Coca-Cola FEMSA, S.A.B. de C.V. (KOF) Earnings Call Transcript & Summary

July 26, 2023

New York Stock Exchange US Consumer Staples Beverages earnings 61 min

Earnings Call Speaker Segments

Operator

operator
#1

Good day, and welcome to the Coca-Cola FEMSA Second Quarter 2023 Conference Call. Please note this conference is being recorded. [Operator Instructions]. However, you will have the opportunity to ask questions at the end of the call. [Operator Instructions]. I would now like to hand the call over to Jorge Palazzo, Coca-Cola FEMSA, Investor Relations. Please, go ahead.

Jorge Alejandro Pereda

executive
#2

Thank you, and good morning, everyone. Welcome to our conference call to review our second quarter 2023 results. I am here with Ian Craig, our Chief Executive Officer; and Gerardo Cruz, our Chief Financial Officer. As usual, after prepared remarks, we will open the call up to take your questions. Please keep in mind that this conference call may include forward-looking statements concerning Coca-Cola FEMSA's future performance and should be considered as good faith estimates made by the company. These forward-looking statements reflect management's expectations and are based upon currently available data. Actual results are subject to future events and uncertainties that can materially impact the company's performance. And with that, let me hand the call over to our CEO. Please go ahead, Ian.

Ian Marcel Craig García

executive
#3

Thank you, Jorge, and good morning, everyone. We appreciate you joining us today. Coca-Cola FEMSA delivered another set of solid results for the second quarter. We continue to demonstrate our positive momentum with solid volume performance resulting from growth across all of our markets. Notably, we continued improving our execution, redoubling our focus on our customers and our consumers and increasing investments to continue supporting our growth. The first 6 months of the year have also been important for the Coca-Cola FEMSA senior leadership team to complete our listening tour and set the strategic priorities of our business going forward. As I have mentioned on our previous calls, as part of this process, we have worked our markets, met with key stakeholders and identified the pain points and the many opportunities that are ahead for us. We are convinced that we are very well positioned to accelerate the growth of our core business and become our customers' preferred commercial platform. With that, let's review our consolidated results for the second quarter. Our consolidated volumes increased 7% year-on-year, surpassing 1 billion unit cases. This marks the first time that our company surpassed 1 billion unit cases in a single quarter. Our volume growth was driven mainly by solid performance in key markets such as Mexico, Brazil and Guatemala. As was the case during the first quarter of the year, these volumes include the integration of Crystal, a bulk water business that we acquired at the end of last year in the Southeast region of Mexico. Excluding these integration, consolidated volumes increased 5.2%. Performance across our beverage categories remained strong. Parking beverage volumes grew 4%, while our still beverage and bottled water portfolio grew 7% and 18%, respectively. Our consolidated total revenues grew 7.2% to reach MXN 61.4 billion, driven mainly by volume growth. We achieved this performance device significant currency translation headwinds driven by the appreciation of the Mexican Peso. To give you a sense, excluding currency translation effects, our total revenues increased 16.9%, underscoring how strong our underlying performance is. Our gross profit increased 7.9% to reach MXN 27.3 billion, leading our gross margin to expand 30 basis points. This expansion was driven mainly by our top line performance, easing PET costs and favorable raw material hedging initiatives. These effects were partially offset by an increase in sugar prices across most of our territories. Our operating income increased 11.9%, reaching MXN 8.6 billion, and our operating margin expanded 50 basis points. Our positive top line, favorable mix effects and non-cash operating foreign exchange gain related to the appreciation of the Mexican Peso drove this growth. Finally, our EBITDA for the quarter increased 7.8%, reaching MXN 11.4 billion, resulting in an EBITDA margin of 18.6%. Our top line growth and cost efficiencies drove this performance, which was partially offset by increases in operating expenses, such as labor, marketing and mix. I will now move on to expand on key highlights during the first half of the year. In Mexico, our solid performance included record volumes during the month of May and June. A resilient consumer environment are focused in execution and favorable weather conditions supported this growth. Importantly, all of our beverage categories are growing, driven mainly by brand Coca-Cola and our personal water category. We are driving portfolio innovation as well with 2 recent launches in the flavored sparkling category, Delvis, a low carbonation sparkling orangeade and lemonade, and [indiscernible], combining great fruit on line with a salty touch that makes it ideal for mix. Notably, our noncaloric portfolio led by Coca-Cola in Azucar grew a solid 14.3% versus the previous year. We also continue to see double-digit growth in the modern trade channel, outperforming what remains a resilient traditional trade. Finally, digitalization in Mexico continues evolving with Juntos plot, our digital B2B omnichannel plus. As a result of this rollout, 30% of the orders in the traditional trade are now digital. In Brazil, our volumes continued growing at a solid pace, driven by growth across all of our categories and [indiscernible]. Aligned with our priority, we continue accelerating our non-caloric portfolio with Coca-Cola [indiscernible], growing 32% versus the previous year. In categories such as energy and water, we continue consolidating our market leadership by strengthening our portfolio with new flavors. Finally, with Powerade, our sports drink volume is also growing in the double digits versus the previous year. On the digital front, Brazil continues increasing its untold user base month-over-month. We now reached 237,000 active monthly purchases, notably, 60% of our orders in the traditional trade channel are digital in Brazil. In Guatemala, we continue seeing an impressive performer. Our volumes have consistently grown in the double digits, driven by our focus on the fundamentals of the business. For instance, during the first half of the year, we've added more than 9,000 clients and installed more than 13,000 coolers. All this, as we continue to leverage our portfolio affordability and superior execution to continue gaining share across all of our beverage category. Additionally, aligned with our strategic pillar to remove infrastructure bottlenecks and to satisfy our Guatemalan consumers growing demand, we are installing a new 1-way [indiscernible]line this year as well as new returnable bottling lines during the first quarter of 2024. Finally, I want to comment on Colombia. After historic volumes here in 2022, a tougher-than-anticipated macro and consumer environment has slowed our volume pace during the first half of the year, being flattish at 0.5% growth. Nonetheless, despite this challenging environment, we are outperforming the industry as we strengthened our competitive position by gaining share in the sparkling personal water and non-carbonated categories. As I previously mentioned, our first half results are in line with our plans, and we are encouraged to enter the second half of the year with positive momentum. Our teams across all of our operations are well equipped to continue accelerating across all of our strategic objectives, delivering on the growth strategy that we have set as an organization. Speaking of our team and our talent, I want to take the opportunity to comment on our culture, a topic that is very dear to me. As I previously shared with you, one of our strategic corridors focuses on strengthening our customer-centric culture. This is critical to be our customers' preferred commercial platform. Aligned with this priority, we are identifying opportunities to eye better understand our customers' needs to improve customer experience; and 3, empower our organization towards a more customer-oriented project. We are convinced that by measuring the right KPIs as well as empowering and aligning our organization towards these objectives, we will continue progress improving our customer centricity, which is a common feature of high-growth organization. Finally, I want to take a moment to recognize our team in Argentina. Last week, Coca-Cola Fence, Argentina was awarded by the Coca-Cola Company with a caller cup for 2022. The Atacado cup, named Dr. Atacado, Founder of -- the Coca-Cola Company and the person who granted the first Coca-Cola franchise is an important award given to a bottler in recognition for its excellence in execution, coupled with its investments behind its people development, training and culture. Congratulations to the Coca-Cola Penta Argentina team, who're working together as one single team with our colleagues from the Coca-Cola Company in Argentina have made this recognition auto. In summary, we are confident that we're on the right track to achieve our objectives for 2023 as we continue winning in the market and progressing on our key strategic priorities across our operations. With that, I will hand the call over to Jerry to expand Anish division's results as well as progress on our selling initiatives.

Gerardo Celaya

executive
#4

Thank you, Ian, and good morning, everyone. Expanding on our division's results for the quarter. In Mexico and Central America, volumes increased 8.9%, maintaining the solid pace of the first quarter. Growth across all of our territories in the division drove this performance. Excluding the integration of Crystal's bulk water business, our volume in the division increased 6%. Revenues in Mexico and Central America increased 13.4%, driven by our volume growth and revenue management initiatives. These effects were partially offset by the unfavorable translation effects from most Central American currencies into Mexican business. Our gross profit increased 13%, resulting in a gross margin of 47.7%, a compression of 10 basis points year-on-year. This is a sequential improvement from the first quarter of the year. Top line growth, raw material hedging initiatives and the appreciation of the Mexican Peso helped to partially offset cost of goods sold pressure. Operating income growth for the division accelerated by 13.7%. This resulted in a slight margin expansion of 10 basis points, driven mainly by our top line performance, coupled with a non-cash operating foreign exchange gain related to the appreciation of the Mexican business. Finally, our EBITDA grew 9.2% with margin declining 80 basis points due to an increase in operating expenses mainly related to labor, marketing and maintenance. Moving on to South America division, volumes increased 3.8%, in line with the pace of the first quarter, low to mid-single-digit growth in Brazil and double-digit growth in Uruguay primarily drove this performance. Our revenue for the South America division declined 2.2% as unfavorable currency translation effects into Mexican pesos more than offset our volume growth and revenue management initiatives. Notably, when excluding currency translation effects, our comparable total revenues in South America increased a solid 20.3% during the quarter. Gross profit in South America declined 1.6%, mainly due to a currency translation effect, resulting in a 20 basis point margin expansion. This expansion was driven mainly by volume growth, hedging initiatives and favorable mix. These effects were mainly offset by increases in raw materials costs, such as sweeteners and the depreciation of the Colombian and the Argentine peso. Operating income for the division increased 6.6% and operating margin expanded 80 basis points as compared to the previous year. As was the case during the first quarter of the year, our positive top line, coupled with tight expense control across our operations more than offset higher fixed costs and expenses. Finally, EBITDA in South America increased 4.4%, resulting in an EBITDA margin expansion of 90 basis points. Moving on to our financial results. The quarterly comprehensive financing results recorded a significant increase as compared to the previous year. This is explained mainly by an unfavorable comparison base that included a one-off market value gain in financial instruments of MXN 355 million recorded during the second quarter of last year. In addition, during the quarter, we recognized a foreign exchange loss of MXN 437 million, driven by the appreciation of the Mexican peso as applied to our U.S. dollar cash position and the lower gain in hyperinflationary subsidiaries. These effects were partially offset by a decrease in our net interest expense mainly because of an increase in interest income that was driven by higher interest rates. Finally, our controlling net income increased 6.5% to reach MXN 4.9 billion, resulting in earnings per share of MXN 0.29. It is important to note that our controlling net income for the first 6 months of the year increased 17.3%, underscoring our positive underlying operations performance in the face of significant currency translation headwind. Finally, as part of our initiatives to generate savings and efficiency at the beginning of the year, we shared with you a target of more than $60 million in savings to be driven by our supply chain team. We are encouraged by our progress year-to-date as we have achieved savings of more than $35 million during the first half of the year, driven mainly by initiatives to reduce our cost to make and our cost to serve, which exceeded our expectations for the first half of the year. We are confident in our team's ability to continue generating significant savings and efficiencies as we enter the second half of the year. With that, operator, we are ready to open the call for questions.

Operator

operator
#5

[Operator Instructions]. The first question today comes from Ricardo Alves of Morgan Stanley...

Ricardo Alves

analyst
#6

I had a question on the competitive backdrop in Mexico. On an ex-crystal basis, I believe your volume is up 5% or so in the quarter. How do you think that's comparing to the industry in Mexico? Do you think it's fair to say you're gaining back some share here already in the first half of the year? And perhaps on that point, if you can expand a little bit perhaps on your commercial approach depending on the channel or tax, whatever color you can give on how you're dealing with competition in Mexico, that would be helpful. My second question, typically, and obviously, we tend to focus on the bigger markets. But when you take Guatemala, the other Central America region, Colombia together, it starts to build up, and particularly in Central America, the growth has been pretty impressive. So just wondering if you can talk a little bit about that. I missed the earlier remarks you guys made, but more interested, particularly in what you're doing in Guatemala. And maybe more important, what is the prospect for this market? What Coke FEMSA can do to further develop the market? And then in Colombia, whatever color you can give, if this is a market where you see big prospects for growth as well. So a little bit outside of the Brazil and Mexico questions.

Ian Marcel Craig García

executive
#7

Thanks for the question. In Mexico, just a little background, we had been in an environment where we have had about 5 years of a derate with deteriorating competitive position. As I stated, when we started at the beginning of the year that we needed to stabilize that and start to take a new growth trajectory. We've been able to accomplish that. So we will stabilize our competitive position. There's a lot that we're doing. I don't think it's healthy to go into the specifics. But in general, it revolves around multiserve, one-way path, where we're working with a better OBPPC, more focused and targeted calendar initiatives, and also, there is work to be done on certain pricing strategies between channels. The brand is so strong, our multi packs are there, our flavors are there, so far with very targeted adjustments that we're doing, it's responding very quickly. So I think the news and Mexico on the competitive position front is very positive. We will stabilize that. By year-end, we expect a slight gain. And that's the trajectory that we're going to look in to maintain. When you look at Guatemala, Guatemala is a dual for us as well as the rest of Central America. They're highly profitable market. And in the case of Guatemala, I think I mentioned before, this is a 17 million population country of EUR 17 million to EUR 18 million, where our per cap are around 207. It's growing double digits. There's no reason that in the medium term, we cannot pay per cap up to $250 million. We have enough of differential in share, where there's still a lot of share to capture as well as organic volume. So the story there has been fantastic. We've grown shares almost 8 points in the last 5 years. So our margins keep expanding as well as our return on investment capital. And it's a nice little secret that's very in the very large Coca-Cola FEMSA numbers. But now, it's already the third largest country in terms of profits for us, and it should continue gaining importance. I don't know if that covers the point, Ricardo.

Gerardo Celaya

executive
#8

Colombia, if I may expand Ricardo. We -- as Ian mentioned during the call, we are performing on top of a record volume year, which was 20.2%, basically in line a little bit above last year, even considering the slowdown in macroeconomic activity in the country. We do expect some headwinds at the end of the year with coming into effect of the sugar added beverage tax that will come into effect in November. But we certainly continue to be very bullish on the prospects of growth in Colombia going forward. We are operating basically at maximum capacity in both manufacturing and distribution capacity and we are investing importantly for the following years to build up on that capacity because we certainly think that those 2 are the biggest engines for growth going forward, Colombia and Guatemala.

Operator

operator
#9

And the next question comes from Thiago Bortoluci of Goldman Sachs.

Thiago Bortoluci

analyst
#10

Yes, to [indiscernible] following to icare question on Mexico, right. When I care to break down the top line driver that see strong volume, but like sequential price deceleration, right? How are you seeing the outlook for demand going forward, specifically if you risking any slowdown related to the Mexican depreciation, the impact on remittances and how your overall price strategy should behave in a context where your cost inflation is maturely decelerating? This is the first question. And the second one, and this is a more long-term stinted on what are the sources of synergies that you are identifying and might be able to explore under these new from the forward backdrop and joint effort to try to execute and monetize the B2B and the capillarity that the both platforms might have with the traditional trade. Those are the questions.

Ian Marcel Craig García

executive
#11

Thank you, Carlo. I think the first point, if I remember correctly, what the top line on Mexico and how that is going so far. So right now, our volumes in Mexico are growing around 8%. If you take out the bulk quarter business, it's 5% growth. So far, so good. We don't see any slowdown at all. Volumes are strong. I think we're going into an election year. There's a lot of the inflows coming in from Mexico as a whole due to the nearshoring. So we're very positive on Mexico. So I don't foresee any deacceleration or pressure on the top line on the contrary, I think the way we've managed to set the new competitive landscape and strategy, our top line and volumes should continue along this pace barring any unforeseen climate or our [indiscernible]. But so far, so good, and that seems to be going along nicely. In terms of the synergies we spent forward, like I told you before in another call, there are 2 very concrete cases where we are collaborating. And it's the case of the Juntos platform in Mexico, where we are tying in working to tie in FEMSA or spin fintech solution. So on the payments front, we will be rolling out that as a feature for our trade partners in Juntos plus and also in the loyalty plan, interim has a very large and robust loyalty plan what we aim to do is when we roll out the A4 version for Mexico in the end of the fourth quarter, our loyalty plan will have a link to the spin loyalty. So that only makes it more attractive, both for us and for the impact which it's very simple. The point will be exchangeable not only for products that we manage, both of the Coca-Cola Company and our third-party portfolio, but also interchangeable for skin premium rewards, which have a much wider catalog. So it just gives us a lot of added value for our trade clients. That's basically the 2 large areas where the largest impact that we have right now Thiago. I don't know, Gary, did I cover all points to.

Gerardo Celaya

executive
#12

Yes.

Operator

operator
#13

The next question comes from Sergio Matsumoto of Citigroup.

Sergio Matsumoto

analyst
#14

Ian, you mentioned just now on the Juntos plus. And you also on your prepared remarks about improving customer experience. There's some nice uptick on the traditional trade adopting the Juntos but can you give us some anecdotes on how they have improved their experience with you through this platform? That's my first question. And the second one is on Argentina, having one that can go very impressive. And can you share what do you think were the aspects of your team's performance in Argentina that was most recognized by the Coca-Cola Company, given that they operate in Argentina, they have particular challenges. And if there are any best practices that you can transfer into Brazil or Mexico?

Ian Marcel Craig García

executive
#15

Thank you, Sergio. I think on the first question on Juntos plus, what we're seeing is, and this thing applies in general to well-established platforms, when the client has time on his side, he has the possibility of ordering more items. So for us, what is happening is when we are allowing the client to place an order in the time and channel of their choosing, they're no longer hampered to take the order only when the pre-seller comes and visits. As you know, our Juntos plus model is omnichannel. That's a big difference to our main competitors. What that means is we have kept the free seller business, and on top of that, we offer the order on the app or WhatsApp chatbox. So whenever the clients enter via WhatsApp chatbox or app, they're usually doing that when they have a specific need that wasn't met of the pre-seller buses and/or when they have more time on their plan. So it ends up that our items per store on those orders are larger, so what we see is an uptick for us when they're ordering online and an increase on average frequency. So they're able to manage their working capital in a better way. And since we have either flexible deliveries in Brazil, which is next day delivery basically across 70% of our territory or where we have a lot of delivery frequencies such as in Mexico, it's an uptick for them to be able to plan and take their order when they have a time. So we're seeing very positive results on that front. And steadily, more and more of the orders are coming in digitally. And in regards to Argentina, the Andina cup recognized free assets that stood out in Argentina. And this is, as you know, Argentina is always a book context. However, they managed to ensure growth and consumption locations. So first of all, they had very high growth on the core, high growth on single serve, good plans on segmentations and returnables. The growth of women in leadership, coke no sugar, there were several aspects, so it's not only execution, but there are several minor points such as -- or not minor several special points such as single-serve coke-no sugar, women in leadership that stood out, female talent and inclusion, customer centricity that stood out. And all of those practices, we share in the commercial form across Coca-Cola FEMSA. So as you know, we have a new position that reports to me as the Chief Growth Officer, and they create communities or forums across Coca-Cola FEMSA's commercial and marketing team, where these initiatives are shared. So we were very happy and proud for the Argentina team to be recognized with this cup. It's the first time anyone from Latin America has been recognized with this worldwide award on Coca-Cola.

Operator

operator
#16

The next question comes from Fernando Ferreira of Bank of America.

Fernando Ferreira

analyst
#17

My first question is starting on a consolidated basis. Regarding the EUR 1 billion in digital sales that you reached in the first half of the year, if you can comment what is the breakdown by country and where you see an opportunity? And my second question is related to Medical, if you can share your thoughts of how they are performing, the different kind of projects that you are doing the traditional channel as well as in the DTC and DPC platform.

Jorge Alejandro Pereda

executive
#18

It's Jorges here. On your first question regarding the sales on the vehicle revenues. Basically, what we have seen there, Fernando is to reach to those billion sales, we've seen a high level of growth coming from Mexico. So Mexico, to give you a little bit of the sense of the breakdown basically represents about $360 million out of those 1 billion in sales, but that's a very rapid increase. Mexico has been increasing, as we have been speaking before, very fast in the rollout of Juntos plus. And there's a very similar number coming out of Brazil, approximately EUR 370 million in digital sales coming from Brazil. The rest Fernando is split between the rest of the countries, we have Colombia catching up as well with around EUR 30 million, and the rest is split between the rest of the countries. But as you can see, most of this is coming from the level of growth because of the rollout of Juntos plus that we have in Mexico and Brazil.

Ian Marcel Craig García

executive
#19

Yes. And this has been the big focus on 2 large markets, and that's where we're focusing on for the version 4 and then the rest of Latam. So I think for us, next year, the rest of Latam will be a nice upside for our Juntos plus platform, and we want to concentrate the rest of this year, and I would say, the first quarter of next year on both Mexico and Brazil, which are the biggest countries for us so far.

Fernando Ferreira

analyst
#20

Great. And regarding your pilot projects in Mexico.

Ian Marcel Craig García

executive
#21

Sorry. I think the line is breaking up a little bit, so we couldn't hear the second question. Can you repeat, please?

Fernando Ferreira

analyst
#22

So if you can share your thoughts on how they're performing the different type of projects that we are implementing in Mexico rental channel as well as in the DTC and DPC platforms.

Ian Marcel Craig García

executive
#23

So far so good, Fernando. We're adding more partners every day. I think Brazil, we're around 14 partners. I don't remember the amount of partners that we have in Mexico so far, but in Mexico, our footprint is so much larger than any other competitive platform that I know we're signing up the largest players well ahead of our competition. So we're very positive on that. As you know, I have mentioned that for these offerings to be of scale, we will need at least 5 to 6 years for this to be around 5% of revenue as we're growing our core business year-over-year, and we expect to be in growth mode. It's always a challenge for this to become relevant. So in Brazil, this gets to around almost 2% of revenues because we're growing as well in Mexico. We're going to be hitting 1% of revenue. So they're still small, but when you look at that multi-category, it's doubling its size every year, just as we're growing the base business as well. So you guys need to have some patients until we reach that ambition that we have to get to 5% of our revenue at the rate that we're growing our core business, even though this is accelerating as well, it's going to take its time.

Operator

operator
#24

Our next question comes from Alan Alanis of Santander.

Alan Alanis

analyst
#25

Congratulations on the results. A couple of questions. One of them is regarding the lower price of the commodities, sugar, aluminum and so forth, strength of the peso. Could you expand a bit more in terms of how much hedges are you expanding your hedges beyond what you usually do? And how much you have overcome advantage of as low oil prices of commodities and the trend, particularly on the Mexican peso? That would be the first question. And question is regarding Argentina, could you remind us what changes did you use on the consolidation of Argentina into your balance sheet and you new growth or given the depreciation of the into peso just as seen last year. So 2 very different questions.

Ian Marcel Craig García

executive
#26

Alan, thank you very much for your questions. Regarding commodities, for 2023, we are with a very healthy hedging position on PEP basically across all of our operations, and we're starting to build a little bit of position of hedging PEP for next year. We are expecting a benign outlook for PEP and aluminum. So we're being careful to stay within the low end of the range of our hedging objective, but starting to see good opportunities to build a little bit more on those positions. On sweeteners, we're basically hedged for HFCS in Mexico, which is an important component of our sweetener expense. Sugar, there's a few alternatives that we have. But in Brazil, we also have a good position as well as in Uruguay, basically for 2023. We're a little bit above 50%, our sugar needs hedged in '23 in both countries. That's a little bit on the actual commodity price hedging on the FX front. We have certainly seen a good opportunity in the peso to build up hedging position. We're basically hedged at 80% of our dollar requirement in Mexico for '23. -- and being a little bit more careful to start to build positions for '24. Regarding your question of the range that we are able to hedge, we continue to look at a 12-month rolling period for hedging in both commodity prices and FX related to cost of goods sold. So we haven't changed that, and we do not expect to change that in the near future. FX hedging for other operations, Brazil, Colombia and Uruguay. We have a little bit -- or very close to 50% of our dollar requirements hedged for '23 and also as well as in Mexico starting to build position for the first half of '24 in line with that 12-month [indiscernible] period. Going into your second question, or Argentina results, we continue using the official exchange rate to consolidate Argentina, that the number or the exchange rate that we used for the consolidating of this quarter was $256.7 million. We really don't have any other alternatives because we have to comply with the official exchange rate for purposes of consolidating that business. We understand that a portion of the economy transacts at the parallel exchange rate, but most of our business -- the raw materials that we require as well as the capital assets that we require for our business. are still done at the official exchange rate. So we understand that this represents a source of uncertainty, but that's the exchange rate that we have to use to consolidate that business. That was a very content to answer as we completed. Than you Alan.

Operator

operator
#27

The next question today comes from Antonio Hernandez from Barclays.

Antonio Hernández Vélez Leija

analyst
#28

My first question is regarding pricing going forward and overall is that you can see in Mexico? And just a quick follow-up on the Juntas plus penetration in terms of customers.

Jorge Alejandro Pereda

executive
#29

Thank you, Antonio. First on your first question regarding pricing. We -- as we talked about in the previous few calls, we're trying to focus on sustainable growth and basically in other territories and specifically in Mexico, as Ian mentioned during the script of the call, we have been facing share pressure in the past few years. So we're trying to stop that share erosion and recover competitiveness in our portfolio. We understand that our main objective and the way that we will continue to improve performance and return of our businesses through growth, and I want to underscore the word sustainable growth. And in that sense, what we're looking at for the foreseeable future is to price basically in line, at least in line with inflation, trying to recover that competitiveness, and we've seen very good data points in these first 6 months of the year regarding the performance of the share of our products. And the second question was on Juntas. I think when you talk about Juntos plus, if you look at it in percentage of orders, about 1/3 of our orders are coming to Juntos plus, -- when you look at that in revenues, you know this offering goes towards the traditional trade it's around 16% of our total revenue. But when you look at traditional trade revenues, Antonio, it's almost 1/4 of our revenues of the traditional trip. And if we do like zooming on Brazil, which is a country that's first started with this platform, it's already 60% of traditional trade volumes. So I think that penetration is encouraging. Like I mentioned, Brazil started with this, but Mexico is accelerating fast. And next year, we would have an uptick in the rest of Latam market. So far, so good withJunto plus in terms of both the penetration and the partners that we are signing up.

Operator

operator
#30

The next question comes from Luis Willard of GBM.

Luis Willard Alonso

analyst
#31

So first of all, congratulations on your win of the [indiscernible] cup . And my question is on the digital revenues. I apologize if this feels repetitive. So as they accelerate and they seem to be doing so nicely. My question is, at this point, are you seeing any material difference in unit economics from a digital purchase versus a physical one or a traditional one. And more importantly, if you're seeing those differences already being reflected in your P&L more importantly, on the returns of your business? That will be my question.

Ian Marcel Craig García

executive
#32

Luis, thank you for the comments on the Acandor. Like I mentioned, the unit -- the driver for us is not a cheaper cost to serve, although as you intuitively are pointing out in your question, it is -- depending on the market and the labor cost of the different markets, it can be all the way -- an average of 20% less cost to serve in the -- when it comes to the order up 20%, so 80% less cost user. So it's a big difference. However, this has not been our driver. What we're trying to do is be a higher growth company. So we are intent on keeping the omnichannel model. We're not reducing our feet on the street. The role of the pre-seller changes as far as -- the more penetration and orders are taken online, then we're freeing up these resellers to do more of the execution, the introduction of new products and launches, bringing in new partners. And we want to -- we think it's a big advantage to us how we look in the point of sales versus our competition. And that stems from the fact that we are omnichannel because the digital portion of our platform allows us to bring in more business, like I said, it's higher IPS. It's at a lower cost. But really, when it comes to execution at the point of sale, that having that relationship still makes a lot of difference. And for new product introductions as well, the new launches entering into different categories, developing coal channels, it makes a lot of difference having those specialized structures and our preseller. So we're not seeing a difference in the cost to serve because of that we're maintaining the omnichannel structure. And like I mentioned, in terms of revenue since it's still in the incipient stages, it's around 16% of total revenue. So it hasn't made that big of an impact so far, but we measure those digital revenues, and you can see a larger ticket. So in those digital revenues, when you compare them to the traditional or sales control point of sale when we look at those control points, we do have an optic. So a portion of that, which is not irrelevant, is incremental for us when you do those analysis.

Gerardo Celaya

executive
#33

I know your -- you just gave me too much great thinking about costs. So I was looking for a ticket and higher orders…

Operator

operator
#34

Next question comes from Felipe Ucros Scotiabank.

Felipe Ucros Nunez

analyst
#35

First thing maybe an update on partnerships for Juntos, obviously, our partners in Mexico are pretty defined at this content, but just wondering if you have made any advancements on talking to partners for royalties in the other regions that you can't give an update on. Of course, you may not be able to give us an update on the conversation. Just looking for any updates there. And also a question [indiscernible] Or are you looking to make any repatriation of capital ahead of a possible devaluation after elections..

Ian Marcel Craig García

executive
#36

Hi Felipe. In terms of our partnership on multi-category, I think you know like I mentioned, Brazil is around 14 partners, Mexico on to or around 10 partners. These are partners all with contracts aligned. We're entering different categories. [indiscernible], you want to comment. So we're happy when this is like we want to have a few rated portfolio. We do not…

Felipe Ucros Nunez

analyst
#37

Understood on the partners that are jumping on the platform. I was looking more for -- I mean, will help on payments in the other countries. And the same as a partner to state the loyalty program in countries outside of Mexico.

Ian Marcel Craig García

executive
#38

No. I was getting to that Felipe. So on the services front, we're still getting out of Mexico. So the focus is getting that done in Mexico, and then we'll be testing that out in the rest of the market. So far on the service portion, which includes both financial services and loyalty partners, Mexico you're getting that effort.

Felipe Ucros Nunez

analyst
#39

Understood. Very clear.

Gerardo Celaya

executive
#40

On the second part of your question regarding Argentina and our exposure there. It's certainly not an easy solutions. The operation has been growing very importantly. So the first priority for using our capital generated in Argentina is to continue to build capacity to make front through that very healthy growth that we've been seeing. On the second alternative, we look for alternatives to invest in assets that -- where we can protect our cash exposure of FX depreciation. And we certainly continue to see or look for opportunities that we can materialize in our last position in our [indiscernible] cash to repatriate assets, but that is much more complex because there's no access to free leases to dollars. We have a small position of our total cash, about 3% of our consolidated cash is concentrated in Argentina. So it's not a significant impact for the consolidated business, but we're certainly focused on booking growth and is for using that cash.

Operator

operator
#41

Our next question is from Alvaro Garcia of BTG.

Alvaro Garcia

analyst
#42

A couple of questions on my end. First, on beer in Brazil. We saw a nice sequential acceleration there. I was just wondering if you could maybe give us some color if that was Heineken brands or maybe some of the other smaller brands that you've been ramping up there. And then my second question is on sort of capital allocation as a follow-up to what we discussed on past calls in terms of what I sort of consider a suboptimal sort of cash balance and excess sort of cash balance, what's been your thinking there? Is there any update with regard to a potential shift as you're thinking about your dividends? Any sort of color there would be greatly appreciated.

Jorge Alejandro Pereda

executive
#43

It's Jorge here, on your first question regarding beer, yes, as you mentioned, we saw a sequential improvement as compared with the first quarter. And it comes basically from a combination. We have been implementing some plans with Heineken as well together to accelerate the performance of the portfolio. We have some plans that we have implemented there that are starting to show some results. That is a [indiscernible] as well, not the brand that we have as well. It's accelerating. It's growing. To give you a sense, there in the first 6 months, growing 30-plus rate as compared versus the previous year. So that's a little bit of what we're seeing in the year. Obviously, it takes time. We know that. But the strategy is what we have to continue improving, we are improving versus the first quarter, that's for sure. And in terms of capital allocation, we continue to review what's the best structure for us, like I mentioned, we want to, first of all, fund our growth and not look at other opportunities. There doesn't seem to be so far any relevant inorganic opportunities out there for us. So depending on how this continues to go, we should have a way to free up this cash. But I wouldn't expect anything in the short term. I think that's a decision for next year, where we'll be taking that.

Alvaro Garcia

analyst
#44

Okay. Just maybe one last follow-up on Cock Sin Azucar, I was wondering if maybe you can walk through sort of penetration and how well that product has done.

Jorge Alejandro Pereda

executive
#45

It's doing very well. Actually, on the prepared remarks, Ian mentioned a couple of points regarding coke zero sugar. For example, in Mexico, it's growing double digits year-to-date. When you look at the mix, it still on the single digits, but it's growing, it's outperforming. In the case of Brazil, for example, is outstanding. And I would also highlight that Ian mentioned also during the prepared remarks, 30 plus 32%, if I remember correctly, as compared to the previous year on the first 6 months of the year. And there, the mix is now reaching double digits. So it's a great product. Obviously, it's a great brand, and we are executing that and winning in the market. So I think it's very encouraging to see what we're doing with Coca-Cola across our markets.

Operator

operator
#46

And the final question today comes from Rodrigo Camara of UBS.

Rodrigo Alcantara

analyst
#47

I have 2 quick ones, one for Ian and another for Jerry. For Ian, thank you very much for the comments on the competitive position in Mexico, we expect to the pricing strategy over there. Maybe if you can replicate those on tail for the case of Brazil and the pricing strategy there. We saw a slight deceleration in the pricing in Brazil in real terms above year overdue growth it. So just curious of what's driving that -- what drove that deceleration? And my second question would be for Jerry; labor expenses castration of being like a topic more for retail industry, where we have seen like any more relevance for others pressuring margins. So was just curious of this year can come share with us like basis points, like how much of your margins have been loaded by the increase in labor expenses -- if you can comment on that also on the savings that you mentioned at the beginning of the call, for next year, the issue for most savings come coming from logistics. That will be my 2 questions.

Gerardo Celaya

executive
#48

Thank you, Rodrigo. Yes. On your first question regarding pricing in Brazil. As Ian mentioned, during the remarks as well, I think we can definitely see that we're leveraging on the pricing carryover that we have. And also we're titling pricing from last year that was very solid. And so, we do expect that to moderate. We're seeing inflation across most of our markets normalizing, and we have initiatives to continue to improve our mix, leveraging revenue growth management. But you can expect that to moderate versus the pace that we had last year. As Ian mentioned, to summarize it, the target is to be at least in line with inflation. So partly that reflects on what you're seeing in Brazil. On the other hand, we continue to see on the competitive position that we're gaining share in Brazil. So obviously, also on the margins front, we're seeing in resin cost. So we continue to see space to be able to be more or less aggressive on that front.

Jorge Alejandro Pereda

executive
#49

Regarding Rodrigo, your question on margins in Mexico, basically, the whole explanation of margin impact in Mexico is related to fixed cost and expenses and specifically, labor is one of the biggest impacts. I would say that of the total increase in fixed cost and expenses, about 20 -- a little bit above 20% of the impact is related to labor. DME marketing expense is also playing an important role that related to our tactic of recovering competitiveness and positioning our brands to recover share in the market is important. And the third, I guess, big component there is IT expense. As Ian was mentioning in the previous question, right now, we're investing importantly in digital capacity and technology. That represents an increase in IT expense, but it's related to our -- one of our main pillars, strategic pillars for growth and the way that we're trying to become the preferred B2B platform in our markets.

Rodrigo Alcantara

analyst
#50

That's useful. -- risotto expect that the 4Q OpEx growing at the same rates that we have seen in the last quarters, is that a fair assumption in minimal 20% or something like that.

Jorge Alejandro Pereda

executive
#51

Yes. Yes, that's a good estimate. It's fair.

Ian Marcel Craig García

executive
#52

And regarding your per about saying, we're very positive on what we've seen in our capacity to realize the savings that we were expecting for the year. Basically, these savings have been concentrated in both cost to serve and cost to make, most of them in cost to make with efficiencies in our manufacturing facilities related to packaging, lightweighting, in packaging, freight optimization, also the transformation from resin to model. We've seen important savings there. And on cost to serve, we've invested importantly in route efficiencies and that provided important savings of savings for us.

Operator

operator
#53

And there are no further questions. I'd like to hand the call over to Gerardo Cruz, CFO, for closing or additional remarks.

Gerardo Celaya

executive
#54

Thank you very much for your confidence and interest in Coca-Cola FEMSA and for joining us today on today's earnings call. As always, our Investor Relations team is available to answer any of your remaining questions, and we look forward to speaking again soon. And that does indeed conclude today's conference call.

Operator

operator
#55

We thank you all for participating, and you may now disconnect.

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