Cochlear Limited (COH) Earnings Call Transcript & Summary

February 18, 2021

Australian Securities Exchange AU Health Care Health Care Equipment and Supplies earnings 85 min

Earnings Call Speaker Segments

Operator

operator
#1

Thank you for standing by, and welcome to the Cochlear Limited 2021 Half Year Results Briefing Conference Call. [Operator Instructions] I would now like to hand the conference over to Mr. Dig Howitt, CEO and President. Please go ahead.

Dig Howitt

executive
#2

Good morning, everyone. Thank you for joining us for our first half results presentation. Just before we start, we do have closed captioning available that you can access through Teams if you wish. But let's start on the presentation. So obviously, very quick overview of Cochlear as a whole. I think you know this, and you will read through the headlines of the results, so we'll jump through, get into giving you the results. But just pausing on our mission. Our mission has been critically important for us, for employees around the world, as we work through COVID over the last now 12 months. And our purpose has actually been central to what we've done and has kept people focused on delivering results. It is our 40th anniversary, our 40th birthday this year, so important milestone for Cochlear as a whole and the chance just to recognize some of the history but particularly to look forward to our future. So let's get into the results at the headline level and then we'll go into a bit more detail. I'll give a bit of an overview of some of the aspects of our revenue and Stu Sayers will talk about P&L, balance sheet and the cash flow. But our underlying net profit, as you will have seen, is down 4% in constant currency. We had very good improvement across the half, the first quarter being okay and then a strong second quarter. You'll also see that our OpEx was well below where we've been. It's largely around COVID-related savings, particularly with travel and conferences. Some significant one-off items in this result, $111 million after tax, so our headline statutory profit of $236 million, but the underlying of $125 million. And in that, some significant items there of a tax ruling on the deductibility of some of our AMF payment litigation expenses, gains on the innovation fund with Nyxoah listing in September and Epi-Minder doing a raising. So it just recognizes the increase in value of those companies and our shareholding. And we've also taken government assistance in -- that was provided to support jobs around the world as a one-off item because we will be repaying that through this half. The majority of that -- the $25 million is -- JobKeeper, $24.5 million is $23.1 million received from JobKeeper in Australia in the second half. So certainly finished the half with a very strong financial position with good cash flow that Stu will talk to, and that's enabling us to pay a dividend of $1.15 a share. That's 60% payout. We do want to get back to a 70% payout ratio. And I'll talk about our guidance at the end of the presentation. So clearly, we had a strong Q2. We see our units being down 14% in the first quarter, only down 1% in the second quarter. And when we look at that by markets, we see some markets performing very strongly, particularly the U.S., Korea, Japan and China. Western Europe performed well up until November, then the escalation of COVID cases from November. We saw a slowing in Western Europe, and that's certainly nothing like we saw in March and April. But we did see some pullback from the gains that we had seen up until the end of October. Emerging markets improve more slowly, and I'll talk a little bit more about that when we get to talk about CI. But importantly, the new candidate pipeline across developed markets across all ages has been rebuilding, and I'll talk a little bit more about that one. One of the things that we talked about right back at the start of when COVID hit and certainly at our F '20 full year result was that we really saw this time as an opportunity to strengthen our competitive position. We knew we had a strong pipeline of products in our development portfolio. We launched 4 products in the last half, bringing to 7 significant products we've launched in the last 2 years. That combined with a strong customer presence and the service experience we offer, both professionals and recipients, has helped strengthen our market position, and we've seen that in market share gains across many countries through the half. And despite the lower spending, the lower OpEx, we have been able to maintain progress across our major R&D projects. And certainly, our growth initiatives where we slowed them in March, April, and we have been able to bring back investment in our growth initiatives through the half. So on the cochlear implant revenue, as I said, it's certainly improved quarter 2 over quarter 1 and quite a different picture across developed markets to emerging markets but even with -- in developed markets, some real strengths and some recovering but recovering more slowly. So certainly seeing there that with U.S., Japan, Korea very good unit growth, which clinics really back to the capacity they had but also seeing that, that growth we saw, particularly in Q2 was a mix of some rescheduled surgeries, some market share gains and definitely some market growth as well. Hard for us at the moment to sort of pick it -- unpick what was the mix of all those that led to that, but certainly, all 3 of those contributed to a strong Q2. In emerging markets, quite different there, down 30% across the half. We said at the quarter we were down about 40%. So you see emerging markets did improve Q2 over Q1. It will take longer for emerging markets to recover the surgery rates compared to developed markets. We think that's as much about the health situation as it is about the economic situation that we're certainly seeing the -- a pullback in the government money going into cochlear implants in some of these countries. So that's typically the -- sort of the pretty good volume but at lower prices, and we've seen a pullback in some of those countries on that segment. But I think the thing when we stand back and look at this and say, okay, there's ups and downs through the half, countries performing a little bit differently, but the broad trend is certainly very solid and clear momentum building. And all of that's encouraging because as we've looked at this and said 2 things sort of when we COVID hit us, one is it's an opportunity for us to strengthen our share, strengthen our competitive position. The second one that we're looking for is, is there a change in people's propensity to treat their hearing loss, is there a change in underlying demand, remembering that we have this enormous clinical -- unmet clinical need. So the vast majority of people who would benefit from a cochlear implant or an acoustic implant, don't get access to one because there's not a way because there's not a referral path. Might be because there's not funding. But part of it is people's awareness and propensity to act on their hearing loss. So one of the encouraging signs that we've seen through COVID is that the combination we think of isolation and of mask wearing has highlighted for many people the extent of their hearing loss. So people, who were subconsciously augmenting poor hearing with lipreading have found that they're unable to do that either through some lockdown isolation, particularly through mask wearing, have realized their hearing loss is worse than it was. And we certainly see a lot of anecdotes of people who've had hearing loss for some time starting to take action. So it's certainly something we're watching as we go forward, but it does give us some confidence that underlying demand doesn't look like it's been impacted by the impact of COVID, and it may be that there's some more encouragement there for people to act. So that's cochlear implants, fairly good performance through the half and a strong second quarter, which was certainly pleasing to see. We're going to look at Services. Services, as we said through our updates, is a bit more impacted than new CI system sales because where clinic capacity is constrained, the clinic will favor new surgeries over upgrades, and that makes perfect sense. It's certainly the right approach. So we saw a slowdown in services end of last year through Q1. We saw a good bounce back in Q2. In part, clinic capacity freeing up and certainly, the launch of Kanso 2 in October across the U.S. and Europe has proved very popular and certainly helping bolster our upgrade revenue. Cochlear Family membership exceeding 200,000, that's a good sign and remembering that purpose of Cochlear Family is that we can connect better with our customers right around the world. Through that connection, we hope to be able to give them a better hearing experience to make sure that they are informed and educated on the features and functions in the system that they have and that we can also keep them informed of upgrades, new technology. And that so, over time, we hope that by expanding our Cochlear Family membership and the connection that goes with it, we can gradually lift upgrade penetration. Remembering that, obviously, there's at least a 5-year lag from probably someone becoming a Cochlear Family member and us seeing upgrade revenue from it. We also see that products like Remote Check and more connected solutions give us just more opportunity to connect, both improved hearing outcomes to lower system costs but really to improve the experience of people and give them more reason to connect with us. So Services, good performance in the second quarter. Maintain confidence that Services will grow over time as we get through the clinical capacity constraints that have had an impact earlier in the -- certainly earlier in the half. Move on to Acoustics. So there's really 2 different components to Acoustics. Our sales fell by 7% in constant currency in the half; but if we dig underneath that, there's really 2 things going on. We're seeing a very, very strong uptake of Osia in the U.S. Product continues to grow. It's very well received. We've seen clinics that we're doing Baha had taken on Osia, switching about 70% of their volume over to Osia. That's part of what we want to do with Osia, but there's -- the broader opportunity for Osia is actually to really expand the acoustic implant market and being able to do that because it provides very good power output across a strong -- a broad range of frequencies, so high-fidelity sound and is also cosmetically a very appealing product. So we see genuine opportunity to expand acoustic implants with Osia. We're early days in the U.S. but some very encouraging signs there. As we said, we do want to roll Osia out over countries, and it'll take us perhaps up to 3 years to do that. We're getting regulatory approvals. In some countries, we're going to need new reimbursement codes to make sure that the price that we get for Osia is appropriate. And we will go -- we will make sure that we take a long-term view here and get the approvals, get the reimbursement so that we're really setting up for long-term growth in acoustics. So we continue to be very excited by Osia with what we're seeing. The flip side is on the Baha part of our business, which is heavily focused on the U.S. and the U.K. and in the U.K. where CI surgeries have been slower than, in a nutshell, the developed world. Even more that trend is even stronger in Baha with significant pullback in surgeries. And while they have started -- did start to recover, still well behind where they were. So that has certainly been a short-term drag on Baha. And also with Baha 5, now several -- late in the cycle with Baha 5, the number of upgrades in Baha has been declining as well. So all that says, some COVID circumstances bringing down the revenue a little bit late in the cycle on upgrades. We have some confidence looking into the future, both with Osia, but also there's an important role for Baha going forward and do think that we can get back to really driving growth in the Acoustics revenue component of the business. Okay. With that, I'm going to hand over to Stu Sayers to talk through our financial results, and then I'll come back at the end with our recap of strategy and the outlook.

Stuart Sayers

executive
#3

Thanks, Dig. Morning, everybody. On the P&L, Dig has already mentioned revenue, so I'll make a couple of comments around gross margin and OpEx. You noted gross margin, we have dropped from 75%, down 3 points to 72%. There's really 3 factors driving that. The first is, at the beginning of the half, we did have some significant COVID disruption to the manufacturing plant having to run shifts week on, week off. Those companies run their plant at a much less efficient rate than we would normally do. That was very much early in the first quarter but did have a significant cost impact on the COGS line. The second is, as Dig mentioned, we've launched quite a few new products, and some of those have incremental COGS costs in their first year. A good example of that would be Kanso 2. It's a new sound process. It's a great product, but every clinic that is servicing customers or fitting customers with that product also needs a troubleshooting kit that has a working Kanso 2 device in it. So that's a device we make, but we don't sell. That [ offsets ] the COGS line. And then thirdly, while we're launching the new products, we still have a big tail of legacy products that we're servicing and maintaining, and we have a lot of inventory that goes with that and a lot of the lifetime buys given the age of some of that stock and some of that -- some of those products. And we periodically look at do we need to expire or obsolete any of that stock, and in which case, we write it down, and we did that in the first half as well. So all of those 3 depressed gross margin a bit in the first half. If we move down to OpEx, you'll see we're down 9% in the half, $33 million less than last year. The biggest contributor was travel and conference spend that shows up in the sales and marketing line, but that's not the entire difference there. Obviously, that pretty much went to 0 in Q1 and very close to it in Q2, but also a significant number of small cuts across the business, and that's things like not replacing open roles, not hiring new heads, looking at reducing the amount of contract labor we had for a period in the business, lots and lots of small cuts that add up to a significant drop in OpEx across the board. And FX was of assistance here as well. Those reductions in OpEx were heavily weighted in Q1, and that was really attached to then where the outcome was most uncertain. As we saw that revenue start to come back and actually come back quite strongly, we shifted that orientation to more -- much more focusing on growth and chasing and driving growth in year and into F '22. And so we'll see that continue as we move into half 2. The one line bucking the trend on the reduction in OpEx was the admin line. You'll see that's up 13%, 14% in constant currency. The single biggest and, by far, the bulk of that increase was insurance and, within that, D&O insurance was up 300% year-on-year. That's, by far, the biggest contribution there. There's a small impact there as well from those gross investments. There's some IT expense that's also coming through that line. Last thing on this page and I guess, worth touching on is just the hedging line not because it's big but actually because it's so small. The contract gains and losses in the first half are just $400,000. The reason that's so low, even though we've had big currency movements as we effectively had wound down the short-term hedge book at the start of the half, we didn't have enough certainty on cash movements to be really confident of what we're going to be hedging. So we wound that book down pretty close to 0, and that's why that FX line is so small in the first half. If we move on to cash flow, a couple of things to note here. We pride ourselves and have always prided ourselves in being a strong cash-generating business. And half 1 was really no exception to that. You see the $175 million at the EBIT line. And despite paying out over $104 million in the last of the AMF payments, we're still strongly cash-generating and 44.9% better cash position at the end of the half than at the beginning. One other thing to call out here is the CapEx line. You see that $35.3 million. We expect we're going to do about that again in the second half. So it will be roughly $70 million of CapEx for the year. For the last couple of years, we've been slightly higher than that, just up over $100 million, and that drop is a function of 2 big projects, the Chengdu and Denver offices completing. And as those have rolled down -- rolled off, that's causing that drop from over $100 million down to $70 million. We think, looking forward, $60 million to $80 million is probably the new normal for us for CapEx for the next couple of years. In terms of capital employed, we'll note that the big move here was inventory, $27 million down, and that was really the function of 2 deliberate decisions. The first was that we actually chose to increase our inventories around the world going into the half so that we had some buffer in case there was any supply chain disruption. We really didn't see any material disruption until we were able to wind back some of those stocks over the course of the half. And then the second thing, as we've already mentioned, the writing down of the obsolete and the expired stock also hits that inventories line. The other big move here you'll notice is that other net assets line from negative $76 million, climbing $152 million up to positive $76 million. And that's really 3 big factors: 2 of them AMF related and 1 FX. So first off, this is where we were keeping the AMF provision on our books, and as we paid off those payments and paid off the legal fees, that provision has wound down. It's also where the tax asset shows up that we get for, as Dig mentioned, the ATO ruling that lets us get tax deductibility on that AMF payment. So those 2 things drove a significant lift there. And then the third and smallest of the impacts was then just marking to market our current FX book. And then last but no means least, really delighted to be returning to paying a dividend for the half. We have traditionally aimed to pay out 70% of underlying net profit. We're going to be paying 60% for this half. We do want to walk back to 70% over time, but we think 60% is a good reflection of the fact that there is still a degree of uncertainty in the outlook. At 60%, it's $1.15 a share. It is going to be unfranked. Because of the AMF-driven losses last year, our franking credit balances have been depleted. It's going to take us at least a couple of years to build those back up. And so for the next couple of years, the dividends are going to be unfranked. So those are the headlines. And with that, I'll hand back to Dig.

Dig Howitt

executive
#4

Okay. Thanks, Stu. Let me just close off with a recap of our strategy and the outlook. So a reminder on our strategic priorities, which, to retain market leadership. As I said, that's been a significant focus through the COVID period. We saw an opportunity there. I think with our product launches, our service, we executed well on that. Growing the hearing implant market, as Stu said, we bought back some investment. We're putting -- turned that investment back on into driving growth as we've seen the revenue recover, to really try to set ourselves up for continued growth into the future. And we do want to deliver consistent revenue and earnings growth. It's been a challenge over certainly the last 12 months. We have more confidence that while there is still uncertainty out there, we can perhaps see more stability looking forward than we certainly had over the last 12 months. Let's spend a minute on our market leadership position. It really is driven by the breadth of our product portfolio, but also the service and support that we offer both to professionals and to recipients. And that service and support is something we've worked on for a long time and strengthened over the last few years particularly. We do have a very strong product portfolio. Part of our competitive advantage rests in our ability to -- through scale to be able to invest in all of the aspects of the system to advance the overall performance of the whole system and the experience for both professionals and for clinicians and customers in helping people to hear. But also that service element of being responsive, being faster, the more that we bring out connected solutions, like Remote Check, the more we are able to lower the overall cost of care for people, improve the convenience of care and improve the overall experience that people have. So we've got quite a comprehensive portfolio of products and services, and to hold the significant market position we have, we think it's appropriate we continue to invest in building out all aspects of this portfolio. Okay. Looking forward for the rest of F '21, we are and have become, over the last 6 months, increasingly confident of the resilience in the hearing implant business, that hospitals have clearly found a way to continue to do surgeries at good rates across most of the developed world and back at normal rates in some of these countries. There is certainly short-term uncertainty. We expect in the second half, the developed market units will be about in line with first half. We have had a slower first 6 weeks of the half than we saw in Q2, and that's largely around COVID-related impacts in some Western European countries, a couple of states or subregions in the U.S. where lockdowns are more restrictive. There's been a pullback in surgeries. So a little bit slower start this half, but again, we're confident that, that is a shorter-term issue rather than anything of concern over the medium term. Emerging markets will recover, but it is slower. As I said earlier that government money has pulled back in some of the countries. I think it will come back. The demand and the need is very clearly still there. But I think it will take longer. For what we're seeing, it will take longer than developed markets to return. Stu said we have -- are investing. We are going to lift our investment in the second half, but in our OpEx, particularly both in R&D and in our growth programs, that's really important to make sure that we are set up well for going into F '22 and beyond. So we'll see an increase in OpEx through this half. Our underlying net profit, we're guiding between $225 million to $245 million. From where we sit now, that does factor in the slower start through January and February that I've talked about. We're also basing this on a $0.70 exchange rate for Australia and the U.S. That lift from $0.72 in the first half does have a significant impact on our net profit. As Stu said, we do want to get back to paying a 70% payout ratio as we see the conditions improve and the stability continue or get more stable in the surgery trends into the future. Okay. So with that, we'll wrap up the presentation and turn over to questions.

Operator

operator
#5

[Operator Instructions] Your first question comes from David Low from JPMorgan.

David Low

analyst
#6

Just maybe if I could start with guidance. So I have a fairly firm memory that, historically, certainly under -- as you've been the CEO that when guidance is given, you tend to spend to meet it. So if the revenue line runs ahead, the OpEx spend tends to go up. Now I recognize that it's not something you can do in the last month of the year. But should we assume that, that sort of pattern is likely to continue on or return in the current environment?

Dig Howitt

executive
#7

Yes. David, good question. A few thoughts on that. So certainly, we do obviously try to sort of regulate our spending a bit to make sure that we're delivering appropriate level of profitability. One of the reasons for sort of slightly a larger range for our guidance for the year given where we are in the year is that, if we do see a COVID-related slowdown in surgeries that's more than we've anticipated in the half, really don't want to pull back spending because we're investing in -- we know that the surgeries will come back, and so we do want to continue to invest through this half to set ourselves up for the future. So we'll be -- I think short answer to that is we will moderate the spending less in this half than perhaps we've done previously if there is a change in the sales because we believe -- based on that change in sales being a short-term COVID-related issue rather than anything longer run.

David Low

analyst
#8

Yes. I think my experience of that is you tend to increase it rather than decrease it because the sales often seem to exceed. Yes. Hopefully, that'll be the case again this time.

Dig Howitt

executive
#9

And you're right on what you say on how much we've increased spending over 4.5 months. Yes.

David Low

analyst
#10

Of course. Look, the other question I have is just share gains. I see that comment there. We certainly heard feedback out of the U.S., but gains have been quite material in some centers that the expense has been over advanced bionics. But can you just talk a little bit to what you've seen in terms of share movements and how much it flows between markets, please?

Dig Howitt

executive
#11

Yes. And so you'd always have to quantify share gains in the short run because there's ordering patterns and that we know our sales is hard to get a handle on our competitors' sales in short period of time. But definitely, the U.S. stands out as a market where we have gained share. I think historically, the U.S. is -- the share can move around a bit faster than some of the other markets. And we have performed very well based in terms of our product portfolio and our service. So that's helped lift. But we're doing well from a share perspective across several countries at the moment. And in part, that is the strength of our product portfolio, but it's also through COVID. Because we were financially secure, we could say to our teams that their jobs were safe. Their role was to support our customers. And so they've been very present with clinics, albeit mostly virtual. And I think that's reinforced our strength and the support we can provide. That combined with the product portfolio has helped us lift share across a whole range of markets. I think the U.S. is one where we'd move share more than some of the others, but we have seen some good gains in, I think, across the board and across a broad range of countries.

Operator

operator
#12

Your next question comes from Steve Wheen from Jarden.

Steven Wheen

analyst
#13

I just wanted to drill down on, in terms of your revenue profile, what the patients' profile have looked like in terms of a rebound. Is there certain cohorts that are responding faster than others?

Dig Howitt

executive
#14

So in -- yes. So in markets where the clinics have been back at pretty much normal capacity. So U.S., Japan, Korea, the age distribution there is pretty much the same as it was pre-COVID. So that's very encouraging but particularly over -- people over 65, which in the U.S. is the majority of our -- I'm sorry the largest segment of our sales, are back at the same level as it was 12 months ago. So it sort of plays to this point I'm talking about that we haven't seen any decline in the propensity of people to act on their hearing loss even if they're older. In markets where it is restricted, as you'd expect, we're seeing a higher proportion of children because the children get obviously and should get priority for surgical slots. But all that -- and what we also see in our DTC pipeline is a age distribution that reflects what we saw pre-COVID. So all of that gives us confidence that, to the extent there are some disruption in the age distribution, it's a short-term issue rather than a longer-term structural issue.

Steven Wheen

analyst
#15

Yes. Got it. Can we just switch to the systems revenues? There was, at the time of your first quarter, quite an obvious slowing within the processes, which was completely at odds with the implants. Are you seeing that, that deferral of processor upgrades is more related to people's deductibles within their policies? Or they're sitting on their hands waiting for a new product?

Dig Howitt

executive
#16

Look, I think a few things, and Stu might want to comment on this. Obviously, he has a lot of knowledge on the upgrade services side, is that we did see in the first quarter, both lower clinic capacity through COVID, that increased into the second quarter and the launch of Kanso 2 also helped lift. And there was probably some people getting some knowledge of Kanso 2 ahead of time. So there's probably a bit of deferral there. Stu, if you'd talk a bit as to...

Stuart Sayers

executive
#17

Yes, absolutely. So partly clinic capacity and partly patient propensity to come in. So we saw sort of a noticeable difference that if you were coming in -- actually, a higher proportion of seniors were still coming in to get a new system than we had expected, but we really did see a significant drop in the number of existing recipients, who wanted to come in and have their annual checkups. So those kind of things are then quite often a trigger for the upgrade process. So I think combination of clinic capacity, propensity to actually go into the clinic in the first place from the patient's perspective and then possibly a bit of slowdown ahead of Kanso 2. But we're seeing that's rebounding pretty strongly in Q2. And obviously, the nice thing about it is everyone you don't get this month, there's someone you can still get next month.

Dig Howitt

executive
#18

And Steve, you mentioned deductibles in there, which is just an issue specifically in the U.S. We did see earlier on, so it's I think pullback of people having -- had not having -- because they've been at home, hadn't used up their deductible and were deferring a little bit less of that more recently.

Steven Wheen

analyst
#19

Yes. Great. One final one for me to you, Stu, if I can, on the gross margin for the second quarter. It sounds like that's going to be more of a cleaner gross margin than what you've outlined for first quarter. Can you give us sort of any insights as to what that looked like so that we can, I guess, extrapolate for the remainder of the year?

Stuart Sayers

executive
#20

Yes, sure. So looking forward into the second half, obviously, we don't expect to see a repeat of the COVID-related inefficiency. The -- we'd still -- will see a bit of the first year of launch stock and the write-downs, we'll need to take a look again at the end of the half. Probably not quite as high as we had at the first half. So I think confidently better than 72%. I don't think we'll be back near 75% yet. Yes, so that's probably in that sort of 73-ish range, better a bit for the second half.

Dig Howitt

executive
#21

And remember, there'll be an FX impact that comes through also in that, stronger FX impact [ in the first half than ] the second half.

Steven Wheen

analyst
#22

Actually, just on that, you're not disclosing your FX hedge book profit this half. Is that -- how -- where is that sitting? And why the change?

Dig Howitt

executive
#23

Yes. No, we've actually made that change in the past. So certainly, we do it at the full year, not at the half year.

Operator

operator
#24

Your next question comes from Sean Laaman from Morgan Stanley.

Sean Laaman

analyst
#25

Congratulations on the appointment. I have a couple of questions on the newer products, Dig. So the first one is Remote Check. I don't know if you could give us a bit of granularity on the in-market experience with that product and how that might have been -- freed up some of the channels, if you like. And the follow-up question would be on the Custom Sound Pro fitting software. And is the real-world experience that you can kind of push those fitting practices out into the more retail-based channels?

Dig Howitt

executive
#26

Yes. Thanks, Sean. So first on Remote Check. Certainly, we're pleased with the rollout so far. And this is a product that takes a bit to roll out because it links into clinic IT systems and that raises concerns of cybersecurity because there's patient data that gets transmitted from the patient to the clinic for the clinic to review. So it takes a bit of work upfront to actually get all -- we've done all the work to show we can do that but to then meet each clinical hospital requirement. But as we do that, we do see then good adoption from a patient perspective. Out of that, we had seen sort of 85% to 90% of the checks that are being done don't need a clinic visit to follow up. So there's no issue that needs a face-to-face appointment. I think we've done enough to see that, that level should continue. And clearly, that's better for patients when that lowers overall healthcare costs, so certainly moves to sort of enable the system to be more streamlined and free up clinic capacity for new implants as well. So certainly pleased with what we're seeing. But it will take some time to roll Remote Check out given it's a clinic-by-clinic process, and we obviously want to do it across countries and are doing it across countries and languages. Custom Sound Pro being well received and given the software changes, a pretty significant change to clinical practice, and we're hitting our internal targets for the rate of rollout and adoption on Custom Sound Pro and training clinics without actually being able -- in many cases, being able to be physically present, and that's gone very well. Custom Sound Pro is certainly set up so that the, I think, more traditional way of programming where lots of individual tuning can be done as possible, but there's also a more automated way of doing the programming as well. And so that more automated way does, we think, enable broader reach for Custom Sound Pro in terms of the numbers of people who can access it, use it competently and get good outcomes with patients. Early days on that but certainly, it's good -- well received so far. And obviously, one of the things that we want to do is to enable simplification of the mapping, the programming, both from a capacity perspective and a convenience perspective. And what we're seeing so far is good, but it is early days in that launch.

Sean Laaman

analyst
#27

Great. Great. I might just squeeze one more in, and sorry, if this has already been touched upon. But are you able to give us a bit of granularity on what you're seeing on new pipeline versus catch-up surgeries?

Dig Howitt

executive
#28

Yes. So in the -- it's hard to unpick but in the countries that are going well, Japan, Korea, U.S., for example, where all new surgeries the catch-up was all done. Now obviously, given some parts of the U.S. are going to have a little bit of catch-up to do from where we are at the moment. Across most of Western Europe, we saw that heading into the -- sort of the end of October. Most of that catch-up was done. There's probably a little bit of a backlog building in a few -- or there is a bit of a backlog building in a few countries now. So we'd hope that when things free up, it should come back pretty quickly. But I think the vast majority of the surgeries we're seeing now are new surgeries rather than catch-up. Certainly in the last half, there were catch-up surgeries.

Operator

operator
#29

Your next question comes from Andrew Goodsall from MST Marquee.

Andrew Goodsall

analyst
#30

Just -- actually, just picking up on that last comment, just a segue to, I guess, unmet demand. I guess some of the calls we've done as well pick up the referral channels sort of hasn't entirely kicked back in. I guess it's a country-by-country type scenario. But do you sort of think that there's still a little bit of unmet demand in there and I guess perhaps trying to get back to what you think is sort of an underlying growth rate that you might expect?

Dig Howitt

executive
#31

Yes. Andrew, good question. Certainly hard to put a number on what the underlying growth rate would be. I think we're certainly seeing in our DTC pipeline building quickly and which is very pleasing. So that's certainly one channel. Then there's a channel of referral and hearing aid referral or CPN referral, which is particularly a U.S. issue. There's other countries as well, and we're obviously trying to build more referral networks as we go forward because that's one of the keys to our growth. Certainly, some of that referral has gone a bit more slowly, although I will say, though, on the CPN side, we had quite low expectations going back a few months because we thought that the channel would slow down. And we've actually been a bit surprised against our lower expectations that the referral is working better than we had thought. But it's still not, certainly, across the whole developed world, referral is not back to where it was. But again, we've got confidence that it will get back there when we look at sort of the behavior of people and prepared to act on their hearing loss. So it's really hard to pick apart in the short run but have not seen a longer run issue. And as I think your calls are saying, it's a bit mixed, that's what we're seeing, too, but overall, still quite positive on we're seeing.

Andrew Goodsall

analyst
#32

So in terms of what you got in front of you, I guess, that probably gives you a bit of capacity for multiyear sort of recovery, if I think about it like that. But I was just going to then focus on emerging markets. Obviously, not all uniform, and you commented on some that are coming back down 30%. And I mean just how quickly do you think that'll sort of -- do you think that will roar back with some confidence? Or is it sort of more related to low -- slower rollout of vaccine and things like that?

Dig Howitt

executive
#33

Yes. It's a tricky one. It is variable. So there's some really strong performances in there that India and Brazil, the government money or the government programs have virtually stopped or significantly slowed. And that is as much about the government health care systems being caught up with COVID-19 and as financial -- just how much funding is available. So I think both of those things, I think, will take some time to play out because rollout of vaccines in many of these countries will take several years I think. And the economic impact of the slowdown will also take some time to play through as well. So emerging markets, it's much -- it's hard for us to have a good view of the time on which they'll recover. I think as an overall part of our sales, it's obviously a relatively smaller part. And what we are seeing is that the private pay segments in those markets are performing quite well. So just some -- and in some of those countries, that private pays probably substituting for some of the government surgery. So the people who might have been -- going to get a government-funded implant realizing that that's now not going to happen, and so they find the money for -- to pay themselves. So there's a little bit of a shift from -- to bolster the private pay segment. So I'm not sure if that helps too much, but it's just complicated for us to predict.

Andrew Goodsall

analyst
#34

No, I've just crossed out roaring back [indiscernible]...

Dig Howitt

executive
#35

Yes. I think we can definitely cross out roaring back in emerging markets, yes.

Andrew Goodsall

analyst
#36

Yes. And just a final quick one. Just any issues around clinic capacity? We did hear of a couple of clinics closing down, but it sounds -- just looking at your numbers today, it does sound like they're at fringe.

Dig Howitt

executive
#37

Yes, yes, yes. Certainly, if we look at the U.S., particularly clinic capacities in -- bounced back quickly, again slowed up a little bit in a few places now, but it will come back [ I think ]. So yes, some short-term issues on capacity, but we don't see anything from a medium-term outlook that concern on the clinic capacity.

Operator

operator
#38

Your next question comes from Saul Hadassin from UBS.

Saul Hadassin

analyst
#39

Just a relatively quick question for me. Dig, the growth in units versus revenues for Cochlear's unit sales, looked like there was about a 10% benefit from ASP mix that you call out on the call. I just wanted to ask, so what's the rough price differential in a high-level sense between developed versus developing markets as it relates to the ASP per unit? Can you give us any guidance on that?

Dig Howitt

executive
#40

Yes. Saul I'll give you a little bit without getting too specific, partly because in emerging markets, we'll have -- as we talked about before, we have price tiering. So our latest system in emerging markets will typically sell at the same price as that system in the developed market. So in India, with Kanso 2 and a CI632 implant, will pay pretty much the same price that you're paying in a developed market. Then we have the tiering below that, that the government purchases that -- talked about it being really the area that's really slowed up is typically the lowest price segment because it's often a tender-type volumes. So that is really what we're seeing, is that low-end pricing is that volume has come off quite a bit, and that's why you see that the average of the ASP move. It's just by cutting that lower-priced volume off lifts the ASP. There's nothing more underlying change than that.

Saul Hadassin

analyst
#41

So maybe just to press a little bit more on that. So I mean we're thinking at 25% to 30% average price differential. Does that sound about right in terms of...

Dig Howitt

executive
#42

As you talk to -- it's a bigger range from sort of the lowest price government tenders to -- which might be sort of few-generation-old technology to the latest premium system with a Kanso 2 is bigger than that sort of 25%, 30%. I'm not going to guide you on exactly how big.

Saul Hadassin

analyst
#43

Sure. And if the math is right, I think it implies that units from emerging markets were about a 30%, 25% [ in second ] half versus developed?

Dig Howitt

executive
#44

So we're certainly off by 30% if you're saying what's the proportion. We would say that -- careful in what we disclose, that our emerging market revenue is around 20% of our total revenue, developed market being 80%, that the implant volume is higher than that 20% because the average system price is lower. But we haven't given out a specific number on what proportion of the overall implant sales goes into emerging markets.

Operator

operator
#45

Your next question comes from John Deakin-Bell from Citi.

John Deakin-Bell

analyst
#46

Dig, just following on kind of a similar line. I was just hoping to focus on the margins going forward or the EBITDA, starting in the net profit margin and the EBITDA margin because pre-pandemic, you kind of framed the business as being around 18% net profit margin, which translated for several years to be about 28% EBITDA margin. This year is a bit different. And I note consensus before today was similar for FY '22, back at that 28%. Is there any reason why that wouldn't be the case? I know that the SG&A is one line that's moving a lot. But by FY '22, for example, should we be thinking about the business in the same terms as we were back in 2019 with respect to EBITDA margins?

Dig Howitt

executive
#47

Yes. John, broadly, yes, just with one caveat on it that the Australian dollar has risen obviously very quickly and significantly that even with some hedging puts pressure on our margins. So we've got some decision there as to what extent do we continue to invest in longer run growth versus sort of preserve that 18% margin. And I think if the Australian dollar stays up where it is now, it makes sense for us to probably pull that margin off a little bit in the short run to make sure that we can continue to spend on future growth.

Operator

operator
#48

Your next question comes from David Stanton from Jefferies.

David Stanton

analyst
#49

Just to sort of follow on, on John's excellent question. Wanted to understand sort of second half FY '21 operating expenses. I'd note that travel's declined and the like, but you've got some -- you've got -- in terms of your guidance, you still got -- implied same to lower profit going forward. Why won't -- why will operating -- second half operating expenses increase going forward, please?

Stuart Sayers

executive
#50

Yes. David, a couple of things there. One, the OpEx in the first half and particularly the first quarter, I would say, was very depressed, almost sort of artificially low. So marketing and -- sorry, the travel and conferences was literally almost 0 but then, as I said, a bunch of other restrictions that we put on the business just to -- while we were still more uncertain on the outlook. And so going into second half, we're not expecting massive return in travel and conferences, but there will be some and particularly in some markets, where -- Korea has been a good example, where that country has largely operated as if it wasn't an impact for a large part of the half. But also then, we are looking at -- we're seeing more confidence in revenue and more confidence in revenue growth in half 2 and into '22. And so there are things we want to do now around R&D, around some IT that enables some of those R&D things and around some activities directly with customers and building out the pipe more that we think warrants investment now to drive that growth into the half and into '22.

David Stanton

analyst
#51

And following up on that, too. Just apologies if you've written this down somewhere. But can you give us some idea about R&D spend as a percentage of sales -- percentage of revenue for second half '21?

Dig Howitt

executive
#52

So again, David, we still want to hold R&D around 12% of our revenue. Over time, it'll move around a little bit on that. As we said, opportunities could put a bit more in, and so that's a balance. I'd probably push a bit higher than that, I think, into the second half. But I think, yes, just to reinforce what Stu said, what we said going into this year is we are in a strong position. It makes sense for us to invest into the future. And now that we've seen that revenue coming back and that's what we'll be doing into the second half and through into '22.

Stuart Sayers

executive
#53

Yes. That's worth noting, too. R&D dropped a little bit in the first half, but it was almost all just reductions in travel. And so the intent was to try and keep that momentum going.

David Stanton

analyst
#54

Understood. And final one for me. Again, I haven't seen this anywhere. Used to call it out, tender sales, Chinese tender sales for the first half, please.

Dig Howitt

executive
#55

Negligible. I think their government ran a very, very small tender not even worth commenting on, another 300 units or something. And as we're talking a while that the business in China has really shifted to the strong private pay and more money at the provincial level. And that can be through either a provincial tender or a form of reimbursement that supports some of the private pay and much, much less through the central government tenders. And as I say, going back 5 years, that central government tender was very significant part of our China business. It's now negligible, and the private pays are much, much larger as a proportion and also in absolute terms. The next 5-year plan will be released in the next month. And in that, we'll probably get some insight into both what the government intends to -- plans are for hearing loss and cochlear implant and how they intend to implement that, whether it's through a tender or through -- back through provincial level.

David Stanton

analyst
#56

But we should assume that's probably going to be much lower than what it was, like 5 years ago going forward?

Dig Howitt

executive
#57

Yes. Yes. So we're -- certainly, we're very focused on the private pay business in China, we've been investing significantly to strengthen and build our team there, and that's certainly working in terms of the results that we're seeing in China in terms of the market growth and our growth.

Operator

operator
#58

Your next question comes from Chris Cooper from GS.

Chris Cooper

analyst
#59

So a slightly longer-term question for you, please, Stu. You commented in your prepared remarks that you don't believe that underlying demand has been impacted by COVID, and they have actually improved. Can we deduce from that comment that your estimate of cochlear implant units in fiscal '22 is equal to or higher than the expectation you had from prior to COVID? Is that a fair interpretation of what you're saying there?

Dig Howitt

executive
#60

No, I wouldn't deduce that from it. A couple of points. First of all, the impact of COVID is that it did hit growth. And so I don't think you can draw a line through the growth rate pre-COVID and just see a sort of a 1 or 18 -- 1 year or 18 months dip, and then everything will be back on that growth. We've pulled back some of our spending. Clinics were closed for a while. Referrals were down and all of that will put some hole in that growth. So I think all that said, what I'm saying here though is that one of our concerns going into COVID is that people, particularly older people would get hesitant to get health care, their hearing attended to because of fears of COVID or other health issues. We haven't seen that happen. We have seen some encouraging signs of actually people who haven't acted on hearing loss have acted. That's certainly an opportunity for us. And hopefully, that continues beyond COVID in terms of raising awareness and propensity to act. So it does give us some optimism about the potential for growth, but in '22, we won't bounce back to a straight line through where we were heading pre-COVID.

Stuart Sayers

executive
#61

Well, and also remember, '22 is only 4.5 months away, and emerging markets are a long way from being fully recovered and even the developed markets, we're still seeing significant disruptions at a sort of a district level and potentially country level, too. So there's still some COVID effects that are going to play through in '22 as well.

Chris Cooper

analyst
#62

Okay. Maybe put it another way, I mean is there a year in the future where you expect to get back to your pre-COVID expectations for that particular year? I guess what I'm trying to get to is, is there kind of a proportion of patients that were deferred or discouraged in some way through COVID that won't be coming back at some point in the future, in your opinion.

Dig Howitt

executive
#63

I think, okay. I see where you're going, Chris. I think it's sort of hard to know. What you're saying is, is there, because of the gap in referral, a backlog there that will come back into the future. And I think, yes, they will come back in the future. What's not clear though is because there's not a great referral path or there isn't a great referral path -- [ sometimes ], there's not a referral path at all in some places and we've got to build that. The effort to bring those people back could detract from other people, who aren't aware, being made aware and brought into the referral path. So I think while they'll come back, it won't surprise me if there are people who are sort of pushed out forever, in a sense, or delayed forever rather than just a quick bounce back. So I think it's too early for us to call that, but certainly, we are modeling our future on the basis of a really quick bounce back. But we do think there's an opportunity to continue the awareness activities we're doing on the back of COVID because there is heightened awareness. And hopefully, that does help our growth rates into the future.

Chris Cooper

analyst
#64

Got it. And just lastly, I've actually lost track of how many consecutive quarters now it's been that you've been reporting share gains. Anything you're seeing near term, midterm, long term, which might lead you to believe that the kind of the impressive performance you've had on market share might change in some way going forward?

Dig Howitt

executive
#65

I think, certainly, we don't anticipate share gains continuing on forever. We have very good competitors. They will launch new products, and we do see share moves on new product launches. And that's why we build out the whole portfolio and why we're strengthening our service offering to try to make that share moves a bit less susceptible to launches, but that will still be there. So look, it's very hard to project forward. We're certainly very pleased with the work that we've done over the last 12 or 18 months from strengthening our competitive position. But our competitors are good, and they will bounce back with something. And that will, at some point, certainly moderate the share gains that we've had, but we want to make it as hard as possible for them as we can.

Operator

operator
#66

Your next question comes from David Bailey from Macquarie.

David Bailey

analyst
#67

Just in relation to the Kanso 2, any initial feedback you've received so far? People paying out of pocket for that one [ because it's ] out of the cycle. And then should we think about the Kanso 2 as being a more material contributor to the Services component? Or is there consideration for the new recipients as well?

Dig Howitt

executive
#68

Stu, do you talk on that one?

Stuart Sayers

executive
#69

Yes. So it's sort of very well received. We had lots and lots of preorders for Kanso 2 and a combination of private pay and people using -- utilizing reimbursement. I think it's hit that sweet spot of the freedom and the convenience that you get from not having something on your ear. We know that's a big detractor for a segment of our population. And then the streaming benefits that you get through -- that you were only able to get through N7. So it's -- we know it's a highly attractive device, and that's causing lots and lots of demand. And sorry, your second question was?

David Bailey

analyst
#70

Just in -- whether it's -- as we think about it as being a more material driver for the services or upgrade component versus the cochlear implant component, I'm sort of wondering if it's a consideration for new recipients [ for Cochlear ].

Stuart Sayers

executive
#71

It's certainly a consideration for new recipients as well. And so I think, again, it's the same features that make it attractive for -- an existing recipient make it attractive for a new candidate as well. Yes, yes.

David Bailey

analyst
#72

Yes. Okay. And then just one final one. There's some commentary there around market access. Just wondering if there's been any change, any change in terms of the market access. There's been some change come through, you reference here, in Belgium. But have you seen a change or an increase or any change in the rate of reimbursement expansion or criteria relative to more recent years?

Dig Howitt

executive
#73

There've been a number of smaller ones in recent times. So that one in Belgium was now about 18 months old, sort of the last big one. There was an expansion of the reimbursement for Baha upgrades in France, and we've certainly seen a lift in -- Baha grows on the back of that. There were some changes in Singapore. Singapore is a very small market for us, but all of that helps. So we continue to work on market access. And these are long-run projects to build the data and then to influence government or payers, to demonstrate to them that what we have is a very cost-effective health outcome and that -- in what's a very competitive market for health care spending. So certainly an area we're working hard. A number of smaller changes hasn't been -- in the last 36 months, not a big change like the Belgium one.

Operator

operator
#74

Your next question comes from Lyanne Harrison from Bank of America.

Lyanne Harrison

analyst
#75

I wanted to come back to the net profit guidance, and you made some comments there that it's factored in slower January and February trading. Can you talk a little bit to the trend you're seeing perhaps, whether it's week-on-week, especially given some of the key markets during that period the COVID caseload and new hospitalizations are reducing?

Dig Howitt

executive
#76

Yes. Lyanne, talk a little bit. I won't get too specific in terms of what's happening week by week. We will say, as we said, we -- it's been a little bit slower over the first 6 weeks of the half than it was in Q2. From what we can see that, that is COVID-related. And for example, Southern California, it's pretty much in lockdown. Parts of Upstate New York are in lockdown. So that obviously has a direct impact on surgeries. Similarly, parts of Western Europe, some of the countries there are still quite heavily restricted. The U.K. -- although the U.K. does look like it's starting to [ pre up ]. Certainly, the COVID infection rates have come off a long way. The vaccine is rolling out. So there's still a level of uncertainty, which we're trying to -- which influences our guidance. And we're also certainly seeing that slightly slower -- certainly slower in that first 6 weeks than we saw in Q2. But again, look, this is -- it's a short-term issue. I think just the timing of the recovery of these surgeries, do they all recover before the 30th of June or do some go into next year? That we can't tell from here, and that just makes us a little bit cautious.

Lyanne Harrison

analyst
#77

Okay. And then I think like because it's probably another 4 months, 4.5 months ahead, does the guidance factoring assume any further COVID disruptions in that period? Or do you assume that given caseload and how hospitals are coping with coronavirus that there'll be steady improvement?

Dig Howitt

executive
#78

We expect it to be -- it's actually a steady improvement. As we said, our cochlear implant systems in the second half will be in developed markets in line with what they were in the first half. So we've got in there some allowance for what we're seeing at the moment. But if there was some significant major outbreak that had a material shutdown, I don't think that's going to happen both in the [ upgrade ] market. I don't think there's going to be a major shutdown like we saw previously. Then obviously something like that's not factored in. But I think we put -- that's why I say we put reasonable bounds around what we can see happening at the moment, and we expect to have the CI units in line with the second half and the first half in the developed markets. We expect that emerging markets will continue to show recovery through the second half. So therefore, get more units in the -- in emerging markets in the second half. I hope that answers it but there's some sort of -- obviously, there's a level of judgment there as to what we think the COVID impact will be.

Lyanne Harrison

analyst
#79

That's helpful. Just one last question. In terms of your key markets, you talked about the U.S. in detail and more broadly, Western Europe. But can you provide some color on what you're seeing, particularly in Germany, also in the adult market there and clinical capacity?

Dig Howitt

executive
#80

Yes. Germany is -- yes, can do. Look, in Germany, we are seeing strong performance through to the end of October. We then saw that Germany imposed some restrictions from November on, and we've certainly seen that have an impact on our sales in Germany that they haven't -- they've come off a little bit. They haven't sort of fallen to 0 or anything like that. So definitely a bit of a slowdown. And I think what should read about caseload in Germany and the impact on lockdowns, we've seen that reflected in our sales. But again, we expect that to come back as those restrictions are eased.

Lyanne Harrison

analyst
#81

And also the adult mix in that market, [ as you said it being ] a fairly large market for you?

Dig Howitt

executive
#82

Yes. No, it's been -- again, into October, was in line with what we were seeing pre-COVID, so a strong [ proportion ] [indiscernible].

Operator

operator
#83

Your next question comes from Gretel Janu from Crédit Suisse.

Gretel Janu

analyst
#84

Firstly, just in terms of the guidance, are you able to quantify the FX impact that you expect for second half just given current spot rates?

Dig Howitt

executive
#85

No. We haven't done that. It is significant, average of $0.72 in the first half and $0.77 in the second half. Clearly, that will -- and we do guide on very little hedging in the second half. So you can sort of -- we haven't provided the exact number, but you can probably estimate it from that.

Gretel Janu

analyst
#86

Yes. Sure. And then just going back to the market share gains. You've given us a lot of color on that. But I guess, [indiscernible] has recently launched some new processors. So I guess are you seeing this as a risk in the short term? Or do you think that you'll be able to continue to make kind of more share gains over the next 6 to 12 months?

Dig Howitt

executive
#87

I think we're fairly optimistic on our share looking forward. I mean, over in this year, 2 significant competitors have both launched products, one a bit earlier, one just now. Often, there's little moves on a new product launch. Look, we're -- we have a very strong portfolio. And I think what we're seeing coming out is our competitors will be trying to catch us with those launches or catch aspects of what we offer with those launches. It's probably going to have some impact, but I don't -- it's too early to call it significant -- well, I don't expect a significant impact. But as I said earlier, we have good competitors, and they will be fighting hard to win share back from us. We got a good portfolio. We've got very, very strong field teams who work very hard to support customers, and we'll keep doing it. So we're -- I don't want to give an outlook for what's going to happen to our market share because I think probably not very helpful. And I don't know that we can do it very accurately other than say that we're in a good position now and for what we -- we have a good product pipeline as well into the future and we'll work to strengthen our position.

Gretel Janu

analyst
#88

Great. And then just finally, just outside of the COVID elective surgery restrictions and all that volatility, I guess what do you think is the biggest headwind for recovery over the next 6 to 12 months? Is it more on surgical capacity restrictions where cochlear implant is not given priority? Or is it more capacity constrained in the audiology clinics?

Dig Howitt

executive
#89

Look, I think still the biggest headwind for us is awareness. That's sort of the #1 issues that people don't know that there's a solution there. And that's both consumer wearers, but also professional wearers, the people with hearing loss who are seeing many audiologists or even ENTs not who -- cochlear implant -- clearly in cochlear implant criteria are not getting referred on. And that's addressing -- that's the core of our growth strategy, and that will be, is the major headwind and will be the major headwind as we see some recovery coming out of COVID.

Operator

operator
#90

[Operator Instructions] Your next question comes from Lisa Clive from Bernstein.

Lisa Clive

analyst
#91

Three questions from me. Just touching on the last question you answered. I guess in 2017, you made the Sycle acquisition. Can you give us a bit of color on how that changed your positioning in the U.S. market? Is it helping to grow the pipeline of availability to patients and just educating the audiology community better? Second, given how well you've managed through the pandemic, in hindsight, the capital raise did really end up being necessary? Is there any potential for a buyback or other potential uses of that cash? And then third, you mentioned that there's been 200,000 people in the Cochlear Family. What are the sort of tangible benefits from this? Are you seeing faster upgrade cycles due to more engaged patients?

Dig Howitt

executive
#92

Okay. Yes. Thanks, Lisa. So on Sycle, we bought Sycle, our -- one of the -- as I said, that one of the biggest barriers is there isn't a clear referral path from hearing aids onto cochlear implants, even though there are many people in the hearing aid channel who would get better outcomes with cochlear implants. So core to one of the things we're doing is try to build that referral path. The acquisition of Sycle gives us opportunity to really learn and understand that channel better to, through Sycle, do some education on the criteria and indications for cochlear implants and who's a potential candidate. So we have seen -- and that's a long -- it's a long-term program to do that. We have seen an increase in the number of referrals that we've had from Sycle clinics. It's still small numbers, but it's definitely growing. So we're encouraged that we're on the right path there. But no, it is a hard -- it's going to take sustained effort to get referrals happening routinely. Look, on the capital side, look, we're -- our balance sheet's in a very healthy, strong position. That's a really good position to be in now. There is still a level of -- well, for all the recovery we've seen, there's still a level of uncertainty. So at the moment, we are quite comfortable sitting with more cash than we normally would, while we just see how this plays out. And as we go through the next year, we'll think more about -- depending on where the recovery goes, we'll just think more about what options does that give us. And finally, on Cochlear Family, as I said earlier, it's a long-term project in terms of making a difference to our upgrade penetration because once -- typically when someone becomes a Family member, particularly if it's when they get their first system, they're not eligible for an upgrade for 5 years. But that connection, I think, gives -- will give them better experience, more reasons to engage with us and stay engaged. All that's got to help them have, we think, have a better experience and hopefully also more likely to upgrade when they're eligible.

Operator

operator
#93

Your next question comes from Ray Tollefsen from Teaminvest.

Ray Tollefsen

shareholder
#94

I'm also a long-term shareholder, so sort of wearing 2 hats here. You talked about the R&D, and I was wondering what happened when you reduced that. The employees were [ deployed ] or were they put on JobKeeper? And secondly, how easy is it to ramp up or down R&D activity?

Dig Howitt

executive
#95

Yes. Ray, yes, good question. So no, we didn't reduce the employees in our R&D. That spending -- that the R&D [ fell ], as Stu said, largely around travel and conferences, not around our core projects and certainly not around our people. One of the things we said going into the capital raising was we wanted to make sure we maintain -- our people are very valuable, make a significant contribution, particularly right across the business and R&D is no exception to that. We wanted to keep them all employed and working on the very strong product pipeline that we had. In terms of flexing our R&D spend, it is -- there are -- we can move it around a little bit in the short term, but it's hard to swing it too much and that most of -- the majority of R&D spending is on engineers, on people. So it's hard to move that too quickly.

Operator

operator
#96

[Operator Instructions] Your next question comes from Kate Partner (sic) [ Kate Paynter ] from Morgans Financial Limited.

Kate Paynter

analyst
#97

It's Kate Paynter from Morgans. Yes. I just wanted a question on your R&D. There were some notices on the exchange over the last couple of years about an investment into an unlisted company. Looking at implants, I think it was related to breathing. Have you got any comments? And can you tell us what your interest is there, please?

Dig Howitt

executive
#98

Yes. So that company, Kate, was Nyxoah. It was at best stage a start-up company and was a start-up company that's doing an implant to treat sleep apnea. We have made a few investments in Nyxoah. They did -- conducted an IPO in September. Of the year, we put EUR 5 million into -- increased our investment by EUR 5 million in the IPO. And part of the one-off items in our profit -- statutory profit was a gain on our investment in Nyxoah. So on paper, we've made a good gain there, -- but the purpose of us investing in companies like that is that there are potentially things we can learn from the technology that they've got. And there's certainly knowledge that we have that may be valuable to those companies. Now we're very careful not to put our IP in, but some small investments let us understand those fields more without taking -- distracting us or taking significant risk.

Operator

operator
#99

Your next question comes from Matthew Ruber from Enlihtan Capital Management.

Matthew Ruber

analyst
#100

Just a question, just following up on those questions on R&D. I mean just in terms of like a marginal spend of R&D at Cochlear, what do you think the timeframe for a payoff from R&D spend is? And how do you think about that internally? Obviously, you're investing over different timeframes. But if you were to spend $1 of marginal R&D today, do you see that as sort of a 1-year, 2-year, 3-year payoff as a weighted average? What would you think?

Dig Howitt

executive
#101

Yes. We actually don't think about R&D that way. Our thinking about R&D is how do we do a few things. How do we improve the hearing outcomes for our customers? How do we improve the convenience, the lifestyle options for our customers? How can we change how care is delivered and simplify or lower the cost of care? And what new indications could we go into like the Osia implant? We said we'll set aside 12% of our sales for that because it's -- that's about the amount of R&D that we can do and actually push all the way through the organization in terms of the regulatory approvals and clinical and launch and so on. We do obviously think about what short-term projects and what are longer-term projects. But it's not as specific as if we put $1 in here, we expect to get X dollars back in 3 years. The business is far too complicated to put a simplicity -- put A in and you get 3A out on it. It's more about the judgment of what's the full portfolio and how does that enable us to compete and how does that enable us to grow.

Operator

operator
#102

There are no further questions at this time. I will now hand back to Mr. Howitt for closing remarks.

Dig Howitt

executive
#103

Okay. So thank you all for joining the call today, and we will obviously talk again in 6 months' time. We -- obviously, we've -- now we have guidance out there, we won't be doing the sort of the regular market update that we did through the last half, obviously, unless something significant changes, but thank you for joining.

Operator

operator
#104

Thank you. That does conclude our conference for today. Thank you for participating. You may now disconnect.

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