrial processes. And it decodes a lot of protocols like PROFINET, MODBUS, EtherNet/IP. And the information that it actually pulls out is very, very granular. You get make of the device, you get the model number, you get the serial number, you get the firmware version. It tells you the vulnerability. It tells you what assets are talking to what other assets. And what changes are being made? If somebody actually comes in and modifies that program that you have on the PLC, which is very critical and absolutely running that production line better. And it actually can pull all this information out into a dashboard, so somebody like a plant manager on an Airbus factory floor can drill down and look at just the information that they need for their job. And by the way, industrial networks are not just, as we know, contained in one factory. It could go across an entire country. It could go to many remote locations as well. So how do you do this visibility and identity of the devices at scale and at a reasonable cost? This is why we took the Cyber Vision sensor, and we've integrated that into our industrial switches and our routers and our APs. So now you're decoding all that traffic locally, and you're only sending back a summary. So think about it as a summary of that network traffic. That simplicity at scale, good performance at a pretty reasonable cost. And we've integrated Cyber Vision into ICE so you can do things like bringing segmentation and microsegmentation, things that you're doing in the enterprise now down into these industrial control systems environments. And for those of you who actually use Stealthwatch, we take this traffic, we take all the device information and pass it into Stealthwatch. So from that Stealthwatch console, now when you look at it, you can get granular information on what is sitting behind that IP address, whether it's a PLC, it's an I/O, a drive or a vision camera. So to meet the threats of today and address them going forward as well, you need to help IT and OT come together, helping IT bring the tools and the capabilities that you've been working with and knowledge that you have for the past 10-plus years; and where OT brings in the business context. We're helping IT and OT come together, driven by security. So David, I'll hand it back to you.

All right. Thanks, Liz. Wow, Liz, you've been busy. You're getting a lot of stuff done here today.

Just a little bit.

So we -- you've been driving this IoT business now for a couple of years. And again, you see, we just continue to drive the portfolio together. First DNA Center that covers the IT and the OT environment. Then Polaris across all the [ regulated ] switches and now in security, bringing all the industrial protocols into the whole security architecture.

I'm very proud to say we have the assets, and we're driving the integration to bring IT and OT together.

Okay, great. Thank you, Liz.

Thank you.

All right. Let's change gears real quick. Let's talk about the big I, Internet, that big, big, big Internet and all the technology it takes to build that network. And if I go back to the video, and Michael Bay was talking about streaming 250 terabits. How do we think about the technology it takes to build the largest networks in the world and to build the Internet that we're going to need for the next decade or more? That's a problem we've been working on at Cisco, of building that fundamental technology. These are projects that are years and years in the works, and we're now coming out with a whole new set of technology across the fundamental parts of networking to build the largest networks in the world. To tell you about that, Jonathan Davidson, who leads our service provider business, come on up, take us through it.

All right. Thank you very much, David. I am excited to be back here in Barcelona with all of you. It's not very often that you get to have the opportunity to explain how we've been building technology for the next phase of the Internet for the past 4 years, and we've had the opportunity to spend well over $1 billion doing it. So it's a big burden to be able to spend $1 billion, but it's well worth it and you'll see that in the coming future. But before we get there, I want to explain why we decided that we needed to go and spend all of this money to help create the innovation necessary to propel us into the next version of the Internet. And it comes down to some simple factors. And those of you who are in the service provider domain know that your CapEx budget has basically stayed flat since 2012. However, the data rate on the Internet is still growing at 30% annually. In fact, mobile traffic continues to grow at almost 50% annually. So if your budgets are flat but bandwidth continues to grow, that means a single dollar or a single euro needs to do 11x the amount of work today than it did just a few years ago. And that's only part of the problem. Because for every single dollar or euro of Capex, you have $5 additional that go into the OpEx side of the business, managing all of that infrastructure, the buildings, the power and all of the things that you need to pay for to actually keep that infrastructure running. So what we did is we wanted to go and focus on the key elements, the seminal technology that actually will help you transform and build that next version of the Internet. We focused on 3 key things. One is specifically around silicon, optics, software and how those all come together in systems. So let me dive into each one of those for the next few minutes. First, in December, we announced an entirely new family of silicon, starting with Silicon One. This is the first piece of silicon that breaks the 10-terabit barrier for routing. Now we wanted to have a clean sheet architecture. We didn't use any prior silicon families. We started it completely clean from the ground up, which enabled us to focus on having the benefits of switching with all the feature sets that you need for routing including big buffers. It has 2x the bandwidth and 3x the packets-per-second of the next nearest, closest routing silicon. This is industry leading. Not only that, but it has over 80% less power utilization per hundred gigabit than the next nearest routing silicon. So the team set out to do something that was thought of as not being possible. And then made it possible with Silicon One, and something we all very, very excited about. Now if we move forward, to what's happening with Optics. Now Cisco, you may not know, but we actually have been building optics for well over 10 years now. But over the last 12 months, we have spent $3 billion to acquire 2 new optic technology companies. One, Luxtera, to help us automate the actual building of optics themselves, specifically around 100-gig CWDM, but we also announced the intention to acquire a company called Acacia that is going to help us, when that closes later this year, go and move into the coherent optics space. Now it's important to note that if you go back, one of the reasons why we did this is not only for architectural change, but also how money is being spent. If you go back 10 years or so ago, and you look at the cost to move a bit from point A to point B, about 90% of the cost was actually in the router and 10% was in the optic. If you go to today, you're looking at well over 50% of the cost is in the optic and the rest of that is in the network element. If you move to a coherent world, you're looking at well over 80% of the cost is now in the optic and then the rest of that are in the network elements. So not only is the -- where the cost is changing, is moving around, but also the fact that we have this new technologies with silicon and optics coming closer together, there's new architectures that we can take advantage of as well. So later this year, there's actually going to be a new type of optic coming out called ZR and then following that, called ZR+ for longer reach. That's going to enable you to take a transponder that was traditionally in a separate chassis and actually put it into the pluggable and then plug that directly into your routed elements. This means that you can dramatically simplify your infrastructure, have fewer network elements inside the infrastructure and make it easier to automate that infrastructure. This is something you'll be hearing more about as the year progresses. All right. We talked about silicon, we talked about optics. It's time to talk about software. Cisco IOS XR powers the majority of the world's Internet. But it's also 20 years old, and we determined it was time to reimagine this OS. And so we've been spending the last several years going through and simplifying it, optimizing it, actually removing code out of this software so that we can go and make it easier to deploy by shrinking the image down. We also can simplify it with new and greater open interfaces, so it can tie more easily into your automation systems. And we've also created a whole new level of trust inside of XR as well that starts with hardware and goes all the way up through the OS. But this is also the first operating system for critical infrastructure that is cloud enhanced or cloud augmented. And let me talk to you a little bit about what that is. So first of all, Cisco Crosswork is taking intent-based networking and applying that automation portfolio to the service provider. It's a set of on-premise applications, but also we've now augmented that with a set of cloud-based applications. The first of which I want to tell you about is Cisco Crosswork Network Insights, which helps you understand if any of your BGP routes have been hijacked anywhere in the world. We have real-time data on over 300 million BGP routes globally, and we can notify you within seconds if anyone accidentally or maliciously has tried to take control of your routes anywhere in the world. That's number one. The second is Trust Insights. We want to make sure that you know that you have an immutable source of truth so that the hardware that's deployed is known good hardware and then the software that's deployed is known good software as well. And that's Cisco Crosswork Trust Insights. The third one is all about the qualification environment. One of the things that people tell me is the amount of time that it takes from when we deploy new software and put it on cisco.com to the -- all the testing that needs to happen for you to then go and put that software into your network. We wanted to make it a lot easier for you. So what we've done is we've created a cloud service where you can upload your configuration, you can select what hardware platform you have and what version of code you want to test on and using machine learning, we actually dynamically build a test plan for you, which you can then run in the cloud or you can have a connectivity back to your own lab and you can actually run the tests from the cloud, utilizing your own equipment in your own lab. We expect this to dramatically decrease the amount of time between when we put out a new software release to when you're actually able to deploy that release into your infrastructure. So you can go from 3, 6, 9 months of manual testing that you might do down to a few days of testing or even less than that, something we're very excited about. All right. Now if you take the silicon, you take the optics, you take the software, you need to be able to put that together in market-leading systems. And what we have now is an entirely new platform called the Cisco 8000 family that in a single RU, you can have 10.8 terabits per second in a single router device. And if that wasn't enough, you actually can go and have a modular platform going all the way up to 18 slots at 14.4 terabits per slot and you can have a grand total of 260 terabits in a single platform. This is going to enable the next version of the Internet with all of these great architectural foundations coming together. So with that, a real recap just because there's a lot coming at you. Number one, the most advanced silicon in the world is now out, Silicon One. We have cloud-enhanced operations with XR7 with a whole new level of trust, and we have a whole new family of portfolio, the Cisco 8000. You can go out into the World of Solutions, take a look at the platform family itself and you also could take a look at the silicon as well. Don't forget to take a selfie. All right, David, back to you.

All right. Thanks, Jonathan. All right. Jonathan, I always think of -- when I think of our portfolio, I think of my business networking, silicon, software, optics. How do you put all 3 together, you get networks. And all 3 are new. Is that right?

You got it.

All 3 are new from the ground up. Okay. Thank you very much.

Thank you.

All right. That's a lot. Everybody hanging in there? Good, good, good. All right. Now we're going to get to the coolest part of the portfolio. The part of the portfolio that everybody can reach out and touch and talk about all the new things going on in collaboration. Sri, come up and take it away.

Thank you, David. [Foreign Language], everyone. I am so happy to be in front of our -- in the midst of our best customers in this beautiful city, at the start of this decade, talking Cisco Collaboration. What more can a geek want in life? So if you haven't seen Cisco Collaboration lately, you're in for a big surprise. It's a whole new world. A modern workplace, a modern portfolio beckons your workplace, your employee experience and your customer experience. Now rather than me telling you, let's hear from one of our customers, one of you. [Presentation] Wow! [ All this ] is taking advantage of the entire portfolio. They are pretty much not only transforming their employee and customer experience. They changed how they do business. Now we've gone from disparate apps from calling, meetings, messaging into one single, simple, gorgeous app that meets all their needs. This new app, Webex Teams, is fully personalizable to bring your brand into the workplace rightfully so. Modular to work the way you want it, if you only want to use Meetings. If you are a person who just loves to make calls or a message, any combination thereof, you've got it. It's live now. Now this app, here's the kicker. It's part -- it's the tip of a very large platform iceberg. And one of the potent benefits of this, important in here in Europe, is the immense security blanket enveloping this platform. We've taken a security and privacy respectful approach to our intelligence platform, Cognitive Collaboration. Now let me tell you how that works. I'm sure you can empathize with me. We all spend way too much time in meetings, don't we? What's with all those action items you have to keep track of every single day? Even harder, trying to remember what was said in those meetings. When you go back at the end of the day and try to remember one of those small tidbits, it's so hard, right? If you have that problem, we've got a solution for that. Our WebEx platform now comes with real-time transcription and translation capabilities so that you can track those action items with ease and fear of forgetting what was said in the meeting, a thing of the past. Let's take a listen. [Presentation] Cool, eh? WebEx speaks Spanish. I'm sure many of you in this room are wondering skeptically, is my data stored right here in Europe? Is it encrypted? Is it secure? Do I have the privacy controls? I would be one of you, too. I got you covered. WebEx rest assured has the privacy controls, is GDPR compliant. Now what I just showed you, this app, for all types of WebEx users, all types of WebEx users globally connects to one single platform. So there's something missing in this story of mine. Interoperability. Good news, folks. Now we connect to Microsoft, Google, Apple and all the other applications your employees live in every single day. Hello, ecosystem. Let's take a closer look. [Presentation] I'm sure many of you are wondering. Did he just say Microsoft on stage here. Yes. Yes, I did. For too long, Microsoft has been an Or. Microsoft or Cisco. Now it's an And, Cisco and Microsoft. Now let's take a look at one of those example scenarios. I've got a Microsoft Teams meeting here, you can see the purple band with a bunch of folks joined on their desktop, on their mobile phone. And we've got this beautiful Cisco device there in this large meeting room of ours, waiting to join that meeting. Neil, can you hit that green button? Now as soon as you hit that green button, we go from the Cisco Webex cloud securely all the way into Azure into Office 365 and bring that into [ ROP ] across these 2 worlds that have been separate for far too long. It does take a little bit. And as you can see, it's now there. It's connected right in so the lights are shining bright. And Neil, can you change the layout from prominent to equal? So that we can see that the device is fully joined. It will be better in a smaller meeting room. And as you can see, we come with all the rich layouts that you've come to see in our device portfolio. Thank you, Neil. As you can see, we're only getting warmed up. We're getting started for the sake of the choices our end users make. Not only with devices but also calling. Now on the subject of calling, if you happen to be one of our CallManager customers, one of the 92 million users, despair not. We've got something for you, too. This unified app connects directly to CallManager blowing open the door to all the innovation I talked about: Meetings, messaging, transcription, cloud-based innovation without any additional deployment cost to you, resulting benefit to you, a killer employee experience. Webex now is the connective tissue driving modern-day workplace transformation, whether you're on your mobile phone, in front of a desk, in a meeting room, we make sure you get the same information wherever you go. Now no session of ours is complete if we haven't shown you one of our brilliant devices. I've got a few up my sleeve today, and I plan to show you at least 2 of them. So the very first one, announcing the instant office, the WebEx Desk Pro and joining us, Annemarie from Oslo.

Yes. Hi, Sri, and hi, everyone. Great to see you all. So I'm now joining you from the amazing new Desk Pro. And these new features are so cool. Right now for example, I've been sitting down for a couple of hours. If you guys don't mind, I'll just get up and stretch my legs a little bit. You see that? The camera is automatically following me.

So Annemarie, you've got a pretty messy office back there.

You think?

Yes.

What mess?

That's cool, right? So this adoring audience that has just woken up would love to see you right here in Barcelona, showing these devices.

Sure thing. So thanks to my Desk Pro, I can actually now join meetings from anywhere and look professional in any meeting.

Thank you, Annemarie. The Webex Desk Pro, everyone. You guys ready for this piece of innovation, join us at the World of Solutions and see how this device is going to transform every desk in your office or the remote office. Now you've been table pounding for a long, long time for a new immersive, rich experience for C suites, boardrooms and executive rooms the world over. Alas, the wait is over. For the first time in Europe, announcing the new Webex Room Panorama, everyone. With Annemarie, again.

Welcome back. And I now moved into the boardroom, right, and we're using the brand-new room, Panorama. So that's the same setup as you guys have on your side. And this is our new flexible, immersive flagship experience. So instead of cutting the table in half, we're now cutting the room in half. And flexibility means more options in room design. It could be bigger rooms like the one we are in, it could be the more classic immersive scenarios that you all know or anything in between.

It also means we support any type of meeting, immersive or multipurpose, you name it. So it's really a great experience for me to sit here and being able to easily engage with all of my colleagues here in this room. And at the same time, being able to look down the table and fully connect with all of you. Well, I should say, almost all of you. So back to you, Sri.

Thank you. Thank you to Annemarie, [ Tobias ] and the whole Oslo team. They are just fantastic, aren't they? Come back at the end of the session, you can come and check out this beautiful Webex Room Panorama, join us in the World of Solutions We've got a device there, too. Now as you saw from the [indiscernible] video that I shared with you earlier, it's not just about employee experience when you're transforming your business. It's also about your customer experience. Let me show you how WebEx Contact Center can help. Today, more and more companies, as you know, are selling experiences, not just products, like these companies out here. We, as enterprises in this room, we as consumers in this room, are used to that best experience where there's no support call. Enterprises in this room know that a support call is just inevitable. But are we proactively ready to handle today's changing customer expectations? Can we preempt issues? Can we self-heal problems as they manifest? Do we learn from every support incident? Is the product getting better? Now customer buying patterns today are influenced by stellar customer experiences, more than just product. With Cisco Webex Contact Center, we are infusing intelligence into every facet of that engagement. Intelligent, experienced management to bring awareness of that customer journey, that important customer journey. AI-powered super agents with the right information at their fingertips to expediently resolve issues. No more reactive agents. And finally, Cognitive Collaboration. You heard [indiscernible] talk about this. Bring the human back into the interaction with the customer. More and more, you have to leave an indelible positive mark with that customer, and our customers are future buyers, too. Let's take a look at how our Contact Center is transforming the experience at T-Mobile. [Presentation] Wow, what an incredible story. You saw [indiscernible] and T-Mobile powering some amazing transformations. We are here to learn. We are invested in your future with our innovation engines, modern Cisco Collaboration with its focus on AI, security and privacy, respectful approaches beckons you. Thank you. Back to you, David.

All right, Sri. That was a lot. WebEx translates Spanish in real-time, integration with Teams and whole new devices for the desktop, for the whole room. Fantastic stuff. Thank you very much. Take care.

Slightly busy. Thank you, David.

All right. We've covered an enormous amount of technology here today. And we've got one group that's going to take us home, which is all about how do we help you consume all of this technology, which is really important to us. And how do we engage with you and there's been a lot of changes in that space in Cisco over the last couple of years. And of course, it wouldn't be a keynote if we didn't cover DevNet. So to take us home, Alistair Wildman and Susie Wee. Come on up. Take it over.

Thank you, David. Thank you. First, let me start by welcoming you all to Cisco Live 2020, and thank you all for being here today. I'd also like to just say that it's a year since we've been here, but our company mission hasn't changed. Our #1 mission is to make sure that we make you successful. And what I'd like to start to do first is to run a video of a customer we've been working with this year to help them be successful. They're from Dubai, from the Middle East. And they're preparing for the world's greatest show. Roll the video. [Presentation] Amazing. And this is an incredible project. And well done to the team behind this. In October 2020, 25 million people will visit Dubai for the World Expo. And it's an incredible example of how everything has to be faster, it has to be bigger, and it has to be better. And that's exactly what you're telling us. We heard from Wendy in the opening keynote today about how the digital transformations are driving us all forward. And we know that every one of you in this audience today is working for a company that is doing some form of digital transformation. No matter what your sector is or no matter what size that company, you're all transforming. And we also know that digital transformation is difficult because you're transforming technology and business at the same time, and it can no longer be business as usual. As you saw from David and all that amazing technology that we showed today, there is an implicit expectation. As you move to a software and subscription model that you need to move the entire business process to a life cycle methodology. And it's really, really important that we get this right. We can no longer just learn the technology, and we have to do it together and we have to do it at scale. And the great news is Cisco and our amazing partners are here to help you as we help you move through that life cycle, and we're also helping you to bridge the new skills gap as we move into this brave new world.

So as Alistair said, it's not business as usual. And what happens is, as we talk to all of you, our customers, what you're doing is you're coming to us to Cisco and our partners and asking different questions, so before you came and asked for networking and connectivity. But now the questions are different as your businesses have grown, your networks have grown, and they're starting to get more complex. So now our customers are asking, help me automate my infrastructure, help me automate, automate, automate. And help me use it, help me use my infrastructure to solve my business problems. So that represents a big technology transformation, where we can use the capabilities of the new network to automate, but a shift where we actually use the infrastructure to solve business problems. And the reason that we can do that is because it's an entirely new network with new capabilities. The network from 5, 10, 25 years ago is different from today's network, as you saw from David and the team. This network uses intent-based networking and multi-domain networking. It's programmable. It has APIs, which lets us support DevOps workflows and automation; and application areas like IoT and Edge computing and cognitive collaboration all come together; and then capabilities like AI and machine learning and security are built into the network, not just done separately. And so as we put those together, that's how we can use the network to accelerate business, to do automation at scale, to gain insights and intelligence and then also to drive business outcomes. Now Alistair always likes to talk about the future and think about the future. So what we're going to do is show you some innovations and collaborative intelligence that will be coming to you. [Presentation]

Thank you. Collaborative intelligence is the future of the customer experience solutions. It's an incredible, incredible platform that we're developing. And I was trying to think of what's the right analogy to explain how we're bringing this to market. And I thought about this new smart meter that I've just got into my kitchen. And before that, I used to get a gas bill or electricity bill and I use to pay it by direct debit every month. I never ever looked at the bill. And about a year ago, I got a smart meter. I got this lovely little device with a user interface, and I can press buttons and I get a graphical interface of all that interesting information behind it. I didn't actually know that electricity was 50% cheaper in the evening than it was during the day. But now I've got that intelligence because of that user interface. And what we're doing with collaborative intelligence is the future. We're going to provide you with a digital experience. And we're going to take all the amazing telemetry and data out of all the products and solutions in Cisco. And then we're going to map them to the use cases that you used to buy those solutions and your life cycle journey with those solutions. And then we're going to add experts, and they could be Cisco experts. They could be partner experts, or we'll hopefully make you the experts as well and bringing them all together that will give you that incredible collaborative intelligent experience. Now not only is this new, we're also showing this in a World of Solutions. So if you have time this week, please come and join us at the Customer Experience booth. And we've got 5 demo pods, and we'll be happy to show you the future of the customer experience solutions. And not only with this great new experience solutions, we've also got a fantastic portfolio that will help to drive the digital transformation. And I'm really pleased today to announce that we're reimaging our flagship services product, the Business Critical Services 3.0. And for the first time ever, this will be brought to market with our partners, and it will be scaled through our partners. Thank you.

And so as Alistair said is, it really is all about our customers and our partners, all of you. And what we've been doing is really working to help you continue to build the teams that you need to grow your business. So as we took a look at your technology teams and your IT teams, what we see with all this new technology is that it's a combination of the world of infrastructure engineers and the world of software developers. And more specifically, that as you're building your teams, what you need is infrastructure skills and expertise and software skills and expertise. So what we announced is an entirely new set of Cisco certifications, so the new Cisco CCNA, CCNP and CCIE certifications. And we added to that an entirely new set of Cisco DevNet certifications to also certify your software expertise. And so these come together for you on February 24 so that you can train your skills and certify -- train your people and certify them to get the certifications that they need. And this prepares you for new job roles that didn't exist before because of the technology. So now that you can do automation and that the technology is programmable, we have new roles like a network automation developer. And you can get that by getting a DevNet professional certification along with a DevNet specialist and enterprise core and enterprise automation and DevOps. So when you put these together, you can then figure out the network automation developer. Another new role is the web scale engineer. And this is not just for a web company. It's for any retailer, for anybody who has an infrastructure that works with that scale. And you can train for that web scale engineer with the DevNet professional together with ACI automation, data center automation and programmability, and then DevOps skills. So this is the way that we're modernizing to make sure that you can have the skills that you need to grow your business. And the new DevNet certifications come available February 24. And what we're going to announce is that the first 500 people to earn those DevNet certifications are going to be recognized as the DevNet 500. So sign up to be those first ones. Who's going to go out and get that. Anybody? And also, what you want to know is, which are the partners that are really scaling up and being able to offer these capabilities, the DevNet capabilities and the CX capabilities? So what we're doing is we are launching our DevNet specialization and our CX specialization for partners so that you can differentiate your business and that our customers can know who's delivering these types of solutions. And you can get started now because we have 61 new courses that you can send your folks to, that you can go and learn today. These are all becoming available January and February, so you can start learning today to earn those certifications. And so as we bring this together, what we do is we ask us to work together and join a challenge together where we, together, drive business outcomes with the new network.

Embrace the new customer experience solutions to get to value faster.

And then we look forward to working with you as we did in the last 25 years to really drive your business success with the Cisco ecosystem for the next 25 years.

So we've always known that you are the heroes of IT. So please join with us, and we'll help you make the heroes of your digital transformation. Thank you.

Thank you.

Over to you, David.

All right. Alistair, I saw this new collaborative intelligence portal being built. I probably saw the first version about a year ago, and it was amazing. It's amazing how fast it's evolved. And I think more and more, this is going to be the entry point of the higher portfolio. So I want to tell everybody here, if you're going to see one thing here this week, go see this because this is really a big change in how we're -- the whole customer experience for Cisco.

Definitely, it's amazing. Thank you very much, David.

And Susie, there's just might be a little bit of something for DevNet out there, too?

There might be a couple...

There might be somewhere people can go...

There might be a DevNet that's out there.

That's probably half the place out there is DevNet. Thank you very much.

Thank you, David.

Wendy, join me back -- why don't you join me back on stage? All right. Look, we just want to close real quick. This is really an exciting week for us. We thank you all for being here. Literally, there's probably hundreds and hundreds of people from my team that are here from around the world to work with all of you and show us the greatest technology that we have and that we built over the last year. So have a great week. Wendy, thanks for hosting all of us and making all this happen.

It's a pleasure. Thank you, David, to you and the team. We've financed some amazing stuff, some fantastic demos, capability, get yourself to the hop. And also -- do you want to be in the -- in that DevNet 500? You're going to join me?

I'll be in the DevNet 500, for sure.

Fantastic. Enjoy everyone. Have fun.

All right. Take care. [Presentation]

Hello, everyone, and good morning. My name is Toby, and it's great to be your host today here at Innovation Talks Theater. Now we're so glad that you're able to join us here at Cisco Live 2020 in beautiful Barcelona. There's a lot of us here together, and together, we can build the bridge to get you where you want to go, so you can make anything possible. At Cisco Live, you'll learn new things, be inspired and create the path to endless opportunities. This week, we're hosting 14 innovation talks here in this theater where we'll share with you the latest solutions, innovations and, of course, best practices. Now today's session looks at the topic of Empowering Your IT Teams to Deliver in a Hybrid Application World. And to tell us all about it, we have 2 wonderful speakers with us: Liz Centoni and Danny Winokur. First up, please welcome on stage SVP and GM for Cloud, Compute and IoT, Cisco's Liz Centoni.

Thanks, Toby. All right. Good morning. This is right after the keynote. As you can imagine, we had to run through like throngs of people coming here, so good to see you, see some people that from -- that I know from prior. So here's what we're going to do, I know on stage, on the main stage keynote, if you've had a chance to watch it, we gave you kind of a compressed summary of what we're doing with AppDynamics and Intersight. We're going to go through it in a little bit more detail. We're also going to talk about kind of some of the other things that we're doing, especially on how do we enable your -- enable IT to provide things like Container as a Service. So that's what we have covered for this 30 minutes or so. So let me start with a couple of few trends that we see in computing. Before when we talked about compute, it was either sitting in your -- we had the 4 walls of your data center, then in terms of what shifted to the cloud. When I think about computing, I look at it as a computing spectrum, everywhere from your IoT Edge all the way to the cloud. Now being in IOT, what we've seen is, especially our industrial customers, so think about it as refineries, factories, mines connecting everything. Now they're not just connecting everything to be able to automate. They're connecting because they actually want to extract data and not just in terms of moving that data to go cloud, but how do I compute that data at the edge and get business insights. But think about this use case, right? You're in a refinery, and you've got a ton of sensors around that measure everything from gas pressure to flow and everything else. You have a lot of people that work in that refinery. These can be pretty hazardous environments. When there's a gas leak, you don't want to take that data and haul it all the way back to the cloud. You want to be able to compute that information right there, know exactly where your people are with location tracking and be able to evacuate those people. That is just one use case that I can think of. I'm sure there's multiple use cases that you can think of every single day. So it's not surprising that you see something like 58% of compute and storage will actually reside at the IoT edge and with provider data centers. Now on the other side, when you take a look at it, it says 90% of our customers, you, will rely on a mix of resources, whether they sit on premises, in the public cloud, in multiple public clouds and in your own private cloud as well. So that's from a computing infrastructure standpoint. Let's talk about what is -- what does it look like from an application world. I don't need to tell you this, that applications are being built pretty modular. And last year, most applications had 8 dependencies. This year, they have 20 dependencies. Things are getting pretty complicated. And then when you think about it and go, on an average, probably an enterprise has anywhere between 5,000 to 7,000 applications. And that's going to actually double, so at least 2,500 new applications being built. The complexity is something that we need to address from an IT standpoint. Then when you look at it and go, these applications are mostly built using containers, and they're operating more in a hybrid world. And speaking about a hybrid world, the notion of hybrid apps is not an exception. It's actually the norm. One example that I can think of is, as more and more as we talk about applications being built in a world using containers, there's still a lot of traditional applications that, yes, they're being refactored, but it's not all being rewritten. The front end may be a catalog, sits in the public cloud. The back end is still sitting on-prem because data has gravity, not just because of security and control and governance. As I said, some of the data does need to stay on-prem because you want to be able to compute that data where it's generated and get business insight. So it's not surprising to see that 40% of data in a center investments are going to hybrid apps. So you need to think about from an IT organization, what does this net out to? I would say 3 things, and Danny and I talked about 2 of those on stage. And I know there's a lot to consume because we covered so much of it on stage because of the number of innovations that are going on within engineering . So we want to take a chance to talk through it in a little bit more detail here, start talking about apps first, how we're addressing in terms of breaking down the silos between infrastructure operators and app operators, hybrid apps being the reality; how we're helping you manage in this hybrid multi-cloud environment; and then I want to come back and talk about how we're productizing in a container world, so what is that easy to deploy appliance kind of form factor to help you deliver Container as a Service. So I'm going to start off at the application because most often than not, when it's -- when we talk about in a compute session, we start at the infrastructure level. That's a lot of work we're comfortable with. We're going to turn it upside down and start with apps. So Danny, why don't you come in and take it away?

Thanks, Liz. All right. So like Liz said, applications are where modern digital businesses now begin, right? We talked about how applications have moved right into the center of the business, and what we're seeing is a new competitive landscape where every company, it doesn't matter what industry they're in, it could be transportation, it could be health care, it could be financial services, every single company has had to figure out how to compete in a world of digital experiences. Because we know from the App Attention Index and some of the data that you may have heard at the keynote this morning, that companies that deliver great digital experiences are quantitatively the winners, and those that fail to deliver the right digital experiences are the losers. And for companies, this becomes existential. It's gotten really hard because, as you see here, the bar has gotten higher and higher and higher. And part of what has set that bar so high is that these digital design-led native organizations, the Facebooks, the Googles, the Ubers of the world have formed expectations among all of us as individuals around what we expect out of our application environments. And when things fail to deliver, we abandon and go look for the next thing that's better. So here's what makes it a challenge, right? The environment that are necessary to deliver the best experiences end up requiring cloud and distributed microservices. And those environments then end up getting really, really complex because you break down your application into lots of individual components. Those components can now be iterated on very quickly by small, relatively agile teams. That's the upside, and that's what you need to do to iterate and win in a world of experience. You got to move at the speed of business. But the negative downside of it is as you end up with this kind of a view in your application [ estate ]. You have all these prior generations of technology where you may still have mainframes, you have client server technologies, and then you have, of course, the web technologies and now these latest cloud technologies. You put it all together, it has to work seamlessly and flawlessly. It has to be responsive with no downtime so that you can deliver that fantastic experience because when you don't, the consequences can be quite catastrophic. There is data, depending on which report you read, that 100 milliseconds of latency on your page can cost you 1% of sales. That's from Amazon. There's another report that I just read actually this week that says that number is actually 7% of sales. Either one is a big problem, and downtime incidents that cost you hundreds of thousands of dollars for every single instance add up really quickly when as we see at many customers, there are downtimes that are occurring, the outages that are occurring, in many cases, multiple times every single week. So this adds up really, really quickly. And that's not even to mention the cost of actually being in the newspapers, having your customers angry at you, the reputational damage that is done that is much more difficult to measure. So part of what's going on inside our organizations that lead to these challenges getting worse is not just a technology challenge, but it's also an operating model challenge. We're working in organizations that have historically been very siloed. And so even within our operations teams and our development teams, we see situations still like this at many customers. You go in there, and they're dealing with a troubleshooting problem, an outage, an issue, they want to fix it, but they're pointing fingers at each other, right? Hey, my thing looks good. Does your thing look good? Yes, mine looks good. But the reality is that across the hall, you've got the business leaders who are now relying upon that application as the core business that they're trying to deliver. Every initiative that they try to execute has to be done inside that application. And this is what they're doing. They're pulling their hair out, business results are suffering and they're unable to realize the benefits of a great digital experience. So what AppDynamics does is helps to cut through the noise of this problem and bridge these different separate teams so that they actually can come together and look at what we call a business transaction. This is sort of the organizing principle of how we monitor, and it cuts through all of the components that make up this distributed dynamic estate. And it gives you a view that basically represents the path through the application in order to deliver the key outcomes that your users need and expect from the application. In that way, when something goes wrong, you can actually have context for the problem. You understand who it's affecting, what experience it's affecting, what impact is it going to have, and you can, therefore, prioritize and actually determine root cause through anomaly detection and root cause analysis that is supported within the context of this business transaction. Now part of what makes AppDynamics special is our ability to not only correlate traditional views of technical performance of your application, but for quite some time, we've extended that to also give you a clear view of business impact, right? So that you can now see not only technical indicators, KPIs, but you can also see business indicators that you define yourself for whatever your business is. So you can say, if you're in retail, I want to know what are the SKUs that are being most frequently added to my cart. I want to know how many euros or dollars or pounds are in my cart. I want to know what the checkout rate is or the conversion rate is through my funnel. And you can actually monitor those things in real time. Or as the example we have here and which we talked about on stage this morning, a financial services application, how many insurance quote dollars are being generated? How many loans are going through? What is the volume going through online bill pay? Today, as you may have heard in the keynote, we announced another new lens, another new correlated experience within AppDynamics. We call this the Experience Journey Map. And what it does is it adds to the view of the business transaction and the business impact capabilities that we have so that we now, for the first time, and this is unique to any other APM tool, any other application performance management tool, we have the ability to use AI and ML technologies to dynamically map your top user journey on the front end of the application, literally the screens your users are seeing at the end-user experience level, and actually let you see whether the things that are happening on the back end are correlated to the things that are happening on the front-end experience. And that becomes an important and powerful new lens because it allows you to prioritize what's really important before you worry about other alarms or alerts that may be going on in the back end that are less important. And so what this does is it helps us begin to change our internal operating model from one that looks like this, where we have separate business development and operations teams who are siloed and unable to achieve the velocity that is needed to win in a digital world that you have to compete on experience, to one that looks more like this, where you have a BizDevOps operating model. These teams work together closely, more collaboratively and more intimately than they ever have before. And this allows them to gain velocity, and velocity is gold. That's what allows you to actually win, iterate more quickly and achieve the experiences that allow you to move at the speed of business. So what we announced also this morning is a very, very exciting step on a path that we're pursuing at Cisco, which is to begin bridging across not only the tools at the application layer, but also the tools that go all the way down the stack into every single layer of the infrastructure because applications depend on infrastructure in order to work. So the legacy systems, that separate operating teams have historically used are siloed, and they keep the team siloed, right? Because they have different sources of truth. They have different data, and they then end up back in this finger-pointing game because they don't understand what one another has seen. What we've been doing is on -- is working on a journey at Cisco to replace the legacy tools with modern software-based versions that are open, extensible and interoperable with one another. And what this does is it allows data exchange between the different tools up and down the stack that make it possible to actually assemble a single view that lets you come together and actually have one shared source of truth that you're going to use to determine what's going on, so that, that finger pointing turns back into a collaborative game not only at the application layer and with the business, but actually with all of the ops teams that represent the different layers of the stack. So Liz and I thought it would be worthwhile to actually take you through the demo that we did this morning in a little bit more detail, and we can sort of give you a sense for how this actually works in practice. So Liz, do you want to come back up?

So Danny, as you were talking about, it's important for us to understand what happens at the application level. I think it's important for all of us, not just for those of you who run IT operations every day, but those of us who actually build the infrastructure as well, right? Most often than not, when we build the infrastructure, we're like, there's people on the application side, they can care about. But when you think about it, you're building that infrastructure, you're buying it, you're deploying it in the service of an application. So more and more, what we want to do is look at how do we provide that full-stack visibility per se. So maybe we can get...

Should I jump in?

Yes. Absolutely.

Yes. So if you look here, this is AppDynamics, which is where we'll start at the application layer. And we're in here monitoring this fictional application, next-gen financial. And you can see at the very top of the screen, we start with what really ultimately matters to the business, which are the business metrics themselves, so how we're doing on the insurance quotes, how we're doing on our loans and our online bill pay. And below that, we see the business transactions that actually are those building blocks, those pathways through the application, each of which delivers a key outcome. We see a few problems here, but we're not yet sure exactly what is the source of the problem because you're seeing different alarms in different places. So what we want to be able to do is actually correlate across these by looking through the eyes of the actual users and what they're seeing. So I can click on the 450K, and it takes us into the new feature that we launched this morning, which is the Experience Journey Map, right? And that Experience Journey Map uses the AI and the ML that I mentioned to give you these paths through the application, which corresponds, as you would expect, to the business metrics that we started with. But now we're seeing them screen by screen by screen, and we can see that really where our problem is, is in applying discounts. So at the end of that journey, you see the quotes being sent. Even though there were alarms about it, it's not actually affecting our users. So there may be a resource issue, but the users aren't actually experiencing it, so that would be the wrong place to start and prioritize our effort. So instead, we're going to dig in to what's really going on with how we apply our discounts. And so we can get a little bit more details from this view, and then we can go up to our dashboards and reporting view and actually jump in to see what AppDynamics sees beneath it, beneath the application. And there, we see the infrastructure components. Again, we see quoting services have a bit of an issue. But we know that really where we need to focus our efforts is on the VMs that are actually alarming for discount services because that's what our users are struggling with. So this is where we now normally would get stuck. APM tools are normally siloed separate from infrastructure tools, but you have something new to show us on how we can actually bridge this gap now.

And I will tell you is before our 2 teams started working together, I think the concept of like this Experience Journey Maps was pretty alien because you never think about kind of what's happening in the back end of what's on the application side because we're more focused on, like we did when we launched Intersight a few years ago, and we actually have close to 500,000 devices that are connected to it, right?

Yes.

So it's a tool that actually helps you set up and manage your servers, your hyperconverged clusters, your storage arrays. And big focus was that -- around that was how do we troubleshoot the infrastructure, so when anything goes wrong, like your DIMM and your UCS server, for example, is on the point of failing, it can actually now open up a service request with TAC. It can send the logs. So our focus was very much around, let's make sure that the infrastructure is healthy, not thinking about the fact that the infrastructure, the applications are pretty dependent on that infrastructure.

Totally dependent.

Right? And the whole idea was, hey, I'm looking at this within the tools that I have within my area, and the idea is somebody is looking at it from the other side. So this is the first time where we actually brought those 2 tools together where they're sharing the data, and that's what you show -- we showed on main stage as well, and I would say is the new capability of having the workload optimizer provide this dependency graph is something that gives us a visibility in terms of really understanding that if you look at applications, which is at the top of the heap, if I could call it a heap. It's a beautiful dependency graph.

Sure. It's a beautiful heap, yes.

But at the top of the heap is the application. And you look at the dependency that it pulls together in terms of all the things that it's dependent on, when you look at it, the app servers, the VMs that you're on and then all the way down to the infrastructure, it's a view that we haven't seen before. I haven't seen anything else in the market that way as well. And the recommendation engine in here is pretty powerful because it is actually going through a lot of these data sets that it's collecting by making API calls. It makes API calls to AppDynamics, other APMs that are out there as well. It makes API calls at the BM layer to every type of x86 machines out there, every single storage array that's out there. And it's actually -- it's fascinating how it actually takes the immediate dependency. Then it starts building out the dependency across. So it's connecting and correlating all of these to build that dependency graph. So now you're getting a view of it where it shows that, look, it's not all green, right?

Right.

There's some reds and yellows in there, and it's providing recommendations. So when you talked about next-gen financial, I mean, the easy thing is with a click of a button, it gives you all the list of those applications and it's pulling that information out from AppD.

Right. So you've taken the topology data in, and now we have both of our teams in this closed-loop operating model looking at that same data and then able to take actions from there to actually troubleshoot the problem like we had with next-gen financial.

And if you look at this, I know we called this a hypothetical because we couldn't use real customer information. We've done that before. But even in this hypothetical model, if you click on that, the beauty of it is it builds that dependency graph just for that specific application. And when you double-click on that, it actually gives you granular information. In fact, if I go back, you could see the yellows are just related to the fact that the VMs are not performing as well. They're running hot because of memory congestion. But if you look down below, it shows you everything else in terms of all the other capacity stats look fine. So you can double-click now on this, and it shows you -- let me zoom out a little bit, it actually gets down to details, and it makes a recommendation, increase the allocation, memory allocation by 1 GB, and you can get to optimal performance.

So you must be using machine learning because you're looking across hybrid cloud environments. This is a hybrid app that has components in the public cloud. It has components in the on-premises infrastructure. You're pulling that all in. You're processing and actually figuring out what needs to happen to solve this problem.

Large data sets, so no other way to be able to do it, especially in terms of providing that feedback almost in real time, right? The beauty of this is, all you do is hit apply. And when Danny talked about the finger pointing before, what happens now is much hard to do that because once you understand what the other team is working on and then...

See the same data.

It's hard to demonize somebody when you start working with them, right?

Yes.

Usually, it's hard to -- it's easy to point fingers. Now the teams are actually seeing this in the specific tool. So the infra ops team is seeing this in more Intersight tool. The AppD teams are seeing it more in the AppD tool, so you have the same correlated data. So the team is already working on it. And this example is where -- how can you get proactive and address an issue before it actually comes back and haunts you from a user experience standpoint.

So you've now got the recommendation. We had a problem with next-gen financial. Can you now fix it and make it better for me?

Yes, it's as easy as applying it.

Okay. There we go.

It's all green. I know you like to look at green.

I like green. Perfect.

Okay. Green in many more ways, not just that dollar sign out there.

Not just that. Everything green.

But the second example that I hear from customers very often is, look, troubleshooting, #1 on my list, right? I want to make sure that my users have the best experience. But the second thing that comes up very often is, look, I live in this hybrid multi-cloud world. And as I talked about before, 90% of our customers will use resources on-premises, in a private cloud, multiple public clouds, how do I optimize my resources and continue to save money so that every few cents actually does matter because when you look at the individual workload and applications.

Of course, yes. Absolutely. Of course.

So let's go into that. And this is now -- if you look at Intersight, it's got 3 views. It's got an on-prem view, it's got a hybrid view and just a cloud view. I mean, I think you can see that up there. This is actually showing you the hybrid view. And the hybrid view now shows you the resources that are on-premises as well as in the cloud. And Intersight makes API calls to pretty much all the cloud providers that are out there, not just the 3 top cloud providers that we usually know. And it's -- again, it's building out this. So let me go through this. As we showed on main stage, you've got a number of actions. There's like 11 critical actions. I won't touch on those, although it's a much more easier minor actions in terms of clicking on that. And it starts to give you a whole host of what of actions that you can take. Now think about these. There are some of which you can actually optimize the tool in such a way that some of these actions could be automated. Other actions that are much more intrusive are something that come with where you have to take action. It's not done in a much more automated way. Like this would be one example of where it says, look, when you look at this related to the cloud, you have an instance type that probably is a little bit cheaper, a few cents cheaper. And you can use that instead of the instance type that you have. Now as we all know, when you look at -- the cloud is supposed to make everything easy, but the choices that we get with cloud is massive.

Can be overwhelming, yes.

Right? It's almost like every day, there's something new in terms of what you get with the cloud. And when you look at -- just to give one example, I'm just taking one example of instance types out here, it comes very fine-tuned. It's tuned for -- here's your compute capacity. Here's your storage capacity. Here's your storage bandwidth and network bandwidth. And when you look at that, it's -- you go, "Okay. That's great." And you have a specific rate card, and it's a menu, so you don't get to customize it. You pick what's available, and you go, "This is the most optimal from when I'm deploying my application." And that's important. But the question is your application is not static. It moves and changes, right? There's changes -- there's conditions that are changing. So how do you optimize for those resources to say, "Hey, there's a new instance type that's available." This is much better suited. This gives you the granular information in terms of the savings that you can get.

So you're now applying that machine learning now to cost optimization.

Exactly.

And we have both the closed-loop operating model for troubleshooting, but also now the ability to save cost in a cloud world.

And we, by the way, haven't seen anything that's been done similarly because just like we did in the past with Intersight, we did this at the infrastructure level. We've seen others do this at the virtualization layer. You guys do this at the app layer, right?

Application layer. Yes.

Maybe you can give us this feedback when we look at -- this is the first time we're showing that visibility from the infrastructure all the way to the application. This is just the first start. There's a few other things we're working on. That's for another session. So Danny, thank you very much.

Thank you, Liz. I appreciate it. Great stuff.

We really appreciate you being here.

Thank you.

So Danny and I talked about kind of the closed-loop operating model, how do we break down the silos between the infra ops team and the app ops teams, kind of do the research optimization because we're all living in this hybrid multi-cloud world. These are the 2 -- by the way, these demos are also available in the launch zone as well in addition to, if you go to the World of Solutions. So let me segue now and talk about the fact that when I was saying that more and more of the newer applications are being built using containers. And many of these are actually leveraging Kubernetes. And when I talk to IT teams, they ask us very much around, "How do I get an enterprise-grade container platform leveraging Kubernetes?" Now Kubernetes is not just one thing. It's many things. You think about it is you take Kubernetes, you've got to add something like 20 components. You have your logging. You have your monitoring. You have your registry. You have your load balancing. Then you have your plug-ins for storage and networking. And many of these are open source. I mean, open source is -- it's absolutely fantastic in terms of the speed and velocity of the features that are coming in, the innovation that is driving. So think about taking different sets of open source components where you sometimes get the drops every day, maybe every week, every month. And you've got to put this together, curate this, test it, validate it. That's not something every IT organization wants to go through. And that's what we're providing today with the HyperFlex application platform, where we're always, by the way, relevant in terms of what an up-to-date on the upstream Kubernetes sometimes even more so than some of the cloud providers. It is managed from the cloud, and it's on HyperFlex, a platform that our customers absolutely appreciate. So that's the other thing that we're launching today. And when you look at it is mainstreaming container development. For IT organizations to provide things like Container as a Service, this is really about bridging IT ops to the dev community. It enables those things as like self-service flexibility. Because when you are able to deploy something that's almost like an appliance and your revving it for all -- making sure that you're bringing in the -- all the velocity that open source can provide. Because your developers are sometimes very many times faster than you in terms of what's new out in the market, so you're providing that agility and responsiveness before they even come to you or look at other options that they want to go to. So providing -- we look at this as enabling IT to provide that Container as a Service. That is really about bridging these 2 environments of on-prem and the public clouds. You deploy on the cloud, you develop on cloud, you deploy on-prem. Or you develop on-prem, you deploy in the cloud. Think about this as a develop anywhere, deploy anywhere. We want to make it that simple in an appliance form factor. Now we talked about -- a lot about what's happening in terms of breaking down the silos, building this container managed -- container platform. There's a lot of other innovations that are happening across the portfolio. In fact, you will see it in our world of solutions. They have new CBDs that are out there, especially for data-intensive solutions. There's a cloud area of new CBD that's out there. We've also built very specialized hardware for high-density AMD EPYC refresh. We have a new box for just for the -- for edge computing. And you can go see what we've done in terms of app modernization with the HyperFlex AP platform. I know it's a lot to consume in 0.5 hour or even like bite-size chunks in the main stage. We spent a significant amount of time preparing for Cisco Live because we want to make sure that you have the best experience. So as you can see out there, there's a number of sessions today, tomorrow and through Thursday that's available for you. I would say, you have some of the best members of our team here doing these sessions. You can go to these. You can go try it hands-on at the World of Solutions. I'd really encourage you to do that. Thank you, as always, for making an investment of your time in us. We really appreciate it. I hope you have a wonderful Cisco Live. Thanks again.

All right. Welcome back to the hub and to our Cisco TV studio coming to you from Cisco Live Barcelona 2020 where we just wrapped up the first fantastic innovation talk of the day with our own Liz Centoni and Danny Winokur. Huge amount of technology. We're going to try to break it all down to you into some bite-sized chunks that make it a whole lot easier to digest all of that content. I am Steve Multer. Glad to be with you here in studio. Remember to continue reaching out to us on all forms of social media, using #CLEUR. We've got the social media hub directly back over here behind us, this beautiful tower. And they are going to continue monitoring all of your comments, your photos, your videos, your thoughts on what's happening here in Barcelona, and they will continue to respond to every single one of you. So what do we hear about AppDynamics, Intersight, HyperFlex? We are actually going to get Liz Centoni back with us, according to my clock, about 23 minutes or so from now for our next innovation talk, but this time, we're going to move on into IoT. We're going to get there in just a moment. And right now, as Liz leaves the innovation talk stage, she's going to get all of her gear off. And our own David dela Cruz is going to grab Liz for a conversation, which we're going to get to in just a moment. Before we get there though, let's take a moment to dive a bit deeper into Cisco HyperFlex. This is extending the simplicity of hyper-convergence from the core to edge to the multi-cloud. We're going to show you a very, very quick video tape, just about 30 seconds or so. Enjoy this quick look at HyperFlex. We're going to see you right back here live in this studio as soon as it's done. [Presentation] Again, HyperFlex, one of the great things that we heard about, not only during today's opening keynote, but during the innovation to talk as well. And speaking of which, we are going to go right out to the innovation talk theater for our own David dela Cruz, who is there with Liz Centoni, woman of the hour. David, over to you.

Thanks, Steve. Yes, that's right. I'm just in front of the innovation theater. We just saw a really great innovation talk from Liz Centoni, who is our SVP and GM of Compute, Cloud and IoT. That's a lot of jobs. So Liz, as she's over here, thank you for joining us. Thanks so much for being on the show.

Well, thanks for having me here.

So yes, I just wanted to get some further context for our viewers that are not here today at Cisco Live in person. At the start of the presentation, Danny was speaking quite a lot about how important it is to bridge the gap or break down silos between the infrastructure and the development teams, and obviously, Cisco can provide some tools to help customers do that. But why is that so important in your eyes?

I'm looking at this from an infrastructure up. Danny is looking at this from an app down. We build and deploy infrastructures in service of the application. So it's important to know about the app world. Now the app cannot do without the infrastructure to be able to deliver that best user experience. And when you think about it, it's like in the next 2 years, there'll be 50% more applications than what we have today. So when an average enterprise has, say, about 5,000 applications, that's 2,500 more. So I think it's really imperative that the 2 teams work together because, as Danny showed, the impact of not having the best end-user experience is -- means that you lose money. Or said another way in more positive context, you can set yourself apart from the competition by having the best end-user experience.

Absolutely. I think Danny said something like a delay of 100 milliseconds can mean 1% more or less revenue. Do you think that's changed at all? Is the pace of this really increased or decreased?

I would say it's increased more than anything else. When I think about it, it's not just a 50% increase in applications. 50% of existing applications are going to be refactored, retired or something is going to change. So when I go back to my prior example, that's another 2,500. The pace is actually going up, not just settling down.

Absolutely. And you said earlier that 70% of investment is going into hybrid silo applications. Can you talk to me a little bit more about the hybrid world and everyone -- how everyone is talking about it? And what are you seeing customers actually doing? What are you seeing them demanding from us and from our partners?

Many times when you hear about data points, everybody talks about, look, everything is in the cloud. And there's a lot of applications that newer applications and existing applications that do sit 100% in the cloud. But there's a lot of other applications that are sitting on-premises. And while these are being refactored to use newer technologies and newer capabilities in the cloud, it's most often like the front end. Think about it as a catalog of a business that's sitting in the cloud. The back end is still sitting on-prem because the data is sitting on-prem and data has got gravity. For a number of reasons, you want more control over it, security, sometimes for compliance reasons, but sometimes the data just has to be on-prem because you need to be able to provide those business insights in almost real time. So you have your applications that are straddling this world of on-premises as well as a cloud and sometimes multiple clouds as well. That is very much the reason you see our customers talking about the fact that 70% of -- even applications that are developed using containers are going to be in the hybrid world.

Absolutely. Well, thank you so much for those interesting insights. I know you've got another session to run to. So thank you so much for your time, and we're heading back to Steve in the studio.

Sorry, we're back to me. This is the beauty of live theater. Every now and then, things happen like that, makes it more fun. And that's how you know that we're not prerecorded. All right. So we're going to continue in on this conversation. I am back here with Todd, with Siva, with James, so glad to have you guys back with me. We got a couple more minutes together.All right. So what we've been hearing is that no matter what world we're in, we're in health care, we're in financial services, we're in education, manufacturing, we all compete in this world of digital experiences, and it all comes down to the apps. That's where modern business really starts. So Todd, only because you're closest to me here, I want to start back with you. We've heard about so many solutions. It feels a little bit overwhelming. What do we really need to be honing in on at this point and why?

So this is the opportunity for IT to affect both the top line and the bottom line, right? So these new digital experiences, these are how our customers are competing. These are the new services that they're taking to their customers. This is how they're going to drive growth and be competitive. So here's an opportunity for IT to make that work better and help drive the top line, right? At the same time, we've historically seen a lot of over provisioning of IT assets because everyone is so concerned about that experience that they built out, hey, maybe this thing is going to take X. We're going to do X plus 0.5, right? So you're going to kind of over provision. But with this optimization capability, the ability to see the telemetry of both the application, how it's performing, ensuring that it's performing and then right size the resources to that workload but no more, we can eliminate a lot of costs, a lot of waste, right, lower the cost of computing. So what we're talking about is really just the opportunity for IT to impact top line, bottom line at the same time, with the right tool.

Right. Right. James, let's go to you. From the customer perspective at Duradiamond Healthcare. Liz has been talking a lot about Hyperflex. We just saw the video there a moment ago. When we look at containers, talk about the work that we've been doing around Kubernetes and specifically how it aligns with your vision at Duradiamond?

Sure. So we we're about to embark on our initial microservices journey. And my key takeaways from this morning's session in key announcements are effectively, I have a common platform, cloud-based administration and management platform, that enables me to deploy Kubernetes in an automated fashion. I can delegate some of the administration down. I've got common interfaces that are common to the common Kubernetes platform, but I can also administer and manage my -- and coexist with my existing VM estate. That's incredibly powerful. And then to Todd's point in there, having the consistent telemetry across those 2 ecosystems is a very, very exciting development, especially as we start to kind of change the composition of apps to make them more cloud ready as well.

Absolutely. I want to end with you over here, Siva. Let's talk quickly about the variety of containerization that's out there. We can talk Kubernetes. We can talk multiple containerization. What are we doing differently at Cisco?

So -- I mean, we saw the XS application platform announcement today. This is a -- absolutely. This is a next generation, where we are delivering container as a service in a turnkey platform that actually packages both provisioning as well as life cycle management of containers. Today, containers is such a fast-evolving technology. And it is surrounded by so many open source and other projects that actually embellish and make it even more exciting for people. But IT is not ready for that. IT is not ready for taking all of these piece parts and starting to work through that on an ongoing basis. Daily changes are not norm there. They want the satisfaction that I have the best-of-breed container platform, that I can run my applications, go production, but at the same time, offer something for my developers for innovation and others to try in a much more straightforward fashion. HXAP is absolutely the first platform in that space to deliver that experience of bringing the full stack experience as well as container as a service. Last but not least, IT definitely don't want a re-tax. They definitely want it to be as cost-effective as possible as they go production. That is the other promise we are fulfilling with the project on this particular one. I mean, if you look at everything we talked about today, the evolution of Intersight as a platform, the evolution of integration of an end-to-end capability, application all the way down. The notion of providing you insight wherever the data is and wherever your applications are running is a huge value to where we want to go in terms of offering that next-generation experience for applications.

Exciting capabilities and content, guys. Thank you. We're going to be watching what you're doing throughout the course of the week. Congratulations. Enjoy. Our thanks, once again, to James, to Siva and to Todd for being here in the studio with us. We are going to turn our focus to IoT. We're going to take a very, very quick 1 minute video break. And when we come back, we'll have our own Nish Parkar hanging out in the studio with Joe Malenfant, our Director of IoT Marketing. Remember, #CLEUR all day long. Enjoy the video. We'll see you back 1 minute from now [Break]

We're here at Cisco Live Barcelona 2020, and we're following on from the keynote, lots of exciting themes, and I want to focus in on IoT. So to help me do that, I've got Joe. Joe, you're the Director of IoT Marketing. Welcome.

I am. Thank you very much. I appreciate it. I love being here. It's always a great time at Cisco Live.

It is. I mean, it's one of my favorite events of the year, if not, my favorite event of the year.

Definitely. It's a lot of fun.

So tell us a bit more about yourself and your role in here at Cisco.

So IoT, Internet of Things, I lead the marketing function for IoT, right? We're basically a new architecture from maybe 2 years ago now at Cisco. And IoT has been this really nebulous concept. I think it's probably one of the most confusing terms in tech since cloud. It just means everything to everyone. And what we've spent the last couple of years doing is focusing on connectivity, and that means everything that's actually connecting to your network regardless of the use case, and we've really primarily been focused on the industrial side of it. So as the network has expanded from the enterprise side, all the way out to the IoT edge, whether you're in a manufacturing environment, a mining environment, oil and gas, electric utilities, all those things have systems that go all the way out to the edge, and they connect to it. And we've given them a really robust portfolio of networking to be able to do that.

Yes.

Today, this morning, if you watched the keynote...

We did.

Liz Centoni announced a whole new IoT security architecture. And it's really important because as they've expanded those networks, a bunch of things are connecting to it. Well, when things connect to it, the first natural thought is I'm going to get the data off of them. Unfortunately, in the critical infrastructure environment, before you can go and reach in and grab the data, you really want to get your process secure. So the IoT security launch was really centered around Cyber Vision, and Cyber Vision is the visibility into all those assets that exist so that you know before you go and get the data what you're actually securing. #1 in any security program is visibility. If you don't know what's there, you can't secure it, right?

Absolutely.

And so Cyber Vision was really based on that. We get all the visibility into what assets exist, but it also gives us 2 other really key things. Number one is operational insights. So when you're in a process environment, if you're in any type of control system environment, we need to make sure that the rules that you have in place are being enforced and nothing anomalous is really happening. And this is -- one side of it can be malicious, right? It could be, hey, we're seeing a machine connecting out to the Internet. That might be bad. At the other side of it, though, it might be someone having changed something maybe inadvertently, so really monitoring for that operational component of it as well. So between the visibility and the operational side. And then we're also getting data from Talos feeding into the Cyber Vision because Talos, I mean, come on, almost 300 threat intelligence researchers.

I've never seen anything like Talos, right? It's really unique.

So the guys are amazing. And they actually have a whole team that are focused on industrial control systems, right, on the operational technology. And so we're taking the data from those guys and feeding it into Cyber Vision.

And you mentioned visibility operations is part of some of the key care-abouts for customers. So what else are you hearing as kind of key problems that our solutions are helping solve when it comes to IoT?

Yes. And so like I mentioned in the beginning, right? We've done the work over the last few years to have networking extend everywhere to everything. And naturally, people say now that I'm connecting it, I want the data. So the other thing that we've announced today is called Edge Intelligence, and Edge Intelligence is really a solution that, similar to Cyber Vision, both of these solutions, Cyber Vision and Edge Intelligence, get deployed on the industrial networking hardware. So the switch, the router, the access point that you have in place becomes even more valuable because we can put microservices on it.

Yes.

Edge Intelligence is taking that data, but you've got really critical data. So it extracts the data. It transforms it from this raw unstructured format from the edge and then governs that data to the multi-cloud, because maybe you only want to share some data with the public cloud and some data you want to keep private and some data you want to share with your third-party system vendor, system maker. And it provides that parallel tunnel to ship it to all 3 of those places simultaneously without having any potential loss of intellectual property or proprietary data getting exposed, so really maintaining the privacy.

Definitely. And obviously, we're here at Cisco Live! Barcelona 2020. So I've seen already there's some technical seminars. Obviously, you've heard about IoT in the keynote. There's actually an entire track around IoT? So if people want to be learning more about IoT, well, how can they go about doing that?

We've got a bunch of product sessions that are going to be happening. There's an innovation talk today. We've got, actually, a panel tomorrow morning. If you've got opportunity, go to the panel, it's going to have Airbus Helicopter as well as Orange Cyberdefense in a moderated panel where people are going to be able to ask questions. We've got a number of key sessions actually happening. Go to the World of Solutions. We've got demos on Cyber Vision, right? We've integrated it as part of the rest of the security portfolio.

Sounds like there's lots of different ways that you can learn it by. Lots of exciting things happening. Well, thank you so much for joining me. We've got Zane actually out in the World of Solutions. Zane, who do you have for us?

Hi Nish. Yes, and I'm here in the World of Solutions at the IoT Center, and it's absolutely packed here. I'm here with Anoop and [ Yoka ]. Gentlemen, introduce yourselves.

Hi, there. This is Anoop here, Anoop Mohan. I'm the Director of Product for IoT Edge. I'm looking forward to talking to you today.

I'm [ Jagadishwar ] from the Port of Rotterdam. I'm IT architect responsible IoT-related projects in the ports.

Now, Anoop, my first question goes to you. We've had some back to back announcements this morning about Edge Intelligence. What is Edge Intelligence?

Thanks for that. We just announced this morning what we call a Cisco Edge Intelligence. Said simply, it's a holistic solution for delivery of IoT data from edge to multi-cloud destination. Let me explain what it means and the rationale behind doing it. You have these IoT devices. We generate data, physical optics. And then your applications that consume the data and have a business outcome. It could be revenue generation. It could be operational efficiency, as an examples. But these applications don't know how to actually get the data from these physical devices. And more so, they need clean data, groomed data. Even more importantly, they need this data delivered to them securely, reliably and consistent. That is easier said than done. And that's really what Edge Intelligence is really here to solve. It's a software that runs on our gateways that is -- industrial networking and computer gateways. It has a centralized configuration plane for data policies that you can see on the screen here. There are 5 main value propositions that we have. It comes out of the box of our industrial networking gateways. Second, it has pre-integrated device connectors for select use case and verticals. Third, it has developer-friendly tools to convert raw data to intelligent data. You can do as simple as aggregation to complex analytics. Fourth, granular level, attribute level data governance, meaning you can control which attribute of which data coming from which device can go to which destinations. Finally, we have pre integrations with our ecosystems of applications and platform providers that help them to receive and -- the data that comes from our Edge Intelligence platform.

Yes. Fantastic, Anoop. And it's all really exciting stuff here. So [ Yoka ], I'm going to throw this over to you. You're from the Port of Rotterdam. What future opportunities with Edge Intelligence are there for the Port, do you think?

Yes. There are a lot of opportunities here. The Port of Rotterdam, as a port, we're responsible for receiving vessels into one of the largest ports in the world, a very busy and dynamic environment, with up to 30,000 vessels leaving out and then getting into the port on a yearly basis. And receiving vessels in a safe and a timely manner into a port requires lots of data. And the data comes from various sensors throughout the port. We already use Cisco technology to track data from the sensors and move it into our applications. And looking at Edge Intelligence and opportunities there, I see a huge opportunity to increase reliability of the whole solution where we can directly move central data from the edge into the cloud where the applications are running that we use and, at the same time, being more developer friendly. We're going to see opportunities to cut down the time it takes for projects to run, project turnover. And the developers have also more tools available now to troubleshoot deeper solutions and get these solutions out there. So that means that we'll have more and more sensors being operational the next few years. It allows us to run new solutions. And eventually, this is built towards the digital plane of the port that I'll be presenting together with a colleague of mine a bit more about tomorrow morning at 8:30 in one of the sessions.

Fantastic. And I think it's great to really hear about how Edge Intelligence is working for our customers. So final question for Anoop. You've sold that as really exciting. How can Cisco Live attendees find out more about Cisco and Edge Intelligence this week?

Yes. First of all, you can come to the booth here. We have a lot deeper demo. We'll walk you through the use case, a number of our customers like Port of Rotterdam that we're working on. Second, if you are a developer and if you're interested to develop on Edge Intelligence, you can go to the DevNet area or you can go to the DevNet portal. Finally, if you're not at Cisco Live and you're listening to this, contact your Cisco representatives. We are doing an early field trial with select customers, and we're going to go GA in the next 3 months. We would love to have you on board.

Fantastic. So final question, final thoughts. What's your -- what are you most looking forward to at Cisco Live? [ Yoka ], we'll start with you.

Yes. I'm definitely looking forward into technologies to get machine learning out there on the edge because I really think that's the next wave of edge technology that we're going to need in the ports.

Anoop?

I'm here to meet customers like them, learn more, talk to them about what EI has to offer and make our road map better to satisfy them.

Fantastic. Gentlemen, thanks very much for your time, and we're going to head back to Nish, who is in the studio.

Thanks, Zane. What a great opportunity to meet with people on the ground who are there working in the IoT space all day every day. And that's one of my things actually about -- favorite things about Cisco Live is you get to meet the people that are working on this, the real pros, the experts. At the show here, we have over 100 Cisco executives as well. We have the meeting village, so there's plenty of opportunities to be networking and to hear from other customers who've been working with some of the Cisco solutions as well and how they're getting the most out of some of our technology. Now all of the tracks do tend to have a technology track, which is actually dedicated to them. You've got things like learning paths. I'm just looking at the IoT one. So we've got a DevNet section, which covers IoT. We've got full computing, application enablement, industry -- industrial security as well, which you've heard about from the keynote and from Joe just now in the studio as well as management and automation, network connectivity. And of course, getting that vertical scene as well, so understanding how IoT is using different industries and some of the best use cases. We also then have those technical seminars. So we've also got some information from technical experts. So that's some of the benefits that you get of actually been here at the show and getting to meet and network with some of the people. And then one final thing to highlight as well is meet the engineer, so one-to-one meetings that you can schedule in advance. So actually, save you slot and get to spend some time with some of the experts one-to-one. So we're going to head to the -- yes. So we're going to head to the security innovation talks. So we're going to hear a little bit more about what we talked about in the studio, what we've had out in the worlds as well. But remember, whether you're joining us here at the show or whether you're at home and you're watching the broadcast, make sure you stay connected with us on Facebook, Instagram, LinkedIn, Twitter, YouTube, and use the hashtag #CLEUR. That's how you'll be able to keep in with all of the action and see what's going on. So right now, let's head to the innovation showcase and learn a little bit more. Enjoy the show, guys. Bye. See you soon.

Hello, everyone, and welcome to the Innovation Talks theater. My name is Toby, and I have the pleasure of being your host today. And we're so glad to see all of you here making it to Cisco Live! 2020 in Barcelona, Spain. Hope you're enjoying it. There's a lot of us here. And together, we'll build the bridge to get you where you want to go so you can make anything possible. Here at Cisco Live! 2020, you'll learn new things, be inspired and create the path to endless opportunities. We have 14 innovation talks here in this theater, where we will share with you the latest solutions, innovations and, of course, best practices. Now the network is quickly becoming the foundation for every IoT project. Everyone wants access to data and information from devices across their operations, from warehouses and manufacturing floors to utility lines and industrial mines to find the next competitive advantage. But security is the #1 concern for all of these projects. Let's get started now with Liz Centoni to learn how Cisco is delivering a single, scalable solution for IoT security and data control. Please welcome Liz up to the stage.

Thanks, Toby. Afternoon. Okay. In addition to what we talked about security on main stage, we get an opportunity to hear from Stefan as well. I have the pleasure of having one of our greatest TMEs here, Dan Behrens, and Dan is going to give us a demo. It's always great to actually see what we're talking about as well. And then Vikas is going to come up and talk about what we're doing in the area of Edge intelligence. Right? So rather than just delve into this in detail, let me start a little bit by talking about -- when we talk about IoT, a few years ago, it always used to be about stats that you get in terms of how many billions of devices that will be connected at any point in time. Today, both in your personal lives and when you look at -- even in the far edges of the world, like your mines and your refineries, things are getting connected. And the reason customers are connecting this is because they want to actually pull out data and get some business insights, driving top line as well as optimization of processes. But there's 3 things that actually stand out for us. One, when you look at these heavy industries, they're actually going to be connected back to your enterprise networks. And these environments are actually moving to kind of a standard IP Ethernet stack. Because when you think about how do I connect like hundreds and thousands and millions of devices and do it at scale? How do I secure these? And how do I pull information out of all of these sensors? There's no better networking stack than an IP Ethernet stack. So you see more and more of these environments moving to that. The second thing is the higher value of connecting something is not just for the automation. It's to be able to pull out data so you can get those business insights. You'll see examples that we'll show later in terms of why customers, especially in a steel manufacturing plant are looking to pull those -- pull data out of the machines, out of their foundries so they can actually address quality issues when it happens, not when you get to a bunch of finished products that you'd then have to toss. And the third thing, as much as you see the ROI, you see the value of connecting things, security is still a top of mind concern. Because when you think about the industrial environments, right? Most of the devices that are sitting out there, these are operational devices. These are not the user-centric devices in terms of our cell phones and tablets. They were from generations ago, and they're not built using modern identity standards. So there's no easy way to discover these devices like we do in the enterprise world. When I look at the past 3.5 years, I thought it would be helpful for you all to look at, we have about 70,000 customers in IoT. And when we took a look at what's happening over the last 3.5 years, here's where we find customers in terms of deploying IoT. Transportation, mining and oil and gas is the top 3 in terms of growth. And this just includes what I would say, the non-carpeted space. There's -- I haven't even included the carpeted space of health care, retail and financial, for that matter. In transportation, an example is where we are with our control center platform, connecting more than 50 million cars today. And the use cases could be anything from telematics, getting that information out via car. So it can alert you on when your car needs a service or even driving more over-the-top software updates to the car. In fact, one of the examples when I think about transportation is it's so broad. It includes everything from roadways to railways. So think sea, land, air. But here's an example of what we're doing in Austria, right, here in Europe with ASFINAG. And by the way, you can take this exact example, take it to every city, every country in the world, and the ask is pretty much the same. Cities across the world are looking to connect their roadways. They're looking to collect information from sensors that are embedded in the roadways, sensors that will tell you about temperature, about environmental changes like when the fog rolls in. And this is an example of where you're doing it in pretty harsh conditions, especially when it's the winter time. So this is about giving citizens real-time information of what's happening, whether if you need to shut down a road because it's too foggy and you can't see. You can't even see your hand when you put it out there, to also whether there's alternate routes to take so that you can divert traffic from just busy areas for that matter. But underlying all of this, to be able to connect all these sensors and do it in a reliable way and actually extract that information, you need a secure and reliable network. So when you look at the investments that we make in Cisco IoT, I would say is it probably fits in about 5 broad areas. First thing, you have to build a secure, reliable network, right, for those communications. Like in that prior example, it's not just for motorists but also 24/7 communications with the people who actually service those roads as well. So our networking portfolio is expansive. It covers every possible way you can access your network from wired to wireless, to RF mesh, to LoRa. We continue to expand on that. But when we build that, we also need to look at how do we help our customers manage these devices because you're deploying these devices, not just in the tens, but in the hundreds and sometimes even in the thousands. So the management tools that we do is -- what we're extending, especially when IT manages this, we've extended DNA center into this environment. But when OT looks for it, we actually have to focus it more in terms of what is more useful to the operational user. The third area, as I talked about is, edge computing. More and more use cases are where you want to be able to collect the data and compute it at the edge. So building a platform that enables us to do that, plus a software layer on top of that, that allows you to deploy your microservices, whether you're building that microservice, whether it's coming from us. In fact, when we talk about Sentryo, that is a microservice that's sitting on our hardware today. We want to be able to enable you and third-party ISVs to deploy those applications on our edge computing portfolio. And the fourth one is around data control and exchange. It's interesting when I have the conversation with customers. Most of them will say is, look, I have a heterogeneous environment. I have equipment for multiple providers. It could be from an ABB. It could be from a Schneider. It could be from a Rockwell Automation. It could be from a Siemens. How can I collect all this information that, by the way, even when they use the same protocol, they have a little bit of a different way of interpretation of that Modbus protocol. So collecting, being able to cleanse it, so we're correlating that information and not just sending the raw data, getting into a couple of data models that actually can be consumed by your application and then giving our customers the ability to define policy so that they get to decide or you get to decide who should actually get access to that information. And that could be anything from the machine builders that you have on your -- in your environment. It could be sending it to your private cloud or it could be sending it to multiple private -- public clouds as well. And Vikas is going to come up and talk about that. And the fifth one is around security, having that comprehensive security architecture to be able to secure these environments. These are the 3 things that we're going to talk about today. There's a lot more in our portfolio, so definitely go see us in the World of Solutions. So like we did on main stage, I'm going to ask Stefan to come up and talk about what happened in these industrial environments, because the things that he mentioned on main stage are something that I see with customers. It doesn't have to be manufacturing. It could be in utilities. It can be in other industries as well.

So Stefan, maybe you could start by a little bit of -- kind of a -- for the audience, an introduction into Airbus.

Okay. So good morning, everyone. So in Airbus, we are manufacturing 1 of 2 helicopters that are produced every year in the world. Almost half of these are going to military proceeds. So that means that we have to protect our IP, our trade secrets and also to be compliant with the regulations and confidentiality. But I am head of product security. So I deal with security for safety. And we have also to ensure the resilience of our manufacturing facilities in order to deliver our customer on time and so that our product meet the highest [ rating ] standards. One day of lost production in Airbus Helicopter, they have a huge financial impact. And even worse, if a hacker could modify the configuration of our industrial assets, it can put our customers and workers at risk, and that's not acceptable. So for security, we have to be -- to take care of availability and integrity.

So I know when I was talking to you, Stefan, you said that, look, we've got to keep operations running 24/7. So even there -- if there was an attack in the network, it's the production manager that decides whether you're going to stop the line or not because he's measured on what's the output in the factory. So you want to make sure you have production uptime. You want to make sure you have the highest quality, and you want to make sure that people and assets are safe as well. So you talked to us about how you went about doing the security assessment, and maybe you can share that with the audience, too.

So we started to welcome on our ICS, or Industrial Control System. The ICS network is a network controlling our CNCs, our sensors and all the asset we use to manufacture and assemble the many parts of a helicopter. So we decided to run an assessment and to have a big picture of all the assets which are involved in such assembly lines. And during the many years, the past years, we deployed a lot of new industrial equipment, a lot of new network equipment and connectivity, and the business was more focusing on the operational objective than on the security architecture. So the first thing we decided to do is to perform a full risk assessment on the IoT domain.

And so what did -- I mean, you were telling me there was a few surprises in there but some of the things you already knew. So what was the outcome of that assessment?

So yes. First, we did this risk assessment with one of our cybersecurity partner, Orange Cyberdefense, and we used Cyberdefense to detect and to discover the assets. Cyber Vision helped us a lot because this is a passive technology, listening to your network and automatically discovering the asset and mapping their communication flows. What this assessment bring us is 3 main things. First, now we have a list of vulnerability on our industrial assets. And we have now a plan to fix it where possible. We have also an extensive list of the machine with cellular interfaces for remote maintenance, and we can better control this access. And third, we have a list of machine, which were not fully or adequately configured, and we have a plan for optimization. As you may know, ICS network are often flat. And we wanted to work on segmentation to avoid the [indiscernible] come through the gate to where the full ICS network and goes -- even goes to the IT domain. So for this, we will -- we will have segmentation of our industrial control system. And this inventory of assets was a key first step to go further.

Now I know we were talking about the fact and you said this is not just about technology, right? This is about 2 organizations that need to come together and most often than not, they don't talk to each other. So maybe you can help the audience understand, when we talk about IT and OT, what are the challenges in bringing these 2 teams together?

So that's the point where we are -- in fact, we are merging IT and OT. And this is more and more true in the coming months. So the fact that the integration of Cyber Vision with IC will help us a lot because we are preparing the move to Industry 4.0. That means integration of IT and OT world. And the fact that Cyber Vision is now natively built in Cisco switches will speed up and help us, of course...

That's right.

Will help us, sorry, for the deployment of this project. What we have to look at now is how to integrate this in our security operation center. And the plan is to streamline the investigation and the remediation of both IT and OT incidents.

And I think we can help you with that as well with the tools and capabilities that we bring. So Stefan, thank you so much. Really appreciate you being here.

Thank you, Liz.

All right. So I'm going to cover a few things that Stefan talked about as well in terms of -- the first thing that you start with is really around detecting that vulnerabilities. Then it's about -- and then patching it. I mean some of the things that they discovered in their environment was some of their machines were not even tuned and they were able to actually optimize for those machines. The second one was really around controlling access to machines based on what is the end users' job at the end of the day. And the third one is around most of these environments, not just in the environment that Stefan talked about, these are flat layer 2 networks. So how do you bring in things like segmentation to be able to prevent these threats from spreading and control access? Now when you put these all together, that's why we believe that you can't just have the individual piece parts. You need all of this to be able to build out the security architecture, but you have to start with visibility, because if you don't know what's in your environment, you're absolutely flying blind. By the way, these lights are super-hot out here. So first thing is you start -- I'm trying to -- every time I move towards it, the light shines even brighter. So you start with identifying the asset. Once you know what's in there, then you can actually group these assets. You can define policy, and the policy is actually then enforced by the network. Once you've established all of that, then you look at how do I monitor my conditions, and especially in these environments. It will be malicious in terms of changes. It could also just be plain human error. And this is why when we bought Cyber Vision through our Sentryo acquisition, we needed to be able to plug that lack of that visibility into our portfolio. And couple of things when we look at what Cyber Vision does, and Dan is going to come up and talk about it in some level of detail as well. But a few things to understand in terms of -- while it's available as an appliance today, we also learned that when you think about industrial networks, so they're not just contained in one place. They may be across the country in multiple remote sites. So spanning traffic tends to be expensive and probably an issue with performance as well. So we've embedded the Cyber Vision sensor on our industrial switches, routers and our access points as well. So when you look at what Cyber Vision does, and you'll see when Dan comes up, the granularity of the information that you see from make, model, the firmware versions, the level of depth that it gives you in terms of which devices are talking to which other devices, what vulnerabilities that you have. And these are available in dashboards. So if the plant manager, for example, is looking at it. You can customize these reports down to just that role if they don't want to see anything else. Cyber Vision is integrated with ICE. If many of you use ICE, you can think about how do you bring ICE the same set of tools into these environments. But then it's fed with the details of all the industrial traffic and the devices based on what Cyber Vision feeds it. And if you use Stealthwatch today for anomaly detection, most often than not, if you look at this, most of these devices that sit within a cell or a zone have the same IP address. But with the information that we're feeding from Cyber Vision into Stealthwatch, you can now get the identity of the device, allowing you to do a much more granular anomaly detection for that matter. So in a sense, you have the tools. You have the capability. You have the knowledge. The OT team is needed, but the OT teams know what the context is, bringing those together. In fact, let me actually ask Dan to come up on stage and help us out with the demo. So Dan, welcome.

Thanks, Liz. I appreciate it.

So Dan, maybe you can help set context on what we're going to see because you're shifting from a manufacturing plant to something else.

Absolutely. Yes. So we thought we'd choose a demo or an environment that most of us are probably familiar with, the baggage claim at the airport. And so this is where, if you're not familiar with the baggage claim, everyone patiently waits for their luggage to come out. But essentially, this is actually a controls environment. We have things like drives and actuators that are moving the luggage throughout the environment. We actually have PLCs that are controlling the facility. We also have things like HMIs, or human machine interfaces, that are giving visibility to the operators, so they know exactly what's going on inside the system. And sometimes, the baggage doesn't always go out cleanly. But the important thing to keep in mind here is this is a controls environment, right? This is going to operate exactly like manufacturing, utilities, oil and gas. They've got the same types of devices inside of it.

So if my luggage is lost or it hasn't come out for an hour, I can actually blame it on the environment?

You could try. They'll probably blame it on the weather, though, right? So what we thought we'd talk about is these environments are very large, flat networks. Those unmanaged switches, everything is allowed to talk to everything. And so what can happen is, in these environments, we don't have understanding of what devices are connected. We don't have a lot of visibility into these slides, a lot of visibility into the ability to actually segment these networks and keep people -- keep these devices from being able to communicate to each other.

Can we switch back to our slides. Perfect. Thank you.

There you go. And so unfortunately, this means that if an infection comes into the environment, it spreads like wildfire. So for example, a contractor needs to come in and have the ability to actually troubleshoot or diagnose issues, they can connect to the network and see everything, which is not something we really want them to do. Now they're coming from multiple customers. So they may already have an infection on their laptop. In that case, it spreads across the environment, taking out the Windows-based platforms because they're running the malware that affects them. But also, the additional traffic can actually cause the industrial devices themselves to be knocked off the network, stopping control and breaking the process.

Okay. So are we going to see a demo on this one and see how it looks, or?

We are. But let's talk about the after, if you will, once Cisco gets involved, right? So first of all, once we've got the industrial ethernet or IE3400, as Liz mentioned, and it's connecting over there, this has the ability to actually run the Cyber Vision sensor directly in it. Now this is passively taking in deep packet -- or taking in packets to do deep packet inspection. And it allows us to get understanding of what devices are out there. Our traditional IT methodologies for understanding or identifying devices don't typically work against these devices. We're not doing things like DHCP requests or web request. And many times, if you try and talk to these in a way they weren't meant to be talked to, you'll knock them offline and actually stop the process.

Great.

So Cyber Vision tool has the ability to actually identify and discover these assets. It then takes that information and can share it with other tools, like the identity services engine or DNA Center to define policies and actually start segmenting in these environments. Now in the first use case, we talked about malware spreading across the environment. What if it's just something like 2 PLCs that are trying to talk to each other from baggage claim 1 to baggage claim 2? We have the ability to actually enforce that and stop that directly in the industrial switches themselves, allowing us to block that communication from occurring. Now, again, in the first scenario, we're talking about malware. What if it's just -- someone's actually modified the program inside the PLC itself. The program gets changed because Cyber Vision is doing that deep application visibility. It actually understands the devices that are out there, who's talking to who, but more importantly, what are they saying to each other? What are the variables actually being communicated between these devices? If that changes, we have the ability to actually react. Now in most cases, it will probably be an alert. But things like self-launch in the identity services engine have the ability to actually take them off network or at least restrict their access in a safe way. So with all that, why don't we dive into a real demo?

It's amazing that what you're talking about, just at a baggage claim, it's a similar environment to what we see on a factory floor.

Exactly. Right. Yes. It's same types of devices, it's just how different programs are communicating.

Right. So what are we seeing up here now?

So what we're looking at here is the main map, if you will, inside the Cyber Vision center. This gives us a quick view of what devices are on the network, who's talking to who. In this case, we've got our baggage claims 1, 2 and 3. And so we actually have the ability to dive in and look at the specifics of any one of these devices. So for example, if we come into the details of the Siemens plc, as you mentioned, we can see things like the firmware version, the model, the make, the serial number, the program that's running inside the PLC itself, really all the defining information about this device.

So do I need to know like detailed protocol information and saying, hey, it's Modbus, PROFINET, OPC-UA?

Absolutely not. So one of the amazing benefits of this tool is this tagging capability. So as the traffic is being analyzed and identified, the Cyber Vision center will actually apply tags automatically to the traffic to kind of up level the information. So I don't need to understand PROFINET or S7 or even Siemens devices, to recognize that there's been a program upload done to this device in my environment.

Great.

The other piece is the ability to quickly identify vulnerabilities inside the environment, right? We understand what's out there and what vulnerabilities have been released. So we can quickly see this in a dashboard. Now if for whatever reason, either it's a web vulnerability that I don't need to actually react to or just something that I can't get to that, in this current environment, I can't stop production, I do have the ability to quickly acknowledge that alarm. But this will all be available inside the reports that you talked about earlier.

Now I know you gave us like a baggage claim environment. But when you look at it, let's say in a factory environment, there's thousands of these devices. Can I drill down? Or do I have to see everything?

Absolutely right. So the tool itself actually has what's known as presets. Essentially, it's a set of filters. So as we talked -- as you talked about, the fact that IT and operations and security may be using this tool, you can define the views that are important to you and it's only look at the information that's available to you.

Great.

And the last thing we'll talk about is the ability to actually take a look at or understand the C packet or the actual communications that are taking place because you can create a baseline, right? So once I've discovered all my assets, I've discovered who's talking to who, I can say this is what normal looks like. And if something changes, I have the ability to quickly see that. So in this case, not only did new devices come online and new communications start to occur, but more importantly, because of that deep packet inspection and the fact I understand the protocols, we're able to see that there was actually a new tag or variable being communicated between the devices, and they can alert me and let me know, was it an accident, did someone actually do some maintenance or is there something malicious going on.

So it's interesting. Everything that Dan is talking about is what we've done in the IT world for the last 10 years. I mean, think about baselining. That's something that we do in the IT world every day. Now we're bringing it into the operational environment.

Exactly.

Awesome. Well, thank you so much, Dan. Appreciate it. So Dan and I are going to step off. We're going to actually hand it off to Vikas to come and talk to you about Edge Intelligence.

Thanks, Liz. All right. So in addition to the security announcements this week, we're super excited about the work we have been doing around Edge Intelligence. And in this area, let's kind of get started. You've heard from us, all businesses are looking to create applications, whether it's to create analytics or to create better business decisions. Gartner tells us that over 75% of the data will be created in the areas we call the IoT edge. It could be a roadway. It could be an intersection. It could be a robot. It could be a machine, and to connect and get data from these environments requires a lot of manual efforts today. Customers like you tell us that these are the 4 kind of challenges that you are facing when these things have to be connected. You're connecting devices in remote locations that might be in far-flung parts of your enterprise. You might be dealing with heterogeneous environments. The customer from Boeing -- from Airbus talked about how they might have different controller types and machine types. You have different protocols in your environment. You need to send the data to multiple applications on-prem, in a hybrid environment or in a public cloud. And you, our customers, are being forced to become system integrators to tie all of these things together. We, at Cisco, believe that there's a better answer, and that's what we are launching today. We are launching a new capability we call Edge Intelligence. And it simply allows you to map and flow the data from the IoT edge to wherever your applications reside. The team has built it into 4 simple functions. We help you extract the data. We help you transform the data, provide some governance policies, especially here in Europe, where you're concerned about your data privacy and the data ownership rules. And then you want to be able to deliver the data or -- wherever the application might reside in a public cloud environment or on a private environment. What we have built is a set of 3 integration capabilities for you, such that this process can be simpler and easier. So on the connector side that we have started with MQTT, OPC-UA and capabilities that allow you to connect a Modbus RTU into this environment. We're giving you developer friendly tools such that you can use training with DevNet and other capabilities and using environments like Visual Studio and with JavaScript to build logic to manage and control the flow of this data. You can define the governance policy on where and how the data is delivered. And we have also pre-integrated with some public cloud providers and some application environments, such that you have control over that data. Let's put this to use in a real customer environment right here in Europe. We've been working with a customer in Austria, and they're very focused on building high-tensile steel capabilities. They have been doing a digital transformation project for multiple years, and they were struggling with how to extract the data and deliver the data to machine OEM builder 1 and 2 and keep some of their own analytics data to themselves. So the work that we've been doing with them makes this a little bit easier. So let me kind of just animate the process. On the left-hand side, you have different machine types. It could be an ABB machine or a CNC machine from a company. And what you're really trying to monitor are things like temperature, vibrations and these kind of variables and their setting. What the team has built and what we have built for you is just an easy connector by which you can extract the data from the machine, using a protocol like OPC-UA. The challenge you have is that each of these companies encode the data in a different way. So you can create the mapping of what field or what register means what and then you will be able to create some transformation. Rather than collecting data every 10 milliseconds, maybe you want to aggregate or average the data over the last 2 minutes or 5 minutes. You are in control. That's just one variable. The challenge in these environments is you have many machine types. You are monitoring many different machine variables, and you need an easy to manage way to kind of control the flow of this data. We provide you the ability to say that this machine data should only go to the machine OEM. The number of fasteners or number of units I produce is my proprietary company data, and I don't want to share that. So again, in this environment where you're concerned about privacy and control of your environment, we will provide you the tool sets, such that you can manage the flow and control of this information. This is the power of Edge Intelligence that we are launching today for you. And this is not applicable just to the manufacturing settings. Whether you have a water SCADA system you're trying to monitor. You're monitoring a roadway intersection environment. You have remote assets that you're trying to control. The same capability when deployed on a range of IoT gateways, allows you to expand the use cases of where you need to manage the data. And what we have been doing is kind of building an architecture to make this all happen. So let me try to tie together what Liz talked about and the Edge Intelligence pieces. In your environments, you have machines. You have sensors. You have devices that you're connecting based on the industry you are in. It really starts with step #1, getting these devices connected with a reliable, secure network that you can get on boarded. Ethernet, Wi-Fi, serial, whatever the technology of choice, you will have choices from Cisco. On top of these products, you have this layer of what we call virtualization where you can host and run container technologies. What's happening in the data center is now extensible all the way to the IoT edge. So that's step 1. Step 2 is really about getting visibility to the communication and the assets that are in your environment. Cybersecurity is our tool set to kind of allow you to do that and build a security policy and capabilities on top of it. Once you have secured the asset, now you can move to the data conversation. In this environment, we are going to give you the capability to, again, ingest, transform, manage and govern the data. And we'll provide you the right management and automation capabilities for you to be able to do this. Scott talked about DNA Center. Liz talked about DNA Center. So if you're an IT person and you want to use that tool set, perfectly fine. Go and deploy those capabilities. Or if you're an operational persona and you need something purpose-built for you, that's where other tool sets, like the field Network Director, the Industrial Network Director, Cyber Vision, comes in to give you the right tool set. So we're super excited about where we are going with Cisco IoT. What I'd encourage you to do is just attend the sessions. Attend -- go to the World of Solutions. It's right on the other side of the hall, where all of the products, the use cases and technologies brought to life for your benefit. Again, thank you for being here, and thanks. Sorry, we're running a couple of minutes late. Talk to you soon.

So we're here at Cisco Live Barcelona 2020, and we're going to keep talking IoT. And to help us do that. I'm here with Bryan Tantzen.

So Bryan, how are you?

I'm doing great. Pleasure to be here.

Yes. Thank you for joining us. So you're the Director of Engineering for IoT. So tell us a bit about yourself and your role here at Cisco.

So pleasure again to join you. So I'm leading building engineered solutions for our customers to help them deploy IoT. And as you go -- use IOT, you're going into a lot of very mission-critical environments, extending the network into the -- into new spaces and the noncarpeted space. So these solutions are helping to address the challenges of making that a reality.

Got it. And I often hear the term Cisco validated design. So it sounds like that's what you're talking about. But what is the Cisco validated design for people who aren't familiar with them?

So the Cisco validated designs for IoT are really focused on enabling the customer use case. So if you're modernizing a smart grid or making a factory smart with intelligent automation, then it's very critical that it work into this environment and you have a lot of new challenges that you're not going to run into in the traditional IT space. So the validated designs enable that customer use case, taking the IoT products, other Cisco broader portfolio of products and then most and critical, our top OT application partners for those customers, and then validating the entire architecture to give customers a blueprint to follow to accelerate their deployment success.

Got it. So I heard a little bit in the keynote this morning about bringing together kind of OT -- IT and OT. So what did we announce specifically around the Cisco validated design this week at the show?

So we're announcing 4 new validated designs. And one is for very important -- for grid security. As utilities are modernizing the security grid, they have to protect it. So we're taking the announcement that Liz Centoni made this morning around cybersecurity and Cyber Vision, and we've built a reference validated architecture to deploy that into substations for utilities. Second is we're taking -- for IT professionals that are managing the noncarpeted space for their extended enterprises, we're making intent-based networking a reality. So we have a new validated design for SD-WAN in the extended enterprise space to reduce WAN costs for those enterprises. Third is we are -- we have a new [ CBD ] for oil and gas companies and process environments for deploying industrial wireless for worker safety and new efficiency and new outputs. And then finally, we have a new design that we are applying into -- for the manufacturing space, where we're, again, taking Cyber Vision into one of our largest verticals to enable, not just intelligent automation but secure automation and protect the factory environments, which is one of the most attacked industrial -- environments that's out there from a cybersecurity point of view.

Got it. And you mentioned noncarpeted, right? So for people who don't know IT so well, what do you mean when you say noncarpeted?

So with noncarpeted, we're basically taking our purpose-built products and extending them into what could be a roadside cabinet that could be 120 degrees Fahrenheit. It could be connecting to a robot or a PLC in a factory. It could be connecting to a smart city for security cameras. And all of these environments have new protocols and very unique performance requirements. So again, with our validated designs, we're taking the customer use case as the starting point. We're combining all the technology bits and pieces together with our market-leading portfolio, plus the OT applications and then doing the engineering to make them work to accelerate customer time to value. And so if you're deploying something, you can deploy it with confidence. You know it's going to work as you're modernizing your factory, you're modernizing your utility grid or whatever your use case happens to be.

And one last question. So what benefits do the validated designs obviously bring to customers? You said, obviously, with confidence, that it provides that. Is there anything else that customers get from these validated designs that stay there?

Yes. Yes, absolutely. So IoT -- why I'm very passionate about IOT is it's one of the most business relevant, the things that Cisco is offering to our customers. But with these new challenges, it's becoming very hard for customers to scale and simplify. And so with the pre-engineered solutions, it's really driving that simplicity. It's ensuring it's secure. It's reducing risk. So you can take our market leading portfolio, which is now #1 market share for industrial networking and industrial security and then deploy it into these OT environments with confidence, with validated designs that have been purpose-built to incorporate IT and OT best practices and also bring together the OT and the IT teams in the enterprise as Liz talked about this morning.

Got it. It sounds like you're the hero to our customers. You're making their lives a lot easier.

That's the goal.

Thank you so much for joining me. We're going to head out now to Zane. Zane, who have you got for us over there?

Nish, looks like I'm sticking with IoT. It's all about IoT today. I'm still in the in IoT area. But I have someone different to interview. I'm with Fabien Maisl. Fabien, can you introduce yourself for everyone watching at home?

Yes. So my name is Fabien Maisl. I'm a Product Marketing Manager for IoT Security at Cisco.

Fantastic, Fabien. Now we've had some huge, huge announcements from Liz Centoni today about Cyber Vision. What is Cyber Vision?

So Cyber Vision is a software product that Cisco acquired from Sentryo last summer, and we are launching it here at Cisco Live! this week in Barcelona. It's a product designed to help our customers gain visibility into their industrial networks so they can protect them against cyber attacks. It's because industrial operations have become a target for hackers. And at the same time, our customers wants to deploy industrial IoT devices and then to benefit from Industry product technologies. But that basically makes OT, IT and cloud deeper integrated. And so with Cyber Vision, we are helping our -- the IT teams to work with the operations teams to secure those industrial networks so they can benefit from these technologies without putting their production at risk.

Fantastic, Fabien. So really bringing OT and IoT together. So really important question. Why is security so important for IoT at the moment then?

Well, because all industrial organizations want to connect their machines, want to connect their processes to be more agile, to be more productive, to introduce new types of services, new types of products. But as you do this, you basically open your networks to threats. And so you need to put in some kind of security to make sure you can do those new things without disrupting production.

Fantastic. And I think that's what Cisco is trying to do. They're building security into absolutely everything. So look, if someone who is at Cisco Live! who want to find out more about Cyber Vision and IoT, where can they go to do that?

So I'm actually doing a session in like half an hour in Hall 8. I'm doing another presentation today in the World of Solutions theater here in Hall 6. There will be another presentation tomorrow at 11:45, I think, here on the industry booth, and we also have a customer session tomorrow, Wednesday, in -- at the gateway, where we have the Head of Security from Airbus Helicopter, who will discuss OT security with Orange Cyberdefense. Then we have a more technical session on Thursday about how to gain visibility to segment your network. So that's in the Hall 8, in the technical sessions.

Fantastic, Fabien. So look you have them here. If you want to find out more about IoT, get yourself to Fabien's sessions. I'm sure they're going to be absolutely fantastic. Now just to finish off, Fabien, what are you most looking forward to this week at Cisco Live?

Well, we are looking at talking with more industrial companies that are now all in the lookout for security solutions for the industrial networks because this is the hottest topic right now. And so we really want to convince them that Cyber Vision is the tool specific to their needs to secure OT security and also to extend their IT security operations through that industrial domain.

Fantastic. I can't wait either. Now we're going to throw it back to Nish, who's waiting for us in the studio. Nish, what do you have for us?

Thanks, Zane. Yes. It's just me in the studio at the moment. It's really interesting to hear more about IoT and help us to wrap up that session. So thank you so much both of you for joining us and sharing some of those insights. So we're going to head into a quick break soon. And then we're going to learn a little bit more about CSR. That's one of my favorite topics here at Cisco. Cisco recently launched our 2019 CSR report. So I just wanted to share some of those highlights. So for Cisco CSR, it's all about doing what's good for the world, and that is automatically what's good for business, right? So leading people, inspired by jobs, for building careers and some of the things that we're focusing on. And I just want to say a big, big shout out to [ KU ] at this stage. So [ KU ] leads our CSR asset here at Cisco. And her and her team, they've been here for 35 years here with Cisco, has had a huge impact on some of our CSR work. So I was reading the report actually just yesterday. So 2.15 million students have been through the networking academy. I just think that's incredible. 2.15 million students around the world. We've had 469 million people positively impacted, and I know as a company at Cisco here, we're out to reach 1 billion people by 2025. And then we've actually had a 48% drop in greenhouse gas emissions. So I think that's incredible compared to our 2007 baseline. So a huge impact from the environment, on our people and in our communities as well. So we're going to head into a couple of videos here just around IoT to wrap up the session. Stay right there. We'll be right back to talk more about CSR. [Presentation]

We're here at Cisco Live Barcelona 2020, and we're going into one of my favorite topics, one my favorite segments, and that is corporate, social responsibility and CSR. So Steve, I know you're out on the show floor. You've got to be very exciting. This is the thing that has really stood out to me as my #1 thing I need to make sure I do before I head out for the week. But, Steve, what have you got for us over there?

All right. So Nish, we are in the park, which is really a bridge, between what's happening over in the hub, where you are right now, and what's happening in the World of Solutions directly back here behind us. But this rain wall is such an incredible experience, and it's a great way to be a part of that CSR storytelling. You mentioned it a moment ago, it's really one of my favorite aspects of the show. I love to talk about who Cisco is at our heart, at our soul. We can talk technology all day long, but I love to talk about what the company is all about. I've got [ Gida ] over here with me. How are you today, [ Gida ]?

I'm great. Thank you, Steve.

You are, great. So you're Field Marketing Manager for Cisco Corporate Affairs, and I want to ask you, first of all, give us a general overview of what's going on here at this rainfall installation? What are our attendees taking part in? Including our own Zane Powell, who's back in there right now?

All right, sounds good. Well, Steve, in 2016, Cisco announced its goal, to positively impact 1 billion people. And this rainwall installation sort of our way of showcasing that, because what we're trying to do is that we're trying to get people to actually see how we are impacting, at this point in time, 3 lives per second, positively. If you go inside this rainwall installation, you will see that we've got some really -- they've got some really great, brilliant stories that you can see right by the smart umbrellas, #IoT, you can just walk in, open up the umbrella, look at these really great stories, there are like 5 of them. I would definitely implore that you go in and see these.

It's such a great experience. And we always talk about how important storytelling is to getting people to understand what we are all about, what we are at our core and what we want to get accomplished. Is there a connection to what's happening here up at the front in the rainwall, and then what people are doing back in the rest of the park?

Well, to be honest, there is a lot that's happening in terms of CSR across in this region. But if you look at this rainwall installation, you can see that we've got some really great stories around the nonprofits that we're supporting. And then if you go into the Impact Theater, you will actually be able to hear from some of our impact stories -- you will actually be able to hear from our impact speakers about what they've done, how their nonprofits, along with Cisco, have been impacting lives. At this point in time, we've already impacted 469 million lives, that's about 47% of our goal that we've already achieved.

You're ahead of schedule.

We are ahead of our schedule. And we're doing it -- various things. I mean, we've got the nonprofit that we're supporting, we've got our signature program, that is just going to Cisco Networking Academy, where, indeed, we have like 2 million students each year. We are training them for career courses, we're making them job-ready. They're getting skills that they actually say that we've been able to establish and use in our jobs as soon as we got into the job market.

I'm so glad that you brought up Cisco Networking Academy, something that is really very near and dear to my heart. 10.8 million people so far coming through the program, 180 different countries. We really are changing lives, and we're exposing people to new things that they never thought they would imagine. Are some of them ending up supporting and what's happening with the nonprofits that we have here in the park area?

Well, definitely. I mean, the dream team here is actually helping everyone across the Cisco Live, because all of those networks that you're seeing here in Cisco -- at Cisco Live has actually been established by our dream team. And not just that, I mean, Cisco Networking Academy, in general, is impacting everyone, whether that's nonprofit or the -- or people who are underserved. We are sort of looking at multiple gaps that we are filling, and we've got the gender gap that we're filling, 28% of our students are female. We are filling the talent gaps. We've got like 85% of our CCNA students say that we are job-ready, we have learned some really important skills. And we are also filling in the technology gap, because we've generated 10.9 million students in -- I mean, we've touched 10.9 million lives, and we've made them job-ready, career-ready.

It's such a fantastic story. [ Gida ], thank you for taking time with us today. I know it's a busy day. You've been packed up here with the rainwall all day long. I hope we'll get a chance to talk together throughout the rest of the show.

Definitely. It sounds great. And it's lovely to have a chance to meet you, Steve.

The more the merrier. Nish, we're going to go back up to you in the studio. Thanks.

Thanks, Steve. That always was, by heart, hearing about all the different things that we're working on here at Cisco. There's so much that people can do actually here at the park, and the rainwall is one of them. Also build the bike, and then we're giving those bikes to people that need them the most at the end of the week as well. So make sure you do head down to the park, take lots of pictures. Use #CLEUR. But right now, we're heading into an exciting innovation showcase from yesterday around creating a strategy and culture for global innovation here at Cisco, something, I think, we do very well that I'm very excited to learn more about. So enjoy the show, and see you soon, guys. [Presentation]

Thank you for the -- thank you very much for this great intro, very detailed, very comprehensive. So my name is Guillaume de Saint Marc. I'm very happy to be here. Thanks for being here. I work for our CTO of Engineering, Roland Acra, I'm based in Paris. Most of my team, the team I run is in Europe, across Europe. Personally based in Paris, where we have our Paris Innovation and Research Lab. So as you probably picked up from the intro video, we're not just a typical CTO organization, and we go really a bit beyond. And our #1 motivation in life is innovation. So we do not innovate behind closed doors just between -- amongst ourselves. We really love to innovate, first of all, with the entire Cisco organization, that's part of our mandate, and beyond Cisco, of course, we're partners and customers in the industry ecosystem. So in the next 30 minutes, I'll do my best to share with you as much of what you've heard in the rapid introduction, and hopefully, that will be really interesting for you, guys. I'll be ready after this session, if you want to talk about anything in particular, sharing best practices in innovation is really part of the culture, and is important. It's not like we know better. So we want to hear from you as well. So to speak more about our -- so who we are? Primarily engineers, no surprise; software developers; some business folks as well. And we also are a bit more [ rotated ] than the rest of Cisco to what we call the senior tech talent. So our highest grade of engineers at Cisco, principal engineers, distinguished engineers and Cisco fellows, we have a number of them in our organization. What is it that we do? Well, we actually work on a number of technologies ahead of the curve, incubate these technologies and, when successful, obviously, help to deliver and scale them, just Cisco and our partners. Yes, so all the cool stuff, all the best work, the trendy stuff, we're looking at. But honestly, this is of little value to us until we really prove how useful it is. So we do not only follow the trends of the best world, AI, blockchain, all these cool stuff, but we actually work hard to see what's in it for us and for our community and for our industry in there. And so why is it that we do what we do? So between us, we call these the big mountains. So what we are really passionate about is really trying to resolve very difficult problem, big problem, big challenges, not just for Cisco, but honestly, for the industry. And as you'll see a bit later in my talk, sometimes beyond the industry, for the greater good of people, society or the planet. We're not short of big challenge to solve. Okay. So a few thoughts about the team, 166 people. It fluctuates, obviously. So small team at the scale of Cisco, but quite a big team for a CTO organization. 22 nationalities, we are across 14 countries. So the message there is we prize diversity, right? Different people, different culture. I'm very humble with regard -- when it comes to innovation. But if you're looking for the perfect innovation process, which will succeed no matter what, well, good luck. But what we do have is best practices. Really good things, which maximizes the chance actually to have an innovation outcome. And diversity is really one of the great advice I can share, and I'm sure you guys know about this. Having a diverse set of people from different horizons, culture with different backgrounds, looking at a problem 360-degree and try to cracking the problem together have much more chances to succeed than working just with the uniformity of people in a corner. So a good way to summarize what we're trying to do in this team is we do discover what's possible, right? We do that for Cisco, we do that for, again, our customers and partners. And if you look at this innovation will, which is the way Cisco actually do faster innovation and push the envelope, is a fairly classic build-by-partner, invest-for-develop. We're not the only corporate with this kind of approach. So our team is really involved with the build and the codevelop, right? That's our day job, that's our bread and butter. Build ahead of the curve, transition work with our business groups to bring this to market, and codevelop with partners, customers, start-up and academia. But we're actually involved also on the other side of innovation, and it's frequent that we are also advising on a buy, partner or invest situation. Let me pick up on an example. Sorry, I'm slightly biased to French example, given I'm based in Paris. Back in 2016, we engaged, as part of our start-up coacceleration program, with a start-up called Sentryo in Lyon, which is a nice city. And leveraging a lot of the DevNet APIs, we proved how Sentryo could be a great addition on top of our product. They do fiber security, IoT solutions for industrial environments. And from there, 3 years down the road, last summer, we acquired Sentryo, just as an example, how we actually engage with all of these activities. So the 3 things, which I'd like to really spend time on today in are the following: how we foster innovation, talk a bit more about tech and R&D. I won't be able to talk about everything, but I'll pick up on what we're doing around 5G and wireless technologies these days, and also how we run a number of initiatives for the greater good. So as I alluded to already, there is not one silver bullet for innovation. There is not like one thing, which will give [Audio Gap] really what we do is that we do many things in parallel. And that's the best way to really foster an innovation culture across the company. Intellectual property, you wouldn't be surprised to know that in our team, we have a high number of patents per capita, but also the open source strategy, very important. As you know, Cisco has always been heavily encouraging and relying on standards, and beyond standards these days, a lot of the -- what used to be driven only by standards organization is also now driven by open source organization. So our entire Linux foundation strategy, work we are doing around technologies like [indiscernible], internally known as VPP, or even more recently around [ HIT ], and these are good examples of how we are really fostering innovation and sharing with the rest of the industry the open source, which is a very powerful way to do it. Innovation challenge and hackathons, we do a lot of these, again, a lot of time in partnership with the DevNet folks. Internal innovation challenge, so we have across Cisco an innovation called Innovate Everywhere, which is really open to absolutely 100% of our employees. We've engaged, in the past 4 years, more than 80% of them, more than -- close to 4,000 ideas submitted, 27 funded with strong sponsors and real funding to actually develop them. So it's one way to do it, but it's very important as a function in the company of the state of Cisco to really give any employee and opportunity to come with, hey, I have a great idea, can you help me develop it? Or if it's not such a great idea, it doesn't matter. Can you help me learn how I can come more often with this kind of ideas. Core innovation programs, that's obviously what we run in many places. We engage. We have a number of innovation -- core innovation centers across the world, I'll pick up on a couple of examples what we are doing with folks at Port of Rotterdam a bit later, and in the techno-conservation domain. But there is really a ton of these examples. Recently in U.K., we've run a great program called Rural 5G, where we've worked with a constellation of partners, academia, government agencies. So we do a lot of these. And start-up co-acceleration, I mentioned already. So last but not least, I want to talk about our relationship with academia. So at Cisco, we do not have a large internal research lab, right? We're not like some of our peers in the industry, like Microsoft or IBM. But obviously, research is important to us. And so the way we do that is by collaborating directly with a number of universities across the world. And one example I want to -- so in the U.S., in Asia, in Europe, for instance, in London, we do a lot with UCL. Let me pick up on what we are doing in France with Ecole Polytechnique. So you see here that was last week, Roland Acra, second to the left, our new CTO, my boss, signing a new academic MoU engagement with this great university for the next 5 years. It's been already 5 years of super successful collaboration, and we are going for 5 more years. And more than 13 internships in the lab in Paris, and sometimes, also in San Jose in California, 15 publication. We've organized 4 international symposiums, and we have a number of doctorates, PhDs, coming out -- jointly coming out of our labs. So we're extremely proud of this kind of collaboration, which goes well beyond just handing money to a university, wishing them good luck and asking just for a plaque somewhere in a room, right? So this is a great way for us to source the talent of tomorrow, make sure that whether they continue their career at Cisco or whether they join one of our partners or customers, it doesn't matter to us. We really need the best people to understand how we need to shape the digital technologies of tomorrow. And this is exactly what we do with this kind of engagement. Okay. So let's talk a bit more about technology. So this is not exhaustive. This is a quick overview of a number of domains and a number of programs we are running. You will not be surprised to see that IT connectivity at the scale of trillions of endpoints connected [ to scale ], that's what it is, it's still a very vibrant domain for us. And we're not done with -- although some of these protocols have been invented more than 30 years ago, we are not done with what we can do with IT, IPv6, Segment 14, and all these great things. Cognitive networking is super important. It goes well beyond just virtualized network function. This is how we can fully embrace the beautiful model of [ pool ] elasticity and horizontal scalability of a cloud-native networking, and we are very active here. I mentioned VPP, [indiscernible] open source projects, and more. Cybersecurity, of course, cybersecurity scheme, it's really an arm race at the moment, including a lot of artificial intelligence getting involved into cybersecurity. One of the topics I'm mentioning here is we're working on quantum resistance encryption, and this is a bit of a cool topic. This is a bit of a Back to the Future. So in anticipation of potential future attacks from quantum computing, when they will be here and really ready to kick in to get -- to get cracking with these things. So we are already working on how we can make sure that today's communication will not be hacked in the future. A lot of AI, of course, for network and infrastructure, ranging from better telemetry, how can we supervise complex IT systems, but also with some application to, for instance, IoT and video analytics, I have a small example at the very back -- end of this presentation. And so what I'm going to focus a bit more on is the green parts. Tremendous amount of digitization going on across the industry. And one topic of interest is to discuss, I hope, for today is, how does digital transformation actually impact your wireless and mobility strategy? So as you have guessed already or as you know, obviously, the answer is a lot. So if you haven't had the opportunity to download this great report from colleagues in the Enterprise Business Group, fiscal 2020 global networking trend report, it's full of really good numbers, just a few here. They're all basically pointing at the tremendous amount of need for more connectivity. Connectivity is the foundation of any digitization, which is happening across all the different vertical of the industry, from health care to transportation, port, manufacturing, and we need more and more connectivity. And obviously, wireless connectivity is the more pervasive and the more useful to rapid digitization. So what is at stake really here? You might have seen a slide like this one, good marketing slides. And really, the fundamental approach of Cisco on this topic is the following: we love all radio technologies. Wi-Fi 6? Great. 5G? Great. And guess what? We need both of them. This is a marketing slide. Without getting into much more technical slides, the laws of physics really shows how all these radios and frequencies are complementary. And tomorrow, if you want to address all the use case and all the need of the industry with optimal coverage and price point, you actually need to combine these guys, right? Not one or the other. So this is great. Let's just combine them. Is it easy? What is the level of integration we need? Well, the answer to this question is, we need these really well integrated, because what we don't want is have to deploy as we do today, let's say, Wi-Fi 6 enterprise network, fully private network, and in parallel, embrace the 5G network, which would be completely different, siloed, managed with different tools, something which would require a lot of import and investment for the enterprise. And this is important, both for enterprise and service provider. 5G is known as the first cellular technology transition for the first time, which is going to be B2B first, not B2C. It's not the consumer driving 5G, it's the business, right? So this is great. At Cisco, we love that. And we -- our mission now is to say, "okay, so how can we make sure that enterprise can leverage 5G with the help of service providers, our partners and our technology in a very seamless way?" And this is important because, as you know, most of the frequencies worldwide are being allocated to service providers. So to answer this question, we've been looking at a number of technologies. So let me point out a few very quickly. Private 5G, yes, for sure. We need to be able these private -- need to be able these end-to-end and fully automate and supervise this private 5G networks, and we need to be able to do this really alongside the existing networks in the enterprise. And there is a very nice property of 5G technology, which is called CUPS, I don't want to bore you with too many details, CUPS means, our control user plane separation. Which is beautiful because we can leave the control plane with the service provider, and we can integrate the user of the data plane in the middle of the enterprise fabric in a super secure way, alongside Wi-Fi and all the other networks and technologies. So that's for private 5G. We're actively working on this. [ SPPI ] exposure, very important. Once we have deployed this private 5G network, the last thing we want, as I said, is run this as a silo. So we need APIs from the cellular network to be able to hook up with all your regular -- usual supervision and management tools, and the idea here is, this is a product called UDC, Unified Domain Center, which will nicely integrate with tools like DNA Center, to make sure that it's just yet another [ tag ] inside your Wi-Fi network to actually completely configure or control a 5G network and make sure that you can immediately drag and drop and make all your policy users, quality-of-service demand flow from one to the other. OpenRoaming Federation. Who noticed about OpenRoaming at this event? Show of hands? Yes, cool. Isn't it cool? So what is at stake with open roaming is very simple. If we want to be able to bring technologies like Wi-Fi and 5G cellular in a seamless way, and make sure that enterprise can seamlessly take advantage of both technologies at the same time, we need to make them easy to use. Everyone noticed that cellular roaming is something which the industry cracked decades ago. Wi-Fi roaming sometimes is still painful. [indiscernible], oh, I'm not on the right network, this and that. So with open roaming, we've created an open identity federation with a number of partners in the industry to make sure that, when you show up at events like this, simply by registering, we actually connect your enterprise identity, your normal enterprise e-mail identity with an identity, which makes sense for the wireless infrastructure here. And you're on immediately. No need to confirm anything. Maybe you just have to accept a certificate on your phone, and even we're working with a number of folks, including Samsung, to make sure that this is even completely transparent in the future. So keep this in mind, OpenRoaming Federation is going to be a critical technology, because what's behind just better roaming with Wi-Fi is elevate any identity and credential management beyond the specificities of a given access network. It's nice to have the same card, but it prevents you from being known and just on how, we need to manage you in an enterprise network, it's an issue, and vice versa, right? So we're trying to elevate with open roaming. Mobile SD1 is another really interesting technology. You can go to Hall 5, where we have a space, it's a bit of a private suite type of area, and I recommend that you go and look at the demo, if you're interested. Very simple, and let me show you this [ by round ]. So I'm sorry, it's getting a bit complicated, you know how these different technologies combine. But as we digitize the world across a number of verticals, everyone understands that the traditional enterprise perimeter is rapidly changing. And a lot of the enterprise assets are now completely mobile, whether it's workforce or important equipment, transportation, stuff which needs to remain connected to the enterprise perimeter. And so looking at how we can bring a number of agent technologies to the endpoint, so that you have the optimal choice of, I want this traffic to go directly to the Internet; I want this traffic to go back to my SD1, and actually my corporate network; and I want this traffic, because it's actually some fairly business-critical services, before you hit a number of cloud-based SaaS services, goes through my secure Internet gateway, like Umbrella. This is exactly the kind of possibility we are working on. Make sure that it doesn't matter whether you're, tomorrow, physically into your enterprise perimeter or just in a mobility situation, we want to bring you the optimal connectivity with the best level of security. It's part of what the industry called SaaSy type of solution these days, which are emerging. Secure access technologies at the Edge. And the last one is hiCN. So hiCN I mentioned technology, we open source, real quick, it's a new transport protocol. Fully compatible with IT, obviously, but it's a new way to actually take advantage of such architecture. And the beauty of hiCN, is that it's multiaccess. So if you have the possibility to leverage simultaneously both 5G Wi-Fi or multiple cellular networks and multiple Wi-Fi networks at the same time, hiCN will do that. hiCN will also propagate content in an optimal way, and make -- because it's anchorless in design, it actually handles all the application level use case of mobility extremely well. We're working on currently on showing how this is going to potentially impact and improve Webex, and we're very excited about this. So keep in mind that technologies like hiCN will be very important for this type of architecture. Okay. So if you want to know more about this, it's really, really cool work. My friend and colleague, [ Sam Samuel ], is running a deep dive session on this, I think, it's tomorrow, and this will be in Hall 8. So look for Sam, Sam Samuel. He's the expert on all this. And you see here how we -- I mentioned the importance of simplified operations, not only you want to handle this from your usual DNA Center, for instance, dashboard. But in terms of checking the system service assurance, this is an example of how we are integrating all the technologies I mentioned, into a simple admin dashboard, so very cool. Anyway. So that brings into what might become available very soon as a new wave of Cisco offers. Okay, so I have a few more minutes. Just to conclude on something, which is really important for us, the fact that it's not just about the technology, it's not just about the business. We actually do innovate for the greater good. And as I mentioned, for the greater good of people, society or the planet. So you might think, well, Guillaume, this is nice, but this is really just corporate social responsibility, we understand you guys are doing this. But it's not a big deal. And in reality, what's really important to understand is, CSR for us is not something we run aside. CSR is truly at the heart of Cisco's day-to-day activity. And most of the projects that we actually undertake, we do that with this sort of conscious engineering mindsets. Very simple. The Internet is great. Can we use the Internet for doing more than just buying more products online or watching more advertising? Can we solve bigger, more interesting problems? So the answer, hopefully, is yes. And when we hire -- when we try to hire new talents, I can guarantee that it's very important to have stronger [ skills ] here. So a quick example, I'll go really quick. As you might have seen, Cisco and Port of Rotterdam are now doing a lot of co-innovation together with a number of partners, IBM, ESRI, and the guys at Port of Rotterdam have a lot of industry transition and digitization challenge to resolve in order to make sure that tomorrow, they run the port in an optimized way, including saving resources, transitioning out of the traditional oil and petrol activities they had, and stuff like this. It's super interesting. It's probably as complex as anything can get, it's like a smart city on steroids, and we are working with these guys, not only on bringing a CTO network, but how we can have all these different networks mesh, actually working together, exactly as I've explained before. So all the 5G, Wi-Fi, wireless and mobility technologies, which I've explained before, we're actually experimenting with some of them with -- in this great living lab. And again, remember, open roaming, this is becoming the full identity federation in the future. Think about the amount of tenants, the amount of companies who need to operate in such a small -- the port is big, but it's, but at the end, a small geography, complexity is enormous. And so there is a ton happening here. One last example, techno-conservation. So under the leadership of David Ward at Cisco, we have done a ton of work in the techno-conservation, especially over the past 18 months, where we've accelerated. We've incubated a full architecture. It's kind of an IoT architecture on steroids, and the goal for us was not just to create business for Cisco, but really to actually help accelerate the entire community. I mentioned Ecole Polytechnique, so we've used our academic relationships to organize the full symposium with the community of folks really trying to help with the conservation of species. We've done a ton of work with partners, like Entity Dimension Data in South Africa, where you can see how we've been developing some advanced video analytics, AI, to literally secure digital perimeter and prevent culture to get into the perimeter of the reserve. But this goes really beyond just a couple of experiments and pilots. We're extending to different countries, different species. We're looking also at how we can protect the ocean. Anyway, so just to give you a feel for where we are going with this kind of things. And again, you have no idea how this is important that what we do makes sense when we're talking with these young talents from different universities, and want to attract them to work with us. So that's it. We discover what's possible. And hopefully, the wider Cisco and you guys will make the most of it. I hope the talk was interesting. Keep in mind, Sam is going to give you a deep dive on the 5G stuff. So check that. We also -- I'll be also, tomorrow on the other theater, around 2:00 p.m., telling you more about what we do with connected cars and autonomous vehicles. I didn't mention that today, there was only 30 minutes, there will be more tomorrow for that. Thank you very much, and have a great Cisco Live!.

What a great innovation talk on the innovation program that Cisco is driving and how Cisco builds a global -- but uses its global team to innovate together with customers and partners for the greater good of the society, projects like CSR projects and that sort of thing, as well as how we -- or what topics are on the longer-term road map. There's incubation things like 5G and Wi-Fi 6. And I'm joined now here in studio with Guillaume Sauvage de Saint Marc, very long name Guillaume, I hope you have a nickname, because otherwise...

I do have one, GSM. That's what my colleagues call me.

GSM. I'm okay call you that? Perfect.

Absolutely.

Perfect. So we've got the man himself, GSM. Fantastic talk. Lots of interesting points. And I guess, you're here to give us a little bit more context for both the viewers at home as well as the people that may have already seen your talk. So I guess the first question, you talked a lot in your talk about fostering innovation, about how that's one of the key pillars that Cisco is driving. And how can Cisco customers, I suppose, get involved with that pillar?

Well that's -- thanks, David, that's a great question. First of all, thanks for having me. Super exciting to be here with so many of our partners and customers in Barcelona at Cisco Live. So yes. So I mentioned in the talk, really, that there is not like a single silver bullet in terms of innovation to engage. So we have a range of things really for customers to engage with us. It can start on one side simply with our DevNet team, they organized a lot of hackathon, so it's a way to get hands on and Sam here with our [indiscernible], our solutions are more and more programmable, which is really an important trend. And Susie Wee and team are leading this effort. This is really a good way to get started, and understand how a given customer can actually leverage our portfolio of solution and sort of program their own business case, and make it like theirs. Other ways to engage, we have a number of -- like representing a number of countries, 14 countries, we have innovation centers all across the globe, and we love to run this co-innovation and design thinking sessions with our customers. So we are usually quite active in the innovation ecosystem across these different countries, so we often meet in one of these events. And from there, we see how much we can help each other. And this can lead to a really very significant collaboration. I mentioned in the talk what we're doing with [indiscernible], for instance, so this is very -- and this is just one amongst others. This is really a significant co-innovation effort, where we really try to work beyond actually just the current portfolio we have and try to incubate, in collaboration with customers and partners, usually, the next big thing for our industry. And this is really co-innovation, right? So we get into even sometimes tricky questions like how do we share IP for co-advancing? But this is what we are ready to do to push the envelope with the -- with our customers.

Absolutely. It's definitely one of my favorite things I think about Cisco is that how we really work shoulder-to-shoulder [ to develop solutions to overcome big problems like these ]. Obviously, you're a Frenchman, quite the name and the accent gave it away...

You can tell?

I can tell. You mentioned in your talk about a partnership with the Ecole Polytechnique. I'd love to hear a little bit more about that? And how that's bolstering, I suppose, the innovation agenda in France?

Yes. And thanks for asking. So this is -- so in general, collaboration with universities and academia is really important to Cisco for a very simple reason, is that at Cisco, we do not have internally a large research lab, such as some of our peers in the industry have. And so for us, collaboration with the universities is not just an option, it's a necessity. So we have research friends and we have a number of programs, which we're doing with these guys. But really, for us, it goes well beyond just throwing money above the fence and waiting for having a Cisco part on the world. It's really a really close collaboration, so Ecole Polytechnique is a fantastic example. We're working really closely with these guys. We have the share for Internet technologies and engineering with them. And concretely, we host more -- well, we've hosted more than 13 interns from Ecole Polytechnique over the past 4 years. We have 4 PhDs graduating together with Ecole Polytechnique and based in our lab in Paris. And what's really important for us is with such deep academic partnership is, this is not only a way for us to source, maybe our next talent at Cisco, but if these guys doesn't stay with us, but they go and work with our customers and partners, it's equally important for us, right? So we want to make sure that across the globe, in a country like France, we can train and we can make sure that the millennial generation of next talents is really at the best of IT and digital technology for the future.

Wow. I mean, it sounds like an amazing program. I wish my university had, had something like that. And sort of changing gears a little bit, I mean, you can't go anywhere at Cisco Live or anywhere really in the industry without hearing cybersecurity, it's such a massive topic, but I think almost every organization and individual on the planet. Now you mentioned, I think, in your talk, a term, I'm going to have look this up because I've never heard it before. Quantum resistance encryption, that sounds like it's very much on the bleeding edge? So explain that for us, please?

Yes. So I'll share a few words about this. So this is a good example of one of the innovation we incubated ahead of the curve. So you mentioned cybersecurity, it's a massive trend across the industry for a very simple reason: there is no digitization without security, right? And this is -- there is a lot of security copycat [ stake ] for us, for our customers, for the great [ geography ] of the industry and honestly, society. So one particular domain, [indiscernible] know [indiscernible] well, is quantum computing. So you might have heard about this one. It's much more speculative, filling the lab -- it's not really unleashed yet in the industry, but it will come sooner or later. And these quantum computing have the property that they might be able to break existing encryptions. And so what we're doing is that we are really working to kind of prevent sort of Back to the Future attack. So we don't want that if quantum computers are available in 3 year, 5 year, 10 years, that it can come back and attack some traffic, which would have been recorded today. It's a bit of a Sci-Fi-type of scenario, but it's actually taken very seriously by some of our customers, no surprise, governments, Ministry of Defense, but also large banks, and customers who really care about the privacy of their customer. And so we've developed solutions, which are not based on quantum technology, but actually will be able to resist to the what we call the quantum supremacy when quantum computing will be available and might present some risks in the future.

Yes, absolutely. It sounds like it's going to be a very interesting topic to watch over the next few years. Now I know you, both you personally, as well as at Cisco overall, were very passionate, I suppose that about making sure that our innovations leave a lasting impact for, things outside of our immediate circle, I suppose. I saw in your presentation, you talked a little about the saving the rhino project that we've been working on, what -- how did we get involved in that? And what was -- or what are the next sort of things to come?

Yes. And this is really important. So as are both phase, can we do something better with the Internet than just watching more advertising or buy more online. And there are really some big problems which we can solve with Internet technology. So conservation, species conservation is one of them. We've done a lot, as you know, with the rhino project and with friends at NTT Dimension Data in South Africa. And we are going to do more. It's not just us. What we're really trying to do. And by the way, with the help of [Audio Gap] great symposium, where we actually hosted the community really active on that, including scientist, [indiscernible], startups, large corporates, active on the topic of conservation. And what we are trying to do is really not just bring our own solution, but enable a wider blueprint for the industry of how we can accelerate solving these problems. And we did a lot in Africa. We've started to do a lot of things in India and other geographies. We had a hackathon back in November there, which was very successful. And it's not just on earth, it's also oceans, and so we're looking into more programs like this in the coming months. So stay tuned, there is more coming.

Absolutely. I'll definitely have to follow that, because I think we've got this amazing technology, and we're going to try and use that power to help solve those big problems around.

And this is a really important way for also, as a large corporation, to attract millennial talent. Because these guys for a really good reason, they don't want just to have a job. They want to know what they are doing actually serves a purpose. And for us, take for good and conscious engineering is really important. And it's actually completely coincides with business. It's not like we are doing this as a side activity. Actually, our day job is also about this.

Absolutely. And just one final question then for you, I've heard that you might have a new boss in town now. So could you give us -- have you heard any insights about how Roland might be shaping the forwards direction of the CTO?

Yes. So Roland has been in charge [indiscernible]. He used to be our Head of Data Center division, a business group at Cisco, and he's now our CTO, my boss. So it's been only a couple of months, but Roland is ramping up rapidly, and you might have seen already. So I mentioned the Ecole Polytechnique partnership. So he was with us last week in France signing this deal, an MoU, for the next 5 years. So there is a lot that we have in flight, that Roland is going to help us accelerate and lend with the different business group at Cisco and with the wider industry. And watch out for a new agenda on our side, because I know that Roland is really interested, for instance, in how we can get even further in simplifying and making our product easier to use and even more robust. So there is some future work which we can help here. And this is just an example. A lot will happen also on the 5G front and the heterogeneous network technologies. And I know Roland will -- does care about this, and I know he's going to push us even more than before on this front.

Absolutely. Awesome. Well, thank you so much for your insights. I really appreciate you coming down to the studio and giving us a little bit of your time, packing us into your schedule, I know it's tough. So -- and continuing on I suppose one of the topics that you mentioned, which is innovation and co-creation, we'll be heading now into the innovation theater, where Susie Wee is going to be presenting about DevNet, her area of expertise. So stick with us, and we'll be right there in a moment. [Break]

Wow. What an amazing action-packed morning we've had so far today, with so many sessions on our compute and IoT this morning, a little bit about CSR just before the lunch break. We're now going to be kicking off the afternoon, shifting gear a little bit and looking at DevNet as a topic. DevNet, in case you don't know, is a community with resources and training programs for developers who want to develop software in conjunction with Cisco or to work with Cisco products. We're going to be heading over to the innovation showcase, which is on the other hall with Susie Wee, a little -- in about 15 minutes or so. She leads our DevNet efforts worldwide. The atmosphere here, though, on the show floor and the hub where we are, is incredible. So we're going to head out to the DevNet zone, where I believe Steve is ready for us with some interesting guests. So we're going to talk about DevNet.

David, you hit on exactly the right word. This is community. That's what DevNet's all about. DevNet is always one of my favorite things here at Cisco Live. As you can see, if you look around, with all the mobs and the crowds that are around here, DevNet is never a dead area. Everybody is always hopping because it's accessible to everybody. It's why -- it's one of my favorite parts of the show. And by the way, if you just turn around, I can wave that you. For those of you who are watching at home, we always like you to know how close things are. The TV studios directly back over here. We're straight across the over on the overhead now. That's even better. I don't even know what I am waving to, but I think it's right up there. If I'm pointing -- okay, great. I'm pointing to the right place. All right. So we're going to see what's new and exciting. We always try to spend a lot of time in DevNet if we can. And I've got Casey Tong and [ Thomas Tyler ] back over here with me to give me the grand tour. You guys are both user experience engineers with Cisco DevNet. Thank you for pushing everybody out of your area so you could walk us around and kind of give us the inside scoop. Really glad to have you guys with us for the show.

I'm good. Thank you so much for having us.

Absolutely.

Yes. Thank you very much for having us.

This is fun stuff, right? All right. So we have been talking about DevNet design thinking for some time. There are going to be a lot of people watching on the broadcast. You don't know exactly what Design Thinking is. Give us kind of the introduction to Design Thinking and then talk us through the chaos that's on the wall behind you here.

Sure. Thank you. So Cisco Design Thinking is really a methodology to solve our problems. So instead of jumping into a solution right away, we always want to take a step back and to figure out what is the user's need, what are the things that are really happening out there. Capture the fact before we define the problem. So once we've defined the right problem, we can start ideating and be creative in software solutions. And afterwards, we can always go back to the user and say, like, "Hey, is this really fitting your need?" So that is something that can help creating more business outcome. And for here, today, we're actually trying to educate and advocate design thinking to our developer communities.

So Thomas, let me ask. Let's pull back to big picture. How is this a benefit to our user community?

Awesome. Yes, it's a great benefit to our user community especially when you think about programmability. When you're really starting to think about these problems that we're trying to solve, these complex problems, how do you think about it from the actual user's perspective? Who's actually going to be using this? So that's where design thinking comes in. Really, how do we actually critically solve problems in a fast and iterative way and really innovate using Cisco's technology.

Cool. Yes, go ahead.

So. I'll give you an example, right? So for instance, in this area in here that you talked about, we have been capturing our user's feedback on what are the top 3 automation capabilities. And they can start voting into it, and in which, they also define the task that they're actually really looking into. In that way, it can funnel back to them, then and say, like, "Hey, there might be some missing gap or maybe there are some areas that we're already doing awesome and how we can ideate and create more valuable content to our users."

If somebody asked me how to get a chance to get started with Design Thinking, what are the first steps? How do they get involved with that? And how do they let everybody know, yes, we want to bring this on board?

Awesome. Yes. So there's multiple ways. Especially if they're here at Cisco Live, please come by the booth. During the week from 10:00 a.m., and then also at 3:00 p.m., we're actually doing some design thinking workshops, really hands-on on what is design thinking, going through all the different methodologies. But if you're watching online, go into developer.cisco.com/designthinking, gives you all you need to know about what is design thinking. Shows you what events we're kind of coming to.

Yes. For those people who aren't here at the show, where do they go? So they're going to go to the website. But in terms of coming in here, what kind of a story are we going to be telling them?

So this is what we're going to go through. We'll be walking through them some of the methodology of design thinking. We'll be guiding them through this exercise, have them to get a quick sense of what it is like. And if -- for those of you at home, if you're working with your partner team, partner account team and if you're working with a partner account manager and account manager, I highly encourage you to reach out to them, to talk about, "Hey, how can we start a co-creation and design thinking workshop with DevNet?"

Guys, such a great job over here. This is really exciting stuff. So Casey, Thomas, thank you. For those people that were here at the show, come down and talk to these amazing folks. They're brilliant. They're going to be able to walk you through it, show you exactly what the benefit is to you. Thank you for taking time to talk with me.

Thank you so much.

Thank you very much

And making me feel welcome.

Yes, of course. And that's design think.

I've got a much better sense of design thinking. All right. Keep doing a good job. I'm going to run away from you now, all right?

Thank you.

You follow me, Steve. Come on over because I want you to get a flash all around the booth. There is so much happening here at DevNet. We're going to keep checking in with you all week long on the DevNet front. What I want to do next is talk about certifications. Huge part of every Cisco Live that we do all day long at the show, we are offering infrastructure and application development-focused technical sessions. So what do you want to do? API overview. You want a deep dive. You want a hands-on exercise. You want to learn the best practices or the case studies. We're out here learning about all kinds of things, right? Network programmability, development using containers, blockchain, DevOps, IoT. DevNet is what it's all about, and this is where the certification comes in. It's open to everyone. By the way, to start developing, using Cisco technology, you can get hands-on with everything, every element of the DevNet program. And again, get that face-to-face support from the developer teams. All right. So once you're ready to go, and you're like, "Yes, I want to get certified." You know who you're going to talk to? You're going to talk to Ryan Rose. He's back over here. Ryan, thanks for talking with me. You're a technical program manager on the DevNet developer experience team, right?

That's right. Yes.

All right. So first thing I want to know is we're always at DevNet. We spend loads of time here at DevNet. We always try to bring the cameras in as much as possible and tell the story. What is new and different for this particular event compared to some of the stuff we've talked about in the past?

Well, I'll tell you what, we are here talking about the DevNet certifications, and we announced that at Cisco Live U.S., but we are a month away from those exams launching on February 24.

February 24, baby.

Exactly. I tell everybody that. It's very important. It's also my wife's birthday. So it's a date I can't forget.

Happy birthday in advance. In case Ryan forgets to say it later on, I'm going to take care of it now for you.

Excellent. Thank you very much. But what we're talking about here is how people can get ready? We're a month out. So there's still that runway time that people can use to start getting ready. So we're talking about new DevNet tools that we've launched that are -- or are launching very soon for people to get ready. First, we have taken every single exam topic for all 10 of our DevNet exams, and we have listed that on developer.cisco.com/certification. Then we found every learning lab that every registered DevNet member can take for free to have them start getting ready now for DevNet certification. So all available.

That is so cool, meaning that if you're here in Barcelona with us, you can walk in the door. You can get that early access to the information to now and kind of get the low-down because a lot of the people who are on the screen, they're not here at the show with us. They don't have an opportunity to walk in the door, but they still have access to that early information and they can begin the ramp up at this point.

Exactly. In fact, every single person that has signed up at developer.cisco.com, all you have to do is go into our certification pages and you'll find all of those exam topics line-by-line. We're not keeping any secrets. We're letting you know what we're going to be testing you on. And what's great is, is we have found, like I said, every existing learning lab that will help you start getting ready. And if you're starting at 0, we have a plan for you. If you think Python is just a snake, we have a learning lab for you. So that's been great. We're also talking about 2 other big things that actually Susie just got done announcing on stage. The first is our DevNet associate fundamentals training. This is -- if you like the way that DevNet does training, if you like our learning labs and our sandboxes, well, we have taken a lot of what we've learned and a lot of our skill sets. We've brought in our DevNet engineers and dev advocates and we have built an -- a new piece of training that will help you get ready for the DevNet associate certification that's launching February 21, 2020, so just a short time from now. We are also talking about our new DevNet study groups because we know at DevNet, everyone learns together. And so we want to increase that interactivity between the 500,000 developers we have on DevNet. And so we are launching our new DevNet study group platform that will help people be able to engage, not only with the training that we have, but with one another. So that way, people can learn from each other together.

Ryan, you are so all over this. I'm telling you 3 minutes, you have just gotten such an incredible overview of everything taking place within certification. The theater has been packed all day along. We're in a bit of a downtime for the moment, but that's going to start back up again. Ryan, thank you. Always love these opportunities to talk to see what you guys are doing, to see the kind of leadership that Susie is providing for you and for the rest of the team. It's always such a killer story here at DevNet.

Hey, we're happy to be here. Thank you so much.

Thanks, man. It's been a pleasure to talk with you.

Right on.

Stay with us. We'll hopefully be back to chat with you more. Now we're going to keep talking DevNet, DevNet, DevNet, DevNet. It is the DevNet show portion of the Cisco Live broadcast. But right now, I want to introduce you to a fantastic company. Natilik is guiding their clients on their journey so that they really understand their business initiatives and desired outcomes. So they're helping organizations all across the world today to deploy those key cross-architectural solutions that deliver real value out to their business. I want you to get to know this organization. Check out this VT. It's going to take about 2 minutes. We'll be right back here in the DevNet booth when it's done. Here we go. [Presentation]

Hey there. We're here in the DevNet Sandbox zone, and there's a lot of exciting things going around. I'm joined by Tom Davies. Tom, how are you doing?

Hello. I'm good. Thank you for having me.

So tell me a little bit about the DevNet Sandbox zone work here.

DevNet Sandbox is all about providing our partners and our customers with on-demand development environments for -- across all of Cisco's different portfolio. We've got about 80 Sandboxes people can choose from. We have 110,000 customers on platform, and they push about 10 million API calls through our different technologies and solutions we have in Sandbox every single year.

Amazing. So what are some of the latest releases that people can use? Tell us a bit more about that.

We've got the latest IOx releases on platform that people can use and get into. We've got -- in the networking domain, we've got the latest DNA Sensor release, so 1.3.x, and we've got ACI in the data center realm for our delayed releases of [ PANs ] and customers can get their hands on to.

Okay. And I keep hearing the word automation when it comes to this, right? So what does that mean in this -- why is it important? Why should people care?

Well, yes. We love automation on Sandboxes. We have our data [ center ], of course. And as part of that, we build automation into everything that we do. Our data [ center ] Is 100% Cisco and they have APIs on top of them, and it allows us to completely roll out new changes to our network and our infrastructure en masse really quickly, and we know it's valid and secure through Cisco solutions. So everything we do is automated within our data centers.

Got it. So I can see a lot of exciting things. Obviously, you've got the demos, the arcade. So people should definitely come down here, right?

They should, for sure. Yeah.

And what else is there to do here in the zone? So tell us about -- a bit more about the arcade.

What they can do is if they visit any of our demos or if they visit any of our solutions, they can chat away, make sure they get -- or pick up a little demo token like this and they can cash it in. And if they then put it into -- get their highest score on Pac-Man, they'll pick up a Meraki goodie bag that they can pick up from the DevNet zone any time they come down.

Amazing. So definitely make sure you come down here. And then just in a couple of seconds time, we're going to head over Debbie. Debbie? Susie Wee is going to be doing an innovation showcase, talking about accelerating success through certifications of automation with the new network. I know a lot of -- there's still live attendees are here. They're very excited about certifications. Cisco's talked about lots of exciting new things in this space. Watch this talk and you can learn so much more about DevNet. [ Presentation ]

Hello, and welcome to the innovation talks theater. My name is Toby, and I have the pleasure of being your host today. It's really good to see that everybody has made it here to Cisco Live 2020. There's a lot of us. But together, we're building the bridge to get you to where you want to be so you can make anything possible. Now at Cisco Live, you're going to learn new things, be inspired and create a path to endless opportunities. This week, we're having 14 innovation talks here in this theater, where we will, not only share with you our latest solutions, but also our innovations and best practices. To keep pace with the complexity of rapidly transforming industries, infrastructure engineers and application developers must creatively evolve to continue to drive companies through digital transformation, ushering them to embrace a new way of doing networking. We are excited now to bring up on stage, a familiar face, but with a brand-new title and growing team, Susie Wee, SVP GM of the DevNet and CX ecosystem success team as well as several featured guests to share with you how the new network is accelerating digital transformation. Please help me give a warm welcome to Susie.

Thank you. Good afternoon, everybody. So today, what I want to talk to you is about -- is how we can accelerate your success with the new network. And if we take a look, this all starts with what our customers are asking us for, some of you are customers, what you're asking our partners and Cisco for. They used to come to us for networking and connectivity, and of course, that still happens. But as people's businesses have grown and their networks have grown, then what happens is our customers started asking us different questions. They started to ask us, "Can you help me automate my infrastructure?" Automate, automate, automate. And can you help me use my infrastructure to solve business problems? And that's an interesting concept. So the question is now what we have are a technology transformation underway that makes everybody want and need automation. And then there's a business transformation, and this really impacts the role of IT and infrastructure because the infrastructure can be used to solve and drive and grow business. So if we take a look at what makes this possible, it's because the new network has entirely new capabilities. The way that we built networks, 5, 10, 15 years ago is different from what we can do today because now the network has new capabilities. It has intent-based networking, multi-domain networking. It's programmable. It has APIs, which supports DevOps, workflows and automation. And then application areas like IoT and Edge computing and cognitive collaboration come underway. And technologies like AI and machine learning and security start to get built into the network and not done separately or on top. So when you put all of these together, you have an entirely new set of capabilities that you can use to literally drive new business opportunities and business growth for your company and to drive great customer experiences for your customers. Now first, let's talk about a few technology trends, and we'll call these the ABC tech trends for 2020 and beyond. And as we take a look, the first one, a, is about using automation, plus AI, to empower people. We hear about automation a lot, and that makes some people worry. Like if you have a lot of automation and AI, does that mean that I don't have a job anymore? What does that mean? So let's break that down a little bit more. Automation can mean a few different things. It can be making some operations autonomous to where you don't need a person, where things can be done by themselves. But also, automation and AR are very much about these next 2 categories. So one is that it's about assisting humans to do things at scale. So you could roll out configuration changes, and sometimes, we get errors and it's manual and it takes a long time. So automation can be used to help assist humans to accomplish these kinds of tasks. But in addition, automation and AI can be used to augment humans, to augment capabilities that you couldn't do manually. So for example, if you take a look at Cisco's threat intelligence portfolio with security, we can be actually measuring threats and collecting threats through Cisco's collectors across the world. So we know threats are going to happen and then protect your business from those threats before they get there because we've seen it in other parts of the world. So that's a place where you're augmenting a human capability by using automation and AI. So the other thing is that we feel like automation will -- things more machine like, or dehumanize, but we work with customers like Starbucks and the way they view it is that companies will personalize customer experiences using AI because you'll know more about your customers. And AI will actually enhance human connections not take them away. So what this allows us to do is accelerate business with the infrastructure and do things like automation at scale, gain insights and intelligence from the infrastructure to drive business and customer experiences and drive business outcomes. So next is b, let's take a look at next is driving business success with cross-layer innovation. So cross-layer innovation. Let's look at cross-layer technology innovation. Before, you could innovate by taking a look at each area and driving it forward as fast as it could. But in this next generation, a lot of the opportunities are basically looking across these layers, not looking at connectivity, data and devices separately, but how do you look at them together to create the experiences you need next. Networking and security. Instead of looking at them separately, how do you innovate with networking and security together? Applications and infrastructure, typically done separately, but now the innovations come from driving infrastructure and application performance together and putting together business, technology and the user experience because the technology can enable new experiences that can drive entirely new business models and allow companies to compete. And if we take a look at this, then what happens is, in the old model, the infrastructure, the IT teams would provide the infrastructure to provide the best connectivity and compute they could. The application teams would write the applications and hope they run on that infrastructure. And then the business teams would go off and develop their business models. But now that the infrastructure is programmable. Then what that does is allow modern applications and cloud applications to use that infrastructure and now that the network is programmable, you can do net DevOps type models as well and include the network in that cycle. And what that allows is entirely new experiences to come together to drive business. When you think about knowing if somebody walks into the store and connects into the infrastructure and giving them the best experience that you can. And so let's take a look at this, where you take that programmable infrastructure and you start solving people's business problems, like how can I make my workers give a better experience to my customers? How can I connect up my stores and branches? And as an example, we have a customer here in Europe, Intesa Sanpaolo, a bank, a global bank that serves many customers, and they are a 500-year-old bank, and 500 years old is a long time. Now they have customers who like to walk to the bank every day to do their banking. And they need to respect and treat those customers. And then they have new customers who are only going to do their banking through their mobile phones, and they need to help those customers as well. So as they put it together, what they did was they brought together their IT teams. They brought together their business head of bank branch offices. They brought together their customer support. They used APIs into our technology to then use the infrastructure to solve business problems and do this by having these teams work together. So that's a 500-year-old bank, modernizing their experience to best serve their customers. The final trend I want to talk about is called community-led innovation for ecosystem success. So what we know about is if you think about community innovation, well, think about software. So we know in software, there's models of code sharing, using tools like GitHub and people collaborating to create software tools that can solve bigger problems together. Even the area of AI has become more democratized and it has community-led innovation because what you see across the ecosystem is a device company, can optimize AI algorithms in the chips. And meanwhile, data scientists can develop the greatest AI algorithms and then a developer who's writing a web page web application can use 3 lines of JavaScript to embed an awesome AI or people counting or object detection algorithm into their code. So you don't have to be a data scientist now to innovate in AI. So that's community-led innovation in AI. And the great thing is that networking, because now it's based on software, is going to this model as well. And what we have is DevNet Automation Exchange, which is a tool that we have of curated software that's created by our community, our community of network experts, CCIEs, software developers, infrastructure developers, app developers doing software infrastructure. So they are coming together to create best practices and create code that actually solves the automation and the network use cases that people want. So it's one thing for Cisco to have a bunch of products that you can use and that are programmable. But now what's amazing is the innovation that will happen as we're writing code to solve different use cases on top of that. And we're helping people walk, run and fly with networking and solve these use cases that help you get visibility and insights, go ahead and then push security policies and then evolve to be able to use the full DevOps workflow for optimization. And so as we build up this repository, that's really bringing innovation in a community way to networking. And now what we want to do is -- that's great talking about the trends, but let's see it. And with DevNet, we have a see it, learn it, code it approach, and I would like to invite up Mandy Whaley and Ashutosh Malegaonkar to show some innovations that we have in making it real.

Thank you.

Great. Thank you.

All right. Thank you so much.

Hey, Mandy.

So the new network helps us create new experiences and deliver new outcomes. And that's what Ashutosh and I want to share in this see it, learn it, code it section. I want to start with a fairly common situation, a major retailer has stores across Europe. Let's say, they're looking at bringing up a new store in Berlin. They also have their data center in Frankfurt. Now we're going to look at bringing up this new store, and we know that we want to do it in a repeatable way because we plan to do this very often, and we want to do it as efficient and quickly as possible. But there's some requirements that we need to cover. We need that connection from store to the data center. We want to be able to quickly deploy the local network at the store with a very standardized wireless configuration. And then also at the store, we're going to have local applications running and we need to be able to configure the policy for those applications so they can use the data center services. And most importantly, we want to do this reliably, repeatedly and in a way that is scalable. We want every store to be configured in the exact same way. We want to send the minimum of people on-site to do that store standup. And we want to be able to get it up and connected and running as quickly as possible. And that leads us to automation. So I'm happy to share with you this multi-domain automation demo. Let's take a look at the products that we're going to use to make this happen. To connect the store and the data center, we'll use Cisco SD-WAN. We're going to be using ACI to configure the policy for those applications that are running in the store, and we'll use DNA Center to help with the standardized configuration of the wireless network and also to help manage and deploy the local network. And then we'll be using UCS, 4 of the applications that are running in the data center and the store. And at the end, what we want is a connected store up and running all of the applications and servers that it needs. So let's take a look at how we can do this. We're going to use a couple of additional tools. One of those is called Action Orchestrator, which is a workflow tool. We'll also be using GitHub for our single source of truth, and also WebEx Teams to communicate between the 2 teams that are involved in this standup. And most importantly, we're trying to eliminate copy and paste. No copy and paste from Excel. No copy and paste from Notepad. Don't copy and paste your configs around or your IP addresses. So we're working to move from that single source of truth and do everything in an automated fashion. So let's switch over to the demo and take a look. All right. So this is Cisco Action Orchestrator. It's a work flow tool where you can build up steps that call APIs, that call custom Python scripts that you've written. They can call pretty much anything you can containerize and plug in. We're going to start this off running. All I need to give it is a name of our store. So I'm going to call it DevNet Zone Berlin since we're bringing up that Berlin store. I'm going to start it off running, and you'll see that it starts running, some of the steps turn green. Those have been completed. The blue one is the one that we're actively on. And we also have this WebEx Teams room connected to it. So as steps are completing, we're getting alerts in our WebEx team room. This teams can see how it's advancing and we're off getting back configuration information about how those different services are being configured. So we're going to let that run and we're going to go back to the slides, and I want to talk about some of the APIs that we're actually calling in those workflow steps. So to -- we can go back to the slides. So to connect the SD-WAN connectivity, we're going to be using the V-managed APIs. We'll use an API call to get a list of devices, and then we're also using templates. Templates let you create a template that has specified ports, protocols, define it and then attach it to multiple devices. So we'll create a template for our store and we'll be able to assign that to all of the routers at our store. For DNA center, we're going to use the enterprise SSID. This is one of the new intent APIs. And on this one, we pass in some configuration information. One of those would be our store name, which could be used as the SSID name, things like security level, the pass phrase we want to use, if we're enabling fast lane and different features like that. And this will start off the workflow to stand up this SSID. And then for ACI and UCS, for UCS, we're going to use the Python SDK, and we're creating VLANs and then also creating that new tenant in ACI using the ACI SDK as well. And then after those are created, we actually need to get the connectivity going by updating the vNIC templates and then setting up the application profile, that endpoint groups, using, again, the ACI SDK. All right. So we're going to check back in on our workflow and see if we've completed, and we have. We've got success. That's always exciting to see in a live demo. And you can also see in our WebEx Teams room that we've had -- everything has finished deploying and we've got a message with, "Here's our server. It's ready to be used." I did want to dive into one example, deeper in the workflow. We'll take a look at the DNA Center. So this is the child workflow that's creating that, and I want to look at one specific API call. This is the API call that calls the intent API to stand up the SSID. And you can see, here's the configuration data that we passed in. Here's our new store name that we put in in the demo. So everything ran. Everything's configured, and now we're ready to start doing interesting things at our store. So we'll go back to the slides. So with this workflow automation, we've got a standard repeatable and also self-documenting way to stand up these new stores. We can send a very minimum number of people to the store to do the standup and they can work easily through WebEx Teams with the -- with people back at headquarters. We've accomplished our 3 goals. We've got our store connected and compute-ready, and now Ashutosh would like to share with you some of the kinds of applications you can then run at the store.

Thank you, Mandy. So if you can switch to the camera. So how cool is this, right? I mean, this is a live WebEx meeting going on right now and I am wearing a Google Glass. What this is showing is the type of applications that we can actually see in the application space in a store or in the retail space. So Mandy, like, if you can just wave, like if you're standing there, like -- so this is an actual call, right? So this is an actual meeting that's going on and you could be talking to an expert remotely. Now the things that we have done in this is -- if you can switch to the slides back, is like we've started seeing a lot of augmented reality or hands-free applications in the IoT space. But what we also see is that retail or health care is also asking for use cases, especially in health care, where doctors are doing operations in the OT and they want to actually see what's happening while the operation is going on. So these are some of the use cases where hands-free is needed. Now I lead a group of Co-Creations in DevNet, and we get to work with our partners and strategic partners like Google. And one of the projects that we are working on is the Google Glass project, where we have integrated the WebEx teams into the Google Glass. So what this helps is it really helps the IT engineers or it could be customers. It could be the store manager. But in this case, like Mandy talked about, a store bringing -- being brought up. Now it -- on the floor, you could actually have some issues. So let's say that I'm an IT engineer. I wear this glass and I'm able to actually show the problem to the expert who is back in the office. So the way this thing works is that there is a registration process. And for this, what we've done is we've used the WebEx teams APIs as well as the security APIS. And the reason the security API is needed is because to make sure that this glass that I have -- I'm wearing is actually me. So I'll get a dual multifactor authentication coming to me. I say, yes, and then the glass is mine. So that's the registration process. And the second one is the actual making of a call. So in this case, what I'll do is -- if you can switch back into the video. So here, like I'm just showing you like if I first start, it starts setting up the device. And like you bring up a QR code, and at that point, it will start registering the device. And that here, it will say that the registration is successful. The glass is under my name now, and then it'll say, scan a QR code. Now think about it, that if you're in a data center, you could have a serial number and you can actually look at that serial number and know which expert to call immediately. So in this case, like we actually made a call -- after the call is made, what you can do is this is a remote expert who's looking at it. What they can do is also share content back into the glass. So sitting here, if they share a diagram, like in this case, I'm going to show a diagram that shows up, the remote expert is actually showing a diagram and they're telling me like, "Okay, this is the problem that you need to fix or change the cable from here to here." So this is the kind of application that you can start working on. So in conclusion -- if you can actually switch back to the slides. So in conclusion, right? I mean, one of the things that we are seeing is there's a hands-free experience that we want our customers to start having. The WebEx teams integration and the dual integration are pretty key for these kinds of applications. Thank you.

Thank you. Thank you, Mandy and Ashutosh. So as you can see, what we're doing is making this technology real and bringing it to life, and there's tremendous opportunities ahead. Now in addition to the technology trends that we talked about earlier, I wanted to talk about some workforce trends because at the end of the day, this is about you and your careers. And what's interesting is this transformation that's going to the increased power and the technologists. So again, there's automation, but it's really about the expertise that becomes important. And because technology can drive so much business, that combination is important. The second is that CIOs are going to be looking to developers and technologists to let them know what are those latest tech trends that I can use to provide value to my business. And also developers and technologists will have greater influence in buying decisions and business decisions. So we want all of you to be prepared to step up into that role. And I want to talk about some career success that we've had from our community. So first, [ Andre Elhart ], who's at Dimension Data and NTT. And basically, in 2014, she jumped in and earned her CCNA and CCNP. And then she jumped into DevNet and attended a Cisco DevNet Express in Berlin. She attended a Cisco Live, started presenting her demos there. She organized the DevNet Express partner event and then went on to become a DevNet creator and has gone on to build practices and actually train people in our company about DevNet and automation. And throughout her career, she's grown to actually rise and train others on automation practices and now help the entire workforce transform across Europe. Let's also take a look at [ Matias ]. [ Matias Prokop ] from Natilik, and he's been involved in Cisco Networking Academy and first started touching Cisco there and then earned his CCNP and earned his CCDP, and then became a Cisco partner and hosted a Cisco partner DevNet Express event with their customers and presented at Cisco Live and became a Cisco champion. So through this, he's worked in many companies. And now is at Natilik and is driving their practices as they bring automation into their business practices for their customers. I want to welcome -- stand up [ Matias ] right here in the audience. [ Andre ], yes. Excellent. And it shows you how -- what we really care about is your expertise as you're building up these capabilities. And we're hoping that as we help you with your career success, that you also become our customers for life, especially in this field where technical expertise matters, and we're committed to helping you succeed. And if we take a look at this, then, again, it all comes to how we can help you build your capabilities for the new network so you can be successful in the years ahead. As you know, in DevNet, we've provided lots of resources for you through the community, most importantly in ways for sharing code for having learning labs and getting hands on with different APIs. And also, what we're doing is really looking at this transformation that brings together the world of infrastructure engineers with the world of software developers. And those of you who are here at the early stages of that transition are going to be leaders in this new and emerging area. And if we take a look at how you build your IT team or your technology team of the future, what we find is that you need that combination of infrastructure engineers and software developers or, more specifically, a combination of infrastructure skills and expertise and software skills and expertise. And with that, we have new certifications. We have a new CCNA, CCNP, CCIE and CC specialist certification. And in addition, we've launched entirely new Cisco DevNet certifications to certify your software capabilities. And if you take a look, we have 10 new DevNet certifications that our DevNet associate DevNet professional plus 8 technology concentrations to really get you going and be able to work in new ways. And what this does is provide you for entirely new job roles like network automation developer. This was not a role that existed in the past, but it's a role that exists now because of the capabilities of the new network. So you could earn your DevNet professional and then combine it with a Cisco specialist in enterprise core, a DevNet specialist in enterprise automation and in DevOps, a powerful set of capabilities to make you a network automation developer. Another role is the web scale engineer. The web scale engineer, now that you have entirely new levels of networking in your business, not only for web companies, but for any company that has a web scale infrastructure. So you'd combine that DevNet professional with data center automation and programmability with ACI engineering expertise and DevOps. And this starts to get to be a very powerful combination of skills for a new role that's emerging. We've also announced, for partners, a new DevNet specialization to recognize the partners who have built up the capabilities to offer DevNet-type solutions to their customers because customers have asked, "Which are the partners that can give me the new network and all the promise that's provided by all these new capabilities?" And the DevNet specialization will provide that differentiation for those partners. And with these new certifications, the new certifications are available for people on February 24, 2020. February 24. And in order to help you prepare, we have 61 new training courses that are supporting the new certifications. These are available, some available in January. The rest are coming in February, and this is how you can get started now to learn about these new capabilities to take you into the future. And also, if you wanted to learn more about the DevNet certifications, you can go to developer.cisco.com/certification and look at the exam topics. And alongside on the right side are the 3 DevNet learning labs that can go alongside and help teach you some of those skills. So that's a great resource to get you started today. And in addition, we have some new DevNet tools for you to use, which is there's a new DevNet fundamentals training course that will be released in February 2020, next month. And what this does is give you a next-generation learning experience where you have an interactive coding experience and coding environment so that you can practice as you go. And it connects into a built-in integrated lab so you can get hands on with the APIs and the technology as you learn. Now also what we heard is that people have started investing in study groups. So they've started study groups to start studying for these new technologies and to start studying for the certifications, and they've done it on their own. So we've listened to them, and then we've created a new DevNet study group platform to allow an online community platform for a study group leader who wants to come in and go through one topic, go through another topic, use our learning labs to study for these certifications. So this is available for alpha users right now if you want to go and take a look. So -- and then it will become available premium offers in February. So go ahead and start that now if you have a study group that you'd like to lead. And then finally, what I'd like to announce is that we want to recognize those of you who are taking this leap into the DevNet certifications, and you're being the leaders in your field. So we are announcing that the first 500 people who earn any DevNet certification will be recognized as the DevNet 500. And so what you have the opportunity to do is to be the first ones to receive that DevNet certification. And we're doing that to recognize you, but also to help you and to partner with you as you become leaders in the next chapter of your careers and as you lead the power of the infrastructure in driving new businesses. So I want to once again thank you for the investment that you've made in Cisco and let you know that we're committed to helping you in your careers and your businesses, and we appreciate all the effort that you've put in and given to us. Thank you.

Welcome back to the studio. What a great talk by Susie Wee and her crew of the merry DevNet musketeers, I guess. She's just ended on the topic at DevNet certification and the DevNet specialization, and we're here to dig into that topic a little bit further. So I've got a really great guest here today. Welcome, Chuck Stickney. You're a business development architect for Cisco DevNet. Thanks so much for being on the show.

Thank you. Glad to be here.

So for some people that maybe are not as familiar with DevNet and with partner programs in general at Cisco, what is the DevNet specialization in itself? And why is it important for partners?

Sure. We view the DevNet specialization as being important for recognizing partners. Susie mentioned the ability to program into the new network. We want to recognize, not only customers and practitioners that have the certifications, but companies that have the ability to deliver and execute on that message and to be able to deliver those solutions for customers, leveraging programmability and automation on top of Cisco APIs and Cisco platforms.

Awesome. And what kind of partners would be potentially interested in this new specialization?

We built this program to, of course, focus on our Cisco channel partners but we also want to focus on nontraditional Cisco partners. So we know there are many software partners in the community that they've never been able to have a relationship with Cisco because they simply don't sell Cisco product or services but they understand APIs, they understand programming and want to be able to deliver that both to customers as well as existing channel partners that have not created that type of platform. We -- this program will allow those partners to be specialized and recognized for customers who only focus on software and also for partners who wants to be able to leverage that for existing channel partners to deliver those solutions.

So it's kind of like a 2-tone sort of program. One...

Very much.

One side is for existing Cisco partners getting into software and one is for Cisco -- sorry, software partners getting into Cisco.

That's exactly right. Exactly, yes.

And what can partners do to prepare for a DevNet specialization now? I saw Susie put a list of courses on. Is that all they can do is their workshops? What else is available?

Yes. So like all Cisco -- or all Cisco specialization programs, we base that on the Cisco career certifications. So the first step that we always encourage folks to do is begin studying for the DevNet certifications themselves, the study courses. Susie just announced the class work that we have, the 61 courses that are coming out. Some of those will be traditional instructor-led training and some of those will be electronic training on the DevNet portal and through learning at Cisco. So we encourage our partners to go ahead and start taking that curriculum and getting themselves studied up, skilled up and certified so that their [ individuals ] are prepared, but also to focus on what their programs look like internally, making sure they have a good business plan around their DevOps practices and the go-to-market strategy for how they want to start to deliver Cisco services on software.

Awesome. And all those programs and the resources that are available, where is the best place find all those and so they can get cracking, I suppose, on the production?

Absolutely. So a couple of approaches for that. So developer.cisco.com is our portal. If you're new to DevNet, go to /startnow. That's the program -- that's the place where you use to get all of the information, learning tracks that are specified to where you sit in the world today. So if you're new to software, we have tracks that focus on taking a network engineer and allowing him to get into software. If you're old hat on software but new to Cisco, we have tracks for you to use to learn about the Cisco pieces of it and apply software to it. As you look to engage in the partner program, developer.cisco.com/partner, that's our landing page for everything related to the Cisco DevNet specialization.

Awesome. And if the partner is going to put in all that work, obviously, they're going to be getting something in return. What are the key sort of benefits for a partner if they're going to undertake the specialization?

Right. So some of the benefits we look for is we know when we launched DevNet 6 years ago, we built it on a community approach. So we want to make sure that we expand that community to the partners themselves, for the partners to be able to integrate and work together amongst themselves, but also to leverage the Cisco -- the DevNet platforms and our exchanges to be able to advertise the -- their capabilities inside of that platform. So again, it advertises to that community. We also look to let -- open up an ecosystem to be able to advertise what they have inside of that as well as to get into more internal access to Cisco resources, to be able to drive what they see from the customer to be able to bring that to our business units and help to leverage that.

Awesome. Perfect.

And I think I got lost in that question. So I'm sorry.

Not a problem at all. I'm sure if there is more questions around what benefits, et cetera, are available, it's all going to be on developer.cisco.com. All the information is there.

Absolutely.

Yes. Thank you so much for your insight there, Chuck. We are now going to be heading over to the DevNet zone. And I think Steve is still roaming the floor, and he's got another great guest for us there.

I never stopped roaming, David. Basically, roaming is all I do. Thanks for throwing it over. Great interview there with Chuck, by the way, as well. We appreciate it. So I'm hanging out. We're back in the super-exciting DevNet zone. So much going on, but I've got Ashutosh Malegaonkar here with me. How did I do on the pronunciation?

It's perfect.

Not so bad, rock and roll. May I have you hold that up just a little bit?

Sure.

You are a principal engineer for Co-Creations...

I am.

Here at Cisco DevNet. So do us a favor. Tell us a bit about what Co-Creations is and how it works.

Yes. So Co-Creations is the arm of DevNet where we actually work with our customers, partners as well as strategic partners, like Apple and the Googles and the NVIDIAs of the world. And what we do is we try to do like innovations. We try to do like step-by-step process, where a lot of our customers are saying, "Hey, we know that this product has APIs. We know like we have a problem, but we don't know how to connect these 2 together," right? So what we do is we actually come -- bring them together in our workshops. We like tell them like how, step-by-step, what needs to be done, and then that's how we can start making them successful. So currently, like we are working with a lot of our customers. We work with Visa. We work with Starbucks. We have worked with Target. So like there are a lot of good customers as well as like our strategic partners are Apple, Google and NVIDIA. Now here, what I'm going to show you today is, like Patrick on our team as well as Adrian on our team, they're going to show you like 2 demos. The first one is our partnership with Google, and he will walk you through the demo right now.

Fantastic. Let's head on over. We're going to weave Patrick into the conversation here. How's it going, man?

Good. How are you doing?

Good. Nice to have you. So I'm going to have you here on the mic with me. Ashutosh just kind of set things up. So what are you going to do? You're going to walk us through the demo here?

So yes. So we have an integration that we've built out with WebEx and Google Glass that allows anybody that has a Google Glass device to make calls via WebEx.

Very cool. All right.

So what I'm going to do here is I'm going to actually scan a QR code that's going to actually set up a WebEx call with myself. So bear with me 1 minute here. Okay.

See? We're all product. We'd like to think we're human. We're not human. We're product. It's the nature of the beast. Are we online? Are we good to go?

Sure. I'm actually calling. And you can hear it actually starting to ring, and you can see here that I have an incoming call from myself. So I'm going to go ahead and accept that. And so this is going to bring me into an actual live WebEx call. You can see that -- you can see what I'm broadcasting from the Google Glass device. So the use cases for this are typically centered around remote assistance. So imagine myself being an amateur network IT professional and I need help racking and stacking some network equipment. I could call a remote expert and I could get live diagnostics remotely with help.

Very, very cool. Thanks so much, Patrick. I appreciate it. Let's bring the camera back on this way. And Ashutosh, we're going to -- I know. We get stuck in the humanity. This is Adrian back over here on this side, Adrian? Thanks so much.

Thanks Steve [indiscernible].

Thanks for taking the time. All right. So what are we showing on this side?

So we're showing actually here a demo based on Cisco Cyber Vision, a product that's been just announced, right, here at Cisco Live. So what we have here, we have a Cisco IC3000, right, running a Cisco Cyber Vision sensor. And to our IC3000, we have connected our own -- you see here, DevNet robot.

What is his name? Have you named him?

Not yet.

You haven't named it yet, all right? You've got like 2 more days to name him. So I'm going to rely on you guys.

We're still working on that. So we have the robot attached to it. So connected to the router, the router has the Cisco Cyber Vision sensor running on it. And we've developed a mobile app using the Cisco Cyber Vision APIs, right? So with this, we can actually detect, based on the traffic that the robot generates, Cyber Vision, the text -- the traffic captures it. And then through the API, we gather all the data. We save it in a [ feed ] stack. And based on that, we build a mobile app, right? So here, you can actually see. On -- we turn it on. We can move the robot. It's going to get detected. As it generates traffic on the network. Right there, you see.

Yes, yes, yes.

It gets detected, and then you can actually also see that one of the components, the firmware on it, is actually outdated. We'll just give it a second here.

The beauty of live theater, kids. Here we go.

Exactly.

Well, as people are down here, they're going to be able to come by, and they're going to be able to see it all operating in person, right?

Exactly, yes.

And you're here with them all week long, and so people can come right in and then ask you questions?

We're here all week long. Yes, more than happy to help everybody.

Fantastic. Adrian, thank you so much. I appreciate you talking through it. Hey, Ashutosh, look at you, you crept right up on my left. That's great. All right. So we're going to take a little walk over to this side. Walk us through exactly what people see when they come down and why they really need to get in with Co-Creations.

Yes. So the reason they want to get into Co-Creations is because we have like 2 modes of like engagement. The first engagement is called a workshop, okay? And in the workshop, we can take a problem statement from them and make sure that we can actually do like design thinking sprint with them. We can actually like create a recipe for them. So that's the first one. And the second one is that if everything goes well, what we can do is we can actually like create a project for them for 1 quarter, okay? And we engage with them, but the end of that quarter is a proof-of-concept that the customer is having in their store, okay, or in their office. So that's one of the differences where like the prototype is pretty cool because that's how like they can know that the value for what they're doing is working in that environment because I can show a demo anywhere, but it doesn't help the customer.

Absolutely, absolutely.

That's what the power of Co-Creations is all about.

That's fantastic. People can find out about it here at the show. And again, if you're not here at the show but you are turning into the broadcast, we're going to give you all the different ways that you can get to Co-Creations. As you can see, we've been taking a little slow wander through the center of the DevNet zone. We're actually going to continue back to this side. In fact, Steve, swing it around this way. There we go. We're going to leap right in, my brother Zane. You're all here. You're holding up -- I was going to give them a high five. I'm not going to give him a high five because he doesn't have a free hand right now. But what? Oh, yes, there we go. Fist bump? Here we go. We'll do mic bump. It's even better. Boom, there you go. So take over from me at this moment. Tell us what we're checking out on this side, brother.

Yes. So, hi, guys. So we are over here, we're still in the DevNet area, but we are over here at the multi-domain. So I found a really cool person [ to tell ] you. So let's go. So we have the amazing Matt. Matt, introduce yourself.

I'm [ Matt DiNapoli ]. I'm a developer advocate with the DevNet program.

Matt, right, we have multi-domain mentioned, so many times today, but what is it?

Really, what we're trying to do is spread the activities of engagement across multiple Cisco platforms. So if you need compute services, you're going to deal with UCS. If you need data center networking, you're going to be dealing with ACI. If you're going across multiple sites, you're going to be dealing with SD-WAN. And then within the enterprise itself, we're going to be working with DNA Center. So being able to deploy services that cover all of those different platforms is really what multi-domain is all about.

Fantastic, Matt. Now why is that important for our customers?

Because there are all of those things that need to be worried about for developer usage, for internal network usage, and so we need to worry about them because that's what's being used. And so if we're in a self-service situation where things need to be deployed and spun up more quickly, we need to find out ways to automate across all of those platforms in that multi-domain fashion.

Fantastic. Now for all the Cisco Live attendees out here today, where can they find out more about multi-domain?

Actually right here, we are running a demo that shows literally all of those platforms that I just mentioned in action, being deployed automatically through an application that we like to talk about called Cisco Action Orchestrator. It's kind of the glue that stitches all of those interactions together with those platforms.

Fantastic. So guys, if you want to find out more, get yourself down here to the multi-domain section, and Matt will show you how to do it. Matt, final thing and just to finish up here. What are you most looking forward to at this Cisco Live?

Just everyone attending my sessions. I have a number of them, and I really like to teach people how to integrate with Cisco platforms, and it's really exciting for me to inspire people to do the stuff that I love as well.

Really selling yourself, Matt. Thanks very much for your time there, and we're going to go back to the studio where Dave is waiting for us. David, what do you have for us?

Thanks, Zane. Looks like you're having a great time out there in the DevNet zone. And I can see that DevNet really is like the cutting edge. It looks like a playground in terms of the different kinds of possibilities that are there, the things that people are trying out. So that is really, really exciting. Now what you do when you've developed your application? Well, you've got to make sure that it actually performs and you can actually deliver the outcomes that you've set out to achieve out down to your customers. And it turns out Cisco has a perfect platform for that also, and that is called AppDynamics. Now we're going to be heading over to the innovation showcase in just a little while. We've got a session called competing on user experience and win using application visibility and business insights from AppDynamics. Now the speaker is going to be a guy called Danny Winokur. You may have seen him this morning on the main stage in the keynote and then also in the innovation talk from compute. And we're heading over to there -- right now to the innovation showcase. Thank you.

Hello, everyone, and welcome to the Innovation Talks Theater. My name is Toby, and I have the pleasure of being your host today. And it's really nice to see that everyone's made it here to Cisco Live 2020. There's a lot of us here, but together, we are building the bridge to make it possible for you to do anything. And at Cisco Live, you'll learn new things, be inspired and create the path to endless opportunities. Now we're going to be having 14 innovation talks here in this theater, where we will share with you our latest solutions, innovations and, of course, best practices. Now today, we will be exploring the world of AppDynamics. And to tell us how to compete on user experience and win application visibility and business insights from AppDynamics, please welcome on stage, Danny Winokur.

Thanks, Toby. All right. Good afternoon, everyone. How are you doing? People hanging in there post-lunch, yes? Good. All right. So as Toby said, we're going to spend some time today talking about applications. And it may seem a bit counterintuitive for a conference that has at least a tendency historically to focus on infrastructure. But as we talked about in this morning's keynote, if you had the opportunity to see it, things are now really starting with the application in a world where we have digital business, right? And so I want to come at it from that perspective, and I'll sort of paint a picture of how we understand what's going on in the application world. And by understanding that, we can actually take the infrastructure and make it much more relevant and better connected to serve the needs of the applications and, ultimately, the business results that drive all of our organizations. So what's going on right now? When we go out and we talk with the largest enterprises in the world, what we see consistently time and time again across every single industry. I don't care what vertical you're talking about. It could be transportation. It could be health care. It could be financial services. What we see is that they find that they are now competing in a world of experiences. These are digital experiences delivered through applications, and there is a bar that has been set by what I describe as the digital design native companies, right? These are companies like Facebook, like Google, like Uber, that began their life in the cloud, in a digital domain, and they approached it in a way that was design-led from the very beginning. And so they created an expectation among users of simplicity, of speed of update, of agility and a beautiful design so that things would move quickly, be responsive and easy to use. And we all have come as individuals to be accustomed to those kinds of experiences. And it doesn't matter whether we're in our role as an employee at a company using an internal application or whether we are a consumer interacting with an organization that might be a vendor or someone that we're working with as a customer. In both cases, we expect those applications to be flawless. And what we see time and time again is the companies that figure out how to do that and do it well are the winners. They steal market share. They steal revenue. They steal market cap in their stock market valuations away from the companies who are failing to keep up and failing to compete in this new world of digital experience. Now this is a world that is challenging because what you see is that customers are speaking with their wallets and with their feet, right? 84% of consumers are saying that they have experienced problems with their digital services, and half of them would actually be willing to pay more for a product or service that delivers a better experience than their competitors, right? So they actually will just move and go to the other thing. This makes it very, very challenging. And it puts a burden not only on the application layer, but it also places a burden on the infrastructure, because the infrastructure is what the application depends on in order to run. And so the technologies that are being used increasingly by development and operations organizations in order to deliver these world-class experiences need to not just include application technologies, but it also needs to include all of the layers of the stack that are down the stack and that the application depends on in order to deliver the full experience. So what are we seeing happen with the technology? We're seeing a fourth new generation of technology taking hold across enterprise IT. It's what I'm referring to here as cloud and microservices technologies, but it follows on the heels of what I would say were the 3 major prior generations of IT technology: the mainframe, client server and web technologies, right? And the question you might ask is, well, why? Like what is it that is brought about the advent of cloud and microservices? And I would argue that there are a few different things. One, obviously, is that technologies continue to evolve and grow, and there's new innovation and new ideas for how we do things. But just as importantly is the fact that in order to compete in a world where more and more is being done digitally and where experience is your competitive currency, you need to iterate really, really quickly. Why? Why do you need to iterate quickly? Because a bunch of executives or business planners sitting in a corporate headquarters in a conference room are not going to be able to know what is the winning experience in a digital application. They might think they know, but they're almost always wrong. The companies that have proved this model have done it by actually developing hypotheses based on real user research, implementing their hypotheses very, very quickly into an application and getting it out fast into production and then making sure you have instrumentation and telemetry that gives you data back in real time about how the users of application are using it, where they're succeeding, where they're having trouble, where they're abandoning; using those learnings to reform updated hypotheses, reimplementing those updates into the application and, again, getting it right back out into production. And then round and round you go in an iterative loop. And the companies that have succeeded in perfecting the technologies and the operating model to iterate quickly through that loop are getting more shots on goal than their competitors. And those shots on goal increase their chances of scoring and their time to success into creating the best experience. That's why we see cloud and microservices. Cloud and microservices takes monolithic application architectures, breaks them down into small bite-sized components that pizza teams can work on, right? Agile, DevOps teams, the size of a team that can eat a pizza. Those small groups can now iterate very, very quickly using agile methodologies, and they can, therefore, run that iterative loop that I just described to get the best winning experience out in front of their users. But -- so that's the advantage, but there is a dark side, right? The dark side is that you now find application estates within mature enterprises that look something like this, right? What do you notice about this picture? It is really complicated. There's a lot going on. There's a hybrid mix of different technologies, things that are spread across a variety of different deployment environments. So all 4 generations of technology: the mainframe, the client server, the web, the cloud and microservices technologies, all mixed together into a jumble with components using every one of those diverse technology stacks. Some are deployed publicly. Some are deployed using cloud technologies privately. Some are deployed using traditional architectures on-premise. Some are still deployed on mainframe for particular things that involve like back-end data processing. You put it all together, and it's not unusual that we see a single application using all of these components where you have front-end components on something like Lambda iterating really quickly on the front end, spanning to some client server components in the middle in the middleware, going all the way back to a mainframe for core data access on some sort of data processing system. And you put it together in one application, and it has to deliver a flawless, responsive, no-downtime experience that you can iterate on quickly to win. That's really, really hard, and it's putting IT under tremendous pressure. So one of the sources of pressure is what I alluded to at the very beginning, which is not just about the technology. It's also about the fact that most IT organizations have historically been set up with different teams that work in rather siloed ways. So you have your infra team that is really focused on the stacks and the workloads that they've traditionally been focused on. How do you build the racks and how do you get your compute and your storage and your network, how do you create instances and VMs, and now how do we expand that to handle the cloud, but usually done in a way that is not particularly well connected to what is going on up at the application layer. Then conversely, you have your app teams, right? And the app team is focused on an abstracted topology, an application topology that has things that are moving around up and above and on top of that infrastructure. And these 2 teams don't particularly have the same common language. They certainly don't have the same tools. They don't have -- they're not accustomed to looking at and using the same data sets in the same vocabulary, and it has historically made it difficult them -- for them to work together, which, in a world that was moving more slowly and where applications were just internal support for the business but hadn't yet become the business. That was okay. They could sort of functionally optimize themselves. For this new world, it's not okay because if they fail to work together, they can't achieve the velocity that is required to win in this experience-driven world. So here's what -- here's how it plays out. Here's what it looks like in action, right, is we have the IT war room. Something goes wrong with an application that is now essential to the delivery of a company's core products and services. You have -- a war room gets created and you have all the different functions in the war room that are there representing the different components, and they're pointing fingers at each other, right? Well, my thing looks good. Does your thing look good? Yes, mine looks good. Well, it must be yours? No, no, mine looks good, too. Right? And meanwhile, over on the other side of the hall, you've got the business people who are trying to make their way in this new digital world of experiences where they can't execute a business initiative unless it is coded into an application and deployed, pulling their hair out. They're like, "Our results are suffering. How on earth am I going to succeed in this new domain when things are constantly going down or there's delays or latency on my pages? My customers are abandoning, and I see the profitability beginning to suffer?" So what does it look like in numbers? It looks bad, right? 48% of downtime incidents costing over $100,000 and 22%, almost 1/4 of them costing more than $0.5 million per instance. We go into organizations routinely that have mission-critical core applications that are going down as many as 3, 4, 5 times a week, in some cases, a couple of times a day. Right? And that speaks nothing to the reputational damage that happens when your application is written up in the newspaper. Your users get angry. They can't access core services that they rely upon. And as the earlier data showed, when that happens, those users abandon, right? And so it's not just the cost and lost revenues at the time, but you actually lose customer goodwill and you get churn. And you now see your business results begin to suffer further. So what do you do about it inside the organization to solve? Well, the problem is that the traditional organization is designed this way, right? You have a business team, a development team and an operations team, and they operate pretty separately, pretty siloed. That is a disadvantage in this world of rapid iteration where you need to get to the experience. Because as we've discussed, a business initiative must now be implemented in code, and developers are now coding the infrastructure that is run by the operations team. So if your business is included in software and your software is encoding your infrastructure that is being deployed by ops, those 3 teams must work together as at least a virtual team, if not an actual team. And they have to be tightly coordinated with an intimacy of collaboration in a model that we're referring to as BizDevOps, right? So we need to help organizations make this change because there are a couple of components to it. One is the human element of it, which is that people have trouble changing. They're used to doing things a certain way. And so you have to overcome that inertia in the human operating model around how the teams actually work with one another. But we can actually help them do that by applying technology. And this is where AppDynamics comes in, right? So what does AppDynamics do? We monitor these complex hybrid, multi-cloud application estates with all of these diverse technologies, and we do it using something that we call the business transaction. So if you saw the keynote this morning, you heard me explain that what a business transaction is, is essentially a pathway through the components of the application estate that together accomplish a key outcome for your end user. They sort of create the building blocks of the overall experience. So it could be applying a discount to a quote. It could be checking out or doing a payment processing, right? Those -- it could be booking a car service, right? Those are actions that together ladder up to create a full application experience, but each one delivers an important outcome for your users. And what the business transaction does is allows us to cut through the noise of monitoring all of these individual components of technology and instead, look at the core unit of monitoring as that outcome-driven experience that your users are having, so that when something does go wrong, it's placed in a context. We understand why it's important, what it is, who it's affecting and, most importantly, how to root-cause it and fix it, right? And so that's what we do in the context of a business transaction. But importantly, one of the other innovations that AppDynamics has brought to market was not only the ability to monitor the technical performance of the application but also the ability to monitor business performance inside the application. Because the application has become the business, it now contains within it incredibly valuable business data. What are the dollars and cents, the pounds, the euros that are being transacted with your customers? What are the most popular SKUs or products that are being put into the cart? What's the conversion rate at the different stages of your user funnel? Whatever your relevant business metrics are, you can tell the system and it will begin to monitor them in real time the same way it does technical performance data, and then allow you to build rich visual dashboards that show you how your business is performing, and places it in a correlated way against the context of technical performance. So as you can see in this particular dashboard, which I also showed this morning, we actually have the business metrics at the top around insurance quotes and loans approved and bill payments. These are essential to the business leaders of the organization lined up against what is going on with the business transactions that make up the back-end, outcome-driven building blocks that make up this application, right? So that we can now begin to understand how the business is related to the technical performance of the application. Now this morning, we announced a third additional capability on top of the business transaction and on top of the Business iQ capabilities that give you the business information monitoring that I just showed you. And this is our new AppDynamics Experience Journey Map. What the Experience Journey Map does is adds that third complementary component, which is a lens through the actual eyes of your end users, the screens they are actually looking at. And it builds using AI and ML technology, a pathway through the app in the form of the actual front-end screens that are seen on the mobile device or in the web browser, and it stitches them together and then actually shows you user abandonment and technical performance on each screen, screen by screen. So now you have an additional lens. You can say, "I understand my back-end components with the business transaction. I understand overall business performance through the application, and now I can combine them on a screen-by-screen basis through the lens of the actual user journey itself." And that allows you to now focus on what really matters most, because it may well be that you see a problem on the back end. It isn't actually affecting your users, and you have different problems that are affecting your users. So you want to prioritize the ones that are affecting your users before you start bothering with more subtle optimizations on the back end that haven't actually had any user experience impact. So this is what allows you to really, really leverage the full breadth of what is possible with AppDynamics, and we're very excited to bring this feature to market. So before I continue, I thought it might be helpful for you to hear from some AppDynamics customers about the value that they're getting, and how they're combining this array of capabilities to run modern experience-driven digital businesses. So why don't we go ahead and run the customer video? [Presentation]

Okay. So hopefully, it gives you a sense for how some of the leading brands around the world are actually leveraging this combination of capabilities to gain the visibility that they need. But just as important as the visibility, these lenses that allow you to actually prioritize and focus across all of this information that comes in with just raw visibility allows you to focus on what really matters most to create a competitive advantage in this experience-driven world. So in the opening, I promised that I was going to make this really, really relevant to the infrastructure. So let me show you how exactly that happens. If we think about the operating model challenges within large organizations, when you drill into the operations teams, those challenges often look something like this. Right? I talked about the separation of the business teams, the development and the ops teams. But now we're drilling into the ops team, breaking it into its sub silos. And within operations, we often see app ops totally separate from infra ops, which is totally separate from net ops, which is totally separate from security operations. And the only way they can start to move in lockstep and move quickly with the business and the development teams to win is they have to figure out how to work first with each other. And one of the things that makes that hard for them is that they're using legacy tools that they've invested in over the course of years and, in some cases, decades. They know how to use them. They're loyal to them. There's an inertia in making any kind of change, and yet those tools are not interconnected. They don't have the same data. They have different perspectives on what is going on. They express them with different vocabulary, different user models. And it becomes, therefore, very difficult when these teams are forced together into a room for them to have a productive conversation around what is really going on because they don't share a single source of truth or a common data model. What we've been doing at Cisco, since the acquisition of AppDynamics, is working diligently toward a vision that we have to actually put these things together in a way that allows interoperability and allows data exchange and allows a common data model ultimately so that these teams now have the ability, still through their tools of choice, but now they can look at a shared source of truth, expressed in a tool that's familiar but correlated on the back end so that the answers that are being produced through each tool are, in fact, the same. What that does is allows them -- sorry, the people then that are using those tools, it allows them to come together in a much more collaborative model where they're working together to solve problems based on facts and shared data. So that vision is a vision that, ultimately, we believe, will allow us to bring data in from all of these different domain-specific controllers, not replacing them because we'll continue to have specialized domain controllers for the network. That obviously have areas that they go way deep in compared to how you control compute or compared to how you're going to control your application. But they can share data into a correlated system that runs AI and ML technologies to produce valuable insights that you can then access and query for the human user. You can also pump them out through APIs on an open platform for integration with third-party tools and services that allow for the automation and the actioning of events that are going to make it easier to manage these large, complex digital businesses. And this is what we refer to as an AI ops operating model, right, using AI and ML within operations to go beyond simple DevOps or sec ops and actually give you automation across the full operation stack with data that is understood from each of the historical silos correlated and turned into something meaningful. So today, we announced another important innovation, which, again, you saw Liz and I demonstrate this morning on the main stage, which is an important step in this journey on this vision that I'm describing, where we've actually combined AppDynamics with Intersight, which is Cisco's infrastructure, automation and management platform in the cloud, so that you for the first time can have your app operations team that is using app dynamics paired with your infrastructure operations team that would be comfortable using something like Intersight, they can actually now have their tools, exchanging the exact same data and producing insights in a shared source of truth that allows them to troubleshoot and immediately solve problems, right? And so that looks something like this. You've got a closed-loop operating model between these 2 historically separate teams so that they can actually start solving problems together much more quickly, and they can even go a step further and actually begin doing cost optimization, leveraging a combination of the AppDynamics application information and the topology data paired with what Intersight is able to see with its workload optimizer across all of the different on-premise and public cloud infrastructure and instances that you're using with cost data so that you can do economic optimization of your application in addition to troubleshooting and performance optimization. Together, you end up now able to go all the way from the very top of the stack with business information and end-user experience through the AppDynamics Experience Journey Map that we launched into the back end of the application down into the compute layer and into the network. And you put it all together and you're able to now have a correlated view up and down the stack across 2 or sometimes 3 separate teams that are operating the full stack of technologies that produce that application. So I had shown this morning, if you were at the keynote, a sort of working example of this with the next-gen financial application, a fictional application that is online banking, and financial services. So you've got your insurance quotes, your loans approved and your bill payments, and you can see that there are warnings coming up here, but I can now just simply click within that warning for the $450,000 dollars that are being produced in insurance quotes and say, "Hey, I want to explore this further because I see below in that prior screen that there were some problems in my business transactions, but I don't know if or how they're related." So I want to now go into this new feature. This is the Experience Journey Map that we launched this morning, and it lets you see the full screen-by-screen path that your users are taking through the application. And you can see in this example that it goes right to the little orange triangle there and says, "Hey, there's a problem applying discounts." That's actually where the users are feeling the impact. So sure, there may be other alarms that you see on the back end. I'm going to ignore those other alarms right now because I'm being told on the front end that if I look through the eyes of my users, I need to prioritize my efforts right here. And so I can now do that and go down into the stack, still in AppDynamics, and see that I've got problems on quoting services. I've got problems on discount services. I don't care about the quoting service problem right now. Because the prior screen showed me that the other aspects of my quoting, including quote sent, no problem, normal abandonment, normal technical performance. So those back-end problems haven't hit my end users. But the VMs that are alarming on discounts, absolutely. That's 70% abandonment on the prior screen. It's affecting my users, and so I need to fix that. And that's what then takes me in to Intersight where I call up my infer ops colleague. They open up their tools, and now we're looking inside Intersight, no longer AppDynamics, and I start at the very top, and I can actually see that I've got my applications. Within my applications, I've got next-gen financial as one of the applications in my estate. And I can then go and look at the dependency graphs specifically for that application and begin to drill down into the VMs. They're the exact same VMs that AppDynamics was showing me. And I get a recommendation to actually solve and apply a recommendation on increasing the memory that's available to those VMs, which then solves the problem at the VM level. I go back into AppDynamics and I see that everything now has turned green, solving the problem. So you see that power of correlated data across the 2 tools that are sharing that data on the back end. So you saw then the ability there to do workload optimization within Intersight, the ability to access common data sets across AppDynamics and Intersight, and the ability to apply machine intelligence to make smart recommendations on how to solve problems and how to optimize workloads. Together, it's a very powerful combination that is unique to AppDynamics and Cisco. You're not going to see anything like that from another APM tool. So anyone else doing performance management, application management, they can't do it. And you're similarly not going to see anything like that from another infrastructure tool where you have that dynamic data exchange all the way up to the app layer. So this, we believe, is helping to pioneer a coming together across these historics, these historically separate operating teams to give you again that closed-loop operating model. So I hope that's been helpful. There are a number of other ways to follow up if you'd like to get more information. So we have demos in the Reimagine Your Applications area here within the World of Solutions. We have an offering that we make available, that is essentially a starter pack to experiment with AppDynamics. We call it an AppDynamics Visibility Pack. It's a very lightweight, fast and easy way to get started. And we also, on February 20, are going to be running a global virtual event called AppDynamics Transform 2020, where we'll go into much greater depth with a number of the top executive leaders from Cisco as well as myself and a number of other players from AppDynamics, and we will go through in much greater depth what's going on with the latest and greatest on the AppDynamics road map and what's possible together with Cisco. So look for that on February 20. You can see it on our website, and I hope you'll join us there and that you enjoy the rest of Cisco Live. Thank you.

Thank you so much. Guys, a big thank you to Danny.

And welcome back to the studio, everybody. That was a great innovation talk, and it looks like we're staying with AppDynamics. I have 2 very interesting guests with me. I have Linda Tong, Chief Product Officer at AppDynamics; and I also have Ely Greenfield, the CTO. How are we going on, guys?

Doing great.

Doing awesome. Thanks for having us.

Yes. No, thanks for coming. So look, AppDynamics is on everyone's mind, they've been talked about a lot. How would you describe AppDynamics? I'm going to throw that out to both of you there.

All right. I'll take it first. So the AppDynamics platform basically is the best way to get end-to-end visibility across your applications to detect, diagnose and remediate any problem you find no matter what layer it lives in.

So the best definition of what AppDynamics is and what you can do is actually in this awesome video on YouTube, I believe if you search Zane Powell, you can see this great definition of how you can leverage AppDynamics to unlock visibility in your application. Is that right, Zane?

I think, Linda, I think we need to actually get it up on the screen, I think, so everyone can see that? Fantastic. So next question goes to Ely. How do AppDynamics and Cisco connect application visibility and business insights that enable only global enterprises that weren't working in today's market?

So AppDynamics has always been about taking your application data and putting that in the context of your business data and making sure that we can correlate what we know about your code and how it's running to the most important things that your users are doing and the processes that matter most of your business. As part of Cisco, what we've done is we've been taking AppDynamics and correlating that data down to the other products, technologies, applications that Cisco has so that we can connect that same business data through the application layer all the way down to the infrastructure and network layer to be able to connect all that back up to what the business actually cares most about and help them drive transformation while maintaining their core KPIs.

Fantastic, Ely. I actually have another question for you. So I've heard this acronym -- we love acronyms at Cisco, BizDevOps. Can you tell us a little bit about that? And how does AppDynamics really enabling organizations to use this operating model?

Yes, BizDevOps is kind of a funny term. Probably most of you have heard our -- the term DevOps, right? DevOps has been around for a few years. It's all about the idea that we need to break down silos between these 2 organizations and improve communication between the developers and the IT organization, which is great. It helps them move much more agilely. But what we really need to do is break down that last remaining wall, which is between the technical organization, the dev and ops organization and the business side, so that our IT and dev teams can make their decisions and take their actions really in the context of what matters to the business, and they can together work together to figure out how to really allocate their resources appropriately there.

So it's all about speed and it's all about agility. So that brings me on to my next question. Another 2 buzzwords, machine learning and AI. Linda, what is AppDynamics doing to use machine learning and AI at the moment?

Well, actually, since the very beginning of AppDynamics, one of our key innovations is how we've been leveraging ML. And so one of the things we've been doing is around dynamic baselining. Identifying your application performance is really difficult, and people have traditionally had to set their own sort of baselines and understand what does normal look like. We've created these dynamic baselines to recognize seasonality and, ultimately, what is normal for you so that we can help alert you when those go off. And then ultimately, what we've actually released more recently is how we identify when to alert you. So anomaly detection of when does something look off, when are you no longer operating in normal and when do you have a problem in your ecosystem. So we can tell you intelligently that there's a problem, and then we can help you with root cause analysis so that you can quickly troubleshoot and get to the solution as fast as possible.

Fantastic. Now AppDynamics is a part of Cisco. And we see you guys as a great partnership. So the next question is really about how are you working together? How is AppDynamics and Cisco tying together network and infrastructure visibility with an application-centric view? And that goes to you, Linda.

So last year, we actually announced a really great integration with Cisco ACI, so the application-centric infrastructure. We found this great opportunity to get not only application visibility but through the lens of how you actually map that down to the network level. So within your data center, you can see how your application is performing. And if there are network problems, you could easily begin to troubleshoot those. More recently, so this morning, we talked about an integration with Cisco Workload Optimization Manager, where you can actually start to see underlying infrastructure and how that might be impacting the application and how that might be impacting your business. So if something does go wrong, whether it's -- you don't have enough compute or there's no storage or there's something wrong with the network, we can understand where those problems lie in your infrastructure and exactly where the application level is causing a problem for your end users.

Yes. Fantastic. So really a kind of detection is really, really speeding it up. So, Ely, looking at this, what are some of the use cases? Where can we really see this being used?

Well, so the classic use case for AppDynamics are really, our bread and butter is around monitoring application performance and making sure that you can detect those problems and diagnose root cause and correct them as quickly as possible, right? Now what we're seeing more and more is people leaning into connecting that down into the other layers and driving that connection all the way back to the business layer. This level of sort of visibility allows our customers not only to make sure that applications are running but start to invest in bigger projects like migrating to the cloud or just engaging in digital transformation in general, because they know what their SLAs are and what levels they're looking for, and they know how to make sure that they continue to maintain those as they make these investments.

Fantastic. Ely, that sounds really, really exciting. And I'm interested to find out more about the road map. Where do we really see things going? So, Ely, what have you done since last year since AppDynamics and Cisco, at least central nervous system vision one?

There's been a whole bunch of innovations that have gone into AppD over the past year way more than we can list now. But when it comes to the central nervous system, our investments have really been about continuing to make sure that we pour more data into the system, so that data that we've collected on behalf of our customers is incredibly valuable to them to solve these problems with additional connections, additional data sources and also then tying it down into the other Cisco products like ACI, like Intersight, to make sure that we can drive action out of that system when you do discover a problem.

Brilliant. So really tying everything in together.

Absolutely.

So, Linda, what is the sort of road map for the next 6 months? I know that you released some new products today. Can you give us a little sneak peek some of these?

Yes, sure. So today, we just announced the Experience Journey Map. So we're really excited to give you that visibility at the end user level. But over the next 6 months, we're going to continue those investments that Ely just mentioned around our platform, and being able to start to increase our scale so that we can start to be pulling in -- we can start pulling in more domain data from all these different sources and we can start to give you that kind of visibility. And then we're going to start to build these end-to-end experiences that allow you to do more than application performance. So we can start to give you insights into things like security and deeper network insights and -- so we're really excited about how we're going to unlock that and really bringing home some new innovation for the broader Cisco portfolio.

Fantastic. Well, guys, thanks very much. It was great to have you here. And we're going to throw it over to the Alaska Airlines case study. [Presentation] Again, everyone. I just want to wrap up the interview I had there with Linda and Ely. I think 2 key points that we need to remember. AppDynamics is integrated deeper with all of Cisco's portfolio. We have ACI. We have CWON and that's really, really exciting news about the new customer insights platform. We all know that's all about customer experience now, so I'm really excited to see where the future heads. Now I'm going you throw it out to Steve, who's at the AppDynamics booth. Steve, what do you have for us?

Hey there, my friend. Thank you so much. I am as far from you as I can possibly get right now. We're all the way down at the far end of the Cisco showcase in the [ wall ]. This is where you come to see Cisco's full robust portfolio, to see all the different solutions of Cisco at work in every day scenarios. So make sure you get down here. We're going to talk now about AppDynamics a little bit more, continue the story we've been hearing about AppD all day long. Starting with the keynote right into 2 innovation talks, I've decided that Liz Centoni has got to be the hardest working woman in all of Cisco. She's everywhere. I don't know how she thinks. Now what I want to do is start taking that AppDynamics story that we've been building up, and I want to start putting it into action. A lot of time has been spent trying to introduce people to what AppD is all about and how it fits into the Cisco portfolio and platform. Now that people understand it, now we want to get you started taking those first steps. I got Ben Haddox over here with me. How are you, bud?

I'm doing great. How are you?

Really good to be back with you. So solutions engineer here with AppDynamics, Ben is a perfect person to tell this story. Let's start off by talking about how AppD is connecting application visibility with business insights. It's a good place to start.

It is a good place to start. And that started a couple of years ago when we released our Business iQ. So one of the things we do at AppDynamics is we take every metric we collect, whether it's business, infrastructure, network. And we do it to a single end user transaction. So everything gets correlated back to a single end user transaction, and that becomes our single point of truth. So by pulling into business metrics, now we're saying it's important to keep IT up. But what's that impact on your business? If my application is down, what kind of revenue impact is it? How is my user base being affected by this? So that's where it really all started. And then that kind of fed into the CNS vision, and now we're putting that into applications.

I just love that. It's really exciting to see what this evolution is. We've been hearing examples all day here of AppDynamics integration. I'd love to hear from you, your own personal perspective, what are the capabilities that you're hearing about from AppD customers?

So our customers are really excited about the fact that these integrations we're starting to build. So we have a new team at AppD that is being led by Brian Paul. And what that team does is they enable our customers and our partners to use APIs to integrate their tools in to pull our data out and to put data into our solution. Because what we're finding is that when you build an AI ops framework right now, it's going to take like a conglomerate. It's going to take the whole village, so to speak. So when you can take all of the tools and solutions that a client is using and meld them all together into one complete AI ops framework, that's what they're excited about. And that's where these integrations come in. And in fact, some of the integrations I have here, if you want to take a look...

Yes, let's -- show us some. Are you okay to hold the mic?

I'm good. Yes.

He is just certainly multiskilled. So I'm just going to stand back here. So where do we want to begin? Because I know we've got a few demos running up here.

So a couple of the ones that we started with. So last year we -- when we came in with Cisco 2 years ago, we started looking at, well, the obvious thing is how can we get into the network, how can we bring more of the network in. And one of the first things we did was ACI, which is the software-defined network by Cisco. So we've actually integrated ACI into our solution. And by doing that, what we've be able to do, I'm looking at an application now where I'm having issues, and I'm in my network dashboard, where I'm looking to say, okay, I know I've got issues in my network here. But how do I find out what's going on? Well, I can take a deeper dive, and I can start looking at my connections. And just by coming in, I can troubleshoot and go straight into ACI. And in fact, I opened this up earlier and dug in, I was able to see that there were some policies that were being created and deleted that were affecting how the application was working. So quickly, without even having to be a network expert, without having to be an application expert, I could go in and say, "Hey, I know you just changed some stuff in the network that's affecting our revenue stream. Someone needs to go fix that and get the right people in to fix it."

Is this more a speed-to-diagnosis story? Is this more of a comprehensive overview story? How do you communicate this directly to your customers?

It's both. And if you remember Danny talking about that CNS vision, we're on the left side of that vision, the visibility, bringing in more visibility into AppDynamics. So we have partners out there that are doing just this kind of thing, where it's -- what's that extra data that we're not -- that we don't get. When that data comes in, again, we go back, we've got it correlated down to a single end user transaction, which is kind of the key theme that CTOs and CEOs, CIOs are looking for is, what's my end user? What's my customer experience with my application? So we can pull in that extra data and give them that view.

Absolutely. Now you've got a number of different things, that you can walk us through with this. Show us some of the other capabilities?

Correct. So on the other end of this, we can go into the CWOM integration. So here we have a dashboard that's showing all of our business metrics, architecture metrics, transaction metrics, but we're pulling in CWOM data. So CWOM will actually look at everything that's running, and it can scale up or scale down infrastructure as needed on demand by the application. But I don't even have to leave the app -- the screen with the integration we built with the Turbonomic folks. In CWOM, we can now pull everything in. And now you can see, I can come down here and I can take actions just from this screen without even have to leave it.

That's so cool. In terms of the organizations that are making the best use of this right now, does it seem to be fitting really with very large organizations or are small organizations keying off these benefits as well?

It's both. It's both. You'll see larger organizations because they get infrastructures that are so big and hard to manage, that you need something that can tie everything together and set that framework up so they can quickly resolve the issues that are impacting the revenue. For the little businesses, they see value in this because they may have an infrastructure, but they don't have all the resources to be able to manage that, and so it becomes cost saving to pull something like this in and to help them manage that infrastructure.

Okay. Very cool. In terms of FAQ, so you've got a lot of visitors here today. And again, for those of you who aren't here at the show, we just encourage you, there's something about being here in this space where you can come down and talk to people like Ben and the rest of the AppD team. And I've always out here to say, and I say this to Don all the time, there is nobody more passionate here within our Cisco family about what it is that you do than the AppD team. So a lot of the new people that were on board as well, we're really feeling the passion from all of you guys. Let's talk about the FAQs of the people who have been visiting you here on the show. What have they been coming up and primarily wanting to see from you?

So I think it comes down, it's the new integrations and the new things that we're doing with our partners. They ask a lot of things about some of the newer technologies, how we're handling Kubernetes, how we're going into the cloud. A lot of the big cloud players out there like AWS, Azure, IBM Cloud, Google Cloud. We have integrations with their services, being able to play well in those clouds, being able to monitor applications across multiple clouds. So if you get into like a multiple cloud or a hybrid cloud situation, we can track a single user across all those environments and stitch it all together so you can see what's going on and where your issues are. So we get a lot of questions along that. But mainly along this new CNS stuff of how does that all fit together, what does it really mean. So...

All right. So let's actually go to the new. Because again, we kicked off this morning, there was a lot of AppDynamics talk. System Intersight capabilities, deep dives connecting everything from the application all the way down through the stack. Let's talk about what's happening, and we were hearing about it more in innovation talk during -- Liz Centoni's talk. But that new Experience Journey Map and solutions in terms, right, can you walk us through what's going on with that here?

Yes. So here, I pulled it up. This is over on our beta server. Of course, we made the announcement on this today. So what this does, this will be done out of the box. So if you have our EUM and you have our analytics, this will be automatically generated out of the box. And it's just showing you a flow of how users are flowing through your site and your applications on a page by page at a business view. What's my drop-off at each stage? Am I having issues on each stage? So if I highlight, like take for instance, here, I can see I've got a 27% drop-off. Well, my revenue is being generated on the back end, and I'm already losing 1/4 of my customers. But I can highlight here real quick, and I can see I'm getting a lot of Javascript errors on the front end. So now I already know that I've got an issue on my website, and I've got a lot of drop-off before I'm even getting to my revenue. So I need to go fix this right away. So being able to quickly see from a business standpoint how customers are flowing through this journey of generating revenue and being able to quickly identify because it may be something business-related. All your application, all these squares could be blue and you may still have like a 50%, 60% drop-off. Now you've got a business issue that you need to go take a look at. But you're getting all of that information because, again, we collect everything and correlate it back to that single end user. So now you can see how your business and how your user is interacting together.

So cool. Talk to us a little bit about the nature of the integration play, right? So you brought up ACI before and how we're putting in on the ACI side. How else is this integrating within the rest of what's happening within the portfolio?

So again, it goes into the business side of things. So as we get more and more of our partners coming in and integrating things together, they're looking at us to provide that data from that end user point of view. So we've got a lot of cool things. I know Moogsoft has been over here in our booth, doing some talks about the integration we just released with them. We have some integrations with ServiceNow and their CMDB. So you're seeing things like with Turbonomics and CWOM and Cisco. On the other side, Cisco has been working hard on doing titration, SD-WAN, ACI. So you're starting to see a lot of people coming in and saying, "Okay, how do we become a part of this?" Because at the end of the day, that's what we're building, it's a framework, a framework that you can take and send in an environment and say this is how you're going to run AI ops, this is how you're going to get that community to talk together and correlate it all back to that single end user.

So let's talk about how people actually do integrate. If they're right now at a point where they're -- let's say that they're building their infrastructure, they're building out their organization to modernize for the future. They're moving toward those steps to make sure that they are catching up for Internet of the future capabilities. What is their first step in integrating with AppD if they haven't brought AppD capability on board yet? Where do you think they begin?

So the first step would be to talk to their Cisco rep or even talk to their partners, if they have a partner that's managing their environment. Right now, we are spending up a bunch of our partners, enabling them on this very idea of an AI ops framework and integrating. But the first step would be talk to your Cisco rep, ask them to bring in AppD and to see how this integration fits together. If they have a partner, bring the partner along as well. Because, again, at the end of the day, CNS is more than just a, "Hey, here we are to offer you a solution." CNS is a framework of bringing everything together to work in a -- the most efficiently for a customer. So if we can get the Cisco reps, the partner reps and the AppD reps altogether, we can give you the best solution that will fit the needs that you have.

That's so cool. All right. I want to ask you just a tiny bit more about this. But before we do that, though, we've got some mascots sitting back over. I got to be stealing all 4 or the ones that are sitting here. None of them for you. They're all for me.

Actually, this is the second time we've done this. I felt like it was a second date, so one of these is yours. It's from me.

It's like hacker bear. Why -- only one of them is mine?

One of -- okay, you can have 2.

Is that what everybody says? I've got 2 kids at home. Can I have 2 bears? That's alright. I can only carry 2 bears, can't carry anymore. All right. So talk about hoodie bear.

Okay. Our hoodie bear is -- you could go over to the lounge and you can get a hoodie bear. And when you go over to the lounge, we actually do a -- it's an express your -- I guess, it's an express your digital self. You can take -- it's a 5-question survey. And then at the end of the survey, they tell you what kind of digital person you are. Are you a digital diva? Are you a digital rager? Are you a digital drifter? So it has like -- I refused to take it. I was afraid to come up, like digital idiot, please leave the premises so. But no, it's really cool. It's a lot of fun. We got some cool things, places you can sit down and chat. I know we've got soda, food, water bottles, the bears, everything.

That's very cool. Right now by the way, back in the studio, I know that we're going to be tossing it back -- throwing it back up to Nish and to David in just a moment. And they're both thinking, "Are those bears mine?" And the answer is yes. That's okay. Actually, start to Zane, I'm going to get a third bear for David. So don't worry, Zane, they're -- look. [indiscernible]

For you, Zane.

All right. So we've got about 1 minute left. I want to kind of put the button on what we're talking about here. For the rest of the week, we're going to continue to hear highlights from AppD and everything that's going on with the AppDynamics team. Kindly give us the big overview of what we're going to expect next in the picture. As we continue to roll through 2020 and we start to head toward what's going to be taking place eventually in U.S. end of May, beginning of June, what are we going to continue to grow toward?

So I think you're going to see us continue to grow out that CNS vision, looking at bringing in more integrations. You're going to see stronger integrations into the cloud with the cloud services, being able to go into some of those native cloud services and monitoring those. You'll see a lot more of the serverless stuff coming out. There are some really big things, things I'm not allowed to talk about because I know Danny and Linda and Ely are probably listening. But there are a lot of cool things our guys are working hard. And I think innovations like the Experience Journey Map are just the beginning, and there are some really cool things on the horizon.

There's so many cool things on the horizon. Again, we are crazy excited for everything that AppDynamics has been doing. Always a great story for us to tell here on the Cisco side, because again, it just builds for that depth and breadth of what we're capable of. AppD's just been such an amazing addition. Thank you.

We love Cisco. We love being a part of Cisco.

Say that again a little bit louder, please.

We love being a part of Cisco, and we love Cisco Live. And you know what, this is my first time to Europe, and I thank you guys. You're amazing.

All right? Fine, I'll pay you later. Well done. All right, guys, so I'm on my way back to the studio, and I'm stealing every single one of the bears. All right, Zane, Nish, back up to you guys. I'll see you shortly.

Thanks, Steve. Steve, you know what, I almost forgave you there because I think you were actually going to bring me a bear. You didn't bring me a bear. So look, fantastic demo there from the AppD guys. And I think when you see it on the screen in front of you, it really brings everything together. You can see how it ties in Insights, it ties in ACI, CWON, Tetration. It's fantastic stuff. And just one point to recap on, AppDynamics isn't just for large enterprises. Small businesses are also getting a lot of value out of it too. Now I actually have our lovely Nish Parkar in the studio with me. Nish, what have you got going on?

Yes. Lots going on today. It's been a busy day. We've had lots of talks, lots of interviews today. I've been wandering around the World of Solutions, the park. And I saw something really interesting in Build a Bike. Did you see that?

I've not seen Build a Bike. You'll need to explain it.

So Build a Bike is where all the 17,000 attendees here at Cisco Live can head on down and actually physically help to build a bike. And then at the end of the week, we're donating those bikes to some of the local charities here in Barcelona and those who need it the most.

Fantastic. And I think CSR is such an important thing. And we can't forget, Cisco Live isn't just about a technology. It's also about celebrating other things that we do here at Cisco. And, Nish, can you tell us a little about Time2Give? And what Time2Give is and what's special about that?

Yes, sure. So if this doesn't get you wanting to work at Cisco, I don't know what will, right?

I agree. Totally agree.

So Time2Give is a program that is for all Cisco employees. And every Cisco employee gets 5 days off every single year to actually volunteer in any way that they like, right? So I think you have some ideas on how you're going to use yours.

Yes, you're right. You're absolutely correct. So yes, I'm actually -- so going off to Carly in France next month and 16 people, other people in the graduate program, we have a way to support the refugees in Carly. And there's an absolutely fantastic opportunity to give back for 5 days and going to make a difference to someone's life. So, Nish, I think it's time to hand it over to the first innovation talk. But before we do that, I want to ask you, I had -- you so had a Time2Give thing last year, was it?

Yes, every year, actually. I make sure I use my 5 Time2Give days. I've got a couple of different things planned this year as well. But just one of the really key thing, I guess, that we want to kind of showcase to all of the attendees here is you can play a massive part in this as well. So yes, if you're here, make sure you take a look at the Impact Zone. Let's watch the showcase. [Presentation]Welcome back here to the studio here at Cisco Live Barcelona 2020. I'm really excited about this next segment. We're going to be talking all about Cisco Security. And to help me do that, I've got John Maynard, our VP of Security Sales. Hi, John. How are you?

Hey, Nish. Great to be here.

And Wendy Nather. You're the Head of the Advisory CISO here at Cisco Security, Previously Duo, right?

That's right.

So how are you both doing?

I'm doing great. It's amazing to see the buzz here at Cisco Live.

As always. So John you -- I think it's fair to say you spend a fair amount of time on planes, traveling around the world, meeting lots of different customers. So what are the key things that keep coming up time and time again?

So I think the key thing is the security has moved from being the traditional blocker of the business moving fast to security being the enabler to the business. And so whether you think about whether it's the fourth industrial evolution, whether it's digitization, security needs to move with the speed of business. The business is moving quickly, as evidenced here at Cisco Live. And I think the security professionals and the CISOs that we speak today have moved to be how do I enable the business? How do I work with the business? And how do I work lockstep with the business to drive digitization at speed and at scale. It's fantastic.

And Wendy you've got some first time experience as a CISO. So tell us a bit more about what -- have you got anything to add there? About your own experience as a CISO and the challenges that you faced in the past?

Yes. I mean, absolutely. One of the things that is coming forward is the consumerization of IT, which really is driving the consumerization of security. People are no longer willing to put up with blocking security models, like the ones you talked about. They won't settle for an authoritarian model. We have to move towards collaboration with the partners that we work with, our supply chains, the people that we serve and that they want a better experience. They want a consumer experience with their security.

Absolutely.

We've heard a lot about customer experience, consumer experience. Another key word that I keep hearing is innovation, right? So in Barcelona, all around the world, we have a massive network of innovation centers, and you guys were at an event at the Barcelona Innovation Center on Monday. So tell us a little bit more about that event.

Yes, I think what's really cool, Nish, is we're building these Co-Innovation Centers around the world. And these Co-Innovation Centers are critical for how we develop in IT, but also in cybersecurity. So we launched the first ever cybersecurity Co-Innovation Center in Milan, in Italy, last week, key noted by our very own Chuck Robbins, which is fantastic.

What's actually in the Innovation Center?

And the Innovation Center is all about how we can work with customers and partners to codevelop solutions to collaborate as an industry. A lot of the problems in security have been -- we don't collaborate as an industry, we don't share best practice. So these Co-Innovation Centers are all about how we bring that to our partners, to our customers, and co-develop and co-innovate together, which is how we move the industry forward.

Amazing. And Monday's event specifically here was off-duty for CISOs, [ to network ] right? So what were some of the key takeaways from the event on Monday?

Well, we had these Chief Information Security Officers coming into the Barcelona Co-Innovation Center, which is in a beautiful restored 19th century textile factory. It's just gorgeous. And the great thing about bringing CISOs together is they know they're not alone. So we had a lot of stories shared and a lot of tips shared about how to approach security. And everybody came away saying that they learned something innovative, and they found new peers to talk to.

And I think the overwhelming feedback to that point was around trust and transparency in a group that are trying to solve the same problems together, and it's easier if we can do it together in the forum, the Co-Innovation Center. And that trust and transparency was critical.

So we're going to head into the innovation showcase shortly. So we can learn a bit more about the Cisco Security, but do you have any insights or top tips that you can give us before we head in. What's new and up and coming with Cisco Security?

So I think Liz Centoni and the keynote speech was a great example where we're extending security into the other architectures of Cisco. So IoT security and OT security coming into the IT domain. And how we're solving that with Cyber Vision as an example, the visibility and control and response. It's just another example about how we're embedding security into the other architectures of Cisco.

And so if you were to speak to a customer, anyone that's listening out there right now, what are some of the top tips and recommendations when any organization is thinking about their security approach?

The first thing I would really start with is Zero Trust. It's a model that we've been talking about for at least 20 years, but John Kindervag came up with a catchy title for it, Zero Trust. Not everybody likes that term, but what it really stands for is using lease privilege and segregation, separation of duties, to step up the level of security inside your enterprise as well as outside. So that they're the same. And what that ends up doing is that if you are authenticating and securing everything consistently, your users are happier too because they know what to expect and they get a seamless experience.

Got it. I think you've set us up perfectly, Wendy. We're now going to head out into the World of Solutions, the security booth. That's where David is. David, you've got Jason, right, who's going to show you -- show us all a Zero Trust demo.

That's absolutely right, Nish. I'm standing here in the World of Solutions in the security booth, and it's great that you were just talking about Zero Trust because that's exactly what we're here to learn more about. So I'm joined here by Jason Wright. He's a Senior Product Marketing Manager at Cisco. Jason, thank you so much for being on the show.

Thanks for having me. Appreciate it.

So Jason, I've heard you're the man to talk to about Zero Trust. What have you got to show for us today?

Well, we've got lots of people that could talk about Zero Trust. That's a very hot topic for sure. But I've got a few different things that I want to show you and talk about today. Obviously, this is a really important evolution in security, and we're changing the way that we approach security by addressing both the workforce, which is our individuals, our people, the employees within a company for Cisco, that would be me. Also the workloads, which are applications, right? Those could be both on or off of the physical network. So we're used to having things on the data center, but we've got hybrid cloud environments, a lot of things moving up to the cloud. So we need to protect those workloads in those applications wherever they are. And then finally, the workplace. So this will be -- what you would think of as the typical infrastructure, getting a little bit more physical, but the segmentation to make sure that you have the right people going to the right places, is absolutely critical. So what we built for a total Zero Trust solution is an architecture and a system where we use multiple technologies. So let's start with the workforce. That's the individual employees, like myself for Cisco, and we are using Duo throughout our network here at Cisco, and let me show you how it works from a multifactor authentication perspective. If you want to make sure that you've got the right people going to the right application on the right device, this is the product that will do it. This will challenge you. If you're going into an application, when you click sign in there, and it'll say send me a push or you can enter a password, and this will send it straight to your mobile device, where he says you have a login request, and then you just grab on to that. And here, you can approve or deny, and you can see what application and where it's coming from. Once you've approved, then you're allowed into your application and off you go. So this is something that we've even rolled out within Cisco, and now we have multifactor authentication into our VPN and into our different applications that we use as Cisco employees. So this is us eating our own dog food, if you will. So let me talk a little bit more about Duo. And you can see the dashboard, but they've also got some really great functionality that they've rolled out, introducing multi-device management, right, MDM partnering with Microsoft to help out there. We also have a new functionality around device health checking. So that's been great. And AMP integration, integration with our advanced malware protection suite where if we find an endpoint that has been violated or has malware on it, we can force a reauthentication challenge to prevent that malware from getting that cool information that it's probably trying to access. So that is all the workforce. That's one aspect of Zero Trust security. Let's talk about the second one. That is the workload. So now we can go into Tetration. Tetration does a great job of getting very granular into your different applications that are running, whether they're on-premise or in the cloud or via a hybrid environment. And here, you can see different aspects of the application and their dependencies. Here you can see what traffic is going where, who has access rights. You can set policies, allow or deny. And you can have all kinds of information about the statistics and enforce your policy there. So this is a great level of visibility, number one, and to -- what applications are you using? What are they doing, both north, south, east, west? And being able to control and set your policy and visibility about what's going on there, okay? So that's the workload. Your applications, wherever they are, we can get very granular into that. Finally, I want to talk about the workplace. This is the actual segmentation of the network. We talk about this a lot. There was recently -- or not be a little bit older, but we've talked about that use case where people are able to get into other parts of the network through [ easy parts ], right? We had a thermometer and a fish tank in our Las Vegas casino that was an IoT device and that allowed people in to get to the list of the big whales, the big VIP customers. So with proper segmentation, you could block that access, and that's what we're talking about here with DNA Center. This is also very important from an IoT perspective, when you talk about IoT devices, and that's why we've also rolled out this week here at Cisco Live, the Cisco Cyber Vision technology that's working with IoT devices and communicating information into ICE and DNA Center. So here from DNA Center, I can set my policy of to and from source and destination and that is pushed down into ICE, where I can see actual users and devices and groups going to different places. And now we are enforcing the access and authorization throughout the network infrastructure. So now we're using the network as the enforcement mechanism endpoint here. And so that's kind of the holistic perspective when you talk about Zero Trust security. It's not just one thing, it's not just one way to do it. It's actually multiple technologies that are working together as a solution. Cisco does a great job of bringing these together and providing that solution for our customers to protect the workforce, the workload and the workplace. So that's what Zero Trust is all about.

Amazing. I can tell you're very passionate about the subject, Jason. And I've heard that you're also a presenter and if people want to find out more, where can they go?

Well, we have a couple of different places. We could check out our Zero Trust portion of the website. But I wanted to also let everybody know that if you want to have the ability to see some more of the videos, we do a lot of those, check out cisco.com/go/threatwise, and we can see the ThreatWise TV, and we get into more detail about this and all of our other security technologies as well.

Perfect. Thank you so much for your time.

Thanks for having me.

And I think we are heading back to Nish in the studio. Back to you, Nish.

That's right. Thank you, David, and thank you too Jason as well. What a great summary of everything to do with Zero Trust. We're going to head out now to Ash's innovation talk about making security easier and refining the [ grind ]. Make sure you don't go away because when we come back from this talk, we're going to have a customer here with us in the studio, bringing all of this to life for you all. So enjoy the innovation showcase and see you straight after. Enjoy.

Hello, everyone, and welcome to the innovation talks theater. My name's Toby, and I have the pleasure of being your host today. And a big welcome to everybody. I'm glad everybody made it out to Cisco Live 2020. There's a lot of us here. But together, we are building the bridge to get you where you want to be, so you can make anything possible. And here at Cisco Live, you'll learn new things, be inspired and create the path to endless opportunities. Now we'll be showing 14 sessions here in this theater, where we will inspire you, show you our latest solutions, innovations and, of course, best practices. Now today, we're joined by Ash Devata, Head of Products for Cisco's Duo Security and Zero Trust. Ash joined Cisco through the Duo Security acquisition in 2018. He was the VP of Products at Duo and helped the Duo product grow from a few hundred customers to 20,000-plus customers today. Prior to Duo, Ash was at RSA, among other companies, working across various security domains, including data loss prevention, governance, risk and compliance, security operations and key management. In this session, Ash will talk about how to get more security value in an easier fashion. He'll cover how Cisco is innovating to enable you to deploy and manage security with minimal [ calls ] and overhead. Please give a warm welcome on stage to Ash Devata.

Thank you, Toby. Hello, everyone. For the next 30 minutes, we're going to talk about how we at Cisco are innovating to make security easier for you. Now I've been in the industry for about 15 years now and security is a hard job. As a practitioner, you're always trying to catch up with the adversary of the attacker. An attacker finds a new way to compromise your infrastructure, you're catching up on reading about that threat? How do you apply patches? How do you actually catch up? So a lot of us think our #1 enemy in the industry is the adversary, but that's actually not true. And it's like that saying, I met the enemy and it's us. So the enemy #1 in cybersecurity is actually complexity. Complexity in terms of the threats you need to go after, the processes you need to set in place to understand those threats and put remediation plans in place, complexity in terms of end user workflows. A lot of times you expect a lot from your end user. You expect them to create a unique password for every application, and they use dozens, if not hundreds of applications. You expect them not to click on a phishing e-mail. It's a pretty cute cat video. I want to click on that. But as IT, you expect me not to. So how do you reduce the kind of stuff you're asking from your end user? How do you make security easy? So today, we're going to talk about how Cisco is helping organizations simplify security. And it falls into 3 main buckets. The first one is around simplifying the end user experience. How can you make security not be a friction for end users, but just be in the back end. It's like seat belts in a car, it's not a friction. You're just used to it -- or airbags in a car. They come in when you really need them. Otherwise, they're not in your way. The second thing is how do you make security easy for practitioners. How can you simplify IT operations? Make sure you're not spending money on dozens of vendors or spending money on a lot of security analysts to understand threats. I'm going to walk you through 3 specific examples that came out in the last few months from Cisco that help you in this theme. The first example, or innovation number one, is around multi-factor authentication. It is a basic security control everyone should have. This is the #1 threat vector, attackers compromising user credentials and thereby entering your network, entering your applications. And MFA is a very strong controller can -- helps you with that. How many of you have MFA deployed across your organization? Quite a few, less than like 20%. The rest of you should definitely think about adding MFA. In the old world, MFA was pretty hard. You had to ship tokens. You have to install on-prem components. You have to build custom connectors. But these days, you can get up -- MFA up and running in less than 5 minutes. So definitely consider this as the immediate project you can work on because it significantly reduces the risk. For those of you familiar with Duo, Duo offers a multi-factor authentication product. It's all cloud-enabled. We support different forms of authenticators, all the way from biometrics, push notifications, FIDO-standard tokens, all the way to delivering a onetime pass code through SMS. But the key innovation is not about MFA. MFA is pretty easy to use when you think about it from Duo. It's pretty easy to deploy. The key innovation I want to focus on is how are you taking advantage of MFA to solve the problem around endpoints, the endpoints that your end users are using. These can be the mobile devices, IOS, iPhones or Android devices. These can be Macs. These can be Windows machines. And these can be the devices that you are giving to your end users and managing fully managed corporate-owned devices or on the other extreme, devices that the end users bring to the organization, BYOD, bring your own device. Because Duo is in the path of access, it can see every device the user is using to access your corporate network or applications. And at the time of access, we do analysis on the device without any agents requirement. We talk with the back end, if it's a managed device, to understand more about the device. And based on that, we can enforce a policy. And I actually want to show you a live demo that we set up for you to show how the workflow looks like. Can you move to the live demo, please? So what you see on the screen here on the right-hand side are a bunch of applications we support. On the left-hand side is actually my phone. I'm showing you my phone live. And I hope I don't get any text messages right now. So what I want to show you is generally the -- how the end user experience is. Let's say you're logging into Office 365, a very popular application. I just type in my username, password, which I buffered in a copy and paste. I say log in and now you see with the prompt for the end user, explaining the end user that's 2 FA or multi-factor authentication is enabled. And a bunch of options are given to the end user, authenticate using push, a phone call, a passcode and so on. In this case, I'll select a push. And on the left-hand side, you should see a push notification come to my phone. And I'll click on the notification, it opens up the notification, it's telling me that Ash is logging in from Spain. We get a location detail for the country level, but not a city level because getting a city level geolocation violates the GDPR policy. So we take a lot of care at this level of design on what data we capture, what we share. And if I did not initiate this authentication, I actually have a choice to say it's either a mistake or fraudulent. Let's see what happens if I say it's fraudulent. It actually blocks me on the right-hand side. So if you think about it, how this is going to work in your organization. You are right now with this deployment, enabling all your workforce, all your employees to actually be first responders when a threat is happening. You are enabling the employees to complain or send a notice to the security teams that something wrong is going on. And this signal can go to the IT admin or can go to your SIM platform, and you can use that for your soft operations. Now let's go try this again. In this case, I'll just not -- accept the authentication request instead of blocking it. So on the phone, you'll see that I get a notification in a few seconds. And again, the notifications are sent through the cloud directly to my mobile device. I think I'm off the network right now. Murphy's Law. Oh, I did not click push, no wonder. So now a push notification should be coming to my phone, there you go. And I'll open it up. This time I'm going to approve. And if I'm logging into a more sensitive application, you can set up a policy to require biometrics. So you can step up the authentication based on the risk of the application. And what if my device is not secure? What if my browser is out of date? That's a significant risk depending on what I'm trying to access. So I downloaded Firefox, a really out of date version of Firefox. Don't tell this to my IT team because I'm not supposed to do this. And let's see what happens when I log into Office 365. So same device, same username and password, I log in and something interesting came up, the orange color banner. It's telling me that my device is out of date by more than 12 months. It's trying to tell me something. It's not creating fear. It's not a big alert symbol. It's not red. It's not in the face. So you're making security more accessible, usable, not fearful. But if I'm like a typical end user, I'll just say, whatever, I don't want to read that, just send me a push notification. And once again, a push notification, I can approve. Again, I get a push notification. I approve and on the left-hand side, you see that I'm getting into the application, but the system is warning me that, hey, your machine is out of date. We strongly recommend you update your software because it's causing a risk for the organization. Again, it's not in the face. It's helping the end user get educated. But again, I'm busy. I just want to get to my Office 365 portal. I say skip, I'm in. But if you think about what just happened, the system recognized that your Firefox is out of date, but it warned the end user, but it let the end user log into Office 365. Logging into a cloud application using an out of date browser, it's kind of bad, but it's really not the end of -- from a security program perspective, it's not really, really bad. But what if I'm using the same browser to log into, let's say, my engineering repository, where we have our source code. That's a much bigger risk. Again, same device, same username, same browser. And let's say my engineering network is segmented using Cisco VPN, or Cisco ASA. I click on this, I type in my username and password. And in this case, you'll see that I was completely denied. And again, the design aspect of this took hundreds of iterations for us. We're not putting a red alert based on the user. It's all based on the research and the feedback we got from customers. You don't want to scare your end user. You want your end user to actually read and act in the right way. So we tell the end user that the system is out of date and we explain what they should be doing, and we explain them the Firefox is out of date and how to update. So that's the end of the demo. And as you saw in the demo -- I should get my clicker. As you saw in the demo, it's multifactor authentication, but it's also analyzing all your devices. We can identify if a device is managed or unmanaged. We can identify if a device is jailbroken or rooted, if it's got screen lock enabled, if encryption is enabled. And all this is done without installing any agents. All this is done by hooking into the OS-level APIs that the big vendors Apple, Google and Microsoft provide. We actually have a customer story, TAJCO Group. They make this really awesome exhaust pipes for most of the automobile brands out there from BMW, Audi, Volvo and so on. So see the story and see what the customer has to say. Please play the video. [Presentation] So thanks to TAJCO, we're getting a lot of feedback from them, and thank you, TAJCO for being an amazing customer. So that's the innovation number one, how do you use multifactor authentication, not just to secure your users, but also get visibility into your endpoints. Innovation number two is around the second biggest threat, endpoints. Windows machines and Macs, especially. No matter what you hear from the industry, the threats from iPhones and Androids are relatively low, mainly because Apple is a closed ecosystem. That's pretty good. The latest versions of Android are way more secure than they were in the past. And these service providers and the device manufacturers are good -- putting in good security controls for Android devices. But the lowest hanging fruit is around Mac and Windows machines, especially Windows for attackers. So this innovation is about how do you take advantage of your existing endpoint security products and get more value from an access perspective. Let's see what that is about. There's a product called advanced malware protection from Cisco. AMP, short form is AMP. AMP for Endpoint. This is a world-class endpoint security agent. Gartner calls it EPP, endpoint protection platform. It detects if you have malware or antivirus on your machine. So it's scanning files. It's looking at the traffic, so it makes sure your machine is malware free. The second part of this agent is EDR, or endpoint detection and response. In case something slips and your machine gets compromised, how do you detect that it's compromised? So EDR is quite sophisticated. It's looking at all the network traffic from the endpoint perspective. It's looking at the processes happening on the machine. And it's got a machine learning model that kind of detects that something bad is going on in the machine and alerts the IT admins about it. Those 2 together is a single agent, and we from Cisco had it for a while. That's not the key innovation. It's more about -- the innovation is more around what do you do once you know that this specific endpoint is compromised. The traditional workflow is it sends an alert to the IT admin or a SOC analyst, they try to gather the context, who is actually using that machine? Who is that user? Is it someone I really care about? Or is it just a contractor kind of playing with it? And they don't really have access to a lot of infrastructure. They want to understand all that. And based on that information, they want to take a remediation step. And all this takes time, and all this assumes that you have a dedicated SOC analyst. So a new integration that we built between Duo and AMP can actually automate the entire process. It significantly reduces your time to respond. So what we're trying to do here is as soon as AMP for Endpoint detects that your machine is compromised, it tells Duo that, that machine is compromised. And then Duo immediately enables a policy to block that specific machine from accessing any net new corporate application. And all that is happening in a seamless fashion. You don't need to do any custom integration. You don't need to do an endpoint level integration. Irrespective of how many users you have, a few hundred or a few thousand or tens of thousands, there's only one simple integration from the console of AMP to the console of Duo. You're literally taking the API keys of credentials from AMP for Endpoint, you're plugging them in Duo and then you set up a policy, and that's it. You're enabling the automated workflow. How many of you are part of a SOC or you have a SOC program, security operations center? So a few hands. So as a SOC analyst, you live by this every day, you always want to automate a response procedure, and this is one of the ways it can help you in your workflows. It also creates log information from this, and that log information can be sent to your SIM or whatever data link you have in the back end. So it's not only immediately blocking it from [ automated ] fashion, it's also providing all the log data for remediation. And you can also go into the Duo console and get a history of the behavior of that endpoint and the user. You're not blocking the user, you're blocking only the endpoint. So that's the innovation number two, how do you automate endpoint response when you know the endpoint is known to be infected. And the last one I want to talk about is specific to SOC use case. There's a new fabric or offering from Cisco called a Cisco Threat Response. And as the name suggests, it's all about how do you respond to threats, every day, when you have hundreds or dozens of them coming in from different products. If you're a SOC analyst, typically, your job falls into 2 buckets: one, you're getting a lot of alerts from different products you have. Firewalls; endpoint detection software; from your IDS, intrusion detection systems; from your web secured gateway; e-mail secured gateway. Every security product out there is telling you that there's something wrong going on. I see bad traffic, there's something bad, you need to pay attention to. And at a SOC team, you have a very small set of security analysts, and they cannot humanly go through all the alerts. And they typically want to answer some basic questions. What exactly is this threat? What is this alert about? What is the impact for me? And are we seeing the same threat from other places in the organization. As an example, you see a threat indicator or a threat alert from endpoint tool, you want to see if the same threat exists on the e-mail side or the web side. And today, it's a pretty -- bit of manual process. You have to go to different systems, go through different consoles. What CTR allows you to do is plug into all the security products that are creating alerts for you and combine all that information. And a key differentiator that -- there is we're not pulling all the data, but just putting APIs for all the data you have there. So we're not creating a net new data lake for you for all the threats. Instead, what we're doing is providing you a modular way to connect to AMP for Endpoint, to connect with the firewall system, to connect with Umbrella and so on. So if you find a new threat, let's say, e-mail secured gateway tells you that it's seeing a specific type of malware on Ash's machine, I'm downloading an e-mail. You can right click on that alert from Cisco Threat Response and see what other products found the same threat. And it'll show you, from a differentiation perspective, all those threats as red color. And then you can investigate what the security community is saying about that specific threat. So you get the intelligence from Talos or third-party feeds all into the system, same console. So for a SOC analyst, you can easily automate a bunch of your workflows and increase your response time. In the industry, the average is about 100 days by the time -- if day 1 is when you got attacked, 100 days plus is when the company actually realizes that they got attacked. So the attacker is in the organization's network without being discovered for more than 100 days. That's ridiculous, right? Your house is getting robbed and you realize that you got robbed after 100 days. So the whole focus is how do you reduce the dwell time for the attacker and make sure you're responding in a faster fashion. And we want to enable you to do that without hiring more analysts, without buying more tools. So this specific product, Cisco Threat Response, is offered for free if you have any of Cisco's other security products. If you're using e-mail security or endpoint security, CTR is just available as a new module for you. So we actually have a customer called NHS that was willing to share the story with us, and we made a video with that customer. Can you please play the video now? [Presentation] If you missed the highlights of this, they have about 50 medical facilities they need to secure, lot of sensitive data, health care information. Their team is 3 people. And it's not just security. They also own the IT infrastructure. So they need tools like this that automate the workflows because they don't have time to go after every threat. And that specific innovation, in terms of reducing the time to respond, automating the workflows made Cisco Threat Response one of the fastest-growing products in our portfolio. We launched this less than 18 months ago. And today, we have more than 7,000 customers using it in production. So it's a pretty amazing product. I would strongly recommend you to try it. And one of the key things today is all the products we talk about today, Duo, AMP for Endpoint, Cisco Threat Response, they're all cloud-based, which means there's no on-prem component. And you can start using them, just have a trial for 14 days or a full month and see how they can help you in terms of your existing workflows. So just to summarize, we're working hard to simplify the end user experience for you. We want you to think of all your end users as they're on your side, helping your organization be safer, not on the other side where you're trying to see -- competing with them or they're not on the other side of the IT. The second thing, we're trying to simplify security operations. We understand there are too many vendors. There are too many products. So we're doing a lot of native integrations all through APIs so that you can plug and play. So that's pretty much the end of the talk that I wanted to highlight today, and we have live demos on the solutions side, all the products you saw today are available for a full live demo and enjoy the rest of the show. Thank you again for attending this session.

And welcome back to our live broadcast here from the Cisco TV studio, coming to you from the hub here right next door to the world of solutions at Cisco Live Barcelona 2020. What an incredible day it's been. I hope you have been having half the fun that we've been having here at the show. And if you haven't been having half the fun or maybe it's a little more than half, get down here to the conference so you can be a part of it with us. My name is Steve Multer. I want to remind you to keep reaching out to us, utilizing social media #CLEUR. We want to hear from you, and we will keep responding back to you. We have just come out of our final innovation talk of the day, our own Ash Devata, Head of Products at Duo Security. We heard so much about what Cisco's user-centric Zero Trust security platform is all about. Duo was so powerful, it's a more recent addition for us here in the Cisco platform, but we are protecting access to all of that sensitive data at scale, all users, all devices, all applications and it's a great launch into our final event here of the day and some of our final conversations. And I've got the best person here to continue it -- the security conversation with our own Ben Monroe, security -- Senior Director of Security Marketing with us here at Cisco. You and I have had, what? About half a dozen opportunities to talk with one another over these different events.

If we're not showing our age, sure. I'll go with half a dozen. It's good to see you again.

We don't show our age, we're feeling young, we're vibrant, we're energized. If this event isn't going to do it for us, I don't know what is. Thank you. I know you've had a huge day already, and I'm so glad to have you here in the studio with us. So Ben, we've really -- if you think about it, we've reimagined the network. We've changed the way that business is working. Now our Cisco platform is doing that really good heavy lifting for security, making sure that every solution works together with every other solution as a team when it comes to security. We want them to learn from each other and listen and react in coordination. So let's talk a little bit about what we just heard from Ash, but really what we're doing within the security platform that excites us today.

Sure, Steven, yes. I mean there's a lot going on, right? And I think this idea that you were talking about of security products working as a team is incredibly important. And one of the definitions of a platform is that the various control points, the various layers that you have that contribute, have to work together. They have to learn from each other. They have to get smarter because of what they learn. They have to make things easier. They have to give the teams that operate them time back to do important things like threat hunting, policy harmonization. All the work they want to do, but they can't because they're spending their days fighting threats.

Absolutely. Security must feel to you a little bit like the Superstar right now. I don't know that there's anything we talk about on the technology side and the Cisco delivery side that doesn't also incorporate elements of security. How do you do a good job of really honing in and making sure that everybody understands the security aspects of everything that we offer here at Cisco.

So I think it's really about getting out of the product level discussions and talking about the outcomes that we're delivering for our customers. The outcomes that they really want. You think about the Chief Information Security Officer, and we're going to get to meet one of those in a short while. We're looking at senior executives in companies who want to simplify the experience of security, the way they do it, and the way that it's experienced by their organization. They want to help businesses accelerate. They want to help move to the cloud. They want to help free users to become mobile. They want to help with the digital transformation. And they also want to help future-proof. And they want to make investments that are good for the next 5, 10 years. Those are not things that are going to have to get redone. So you've got these extremely senior, extremely strategic thinkers. And it's our role. If we're going to be the most trusted partner, it's our role to meet them where they want to be with a platform that helps deliver those experiences. Frankly, on a personalized basis across the different people in their team.

It's a really exciting time for people, I think, because the opportunities are more expansive than they've ever been before. I don't know when we've ever had such a comprehensive amount of elements available to us in technologies and capabilities. But of course, the threat landscape continues to extend with each different element that we bring on board within the organization. What do you think is so unique about what we offer here at Cisco with regards to our platform? Everybody offers great security, go to any event, go to an RSA, go to a blackout, and everybody says, we offer the best security out there. What are we doing here at Cisco that's so unique?

Frankly, the number of vendors there are at those shows you mentioned, who are all saying, I have the panacea. I've got the single bullet. That's part of the problem and reducing the confusion that is part of our job is in the security industry. But your question about what's different? I think we're combining 2 really powerful elements in our platform. The first of those is what Ash was just talking about, trust verification, continuous trust verification across the workforce for the users that you and I are coming into work every day, across the workloads, all these applications and then residing in a multi-cloud environment. And in the workplace, the physical location we're at. So that's the first thing. Trust verification on a continuous basis. Second element is threat detection. We can't lose sight of that. And we've got Cisco Talos, right? Hundreds of some of the smartest researchers on the planet, who are unpacking all these instances of malware that they find, who are reverse engineering. Who are really understanding what the bad actors are doing so that we can help to defend, and writing protections into our products that are then pushed out at scale. And platform-level advantages and platform-scale approach means you're not updating piece by piece, you're actually giving people a consistent layer of protection, whether it's on e-mail, on web, on the network or the user and device level. And that's where Cisco excels.

What are we hearing from our customers, like you said in a moment ago, we're going to bring up Michael, one of those customers. But what are you hearing specifically as you walk around an event like this, and you get the chance to meet with our customers, what are they saying to you?

Sure. Some of the things we hear from our security customers are regular and are -- I want to say, depressingly familiar because the security industry challenges don't go away. Threat landscape gets more and more dangerous over time. Bad actors are better funded. Nation states are better funded and a very agile about the ways they can attack. They've got security infrastructure systems like ours that they test their products again. They're an extremely versatile and agile group of people. But the talent shortage is a perennial problem that is actually out of control. Recent data has been published that say there's 4 million unfilled jobs in cybersecurity worldwide. And there's only about 1.5 million cybersecurity professionals worldwide anyway. So how can that equation balance out. And what it means is we need to drive our platform into more places, more organizations at more size so that you can do more with your security. And you're not reliant on trying to hire more people because there is no one to fill those 4 million jobs. It's untenable now?

Absolutely. The work that you Ben, are doing along with the entire security here at Cisco is really such yeoman's work. And we're going to come back. We're going to talk a little bit more about it. The #1 threat -- you just mentioned the threat vector and how it continues to grow and expand. The #1 threat continues to be e-mail. And before you and I get a chance to continue, we're going to actually head out to the show floor. We are going to go over to one of my favorite people who I get an opportunity to work with quite a bit at a lot of different events, Jason Wright. Our own David dela Cruz is out on the show floor right now with Jason, our own threat wise TV host. Can you guys hear me out there?

Yes. Absolutely, Steve. I'm still down here at the World of Solutions in the security stand because there's still just so much to learn about security. And since we had such a good time with Jason last time, we've asked him back on. Now, Jason, thanks again for joining us.

Thanks for having me, again.

Not a worry at all. As we all know, despite the best efforts of the collaboration team, e-mail is still a massive communication tool and remains the #1 threat vector for security compromises, I suppose. So what has Cisco got in the toolbag, so to speak, to help deal with that problem?

Well, several tools in the bag for sure. I'm going to talk about the most important one, which is our Cisco e-mail security technology. Now this can be deployed either way, either in the cloud as a cloud-based service or as an appliance, if you have an on-premise type of deployment with exchange. So either way that you want to roll out your e-mail, we've got you covered, and we have security technologies that are there, inspecting all of those e-mails come in, all of the traffic that gets generated from content in the e-mails and making sure that we keep our users safe. So the first thing that I want to talk about is a recent release that we've had that showcases some new features and functionality. So one of these is advanced phishing protection, right? And so phishing is probably one of the biggest threats when it comes to the #1 threat vector. So we have integrated our advanced phishing functionality into the product now. So instead of having to roll out additional technologies, this is built in, so you don't have to worry about deployment or management of any additional functionality. So we continue to add functionality into these products to keep them very well rounded and protecting that #1 threat vector. Now the additional aspect of this is that we can start to see what's inside the emails. So if there's an attachment that went by that got delivered to you in e-mail box, and we didn't know it was bad at the time but we learn more information about it. Then we decide, wait a minute, that's bad. We probably shouldn't have let that file go to that user, we can actually reach back and pull that e-mail out of that user's inbox, whether that's O365 from a cloud or from exchange on an on-premise type of solution. So either way you want to deploy it, we have that functionality. It's kind of that retrospective detection. We've also put in some additional infrastructure improvements to be able to do all of this a lot faster so we can reduce that time to detect and time to remediate. Now the last thing I want to talk about here is that e-mail security is not just a product that you want to use by itself, it's part of a holistic ecosystem of your security technologies. And as such, we want to make sure that it interoperates and communicates with our other security technologies. So if you look at the e-mail security management appliance here, you can see a lot of great information about what we've seen and how our policies work. But we also have casebook that carries all of the other information from all the other security technologies along with it. That's the beauty of what Cisco Threat Response is bringing to the table. So if I load what's going on with that particular e-mail here, we're running comparisons and correlating information from domains and IP addresses and files and users and where the e-mails are coming from and going to, to be able to see this entire view of everything that's going on here. So you have a beautiful view from multiple security technologies, web security appliance, your firewall, Stealthwatch, AMP for endpoints, all of these put together, it's platform-based approach that makes the difference, and that's what we bring to the table.

Okay. Awesome. Thanks, Jason. I can see you're very passionate about the subject, but we've got a guest waiting in the studio, so we're going to get back to Steve and the customer perspective from there.

Thank you so much, David. Hey, by the way, David, if you're still there with me, if you can still hear me at all, tell Jason that he needs to send his hat back to the studio. I'm not going to accept anything other than the hat. I want it back here, just let him know. And I'll give it back to him at RSA, okay?

No problem.

All right, cool. Thank you. We are back in the studio now. I've still got Ben Munroe here with us, but now we finally get to get down to the nitty-gritty and actually put all of this into application. Michael Jenkins is with us, CISO from Brunel University. So glad to have you with us. Thank you for being here in the studio.

Absolute pleasure, delighted to be here today. And yes, looking forward to this.

You are a little too far away from me, but that's okay. We'll be able to talk to one another. I want to start out with you on this because I want to talk about what your on-the-ground experience is like. We can talk about our security capabilities here at Cisco over and over again, it gets really exciting once they start to get put into applications. So let's talk about what your main challenges were and how Cisco has been able to help you begin to address those challenges?

I mean, firstly, when I arrived at the university, kind of had a vision of what I wanted to design and build. And certainly, most of the roles that I had spent both in my military career and private sector career was all about capability development. And quite often, I was given a blank piece of paper, given a kind of mission. And then it was about thought leadership and how can we build something tangible. And for me, it was all about a unified cybersecurity platform with the right instrumentation, the right people, the right training, the right processes, and actually trying to get ahead of the game. Because when I arrived there, it was very much standard IT security, but of course, we're moving into an area of exponential threats. And we needed to really develop better capability in order to protect our assets. So our information and data assets.

So in terms of why Cisco, I was going to save that question for a little bit later. Let's just go ahead and tackle it right up here with front?

Yes. No, it's a great question, and I went out to the market. I spoke with many, many different vendors, described my vision, my objectives where I wanted to take the university. It needed some innovative thinking. It needed some very critical friend thinking, as I called it, I needed a critical friend that I could trust. It would help me develop what I had in my mind. And in a sense, because I came from the intelligence community, I kind of new that I wanted compartmentalized intelligence, if you like. Nowadays, we call it Zero Trust environment. So I knew I needed to build safe data havens, have instrumentation that allowed me to detect, to mitigate, to monitor, to contain. And in effect, in my old world, that was what we termed actionable intelligence. And I'm delighted to say that when I got in the room with many different experts from Cisco. They were superb in helping guide the way that I could go about this, and we began to formulate a kind of road map and then it was really down for me to get the investment from the executives.

Sure, always one of the hardest things to do. I think you're going to be using this whole friend thing a lot in the future? Is it just me?

No. I think the idea to be a trusted partner is one of the things that just keeps us going Mick. And one of the things that gets us going and a North star for us. That's great to hear. The one thing I'm interested in is why you mentioned the executives then. We just did a survey of CISOs worldwide, and it was reported that 89% of CISOs say that, that executive level buy-in is absolutely critical. So I wonder whether that's something that's easy for you to do. Or is that a difficult achievement inside of an organization like yours?

I think every business, Ben is different. It's different environments, different executives, different styles with the Executive Board. And I think the kind of role of a CISO is to break through that and have a conversation and engage with the business in a way that you can show that security, if it's balanced proportionate, well designed, will give some value back to the business. And clearly, it was very important to me as I worked with Cisco, as we brainstormed this, it was very important that we became a business enabler. But actually, I wanted to take it a step or 2 further. I wanted it to become a business winner as well. And I think in the world [ anyway ], we've got different pots of data: personal data, high-end research data, the government and nation states either want to attack or in our case, our nation wants us to defend and protect it. And commercially sensitive data. I think we're in a world now where the executive really do understand that they've got to kind of get ahead the game -- ahead of the game. And very interesting, World Economic Forum stating that cybersecurity is 1 of the top 2. So if that doesn't convert into Executive Boards, then I'm not entirely sure what is. But having said that, I think most Executive Boards take it very seriously. They -- you would expect it to be in the top 3, if not the top 5 strategic risks. And it's really then for, sort of, CISO and that engagement to steer the route and the path towards a better capability to develop and protect.

Absolutely, absolutely. I wish we had more time to talk. I cannot let you go without mentioning one thing for those folks out here on the screen, who have not had an opportunity to meet you. You were a defense intelligence officer, you write spy and forensic thrillers. You live this stuff, which means that Michael, who you've just heard from right now, if he is not the voice to help us tell this story at Cisco, I don't know who is. Michael, thank you so much. Ben, thank you for being here as well. We truly appreciate it, and especially here at the end of the day. I hope we'll get a chance to talk more. So in just a moment, we are going to come back, and we are going to do our first daily wrap show. We do this at the end of every day. We get some highlights. We get some special announcements that we are here at the show. Before we get there though, we're going to take a very quick look at Cisco Threat Response. It's a key element of our integrated security application platform. It helps to automate integrations across our Cisco security products. Go ahead and check out this video, you're going to see us back right here in 1 minute, don't go away.[Presentation]

So as you just saw there on the broadcast, we cannot wait for our closing keynote, in just a couple of days here. Richard is going to be with us, and I don't know if he's going to be flying around the pond. But at least, we'll be glad to have him here with us. What we're going to do now is something brand-new that we have not done before. We're going to go to our start-up of the day. Cisco investments is one of the leading active corporate VCs on the planet. And what we're going to do is introduce you each day to a brand-new start-up that we are so excited about here at Cisco, and that you can visit over in the World of Solutions to do that, we're going to go onto my buddy Zane Powell out in the investments village.

Thanks, Steve, my friend. And how are you? I'm fantastic.

I think we are still live here? Is that right? We are still live. My apologies.

Yes. We are live here at investment village.

You know what, I can't hear you at all. I think you are talking to me, but I can't hear you at all in my ear. My apologies.

You can't hear me, that's fine, Steve. Not a problem. Not a problem. So we're out here at the investment village, and this place is full of innovation. It's all about startups. And I'm super excited to bring our first startup of this series. I'm here with Mark Fieldhouse, who is from NS1. Mark, can you introduce yourself?

Yes, sure. So Mark Fieldhouse. I'm the general manager for NS1 in EMEA. Great to be here.

Fantastic, Mark. Thanks very much for your time. Now Mark, I'm thinking that NS1 had a recent investment by Cisco. Can you tell us a little bit about what you do and some of the problems that you're solving?

Yes, sure. So as a company, we started about 7 years ago. And it's a real privilege, actually. We help to manage and automate some of the world's most trafficked internet and enterprise applications. And very simply, we do that by leveraging what's known as DNS, which is very pivotal in customer experience, edge computing and IoT use cases. So obviously, the partnership with Cisco is pretty pivotal in that strategy as well.

Fantastic, Mark. Now a little birdie told me that you've been doing some work with Cisco Umbrella, is that correct?

Yes, absolutely. For us, the Umbrella integration is pretty pivotal because our customers are coming to us and saying, the service NS1 provides on-premise is fantastic. How do you integrate the security angle to that as well. That partnership with umbrella helps us to provide not only on-premise authoritative name serving, but to pass that to Umbrella to ensure that nothing that shouldn't escape, escapes the organization. So it's a very symbiotic relationship.

Fantastic, Mark. And I think that's what Cisco's all about. It's all about integration, it's all about partnerships. So look, what are your customers telling you? What are they really saying? What are the benefits that NS1 brings to them?

Yes. So look, it's very simple. The buzzwords around edge computing and IoT use cases but fundamentally, it all comes back to automation. And I think if there's one key message it's doing a lot more with a lot less, right? We're a containerized platform. So our customers deploys and integrates things like DevOps, life cycles, installing and running networks programmatically is key for them. So much of the people coming past the booth here, that's a very common question for them.

Fantastic. And we seem to be getting a lot of attention here anyway. So look, someone's watching this and they're interested in finding more about NS1. What can they do this week at Cisco Live? Where they can go? Who can they come to see?

Yes. So there's a couple of things. You can go to my colleagues at the Umbrella booth. But importantly, you come and see me at the NS1 booth. And if you've got use cases, you want to discuss if it's edge computing, IoT, data centers, cloud, by all means, my team will be happy to facilitate that.

Fantastic. Now you told me earlier, we actually had a chance to speak earlier and you told me that you did a presentation yesterday. So it would be great just to hear how did that go? What was the reception that you got at it?

Yes. It's amazing. I did a presentation on edge computing, looking at some of the significant industries like streaming and gaming, and how you help facilitate probably some of the lowest tolerance users that you have in the industry. So yes, some great questions. Really good audience. Yes, fantastic opportunity.

Fantastic, Mark. Listen, thanks for your time. Really exciting stuff, and I'm excited to hear what the future has to hold.

And I look forward to seeing everybody at the booth.

Now we are going to throw it back into the studio, where Steve is weighting on us.

Thank you so much, my friend. I appreciate it. And I'm so sorry, I abandoned you in the first part of the conversation, but now I hear you loud and clear, you're looking spectacular.

Steve, I only forgive you because you gave me that hacker bear earlier on. That's the only reason, I'll let you off, okay?

I did. I brought him in an AppDynamics bear, for those of you who weren't tuned in at the time. Thanks, my friend. I appreciate it. I am really excited for what we're going to do in the next few minutes here in the live studio because I've got the human being who is really responsible for all of us being here at the show. I'm sorry to lay all of that on you, but it's just the reality. Wendy Mars is here with us, President of Cisco EMEAR. Welcome, and first up, congratulations.

Thank you. Isn't it fantastic?

It is. Right away, right out of the gate this morning at the keynote, you took to the stage and there was a very different feel for the show. It felt very personal. It felt very engaged. It felt invested. And you kicked off with a couple of things that I loved. That all of this -- we can build the greatest capabilities in the world, and we do, but it comes down to trust, and it comes down to integrity, making that reach out. And I think you really embody that.

And I think also, one of the things that's so important is our people. People here, if we look at this event, we have 18,000, which is the biggest ever. It's amazing. We're incredibly proud of that. And the teams here are not only making this event happen but all of our customers and partners who come and invest and work with us. We're incredibly proud. Without them, it wouldn't happen.

Without them. It wouldn't happen. It's interesting. We just had Michael Jenkins here in the studio, you were sitting out and watching. And he came to that as well. As one of our customers, on the CISO side, who we pay such close attention to, he talked about Cisco being a friendly support, something that he could really trust and get behind because we got behind him. It's that commitment, right?

Yes. And I think also, it's -- people will buy from people, and you need to feel as though you will be with that relationship through the good times and the challenging times and work together, and that's very much part of our DNA as an organization. And our customers appreciate that.

I love it. And I can feel it coming off of you here. It's very sincere. Talk to us about getting this event together. This is your first time running this particular event of having this under your leadership? What was the experience like?

The teams that actually set this up are incredible. They're the best in the industry. And I arrived here actually on Sunday.

You didn't get here till Sunday?

Yes. I got here Sunday. And we looked at -- we got this confidence in your teams.

Sure. Absolutely.

Got here Sunday and saw this setup, which clearly, it started but the speed at which all of the events is deployed is amazing. And the big part here, of course, for us is the interaction that people can have in the solutions area, in the World of Solutions, in the hub. But also some of the giving back activities, the building of bicycle and all of those things, which are amazing as well.

Absolutely. That corporate social responsibility is such a big part of who we are. I was out there talking to [ Geeta ] earlier at the front of the park, and I said, so much of what makes this really tick is who Cisco is at our core, it's the heart. We can talk about technology all day long. But it's why we do what we do, right? It's the old Simon Sinek idea. People don't necessarily remember what you tell them, they remember how you make them feel.

Exactly.

And I think that's very important for you, isn't it?

Yes, it is. And it's very important for me personally for us as an organization, and to be able to make sure that you can connect and that you can do more together. When you're able to really connect from a value standpoint because that's what people are looking for now more than just great solutions, great innovation, giving back to the business and the business value to outcomes, but also really getting into some of those -- that value-based connection as well for the company.

Now that you're in this leadership position, where would you like to see this particular event go from here? What would you like to see us do over the next 2 or 3 years?

Well, so I'm not going to tell you where it's going to go next year because we are in a different location.

Well, we're not going to worry about location.

Which we will reveal on Thursday in the closing. But I think for us, it's all about -- if you look at we have the IT manager track that's running, we have 1,000 people that have joined that track. It's capped at a 1,000. So that's continued to grow, which is amazing. We have all of the different DevNet work, the -- all the certifications that are happening as well and the evolution there. So we'll continue to build on all of that capability. In addition, if we look at the ecosystem and the partnerships more broadly, all of that makes what we do even more impact-focused. We can drive the scale through that capability and relevance as well.

It's fantastic. Once again, I want to congratulate you for all of this. None of this is happening without you, and I'm just going to say that flat out, whether you believe it or not. It's not happening without strong leadership. I appreciate it. I want you to stay with me right now because we're going to -- thank you, for being here in the studio, but we're going to see you in just a couple of seconds here because we are going to roll to a highlights video from this morning's keynote, which was, in fact, kicked off by our very own Wendy Mars. Enjoy this tape, and we will see you back here live in the studio as soon as that's finished. Here we go. [Presentation]

You have come from all across Europe, Middle East, Africa, Russia and beyond to be here with us. And we're all here because we believe in technology. We are excited about technology, we believe that it provides answers to many of the challenges that we face on a daily basis.

All right. It's always great to be back in Europe. It's also really good to be back in Barcelona for the start of Cisco Live. We're going to start with the application, talk about the evolution of the portfolio around AppDynamics and what we've been doing. But I want you to really pay attention to this because there's going to be some surprising things that come out here.

So as David said, applications over the past decade have moved from this role that they used to have of supporting our business to now playing a role where they actually are our business. We're being expected to support constant change across hybrid, multi-cloud environments. The new feature that we're introducing today is going to complement that by giving you a view on the front-end user experience, where the screens are that the user is actually seeing on the front side of their application. This is the AppDynamics experience journey map. It uses AI and machine learning in order to automatically map the journey our users are taking through the actual front-end screens that make up this application.

But today, I'm excited to announce that we have new capabilities within Intersight, and it's called the Workload Optimizer. So the first thing that you see when we launched the Workload Optimizer is a dependency graph on that left side. Each of those circles actually represent a different entity. What the dependency graph is saying is that, each one of these entities is dependent on something else or uses those resources. Now the Workload Optimizer also has a new capability, which is a recommendation engine. And that recommendation engine pulls together performance, efficiency, compliance constraints. It takes a look also at historical usage patterns.

So it looks like you're actually pulling in all of the application topology data from AppDynamics. You're joining it with other data that you'd collected from other elements in the infrastructure. And in this view, it looks like you're actually monitoring all the applications in the estate. So that looks pretty powerful, and it looks like you're actually optimizing across both public cloud instances and on-premise instances. Are you using machine learning to actually accomplish that?

We have to because we're pulling in massive amounts of information.

We just got done talking a lot about applications, but this is a Cisco Live, so it seems imperative that we talk about the network as well. And there's no bigger change in the network right now than the move from SDN, software-defined network, to intent-based networking. And really, when we break this down, about what is so different about intent-based networking, it's about the idea that you're going to use English language policy and use a network-wide fabric to program the network. And the goal here at the end of the day is for you, they are offering these complex networks, these global networks to simplify things. But starting to think about how you actually are going to use SD-WAN to automate your on-ramp to the cloud. And what we're going to do to interconnect it with your SaaS services, your IS services, your colo services, so that your SD-WAN fabric now extends into the cloud itself. So I'll give you some idea about how we do this. When you think about Office 365, it's a suite of applications. We've integrated with the APIs directly from our centralized SD-WAN console so that we dynamically and automatically optimize those connections for all your users. And what it means for your users is they're going to get up to a 40% performance improvement when they use Office 365, excuse me, with Cisco SD-WAN. And so this ability to synthesize all this data and get you to the root cause fast is critical, and sometimes you're going to start from the app layer. Sometimes you're going to start from the compute layer. And sometimes, you're going to start from the network layer. And this is where Cisco's data center Network Insights comes in. It's a brand-new solution that actually integrates directly inside of your existing products, ACI, DCNM and for your data center and allows you to actually use those tools to get to root cause. And we can do things that nobody else can do. We can actually, not only bring out all the stats and the data that we know of from your Nexus switches, but we can also combine that with flow data because our cloud scale ASICs produced the richest set of flow data in the ASICs on the market. This is something uniquely that Cisco can do. It's available now, and it's available -- integrated inside of ACI and DCNM.

So what we did is we wanted to go and focus on the key elements, the seminal technology that actually will help you transform and build that next version of the Internet. We focus on 3 key things. One is specifically around Silicon, optics, software and how those all come together in systems. Cisco Crosswork Network Insights, which helps you understand if any of your BGP routes have been hijacked anywhere in the world. We have real-time data on over 300 million BGP routes globally, and we can notify you within seconds if anyone accidentally or maliciously has tried to take control of your routes anywhere in the world. And so what we've done is we've created a cloud service where you can upload your configuration. You can select what hardware platform you have and what version of code you want to test on. And using machine learning, we actually dynamically build a test plan for you. All right. Now if you take the silicon, you take the optics, you take the software, you need to be able to put that together in market-leading systems. And what we have now is an entirely new platform called the Cisco 8000 family, that in a single RU, you can have 10.8 terabits per second in a single-router device. And you can have a grand total of 260 terabits in a single platform. This is going to enable the next version of the Internet with all of these great architectural foundations coming together.

For too long, Microsoft has been an or, Microsoft or Cisco. Now it's an and, Cisco and Microsoft. Now no session of ours is complete, if we haven't shown you one of our brilliant devices. I've got a few up my sleeve today, and I plan to show you at least 2 of them. So the very first one, announcing the instant office, the Webex Desk Pro. At last, the wait is over. For the first time in Europe, announcing the new, Webex Room Panorama, everyone.

So now our customers are asking, "Help me automate my infrastructure. Help me automate, automate, automate. And help me use it, help me use my infrastructure to solve my business problems."

And I'm really pleased today to announce that we're reimagining our flagship services product, the Business Critical Services 3.0. And for the first time ever, this will be brought to market with our partners, and it will be scaled through our partners.

And what we've been doing is really working to help you continue to build the teams that you need to grow your business.

So we've always known that you're the heroes of IT. So please join with us, and we'll help you make the heroes of your digital transformation. Thank you.

Absolute power house, keynote, what an incredible way to start off the event and to kick off really everything that's happening for Cisco here in 2020, so exciting. Stay with us here on the broadcast all week-long for more of the same. Really, it's almost even hard to keep up, but we are going to keep up here, and we are going to end today's reel on such a great high note. I've got Colin Seward here with us, a Head of IT EMEAR with us here at Cisco. How are you, Colin?

Doing very well, thank you.

Very well for ending the day with us here. And Bram van Spaendonk, our Senior Manager IT here at Cisco. Hello, Bram.

How are you, Steve?

I'm so glad to have you guys here. We're going to end by talking about Cisco IT management, which is really an incredible program for us. It's how IT leaders are developing better business and technical skills. It's a customized educational experience. So Colin, let me kick this off with you. This is the ninth year in a row that we have had the IT management program and that it's been completely sold out. Why? Why is this program so popular?

I think one of the things people like about it is, it's a program designed by IT. So Bram and I, both in Cisco IT, and what we try to do is design it as if we're in the audience. So we think about -- if we were sitting there, what would we like to hear? Or yes, we love technology. We'd love to hear about the latest technology. But we're managers, we're leaders. We have to try to set a vision, try to inspire people. We have to get the teams to work together. So we tackle issues about leadership and teams as well. So it's designed by IT for IT. And I think that's why it ends up being sold out.

Creates constant demand. So Bram, I'll ask you for the people who are watching here on the broadcast, who aren't in the program, if you go into an ITM program, what is it that you are being taught? What are these people hearing? What are they learning?

So the program is really designed for people that have one foot in technology, in IT, and the other in management and leadership, right? So think of a director of infrastructure or a manager of application development. And often, these are folks that started as engineers, as architects, as analysts and now become managers, now become directors. So they want to learn, not just the technology, but they want to learn, how do I develop a skill set? How do I create an operating model? So well beyond technology, which, of course we're at a technology conference, but they're really interested in how do other companies tackle the same problem. So when you're asking, what did they take away? Well, one thing they take away is, gosh, I'm not in this alone. These are peers that have the same problem.

We try to keep it real so that the speakers we get on stage, we've pull a lot of people from Cisco IT as well as from the BUs and the various different product teams. And when the IT guys tell their story, so to Bram's point, they're trying to keep it real. They're trying to talk about what they actually have learned trying to deploy this, the challenges they've had, how they've overcome it. And hopefully, that helps the customers. And in the breaks, we then go out. We talk to the customers, we learn from them. They've done some innovative things, and hopefully, they learn from each other as well. So we're trying to get this community all working together, learning from each other.

And it proves value in so many different directions. You're proving value for their organizations. They become more valuable to the organizations themselves. It's a win-win situation, right, Bram?

That's right. I mean if you can say like, "Hey, I spoke with this person that has a similar role in banking or in health care or in finance." Having the same challenges, that's when that builds credibility, right? And we are peers in the industry. So having that peer-to-peer networking, when we do the survey, that's what people -- they value the most, is to be able to talk with peers and say like, "Oh, I approach it this way and coming up with some other examples in addressing these challenges that clearly we all have." And it's fascinating. I've been doing this around the globe, whether it's in the U.S., where we do the IT management program. And it's very similar as how we address or how we are faced with these challenges, and there's also some differences though.

Absolutely. Colin, let me ask you, when people go home, when they go back to their organizations after being -- having gone through the IT management program, what do we hear from them that they are doing first? What are the first things that they do when they get back with this new knowledge?

It's a tough one because you -- when you come to Cisco Live, both in our program and all around the place, you take so much content back. And one of the challenges we recognized was people go back and they were a bit overwhelmed. So this year, for the first time, we're doing some workshops as well. So they get to hear on the stage some of the high-level messages. They get the top tips and so forth. But also the workshops, they get a bit more practical hands-on. It's the first time we've done this. Yesterday, we actually ran the first 2 workshops, completely sold out.

Success.

So we think this is going to be a great way of adding some extra value. So when they go back, they don't just feel it's academic. They're actually ready with some hands-on they can get there and start applying.

Absolutely. Guys, so exciting what you're creating. Thank you for coming in and talking with us about it. We will see a lot more about ITM throughout the week. But Bram, Colin, thank you guys for your time, and hopefully, people will keep reaching out to you as well. Guys, we are coming down to the very end of the program. Remember, throughout the week, do not miss a minute of it. If you do accidentally, that's okay. We've got you covered out there on -- all the videos are going to be posted out to the YouTube site. You can check them all out. Be with us all day tomorrow, keep hitting us at #CLEUR. We're going to look forward to seeing you tomorrow. Steve Multer on behalf of everybody. Have a good night.

Welcome, everybody, back to the live broadcast coming to you from Cisco Live! Barcelona 2020. It is Wednesday morning. We have been having so much fun here at the show. Hopefully, you've had an opportunity to tune in with us throughout the day yesterday. Stay with us all day today if you can. If you miss out on anything, that's okay. We've got it all posted for you out at ciscolive.com. But we've got an incredible amount of great stuff happening today. My name is Steve Multer, I'm 1 of 4 hosts that you will meet throughout the show day. Remember to keep reaching out to us on social media using #CLEUR wherever you like to go, whether it's LinkedIn or Twitter or Snapchat or Facebook, you name it. Keep reaching out to us. If you find us, I promise that we will find you as well. And we are headed toward our first big innovation talk of the day. That's going to kick off at 11:00 with Sachin Gupta. He is our Senior VP of Product Internet, Intent-Based. Wow, listen to me, right away in the morning, Intent-Based Networking Group here at Cisco. And we'll talk about cloud and the modern workspace. Very excited for that. Again, 11:00 Barcelona time.

But first, I am so glad to have our own Chintan Patel back here in the studio. Good morning, my friend.

Good morning. Nice to see you.

I feel like we didn't see you since yesterday morning. We need more of these opportunities to talk technology.

Great to be here.

But you've been out there listening to what everybody's been saying out on the show floor. We started off with such a powerful keynote yesterday morning. We replayed that keynote. What have you been hearing from people as you've been walking around about the technologies that really stand out to them and get them excited?

So look, first and foremost, what an energizing morning it was yesterday when we had the keynote. I mean, so many announcements, incredible announcements across so many areas of the portfolio. I've been spending time with customers from across the region. They're pumped up. They're very excited about what we announced because it really does touch every type of customer we have, whether it's service providers, whether it's enterprise, whether it's in the commercial space. Across the board, even in SMB, we've got solutions in our portfolio that we announced yesterday that touch everybody. I think the one thing that stood out front and center was how we're laying the building block for the Internet of the future. People are very excited about what we're doing as a company to help connect the next 50% that come online over the next few decades. The application world is going through such a revolution. We saw the announcements we made around what we're doing around connecting the application to the infrastructure like we've never done before. Applications are the heart of every business now. The number of applications doubling in businesses over this year. 50% of them will be refactored and redesigned in some shape or form. We're using containers and Kubernetes to deploy these applications in new ways. And as this environment gets complex for our customers, we announced new solutions that really bring together both the app developers and the DevOps teams and our customers with the IT teams. And so actually, we can bring together these organizations and the teams that we're supporting to give visibility like they've never had before.

So many new solutions and really more than we usually hear even in an opening day. My question is, are people getting it? Are they starting to see the interconnection between all these capabilities? Is it overwhelming them? Or do they see how one aspect will support another aspect?

What I've been hearing is it touches so many different areas of a customer's environment, whether it's the contact center and some of the innovation we announced around AI. In the contact center to help automation and augmentation, whether it's the new capabilities in WebEx around AI and adding a new voice transcription service to it; or whether it was in the IoT space and the operational technology space, where we're bringing all the security. The wealth of security that we offer in the IT world, we're bringing it to the operational world through Cyber Vision using things like Talos and Stealthwatch, which is such great tools, which our IT teams have been using for many years. We're now bringing that to all the other things that are being connected to the networks of our customers.

Which is really exciting. We had Ben Munroe here in the studio with us yesterday. We had a great security talk and touched on a lot of those capabilities as well. Let's talk a little bit about multidomain architecture. Great offering. Why do you think it's so important? How are customers seeing their challenges being solved with multidomain?

Well, I think the first thing is, I mentioned applications are being developed, designed and ultimately deployed in completely new ways. They're far more distributed, they're on-prem, they're in the cloud, they're containerized. And so the ability for every business, which is a digital business now, having that visibility into what the application is doing all the way down to the infrastructure is really, really important. And so we're the first to enable that to happen and enable those 2 teams, which, up until now, worked separately to have this closed-loop operating model so that actually everybody gets end-to-end visibility of what's going on all the way from the front-end user interface down to the infrastructure. And then we're providing all of that capability for Container as a Service through our Kubernetes model. And so we're actually taking the complexity away. We're embedding AI and machine learning in all of these capabilities. So actually, we help the IT teams operate and bring these services to market far quicker than perhaps we've done before.

So exciting. Nobody has the depth and the breadth and the power that Cisco does. We want to continue to hear from you all day, all week-long here on the technology side of things. Chintan, thank you. Do not be a stranger. Please come and visit us as much as you can, okay?

I'll be back. Will do. Thank you. All right.

Again, thanks for your insights. All right. So what we're going to do now is take a quick flight out to the park, which is sort of a bridge area between where we are here in the hub and next door over at the World of Solutions, and we're going to say a fabulous good morning to our own Nish Parkar and Zane Powell. How are you, my friends?

Good. Quick flight indeed. I think that would be the quickest flight in the world.

Yes. Good morning, Steve.

So we're here in the makerspace here in the park, as you said. I'm one of your hosts, Nish Parkar. Day 2, super excited. I'm here with Zane as well.

Yes. Hi, everyone. And it's Day 2, and I'm super excited as well. And I have something really cool to show you what we're doing here at the makerspace. Look at this. How did we make this? Well, basically, what we're doing here is we're taking e-waste and Cisco. Any technology company has lots of e-waste, and we're really reusing this, and this is all part of a circular economy. Nish, what's your favorite thing down here at the makerspace?

I feel like there's so much. I mean, if you just take a look at this table here, Steve, there is so much like random things that come from all different Cisco parts. One of my favorites is -- let's go over here and take a look. So someone who's been very, very excited with -- and gone crazy with a little Cisco cable, and they've made themselves a potholder. So these are things that you can do when you come down to the makerspace here in the park. If you're not here at the show, make sure you do come along next year because there's great opportunities to be playing with some of Cisco technology, get your hands on it and really be part of the fun. So Steve and David, make sure you come along as well in the show. Back to you in the studio.

Right. I have just one thing that I want to show us, just quickly if we can move over here. I've seen -- I've never actually seen one of these in real life as a 3D printer. And this is a famous castle in Barcelona, Sagrada Família. Hope my pronunciation was correct. And it's absolutely beautiful. And the guys down here, they're doing a lot of great things. Now the final thing that we want to show everyone is if we can just move the camera and we can get a shot of this. Look at this. This is a 3D waste, e-waste sculpture. Nish, what do you think of that?

I think -- I mean, it looks very quirky. It's very unique. There's lots of different things that people have been building throughout the week, which are being added to the sculpture, and it's all about using technology as part of the Cisco Refresh program to actually have a positive impact in the world. And there's certain things in now which makes things easier to do, make things better for the environment. People have been getting really creative with what they've been doing. So like I said, if you are at the show, make sure you come along. If you're not here, make sure you do come along to the show next year. There's great opportunities to get your hand on Cisco technology. Back to you in the studio, Steve.

All right. Great job, guys. Thank you so much. I tried to cut Zane off there, and then I realized, no, we had a 3D-printed Sagrada Família. In case you are wondering why you should be here live in Barcelona with us, it's to see 3D-printed versions of Gaudí sculptures. So there you have it. That, among many other reasons. Glad to have you back live in studio with us. We are in a great segment right now. We are going to take a moment to speak with and recognize our phenomenal sponsors here at this event. Very, very grateful for them. And we're going to begin with NetBrain, and I'm going to turn my attention over to the left this time, where I've got Jason Baudreau here with us, VP of Marketing for NetBrain. How are you, Jason?

Hello. Good to see you. Good morning.

We were talking a moment ago. And again, I was able to walk by the booth yesterday. You guys were jam-packed, giving loads of demos. You've got a divided area. You were so busy in the middle, I couldn't even walk into the booth. So congratulations.

Thank you.

I want to start by talking a little bit about network operations. First of all, do you guys really believe that network operations do in fact need transformation? And if so, why do they?

Yes. And why now, right?

Why now?

Because I think a lot of it -- one of my favorite things about coming to Cisco Live! every year is understanding what's going on in the industry and the transformation. And of course, we're hearing a lot about the transformation from what was typically physical networks to SDN and ACI. And of course, now it's SD-WAN and towards the public cloud. And the thing is one of these technologies isn't displacing the other. It's really augmenting, right? So networks are becoming more heterogeneous end-to-end. And so much of this automation that's bringing -- that's coming to the network is bringing simplicity through abstraction. But when things go wrong, the complexity still lies underneath the surface. So teams in the operations side are struggling to troubleshoot and respond to incidents amongst all that complexity.

Well, let's talk about the NetBrain approach. What exactly do you offer? What is the primary story that you're telling to customers today and throughout the week?

Yes. So NetBrain, we're a network mapping and diagnostic automation solution. So we talk about network automation in the context of incident response, day 2 troubleshooting automation. So, so much automation today has been focused on the day 1, the provisioning. So we think it's time for automation to come to day 2 network operations. And that's what we mean by NetOps transformation, bringing in automation and augmenting every existing workflow with that automation. So what is that workflow? It's an incident response workflow. It's a ticket that's coming in typically from a ServiceNow or a BMC Remedy, right? And the typical enterprise organization may have hundreds or thousands of these tickets every day. So something that's happening with that volume, that's ripe for automation, right? So we try to augment those workflows. From the moment a ticket comes in to the moment a ticket closes with 2 things, with visibility of the network and with end-to-end visibility of the network and automation.

Very, very good. Let's talk a little bit about medium time for resolution because we hear it pop up all the time. It's one of the catch phrases we hear wherever you go. What are the challenges that we face in MTTR and how do we begin to overcome them?

Yes. So especially, I think that the team -- the term MTTR it's so overused, right? But the real part is the mean, mean time to repair, the average. So to improve an average of something, you have to be continuously and systematically better over time. And so we think automation, the approach with automation is through a continuous feedback loop of lessons learned. And in every incident has some sort of a resolution, and there's a lesson to be learned about that problem. So we ask ourselves, if it took 4 hours to troubleshoot a problem, is it going to take 4 hours next time to troubleshoot a similar problem? The answer should be no. We should digitize the lessons we take from that event, codify some sort of diagnostic automation and ultimately, from left to right is a typically -- gets escalated. It should be shipping network load to the left, right? Less escalation from Tier 2 to Tier 3 architects, more driving automation, driving that workload down to Tier 1 response. We even think there's opportunity to drive workloads to what we can call Tier 0. Before a human even opens a ticket, there's opportunity for automation to augment through maybe an API-triggered automation from a ServiceNow ticket, for example.

Do you see in the future that we may actually reach some level of standardization in terms of the practice in how we do what you're just explaining?

I think quite possibly. I mean, if you look at -- we talk to hundreds of customers throughout shows like this, and we try to understand what is your troubleshooting process. And so much of it follows a very typical workload, the day -- the life cycle of an incident. A problem comes in, it's usually a ticket, there's usually an IP address. Usually, it's a source and a destination of an application, for example. So can you standardize the mapping of an application flow? Can you embed that map application flow inside of a ticket? What are the top 3 to 5 things that you should be checking for when you troubleshoot? Well, why don't you just automate those and embed the diagnostic response from that inside the ticket. And then there's a curve ball there, which is there's going to be a wildcard of things that you can never anticipate, right? So how do you automate something so reactive and shooting from the hip like troubleshooting? So it has to be absorbing lessons learned continuously and ongoing so that every unknown problem eventually becomes a known problem. And then those known problems have associated known diagnoses, and those diagnoses can be automated.

And this is a deep embed for NetBrain in terms of how you are responsive in this way with your particular customers. Are you guys really hand-in-hand on a daily basis with them to get to these points?

Yes and no. I think the thing we have to do is we try to integrate into their existing workflow, and we try to augment that with automation. But more importantly, we have to provide a platform to enable the customer to drive that automation themselves. Automation has to be customized to the unique network, to the unique use cases within that network. So ultimately, that's why a platform has to be there. And on a low-code or no code way to automate, that helps network teams, not DevOps teams, not programmers or scripter. Helps network teams create that automation. And the part of the network transformation, the NetOps transformation, is who is the automation for? It's not for just the people that build the automation for the few. It needs to be for every network engineer, needs to be able to access and use that automation. So an enterprise has 100 or 1,000 network engineers, they need to have that automation at their fingertips, not just 1 or 2 people, but everybody, every day.

Absolutely. All right. So for those people who are with us here on the streaming broadcast and not live here in Barcelona, if they want to get more information or they want to get started working with NetBrain, what would you like them to do?

Yes. So certainly, if you are here, and we're booth #7 in the World of Solutions. If you're not here at the show, so visit us at netbraintech.com and learn more. And if you're interested to see what sort of mapping and visibility automation looks like, you can basically get an evaluation version of NetBrain.

All right. Fantastic. Jason, thank you for taking the time to be here with us today. Thank you so much for your sponsorship here. We are really grateful for it and for that partnership that we have with you at NetBrain, between you and Cisco. And congratulations on the great work that you've been doing.

Great. Thank you, Steve.

Really good to have you here in the studio. We're going to take a very brief run back out to the park. And again, I see Nish Parkar out in my low-volume monitor. Hello, my friend.

Hey, Steve. See, as I'm here in the Build a Bike area. It's just a few hundred meters -- or not even that, maybe 10 meters away from makerspace that you saw us in earlier. And this bit of the park is really exciting. So there's an opportunity for attendees here at the show to actually head down to the area and build a bike. So donating just 5 minutes, maybe a little bit more if they have more time throughout their day, to actually come and build a bike. And I'm here with Peter. So Peter, come on over. How are you doing?

Very well. Thank you. How are you?

Yes, really. Thank you. So obviously, I've sat and seen a little bit talking about the fact that attendees are building bikes. Why are they doing that here at the show?

So we've got a list here where we're building 50-plus bikes. We're working with 5 charities in Spain, 3 of them are in Barcelona, 2 are in Madrid. And what we're hoping to do with the bikes is actually help homeless people get back, get -- reengage with society. You probably -- we always know -- we always look at homeless people and think about people just on the street. So they are part of who we're trying to help. But also, there's lots of people who are fleeing domestic violence, who are away from their normal home and need a bike just to get to school, get to work, and we're hoping to actually solve a few problems today.

And it's amazing because it's actually when you look at it, it's quite simple. People can come down, just spend 5 minutes here. That will have such a big impact in the communities here in Spain as well.

It's amazing. We're hoping to get through over the last few -- over these few days, maybe up to 1,000 people who can contribute and make a real difference to this.

And how are we doing against the target here this week so far?

Well, we've gone past halfway, which is really good. I think today, we are looking to do 15 and tomorrow, another 10, and then we'd have achieved our target of 55 bikes.

Amazing. And I actually really enjoy cycling, but I have no idea how to build a bike. So Zane, I can see you standing there behind me. You're chasing a wheel to go on your bike. So how is that all going there for you?

Well, I mean, I think it's going okay. I have the sleeves rolled up and getting stuck in. And...

Okay.

Peter, how is it going? Is this -- am I looking...

No. You're doing alright, Zane. So pull that little lever back there, pull this lever, so -- this backwards. It's in your hand. That's it. And then we're going to slot that into the bike. You're going out. And then we're going to engage to those 2 holes there. We go -- you're in?

Yes.

And on that side and in this side. And then this lever here, just close it. And then screw this one clockwise here while holding that one. And then when it tightens up -- is it tight? Now pull that one back, pull this one back out, open it, tighten it a little bit more, and now squeeze it back in. You've done it. Well done.

Simple as that, guys. You saw it. Just -- I'm really curious, does that wheel -- is that going to spin? It does. It does. Is that easy then, Zane?

It was idiot proof. Even I could do it.

Amazing. Well, Steve, we're going to head back to you in the studio.

Well done. Thank you. Nish, you said you're genuinely surprised that Zane was actually able to put a bike together and that the wheel did in fact spin. We were all laughing about it here in the studio. Well done, guys. We'll keep coming out to you in CSR. Our next sponsor here during this particular segment is Cisco Customer Experience. And Cisco CX has been right out of the gate, such a powerful, powerful conversation. Here at the show, CX is delivering all those outcomes that business really demands in this hyper-connected digital world. It's all about the digital transformation. There's a lot of challenge and risk in it. But of course, what's happening with CX is a life cycle approach. It touches across so many different aspects of our Cisco portfolio, and we're really excited to talk about it right now. So I should introduce who I have with me, Phil Wolfenden here, our VP of Customer Experience Centers in EMEAR. And I'm especially excited to have [ Mena Ahyad ] here with us, Consulting Engineer for CX EMEAR. And also, I need to let all of you know, Mena is the youngest CCIE that we have in Africa, and that's really incredibly cool. And I wanted to make sure that we got that in. So welcome, guys. Thank you so much and glad to have you with us.

Thank you for having us.

So Phil, let's talk about right out of the gate at the keynote yesterday, CX, a big part of the story and maybe for the first time at one of our Cisco Lives where CX takes such a front seat at the event. How exciting was that for you after all the years that you've put in to build this up?

Yes. And you and I have talked to most years about this exact thing, Steve. So in previous years, I remember coming and saying, yes, we're incrementally stepping forward. We're getting a little bit more famous in the company. Yes, we had to mention sometime in the -- on the third day. This year, it's taken a huge leap forward. It's like we have -- we're now part of the company strategy. And honestly, that's -- I've been here longer than I care to inform everybody. This is the very first time...

20 years, by the way. I should say 20 years building this up.

Indeed, indeed. And it's the most traction, the most airtime and the most relevance we've had at a company level ever.

It's really incredibly exciting. Mena, you heard Alistair talking yesterday that CX is really a people business. What does he mean by that? What do you mean by that when we talk about this as being a people-focused business?

Yes. So I totally agree with Alistair that CX is a people business, and I'm really happy to be part of this organization as we share the same value as well that I value the most, which is caring about people. So I think at CX, we have a pool of diverse talents, which not only bring technical experience to the customers and partners but also take them through the great customer experience, which aims at achieving the customer success. So what I personally do at CX is that I'm a consulting engineer. So I love to be part of the customer success journey, which starts from gathering the requirements and then putting the design based on these requirements and then implementing and testing this new design environment. At the end, I believe that CX, that we build our CX success portfolio based upon our customers' and partners' success.

Which was really so perfectly put. I don't think you could have encapsulated it any better. To me, and I always talk about this, this goes to the heart of who we are at Cisco. As much technologies we want to talk about is great. We got the tech. Everybody can go and check it out for themselves. But it's sometimes very hard for people to understand who we are as a corporate culture, how we feel about our customers. Are they getting it? Do they understand what is available to them through the CX offering?

I don't know is the answer.

Okay.

I hope they do.

I mean, when you walk around a show floor like this, what are the responses that you get?

Well, I heard some stats yesterday. So for those who haven't seen it, World of Solutions, you go in, there's the CX set, right there.

In front of you.

And it's enormous.

Which tells you, the fact that it's right upfront, that tells you a lot of what you need to know.

There you go. So go visit that. I was told yesterday unofficially that the CX tent was the second busiest in World of Solutions. We were only beaten by Collaboration, but they cheated because they were giving away the device. So...

We didn't say that live on air. No, no, no.

There we go. So if we're all playing fair, then the CX stand was the most popular in World of Solutions, and that's amazing.

All right. So that does mean that people are starting to get the story. They know what's available. What about visit to the CX centers?

So the engagement levels that we have, it is going off the chart. And the strategy we have now about managing people around that life cycle and delivering business value that they define, we don't define what they want from the solution. The customers define what they want from the solution. The impact we're having of escorting them a white-glove service, that's guiding them around that life cycle to those objectives, is having tremendous impact. And we're so busy. We talked about it being a people business. Honestly, I can't hire people fast enough. There aren't that many talented people in the world right now for me to be able to hire them all. So it's going great.

What a wonderful problem to have. And then I think that sort of puts you into rarefied air, the fact that you are actually in the door. You're still fairly new to the team here at this point. What has the Cisco experience been like, being a part of this particular organization and what it tries to accomplish?

Yes. So after graduation from university, actually, I started in one of the CX centers in Krakow, Poland for 6 months. And I'd say that in my network journey from scratch in the CX center, and we started there from -- with the CCNA, the associate level, in routing and switching. And then I wanted to understand things later, so I went for the CCNP, which is the professional level, and then the CCIE. And all of my studying materials was from the online learning platform for Cisco. So I think as a graduate within 1.5 years, to start from scratch at Cisco and then using the CX Services Academy program and their online learning platform is a great example. And they really encourage every graduate to join this CX graduate program because you will not only learn the technical knowledge, but you will also like gain the connections and bonds with all of the Cisco colleagues from the region, which will last along his career. And I believe, at Cisco, if you would like to learn, it's not only for young graduates, it's for everyone. And if you would want to learn and develop all of the -- like the -- everything is available for you.

Opportunity, opportunity. By the way, I don't want to miss mentioning that yesterday, CX posted out one of the coolest videos that I've seen in a while from Newcastle, their implementation of what was happening in CX. And I was just really impressed with it. For those of you who haven't seen it, it's again all about that digital transformation story, finding better outcomes for local residents in Newcastle, better cost savings, making sure that the area is known for tech innovation. And to me, that speaks to so much of what CX is trying to accomplish. So congratulations on that. And go check out that video again from the Newcastle City Council. Phil and Mena, thank you. I'm really, really glad to have you guys in here with me. I'm glad to be able to hear this story. Thank you for the sponsorship. Congratulations on the success, and I hope we get a lot more opportunity to talk with one another.

Hoping so. Thank you, Steve.

Thank you so much.

Thank you, guys. It's been a pleasure. All right. Now we have got a short video, a very short video that we are going to play for you that help sort of take you on that customer journey. Enjoy the video. We're going to see you back in just a little over 20 seconds. We'll be back shortly. [Presentation]

And that is what it is all about. Thank you again for being with us live here on the broadcast. My name is Steve Multer. Remember to keep reaching out to us all day and all week long using #CLEUR. We want to hear from every one of you. And I promise, we are going to respond. We're going to reach back out to you. We are still in the middle of our sponsorship segment. And now we come to one of my favorite Cisco partners, in fact, our platinum sponsor here at the show, and this is NetApp. I always love the opportunity to talk NetApp. NetApp is all -- wherever Cisco is, NetApp is right there with us, every single step of the way. We're very, very grateful for it. I want to introduce Adam Fore, Senior Director of Portfolio Marketing. Good to have you with us, Adam.

Thanks for having us.

And then Cormac Dunne here is with us, Director of Digital Infrastructure for ICON.

Hey. Hi, Steve. How are you doing?

Welcome. Thank you, guys, for taking time out of your busy day. Again, I was over at the NetApp booth yesterday, and you didn't have a free minute to do much of anything. You were so mobbed over there.

It's been great. Yes. Definitely.

It's been a really, really good show for you. So NetApp, for those of you who haven't had an opportunity to connect in with what they do, they offer a lot of proven capabilities to build your data fabric, modernize your IT, simplify the private cloud so you get better agility, fuel data-driven innovation on any cloud. You guys do yeoman's work out there. What is really the big story for attendees over at the NetApp booth this week? What are people excited about and what do you want them to know about what NetApp is up to these days?

Yes. One of the things we're talking about is memory-accelerated FlexPod. So it's another advance we have with FlexPod. We're working with Cisco, integrating kind of Optane technology, Intel Optane, in that architecture that allows you to give orders of magnitude, better performance for some of your enterprise applications. So it's a continued evolution of just how we're evolving our joint FlexPod solution with Cisco.

Alright. Very cool. We're going to talk a lot of FlexPod because you don't find a lot of products that have more longevity than FlexPod or more of a long-term partnership. Cormac, tell us a little bit about ICON. What is it that ICON delivers that people need to know about?

Yes. Sure. So I work for ICON Clinical Research, and we have a global offering of outsourced development, commercialization services. And our customers are pharmaceuticals, medical device companies and biotech, government and public health organizations. And our business processes, we collect and store and process a significant amount of data.

I always get very excited any time we have the health care reference because I really don't feel that there's any other sector out there or any other industry where there are more requirements involved, where there's more compliance issues, where security becomes more of an important story. So we're so glad to have you and your perspective here with us. How are you using data these days as a tool for innovation to address your current and your future business goals, your visions and so forth?

Yes. It's interesting that you pick up on that, and that is true. And look, it is a very regulated environment, and we have to be very careful in terms of the duty of care we take with our customers' data. What I would say is standardize and simplify has been our mantra in IT operations for many, many years, and we've consolidated all of our data and client computed requirements onto a FlexPod solution. This allowed us to quickly make copies of that data and perform multiple forms analysis on that data. This enables us then to assist our clients, reduce time to market to find sites and sort of [ treat ] patients faster. I would say, in addition, we enjoy the flexibility of the product set, okay? For example, they -- we harnessed the FlexPod replication technology. And this allows us to integrate acquired [ copies ] in the standard format, at speed without impacting ongoing operations.

Perfectly put. And I'm so glad that you brought up the flexibility because, Adam, that was where I was going to go with you next. Let's talk about that flexibility on FlexPod. Again, the longevity, the continued demand. Why do customers like ICON and so many others really look to FlexPod as their answer?

Yes. I think these guys are a great example of leveraging that flexibility of the FlexPod architecture. A great example is what they're doing around, say, cloud tiering. So with their existing environment, they've been able to implement a new capability of being able to tier into a cloud where they can take, say inactive data, move it to a lower-cost storage so that they can kind of reduce that cost of the primary environment. And so that's something they implemented locally. And because they're a clinical environment, they can't really put data in the public cloud so they actually implemented their own S3 service in their environment. And so they're actually turning into their own S3 service, but they continue to have the ability to, say, back up to that service or back up to the cloud or they could even move data to that data and applications into the cloud so they can access a cloud native, say, services they need to, then bring that environment back on-prem. So they're starting to use the flexibility that, that architecture provides, and they're kind of open to all these other capabilities as well.

So grateful to NetApp for this ongoing partnership and the ability to continue to deliver for so many customers like ICON. We have got a lot more NetApp to talk about. My apologies there. Phil and Cormac, thank you guys for being in here with us. Don't go away because we're going to continue the NetApp by conversation. No. No. My goodness, my apologies, you can tell. This is how we know we've had multiples. Phil was a moment ago. We're back with Adam now over on this side. Thank you. We are going to continue talking NetApp, but this time over in the NOC, because you guys are playing a very large role in the NOC. And our own David dela Cruz is over in that area, which I think is just right over here to this side in the hub. David, can you hear me out there?

Yes. Thanks, Steve. That's right. I'm in the NOC, the Network Operations Center here on the show floor in Hall 6. Yes. And to continue the conversation with NetApp, our platinum sponsor for the show this week, I'm here with Arvind Ramakrishnan and -- who's a Solutions Architect at NetApp, and Joe Clarke. He's a Distinguished Services Engineer at Cisco. So basically one of our top engineers. Thanks so much for being on the show, guys.

My pleasure.

Welcome.

So a couple of questions for you. Obviously, NetApp is a big part of not only sponsorship with Cisco but also the NOC itself. What is NetApp's role in the NOC here and how long has NetApp been supporting Cisco Live! as an event?

Sure. So I'll probably start with the second half of your question, which is how long we've been part of the Network Operations Center. So it all starts with FlexPod, which is a joint solution between Cisco and NetApp. And we began 10 years before, and FlexPod is now celebrating its 10th anniversary, and we've been part of this NOC ever since. So NetApp is the official storage provider for the Network Operations Center, and we've been doing it for 10 years now. And now leading into the first question, that is what's our role here. We, being the official storage providers, our role is to provide the necessary data services for all the operations here at the Network Operations Center's data center. So we provide all the core essential storage capabilities. And then also, in addition to that, we also bring in one extremely critical value-add, which is to also ensure business continuity and disaster recovery capabilities in the Network Operations Center.

Awesome. And obviously, there's a lot of important services running in the NOC. What are some of the key workloads running and how much data is actually passing through? Because I'm sure the numbers are staggering.

Oh, yes. So in terms of key workloads, we host all the critical services like the active directory, DNS, most of the monitoring tools that are required to monitor all the networks that we build here for the show. And we also record all the breakout sessions that are being held over here at the -- at Cisco Live. And in terms of how much data pass through the NOC, I'm going to pass it over to Joe, who can take a stab on it and give us more insights into that.

Oh, yes. We have about 50 terabytes of active storage. And in terms of the overall data load that we push through, we are doing terabytes. We've already done 35 to the Internet, and we've done probably 10x that into our NetApp storage. So we -- it's something we don't even have to think about. The reliability is there and we count on it, and we push a lot of data. We record all of our net flow data, all of the traffic going through, so we can do security analysis, so we can protect our attendees, and we need that reliable storage to make that happen.

Absolutely. And I understand the data center, the NOC data center has been deployed as a FlexPod, which is a converged infrastructure architecture. What benefits does that bring to you guys as operators of the NOC?

So the primary benefit of FlexPod is we publish several enterprise workloads. So we get them all pre-validated and pretested on a FlexPod. And the solution that we deploy here in the NOC is a MetroCluster, and we have a pre-validated solution for how a MetroCluster needs to be deployed when it is being deployed as part of a FlexPod. So we know what the best practices are, so we have a reassurance, and we have the guarantee that if you just follow the best practices and the guidelines that are described in the CBDs that are being published for a FlexPoD MetroCluster, we know we have a solution that's going to work for us, and we just stick with what the best practices are that have been described over there. So that's one key value-add that we get with following the guidelines that are being described for a FlexPod.

Absolutely. One maybe one -- just final quick question, a bit more of a fun one for you there, Joe. Have you got any interesting stories from behind the scenes of the NOC?

We always do. Fortunately, reliability has been great. But when we got on site, one of the things that we tend to run into in all the venues, power and cooling. So a few years ago, we got on-site just after another show had finished, and they decided that they were going to turn the power off for that show, which is a good thing to do, and they took our power out, too. Took out 1/2 of our MetroCluster at the time, didn't even miss a beat. This year, we were leaking a little bit of current to ground. We lost a few circuits. Again, no problem. They forgot to bring in the air conditioning right away when we got in site. So we had to keep things a little bit cooler. So we always play the environmental dance a lot when we get to a venue. But in terms of getting the network up, in terms of getting the data center and the storage up, it was a breeze. It's great because NetApp brings Arvind, Scott on site. We get great support in making this whole thing happen.

Absolutely. Well, it sounds like the resiliency of the architecture really helps you guys out in that case. Thanks so much for being on the show, guys. I think we're heading back to Steve in the studio to continue the conversation on NetApp.

Thank you so much, David. I appreciate it. And thank you to Joe and Arvind as well for the great work they're doing over there at the NOC. What's so great about it is, if you've ever dreamed of building and tearing down the entire network in one week, the guys over at the NOC, they're showing exactly how it's done. So it's a great thing to check out while people are here at the show. Remember to keep reaching out to us using #CLEUR. We are in our sponsorship segment here at the show. We are back with NetApp and one of my very favorite people to speak with, not only at NetApp, but also here at these shows. So glad to have Lee Howard here with us, Chief Technology Officer for FlexPod. Welcome back my friend.

Steve, I've got to say, you look very dapper for the birthday celebration that we're here. It's 10 years of UCS. We've got a decade of FlexPod going forward. That's a wonderful birthday suit, we'll call it.

A birthday suit. I think you and I are both in our birthday suits.

Absolutely.

And looking snazzy as well. This show just took an entirely strange turn. All right. So I want to congratulate you first for everything that you've been doing here at the show. Whenever you and I get the opportunity to get together and talk, we always start out by marveling at the life span of FlexPod. I was mentioning it a moment ago here with Adam as well. It's really quite remarkable. And I asked him why it has lasted as long as it has, so much long-term success. And I want to ask you that same question.

Well, I think it's largely because this is a, I would say, the industry premier platform of innovation. We couldn't have been here had it not been for our partnership with Cisco. We couldn't have been here had it not been for our partners. Being able to go out and take this platform, wrap their business around this so that they're able to develop proficiency differentiate their own offerings. And I think at the end of the day, the person that really benefits is the end-user customer out there. We've got over 6,000 petabytes that have been sold of capacity. It's a $13.8 billion business that we've done and continuing to grow. I wish my kids at 10 will have a lifetime earnings of $13.8 billion, but it may not be in the cards yet.

May not yet.

A little bit of a slow start.

Now I already get the sense. Your son is 18 months, I think he's going to be brilliant. I think he's going to make it. Digital transformation is really at the heart of all of this. As we continue to transform not only the industry, but organizations start to transform the way they do business, everything from their data center all the way on down through the stack. How is FlexPod approaching that and helping them to get where they need to go?

Well, I mean, you look at the 170-plus CBDs that we have on record. I mean it's the most that you have out of any combined technology within Cisco. And that 250-plus person years of engineering that has gone into that has really allowed us to differentiate where you're diversifying out the business risk of choosing FlexPod. All the remediation testing that we do, all the interline, there's a new firmware for one of the components comes out, say a Nexus Switch, we're going to be able to tell you, here's what your upgrade path is going to be. So you're not as a customer having to do that. It's peace of mind for the partner, it's peace of mind for the customer. And I think where we differentiate ourselves, we're not really focused here on doing a tech refresh. That doesn't help anybody. We're out of the business of workloads. We're focusing on workflows, and that's adding in the human element. And I think the way that people interface with their data, they -- as you can see, they've trusted the data with us. We're setting our cadence of innovation on quality of life improvements. I mean look at what we're doing with Intersight innovation, being able to have visualization into the environments, pulling in app dynamics, pulling in C1. What we're doing with our OCI platform, it's a collaborative environment where everybody is bringing their best-of-breed innovation to bear, and the customers and the partners are the beneficiaries of that.

So beautifully put. That's a lot of what Liz and Danny were talking about up in the keynote yesterday, into the first innovation talk as well when it all connects together. What's next? You and I are going to talk to each other again in June when we're together in Las Vegas. What is next for FlexPod? Where are we headed from here?

I think you're looking at -- we've got performed taken care of. I think Cisco really does a good way of rationalizing the environment. Your databases, we're going to have a huge industry disruption of those in the next 18 months. 47% of SQL installs, 40% of Oracle installs. So that core bread-and-butter workload that FlexPod's always been a part of, we're going to have a huge disruptive refresh. But instead of just going in and looking at that specific database, how can we expand beyond that? Genomic workloads, where we're doing life-changing elements, not just on allowing children to be able to come in and have cancer treatments where they couldn't come in because the dye contrast was too radioactive. We're increasing the clarity on lenses within hospitals to do this. And then taking those same genomic lessons, we're applying it to agriculture, drought-resistant wheat, so that we can feed the world. I mean that's what gets me up in the morning, is designing, architecting is fun. But whenever you see that ripple effect, that the labor that we're putting in, those engineers that are coming in and building this technology for us, that ripple effect is really what keeps me thriving and keeps me excited. So a lot of AIML work you're going to see coming forward. And again, bringing in IoT to the forefront. I think Liz in her new position, where she's covering both UCS, IoT and the cloud business, this is how you deliver real-time innovation to your customers. This is how you put that data to work for you, the lifeblood of your business, that's how you bring it to bear. So it's an innovation center, not a cost center within IT.

I just decided while you were talking right there that I need to keep you with me right here on set the entire rest of the day. You gave me about 30 different things that I want to dive deeper into, and I wish we had the time to do it. Maybe you and I will have to do it offline, and then we'll share it with other people at a different time.

Absolutely. That sounds great, Steve.

Lee, thank you so much. I always love the opportunity to talk with you. I look forward to doing more of it, and congratulations again to NetApp, and thank you again for that platinum sponsorship.

Okay. We're here for you, Steve. Really do appreciate it.

You are indeed in so many different ways. That is going to wrap up our segment here on our sponsors. And again, we're so grateful for them. Right now, we're going to roll into a video that highlights one of my favorite pieces of the beautiful Cisco puzzle, and that was Networking Academy. They've already touched the lives of almost 10.9 million people across 180 different countries. Who knows, maybe you will be next. But enjoy that VT. We'll be back here live in the studio with our own Nish Parkar. Thank you so much for joining us on broadcast. Away we go. [Presentation]

Thank you all so much for joining us, and I'm so excited because we get to spend the next few minutes talking about one of my very favorite things that we do here at Cisco and that is the Cisco Networking Academy. NetAcad is a global education program. It is empowering students with great career possibilities in IT, in cybersecurity and in networking and so much more. If we look back over the career of Cisco Networking Academy. Since 1997, we have brought more than 10.8 million students through this program across 180 countries, different ages, different backgrounds, different career goals. And I got the very best possible people with me here in the studio to talk with us about it. Armand Leblois is our Corporate Social Responsibility Manager with Cisco Corporate Affairs, Armand I'm so glad to have you with us today.

I'm glad to be here.

Excellent. And then standing next to Arman, one of our Networking Academy students from the Dream Team. We're so excited to have you with us. [ Abba Namtonobregad ].

Yes, like this.

There we go. I got it perfectly this time. So glad to have you guys with us. Thank you.

So Arman, let's go ahead and start this out with you. Tell us about your role with Cisco Networking Academy, what excites you about the program?

So I'm the Regional Manager for Europe North, South and UKI, which covers basically from Ireland, all the way across to Israel and a couple of the Nordics and Baltic countries, as well as Benelux. And what excites me about the program is the fact that it is so relevant right now in Europe in this moment in time. I mean, the literature is abundant about the digital skills gap. And NetAcad is bringing a concrete solution to that issue by not only providing some of the most cutting -- cutting-edge and most relevant programming to its students, but also connecting them directly to some of our channel partners, which we'll go into maybe in a little bit. But so what I'm really excited about is that we are really at the heart of kind of the reconversion, the transformation into the digital economy and making it make sense for the average citizen.

Absolutely. And [ Alba ], before we go into the details on exactly what happens, tell us about your experience. First of all, how you found Cisco Networking Academy. And then what it's brought you to have us here today talking with one another?

Okay. So I'm studying a degree, a telematics degree. And in my university, they told us about Cisco. And I'm complementing the degree with one of the courses of NetAcad, that's called DevNet, Developing Networks. And well, I'm here because of Cisco said that she -- he needs people to help for the infrastructure. So I'm with the dream team. And well I'm helping here to deploy the infrastructure.

Absolutely. We're going to talk a lot more about what it takes to actually deploy an infrastructure for an event of this size. Arman, what do you think it is that sets the Cisco Networking Academy apart from other IT education programs that are available out there in the sphere?

That's a great question. I would say there's a couple of elements. The first element that makes us completely different from anybody else is that we're agnostic. So we're not training anybody on a specific type of technology. We are just giving the skills which is, I think, very unique even in the digital educative market. There are very few people who are doing that. I think that what sets us apart also is the fact that we've been doing this for quite a long time. And the fact that we're still relevant means that time after time when the industry has asked its students and its programming to pivot, we have pivoted successfully. I think CCNA7 is a great example of that. Our budding partnership with DevNet is a great example of that. You have right here, the case in point that it's a popular program already. And then finally, I would say that the fact that we try to involve our channel partners as much as we can in the process by the Talent Bridge, which is a new tool that we've had for about 2 years now, which is very incredibly successful in linking students with employers but also making sure that they're part and parcel of the construction. So we have regular events where we mix them up with our academies, with our instructors to get that kind of dual exposure because without the leadership of the industry, it's going to be very difficult to continue having the right set of skills and the right set of competencies that we're teaching within the program.

It really brings us to a good point and something that I wanted to ask you Alba about is as you chose this particular program to be a part of, again, with all of the other programs that are out there, why specifically do you feel like you will gain benefit from being on the dream team here and through Cisco Network Academy. What do you expect and hope to get out of it?

Well, I'm used to work in a laboratory, so it's environment controlled. So when I thought that I can be here working with the Cisco engineers and working in the real life, I can found the real problems and the -- and work with real engineers. So it's a dream. Dream team. It's a dream.

And people can go to visit the dream team or we can ask these questions directly to you as well to find out about it. I want to ask you one more very key question. You mentioned the integration a little bit earlier with the different capabilities and all that. How do we keep pace with the changes in our industry? How do we stay up to speed and address those current business challenges, specifically within those integrations?

So what's really interesting about the way NetAcad has designed its programming is that we've specifically built our entire course offering, particularly in the career courses, on a continual dialogue with the industry. So for example, in CCNA7, you have now a stronger part of cybersecurity, a stronger part of AI that's now present within the course offering. Why? Because we know that this is where the industry is going. We're going gradually into a bridge where the networking professional and the programmer are going to have to meet halfway and both know each other's ambits so that they can actually collaborate successfully. And I think that, that's what's been the success of Networking Academy. I think that's what's we're -- it's going continue to be our success in the Networking Academy. And I would add one last thing, just to bounce off of the -- your last exchange here. What's extraordinary is that when we have events like this Dream Team, where we can take them out of this kind of laboratory atmosphere and say, "Listen, you've got 4 days, you got to put it together. " This is the hands-on experience that makes the difference and says, listen, you know what, I learned it, but I can actually do this. So I am 100% employable in any challenge necessary.

Practical in the field. Thank you for everything you do within Cisco Networking Academy. Congratulations for being a part of it and on the dream team. And thanks to all of you for watching with Arman and Alba. Appreciate it.

We're here at Cisco Live Barcelona 2020, and we're going to be shifting our focus a little bit moving into software. And to help me do that, I've got Vinay Nichani. So welcome, Vinay, firstly. How are you?

Thank you, Nish. I'm great. How are you?

Yes, I'm great. Thank you. Day 2 of the show. Tomorrow's the last day. So I'm already starting to feel a bit down because it's my favorite event of the year?

Well, it's so much fun. I agree.

Yes, it is.

So you're our VP of Worldwide Software sales here at Cisco. So tell us a bit more about your role and what you do day-to-day here at Cisco?

Yes. So it's a fascinating role, right? Because software is really at the center of the transformation we're trying to make as a company, as well as our customers are trying to make as they try to be more flexible and agile to deal with digital transformation and all the hosts of things going on. And so in my role, what we aim to do is simplify how we go to market with software across all of our architectures across services to all segments of the market and deliver unparalleled value and simplicity to our customers as they consume more and more Cisco software.

So I'm hearing simplicity as a really key theme, but making things really easy to access, easy to use for our customers. Is that big theme?

Yes, that's been the focus, right? Because if you look at it from a customer perspective, what they increasingly care about is they care about their digital transformation. And I think you've seen others say this, but at its core, what that's about is their application, right? We're in a world today where 46% of our customers' customers are more loyal to an application than to a brand. And 66% will avoid doing business with a brand if it's known for delivering poor digital services.

I know, I'm definitely going to be one of those people. Because when something doesn't work through, I don't get a good experience, I completely shut off and then it's difficult to get me as a consumer back on board, right?

Totally. When you think about it, like something simple like coffee, right? So we all know Starbucks, I know and love my Starbucks app. It turns out that Starbucks now does over 50% of their revenue via the mobile app, which is mind-boggling when you think about the size and the scale of Starbucks.

Absolutely.

And you can talk about that example in a number of different industries. But what that means to our customers is the more time they can focus on delivering that digital experience and that outcome for their customer and the less time they have to worry about integrating piece parts technology, putting the Legos together, as we say, the more successful they're going to be, and that's why it's so critical that we got to simplify how we enable them to unlock that value via our software.

And so how is Cisco simplifying and making things easier for our customers?

Yes, that's a huge focus of what we've been doing around software buying programs, right?

Okay.

So the core one that most people recognize within that portfolio is the enterprise agreement, which is what it's fundamentally about is, if a customer is willing to fully commit to our software within certain franchises, we will offer unparalleled value to them to enable them on that journey. And so from an EA perspective, as we've tweaked and modified and adjusted that over time, we've seen tremendous success and winning in the market, reflective of the value of bringing customers. We've gone from 600 EAs to 3,000 EAs globally in just a couple of years. And the plan going forward is even more as we unlock that value across every one of our core technology architectures.

So do you have an example of that?. So if I was a customer that was looking maybe at specific Cisco technology, what benefit as a customer, would I get of buying into that EA?

Yes, I can give you a couple of examples, right? So one is, let's talk about collaboration as you look to unlock the value to your users of calling meetings, video, et cetera.

And some really exciting stuff in the keynote, right? Coming up new launches, collaboration as well.

Fantastic. No, there's a lot of exciting things happening there, right? And so if you think about a customer buying our collaboration, they could choose to go down an à la carte path, buying it for groups of users at a time. And [ over ] time, all of those subscription licenses are going to have different renewal dates, different co-term dates, they're going to have to go through a transaction every time they hire new users. What we do in the EA is we take all that complexity out.

Okay.

So they cover their whole enterprise, everybody has feature parity, they don't have to worry about renewing different things at different times and we give them 20% growth built in. So if they hire 10 new users, they're not having to go through a transactional process. They just download licenses and go and again, focus on the outcome, focus on enabling the work space. The other example that's really good is what we're doing on infrastructure, so very different market. You'd have a collaboration or security for users, you can talk about infrastructure and things like DNA for switching, routing and wireless.

Yes.

Same concept of everything on one contract, everything co-term, but now because we're not talking about users, the concept of built-in growth is less relevant. And what our customers have told us they really care about is partnering them on their deployment journey, which typically takes time. So we're doing that as we're building a ramp to make their deployment easier, and they love that. We've seen a lot of success with that offer as well.

Amazing. And I keep hearing about these 3 magic numbers, right? So I'm trying to guess what they are.

Yes.

So tell me a bit more about what that means.

So the 3 magic numbers are: Number of contracts, number of renewal dates, number of partners.

Okay.

And so we typically see with our customers, and it varies based on size, but our largest customers, as we've gone to subscription, typically have hundreds of contracts with us and hundreds of renewal dates across dozen part -- dozens of partners, smaller customers have an order of magnitude less, but still more complex than they can manage at their size. It's very painful. One of our customers has estimated that every contract they have cost them $3,000 in OpEx to manage. And so the focus of the 3 numbers is helping our customers understand that landscape and ultimately, taking those 3 numbers from dozens and hundreds down to one, one and one, which is a tremendous operational and financial benefit to them.

Absolutely. You mentioned partners there. So how -- what's the benefit for customers of having fewer partners as well? Because I know some like to diversify and have different skill sets. What's the benefit of customers having fewer partners when it comes to software?

Yes, it's a great question, right? I think what we've seen from many of our customers is they want to do business with Cisco more strategically, and they also want to do business with partners more strategically. And the ones that really build the value can drive life cycle value towards getting to their outcome, they are more than happy to form a more strategic partnership with versus transactionally buying and bidding every deal, right? So there's a decision that has to be made there. What most customers are telling us is that if the partner can deliver that value and help them on that journey, they're more than willing to form a more strategic relationship to drive that versus doing business across a lot of partners that they can't keep track of themselves.

Got it. That makes a lot of sense. So we've got just a couple of minutes left and we just need to wrap up. But I want to know if people are watching online, they're here at the show...

Yes.

How do they learn more about Cisco software and enterprise agreements?

Yes. So there's a couple of places you can go, right? One, there's a lot of resources online.

Okay.

So you can go to cisco.com/go/software, and there's a lot of information there on enterprise agreements and other such things. But where I would encourage people to is start with your Cisco account team, right? Cisco account team or your partner account team, our partners are also increasingly enabled to lead this conversation because really where the value is and where the rubber hits the road, it's all specific to our customer-specific environment, and by working with your account team, understanding your 3 numbers, understanding the outcome and the transform objectives you're trying to reach, we can really partner to form the right agreement, the right relationship and the right structure to drive that value together.

That's great. Well, thank you so much joining me in the studio, sharing some top tips around software and point people to where they can learn more.

Great. Thank you, Nish. I really appreciate it.

Thank you, Vinay. So we're now going to go ahead and just watch this really short video to learn a little bit more about software. Join us and don't go away. [Presentation]

Welcome back, everybody, and we're here in the compass section of the show. Now you probably notice something different. And yes, it's this beautiful, Cisco jacket. I was given this by the Cisco store. Now if you're here in Barcelona, and you want a jacket, and I don't see why you wouldn't because it looks fantastic, head along to the store. If you're not here, you can grab one online because the online store opens on Monday. But anyway, we're talking all things software. And I'm here with Bryan Benke. Bryan, can you introduce yourself?

Yes, Bryan Benke from the Smart Licensing team. I've been at Cisco about 20 years. So love working for Cisco.

You're a veteran, you've been here a lot longer than me. I've only been here 7 months.

So Bryan, look, we're living in the age of software, whether it's Netflix, whether it's music streaming. What are the influences behind Smart Licensing here at Cisco? And how does that really tie in with our own software transformation as a company?

Yes. Well, thanks. Yes, it's been a great thing for Cisco because we have so many customers with so many different products. And so they began to lose track of all their licenses. Some of our customer service have over 10,000 devices. So we created a digital wallet for them, we called it a Smart Account, and it's kind of like your banking account. You put all your licenses into a certain account, and you can track and monitor your licenses. You know how many you bought and the like. And so it's been -- that's one of the major things we've been doing. And the other is that we used to give customers a license for a device, and we have the devices behind us here. And they would just -- they would lose the licenses for the boxes. So someone would leave the company, they would no longer know what the license was for a particular device. So we created a pooling concept. The pools are in their Smart Account. They can see all their licenses. And then they just come get one out of the pool, use it. And if they want to return it to the pool, they can return it to the pool of licenses. And so as you look at Cisco, and you think of how we're moving to software subscriptions and enterprise agreements and the like, it's really one fundamental to our strategy that we can get -- customers can see their license, their subscriptions and all that.

So simplicity. It seems like you're making things simple for customers.

Yes. And what we tried to do is we have a lot of different groups at Cisco. We have behind us, the routing and switching. We also have collaboration. We have security. And so we have one common license model for all of Cisco to help people navigate through Cisco and the license structure.

So when you look at some of these larger customers, customers that maybe have like hundreds, thousands of licenses, how are you making things flexible for them? How are you making it easier for them to start consuming these licenses?

Well, in that Smart Account, kind of like you have like a checking or savings in maybe your daughter Sally's college account, you can set up your account to be that way. So if you're a company and you have different divisions of the company, you can make a virtual account for each of the different divisions. And then you can -- they can manage their own licenses and customers really love that flexibility. And again, with subscriptions, it's so difficult to know when it's expiring in 3 years, what's expiring in 5 years. And so this is a one-stop shop where they can see everything about their licenses. We not only we include their licenses in there, but we also include their contracts, they can see their tax support cases. And we have a new product called My Cisco Entitlements, and that product gives them access to all the information in a one-stop shop.

Brilliant. So you've really given the customer a single pane of glass over it, as to what they have from Cisco. So when we're looking at Cisco Live, it's all about new innovations. It's all about what's happening in the world of Cisco. What's new when it comes to smart licenses?

Well, one is that when you look at like a lot of countries, India, in particular, a lot of the African companies -- countries, they don't have like real big company structures behind them. And so we have a new thing that's for small, medium businesses that they can get -- quickly get their licenses without going through as much of the paperwork and the like. And so we've really rapidly involving the small, medium businesses. We've also are creating a hierarchy of licenses. So if a company has a division in Germany, they can also have, beneath that, they can have all the different states or the locations where they want to have their licenses stored. So a lot of people like that. And the last thing we say in licensing is, we call it, the rise of the controllers, it's kind of a like terminator.

The rise of the machines.

Rise of the machines, but it's the rise of controllers. And so there's DNAC, there's vManage, there's [ FDM ] and security. And what we're trying to do is that we'll have these network controllers manage just the licenses versus an individual device having a license on it. And so it's going to be much simpler for customers. They just manage the controllers and not the individual devices.

Brilliant. Well, look, it sounds really exciting. I mean, in the world of licenses. Final thing just to close off, Cisco Live in one word?

It's exciting, and we just love meeting the customers. It's all about the customer here at Cisco Live.

That wasn't one word but I'll let you off because it's so exciting. So thanks very much for you time.

Thank you, sir. All right. Thank you.

So we're going to throw it over to the VT. See you later, guys. [Presentation]

Were here at the Cisco TV studio here at Cisco Live Barcelona 2020, and we're going to continue talking about Cisco and software and that video was setting us up really great for this next guest that I've got here in the studio. So I'm here with Bobby [ Casavon ]. Hey Bobby how are you?

Hi. Nice meeting you. Thanks for having me here.

Yes. Good to meet you, too. Thank you for coming into the studio and spending time with us.

Absolutely. Absolutely exactly.

So you're the Senior Director of CPS Transformation here at Cisco. Tell us a bit more about your role and what you do day-to-day here with Cisco?

Absolutely. So you heard from Vinay and you heard from Bryan, about how they are trying to simplify the way they offer the software so that it's easy access for our customers, how we manage licenses. What I do is -- our team is made basically focusing on the fact that how do we simplify the overall access to what the customer's purchased. And it is not just the software. It's software, subscriptions, hardware as well.

So everything. All in one place.

Everything in one place. And we have heard from customers that with the introduction of smart licenses, we introduced a Smart Account.

Yes.

And our customers are constantly asked us for, "I can only see my smart licenses. Can I see my subscriptions? Can I see my contract? Can I see my devices? " So what we have done is we have brought all of that data together so that our customers can confidently have access to manage and secure and give access to their -- the providers and consume it.

Got it. So this single place of access, I understand it's called My Cisco Entitlements, right?

That's correct.

So tell us a bit more about MCE and how it fits into Cisco's why the software transformation. As you said, we have been Vinay in the studio just a few minutes ago. How does that fit into the bigger picture of Cisco strategy?

So with MCE, what we have done is we have brought together, irrespective of what buying programs you buy or software entitlement, we are having a single place for you to come and access. It is the first time we have invested in providing a 0 cost platform to our customers to be able to simplify and have a single place to go to for accessing all their assets and entitlements. What this really translates to is ease of doing business with Cisco, right? And there is -- we talk about efforts when it comes to customer experience, and this is a key part about -- I need to be able to see what I have, what I own, what's my risk, and am I using it, what I bought, am I at risk of exposure and compliance. So it's basically a platform designed to by a click, give that insight to our customers and transact on what they really want to transact on.

Got it. And here at the show here at Cisco Live, we've got -- I think it's 17,000 attendees here.

That's right.

And a large portion of it are actually partners of Cisco as well, right?

That's right.

So how do your partners play a role when it comes on MCE?

Absolutely. So what we have done is, end of the day, Cisco, our partner, are delivering [ assets ] and entitlements through the various offer motion to our end customers. So we started focusing on delivering this basic foundational capabilities for our customers, and then what we have done in the last 3 quarters is to do a full co-design with our partners to understand how they can shape and enable our clients. So we've got some powerful set of capabilities, which we have co-designed with our partners, which we are currently releasing it, and they'll be able to -- they are essentially looking for how can I serve my clients better, how can I reduce my OpEx, and how can I be able to easily gain access to my customers just so that I can deliver the outcomes what I need to deliver for them, right?

Yes.

So that's what we're focusing on for our partners as well. And then the last mile license delivery is a key critical capability, which they are looking forward to making sure that the timely delivery of licenses is a critical component to how customers would have access to their licenses, right?

Got it. And so obviously, it sounds like your team is very popular with customers. You’re making things easier for them, simpler for them, putting everything all into one place for them.

That's right.

So what's the feedback that you're hearing from existing users of MCE?

Absolutely. So number one, the customers are loving it, right?

I'm not surprised.

It's pretty simple. And what they're actually doing is that they are able to get in, get access to all what they have never seen. The entire book of business, for the first time, they are seeing it because our customers buy products and services from multiple partners and we are bringing all of them together and enabling our partners also to be able to serve our customers. So it's becoming a much easier way to transact. And our customers are really excited to get access to everything what they need. And they're also -- we are also standardizing the whole user life cycle management across our digital interactions they have at Cisco for all assets and entitlement. That's another big value for our customers, and they really are liking it, and they're transitioning it into the MCE platform. Today, we have around 2,500-plus customers already on the platform, using it.

Okay.

And the partners will be onboarded pretty soon with their value, what they want, they focus on monetizing it. Simple example, what Vinay was highlighting about flex plan and EAs, right?

Yes.

Even in MCE, customers can come in, partners, when they do a partner-led EA or a partner-led flex plan, partner can see what they need to see and serve the clients from an EA standpoint. Customers can gain access to their enterprise agreements and see what their consumption levels are and where they're using, where they're not using it so they can drive the value and realization.

So it's the power of using the customers' own data to actually drive more and more of the outcome?

Absolutely. Absolutely.

Got it. And I know you won't not be able to tell me too much about this, but I'm going to try and get some information for our viewers. What are some of the upcoming features in MCE? What can you share?

Absolutely. Absolutely. For our customers, what we have delivered to date is to have that comprehensive access.

Okay.

And manage it and secure them, right? And they can create cases. But that is not it. It's a highly transactable platform. By the way, they can also do product upgrades today, which are transactions which are flowing through the platform. We'll be delivering in the second half, a fully functional transactability on the platform, meaning I can right click, deliver token, generate licenses.

The second half of 2020?

Exactly.

Got it. Okay.

And they can do all the actions, what they need to do, including self-service asset management, right? From a partner standpoint, what we are doing is we are enabling them with the capability focused on making sure that the last mile license delivery experience is simplified because that is a big pain point for our partners to be able to easily deliver digital assets. And we are also enabling them capabilities to monetize on Smart Account management, asset management and the whole EA flex plan consumption visibility and transactability is also something we are working on for enabling for our partners.

Got it. So enablement for both customers in terms of their outcomes, but just as much for partners to be able to bring more value as well in partnership with Cisco.

Absolutely.

I love that. So if people want to be learning more about MCE, where can they go to learn more?

It's pretty simple. If you go to cisco.com/go/mce, you can have access to all of that insights. And there is a sign-me-up button there. If you click and sign me up, we have teams waiting to onboard you as a customer, you as a partner. If you forget that part, even if you Google for My Cisco Entitlement, it shows up on the top, you just click and do exactly what you need to do.

Got it. Amazing. Well, thank you for joining me. I actually want to bring David into the conversation now. So David, you just joined me here in the studio. How are you?

Hi, Nish. Great to be here.

Good.

Thanks for having me on.

You're very welcome. I feel like we're having a great time. And most [indiscernible] have been on the studio yet. So obviously, you're out with customers all the time. Cisco, we've talked about here in the studio today. It's obviously, moving more and more towards software. So what are you hearing? Obviously, you're based in Germany, but I'm sure you have global customers as well. So what are you hearing from customers when it comes to software. Is it a reality in terms of that transition?

Absolutely. I mean, not only are we and all other vendors, bringing out a lot more software products that have licenses that need to be managed, but also just the complexity of those licensing schemes in many cases is going up, up and up. So the -- and My Cisco Entitlement, I think is a perfect answer to these questions because, and I'll give you an example. I've got a customer in Germany, they're not big. They don't have like a dedicated team that looks after licensing, but they have bought their subscriptions from -- the subscriptions for one product from 3 different partners, they've got 3 different expiration dates and they're really just losing track of where all those licenses are going and coming, you know?

Yes. So obviously, Bobby...

That is exactly the point. So what we have done is, while we shift and we start to enhance and enrich our portfolio with software, we realize that our customers will buy through multiple channels, and they need to have a single place for asset software asset management. So we have built in software asset management, software life cycle management as part of the platform to deliver that value for our customers.

That's amazing. And obviously, we've got about a minute left. So I just kind of want to wrap up on what's going on around us because obviously, Day 2 here at Cisco Live. So Bobby, is this your first Cisco Live or have you been here before?

I've been here for a few times. Few years.

You've been -- so obviously, a Cisco Live veteran. And what would you say is that the highlight of the show this year? Obviously, software, I think now more than ever, is really relevant to our customers. There's lots of conversations. But what has been your personal highlight of the show so far?

Yes. I think the, this year, this Cisco Live session, I see a lot more focus on DNA and other software focus, which is great. And I can see a lot of participants focused on those areas as well and partners participating, and partners also focusing on this transition and the software.

Got it. And how about you, David. Obviously, we've got one day left. It's your first time hosting. What's been your highlight so far? I know we're going to do this again tomorrow, so choose wisely.

Yes, it's a tricky one. I mean, there's been so much content that we've been able to see, even though we've been running around kind of a little bit mad wishing just to catch some of the really cool sessions. But I've got to say, I mean, that opening keynote yesterday was just fantastic. Really exciting to hear, especially what's happening in the compute space. I think what Liz and Tony said about all the different domains and the transition to cloud and how we're enabling those is very much -- a very exciting time to be a part of Cisco. And also to be a customer or a partner working with Cisco.

I completely agree with you there. Well, thank you so much, Bobby, for joining me and helping us understand more about software.

Thank you for having me here.

David for showing your highlights and bringing it all to life. So we're going to clear us out the software segment now. Don't go anywhere. Stay Tuned. [Presentation]

Hi, guys, and welcome back to the Cisco Live studio here in Barcelona. I'm really glad that we are shifting our focus now to SD-WAN. I think it's one of the most exciting topics that Cisco can talk about because it's such a hot topic, I think, for so many customers that I personally talk to all the time. Our customers moving a lot of their services into the cloud, and they had bandwidths and security requirements are increasing through that and they're looking to simplify their SD-WAN, simplify -- sorry, their WAN operations, simplify how it all works and also reduce the costs, obviously, that are associated with it. At the end of the day, those costs keep increasing and unfortunately, the budgets aren't keeping pace. But also still need to remain secure regardless of if their applications are hosted in their local data center or if they're going out more into the cloud, which is definitely the case for a lot of customers. I think Cisco is in a great position to talk about this topic. We invented the router, so 35 years ago, and we are at the forefront also of SD-WAN development. So we want to go into a little bit more detail on SD-WAN, and Steve is on the show floor. So Steve, what have you got for us?

Thank you so much, David. I do appreciate it. You just nailed a lot of the great capabilities of what's going on with SD-WAN. So we're in the middle of the Cisco showcase. We're out in the World of Solutions. As you just said, SD-WAN, software-defined approach to managing your wide area network. So this is what allows you, as you said, to reduce your cost, transport your independents across your NPLs and your 4G, 5G, LTE, so many connections. Plus, you also got to improve your application performance, and you get better agility out of your system. But even if we go beyond that, it's the better user experience, is what it comes down to more efficiency for your SaaS, your public cloud, you simplify your operations, you get more automation, so many great benefits and the security that David, you mentioned, a moment ago, and we're going to talk about that, too. I'm going to bring Ben Brophy in here with us, systems engineer, how are you Ben?

Hello. I'm doing well. Thank you. And yourself?

I'm so glad we get a chance to talk. Thank you for your time today.

Yes, likewise.

All right. Let's talk about our Cisco SD-WAN story that's unique for Cisco Live this week. What are we wanting to make sure people know and understand when they stop buying

Hello, everyone, and welcome to the Innovation Talks theater. My name is Toby, and I have the pleasure of being your host today. Now we're all so glad that you've made it to Cisco Live 2020 here in Barcelona, and there's a lot of us here. And together, we're going to build the bridge to get you where you want to go, so you can make anything possible. Here at Cisco Live, you'll learn new things, be inspired and create a path to endless opportunities. This week, we're hosting 14 Innovation Talks here in this theater, where we'll share with you our latest solutions, innovations and, of course, best practices. Today, I'd like to welcome Sachin Gupta, Senior Vice President of Product and the Intent-Based Networking Group, to the stage. A Cisco veteran of 23 years, he leads the enterprise networking portfolio that includes the infrastructure and software from users and devices all the way to applications and data. This includes the campus, branch WAN and now cloud networking organizations. It's a pleasure to welcome to stage, Sachin.

Thanks, Toby. All right. Good morning, everyone. Good morning. It's a pleasure to be here back in Barcelona to talk to you about the latest and greatest of what's happening in enterprise networking. So first of all, let me explain the topic, why is it cloud and the modern workspace? As Toby mentioned, I'm responsible for networking from users and devices to applications and data. More and more of the applications you're consuming, we're consuming are in the cloud. And more and more, we don't actually go to a physical place to do work. We work in any space that we occupy. And so for me, these are 2 extremely important trends that are impacting how you think about networking. It's almost turning networking upside down. So now let's get into cloud and the modern workspace and what are the innovations that Cisco is bringing and what are the partnerships we're bringing to help you leverage and maximize the opportunity with these trends. So first and foremost, cloud is absolutely here, undeniably here. I think everybody understands and everybody gets it. We wanted to understand the scale of this in a better way. So we ran some customer surveys. And what we found is more than 80% of our customers are using at least 2 public cloud providers. So nobody is using just one, more than 80% are using at least 2. And the majority have a hybrid environment. They still have applications in on-prem data centers, but they're also using a combination of maybe AWS, Azure, Google Cloud or IBM Cloud. At the same time, we find that these customers are consuming 100 or more SaaS applications. They're paying for at least 30 but are actually using inside their environment somewhere more than 30 SaaS applications. And the connectivity fabric that allows you to deliver the security and the experience you need end-to-end is the SD-WAN fabric. And we're going to talk more about that. Now let's talk about these verticals and why cloud is so important. In retail, how do I engage with my customers through every single channel and manage my data? In education, how do I deliver massive open courses, like through Coursera? In health care, how do I take my patient data to provide better patient care, to provide better cures? In finance, how do I scale up and down during the busy season and how do I use data analytics again to enrich my product? And in manufacturing, how do I track things through the supply chain very accurately and have a digitized supply chain? And when you look at the statistics from many, many analysts in all of these verticals, 1/3 of retail workloads, 1/2 of all the manufacturing software and the CAGR, the growth rates expected for cloud are tremendous. So why are all these applications and why are all these use cases moving to the cloud? Well, quite simply, cloud provides significant benefits. You're all very familiar with this. It is an automated environment. Scaling up and down, adding workloads, getting storage capacity is extremely simple, very agile. You can move very, very quickly. Application developers don't need to wait. You can move and create an application environment very, very quickly. And it provides tremendous flexibility on where you want to run your applications, how you want to develop and how quickly you want to move. Now what happens is you've got cloud happening on one side and you've got the desire to adopt cloud. And you need to leverage the technologies available to address that trend. And at the same time, your users are predominantly mobile and are expecting to be able to work from anywhere, right? So this is -- comes back to my topic, which is how do we help you address the trends of the cloud and the modern workspace. Let's zoom in to the cloud network a little bit more. All right, many of you may be familiar with this, some of you may not be. When you think about what's happening inside AWS, inside Azure, inside Google Cloud platform, you find networking constructs, you find transit gateways. Think of that as an edge router from AWS. You find VNet, you find peering requirements, you find shared services, identity providers that you need to connect into, remote users that you need to bring in, connectivity that you need to extend into an on-prem data center. There's a whole new set of orchestration tools, monitoring and visibility tools that each cloud provider provides. And there's other new vendors that are coming in, providing tools to manage this environment. So when you look at all of this, yes, there's a lot of networking going on. But it's not about physical routers that are going between your sites and physical data centers. This is now a virtual network, security and application services that may be natively provided by your cloud providers or that you need to instantiate and manage in a simple way, right? So this can get very complicated very quickly and the world is moving very rapidly. So we're providing an architectural approach to help you navigate this world of cloud. First thing I want to talk about is our SD-WAN strategy. The Cisco secure cloud scale SD-WAN strategy says, it doesn't matter where your users and devices are. They can be remote, they can be in the branch, they can be in a campus. They can be connecting from any method, 4G, 5G, MPLS, Internet, satellite, it doesn't matter. And your applications or your services can be sitting anywhere. It could be in a carrier-neutral facility, a colocation, it can be a public cloud service, it can be a private data center, it can be a SaaS application. And what we are providing with our SD-WAN architecture is an ability to automate this entire environment, an ability to make sure you have visibility in analytics. You can deliver security at exactly the right place, whether it's in your branch site, inside the colocation in -- as a service using our secure Internet gateway or in the cloud itself, in the public cloud itself as a virtual security service. And then last but not least, how can we help you optimize the application experience in this environment? But SD-WAN isn't the only solution you need from Cisco or the only solution you need to address the cloud needs. When you think about application deployment on-prem, there's 3 key technology elements that become important here. First, how do you provide that WAN connectivity for your users and select the best path? And that's SD-WAN. I just talked about the SD-WAN architecture. Then you think about how do I provide policy-based segmentation for my data center resources, my compute resources, for my network resources based on the application need? And that's where ACI, our Application Centric Infrastructure, comes into play. And then you think about where do I put my firewall? Where do I put my IPS service? How do I implement security in this environment? And that's where our security portfolio with something like Cisco Defense Orchestrator to manage that comes into play. So those are the Cisco solutions that you will use for an on-prem deployment. And what we're doing is we're taking all of those solutions and making them available for the cloud. SD-WAN fabric extending into the cloud, ACI anywhere, cloud ACI enabling you to have the same policy control in the cloud. And then finally, Cisco Defense Orchestrator or tools like Stealthwatch also working for your workloads in the cloud. So what we're after is how do we provide that consistent experience for you as IT for all your application environments, whether it's on-prem or in the cloud. But we cannot do this alone. We need to make sure that we're having the best industry-leading partnerships in order to deliver the solutions you're looking for. So I'm going to walk through some of the recent partnerships that we've announced. First one is with AWS. So if you're familiar with the AWS environment, they recently introduced this notion of a transit gateway. In the transit gateway, you need to be able to host in a transit VPC your SD-WAN virtual router to extend the SD-WAN fabric into AWS. So first and foremost, how do I move securely the traffic and pick the best path from my sites into AWS. And for that, we can extend the SD-WAN fabric. That's number one. Number two, we announced the capability of ACI to be able to not only manage policy for workloads and VPCs inside AWS, but AWS also provides an extension of their cloud on-prem using AWS Outposts. And you can use ACI, Cisco ACI, to manage policy inside AWS as well as in AWS Outposts by bringing their cloud on-prem. And then last but not least, AWS announced a new capability called ingress routing. And we're able to use the ingress routing feature to stitch and service chain security services, other services inside the cloud. And so you could have a virtual firewall instance, for example, and we can stitch the right traffic through that firewall and automate that experience. And then you can manage that firewall using Cisco Defense Orchestrator. And you can use Stealthwatch Cloud to detect threats inside that cloud environment. So once again, taking SD-WAN, ACI and Security and taking that portfolio and extending it through our partnership with AWS in all of those areas. Now similarly, Microsoft has different constructs. So they have VNets. They have Virtual WAN. They have the Virtual WAN hub. We also announced a partnership with Microsoft where you can extend the SD-WAN fabric, similar to AWS, on-prem into Azure and leverage their Virtual WAN phone and make sure that all your security policies, your encryption, your traffic steering, app optimization can go from your site all the way into Azure as well. Next up, with Microsoft again, we're enhancing our partnership on Office 365. We actually -- this is not the only SaaS service we work with, but this is the most recent announcement from us. And what we do here is we exchange telemetry data with Office 365 to ensure that you get the best experience. And our testing has shown that you can get 40% or better performance, better experience with Office 365 with the Cisco SD-WAN solution. The reason this is important is Microsoft says, "Connect into Office 365 as directly as you can and leverage the Internet if you need to, but connect to my backbone as quickly as you can." But over time, the Internet path may not be the best. You may need to use your MPLS service. You may actually need to go to another regional hub or to your headquarters to get the best O365 experience. And with our SD-WAN solution, working with Microsoft, we're continuously monitoring every connection, every option that you have in order to route that traffic using the best path possible to deliver the best experience, SD-WAN architecture, ACI, Cisco Security, all providing a consistent approach on-prem or in the cloud and doing it with the industry-leading partners in this space so that you have an end-to-end solution. You can imagine as we go forward. So if you look forward, a lot of the talk has been, "How do you bring sites, branches and connect them into the cloud?" And as you can see, cloud-to-cloud connectivity, peering connections, leveraging direct connect, express routes, all of the new capabilities and requirements from cloud is what our SD-WAN architecture and solution will continue to deliver upon. So a lot of exciting things happening here. There's a lot of sessions at Cisco Live, where you can get a lot more details on what's happening from a cloud point of view. I now want to switch gears and talk about the mobile workspace -- or the modern workspace. In this modern workspace, it is absolutely mobile-first. And mobile-first could be Wi-Fi, it could be cellular, 4G, 5G. For the things that are connecting, it could be Zigbee, Thread, it could be any IoT protocol, but it is absolutely a mobile-first world. At the same time, it needs to be fully integrated. As you roam from one environment to the other, your experiences need to be seamless. And this modern workspace has to adapt. If a different type of client comes in or if there's a lot more users in a particular space, we need to be able to provide the performance, the capacity needed to ensure the best experience for everyone at all times. In a modern workspace, things cannot go down. In a mobile-first world, it cannot be that your wireless service is out because you're doing an upgrade or because more users are connected to the network. So how do we leverage the power of data, the power of the infrastructure and the architecture to address these needs? So if you just take a look at just a random sort of sample of a workspace, you can see that you have all kinds of clients connecting. You might have clients that do need to be wired in. They just require 10-gigabit performance, very, very high performance and it's better to just wire them in. You're going to find probably that the majority of clients can be wireless. But they can be running all kinds of wireless stacks. And so how do you ensure that you can provide the best experience based on the capability of every client using the wireless technology? You're also going to find all kinds of things that are connecting. And they may not be Wi-Fi at all. They may be Bluetooth, BLE, they might be Zigbee, Thread. How do you manage those? And then you have shared spaces, you have conference rooms, you have collaboration. There's a lot of different things that are happening in this workspace that you need to manage. How do you provide the best high-speed connectivity? How do we provide mobile collaboration, so you have voice and video on your mobile device and any kind of mobile device? How do we make sure that IoT devices can connect in, you can securely classify them, but your users and your devices don't end up infecting each other? So that connected coffee machine, if somebody compromises that coffee machine, that threat should not be allowed to proliferate throughout the infrastructure, throughout the environment. And how do we make sure you get the -- saw the WebEx announcements. How do you get the best experience for WebEx in this environment all the time? Now how do you also in this space leverage the power of location data? So how do you know, for example, that a conference room is reserved, but nobody is in it. One is occupied, maybe it's not reserved and another one is open? How can we integrate your collaboration world with location analytics and your mobile experience to help you find that free and open conference room very quickly? So that's just one example of location data. But you can imagine in retail or guest experience or in health care, for patient care asset tracking, location analytics becomes very, very important. So let's talk about the stack, the intent-based networking stack that we deliver to help you address all of these needs. Let me start from the bottom. It all starts with infrastructure that is highly programmable, that is highly reliable. You can use NETCONF YANG APIs, OpenConfig APIs to provision it. You can do in-service software upgrades. You can do rolling access point upgrades, which means that on a floor, you don't lose 100% of the connectivity because we can upgrade sets of access points at a time. And then we can upgrade the controller without bringing the wireless controller down at all. We can also provide patching, where instead of upgrading the entire software, you can just apply that one change that you need to the software. And finally, that modern operating system needs to provide streaming telemetry. How can I understand what's going on in the infrastructure to optimize it as well as to understand what security threats might be there? On the access point side, it's also really important that they only -- that they are not only Wi-Fi 6 access points, they actually can speak BLE, Zigbee, Thread. They can support app hosting, where if I need to make a local decision for those devices that are coming in, I can do that in the infrastructure. So that's what the Cat 9K provides. The Catalyst 9000 is switching and wireless access points and wireless controllers all in one family, all running the IOS XE operating system, consistent end-to-end. It's been the most successful product in company history, fastest-ramping product in Cisco history, continues to be extremely powerful. But it all starts with infrastructure that is ready for intent-based networking with the Cat 9K. Next up, we have some security products. So Stealthwatch, and as I talked about Stealthwatch Cloud, you also have Stealthwatch for your on-prem traffic. How do we help you detect threats? And not only threats in open traffic, but given that perhaps 60%, 70% of the traffic, even your LAN is encrypted, how do you detect threats that may be trying to proliferate inside encrypted flows? And that's a capability that with the Cat 9K and Stealthwatch you can get. Then you move into ISE, where Cisco Identity Service Engine helps you identify everything that's connecting, place them into groups, make sure that they are compliant with your business policy and give them the right access rights into the infrastructure. And on top of that, you have Cisco DNA Center. This is the controller for this environment. Cisco DNA Center is about providing the automation for all of that underlying infrastructure. Number one, you plug a switch in, you plug an access point in, it automatically [ comes ] up with the right software image, right configuration. And as you want to change software, you can automate the software management in its entire life cycle, number one. Number two, we take all of that streaming telemetry. We apply artificial intelligence, machine learning to it. And we help you identify what are the most important issues, why are clients having low throughput on these access points on this floor and what you need to do to resolve that issue. So network assurance with AI/ML becomes very critical. And DNA Center also helps you create a fabric. Just like you have a fabric in the data center or a fabric in the WAN with SD-WAN, it helps you create a fabric in your campus environment or your branch environment to keep all your users segmented with software-defined access. So how do you take, for example, doctors and give them access to medical records and give patients access to the patient app and the Internet but nothing else? And how do we make sure the heart rate monitors are securely segmented from the rest of the infrastructure? Network segmentation fully automated is what DNA Center does with software-defined access with again the underlying Cat 9K infrastructure. And then I talked a little bit about location analytics. And this is something we provide with Cisco DNA Spaces. Cisco DNA Spaces is a cloud-based solution. So you take your wireless controller, point it to DNA Spaces and it starts making sense of all your X/Y location data. It makes it digitally available for you, makes it relevant, where you now know that this is actually in my retail store, this is my pharmacy area, this is my electronics area. So where are you and what are you consuming? Where are you physically present? And what are you trying to do? And it then integrates with ecosystem partners to provide complete solutions. So that's the entire stack. And we've been building out this stack for many, many years. One question you might have is, "Well, what about 5G? Like, can I just use 5G? Or do I need Wi-Fi 6? What do I need to do?" And the way we look at it is there's a continuum here. We're going to see Wi-Fi 6 and 5G coexist. If you have a very high-density outdoor-type environment in particular, 5G is absolutely the best solution. If you need a cost-effective indoor solution, Wi-Fi 6 is the best answer. Wi-Fi 6 has brought in many of the advantages. It is more deterministic. You can get much higher throughput, much higher performance with the new standard. You can get better latency. You can also get much better battery life on your end devices. So there's tremendous benefits to Wi-Fi 6. It's here and now. We have access points with the Catalyst 9100 already shipping, so doing great. And we believe it's going to be a world that coexists. Now we do think that from branch locations, a lot of the uplinks, the backhaul is going to become 5G-based. And so we think that's going to be a tremendous application for 5G. And we think that as part of our OpenRoaming work and our partnerships with service providers, we need to help provide better roaming between Wi-Fi environments and 5G environments. So that was the kind of things that you need to -- you can look forward to. But it is going to be a world where it's 5G and Wi-Fi 6. Once again, in that modern workspace, the partnerships are really important. We've been partnering with Apple for many years. With Apple, it started out with you can prioritize different applications and different traffic coming from your Apple end device, okay? Fastlane capability is what we called it. We then moved into capabilities such as getting analytics from an iOS device inside Cisco DNA Center. So not only can I tell you what the AP is seeing, I can also tell you what your iPad or your iPhone is saying. Tremendous. Now at the same time, every time there's a new standard that comes out or a new device that comes out, we spend a lot of time doing interoperability testing to make sure Apple devices with a Cisco wireless, Cisco Wi-Fi 6 infrastructure gives you the best throughput, best experience, best roaming capabilities, like everything works in the best way possible. And we're now doing some similar things with Samsung. But the Apple partnership has been going on for multiple years and looking forward to continuing to drive that. We recently started partnering with STANLEY Healthcare. And this is a great example where we take the location analytics and we plug in with STANLEY to do a baby monitoring solution inside a hospital. It used to take STANLEY a long time to make sure that the underlying infrastructure could support their application needs. But by partnering with Cisco with Cisco's wireless infrastructure and Cisco DNA Spaces, STANLEY can start offering that solution very quickly and the customer can manage their infrastructure but have peace of mind that, that baby monitoring solution works all the time. And similarly, we've had a partnership with Local Measure for several years now, where engaging customers in a venue is very high quality, very rich experience. And they can do it very easily now on top of our access stack with DNA Spaces. So partnerships in this space are also extremely important for us. So I'm going to summarize cloud and the modern workspace this way. This is the Cisco strategy. We are really focused on IT consistency. One set of tools for connectivity, for security, for application experience, for policy, whether you have workloads on-prem or whether you are using multiple cloud providers, number one. Number two, innovating, using an architectural approach using intent-based networking, both for SD-WAN as well as for your access environment. And then making sure we are partnering with the industry leaders that you're also working with to provide you solutions that cut across the entire network and your entire solution. As I said, there's a lot of sessions where you can get more information. There's a lot of demos in the world of solutions and in other places at this venue, so continue your learning. I'll be here for questions for a few minutes as well. And thank you very much for attending Cisco Live, and enjoy the rest of the show.

Continuing the conversation now on Wi-Fi 6, because once you've got that all deployed, all that shiny new Wi-Fi 6 networking, you're going to need to manage it somehow. So I want to shift our focus a little bit onto DNA assurance, and I want to start this segment off with a little customer story from my home country of Germany actually. The supermarket chain, Rewe, which is a large supermarket group in Germany. They have about EUR 50 billion in revenue, 10,000 stores and like 300,000 employees. It's also where I do my weekly grocery shop. And they're a Cisco customer who took the journey towards DNA assurance, and they wanted to share a little bit about what their experience is like and what they've got with from it. So let's have a look at that video now, and I'll be right back to talk about it later. [Presentation]

What an interesting story there from the great customer of ours in Germany, Rewe. DNA Assurance is definitely the future. I see it out time and time again in my customers. And you can see how Rewe is using wireless sensors and AI to -- I think he said there's 2 people in the wireless team covering 10,000 stores. I think that's a pretty impressive feat, to be honest. And they're using those technologies to resolve issues faster and instead focus on delivering new capabilities to their customers and to the group as a whole. If you're interested in speaking to one of Cisco's sales representatives about any of the new and exciting technologies that you're seeing here today, we've talked about a whole range of different technologies over the last couple of hours, please go to cisco.com/go/sales to be connected to a relevant expert for you in your region, and you can have one-to-one conversations with them, someone like me or Zane or some of the other guys that work in the account management team to find out more about the technologies that we have in store for you. That brings us to the end of our enterprise networking segment for today. We're going to be shifting focus to cloud. And after a couple of short messages, we'll be right back to look into that. [Break]

Welcome back to Cisco Live. And as I said before, we're now shifting our focus into cloud. I think there isn't a single customer in the world in 2020, who doesn't have cloud on their mind at least a little, little bit. So we're going to dig deeper into that topic. And I think there's also lots of customers looking at multiple cloud providers, whether they are SaaS, IS, PaaS, whatever kind of flavors of cloud you're using, there's lots of things floating around there. So we're going to go out into the show floor, Zane is out there, he's going to be in the multi-cloud booth of World of Solutions. Zane, what have you got for us up there, man?

Hi, David. And yes, the stack of cloud is all about cloud. I'm in the multicloud area in the world of solutions. And I've met Andre, and Andre is going to give us a demo on the power of the cloud. Andre, can you tell us a little bit about the demo?

Hey, how's it going? Yes, we're here today in the -- hey, yes, we're here today in the multi-cloud booth, and we're talking about the multi-cloud demo that we're here on display. And it includes all the products that you see on display here. And we're going to kind of walk you through that so you can see what's being showcased here, all right? So we're here today to talk about applications. The most important thing that you can do for your business is be able to deliver those in a timely manner. The most important thing you can do for your customers is being able to deliver those applications. So today, on display, we have the multi-cloud portfolio. What I'm going to do is I'm going to walk you through some of those products and explain to you how they all interact together and work as one to provide you with those solutions. So we have a car company, it's a fictitious car company. They are coming out with a new product line. And as part of that launch, they're going to have an application on the web that lets them demo -- lets users demo their cars and maybe do a virtual test drive or customize interior and exterior of the car. So [ Aurora ] is a car company, and they're a huge Cisco shop, which means that they're using a whole wide range of Cisco products. So in this case, we're talking about CloudCenter, AppDynamics, Intersight and Tetration. And all these products are going to work together to deliver that sort of application experience that you want. Just to kind of go over their environment a little bit, we're talking about applications that spread across both the on-prem and their public cloud. So they're truly a hybrid enterprise -- or hybrid multi-cloud environment. And because of that, they're using our full stack of products. So at the bottom there, you're going to see 3 different buckets. We've got the yellow section, which is our apps and workload management. We've got security and we've got networking. And inside of each of those buckets, we've got a series of products that again, they're going to work as one to provide a sort of solution for you to deliver your applications. So we've got AppDynamics, Intersight, CloudCenter Suite, Tetration, and then ACI Anywhere and SD-WAN are really doing that network and that policy for you. So moving ahead, what we're going to see here first on the demo screen is CloudCenter Suite. So in CloudCenter Suite, we're actually modeling the application, and we're designing it in such a way that it can be used anywhere in your environment. In this case, what we're going to do is deploy a 3-tiered application onto our infrastructure. This 3-tiered application, like many people know or as a database, a web server and a low bouncer, and it's going to be spread across both of the environments. So on-prem, we're using a HyperFlex and UCS and Nexus, which everyone knows is our bread and butter here at Cisco. But then we've got a couple of new announcements this week, where we're talking about HyperFlex application platform, which is new to Intersight. So what we're actually going to do is -- and then lastly, before we actually deploy the application, we're using SD-WAN as the overlay to network the on-prem traffic with the cloud traffic. So moving forward here, we've got Intersight. Intersight is actually now the home to container deployments. So we're going to use the new functionality to call Cisco container platform to deploy clusters on-prem for our application to consume. That's where we're going to be able to use CloudCenter to deploy the application. And then finally, like we mentioned before, we're using ACI and its policy engine to ensure that we have consistent policy across both environments. Once the application is deployed, it shows up in AppDynamics. In AppDynamics, we can actually get real telemetry data of how the application is performing. And really, the end goal is to have a working application. But this is where a lot of people stop, right? This is where they stop thinking about their application. And really, what we should be considering is how do you iterate upon that? How do you improve the application performance? So some of the use cases that we're talking about here, really focus around AppDynamics being that central nervous system to report and to orchestrate and work with the other products in our suite. So I'm going to go over a few examples there, just so you guys get an idea of how AppDynamics is working with the rest of the product suite. So in AppDynamics, we've got an executive dashboard. And on this dashboard, we're going to start seeing some errors appear. And really, what it's noticing is 2 different things going on. We've got a web server that's potentially seeing too much traffic because we've launched a new web app and we might need to scale up here. And then we've got a database down below on-prem that maybe isn't large enough to handle that read and write data. So what's happening in AppDynamics is it's reporting those errors. And the reason that we want to see those errors is because this is the application experience. We've got users who are trying to use our application on the web and they can't, because it's loading. So what we're going to do is we're going to remediate those with AppDynamics and some of the other products in the suite. So the first thing we're going to do is we're going to scale out the web tier. CloudCenter and AppDynamics have a really powerful integration, and as a result of that integration, they can automatically scale out the web tier to ensure that there's enough web servers out there to handle the additional load. The other recommendation it's going to get is from Cisco Workload Optimization Manager, which is now a part of Intersight as well. And it's going to recommend that it scales up the vCPU because that database isn't large enough to handle the reads and the writes. So those are 2 actionable things that AppDynamics caught, and it gave recommendations to those tools to go ahead and implement some remediation steps. And the reason we're doing this is because now this application's returned to normal, and that's probably the most important thing is making sure that, that experience is consistent for your users. The next thing we want to talk about is security, right? So what happens when one of your nodes, for instance, might be out of compliance? Well, Tetration and AppDynamics have an integration where AppDynamics is going to start reporting a node of compliance. And it's going to be -- you're going to be able to drill down and specifically see which node it is that needs to be remediated. And with that information, you can go into Tetration and you can start looking at the flow metrics on the network, you can start looking at the OS packages, you can start looking at maybe some of the updates have been applied to the system. And with that information, we're going to be able to go into cloud center and do a YUM update to ensure that the packages are in compliance. That's a really important step to go through and that's what Tetration is serving for you. It's giving you a nice policy engine to ensure that you're up on your security policy. The last thing we want to talk about, and it's a common theme here at Cisco Live, is cost optimization. So being able to look at your cloud spend and to be able to remediate what's going on in your cloud area. In this case, we have a budget that we've set. And over the course of the demo, we've actually done a couple of things that have affected that budget. Most importantly, we scale up this web tier. So what CloudCenter's going to do is it's going to make a recommendation maybe that we tear down those web servers because maybe we don't need them anymore. Traffic has died down. The product isn't as popular. We're hitting the maintenance space. Let's go ahead and scale back our web tier. In addition, maybe we need to make the web -- the low bouncer smaller. So these are recommendations that CloudCenter Suite and Cost Optimizer are going to make in real time about your cloud spend. We're also going to give you recommendations on where you should deploy the cloud, the application into which cloud in real time. And then the last thing -- I promise, that I want to cover is the executive dashboard for AppDynamics. So the reason we're doing this thing is because here, on the left-hand side of the screen, you're going to see version 1 of the app. And then this instance, we've got 800 people who used it upon launch, but 224 of them abandoned the application. That's not something you want to see. And that was a result of everything that went wrong in a demo. Well, in version 2, we've actually fixed that. And although only 205 people are using it, we've only got 66 people abandon the application. So what this executive dashboard is showing you is it's giving you real technical insights and it's giving you business information as well as technical insights into what's going on. So that's what we're showing here at the demo here. I hope you guys enjoyed that.

Fantastic. Now, I think you all agree that was a fantastic demo, Andrew. I think when you see it all come together like that, and you really see the whole of Cisco's portfolio work together ...

Absolutely.

It just shows how powerful Cisco really is in this space. So last thing, Andrew, if I were a customer, I'm here at Cisco Live and I want to find out more about this, where do I go?

Obviously, right here, right? So we've got all the products on display. Everything you just saw here is real. And each of the product booths will be able to show you exactly what's going on and how they're working together to solve your application delivery needs.

Fantastic. Last thing, just before we throw it back, what are you looking for with the most at this Cisco Live?

Some more sangria that we can put it on this.

Me too.

When this is all said and done.

Fantastic. So I'm going to throw it back to the studio where we have David waiting on us.

Yes. Thanks, Zane, and great to hear about the multicloud because we're going to be continuing that topic for the next little while here on our live stream. So we're going to head into the innovation theater shortly, where Liz and Tony is going to be giving a talk with Danny Winokur around multicloud, get more info around this very interesting topic. Before we do that though, we're going to have a short video, because we've got -- it's not a far-off future for many of our customers, it's happening right here, right now. So we've got a customer story from an organization called BBVA, for a large bank from right here in Spain, and they're going to be talking about their experience with multi-cloud. [Presentation] Great to hear about those real-life customer perspectives from BBVA. I found it fascinating to understand how they were using Cisco products to manage across multiple different types of clouds, and that's really the topic of the day. So to continue our discussion on multicloud, we're going to be heading over to the innovation showcase where Liz and Tony and Danny Winokur are going to be managing it. Heading over there now.

Hello, everyone, and welcome to the Innovation Talks theater. My name is Toby, and I have the pleasure of being your host today. It's very good to see everybody here at Cisco Live 2020, there's quite a few of us. But together, we're going to build the bridge to get you where you want to be so that you can have all the possibilities. Now Cisco Live, you'll learn new things, be inspired and create the path to endless opportunities. Now this week, we're hosting 14 sessions here at the Innovation Talks theater, where we'll share with you our latest solutions, innovations and of course, best practices. The application revolution can be a double-edged sword. New apps mean innovative user experiences and business opportunities but also challenges from growing architecture interdependencies, increased security risks and operational silos. What's an organization to do? Today, we are joined by Liz Centoni, SVP and GM for Cloud, Compute & IoT; plus special guests, Danny Winokur, VP and GM of AppDynamics; and Sachin Gupta, SVP, Networking Product Management, as they share how organizations are turning this complexity into opportunity. First up, please give a warm welcome to Liz Centoni

Thanks, Toby. Afternoon, everyone. Hope you're enjoying Cisco Live so far. So what we're going to cover in this session today is we're going to start a little bit about what we are seeing in hybrid and multicloud, what that means for your application and workload management. And so Danny Winokur and I are going to cover that together. And then what are the expectations of your network as a result of that. And we have our celebrity guest, Sachin Gupta here, he's the SVP, Product Management for Intent-based Networking Group. He asked me not to embarrass him and I said, "Sure, I won't." But welcome. So let me start with kind of what the landscape looks like, and I picked about 5 areas or 5 key data points that I thought were absolutely relevant for us. So the first one, as we think about this is, it says, in 2 years, there's going to be about 50% in terms of application growth. Now when you think about this, a typical enterprise has about 5,000 to 7,000 applications. So that means there's another 2,500 applications that will be added in the next 2 years. The second thing, one talks about the fact that 50% of your current applications are going to change. They're either going to be migrated, refactored, retired. So if I go back to what a typical enterprise looks like, that's another 2,500 applications. When you come to the third one, we all know applications are modular, they're distributed. Last year, they had about 8 dependencies. This year, that's 20 dependencies. We can all have a pool going in terms of next year when we're here. How many more dependencies that would be? And then when you look at what developers are favoring, they strongly favor developing the applications in a container environment, leveraging more of a hybrid environment in terms of getting the ability to be able to develop your apps anywhere and deploy them anywhere. And the last step talks about the fact that close to 60% of compute and storage will be at the edge and the provider data centers. Being in IoT as well, I look at the edge as the IoT edge because as we're connecting far-flung enterprises, think about your refineries, your ports, your roadways, your mines, a lot of data that's being generated there has to be computed there if you want near-time business insights. You're not going to take them back to the cloud. So I'm not surprised that in the next 2 years, this is what we'll see. Now we can debate and discuss whether this will be 2 years or 3 or even happen next year, but the reality is, that's where our lives are kind of moving to. So let me net it out in terms of what does this mean for us? Clearly, the application dependency map is getting a lot more complex, and we'll talk about that in terms of -- a little bit later and how we're handling that. Your world is also getting a little bit complex because you look at it and go, "Geez, my security policies have to follow my application, how do I ensure that I do that?" So you look at this multi-cloud world and this hybrid world, it's increasingly more powerful because all the capabilities that you can leverage, but the complexity also comes along with that. And what does hybrid and multi-cloud mean, because in many ways when I talk to all of you, it kind of means different things to different people, right? When you think about what is multicloud, I'll explain as to how we think about it. Multicloud is a business imperative. Because your applications, your lines of business want to be able to leverage innovations in multiple clouds. It could be a private cloud, it could be a public cloud. So I want Office 365. I want Amazon's Alexa. I want Google's TensorFlow. That's a business decision. Then when you get to hybrid cloud, hybrid cloud is more of a technology imperative that's in service of this business imperative. So how do I now have to manage and make sure that my apps are delivering the best user performance across this distributed hybrid world? And the reality is that hybrid apps are here to stay. I mean, when you think about it, you could have your front end, which is a catalog that's sitting in the cloud; you have your back-end sitting on-premises because your data, sometimes your credit card information, is actually sitting on premises. Data locality and data gravity is real. It's not a one-off thing. And it's not just for GDPR compliance, not just for security and -- or privacy for that matter, those things are absolutely important. But from a business imperative standpoint or a business decision in terms of what you do, in terms of what you want to maintain control over your environments as well, data gravity is absolutely real. So how do you deliver that consistent user experience? And if you heard David Goeckeler talk about yesterday is your network has to evolve because your existing infrastructure is not going to just completely go away tomorrow. So how do you actually deliver the same user experience anywhere, anytime across any cloud? Those are some of the challenges that we're going to talk about in terms of saying, you need to have a common, consistent, secure network across all of these environments. So how do you extend what you have on-prem to the cloud? You need to be able to look at the tools that you have and say, "How do you extend that into the public cloud?" So when you look at this slide, it's like, in many ways, you're saying, "Hey, on the left, you have your on-premises environment, right?" You have complete control over that today. You can -- there's a lot of applications you deploy on that today. On the right is the public clouds and vast amount of innovations and new stuff that your developers absolutely need, and that keeps adding on, it's not a static world, there's a very dynamic world. So how do I leverage what's in that environment as well? But I think you're thinking about is, "I want to be able to extend into this environment to be able to still have the same consistent networking and security policies on-prem. I want to be able to extend that into the cloud." And Sachin's going to come up a little bit later and talk about that. I have a set of tools that I use today in terms of app and workload management. Is it possible to extend those into the cloud as well, because at the end of the day, I am still responsible for delivering that near-perfect or perfect end-user experience, and Danny's talked about before in terms of the implications to your business, both top line and bottom line when your applications don't deliver kind of the experience that users are expecting, which, by the way, is dynamic as well. And how do you do this in a consistent way, centralized, where you have central management and you provide production-grade experience? So we're going to start with Danny Winokur to start talking about how do we do this from an app and a workload management. I'm going to come up back a little bit later. And then we're going to hear from Sachin. So let me invite up Danny Winokur.

Thanks, Liz. All right. So as Liz said, things start with the application, right? That's the part of the stack that is actually closest to delivering business results in the digital world in which we're now living. And the application, therefore, has to deliver the seamless, flawless experience that is going to be fantastic for users. And the reason it has to do that is that the bar has been set incredibly high in all of our individual expectations, right? It's been now a number of years that each of us as individuals, whether we're working as an employee in that context, our role as an employee within a business, or whether we're representing ourselves as a consumer and buying products and services. In both cases, we've become accustomed to the experiences that have been pioneered by what I would describe as digital native design-led organization, the Googles, the Facebooks, the Ubers of the world, that have set these expectations that we just have to have apps that are beautiful. They're simple, they're extremely responsive, they're fast. And the companies that have figured out how to master the art of creating those applications are the ones that are the winners competitively in this economy, whether those applications are being delivered internally to run their business or whether they are being delivered externally to their own consumers. And so we see that represented in data from the App Attention Index that we conducted a few months ago. You can see that the data comes back and says, "Hey, 49% of survey respondents switch suppliers due to a poor digital experience." 63% are actively discouraging other friends and colleagues from using a service or a brand if they don't deliver a great digital experience. And 48% of all downtime incidents, each cost over $100,000. And we go into many organizations that are trying to make this kind of a digital transformation. And they're having outages as they go through the transformation that occur multiple times every week. Sometimes, multiple times every single day. And those dollar numbers don't account for the dramatic costs that are harder to account for. Things like reputational damage, being in the newspapers, customers getting angry and saying bad things about you, as suggested by the other statistics, right? So this experience is how you compete and win and when it goes wrong, it's going to be incredibly expensive, and this is driving pressure onto IT teams, and in particular onto both application and infrastructure teams because they are having to adapt the way they work and the technologies that they use in order to keep pace with the speed of digital business. Because in a world of experience, where that's your competitive currency, 2 things are true, right? One is the business is now encoded inside the application, and the application has to be able to get updated at the speed of business initiatives, which is very different than the past. And number two is we know that executives sitting in conference rooms do not succeed in coming up with the winning experiences. Winning experiences are achieved by doing user research, forming hypotheses, implementing in code, putting in production and getting real-time telemetry and feedback that allows you to learn how your users are experiencing your application so that you can reform your hypothesis, recode and get back into production. And the faster you iterate through that cycle, the more shots on goal you get and the more quickly you arrive at the winning experience, right? Both of those things put pressure on velocity. And one of the things you need in IT to have velocity is to decompose monolithic applications and monolithic infrastructure into cloud and micro services technologies, that allow smaller teams to move with autonomy and velocity in moving forward your application initiatives, right? And so we see the adoption of cloud and micro services on top of the 3 prior generations of technology that have made up IT: mainframe, client server and the web. And the result is that we end up in very complex hybrid environments. They look something like this. Because the reality in any mature organization is we can't throw away the 3 prior generations of technology. So most IT estates have all 4 generations represented, and there are strategic decisions that need to be made about which areas do you prioritize for cloud and micro services. That's going to often be the front-end components of the application where you need that highest velocity of iteration. And you're going to accept the fact that you're still going to have web, client server and mainframe technologies in some organizations that are providing middleware and data access on the back-end, oftentimes running in an on-premises environments, traditional data center environments, alongside more recent cloud innovations that could be running on-premise in the private cloud or as instances or workloads in the public cloud, giving you the breadth of the multi-cloud estate. So what AppDynamics does in this environment is we monitor business transactions, right? You heard me talk about this at the keynote, if you were there. It's basically a lens through this complex multi-cloud application environment that focuses on a key outcome for the user through that application estate. And what that does is allows you to simplify monitoring, instead of having all of these alerts for all the technical components that make up this complex estate, you actually abstract it up to an outcome for the user inside the application that puts it in context. And what that does is allows us to figure out when something goes wrong, where it's going wrong, what does it impact, how does it matter and therefore, how can we prioritize it and fix it. Now so there it goes. Okay. So in this example, it shows a network policy change that is root cause into the data center. And then you can say, okay, I understand it's affecting this particular business transaction for this application, and I can now go ahead and fix it. One of the things that's powerful about what AppDynamics does is that we also correlate the business transaction and what is going on in the application to the business impact that it's having, as measured by business metrics, right? And so you now have the ability to not only look at your key performance indicators for the technology performance, but also for business performance, so that you can understand who is affected, how many dollars are invested, what are the common SKUs that are being put in the cart? What are the checkout abandonment rates? These are the things that business cares about. And so you can use that to prioritize your work. At the same time, we've announced a new feature that we announced on stage yesterday, which is the experienced journey map. And this is the third lens that AppDynamics gives, which allows you to now place into context of the actual front-end screens, that the user is going through, the full application experience. So you can now say, okay, I have my back-end components, I have my business results, but I want to look at it through the screen-by-screen journey that is being mapped with AI and ML to show me those top journeys. And then in that journey map, I can see abandonment rate that connects me to my business data, and I can actually [ say ] technology performance and key performance indicators that point me down to further troubleshooting in the application. Together, these capabilities help organizations move from traditional operating models like this, where you have separate siloed business teams, development teams and operations teams into a model that looks more like this, where you have BizDevOps, right? This is the notion that your separate teams need to work together with a new level of intimacy and collaboration that is going to allow them to accelerate the velocity of iteration that I talked about earlier, which is necessary to work up and down the stack to win in a world of digital experiences, right? So that's fundamentally what AppDynamics does at the application layer. But the application layer is, of course, not where it ends. And as Liz pointed out, we're going to now begin to dive deeper into the infrastructure so you can see how we're connecting the full stack all the way down. And so if you now look at that stack and you say, "Okay, there's business, there's application, infrastructure, network and security." You have legacy systems that the different operating teams at those different layers of the infrastructure have invested in. Those legacy tools tend to keep them siloed because they represent different data sets and different sources of truth that results in finger pointing when problems occur as they try to move in lockstep together to iterate in creating experiences, right? So what we're working on at Cisco, and you're going to hear more from Sachin in a moment about some of this as well, is we are upgrading those legacy systems to create modern domain controllers that are software-defined, open interfaces for data exchange and then beginning to connect the data sets between the tools so that each persona in the organization that is focused at a layer of the stack has the opportunity to work within their tool of choice where they're comfortable, but they're using connected, correlated data sets that represent a single source of truth and aid them in their collaboration. And so with that, I'm going to hand back to Liz, and then she's going to go to Sachin, and you'll sort of see how we dive into the infrastructure and connect these data sets from the application on down. So back to you, Liz. Yes.

So I think if you watched the keynote yesterday, you saw how we talked about how we're taking data sets from the infrastructure, the virtualization layer and from AppD, correlating that to be able to create this view of a dependency graph. So you know all the dependencies the application has in your -- across all those resources, whether that's on-premises or in the cloud as well. Interestingly enough, when I finished the keynote, some of the feedback that came back saying, "Hey, that's a good on-premises tool. What do you guys do for the cloud?" And I thought it would be good to emphasize that again, in terms of what we're talking about is not just an on-premises tool, but it's a hybrid and it's a multi-cloud tool as well. So if you look at Intersight Workload Optimizer, which is what we announced yesterday, as we did the keynote on main stage, I know there was a lot of stuff to consume in terms of what we talked about on main stage. But Intersight Workload Optimizer, actually it makes API calls to pretty much every entity, which is what you can see in the circles on this dependency graph, and that's where it pulls all of this information, in terms of the immediate dependency of each one of those entities, and then it correlates that and connects it and builds out that dependency graph. And so what you see out here is a dependency graph that's built for an application that doesn't -- that leverages resources that sits both on-premises as well as in the cloud. It makes the same API calls to the multiple different cloud providers as well. And while one of the top use cases is usually about how do I predictively or proactively troubleshoot my application issues before it even impacts end users? The other application or use case example is also very much about, how do I optimize my resources? Because most often than not, when I actually get my bill, it's sometimes a shock. And given that there's multiple -- if I take an example of an instance type, these keep expanding or evolving every day, every week, every month, and you get a lot of choices out there. So how do I make the most optimal kind of calls for my application? This is where things like the Workload Optimizer, if you look at it, if I drill down on what's happening with the VMs, it will actually show me that I can actually use different instance types. So if I click on one of those, it gives me very specific data in terms of going to another instance type and saving money. So I want to make sure that we re- -- kind of introduce this today, because we're talking about an app and workload management tools between the 2 capabilities that you have here, that's not just for on-premises, but also works in a hybrid multicloud environment, right? So as Danny talked about, between what we're doing with AppD and workload optimizer, we're helping break down the silos between the infrastructure operator and the app operator, so that both teams have a common view of a shared data sets and are able to both proactively address performance troubleshooting issues as well as optimize resources. Now the other thing that I talked about earlier in terms of, hey, most developers prefer developing in a container environment but mostly leveraging Kubernetes. So the ask from very -- of our customers is, "How do we provide an enterprise-grade container platform?" And these are not easy to do, and this is what we released the HyperFlex application platform for. Because when you're talking about an enterprise-grade container platform leveraging Kubernetes, I think many of you know, Kubernetes is not just one thing. You can take your upstream Kubernetes, you still have to bring that together with a number of components, sometimes 20 or more, in terms of you have your logging, your monitoring, your registry, you have your container networking plug-ins, you have a container storage plug-ins, and you've got to pull all these open-source components together, test it and make sure that you actually keep up with all the releases, which, by the way, for open source, that comes in every day, every week, every month. And that's exactly what we're doing with the HX-AP platform. What it does is it helps bridge 2 worlds. IT and DevOps, where IT can now be offering this as a Container as a Service. And for the developers, it provides a world in terms of where you can, as I talked about, 70% of them actually prefer to use containers in a hybrid environment. You're now providing the ability to actually develop anywhere and deploy anywhere as well. So I wanted to make sure that we actually comprehensively talked a little bit more about this, and you can go see this in the World of Solutions and our launch zone as well. All right. So let me now segue to the networking part of it. And actually, before Sachin comes up, I wanted to mention quickly a conversation I had with a customer of mine, if you don't mind. We were talking about how IT needs to evolve or is evolving to a cloud world. And my customer was saying, "Look, I have applications today in VMs and in containers as well. In fact, I use my resources across different regions. And I have multiple accounts for the same cloud provider, right? So I need a common secure network to be able to manage all this communication back and forth, so I don't have to think about, Hey, I have my application in this VM or this container, and how do I thread all of that together?" So secure networking is what powers a hybrid cloud, that's totally in Cisco's wheelhouse. And I want to invite Sachin to come up here and talk some more about it.

All right. Thank you, Liz.

Thanks, Sachin.

All right, good afternoon. I'm going to try and bring this home in the next 5 or 6 minutes and talk about, just like Danny addressed, the complexity in the application environment and how all the products that Liz and Danny are bringing to help solve that, I'm going to talk about the complexity from a networking and security point of view and how Cisco's architectural approach helps solve that. So quickly moving right into it. The world previously was very simple. I was using my WAN to connect my sites into my data centers and Internet was the best effort kind of use case. It was very, very easy to manage. And now you have this world that Liz talked about with multiple cloud providers. More than 80% of our customers tell us that you're using at least 2 Infrastructure as a Service providers and paying for more than 30 SaaS applications, but maybe using more than 100 each, right? So this is the new world that we're having to deal with, where your applications, your services need to be in many, many different places, and you need to figure out how you use a co-location or a carrier-neutral facility as part of your design. If I zoom in, and I show you this environment from a networking point of view, some things will look familiar, like you're going to say, "Yes, I have subnets, I have peering points. I have this notion of transit gateway, I have this notion of VNets, Virtual WAN hub." In every single cloud provider, you're going to find different capabilities, different terminology, multicast routing, ingress routing, direct connect, express route, lots and lots of differences that you need to now go in and manage. So this is not even bringing your sites into the cloud but just connecting clouds to each other because -- or connecting different regions within the same cloud provider. This is the new network complexity that you need to go manage. And so I really like this quote from a CCIE. I'm a [ CCI ] myself, I've been doing networking for 23 years, and this is a quote from Ivan, who says that, "When you look at traditional network engineers who look at AWS, for example, it's a little bit like Alice in Wonderland." Everything seems similar, but it doesn't feel quite the same, all right? And how can we, as Cisco, help you navigate this new world? What we do is, first of all, we follow an architectural approach. With Cisco secure cloud scale SD-WAN, we want to make sure that regardless of where your users are connecting from, what kind of transport is being used, NPLS, 5G, 4G, it doesn't matter. And it doesn't matter where your application environment or your services reside. We can deliver automation, analytics, security and application optimization in a consistent way. And we can't do this alone. We have this architectural approach, but the partnerships are extremely critical to make sure that the solutions work end-to-end. I'm going to talk a little bit more about the Amazon and Microsoft partnerships. Well, on this slide, let me mention our partnership with Equinix. If you need to bring up a rack of services in a colocation facility at Equinix, we can fully automate how you get traffic in and out, extend the SD-WAN fabric, as well as do service chaining in that environment, and that's the partnership with Equinix. And looking a little bit more at what we're doing with Amazon and with Microsoft. First off, with AWS. You can now take the benefit of their transit gateway and transit VPC and extend the Cisco SD-WAN fabric into AWS. So secure connectivity and a path preference that you can drive all the way into AWS cloud. At the same time, you can use Cisco ACI for application policy to provision in the cloud, or if you're bringing an instance of AWS on-prem with outposts, the same ACI Anywhere solution can manage application policy on-prem. And then last but not least, from a security point of view, you are able to go ahead and use Cisco Defense Orchestrator to manage your firewall instances that could be virtually in the cloud, and you can use Stealthwatch Cloud to detect threats in your cloud environment. So let me just step back. Your SD-WAN solution, which was previously -- can disconnect sites to your data centers, can now extend into the cloud environment. Your ACI solution, which was on-prem data center now can manage cloud the same way. And your security offers can now be in the cloud the same way. So all of the products and tools that you're familiar with, you can now consistently apply them in a cloud environment. If I move to the Azure relationship, very, very similar to what we're doing with Amazon. The ability to take the SD-WAN fabric and extend it so that you can use virtual WAN, you can use a virtual WAN backbone and implement consistent set of services with Azure. And then very interestingly, we're also partnering with the Office 365 of the house with Microsoft. With Office 365, if you read their documentation, they talk about, don't use anything else, come directly to my backbone for Office 365. Well, maybe you're using an Internet connection from your branch to connect to O365, but that may not be the best-performing all the time. At sometimes, you may need to use your MPLS circuit or you may need to go over your backbone to your headquarters or through a co-location facility in order to get the best experience for O365 while maintaining security. And we give you automatic path selection by sharing data with Office 365 in the background. So if I bring it all together, we're helping you address those complexities on the application side or on the network and security side through consistent IT operations, IT consistency, same set of tools, innovation through an architectural approach and through industry-leading partnerships. And finally, those partnerships are not just at the network level. Liz talked about bare metal VM container environments and partnering with the major cloud providers at that level. I've talked about networking and security. And Danny talked about what we're doing from an app management and workload management. Liz talked about some capabilities there as well. So the partnerships are for the entire stack that you need to manage. You can expect that we will continue to partner with the industry-leading providers that you're working with, in order to ensure that you can get the full benefit of the cloud and not have to deal with all the complexities. Thank you.

And welcome back to the studio, everyone. And that was a fantastic innovation talk from Liz, Danny and Sachin. And it's absolutely clear that applications are right at the center of everything we do, whether it's working, whether it's an abnormal day-to-day life. And at Cisco, it is our job to empower our customers to really empower their customers. And I think it's clear from that talk, it's all about customer experience. It's also fantastic to see the deep integrations that we have with the public cloud providers like Amazon, Google and Microsoft. Now we're going to throw it out to Steve, who I hear is at the Innovation Stage.

I am. I'm in a hotspot right now. Good to hear from you, my friend. I miss you, you and I haven't had a chance to play together all day long. [indiscernible].

I miss you, too, Steve.

Well, that's all right. We saw each other in a place that we're not going to talk about right now. But we'll be back together shortly back into studio. All right. So let's talk about what's going on behind us. As Zane just said, and as you just saw, we wrapped up the 12:00 Innovation Talk with the hardest working dream team here at the show, Liz Centoni, our Senior VP, GM of Cloud; Danny Winokur, VP, GM of AppDynamics, so much about AppD; Sachin Gupta, we always love hearing from Sachin, our Senior VP, Product and Intent-based Networking Group lead. And they were talking about how do we build that bridge to the multi cloud, how do we power this new application revolution that we are all finding ourselves in today. Really inspiring talk. During yesterday's keynote, Liz delivered what I think may be my very favorite line of the conference so far. Liz started out, she opened up by saying that what we do here at Cisco is not just about delivering technology, it is about trust. It's about integrity. It's about honesty in our partnerships and our service delivery so that we can offer that really positive customer experience at all times for economic value, societal value. I think trust has become the word of this show. Also yesterday, for those of you who are watching, I had an opportunity to talk with our own Ben Munroe. It's always great, but also with [ Michael Jenkins ]. He was the -- he's the CSO at [ Purnell ] University. He said something that tied directly back to what Liz said. He said, "I was looking for a critical friend that I could trust to help me develop what it is that I had in mind." And he felt that, that critical friend is Cisco. Again, it comes down to trust. And I absolutely love that. Let's kind of walk this way. We are deeply proud of that trust piece. So here in the innovation talk, Liz made a really good distinction between multicloud and hybrid. There's a lot that's thrown around with regards to those words. We hear frequently about what's going on in the multi-cloud world, what's going on in the hybrid world. They are distinct. She talked about consistency. Consistency is so important to all of our customers. Consistent positive customer experiences, consistent outreach to all of our partners. It's a story that carries across all of these different onboarding applications that we've been discussing here at the event all day yesterday and today, all the new launches happening out there. Now I want to tell you about some of the other great innovation talks that are coming up over the course of the day. We're going to put them up in a sidebar here on the screen, we want to make sure you don't miss out on any of what's taking place. At 2:00 here this afternoon, Spain time, we're going to have Michael Beesley. He is our VP, CTO of Service Provider Network. And Michael is going to talk about how we transform your IP infrastructure and how you can lead market disruption. We're going to spend a lot of time on service provider this afternoon. At 2:45 today, we've got our very own Todd Nightingale, straight out of Meraki. He's our Senior VP and GM of Meraki. Todd will be here in the Innovation Theater to talk about how we keep things simple. How do we create smarter, simpler solutions for the digital workspace? You're not going to want to miss it. At 3:45 this afternoon, local time, Barcelona, we'll talk about digital transformation with Thomas Scheibe. He's our VP here at Cisco. Specifically, we'll talk about application deployment and infrastructure automation and assurance. You will not want to miss it. It's a big theme of this year's show. We're going to wrap it up today with Alistair Wildman, 4:30 this afternoon. Alistair is our Head of Customer Experience, here at EMEAR. And you heard him yesterday morning during the keynote. Today though, he's going to be here in the Innovation Talk Theater, and he's going to talk about how we improve that customer experience using innovative technology. CX has got such a great booth. It's directly across, I'm looking right at it. Maybe one of the most crowded areas here at the show. But earlier today, back in the studio, I had the chance to interview Phil Wolfenden, VP of Customer Experience Centers, right here in EMEAR. He is a 20-year veteran with customer service and customer experience. And he agreed, CX has so come into its own. It's in a great new era. It's right out front now as part of our Cisco platform. That's very exciting. So again, Alistair, right here today at 4:30. So we're going to wrap it up back here in the Innovation Talks for now. We'll see you back here at 2:00. And right now, Zane, I'm going to go back to you in the studio. I'm going to come and track you down.

All right, Steve, I'm looking forward to. Like you said, I've not seen you all day. Get yourself back here.

I'm sorry. I'm going now. I'm going now.

See you soon, Steve. So guys, we're back here in the studio and I have 2 very, very special guests. I have Todd Brannon and Fabio Gori. Gentlemen, can you introduce yourselves?

Great to be with you. Go ahead.

Oh, thank you. Fabio Gori. I'm a Senior Director of Cloud Marketing at Cisco.

And Todd Brannon, Senior Director of Computing Marketing here at Cisco.

Fantastic, guys. It's great to have you here. So thanks very much for your time. So Todd, my first question goes out to you. We had some big announcements here from Cisco. Can you give us a quick recap about what's been announced and with the unique experiences that this will bring to our customers.

So I think what we're talking about here is bridging things, right? That's what Cisco is good at. And it's really in 3 key domains where we're going to build some bridges. The first is, the teams that are concerned with applications and the teams that are concerned with infrastructure. How do we bridge those worlds, give them common tooling, common vocabulary to do their job better, all in the interest of these application experiences. Second area is really the domain that presents when you start talking about hybrid applications. And these are ones where you have a component out in the public cloud. A lot of that innovation going on there. But data gravity, you heard Liz talked about it, it's real. You're going to have all these components on-prem, and they have to talk to each other, so how do we bridge those domains? And then finally, as Fabio well knows, right? Containers. They're becoming the platform for innovation, on-prem and in the cloud. So how do we bridge that container environment and close that gap? So it's all about building bridges, those 3 key domains right there.

Yes. And I think that is a key theme here. It's all about building bridges. Fabio, do you have anything to add to that?

Now I would say, Todd is far on. I would like to mark the importance of the business transaction that we're seeing, right? I mean, we've been talking about digital transformation forever. The fact of the matter is, this means building new apps as fast as you possibly can. How fast? Faster than your competitor. Because if you're not faster than your competitor, you're going to get beat up in the marketplace. I know, by the way, you need to deliver amazing experiences. So as Todd said, I think the biggest new that we're seeing in the last 2 or 3 years is this collapsing of the application domain and the infrastructure domain. Why? Because you cannot live in a world where to give a development environment to a developer, you need to open 5 trouble tickets, and that's guy with provisional server. Another guy that gives you an IP address. Another guy that gives you an ECL entry into the firewall. That world has to go. The infrastructure needs to behave as a service. And to this extent, it's the cloud that set the bar extremely high. And so what we're doing is investing, of course, to bring all this innovation into the on-prem environment and make the on-prem environment looking like cloud, hence the private cloud terminology. That's critical. So it's about speed and innovation. Otherwise, it's not just your IT department doesn't perform, it's the company that doesn't perform.

Yes. And I totally agree. And I think just to touch on that, you spoke about experiences. And I think that's a common theme here, experience is really as the #1 thing. So why is that important then to link what the customers are experiencing and through the application to the underlying infrastructure?

Well, I would say, this is where really the cloud component comes into play. And I think we heard Sachin talking about the networking domain. The other key domain is security. So when you think about it, to glue up these 2 environment, you really need to have this consistent set of capabilities. He mentioned not having those, it means that you have to import like a networking model and a security model, which are different across the various providers. That creates madness on prem because it goes over and above an already established set of capability and silo that exists on prem. So normally, what we're hearing from our customers is, "Hey, Cisco, can you help me expand in what I have actually to the public cloud, so then I have a consistent experience?" Because otherwise, your OpEx will explode, your complexity, the ability to troubleshoot will explode. And so we're seeing these 3 big components: networking, security, application, workload management really in high demand right now across this big hybrid domain.

Yes. Totally. Now we spoke about complexity. We spoke about data center infrastructure. We also mentioned containers. So Todd, when it comes to containers, what are the biggest challenges you're seeing our customers facing and how could HyperFlex really help them overcome these challenges?

Well, what we're seeing is, containers have been and have emerged from the developer community over time. But we're seeing the trend now where as workloads are being either refactored or we're seeing all this innovation going on, it's becoming a mainstream platform. And that means it's coming in and becoming the responsibility of the mainstream core IT teams as part of their day job now. And how do we help them bring up these new container stacks in a way that doesn't add new silos of complexity, new silos of infrastructure, new silos of operational technology? How can we deliver that? So with HyperFlex, what we're doing, we already support your applications that are virtualized, now we can do bare metal Kubernetes right on top of it. And more than that, we're going to kind of demystify the stack. I'm going to throw a marketing term out here, we're going to democratize Kubernetes, right? So it's all about -- when you think about, Liz touched on it a little bit, there's a lot of components that have to come together, right, all the operating systems, libraries, packages, all the patches, all that has to come together. We're going to curate that for customers. And then we're going to blast that down from the cloud with Intersight onto those hyperconverged clusters. So making it, to your point, Fabio, much more of a cloud-like experience, but on-prem. And then the connection to that, creating a consistent environment out to the public cloud, which is everything that you've been [indiscernible] .

Yes. You know why I like your word democratize, because ultimately, when we speak to customers, we're hearing that they want freedom. Freedom of what? Freedom of developing and deploying whatever they want. And that's actually the biggest benefit of containerization alongside scalability and portability is the fact that you can develop, say, in the public cloud and all these costly dev tests and environment that can actually be just spun up and spun down at will. What you have is that you can use all your favorite tools and then once you containerize this up, you can deploy it in the data center, you can deploy it at the edge, based on what? Based on your specific business KPIs, your performance targets, your cost targets, your compliance targets. That kind of freedom is the ultimate nirvana for IT teams.

Fantastic. Well, listen, I'm really excited about what the future holds for Cisco and multicloud. I'd just like to thank you guys for your time. It's been an absolute pleasure. Now if you are staying at home and you're excited about that, as excited as what I am, and I'm sure you are, and you want to find out more, you can go and find out more from our sales representatives, and all you have to do is go to cisco.com/go/sales. Now we're going to switch over to the Cisco small business and see what was going on earlier in the week.

Hello, everyone. Welcome to Cisco Live. Thank you. I need the phone. So as Toby said, I'm the CTO for commercial and small business, and that's a funny term because many small businesses may not think that Cisco has a portfolio for them. They may think, and I would understand it that Cisco being the large technology vendor that we are, make technology that is too complex, too expensive or too difficult to buy and too difficult to install for them. But actually, that's not true. Sure, some of our products are exactly those things. They are too big, and they are too expensive and too complex. But some are not. And I'm here today to talk about the subset of our portfolio that we have built and curated specifically for small businesses, which we have called Cisco Designed. It's the right price, the right features at the right size. It's easy to buy. It's easy to install. It's easy to manage and support, and it's, thus, perfect for small businesses. I'm going to explain all of the technologies that exist in that portfolio that enable them to connect to networks, secure those networks, collaborate with their customers and with each other and to using and compute their applications. So let's get started. First of all, let's start with this little person. This is our small business user, and they want to get onto the network or their employees want to get onto the network. But before we let them get onto the network, we need to make sure that they are who they say they are. One of the easiest ways to hack into any network is with a weak password. 81% of data breaches happen for a weak password, but more than half of small businesses say that actually they don't have any password control policy in place. So what we need to do is authenticate the user and authenticating using only one password, one method of authentication is clearly not enough. We need 2 or more, and that's called multifactor authentication. So it's authenticating user with a password and a pin and another product and in some other password sort of way. So you have more than one method of authentication. And the way we do that at Cisco and the Cisco Designed portfolio is with a product called Duo. We bought it for over $2 billion a couple of years ago, and we authenticate users for our small businesses before they even get onto that small business network. Then we need to let them on the network. And the first thing you're going to hit when you get to a network is the wireless network, the Wi-Fi. And we have a number of choices because it's our resource here at Cisco that no matter what size of customer you are, whether you have a preference to cloud or a preference for on-premise, we have a product for you. So if you're a small business customer, we have the following: if you have a preference for on-prem, we have on-prem access points called the Cisco Business range. Fun fact, the Cisco Business range actually has 30,000 Instagram followers of its own already. But what's really great about it is that they are new access points that were launched just a couple of months ago. They're this smallest form factor Wi-Fi access points in their range, very simple to install, very small, very easy to install and easy to manage. There at a price point of around $120. They have mesh extenders, a full feature set and a really good range of access points in that $120 and above range for the small businesses. And at the next Cisco live, being held in Melbourne in 2 months, we'll be launching a mobile app to manage those access points also, making it very easy for customers. Now if a customer prefers cloud and many small businesses do, then we have the Meraki portfolio. The very ethos of Meraki is simplicity. It has to be simply -- or simple to install, simple to manage, simple to monitor. And the way they do that is with a Meraki dashboard in the cloud. And when you buy access points or switches or routers, as you'll see, they connect to that dashboard, and you can manage and monitor them, requiring very little IT expertise, which is often a feature of small businesses. So you can see there are a couple of the smaller MR Meraki access points that will connect to that dashboard. But if you are an even smaller business, and you have, say, 50 employees or less, you probably want something even easier and even simpler to install than that Meraki. And that is where we come in to Meraki Go, the true low end small business portfolio for the customer that has 50 employees or less and prefers cloud. Now rather than me just tell you about Meraki Go and tell you how easy it is and how fast it is to install, I'm going to invite someone up on stage to show you. So please welcome on stage the product manager from Meraki Go, Lee Peterson. Hi.

Hello.

Hello. So Lee, we would really like to show how fast and simple it is to install a Meraki Go wireless access point. So the challenge is, I'm going to give you a completely brand-new, unboxed Meraki access point, that arrives in the post for a small business user. And I'm going to ask you to set that up as quickly as you can, and I'm going to time you to do so using my stop watch. Because we want to see how fast you can go from a box arriving in the post to a working Wi-Fi network. Can you do that for us?

I think so. I think I can do that.

Okay. Go for it.

Okay. Hi, Barcelona. How are you doing, everybody? I'm here today to talk to you about Meraki Go, which is our newest small business offering. We took, like Sarah mentioned, a lot of the simplicity that Meraki is known for and that we stand for and had to reevaluate some of the assumptions we make as part of that. What is simple to an IT professional is not necessarily simple to a small business owner, who has no idea what an SSID is or what DHCP stands for or even what an Ethernet cable is. And so really, this is the essence of that everything the customer needs in this box to be able to get up online and running. Can you change the screen over?

Can we change the screen over please to take a look?

So the way we do that is by using the Meraki Go app.

And just to say that what we're doing right now is showing you on screen, the screenshot of Lee's mobile phone with the mobile app, correct?

This is -- yes, the actual mobile app being used, which we're going to use to install this access point right here, which we've just taken out of the box.

I've started the timer. No pressure.

So the first thing that customer will do is download the Meraki Go app. We have some instructions here to guide them on where to get that available for iOS and Android, obviously. And we even tell the customer how to plug this thing in. They've never done anything like this before, to take the intimidation factor out of setting up the sort of technology, we give them very guided step-by-step instructions to do so. So take the device out of the box. Remove the mounting plate. So they have the option to wall-mount this. We have the power supply. We have everything they need right here in this box to get connected. The next thing we do is we want them to add this device to the network, right? So something traditionally that would rely on order kit numbers or serial numbers having to be manually answered. With Meraki Go, what we actually do is we take the QR code on the bottom of the device, just to show you, this is live that this is not -- I'm not cheating, we can just look at the device here, scan the QR code, and that will add that device to the customer's network. Within this process, we want them to name the devices. They may be adding multiple devices, not just a single device. So we're going to give this one the name, Cisco Live. With that access point, now we're going to look at the step of plugging this device in. And so again, like I mentioned, the customer has not done this sort of thing before. We need to give them a very simple set of instructions to follow. And we also explain to them the difference between mesh and hardwired access points and where they might want to use each of those and point out, of course, that at least one of these has to be hardwired. So I'm going to take this access point now and connect it here. We have an ethernet cable that's providing PoE. So these can be either powered over the included DC power adapter or we can use PoE to power them.

So just to be clear, if a customer has Meraki Go or Meraki, they get PoE, and that PoE will power this access point as well as connect that to the Internet.

Now because the last thing...

Two minutes.

Anyone -- we're hitting the 2-minute mark. The last thing anyone wants to do is sit here and watch this thing to turn on. Why don't we let them get on and do some more setup. So within here, we can actually connect, and the customer can choose to watch this if they want to wait and see this device connect, it's connecting to the Meraki cloud. And as part of that, we upgrade the firmware. We push the correct configuration down to this device. So customers never have to think about, am I running at all the version of firmware? Is my security compromised because I've not flashed it to the latest unit? We take care of all that for them. But what we're actually going to do here is skip through that, we'll let this happen in the background, have the push notification to tell us when the device is ready, and then let them get on with setting up their first Wi-Fi network. So quite often with these sorts of devices you take them out of the box, you plug them in, and they advertise an open SSID that anyone could connect to, and they'll get on your network and be able to compromise your devices. So we actually want to guide the customer and make them set up a secure network. So in this case, I'm going to set up a SSID for Sarah to connect to. I'm going to give it a very simple password.

I always wanted my own network at Cisco Live, how you know you've made it.

Making your dreams come true.

Thank you.

We're going to create the actual network there. And so not only we set up that Wi-Fi network, we've also given the customer the ability to share that with other people that may need access to it right here throughout the app. So this is connecting to a network that already has some devices on there. So as Sarah mentioned, some other parts of the portfolio, we're looking at the wireless access point, here, but we also do have switching and a security appliance as part of -- or security gateway, as part of this portfolio. And as you can see here that access point I just set up is already connected. I've got a greenlight here on the device, and I can see in the application that it's connected, up and running with that SSID we just set up. You can look on your device see that I got you set up.

Okay. Can I stop? Should I check? So we're at 3 minutes and 46 seconds. Can you just show that? And if anyone wants to just check this, you can go to the network, and you can see that the network Sarah is available. Yes, 4 minutes. Four minutes and 1 second. So if we stop there. So in 4 minutes and 1 second, if only you had just done it 1 second quicker, we went from a box coming through the door in the post to having a Wi-Fi network set up with so little IT knowledge, literally, my mother could have done it. Is there anything else we need to know about Meraki Go?

So some other things the customer might want to set up. Typically, you want to set up multiple different networks for your employees to connect to, for guests of your business to connect to. And one of the ways we make that easier is by making a set of assumptions about how the customer wants to actually set these up. So within this network we just set up for Sarah, if we decide that wants to be a guest network rather than have the customer have to know or how should I set a guest network up. It's as simple as hitting the slider, and we do some smart things you would expect the guest network to do. For instance, devices on a guest network can't talk to other devices on my network. They can't talk to each other. So it's simple things like making the set of templates of how we set that up, that the customer can be able to get online and be able to run that device like that.

And thank you, Lee. The most important thing is what's the price? Is it in the small business customer price range?

So the starting price for the access point is USD 149. I won't translate into euro or pounds please, but it's in the ballpark of being something that represents good value to these small business customers.

So it's $149. It's a one-off price, no license, no subscription, you can keep it forever, and it will be supported forever, all for that first purchase of $149. Yes?

Correct.

Fantastic. Thank you very much, Lee.

Thank you, everybody.