Ford Motor Company (F) Earnings Call Transcript & Summary
February 25, 2021
Earnings Call Speaker Segments
Joseph Spak
analystHello, everyone, I'm Joseph Spak. I lead automotive research here at RBC Capital Markets. And today, we're very pleased to welcome the Ford Motor Company to RBC's inaugural Global ESG conference. Representing Ford, we have Bob Holycross, he's the Vice President and Chief Sustainability, Environmental and Safety Officer. We're also joined by Lynn Antipas Tyson, the Executive Director of Investor Relations. So Bob and Lynn, first of all, I want to thank you immensely for joining us today. I think everyone is probably familiar with what Ford Motor Company is. But I know you have some introductory comments. So Bob, why don't you take it away and then we'll get into some Q&A discussion.
Bob Holycross
executiveVery good. Thanks, Joe, and thanks for having us here today. It's great to have this opportunity. So yes, I just have a few slides, and we'll look forward to getting into the Q&A. But when we talk about the overall ESG landscape at Ford, everything always comes back to being grounded in our overall corporate plan. And this is the foundation for everything that we do and was launched with Jim Farley and our leadership team back in October. So the 3 strategic areas that are key for us are turning around our automotive operations, modernizing everywhere and really disrupting ourselves for the future. And ESG is embedded in all of this. So if you go to the next slide and just click in a little bit more on some of the detail. When we really think about the opportunities we have in executing our plan and driving the growth, the things around improving quality, reducing our costs, restructuring underperforming businesses as we've done, that's really going to leverage the capital and resources and assets we need to really invest in how we move forward and truly disrupt ourselves. So we're expanding our commercial vehicle business, both in terms of electrification and software services, compelling products that are unique to Ford that really resonate with our customers across our areas of strengths, more affordable vehicles across the lineup and new customer-facing businesses that are enabled by whether it's autonomy, connected vehicles and these types of services. And ESG is going to play a role in all of this, again, when you think about the opportunities it presents for us. So if you go to the next slide, and we kind of tie it to what is the overall landscape. And this is obviously traditionally what you would see across industries. And we call out these individual areas whether, obviously, it's everything that's been going on with COVID-19 and climate change and social environmental justice technology. You could almost redraw this slide as an intersection of all of these things at once. And for us, these aren't any areas that are new in terms of the journey that we've been on. And when we get into these moments in time, whether it is COVID or what's going on with the climate change crisis and the urgency around that, it's really a matter of how do companies respond in the now and step up and really take actions. And that's what we've been most proud of in terms of the work that we've done in combating COVID-19 and transforming our operations to produce PPE and ventilators and respirators and whatnot. It's not new to us. When you think about our legacy and some of the things that we've done in the past, even around the Polio epidemic where we got into production of the iron lung and the efforts that Ford was involved in during World War II in converting our factories into making planes and other things. It is in these moments in time that often remind us of how fragile the overall ecosystem can be and what we really need to do to contribute in terms of improving lives for everybody in the communities that we impact. So if we go to the next slide, and we think about the areas of focus for us, especially in ESG space. And whether it's climate, air, water, waste, energy, human rights, materials, diversity, the core thing here is we all have aspirations and know that -- where we need to get to. But the key thing as well is how do you measure progress along the way? How do you set targets? How are you accountable and actionable on the things that you've set out. So when you think about climate change and the aspiration that we announced last year to be carbon neutral by 2050, we didn't just stop there. We talked about the need to have science-based targets that are set year-over-year, that we have transparency in measuring our progress. And then we really turn this aspiration, as well as others, into action. And so that can also mean taking positions and taking a stand even when it may not be popular, given the politics of the given situation. And so if you're grounded in your values, then the actions that you take should really be driven just by that. And we took a stand last year in terms of stronger greenhouse gas emission standards with the state of California. And it's serving us as we continue to engage in the U.S., in particular, with the Biden administration on new standards that are about to be set. And that becomes a key in terms of how we ultimately get to where we need to be is making sure we're taking actions in the here and now. So if you go to the next page, and you look at some of the progress that we've made across the whole spectrum, I mentioned carbon neutrality, but it's also about how are you engaging with stakeholders, whether it's investors, NGOs, your customers and the broad range of the entire ecosystem. We've been on a journey for more than 20 years in terms of our reporting on sustainability and it really goes back to the heritage and our legacy as a company. And that's what's also going to propel us forward as we think about the true definition of sustainability and making sure the actions that you take now are going to preserve the ability for future generations to meet their needs. So things around energy and moving towards more renewable energy into our facilities, all the materials that we use to produce our vehicles, ambitions around how we address human rights and the supply chain and diversity and responsible sourcing. These are the types of things that we know we're going to have to have close attention and transparency on in our reporting to really make a difference. And even on the governance side, right, when it comes to advocacy and accountability, a lot of investors and other stakeholders want to know, are you putting your money where your mouth is? How are you engaging with policymakers, or what have you, to advocate for the policies that you're going to need to help set these goals and ultimately achieve them. So it's really the full spectrum around, not just your actions, but your accountability, your transparency and the progress you're making along the way. And then if we go to the next slide, and this is the last slide. Obviously, when we talk about the long-term for us and the ambitions around whether it's climate or air, water, waste, energy, the electrification revolution is at the heart of that. And we recently announced the upping of our investment up to $22 billion through 2025, focused on the areas where we lead: in Pickups, utilities and commercial vehicles. And most of this is going to be around battery electric. So we're extremely excited around the Mach-E, which has already launched. It's the North American SUV of the year. The all-new F-150 that's out is the North American Truck of the year, the battery electric version of that will be coming out later next year. And of course, our commercial vehicle franchise, the Transit, excuse me, is going to be fully electrified later this year. So as we make this transformation and recognize the opportunities these vehicles present, not only for being zero-emissions, but how they'll impact people's lives on a daily basis, it's really indicative of where we know we need to go and where we want to be. So Joe, I'll kind of leave it at that and look forward to the Q&A.
Joseph Spak
analystYes. No, Bob. Thanks. That was a great overview of Ford's ESG strategy. I guess, maybe just to kick it off. One of the things that struck me as very apparent is certainly within my covered industry, in automotive, I think you guys have been on this ESG path for longer than most. Maybe arguably even in a broader subset beyond automotive. I'm curious though, how has it evolved, especially over the past few years? I mean, we're definitely seeing a bigger increase in investor interest, but internally, what has changed on ESG strategy?
Bob Holycross
executiveNo, it's a great point. I mean, what's -- and it continues to evolve, like you say. So where the traditional focus was really heavily weighted towards environmental progress and how you respond to even environmental activism. What we've done along the way is really made sure that sustainability, ESG is integrated across every function we have in the company. It's not some after add-on strategy where you say, okay, now that we've done everything else, how do we now come in and put the ESG part on the vehicle or something, it really has to be a part of your culture and your values that you that you live every day. And as we've evolved that and used it more as a tool for how we can generate more progress as opposed to something that's viewed towards something we have to do or a compliance mechanism, we've found that we've been able to unleash all kinds of creativity and innovation within the Ford family of employees around the world itself. We have so many passionate people in the company because of the vision and the leadership that Bill Ford and the family has set, really all the way back through our 117-year history. It's really an inspiration for us. So that becomes the real key for us, is honoring that legacy and heritage. We all feel it as part of the family and then making sure on a daily basis, it's a part of everything.
Joseph Spak
analystYou mentioned the push from Bill Ford, the Chairman. I'm curious, though, on this ESG journey, is it just sort of really an internal push? Or has this also been led by an external investor push, maybe even internal, not from leadership, but from employees or other stakeholders? What's really propelled you on this journey?
Bob Holycross
executiveI think it's been a combination of all those things, Joe, when you really think about it. And part of what we've really done over the last several years is made sure that we are engaging externally with a wide array of stakeholders. So yes, traditionally, engagements have been with environmental NGOs or what have you. But as you mentioned earlier, right, as investors and our shareholders have taken more of an interest in this area, we make sure that we listen to them as well. And making sure it's not just about what's on their minds, but getting their advice on how we can do better, almost like a third-party evaluation of not just how we report and feedback on some of the additional actions we can take. So our partnerships with the broad array of different stakeholder communities, especially within the investment arena now is a big part of it, and what drives us as well.
Joseph Spak
analystYes. I mean, to that end, maybe a little bit on sort of how you internally measure your performance. I mean, how maybe investors should measure and hold you accountable. You mentioned there's a number of reporting standards and frameworks. Those are -- those itself are continuing to evolve. So how do you think about that internally to measure yourself? And then how should external investors measure Ford's progress?
Bob Holycross
executiveYes. I mean, we -- certainly, with all the different number of reporting frameworks out there, we've been involved with those very early on, whether it's the Global Reporting Initiative or the Sustainability Accounting Standards Board. Now most recently, the task force on climate-related financial disclosures. A number of these are ways that collectively, different stakeholders can speak the same language. But admittedly, it is still a bit of a complex array of all these different frameworks and so navigating through that can be challenging. But also in terms of the progress, so that stakeholders know how we're doing, there's also a number of different ratings and measures of progress. And so we make sure we report in that format as well and understand where we are, whether it's through MSCI or ISS or Bloomberg or others. And then the data tells the story. And we're really proud of the leadership we've had, not just in the improvements in our performance, as I highlighted earlier, but on the breadth of the transparency of our data, right? Because obviously, you can't measure progress unless you have full transparency on where you are. And so to your point about how some of this has evolved, again, beyond just the environmental metrics when you think around a lot of the social areas and especially with diversity, equity and inclusion, we're really proud of a lot of the work that we're doing to be more transparent around our data. We signed on to the CEO, DEI action pledge United Nations Women Empowerment Principles, things like the Disability Equality Index. So it becomes really important that folks know that you're not just talking around what you want to do or what needs to be done, but you're actually showing progress you're holding yourself accountable and you're being transparent around it. So we're really proud of the progress we've made there as well.
Joseph Spak
analystYes. Bob, you mentioned some of your outreach, especially to investors on -- along the ESG lines. And I'm curious, and I'll -- allow me to sort of interject some of my opinion here, but it seems to me that especially as Ford is screened on some of these third-party ESG ratings, a lot of it's backwards looking. And I'm curious how that comes up in your conversations with investors because on the one hand, transportation is routinely identified as a sector that generates the largest share of greenhouse gas emissions. And I think when we worked with our ESG strategist, it seems that transportation broadly, we could include -- we can sort of make it more granular down to automotive, but it's broadly on your own among some of the dedicated sustainability funds. On one hand, I think that makes sense if you're looking, right, where things have been. But it seems to me, again, that if transportation is one of the bigger potential levers for real change in decarbonization, then that rate of change is going to start to matter a lot and be a very important driver. So I'm curious, I guess, a, how you personally think about that; but also b, is that an increasing theme as you speak with investors?
Bob Holycross
executiveIt absolutely is, Joe. I mean, especially to your point around, let's call it, carbon or fleet greenhouse gas emissions. A lot of the historical look back or where we are today is obviously driven by the areas that we play. So being a full line manufacturer, right, of both passenger and commercial vehicles globally, and because of the footprint that we have and the reach that we have, absolutely. On a relative basis, our absolute greenhouse gas emissions are going to be higher sometimes within our own sector, again, relative to non-full line manufacturers or niche manufacturers that only make certain types of vehicles, but even across certain industries. So -- and shifting the conversation more to the future, and that's why I emphasize our electrification strategy. I mean, that is obviously the biggest opportunity in terms of our vehicles, in terms of the future and how we get there in terms of lowering that carbon footprint. But also remind folks that there is a much broader ecosystem when you look across Scope 1, Scope 2 and Scope 3 right, and also the broader life cycle emissions and engagements with your supply base. You have to touch on all these areas, right? And you're also going to need to recognize where help is needed in terms of interfacing with government agencies around the world, and that comes back to, again, the advocacy and the actions to match up with the aspiration. So we try to keep it all tied together and focus on the future and know that some of the traditional metrics around fleet emissions or what have you are going to have to evolve as we get into these new technologies. But also as we get into other services that we provide to customers, right? And the opportunities that's going to provide once products are on the road and how it contributes to everything else. So it is something that can be a challenge because of folks that will look at it more in the here and now, but we're making progress in getting that understanding out more clearly.
Joseph Spak
analystYes. I want to touch on a couple of things there. I'm glad you brought up the net-zero targets because the key theme that we've identified, right, is the rise of these targets increasingly across sectors and geographies, there are ambitious targets being set out. And net 0 is clearly one of those. So how is Ford approaching that push for net 0 target, especially since when you look at the science-based targets initiatives, right, it seems like it's the most rigorous requiring companies to move all the way down to Scope 3 emission-reduction goals. And look, automotive is a very complex value chain, right? But how do you approach that as one of the leaders in the industry?
Bob Holycross
executiveYes. For us, it's nothing that's new to us, right, in terms of, first, again, tying it back to our value system and the commitment that the company has made to the Paris Climate Accord from the onset, and we've been consistent in that, not just through the political cycles, but from the outset, recognizing the urgency around climate change. So the net 0 targets and a lot of the information and aspirations that have been announced over the last few years by companies, it can get into a bit of, how does one company pick a date, whether it's 2050, 2040, 2030. And for us, it comes back to the science, right? And when you look at the collective science and the way the targets have be laid out in the Paris Climate Accord and the need to get to carbon neutrality by 2050, that's where we start. And then to your point, it's one thing to just have this end goal aspiration and be aligned with it. But how do you set targets in the interim and that is like what the science-based targets initiative does. And we will have our SPTI targets published in the near-term here. You have to show that you're being accountable and you're delivering along the way. And that means the actions you take in the short term. And I mentioned again, the stand that we took in standing with California on emissions reductions now in addition to what we need to do in the future. So that's a lot of how we approach it. We'll follow Science Based Targets initiative. But we set those targets internally as well. So as I mentioned, every area of the business inside the company in one form or another is contributing to this. It's much like how companies approach call. There is not this separate add-on that kind of fixes it at the end or when the car comes off the line, or what have you. It has to be a part of everything you do, including the supply chain and the interface with suppliers and whatnot as well.
Joseph Spak
analystYes. It would seem like one of the challenges that companies, not just Ford, face though in transitioning to more ESG metrics or lower carbon, right, is balancing the current state of the business and results and demand for results and performance today with investing for that future. So I know you're investing $22 billion towards electrification. That element, you could argue as financial insight has a payoff down the road, right? There the output is the new product and the sales that eventually come with that, right? When you restructure a plant, again, you pay cash, but you can see the payoff down the road. But with some of these other elements, it seems like there may be some costs, but the outcomes or the results or the payback on that costs are a little bit murkier. So how do you think about that? And how do you how do you execute and plan for that within the organization?
Bob Holycross
executiveYes. Joe, it's a great point. And a lot of times, it is often characterized, as we know, well there -- is there this trade off? Or how do you do one and still do the other, whatever. In reality, we don't see where this needs to be a trade-off, right? The opportunities around the transformation we're making towards electrification and a low-carbon future, and double-clicking on the types of services that we can provide to not just our customers directly, but the impacts that have on society as a whole, we use that as a lever to drive the near-term transformation and turning around automotive and restructuring the business so that we have that capital and those assets freed up to be able to do just that. So the electric vehicles are a perfect example as the new technologies come on that are going to enable it to do more than just deliver zero-emissions but provide connected services for customers, especially fleets and things of the like. We really do see this as an intersection of opportunity, both in the near and the far.
Joseph Spak
analystYes. One of the other things we've seen with the rise of ESG is new financial products that have come out, right? With -- so green bonds, for instance, are a prime example, right? Sustainably winked at. We've seen some of your competitors like Toyota, I think Hyundai, Volkswagen might have also started taking advantage of the market. We haven't seen necessarily Ford exactly tap into yet, but -- and I'm not asking you from the financial side, like whether you need the capital or not, but I'm curious, just if you have some high-level thoughts about how to think about that market and whether it is an eventual opportunity?
Bob Holycross
executiveYes. It's definitely a space that we're watching closely. And sure, there are opportunities. And again, when you kind of link it back to what we were talking about earlier in terms of our engagements with an array of stakeholders, right, whether it's investors or others or even your customers, right, they want to have as much of an understanding on where you're going and how you're going to get there, right? And again, back to the -- measuring the progress along the way so that as they're making investment decisions or if we're going to capital markets or other things to have different conversations for different financing mechanisms or what have you, then having that clarity of your plan and where you're going and what you're investing in, especially as it's ESG-related and you can tie it back to these things, is definitely something that we're watching and will make a difference. But it's -- first and foremost, it's got to be clarity on what it is you're doing and where you're going and I think that becomes the foundation for us to go forward.
Joseph Spak
analystYes. We alluded to this earlier, but it's worth repeating. You guys put out a very comprehensive sustainability report. And it sounds like the next-generation might have even more information in it. But I think if you could be introspective for a second, I'm sure you learned a lot during that process, about Ford, but also about maybe how Ford stacks up. So I'm curious if you could maybe spend a second talking about how you think Ford compares versus whatever you consider the right sort of benchmark. Where does Ford stand out? Where is the most opportunity for investment? And where should we see that -- the largest improvement? I'm sorry, where should we see the largest improvement, I guess, is the question?
Bob Holycross
executiveYes. There's a number of different ways to look at that and measure our progress both within our own industry and across industries as we talked about. I think one of the things we're most proud of, right, when you talk about carbon neutrality, and obviously, that being a big focus, especially within our industry, and you look at what's evolved in terms of CDP or the Climate Disclosure Project, right, that looks at all the key functions around what companies are doing in terms of making progress around climate change, preparing for the risks and the potential mitigation measures that are needed for the future. And then also the other important aspects around water usage and scarcity and what have you, for the last 2 years, we've been the leaders in our industry. We were the first to get both a AA rating on climate and water. We're real proud of that. But also when you look at some of the things more broadly, even around the social aspects, and the Bloomberg Gender-Equality index, for instance, is one that we took initiative in and transparency around, where are we as a company? And where do we have opportunities to improve? And where are we focusing our efforts and getting a lot of strong recognition and leadership in that respect as well. And then recognition again for our transparency. So where you may have performance variations from one company to another, are you at least being fully transparent so that stakeholders can hold you accountable. And we pride ourselves on being a leader, not just in our industry but across industries. And because of how long on the journey we've been on and the improvements we've made that we're leaders there as well. So when you kind of combine all that with where we're going in the future around the electrification transformation and a lot of the things that are most germane to our business, we feel real good and are proud of the accomplishments we've made and the recognition we've gotten for that from a number of different third parties.
Joseph Spak
analystYes. You mentioned policy a couple of times over the past 20 minutes or so as well. And I think with something so sort of long-tailed and so almost existential, like you can't -- you have to certainly be apolitical or recognize that the political winds can sort of always change. But I am curious just with -- since we did recently have a change here in the U.S., are there any regulatory changes that you're particularly on the lookout for in terms of policy? And like it would seem like this is something a path you guys need to take irrespective of the politics of the day, but I'm just curious how you guys think about it internally.
Bob Holycross
executiveNo, that's absolutely right, Joe. I mean it is something we have had to think about independent of politics for the day, and that's what we've been doing. And with using the -- in the U.S., in particular, with the change in the Biden administration and they came very clear right out of the gate with their climate agenda and where they want to go. And where we've been in terms of the positions we've taken and what we're advocating for, we are excited to have a very front seat at the table on how we're going to shape that. So when you think about the things around electrification and things like CO2 and greenhouse gas standards, the blueprint that we took action on in endorsing a framework with the state of California and a number of other stakeholders, that's going to serve us well in terms of how we get through the short-term, while we're still building out the policy framework for the long term. And that's going to require more than just greenhouse gas standards on automobiles. It's going to require the build-out of the infrastructure. It's going to require a more holistic look at incentives and how we continue to help bring the market to where it needs to be while it gets there on its own. And on incentives, it can be things anywhere from monetary incentives, but even non-monetary incentives that we see can make a big difference. When you think about electric vehicles having access to high occupancy vehicle lanes in states or in Europe where the certain city centers have restricted certain types of vehicles, parking privilege. These things can all make a big difference. And given our experience in a lot of those areas, we're going to want to leverage that. And then obviously, beyond that, when you think about infrastructure, charging stations and things like that, it's going to have to be addressed, not just for the retail but for commercial customers as well. It's a different solution. And on top of all that, we need to look at all these things in America and making sure that we're investing for the future of the country and the future of our workforce and so that we don't get into these situations where we're vulnerable. And you look at what's been happening with the semiconductor shortage and the like. We want to make sure as the leading producer of vehicles in this country, the employer of more auto workers in plants than anybody else that we're looking at this future for ourselves and for the country.
Joseph Spak
analystYes, absolutely. I mean, you mentioned the recent semiconductor shortage or you could go back to the COVID pandemic as well, but that certainly sort of reemphasized the importance of the supply chain and the value chains in that sustainability metric. Maybe just to close, Bob, I'll ask you to be introspective one last time. As you've gone on this journey to embrace sustainable business practices, what have you learned as a leader and as a business?
Bob Holycross
executiveYes. No, thanks, Joe. For me, being able to do this in a company like Ford, given our heritage and legacy is a very humbling responsibility. And what I've learned in our journey through this is you have to be flexible and you have to be willing to adapt, right? Because not only just because of the changing conditions in the external environment, right, but even as the company evolves its strategy and you have different changes in leadership or what have you, if you know you're grounded in a basic set of values and principles, then you can sustain all those different changes, both inside and outside the company. So having that grounding in the value system does allow us to be more flexible and adaptable. And then the second thing I'll say is for companies like ours that are -- have such a wide reach and brand recognition or what have you, harness the power of your people. You don't have to go to them and say, here's what you must do all the time. Folks are doing this more and more organically. And if they know their company is going to support them and it has the value system, the ingenuity and innovation that they bring to the table can be astronomical. And we've seen that with the work our team has done, both on -- in response to COVID, and with PPE and other things. And even just the things like what's been going on in Texas the last week or so and how we mobilized our dealers and are utilizing vehicles to help provide power. All these things don't have to be asked of us at Ford. The company responds and steps up, especially at these challenging times. So that's been something that's going to drive us forward as well and that we're proud of in terms of our heritage and legacy.
Joseph Spak
analystThat's a great closing note. Bob and Lynn and everyone at Ford, thanks for joining us today. Thanks to all the investors on the line. Really appreciate your time here. Thanks again for the insight.
Bob Holycross
executiveThanks. Thanks, Joe. Pleasure to be here.
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