D. B. Corp Limited (DBCORP) Earnings Call Transcript & Summary
October 19, 2022
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, good day, and welcome to the D.B. Corp Limited Q2 and H1 FY '23 Earnings Conference Call. [Operator Instructions] Please note that this conference is being recorded. We have with us today the senior management team of D.B. Corp Limited, Mr. Pawan Agarwal, Deputy Managing Director; Mr. Girish Agarwaal, Non-Executive Director; Mr. P.G. Mishra, Group CFO; Mr. Mushtaq Ali, Vice President; Mr. Lalit Jain, AVP; and Mr. Prasoon Kumar Pandey, Head, Investor and Media Relations, who will represent D.B. Corp Limited on the call. The management will be sharing the key operating and financial highlights for the quarter ended September 30, 2022, followed by a question-and-answer session. Please note that some of the statements made in today's discussion may be forward-looking in nature and may involve risks and uncertainties. Documents relating to the company's financial performance have already been e-mailed to you and are available on the website of the stock exchanges and the company's Investors' section. Trust, you have been able to go through the same. I'll now hand the conference over to Mr. Pawan Agarwal. Thank you, and over to you, sir.
Pawan Agarwal
executiveThank you very much, and a very good evening to everyone, and thank you for joining the Q2 FY 2023 D.B. Corp earnings conference call. We will begin the call by highlighting the key financial performance for the half year and quarter ended September 30, 2022, followed by key operational updates. The past quarter witnessed robust growth in advertising with many of the hither to muted segments like consumer durables, returning to the fold in a big way. If you recollect, we had indicated that a strong trend of resurgence in print is being witnessed, where advertisers, both large and small, are considering print to be a more trustworthy and effective medium for utilizing their advertising spend. As India's largest print media company, our editorial strength has undoubtedly helped our performance this quarter. Consolidated half year advertising revenue grew by a strong 51% to INR 7,181 million versus INR 4,742 million of H1 FY 2022. Circulation revenue recorded a growth of 2% to INR 2,312 million against INR 2,265 million of previous year. Total revenue grew by 38% Y-o-Y to INR 10,464 million against INR 7,592 million. Various cost optimization efforts taken during the year has resulted in 55% growth of EBITDA to INR 1,715 million versus INR 1,105 of previous year after considering ForEx -- I'm sorry, after considering a ForEx loss of INR 42 million. This is despite a substantial increase in the newsprint prices, which are showing a softening trend now. Consolidating PAT for the half year grew by 153% Y-o-Y to INR 798 million versus INR 315 million in H1 FY 2022 after considering ForEx loss of INR 48 million. In quarter 2, FY '23, advertising revenue grew by 26% to INR 3,812 million versus INR 3,029 million of Q2 FY '22. Circulation revenues stood flat at INR 1,156 million as against INR 1,159 million of Q2 FY '22. Total revenue grew by 21% Y-o-Y to INR 5,461 million against INR 4,513 million. EBITDA stood at INR 977 million versus INR 1,054 million after considering ForEx loss of INR 25 million and despite high newsprint prices and large digital business investment for future growth. This was possible in large measure due to the stringent and long-term cost control measures that continue to serve us well. PAT for the quarter stood at INR 488 million versus INR 538 million in Q2 FY '22, considering ForEx loss of INR 26 million. Moving on to our Digital business. The company has been steadily growing its loyal monthly active user base across all of its apps with an increase of around 8x from 2 million in January 2020 to more than 15 million in August 2022, which can be attributed to focus on ensuring high-quality content with a bespoke and highly personalized product experience. This, we believe, has helped propel Dainik Bhaskar Group in becoming the dominant digital leader with #1 Hindi and Gujarati news app player. With the dominance already established in the print format and now in the digital format, we are undoubtedly the #1 digital Indian language newspaper in the country. Coming to the **Radio division. In Q2 FY '23, revenue grew by 18% to INR 338 million versus INR 287 million last year. EBITDA grew by 22% to INR 106 million versus INR 87 million. EBITDA margin for the quarter stood at 31%. My FM content continues to connect with audiences and augment listener engagement activities through innovative content creation. This has helped us get better address, and we are hopeful of further improving this in the forthcoming quarter. With this, I would now request Mr. Girish Agarwaal to update us on the operations. Over to you, sir.
Girish Agarwal
executiveThank you, Pawan. Good evening, and thank you, everybody, for joining us. The past 6 months have been extremely news heavy with the ongoing geopolitical tension and inflationary pressures that have created quicker than normal responses from governments. In India, though the economic revival continues and this quarter, aided by the forthcoming festival season, has been extremely good. As Pawan stated earlier, we have been able to deliver very robust results very strong Q-on-Q as well as the Y-o-Y performances across all segments. We are hopeful that at this pace, the industry will continue from where it left off in fiscal 2020 before COVID. We continue to roll our initiatives to drive more reader acquisitions. At the same time, our editorial strength is being driven through a national campaign called Sachchi Baat, Bedhadak. We wish to share some good news about newsprint prices softening, which is very, very important for us. Based on the current domestic and international market visibility and engagements with newsprint suppliers, we believe that the newsprint prices should see a correction of around 12% to 15%, both in Indian and imported, going forward. The impact of the same should be visible from the quarter 4 of FY '23 in our numbers. And we expect this to continue as further softening in newsprint in short- to medium-term also. On our financial performance and cost optimization, as we have been pointing out over the past few quarters, our singular focus has been to ensure that our various cost-cutting measures are long-lasting. As indicated in our press release, while we are working towards increasing our revenue base, we have also managed to save approximately 10% in the operating costs vis-a-vis Q2 of FY 2020. Resultantly, the Print business EBITDA margin of Q2 FY 2023 stood strong at 21% despite the high newsprint prices. This is from -- this is all from our side, and my colleagues and I would be happy to respond to your questions. And thank you very much. And before we proceed further, I would like to take this opportunity to wish all of you a very, very Happy Diwali going forward. Thank you.
Operator
operator[Operator Instructions] We have our first question from the line of Ankit Shah from White Equity.
Ankit Shah
analystSir, can you share the newsprint prices for the quarter?
Pawan Agarwal
executiveSure. So thank you, Ankit, for this question. I think this is the most apt question in the current call. So let me give you the entire history of last 4 quarters for the newsprint. If you remember in the financial year '21-'22 in the Q3, our newsprint prices, the purchase cost for the newsprint was roughly around INR 47,000 per tonne, which, in the Q4, from Q3 to Q4 went up straight away to INR 53,000 around number, per tonne. But in the quarter 1 of FY '22-'23, this number went up straight away to almost INR 66,000. And then in Q2, it's hovering around the same price of INR 65,500. And it looks like that from Q4, as we indicated in my speech earlier that we are hoping that around 10% to 15% the prices will go down going forward. So we are expecting that from this level of INR 65,000, INR 66,000, these prices in the Q4 will go down below INR 60,000 and furthermore from there on.
Ankit Shah
analystAnd what would be the newsprint average prices for our numbers?
Pawan Agarwal
executiveThe number as per the consumption, if I have to say, would be in the range of around INR 64,000, INR 65,000 total Indian and imported blended.
Ankit Shah
analystSo this is currently -- or can you share that number for Q2, please?
Pawan Agarwal
executiveSorry, come again.
Ankit Shah
analystCan you share that number for Q2, please?
Pawan Agarwal
executiveYes, the Q2 number, as I mentioned to you, that is ranging around INR 63,000, INR 64,000 per tonne. This is the as per consumption, while the purchase price is slightly higher in the range of around INR 1,000, to INR 2,000 tonnes or more because you buy in a particular month, and you consume in the going-forward months.
Ankit Shah
analystSo the lag between our buying and consumption will be 1 or 2 months or more?
Pawan Agarwal
executiveYes, I would say, roughly around 60 days in case of Indian and imported slightly more.
Ankit Shah
analystSir, can you share the copies in circulation for the quarter? Can you share the numbers for that?
Pawan Agarwal
executiveThat's 42 lakh copies.
Ankit Shah
analyst42 lakh copies. And sir, one is, our user, the number of active users on our apps is trending slightly lower over last, let's say, a few months or so. So how should we read into it? Can you share your perspective on the same, please?
Pawan Agarwal
executiveYou're talking about the app?
Ankit Shah
analystYes, yes. On the monthly active users on our apps, Dainik Bhaskar and [indiscernible] Bhaskar apps.
Pawan Agarwal
executiveSo that is not -- I mean, we would love to hear from you, which reference are you taking? Because what we are looking at is the ComScore reference for the app numbers.
Ankit Shah
analystYes.
Pawan Agarwal
executiveThat number, yes.
Ankit Shah
analystYes. So what I'm referring to is the disclosure that we have made.
Pawan Agarwal
executiveFrom 17 million to -- from 16.5 million, 17 million to 15 and some million, correct?
Ankit Shah
analystIt's a minor one, but just that it's been a few months, so if we could get your perspective on the same.
Pawan Agarwal
executiveYes. See from our perspective, the retention and the new users coming in and the churn is almost there. Now this difference is pretty minor. We are evaluating it to market to market. Some exact reason cannot be said identified for this. But we are hoping that in the going-forward months, we should be able to get not only regain that 1 million what we lost and furthermore. But at the same time, if you look at the market, I think though I should not be comparing this, but other news apps, they have seen a huge decline in terms of their retention. So I think from that perspective, we are in a pretty good situation.
Ankit Shah
analystSir, one question was on Dailyhunt. So could you consider Dailyhunt as a more formidable competitor for our news apps compared to the others. I mean, particularly because we are ahead of others by quite a distance, but this is just one app which could be better than us. And also how would our numbers compare to Dailyhunt Hindi user base? Just in case you can share some perspective on this aspect?
Pawan Agarwal
executiveFrankly speaking, we don't really compare ourselves with Newshunt because they're a news aggregator. They are an app, true, but they are not a direct comparison because they are not curating or correcting any kind of content. They are simply curate -- aggregator. So we really don't compare ourselves with them and also the time spend and all is much, much different. I think we'll be happy to take this call off-line with you, to give you much more details on that.
Ankit Shah
analystYes.
Pawan Agarwal
executiveThank you.
Ankit Shah
analystAnd sir, just a last one. Can you share the other expenses trajectory for the next, let's say, 2 quarters? How would the other expenses pan out over the next 2 quarters?
Pawan Agarwal
executiveSo if you see in this quarter, the other expenses have gone up by 12.5% compared to last year, which is around INR 15 crores. If I give you a breakup of the INR 15 crores, INR 4 crores is the ForEx loss and balance large money has gone in terms of the quantity and the increased price of the production process which is ink, plate and all that. So if I assume that going forward, this -- prices stays there or goes down. So I don't see any reason why the operational costs, going forward, should increase, except if the number of pages goes up, the production costs goes up.
Operator
operatorWe have a next question from the line of Bhagyesh Kagalkar from HDFC Mutual Fund.
Bhagyesh Kagalkar
analystAnd also a good set of numbers as well as the information that were on issued, posted in the website is quite comprehensive [indiscernible]. So this is coming to the Page 17 of your press release, strategic areas of focus and key updates, a digital strategy. I have just one query here. You mentioned that your strong talent pool, continued focus on technology, as well as new areas like video news. A key issue here is at least from what I hear from a lot of media companies, essentially, but it is quite challenging to hold on to talent pool in this because this is a sort of an IT technology-related area. So what is your view on this essentially because this is going to be the most critical area for us for next at least 3 years to evolve into a digital company?
Pawan Agarwal
executiveVery apt question on this. I think the company is taking all the possible measures to ensure that we create a great place for people to operate, work in this company. They should have the creative freedom. They should have the joy of creating something, working on something. And apart from that also, we have issued ESOPs benefit to a lot of key positions in Print and Digital both. So I think that is also helping us to make sure that our talent stays with us.
Operator
operatorWe have our next question from the line of Riya from Aequitas Investments.
Riya Mehta
analystCongrats on the great set of advertisement numbers.
Pawan Agarwal
executiveThank you, Madam.
Riya Mehta
analystLike we used to see pre-pandemic level also used to form almost INR 100-odd crores for us for advertisement and government also used to form a big pie. So what kind of auto advertisement did we see this quarter? And do we see anything going forward since auto is reviving and there are a lot of new EV products which is coming by. So how do we see that?
Pawan Agarwal
executiveI'm very thankful to you for this question because you are comparing us on '19-'20, which is a pre COVID year. In fact, in our internal, all the workings we discuss about pre-COVID only because last 2 years, number were down and the growth percentage looks much higher. But we actually have to see how we are able to do better than pre-COVID. So let me give you the perspective of all the other categories. In terms of education, from the pre-COVID if I have to compare the Q2, then we are on a growth, strong double-digit growth, I would say. In terms of government advertising, we are on a decline. In response category, classifieds, we are on a growth, double-digit growth. In real estate, again, a very strong double-digit growth. Automobile is one area we are down by 50% almost from the pre-COVID level. Because in the last 2 years' time, if you notice, all the automobile companies are facing the supply issues, and hence, they are not coming up with new launches. So this is one category, which has declined by almost 50% on our pre-COVID numbers. In FMCG also, there was a decline of around 15% to 18% actually in FMCG, pre-COVID. And I'm giving you all these number pre-COVID. While you look at the jewelry, again, a very strong -- almost 100% growth in jewelry category from the pre-COVID level. Hospitals, clinics, health care, they all are growing. Lifestyle is another category, which is at a 20% decline, 24% decline to be precise on a pre-COVID number. So now what we are working in the market that once the automobile issues are sorted out for the supply, this decline should turn into the growth. So that will be a big upside for us. As well as the lifestyle category, which is largely considering about the apparels that need to come back in terms of sales and advertising. I hope that answered your question.
Riya Mehta
analystYes. So I was actually asking from the EV point of view that are we seeing any ads because a lot of companies are coming with a lot of new launches in auto. So in Q3, though we see like understand because of Diwali and Dassera and all…
Pawan Agarwal
executiveYes, there is some kind of -- some advertising coming from EV. But suddenly, it is not taking care of those double spread and full pages and jackets of our 4-wheelers. So let's hope they get their issues sorted out fast and come back to the market with us.
Riya Mehta
analystAnd out of all these categories, what was the highest margin accretive category for us?
Pawan Agarwal
executiveMargin when you say, I couldn't understand the margin?
Riya Mehta
analystYields, like advertisement basis?
Pawan Agarwal
executiveYield-wise, I think they all are same, education and real estate and auto. I would say real estate education would -- and jewelry would have a higher yield because they all have the frontage advertising.
Riya Mehta
analystAnd what are the cover prices right now? And have we taken any hikes or planning any hikes?
Pawan Agarwal
executiveSo our cover price for this quarter is INR 4.77. There's an increase of around 3% over the last year.
Riya Mehta
analystAnd are we planning any increase further to combat the increase or…
Pawan Agarwal
executiveI don't think that the newsprint prices are going to go down further more in the next quarter. So we should not be increasing any price.
Riya Mehta
analystAnd for Q3, basically, we will see some demand coming from Diwali and e-com players. How is the advertisement for the October month so far?
Pawan Agarwal
executiveSo we are sitting at a decent double-digit growth, I would say, for the festival and the market is looking very strong. So we are hopeful that we should continue this double-digit growth.
Riya Mehta
analystThis is pre-pandemic levels?
Pawan Agarwal
executiveYes, we compare ourselves with pre-pandemic only [indiscernible] is working.
Riya Mehta
analystSo October, we are up till -- for the -- in the last 19 days, you're seeing double-digit growth?
Pawan Agarwal
executiveYes. Even September was good.
Riya Mehta
analystAnd from the digital space, so actually, what I was aware is that we give numbers for the apps, basically. And there is -- I just went through the Comscore subscription and because this is something called as website numbers also. And the total unique visitors for our nearest competitor or the regional players like Jagran and all is around 1 lakh, and we are today is around 50,000. So what -- how would you justify this or what would be your inputs for this? So basically this total internet audience, which incidentally comes from website?
Pawan Agarwal
executiveSo we don't look at the numbers coming from the total internet audiences because for most of the publishers, the challenge, as we've been saying in the past is that those numbers come from aggregator, from people like Dailyhunt, from Facebook, from search, from rent of websites, from people who pick up your headline, paste it on their website. So these are not your users. They come from -- they come once in a month, maybe once in 6 months, but they show up in your numbers. And those are not the numbers which can be monetized for significant advertising because those users you can target easily on those platforms itself for advertising and subscription, of course, these numbers don't matter at all. So we stopped looking at these numbers.
Riya Mehta
analystI think they've already monetized their digital and they're doing quite good. So despite not having good app base numbers and just having internet-based numbers.
Pawan Agarwal
executiveOur focus is all about the apps. So that's the reason we don't -- if you noticed in the last many years, we don't even discuss about our web number. Because the app is a one where I have a relationship with the person. He downloads my app, look at -- look up at the app every day, alternate day, and I have an ongoing relationship with him. So we really don't consider web. We are looking at apps. And the app numbers are in front of you, and we are -- we have a long way to go from there [indiscernible].
Riya Mehta
analystSo our focus would continue to be on the app and not on the web, is what I understand.
Pawan Agarwal
executive[indiscernible] iota of doubt.
Riya Mehta
analystAnd what would be -- so I was just checking out our web pages. So we have something called a premium plan. So have started monetizing or how is it?
Pawan Agarwal
executiveYes. We are working on some experiments right now. And it looks like that you've been one of those parts of my experiment. Otherwise, you would have not come to know about the premium one. So we are doing some experiments at the select audience. And hopefully, in the next 2, 3 quarters, we should have some results to come and disclose with you.
Riya Mehta
analystSo we started monetizing this subscription. Is that what…
Pawan Agarwal
executiveNo, we have not started monetizing. We have started experimenting.
Riya Mehta
analystSo basically, say like, only for select geographies, you started…
Pawan Agarwal
executiveSomething like that.
Riya Mehta
analystAnd we would want -- this kind of plan would be there for the overall geography?
Pawan Agarwal
executiveSomething like that.
Riya Mehta
analystKind of range. Okay. And I was just going to the annual report, there were some whistleblower issues. So could you elaborate on that?
Operator
operatorMs. Riya, I request you to come back in the queue.
Riya Mehta
analystYes.
Operator
operatorWe have our next question from the line of [ Dharmesh Sanghi from DS Associates ].
Pawan Agarwal
executiveBut one second, I think Ms. Riya raised the question about the whistleblower mechanism. I would like to answer that. Once Ms. Riya come back, please explain with that question. I would like to answer that. Yes. You can take the next question in the meantime.
Unknown Analyst
analystSo my first question is with regards to the Radio, we can see that in advertising revenue has grown by 18% over previous year.
Pawan Agarwal
executiveYes.
Unknown Analyst
analystSo could you please help us with the cross sectors that have contributed?
Pawan Agarwal
executiveSorry, can you repeat that? I missed the last point.
Unknown Analyst
analystSo can you help us with the sectors that have contributed to the 18% growth over previous year.
Pawan Agarwal
executiveSo we had a low base last year. Again, we don't look at last year's base, we look at '19-'20 base. And on a '19-'20 base compared to last year, we grew by 17% but on a '19-'20 base, we've grown by about 6%. So we look at '19-'20 as a base for all revenue growth internally.
Unknown Analyst
analystNow my second question is with regards to the Print business.
Pawan Agarwal
executiveNow your voice is slightly echoing. We are not able to hear that properly.
Unknown Analyst
analystSo now my next question is with regards to the Print business, we can see that the ad revenue for Print business channel and business has surpassed Q2 FY '20 levels. So what has contributed to it? And also there has been no mention of it anywhere in the results.
Pawan Agarwal
executiveSo the education category is growing, response category is growing. Real estate is booming. Jewelry is at huge 100%, almost 100% growth. Health care, hospitals are growing, except automobile, FMCG and lifestyle, every other category is contributing in the growth.
Unknown Analyst
analystBut I mean what are particular like, I mean, is it because Print is something that we've grown or is the other businesses that have grown.
Pawan Agarwal
executiveSorry, sir, your voice is echoing? What exactly are you saying.
Unknown Analyst
analystI'm saying this Print and allied business, we can see that has mentioned that INR 348 crores for the current quarter [indiscernible] And being that surpassed -- we surpassed quarter 2 FY '20, alright?
Pawan Agarwal
executiveYes.
Unknown Analyst
analystSo I mean, what has contributed not the vertical, but which business has contributed? Have we done well in Print?
Pawan Agarwal
executiveNow newspaper is growing as well as the Radio both are growing, sir.
Unknown Analyst
analystOkay. No, my question which is directed, Print and other business advertisement. Is it because we are earning more in Digital now?
Pawan Agarwal
executiveNo, no, no. Digital, we don't have any revenue because we don't take much advertising on Digital. Entire growth is coming from Print and Radio and other businesses is very minor businesses, which is some printing jobs and all that.
Unknown Analyst
analystAlso, one last thing. Could you please help us with the Print EBITDA. I believe the margin was said earlier to be 21%. But what is the exact number, if you can have it because this month, we've got -- this time you've not mentioned it anyway in the results.
Pawan Agarwal
executiveSo EBITDA margin on the consol level this quarter is at 18%. And the -- do you the Print margin, right now, with you? And the Print margin, I think, is at 21%. Almost same, sir.
Unknown Analyst
analyst21%.
Pawan Agarwal
executiveInstead of 18%, Print margin is at 21% and the consol margin is 18%.
Operator
operatorWe have a question from Ms. Riya from Aequitas Investment.
Pawan Agarwal
executiveYes, Ms. Riya, you were talking about some whistleblower in the numbers.
Riya Mehta
analystYes. Annual reports. So basically, there was -- mentioned that there were some whistleblower complaints during the year. So if you could just elaborate that what is it about and?
Pawan Agarwal
executiveYes, sure. So what happened, we have a strong whistleblower mechanism in our system. Where are people can let us know if they find -- if they feel there's anything going wrong in anywhere. And we keep getting these complaints from the whistleblower, and we have a proper committee, a proper team, those who look into each and every such complaint. And once the complaint is found substantial our team goes to the ground because we are spread in 12 states in India, a huge geography, and they go and investigate and find out. So these complaints pertains to some misbehavior by any team member or it could be by somebody trying to give the wrong numbers to any particular client. So for example, if a client says, "I booked an advertisement for x rupees, while I came to know, I should have been given this benefit, which I was not been given. So I want to know whether the benefit is being passed on by the company properly or not." So all these kind of complaints, some internal issues also come in that whistleblower. So we have a proper team who investigate and it does help us a lot to keep a check in the entire system.
Riya Mehta
analystIs there any place, where we can actually read about these, what all issues are there?
Pawan Agarwal
executiveThese are more internal thing, which has been brought up to our notice. And if there are any issues which are concerning the SEBI guidelines, then certainly, we publish that in the annual report.
Riya Mehta
analystAnd my second question would be in regards to the receivables. So we have a huge receivable on our books. So where is this coming from?
Pawan Agarwal
executiveThe -- as you know, in our system, we allow a 60 to 90 days credit to the ad agency. Those who give the regular business to us. And for the government, generally, it goes on to a couple of years also. For example, the state government of Madhya Pradesh, Rajasthan, Bihar, the central government and all that, they don't make payment on time. So we allow them a certain time. And as per the audit procedure, we also do the scrutiny and provide for them, if at all, the payment is in a particular age. So I think all that norms are really followed very religiously.
Riya Mehta
analystAnd for the government ad revenue, what kind of ad revenue would be there from government for this quarter?
Pawan Agarwal
executiveSo this quarter, government ad revenue is -- one second is roughly around -- yes. Around INR 60 crore is the total advertising from the government, which includes the state government, local government, panchayat and everything and everything. And going forward, this number will further improve because now in most of these states, the government visibility is good.
Riya Mehta
analystSo the -- are we planning it to go back to the pre- whatever, we used to have before almost INR 80 crores to INR 100 crores, if I'm right?
Pawan Agarwal
executiveYes. Actually speaking, we don't put any target on the government advertising number because you can't go and convince the government to advertise because they are not a response-driven advertising. So we cannot put a target on the government. And it all depends on their policies, what do they want to inform to their readers and all that -- to our readers. So that's the reason we don't have any drive for asking government to advertize more. Whatever they feel is right for their purpose, we carry those ads.
Riya Mehta
analystMy second question would be in regards to the expenses. So basically, as you said that in versus Q2 FY '20, we have paid around 10% of operating expenses. So do we see this to sustain or just to come back a little on Q3, Q4 basis, like.
Pawan Agarwal
executiveSo our expenses are all under control. Only the number goes up and down depending on the number of pages of the production and the total copies to be printed or if the prices of those items goes up in the market.
Riya Mehta
analystAnd I -- so basically I was just tracking the newspaper costs. So it had reached up to INR 70,000, INR 75,000. So do we see that kind of numbers coming in Q3 for us?
Pawan Agarwal
executiveI think you missed out that answer, which I gave a length answer to the gentleman who asked the question. I gave about every quarter prices to him and how it's going down. And going forward, we are expecting a correction of around 10% to 15% in the Q4 onwards.
Riya Mehta
analystBut in Q3, I think we would have a high cost inventory of around INR 70,000.
Pawan Agarwal
executiveQ3 would be the same as Q2, I would say.
Operator
operator[Operator Instructions] We have a question from the line of [ Ravi Goenka from O3 Securities ].
Unknown Analyst
analystMy first question is, we are building a product for which we want consumer to pay, especially in Digital. We have reached in this [indiscernible] over the last 3 years. What impact have we got about the consumer? And how has the product evolved?
Pawan Agarwal
executiveSo I think in the last 3 years, product has evolved in a big way, and the numbers are there to show that from a mere base of a couple of like today, we are at 15 million in 3 years' time, there are 8x growth. So I think that clearly indicates that our experiments with the product and the traction from the consumer is fantastic.
Unknown Analyst
analystAnd we said last year around [ 19 crore and 5 crore ] to business head of Digital. What -- if there is some one-offs or -- and can you tell have we reached the peak of investment in the Digital space? And what would be the expense per year in a digital business?
Pawan Agarwal
executiveSo sir, if you remember, a couple of quarters back, I took the permission from all of you that allow us not to disclose the -- any specific number on Digital to -- looking at the competition around. And at the appropriate time, we'll come back to you with the details. So may I request the same this time also with you.
Unknown Analyst
analystOkay. Okay, sir. And we have seen some players come up with good content, but paid like print, et cetera, but are not able to get a lot of paid subscription. What are the learnings from that? And what changes are we bringing?
Pawan Agarwal
executiveSir, we have not yet started the paid exercise. So it will not be right to say that we have not got successful in the paid. Right now the app is free. People are using it. We have got the huge response, number of people using it and the time they give it to us. And going forward, this is further going to grow, and we are looking at monetization going forward.
Unknown Analyst
analystAnd my last question is in terms of our Digital customers, can you give insight on the mean and median age profile, education level, gender and location, et cetera, what are their expectations from the product?
Pawan Agarwal
executiveAs I requested you, sir, that all this information, we are not disclosing right now because of the competition, allow us some time for the appropriate working and come back to you.
Operator
operatorThank you. Ladies and gentlemen, in order to ensure the management is able to answer all queries restrict your questions to 2 at a time. We have a question from the line of V.P. Rajesh from Banyan Capital Advisors.
V.P. Rajesh
analystCongratulations for the set of numbers here. I have a question regarding the tradeoff between the volume and pricing, both on the print and radio terms. So how has been the progress, as compared to the previous quarter -- the quarter-on-quarter on the pricing side and on the volume side also as compared to the pre-pandemic levels?
Pawan Agarwal
executiveSo right now, the entire focus is to grow the volume. And that's the reason our volume is slightly higher than the pre-pandemic level now. So that is a positive indication, and that is the number is showing in the growth also. As far as the yield is concerned, we have taken yields up in certain categories, but nothing worthwhile to really mention. But one yield improvement has happened that people, those who used to advertise in inside pages, we've been able to motivate them to come onto the front page and jacket and all that. And that's how the yield has further improved on that. And I guess the same remains with Radio that they are also filling in the quantum right now so that they're able to do the quantum. And at the same time, Radio because the quantum is limited, so they are also working on the yield improvement there.
V.P. Rajesh
analystSo when you say that volume is higher than the pre-pandemic level. What does the pagination has improved on a -- as compared to pre-COVID level, does that move that?
Pawan Agarwal
executiveIf I see the same pagination of recovered level, then my volume is up by around 3%.
V.P. Rajesh
analystSo basically, the new content is lower and the ad volume is a…
Pawan Agarwal
executiveI don't know that doesn't work like that. [indiscernible] the number of centimeter published by me in terms of advertisement pre-COVID and this time. So we said there's a 3% growth on that.
V.P. Rajesh
analystOne more thing, regarding the government rates on advertisement, are you -- is there any thought process on increasing the rates on the government ads because, I think, 2 years now, government hasn't increased rate. So anything due on various state governments.
Pawan Agarwal
executiveWe have a body called Indian Newspaper Society, which represent all the interests of all the newspaper organization in the country, with the various governments. They've been pursuing the government for the rate increase. Unfortunately, until now, we have not got any ears from the government on that. But I'm sure, going forward, the government will certainly consider the plight of the industry and give us some relief on the advertising rates.
V.P. Rajesh
analystFair enough. And then my last question is on the moves you can…
Operator
operatorMr. Rajesh, I think you can come back in the queue.
V.P. Rajesh
analystJust one question, if I can slip in. On the Radio business, policy decisions the government introduced a couple of days ago, are you guys thinking about the M&A, when the 15% cap has been removed?
Pawan Agarwal
executiveSo we cannot really comment on behalf of the government. Once they decide something, it will be out in public for all of us.
V.P. Rajesh
analystIt's already been done by the Cabinet.
Pawan Agarwal
executiveSo there has been something out, we are evaluating it, however nothing concrete. But certainly, I mean, as we have maintained in the past, we have -- we don't want to go to metro stations. Our strength and our profitability is primarily driven from the fact that we are in Tier 2, Tier 3 markets.
Operator
operatorWe have our next question from the line of Amit Khetan from Laburnum Capital.
Amit Khetan;Laburnum Capital;Analyst
analystJust one question from my side. So you mentioned that government revenues or visibility is good, and we faced some challenges over the last 2 years with regard to government advertising. So is it fair to assume that those issues have been resolved?
Pawan Agarwal
executiveYes, looks like.
Amit Khetan;Laburnum Capital;Analyst
analystAnd relative to pre-COVID levels where would government revenues be today?
Pawan Agarwal
executiveSlightly down. But hopefully, going forward, should show some improvement.
Operator
operatorWe have our next question from the line of [ Pranay Khandelwal ] from Alpha Invesco.
Unknown Analyst
analystI wanted to ask if you are -- have been planning to launch an English addition of a newspaper or something like that.
Pawan Agarwal
executiveNo, sir. We have no plan to launch any new language now.
Operator
operatorWe have our next question from the line of Mohan Kulati an individual investor.
Unknown Attendee
attendeeCongrats on the good set of numbers to start with.
Pawan Agarwal
executiveThank you, sir.
Unknown Attendee
attendeeI'm just trying to check what is the monetization plan of the Digital, not only from a subscription standpoint, but also from an advertising standpoint on [indiscernible].
Pawan Agarwal
executive[Foreign Language] on the app advertising, we want to hold for a while. Idea is to give an amazing experience to our reader because we have been hearing from a lot of readers that when they open up any app, the ad become very intrusive. They are on your face, and you don't like that. So we want to create a great experience for the readers. That's the reason we are not -- we have not opened up the advertising on the app. And as for the subscription it's -- we are working on it, doing some experiments here and there. And going forward, we should have some news for you on that.
Unknown Attendee
attendeeCan we assume safely 6 months to 1 year?
Pawan Agarwal
executiveI'm sure something will happen in 6 months. We'll update you on that.
Unknown Attendee
attendeeOne last question before I conclude. So there is a case related to the Competition Commission of India against Google related to sharing the revenues to the news providers.
Pawan Agarwal
executiveYes, sir.
Unknown Attendee
attendeeDo we have any update, unfortunately, I know it's not an exact question related to the organization, but in general…
Pawan Agarwal
executiveI shall answer you that. So the digital newspaper associations and as well as the Indian Newspaper Society have filed a complaint against Google with the Competition Commission of India, and Competition Commission of India has recently merged all these complaints into one because there were 2, 3 such complaints against Google. And they are investigating the entire thing. And I'm sure soon they will come out with some kind of findings and a relief for all of us.
Unknown Attendee
attendeeThey are on revenue sharing -- there is revenue sharing in Europe, if I'm not wrong.
Pawan Agarwal
executiveYes, sir.
Operator
operatorWe have our next question from the line of Pawan Nahar an individual investor.
Unknown Attendee
attendeeFirst, I wanted to ask you how much is the net cash on our balance sheet like just now?
Pawan Agarwal
executiveSo roughly around INR 470 crores is the net cash and bank balance in the books. 0 debt, no debt.
Unknown Attendee
attendee0 debt, INR 470 crores cash. Okay. Then second, I'm looking at the balance sheet. We've got the right of use assets of round figure, INR 430 crores. Now against this, I mean, basically, it is capitalizing of rentals, annual rentals.
Pawan Agarwal
executiveYes, sir.
Unknown Attendee
attendeeSo what is the annual rental we have?
Pawan Agarwal
executiveCan we come back to you, sir, on this? We don't have an exact number on the table right now with us.
Unknown Attendee
attendeeOkay. So should I expect a call or a e-mail on this.
Pawan Agarwal
executivePrasoon Pandey, from our Investor Relationship will get in touch with you, sir.
Unknown Attendee
attendeeThird, I wanted to ask, you made a comment by Q4, you will see the newsprint prices coming down by 10% to 12%.
Pawan Agarwal
executiveYes, sir.
Unknown Attendee
attendeeRight? I really wish that happens sooner or done. And what gives you the confidence -- and have you struck any deals that -- what gives you that confidence that it's coming down.
Pawan Agarwal
executiveI think sir, you are bang on. We've been talking to the people on a practically every day basis. Our procurement team does it day in and day out on this. And based on our discussion, based on our negotiations happening with them, that's the confidence we have got.
Unknown Attendee
attendeeAnd you said the government advertisement is back across the both center, all states.
Pawan Agarwal
executiveYes, sir, largely.
Unknown Attendee
attendeeLargely. But there are still pockets where we are not -- we are having an issue.
Pawan Agarwal
executiveLargely, it has come back, but see, it's difficult to predict about any particular government or a particular market.
Unknown Attendee
attendeeYes. But then those past issues are resolved where it was applied.
Pawan Agarwal
executiveLargely resolved. I'm saying, how the governments, so one should always take things with a pinch of salt.
Unknown Attendee
attendeeFair point. And one last question from me. You had a great December '19, I mean pre-COVID, INR 600 crores of revenues. Now do you see us growing double digit on that number?
Pawan Agarwal
executiveSir right now, we are focused on the…
Unknown Attendee
attendeeYou've done flat versus September '19 or the marginal 1% crore. Yes, right. So -- and you said that the festival season has been good, September was good. So I am just asking, do you see…
Pawan Agarwal
executiveOur efforts are certainly on that, and we are pretty confident that we should be able to achieve the expectations of our stakeholders. But having said that, there are multiple issues in the market. As of now, the festival season is good. I hope they should continue going forward. Let's see how it goes, sir.
Unknown Attendee
attendeeAnd I really hope you will continue the strength of reporting within 3 weeks of the quarter.
Pawan Agarwal
executiveThank you, sir. I appreciate your confidence.
Operator
operatorWe have our next question from the line of [ Dharmesh Sanghi ] from DS Associates.
Unknown Analyst
analystAs a follow-up to the previous question. Sir, on the circulation copy, we had a peak copy of 56 lakhs and now we are at 43 lakhs. So we are at 75% roughly. So any chances of these copies now going up? Or this is now the established base?
Pawan Agarwal
executiveI would say, sir, that 56 lakh copies base, we've been also evaluating that. We ran a major scheme just before that. So I think we got a big flip because of that. Certainly, we lost some copies because of COVID. Also, in last 1 year's time, we have increased the cover price in the last 2 years' time, we increased the cover price also. And so I think considering all this, are we happy with the current number? We are not. But idea is that how fast and how far we can reach, that's the whole thing we are working on. So let's see, we are, for example, at 42 lakh, 43 lakh copies, idea is that how can we first cross the 45 lakh benchmark and then go on from there.
Unknown Analyst
analystBut on similar terms, your ad revenue has crossed the pre-COVID 104%, you mentioned.
Pawan Agarwal
executiveYes, sir.
Unknown Analyst
analystSo that is on back of volumes coming back or pricing also improved…
Pawan Agarwal
executiveVolume.
Unknown Analyst
analystOr you have been saying that print in use digital also revenue.
Pawan Agarwal
executiveWe don't take digital advertising. So it's largely on the volume, sir.
Unknown Analyst
analystAnd so it's all on the volume. And you expect the same trend to continue?
Pawan Agarwal
executiveYes, sir. What the team is working on.
Operator
operatorLadies and gentlemen, due to time constraints, that was the last question. I'll now hand the conference over to the management for closing comments. Over to you, sir.
Pawan Agarwal
executiveThank you, everyone, for your participation and time on this earnings call today. I hope we responded to your queries that were raised today and we'll always be happy to be of assistance through our Investor Relations department, headed by Mr. Prasoon Kumar Pandey, for all your further queries. Take care, everyone, and stay safe. We wish all of you a very, very Happy Diwali and prosperous New Year. Thank you, and have a great evening.
Girish Agarwal
executiveHappy Diwali to everybody. Thank you.
Operator
operatorOn behalf of D.B. Corp Limited, that concludes this conference call. Thank you for joining us, and you may now disconnect your lines.
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