CJ ENM CO., Ltd. (A035760) Earnings Call Transcript & Summary
November 5, 2020
Earnings Call Speaker Segments
Unknown Executive
executive[Interpreted] Good afternoon. This is [ Kay Choi ] from CJ ENM's IR team. I thank the shareholders and analysts for attending our earnings presentation. We will now begin the results presentation of CJ ENM for the third quarter 2020. Please note that the financial and management results presented today have yet to undergo an independent auditor's review and could be subject to future changes. Today, here with us, we have CEO, Min-hoi Heo; and COO, [ Kap-mun Song ]; and the heads of different business divisions. So we have Mr. [ Park Yong-Ju ], Executive Vice President; and Executive VP, [ Hong Ki-Song ]; and from Media, we have Mr. Lee Myung-Han; and from also Media Content, we have Mr. Lee Seong-Hak; from Commerce Business, we have Mr. [ Chong Yong-Chan ]; from Pictures Business, we have Ms. [ Jin Hee Hiti ]; from Music Business, we have [ Oh Gong-Ju ]; and from Studio Dragon, we have CEO, Kang Chul-Gu; and we also have CEO, Jay Yang from TVING. First, CEO, Min-hoi Heo will brief us on major results and business strategy.
Min-hoi Heo
executive[Interpreted] Good afternoon. This is CEO, Min-hoi Heo, of CJ ENM. The TV ad market, theater and live revenues, including that from concerts, continue to be sluggish with the ongoing influence of COVID-19. However, the company was able to realize profit growth based on content and commerce competitiveness. In particular, we are fast enhancing our digital strategy. The digital sales of our media business stood at an accumulation of 21.9% in Q3 and digital sales of commerce also grew to 45.4%, which is a much faster growth than what we have seen last year. Thanks to the shareholder support, the spin-off of our OTT TV has been successfully completed. And through subscriber expansion and with enhanced content, it is ready to grow into a premium platform. The media business is seeing clear signs of positive anticipation and viewership improvement. New scripted and non-scripted formats will continue their success in Q4. With picture strategy to minimize risk and with new music artists, these businesses will also aim for new growth. The commerce business will enhance TV competitiveness and is accelerating their strategy to further fortify mobile commerce. As was disclosed, the company has completed its strategic soft swap with Naver. Through active business collaboration between the domestic #1 platform and #1 content business, we will maximize synergy. Going forward, CJ ENM will do expect as a media commerce corporation that provides premium content to the global market. I thank the shareholders and analysts for their time. Thank you. Now we will give you the results, quarterly and yearly results [indiscernible] from K-IFRS the consolidation numbers. With sales of CJ Hello, Y-o-Y comparisons are on a pro forma basis. Jae Min Baek will walk you through the presentation.
Jae Baek
executive[Interpreted] Good afternoon. This is Baek Jae Min of CJ ENM. The consolidated revenue for CJ ENM in Q3 was at KRW 798.6 billion, which is a decrease of 12.2% Y-o-Y, but an increase of 17.9% Y-o-Y for operating profit at KRW 71.0 billion. COVID-19 continues to influence TV ads and live revenues, but media and commerce digital revenue continued to grow rapidly. Through efficient production cost execution, the media business recovered profitability. The commerce business, with a focus on TV, led to outstanding profit growth. Music business continues to see improvement in profitability, contributing to overall [ profit ] growth. The media business will continue to add content competitiveness and popularity and enhance digital business. Commerce will focus on [ FW ] product programming strategy and also enhanced mobile product competitiveness. The pictures business will continue to strengthen in-house production, and music will focus on in-house artist nurturing strategy. Page 5, Media. Media revenue at KRW 370.6 billion saw a decrease of 13.2%. However, operating profit at KRW 29.3 billion saw an 82.1% improvement. TV ad saw a negative growth of 17.0%, but the digital revenue continued its fast growth at 34.4%, including the 34.6% growth of TV paying subscribers. Production efficiency increased with the per episode production cost cuts and co-airing. With that, operating margin increased 4.1 percentage points over the previous year and recorded 7.9%. In the coming quarter, we will also renew our efforts with Start-Up, True Beauty and other non-studio formats. And we will also be working on digital brands. Page 6, Commerce. Third quarter corporate revenue at KRW 344.3 billion, increased 2.5% Y-o-Y and OP at KRW 42.4 billion increased 44.2% over the same period. There was a focus on contact-free-related programming strategy, especially in the food and living categories. Digital revenue continued its rapid growth at 24.7% Y-o-Y. Thanks to the AtG, Secret and Odense, private brand grew 12.8% in terms of GMV. With a strategic focus on higher-margin categories, OP margin increased 3.5 percentage points to 12.3%. There will be stronger attention on fall/winter portfolio per category, including fashion, living and electronics in Q4. TV lineup will be enhanced in areas such as fashion and sports. Mobile platforms, such as flagship store and shop life will be upgraded. And with expansion of digital-only products, our digital strategy will be accelerated. Page 7, Pictures. Pictures reported a revenue of KRW 36.9 billion with operating loss of KRW 4.1 billion. Deliver Us From Evil recorded an attendance number of 4.36 million people, but the overall downturn continued, leading to slow box office and musical numbers. Going forward, in the fourth quarter, we will be also be focusing on project risk management, and we will also be responding to the fast-changing market conditions. In the month of November, we have plans to release Collector; and in December, Seobok, and we will be focusing on in-house planning and production. Page 8, Music. Music revenue was at KRW 46.9 billion, with OP of KRW 3.5 billion in Q3. Live revenue, including concerts' revenue growth, but online, including IZ*ONE concert continues. Thanks to IP library sales, album and single sales was at a sturdy number of KRW 40.7 billion, leading profitability improvement. New album release of IZ*ONE scheduled in Japan and Korea in the fourth quarter, and Enhypen is waiting for a successful debut. Going forward, the music business will continue to improve profitability, with a focus on core business areas with artists, albums and singles. Now we will be hearing a presentation from Studio Dragon.
Chul-Gu Kang
executive[Interpreted] I will brief you on Studio Dragon Q3 results. With ongoing COVID-19, the number of titles produced in Q3 decreased. There was also a high baseline effect with last year's Arthdal Chronicles and Hotel Del Luna. With these influences, revenue decreased 19.0% Y-o-Y and reported KRW 106.3 billion. However, our library-based sales to Chinese OTTs and sales-type improvements and production cost efficiency greatly improved profitability. Our operating profit increased 46.8% Y-o-Y at KRW 16.0 billion. In Q4, we will improve success rates by using webtoon IPs, such as True Beauty, The Uncanny Counter and Sweet Home. In the case of Sweet Home, the title will be volumed up as Netflix original and lead the overall topline growth. At the same time, we will continue our efforts in library sales and enhance production cost process management and bring about fundamental business improvement. Now on to the Q&A. [Operator Instructions]
Operator
operator[Operator Instructions] [Interpreted] The first question will be given by Kim Hoi Jae from Daishin Securities.
H.J. Kim
analyst[Interpreted] Yes. My question is related to your content sales to the Chinese OTTs. Is it the old type of library sales or as you've mentioned in the past of supplying 2 new original content, one by the end of this year and one in the earlier part of next year? So the Chinese OTT content sales, are you referring to the 2 titles that you've mentioned in your previous meeting or is it just old title library sales? And if possible, could you give us the number of titles that are to be sold to the Chinese OTT? And could you, if possible, elaborate on the size of the deal? And my second related question is, do you have other similar contracts with other global OTTs than the Chinese one?
Chul-Gu Kang
executive[Interpreted] This is Studio Dragon's CEO replying to your question. So the Chinese-bound titles are not original. There are 2 library titles, and we have recognized the sales as our revenue. And please understand that I am not at liberty to disclose the amount. And as for our work with other global OTTs, as was mentioned, we are currently consistently pitching to other global OTTs, but we have yet to see a tangible visible result.
Operator
operator[Interpreted] The following question is by Kim Sunghwan from CS Securities.
Sunghwan Kim
analyst[Interpreted] Yes, I have 3 questions. First is related to your TVING business direction. We've seen reports, but I would like to hear directly from the management on your ideas of TVING's business direction. You've mentioned the word premium and going global in your presentation, could you please give us more color on your direction with your TVING business? And if possible, could you please tell us the timeline related to your business direction? And you've also, I believe, have talked about strategic alliance with overseas players, so I would appreciate if you could give us more color on talking [indiscernible]. And also related to your TVING business, do you have any fund-related or investment-related goal in mind? Do you have a figure-wise goal in mind? And do you also have a plan in place or a good ball in place as to content investment? We've heard that one of your competitors is going to invest KRW 300 billion in content. This was an announcement by one of your competitors. So if possible, could you please tell us the proof of investment that you're going to make for your content for TVING? And my last question is related to the usage of your Studio Dragon stake. Even after your deal with Naver, I believe that you have more than 50% stake in Studio Dragon, and there are rumors or there are reports that you will be using this stake to enter into a strategic alliance with a global player. So could you please give -- shed us more light on this topic as well?
Ji-eul Yang
executive[Interpreted] This is Ji-Eul Yang from TVING, and I would be addressing your question related to our business. As for our alliance with overseas players, there will be further talk about going for original content production and also increasing our subscription basis. And we are in discussions with many domestic and overseas strategic investors and financial investors on how we should address these 2 pressing issues. And I believe that in the near future, we will have the opportunity to give you additional information on our strategy related to these 2 issues. So I can safely say that we are working very completely on our original content production and the way forward for our subscription business enhancements. And as to the specific [Audio Gap] and as I was elaborating or telling you the answer to the second part of your question, which is related to the investment amount in our original content. Well, we hope to become a domestic representative OTT player in the domestic market in the 3 years' time horizon. And with that in mind, we hope to spend at least on par with what our competitors are spending in our original content procurement. And I believe that we, in the near future, will have the opportunity to give you more details on this optic.
Jae Baek
executive[Interpreted] So this is CFO addressing the third question, which was related to our use of Studio Dragon stakes. As you're well aware, we sold some of our stake to Netflix last year, and some was released into the market this Spring. And as you know, we've used some of its stake to do our business or enter into an alliance with Naver. As to the remaining Studio Dragon stake, we have, as today, no concrete goal or plan in mind. But I could say that in the future, should we have the necessity to use the Studio Dragon shares, it would be to enter into business relationship as we did with Netflix and Naver.
Operator
operator[Interpreted] The following question is by Kim Min Jung from HI Investment Securities.
Min Jung Kim
analyst[Interpreted] Yes. I have 3 questions. First is on equity swap arrangement with Naver. Could you give us more color on your business direction together with Naver? And I do understand that you and TVING has also received investments in Naver, and TVING is [indiscernible] with Naver, so is there any passive interest? So I [indiscernible]. My second question is related to your production cost. In your presentation, you've mentioned that you've added more efficiency when it comes to production cost. And I remember you saying that you have plans to see more effectiveness when it comes to production costs when you deliver your presentation at the onset of [indiscernible]. So is this a realization of your plan mentioned in the earlier part of this year? And if so, is this level of production efficiency sustainable going forward? My third question is related to the TV ad market. You've mentioned the influence from COVID-19. But however, having said that, Q4 is a high season when it comes to TV ads, and you also will be enjoying the low baseline effects from last year's Q4. So could you give us some direction as to your TV ad business in the fourth quarter?
Unknown Executive
executive[Interpreted] Yes. The CFO will be addressing the first 2 questions, and Then Mr. Lee Seong-Hak will address the third question. Yes, we've completed equity swap arrangement with Naver, and we're currently in discussion with Naver on our business cooperation. Well, first, we could use Naver's web toon IP as well as their web story or web novel IPs. And secondly, we also hope to create premium content with them bound for the global market. And in the long run, we could even think about distributing such creative content.
Jae Baek
executive[Interpreted] Yes. As I think you've read this in the press or have seen it on TV, but we also have plans to raise a content fund together with Naver and engage in co-production and planning activities together. And in order to enhance our TV subscription basis, we are going to enhance and fortify the original content that will go on top of that platform, and we will work together with Naver on coming up with the related strategies. And as was mentioned in my answer, we're currently in discussion with Naver on our business direction going forward. And once things become more finalized, once we get more visibility, we will be delivering the information to you. And now after taking your production cost-related question, yes, you've rightly mentioned that we have been communicating our efforts to reduce the production costs in the first quarter and also in the second quarter. And well we've worked with co-airing, and we've also worked on cutting per-episode production costs, and now we're seeing tangible results of our efforts so far. So in Q3, we have witnessed our results in numbers. We have seen a 21.7% reduction in production costs on a Y-o-Y basis. Yes. And as you're well aware the scripted format or the drama format, they're depreciated over 18 months. And with that, we will be seeing the the slide from production cost cut going into next year as well, and we would also work on balancing our production costs with consideration with IP influence and also in relation to our ad income.
Seong-Hak Lee
executive[Interpreted] So this is Lee Seong-Hak in charge of content business, and he will be addressing your last question, which is related to our TV or ad market outlook for the fourth quarter. Yes, I should start from the end of third quarter. At the end of third quarter, we've seen more ad spending by pharmaceuticals and health supplement companies. And those companies or industries that were hard hit by COVID-19, they have resumed their ad spending. So we are seeing gradual improvement when it comes to ad spending. However, having said that, much of the ad content or advertisements activities sales is going digital, so the ad market in Q4 is not in for a very easy ride either. So our ad results until Q3, on a Y-o-Y basis, are negative numbers, but I could cautiously say that we may be seeing positive growth numbers for Q4 on a Y-o-Y basis.
Operator
operator[Foreign Language] Currently, there are no participants with questions. [Operator Instructions]
Unknown Executive
executive[Interpreted] Since we have no further questions, we will be concluding our earnings session now. I thank you once again for your participation. This concludes the earnings presentation for Q3 2020 of CJ ENM. Thank you. [Portions of this transcript that are marked [Interpreted] were spoken by an interpreter present on the live call.]
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