Eveready Industries India Limited (531508) Earnings Call Transcript & Summary
May 12, 2025
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, good day, and welcome to the Eveready Industries India's Q4 FY '25 Earnings Conference Call. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Nishid Solanki from CDR India. Thank you, and over to you, sir.
Nishid Solanki
attendeeThank you. Good afternoon, everyone, and welcome to Eveready Industries India's Q4 FY '25 Earnings Conference Call. Today, we are joined by senior members of the management team, including Mr. Suvamoy Saha, Managing Director; Mr. Anirban Banerjee, CEO; Mr. Bibek Agarwala, Executive Director and Chief Financial Officer; and Mr. Anirban Ghosh, GM Finance and Head of Investor Relations. Before we begin the call, let me first share our standard disclaimer. Some of the statements that may be made on today's conference call could be forward-looking in nature, and the actual results could vary from these forward-looking statements. A detailed statement in this regard is available in the press release document, which has been circulated to you earlier and also available on stock exchange websites. I would now like to invite Mr. Saha to share his perspectives with you. Thank you, and over to you, sir.
Suvamoy Saha
executiveThank you, Nishid, and good afternoon, everyone. I'm delighted to welcome you to Eveready India's Q4 and Full Year FY '25 Earnings Call. Let me start by setting the scene for the last year, both on the macroeconomic front as well as internal developments. Though inflation was largely in check, we saw rural consumer spending not picking up to the expected level, while urban demand remains stagnant. A good monsoon last year, though delayed, boosted agricultural incomes, and hopefully, this will translate to healthier market growth in the coming times. For the current year, early forecasts suggest a healthy season ahead. On the cost front, we faced significant volatility in zinc prices and fluctuations in the rupee-dollar exchange rate. However, we monitored both closely and acted swiftly to protect our margins. FY '25 also marked the completion of our route-to-market transformation. We are already seeing benefits accruing from it from the second half of the year. And in the future, we should continue to enjoy the benefits in faster deliveries, better stock availability and improved field productivity. At the same time, e-commerce and quick commerce channels have expanded rapidly, and we are intensifying our focus on these digital platforms. Also, as we continue to serve our traditional trade partners, enhanced focus is being provided to upskill our sales force and broadening our outlet coverage. Turning to our brands. We invested a little over 10% of sales back into advertising and promotions. We positioned our alkaline battery range under a performance-driven offering and rolled out integrated campaigns across TV, digital, print and below-the-line activations. The result, strong volume growth in alkaline batteries where we hit a 14% volume share by end of the year. We reinforced our efforts with a refreshed zinc carbon range supported by targeted communications, and I'm pleased to report that we held our overall battery market share steady at 53%. We also continued to be the only player communicating to consumers in the flashlight category. Despite the cost headwinds, we held our gross margin firmly within our target range through disciplined cost controls. Looking ahead, the greenfield alkaline battery plant in Jammu is on track to commence commercial operations by the year-end, which will further enhance our cost efficiencies and reduce reliance on imports. Now a quick segment-by-segment update. Batteries, despite a sluggish market, carbon zinc volumes held steady on the back of our wide distribution network. As already mentioned, our Ultima and Ultima Pro ranges gained substantial traction both in volume and value. In flashlights, rechargeable models continue to drive premiumization and with the new BIS certification in place and soon to be operational after the usual period allowed for compliance, we expect market consolidation to favor organized players. In lighting, while value erosion remains a challenge, we are protecting margins by optimizing our price mix, launching value-added products and expanding into modern trade, e-commerce and institutional channels. Now for brief comments on the financial results. As we have indicated in our previous calls, our estimate to be back on the growth trajectory from the second half of the year came through with both third and fourth quarters registering mid- to high single-digit growth. This resulted in an overall revenue growth for the full financial year, albeit a small one, but a significant one as an inflection point towards sustainable growth for the future. Both EBITDA and PAT improved over the previous year by 8.6% and 23.5%, respectively, aligned with the company's operational performance. As we enter FY '26, our priorities are clear: deliver profitable growth across all 4 segments, complete the alkaline project on time and deepen our market leadership through new products, stronger channels and relentless cost discipline. Before I end these initial remarks, I'm happy to share that at its meeting on May 9, the Board of Directors of the company appointed Anirban Banerjee, Head of Businesses as the Chief Executive Officer of the company. This marks an important step in our planned leadership transition as I prepare to step down from my role on September 30, 2025. I'm delighted that he has joined us on today's call and will be part of the team on an ongoing basis to advise and address queries from investors or analysts of our company. With that, I thank you for your attention. I now look forward to your questions.
Operator
operator[Operator Instructions] The first question comes from the line of [ Arav Sakhuja from AMBIT ].
Unknown Analyst
analystI just wanted to know what figure for A&P expenses can we expect going forward in FY '26.
Suvamoy Saha
executiveIt will be around the same level as we had in the last year. 10% of sales.
Unknown Analyst
analystOkay. And just one more question. So correct me if I'm wrong, but in the alkaline segment, our market share has now reached 14%. So in FY '26, do we expect to capture some more market share? Or will it remain around this 14% level?
Suvamoy Saha
executiveSo the target for the company, the internal target that we have taken up is that by FY '26, we should be closer to 20%...
Operator
operatorOur next question comes from the line of [indiscernible] Jain from Artha India Ventures. Congratulations on the results.
Unknown Analyst
analystMy first question is on the Jammu plant that you mentioned that it is likely to open on end of this year. So -- and further on that, I have seen that you have made a previous interaction that INR 180 crore CapEx for the Jammu facility was to be funded with a mix of 25% self-financing and 75% of debt. Is there -- are you in line with this financing? Or are you changing your capital structure like funding more from reserves or any changes in the capital structure?
Suvamoy Saha
executiveNo. So we are very much on track, and we will go by what we said at the beginning of the investment. So we maintain that we'll have a 25% from internal accrual. The rest will be funded through the loan.
Unknown Analyst
analystOkay. Okay. And on the D facility, you expected that we bring around 10% reduction in cost. Could you clarify whether this benefit will be limited to battery segment alone? Or will it be reflected the overall reduction in the total expense across all revenue segments?
Suvamoy Saha
executiveNo, of course, because the plant is primarily for the battery purposes. So -- and we stay committed at this point of time that the major reason for that plant getting hit here is the cost reduction. So we state that at least it will be a 10% plus saving for the battery. And if we get the allied products, of course, there will be a synergy of cost optimization.
Unknown Analyst
analystOkay. And next question is on the flashlight segment that we have seen a growth of 6.6% Y-o-Y as per the -- as per the guidelines. On Q4 '24 con call, you were expecting that 10% to 12% growth. And is there any kind of like sustainability we can see on the growth side of flashlight?
Suvamoy Saha
executiveSo as we mentioned, the category suffered a little bit on the rural demand pickup because we had mentioned that 10% growth with an idea of what could be the rural pickup, but that didn't take place. So it scaled down to 7%, but we are quite confident that with the DIS now coming into play, this category will certainly see higher level of growth in the coming times.
Unknown Analyst
analystOkay. And about alkaline battery segment that you mentioned in the previous question that you are expecting 20% market share by FY '26. Can I ask you what is the overall market size right now that you are in the market? And how -- and you also -- in the previous interaction, you mentioned Duracell is a dominant segment -- the dominant company in the segment. And our target is to reach 50-plus market share. So can I ask when -- by when we can expect this range of market share to achieve?
Suvamoy Saha
executiveCan you just repeat the question once more, please?
Unknown Analyst
analystYes. So as you mentioned, the alkaline battery segment right now is 14% market share and we're expecting 20% by end of next year. So can you give an idea of what is the overall market size? And also like we have seen that the Duracell is a dominant company in the segment. What would be the time period to achieve 50-plus market share in this alkaline battery segment?
Unknown Executive
executiveSo see the market size for the batteries market currently is going at about consumer values is at about INR 3,400-odd crores, right? So out of that, close to about 12% of the market, right? And you can do the math, which is close to about INR 400-odd crores would be seen as alkaline as a segment. So the balance 88% continues to be zinc in India. Of that, close to INR 400-odd crores, Duracell post tower becoming about 14%, and there are 1 or 2 other players in the market with all of us put together, we would together be, I think, about 18% of the market and the estimates are that Duracell would continue to hold about 82% to 83% share of that 12% of the battery market in India. On your question on how long will it take to go to 50%, which I definitely think is the right and fair share for Evertec. My sense is that the current trajectory, it should take another close to 3 to 4 years before we should be able to be half the alkaline market in India. Hope that answers your question.
Unknown Analyst
analystAnd on the next question, I have seen that the fourth category of revenue that you mentioned in the last 3, 4 quarters. Is there any idea what is the status on the fourth category of revenue?
Suvamoy Saha
executiveFourth category. So there has been no fourth category per se, but we have introduced adjacent product categories like we have come out with mosquito rackets. We are on the anil of launching on the lighting side, MCBs and wares. So these are -- and then some allied appliances. We haven't really gone and started a new category, a greenfield category. So we have more concentrated on putting out adjacent products aligned to the existing 3 categories.
Unknown Analyst
analystOkay. And on the next question, can you give a brief idea about route-to-market strategy? What operational efficiency are we looking to improve? Are we looking at target distribution through quick commerce and other modern distribution channels?
Suvamoy Saha
executiveSo I think this we have covered several times in our earlier interactions, and I'll once again say that the route to market was primarily targeted towards our general trade and our electrical distribution. And when we implemented it, we did face some challenges because we overnight, brought down a distributor count closer to 5,000 to 1,000. So that needed a lot of logistics changes, change of people, et cetera. However, we knew directionally that was the right thing to do. And over time, over the 18 months and which I would say summer, there is no hard coded date, but I would say by end of the second quarter of FY '25, we had, by and large, ironed out all those challenges and the system is now sort of quite free, easy to take on the desired objectives that we had set ourselves for. With regard to e-commerce and modern trade, that is, again, a very promising channel for us, and we are trying to leverage to the best of our ability on those, which has nothing to do with the traditional trade where we did the route to market.
Operator
operatorMr. Jain, may we request that you return to the question queue for follow-up questions as there are several participants waiting for their turn. Our next question comes from the line of [ Vikas Shrivastav from RBC Consultant ].
Unknown Analyst
analystFollow-up question on the alkaline battery. A, do we expect this -- the alkaline battery share in the overall market to grow over time with the improving purchasing power of the middle class. That was one question. B, with this 10% cost reduction on our -- when you start producing in India, my question was that what kind of advantage does it come in terms of current market prices with Duracell today? If you can answer them, then I'll go to my next question.
Unknown Executive
executiveSo... Growth of the alkaline batteries in India will be directly proportional to the growth of some of the high consumption devices. So the propagation of these devices, whether it is an optical mouse or a blood pressure monitoring system or remote control toys or battery-operated toothbrushes have been far more prolific in the developed countries and in lots of parts of Asia. And thus, you would see the trajectory of the alkaline batteries in those countries have been far more accelerated. India is one of the very few bastions where zinc continued to be 90%, 95% of the battery market. But over the next decade, with our macros looking stronger, we definitely see that affordability of the Indian middle class, as you rightly pointed out, and thus the penetration of some of these high-drain devices by various organizations should help in accelerating and increasing the consumption of alkaline. While having said that, your second question was that as we get a production foothold in India, obviously, our margins improve. It may not have a direct bearing on the consumer prices today, the consumer prices for alkaline, whether it is Duracell or Eveready is the same. In fact, let's say, if at all, over a period of time, the alkaline could technically be right priced, which today might be actually under par. So yes, local production definitely helps us and improves our margin for a much more prolific expansion of the alkaline batteries in India. Hope that answers your question.
Unknown Analyst
analystJust a few more follow-up questions, and I'll just spell them out in one go. When are we expecting commercial production here? That was one. Unrelated question, you set up this factory in Jammu and bought real estate. While we have our own real estate in other places or parts of India. My question was where are this real estate? And I know I was told by Mr. Saha in one of the last calls that we are not in the business of selling land. But land we are not -- which we are not using can be sold to reduce debt, and it could be a decent amount of money. So I just wanted to know what was the thinking behind setting up in Jammu and not using your existing land? And where are the pieces of land and factories which are completely unused? My follow-up question was give us some idea of what's happening to the KKR debt because a lot of our land, et cetera, due to High Court and Supreme Court restrictions cannot be sold until we settle the KKR debt. And the last question was that what's the status of the CCI penalty?
Unknown Executive
executiveSo you have asked about 5 questions. So let me give you one by one. Yes, as Suvamoy mentioned that we are on track as far as the Jammu plant time lines are concerned. By before the end of this financial year, FY '26, we expect the commercial production from the Jammu plant. Now the purpose for choosing Jammu is, of course, there is a commercial reason. You know the kind of incentive that Jammu is giving, which is way better than any other state government. You have to see that the pricing of alkaline is so competitive that if you don't get the better realization either through cost optimization or through some incentive, it will be difficult. So that is one of the reasons for choosing Jammu as an investment destination for us. With respect to land, as we maintained that in the land and KKR matter, I think these are 2 related things have to be discussed in context. First of all, I take the KKR question and then we go to land. KKR matter has been discussed and final arbitration has happened. So -- and there are some time lines till 30th September has sought that limit for internal settlement with all the parties. So we expect that before 30th of September, the decision will come out on the KKR matter. So now selling any land and discussion on the land is not in the question till the time KKR cases get solved. And on the Jammu plant, the company has taken a decision in the month of 2 years back. So you can understand that at that point of time, we have to take a decision because of commercial reason, company has taken a call. And of course, when the KKR matter get resolved, then company in due course will take a call that which are the lands are productive, which are nonproductive. Of course, you are absolutely right on your thinking that if we can dispose of some of the property and we can get some value, why not repay the debt, very valid thought, and we'll also consider once immediately this KKR matter gets resolved. CCI case, it is no development. There was a date on 5th of May, which has got deferred to the 5th of August. I hope all the questions have been answered.
Unknown Analyst
analystThat was very helpful. Just one last bit which you did not answer was where are our factories and what are these land as a shareholder? This should be a public knowledge in the domain. What do we have today and land in which all destinations which we are not using today? We may use it thereafter. But today, what are the lands or what are the factories which are not being used by A?
Suvamoy Saha
executiveSo we have -- first of all, our website would give you -- provide this information. So it is not a hidden information. We operate out of a very small plant in Kolkata, which is historical, where we also incidentally have our R&D center. Then we have a plant in Assam, place close to Goalpara. We have a plant in Haridwar. We have a plant in Mysore. We have a plant in Lucknow and one plant in Noida. Now as Vivek rightly said, the time for us to evaluate which one would sort of not be as productive as the other one would really come at the time when the KKR matter gets resolved. You are right that we could have -- and what you referred to, we hold true. selling land is in the -- not in our normal course of business. However, if some asset becomes surplus, obviously, the company would think of selling it off. But Vivek has rightly pointed out, the time is not right yet to come to that conclusion. We will come to that in due course of time. All the plants that I listed are currently operating. They all make products for the company.
Operator
operatorMr. Vikas may we request you to join question queue for follow-up questions as there are several participants waiting for their turn. Our next question comes from the line of Bhargav from Ambit Asset Management.
Unknown Analyst
analyst[Technical difficulty] So my first question was on this alkaline plant, which we put up in Jammu. So INR 180 crores obviously translates into a fairly large turnover, especially given that we are at close to INR 50 crores, INR 260 crores of run rate in alkaline. And obviously, as we are looking at 20% market share, we are effectively not going to cross INR 100 crores in this. So is it fair to say that we are also looking at other opportunities like exports of the alkaline batteries from India or maybe also sell to some B2B channel. A lot of corporates also consume alkaline batteries. So just wanted your thoughts on that.
Unknown Executive
executiveYes, very true. Actually, I think you have raised the point. This plant is not only for today selling to the B2C market. There is a huge opportunity of the B2B OEM and export opportunities. So the entire is putting the plant considering holistically that how do we capture the entire OEM bit because as we said that if you have to put the machines in the blood pressure machine, you have to have a very cost competitive pricing so that you can connect with the OEM. So those are strategies to incorporate that B2B market also in the -- through the Jammu plant.
Unknown Analyst
analystSo parallelly, I mean, to cater to these opportunities, are we already taking steps, meaning are we visiting these foreign buyers who might buy from us or maybe these OEMs -- so are we parallelly doing it or maybe once the plant comes in and then we start those initiatives?
Suvamoy Saha
executiveSo we are parallelly doing it because the plant is really, I mean, just around the corner.
Unknown Analyst
analystOkay. Understood. Understood. Secondly, sir, you alluded briefly to some of the new product developments on which we are working. So is it fair to say that this will be mainly as an ancillary to batteries like, say, maybe mobile battery chargers, et cetera, et cetera, or sort of emergency lamp, which we see on your website, which has an inverter attached, something like this or it may be very different in terms of NPDs?
Suvamoy Saha
executiveSo this would be all at this point of time, ancillary to all our 3 existing verticals, which is batteries, flashlights and lights. And there would be perhaps one commonality that we would be using in all these products, some battery source, which gives us the synergy with the company. We have not yet thought of any category, which, as I mentioned a little while back, which is greenfield in nature, which has nothing to do with the existing 3 categories.
Unknown Analyst
analystAnd lastly, Mr. Sah, thank you very much for your time. You've been really kind enough since so long. And Mr. Anirban, congratulations on your appointment as the... Thank you very much.
Operator
operatorThe next question comes from the line of Chirag from Keynote Capital.
Chirag Maroo
analystSir, my first question is related to segment. Is it possible to value-based between the alkaline batteries and zinc batteries for the entire year?
Suvamoy Saha
executiveSo you want a breakup of the alkaline and zinc battery breakup? Okay. So the zinc batteries throughout the year is INR 800 crores and alkaline is INR 55 crores...
Chirag Maroo
analyst55. I believe in the batteries... [Technical difficulty] Sir, with this kind of mix at this moment, I just want to know as margins for alkaline batteries are comparatively lower, 20 percentage at this moment and once the new facility would commence, it would improve. However, with increasing zinc prices at current levels, are we expecting some kind of reduction in our gross margins for the next year or going forward?
Suvamoy Saha
executiveSo we are trying to hold to the almost same level. It could be 100 bps plus and minus because more and more alkaline mix may disturb, but we'll try to recover it from some other operational efficiencies.
Chirag Maroo
analystSo our target gross margins would be same as what it is at current levels?
Suvamoy Saha
executiveWe try to hold about that, as I said, 100 bps plus/minus.
Chirag Maroo
analystOkay. Okay. Sir, my next question is related to Lighting segment. We -- in our previous calls, we have mentioned that we are increasing our focus towards professional and consumers luminary, right? Just wanted to know what are the developments over there? Because I was having an understanding that due to this kind of strategic thought, our volume and value growth in the Lighting segment was expected to increase at a faster pace. Is it this because of the higher erosion in price that is taking place? And if it is yes, then could you just let us know what kind of erosion of price has taken place till now?
Unknown Executive
executiveSo this is the experience of the entire lighting industry. There has been a significant price erosion. While we have been able to grow volumes, our revenue growth was very, very muted. I mean, we did a positive growth, but it was muted. With regard to the growing our consumer luminaires, it is a continuous process because we are under-indexed there. And that is the journey that we have already started taking in terms of reviewing the portfolio, what needs to go to the retailer, et cetera, et cetera. That job is on. And hopefully, in the coming days, we will see improvement in that indexation. With regard to professional luminaires, we have sort of inducted a new leadership, and we are extremely aspirational on this vertical in the lighting business. So that is as of now. We did grow last year also on professional luminaire by about what. High double digit. High double digit, but we think we should grow even faster than that in the current year.
Unknown Analyst
analystFair enough. So 2 general questions. One is, could you let me know what is the mix of general trade and alternate channel?
Suvamoy Saha
executiveSo general trade and alternate channel is around 74%, 26%. So 3/4 is trade and 1/4 is the alternate channels.
Unknown Executive
executiveThis is for entire year FY '25, right?
Suvamoy Saha
executiveYes.
Unknown Executive
executiveRight. And second question, I'm able to see that our gross debt levels are similar at this moment around INR 310 crores level. However, interest costs have gone down drastically over last 1-year period. Is it because of the change in interest rate, what has happened? And what can be the finance cost that we can expect going forward?
Suvamoy Saha
executiveSo 2 parts. The gross debt reduction has happened throughout the -- because see, if you see, you may look like the debt are looking same compared to last year. But actually, on a like-to-like basis, there is almost INR 90 crores to INR 100 crores debt reduction, which has happened throughout the year. But there is another investment of INR 100 crores for Jammu plant. which has happened recently. So while the debt reduction has happened throughout the year, but the payment for the Jammu investment has gone recently. So that is one of the reasons of the interest looking better than that. And... So we will see today because our interest cost, we expect that it will be in line with the additional borrowing because if you have invested INR 100 crores, so there will be another INR 80 crores spend will be on account of the Jammu plant. So we currently maintain around 8.7% to 8.8% of the coupon rate, and we look forward to hold on the same round. So interest cost will be on line with that only.
Unknown Executive
executiveFair enough, fair enough. Lastly, sir, when you mentioned in the call that 12% and 88% is market mix of batteries and alkaline and zinc was it related to volume mix or value?
Suvamoy Saha
executiveThat is value based.
Operator
operatorThe next question comes from Priyankar Sarkar with Square 64 Capital Advisors LLP.
Priyankar Sarkar
analystYou mentioned a bit on the lighting. I just want to get some more clarity. Point one is what is the outlook for the Lighting segment at an overall level because there is a continuous price erosion. That is one. And what are the margins that we clocked for the entire FY '25 in this division of lighting? And are we on target to double the revenue, which we had given, I think, 2 years back?
Suvamoy Saha
executiveSo operating margin for the lighting for whole year, we could manage to breakeven actually this year. So while you may see there is a very marginal increase in the top line, but our volume growth was substantial. So in this business, last year, we are around 4%, 3.5% type of operating margin negative. So we could manage to come to the breakeven this year.
Priyankar Sarkar
analystOkay. Sir, another question is what is the number of distributors that we have reached for lighting as of now? And what was it in FY '24? Because I believe we are trying to have a separate channel for lighting, right?
Suvamoy Saha
executiveSo we have about currently 250 active distributors. The numbers have not changed very drastically. What has happened is we have -- as we said that this is a focus area and we need good distributors to partner us for the growth journey. So we have eliminated some distributors who we thought were not really sort of fitting the bill and taken on new distributors. So count remains the same, but the quality has improved.
Priyankar Sarkar
analystGot it. And sir, any -- sir, the first question which I asked, are you on track to reach the double our revenue in the lighting segment, which we had given a couple of years back?
Suvamoy Saha
executiveYes. So we have been extremely ambitious on the lighting, but this price erosion was something which was not at that time factored in our thoughts. So we remain aspirational. And we have internally, again, taken a target for growth, I would say, significant growth this year. The price erosion, you also had asked where do we see this price erosion going. It is tapering off. I mean it has not stopped, but it is tapering off. And we hope that the way the cost dynamics work, it cannot be sustained for too long by all the players, not alone by us. So I think the market would resume its normal behavior sooner than later. And hence, we are -- as we have mentioned, we managed to grow volumes, but the value did not sort of reflect that. In the coming times, I think that volume as well as value, both would show, I would say, significant level of growth.
Operator
operatorThe next question comes from Arnav , who is an investor.
Unknown Analyst
analystSo I have one comment and one question. Coming to the comment, I wanted to thank Suvamoy. Suvamoy, I remember from the first Eveready conference call, first 2 calls, he told us a plan and for the last 8, 9 quarters, which his leadership team, he has executed the plan. Eveready looks very different and in a much better shape today in terms of business plan, execution capability and what it has what it has been able to achieve on the ground. And I'm sure with all his leadership team, a lot of credit is due to S. So thank you very much. heartfelt thanks from the side of the shareholders.
Suvamoy Saha
executiveMuch appreciated, really much very kind.
Unknown Analyst
analystAll right. Now moving on to a question, sir. So one of the targets we had was we would get to twice as much revenue as we had in '21, '22 around that time. And I know that given the categories we have, which grows about category grows 5%, one there is unexpected price erosion, the flash is not big enough to move the needle. So probably even if we take 3 years out, we would have added in these 3 categories together, optimistically, maybe another INR 500 crores. That will still leave us with a gap of INR 500 crores, INR 600 crores or maybe INR 400 crores on our acquisition return and which was a new category, maybe an acquisition or anything. So I was curious to know at this point, -- do you want to leave us with some point of what to expect on that front going forward?
Suvamoy Saha
executiveThat's all. So no, you are very true. Actually, '21, '22 onwards, we plan to do the doubling, and I think this came a couple of times. But the dynamics of the industry was a little bit different now because once we took over that ambitious target, Lighting was one of the biggest growth driver. If you see last 2 years, we may have grown the volume more than 40%, but our value almost remain the constant. That is one of the key. And what has happened over a period of time that in cargo because of the competitive pricing of alkaline battery, which remain, there is a very 2 front. One is the volume growth in the tepid and the price increase is also not very disproportionately high because the value alkaline prices are also moderately below par. So this is the second reason for the battery. And third, flashlight is an innovative category. You might have seen that earlier 2 years back was mostly on the recharge battery operated flashlight. But what has the market has significantly moved towards the rechargeable flashlight. So over the last 4 quarters, there has been enough number of innovation has happened in the flashlight category. And today, we think that will lead us to the next level of growth and plus the BI certification, which is expected early next year will give a level playing field for the organized sector. So these things have taken, I think, post route to market 6 to 8 quarters of this settling and time, as you rightly mentioned that we are maybe 2 years we have lost in our entire journey.
Unknown Analyst
analystGot it, sir. So fourth category plan right now, there is nothing in the offering or will it come with some time?
Suvamoy Saha
executiveSo 2 things. First of all, innovation, new things almost always in radar. So as of now, we are working only on adjacency. But if you say fourth category, it is only on a drawing board level for us. We are thinking many category, but we have to be very careful because building a category, building a brand takes a lot of time. We have -- since we have just settled down our route to market, we want to see a couple of quarters of parallel growth. Plus we think for a new product, new innovation, whether it is a new category or through adjacency. But the growth is paramount for us now.
Operator
operatorOur next question comes from [indiscernible] Jain from Artha India Ventures.
Unknown Analyst
analystCan you tell me what is the status of electrical outlet division EOD? Can you share some revenue numbers or growth expect growth?
Suvamoy Saha
executiveOkay. So you -- electrical outlet division, as we said is a very key channel for our revenue growth. So around INR 115 crores is the revenue for those channel with a 10% growth there.
Unknown Analyst
analyst[Technical difficulty]In the previous interaction, you mentioned that you will -- you expected to reach around INR 1,800 crores revenue by FY '27. So is there any tentative time line where we can see the growth of this much of revenue? So now we still have 2 years to go. And if finger crossed, we are on the right trajectory, as you said after the 5 quarters, we have constantly demonstrated a growth journey. So last quarter 3, we have a 9% plus and this quarter also 6% plus. And if this growth momentum continues and the kind of NPD and the adjacency product we have in line, this is very much possible. And we just only say that what we have seen unprecedented value erosion in the category of lighting despite of serious volume growth, we could not see any revenue growth. So these are some challenges. But at this point of time, as we think that maybe that value erosion has bottomed out. And we may look forward, whether it will be INR 1,700 crores or INR 1,600 crores, INR 1,800 crores, but what we can say that we are now completely having growth momentum in place, and we look forward to a profitable growth in coming quarters.
Operator
operatorThe next question comes from Chirag from Keynote Capital.
Chirag Maroo
analystSir, is it possible for you to provide operating margins for all the 3 segments for FY '25?
Suvamoy Saha
executiveYes. So operating margin, as we mentioned, I think lighting already we have mentioned is a breakeven at this point of time and 13% for the battery business and -- sorry, 15% for the battery business and 8% for the flashlight business. Overall, it is 11.3%.
Chirag Maroo
analystThis was for FY '25?
Suvamoy Saha
executiveYes.
Chirag Maroo
analystAnd for FY '20 -- for Q4 FY '25?
Suvamoy Saha
executiveThat is 13% for battery. Yes. And almost flat for lighting business and flashlight is marginally negative to 5%-6%.
Chirag Maroo
analystAnd sir, as you are mentioning that we have a substantial volume growth in Lighting segment. Could you give a ballpark number for and what kind of value...
Suvamoy Saha
executiveSo you have to see in lighting, it has to be a category by category isolation as a lighting can't say because GLS, if you see is a continuous degrowth category. But if I have to tell you that emergency bulk category, we have grown more than 20%. Consumer lumina, we have grown more than 30%. So these are the kind of volume growth we have got in these businesses. And -- but because of one side is the value addition, another side is that GLS, which is continuously degrowing high double digit. So that is why overall lighting volume is not comparable. Hence, I have given category-wise number to you.
Operator
operatorOur next question comes from the line of Lakshmi Narayanan with Tunga Investments.
Unknown Analyst
analystSo a couple of questions. The first is that there is a product differentiation and the distribution differentiation, right? So if you just look across all your 3 product lines, clearly, on batteries, there is a product differentiation. For the other 2 categories, how do you think about your differentiation? Is a distribution or a regional or how to think about that?
Suvamoy Saha
executiveSo it is a mix of both. First of all, in batteries, we try to differentiate with higher performance because in a battery, but the brand is very important. And that is why all our endeavors, much of our ad spends and the promotional efforts go towards the batteries, keeping batteries high. We hold a very high market share of 53%. On flashlights, these are all feature driven. So it is not only the brand, there are features which are unique to us, which the rest of the market do not have. On the lighting, I would say, other than the emergency bulbs where I think we have some features which others do not have. Most of the products are somewhat me. You cannot differentiate on a LED bulb, what more or less can you give. So there, it is the story of the brand and the story of the availability. So we make sure that in the geographies where we operate, our products are available on the shelves when the consumers go to pick them up. And for that matter, the e-commerce platform or the modern stores. So that is what I would say that it's a mix of all factors together. There is no one unique factor.
Unknown Analyst
analystGot it. And on the charge, what kind of geography mix or a Tier 1, Tier 2 in terms...
Suvamoy Saha
executiveI'll let Anirban answer that.
Unknown Executive
executiveSee, the flashlights as a category in India, 2/3 of the flashlights come from rural India. So it is not as relevant in urban India as it was because of better electricity, more cell more mobile phones, et cetera, et cetera. And thus, wherever there is agricultural belt from the east to west of the country, there is a certain dispersion of flashlights. So West Bengal, Bihar, UP, Rajasthan, Madhya Pradesh, as I said, a fair mix of East, West and North kind of comprises a significant portion in the Tier 2, Tier 1 and rural areas. will be the primary target group and place for flashlights in India.
Operator
operatorOur next question comes from the line of [ Vikas Shrivastav from RBC Consultant ].
Unknown Analyst
analystWe've invested -- I have just a couple of more questions. We've invested in our RTM. And obviously, the market has been disruptive and we moved to e-commerce, and I think that's the thrust area. So does the distribution cost come up over a period of time? How do you see the share of e-commerce versus traditional off-the-shelf sale? That was one question. The second question, which I couldn't compete and which I wanted to know is that what is the size of the Noida plot? And I'm assuming after we pay off -- and if all this consolidation happens after we pay off KKR and our CCI liability, if any, in the consolidation, do you expect just from these 2, 3 cash flow sources or liabilities, do you -- could we expect some positive cash flows? Or could we be left with the liability? And third question was what is the management's or the Board's decision on stock options to senior personnel of Eveready?
Unknown Executive
executiveI'll take the first question, which is to do with the distribution saliency. So my sense is that as we all know, e-commerce in India is at a nascent stage and is growing fast. And certainly, it would wise to be a participant in the journey. batteries, you need it now when you need it, right? So there's no question of waiting any longer for batteries that I go out and get it. And thus, quick commerce is an important angle for serving the consumer need for his immediate need for batteries that have gone poor. We are partnering with many quick commerce and are encouraging consumers in urban areas specifically to be cognizant and trying to be up on the share of shelf, et cetera. And our brand is very cleanly available across zinc and alkaline and other batteries, including rechargeables and coins, et cetera. Now that being said, traditional trade in India is not going to go away anywhere at all is my sense of it, correct? It is going to remain there, and it is going to be the pivotal backbone of any FMCG consumer goods company. We do -- are present in close to about 4.5 million to 5 million outlets as per third-party researchers, et cetera. And that to be disrupted completely by e-com very soon. So to me, there's going to be a fair play of the traditional trade, the modern trade and e-commerce channel, each serving to a set of consumers and their value needs and purposes. And we are going to keep our channel while partnering some of the upcoming channels to be able to ensure that irrespective of where the consumer looks for a battery, he kind of very smoothly gets hands on everything.
Suvamoy Saha
executiveComing to your second question with regard to what is going to be the heat on the company for KKR or CCI. As we mentioned, this would be sort of known to us in the days to come. We already have explained to you earlier also our stand on the issue and the appeal that we have made on CCI. Now whether this crystallization of amount would take place in the next 2 months or by 30th September, as Vivek mentioned a little while back, is something that we have to figure out. Now obviously, any such hit, if at all, we would ensure that it doesn't fall adversely on the growth trajectory of the company or its operational day-to-day business. So at that point of time, exactly, I'm not saying that I'll know on day 1 and on day 2, I'll decide. But management would apply its mind, as I said, that based on logistics, based on distribution, we would see which asset is the best to be rendered as surplus and hence, sort of disposed of. We have not come to any such conclusion. So putting a name to this at this point of time would be inappropriate and misleading maybe.
Unknown Analyst
analystThat's good. And on the stock options, please, what's the -- as a retention and compensation policy of the company?
Suvamoy Saha
executiveAgain... So the company is thinking about it. But as we had highlighted earlier also, I mean, we are waiting for this KKR matter to be resolved. As soon as that is resolved, we should be in a position to come out with -- I mean, in principle, philosophically, the company is totally aligned on this concept.
Unknown Analyst
analystSo one can feel also comfortable that then we are not looking at a preferential allotment or anything to the current promoters in the near future? We really haven't -- that is getting ahead of ourselves. We have not got that far. We know that as a method of compensation, senior employees need to be rewarded through the ESOP option, and that is what we would be working on.
Operator
operatorAs there are no further questions from the participants, I now hand the conference over to the management for closing comments.
Suvamoy Saha
executiveThank you, everyone, for taking time out to join us on this earnings call today. I hope we have adequately answered all your questions. If you still have more queries, please reach out to our Investor Relations team, and we'll be happy to address those. Thank you once again and look forward to connecting with you again in the next quarter.
Operator
operatorThank you. On behalf of Eveready Industries India Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.
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