De'Longhi S.p.A. (DLG) Earnings Call Transcript & Summary
July 31, 2024
Earnings Call Speaker Segments
Operator
operatorGood afternoon. This is the Chorus Call conference operator. Welcome, and thank you for joining the De'Longhi First Half 2024 Consolidated results. [Operator Instructions] At this time, I would like to turn the conference over to Mr. Fabio de' Longhi, Chief Executive Officer of De'Longhi. Please go ahead, sir.
Fabio De’Longhi
executiveGood afternoon, ladies and gentlemen, and welcome to the De'Longhi Group First Half 2024 Results Conference Call. Today, together with me are Nicola Serafin, Group General Manager; Marco Cenci, Chief Planning and Control Officer; Stefano Biella, CFO; Samuele Chiodetto, Investor Relations Director, M&A Manager; and [ Saya Mazzucato ], IR Specialist. The group maintained its upward momentum in the second quarter, demonstrating yet again its ability to realize consistent growth in the core business segment and at the same time, noticeably improving profit margins. Turnover went up by more than 10% in the last 3 months, thanks to the consolidation of La Marzocco and a 6.9% increase in the household segment, excluding comfort. In detail, this category suffered during its peak seasonality because of an unfavorable climate in Europe and the aftermath of the discontinuation of the American Mobile Air Conditioning business in H1 2023. However, the impact will be diluted during the year. Organic growth in the core categories remained strong, following the trends experienced over the previous 12 months. Home coffee continued to grow structurally expanding at the high single-digit rate, in line with the first quarter, thanks to the De'Longhi brand gain in market share in a special area and a sound market development supported by solid megatrends. Food Penetration & Nutrition segment grew as well, extending its upward trend in the quarter, largely driven by the blenders' category, including blenders, hand blenders and personal blenders. In addition, ironing products achieved double-digit growth for the fourth consecutive quarter, boosting market share. Organic turnover expansion, coupled with an upgrading product mix and a further softening of inflationary pressure on certain industrial costs enabled us to achieve a significant improvement in the profitability at constant perimeter, enhanced by the consolidation of La Marzocco. These favorable dynamics allowed us to jump back to the historical profitability range, reaffirming the fourth margin guidance for the year. The group confirms its robust cash generation ability with approximately EUR 425 million of free cash flow before dividend and M&A generated in the last 12 months. Employed to finalize the strategic acquisition in the professional coffee business and to remunerate shareholders, distributing more than EUR 100 million dividends. Now let me focus on the quarterly results. In the second quarter, the group revenues reached EUR 765 million, recording an 11% increase compared to the previous year. The group was able to expand its business in all key geographies with the European areas still leading and growing at high single-digit rates. More details, South-Western Europe grew at a pace of 6.5% in the second quarter, translating into low single-digit organic growth. The business in the area was impacted by weakness of the comfort segment, due to unfavorable climate conditions. Within the context, certain markets like Austria, Iberian Peninsula, Switzerland experienced a robust growth aligned to the strong trend experienced in the last 12 months. Northeast Europe continues running, registering growth of almost 14% in the quarter, corresponding to an organic rate of around 9%. The second quarter is the fifth consecutive one of organic growth for the area, driven by the performance of the coffee and ironing businesses. The MEIA region went back to growth expanding at a high-teen rate, 10% organic after tough first quarter, highly impacted by geopolitical uncertainty. The growth was pushed by a positive performance of the coffee area and in certain categories within Nutrition and food preparation segment. Americas grew by 10%, thanks to the consolidation of La Marzocco. The organic perimeter experienced a slowdown due to the aftermath of the discontinuation of the mobile air conditioning business and the weakness of the overall comfort segment. The core categories were up, thanks to a solid expansion of Nutribullet products and positive developments on the fully auto coffee makers and Nespresso capsule systems. Finally, Asia Pacific grew at a mid-teens rate, thanks to the consolidation of La Marzocco that offset the slight organic decrease in the area, specifically Eversys, as expected, suffered a tough comparison with the weak demand in certain countries, while the home coffee achieved a positive expansion in the period. Regarding product segment, it's worth highlighting that there has been positive tendency across all macro categories without the exception of the comfort business, allowing the group to maintain the positive momentum achieved in the last 12 months. Specifically, the coffee machine sector, both for domestic and professional use, which currently accounts for approximately 62% of total revenues expanded significantly in the quarter, driven by the contribution of La Marzocco consolidation and a double-digit growth in household fully automatic machines and Nespresso capsule systems. The growth of nutrition and food preparation category in the quarter was driven by personal blenders and hand blenders. Lastly, it is worth mentioning the significant growth of Braun branded ironing products, which recorded a 35% growth rate in the second quarter. Looking now at the evolution of the operating margins in the quarter. The net industrial margin stood at EUR 391.5 million equal to 51.2% of revenues compared to 48.8% in 2023, benefiting from a positive effect of La Marzocco consolidation, the mix and the easing of inflationary pressures on product costs. EBITDA adjusted was EUR 110.9 million or 14.5% of revenues compared to 12.5% in the previous year. Expansion of volumes, a further easing of inflationary pressures on some industrial costs and an investment in media and communications substantially in line with respect to 2023 translating into an improvement in margins despite the increase in labor and logistic costs. As to the balance sheet, the group ended the quarter with a positive financial position of EUR 305.3 million, following the distribution of EUR 104.8 million dividend to shareholders and EUR 326.8 million of net absorption in relation to the closing of the business combination between La Marzocco and Eversys. The fourth, free cash flow before dividends and acquisitions amounted to EUR 425.2 million in the 12 months and EUR 74.3 million in the quarter, thanks to significant contribution from current operations. To sum up, over the last few quarters, we've been able to successfully capitalize on structural coffee market growth in both household and professional segments as well as to meet consumers' new needs in nutrition and food preparation segment, focusing on healthy food and cooking and fast and user-friendly kitchen appliances. This allowed the group to go back to a medium-term growth path consistent with its potential. We believe the general outlook for our core products and market remains positive, notwithstanding than certainly characterize the current macroeconomic scenario. The consolidation of La Marzocco, the continuation of the upward trend home coffee and the stabilization of the nutrition business, along with outstanding margin recovery and robust cash flow generation give us confidence in reiterating the guidance for the full year. Therefore, we confirm the forecast of 9% to 11% increase sales for 2024, including the enlargement of the perimeter through the business combination of La Marzocco and Eversys. In terms of margin, the quarterly results reinforce expectation of reaching the upper end of the guidance. which foresees an adjusted EBITDA in the range of EUR 500 million to EUR 530 million for the new perimeter. Now we can open the floor to Q&A. Thank you.
Operator
operator[Operator Instructions] The first question is from Niccolò Storer, Kepler Cheuvreux.
Niccolò Guido Storer
analystI have 2 questions. if I may. The first one is a clarification on food preparation trend in Q2. If I make the math based on your presentation, I calculate that actually the preparation was negative by 1% in Q2. And this contrast basically with what you are saying about further growth. So if you can clarify this. Second one is on margin expectation for the second part of the year if we take your guidance and also the fact that you're expecting to reach the upper end in terms of EBITDA, basically implied margins for the second part of the year are flattish versus the second part of previous year. So I was wondering which kind of dynamics are you seeing on revenues and cost justifying flattish margins? And the last one is on price mix. I saw that price mix was still positive in Q2. Can you please give us more granularity on how much has been priced, how much mixed?
Fabio De’Longhi
executiveYes. Sorry, first question, no. Food preparation was positive in quarter 2 with a plus 2.4% -- sorry, 1.4% growth in quarter 2.
Niccolò Guido Storer
analystOkay. It is the same ForEx because maybe it's a ForEx issue, I do not know maybe...
Fabio De’Longhi
executiveNo, no. So second question is about the margins, margin expectation. Yes, I think that we're very encouraged by profits and margins in quarter 2. As said, we are enjoying higher gross margin, thanks also to the cost saving -- natural cost savings. We are also supporting our commercial initiatives. So we are giving back up partially some of the savings. But we are able to still to maintain a better profitability. I think that we expect the margins to continue to be good also in the second part of the year. It is true that we were just slightly, let's say, added some color around our guidance. We haven't changed our guidance. But we think that the results are coming in and in line or even slightly better than expectations. I think that we have to account that the second part of the year accounts for approximately 70% of the profits. So, therefore, it's a bit too early to improve eventually guidance. I would be a bit prudent on that. Although I think that we feel comfortable that we will continue to maintain positive gross margin in the second half, it is still continue to give something back to the market to boost our shares and our market conditions. The last one is on price/mix and this has been positive again for quarter 2. So the -- can I have this -- yes, sorry, positive price/mix was poised for approximately EUR 3 million in the quarter.
Niccolò Guido Storer
analystAnd price was positive or negative, if I may.
Fabio De’Longhi
executivePrice was slightly negative. I said we got savings and it was a plan to give back some of the savings that we were getting and still improving the overall margins for the group, but supporting our market position and sales.
Operator
operatorThe next question is from Isacco Brambilla with Mediobanca.
Isacco Brambilla
analystOn my side, the first one is on coffee makers division. I was wondering if you can give us a bit more color on the performance of Eversys and if there is any specific difference with the performance of B2C coffee in the quarter or in the semester, as you wish. Second question is on Americas. The segment was negative in the quarter if we exclude La Marzocco. Can you give us a bit more color on performance of coffee makers and food preparation in the region. Last question is on A&P. You mentioned in the speech, A&P expenses substantially in line. Could you give us the figure in absolute terms or as an incidence on sales for the first half would be really helpful for our modeling.
Fabio De’Longhi
executiveOkay, so yes, the performance of Eversys has been negative. It was expected and somehow anticipated is -- let's say, is particularly due to a slowdown in Asia. In last year, we had -- first of all, the first part of the year was still very high comps generally, and particularly in Asia, and we have experienced a negative market, particularly in China. On the contrary, La Marzocco which probably had less buoyant growth during 2023 is holding on and is fairly in line with the 2023 performance, actually has shown even an acceleration in the last quarter. So we confirm that probably is going to be a stabilization year for the professional business in coffee. While we continue to grow with our household coffee division on the back of the success of the fully automatic coffee makers which are the main portion of our business and also the return to growth of Nespresso, which is the second most important product line within the coffee category. With regards to the U.S.A., in particular...
Serafin Nicola
executiveYes. The question was about our Nutrition coffee and comfort...
Fabio De’Longhi
executiveComfort was exited, let's say, totally, we had closed out last year of some inventories, which didn't happen this year. So we still have a negative effect in -- maybe...
Serafin Nicola
executiveI can give a bit of color on this because U.S. -- let's say, North America and U.S. in particular, you are correct that is offsetting the contribution of La Marzocco is negative in the period in the first half but neutralized by the effect of the comfort discontinuation is positive, is 7%, it could be something like 7% positive in the growth that is supported by the growth of both coffee and nutrition. So these factor -- we completely exited. It was the tale of the discontinuation that it was several times mentioned last year...
Fabio De’Longhi
executiveExcluding quarter growth of 7% between Nutrition and coffee.
Serafin Nicola
executiveNutrition and coffee, but is sustained by both categories is steadily growing both Nutribullet in particular, with personal blender and didn't happen this year. So we still have a negative in coffee and didn't happen this year. So we still have a negative, and is ramping up didn't happen this year. So we still have a negative that was a bit weak in the first quarter, it has increased in the second quarter.
Fabio De’Longhi
executiveWith regard to your question on A&P, has been in line in absolute value.
Serafin Nicola
executiveIt's 11.6%.
Fabio De’Longhi
executive11.6%. In line with an absolute...
Serafin Nicola
executiveYes.
Operator
operatorThe next question is from Francesco Brilli with Intermonte.
Francesco Brilli
analystA could of questions from my side. The first one is on current trends in the market. If you can share with us what you are seeing the latest weeks for in July by region, if I may ask. And if you can also share with us the level of competition on specific product segments. And the second one is on working capital. If you can shed a little bit of color on that, if it's something the trend of the first half of 2024 is something specific for the second quarter or -- and can be sustainable also for the rest of the year? And third one, if I may, if you can just give us a little bit more color on the accretion from La Marzocco on the -- on gross margin. If you can just add some detail on that.
Fabio De’Longhi
executiveYes. So this question, we expect a positive July -- what we -- July is coming in, in line with the expectation and would be a positive month. So far, market is continuing at a similar quarter.
Serafin Nicola
executiveDespite still comfort negative...
Fabio De’Longhi
executiveWe see negative contribution of air conditioning. Competition is fierce, of course, provided the market is a tough year overall, but we don't see any change in aggressivity of competition. So we see competition is more or less the same. With regard to working capital, we have a working capital development, which is in line with our, let's say, objectives. We're going to have a higher inventory level during the year compared to last year. Yes, we said we're going to be slightly higher. But again, we said also that we will probably make sure that we'll be -- product available to sustain the market growth potential and opportunity we have. So this will happen, but the inventory that will be in line with our usual seasonality and usual trends. With regard to La Marzocco. La Marzocco is not -- in terms of gross margin, is not higher. And it is for sure is delivering a higher EBITDA, that's for sure. But in terms of gross margin it's fairly in line with the group average.
Operator
operatorNext question is from Zarrouk Hela with ODDO BHF.
Hela Zarrouk
analystI have 2 follow-up questions, please. So the first one is on the comfort segment. Could you please remind us the part of this comfort segment alone in your consolidated sales and your expectation on this segment, how to develop over the second half of the year? And my second question is on the project that you have with Starbucks regarding the development of the coffee machine for cold brew. So could you please make an update on the development of this project? During the Q1 call, you mentioned that the test phase should be launched in Q4 and then roll out fully in 2025. Is this still relevant?
Fabio De’Longhi
executiveThe first question, Comfort, we expect to continue, let's say, having a negative impact on comfort also in the second part of the year. If in the first half has been around...
Serafin Nicola
executiveThe business is 4% to 5% of our business...
Fabio De’Longhi
executiveNo, I want to say, we are in a negative 25% now. We think that in the second part of the year, we can have an additional maybe EUR 5 million to EUR 10 million of decline in the segment but will be diluted on sales of approximately EUR 1.6 million, EUR 1.8 million for the second half. So it's going to be very minimal in the -- despite we expected negative impact that would be very minimal now. We expect maybe for the EUR 5 million to EUR 10 million decline in the second half. The weight of comforter...
Serafin Nicola
executiveIn our business is being 4% to 5%...
Fabio De’Longhi
executiveIt's 4% to 5% on total business now. With regard to Starbucks, yes, we make that we are in modifying, let's say, the products according to the latest request. The goal was to get started in the quarter 3 -- sorry, quarter 4 of 2024 with 400 units. Probably would be a slight delay. It is possible that won't happen in quarter 4, maybe in the first quarter '25, but this is a minimum -- a minor change in the plan is due to this new modifications that were required. But -- the said project is still on track, and we expect now to kick in with a delivery in quarter 1 '25.
Operator
operatorThe next question is from Natasha Brilliant with UBS.
Natasha Brilliant
analyst3 questions for me, please. Just to come back on the guidance for La Marzocco. I think previously you said it should deliver around EUR 200 million of sales for the full year. I know there's not any huge seasonality. So if we take what you did in Q2 and assume that you can do the same in Q3 and Q4 and then adding the Q1 contribution, I think it gets to more like EUR 220 million. So I guess the question is, is that achievable? And against that, does that mean a slightly softer outlook for the rest of the business just in the context of your revenue guidance? And second question is just more broadly on the consumer backdrop. You've said that July is okay. You obviously reiterated the guidance, but if this sort of volatility and softness within the consumer continues, how should we think about your business and consumer spending patterns more broadly? And when you look back to periods of consumer softness, obviously, ex-COVID, that how typically would you expect your products to perform? And then similarly, just lastly on the B2B side, we're seeing coffee prices continue to rise, coffee shop margins potentially getting squeezed? Are you noticing any changes in behavior from customers on the professional side?
Fabio De’Longhi
executiveOkay. About the guidance, no, we feel comfortable with the guidance. Actually, we think that with our quarter 2 now we are in a better position to achieve the full year guidance. We didn't feel it was timely to revise upwards our guidance. As I said, the second half of the year is so meaningful. So -- but again, we confirm it and also La Marzocco is in line with our original plan. So we confirm the guidance, not for the group but also for La Marzocco. With regards to the consumer potential backdrop, I think that from historical standpoint, the long has been quite anti-cyclical company and products. We tend to see that in a difficult cycle, families tend to postpone major family investments. Often they don't buy home or new apartments. They don't renovate fully home or apartment, they by less new cars. But they still -- they go less -- they travel less and they go less to restaurants and they cook more at home and make more coffee at home. So we think that besides the secular trend that we are experiencing Nespresso coffee maker in particular, we don't think that the new scenario, although is a more complex scenario with more like inflation and pressure on families and weaker economies, we think it's not necessarily a bad environment for De'Longhi and we tend to outperform other industries. And in this perspective, we are confirming our marketing plans for the second part of the year, we feel comfortable because margins are coming in strong. Again, if market should become more difficult and weak, we have a lot of room to revise downwards our marketing investments to be aligned with the needs and requirements. But at the same time, we feel that we have such a strong P&L, and we have such a strong balance sheet that probably makes sense also in tough times to take advantage of the opportunity that is may be offered by the fact that competition is getting weaker. And they may be pull out investments. And we have a solid position, good products, good market shares, and we can probably capitalize on a more difficult year in China. So we feel that we're in a good position to take either way -- either route. If necessary, we can reduce the investment. But I feel that given the financial means, the financial structure we have, the success of our products, the profitability of the group, I think it would be a good opportunity, maybe in a tough market, to continue to invest and take share to competition. The point is on professional, I have to say that we are experiencing maybe different trends in different geographies. I think that La Marzocco is performing quite well everywhere with the exception of professional in China. Actually, La Marzocco is doing fairly well in the household, let's say, the B2C in China, which is partially offsetting in the weakness in China of the professional business. Eversys being fully exposed to just a professional and B2B products is suffering more in Asia and in China La Marzocco, probably is becoming slightly more competitive, more price pressure. But excluding China, I would say that the other markets are not -- we are not witnessing the same trends and the same weakness. La Marzocco is growing nicely, and Eversys is more stable. Actually we think the key markets, United States, and U.K. and Ireland, but as well as the North East now or some other markets, we see a fairly stable development.
Operator
operatorThe next question is from Alessandro Cecchini with Equita.
Alessandro Cecchini
analystI have some questions. The first one, actually it's your -- if you can share your outlook, your business momentum in the U.S. in the coffee business. You stated about a positive second quarter and during the conference call, you stated about very interesting plans for Nespresso in the second half. So just to better understand what kind of market are you expecting in coffee for U.S.? And maybe in terms of -- you can elaborate a little bit more in terms of competition for the U.S. market. My second question is that about, you stated gaining market share in coffee business in the second quarter. So if you can elaborate a little bit more on where, in particular, and if you see this kind of increase in market share to continue and why actually maybe new products, et cetera. Then my third question was about the price/mix. I was not actually expecting price/mix to be so positive in the second quarter. The last time you stated about pricing to be relatively better in the second half versus first half given different phase out. So we do expect steel price/mix to be positive in the second half. So these are my questions.
Fabio De’Longhi
executiveOkay. The answer you ask in coffee. Again, probably, I mean, our guess or our understanding of the market development post first quarter results was correct. I mean, the weakness that we're experiencing in term of sales was due to high inventory levels at the end of '23. I think that the markets have developed nicely in the past 6 months. And we saw already in quarter 2 as we were hoping a pickup in the coffee -- in our coffee sales -- coffee machine sales in first half and in particular in the second quarter. So I would say that, that means in line with our expectations. In particular, we are very pleased that Nespresso is still a very meaningful portion of our business in North America, and we are happy to see that there's been a recovery in the market and the pickup and now that inventory levels have stabilized selling is in line with our plans.
Serafin Nicola
executiveThe weak currencies of first quarter were more at a selling level -- sell out level.
Fabio De’Longhi
executiveSo what we are seeing in the U.S. is that, yes, the positive development of Nespresso market, selling the positive area. With regards to the market shares -- market shares in coffee, we monitor the 40 plus markets. In the first half, we monitor 35 markets. In the 35 markets, our shares are up. Maybe, Nicola, you want to comment on, which are they -- let's say, the best performing...
Serafin Nicola
executiveWe are up in almost 30 of the 36 markets. So overall, definitely, we had a significant uplift in some markets. This is something that is more something to maintain that push further. Definitely, we got benefit from product launches. The past 12 to 18 months has been significant in terms of novelties and novelties are coming also. We have products that are planned also for this year. And this is something that has allowed us to have this benefit, in particular in terms of innovation that we brought from Rivelia to [indiscernible] product explored that is a blockbuster in the market in this moment.
Fabio De’Longhi
executiveThe last question is on price/mix. You said you were not expecting such a good performance in quarter 2. I think that the weakness of comfort, which is offset by growth in coffee and also Nutribullet and nutritional products is helping on the mix side. On the price, we are giving back some pricing that we increased last year, on the back half also the savings we have on the cost of goods sold. But we'll be done in a way to be commercially effective to win shares to be well positioned in the market. But still allowing the group to improve its profitability over the next 6 months. So we are not on a competition pressure, we are more in a phase of optimizing our commercial strategy to fully capitalize on the opportunity in the market.
Alessandro Cecchini
analystOkay. If I may -- last question about your, I mean, outlook for the professional business that you see, I mean, stable year-on-year. You stated about a stable trend for La Marzocco. So therefore, calculating is very simple, but -- I mean, after a negative first half for Eversys, you expect maybe due to either comparison to recap a little bit the grand loss in the first half for Eversys or I misunderstood something.
Fabio De’Longhi
executiveNo, No. La Marzocco will be flattish. We are encouraged by the short-term trend of La Marzocco. So we feel confident about being in line with last year. On the contrary, we think that the weakness at averages will continue in the second half. And so the goal is to go back to growth in 2025. Particularly -- in Asia, in particular, I would mention China and some high levels -- or inventory levels in certain European distributors.
Operator
operatorNext question is from Andrea Bonfa with Banca Akros.
Andrea Bonfa
analystI got a couple of questions. One is related to the evolution of the gross margin in Q2. There is a clear acceleration in Q2 versus Q1. 240 basis points from 40 basis points. So if you can elaborate on that. You already commented that La Marzocco has got more or less gross margin in line with the group. So if you -- I was wondering why this performance? And the second one is, if it's possible to have a breakdown of the coffee segment between consumer and professional.
Fabio De’Longhi
executiveOkay. The gross margin are not dissimilar. The cost structure for the 2 companies is very different. I mean usually consumer companies have to overinvest compared to professional or B2B companies in marketing initiatives, commercial initiatives, sales structures and some initiatives to support sales. While the B2B businesses are pretty lean. So the margins -- the gross margins, which are similar, are then translating in a different profitability and La Marzocco for the group is a record profitability, for the group is the highest profitability group. I don't know if I answered fully the question. If so, I can maybe move to the second question. So the second question is about the breakdown between professional and consumer sales. Yes. What we said professional business is approximately EUR 400 million in sales for the group, on a full year basis while in household is about EUR 2 billion in coffee. La Marzocco is about 2/3 of the professional business.
Andrea Bonfa
analystGreat. But I was wondering if it's possible to have the combined H1 '24, let's say, breakdown between professional and consumer. So the professional overseas and La Marzocco combined at the end of the day.
Operator
operator[Operator Instructions]
Fabio De’Longhi
executiveSorry, the question is what is the total turnover for our professional division for on a yearly basis.
Andrea Bonfa
analystAnd on the semester?
Fabio De’Longhi
executiveOn the semester, we have a data consolidating only 4 months of La Marzocco. Okay. So we can quickly calculate it if you hold on a second. Okay. Total professional for the first half has been around EUR 150 million.
Operator
operatorThe next question is from Fraser Donlon with Berenberg.
Fraser Donlon
analystI just had 1 question. I wondered if you could maybe comment on the sellout of your kind of key categories around Prime Day and if there's any kind of concerns or positive takeaways with respect to stocks and so on in Europe or elsewhere post that event.
Fabio De’Longhi
executiveNicola, you want to take this?
Serafin Nicola
executiveIn general, we got positive outlook of the results of Prime Day. Let's say, that in the specific promotional period beyond well above the average growth. So promotional time, it's becoming relevant. So more than the average growth that we had in the quarter. And the retailer are in this moment with normalized stock level. So we do not have -- that's why the outlook and the trend also for July has been good, and we have a positive outlook for the next month.
Operator
operatorThe next question is from Luca Bacoccoli with Intesa Sanpaolo.
Luca Bacoccoli
analystI have 3 questions from my side. The first one is a follow-up on the guidance. So basically, if I understood correctly, La Marzocco performing in line with what you were expecting a few months ago. No big surprise on the top line evolution, while it seems that the more optimistic outlook on the EBITDA is coming from the cost side. So I was wondering if you can elaborate a little bit more on this? What are the drivers behind the greater savings that you are achieving because recent statistics, for example, on logistics suggesting further spike on the freight costs. And so would be -- have to understand different components on the cost base. The second one is on the ironing business, which is still performing very well from several quarters. So how should we expect this business evolving in the coming quarters? Is there are some new products, which are very appealing to the market some new product innovations, so how do you explain the strong performance of the ironing system? And finally, on La Marzocco, okay, we understood that the cost structure is basically different below the gross margin because of the A&P. So can you give us an idea of the EBITDA margin in the first semester or if you want, in absolute terms, the contribution of La Marzocco to the overall consolidated performance, please.
Serafin Nicola
executiveGoing on the cost side, definitely for the time being, we see this increase of cost on logistic. That is something that we are strictly monitoring and managing that is, by the way, on top of the extra labor cost that we already expected. For the time being, also in quarter 2, the benefit on the industrial costs has been more than offsetting this extra cost that we are getting. So we have a positive -- still a positive outlook in terms of cost -- overall cost also for the coming quarter. Even -- it was even more positive this offset in the first quarter. So it's overall well position for the odds, and we have still a positive outlook. On ironing, obviously, the category is still small to us because it's a few percentage of the business is something between 3%, 4% of our business. But at this point of time, the fastest-growing. So it is something that we are investing on. We have a completely new range of products, both in ironing systems and steam station and in irons. We have new launches to come also with significant innovations. And this is a good add-on in terms of growth. Obviously, that's still a limited impact despite this fast growing because of the total impact -- the impact on the total business.
Fabio De’Longhi
executiveWith La Marzocco, well, the profitability -- is in line with the profitability, let's say, we made acquisition upon last year. So it's above 20%. Profitability is coming in, in line with -- last year in line with our expectations. So yes, I think it is...
Luca Bacoccoli
analystSo in the range of 23%, 24%, which was the 23%...
Fabio De’Longhi
executiveOkay, it was around 25%, yes, more or less.
Operator
operatorAt De'Longhi, gentlemen, there are no more questions registered at this time.
Fabio De’Longhi
executiveSo thank you. Thank you all for attending the De'Longhi First Half 2024 Conference Call.
Operator
operatorLadies and gentlemen, thank you for joining. The conference is now over. You may disconnect your telephones.
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