Ferrari N.V. (RACE) Earnings Call Transcript & Summary
July 30, 2026
Earnings Call Speaker Segments
Operator
operatorGood day, and thank you for standing by. Welcome to the Ferrari 2026 Second Quarter Conference Call and webcast. [Operator Instructions] Please be advised that today's conference is being recorded. I would now like to hand the conference over to our first speaker today, Nicoletta Russo, Head of Investor Relations. Please go ahead.
Nicoletta Russo
executiveThank you, Nadia, and welcome to everyone who is joining us. Today, we plan to cover the group's Q2 2026 operating results, and the duration of this call is expected to be around 45 minutes. The call will be hosted by the Group CEO, Mr. Benedetto Vigna, and Group CFO, Mr. Antonio Piccon. All relevant materials are available in the Investors section of the Ferrari corporate website. And at the end of the presentation, we will be available to answer your questions. Before we begin, let me remind you that any forward-looking statements we might make during today's call are subject to the risks and uncertainties mentioned on Page 2 of today's presentation, and the call will be governed by this language. With that said, I'd like to turn the call over to Benedetto.
Benedetto Vigna
executiveThank you. Thank you, Nicoletta, and thank you to everyone joining us. We are pleased to share with you the results of another important quarter for our company. The key message is clear. Ferrari continues to execute its plan with focus, discipline and consistency, keeping the client at the center and blending heritage and innovation in a distinctive way. In this call, we will address 3 key achievements I would like to sincerely thank all the stakeholders for. One, we delivered another strong set of results. Two, demand remains solid with an order book that covers the entire 2027; and three, we continue to evolve our product offering through a consistent commitment to innovation, an innovation process that starts from human emotions, not from technology push. We are a strong believer of emotion-driven innovation. But let's go step by step. Let's start with our financial performance. In the quarter, we delivered revenues at EUR 1.94 billion, EBITDA of EUR 755 million and industrial free cash flow generation of EUR 275 million. This performance was supported by strong mix and personalizations, which once again performed very well and allowed us to raise our full year guidance, and Antonio will provide you more detail shortly. Moving to the second point, the order book. We continue to experience a healthy demand across all geographies with an order book that covers the entire '27. This gives us strong visibility and confidence. Across the portfolio, several models, including the 296 Speciale and the 12Cilindri families are already sold out for their production run, underscoring the strength of demand. And now the third key achievement, our product offering. As anticipated at the beginning of the year and during the AGM a few months ago, 2026 is proving to be a key year for product innovation at Ferrari. With the presentation of Amalfi Spider, Purosangue Handling Speciale, Ferrari Luce and 12Cilindri Manuale, today, we have the most complete and diversified product offering ever. It includes combustion engine cars, natural aspirated and turbo, hybrid 6- and 8-cylinder models and Ferrari Luce. This makes our product offering unique. We are the only luxury company able to offer sports car able to deliver any kind of propulsion that the client is willing to experience. We can address different client desires from collectors, repeaters, new clients and future generation of Ferraris and expand our offering in terms of product architecture, performance, design and driving experience. From now onward, Ferrari is able to offer all the 3 powertrain technologies fully in line with our technology neutrality and horizontal product diversification strategy. We committed. We committed to this path, and we have delivered consistently and allow me to be very proud of the team and all the partners in the world that help us to make it possible. In Q2, we unveiled our first electric Ferrari, Ferrari Luce. It represents a milestone in the history of the Prancing Horse, a true sports car and an addition, I repeat, an addition to our product portfolio. It is a statement of innovation and design, a car conceived to be forward-looking in every respect. It is a masterpiece of engineering and technology with more than 60 new patents, testifying to Ferrari's technical excellence across electric propulsion, vehicle dynamics and system integration. They are all combined with a distinctive design language and a human-centric way to interact with the car, including the traditional paddle-shift for torque-shift engagement and authentic sound of our 4 electric traction engines. Every choice we made served a single purpose to deliver a true Ferrari driving experience. The Ferrari Luce is a sports car in every sense with Ferrari performance, handling and emotion behind the wheel while being the most versatile model in our range, extending Ferrari ownership into different moments with its 5-seaters configuration. 2 months after the world premiere in Rome, and we can share 3 clear points: one, we are very much satisfied with orders that are coming in, in line with our plans. Two, initial orders are currently coming from repeaters and new clients. Three, we are engaging those who are genuinely interested in Ferrari Luce according to our commercial and marketing plan. But Ferrari Luce is only one example of how our lineup continues to evolve. On July 3, at the culmination of our Cavalcade event, we presented the Ferrari 12Cilindri Manuale, a limited edition special series of the 12Cilindri producing only 1,499 units, each fully allocated to our clients. After the 599 GTB Fiorano 2006, we reintroduced the manual transmission, bringing back an even more direct interaction between the driver and the car. This was made possible, thanks to the new Manuale by-wire system designed in-house, patented and inspired by the Winch-by-Wire system developed in our Hypersail racing project. Yes, it may seem strange, but open innovation goes hand-in-hand with lateral thinking and cross-pollination between worlds apparently completely disconnected. It combines the driving emotion of a manual gearbox and the precision of electronics. The 12Cilindri Manuale isn't about recreating the past for the sake of nostalgia. It's about recognizing that the greatest Ferraris have always been defined by the relationship between the driver and the car and finding a modern way of preserving that connection, that conversation. It is a celebration of engagement rather than a celebration of nostalgia. In a single quarter, Ferrari Luce and 12Cilindri Manuale have provided 2 clear examples of how Ferrari combines tradition and innovation in a distinctive way. They demonstrate the strength of our strategy and our commitment to technology neutrality, but most importantly, to our emotion-driven innovation where emotion matters much more than numbers but more is yet to come. Two more models are to be unveiled by the end of this year. And before that, let me also highlight the successful activation delivered by our lifestyle team during the quarter. Indeed, leveraging the emotional resonance of our racing heritage, we continue to nurture our clients through unique experience and events, just seeing the 24 hours of Le Mans and the Goodwood Festival as well as the capsule collection developed for Monaco and Silverstone Grand Prix. To conclude, the progress we are making in racing, thanks to both our drivers and the entire team, continue to remind us what makes Ferrari stronger, focus, determination and team spirit. These values guide us every day, every day while keeping the 4 wheels on the ground. And on this note, I'd like now to hand over to Antonio to review the Q2 results.
Antonio Piccon
executiveGrazie, Benedetto, and good morning or afternoon to everyone. On Page 4, we show the highlights of the second quarter, another quarter with solid revenues and profitability growth, coupled with significant industrial free cash flow generation and remarkable shareholders' remuneration. We continue to benefit from a strong sports car mix. Personalization exceeded our expectations and racing revenues increased their contribution. Let's look at the results in more detail. On Page 5, we present the Q2 shipment breakdown and model changeover that we are continuing to execute as planned. In the quarter, the Amalfi, the 849 Testarossa and the 296 Speciale family increased their contribution, continuing the ramp-up. The deliveries of the 12Cilindri Spider and the Purosangue continued steadily. The F80 increased just very modestly as per our plans, while the 296 GTS and the Roma Spider decreased in line with their phase-out path. Lastly, the SF90 XX family also decreased as we are approaching the conclusion of their limited series run. The overall model phasing I have just mentioned supported a richer product mix, which we will discuss in a moment. From a geographic mix perspective, EMEA experienced the strongest growth during the quarter. Consistent with our usual cadence, closer markets are served first, while deliveries of the new models to the other geographies will ramp up progressively in the coming months. On Page 6, net revenues grew 11% at constant currency and 8%, including the headwind from currency, mainly related to the U.S. dollar and Japanese yen. The increase in cars and spare parts was driven by the richer product mix and higher personalization. Personalizations were higher than expected, about 20% of total revenues from cars and spare parts and were particularly relevant for the 296 Speciale family. The adoption of carbon and paints continue to drive revenues growth. Sponsorship, commercial and brand also increased, thanks to higher sponsorships, which were partially offset by lower commercial revenues linked to last year Formula 1 ranking. Other revenues were also positive, mainly in relation to the rental of engines to other Formula 1 racing teams. It is worth noting that the recent strengthening of the U.S. dollar mitigated the negative currency impact compared to our previous expectations. Moving to Page 7. The increase in EBIT was driven by the very strong mix price variance, which includes the positive product mix and the strong personalizations that we just commented. In detail, the product mix was sustained by the increased contribution of the F80 and the 12Cilindri family and the lower deliveries of the 296 range family, partially offset by lower deliveries of the SF90 XX and the ramp-up of the Amalfi. The mix price variance was only marginally offset by volumes deliberately planned lower as required to effectively manage the model changeover, higher industrial costs and marketing expenses and higher costs implied by the better Formula 1 in-season ranking assumptions compared to last year. The latter are included in the other variance. In the quarter, D&A was temporarily lower in line with the ongoing model changeover since the decrease implied by the phasing out of certain models is only partially offset by the gradual additions from the models that are entering the start of production. In H2, we expect D&A to grow progressively. Percentage margin stood at remarkable levels, including the headwind from FX, with EBIT margin at 31.2%, slightly up versus last year and EBITDA margin at 39%, slightly down mainly as a consequence of the better Formula 1 ranking assumptions. On Page 8, our industrial free cash flow in the quarter was strong, driven by the increase in profitability, partially offset by a negative change in working capital, mainly linked to the inventory increase implied by the seasonal production planning. Cash taxes and capital expenditures, which were mostly focused on product and infrastructure development, mainly the new paint shop whose construction is proceeding at pace. Net industrial debt at the end of June was EUR 131 million, reflecting the dividend payment, which occurred in May and the share repurchases executed in the quarter. Turning to Page 9. We increased our guidance for the year, thanks to the continued strong trend of personalization and a more favorable FX environment. More specifically, our updated assumptions include personalizations accounting for more than 20% of cars and spare parts revenues and the U.S. dollar to euro exchange rate of around 1.16 and the contribution of all additional hedges now in place. Looking ahead, we remain focused on the execution of our plan. The confidence in the strength of our strategy and our ability to deliver long-term value remains the foundation of everything we do. Thanks for your attention, and I turn the call over to Nicoletta.
Nicoletta Russo
executiveThank you, Antonio. Nadia, we are now ready to open the Q&A session. Thank you very much.
Operator
operator[Operator Instructions] And now we're going to take our first question, and it comes from the line of Henning Cosman from Barclays.
Henning Cosman
analystFirst question, perhaps slightly philosophical one. Would you share the observation that you enjoy more pricing power in the more traditional type of vehicles? So obviously, the Manuale by-wire are now really strong showing the special 50% priced above the range. But just in general, do you feel there's more enthusiasm and by extension, pricing power on these types of models? And do you -- would that affect your propensity as to which models you would launch going forward? And if you could remind us what your flexibility there is for how far in the future is your product cycle plan set already? Or would you let yourself be influenced by customer desire and pricing power for these, if you want more traditional type of models? That's the first question. Second question on volume growth. If you could just -- I know you don't like to talk about volume, but if you could just conceptually discuss if I'm not mistaken, we were expecting broadly stable volumes for this year. That now implies a bit of growth in the second half. Perhaps you could confirm if you share that. Is that a function of just the product cycle? You have the Amalfi now ramping up 296 Speciale series. So would you always allow yourself to have more volume growth based on the product cycle plan? Or do other things play into that as well, like stabilization of residual values, for example? Is it just a phasing you always have periods of expansion and consolidation, where do we stand there? If you could at all talk about volume just a little bit. And then finally, if I can squeeze one on the margin, right, where we're getting now and your midterm margin ambition of a floor of 30%. There's obviously not much in between. It looks like there's going to be a lot of F80s next year. Testaross, Manuale by-wire all looks like it's driving the mix up and probably the margin. So we could see a margin exceeding 30% next year, which technically would imply margin contraction for the rest of the plan. If you could just remind us your thinking about the margin trajectory '27% to '30. Sorry, that was a lot.
Benedetto Vigna
executiveThank you. The ink of the pen, I almost finished, nut that's. I'll take the first 2 questions, and then Antonio will elaborate on your third question about the margin. So the first question, the philosophical one, I would like to say this that our clients understand fully what does it mea,n, emotion-driven innovation. And I think that when in 1 quarter, our company unveiled 2 products very innovative, one more in the future, one reading the past with the eyes of the future. I think it's a demonstration that, one, we listen to them. Two, we are also able to delight and surprise them. I was with them at the Cavalcade in Athens when we unveiled the 12Cilindri Manuale as well as I was with them in Rome for the Luce Premiere, and they were literally, can I say, happy, astonished about the ability of our company to put together traditional innovation, but always putting them at the center, but most importantly, their emotion, driving their emotion at the center. So this is about the first philosophical question because the rest, the purchasing power, what you were referring to is a consequence of 2 things: number one, our ability to innovate. Number two, our ability to delight and surprise them. The second question is about scarcity and exclusivity. '26 is a year where we have a significant changeover model. We have a lot of new models. We have the ramp-up of a very innovative model for which we have a very high degree of personalization. But we always keep one thing in mind, Henning, is scarcity and exclusivity. For us, what is important is that we deliver unique product to our clients. And our North Star is been -- always has been -- it is and will always be scarcity and exclusivity. The third question about the margin, Antonio.
Antonio Piccon
executiveYes. With respect to that question, I mean, the capital market targets are unchanged as a way they were presented and based on the assumption we outlined at that time. So on that, we are proceeding at pace according to the smooth and linear development that we already outlined since that time.
Operator
operatorNow we're going to take our next question. And the question comes from the line of Edouard Aubin from Morgan Stanley.
Edouard Aubin
analystSo first of all, in terms of the mix, so your share of special series was, I think, about 13% in the first half, which is obviously substantially higher than the recent history. What do you have in mind in terms of the second half in terms of the contribution to the percentage of shipment from the special series? So that would be number one. Number two, in terms of the Americas and the U.S., so shipments were down year-over-year quite a bit. And obviously, Antonio, you explained why in terms of the rollout of newness and all of that. But I think still that was down more than expected by the market. Is there any issue with demand in the U.S.? Or is it really exclusively a supply issue in the U.S. and shipment should normalize pretty soon? So that would be question number two. And then Antonio, question number three, in terms of could you just help us kind of model the impact of FX on EBIT for H2 and your first thoughts about what could be the impact on 2027?
Benedetto Vigna
executiveThank you, Edouard. I'll take the second one. So the reason you are referring to, we don't have, one, no issue of supply chain. Two, we have a significant model changeover as we have been highlighting in the Chart #4, I think. And the other point is that when you have cars with high degree of innovation and high personalization degree, okay, then this is having clearly an impact on the number of cars that you deliver because there are some cars as we have said at the beginning, the personalization content of our car keeps increasing, and this has clearly some effect on what is the number of cars you deliver. So this is the question number 1 and 3, Antonio.
Antonio Piccon
executiveOn the mix of special series, it is true that this year, there is a bit more than we were used to. We follow the life cycles of the car. So I don't expect a significant change for the second half. But as I said, it's driven by the product life cycle. Impact of FX for H2 is based on the assumption I just outlined and the fact that in addition to that, we have hedging in place already for approximately 80% of the exposure. On 2027, it is far less covered by hedging and will very much depend on where the spot exchange rate will stay.
Operator
operatorAnd the next question comes from the line of Michael Binetti from Evercore ISI.
Michael Binetti
analystCongrats on a great quarter. Really happy to see it and really exciting launches in the quarter, really fun to watch. Just maybe a couple for the model. I think you said last call that ASP would be similar in second to first half, Antonio, but it was up a lot in the second quarter. Would you just help us understand what happened there, how to think about that in the second half? And then on the ASPs, it sounds like you only shipped maybe 30, 40 F80s, at least not many more than what you shipped in the first quarter, but the average price per car that we watch accelerated a lot. It seems -- especially when we pick down to it and take out the currency, it seems like the average selling price for the fleet, excluding the Supercar, improved quite a bit. That's with the SF90 XX declining as you told us. Could you talk a little bit more about what some of the biggest drivers were of the underlying acceleration in the fleet and maybe connect that to your comment last quarter that profitability would be the same in second half as first half?
Benedetto Vigna
executiveMichael, this is a question for Antonio that he is -- he will give you an answer.
Antonio Piccon
executiveYes, Michael. In terms of the ASP, it is still true that H2 is similar to H1, just maybe slightly better and better than we had previously anticipated, considering the penetration of personalization. That also explains why the ASP for the fleet, excluding the supercar has improved. Actually, we see the trend of personalization improving across the board, better than improving, staying high across the board, even higher than we had expected. As far as the number of the F80 we shipped in the quarter, as you know, we do not go into the details. I just said, really modestly higher compared to Q1.
Michael Binetti
analystIs there something about the remaining fleet that's seeing better personalization than prior generation? Maybe just help us click into what's helping...
Antonio Piccon
executiveYes.
Michael Binetti
analystWith the personalization.
Antonio Piccon
executiveThat's probably a fair assessment.
Michael Binetti
analystOkay. And then I didn't hear -- I thought the question came up earlier, but is it still fair to think about units flat for the year? Or is that assumption...
Antonio Piccon
executiveAs Benedetto commented before, we don't want to go into that discussion on volumes. We are managing the manufacturing for the year, considering the complex changeover and increased level of personalization and doesn't make a big difference, very honestly.
Operator
operatorAnd the question comes from the line of Michael Tyndall from HSBC.
Michael Tyndall
analystI'm going to mess the name up here but, Manuale, given the success of that model would it make sense to do similar across the rest of the range or is there a particular reason why it would make sense? And then the second question, and you're probably going to tell me nothing's changed but with your upgraded guidance, you're now talking to us at an 8% growth in EPS. And if I go back to last year, the CAGR was 6% to 2030. So we are moving above that line. I know Henning has asked this in a different way, but where are we on that roadmap to 2030? I wonder if you could talk about what's going as planned, what's going better, what's going worse, because it certainly feels as if personalization is going better.
Benedetto Vigna
executiveThe question number one is simple. We don't disclose what we are going to do in the future. We do not even disclose what will happen in the remaining of the year when I said the 2 other model will be embedded. So the Manuale, as you know, we have this limited edition, the 12Cilindri Manuale. We'll discover altogether at a due time what is the future of this important technology. For the second one, for the guidance, Antonio is here ready to go.
Antonio Piccon
executiveYes. You touched the point. Actually, personalization is doing better than we had assumed for the rest of the plan. And the second element, you should not disregard the assumption with respect to the currency. That helps in terms of the nominal development of the EPS compared to the -- what the CAGR implied in the guidance.
Michael Tyndall
analystSorry, just to be clear, currency is better, yes?
Antonio Piccon
executiveYes. And the last point I should mention is obviously the buyback program that is proceeding at pace and is reducing the number of shares over which you divide the net profit.
Operator
operatorAnd now we are going to take our next question. And the question comes from the line of Jose Asumendi from JPMorgan.
Jose Asumendi
analystCongrats on the strong quarter. Two questions, Benedetto, can you speak a bit about what is driving the personalization to be a little bit better than maybe initially expected? Some examples from your customers and products. And Antonio, can you give us also maybe some color with regards to second half? How should we think about SG&A and industrial costs?
Benedetto Vigna
executiveThank you, Jose. The personalization, let's say, there are -- I would like to say that the value of the personalization -- the average value of the personalization for the car that we have in the production increased and increased because the option that the client are selecting is higher. So they have been selecting more, let's say, they have been personalizing more the painting, the use of carbon, the use also of rim, the use of special leather. So there are -- there is not a specific item that is driving the increase of personalization content as well as there is not a specific pattern in terms of clients from different geography. There is a general trend that we have seen of clients that want to personalize more and more of the car. And I think in this sense, it has been -- it's good. What we planned and what we shared with you at Capital Market Day a few months ago when we said we are opening a tailor-made in Tokyo, one in L.A., and we are also expanding the ability for us to make tailor-made in Italy and tailor-made here in Maranello. So that's the personalization, the kind of personalization driving the increase. For H2, SG&A and R&D industrial cost, Antonio has all the numbers.
Antonio Piccon
executiveYes. Think of SG&A and R&D for the second quarter higher compared to H1. On a number of events we are working on in terms of SG&A and R&D is simply in line with the pace of development of our innovation programs and Formula 1 for next year. The other element you need to take into account is D&A that is going to grow in H2 as it is implied in the guidance for more than EUR 700 million of D&A full year.
Operator
operatorAnd the question comes from the line of Horst Schneider from Bank of America.
Horst Schneider
analystThis is Horst from Bank of America. The first question that I have relates to your -- the comments that you made on your order book because you say you have got now full visibility until end 2027. So I'm interested in any particular trend by model? And if the statement does also refer to the Luce or if that is an average number that you point to? And maybe you can say on which models we have got longer visibility than 2027 maybe. The second question relates a little bit again to the question about the EBIT margin outlook for H2 that is implied in your full year forecast. I realize you remain tight-lipped on that. You gave some items on R&D and D&A, that's helpful. But can you also maybe comment what the price/mix outlook is and maybe for H2? It seems that this is getting weaker. And maybe you can explain again why that is. I think it has got to do with the regional split and with the product mix development.
Benedetto Vigna
executiveThank you, Horst. The order book, as I said, is covering the full year '27. Just consider one important thing that here in this order book, we don't have yet the numbers of the Manuale because Manuale is something that is -- belongs, let me say, in Q3, and we are working on it. So that's an important point. We are proceeding as planned in all the models, let me say, that we are producing or we will start to produce. I don't want to look like arrogant, but considering what our clients were asking us since a while on the Manuale, we were expecting also for Manuale to have something very robust like it has been the case. So we have -- we are very satisfied because we have -- the things are going as we planned. For the margin EBIT, Antonio here has all the elements on the table.
Antonio Piccon
executiveJust 2 elements. In terms of the mix price variance compared to last year, as I said already in May, this is expected to be not lower, I would say, higher compared to the first half. And the language we used on the margin is not lower than.
Horst Schneider
analystTechnically, if I calculate your guidance, it means you do 29.7% margin. But I think it's just rounding error, right?
Antonio Piccon
executiveNo. I mean it depends. I mean if you take the lower end of the guidance, you're right, but it's just the rounding.
Operator
operatorAnd the question comes from the line of Martino De Ambroggi from Equita.
Martino De Ambroggi
analystMy focus is on hybrid. The weight of hybrid in the last 3 quarters was in the region of 30%, much lower than in the last couple of years. So my question is, is it just a matter of changeover of model or it's your decision? And should we expect this portion to remain going ahead? And always on hybrid, is there a big difference between the coverage of the backlog between ICE and hybrid?
Benedetto Vigna
executiveThank you, Martino. You understood clearly. It's just a matter of changeover. Consider that there are 2 hybrid models that are out of production, the 296 GT, B and S, and also the SF90 XX. These are 2 hybrids. We are ramping up the others. So it's not related to any choice to slow down one model or another. It's just a matter of model changeover and let me say, personalization decline the client has asked for. So it's -- do not extract any model, any trend in your model.
Martino De Ambroggi
analystOkay. And in terms of backlog, it's fully for both...
Benedetto Vigna
executiveThe backlog is, let's say, it's, let's say, consider that the hybrid we have now that is basically sold out as well is the 296 Speciale. So it's -- you will see how it will change in the future. But just think about this. We have 3 model, sorry, 3 technologies that we will keep offering our clients that is ICE, that is hybrid, and is Luce, the electric traction. So that's what we did, and that's what we said and what we are doing, Martino.
Martino De Ambroggi
analystOkay. And on the Luce, I clearly understand you will never disclose the order intake, how it's going and so on. But could you provide us an idea because you mentioned we have orders from both existing clients and new ones. What is the ratio between the 2? And in the previous question, someone asked about the order book covering '27. So also Luce is fully covering what you were expecting?
Benedetto Vigna
executiveLook, I would like to say this one. The Luce, we are very much satisfied, as I told also, because we are proceeding as planned. We are receiving order from both from repeaters and new clients. And the very important point is that there is a genuine interest of the people to buy the car. That is very, very important. This is very, very important because the customer understand that for us, Ferrari Luce is like any other Ferrari. We will take care of the car forever because we have all the capability in-house to take care of this car in-house and forever like it is for the other models. Yes, Martino, we do not disclose the number of any specific model because otherwise, we have to start to disclose the number of any model and the model Excel that you are building, it would be very easy. So we want to leave some blur so you can guess, you can make some questions. Otherwise, we will not get any more question, Martino. So bear with us.
Martino De Ambroggi
analystThere are always questions.
Benedetto Vigna
executiveThat's good.
Operator
operatorAnd the next question comes from the line of Tom Narayan from RBC.
Gautam Narayan
analystAntonio, a question on the '26 guidance. I guess the revenue floor was raised by EUR 100 million, but the EBIT floor was raised by EUR 40 million. I guess I would have thought personalization would have a bigger drop-through to EBIT. I know FX has some hedging, so maybe that didn't drop down as much, but maybe some just commentary on the drop-through of the revenue guide to EBIT. And then a follow-up on the Americas volumes being down in Q2. And I know you commented on why that happened. But is any of it related to the Middle East situation that may have created some pull-forward from Q2 to Q1? And then lastly, on Luce, a follow-up to the last question. You're satisfied, repeat clients orders coming in, genuine interest. But what about new customers to the Ferrari brand, maybe those that were specific to EV buyers?
Benedetto Vigna
executiveI start from the last one, 3 and 2 and the first one is Antonio. So Luce, you got it well. We have a client in this Luce in the order book of Luce that never bought a Ferrari in their life, and they are buying Luce because finally, Ferrari is also able to provide a car that they like to drive. So we have repeaters, and we have clients that -- that's also one of the things that we have been following when looking also for new clients, clients that like electric traction. So this is question number three. Number two, there has been not any, let's say, pull order between one quarter, between one region and others. The story of Middle East lasted, if you remember well, we told you a couple of weeks. And then thanks to the dealer support and thanks also to our logistic partners, we've been able easily to avoid any problem in, not easily, with a lot of effort, but we have been able to, let me say, in a short time, to find a way to have the car reaching the clients. Because maybe you were not in the previous call, but we also said that it is incredibly high, the number of test drive that our clients, existing and new are doing in the region. So there is no -- the 2 events are completely uncorrelated. Maybe there is only one thing I told you before is the degree of personalization and the mix of the product that the clients want because the personalization has clearly an impact on the manufacturing time and on the time to realize the cash. For the first one, the guidance '26 and the leverage.
Antonio Piccon
executiveFirst of all, in terms of margin from personalization, this is absolutely unchanged and in line with the first half. So the entire difference is related to our forecast of cost increase in the second half across the 3 lines of SG&A, R&D and most of all, D&A. And do not forget that we are maintaining the assumption of ranking first in the Formula 1 Championship.
Operator
operatorAnd now we're going to take our next question, and it comes from the line of Monica Bosio from Intesa Sanpaolo.
Monica Bosio
analystI have 2. The first one is on the Manuale. As it is a limited edition, can -- what is the life cycle? So can we model the shipments in 2, 3 years? If you can -- any color could be helpful. And my Excel model will thank you. And another question is on the new customers. Can you share with us some indication on the new customers? My question is, in which country do you see the major growth in terms of new customers? And are these new customers somewhat different in terms of country for the Amalfi and for the Luce? And ultimately, let's assume that Luce could attract new customers more in China. Would you be willing to increase the weight of shipments in China maybe above the usual levels?
Benedetto Vigna
executiveThank you, Monica. So all the customer -- new client of Luce have 2 eyes, 2 years, 2 hands. Joke aside, there is not a clear pattern of age or geographic pattern. There is, let's say, the interest maybe for the new client, the common factor is that they like to drive electric cars, okay? So to be very specific, when we have been talking and approaching the prospect, a new client, we have been looking at the people that are driving and are very acquainted with electric cars. But I can also tell you really that when you think about our clients, think about unique people. There is not -- we tried many times also for other model, ICE, whatever. Really, the common factor is the passion they have for our brand, the willingness to have unique driving experience. Now we said also that for this model, we will move ourselves in a FIFO mode where either new client or repeater will have the same priority. So this comes back to your question, would you increase the penetration depending on the region or we will follow the order intake because for us, it's an opportunity to show once again that we respect. On one side, the people, the client willingness to drive a new kind of car. On the other side is also the level of innovation that we brought in our car. So that's important. Now the story of the life cycle of the Manuale, the first question, I understand that your Excel file would be much easier, but yes, you won't do the call.
Operator
operatorDear participants, thank you very much for all your questions. And now at this moment, I would like to hand over the conference to your speaker, Benedetto Vigna, for any closing remarks.
Benedetto Vigna
executiveSo thanks to all of you. Thanks for your time today. And I wish you a good morning, good afternoon and also for the people that go on vacation, also have a good relaxing vacation with your beloved ones. And thank you again for your attention and meet you soon in a couple of -- in a few months. Ciao.
Operator
operatorThis concludes today's conference call. Thank you for participating. You may now all disconnect. Have a nice day.
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