Danone S.A. (BN) Earnings Call Transcript & Summary

September 2, 2025

ENXTPA FR Consumer Staples Food Products conference_presentation 35 min

Earnings Call Speaker Segments

Warren Ackerman

analyst
#1

Okay. I think we're going to kick off. Welcome, everybody, to the Barclays Global Consumer Conference, the 18th edition. Thanks for taking your valuable time out to join us today in Boston. We've got action packed a couple of days. And hopefully, you're all happy with the schedules that you have. But we are kicking off today with Danone and with CFO, Juergen Esser. Thank you, Juergen, for your time. It's going to be a fireside chat format, about 35 to 40 minutes. So with that, I'm going to start the questions.

Warren Ackerman

analyst
#2

So Juergan, can we kick off with the new organization? Obviously, you're now operating from 3 geographies and you talk about improving the agility and market impact. Can you tell us a little bit about why that's the right thing to happen now? And you've also lost some high-profile execs like Shane Grant to Colgate and Christian to Givaudan. Is that a concern? I mean, who, for example, will be running U.S. EDP. So a little bit on the organizational changes and the fact that you've lost some high profile execs. Welcome, by the way.

Juergen Esser

executive
#3

Thank you, Warren. Good morning to all of you. Yes, indeed, we published a new organizational setup as soon as we came back from holidays for many reasons, but the most important reason that we believe that is the right time to have a more compact and more agile executive committee. And when you think about where we started 3 years ago, which was going back to the fundamentals, reinstalling competencies, making sure that there's execution focus, hardcore also at the executive committee level, the agenda is slightly changing for the years to come. . And the agenda is slightly changing because you will keep the focus on execution. But now we want to demonstrate that the health-oriented portfolio is able to grow faster than the industry. And that will require a different level of agility, that will require also a different agenda in the Executive Committee because you will talk more about how we pivot our categories, how do we become the expert of gut health and protein. That will mean we will talk more about how we broaden our footprint in terms of geographies and channels. And we felt that it would be the right moment to go now to 3 macro geographies. And I would say not the rocket science because in the end, what we are doing is that we are keeping an Americas focus, maybe a bit more pronounced than what we had today that we are adding to Pablo's European responsibility at the African one and that we are adding to Bruno's responsibility on top of China and some part of Asia, the other parts of Asia. So evolution, no revolution. Obviously, we have said that Shane and Christian decided to leave us to 2 very good companies, obviously. But it's also fair to say that we have built over the last 3 years, a very strong talent pool and a very professional succession planning. So far, it's very natural in the evolution internally, and we feel that this sets us up for success for the years to come.

Warren Ackerman

analyst
#4

Just to follow up a little bit on the renewed Danone, the second chapter. I mean I think if I look at the numbers, you've done around 4% organic growth for about 5 or 6 quarters in a row, so quite consistent. Can you maybe go into a little bit more detail about what the key elements of the second chapter are? You mentioned pivots, broadening, expanding. Can you maybe sort of elaborate a bit on that? And will faster EPS growth also be part of the second chapter?

Juergen Esser

executive
#5

Yes. Fair to say that the first chapter was about fixing the fundamentals and we have been doing that. We have been reinstalling discipline. We have been putting execution at the heart of everything we do. And we have been reinvesting a lot of financial resources into competencies, but also into making sure that we are really competitive when it comes to brand marketing investments and a strong innovation pipeline. In the future, and now that we have Danone back in the game, we are raising the ambition. And the ambition is really that we want to demonstrate that our portfolio can grow faster than the industry. It can grow faster than the industry because we want to make even more focus on science and differentiation. And for that, it requires a different focus. When we are talking about pivoting our categories, it means nothing else than in the past, we were seen as the yogurt company. Tomorrow, we want to be seen as the protein expert and the gut health expert, as an example. And I think we will talk certainly later about our protein shake, which we are just testing in the U.S. market is a perfect example. I mean we have everything it takes to come with a very credible product, a product with a great Oikos branding, today very well established on the yogurt market. But with all the science, which comes from Specialized Nutrition, there is probably nobody else in the dairy industry, who knows better than us how to compact protein. There's probably nobody else in the industry knowing like us, how do you need to complement protein this probiotics and prebiotics to make it really effective to your well-being. And so this is what we want to play way harder in the future, and we believe that will set us apart from all the rest of the industry. And for the last 3 years, we have been putting fundamentals in place. We have been pruning the portfolio because you say we have been growing very nicely at 3% or 4%, but the reality is that we have been also letting assets go. So the absolute size of the company has been relatively stable the last 3 years. Now we are changing the game. We had a tipping point in terms of value creation because we want to make sure that our company in relative and in absolute is growing, and this is true for net sales, and this is true for earnings. So in that sense, we are opening a really new chapter of value creation for the company.

Warren Ackerman

analyst
#6

I want to dive into Aptamil. When I speak to investors, they're quite surprised when I say to them that Aptamil was your biggest brand in infant formula, it's a EUR 3.5 billion powerhouse brand that's growing double digit, high single digit in pretty much most geographies. I think it's grown 25% in aggregate in the last 3 to 4 years, especially when birth rates around the world are declining. Can you talk a little bit about Aptamil? I don't think it gets enough attention. Why is it doing so well? Why in China, for example, is Aptamil Essensis such a big hit? And then you're talking about the next-gen science and infant formula with Nuturis, which could be potentially quite big into China. Is that something -- can you talk a little bit about your thought process on that for China? And is that some sort of technology or science that you can then take for the Aptamil brand globally. So why is it growing quickly, China and then Nuturis?

Juergen Esser

executive
#7

Yes. You're absolutely right that this is actually a very exciting dynamic we are in. And sometimes, we talk a lot about China and I will come back to China, but the reality is that IMF is a EUR 50 billion market, a EUR 50 billion market in which we have, I believe, one of the best brands, Aptamil, which is present across many, many geographies, a very sizable brand way more than EUR 3 billion and growing very, very fast everywhere. Now when China is actually a very good example because China is one of the most sophisticated markets where everybody is first launching its innovations like we are doing. And 3 years ago, we decided to go away from marketing our products with 3 HMOs or 5 HMOs or 7 HMOs to something which actually talks to the parents. We have a formula for you, who is the right formula when your baby is born by C-section. We have the right formula for you when your baby is mixed fed. And this requires a very different formula. And since we are looking through the eyes of the parents into that category, we are winning, and we are winning in China quarter-by-quarter. But the reality is that Essensis is not only a Chinese product format, we have it now everywhere in the world, and we are winning everywhere in the world. And so we are looking at that industry as a huge opportunity for us. We will make sure that Essensis, we get the maximum return out of that launch, which is in China only a good year ago. So there's so much more opportunities but also in the rest of the world. And we have still Nuturis in the pocket. And Nuturis is the latest innovation in the category will be the most advanced IMF formula in the category, which we soft launched in Hong Kong with actually great results. But we want to make sure we really exhaust more Essensis before we put Nuturis into China and then across the rest of the world, but we really believe in a very, very significant growth and value creation opportunity in the IMF category moving forward.

Warren Ackerman

analyst
#8

I mean we talked about high protein. Can you tell us how big high protein and EDP is today, what it was a few years ago, what your ambition is? And then you're entering the shelf-stable high protein market with this product, Oikos. You said it's a $10 billion market opportunity. It's early days, but do you have any repeat purchase data from Costco and Walmart where you've launched it? And when should we expect it to go nationwide in the U.S. And because it's ambient, it's not refrigerated or it can be refrigerated, I guess that gives you other avenues, which you can then explore. Can you maybe give some examples of new areas that you're thinking about with this product? So how ambitious -- how big a deal can this be?

Juergen Esser

executive
#9

We are quite excited about the overall high protein space. When we launched our strategy some 3.5 years ago, we said we have gold in our hands. That was at that moment of EUR 300 million, EUR 400 million business and we brought it above EUR 1 billion by now. And it's still growing at a very, very high pace everywhere around the world. Obviously, in the U.S. but also in all other markets around the world. We have been sequentially launching it in Europe, in Japan, in Latin America, in Australia, in the Middle East, and we are still rolling it out. So the headroom is enormous because consumers understand better and better that the right protein intake with the right protein is important. And so while we want to maximize the opportunity we have on the dairy shelf and the opportunity remains huge, just think about the fact that yogurt consumption in U.S. is only 1/3 of yogurt consumption in Europe. So the headroom is immense. We want also to make sure that we are addressing different occasions and consumers. And today, we are not playing in ambient. And as you said, we have been soft launching this product of Oikos protein shake, which I invite you to test, it's in the public area in the refrigerated shelf. This is an amazing product. And obviously, we are coming into a category now, which is an established category with very important players, but we are coming with an established brand which today, I think, has a lot of credibility as a protein expert, and we are coming with the formula, which is very much focused on the goodies, no artificial sweeteners inside, high level of fibers because people understand more and more when you consume protein, you need to consume fibers to absorb the protein. And so I think we are coming with a great product into that shelf. We have been testing it, as you say, with a large retailer in the U.S. The retailer was quite excited already after 2 weeks. So we went from a regional to a national test, and we are continuing to expand. So you will see it in a few more retailers coming very soon. Today, you only get [ vanilla ] in the shops. So I invite you to test chocolate and the salted caramel here, which is not yet in the shops, amazing products. So we are going at the right pace because it's a huge opportunity. But once we press the bottom, we will press it and we'll be serious about that.

Warren Ackerman

analyst
#10

What about capacity, Juergen? I mean, obviously, the category is booming. Do you actually have enough capacity to service the demand. It sounds to me like you're having to make trade-offs and perhaps you can't prioritize everything. So it's understandable, you're going to go after the highest growth opportunities. Does that mean you expect to actually maybe lose some share in the rest of U.S. EDP as you focus your attention on high protein? And will you need to increase CapEx? I know you're doing something in Ohio, Minster, but how much does CapEx need to go up to make sure that when you get that demand from the retailers for this product, you can actually service the demand. So how do you think about that?

Juergen Esser

executive
#11

Yes, you're absolutely right. I mean, obviously, we cannot go to the retailer to sell a nice story. In the end, we are not able to serve. So that's not going to happen, and we have the right ambient capacity in place in order to deliver demand once we decide to go full blast. At the same moment, you're absolutely right that the high protein, the refrigerated formats are flying off the shelf. And that's a capacity challenge for Danone. That's a capacity challenge for the industry because nobody in the industry today has capacity for high protein. And so we are all building and you said it, we are expanding our capacity today in several of our plants in the West Coast and the East Coast in order to be able to serve better demand. Today, we are prioritizing high protein because we need to do some trade-offs which means we cannot serve all the demand we have on the rest of the product portfolio in yogurt and that is explaining some of the scanner data you see. But as the new capacity will come online, we can play again the full portfolio. This is why we have been launching a new innovation in Activia with Activa Proactive because now we will be able to serve again the demand on Activia. So it's quite exciting. It's a good problem to have, obviously, and at the same moment, we need to make sure that we are better forecasting those demand boosts we are having on high protein. It's really a U.S. phenomenon, it's not so much a phenomenon we have in Europe and other parts of the world where we have enough capacity available.

Warren Ackerman

analyst
#12

And CapEx?

Juergen Esser

executive
#13

And CapEx is exactly what we said in the CME last year. CapEx has been relatively low in the first 3 years of Renew Danone, we were traveling around 3%, 3.5%. There's reasons to believe that we will go to 4%, 4.5% for the years to come because we invest into high protein and you will interest and that's important into medical nutrition in order also to serve the demand. That's part of our financial guidance. And I would say, we will not make that we will deliver on the cash flow objectives which we are having. So that's absolutely part of the financial planning of the company.

Warren Ackerman

analyst
#14

Maybe moving to the coffee creamers. Obviously, it's been a big topic for analysts and investors. I mean you've said it will take a few months for the numbers to improve. A few months have gone by and the numbers aren't really improving that much. I know you've got a new capacity coming in Jacksonville, Florida. But can you maybe give a bit of an outline when should we expect to see the scanner data turning because it's still down big. And then secondly, [indiscernible] is going a bit more natural, a bit more milk, a bit less heavy on calories. How big is that part of the market? How fast is it growing? And what's stopping International Delight going much harder than that road rather than being a follower, become a leader and actually drive the category.

Juergen Esser

executive
#15

You're absolutely right. I mean we are very happy with many parts of our portfolio. We cannot be happy with what's happening in the first semester -- in the first month of this year on coffee creamers. And this is, to a very large extent, a safe inflicted issue because we had supply chain issues, which are solved by now. You said it we had capacity coming online, but we lost a lot of shelf space and rebuilding -- and the shelf space has been taken when we were not able to serve, somebody else has taken the shelf space. So it takes time to rebuild it. Market share data since April is going up, but it's still very negative versus last year. So it will still take us a couple of months in order to get where we used to be. It's a category which is in growth, mid-single digit, a category which we believe will continue to grow. The category which is driven a lot by the flavor experience. And that means today, we don't have 1, 2, 3 SKUs, we have many SKUs with many flavors. And so we focused on rebuilding first distribution on the larger SKUs and the rest will follow in the next couple of months. We believe that this is a very interesting category and which means that you will see us continuing to innovate, innovating in many ways and including the fact to make that category more appealing through [ natural cues ]

Warren Ackerman

analyst
#16

And when should we see that?

Juergen Esser

executive
#17

And that will come very soon.

Warren Ackerman

analyst
#18

Okay. Another area is Silk, which, I mean, to me, it is starting to look a bit more structural. You may disagree. But it has the history of struggling underperformance. Do you get to the point where this can't be fixed and you need to look at other options?

Juergen Esser

executive
#19

Yes. Silk, we are not happy. I mean we said it, Antoine said it. We have been working on turning around Silk now for a couple of quarters. We have not yet seen the results we wanted to see. The reality is that we have a EUR 2 billion, a bit more than EUR 2 billion plant-based category which is growing very well and very fast in [ Alpro ] in Europe on beverages, which is growing very fast on yogurt actually in the U.S. and in Europe. But so far, Silk beverages has not been turned around in the way. So it's frustrating. We are changing gears here. We believe that this category has also play in our portfolio in the U.S. and that we have a game plan. So you will see initiatives coming into the market very soon on that one.

Warren Ackerman

analyst
#20

Okay. And maybe moving to Activia. It's your biggest brand in EDP and we've seen some improvement. I think you said you're back in the game, but now you want to become the category shaper. How will you do that? Does the brand simply have too much sugar for what the consumer is looking for? And can you maybe talk about the Activia Proactive motion in U.S. and maybe just generally, what are your expectations for Activia in the second half?

Juergen Esser

executive
#21

Actually, we're making very good progress. It's not yet totally translated into the numbers for one reason, which is Activia has become for many, many years of fruit yogurt, sold through promotional activities. We have been launching over the last 2 years a lot of innovation. I mean, you think about what we did with Activia with cereals, Activia with fibers, drinkable formats, [ Kefir ], all of this is flying off the shelf. However, it's a different consumer buying this vis-a-vis 4 or 8 pack, which is sold at a promotional price in retail. And so we are rebalancing the portfolio Activia towards the more differentiated, more sophisticated offer while managing slowly and progressively out the high promotional volumes we had. So we're actually quite happy with the progress we are seeing and all the innovations, which are going to come, we continue to contribute to that. Proactive is a very, very good example. We have launched a different form of that in Japan a couple of months ago, growing very, very fast and showing that Activia has everything it takes to become again the expert of gut health in the yogurt shelf. So we are actually quite excited about that.

Warren Ackerman

analyst
#22

Overall sugar in the product. Is it pretty much?

Juergen Esser

executive
#23

I think that when you look today, all the innovations today we are launching are extremely natural low sugar, high content of prebiotics and probiotics, everything you need for gutters. It's a journey because a EUR 3 billion brand, you don't change from one day to the next. But we are seeing very, very good signs.

Warren Ackerman

analyst
#24

I want to move to nontracked channels because obviously, a lot of investors look at the tracked channels and getting the wrong answer. How much of your portfolio is not caught by scanner data, I guess, hospitals, your pharmacies? And can you give us an idea of what the kind of growth rates of the kind of things that we can't see is? And how much runway do you think Danone has got in these nontracked channels out of home? I mean clearly, Waters has been a big inspiration, I imagine, on Evian, but is that inspiration now coming to EDP? And then maybe if you're able to give us an idea of how much is nontracked in the U.S. versus Europe, it would be helpful.

Juergen Esser

executive
#25

Yes. when we launched our strategy, we were very clear that we want to prioritize growth outside of modern retail for many reasons, but also because it was a totally underpenetrated channels for us. All the product innovation over the last 3 to 4 years, our product innovations, which are multichannel product innovations, probably 8 out of 10 of the last innovations are drinkable products. Danone historically has been spoonable products, 4 packs, 8 packs, made for supermarkets and hypermarkets. Today, we are developing products for on-the-go consumption in refrigerated and in ambient. Obviously, that opens a totally new universe for selling our products. Today, we say, and you said it, Warren, that 50% of what we are selling is outside of modern retail, but this includes Specialized Nutrition, which by definition is not so much in modern retail. But even when you look at Waters, the majority of waters we sell is outside of modern retail and in EDP is a very important part already. We do not speak about 5% or 10%. It has become a very important part and the opportunity is big because go today at airports and gyms into restaurants and bars, there are still so many point of sales, we are not -- where we are not present. Waters is a fantastic inspiration for that. Where there is an Evian water at an airport, I want to see in the future in Oikos protein drink. And so we are piggy begging on these, let's say, strength in order to really double down on the channel opportunity.

Warren Ackerman

analyst
#26

I want to talk about medical nutrition. It's a topic I've been writing about for a couple of years now, and it's really working quite well for you guys. It seems like it's booming everywhere really, China, Europe, now U.S. Can you talk a little bit about what's happening in China with your medical sales force? You've obviously got a lot more feet on the street. You made quite a big investment. I mean I'm just trying to get a sense of the number of people you've added in terms of medical reps, specifically in China, and what kind of return on investment do you get? Because it looks like when you break the numbers down like my estimate would be over 20% growth in medical in China. You said the market is going to double by 2030. So can you maybe just move through that a little bit with us?

Juergen Esser

executive
#27

Yes. When we said last year, the market will be doubling by 2030 in China, it was based on two things. First, what we saw already over the last 2, 3 years in China happening. The fact that the government is aware of the fact that the health care system needs to transform itself in order to manage the demographics. But also the unique setting we have in that category. And so what we are seeing today is that market is growing double digits everywhere in the niches where we play or in the markets where we play because today, we play in what we call enteral tube feeding, growing very fast. China is historically a market where there was a lot of parental tube feeding, a market which is shifting to the enteral tube feeding, which today is the fact in most of Tier 1 hospitals. And still there are opportunities, but it's not yet effect in Tier 2 and Tier 3 hospitals. So we have been investing a lot into medical sales force to make sure that we can also address this opportunity, which goes beyond Tier 1. But at the same moment, we are looking beyond because treating a patient in a hospital is one, but there is also a need for the moment that the patient is leaving the hospital for the recovery phase at home. And here, we are creating, as we speak, a category, which is very big in Europe, which is oral medical nutrition, which is 50% of what we are selling in Europe is already oral medical nutrition. This is a category which hardly exists in China. And so we're investing a lot in order to build awareness about the need to treat also the patient at home. And we believe that this is the next growth engine for us in China. We have been investing into that very significant medical sales force to drive the growth of tube feeding and to prepare the oral medical nutrition because oral medical nutrition goes through pharmacies. So it's a different channel. Returns on these investments are very immediate when we come to tube feeding. And you saw it in our numbers in H1, very, very impressive growth numbers. Oral medical nutrition is a bit slow burn. If we take 1 or 2 years until we get size and scale, but we are very, very confident that it will come.

Warren Ackerman

analyst
#28

And the new frontier is going to be U.S. Medical Nutrition with the acquisition of Kate Farms. Can you -- you sound very bullish on that one as well. Can you talk about how big is it today in terms of revenues and maybe the synergies from that deal in terms of plant-based tube feeding and your access to hospital key opinion leaders? And are there any kind of cross-selling opportunities where you can take that technology to Europe? How big can Kate Farms be for you guys on a sort of 3- to 5-year view? What does success look like?

Juergen Esser

executive
#29

That's a big opportunity for us. It's the first time we can seriously play in the U.S. We have, over the last many years, built a niche position in U.S., which is on special [ piece ], allergy products in the U.S. And so first time with the acquisition of Kate Farms, we are playing with a portfolio which is addressing baby medical nutrition and adult medical nutrition. And first time, we can access the health care system and the hospital system of the U.S. That's a huge opportunity for us. The huge opportunity because we are coming with a product portfolio which is truly differentiated. It's an organic product portfolio. It's one which is plant-based and which is number 1 doctor recommended in the U.S. So a huge opportunity for us. We have asked the management of Kate Farms to take care of the totality of the businesses we have now in the U.S. We are more than doubling suddenly the size in the U.S. and we are very ambitious. We want that obviously to be a multibillion platform at some point. And we will be investing into that because it's the moment to do so.

Warren Ackerman

analyst
#30

I want to talk about new geographies. We're starting to hear more about EDP Japan, Vietnam in infant formula. Antoine has said that in India, if you don't build a business on a decade view, you're going to be globally, I think, irrelevant was the word he used. Can you maybe touch on some of these new geographies? Because it feels like you're building the next growth engines, U.S. Medical, now Vietnam, now India. So just how you're seeding that kind of the next gen?

Juergen Esser

executive
#31

There is actually a lot of white space for us in Danone. We are actually using, as we speak, the strength of the Aptamil proposition to enter many markets. Vietnam is a perfect example. We are building scale very fast, and there are still a number of markets in Southeast Asia where we are not present where there is established big markets on IMF. Once you have an IMF presence, you can build your portfolio and that's also what we see in India. India, where we have today, mainly an IMF presence, which is a very small IMF market today, but booming, growing at very, very fast rates. We are co-leading this market today. And while we are building our muscles for IMF in India, we look at other categories in India. And so that's the way we look at especially Asia, India, but also the Middle East and other markets because we see many opportunities to come with a very strong existing portfolio. So we are not going to reinvent the world, and which means that from a risk and reward balance that's a very good balance.

Warren Ackerman

analyst
#32

But how do you build a business in India in infant formula? I mean what's the plan? Because it's a huge country. How do you sort of figure out where to invest which segment, how quickly?

Juergen Esser

executive
#33

The complexity of India is the number of point of sales you need to access. Now when you come with a specialized portfolio and IMF in a way is specialized, you don't need access to 3 million or 4 million point of sales. You need to have access to the key pharmacy chains of India. And this is what we are building as we speak with a very dedicated investment and it works very well for us. So we see really a stellar growth performance of this business. Is it today at the scale we want? No, but we have a very clear game plan.

Warren Ackerman

analyst
#34

I want to turn to gross margins. You've said before the gross margin should really improve in EDP as volumes come back. Can you give us an idea of where the gross margins are? I mean I've always thought in my head 30%, 40%. But as the portfolio gets more valorized with more high protein, more Kefir, more Skyr, average price points 50% higher per kilo. Does that change the gross margin ceiling because you're getting more valorized? And what would like 1 extra point of volume due to EU or EDP gross margin? I'm just trying to understand, I'm not asking for numbers, but kind of let's conceptually how much further can gross and EBIT margins go up in EDP as you kind of look out? And is the paradigm shifting as you're valorizing the portfolio?

Juergen Esser

executive
#35

When you look at the gross margin expansion, for example, of the last 6 months in the first semester of this year, there have been 2 drivers of this. One is quality growth overall across the portfolio of Danone, especially the Specialized Nutrition growing very fast, which naturally gives us a very strong mix because it's a highly profitable business model. But there's a second element, which is having the right volumes and the right mix within the categories and especially in dairy. And in dairy, there's no secret. We're still sitting on idle capacity in Europe, which at the moment the affiliate gives us very nice incremental gross margin, very, very high percentage levels we are speaking about and the mix component because everything we launch comes at a superior gross margin. So the journey has started. One of the reasons why I said at the Capital Markets event that profit margin expansion of Danone will come big time also from dairy is because we have a very clear game plan there with volumes and with mix. We are today reinvesting an important part of it because we are building capacity on one side because we're investing into innovations, but we will see more and more of that coming to fall through to profit margins. So the opportunity is here really about bringing volumes back in the factories and coming with superior product proposition, high-priced, high gross margins.

Warren Ackerman

analyst
#36

I want to move to A&P spend. I know you don't give us an exact percentage, but we can see it's gone up by 300 basis points over 3 years. I think last year alone was up 170 basis points. And you're moving into a new chapter where the underinvestment is over, and you want to drive category leadership and you're kind of hinting that, that will result in more moderation. You don't need to gap up the spend as you've done over the last 3 years. What we've been seeing is about 75% to 100% of the gross margins being reinvested. As we go forward, how should we think about the level of kind of drop-through from gross to EBIT? Is it more like a 50% drop through? And then how do you actually measure the return on investment on A&P. Again, I'm trying to sort of understand not specific numbers, but in terms of we've been seeing all of the gross margins being reinvested for a period and it's starting to kind of normalize a bit.

Juergen Esser

executive
#37

Yes. We have been very clearly starting from more than 3 years ago where we were totally underinvested on many fronts, including on A&P. And today, I think we can say that we are competitive, competitive because overall, our share of voice is more or less equal to our share of market, which is a good indication where you are in the market. We will invest and double down on investing into A&P in a very selective mode. Obviously, when we are launching such a product, it will require a dedicated focused investment into A&P, but it will not be any more across the board. So in that sense, you're absolutely right to say, A&P, further investment will moderate. So we confirm what we have been saying. At the same moment, we will double down in the sectors, which will make us leaders of the category. Leaders of the category means investing into science because this is what truly differentiates us and investing into having very good innovations and renovations in the market, playing as a real category leader, not only for our brands, but working for the category. When we are investing money to file a dossier to the FDA in the U.S. to say, the yogurt consumption is beneficial to diabetes patients. This is good for Danone. This is good for the category. So this is the type of investment you will see us more and more doing to take care of our categories. So in that sense, you're right, there will be a lesser rate of reinvestment that will reduce and it will help us to expand our profit margins.

Warren Ackerman

analyst
#38

Want to squeeze in a question on Waters, Juergen, as I'm looking at Evian, I'm tempted to ask you about Evian and about Mizone. You get less questions on Waters than the other divisions. Where are we on Mizone. It's obviously growing very quickly. Can that continue? And on Evian, how are you feeling about the health of the brand? I know you've done a sparkling Evian. What's the kind of strategy?

Juergen Esser

executive
#39

It's true that we don't discuss a lot about Waters. But when you look back the last 3 years, Waters has been growing at least at the pace of the company, if not faster than that, expanding its profit margin. So it's a very, very interesting category to play in. And on top of that, today, as I said, for us, it's a springboard for entering into away from home channels. Now China has been underperformer for quite some time. We turned it around some 2 years ago. It's a category in China, which is growing at a very fast pace and especially that part of the beverage category, which is considered healthy, electrolytes, no sugar, no artificial bodies. And so we are benefiting from that because it's exactly the way we have been positioning Mizone, and we believe there's still a lot of headroom to grow. And this is why we're investing and you saw us investing actually especially into distribution of our innovations. And that will continue, and so we are confident that we can grow at a good pace in China.

Warren Ackerman

analyst
#40

And final question, Juergen.

Juergen Esser

executive
#41

Because Evian is obviously one of the most known brand in our portfolio of Waters. And here, it's not about boosting volumes. Here it's about getting more value out of one bottle. And we are doing actually pretty good in that. The more consumers understand that we have a unique source, unique way of managing the source, the most natural mineral water in the world, the more we sell at high price, and it's working very well for us.

Warren Ackerman

analyst
#42

Okay. Sorry, jumping the gun. Final question. So your balance sheet is deleveraging quickly. You said you're keen to do deals. What kind of size of deal should we be thinking? And does it mean that scope now becomes a positive from an earnings point of view. And how do you balance all of this with return on invested capital? And would you consider share buybacks? Is there anything big out there? Are there any circumstances you look at Mead Johnson has been the topic? Or are you looking at more like gut health type deals, more sort of smaller deals or kind of like more IP on enzymes or cultures? Just to understand your mindset.

Juergen Esser

executive
#43

Yes. Maybe let's start from the end of the question. ROIC was at miserable rate when we took over 3, 4 years ago. We are back to 10%, which I still consider as something which is not competitive in the industry. So our ambition is to grow our ROIC. The way we are going to grow our ROIC is first and foremost by growing our earnings and growing our earnings will go through growing at the size of our company in absolute. We have been pruning for 3 years. We want now to be growing organically but also inorganically through deals, while at the same moment, expanding our profit margins. So that's the overall, I would say, game plan for us moving forward. So yes, the focus will be on acquisitions. The focus will be on value creative acquisitions because we took a commitment that we are not going to fall back structurally to where we were on ROIC, which gives you a very strong framing for any M&A activity. And I think what we did with Kate Farms is a perfect example. We are building a presence in a geography where we have not been playing but in a category which we know very well, where we have all the science and where in the end, we will have synergies, which are not only PowerPoint synergies, real synergies. And that's what we want to do moving forward because for me, that's the best way to create value in the long term.

Warren Ackerman

analyst
#44

Well, listen, we're in [indiscernible], Juergen. So I think we're going to have to cut it there. Thanks for your time.

Juergen Esser

executive
#45

Thank you very much. Thank you, everybody.

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