Flutter Entertainment plc (FLUT) Earnings Call Transcript & Summary
November 11, 2020
Earnings Call Speaker Segments
Operator
operatorGood morning, everyone, and welcome to the Flutter Entertainment Q3 Results Call, hosted by Peter Jackson, CEO; and Jonathan Hill, CFO. [Operator Instructions] But for now, I will hand over to Peter Jackson. Please go ahead.
Jeremy Jackson
executiveThank you. Good morning, everyone, and thank you all for joining us this morning. With me today is Jonathan Hill, our CFO. I'm sure you've all had a chance to read the Q3 trading update that we released this morning. And therefore, I won't go through it in detail here. I'll just highlight a few key points. Our business is continuing to perform very well. Our revenue growth in the third quarter accelerated from the 22% we reported in H1 to 30% in Q3. This strong performance has been across both sports and gaming, with sports up 33% and gaming up 26%. This acceleration has been driven by excellent customer engagement across all key regions. Globally, we grew daily [ actives ] actives by 41% year-on-year in quarter 3. That reflects both strong customer acquisition and good ongoing engagement from our global customer base. While customer growth has been strong across all of our divisions, the U.S. has really stood out, with new customer acquisition exceeding our internal expectations. In the U.K. and Ireland, both of our recreational brands are winning market share, and it's great to see both Paddy Power and Sky Bet driving each other on. In addition, Betfair continues to prove its appeal. As was clearly demonstrated in recent weeks, where nearly GBP 600 million was matched on the next U.S. President market on the exchange. We believe this makes it the single biggest betting market ever on the exchange. More broadly, we've estimated that our U.K. and Irish brands engage with approximately 50% of all consumers who had a best online at the start of the new football season, or for American listeners, the new soccer season. In Australia, we grew our revenues by 76%, whilst also completing the migration of BetEasy customers across the Sportsbet. That migration went very well and customers accounting for 90% of BetEasy's revenues in the preceding 12 months have already engaged with Sportsbet post the switch. We're also continuing to acquire new customers as a result of the ongoing migration from retail to online in that market. In PokerStars, the normalization of the revenue trends that we detailed at our interim results have broadly continued. Poker net revenue trends have returned to pre COVID run rates, but this has been more than offset by strong casino growth. We have substantially increased our level of investments in the international business through targeted generosity and higher marketing investments and the early signs are promising. Approximately 1/3 of the customers acquired during Q2 continued on our platforms. This marks just the first step in our longer-term strategy to invest more in both our products and brand. And finally, in the U.S., we're building scale faster than we expected. Focusing on a few highlights. We had more than 1.8 million customers active with us in the quarter. We acquired over 450,000 new customers, a number that exceeded our internal forecast in both new and existing states, and we grew total net revenue by 82%, and we now estimate that our U.S. gross gaming revenue will be over $1.1 billion in 2020, making us the first online operator to break the $1 billion mark for annual gross revenue. We are continuing to see very attractive customer economics across both new and existing states and have, therefore, decided to continue to invest accordingly. Our revised U.S. guidance simply reflects the higher-than-expected number of new players that we have acquired. Player paybacks remain very attractive. You'll have also seen that we secured long-term partnerships with Turner Sports and Entercom. These deals give us long-term access to important sports book integrations across their platforms. And we also recently signed a multiyear marketing deal with NBC. We've expanded our U.S. footprint with successful launches in Illinois and Tennessee, and Michigan and Virginia coming soon. This will bring our total addressable market for online sports betting to almost 1/4 of the U.S. population. And we finished the quarter with a 46% share of the online sportsbook market and a 29% share of the combined online sports and gaming market. In conclusion, you've seen that we've raised our guidance for group ex U.S. this year by 5% at the midpoint despite further COVID-related retail closures and the early impact of new German gaming regulation. As we look ahead into 2021, we have quantified the expected financial impact of new German regulation, which we expect will cost the group GBP 50 million in contribution on an annualized basis. This should be taken into account along with the guidance we provided [indiscernible] in arriving at forecasts for next year. Jonathan and I will now be happy to take your questions. In the interest of giving everyone an opportunity to ask theirs, can I request that you limit yourselves to 2 questions each in the first instance. And if we have time at the end, we can then come back to follow-ups. And with that, I'll hand the call back to Carolyn to manage the Q&A session.
Operator
operator[Operator Instructions] First question comes from the line of James Rowland Clark.
James Clark
analystSo yes, I've got 2 questions, please, one on PokerStars and one on Australia. Just on PokerStars. You mentioned there how you flagged seeing about 1/3 of the customers that you sort of acquired or reactivated in Q2, continuing on your casino and poker in Q3. But you've seen a 10% decline in poker in the third quarter. And the data we've seen shows about double-digit growth on poker platforms, so globally. So just wondered if you could discuss why that's declined by 10%? Does that relate to accelerating the RG and AML measures that you flagged at the interims? So that's the first question on PokerStars. And then on Australia, you've obviously had a blow out quarter there with Victoria being locked down. But now that Victoria lockdown is lifting, what are the recent trends you're seeing there? And how does that make you feel about the run rate for the fourth quarter heading into 2021? Do you think you can deliver growth year-on-year next year for Australia?
Jeremy Jackson
executiveOkay. Thank you, James. Look, in terms of the position around PokerStars, I think one of the things you have to remember in quarter 3, and this is true for poker generally, is that the events that drive quite a lot of activity around poker are driven by global competitions, which different operators get behind. And the world series of poker, which was obviously quite an important driver of volumes in the third quarter occurred with a different timing to last year. And that's not something which we run. So one of our competitors has that, which has an impact on our performance relative to other players. I think it is also the case that a lot of the customers that came to us in Q2 that we reactivated, as you said, were not habitual poker players. And the fact that they came back to the platform when they're in lockdown, I think, is evidence of that. So we've been -- we wouldn't have expected them to stay playing poker, but we're very pleased that we've kept them engaged in our casino platform. And as you said, we kept 1/3 of those customers there. So I think we are pleased with the way that the poker business is performing. As we said before, we need to make investments in poker to support -- the longer-term high performance of the international business. So that's around product, it's around marketing, tech. We have made some early changes to the levels of generosity we put into that business, which I think is something which is important to do, to give back to customers.
Jonathan Hill
executiveI'd just add too [indiscernible] just building on Peter's point there. I mean, actually, the GGR trend is slightly better than the NGR given the uplifted promo spend in that Q3 as we work with the players to give a bit more back and keep them engaged in the platform. I think the second thing is exactly the point you made, some of the RG AML points coming in, in Q3. And we obviously have some -- we get annualization of some of those market switch offs as you go through time and switch markets off. There's a little bit of that in there. But actually, the underlying trends, we're quite pleased with and we're sort of testing and learning as we up this level of promo spend to see how we can do that as effectively as possible.
Jeremy Jackson
executiveAnd then look, in terms of Sportsbet, clearly, we've come into a very important time of year, which is the Spring Racing Carnival. And I think we've been very pleased with the performance of the business through that festival. We've recently had the Melbourne Cup, which we're delighted with the way that the, a, the resilience of the platform, but also how the business performed. Clearly, they have had a [ low fly ] lockdown in Victoria during Q3, which would have impacted the business. I think more broadly, we have seen a large number of retail customers come over to our online business during the course of the year. And we hope that we'll be able to retain many of those customers because of the benefits of the sort of improved generosity and frankly, it's a better product that they get with us compared with the retail environment. Certainly, they get much better value from us. So look, we are pleased with the way the business has performed, pleased with the indications we're seeing coming into quarter 4. And obviously, we'll then go into next year with a much bigger base than we would have originally anticipated. And our job is to keep as many of those customers, who've migrated over to us from retail, as we can.
Jonathan Hill
executiveAnd hopefully, things like the racing streaming will also help us as we go into next year, and the team are really focused on that retail cohort and how we keep that -- a bit of that share of wallet as we go into 2021.
Operator
operatorThe next question comes from the line of Ed Young.
Edward Young
analystMy first question is on the U.S. Obviously, as you said, a very strong result there. I wonder if you could give -- I know you've given the FOX Super 6, but I wondered if you could a bit more color about FOX's performance within that. More broadly, what you found, as you've had a bit more chance to get into that business and sort of take it over, operationally. So your, sort of, wider strategic thoughts around where FOX sits within the broader FanDuel group, if that's okay. That's my first question.
Jeremy Jackson
executiveDo you have a follow-up question, Ed?
Edward Young
analystI'll say that depending on what [indiscernible]
Jeremy Jackson
executiveClearly, we're very pleased with how the business is performing in America. I mean, you'd imagine that within -- you see the market share figures that we're taking. It is interesting for us to as a contrast the benefits that we have with the scale, brand, customer franchise, and frankly, it's a platform advantages with FanDuel in comparison with FOX Bet. And I think it does make us realize how important a number of those advantages that the FanDuel brand has, and particularly around the ability to acquire customers at sensible acquisition costs. I think -- and I think it is a good reminder of why -- we should continue to push hard and take advantage of the opportunities that we have. And that's what we're continuing to do with the FanDuel brand. I think for the FOX Bet business, the most important thing we can do is to build up that national franchise of Super 6 customers, and that's what we're doing, and we were very pleased with the figures that we've acquired onto the platform. And actually, when some of the [ actual ] data, you can see how popular the Super 6 products has been amongst sort of engaged sports fans in the U.S. So look, we're really pleased with how that's going, the -- the levels of integration and stuff that we have with, right across the FOX platform, it's fantastic. So actually, we acquired a lot of customers off the back of some smart integrations the team did with FOX News off the back of some of the U.S. presidential debates. So I think we're really working hard with all the different FOX property to make sure we can take advantage of different integration efforts. And I think ultimately, that's what will be important in terms of driving that business forward is acquiring that national Super 6 franchise, and we're pleased with the way in which we've been able to do that.
Edward Young
analystAnd I'll leave my follow-up on it. That's a really useful answer. I guess, the other thing you mentioned, a long while ago now is, and perhaps a need to clean up the ownership structure of FanDuel group, which is quite complicated. Is that something that's still ongoing, in front of mind? Or have you changed your mind about that?
Jeremy Jackson
executiveIt's an important point. I mean, the arrangements we have in place are quite complex, as we've previously disclosed. There's the push and pull agreements to increase our stake in FanDuel to sort of 77% in 2021, in the middle of next year, and then to around sort of 95% in '23. The structure of those arrangements meant that we did not require shareholder approval at the time of the original deal. And in since then, of course, the level of complexity has risen further because we had Boyd's investments, and then we put in place the cyclical arrangements with FOX at the time of the Stars merger. And of course, the prospects of the U.S. business are far more highly valued today than when we did the original deal. So there is a lot of complexity around it. I don't think we feel any immediate short-term pressures to address it. But I think we also have to recognize that in the majority of cases where businesses have these complex arrangements we often find that they find an alternative route to resolving them. We don't feel any pressure to necessarily undertake that part ourselves.
Jonathan Hill
executiveLook, I think, Ed, if there was something that worked for our partners in FanDuel and for our shareholders then we'd look at it, but we're not going to be pressurized into doing something in the short term.
Operator
operatorOur next question comes from the line of Monique Pollard.
Monique Pollard
analystA couple of questions from me, if I can. The first was just whether you could talk a bit to -- particularly the PokerStars brand, if you've seen any further reactivation to some of those customers that you'd acquired in 2Q at the start of this new U.K. lockdown from November, in particular, strong performance [indiscernible] performance? And then the second thing was just around the U.S., as you've mentioned, really strong position that you're achieving there, particularly the market share in Sportsbook. Just wondered if you could touch a little bit on the gaming market share, and it's still very good, but sort of what you're focusing on there to drive further market share gains?
Jeremy Jackson
executiveOkay. Thanks, Monique. So look, it's obviously -- it's very early days in terms of this new sort of lockdown Part 2 in the U.K., but we have seen lockdowns occur in a number of different markets across Europe over recent weeks. And I think it's fair to say that the lockdown is probably not as strict as they have been previously. That said, we have seen some increase in sort of activation on the platform when we look at it on a soft of -- in comparison with year-on-year also, last month. So there has definitely been a sort of -- a step up, but nothing like we saw in the quarter 2. In terms of -- in terms of the gaming side, actually, we've seen a slight reduction in market share, but what we've actually done by putting in the account wallet, which we've now got in, obviously, across all of the states. That gave us a slight short-term reduction in the number of games available. And actually, we're just working very hard to get that availability again back up, improve the offering to make sure that we can drive market share up, as we go forward. So we're very comfortable with our position at the minute. I'm really pleased with having got the entirety of the business across [ CR ] and account wallet at this stage.
Operator
operatorOur next question comes from the line of David Brohan.
David Brohan
analystAnd just 2 questions from me. Firstly, on Germany, and you've obviously given the kind of guidance around the impact of new measures. Just to what extent is kind of mitigation built into that? And then just the second question around TVG and price strong growth in your data customer numbers, obviously, some of that is kind of retail online shift. What else -- is there any other factors that's kind of driving that very strong growth?
Jeremy Jackson
executiveDavid, let me pick up the TVG points, and then Jonathan will talk about Germany. Look, we're very pleased with the way that TVG performed. Clearly, TVG is an online operator, and we're always very strongly placed. And whilst there have been a number of ongoing restrictions in the U.S., our horseracing has continued. And that has allowed the business to thrive off the back of the sort of retail to online migrations that had to happen for these -- for people to be able to sort of carry on engaging with the sport. Again, we hope that we're able to retain a lot of that business in the future. As people realize the benefits to get from sort of the enhanced generosity, the sort of money back specials, the type of things that you would recognize as our brands that we've taken to America.
Jonathan Hill
executiveAnd in terms of Germany, yes, I mean, this is the net effect across primarily PokerStars, but a bit on Betfair. And the point is it is quite uncertain at this point because we obviously have the EUR 1 slot restrictions coming in from the middle of December. So we put in place what our estimated -- our best estimate of the net effect is overall on 2021 annualized at this stage, and we'll see how it pans out when we past the -- where we can pass that 15th of December point. Obviously, quite a few of the restrictions, as you know, will have -- have come in already, but that's obviously a big movement itself just from that one change.
Operator
operatorNext question comes from the line of Michael Mitchell.
Michael Mitchell
analystTwo, if I could, both on the U.S. and I guess the context here, obviously, a strong quarter from a customer acquisition perspective and a share gain perspective. Could you just talk a little bit about kind of the real product plays in the customer decision in the U.S. at the present time? Or is it more about kind of brand and generosity on the acquisition front? That's question number one. And then question number two, just around your kind of net revenue margins in the U.S. in the quarter, clearly down driven by what you call strategic investments. Could you just talk a little bit about what that tells us about the kind of competitive route you've taken there and what that likely looks like going forward?
Jeremy Jackson
executiveYes. Thanks, Michael. Look, your -- to some extent, no, I think you're leading with what you think the answer is with your question around the role of products, it is really important. You can have the best brand and the best marketing. But if you haven't got the product to back it up, then customers will quickly switch away from you. And that's something that we've definitely experienced over the years with the Paddy Power business with SkyBet and with Sportsbet. We know that when we have the best product, to some extent, the adds almost drive themselves, and you get into a bit of a virtuous circle. When we launched in America, we had our access to our global risk and trading capability. And of course, that is, to some extent, what product is in America. And I think that, that's always given us a head start. We are the home of Same Game Parlay, which I think is a product which not many other people have access to in the states, and I think customers are really enjoying that. And of course, the introduction of our new accounts and wallet. And over the back end of this year, early next year, the rollout of our own sort of sport betting platform in America will sort of leapfrog our product on -- ahead of where we stand today. So I think we believe we have product leadership in America, and then we're going to -- we're investing hard to make sure that we maintain it.
Jonathan Hill
executiveAnd actually, there was a review done by [ Iris Cricheck ] of the products across the U.S. and FanDuel ranked #1, which we're really, really pleased with, but we're not going to rest on our laurels there. There's improvements we need to continue to make in that, and we'll make every effort to do so.
Jeremy Jackson
executiveAnd so I think that is the case. So we're really pleased with the product. And then to be able to back that up with the level of investment we're putting in from a marketing perspective, to be able to cross-sell to those customers who are already using Daily Fantasy on FanDuel. And then to have to -- the strength of the brands, they're well known, I think positions us incredibly well in the U.S. market. And I think it's important to continue to invest hard to keep that virtuous circle going. I think from a margin perspective, things like the -- for example, some of the sort of Same Game Parleys that does actually enhance our margins. But I think we've always said that in the U.S. market, we've focused very hard on keeping margins pretty tight. We don't want to allow a lot of oxygen into the market. That said, in quarter 3, when you look at it year-on-year, there is a big drop in margin. And Jonathan, do you want to just take us through some of the stats.
Jonathan Hill
executiveI mean the biggest element here is this very strange situation we had, were obviously with the highest of sporting activity within the U.S., and therefore, we had an absolute focus on the return of sport and getting our customers back and getting the value back into the business. So about half of the drop from where we would have expected it to be was actually this return of sport investment, which we think we prosecuted that campaign really well, and I think that's come through in terms of the numbers. We then saw obviously some new state launches and obviously, that is a promotional investment attached to it. And then the other bit, which is greater than we probably thought is the ongoing growth in our existing stakes, where staking was up 100% year-on-year. I mean, it's -- these stakes are still growing, and that makes us a very positive, of like continue to invest. I mean, to give you a sense of it, I was just looking at this earlier. I mean, we acquired about -- more than 450,000 customers at the franchise in Q3 in terms of new U.S. customers. It's 800,000 in the year-to-date, albeit it's a slightly odd year and that we didn't have much in Q2, but it gives you a sense of the SKU into this Q3 customer acquisition period. And then I think the other thing to point out is, actually, in Q4, start of Q4, we're seeing margins return more to where we would expect them to be. So we think this is a very clear Q3 impact, a lot on to that return to sport, which we think we did -- the team did a phenomenal job in the U.S. on that.
Operator
operator[Operator Instructions] Our next question comes from the line of Richard Stuber.
Richard Stuber
analystJust a quick question on synergies. You havent mentioned it too much this quarter. I'm just wondering if you've got sort of a change in view, particularly sort of given how successful sort of the BetEasy migration was? And any sort of commentary around sort of timing and of the delivery of the synergies?
Jeremy Jackson
executiveLook, Richard, we're -- obviously, we're very pleased with the speed with which we've been able to integrate BetEasy into Sportsbet and to have done that when everybody is in lockdown in under 90 days, I think is an unbelievable achievement from the team. And to have done it in a way, which has retained so much of the revenue with those levels of growth, I think it's pretty unprecedented. So look, we're absolutely delighted with what the team has done. I think we continue to be very pleased with the progress we're making on integration across the world. We always plan to give you an update on how we're doing with synergies when we would do our full year results in March.
Jonathan Hill
executiveI think you can assume that the speed with which we've managed to get us [indiscernible] done would probably put us ahead in terms of timing, but we'll give you a better update at the year-end.
Operator
operatorNext question comes from the line of Christine Zhou.
Christine Zhou
analystA couple of questions, please. Firstly, on U.K. and Ireland, you say that Paddy Power and SkyBet brands, they took share. Could you give some color on where you think that share came from? And how sustainable do you think that is? And my second question is just on the U.S. What is your responsible gambling type strategy in the U.S., in particular, in light of the significant amount of marketing spend that's been going on and is coming up? And how concerned are you that there might not be enough focus on this industry wide? And are you worried that it could cause a significant problem later down the line?
Jeremy Jackson
executiveLook, in terms of your first question for SkyBet and Paddy Power, we think that the businesses took market share growth, both from customers, the acceleration of retail to online. So we've seen a lot of the customers come across onto our platform with a slightly older age profile than we would ordinarily see. So they definitely [indiscernible]. So it would be typically sort of retail customers. We know that when customers move from retail to online, they're very open-minded as to the brands that they're prepared to shift to. And we think that's definitely been a sort of a real win for SkyBet and Paddy Power. We've also made some product enhancements as well. So with SkyBet, we've improved some of our in play betting products. We've also undertaken some changes to make Paddy Power more of sort of Paddy Power product with a program that we call [ Paddify ]. And we think that those product enhancements have also helped. But I think these are 2 brands very focused on the recreational market, and we've definitely been taking share away from other players. I mean, you'll be able to see other competitors' results in the same period as ours, and you can probably spot those, which have been marked as [ shared owners ]. So look, I think in terms of the sustainability of this, the onus is on us with the bigger customer franchises that we now have across those brands to make sure that we can keep those customers. We have been investing quite a lot in generosity in the quarter to keep customers on the platform. And that's something that we're trying to get the balance right between sort of investment in generosity for keeping those customers and continuing to try and lure other customers over onto the platform. In the U.S., your question about safer gambling, I think, is really important. And it's something that we're very thoughtful about. In the very early days of the launch of Sportsbet in America, we spend quite a lot of time with the AGA, which is the -- one of the industry bodies there talking to them about that. We've run campaigns in the U.S. around safe gambling. And indeed, a lot of the work we do in the background to monitor customers' behaviors using our algorithms that we've sort of tuned up in Europe over the years, we've taken into America as well to make sure that we get ahead of any issues there. And intervene to help customers learn and set their limits. So the tools that will be available that customers would be familiar with in a market like the U.K., we're making sure we bring them to the U.S. and acting as a sort of agitator there to try and make sure that we address this from an industry perspective as well.
Operator
operatorNext question comes from the line of James Wheatcroft.
James Wheatcroft
analystA question for the U.S., please. Can you talk to us a little bit about the ramping profile of the larger states that you've launched and maybe [indiscernible] and in Michigan? And then thinking about next year, what should we be profiling in terms of the number of large state launches? And maybe a little color on where and where you think that might be?
Jeremy Jackson
executiveOkay. Thanks, James. Look, I mean, I think at its most basic, we are -- we need to remember there's a lot of seasonality around the U.S. market. With the football season coming live towards the back end of the year, that's an inevitable focus for customer acquisition. And so I think when we look at the profile of the business, there's always going to be a lot of seasonality around the customers that we acquire and the costs associated with that. And I think we will never try and manage the business to a certain sort of profile. We said in the past, we're not trying to push the business to service certain point in breakeven because if we can continue to acquire customers at these levels of returns we will take as many as we can, even if that sort of delays potentially the point at which we get to breakeven. Clearly, if a state follows a sort of normal trajectory, over time, the ratio of new customers, existing customers will switch. And as the proportion of existing customers and it becomes the majority, the states ought to move into a level where it's generating some positive contribution. Jonathan, you might want to talk about those profiles that we shared with people in the past and also just sort of views about next year. Well, we've got some big states that will be coming online.
Jonathan Hill
executiveYes. I mean, I think there's probably a couple of points. I mean, obviously, we've increased materially our states from last year into this year, we're going to be at 9 by the end of 2020, of which 2 will have just launched. So actually, the big investment year in 2 of those 9 states is probably going to be 2021. And then we estimate another sort of 4 -- sorry, Virginia just after the year and Michigan will be just at the year-end. And then you've got 4 more states, Maryland, Louisiana, Ohio, Massachusetts coming in next year. All estimated to come in probably -- those 4 probably coming in just pre NFL. So again, there's going to be a big investment taking place. I mean, there's some big states there with those 4 states averaging out at nearly 0.5 million population each, which is not a million miles away from New Jersey. So there is a lot of new exciting opportunities arising in the states next year. And as Peter said, if we can find good ways to invest in that at a good return, we will be doing so.
Jeremy Jackson
executiveI mean I hope, James, that people recognize now that -- we are in it. The U.S. is a market we are investing heavily. But because we're such a big scale operator in the market, these investments are to enable us to acquire customers. We're getting real confidence in our ability to retain them year after year. We've seen that again this year in places like New Jersey, where we've been live for a couple of years now. And I think as we're getting comfortable on our ability to retain customers. And so the profile that we're seeing in terms of the lifetime value of these customers continues to be higher than we have anticipated. And we're also being able to continue to acquire customers at a very sensible acquisition costs. And so, we're frankly taking as much advantage of this as we can. And we are unique because we can see what it's like to be a subscale operator as well. When we look at life through the lens of Fox Bet, and it's really tough. And that's the position that most of our competitors in the U.S. are in. So we'll continue to take advantage of the scale position that we have.
Jonathan Hill
executiveYes. And I think finally, the thing that gives us confidence is that the sort of shape of the J-curve that we're seeing in New Jersey and how that's being tracked by the states that started in 2019. And actually, how the states are starting in 2020. So as we get more and more confidence of the shape of those investment curves and as they move towards positive contribution that gives us more conviction that where we should be investing in these new states aggressively but with clear discipline on how we're doing it.
Operator
operatorNext question comes from the line of Simon Davies.
Simon Davies
analystTwo more on the U.S., I'm afraid. Firstly, just returning to the subject of sports margins. Obviously, there's been an awful lot of competitive pressure at play. Do you see any structural reasons why, as the U.S. market begins to mature, you shouldn't see gross win margins revert to the sort of levels that we see in Europe? And secondly, can you just talk a bit about the recent trends you're seeing in CPAs in the states?
Jeremy Jackson
executiveLook, I think we've often said that when we went into America, we deliberately set margins low to make it hard for people to operate there unless they were big-scale platforms and particularly if they're having to sort of pay away a lot of that to third parties that make it even more difficult. That continues to be the case. I don't expect that you'll see margins in the U.S. trend towards those figures seen in European levels. And I know that some people are sort of positive that, that might have been because U.S. sports don't result in draws. And so there's only 2 outcomes, not 3. It's -- fortunately, it's not quite that simple. We've deliberately set -- overall tightly to make things very, very competitive, which we think is the right thing to do in the U.S. market. I think in terms of CPAs, we are increasing the amount of money that we're spending in the market, but we're actually really confident with the levels of CPA that we're seeing, which Jonathan shared with you, the customer acquisition numbers that we are seeing. We're absolutely delighted with the figures that we've acquired in quarter 3. And I think, whilst there has been some small, sort of, inflation in CPAs, actually, we're seeing the same, if not more, increase in terms of our expectations of the customer lifetime values as well. So we're very comfortable with the dynamics that we're seeing in the U.S. market.
Jonathan Hill
executiveYes. I think that latter point is really, really critical in terms of getting more and more confidence around the LTVs. And therefore, really understanding our payback periods and having discipline around those payback periods and making sure that we're driving to the right level as we invest.
Operator
operatorAnd the last question we're going to take today will come from Kiranjot Grewal.
Kiranjot Grewal
analystSo just 2 questions from me. You're quite unique in terms of operating several brands in the U.S. Hasnt a lot of the growth been a result of cross-sell between the brands? And then secondly, have there been any surprises for the new states that have been launched in terms of the global competition you've seen or the appetite to bet that?
Jeremy Jackson
executiveYes. Look, we -- we've had a world view and we often find us operating multi-brand. It's not something that we're nervous about. In fact, I think it's important to provide customers with the choices that they want. And you see that in fast-moving consumer goods, they'll often operate multi-brands in the same space. I think for us in the U.S., what we would focus on is the fact that we've been very successful at cross-selling customers between our products. They're often different brands, but sometimes we operate them under the same brand family. So FanDuel is now operating in Daily Fantasy, it's operating in sports betting, racing and casino. And customers -- Daily Fantasy is a great source of contribution for us in terms of covering our fixed costs, but most importantly, it allows us to get our brand out there and build our customer franchise. We're using that to acquire customers in sports betting and then in states where gaming is legal, we can cross-sell some sports betting into gaming, and we see really good penetration levels occurring there. Racing is the thing that people sometimes forget in the U.S., it's legal in many states across America and in places like California, for example. And we're very excited about the opportunities to sort of build out our business in those brands. And we operate now the TVG and FanDuel racing brands in that space. So cross-selling is very important for us, but actually having positions in all those different products is also key. And to make it easy for customers, it's important that we operate our business on a single account and wallet, and that's the focus that we have around the FanDuel business at the moment. In terms of surprises, in terms of how we think about the different states, look, we've been really pleased with the recent launch of the businesses in Tennessee and in Illinois. I think we were -- in places like Illinois, we haven't anticipated that we'll be able to have mobile sign up. And we thought we'd have to have in-person sign up for a period of time. Because of COVID, we're allowed to have mobile signup. And here, we've tried to take advantage of that for the period of time, which it has been open. When we look at sort of customers betting habits, what we -- we don't find -- we haven't found massive differences between the states at this stage. We see very high levels of, sort of, in play betting and use of our Parley products, which I think shows us that there's a degree of sophistication amongst some of the early customers who are coming onto the platform. I think the one comment I'd make around, sort of, competition, and then Jonathan, you might want to come in and talk about this. What's interesting for us is that we have seen a number of our competitors sort of pass on some of the early states in the hope that they can come in and make a play in some of the more recent states to open up. It doesn't seem to be working for them though, because when you look at the sort of combined market share of DraftKings and FanDuel here, even in the more recent states that have opened up, we're maintaining very high levels between this. And so, I think the strategy that we're both pursuing of leveraging our DFS base, our brand and dollars. I think it's working well for us and making it very hard for other operators to come in.
Jonathan Hill
executiveI think it will also, in the end, come back to product, and who's got the best product in the market. And while the early sign-ups and -- is very helpful in gaining our market position. We also see the absolute importance of having product leadership to back that up as we go forward, and that will help sustain the business and our position, as Peter said in Same Game Parlays, and as we develop the product further and integrate with the betting platform to give us an even stronger range of products there. I think it'll stand as a really good state as we go forwards.
Jeremy Jackson
executiveSo Carolyn, I'm going to wrap up there. So I think you said that was the last question that we take. So in summary, we're delighted with the performance of the group in the quarter. We're growing our recreational customer base well across all key regions and are building real scale in our U.S. business. And we look forward to bringing you through our strategic priorities in more detail at the time of our full year results in March. Thank you all very much.
Jonathan Hill
executiveThanks.
Operator
operatorThank you, both, everyone, that concludes your call for today. You may now disconnect. Thank you for joining, and enjoy the rest of your day.
Read the full transcript via the API
You're viewing the first half of this call. Get the complete Flutter Entertainment plc transcript — plus 251,000+ transcripts from 12,000+ companies, speaker segments, AI summaries and full-text search — through the EarningsCalls.dev API.
Get the API View API docs →For developers and AI pipelines
Programmatic access to Flutter Entertainment plc earnings transcripts and 251,000+ others is available through the
EarningsCalls.dev REST API. Plans from $24.99/month — full transcripts, speaker segments,
full-text search, and the recently-added /api/v1/transcripts/recent polling endpoint for ETL pipelines.