Ermenegildo Zegna N.V. (ZGN) Earnings Call Transcript & Summary

July 23, 2026

NYSE US Consumer Discretionary Textiles, Apparel and Luxury Goods trading_statement 58 min

Earnings Call Speaker Segments

Operator

operator
#1

Good afternoon. Good morning, everyone. Thank you for joining the Ermenegildo Zegna Group First Half 2026 Preliminary Revenues Earnings Call. Please note that today's material and presentation are available under the zennroup.com website. Before we begin, we need to point out that the team will make certain forward-looking statements during the call. The group actual results may be materially different from those expressed or implied by those forward-looking statements. Also, these statements are subject to a number of risks and uncertainties, including those described in our SEC filings. Please refer to the forward-looking statement cautionary statement included at Page 2 of today's presentation. I'll now hand over to Paola Durante Durante, Chief of External Relations and Sustainability.

Paola Durante

executive
#2

Thank you. Thank you, operator, and good morning, good afternoon, everyone, and welcome to today's call. As usual, Gianluca Tagliabue, Group CEO, will share the call, while I will begin with a brief comment on our second quarter revenue results before handing over to Gianluca for some final comments on key events of the quarter that you can see also highlighted in the opening page of the presentation and for some closing remarks. I remind you that, as always, when commenting on revenue trends, we will focus on organic performance, which excludes foreign exchange impacts and therefore, better reflects the underlying business dynamics. Let's skip the first pages and move directly to Page 12 of the presentation. In the second quarter of the year 2026, our group revenues reached EUR 517 million, up 11%, marking a sequential acceleration compared to the previous quarter. Zegna brand continued to outperform recording EUR 324 million revenues with a 70% growth also in sequential acceleration driven by a strong DTC channel performance across all regions. Thom Browne reported EUR 65 million in second quarter revenues, up 3% organic with a positive double-digit growth in the DTC channel, partially offset by the ongoing rationalization of wholesale. On TOM FORD fashion, the business reported EUR 89 million in second quarter revenues, plus 7% organic with a solid performance of the DTC supported by the very good reception of the spring/summer collections. And finally, on second quarter textile performance that was down 3% is largely due to different phasing of deliveries. I will not comment much on other revenues, which, as you know, related to ready-to-wear garments produced for third-party brands because this is now a marginal business and so changes are really not meaningful. So let's move now to Page 13 of the presentation where we look at the revenues by geographic areas. Starting with EMEA. EMEA, which in the first half of this year represented 33% of the group's revenues in the second quarter was up 2% organic with DTC direct-to-consumer up solidly across all the 3 brands, counterbalanced by the reduction in the wholesale, which reflects the group strategic decision to prioritize a retail-first business model. Also the Middle East will turn positive in the second quarter. The Americas, which represented 31% of group revenues in the first half recorded a very good 22% growth, making another quarter of sequential acceleration, supported by double-digit growth across the 3 brands in the DTC channel. Greater China region, which in the first half of this year accounted for 24% of total revenues. In the second quarter, it was up 9% organic further acceleration compared to what we achieved in what we reported in Q1 this year. And finally, the rest of APAC, which contributed to 12% of group's H1 revenues in the second quarter reported a 19% organic growth with all markets contributing, especially Korea and Japan. I will skip really commenting Page 14 of the presentation since we will look in details the trend by channel for each brand. Let me just highlight one number. In the first -- in the second quarter, sorry, of this year, accounted for 86% of group's branded revenue. You know that branded revenues exclude the textile and other revenues, which are by definition and by nature, B2B businesses. So let's go to Page 15, and let's concentrate on Zegna brand revenue by distribution channel. In the second quarter, Zegna DTC, which was -- which reached 90% of the brand's H1 revenue sequentially accelerated compared to the previous quarter and posted 18% organic growth, a growth entirely comp driven with all regions contributing to this performance. The Americas continued to be very strong. Revenues in Greater China region improved sequentially and the rest of APAC continued to strengthen. Europe also performed good, very good. And the Middle East, as I said, improved sequentially during the quarter and a return to a positive growth despite the disruption caused by the war. The brand network remain unchanged. In the wholesale channel, revenue was down 3% organic as we continue to focus on the direct-to-consumer model based on exclusive customer experience. We confirm here the indication of a low double-digit decline by year-end. So moving to Page 16 and commenting Thom Browne. In the second quarter, Thom Browne reported a solid D2C momentum, plus 16%, driven by the Americas, Korea and Japan. Thom Browne DTC performance was also helped by space contribution. In terms of retail network in the quarter, the brand opened 3 nets, including Chicago and Vancouver. The wholesale channel reported a minus 29% organic performance, reflecting both the decision to streamline the channel and the conversion of the distribution in Hong Kong. We confirm that by year-end, this channel wholesale, which I underline is increasingly less relevant for the brand in the first half was only 17% of the brand revenues will be negative in the minus 30% area. Let's now move to Page 17, and let's talk about TOM FORD Fashion. DTC revenues for TOM FORD Fashion grew 13% organic in the second quarter, which was led primarily by the Americas. Also Rest of APAC in the quarter outperformed. This performance was excused driven by the comp store sales growth, which is a further proof of the client appreciation of the spring/summer collections. In terms of store network, TOM FORD Fashion closed boutique during the quarter. Looking at wholesale, gross sale was down 3%, reflecting also in this case, the group's retail first strategy. The performance in the quarter benefited from some anticipated deliveries of the fall collections, which have been driven by better and good production timing. By year-end, the channel should be down low mid-single digit, and this is a confirmation of what we already said in past calls. Moving now to Page 18. As usual, here, you can find a summary of the group store network. And with this, I completed my hopefully short presentation, and I will hand over to Gianluca for his important remarks.

Gianluca Tagliabue

executive
#3

Thank you, Paola. Good morning, good afternoon, everybody. Let me share a few final remarks on some important brand initiatives and on our business. First, as Paola also mentioned, I would like to celebrate once again the extraordinary event that Zegna brand hosted in Los Angeles this June, which we call the [ Labillageotura ]. In Los Angeles, we told another chapter of the Zegna story. This time, the story was rooted in the Italian tradition of Villa Jar, which means to spend the summer in a villa. We brought to life the Zegna family summer Villa inspired by a time in the '70s when the entire family would spend the summer together in a house, always open to relatives and friends. This is what we did in Los Angeles. At [ Châoarmonte Hotel ], we welcome friends of the brand to discover exclusive collections, and we invited them to experience the runway presentation on the Malibu Pier while living the Zegna legacy. Those were memorable 5 days, delivering results in terms of coverage, recognition and client interest that exceeded our expectations. I want to express again my sincere congratulations to the entire Zegna brand team, starting with Eduardo and Angelo Zegna and Alessandro Sartori for the focus, creativity and quality brought to this project and for the outstanding execution that made these results possible, all underpinned by Gilda's vision, guidance and unwavering encouragement to keep the -- to keep the bar always high. But [ LillaZegna ] Los Angeles was not the only major initiative the brand pursued in the quarter. At Arca in June, the Zegna brand continued to champion art as a force for responsible progress through its support of artists who engage directly with communities, society and the environment. This initiative reflects a belief that has long been part of the Zegna brand and overall of our group's identity that business, culture, people and nature can create lasting value when they evolve together, just as our founder and vision more than a century ago with the creation of Aussie Zegna. As you can see, everything Zegna does is part of a career and vision. Every ingredient is already there, written in the Zegna family book. We simply have to open it and bring to life its values, culture and way of living. That's how we express what makes Zegna unique, an authentic Italian lifestyle that goes far beyond products. Let's now return to Italy, where we proudly welcomed Thom Browne for his first ever show during June Men's Fashion Week in Milan. This debut was a powerful expression of the brand's tailoring heritage and commitment to craftsmanship. At the same time, it demonstrated TOM's ability to continue to evolve its iconic creative codes, introducing a broader color palette and exploring a sophisticated range of fabrics, textures and techniques. We were very pleased with the show, which attracted significant positive attention from industry, media and clients. At the same time, Sam Lobman, the CEO of Thom Browne, is making progress on the brand's objective to drive a stronger retail-first culture across the organization. This includes investing in talent at every level, ensuring that the brand's creativity and merchandising stories are effectively brought to life in the stores. There is still important work ahead, but we believe that the team is moving in the right direction. Moving now to TOM FORD Fashion. The recent 26 Metgall and Cannfil Festival in May marked 2 defining moments for the brand. Through a curated celebrity presence at both events, the creative and marketing teams contributed to enhance global visibility while driving significant earned media coverage. Combined with increasingly focused collections and with improved CRM capabilities, these efforts are supporting the development of the retail business, as shown by recent sales performance in the directly operated stores. Leo Gavassa, the CEO of TOM FORD Fashion and his team continue to work actively across all these levers, marketing, merchandising, CRM, selected new openings to drive future growth of the business. Indeed, we believe that TOM FORD Fashion ongoing success will come from a combination of comparable store growth, new space contribution, development of existing clients and acquisition of new ones. Today, our priority is to selectively expand the retail network while deepening our relationship with existing customers. Over the medium term, the focus is also to drive comp store growth also through new customer acquisition. Before taking your questions, let me conclude highlighting that the strong performance we saw over the last quarter is the result of actions we began implementing years ago and which are bearing the fruits now. We know we have much more to do as important projects remain underway. These projects will continue to require resources before delivering sustainable value, but they are strategic and relevant for our future. As we enter the second half of the year, let me offer a few general observations on what we are seeing across our business. While we are only a few weeks into Q3, and therefore, we have yet limited visibility, what we are seeing today is that the underlying DTC trend of the business remains very solid. That said, it is important to recognize that Q2 benefited from some specific initiatives that are not expected to be repeated in the same way in the remainder of the year. For instance, Villa Zegna Los Angeles and the ASI launch for Thom Browne. The momentum we see -- we continue to see reflects the work undertaken over the past several years to strengthen the Zegna brand. While at Thom Browne and TOM FORD Fashion, it reflects the early progress of the initiatives we have put in place, fully aware that we are still in the early stages of the journey and many things remain to be done. As a final remark, our commitment to investors remain unchanged. We remain focused on delivering our 2027 targets. The second part of the year might be a bit more challenging in terms of comparison. However, we are confident that 2026 full year consensus is reasonable. With that, we will now open the Q&A session.

Paola Durante

executive
#4

Thank you, Gianluca. And please, operator, if you can open the Q&A session.

Operator

operator
#5

[Operator Instructions] Our first question is from the line of Adrien Duverger at Goldman Sachs.

Adrien Duverger

analyst
#6

I have 3, if possible. So the first one is on the performance throughout the quarter. Could you please comment if there is any material difference month-on-month? And also if you can comment on the last few weeks and if you have seen any change in the consumer environment? My second question would be on China. So I see there's quite a strong acceleration for 2 quarters in a row now. Could you please comment a bit more on what you are seeing in the region, particularly in terms of the DTC trends? And are you seeing any difference in performance between Mainland China and offshore spending? And my last question is on profitability. With the strong set of numbers today, is there anything we should be aware of in terms of phasing of costs for 2026? Do you also reiterate your comments that full year '26 margin should be broadly stable versus '25? And maybe lastly, does that give you a bit more confidence regarding your '27 EBIT guidance?

Paola Durante

executive
#7

Thank you, Adrian. Many questions. So I'll leave Gianluca to start with the performance by -- in the quarter.

Gianluca Tagliabue

executive
#8

So the quarter had a solid performance across all 3 months, probably with a bit of acceleration in May and June, I would qualify also in these 2 months above our own expectations. In terms of China and to give you also some color, so for instance, in Zegna, I think that there are some elements of the offering since June like the Linen has been positively received. So I think that just to give you some colors on a month by month. China, China sequentially improved, as you noted. I think it's all about the consistency of our execution. We said that we were focusing on the key factors in China, namely some areas of underperformance need to measure Triple Stitch. And I think we are seeing some -- starting to see some traction there. We continue to see positive signs and a good brand momentum of the Zegna brand. Looking forward in China, I call out we will have important -- a couple of important openings, probably the most important one is in Hong Kong, Harbour City, we just opened an interesting and important second store in Shenzhen, [indiscernible] Bay. So while we focus, and I think we said last time, we will have some pruning on the footwear, footprint. We keep on investing in China in fewer, better doors. So this is the message I'm giving on China.

Paola Durante

executive
#9

I think the question was also if I understood well on the cluster, but I would say there is no really difference between the results in China and the cluster. So also the cluster has been accelerating in the quarter.

Gianluca Tagliabue

executive
#10

Remember always that our Chinese consumers spend almost -- well, I'd say, 90% locally. So to us cluster and geography for Chinese very overlapped.

Paola Durante

executive
#11

Profitability.

Gianluca Tagliabue

executive
#12

So as we said before, so we keep on investing on what is strategic. So that's why we believe that the consensus is reliable and feasible, both for the full year as well, I think commenting also on the first half because there is some cost incidence on first half. So that's why I believe that the consensus that is out there on the marketplace is reasonable for both H1 as well full year '26.

Paola Durante

executive
#13

Next... Next question.

Gianluca Tagliabue

executive
#14

Just to give a color about the cost, I think that there are 2 direction of costs where we are investing, of course, supporting our brands, the 3 of them from a marketing standpoint and so on and investing in group initiatives to start creating a group layer that will then trigger some synergies and better group management going forward.

Paola Durante

executive
#15

If there is a follow-up from, I would go to the second set of questions.

Operator

operator
#16

Our next question is from the line of Natasha Bonnet at Morgan Stanley.

Natasha Banoori

analyst
#17

Congratulations on the good set of results. Just the first question, obviously, the Zegna brand performance is quite impressive. Which categories and regions drove the outperformance? And then my second question would be, can you break down Q2 by volume price mix? Is mix still the biggest driver in Q2? And are you seeing an increasing number of new clients to your brands?

Gianluca Tagliabue

executive
#18

So in terms of mix for the Zegna brand, I would call out Sumizura, so mix-to-measure is definitely outperforming. It's not just formally, it's across the board. The luxury leisure wear side is performing extremely well and the shoes. So those are the 3 drivers of growth for the Zegna brand. In terms of KPIs or mix, so AUR is the driver, is the main contributor to the DTC growth. And it's not just a pure price increase. It's a mix thing. It's the driving force are the second scene part of the collection, Badzarum, of course, maketo-masure, as I said before. On TOM FORD, it's the success of leather outerwear, which, by the way, going back to make-to-measure is now also available on a make-to-measure format. So I think all the most elevated part of our offerings are the ones that are being more credible in the eyes of the consumer. And in terms of new or existing and loyal clients, I think there has been one new element that is becoming more and more solid throughout the year. Of course, our strategy has always been the top of the pyramid as we have called out several times, and it's continued being so. So the events, the CRM and so on and so forth. But this is generating a side effect also bringing in new clients. I'm not saying new clients from the bottom of the pyramid, but new clients. Most of the times, these clients come in also for high-ticket items. So we are seeing also an increase of client base, namely on the Zegna brand, which you called out was the driving force of the growth, which is a new part of the equation for us is welcoming new clients into the brands.

Paola Durante

executive
#19

I think there was a question on Zegna also what was the region driving the growth. But I would say, Natasha, all the regions has been really important to the Zegna performance.

Gianluca Tagliabue

executive
#20

Yes, probably what is happening in the marketplace, probably I call out the fact that Middle East as being positive in Q2 for us, so -- which talks about the resilience of the brand and the resilience of our customer base, namely the local ones, which have more than offset the shortfall of tourist demand in that market.

Operator

operator
#21

Your next question is from Oliver Chen of TD Cowen.

Oliver Chen

analyst
#22

And Americas, really nice momentum there. What's happening on traffic relative to ticket? It sounded like you had nice contributions from both in different ways. Second question, when you mentioned new customers and TOM FORD, what's underlying that opportunity now versus prior? And third, as we think about new customers more broadly, how is that interplaying with how you're thinking about marketing spend and marketing spend composition?

Paola Durante

executive
#23

Thank you, Oliver. The first one was traffic versus ticket. Are you referring to the 3 brands or Zegna only? I didn't get if it was specific.

Oliver Chen

analyst
#24

Zegna would be helpful and China and Americas. China...

Gianluca Tagliabue

executive
#25

Yes, slightly positive. I think that the main driver, as I said before, is the AUR Oliver, by the way. The main driver has been AUR. So positive traffic, as I said also conversion and conversion. So -- but the biggest driver has been AUR and traffic driven also in China by the revamp, some good momentum that we start seeing around the brand.

Paola Durante

executive
#26

New customer for TOM FORD.

Gianluca Tagliabue

executive
#27

The part of the collection that is growing the most is women. And that's an area of focus for the overall team, starting from design and merchandising. The women's side ready-to-wear is the one that is probably giving a bit more momentum. And of course, the untapped opportunity is on the daywear side of women because the evening and ceremony related is strong historically, but the daywear side of the collection is there that is -- we see more opportunity. And again, going back to what I said before, the make-to-measure, which is sitting on the basis of our unique supply chain capabilities, we started in TOM FORD to offer make-to-measure on tailoring for women, which is a unique proposition in the marketplace, taking advantage of our short lead times and unit capacity. So I would say that women is definitely an area of TOM FORD and somehow enlarging the client base.

Paola Durante

executive
#28

Yes. Just wanted to underline or to specify when Gianluca first -- in the previous question was referring to new customers, we were -- he was talking mostly about Zegna. So that was a comment that was really on Zegna new customers that there is this snowball effect even if we are concentrating on talking to our community what we have seen is actually that this brings also new customers to the brand.

Gianluca Tagliabue

executive
#29

Last part was about TOM FORD...

Paola Durante

executive
#30

Yes. No, no, in fact, just to clarify with Oliver. And in terms of talking about new customers, Oliver was asking about the marketing spending, how is -- what is our thought there?

Gianluca Tagliabue

executive
#31

Well, marketing spending on Zegna continues with the same cadence that we have done in the last 6, 12 months, so which is amplifying the message, especially through the right communities, events, creating unique experiences. On TOM FORD, you will see probably in the next 3, 4 months, adding into then the opening of the store in Paris in January, we will amplify a bit more the message, increase a bit the volume of our marketing spending to both increase awareness and consideration for the product. So that, I think, is the only change of direction in terms of intensifying a bit the marketing spending on TOM FORD because we believe that it is the moment to do so.

Oliver Chen

analyst
#32

Okay. And on your comments, Gianluca, on Los Angeles, which was a great event. What's happening with what we should model with that benefit in terms of a more normalized Americas growth rate? The Americas numbers have been outstanding, but curious about what might be a run rate in terms of longer term of that region.

Gianluca Tagliabue

executive
#33

Well, of course, Villa is meaningful, but it doesn't move the needle of Zegna or the group in North America. So to give you a sense, Villa generates revenues that are the size of a midsized store in a year, more or less, give or take. So -- and the Villa, although being very successful, generates revenues that are recorded over the months since they largely depend from products that are not ready to buy, but need to be produced on order. So if your question was, is the Q1 or Q2 inflated by the Villa, I would say, to a very limited extent. So we will benefit the revenues of Villa partially in Q2, of course, because there was a part that was ready to buy, but then there will be also -- and I would say, Q3, there will be the manifestation of revenues of some products to be delivered.

Oliver Chen

analyst
#34

Okay. Last question on AI. We're doing a deeper work here, as you know. What are some of your call-outs for how you're using artificial intelligence across the organization or key priorities and/or any benefits you've been seeing on that front?

Gianluca Tagliabue

executive
#35

We have defined our battlefield on AI, looking at how ready we are on the underlying data and how easy for us is to capture low-hanging fruit. So we have defined 3 main areas of intervention on AI. One is on operational planning, which means used AI to make the right demand planning, especially on continuative items because it's the part that requires more statistic because if it's seasonal product, you have no -- not enough data behind. So one is operational planning, demand planning. The second is supporting AI in the interaction with the clients. So the engine of CRM, making the right proposition to a customer either directly on the web or through our customer adviser. These are streams that are underway. And the third is on the internal productivity, all the, call it, back-end functions, we are chasing opportunities to improve efficiency by adopting either softwares that are with an AI engine or developing algorithm to support better productivity. So these are the 3 areas where we decided to put our bet.

Operator

operator
#36

Your next question is from the line of Anthony Charchafji at BNP Paribas.

Anthony Charchafji

analyst
#37

I have just, just 2. The first one is a clarification on the Middle East performance. So you said that Q2 turned positive for some reason I had in mind that it was -- I mean, the region was already positive in Q1. But yes, just a clarification on this point, sorry about this question. The second one would be on Villa Zegna in Los Angeles and to know a bit the cost in terms of -- as you're doing more of those events and they are getting more and more costly, as I understand, just to know if if the Zegna brand particularly was prioritized in H1 and you reduced investment on the other 2 brands. My last question, Gianluca, maybe it's on the top line when we see that we have higher AURs and better mix, I mean, with more [indiscernible] luxury sales, the made-to-measure, more sales with personalization. I mean I understand that those are quite helpful in terms of margin, like basically maybe 20%, 30% more ASP and in terms of cost, not much addition. So curious to know why we should still see consensus number in H1, which would imply basically your margin down 30 or 40 bps.

Gianluca Tagliabue

executive
#38

On the Middle East, let's qualify. You're right in Q1, it was positive. So probably turn positive is not the proper language. But of course, in the first quarter, we had just 1 month of disruption, which was March. And instead, we expected to have a longer disruption in Q2, which actually didn't materialize. So probably this is the better framing of the situation.

Paola Durante

executive
#39

Just to clarify what we said also in Q1, the quarter was positive because January and February clearly was growing nice very nice double digit that the region was growing. And then we said at that time, you remember in April, we said since the war started, we were down double digit. So what we have seen today is that the second quarter, which has all the months impacted by the war is actually positive, slightly positive.

Gianluca Tagliabue

executive
#40

So it turned positive compared to March. Yes. In terms of the Lithuania cost, this is information we don't disclose. Of course, as you pointed out, we are intensifying. These are costs that belong to the marketing line, and that's why we said we are investing. And that's why we are saying, let's stay cautious on the consensus despite, as you point out, we have a better mix. We have -- but we have 2 elements that are bringing us to be prudent on the consensus. One, as we said before, especially in the first half, we have FX headwind, which hopefully should be less material going forward in the second half. And we have these investments. These investments are on Zegna are the experiences and Villa is the pinnacle of the experiences. On top, as we said before, we are going to pump up the volume in a way because we want to make sure that the fashion part of the business is more visible on the marketplace. When you call then about make-to-measure, there is a surcharges, it's true, but also the cost of those products is higher. Make you an example, just to make you sure the cutting of the fabric is much higher because it's a cut one by one. So there are accessories or finishings of the garments that are richer. So there is a lot of -- the equation is not higher price of mix measure, higher margin. And also the mix. Of course, the mix is helping the growth, but typically, the mix comes with more sophisticated fabrics or more elevated leather, like is the case of the second skid. So it doesn't immediately translate in increased gross margin percentage.

Paola Durante

executive
#41

And let's move to the other question.

Operator

operator
#42

Our next question comes from the line of Chris Gao at CLSA.

Chris Gao

analyst
#43

Firstly, congrats on the great numbers. So I actually have 3 questions. The first one is about APAC. I have a quick follow-up. For the broader APAC GCR has been performing really well and also sequentially improving. I remember earlier of this year, your Chinese cluster guidance is about flattish this year. So do you think actually it is likely to do better than what the market expected at the beginning of this year, right? So would you going to raise the guidance of the Chinese cluster? And also among the other APAC market, can we have a sense how much Korea contributes to the mix of a Group and Zegna brand? And how much of this growth from the other APAC segmentation driven by local and how much from tourists? So this is about the APAC -- and the second question is about wholesale. So we see the wholesale channel decline in the second quarter is actually much narrower than market expectation, especially for Zegna co-brand and TOM FORD. So just wondering if there is any updates for the full year guidance of your wholesale channels for each brand? And how should we look into the second half? And my last question is about the concentration rate of your top customer spending. So we can see a very positive acceleration of your growth -- and historically, you have mentioned like roughly top 5% of your consumer contributes around 40% of your ear co-brand revenue. Is this contribution ratio going higher this year, thanks to the strong D2C performance that you have been seeing in -- across regions?

Paola Durante

executive
#44

Thank you, Chris. Thank you so much. On APAC, GCR and Korea, I leave Gianluca to comment on the performance by region and clusters.

Gianluca Tagliabue

executive
#45

Let's start Chris, so let's start from rest of APAC, which represents slightly north of 10% for us. So we are aware that we are probably underrepresented in those markets yet. And we are working to improve there. What we are seeing definitely is a good momentum on Korea, which remains strong off a small basis, but remains strong. And in Korea, the demand, we are happy to observe that is very much driven by locals. In Japan, we are improving, and there is a combination of improvement on locals and tourists, which are roughly 30% of the business. Korea is much less. In terms of GCR, we observed a sequential improvement. We want to be cautious because, of course, we are seeing some volatility. We are aware that we will have some openings, we will have some closing going forward. So I think that while we are happy about comp results, we need also to be cautious that going forward, we will have, as I mentioned before, some important openings, but we have also some concentration of the footprint in the logic of fewer better doors. In terms of wholesale, I think Sally in her speech remarked the guidance, which is on Zegna brand, it's low double-digit decline by year-end, which is more than what you can observe in the first half because we are intensifying our on protection strategy. So it's a question of protection on -- so it will become more intense. In Thom Browne, we have seen in second quarter, 29% decline, and that is more or less what we expect for the full year in the region of minus 30% at this point, but this part is becoming less and less impactful because it's 17% of the business at this point is wholesale. And TOM FORD, we expect a low mid-single digit, which is not far away from what we have seen so far. So there will be a continuation with a stronger decline in the next months on the Zegna side because we want to make a further step on the protection of the icon products.

Paola Durante

executive
#46

There was a final question on the concentration rate, the 5% generating 40% of our business, which, first of all, it's not something that we provide, let's say, update quarterly or half year. But more than that, Chris, it's very important. Our strategy for Zegna brand is to talk to our community, to talk to our top of the pyramid customers. This, as Gianluca was saying before, is today generating a snowball effect, and we see many other new customers. And this is what we look, what we consider, and these are the KPIs that we look at. So I would concentrate on these KPIs more than on the one that you mentioned.

Operator

operator
#47

Our next question comes from the line of Maria Meita at Bernstein.

Maria Meita

analyst
#48

I have 3. First, I know you opened quite a few stores for Zegna in the U.S. recently. Would you be able to tell us how much space contributed to growth in the region or overall? And then could you maybe walk us through the dynamics of new stores a bit more? How many new clients do you have coming in versus existing clients? How long does it take for the stores to reach growth? -- brand average? Anything basically that you could tell us? And then second, in the existing stores that you have, what would be the selling actions that you implemented at Zegna that had the highest impact in terms of sell-through and maybe retail space productivity as well, even though I know it's not -- it's on your revenue call. And then finally, it's a quick one. [indiscernible] obviously, you're sort of -- you're doing more activations with Belalzegna and you're saying that Sumizura is driving some of the growth. Is there a target to go above the 10% of sales, which you have now for Sumizura for Zegna or the group? Or you're just sort of waiting to see which performs better?

Paola Durante

executive
#49

Thank you. And just one quick one. Can you repeat briefly the second one because I don't think we -- I personally don't think I got it completely or just don't want to answer something not right.

Maria Meita

analyst
#50

Yes, sure. For existing stores, are there particular selling actions that you implemented, Zegna, so let's say, more collection drops or maybe specific products that are sort of -- that have had the highest impact on sell-through of these items or retail space productivity over the past half year?

Paola Durante

executive
#51

Okay. Thank you. Yes, very clear. Okay. On the first one, on the space and how many new existing clients in the U.S. for Zegna, Meita, I would like to a little bit, let's say, not to answer, but I don't think all these details is something that is, let's say, important to share today. What is really important, and then I leave also Gianluca to comment is the success of a strategy that has been implemented over the past years, very coherently, very focused. And this is working, of course, with also merchandising strategy, strategy, the team locally that has been very successful and is working very well. All this is today bringing to these results and in a market that continues to remain solid, but I would say maybe we are outperforming. So this is what is important to understand. And then I leave it to Gianuca he wants to comment a little bit more on the U.S.

Gianluca Tagliabue

executive
#52

No. In general, as we said before, DTC growth for Zegna overall is comp. So all the growth is comp. And so this applies also to U.S. It's not meaningful the space contribution. In terms of product, I think as Paola was mentioning, more than a single product. It's the overall consistency and go-to-market execution that is really working well. Any month or there is a drop. Of course, any drop has its own story. Once it's a story about linen, once will be a story about Second Skin Nbook. -- and then there is the underlying support of make-to-measure, which I come to comment later. So I think it's more than a single product story. As we said before, the Zegna success is going beyond products. Of course, then we have products that are well appreciated and we are obsessed to have well-done products, outstanding materials with a fantastic identifiable silhouette designed by Alessandro. But all this is the overarching story is the consistent execution, go-to-market, intimacy with clients, I think. And of course, there is the make-to-measure success, the Linen success, the -- to success. We will have further products coming up in fall iconic products. So the LEGO building house, as Edo likes to mention that we are building products that are recognizable and it's the execution that is making the difference. In terms of make-to-measure, I think we are, at this point, trading higher than 10%. And I think that our next phase will be overall in the brand, which means retail and wholesale, everything altogether, we should get to -- the next target is to get to 15%.

Paola Durante

executive
#53

Yes. The question on existing stores and what has been the highest impact in terms of sell-through is if it is our drop strategy, which actually is continue to work very well and to drive. I think there is also a strategy of concentrating of fewer bigger stores because what is true and what we see more and more is that even if a store is bigger and so has more product, the sell-through is actually higher. So it's much easier, let's say, to have higher sell-through in a larger store than in a smaller store. And this is a strategy that we have started and we are adopting for successfully for -- in particular for Zegna brand, but also...

Gianluca Tagliabue

executive
#54

Also for the other...

Paola Durante

executive
#55

Okay. I don't know if we answered to all your questions. Okay. Operator, are there any other questions?

Operator

operator
#56

Your next question is from the line of Daria Nasledysheva at Bank of America.

Daria Nasledysheva

analyst
#57

This is Daria from Bank of America. Can I please ask 3? So within D2C revenue at Thom Browne, what was the split of comp and space, please, considering 2 new stores and Hong Kong conversion? The next one is regarding recent trends in July. Are you seeing stable trends or any acceleration slowdown on a year-over-year basis? Aware you were talking about solid underlying, but also aware of the comp difference for the second half, just to help us a little bit with modeling and how to think about it? And when it comes to profitability and you're being comfortable with consensus, can I please ask and clarify if you're referring to the absolute value of EBIT or to the margin?

Paola Durante

executive
#58

Thank you, Daria. Yes, I'll leave it to Gianluca for Thom Browne, the incidence of space versus comp, the contribution of space in the DTB DTC.

Gianluca Tagliabue

executive
#59

The space part for Thom Browne in the first half has been the majority of the driver for the 16% organic for Q2. So I think this is -- but still with a positive -- meaningfully positive comp basis. In H2, if we look ahead, the space will be less of a driver for Thom Browne DTC. So I think this, I suggest that needs to be taken into consideration going forward because we will have less of a lift in space from Thom Browne in terms of EBIT when we talk about feasible consensus, we talk about absolute numbers.

Paola Durante

executive
#60

Did we answer to your earlier question, Daria?

Daria Nasledysheva

analyst
#61

On the July point, because you were talking about solid underlying, which probably implies the 2-year stack. Just how should we think about acceleration or slowing compared to what you have shown in the first half, particularly for Zegna brand? I know you answered for Thom Browne, but if you can have on Zegna, that would be helpful.

Paola Durante

executive
#62

Thank you. Yes. Sorry, I had it written and I forgotten to mention to Gianluca my fault.

Gianluca Tagliabue

executive
#63

So early to make a final judgment. As I said before, we are happy about the DTC trend that we see still solid. What we are seeing as the only difference, if we can put a comment is that we see some softer European trend in these 3 weeks. Then it's a question of the weather, it's a question of the World Cup, we'll see. That is the only color that I would call out. For the rest, we are observing in the first days, Americas is still very solid. We are seeing Middle East very well, recovering with resilience. We see Asia in line with the GCR with some positive signs and the rest of APAC still strong. So I would say that overall are the same features with some softness in Continental Europe.

Paola Durante

executive
#64

I don't know if there is any follow-up.

Operator

operator
#65

There are no further questions at this time. We've reached the end of the Q&A session. I will now turn the call to Alice Poggioli, Group Investor Relations Director, for closing remarks.

Alice Poggioli

executive
#66

Okay. So hi, everyone. Thank you for attending today's call. I would just like to remind you that our next release will be on September 3 for H1 results. The silent period will begin on August 1. So do not hesitate to contact us for any further clarification. Have a nice summer. Charles.

Paola Durante

executive
#67

Have a nice summer to everybody.

Operator

operator
#68

This concludes today's call. Thank you for attending. You may now disconnect.

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