DocMorris AG (DOCM) Earnings Call Transcript & Summary

August 19, 2020

SIX Swiss Exchange CH Consumer Staples Consumer Staples Distribution and Retail earnings 70 min

Earnings Call Speaker Segments

Operator

operator
#1

Dear ladies and gentlemen, welcome to the conference call of Zur Rose Group AG. At our customers' request, this conference will be recorded. [Operator Instructions] I may now hand you over to Walter Oberhänsli, CEO, who will lead you through this conference. Please go ahead.

Walter Oberhänsli

executive
#2

Thank you very much. Good afternoon, ladies and gentlemen. Welcome to Zur Rose Half Year Results Conference call. I’m together with Marcel Ziwica, CFO, who will discuss the details of the results, and Olaf Heinrich, who will give you an update on the developments around the electronic prescription opportunity, integration and synergies. I will start with a strategy -- a short strategy update as well as an update on our progress on our journey of building Europe's leading health care ecosystem. Let me first briefly look back at the half -- first half year and give you a broad review of the progress we made before handing over to Marcel. The first half year was very active and successful and clearly marked by the exceptional situation in relation to the COVID-19 virus. The biggest news for our industry in the first half year actually came in on the 3rd of July, when the Chairman Bundestag passed the PDSG law, ultimately making e-script in the mandatory format for scripts in Germany starting in 2022. With our active approach, we are aiming for some traction for the electronic prescription ahead of the mandatory rollout. In this context, we have signed a number of partnerships, most importantly, with Techniker Krankenkasse and medatixx. Olaf will explain this approach in detail later. The acquisition of Germany's leading telemedicine provider, TeleClinic, is a strong addition to the group's ecosystem strategy and will further support our electronic prescription initiatives. We are convinced that there is a significant synergy potential between telemedicine and electronic prescriptions, which we aim to capture. Our top line developed in line with guidance and with excellent organic growth on our DocMorris and medpex brands in the OTC segment. The acquisition of Apotal instantly extends our leadership position by adding 1.1 million online customers in the group, raising our customer base to now more than 9 million on a European level. Including Apotal, our market share in Germany is now at 40%. We have also made significant progress on our path to profitability with improving the gross margin and are well on track to achieve our full year targets. I'm thrilled that the first pieces of our ecosystem are coming to life and that we are able to demonstrate via the acquisition of TeleClinic that we are well on the way to becoming the healthcare ecosystem in Europe. The combination of the digital doctor visit and our electronic prescription marketplace platform will allow us to offer solutions along the digital patient journey from awareness, to diagnosis, to treatment, to adherence. For the second half of this year, our main focus is on the electronic prescription. And within this topic, the highest priority is the launch of our customer-facing app, which we expect to go live not later than in the fourth quarter of this year. Our financial position was strengthened by the issuance of convertible bonds as well as the capital increase on the 16th of July. With that, we can now focus on the rollout of electronic prescriptions from a position of financial strength. With these opening remarks, I will now hand over to Marcel, who will explain the financial development.

Marcel Ziwica

executive
#3

Good afternoon, and thank you, Walter. Group sales increased by 9.2% in local currency, as already communicated on the 16th of July. This is in line with our expectation. And with Q1 being more dynamic while Q2 was slower due to COVID-19 effects in certain areas. Starting with Switzerland, we achieved H1 growth rate of 5.5%, which is in line with our strategy of sustainable growth in the mid-single-digit area. The stockpiling in Q1 and the COVID related restriction saw doctor visits in Q2 balance out each other. In our largest segment in terms of sales, Germany, we were able to grow, including medpex by 8.5% in local currency. This was mainly driven by our strategic decision to de-emphasize marketing on paper prescriptions and also includes a strong performance in our core OTC brands. Taking medpex, as an example, sales growth came in at a very strong 36%, delivering best-in-class performance across the group. However, our strategy has always been focused on achieving growth via active base, our balance sheet shows that growing decent customer cohorts is very attractive compared to new customers acquired via price search engines and Google Shopping where growth is lower. In line with this strategy, we have acquired Apotal, the #5 player in the German market with sales of EUR 175 million in 2019, expanding our market share up to 40% in Germany. As communicated, we just closed that transaction and are expecting Apotal to be accretive in the second half. The revenues will, similar to medpex not be fully consolidated in our reported numbers in the beginning. Then Europe came in with a very strong performance in H1 with sales up 90.5% in local currency. The translation effect overall on reported group sales was minus 4%. Next, I want to share the development of the KPIs of our B2C and marketplace business across all segments. The number of active customers rose from 6.1 million to 9.2 million, increasing by 51.2% compared to the 12-month period ending 3rd of June 2019. This was driven by a strong organic increase in customers of 2 million, and the customers added by the Apotal acquisition. Due to higher growth in the German OTC as well as the marketplace business, which typically commands slightly lower basket with more commoditized products compared to prescription drugs and also B2C Switzerland, the average overall basket size decreased from EUR 59 to EUR 54. The same holds true for the order frequency, which is now at 2.4x per year. Our repeat order rate remains at a high level at 77%, which shows the extraordinary high loyalty of our customers. The decrease mainly results from the high number of new customers, especially in our Europe and Germany segment. In terms of site visits, we saw an increase from 176 million to 243 million in the 12-month period ending 30th of June of 2020. The operating performance has clearly improved in comparison to last year's number. After adjusting for extraordinary expenses, the EBITDA margin has improved by a strong 1.5 percentage points. This improvement was mainly driven by an expansion of the gross margin, resulting both from 15.7% to 17.4% on group level, the largest contribution based on the improvements in the German OTC gross margin. Stronger growth in business models with lower basket sizing, as we have seen on the KPI overview before, leads to increased gross margin, but also to increased variable cost ratios such as personnel expenses and distribution. Marketing expenses were slightly higher as a percentage of sales because of an increasing marketplace Europe business with a higher marketing ratio. The finance expenses increased due to the interest rate on the bond and convertible bonds. Additionally, the development of the Swiss francs/euro exchange rate led to some foreign exchange losses. For transparency, we decided to define an adjustment -- adjusted EBITDA level to show the operational performance compared to the previous year, irrespective of the influence of special items. These charges and income are currently related to acquisition and integration. Last year, we had reevaluation of earn-out components, especially medpex and [indiscernible] share based retention package for founders, which are included in the M&A bar on the right-hand side of this chart. We have approximately CHF 2 million integration costs are on a similar level as last year. At the operating level, we see an improvement of CHF 8.9 million compared to last year. Our financial target for 2020 is to achieve breakeven on our established businesses in Switzerland and Germany, resulting in an adjusted EBITDA before expenditures on additional growth initiatives like electronic prescription and also segment Europe. And for H1 at minus CHF 2.6 million, we are on track to achieve our profitability target for the full year. In our run rate analyses, we'd like to show what our profitability would look like, assuming completion of the planned integration steps. On the first line of the chart, you see our 2019 figures, including positive one-offs of CHF 29 million, we have reached an EBITDA margin of minus 1%. The second line shows our run rate base on the current sales. The improvements are driven by increasing gross margins, lower picking costs in a more efficient logistics setup, a higher marketing efficiency by [ COO ] in the segment with one leadership team as well as from the realization of organizational synergies. The realization of these synergies leads to an EBITDA margin between 2% and 3%. With our half year results, we are fully in line with our path to profitability. Firstly, we managed to improve our gross margin; secondly, we implemented one organization for the German segment and integrated further service functions; thirdly, we focused our marketing expenses on DocMorris and medpex and are pursuing profitable growth. The key changes in the balance sheet were driven by the launch of the convertible bond in March leading to a higher cash position and also higher financial liabilities. On top of this, the capital increase after the end of H1 in July further strengthened our equity base by CHF 230 million. On the other hand, the negative free cash flow of CHF 105 million included the payment and closing of the medpex earn-out of roughly CHF 42 million, temporarily increased inventories driven by COVID-19 and recurring investments of CHF 17 million reduced the cash position. Overall, the balance sheet clearly has the financial strength to invest in our strategic initiatives and growth opportunities on which Walter will elaborate in the next part of the presentation.

Walter Oberhänsli

executive
#4

Thank you very much, Marcel. Let's discuss future, and let me explain our plans for the second half of the year on our 3 key initiatives. With regards to our E-Health Ecosystem ramp up, we are innovating to ease consumer health journeys via the acquisition of TeleClinic, the leading German telemedicine provider. We are also in negotiations with a number of digital solution providers to establish partnerships to get closer to our vision of creating a place for every consumer to manage their health within one click. This place will be enabled by our leading technologies that we are developing via our hubs in Barcelona, Berlin and Winterthur with a growing team of our 100 tech-focused employees. I will provide a little more detail on this initiative in just a minute. In the German market, we hold the clear #1 position in terms of active customers and are in pole position ahead of the electronic prescription introduction. Transferring our leading position in the OTC market with more than 8 million active customers in Germany into electronic prescription is our target as soon as scalable electronic prescription pathway opens up. Our first-mover strategy and active approach towards scaling ahead of the Gematik launch is gaining momentum with the partner network already built up, ready for the rollout. On the integration and synergy side, we have already seen some tangible progress in the first half year, driven by the segment-wide steering of marketing activities. The medpex team, which has taken over -- overall response has demonstrated their unmatched competence in this space as you will see in the numbers that Olaf will show later. The integration of the acquired businesses is fully on track with the communicated steps of integrating Vitalsana and integration of further service functions through the rest of this year. The remaining locations will run as operational hubs. The group-wide branding strategy will be finalized during the second half of this year. Let me now give you an update on the digital health care ecosystem. As communicated during the last calls, we are in the progress -- in the process of creating Europe's leading digital health care platform, building on our cutting-edge technology, unmatched links to a broad area of partners like insurance companies, our customer base of now more than 9 million on book -- on a group level as well as the highest brand awareness. Our vision is to create a world where everyone can manage their health in one click. This is the vision we are working towards from a transaction and distribution company to a unifying e-service platform enabled by leading technology with multiple revenue and also profit streams with the ultimate goal to ensure the efficacy of medication with the help of digital solutions. This motivates all of us as it will bring real value to the customers as well as the health care systems. Based on seamless and personalized solutions, we want to make it easy, particularly for chronically ill patients, to receive the optimal treatment and benefit from innovative solutions. They can trust us to plan their treatment pathways with controlled and effective medication along the way and access to products and services, thereby disrupting an 800-year-old [indiscernible] system. On this slide now, you can see a typical customer journey for the digital health care. We are working on innovating consumer journeys from awareness to diagnosis, to treatment, to adherence by partnering with relevant providers of solutions along this journey and integrating their offering in a seamless way for the customer. We will do so by leveraging best-in-class solutions and convenient access to products to enable better life for the consumers. A chronically ill patient can track their fitness or heart rate with a connected device, and if a need to consult a doctor arises, direct access to the telemedicine service of TeleClinic within the same app. After the doctor has decided on the treatment for the patient, the patient can take advantage of the best-in-class digital solutions tailored to his needs via our platform. If a medication need arises, an e-script can be issued and redeemed at the pharmacy of choice by the consumer. Convenient adherence management apps help the consumer to monitor their health in an easy way. Within our ecosystem approach, we aim to leverage our existing assets to evolve our core business. Online pharmacy remains at the core and drives revenues. With our marketplace and platform business, we are opening up for local pharmacies to extend the product and service offering. Integrating partners for example, digital health solution providers will drive customer acquisition and retention for the online pharmacy and marketplace business and advance our business model. As said before, we will evolve from selling pharmaceuticals to bringing the efficacy of medication to the consumers, especially the chronically ill. The acquisition of TeleClinic has added an important building block to the consumer journey offered by the group. TeleClinic is a pioneer in offering reimbursable consultation services compliant with the German national health insurance scheme. The usage of rates of telemedicine have increased significantly since COVID-19 outbreak, and TeleClinic has also seen a large uptick in usage rates. Based on the current experiences, we estimate that e-scripts will be issued for up to 50% of all consultations on the TeleClinic platform. This chart now demonstrates the momentum that telemedicine has gained over the past few months. According to Bitkom, every second user prefers video consultation over visits to the doctor since COVID-19. Entrepreneur.com titles that telemedicine is laying the road map for health care's future, while STADA published in their own health report that 62% of Germans are open to telemedicine. A projection by McKinsey shows that in midterm, already up to 10% of all consultations will move towards telemedicine, resulting in a significant revenue and earnings potential for TeleClinic. With that, I hand over to Olaf to give you an update on the electronic prescription opportunity and our progress on integration and realized synergies.

Olaf Heinrich

executive
#5

Yes. Good afternoon to everyone, and thank you, Walter. I'm moving now to the long awaited and much discussed move to the eRx in Germany. This will be the big game changer for the market. On the regulatory side, we saw a very important development on July 3 of this year when the German Bundestag passed the PDSG law, which includes a sentence that makes the e-script the mandatory format of scripts in Germany starting in 2022. This is a big step. As before, e-scripts were only introduced as an alternative format in which scripts could be issued. The mandatory introduction speeds up the adoption curve of the e-script probably by years. Additionally, and with regard to recently discussed implementation within the Gematik rollout, the following progress has been made. All market participants, including EU mail-order pharmacies will be able to connect to the telematic infrastructure. We will be enabled to access e-scripts on the national eRx server. Gematik will provide a service solution and is also targeting to provide a standard app, which is planned to have connectivity features to other apps developed by market participants. There will be a competition between platform providers about winning customers for their platform. Value-added services will become the key differentiator in this competition. Just to remind you of the size of the opportunity, you can see on this chart, the size of the online market in different online penetration scenarios. Today, the online Rx market is roughly EUR 6 million in size, which equals an online penetration of 1.4%. And we all know the reason for that is the inconvenience of the paper script. If this moves to 5%, the online market would be at EUR 2.1 billion; at 10%, of EUR 4.3 billion; and at 20% which equals the online penetration on the OTC side in Germany, the online market would be EUR 8.6 billion. So it's -- we are talking about big market and just a huge opportunity ahead of us. On the next chart, you can -- this shows our assumption of the adoption curve of platform usages in an e-commerce-only approach versus marketplace approach. We have learned from our customers that they are looking for the options of choice to decide, based on their current situation, whether they want to use a brick-and-mortar pharmacy or an online pharmacy. This is something we can't determine; it's the choice of the customer. And also, this combines both makes. It's more likely that they will use a platform rather than continuing to walk straight to a brick-and-mortar pharmacy. While we think that an e-commerce-only approach can also be successful, we strongly believe that a marketplace approach with value-added services will increase the adoption curve significantly. Let us have a look at our own approach towards eRx. As you might know, the German focus of tomorrow is the innovation, and first-mover has always been Rx. The current management team has a long-standing history on shaping eRx market in Germany, especially when it comes down to the core drivers, which are legal, regulatory reimbursement scheme and payers. And because of this knowhow, we strongly believe that we cannot simply wait until Rx to happen, but we have to take our own initiatives. And this results in what we call the 2-phase approach: shape and build pre-Gematik, and then harvest within Gematik. Let's talk a little bit about the pre-Gematik phase. We are partner and eRx technology provider for the most relevant eRx initiative in Germany, led by the largest insurance companies like TK, Barmer, DAK. They are representing more than 35% of the total market. Within this corporation, we enable more than 50% of brick-and-mortar pharmacies in Germany to connect to our eRx services via a deep integration into their primary IT op system. And even more important, we signed the medatixx deal that I already talked about, which gives more than 27% of the German doctors access to our eRx services also via a deep technology integration into their IT op system. So that means from, let's say, a partner perspective, technology perspective and product perspective, we are best prepared to boost the business already in the pre-Gematik phase. The potential of this phase depends heavily on the question of the eRx reimbursement scheme. The question is do customers need to register in a 2-step or 1-step approach for the new eRx service. In the 2-step scenario, customers first have to register with their insurance company. The legal term for that is called is a 140 contract, just from a legal perspective. And then afterwards, they have to register also with DocMorris. In the one-step scenario, they can directly register with DocMorris. And of course, as you know, in terms of conversion, there is a significant difference between the 2 scenarios. And this will also determine how quickly and how fast we can manage to grow. The current regulatory status determined by the [indiscernible], will talk about [indiscernible] in a second, requires the 2-step registration process and also applies only to participating insurance companies. The standard regulatory status of the GSAV, this is the e-script law which passed last year in July, foresees only a 1-step registration process. So from a legal perspective, it looks all good. The one challenge ahead of is -- ahead of us is the [indiscernible]. This is a body consisting of the doctor associations and pharmacy associations and payers' associations. And they are usually governing the implementation of health care laws in Germany. They have, in this case, not implemented what's required by the GSAV law. But we see a good opportunity that this regulatory framework is going to change into the direction of what's required by law, and this might already happen in the upcoming months. And will then, of course, bring us into a pretty good starting position in terms of boosting the business higher to the Gematik. In the Gematik phase, we will, of course, then profit from our experience, especially on product and partner level and then we’ll harvest whatever we have done in the last month. After talking about enabling the stakeholders to provide an [ exit. First ], I would now like to explain how the different apps will be connected during the 2 phases. In the pre-Gematik phase, our own marketplace app as well as the apps of the network partners will be directly connected to the eRx servers. Other competitors will only be able to connect their application to the eRx server via the eHealth-Tec based app or not at all. Within the Gematik framework, it is currently defined only the Gematik basic app will have direct connection to the national eRx server. This basic app will provide connectivity for third-party apps going forward. On the road map for the implementation phase, consists -- our road map for the implementation phase consists of launching our customer-facing eRx marketplace, which I will talk about in just a minute and subsequently become the first mover in the eRx opportunity in the pre-Gematik phase in 2020 but mainly in 2021. Here, we see 3 opportunities. First phase is test and learn; if we have this 2-step approach via the 140 contract setup. For this one, we should be ready once we launch the marketplace app. The second one is the scaling via the digital prescription service of TeleClinic, Walter was talking about earlier, in which, no contract -- no 140 contract is needed as there will be a paper Rx on the background. So that means from a customer perspective, it's a full integration -- fully integrated service. It looks and feels like an e-script, but in the back, there's a paper flow. And then the third and last opportunity, as I just described, of course, is if we can switch to the one-step registration process, and then we can significantly boost, based on the partner network we have set up, the eRx business. After the implementation of pre-Gematik framework and the mandatory e-script implementation, we will focus on building our great starting position on the pre-Gematik phase and on leveraging our unmatched customer base of more than 8 million customers in Germany with a clear distance to the #2 and other competitors. And I think it's important to say that those active customers are not only OTC customers, but because of the size of those customers, they pretty much reflect the average situation in Germany, meaning we have 25% of those are chronically ill by definition. So it's a great, great starting point into this journey. We believe that the key to success for the eRx scaling is creating a customer benefit for the end user, which we are convinced to deliver with our patient-facing marketplace solution. The marketplace will connect the offering of e-commerce pharmacies and local pharmacies. The customers will be able to choose between a number of delivery and pickup options and show the whole range of Rx, OTC and B2C products within the app. Another key feature that we are developing is a repeat script function through which the customer can connect with his doctor to ask him to issue a repeat script. We also aim to combine the marketplace offering with our recent acquisition of TeleClinic, as Walter pointed out earlier, allowing patients to connect with a doctor within the app and choosing among the partner pharmacies to fill their scripts. We're looking to build upon our existing market technology from PromoFarma, combined with our eRx know-how from eHealth-Tec. And we are pretty much on track to launch the first version of the app in Q4 of this year. And also, of course, we will make use of the tech capabilities of TeleClinic for combining all of those into this one marketplace will give us a competitive edge. Our focus also lies on integration of our very active acquisition track record. 3 different -- the different pillars of our integration strategy remain unchanged. Firstly, we are moving to a simplified brand structure to maximize marketing efficiency. This year, we will finalize our group-wide brand strategy. In the meantime, we have more than 6 brands out in Germany. We are already focusing -- some of them are more growth brands, some of them are more brands, let's say, for price comparison and other brands we use to learn in different marketplaces. So we just launched 2 or 3 days ago, our market, the presence of one of our brands on the [indiscernible] marketplace. And so we use different brands for different purposes to learn more about how marketplace works going forward. Secondly, we are embedding a culture with the same DNA across the group. Here, we have expanded our segment management team during H1 as we explained in the full year results call and are currently streamlining the organizational structure, which I will explain further on the next chart. Thirdly, we are creating a single unified IT platform to ensure digital leadership in the coming years and are starting this with the launch of the eRx marketplace in Q4 this year. And finally, logistics, where we are developing an efficient and customer centric strategy, taking the learnings from COVID-19, meaning it makes sense to be very close also to the customer on our business, but also the views of our new COO, Bernd Gschaide, into consideration. In 2020, we are working on the expansion of our existing health site while continuing to work on the ramp-up of our new DC Tool in Heerlen as well. As part of the integration efforts in 2020, we are shifting to a fully centralized organization in Germany across all brands. All relevant functions, including marketing, tech, ops and support, will be centralized in Heerlen and held in Mannheim. On top, we only keep currently the logistics hubs in Bremen and Heerlen, re-evaluating currently the best logistics strategy going forward as just mentioned. Socially acceptable solutions in the form of severance packages to take adequate account of the interest of the 47 employees in total we laid off who have -- in total, who are affected, have been developed. We expect to realize synergies from these measures starting next year, getting us one step closer to the run rate margins that Marcel explained earlier. I want to end my presentation by highlighting another integration success. The medpex team, which is now fully onboarded after the earnout settlement we achieved by the end of last year, achieved great results in the first half of 2020. We are starting to see results from applying their leading know-how in the German OTC market to our entire OTC business within the German segment. During the first half of 2020, medpex achieved a growth rate of 38% versus last year, while increasing gross margin to an impressive 28.7%, close to 3 percentage points higher than last year and achieving an EBITDA margin of 4.4%. With these metrics, we have best-in-class growth, gross margins and EBITDA margin under our roof, highlighting the potential of our business. The realization of synergies across the segment started at the beginning of this year with a focus on profitable revenue growth across all brands. With that, I would like to hand over to Marcel for the financial outlook and looking forward to answering any questions you might have during the Q&A session.

Marcel Ziwica

executive
#6

Thank you, Olaf. The latest acquisition strengthens the market position of the whole group. And taking into account the revenues of Apotal, TeleClinic and also medpex, the management expects growth of more than 10% for the full year 2020. And before expenses for additional growth initiatives, especially the discussed area of electronic prescriptions and European opportunities, the company aims to break even at EBITDA level in 2020. The group expects growth in the prescription medicine business to accelerate significantly from next year and confirms its medium-term sales expectation of over CHF 3 billion. The medium-term EBITDA target margin, adjusted for growth initiatives is around 8%. The implementation of the health care ecosystem and especially the mandatory introduction of electronic prescription from 2022 on offer further relevant sales and earnings potential. As the developments are very dynamic and the Bundestag just passed the law in July, we need some more time to be able to quantify the impact of this Rx online penetration going forward. Our actual medium-term sales outlook includes our Rx online penetration of only 5%. With that, I would like to conclude the presentation and open the Q&A session.

Operator

operator
#7

[Operator Instructions] The first question is from Gerhard Orgonas from Berenberg.

Gerhard Orgonas

analyst
#8

I have some questions about the investments into growth and the integration costs. Could you give us a little bit more detail in the investments in growth, especially the European part of EUR 6 million, what kind of investments this relates to? And second part of this question is, do you expect further M&A and integration and growth costs in the second half of this year and 2021 as well?

Marcel Ziwica

executive
#9

Yes, to start with the investment in growth initiatives, we have our marketplace business in Spain and France, where we grow with 90% in the first half 2020, and the EUR 6 million is related to this business to grow it and to increase growth in these European countries outside Germany. The integration costs, I think your question is more related to the second half of this year. There we just communicated the integration of Vitalsana and also integration of some service departments of the companies -- costs on this is estimated in a low single-digit millions amount for the second half of this year in terms of integration. Then your question was also about growth cost in the second half of this year. This depends on the implementation of the electronic prescription and marketing campaign, we want to launch after we establish our e-commerce marketplace app in the first quarter and the [indiscernible] there will be some marketing expenses but it also can be that we start with this one early next year.

Gerhard Orgonas

analyst
#10

So marketing expenses related to eRx, if you make a big push there, that would be a growth cost for you, investment into growth initiative?

Marcel Ziwica

executive
#11

Into the electronic prescription, yes, that would be, yes. And your question was also about the M&A impact in the second half. You mean the already high up and closed acquisitions of Apotal and TeleClinic?

Gerhard Orgonas

analyst
#12

That's right, yes. Because these were in July and August, is this already mainly in the H1 M&A cost of CHF 10.9 million? Or is there more coming?

Marcel Ziwica

executive
#13

There is more to come because the closing was from TeleClinic end of July and for Apotal, mid of August. And these closing costs are not included in the first half of this year.

Gerhard Orgonas

analyst
#14

Okay. And it's a share-based retention package, this is for the founders of the Apotal and TeleClinic basically or?

Marcel Ziwica

executive
#15

No, that was the result in the first half of this year. So these retention packages are for medpex and PromoFarma.

Gerhard Orgonas

analyst
#16

All right. Okay. And then maybe just a second question on different topic in -- on TeleClinic. How many consultations do they carry out currently?

Olaf Heinrich

executive
#17

Marcel, do you want to say something? Or shall I give him an answer?

Marcel Ziwica

executive
#18

Yes, if you can.

Olaf Heinrich

executive
#19

Well, I think we do not really want to give too many details on the TeleClinic. The one thing we can say, there's a strong growth. And this strong growth also continues after the COVID-19. So the acceptance Walter mentioned earlier, we can see that in the numbers. And right now, it's about bringing more and more doctors online. So we see a huge demand and ongoing demand on this business.

Operator

operator
#20

The next question is from Olivier Calvet of Kepler Cheuvreux.

Olivier Calvet

analyst
#21

I have a few, maybe one by one. First one would be kind of related to capacity utilization. I'm just wondering, a bit surprised -- I mean not totally surprised, but just still in context of your main peer posting very good Q2 sales, could you comment on your capacity in Q2 and perhaps the -- whether you were able to ship DocMorris orders from other warehouses than Heerlen as well? Or -- yes, that would be the first question, please.

Walter Oberhänsli

executive
#22

Olaf, would you provide an answer?

Olaf Heinrich

executive
#23

Yes, I will try to give an answer to this. So as we pointed out, we are growing on -- not on all of the brands, but on some we are growing very successfully. So medpex has clearly outgrown our competitor. And so we are focusing our marketing growth budget currently on DocMorris and on medpex. And in both cases, we do not have, let's say, capacity issue, yes. It -- I mean we can serve all of the orders generated by medpex, from the medpex side and the orders generated by DocMorris from the DocMorris side. It's more about how much do we want to put in to growth and again, profitable growth. So our focus has not been very high-growth rates, but also a combination of growth and gross margins, and we saw a great improvement on the gross margin side. So it's a combination from both things.

Olivier Calvet

analyst
#24

Okay. Then just wondering about the marketplace you were talking about. Could you talk about your view on the commission levels that you would apply on Rx in this business? Or is it too soon or sensitive? Could you perhaps help us in our thinking about that level?

Olaf Heinrich

executive
#25

Yes. Well, I think that's a very good question. And we, at this point in time, we cannot really, let's say, give a price list out there because this is a very sensitive topic, especially on the Rx. Let's put it this way. On the OTC, we probably take what is market standard, yes? And then on the Rx, we have to find a model which works from, let's say, a regulatory perspective and then also generate a win-win situation. And how to generate this win-win situation, we cannot give any details at this point in time.

Olivier Calvet

analyst
#26

Okay. But would it be possible for you to think of a situation where you would just keep the customers in your ecosystem and make essentially no margin on those sales?

Olaf Heinrich

executive
#27

Well, I think, I mean, this is not the idea. The idea is to provide an overall service to our partners. And this is a service. This is not -- we don't want to measure this service on an Rx script because, first of all, that's not allowed from a legal perspective. And secondly, that's not the right thing to do. It's -- in this partnership, it's going -- it's about generating win-win situations. And I mean, for example, I mean the -- if a customer shows up in the brick-and-mortar pharmacy at one point in time and at the other point in time in the online pharmacy, and if all of those data are collected, let's say, in one database. And the brick-and-mortar pharmacists can use all of the data as well and we can use all of the data to provide better medication services. That is what I call a win-win situation. And of course, I mean, they are -- based on that win-win situation, there has to be some kind of, let's say, split of the profits generated by this one. But it's clearly not for an Rx script.

Olivier Calvet

analyst
#28

Okay. And then just on the Swiss business, it's not usually the focus of this call. But I'm just wondering if you could please, perhaps Marcel, comment on the profitability levels that you still see there? Is this in line with the history that you -- well, we don't have a history for 2019, but past history in terms of EBITDA or?

Marcel Ziwica

executive
#29

Yes, the Swiss business is still profitable. And we do not disclose the EBITDA level on the segment, but the assumption that we can improve the EBITDA often in the Swiss business is strong.

Olivier Calvet

analyst
#30

Okay. And finally, just on -- coming back on the TeleClinic acquisition. I'm just wondering, I mean, there's obviously this widened support for addition of forwarding a prescription by a doctor directly to a pharmacy. I'm just wondering to what extent this plays a role into your thinking. Is this -- do you view any risk at all that your initiative to -- well, I don't know, market your DocMorris brand on the TeleClinic app, or this kind of thing, could go against German regulation on forwarding prescriptions or?

Olaf Heinrich

executive
#31

Well, I think I mean the idea is to build, let's say, a one-stop platform in terms of healthcare. And by doing so, we think this becomes the most relevant -- our platform will become the most relevant platform in the market, meaning you bring down customer acquisition costs, retention is higher, and all of those things coming with this. We all know the advantages of having an integrated solution rather than looking into different pockets of solutions. And of course, on the flip side, I mean, we will -- we have to follow all of the German regulation. And it has been clearly laid out in the latest laws. So there will always be the choice of the customer, yes? So the customer will always have the choice to say, I want my script being forwarded to a DocMorris pharmacy, to one of our partner pharmacy or I just want to receive it in a different app. So that means we will strictly follow the regulation, but I think the advantage is really having it all in one click. And from a customer perspective, simply makes the difference. And again, following all of those legal requirements.

Operator

operator
#32

The next question is from Michael Heider of Warburg Research.

Michael Heider

analyst
#33

I have 2 questions. Maybe on the -- can you help me a bit here on the medpex growth. You said, it's 36%. Is this now -- are you here now just talking about the growth in the OTC business of medpex or how did you calculate that? Because, I mean, obviously, you give us the figures, including and excluding medpex and I come to a much, much lower growth rate, if I just take the medpex figures by itself. And hence, so maybe you can shed some light on this, please? And then I have a second question on the platform, that is actually in relation to your Sheet 26 where you said that 50% of pharmacies already today have the ability to connect to your pre-Gematik solution. Can you explain this again? Because is this like a technical issue here you're talking about or why is it that 50% of pharmacies that have already the ability to connect? And then on this one as well, you mentioned briefly that Barmer is also joining this pilot now. Did I understand that correctly? So it's not only Techniker Krankenkasse, but it's also Barmer, and you also, I think, mentioned another Krankenkasse, so another health insurance joining that platform. Can you maybe give an update there?

Marcel Ziwica

executive
#34

I can start with the medpex growth. This is part of the sales of medpex are in the reported numbers such as services are a part of product delivery. And so you cannot just take the difference between these 2 numbers. And this 36% is on a sales towards customer basis. And with medpex, it's purely OTC business.

Olaf Heinrich

executive
#35

Yes. So then I will try to answer the question #2 and #3. Yes, the -- what is meant by the 50% capability. So within the project of TK, which is Techniker Krankenkasse, the largest German payer, and they are driving this e-script project in Germany as the most relevant one. And the -- one of our -- I mean we have -- we are providing the eRx technology within this project. And that means we are connecting doctors and pharmacies via an e-script server. And pharmacies, the way we connect to pharmacies is we use their operating system, yes? So that means our solution and the eHealth-Tec solution is deeply integrated into the -- it’s like a socket, yes. It's a socket, it's deeply integrated into the operating systems of the pharmacies. And so far, and this is all information you can also get from the Techniker press release -- so far, the Techniker integration has been achieved for the software of 50% of the pharmacies in Germany. Meaning, they have a convenient access to an e-script. The e-script comes in via our technology, and they see this in their screen, and they can serve it directly out of the screen. They don't have to retype it or copy it or scan it or anything like this. It’s deeply integrated into their system. And then the payers, you asked about that one. So that was -- the project is led by Techniker and then of course, right now it's gaining momentum. And other payers are joining this one. And you just mentioned a couple of names, and that is correct. They are joining that initiative of Techniker and are right now capturing up 35% of the entire German market. So it's gaining momentum and getting bigger and bigger.

Michael Heider

analyst
#36

So who is this then besides Techniker? It's Barmer, obviously, and did you mention other name or?

Olaf Heinrich

executive
#37

Yes, it's DAK as well.

Operator

operator
#38

The next question is from Alexander Thiel of Jefferies.

Alexander Thiel

analyst
#39

3 questions from my side. The first one regarding your gross margin. What has been the main driver of the 170 bps increase? And would you say this level is sustainable? My second one would be on your sustainable strategic advantage derived from your pre-Gematik system. For me, it is clear that you could start transforming your OTC customer base earlier and probably have a centric marketing approach. But could you give us more color on your thinking, that would be very helpful. And a follow-on for this one, how would you classify the risk of losing customers as the transition to DocMorris in terms of giving the permission? And my last one would be on your midterm guidance. My understanding is that you baked in 5% eRx penetration in your guidance. With the PDSG law now in place and telemedicine providing further upside, do you believe your midterm guidance of CHF 3 billion might be slightly outdated?

Marcel Ziwica

executive
#40

Thank you. Maybe I can start with the gross margin. And that's because we are growing on the high-margin business, B2C. And that's OTC in Germany as well as prescription drug in Germany or also the marketplace in Europe have higher margins. So we expect also to increase gross margin on group level over the next time. And so I mean it's -- yes, it's growing into the future.

Olaf Heinrich

executive
#41

Yes. So then I will try to answer the second question. I'm not sure 100% if I understood the question right. But my understanding is the question was about how can we utilize the customer base we have in the pre-Gematik phase.

Alexander Thiel

analyst
#42

Yes.

Walter Oberhänsli

executive
#43

Yes. And I mean as I pointed out earlier, I mean we have such a huge amount of active customers. So they reflect average population in Germany, meaning 20% to 25% of those are chronic. And once we have our pre-Gematik phase setup, and we have medatixx doctors issuing script and of course, we will promote this service within all of our customer population. And the good news is most of that customer population is based in Germany and the acquired companies, and they have right now an Rx share of 0. So that means we can offer to them an additional service right from the beginning, the right service, meaning an e-script and not a paper script. And by doing so, we think we can convert, already in the pre-Gematik phase, a lot of those customers. Again, it comes down to what I explained earlier. If it's a 2-step registration process, meaning they first have to register at the insurance company or the payer. Then, of course, that always brings down conversion. If it's a 1-step registration process, meaning we have the general reimbursement scheme, then actually, I see huge potential already in the pre-Gematik phase because, again, no Rx share with those customers right now and 25% of those are chronic. And the third question was on transferring customers into the DocMorris brand? So we will finalize the brand strategy by the end of this year. And of course, then there will be a transitional phase. So it's not that we will have a hard cut, but there are smart ways to transfer customers, and this is part of the brand strategy going forward. So an example could be, you have, let's say, apo-rot is a brand of DocMorris or whatever the brand strategy is going to look like. So there are ways to convert customers in the, let's say, in the order process via Opt-In so that you don't have a hard cut out there. And we have some experience from the past on that one. So we feel pretty comfortable that there is not -- that we are not going to lose a lot of customers by transferring into a one-brand strategy.

Marcel Ziwica

executive
#44

Then the last part of your question about the midterm guidance. Of course, the latest development has strengthened our position. And this inventory e-script from 2022 increases the possibility to increase online penetration. And as I mentioned, our assumption is 5% in this more than CHF 3 billion sales target. And if you compare for Sweden with 10% within 5 years, so if we compare to the OTC market in Germany, where 20% online penetration is already the case. Then, of course, the upside potential here is given, we just need more time to quantify this in an absolute number with our financial targets. And so we decided to keep this more than CHF 3 billion, which also opens the number to more than CHF 3 billion or to more than 5% on that penetration.

Alexander Thiel

analyst
#45

Okay. And one follow-up, if I may. Regarding the full reimbursement with the one-step registration. How confident are you that we will see this kind of change in law already this year or end of this year?

Walter Oberhänsli

executive
#46

Well, that's a very good question. And just to clarify, I mean, there's no change of law required. The law clearly says -- this is the law which passed last year in July. It clearly says, there has to be a reimbursement scheme starting April of this year. But obviously, there is no reimbursement scheme. So it comes really down to what is -- how relevant is this for the different stakeholders? Again, the [indiscernible] I explained earlier, I mean, they so far agreed on we will only start reimbursement scheme with once they [ get this in place ]. But on the other hand, again, we have this law clearly stating that it should have happened already this year, April. And you cannot really give, let's say, you cannot really give a very good answer to this one right now. But I mean, we feel comfortable that based on the overall development in the market, digital solutions are being pushed forward, COVID-19 is coming back, that we see there's a good opportunity to get this general reimbursement scheme. And as a fallback option, we should not forget that as a fallback option, we have the -- what I call the 2-step registration process or the 140 contract. This is reality. It can be done. So there will be e-scripts already in 2020. So that is a given. The only question here, to which extent, and that is something that we cannot answer to 100% right now.

Operator

operator
#47

The next question is from Alvira Rao of Barclays.

Alvira Rao

analyst
#48

I've got 2. First, can you help us understand your Q2 growth rate in Germany a bit better? You've said that you're not spending on marketing behind the paper script and Rx. So are you able to tell us how much OTC revenues grew in Germany, excluding medpex? And second, looking at the marketplace app, on the OTC side, how will you control pricing on the app, if at all? And more broadly, will there be a conflict of interest between your first-party e-commerce and local pharmacies on the app? And if so, how will you manage that?

Olaf Heinrich

executive
#49

Marcel, do you want to answer the first question?

Marcel Ziwica

executive
#50

Can you start with the second one, and I will come up and answer the first part.

Olaf Heinrich

executive
#51

Okay. Yes. Okay. So then I will try to give answer to the second question first. Yes, on the marketplace, we -- of course, we also intend to sell OTC because the idea is a full -- a one-click experience. And in the marketplace, there will be different pricing on OTC. That means all of the listed pharmacies, online pharmacies and also brick-and-mortar pharmacies can offer a different OTC price, and they will offer a different OTC price, yes? Probably, but this is just guessing, I think, I mean, because the larger pharmacies, they have better negotiating power on OTC. They will probably have better prices on OTC, but this is up to the individual pharmacy, a brick-and-mortar pharmacy. They can also compete on OTC if they want to. And of course, there's a contract on OTC, as I explained earlier on the OTC, it's more like a market standard kind of contract, meaning we will get some kind of commission for the OTC, which we sell in our marketplace and actually which sell us on our marketplace for a standard kind of commission.

Marcel Ziwica

executive
#52

So then on the growth rate in Germany, the development was clearly impacted by COVID-19 with a very strong increase in margin starting of the crisis with stockpiling from the customers and also [ completely ] new customer. And in the second quarter, there was a release of the demand and also the customers with their stock at home first used this product. And so the second quarter was a clearly weak. But now we see that it's coming back to normal. And this, we see from the third quarter ongoing that we go, just like before corona, on a slightly higher level because of higher demand of online business.

Olaf Heinrich

executive
#53

Maybe in addition to that, I mean, we have switched also the go-to-market strategy in Germany based on the medpex experience more into a combination of growth and gross margin. So the increase in gross margin on OTC and still maintaining a good growth level on OTC and then you pointed this out, the real focus going forward is the e-script and not the paper script. So that's why we are focusing a lot of activities on making eRx happen.

Operator

operator
#54

And the last question is from [ Nadish Georgina ] of Financial Press Agency, AWP.

Unknown Attendee

attendee
#55

I had a question about -- well, I just wanted to know how you could explain the net loss in the first semester because it was a bit unexpected, at least if we believe in the expectations that were published before. How can you explain it? And how do you consider managing it in the future for the rest of 2020 and next year? That will be my first question.

Marcel Ziwica

executive
#56

We see our results of the first half year in line with our expectation and also in line with our communicated targets for the full year 2020. And the loss is also because we have already acquired businesses and not realized all the synergies, which come out of integration. But together with our announcement today, we also announced further steps of integration and integrating service function and reduce the number of admissions. And so as I tried to explain earlier, we see that we are on the way -- on our path to profitability and in line with our expectations.

Unknown Attendee

attendee
#57

Okay. Regarding the -- are you at all concerned by a second wave of COVID? Can it impact your business in a positive or a negative way?

Walter Oberhänsli

executive
#58

So we expect to have a positive impact. So I mean, the negative will be if physicians would close down and their practices, again, like in the first period of COVID-19, and so we don't see such a scenario for the second half. But we clearly see an increase of the virus situation. And therefore, an increased change of online behavior or the behavior of customer behavior towards online for such reasons. We a see a positive effect from the second half of this year.

Unknown Attendee

attendee
#59

Sorry, I didn't get the second part about the second half. That's why you are pretty positive?

Walter Oberhänsli

executive
#60

Yes. That's the reason why the COVID-19 is, again, increasing. But on the other hand side, we do not see the risk that physicians will shut down again like in the first period. Positive effect.

Operator

operator
#61

Okay. So as time is advancing, we close the Q&A session for now, and I hand back to the speakers for the conclusion.

Walter Oberhänsli

executive
#62

Okay. Thank you very much for attending this call. And hopefully, all the questions have been answered successfully. And yes, let's see you next time. Thank you very much.

Operator

operator
#63

Ladies and gentlemen, thank you for your attendance. This call has been concluded. You may disconnect now.

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