Delivery Hero SE (DHER) Earnings Call Transcript & Summary

November 14, 2023

Deutsche Boerse Xetra DE Consumer Discretionary Hotels, Restaurants and Leisure trading_statement 46 min

Earnings Call Speaker Segments

Operator

operator
#1

Ladies and gentlemen, thank you for standing by. Welcome, and thank you for joining Delivery Hero Q3 2023 Trading Update. [Operator Instructions] I would now like to turn the conference over to Christoph Bast, Head of Investor Relations. Please go ahead, sir.

Christoph Bast

executive
#2

Hello, and welcome everyone. Thank you very much for joining our Q3 2023 earnings call. We would like to remind you that this call is being webcast, and a replay will be available later today on our website. With me today, we have Niklas Oestberg, CEO; and Emmanuel Thomassin, CFO of Delivery Hero, who will take us through the most relevant aspects of our Q3 performance. And after that, we are looking forward to answering your questions. With that, I would like to hand it over to you, Niklas.

L. Östberg

executive
#3

Thanks, Christoph. And hey, everyone. Thanks for joining. Yes, I'm very excited to share Q3 with you. So let's jump straight into the highlights. So our business continues to advance with GMV and revenue growth of 9% and 16% year-on-year in constant currency, respectively. It's slightly below our long-term target, but we are still fairly happy about this, given the circumstances. We achieved this growth on the back of an expected adjusted EBITDA improvement of at least EUR 850 million for the full year of 2023. One of the strong contributors to adjusted EBITDA improvement has been APAC that turned positive adjusted EBITDA in October, including regional costs, but before Group cost allocation. Also LatAm turned breakeven. This puts the business in a very strong position for the long term. Probably the best news in today's update is that the market share development has been flat in Korea for the last couple of months with only small incremental investments. We have maintained a clear category lead. All in all, we feel comfortable to guide to the upper end of GMV growth range and reiterate our adjusted EBITDA and cash flow guidance. Emmanuel will share more details on this later. So now on the next slide, you can see how GMV and revenue continued its positive development. Both GMV and revenue saw a slight acceleration. And so if we go now to the next slide, you see the momentum in almost all segments. So first, if you look at revenue outside of Asia, then it continues to build significant momentum and we grew 24% in Q3 at a constant currency. Revenue growth in Europe accelerated to 21% year-on-year despite the continued challenging macroenvironment. MENA accelerated to 32%. Americas grew 11%, excluding hyperinflation accounting. Integrated Verticals grew 31%, while our Dmarts grew even stronger with 39%. Now let's hand it over to Emmanuel to give you a deep dive on the financials.

Emmanuel Thomassin

executive
#4

Thanks, Niklas, and good afternoon, everyone. Well, let's start with our MENA segment, where we continue to see very strong development across the board. And the growth is driven by exceptional experience we can offer with our Dmart and also the big basket grocery shopping, the local shops, multi-vertical offering, the cloud kitchens and also the vendor engagement tools and much more. And as we started to make some of these investments, it was by no means clear that we will succeed. So as we now see the results of this investment, we are very confident we did the right bet. The experience we are able to offer today in the region is second to none, and we can see that both our -- in our adjusted EBITDA and in our growth. So now on to Asia on the Slide 7. We see substantial GMV growth of 3% quarter-on-quarter, while overall top line development still influenced by normalization post COVID and also the hyper in growth experience over the last 3 years. Our response to the higher competitions over the past months in South Korea has been successful. We have stabilized the category share in all districts in Seoul since the end of July and also national-wide since early September. And Asia has become our most profitable region driven by Korea, but also rapid improvement in APAC, which turned adjusted EBITDA positive in October, pre Group costs. So now moving to Europe on the next slide. Top line in Europe continues to perform well with GMV and revenues up by 15% and 21% year-on-year in constant currency, respectively, and despite ongoing macro headwinds weighing on their customer behavior across the region. Glovo grows above segment average with positive category share trends while significantly reducing operating losses. On nonglobal market, we have seen a game changer improvement in the customer experience since we rebranded to foodora. Consequently, our growth is picking up month by month. Now moving to the Americas on the next slide. Americas performed well in the quarter. Excluding hyperinflation accounting, this region continues to generate double-digit GMV and revenue growth of 11% year-on-year. Our earlier stage growth market grew even stronger at 40% year-on-year, while Argentina continues to be impacted by macroeconomic factors. In total, growth was a couple percent light of our expectations, which we have seen a big acceleration in growth over the last 2 months. The results of our efforts in the region have led to positive adjusted EBITDA pre Group cost in Q3 2023. Now on to the Integrated Verticals on the next slide. Here, the Integrated Vertical generated strong GMV and revenue growth despite the further optimization of our operation. We saw our footprint reduced by 22% year-on-year to now 935 Dmarts in Q3. We continue to make our headway in our Dmart operations as we further develop the product assortment and availability, increasing the relevance for the customers and addressing additional shopping needs. And our effort have led Dmart to achieve a positive gross profit after store-related expenses in Q3, with profitability trending out every single month during the quarter. So now on to the gross profit margin on Slide 11. The gross profit margin within the Platform business reached 7.3% in the quarter, which represents an increase of about 6 percentage points year-over-year. Operations in the Americas and APAC lead the Group in terms of gross profit margin and are already around 10%. And we continue to enhance our customer experience in both markets, while at the same time, improving our efficiency on unit economics and delivery costs. Because profit margin in MENA came down a bit quarter-on-quarter due to a push to increase our own delivery orders in Turkey and further growth from the early-stage countries in the region. And the positive development of the Group gross profit margin is also supported by the rollout of our AdTech business. In Q3, our noncommission-based revenue or what we call in short NCR amount to 1.7% of the Group GMV and this is including global and Woowa. And in September, it was even better with an NCR of 1.8% of Group GMV. So now let me quickly update you on the liquidity analysis on the next slide. We disclosed the total cash and cash equivalent of EUR 1.9 billion with our half year financial report 2023. And considering our positive adjusted EBITDA in Q3 and the outflow related to CapEx, working capital, interest, tax, lease and others, we had a limited cash outflow during the quarter of less than EUR 100 million. On top, we have a revolving credit facility of around EUR 500 million, and this brings our liquidity to EUR 2.3 billion. With a quickly improving free cash flow, we sit on a strong balance cash balance at the end of this quarter. And now let me hand back to Niklas, who will take you through our case study on the next slide. Niklas?

L. Östberg

executive
#5

Thanks, Emmanuel. At the end of August, we published our half year 2023 financial report, where we disclosed a contingent liability related to global. We therefore decided to add a slide to explain the situation. We are in close discussion with several key stakeholders, and I'm hopeful we'll find a solution short term. We operate successfully in over 70 countries and have a reputation for being solution-driven and pragmatic to find the best setup for our rider community. We hope we can prove this also in Spain. However, until a solution is in place, we expect this roller coaster to continue. Let's now move on and give an update on the Group's profitability progression. The following slides were first introducing Q3 last year, I believe, and further update in Q1 this year. We decided to bring back these slides today as we want to update you on how we have performed towards our original profitability plans. What you can see is that every part of our business is following our plan. We have even managed to compensate for FX and other events outside of our control. Starting off with our profitable countries on the Platform business. We said already in trading update in Q3 2022 that we will expand our run rate adjusted EBITDA to more than EUR 1.25 billion in Q4 2023. We are now expecting slightly above EUR 1.3 billion despite FX headwind and some extra investments in Korea. We expect to continue strong adjusted EBITDA growth also in the future years towards our 5% to 8% long-term range. Next slide covers the development of the unprofitable platform business. For unprofitable platform business, our estimated negative EBITDA has been trailing above our previous guidance. In Q4, we expect to end up at negative 2.2% adjusted EBITDA margin, including Group cost allocation. This is a significant improvement on the previous estimates and another couple of quarters, and we should be breakeven here as well. And now to our Dmart business. This business continues to go from strength to strength. This has grown GMV with 36% in constant currency, on store count and improving and improving unit economics substantially. So yes, a reduction in store count and improving economics. Several countries are already cash flow positive. Overall, adjusted EBITDA loss for the full Integrated Vertical segment is on path to almost half compared to Q4 2022. Last slide is just a wrap-up and summarizes what all of these profitability improvements mean on a Group level. So as we have accelerated our path to profitability over the last 2 years, we expect to improve the adjusted EBITDA to GMV margin by at least 3.5 percentage points since the 2021 full year results. This would mean more than EUR 1.3 billion improvement in absolute terms and more than EUR 850 million in 2023 alone. We are not yet in a position to give guidance for 2024. But the path is clear and our efficiency push last 2 years helps us to grow profitably. And that feels truly fantastic. So now let's move to the final slide, summarizing the journey of 2023. So our initial adjusted EBITDA margin of more than 0.5% guidance implied an adjusted EBITDA in absolute terms of more than EUR 230 million. Since then, we had a EUR 43 million headwind from FX. We had EUR 12 million negative impact from hyperinflation accounting, which is driven by a combination of CPI and FX movements. We also made a decision to invest an additional EUR 41 million in targeted promotional spend in Korea, which has been extremely effective to eliminate the impact of hundreds of millions spent by coupon. Despite this, we still end up above our guidance, thanks to EUR 160 million revenue and cost-cutting initiatives. This combined gets us to an adjusted EBITDA of around EUR 250 million. Furthermore, we have taken actions to scale down our Vietnam operations and kitchen business out of the MENA with an annualized savings of more than EUR 35 million. If we were to adjust for these savings, our full year adjusted EBITDA would have been closer to EUR 290 million. Now I'll hand it back to Emmanuel, which will take us through the guidance in more detail.

Emmanuel Thomassin

executive
#6

Yes. Thank you, Niklas. Well, for the full year 2023, we now expect GMV growth to reach at the end of our 5% to 7% initial guided range on a constant currency basis. Our reported GMV will obviously be impacted by currency movements that we do not control and mainly, but not only swing of Korean won and the U.S. dollar against the euro. And our current expectation is that FX headwind would amount to 4% for full year 2024. For the total segment revenue, we continue to expect to grow on a constant currency basis by around 15% year-on-year. And we have made good progress towards profitability during the year and maintain our initial guidance regarding adjusted EBITDA for the full year despite some headwinds that we mentioned before. We also reiterate our guidance to reach breakeven on free cash flow during the second half of this year. And now before moving to the Q&A session, let me please add a personal note. So being profitable at adjusted EBITDA level and generating sustainable free cash flow are 2 of my main personal goals when considering my contribution to Delivery Hero. And today, the release of our Q3 results demonstrate that the company is clear on the path of delivering on this guidance on profitability and free cash flow breakeven during H2 2023. And this is happening albeit a difficult environment, looking at FX movements, but also hyperinflation. And as profitability will continue to accelerate in the coming year, I can see that my personal goal, especially on adjusted EBITDA profitability have been reached. And while I will continue to contribute to enhancing the profitability through our consistent positive cash flow, I think our retirement from delivery of nearing in the coming 12 to 18 months. I have no concrete time line. My focus will remain on improving our margin every quarter and achieving sustainable free cash flow for the company in order to create long-term shareholder value. So thank you all for the time today and your continued support, and we all look forward to talking to taking your questions. Christoph?

Christoph Bast

executive
#7

Thanks Emmanuel. So before we start the Q&A, the usual reminder from my side. So since we would like to give every analyst the opportunity to ask a question, I would kindly ask you to limit your question to one only. Operator, please go ahead.

Operator

operator
#8

[Operator Instructions] The first question comes from the line of Andrew Ross with Barclays.

Andrew Ross

analyst
#9

Emmanuel, can you just give us a sense of what the Q3 EBITDA was or give us a sense of the split between Q3 and Q4 within the overall EUR 250 million of EBITDA, roughly, you're guiding to in the second half. As an extension to that, I think Slide 17 suggests that the profitable Platform markets will do about 3% to 5% of EBITDA in Q4. Slide 23 suggests that Integrated Verticals is maybe going to be minus EUR 45 million. But then, what isn't totally clear is where the Slide 19 for unprofitable markets and the minus 2.2% margin refers to countries that are still unprofitable or a group of countries that were unprofitable when you put up that slide for the first time in '22, but now some of them have become profitable, which distorts that minus 2.2%. By the way, can you give us a sense of how much those unprofitable markets that are still unprofitable are losing in Q4 when we think about that kind of Q4 EBITDA?

L. Östberg

executive
#10

So maybe I first give it a shot and then Emmanuel can jump in if better answers. I think overall, we went from clearly negative EBITDA or a slightly negative EBITDA, I think, in Q1. Of course, we moved to, I think, slightly positive in Q2. And then we continue that progression. So I think you would assume that there is, I don't know, continued progression on that EBITDA. We don't give specific EBITDA per quarter, but there is a continued step up in EBITDA between the quarters as we prolong. On the slide there that you point out, that gives a little bit of an indication. As you correctly point out, we speak about EBITDA for the profitable markets in Q4. In terms of the loss-making markets, we kept the loss-making markets from the beginning of the year. So we keep the same number of markets. So even if some of those countries are now profitable, they are still part of that unprofitable group in that slide. So you would assume that this 35% of our business roughly, or 35% of our GMV from Platform business. So that gives you a little bit of an indication on what we expect for Q4. But we don't give any further details on that. I hope that helped you, Andrew.

Andrew Ross

analyst
#11

Yes, that helps somewhat. But it looks, obviously, there's some assumptions, but it looks like the exit rate for Q4 is going to be, EBITDA…

L. Östberg

executive
#12

It's going to be good.

Andrew Ross

analyst
#13

Well over EUR 150 million in Q4. Is that kind of fair?

L. Östberg

executive
#14

I think you think about it in a correct way. So in Q4, we have a good exit rate. I don't want to now set the expectation for the market going into 2024 wrong here. Keep in mind, Q4 is generally a good quarter, it's winter in many markets. There is no Ramadan, et cetera. So I wouldn't kind of have that as a starting point and then build from there, but rather see 2024 versus 2023 in general. But yes, we have a very good exit rate on EBITDA.

Operator

operator
#15

The next question comes from the line of Chris Johnen with HSBC.

Christopher Johnen

analyst
#16

It kind of follows up a little bit on the question, Andrew just asked. Niklas, particularly, you've told the Handelsblatt that you for next year, think about accelerating growth. You mentioned that having reached profitability, you have a little bit more room for investments. So maybe we can get a little bit more color on how you're thinking? I'm asking because when looking at consensus expectations, and I think this is also why Andrew asked a little bit, is expecting another incremental EUR 500 million EBITDA. And there are some questions on whether the sort of balance between investing into further growth versus ongoing profitability, how you kind of view that? I know there's a couple of markets where a lot of sort of, let's say, lower hanging fruits haven't been picked. I'm thinking about the introduction of services in Korea. But yes, I'm just curious how you think about or what you thought about when you gave those comments to answer that.

L. Östberg

executive
#17

I wouldn't listen too much to journalists. I'd like to draw a little bit stronger wording around things. I think what's clear is our most important KPI is cash flow or cash flow per share, and that will continue to be the most important KPI. We also come to a point where we have done a lot of efficiency improvement, and we can grow with profitability and maintain a very good incremental cash flow trajectory from where we're coming and that will remain true also going forward. So I don't know, we had a number of years building to this size. We have reached a good size. We have reached a good efficiency and now you just have to drive that profitable growth. So I think it's a little bit of a new stage of delivery here in that sense. Then the question is how fast are we going to drive that profitability and that cash flow, and that we'll have to come back with. Of course, in the past, we have certain traction. I don't want to comment on that. We moved a little bit faster in the last 2 years. I would not expect that we move in that pace. But we will continue to drive that. It's of utmost importance. In terms of the growth, what I said is that, I think, most of our regions now are close to our target CAGR. We long-term growth rates, where we start seeing growth coming back at the level where we feel fairly pleased. I think Asia is not yet there. And I do think you will still take a few quarters until we are there or a couple of quarters until we are there. It doesn't mean that we have to invest to drive that growth. I think we have a few effects of tailwind of a little bit COVID in a couple of markets that had restriction after 2022 -- end of 2022, reversing from that. It took some time in Europe as well. They were almost a year behind. There were also a big push on profitability. And of course, we took a lot of vouchers and stuff away. And we have -- and so, now I think we're in a much stronger position, but now we can gradually improve that growth. So if the profitability traction is a little bit slower then I also think that we can hopefully grow a little bit faster there. But it will take a couple of quarters until we reach kind of the long-term CAGR that we expect from our business.

Operator

operator
#18

The next question comes from the line of William Woods with Bernstein.

William Woods

analyst
#19

I wonder if you could just elaborate a little bit more on Korea. In terms of getting the share stabilizing, what are you seeing in terms of customer behavior and trading away? And how much more do you have budgeted for investments in the market going forward?

L. Östberg

executive
#20

Yes. And as we mentioned, we are obviously super happy. The fact that we're being keeping share development stable in Seoul since end of July and since early September, I think, is very strong, given that we've all seen coupon numbers. It's pretty scary, the loss that they are taken there and the small amount that we have to spend in order to counter that and eliminate that effect. So, effectively, even if we are multiple times larger, we only had to spend or spending -- expect to spend like EUR 41 million, and we can keep the market share stable. So I think that is, of course, super strong. I also think that the whole halo effect from the discount promotion is over. I don't think any customer now is like, of course, now realizing that we can get discounts. There is no news. There's no talking point. There is no one cares. You can get boxes here, you can get boxes there. So either people took a decision of doing some orders on coupon and that's why they had some easy growth. But I think that it's very hard to keep that kind of growth, like low value growth up. So, I think, yes, we don't expect -- we expect to trail where we are right now, more or less. And I think overall, category share is back to where it was 2 years ago. So easy come easy go. We did a lot of vouchers 2 years ago. They guided the share up. And eventually, I would expect the opposite now. Then in terms of our spending, yes, we don't feel like we have to spend more. I know it's not a big selling argument to our customers or that's how it appears. There are a few customers that maybe went to coupon and made a couple of orders there. But generally, they are loyal to move up from all, obviously. We also have a very different customer base. So the overlap is still fairly small. Most coupon customers are I don't know, have overlap with Woowa, but very few Woowa customers have overlap a coupon, I think. So yes, we don't think that we have to invest any more money than we did this year in order to counter that effect. I would say we had to spend a little bit higher this year, because still making the effect and people are aware that we have discounts too. Now I think people really don't care. Either they made a decision that they want to go after the discounts and vouchers or they decided not. So I would even argue that the cost for us to counter their offense is probably going to be less than EUR 40 million in vouchers cost. Of course, it's 3 quarters versus a 4 quarter, but yes, I don't think it's more.

Operator

operator
#21

The next question comes from the line of Jurgen Kolb with Kepler Cheuvreux.

Jurgen Kolb

analyst
#22

Question on Europe specifically, 15.3% currency adjusted growth rate of the GMV. Niklas, you mentioned macro headwinds, obviously, all the geopolitical issues that we are aware of. How did you manage to grow to that almost same extent like in H1? And what are you seeing in terms of customer behavior, specifically in that region?

L. Östberg

executive
#23

So I think the growth is good, I think, comparably speaking and what we see in the market. But I really feel like we worked really hard for it. We spend a lot of time on it. And it feels like we have to work hard for every single percent. Sometimes, you feel like market is growing by themselves. And sometimes, we feel like every single percent is hundreds of hours worked by tech and product working together with sales and operations, and that's how we sell in Europe. I think what also helps us a little bit is that we're coming from a time where we didn't have a good product in Europe, in many parts of Europe, I would say. We had a marketplace product. We had random brands as a Pizza-online.fi or Dame Jidlo or NetPincer or [ Baemin ], and that was very hard to manage. There was no clear leadership for that. And since let's say, 9 months, we put a pretty strong leadership in there. We changed the brands, we moved to foodora. We significantly improved the product. I think we also have a tailwind there. It's much stronger now than what we had a year ago in Europe. And I think that helps our growth as well.

Jurgen Kolb

analyst
#24

I know just one question, but just to follow up on this topic. Is that also your experience that you had in November like the current trading environment remains broadly unchanged to Q3?

L. Östberg

executive
#25

I think the hardest part is when the macroenvironment is changing. Now we start comparing ourselves to a time when one year ago, we already had this macro environment, the challenge and war and inflation. Now the impact is much less, I would argue. And therefore, I think in general, has been a little bit easier, the comps. So we have kind of lapsed the toughest times in Europe, and that is also helpful.

Operator

operator
#26

The next question comes from the line of Andrew Gwynn with BNP Paribas Exane.

Andrew Gwynn

analyst
#27

Just coming back to the ad hoc announcement on the selling or sale of Asia. I mean, obviously, you're highlighting here, there's been some decent progress in the profitability in those markets. So I suppose a little bit surprising that you are looking to sell, obviously, always a function of price. So just help us understand it a bit better.

L. Östberg

executive
#28

Yes. As you know, we can't really comment on M&A on the repeat the ad hoc statement that we were legally required by BaFin to put out. And that statement disclosed that we are in negotiations with several parties for Southeast Asia Yes, that's kind of all that I can share there. And I agree with you. We are by no means we have put the business at a place where it's not burning cash for the group. So that's good, and that's helpful. And I think the best way if you want to sell a business is to not -- urgent to try to sell a business. It's operating as you will operate forever. And I think we have put our business in a position where we by no means have to sell Asia. But of course, we remain rational. And if we see that there is a price that can be agreed. And of course, we act in the interest of all shareholders, and that may mean that, that's why we are having those discussions and been engaging because we have been making those offers.

Andrew Gwynn

analyst
#29

Is there any more detail you can share at all on those markets, maybe just sort of combined GMV or the EBITDA loss as it was last year, just for those markets that were listed?

L. Östberg

executive
#30

No, I don't have it on top of my head now either. So even if we could, I couldn't. But in general, these were very high loss-making markets, and now we have been pushing them a lot to be at that breakeven point. And that is a good place to be. Now I would say that the profitability direction there is going to be slower. So I think there will be a faster profitability improvements in other segments and areas of countries than what we're going to have there. But we want to reach the point where we are at least breakeven that we have achieved. So take it from that.

Operator

operator
#31

The next question comes from the line of Kiranjot Grewal with Bank of America.

Kiranjot Grewal

analyst
#32

Just a quick question. I think one of your coupon mentioned that they're targeting a further increase in market share. Should we assume that you need to invest again in Korea next year if they give it another push there? Or do you think this EUR 40 million is enough to hold your market share?

L. Östberg

executive
#33

Yes. Let's see if they can get to that 20%, it would surprise me at least. They had some very easy growth, of course, initially when you do vouchers, you instant to get a bunch of voucher seekers. And is it very easy to get an extra 5% or 6% or 7% or 8% there in market share by offering 10% off. I think based on that, it's going to be hard to maintain that growth or even hard to maintain those users. So that's why we have seen since, as I said, on July in Seoul where they started with the vouchers first. There has been no share development since then. And in other places, a little bit later which also started later. So let's see if we get there. And we are not too bothered by vouchers and discounts. It has proven to be a bad strategy in every market we operate in. It's always very scary when it happens. But so far, we haven't really seen that as a scalable long-term strategy. And as I said, that's where we see currently. But again, let's see if they get to 20%, it would also not bother me much if they gain a couple of more shares there as long as it's kind of low-quality customers.

Kiranjot Grewal

analyst
#34

And actually, on that point, could you share some color on how you invested that EUR 40 million. Was that just counter-vouchering or was that marketing? Or how did you sort of distribute that EUR 40 million?

L. Östberg

executive
#35

Yes, that's EUR 40 million or EUR 41 million, I believe it was -- that was vouchers and discounts to show our customers. You don't have to go to a coupon to get vouchers. You can also get it here. So for the price-sensitive customers saw that they can also get it there. They were a little bit more targeted, I think, in our voucher strategy. So therefore, it didn't cost us a few hundred million, but rather EUR 41 million. And we will continue to kind of invest smartly there. As long as we see that has a need an effect, yes. But of course, we want to take away the wow effect or the halo effect that coupon would have with this promotion, I think that has happened. It's whatever, 7 months or so, 8 months since they started. Yes, there's no one in Korea speaking about that anymore. But the losses that will continue to be there as long as we keep it. So yes, let's see.

Operator

operator
#36

The last question for today comes from the line of Annick Maas with Societe Generale.

Annick Maas

analyst
#37

Can you just maybe give us an update on where you stand with advertising? Tell us exactly how much AdTech did as a percentage of GMV at the 9 months and how that compares to last year? And maybe even give us an idea of the advertiser mix if that has really changed now that you're ramping up retail media?

L. Östberg

executive
#38

Emmanuel, do you want to jump in?

Emmanuel Thomassin

executive
#39

Yes, happy to. I mean, like at the end of the quarter, we were at 1.8% to GMV, as I mentioned -- addressed earlier, and that's including Glovo and Woowa. If you recall, we were 2.7% without. In September, we're already at 1.9% of GMV. So that's including Woowa, Glovo. The vast majority of our what we call NCR I think is coming from 2 products that we have. The one is [ click-per-call ]. This is basically every time a customer is clicking on what advertisements they're paying.

L. Östberg

executive
#40

Cost-per-click.

Emmanuel Thomassin

executive
#41

Cost-per-click, yes, sorry. And then the second one is our solution -- I forgot the word [indiscernible] we are -- Joker, that we are deploying. So together are roughly 75% on the non-commission revenue. The deployment, we focus on 2 major deployment. The first one is about the food business, as you know. And the second one is on Dmart, where we see basically that the hot take could be a driver for the profitability as more and more FMCG want to place the product on the platform. And going forward, as we mentioned in the past, the target is to generate 3% to 5% of GMV at the Group level, including Glovo and Woowa. Significantly, Woowa had about 7% of GMV at the end of the quarter. So this is a ramp-up as they introduce the NCR by April last year. So, here, the kind of backlog compared to the rest of the Group because we just started last year NCR in Korea.

L. Östberg

executive
#42

And maybe add to that. So Korea has only launched the CPC, so the cost-per-click. So they have 2 or 3 other products that we can launch. We wanted to launch it earlier this year, but the full focus was to implement some other features in relation to growth and coupons and vouchers and so on. So we had to delay some of that, but I think it's in good progress. So that should also help in Korea to drive it higher. Outside of Korea, I think, and Emmanuel, correct me if I'm wrong here. But I think we are at 2.9% now…

Emmanuel Thomassin

executive
#43

That's correct.

L. Östberg

executive
#44

And of course, that's across the Group. Some countries are, of course, better than others or more mature than others. So there are those who are clearly within the range of the 3% to 5% and continue to grow. Also on the non-Platform side, non-restaurant side, the ramp-up is pretty fast. And here, we would also see that the advertising revenue to GMV, especially on the Dmart side should be significantly higher than for the restaurant side and local shop side. Yes. Small caveat I want to do to do year-on-year. So one of our NCR products, we have now labeled as commission product in Korea. So, initially, there was a product called, I forgot the name.

Emmanuel Thomassin

executive
#45

[ Open List ]

L. Östberg

executive
#46

Open List. Thank you very much. Which is basically showing in the same place as we do with our AdTech business, same position, but we have implemented that as a commission side. One can argue if it should be an AdTech or commission. I think the initial structure is that all restaurants participated. So therefore, it's rather as a listing fee, and therefore, we exclude it from AdTech. So therefore, when we look year-on-year, we took a slight hit there -- a onetime hit on how we disclose the AdTech side. I think a little bit a year ago, roughly. But we compensate by pushing AdTech faster.

Operator

operator
#47

There are no further questions at this time. I hand back to Niklas Oestberg, for closing remarks.

L. Östberg

executive
#48

Okay. Thank you very much. This time on time. I guess, that must mean that things are -- no unclarities. I think it as a good sign. Then I would also like to thank everyone for listening in, but also for those shareholders and Delivery Hero your trust. I know it's been a couple of tough years. So I truly appreciate your support. We can, obviously, not control the capital market, but I can assure you that we are working day and night to deliver a good business. And I hope that the results today kind of indicates on the path that we're on. I'm super excited at least. To all Delivery Hero people, thanks for your very, very hard work, every day improving for the customers and deliver these numbers. So from the depth of my heart, thank you very much.

Operator

operator
#49

Ladies and gentlemen, the conference is now concluded, and you may disconnect your telephone. Thank you for joining, and have a pleasant day. Goodbye.

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