DOMS Industries Limited (DOMS.NS) Q2 FY2026 Earnings Call Transcript & Summary

Ladies and gentlemen, good day, and welcome to DOMS Industries Q2 FY '26 Earnings Conference Call. Before we begin, a brief disclaimer. The presentation, which DOMS Industries Limited has uploaded on the stock exchange and their website and the discussion during the call contains or may contain certain forward-looking statements concerning DOMS Industries Limited business prospects and profitability, which are subject to several risks and uncertainties, and the actual results could materially differ from those in such forward-looking statements. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Aniruddh Joshi. Thank you, and over to you, sir.

Yes. Thanks, Shravani. On behalf of ICICI Securities, we welcome you all to Q2 and H1 FY '26 Results Conference Call of DOMS Industries Limited. We have with us today senior management represented by Mr. Rahul Shah, Chief Financial Officer. Now I hand over the call to Rahul bhai for his initial comments on the quarterly performance, and then we will open the floor for question-and-answer session. Thanks, and over to you, Rahul bhai.

Thank you, Aniruddh bhai. Good afternoon, and a very warm welcome to everyone to the conference call for Q2 and H1 FY '26. We hope you all had a wonderful time celebrating Diwali with your loved ones and take this opportunity to extend our best wishes to all for a prosperous new year. Joining me on this call is the team from Marathon Capital, our Investor Relations advisers. I hope everyone had an opportunity to go through the investor presentation and the results release that have been uploaded on the stock exchanges and our company's website. I'm happy to share that despite the impact of GST 2.0 transition, we continued our growth momentum in Q2 FY '26 with an increase in sales of over 24%, marking yet another milestone in our journey, showcasing the resilience of our business model and reflecting the strength in demand of our products. A notable highlight for the quarter was the government's announcement of GST 2.0 reforms, slashing rates across some of our key product categories. Although we believe GST reduction is structurally positive, it led to temporary disruptions in September, including inventory clearance and order postponement by trade partners. Despite this, we achieved positive sales growth, demonstrating our strategic agility and the ability to navigate transitional challenges while capitalizing on market opportunities. We believe these reforms, coupled with the income tax reductions introduced in budget 2025 will have a long-term positive impact by increasing the disposable income and uplifting consumer sentiment, thereby creating a favorable environment for business growth and boosting demand, coincidentally aligning well with the planned commercialization of our flagship 44-acre expansion project. Furthermore, the GST rate reduction on some of our core products creates a level playing field between organized and unorganized players, providing better market penetration, opportunities and shift in demand towards branded products. In terms of operational highlights, we continue to leverage our widespread product portfolio to enable us to effectively service consumer demand and deepening our presence and market share. We continue to expand our product portfolio with introduction of new products across all our product segments with additions in categories such as scholastic art materials, kits and combo packs, office supplies and scholastic stationery, like the launch of a vibrant new range of beautifully designed mechanical pencil in exciting colors and features. Furthermore, the performance of Uniclan Healthcare, our baby hygiene business also yielded positive results, contributing to our overall growth, reflecting market acceptance and validity of the baby hygiene products. As a part of our consumer connect initiatives for enhancing the brand aspirational value, we continued our marketing campaign, including digital connect initiatives to event sponsorship. Among others, we are also entered into a strategic partnership with Kaun Banega Crorepati as an official partner for the show, which we believe has helped the brand reach out and connect further with millions of consumers across age that are spread across the country and overseas. Coming to our expansion initiatives, we are progressing steadily on our expansion trajectory with our 44-acre project, albeit with slight construction delays on account of prolonged and intense monsoon conditions. But we are confident of getting the possession of the first building in Q4 FY '26 and start commercial production from Q1 FY '27. This capacity expansion, along with ongoing brownfield initiatives has been strategically planned to support our growth objectives in our core stationery and a material segment. Coming to the details of our financial performance. Consolidated operating revenues for Q2 FY '26 stood at INR 567.9 crores, a growth of 24.1% compared to the same quarter last financial year. This increase in sales was predominantly on account of impressive performance in domestic markets backed by volume growth as well as marginal increase in average selling prices. Our international business continued its steady growth trajectory, recording 18.5% growth in gross product sales year-on-year during the quarter. During this period, the domestic gross product sales grew by 28%. The consolidated EBITDA for Q2 FY '26 grew by 15.8% to INR 99.5 crores as compared to INR 85.9 crores in Q2 FY '25. The EBITDA margin for the quarter stood at 17.5%. This consistent maintenance of EBITDA margins towards the upper end of our guided range of 16.5% to 17.5% demonstrates our operational efficiencies and a robust business model for balancing growth-led approach with [indiscernible]. For our profit after tax for the quarter stood at INR 60.9 crores with growth of 13.4% over the same period in the previous financial year. The prior funding for the quarter stood at 10.7%. As mentioned earlier we continued aggressively with our expansion initiatives from 6 months period we have consolidated CapEx of approximately INR 150 crores including capital advances and are on track for our guided full year CapEx estimate in the range of INR 210 crores to INR 225 crores. Looking ahead we continue to looking optimistic about the second hand half of the year that's why continues product introduction, strategic expansion initiatives and increasing market penetration positioning us well for a sustained growth. This optimism is positioning between further boost from supported government initiatives including GST and income tax price and down payment strategically position to capitalize on this emerging demand opportunities. With this, I would now request to open the floor for question and answers. Thank you.

[Operator Instructions] First question is from the line of Sneha Talreja from Nuvama.

Congratulations on great numbers once again. Just 2 questions from my end. First, I think in the opening remarks, you were mentioning that, of course, there was GST impact a few days because a lot of your products, GST gone down to 0-odd percent. Just wanted to understand, would we be able to quantify where exactly in which particular segment impact would have been higher? And more importantly, if that was not the issue of destocking, where we would have landed up with respect to imports?

So in terms of the product categories where GST has come down from 12% and 5% earlier to 0%, it currently contributes about 45% of our overall sales if we look at FY '25. And then there is baby hygiene segment, which in FY '25 was about 6% of our total sales, where the GST rate reduction has come down from 12% to 5%. So overall, between 45% to 50% of our total products have been impacted by this GST transition. It's really difficult to quantify as such how much we would have done better if this transition impact was not there. But we believe that if this transition impact would not be there, our sales could have been about 3% to 4% higher than what we reported for the quarter.

That was quite helpful, Rahul. And I'm sure by now you would have also done the backward analysis of the GST input credit that you were getting. Any meaningful impact or based on that itself, you've just passed on the pricing? So what I want to impact is the understanding on your profits, the way they would move with GST price.

So Sneha, like a lot of our products move down to about 0% and therefore, IPC becomes ineligible on these products and therefore -- and it becomes a part of the cost and the cost will rise. But similarly, the selling prices will also rise. So when this GST transition was happening, we reworked all our cost sheets after figuring out how much the cost would increase because of IPC, we came up with the revised MRPs and those MRPs were then introduced in the market. So overall, I don't see a significant impact of this on the margins of the company.

So we would have seen approx how much increase in your pricing of the product on an approx level, I understand it would be different from product to product, but on a range basis?

Pricing of our products. So in fact, all our MRPs have come down, Sneha. So pack of pencil, which were earlier selling at INR 60 MRP is now sold in the market at INR 58. In terms of the company sales at the primary level, if you are asking me, the sales would have increased by about 3% to 4%, not more than that, 3% to 4%.

The next question is from the line of Kunal Vora from BNP Paribas.

First question is advertising from the past, but are now advertising on KBC. What is the change in thought? Which products would you look to push through marketing? What is the incremental cost which you're looking at? And how has the response been to your marketing campaign?

So Kunal bhai, so KBC was not specifically for any particular product, but it was more for the overall brand. So it was just that the entire DOMS brand and our entire range of scholastic stationeries, scholastic art, office supplies were distributed to the kids who were coming to that show for a specific period of time. So it was just an opportunity we got through our marketing references and there's nothing like a planned thing or something. In terms of how it helps is something which will come to know in the mid- to near-term. But overall, it adds value to the brand's aspirational value. In addition to KBC, before KBC, we also did some partnership with a leading cinema chain in India, where this child-centric movie, Sitaare Zameen Par was released, where we advertised one of our pens in the theaters. So these are now small initiatives that we are taking. Again, it's very specific to where -- to our consumer towards the target audience of children. Even in this KBC partnership was for -- is not for the entire season, but for a few weeks where children were called as participants.

Understood. Okay. Second one is, can you talk about some successful product launches which you had mechanical pencils, glue, marker, bag, like what's really doing well right now? Anything which you can highlight in terms of what's done well?

So see, across the products where we've added capacity, they've done well. You would have seen from the presentation in office supplies, the growth has been significant because that's where capacity has added. Mechanical pencils, we just launched towards the end of the last quarter. The initial response has been positive. Adhesives also, although there have been no new SKU additions in the segment, but there are the brownfield expansion that we were doing in the adhesive segment, they are slowly coming on board. So that segment is doing well. Across categories, there are new products being added. So even in scholastic stationery in our core category of pencils, you remember, we have a partnership with Warner Brothers. So there, we introduced a Superman themed pencil pack. Again, very different from what otherwise you get in the market like co-branded pencil. This is packed also differently. So across products, no specific as such, Kunal bhai, that I would want to highlight or something like that.

Understood. Third is on U.S. tariffs. You had mentioned last time that it could have an adverse impact on the business. I still see exports having seen a healthy growth. So how did the U.S. market -- U.S. sales trend? Did you find other markets or U.S. sales have held up well despite tariffs?

So U.S. sales because in the month of September, it was during the quarter that U.S. tariffs were introduced. So all the open orders that we had were fulfilled by our consumer. So in the last quarter, specifically, we did not see any significant impact of U.S. tariffs on our sales. But going forward, certain orders have been postponed and that have -- the capacities for that have been diverted to other growing markets, both where DOMS was already significantly present and the distribution partnership with FILA that we started, like, for example, in Chile, where we initiated this FILA distribution arrangement, there, we are seeing good repeat orders also coming in. So we believe that while from a U.S. perspective, in the current quarter and going forward, there will be an impact until the tariff issue is not resolved. But there have been alternative strong demand from markets, like I said, Chile is one, Middle East, we are seeing good demand. Our core neighboring countries of Sri Lanka, Nepal, there also the demand is positive. So because of these regions, we don't see overall, there would be any impact on export sales.

Understood. And lastly, how are you doing on quick commerce? Are your products available across all forms and supplying directly to quick commerce or to distributors?

So we are present across quick commerce channels, Blinkit and Instamart and all channels we are present. Again, the focus there is to be available from a convenience perspective. It's not a major push or a focus area. The consumers who want that convenience of being present, getting goods very fast. So there, we are present on quick commerce. Focus continues to remain general trade. Again, with a lot of our new product launches happening, the first priority is definitely towards general trade because they are the ones who help us in getting the product reach to our consumers. But yes, quick commerce as a business segment is also growing and our presence there is also increasing.

But how are you ensuring that? I mean, like you're doing it directly or let's say, what kind of contribution, what kind of growth you are seeing there? Because many of your products look very interesting from a quick commerce perspective. How are you ensuring that we are getting right there?

So we partner with these quick commerce operators directly. So we'll sell to them to their dark stores and from there they distribute. So we service them directly.

The next question is from the line of Jinesh Joshi from PL Capital.

Sir my question is on pen [indiscernible]. Actually, we do not have the visibility to [indiscernible] and to that point integration advantage in which category it existing? So just wanted to know, I mean, has it got to do with the...

Which category? Pen? Okay.

Yes. It is group manufacture right. So just wanted to know, I mean has it got to do with the technical capability or is it related to the [indiscernible] speed advantage and once we achieve a desired production perhaps, we can consider its even in-house manufacturing. So that is one. And secondly is how much typically does a tip cost in the overall cost structure of a pen?

So Jinesh to answer your first question, definitely, it is nothing to do with capabilities or as you know that, for DOMS our constraint has always been in terms of capacities, right? Today, whatever infrastructure we have for us, it is like taking a decision that how do we utilize that infrastructure. Right now, do we utilize it for manufacturing tips or manufacturing the pen. And if you look at the tip manufacturing infrastructure in India, there are a lot of players who are focused on this manufacturing segment only. They manufacture only tips, and they are reasonably large and cater to all our requirements. So therefore, we've not prioritized manufacturing tips right now because we are constrained in terms of the capacity that we have in terms of physical infrastructure. So now with the new 44-acre plant soon coming into production, we definitely intend to get into manufacturing of tips. This is not a very technically superior sort of a process. You get good imported automatic manufacturing lines and the process, once it is set, it can do mass production. So we've already placed orders also for these machines. And soon, we will have some new machines for tips also coming in and starting production of our own tips. But given the size and the scale at which we are growing our pen business, we'll continue to purchase tips from these third-party partners and the quality that we want and the type of tips that we want are available from these partners. And in terms of cost, tip manufacturing, tip cost to the overall cost is not a very large component. Polymers and ink is higher than tips.

Understood. Understood. And sir, secondly, I just wanted one small clarification. The channel mix, the data back we have given on Slide 22 of the PPT, does it include revenues from the hygiene business? I just thought of asking because if I look at 2Q of FY '25, our GT contribution was 77% and now it has declined to about 71%. And I believe some of the other channels like e-com and GT have a higher share in the hygiene business. So if you can just clarify that part.

Yes. On Slide 22 that you're referring to, the gross product sales of INR 593.7 crores includes the hygiene segment also. In terms of general trade contribution that you see that has sequentially decreased is because of 2 reasons. One, the overall contribution of baby hygiene products to the sales in the current quarter has increased. And in the baby hygiene segment, almost 35% of sales come from e-commerce. Therefore, you'll see the modern trade and e-commerce segment on an overall consol basis increasing and GT coming a little low. And also because of this GST 2.0 transition impact, the sales to the GT segment were a little affected and plus also this becoming -- this being an onset of the festive season where generally GT sales come a little low because stationery shops start selling a little more of your gifting and your decorative and such items. So because of both these factors, you will see the presence, the percentage contribution of GT coming down a little in this quarter. But going forward, GT will continue to be close to about 75% of our overall sales.

One last question from my side. Sir, is it possible to share what is the contribution of per rupees pen price points in our pen portfolio? And also on the pencil expansion side, I believe additional capacity was supposed to come on stream in 4Q. So where are we on that?

So Jinesh to answer your question on the pencil capacity addition, the first building that we'll get in the 44-acre complex would be dedicated for expanding our capacity for pencils, like we highlighted in the previous call also, those earlier or the backward processes before finishing of pencil has already been -- capacity increase there has already happened. So we are just waiting for the possession of the building from the 45-acre complex. Once we get that, we'll see capacity addition in pencil coming in. And to answer your question on the pen, honestly, my friend right now, I really don't have a data on how much is the contribution of INR 10 pens on the overall segment. But what I can say is the INR 5 price point pens continue to be the largest contributor to our overall business of pens and office supplies.

The next question is from the line of Aradhana Jain from 360 ONE Capital.

Just to continue with the previous participant's question on the pen segment. Sir, what was the capacity of pens a year back versus where are we right now as on 1H, given that you said that the increase in the office supply or sales has primarily been on the back of pens and that has happened because of the capacity expansion. So could you just highlight how much capacity has expanded on the pens side in the last 1 year? That's my first question.

Aradhana, on the pens, so if we just talk about the ball point pens where we've added a significant capacity I think about a capacity increase of 1 million pens a day has been added. But Aradhana, this has been through the period. So it's not that on day 1, 1 million was added. So incrementally, as soon as the infrastructure is ready, we install like 5 machines and another 5, 5, 5. And that's how the capacity buildup has happened. So today, we should be close to about 3 million to 3.25 million pens a day in terms of our pen manufacturing capacity.

And going forward, where do we see that increasing to in the near-term? Or is this the level at which we'll be operating?

So now you see right now, like I said, the next large chunk of the infrastructure that we will have is from the 45-acre project where the first building we're going to use it for expanding our capacity for pencil and after that, we'll again start increasing capacities for other writing instruments like pen, highlighters, markers, sketch pen. So overall, definitely, this capacity is likely to increase, but it will -- when it will happen will depend upon how the buildup of the 45-acre complex comes on.

And on the like the sort of growth that we've seen in this space, is it fair to assume that this momentum will sustain in the second half as well given that fourth quarter is a quarter where back-to-school starts happening and examination-based sales also start picking up. So fair to assume that this sort of 80% growth that we've seen in this quarter or the high double-digit growth that we've seen in the first half could sustain in the second half?

80% growth in the pen business you are talking about?

Office supply. Office supply has grown up...

Yes. So it will be linked to capacity, Aradhana. So it's not something which will be sustainable because capacity will become a constraint. But yes, this segment will continue to see healthy growth, but that will all be back on capacity addition. So by the end of this year, our combined capacity for pens, which includes the regular ball pens and onetime use examination pens, all put together to be close to 5 million pens a day.

Understood. And second, I wanted to understand on your core stationary categories, if I see, say, the scholastic stationery, scholastic art and kits and combos, if I combine all 3, the growth has remained largely flat year-on-year in the second quarter, and it was up like 3% in the first half. So is it fair to assume that it was largely driven by the capacity constraints? Or are you also seeing some sort of moderation in the underlying demand or some inventory levels? Or is it purely because of the capacity constraint? And going forward, if it's purely because of capacity constraints, then from which quarter can we expect some more visible [indiscernible] for scholastic category?

So Aradhana, if you combined scholastic stationery, scholastic art and kits and combination plan year-on-year quarterly growth was about 4% and H1 growth was around 5.5%. Like you said, the growth has been lower early because that has been lower significant capacity addition that are happened in this segment is probably in growth due to change in product mix and size increase in ASPs. In terms of actual capacity in revenue in this segment like I said will be and we are hopeful that from Q1 FY '27, we have our, additional pen capacity -- sorry additional pencil capacity coming in production over a period of time. So I think Q2 FY '27, we will see decent amount of contribution coming from new capacity in this scholastic segment. Also, we recently launched mechanical pencils, which also gets categorized in scholastic stationery. So that ramp-up in production is also underway. So going forward, I think incrementally, you'll see some growth coming in the next couple of quarters and then major growth coming from Q2 FY '27.

Understood. Just 2 more questions, if I can squeeze in. One was we've seen 25% of growth in the first half of the year, right? So do you feel that you need to up your guidance from the current 18%, 20% that you've highlighted in your press release that for the entire year, we are expecting 18%, 20%? Do you think that that could be closer to, say, a 25% number for the entire year given that fourth quarter for us is expected to be good compared to, say, second quarter?

Aradhana, see, if you look at first half of the year and compare it with the first half of the previous year, a significant growth in the first half in the current year was due to the consolidation of impact of Uniclan. In the last financial year, we consolidated Uniclan only for 15 days of the first half, right? In the current year, we could -- Uniclan was consolidated for the full period and therefore, the growth has been higher, close to about 24%, 25%. But if you see in the second half in the base period, Uniclan was already consolidated. So there, we'll see the growth in line with our 18% to 20% targeted range.

Understood. Just last thing on the regional performance. There's some bit of divergence seen with respect to South India has grown at, say, 16% plus versus East India hasn't grown like 10%. So what is the reason for such a sharp variance? Is it purely because of Duga Puja being in East India and demand not picking up or?

Absolutely. So Aradhana, I think this metric is something if you look on a full year basis, we'll give you the current picture. Looking at quarters sometimes distorts the data because like you said, in East India, in the month of September, there was Durga Puja and practically the entire Eastern region comes to a standstill during those 10-odd days. And the channel starts, like I said, stationery shops start selling a lot of decoration and gifting and such related items. And therefore, there is always in -- during -- I wouldn't say Q2, but whenever there is Durga Puja month, you see impact on sales in East India. So I think this is a metric you should always look from a full year basis that gives a correct picture.

[Operator Instructions] The next question is from the line of Priyank Chheda from Vallum Capital.

My question is on the employee cost, it has gone up significantly. And in general, of course, with the Uniclan sales consolidating, I'm aware. With the sales growing even ex of Uniclan sales growing at 20%, we don't find that operating leverage playing out in our EBITDA margins. Why would be that so? And also, on the question on the employee cost quarter-on-quarter inching up.

So the employee cost as a percentage of sales increased by over 1% sequentially and 0.85% year-on-year during Q2 FY '26. The key reason for this increase in employee expense was due to the overall increase in workforce, both in our sales and production team as we plan to ramp up our production activities, the hiring has to happen a little in advance. And similarly for the sales team because there's a lot of training and all they have to go in -- go through. And also because of this disruption in sales due to this GST transition which happened in the month of September. When I see specifically by month of September and compare it to employee expense and the percentagewise, it went higher because like I said, our sales were impacted during this month. So because of these 2 reasons, you see our employee expense increasing as a percentage of sales. And Priyank sorry, if you could repeat your second question?

Second question was on the operating leverage kicking in. Of course, now I understand that there is a cost which has been loaded up of the new plant, right? Would it be possible to quantify over the last 6 months, what kind of a cost would have got loaded up in the expectation of the new plant starting up?

So Priyank, it's very difficult to quantify because see something, like I said, we've had a significant increase in our sales team also. If you see over the last few quarters. Our sales team now is more than 900 people. And if I remember correctly, last year, same time, we were close to about 800 people. So this all is happening in anticipation of the increased volume and sales that we'll have. And this is not only for the new plant, but for other expansion like office supply -- sorry, adhesives, a new category which we got into mechanical pencils. And for this, we need to ramp up the teams well in advance. So it becomes a little difficult to quantify as such. And other in terms of operating leverage, like I said, even last time when we gave this entire guidance of EBITDA guidance of 16.5% to 17.5% was keeping in mind, one, Uniclan and second, also the higher employee cost that we will have both because of one ESOPs and second ramp-up in the team size.

Sure. I got it. Now on the office supplies, what would be the mix roughly between pens, highlighters and markers?

So honestly, given that within the category, we'll not have a lot of details ready on this. So right now, the majority, I could say, would come from pens followed by markers and then highlighters, but I wouldn't have exact data on how much comes from each of these categories.

Got it. One last thing, on the discount incentives and rebates, if I have to collate the data from the annual report, for the full year last year gone by, it was roughly 3.7% of the sales, which is netted off, of course, from the sales, but it went up Y-o-Y, almost a percentage of sales from 2.5% to 3.7%. What was this because?

In the current quarter?

No, I'm asking for the full year, FY '25. I'm asking for the previous year. The discount incentives and rebates, which gets netted off from the sales almost doubled from INR 37 crores to INR 71 crores. Was it or more...

Basically, see, discount rebates and all includes all schemes and product, cross-product schemes also that we run. So it is generally, it is a factor of -- more a factor of the price list rather than actually giving certain cash or time discounts in the market. So typically, what happens is, let's say, I'm introducing, or I want to push product A, so I'll start giving product B as a part of the scheme. You buy so much of product A, you get so much of product B. So this -- but the value is all incorporated inside the costing. So it's not that we've given more schemes and discounts, which is actually bringing down our EBITDA, but more in terms of how the sales and how the price list metrics is working in the market. In this quarter, we've had a slight impact, a little more scheme discount rebate given because, again, because of the GST transition for whatever stock the channel had and the reduction in MRP that we did, we had to give a little -- we had to issue credit notes for that. So therefore, in this quarter, there was an impact, which was more from a transition thing rather than any product-specific schemes and discounts.

Sure. One last thing, sorry. On the new plant for the first full year, even if we were to ramp up, we would say ramp up, say, at around 35% or 40% of the utilization and then Y-o-Y keep scaling up that. Of course, still certain percentage of utilization, the cost would get loaded up for the full plant, so would you guide that for the first year of the operation of the plant because it would be suboptimal, the EBITDA margins and the other expenses would take a hit to the EBITDA margins for the first year, second year and then gradually it will again recover it. Would that be the fair assumption in the trend analysis for the margins?

So Priyank, see, this is like an ongoing cycle, right? So today, already for the ramp-up that is happening in the other brownfield investments, like last quarter, we informed that we had added a few -- we purchased a few more land and building close to our existing facilities where the ramp-up in production is happening as we speak. So this is like a continuous process. So today's numbers already include the impact of the ramp-up of the brownfield investments. The numbers of next year will include the ramp-up of the 44-acre, but this current period ramp-up will have a full impact. So either of them is a major problem. See, it's a continued cycle. We have been in this [indiscernible] cycle continuously.

So the message that you're trying to give is that because of...

I would say that because of the ramp-up, there would be any significant impact on the margins.

So you continue with that 17.5% or 18% type of the EBITDA margin guidance now?

16.5% to 17.5%. 16.5% to 17.5% is a decent range that we’ll be comfortable operating in.

[Operator Instructions] The next question is from the line of Mannan from ICICI Securities.

Congratulations on good set of numbers. So I just have one question. The revenue grew by 24% year-on-year. Can you give a breakup of how much is this volume and value growth?

So Mannan, it is majorly volume growth, again in key categories of office supplies, paper stationary, adhesives and kits and combination packs. And only a very small portion, about 2%, 3% of this growth comes from ASP increase.

Got it. And another question is like what the EBITDA margin does the company expect from this 44-acre project expansion? Is this the same margin the company is operating, or the company expect a higher margin from this capacity?

The company's margin has especially for DOMS has always been same, for every product, it's that cost represent we drop our cost fee and work with our targeted margin of 15%, 16%, which because of operational efficiencies then results in reported margin of 16.5% to 17.5%. We continue with the same philosophy for the 44-acre project expansion also. So there actually, we are not going to add product categories more of increasing capacities for the same product categories where margins are already define and well set.

Just to clarify that Mr. Mannan is from the company ICICI Securities. The next question is from the line of Ansh from Ansh Capital Advisors.

Congratulations on a decent set of numbers. I just wanted to know that because of the GST 2.0, you mentioned there had been some postponement in the orders. So do you think that influx will be, what do you say, shown in the next quarter in the same or what is your priority?

Coincidentally, this GST reforms was clogged with the onset of the festive season also. So typically, otherwise also during the Diwali period and all, which was in the Q3, the sales get impacted a little. So the channel clearance that happened a little faster in the month of September, which otherwise we had anticipated would happen in October. And the destocking at the distributor and the retail level will be an ongoing process and coincide with the back-to-school period, which will start from December. So you'll not see something significant in the third quarter. Third quarter as it is because of Diwali period gets a little slower. And even at the plant level, manufacturing level, we are on a short Diwali break of 4 to 5 days. So the production also gets impacted a little. So you will not see any significant like impact in the third quarter. It will be a slow process moving into third and fourth quarter both.

But there will be some gradual growth, right?

Yes, there will be some gradual growth, yes.

Okay. And the second question is, what's the current capacity utilization we’re running at?

It’ll be very difficult for us to give for -- because all of our products have different capacities. Some products have interchangeable capacities, especially those which are manufactured using polymers and in our molding infrastructure. So for us, at a product level, having capacities defined is a little difficult and challenging. But having said that, across all our core products like scholastic stationery, scholastic art material, our capacity utilization is upwards of 95% in products like office supplies and hobby and craft, there is continuous capacity addition ramp-up happening. So for already which we've installed, we would have reached about 75% plus. But again, new capacities are coming as we speak and during the next quarter, 1.5 quarters. So there, we will have growth coming in from.

Okay. And the CapEx that you are planning on doing, when that is fully finalized and that's in production, what do you think that will -- like how long do you think that will last for?

So hopefully...

No, in the sense that how much capacity will that run at? Do you -- you must have some projections on that?

So basically, for us, wherever we are investing INR 1 in building capacities, we target to achieve revenues of INR 3. And as soon as we believe that for a particular product or a category where demand also is still strong, and we believe a lot of value DOMS can add, as soon as we reach about 50%, 60% utilization, we plan for other capacity enhance -- and this, at least for the next 3 to 5 years, we believe considering the total market environment, both in domestic market and the opportunity in exports is something which will be a continuous process. So we will keep investing in building our capacities at least for the next 3 to 4 years to drive growth in the business.

Ladies and gentlemen, we will take one last question. The last question is from the line of Priyank from Antique Stock Broking Limited.

Am I audible?

Yes. You’re loud and clear.

Yes. So I just wanted to ask more clarity on the GST side, right? So most of the scholastic stationary product has seen 0% GST rate, right? If I'm assuming pencil and stuff like that. But if you sell this product in kits, do we have a GST rate on kits as a basket?

So basically, what the GST law says is when you bundle products, you need to first check whether it's a mix supply or composite supply. Most of our kits fall under the category of mix supplies. And in mix supplies, whatever is the highest GST rate in that mix supply needs to be applied. So for most of our kits and combination packs are sold at a GST rate of 18%. And for the 0% items that go in that kits and combination pack where you're actually charging 18%, you become eligible for input tax credit. So it complexes the entire process having different GST rates and with a lot of products being in. But yes, that's something that we'll have to live with.

So this means that we will focus more on the kits or something like that to get the input tax credit on the [indiscernible] or there will be some dynamics -- and there will be MRP dynamics change in the product portfolio in the kits versus the stand-alone products?

So both are not comparable. So somebody who wants to buy pencils only will buy pencil pack only, which will be still sold at 0%. And there, we've passed on the benefit to the consumers by reducing the MRP of the product. And somebody who is buying a gift and combination pack either for gifting purpose or consumption purpose or for any reason, will buy. So it's not -- kits does not replace the requirement for a pack of pencil or vice versa. Right? So people will not -- consumers will not start buying or we will not start pushing more sales of kits or combination type that way.

Thank you. Ladies and gentlemen, that was the last question for today. I would now like to hand the conference over to the management for the closing comments. Thank you, and over to you, sir.

Thank you, everyone. Thank you once again for joining us. We appreciate your continued support and confidence in our journey. Should you have any further questions, clarifications, please reach out to our Investor Relations team. Thank you and have a great day ahead.

Thank you. On behalf of DOMS Industries, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.