Digikore Studios Limited (DIGIKORE) Earnings Call Transcript & Summary

Good morning, and thank you, everyone, for joining us today at this road show where we will witness India's first AI music creation platform by Digikore Studios Limited. It's my pleasure to introduce the driving force behind this innovation, Mr. Abhishek, sir, the Managing Director at Digikore Studios Limited. With over 24 years of experience in films and TV production, he is a true leader and visionary. He holds a post graduate diploma in the business entrepreneurship and management and has a strong background in a business strategy, marketing and operations. His ability to think differently and solve problems has made him pioneer in blending technology and creativity. Today, Digikore Studios will also showcase a live demo of this revolutionary platform, giving you a glimpse of its game-changing capabilities. And now I hand over the stage to Mr. Abhishek, sir. Over to you, sir. Thank you.

Thank you, and welcome, everyone, to something awesome you're going to see today. So Digikore as you all know, is a technology-first visual effects and post-production and production company. We believe that innovation and technology and people who are actually leading in innovation and technology are going to be the winners of the future. Companies that are following traditional norms of business will be left behind sooner or later, and that is why we have heavily invested in R&D. Well, what that has got us to, that has got us to creating India's first AI-generated music platform. This is an opportunity like no other. Music is a large industry, part of the entertainment industry. And not only part of the entertainment industry, what is also very big in music today is what we call as AI user-generated content, so AIGC, AI-generated content, which is millions of individuals all over the world who are posting content on TikTok, YouTube, Instagram and all of these platforms, and they all add music to their stories, to their videos that they upload out there. So what we are trying to do is we are disrupting. We're actually disrupting multibillion-dollar industry to this platform. The music industry will never be the same again. Once you see this, and what I'm going to show you is actually going to make you believe what I'm saying because we are not talking here. We actually created it. I'm showing you a live demo. We were planning to launch this platform by today or tomorrow, but yes, we had a DDoS attack on our website 2 days ago. So we're just working on some nuts and bolts to tighten up the security. Also, the payment gateway which needs that to be done. So I'm assuming it's going to take us maybe a week, 10 days to get this platform up and running. In the meanwhile, what the model -- our business model for this platform is twofold. One is as a master distributor where we are creating franchises of our platform. We've already received over 40 franchise inquiries. Each of them ready to invest INR 10 lakhs in the platform. And second is obviously direct to retail, which is B2C. And our direct-to-retail market is 800-plus crores people worldwide. You can imagine the sheer volume that this platform has. Technology is changing the way for every industry, and it is -- we are among the leaders in the world to change it for music. Without me wasting much time, I'm going to now take you and show you something you've never seen before. And then we can speak more about the possibilities and what are the opportunities of the platform because once you see it, you'll be in a better position to also understand what this is about. I'm going to quickly share my screen and take you to the platform. I'm assuming my screen is visible?

Yes, sir.

Great. There you go. The platform is called imadeasong.com. The whole idea is to change the way people are into personalized gifting -- personalized gifts. When you -- there are so many times when you want to give a message to somebody. It could be your mother, your father, your children, your loved ones, your girlfriend. You want to propose to someone. You want to say thank you to your friends. It's been very difficult to put it in words. But now what we say is, say it with a song. And it just changes the whole emotions and the message that you want to get across to those people. So it's simple, create a song for any occasion or celebration in under 5 minutes. We say 5 minutes, but it actually takes less than a minute once you get used to the platform or probably 30 seconds, you can actually create that. We've tried to create a very international looking and international feel website so that people from all over the world are able to use the platform, create songs for birthday celebrations, weddings and mother's day, loved ones, anything. Anything you can create a song. And the beauty is we have been able to crack languages. We can create songs in any language in the world. And especially in India, we are able to create songs in Hindi, Gujarati, Tamil, Telugu, Malayalam, Oriya, English, obviously and any language. So that opens up a huge market for us because India is a language-driven market, and we didn't want to do something which is just English, which is very easy. Simple plans that we have. You can create up to 4 songs for free. People want -- we want people to come to the platform, create their song. We want them to listen to what they have created before they actually pay for it. We don't want to take people's money and then tell them, hey, now if you didn't like the song, bad luck. We want to be fair to people so that you can -- anybody can create -- once we launch, anybody can create an account for free, no credit card required. Log in, create your 4 free songs, listen to them, and if you want to download any of them, then you are -- then you have to take a plan which starts at INR 399 and you can create 10 songs, which is less than INR 40 a song. It is one of the cheapest and most effective gifting -- gifts that you can give to anybody. In the free song thing. Yes, we understand that India works in jugaad. Anybody can probably create a song and they can record it on their mobile and they don't need us, no. We have stock out there as well. So where were song is created in the free song there, after every 10 or 15 seconds, there will be, this song was created on imadeasong.com. So obviously, nobody wants to give that song to someone else, and they have to pay for it to purchase it. So we're taking certain checks to ensure that there is no piracy or there is no unfair use of a platform. And anybody who wants to use our platform and with giving due respect to all the hard work that has gone in, they need to pay. And payment is very little. It's INR 399 for 10 songs and then you have various plans going up to 3,999 for 100 songs. We did not want to keep the subscription base because people in India in general fear subscription. The minute you talk subscription, they think [Foreign Language]. So keeping the Indians in mind, we've got 10 songs, 1-month validity, 20 songs, 3, 2 months validity, 50 songs, 3 months validity and 100 songs, 6 months validity. We've kept it validity based, so people don't need to fear that their credit card or debit card or GPay will be charged again. So we don't have any angry customers at the end of it. Now starts the magic. Let me just sign in, and I want to sign the demo account that we've created. I've always believed everything in the world starts with [Foreign Language]. We all have high levels of emotions and feelings towards our mothers. And so I'm going to start this demo with a song dedicated to a mother. So let's say, I'm going to create a slow song in Hindi, okay, because yes, I think Hindi is one of the things. So obviously, we have thank you mother. We have -- and I'm going to explain this, actually yes, so to make it simple, songs are created on prompting. What we realize is that the average person does not understand how to prompt well. So we made it now so simple that a 3-year-old child can come out here. We've made drop-downs for everything that they can choose, the style of music that they want, so like I'm choosing a slow song. I think you can choose -- we've put few languages, right now we're adding more languages, by the time we launch, we'll have around 7, 8 more languages. I'm choosing Hindi. I want the song in Hindi. So if we look at the various occasions we have right now out there, we have wedding, anniversary birthday, proposal. Thank you. Thank you, mother. Thank you, father. Thank you, son. Thank you, daughter. Thank you, boss, thank you, teacher and express love. You can express love to anyone. So we're going to now first one that we create, like I said, thank you, mother because that is, I think everything starts from there. Mother, obviously, it has to be heartfelt emotions. So I'm going to put an emotion of heartfelt out here. And let's just say female voice because, again, male is easy to create. Female voice is not difficult, but we've crack that. And once we click -- once I click this button, in 30 seconds, AI is going to generate magic for you. What you're going to see is a Bollywood level song created in AI, no human intervention, and you will not believe when you hear the song. [Presentation]

There is no such track like this in the world. The lyrics have been created completely using our proprietary AI platform. The voice, the vocals, the musical instruments, everything has been created using our proprietary AI platform. This is nothing short of magic. Let's again create another song. Let's try Gujarati because there could be lot of -- are there any Gujarati in the house, I don't know but yes, there aren't, well, you might just enjoy the music rather than listen to lyrics. So Gujarati, okay, let's do birthday. Again because that's going to be another very important occasion. Let's change the instrument. Let's make it little more drums, bass and joyful because it's a birthday, obviously. And yes, let's try male voice this time. There you go. Gujarati lyrics, Gujarati song, created by an Indian company using AI. [Presentation]

So did you realize that the song is completely different, the tune is completely different and yet extremely catchy. I'm going to show you one more song. Let's try English for a change. Let's create it for a wedding, maybe -- sorry, let's create it -- okay, let’s see a slow song, let's create a fast song rather than we had 2 slow songs. We're going to create that in English. We are going to go into wedding. Let's try -- okay, let's try flute. You can keep making any changes. By the way, whatever you choose out here, it's going to make a song based on that. It's not going to -- obviously, wedding here is a little bit joyful. We don't want that to be sad. And let's try male voice again. There you go. Any permutations, any combinations you give, any mood that you give is going to give you a song in that. 30 seconds. It takes 30 seconds to create the song, to write the lyrics and create the song. Let's see what this is. [Presentation]

The last one I'm going to show you is, we are base in -- I'm based in Pune. So obviously, Marathi is very important. A large portion of our user going to be Maharashtrian, I'm assuming because Maharashtrian love to convey their love and feelings to everyone. So again, I'm going to create now a slow song in Marathi. Let's do, let's do birthday. Let's so birthday, let's change the new instrument into something which we've not done. Probably, we're going to do piano. Okay, let's make it birthday for somebody that you want to make sentimental and let's make this a female voice. There are other few additions. Once I'm done with the demo, I'm going to speak about that as well to make it, how do I make this more personalized. [Presentation]

All right. So enough of the demo side of it. So what do we do? Once we create the song and Phase I once we launch, we're going to let people not only create this song, but once you've create the song, let's say, you've created a birthday song for someone, you upload 10 images or 8 to 10 images or 15 images or however many images you want of the person alone, whose got birthday it is, or you along with them. And we merged that whole thing into a video. So we give you the song with a slide show of those images, make a video, which you can share to that person. We're going to bring a lot of tears, a lot of joy, a lot of happiness, a lot of warmth and spreading a lot of love through this platform. That is Phase 1. Phase 2 is you will be able to upload image of yourself if you want to propose this to someone just a static image, and you will be singing the song with your lip movements. Do you want to make a proposal song for someone, it will be you who will be doing it. And Phase 3 is taking this to the next level, which hopefully by December, end of mid-January launch, where you will be, we will make you speak 1 minute of text, we will train your voice. That takes around 3 hours to train it. Your voice is then in your dashboard. Whatever songs you create, 95% match to your voice, it's actually as if you have sung the song. And that is going to be a game changer as well. So what you've seen out here friends is something unique. I'm sure you've never seen something like this before. Me, I'm very excited. The world is our market. Our plans are not very expensive. We don't even know what numbers they are going to do because when somebody in the team says, sir, we're going to get 1 lakh download, somebody says, it's going to get 1 crore download. So I said, let it just happen because those numbers suddenly seem very big. Yes, I do hope we get 1 crore downloads and 1 crore viewers. Our platform is currently able to handle 25 lakh music songs a day currently. That is where we are. And I hope we need to increase that limit because then that is going to be crazy for the company. But as on today, our server, we are on very secure AWS servers. We are able to handle 25 lakhs songs generations a day currently. We are very excited, and I hope you are too. So I'm open to any questions now. I see your hand up already of Mr. [ Praharsh Rai ] and [ Shikhar Mundra ]. Actually, lots of hand coming up, yes. So Q&A team, if you want to moderate the Q&A?

Yes, Mr. Praharsh sir, please go ahead with your question.

Sir, congratulations on a great product. A very good demonstration. Sir, I just had a simple question. So if 2 different users create a sign in, and they choose the exact same category to download the song, will they have the same song or 2 different songs?

So I'll tell you what -- I'll tell you how AI works. AI is a baby, right? Now we can -- AI cannot think beyond what we fed that baby. As we continue to feed the baby, the number of variations for that 1 song will start getting multifold. Right now, we are not at too many numbers of variations. So today, as an example, hypothetically, if 1 lakh people across India or across the world give exactly the same prompt, there is a good chance they may get the similar output, they may get. As we progress and within the next 3 to 4 months because we are feeding and we are training our models, AI is about model training. And that's a crazy resource, high resource utilization job. We are using literally supercomputers at our end and online and various platforms to just train these models and create various -- because you can imagine, I want to create, let's say, 1 lakh versions of 1 song, the amount of training you have to do to that AI. As we progress, the probability will reduce, but yes, over the next month or 2, there is a possibility that some people may have the same song. But in our terms and conditions, we clearly mentioned this is not for commercial use currently. You cannot take our song and put it up on YouTube an monetize it and all of that. This is for personalized. We talk about -- our songs are for personalized gifting. You are going to send this to your mother or father or girlfriend or wife or whomever you want. Initially, in the first 3 to 4 months, there could be chance that 2 people have the same song.

And second thing, how much money do you think you are going to spend over advertising this new product? Any estimate or any budgets you've already created? And what are the platforms you're going to advertise it?

We are starting this platform with a one-of-a-kind unique viral campaign, which will start off probably on the 8th or 10th of December. It is a good chance that campaign may become extremely, extremely viral and well, we may have a few lakh visitors coming on our website automatically, even if we don't, we've already set up back-end campaigns already on marketing on primarily Google, Facebook, Instagram. We have a very robust digital marketing team. We are doing metrics of ROAS, which is revenue on ad spend, ROI, lifetime value of customer and all these metrics. And so basically, a healthy ROAS for any advertising campaign is around INR 4 to INR 5 at least for every INR 1 that I spend I should INR 4 to INR 5 of revenue from that. Because of the platform and because of its genuinity that we have, our digital marketing team believes that we can hit an ROAS of INR 10 very easily on this, which is completely amazing.

And sir, what amounts and you didn't mention any amount?

Well, that's something which I cannot talk about right now, unfortunately. It's healthy, but yes, I cannot talk about that right now.

Next is Mr. Shikhar Mundra.

Congratulations, you have developed a wonderful software. So one thing I wanted to know, is it possible to edit the song once it's made, like is it possible to make it more customized, like maybe put the name of the person to whom we are wishing something like that?

I'm sorry, I forgot about that. But yes, by mid-January, that will also be possible where you will be able to add the name of the person as well, not currently. Right now, we are launching this in its form. And by mid-January or in January latest, you will be able to actually mentioned the person's name. So you can say happy Birthday, Shikhar and the song will mention your name Shikhar in that. But that's going to take us a month, 1.5 months because the model training for that is going on.

And when do we plan to launch this commercializing?

We're targeting anywhere between 8th to 10th December. 2 weeks from now.

8th to 10th December, right? and what are the economics right now of making a song? How much will you be charging the customers?

I just showed you the plans, right? So we have a INR 399 -- the starting plan is INR 399 per 10 songs, and then you have -- just one minute. I just going to see the plans myself.

And there is no time validity. I mean, if once I purchased for 10 songs.

No, no. So the 10 songs is 1-month validity. We have a 20-song pack, which is INR 749, which has a 2-month validity. We have a 50-song pack of INR 1,799, which has a 3-month validity and we have 100 songs pack of INR 3,999, which has a 6-month validity. See, we have to keep a validity, right? Otherwise, that customer will just spend INR 399 and for the rest of the life, we will -- see the whole idea about any campaign, any advertising is lifetime value. When a customer uses a service, we should be able to get repeat revenue from the customer. That is very important. And when a customer has unlimited validity. Anything in the world today, if you take even a mobile plan it has validity. Forget mobile plan, if you take even a points of mileage program, it has a validity of points expire. So nothing can be lifetime now.

And how much have you spent...

I'm sorry?

Sorry. Go ahead.

No, no, no. I'm sorry. You were asking a question.

How much have you spent in developing the software?

That we'll be announcing in our next results, not right now. This is the platform really for the demo, and that is a question which needs to be answered in a proper platform.

Got it. And can you explain again the part where you're saying about training your own voice and the song will be generated in the voice of the person.

Yes. So Shikhar, let's say, you created a song. You created a song, you put a male voice and you like the song. So what you have to do onetime is that there will be a 1-minute audio script that we will put up on the platform. You will just, on your phone or on your computer or wherever, any basic -- you don't need to go to a professional recording studio for that. Any device that you have, you will read the script in your normal voice tone as you would. We are then taking your voice, training your voice, training your voice model that will take us around 3 to 4 hours. That's a onetime fee that we take. And once that is there, kept -- fed into your account and kept into your account. Every time you create a song, you can choose whatever song you like and then say, okay, make this in my voice now and you will actually get that song, music and everything but your voice, as if you are the singer. Another amazing application that we've actually -- we've been doing some market feedback a lot, we've being doing market feedback. So certain applications, we never thought off. And a lot of people are -- thousands and thousands of people are [indiscernible] and musicians -- Shikhar, you are breaking.

Got it. And one last question. So if let's say, if I generate a song putting in certain parameters, then let's say the next day, I generate the song putting in the same parameters, will a different song be created?

A completely different song with completely different lyrics because that is what AI is about. It's not in our control.

Mr. [ Pradeep Agarwal ].

Sir, first question is that your -- basically, this platform is mobile app or the website link or...

It's currently our website. Mobile app, we are in the process of launching. We will launch the mobile app within 2 to 3 weeks of launching the website.

Within December?

Yes, within December. Yes, within December.

So your, basically, customers or users are the normal layman persons or some companies or who are the users?

Pradeep-ji, any living person in the world is a customer for our platform. Today, you want to dedicate a song to your children or your mother or father a wife or a boss or teacher, anybody, right? Everybody has relationships in the world.

But why will I purchase basically, let's say, 20-song pack or 50-song pack? Why will I purchase, let's say, you have to do 1 song or 2 songs.

You'll purchase the 10-song pack. That's fine. No problem. The 50-song pack and 100-song pack is I tell you, as an example. So one of the very large markets and because of the feedback that we got, there are lakhs of musicians across India. So -- I didn't speak about stem separation part about that platform. What you can do is once you generate this music, now this music is not copyrighted by anyone because there is no Tips or T-Series or anyone who owns this music, it is generated by our AI platform. So nobody can say that, I want copyright on this music. So let's say you're a singer in a band and you want to start creating your own -- what you will be doing so far. You've been actually creating covers, what we call covers [Foreign Language]. Now what you can do is you can create a song out here by stem separation on the platform itself. You can separate out the vocals out of the song that's been created, and you can sing it out yourself and that becomes your original song. Imagine the lakhs of singers across the world will now be able to create original songs of their own within -- because the biggest problem for them is creating lyrics and write and composing the music. We are doing this for them. All they do -- now need to do is sing it out. Not only that, even, let's say, people who are into -- let's say, DJs. DJs have a huge restriction on paying Bollywood songs at night clubs. Now they can compose their own music. They can play their own songs. So even the professionals -- so the larger packs are mainly for professionals. For individuals, it is a small pack of INR 399.

So for individual, you should keep it almost free so that you need to basically earn from the advertising when you are basically...

There is no advertising. There is no advertising, Pradeep-ji.

No, on the app, basically, generally, the advertisement, basically, where the revenue basically people earn.

Well, that's a model people could think. But yes, we prefer the model of -- if you're creating something, you should pay for it, if you are going to...

Maybe for the professional, but not for the layman users then.

I do think and we do think as a business that there is going to be tremendous traction. In fact, I created a song for someone in my office, her sister was getting married, and she said, okay, now let's create this song. And I created the song and she's not somebody very senior, mid-level, her sister was getting married. So I created a song, wedding song for her. I said, how much would you pay for this? She said how much do you want? I said, INR 1,000. She said, give it to me now. I said, I just want to test the pricing. People once, you create a song for somebody's special and they like that song, they will pay anything. But we've kept at INR 399 because we don't want to loot people. I think INR 399 is a fair price, INR 40 per song. We have song generation costs. We've had cost to build this platform.

No, no, of course. Cost is there, revenue needs to be earn, of course, as a company but yes.

Yes. We have investors who we want to make happy with the revenue that we earn.

Yes. But the only thing is that whether to earn from advertisement or the direct payment.

No, advertisements is something which is traffic based, and there are too many complications in that. And we believe a service, which is going to benefit the user, they should pay for it. It is as simple as that. Anything free in the world has no value. Unless you don't put your money up to it, you have no value for the service.

Okay. So what if you start from the smaller amount and later, you increase after 6 months or something, like the other Reliance Jio does or other people does?

I think INR 399 after a lot of market research, we have come to the price point of INR 399. And for 10 songs, I think it's -- we all think in the company, it's a pretty fair price of INR 399 for 10 songs. Because at the end of the day, it's INR 40 a song, and based on our costs and all that we have that, I think that's a very fair price.

So can I basically enter, let's say, some instances, previous instances, which I have, let's say, from my friend. Let's say sister example you gave, sisters married. So let's say she would have so many incidents in her life, which she wants to have in the song.

That you will be able to do once we launch the version where you are able to add the name because there apart from Dropbox, you will be able to prompt it yourself. So instead of just choosing the parameters like Hindi or Bollywood and like Dropbox, out there, you will then be able to add a prompt, create the song from your prompt. So let's say, your sisters name is Manisha. You can actually say, create a Hindi song in Manisha for her wedding, wishing her all the best. We've had some great moments together. I remember the time in Lonavala we spent together and we have so much fun. You can actually create that into prompt and that is when we launch with the name feature, whatever way you can prompt it out. And then you will be able to add emotional moments or celebratory moments you've had with the person as well, and that will be then included in the lyrics also.

Okay. How is it different from ChatGPT? Let's say, can't I use the ChatGPT to generate the same song?

No, you can't. ChatGPT does not generate song. You can try it now.

Okay. I have not tried, but I was just thinking you. So have you...

ChatGPT is only text. It can give you answers. We are the first platform in India who can generate a song and nobody else is there. You can try out any of the platform in India, there's nobody else.

So have you used some open source model or how have you trained your model, basically using the songs only? Or basically, how have you started the technology building.

[Foreign Language] As it is proprietary information.

So means, you have the big technology team now or how is it?

Well, our technology team is fully in-house, completely in-house. We have R&D team, we have AI coders, ML coders, everything. So this whole thing has been built in-house. There's no outside, it's secured.

So there are so many companies in the AI in the world right now basically being there? So why is that your, basically, this platform is unique? Or basically, this is the technology basically which is unique in a way?

See, we are the first to create it. That's why we are unique. There will be 10, 20, 30 more, but the market is 800 crore people each creating -- if I were to even assume 10 songs a year that 8,000 crores songs to be created potentially, when there's scope for 100, 200 more players in this. So we are the first, that we'll enjoy the first-mover advantage at least until somebody else comes up with it. This is not something which nobody -- others can't create. There's nothing that we are -- nobody apart from Digikore can create this. We thought about this first, we created this first, and we will enjoy the first-mover advantage.

Is there a chance of copyright violation, let's say, because the songs which you have used for the training, they will be normal song only.

No copyright violation. Our models have been trained in such a way that there is no copyright. You will not find the same -- see the tune, it's subjective. Even within Bollywood you will find 2 songs that sound similar, but that does not mean [Foreign Language]. How many tunes can you come out with? How many different lyrics can you come up with? There's always going to be something which is not taken from there. But by default, it has gone in there. So when you want to create love song, you can't have like 100 billion versions of a love song. There are only so many versions you can create. Even if in Bollywood creates or Hollywood creates, you will always find songs, [Foreign Language] feels like that, but that's music. You can't do anything about that.

Mr. [ Chirag ], sir.

I have 2 questions like there already a platform like Spotify and JioSaavn and all that there? And how we've been going to create a differentiation?

Spotify and JioSaavn are completely different. They are just to hear songs of -- the songs created by other people. We are not a JioSaavn or Spotify. We don't even compete with them. Our platform is for individuals to create personalized songs for others. You can't go on JioSaavn and Spotify and do what I just showed you. That is just -- that is songs created about Tips, T-Series and all your other musicians, and you can just hear that. You can't -- they're not your songs. In this case, you're creating your own personalized song for a special occasion. Our purpose is different, completely different.

Okay. Actually, I joined a call bit late, so I'm not aware.

You didn't see the demo, I'm assuming. You did not see the demo.

No. But I will check it later and I'll get back to you on that. Just 2 more questions. So our -- yes, so our business model said that people come and subscriber and in our services like customization of songs to give someone else also, and we purely generate our revenues from the subscription fee which they pay to us.

Correct. That is right. Our revenues are from the plans that people subscribe to.

Okay. So no way generated from advertisement or anything in between the songs or?

No, because when a person is paid for something, it is criminal to put ads also in the middle, and that's the most irritating thing for anybody. If you've paid for it, then you do not want to see ads for sure.

A person like me, who are coming from a finance industry, and I don't have understanding of the lyrics and the type of tune, which could be set particular occasion to give someone a particular song. So you don't think that this product is just for a particular category of people, which are creator themselves or a music creator who are coming from the industry. It is not for...

You missed the demo because if you saw in the demo, anyone with even 0% knowledge of music can create a song. You missed the demo and it's -- and we create -- whoever saw the demo can vouch for that. Even a 2-year-old can create song on our platform. It's so simple.

And what -- let's say, from a demographic point of view, generation Y, generation Z, whom you target for this product in the platform, which you develop?

You'd be surprised to know that when I've done some trials and tests within friends and family, there is no age that has not loved this. My father whose 72 has now started creating songs for his sons and his sisters and everyone. My friends who are in the age group of 35 to 45, they're going crazy after this. The young gen, my son 17 is now looking at proposing to his girlfriend in a better way. Each and every person across every segment of society, across every culture, across every religion, across every age is a potential user. Humans have feelings. Feelings is a human in-built thing. Anybody who has feelings is going to use this platform.

I'll talk with you later.

Sure.

Next question is from [ Ashwani Agarwal ].

No question. You were actually just saying something about that you got some feedback, but you were just interrupted. So I just wanted to know what you got -- you were saying that, you've got some things for the market which you also didn't think, but you got interrupted in between. So just wanted to know what was that.

I lost that chain of thought myself. If you remember the question, I can answer that.

You were saying that when you demoed this product to a few people, they gave you more optionalities that you can do some more stuff also, you were about to tell that, but I guess the guy who was asking, he asked something different and you forgot to mention that.

See, when you're talking about different, yes. So we've got feedback from people about which we are already working on. Like I said, I want to add my voice into it, yes, that is already worked upon. I want to be able to prompt it to add the name of the person, that has already been worked upon. Where we're training our models for that. So most of these features where we've got market research feedback from, we're already working on that. So there is nothing that we think is missing currently or which will not be added in the next 2 to 3 months' time to make this platform a global rage, this is going to become a global rage because, like I said, you can create a song, forget the Indian regional languages, you can create a song in Japanese, French, Spanish, German, any Italian, any language that you can think off a song can be created. Do we have some more hands up for questions?

Yes, Ms. [ Shweta ].

I must congratulate you. It's looking very good. I had -- I've been through the demo with you and it's really very nicely done.

Thank you.

I especially would like to give you a congrats on the way the Gujarati song was, I'm Gujarati and the way -- they were actually a Gujarati way of -- so that's why it didn't sound like a copy of the way English make Gujarat happy birthday. So that's very nice layer of aesthetic in the voice that was very nicely done. My question is, see now I see this can have potential of being like the Canva in this domain, right?

Correct.

And I would like to know how are you going with the marketing because that's the crucial part? So if you can give a...

We have rock solid marketing strategy. The team has been working on the strategy for more than a month now. You will get to see that. Like I said, we have a twofold distribution strategy. One is through distributors, in fact, any of you want to become a distributor, you can create this platform in your domain, in your name, everything is yours, we just power up your back end, you just buy -- you just purchased the song generation credits from us. So we are doing that. We have a plan to create 1,000-plus such distributors/franchises/resellers all over the world, and which is possible because everybody wants to start a business, they want to start the business in AI. The investment is INR 10 lakh, nothing potential to generate INR 4 lakh to INR 5 lakh a month, fabulous. So we're getting tremendous response for the distributor inquiries. There also at the end of the day, we make our revenue from -- for every song, they generate, they pay us a fee to generate a song for them, tremendous opportunity. See, because how much of our marketing we may do by ourselves, it's impossible to reach the world quickly. And that's why people go for franchisees. That's why McDonald's is franchised. That's why Burger King is franchised. That's why Domino's has franchisees. So these are considered, you can say franchises of ours with their own branding. So you may create a portal of your own, let's say, lovelysong.com, and we power the whole thing with our back end. All you do is create the portal and go and do the marketing and advertise digital marketing yourselves, that's the only thing you do, and you can earn tremendous revenue. So that's one side of the story where our goal is to create 1,000 such resellers over the next 12 months' time and obviously, direct customers by itself. We're launching with an insanely amazing viral campaign, which is going to start on WhatsApp latest by 10th December, hopefully. And after that, we have a rock-solid plan for digital marketing from -- on Instagram, Facebook and Google, which are the primary drivers of traffic for our website. We've already created several audiences and several copies and we have a very solid digital marketing team in-house, which we've been using for all our other digital marketing activities. So yes, be assured that we are going to leave no stone unturned to generate maximum revenue from this as quickly as possible.

Well, that's great. Also I want to understand the 10 songs that you're saying. Suppose I want to dedicate a song to my sister for her wedding, so if I like a version, I have to download it and then it's counted or if I keep doing like 3, 4 variations, I want to check.

No, 10 songs is for every song that you generate. So once you generate a song, it is counted as a credit. You can generate 10 songs, maybe you may want to download 1, 2 or 3 or 4 that you like for every generation. Because for every generation, we have a cost that are server costs, there are so many costs that are involved. So it's not that I can let a person keep doing unlimited generation. So today, let's say, if I allow unlimited generations, a person generates in the INR 399-plan, let's say, 200 songs and download only 1 song, I will be in a loss because I have spent the generation cost for 200 songs. So we allow 10 songs generation. If you like all 10, you can download all 10. Whatever you don't like, it will remain in your dashboard. Let's say you like 5 out of those 10, you can download 5 out of those 10.

And with the same prompt, anytime never a same song will come. That's what you was trying to say.

There is a good chance that the same song will not come, at least in the initial -- sorry, in the initial 2 to 3 months till we are expanding our model training to insane levels, there may be a chance where the same song may come. Not that if you do it and then within 3 times of doing the same thing, you'll get it, maybe after some 30,000, 40,000 times, you'll probably get the same song. But as we continue to train our models that we are trying to take a probability to 1 in a million or 1 in 5 million or 1 in 10 million as we progress.

And by when do you see this going with the global languages like you were mentioning? Do you have plans for that to take it to other foreign languages?

Yes. So technically, even today, you can create a song, but we're not launching foreign languages right now. We will launch that once we have our prompt based model ready where people can prompt. So mid-Jan, in Jan is when we plan to take this into other countries. India is a mass market by itself. We're talking of 140 crore people even at a very conservative level, 10 crores to 20 crores, people can afford an INR 399. So the market in India is insane by itself. Let us first look at home market, and then we can grow worldwide.

Also, there's a big market for these wedding card makers, if you know. There's always -- yes, so you can...

Looking for innovative solutions -- they are looking for solutions. Imagine the dulha-dulhan getting married, right now, they're dancing on a Bollywood song in their wedding. They create their own song and dance and then wow, that would be so amazing, rather dancing on a Bollywood number. You are having a friend's anniversary, you now gift them a song. On your birthday, people are gifting you a song. You want to say thank you to your mother for all she's done for you. You bring -- I'm telling you, so I created some test like I said. I created some songs for my friends for their daughters. All I could get is message that, oh, my god, she's crying so much. The emotions are insane out here.

Yes. So is there a time limit to the song in this? Or it's like you can...

Most songs are typically 3 minutes long, which is average length of an average song. You can't have a song which is 10 minutes long, so we keep it between 2-minute 45 to 3 minutes, which is a good decent amount of time for a song.

Right. And also, I just wanted to understand, there was a wedding song, which you played in your demo which was a male voice, but it in English, but it ended up sounding more like a female voice. So that was the error from the software side or we can -- like it was actually like that?

I don't remember that, but see this is AI at the end of the day. AI is not perfect. As we train it more and more and more, it's going to get more and more perfect. AI is today a 6-month old baby. As the baby grows and I give the baby more and more knowledge and as the baby from 6 months become 5 years old, they get obviously the 5 years is not a 5-year period, but in our case, probably 5 weeks or 10 weeks because we train them so fast. So as we train the baby more and more and baby from 5 years becomes 10 years to 20 years, or 25 years, they get wiser and they start giving out better outputs.

Okay. That's great. And my, just a suggestion, we can even have, like how Google Pay has these coupons and all, maybe onetime they can try through that, so it becomes more viral. That's a suggestion from my side.

Yes. By the way, the free plan allows you to create 4 songs for free.

Oh, that's great. That's great.

Free plan with no credit card requires. You can create 4 songs for free. Hear it yourself, see the output and then choose to subscribe.

And even download them?

No, you can't down for the free.

Okay. That's like very smart strategy.

Yes, because nobody would be paying then.

But then somebody will like that song and then they want to pay for it, then they can download it or it's lost?

Yes. Then you just move on to the paid plan and those 4 songs obviously remain in your dashboard and you can download it then.

That's great. I really like this way of being inclusive, but still creating this temptation to pay. Very nice.

Absolutely. I'll tell you one thing. If you -- and I can guarantee you out of every 10 people who create their free song on our platform, I can guarantee you 5 to 6 will download it.

Yes, I'm very sure.

At least 5 to 6. Our job now is to get in 10 lakh people in the next 1 month to come to our platform. That's our goal. I'm sure out of those 10 lakh people to make 3 to 5 lakh paying customers.

And I see like if you can gang an up with apps like Canva, and get them on board or somehow reach out to such plan.

We are already doing that. We are actively talking to several high-traffic websites, including The Hindu, including Indigo, including SpiceJet, including several people who have this model of ancillary and affiliate revenue that they like to generate. We are already in talks with them to add this as a feature on their website.

Right. That's great. It can go viral also if you have these people in weddings, like there's a booth where they can make their own wedding song.

Yes, absolutely. People can find creative ways to use our platform. We don't need to do that. I'm sure somebody asked me about the large volume plan. Now every wedding planner will take the 100-song plan and then put up a booth in a wedding and let people create their own songs, so that's again something unique.

That's such a great idea. It will -- I think it will take a little time, but yes, there is a lot of virality component to this.

Thank you, ma'am Thank you so much.

Next is Mr. [ Rohan Mehta ].

Once again, congratulations on the demo. So I had a question on -- so when you generate the song, okay, do you make sure the voice to some extent, is copyright protected? Because I remember very clearly, ChatGPT had this issue, where one of its AI voices called Sky, it was very similar to Scarlett Johansson. And Scarlett Johansson had accused OpenAI of copying her voice. So how do you ensure to some extent, while I can understand that there is a subjective element to voice in itself, but how do you ensure that it's not roughly matching out to some celebrity?

So Rohan, if there are 8 billion people in the world, there are 8 billion voices. Voices are only a few hundred when you look at modulations and we've done full research on that, when you look at modulation, pitch and all of that, there are only a few hundred types of voices in the world. You will find at least 1,000 or 5,000 or maybe 20,000 people having a similar voice like yours and mine for that matter. The pitch and all becomes a little changed here and there, obviously. While AI randomly picks up in mixes and mashes several voices to make it 1 voice, there is a good chance that voice may sound like someone, but that has not been done intentionally. When I'm creating, let's say, 1 million songs or 2 million or 100 million in a month, there is a good chance that voice that comes out, it's going to sound like someone, but that has not been done intentionally to copy. That has been done because I picked up 20 voices. I mixed them up, my own versions put 20% weightage to somebody and 2% weightage to somebody and 4% weightage to somebody. So that I tried to get a unique voice. But that unique voice may be close to someone which is in nobody's control, unfortunately, but it wasn't copied. It wasn't that I took the person's voice, I train that person's voice, and I've made that so just from that person's voice. That is copyright infringement.

Got it. And in terms of future movements, can you provide a detailed view of what all functionality are you planning to add in the next few months?

So the first step is launching the platform where a user, what you just saw, dropped down menu base. What they will be able to do during launch itself is they will be able to upload some images of them or their family or whatever occasion and they will get a video out of it along with the song. So that will come on launch day by itself. Within a week, 10 days, maybe 15 days of launch, they will be able to then upload of photo of themselves and photo will sing out like if I -- if the photo is like this, it will actually, the lip movement will happen and it'll actually seem as if the person is singing that song out. That's going to be the functionality that's added. And after that, we have the functionality of prompt base where you can type in a prompt and put in the name of the person as well, that we are estimating by end Jan for the prompt-based functionality to happen. So these are the things that we are looking at adding. And as we progress, as AI progresses, as we get better in technology, the possibilities are endless out here.

Got it. And do you have any revenue target from this platform for the current year?

That is something which we can speak about at the end of December, we will be doing the proper investor call. This is more of a demo. Maybe this is not the right point to talk about financial targets.

Mr. [indiscernible], please go ahead.

Yes, I think my all questions are being answered.

Anyway, just before everyone leaves, I'm happy -- we are happy before we launch to offer anybody who's joined this call, a free 10 song trial, we'll create a demo account for you. I'm just going to put up a small link which just ask for your name and e-mail address so we know whom to create the accounts for once we go live. I don't know. Can I pull the -- how do I message everyone? I don't know.

Sir, there is some questions in chatbox.

There are some questions, but can I add something? I can't add anything. Okay, so currently, what you can do is I'm going to send you a link, which will basically help people just to fill in their name, e-mail and mobile so we'll be able to create accounts for them. Whoever joined this call, we'll be happy to create a free 10-song account for all of you once we go live. So you can enjoy I made A Song.

Sir, can we take the question?

Sure.

Question is from Mr. [ Anmol Grover ]. He is saying that fabulous platforms. Sir, congratulations on building such awesome AI platform. I wanted to ask when will this platform be launched for public? And are we looking to do any ad spend to create awareness of this product. Another question is that, what revenue are you targeting for FY '26 from this platform?

All these questions have been answered already. And this is an old question. But yes, looking to launch it by 8th to 10th December. We have a great plan for publicity of the platform. Just one request, all of you who put a question out here, which would have been put earlier, but the answer has been given, I request you to please delete that because we're just repeating all those answers again.

Okay. Sir, there is a hand raise from Mr. Rohan Mehta and Pradeep Agarwal. Yes, Mr. Pradeep sir.

Sir, one more question. So there will be some CapEx cost and some OpEx cost, which will be there. So when do you think at least for OpEx, from the OpEx perspective, we will be the EBITDA growth positive from this stream?

OpEx from every song that we create, we are, we work -- on this song, we have close to 90% margin. 95%, probably.

But the AWS servers are quite costly, so.

No, no, no. We have our own technology that we have created. It's not that for a INR 40 song, I'm spending INR 30 to create that.

So your OpEx cost is proportional to the number of songs you are generating, not the fixed cost in a way?

Yes, obviously. Every song, my AWS service gets fired, and that's really one of the cost.

Okay, sir. And the video platform, which you are having the VFX platform. So is there any plan, separate plan for it? Or basically, similar to the music plan?

VFX video platform. I didn't understand the VFX video platform.

Like digikore.ai or something you are having for the...

That is where we are doing -- that is where we'll start offering services in generative AI for commercials and ad films. But that is going to take maybe 2 or 3 months because we're doing a lot of R&D out there to ensure we are able to achieve photoreal quality in generative AI in terms of commercials or a short-form content. But yes, that is another division by itself and that is working hard to achieve the results before we announce that publicly.

Okay. Just one last question. How big is your technology team?

If you're asking my technology team, you mean what? Between our entire IT and tech and R&D and AI and all. For sure, more than 35, 40 people.

Abhishek, sir, I think, we covered them.

Are we done? Any more questions?

Sir, I think we covered most of the questions.

That's great. Yes. Thank you, everyone. These exciting times, looking forward to your support, do spread the word about our upcoming platform. And obviously, we will reach out to all our investors and we will inform NSE also once the platform goes live, estimating 8th to 10th December is going live. This is going to be a game changer for the company. Our first foray into B2C with the most unique product India has ever seen. And we see no reason why we cannot onboard anywhere between 3 lakh to 5 lakh paying subscribers over the next 2 to 3 months' time, which hopefully -- not hopefully, which will definitely, if all goes well, should contribute substantially to our FY '25 numbers. So thank you, everyone, and stay tuned on more news on this platform.

Thank you, Abhishek, sir. And all the best.

Thank you.

Thank you, everyone, for joining the call. Have a good day.