Forvia SE (FRVIA) Earnings Call Transcript & Summary
April 18, 2024
Earnings Call Speaker Segments
Operator
operatorGood morning. This is the conference operator. Welcome, and thank you for joining today's Forvia First Quarter 2024 Sales Conference Call. [Operator Instructions] At this time, I would like to turn the conference over to Mr. Olivier Durand, Group Chief Financial Officer. Please go ahead, sir.
Olivier Durand
executiveThank you. Good morning, ladies and gentlemen. Welcome to the Q1 business review call of Forvia. I am today with our Investor Relations team, Marc Maillet and Sébastien Leroy. We will cover today the events of Q1 for our company, and in particular, our revenue results for Q1, our progress in the delivery of our POWER25 strategic plan for which the central objective, as you know, is the deleveraging of the company and the confirmation of our guidance, '24 and ambition '25. On the achievements -- the key achievements of Q1 '24. On the revenue side, we have achieved an outperformance of 390 basis points in Q1 in sales. We have recorded solid order intake at EUR 6.5 billion, up EUR 1 billion compared to the last period of '23. We have achieved already 25% of our second EUR 1 billion disposal program. And we have issued EUR 1.2 billion of new debt, replacing existing ones in order to extend our debt maturity, and we have been able not only to do a large bond with maturity at '29 and '31, but also to come back to the Schuldschein market. Before going to the commercial activity, I would like to highlight elements on key projects that we have. The first one is, of course, EU-FORWARD, which is -- which has been launched in February. This is a 5-year project, aiming at restoring full competitiveness in Europe throughout our portfolio. I would like to highlight that the project is in good motion. We are executing properly site by site, and we are confirming all the objective associated to it, EUR 500 million of savings by '28 with savings already in '24, and also restructuring costs that are increasing slightly compared to our run rate, but the excess compare to the average is only EUR 275 million over '24 to '28. And I confirm that this is all embarked in our -- all our objectives, and are helping to achieve them and not the opposite. We don't do these actions lightly, but we consider this is necessary in order to make sure that Europe is fully competitive throughout the portfolio. Last message, we have indeed some other capacities, but there are specific location and specific activities and we are delisting them in a selective manner. The second topic is about the development of our reach in China. A key element is the signature of a joint venture with Chery in the field of smart and sustainable cockpits with a goal to develop EUR 1 billion of revenues by 2029, and you will see already impact of this even this year and more in '25. The interest of this joint venture is twofold. Chery, one of the wider of this market, and it allows to have diversification in our reach; and second, this is about working on the full cabin scope and leveraging the integrating factors that we can provide as Forvia. The second one is that we continue our journey on developing a sustainability offer and in particular, in the context of sustainable materials. You know that we created this company called MATERI'ACT. We are now, in fact, in implementation mode with partnership in different geographies. You see for North America, the signature of a joint venture with the company in Texas called PCR Recycling, which is aiming at being one of the winners of this industry in that country. So it's -- the company will be called MATERI'ACT Dallas. And we have signed recently last week an agreement with GREE, which is a EUR 27 billion company in China to develop also new materials and applications in that country. Now moving on to more of the commercial side and the commercial performance. So first of all, we have reached robust order intake of EUR 6.5 billion, which is interesting in different aspects. You see that in terms of typology of activity, we continue to grow, in fact, the Electronics business, EUR 2.3 billion is on this side out of the EUR 6.5 billion. And you see that Asia has represented the majority of the order intake in the first quarter with something -- a balance between Chinese OEM and international OEM throughout this large geography. And last but not least, we have been able, inside this number, to get a large order with a premium German OEM for complete seats more than EUR 1 billion. We continue to exercise selectivity in the order intake, ensuring that the profitability and the level of performance is in line with our POWER25 objectives. Now moving on to the market itself. The market is showing clearly a confirmation of stabilization overall and is true both in Q1, in which you see the automotive production has been down slightly, minus 0.8%, and the confirmation of the market of at least of 90 million cars for the year. Inside this one, there is clearly a slowdown of the electrification that slowed down the electrification in Europe. The penetration is continuing to grow. In fact, if you take the European market, the overall market is minus 8%, but inside this, the electric cars have been stable. So the penetration of electric cars continue to grow, but not at the same pace as before. And you see that overall for the year, we continue to see a growth of electrification from 10% in '22, 12% in '23 and expected according to the latest report of S&P at 15%, driven largely by China. Important to note for us since we have bolts on the 2 sides, we have developed a large electric offering. Thanks to, in particular, to the acquisition of HELLA, and vice versa with the Clean Mobility activity, the fact that there is a slowdown of some parts of the market in terms of electrification is enlarging the benefits of the Clean Mobility activity. In this context, we are posting a 3.1% increase on an organic basis. And therefore, 390 basis points outperformance versus the market. In terms of scope, we have a marginal impact with 2 elements in opposite directions. We have a negative, of course, from the disposal of commercial vehicle that we did last year effect beginning of Q4. So we have the quarter that is out. And vice versa, we have revisited the partnership with one of our partners in Lighting in China, which allows us now to fully consolidate this company whereas it was on an equity basis before and it shows the enlargement of our ambition in China. Last but not least, we have a sizable currency effect, which is on the Chinese yuan, but also the consequence of hyperinflation in Argentina and Turkey, which has been particularly the case in the recent period. And therefore, in particular in H1, you have a negative effect on the forex meaning that on an imported basis, we are slightly down year-on-year. If I move business by business, so starting by Seating. Seating, which represents 30% of our revenues as an organic growth of 1%, i.e., an outperformance of 180 basis points and actually a 3% organic growth, if you would exclude the exits that we signed last year on the just-in-time activity in Highland Park, as you know, which was our difficult contract in that place that we exit at the end of September. So you will see this effect for the first 3 quarters. Inside this one, double-digit increase in North America driven by Ford. We have a marginal single-digit decrease in China in which you have the drop of sales on BYD that I will come back to. And vice versa, we have the ramp up with new Chinese customers, the development of the diversification as we knew that there was a certain dependency on BYD already last year. On Interiors, we have an outperformance of 560 basis points i.e., organic growth of 4.8%. This is driven by the development of the activity in China and the development in Europe with Renault and JLR. So it's a solid growth in this area. One positive surprise potentially is the Clean Mobility activity. The slowdown of electrification means that, in fact, the addressable market of exhaust systems is declining less than what people would expect. And as we grow market share, and we have also the positive effect that the hybrid system is more complex and more expensive than the pure ICE model. We have, in fact, an increase of our activity on an organic basis of 6.8%. And as you know, is one of our best margins if not the best margin we have in currently. So you see the growth by geography. Let me remind that this activity is the most balanced between the 3 big markets, i.e., in fact, we are able to benefit from that and sustain variations. On Electronics, we have an outperformance of 390 basis points. This is largely driven by the growth of Clarion Electronics while, in fact, HELLA Electronics is penalized by the slowdown in the electrification, which is in Europe, in which there is a large presence. Last, Lighting and Lifecycle Solutions. So in Lighting, we have an outperformance of 210 basis points. But I would like to mention that we have a large scope effect, which is the consolidation of this HBBL joint venture in China. This company was, in fact, on an equity basis. The partner has not changed. We have revisited the agreement with them in order to maximize the development. And we are now fully consolidating and which means that we are growing. In fact, we changed OEM in Lighting as part of our common go-to-market, thanks to the Forvia combination. On Lifecycle, the Lifecycle continues to have a good pace. You know that this is our B2C activity in which the pass-through of inflation in electricity is a positive factor and with the solid profitability associated. So this is a good luck to have as part of our portfolio. Now if I move from a regional standpoint, the overall outperformance is centered around North America and Europe. You see Americas a 12% increase and it is in fact, with a stronger performance in North America, which is particularly notable because you have also the voluntary exit of Highland Park that is a negative there for EUR 40 million in sales. You have good growth in EMEA and in particular, 440 basis points in Europe, and we say Europe, excluding Russia because, of course, as you know, we have vacated any activity in that country. On Asia, we have actually a contrasted performance. We have, on the one side an underperformance in China. We have grown the market, but less including the joint venture, but we have an underperformance. This was expected, given the unfavorable customer mix, the high comparable and the fact that BYD has revisited the market sharing in Seating. I would like to highlight, in particular, on China that last year, we had something like a 14% outperformance in Q1. You see that mix between customers, variation, the performance between customers can have impact. And I will come back to this. Vice versa, we are developing largely the rest of the region. We have a stronger performance in Japan. We have development with Honda. We have inroads in India, which is probably one of the most interesting markets from a growth standpoint outside China for the future. So this is allowing, in fact, to have an overall situation for Asia with actually an outperformance of 20 basis points. Let me move in more details about Asia indeed. So you see on the first, on the left, the evolution of our revenues in China. So we continue to grow in the country. We have -- we are, in fact, dealing with the high comparable of last year. You see clearly the evolution was between '22 and '23. And as we explained, we have been working on the diversification in order to reduce our dependency on BYD and benefit from the growth of the other actor. Last message, we have also clearly the fact that BYD has slowed down in terms of growth. BYD has increased production only by 8% in Q1 only between brackets compared to their recent performance. This evolution versus market should normalize in H2 to return to, in fact, a more balance with the market in that period. Outside China, we're accelerating the growth, and you see the evolution. The potential is quite large with our initial positioning. I would like to highlight that we are benefiting from the acquisition of clients some years back, which allowed to have real presence in Japan with the Japanese OEM and that we have been able to extend this risk with Japanese OEM outside Nissan, which was the historical customer to Honda, Suzuki. And I would like to say Maruti Suzuki, in fact, which is one of the key players in India. And on the other side, we have also some good base. So we are able to grow this part of the cake, which was a limitation historically for our company. And on the right-hand side, we highlight in fact, the key elements fueling the growth for the future. I mentioned the joint venture, HBBL, which will be doing last year, the EUR 250 million of sales, so you can expect growth from this one. The joint venture recently signed with Chery on the integrated cockpit offer with a goal of EUR 1 billion sales by '29 and the sizable and diverse order intake EUR 11 billion last year, EUR 3.6 billion in Q1. So we have the elements to grow in a diversified fashion in this market as Asia. Now moving to the second key elements, which is traction on our POWER25 objective, which is the deleveraging and the reduction of our financial costs. And on these 2 message to pass, the first one, we have achieved already 25% of our goal on the second asset disposals with EUR 250 million is closed. We received the money from the sale of the 50% stake of BHTC on early April. And we signed an agreement to sell Hug Engineering to Belgium company called OGEPAR. This is another sign of a cleanup of the portfolio on the ICE footprint. This is also an exhaust system not for car or vehicles, but more for plants and boats, and it's a continuation of what we did with the CVI disposal to Cummins last year. So 25% achieved and we have traction on the other side, the goal is clearly to deliver this one in over '24, '25. On the second point, on the maturities and our debt management, we have done quite a bit in the first 3 months of the year with 2 big operations. First of all, eurobond of EUR 1 billion with 2 tranche, one for '29 and one for '31. EUR 500 million at 4.96% and EUR 500 million at 5.37% which is -- and the second one is the return to the full share market with EUR 200 million for maturities at 3, 5 and 7 years. This is leading, in fact, to capacity to reduce all the maturities that are -- come to us in '24, '25 and that can continue to attack the '26 as well. And you see on a pro forma basis, the evolution of maturities further to this operation. Our goal is, of course, to work on the maturities, to work on it with good conditions and also to reduce the gross debt, and we will see a reduction of the gross debt again in H1 results. In this context, I confirm the guidance for '24. In terms of revenues, EUR 27.5 billion to EUR 28.5 billion. The outperformance that we reached in Q1 is in the 300 to 500 range that we are winning and that we have shown since the creation of Forvia, so we continue on this trend. Improvement on the operating margin with a range of 5.6% to 6.4% of the revenues. Net cash flow at least at the level of 2023, which was EUR 649 million. And as a consequence, a further reduction of our leverage, we were at 2.1x at the end of last year. We aim to be below 1.9x at the end of this year. And that should put us in the right track to deliver on our strategic plan, POWER25, which is revenues around EUR 30 billion, operating margin above 7%, net cash flow 4% and a leverage below 1.5x. And this excludes, in fact, the impact of the second disposal program. So you understand that our goal is to be clearly better than this 1.5x swap the different operations that we have done and that we are doing. On this note, I'm ready for questions with my colleagues.
Operator
operator[Operator Instructions] The first question is from Michael Jacks, Bank of America.
Michael Jacks
analystI'll start out with pricing. What was the contribution in Q1 from inflation compensation? And then perhaps linked to that, some suppliers have reflected that compensation for wage inflation in 2023 was received mainly through lump sum payments, which means that 2024 negotiations needs to cover more than just current year inflation. Is this also the case with Forvia? And how confident are you that this can be achieved? And then one final question. I know you mentioned Ford, but could you please provide a little bit more color on the strong outperformance in North America? Was this driven by any specific program? Or is it more rebound in production by Ford in general?
Olivier Durand
executiveThank you. So on the inflation. So the inflation recovery and contribution in Q1 is something like 60, 70 basis points inside this 290 basis points above performance. On the recurrence, nonrecurrent aspect and the difficulty to recover the inflation. This is clearly a topic for all the suppliers. So let's be very clear. We are organized to make sure that we are recovering the inflation. It's not easy. It's a daily discussion case by case, but this is clearly a focus area, and we are starting all our business reviews with our different business group by the inflation recovery. On the recurrent, nonrecurrent, you have, in fact, the 2 situations. You have some ransom agreement. You have some recurrent agreement. And we have also constellation of what existed before, which were LTIs. LTIs means annual price reductions. So you have a combination of the 3, which we understand that, of course, the 2 parties have different views on this. The reality, we have to get it. Two other message maybe to pass on this. Number one, EU-FORWARD is about reducing our cost base. So you understand that producing our cost base is also to recover the impact of the inflation on our side. And the last message is that in terms of salary inflation, this has been so far lower than last year. Let's see what happens in '25, but the level of salary inflation we are facing has started to moderate. On NAO overperformance, it's quite a lot related to start the production of new programs more than strictly a market growth.
Operator
operatorThe next question is from José Asumendi of JPMorgan.
Jose Asumendi
analystJosé Asumendi of JPMorgan. 3 topics, please. The first one, can you elaborate a little bit more where are the excess pockets of capacity in which region and roughly which products so we can understand a bit better the plans to adjust capacity. Second, are you confident on offsetting the labor cost increases with productivity gains in 2024? Or do you think this is going to be a topic that you will be tackling more in the second half of the year? The question is more, are you making progress in the first half to offset those labor cost increases specifically? And then three, if you can please comment on how you want to improve the outperformance to grow the production, specifically in Seating. And also in China, what's the path to improve their performance into the second half of the year?
Olivier Durand
executiveSo on the overcapacity, so really, I would like to press the message that they are in specific locations and specific type of activities. So you have -- it's related also to the nature of the business. So we have some other capacities in some part of Interiors because those are big machines and also quite a big dedicated to a specific model or group of models. So if there is adjustment in the level, this has an impact. So that's why we are addressing the specific cases and the specific countries, so it's not exactly the same everywhere. The other overcapacity we have is obvious, which is the Clean Mobility exhaust system. The fact is that the electrification is slowing down in Europe, does not slow us down on our side. So we are executing the restructuring action. And since the size of the individual Clean Mobility exhaust system sites are limited, this is actually easier to do, and we have already initiated some in Q1. So Clean Mobility, obvious, the rate and pace of the electrification can vary, but the driver of the adjustment is related to the number of engines and the number of engines has happened. So if anything, it is helping us to convert in cash this activity. So we will do a thorough update on EU-FORWARD in the publication of H1, showing the actions in terms of sites and giving you more elements and more details on the specific overcapacity. But once again, this is not a general situation. And on the HELLA part, a lot is relating first of all, to ensure that we do not increase headcount and cost. So we have across the company and across the whole company, we have recruitment fee in Europe. And this is why I'm saying that the plant is reaching already savings in H1 because you don't need restructuring measure. It's, in fact, avoiding costs. On the inflation recovery, you will see a seasonality between H1 similar to last year. I would like not to have it, but this is a reality of the commercial negotiations. We will have more recovery in H2 than in H1, and it will participate to a seasonality of our operating margin between H1 that probably will have a similarity to what you have seen last year in Forvia. Clearly, we are taking the measures to limit that. But today, this is what I see. And vice versa, we don't want to do a deal that will be nice on H1, but then bad midterm. On the last question, just to be sure, José, you want some color on the outperformance in Seating in China. Is that correct?
Jose Asumendi
analystYes. It looks like those are the 2 pockets of Forvia. We can accelerate improving the second half of the year or between Q2 and the end of the year. So it will be great, yes, if you can add more color, if possible.
Olivier Durand
executiveSo maybe let me start with China. The China activity is more diverse than it has been in the recent past. BYD, a B class activity as a consequence of evolution of market share on the seat that was known and agreed with them. The impact is probably a bit more than what we -- that was expected before, given the evolution of production of BYD for the beginning of the year. That reinforce the benefits and the logic of what we have done, which is to develop with the other ones. We have double with Li Auto and we continue to grow. By the way, Li Auto is one of the customer inside the HBBL lighting joint venture. We have this joint venture agreement with Chery, which I think is the first time that we have an agreement on a combined cockpit of the future strategy with a given customer, highlighting a different approach that the newcomers are taking, in particular, in this part of the world. And the speed of China being what it is, there will be already some impact in revenues this year, which is quite interesting. So H1, we will have, in fact, a situation in Q2 probably similar than in Q1, and you will have a rebalanced the Swiss market in H2. The expectation on the China market as a whole are fairly steady. I think the experts is playing quite a bit inside. And of course, our goal is not only to work with the Chinese OEM in China, but to work outside China. You know that we have Thailand with BYD. You know that BYD is having a fairly clear and advocated plan in Hungary, in Brazil, in Mexico. And we know also that other Chinese OEMs are considering also sites in Europe. I know at least 2 with whom we are negotiating. So the development of the China OEM offer is not only about China. It's actually not only about Asia, is also in Europe, which is interesting in terms of reusing our people and capacity. On -- so a possible improvement on this one, which is a bit of a factor of the evolution of the market, however. On Seating, yes, you see, for instance, the order intake that we've got in Seating. We are making sure that this is with good condition financially. So for me, the outperformance and the growth in Seating is by far not the only one that I'm focusing on. What is important is that we are continuing to develop the electronics activity and that we continue to progress on the improvement of the operation performance in Seating and in Interiors. So outperformance growth, yes, but we have to ensure that we are delivering the bottom line. And we know that in Seating and probably even more in Interiors, we still have work to do.
Operator
operatorThe next question is from Sanjay Bhagwani, Citi.
Sanjay Bhagwani
analystI have 2 questions as well. My first one is on organic growth outperformance. I understand that you mentioned there's roughly 530 basis points organic growth outperformance from volume mix and pricing. Of this 60 basis points to 70 basis points is pricing, so just the volume mix somewhere around 460 basis points, which I think is very, very strong despite a challenging Q1 last year. So can you maybe provide some color on how this develops into the next few quarters? There is outperformance on volume mix. And then how should we think of the pricing overall in the outperformance? Could this be more towards 0, given big inflation will be a positive contributor, but then the commodities be negative? That is my first question. And my second question is rather on confirmation of the guidance. So I understand you do not...
Olivier Durand
executiveI'm sorry, but the line is pretty bad. Can you repeat your first question? I could not hear.
Sanjay Bhagwani
analystOkay. Sorry. I'll just repeat my first question. So my first question was that Q1 organic growth outperformance of volume price mix somewhere around 530 basis points and pricing is somewhere around 50 to 70 basis points. So just outperformance from volume and mix is somewhere around 450, 460 basis points. So I wanted to know if you could provide some color on how this progress is to the coming quarters, given that we understand that the Q1 last year was a very high cost. And on that, how should we think of the pricing in the next few quarters? Could this be net-net zero, given the wages go up and then other parts of the commodities come down because of the indexation? So that is my first question. Sorry, could you hear me?
Olivier Durand
executiveYes, yes, sure. I hope I get it right. So I think your question was about outperformance of revenues in coming quarters and in particular, in relation to commodity price evolution. And there was also a question about the conversion of this in operating margin. So on the revenues, overall, we have achieved in quite all the last quarters an outperformance between 300 and 500 basis points. We expect this to continue with potentially variety between geographies, as you have seen in Q1. But the overall running trend is there. And the slowdown of electrification that we see is slowing down some of the growth on part of the HELLA portfolio, as you have seen. And vice versa there is a large offset of this through the Clean Mobility activity. On commodities, we are seeing some variations on commodities up and down actually. And you see, on particular, the oil price, you see that the brands have come up quite a bit in the recent period. Now it's all I have seen. I don't know today, but yesterday was going down. And of course, it's related to the geopolitics of the Middle East. The impact for us is with a lag because of the type of the agreements we have on the supplier and on the customer side. But today, we are expecting net-net in fact, not much impact overall commodities because you have some others that are going down and let's see about semiconductors. On the profitability, the evolution, maybe 2 things to mention. The first one is that the evolution year-on-year is driven a bit by the outperformance because we are in a stable market. You have -- after the contribution from the exit of this toxic just-in-time contract that we had in Highland Park, which is providing a positive evolution. You have the synergies and the synergies impact for this year is around EUR 80 million to EUR 90 million year-on-year. And you have the add-on benefit of the implementation of EU-FORWARD, which should bring between EUR 30 million and EUR 50 million in operating margin throughout the year. The mix between H1 and H2 on inflation plus on the timing of some of those savings will mean that you will have a seasonal effect on the level of profitability. You have seen that last year. And I think you will see something of the same magnitude this year. So H1 profitability will be lower than H2 profitability as we had last year. I hope I cover your the first question, and I understand you have a second question.
Operator
operator[Operator Instructions] The next question is from Christoph Laskawi at Deutsche Bank.
Christoph Laskawi
analystThe first one will be on SOPs, which are slightly below expectations. You mentioned that for Seating. Do you experience that in other divisions as well? And what's the visibility on that improving going forward? Do you think it's more like supply chain related, that it's lower right now? Or is it demand driven? That's the first question.
Olivier Durand
executiveI think the SOP delay is not so much on supply chain. So we -- there were reasons in Q1, and we have seen what happened in the Red Sea strait. But in fact, the supply chain is more resilient than before as a whole. And a case like this one, flows are diverted quite quickly. In the case of the Red Sea going through the Africa continent is between coast [indiscernible] 10 days. So there was a little bit of impact, but it's quite marginal. We have not been the cause of any impact for information, but on the overall, not much. So -- and there was Baltimore, but that you know has been not much as well. So I think the level of difficulties stop-and-go, shortage of semiconductors, it's not zero, but it's I think more normal and fair level. So I don't think this is the cause. The cause of the delay is in, I think, more demands and variation of choice of some of the carmakers. I anticipate that this will continue to have some impact. On electrification, strictly, you see the slowdown in particular in Europe and a bit in North America. In Europe, that's been largely driven by the changes on subsidies in some countries, starting with Germany. So it has an immediate effect. Probably some of this will continue for a while, but the electrification penetration continue to grow. The question is how the carmakers will face the evolution of the CAFE regulation threshold. You know that the threshold is changing next year with a sharp drop on the road towards the full ban by mid-'30s, certified. And some of the carmakers have been clearly saying that in the current level of electrification of their sales, they will have to pay sizable penalties. So either they pay penalties or they will adjust the pricing and the commercial strategy in order to increase the volume of electric cars being sold in Europe plus by the competition of the Chinese. So my take is that the slowdown of electrification is comfortably seen at least for '25 and let's see about the rest of the year in '24. What is important for us is, do we have bolts on the different situation? You know that the vast majority of our portfolio is agnostic to [indiscernible]. But we have activities related to electrification in particular in some parts of the Electronics plus Lighting and vice versa. We have Clean Mobility on the non-EV side of things. And the offset is probably a bit negative on revenues, but on profitability, given the profitability of Clean Mobility and the actions we do in restructuring. It's probably a neutral effect or close to at the bottom line. I think that this is what is important for us, given the volatility on the right-hand pace of electrification.
Christoph Laskawi
analystAnd second question is just on the disposal program and what's still open to the next EUR 1 billion. Should we think about that to be covered with several smaller transactions? Or should there be one bigger, one making up for most of the chunk hat's left?
Olivier Durand
executiveSo you see that we have done 25% in 6 months. I think it's a rate that is not so bad in the context overall for this. You can expect the priority of operation. We expect a sizable one, and we expect some other ones to complement. So it's a bit of a combination. And as we mentioned, the impact on the consolidation, on the goods-related numbers, is expected to be marginal, the event that some of the operations are more capital opening than strictly semi. The goal in all these is, of course, to operations to reduce our debt, which is the central goal, but is also simplifying the portfolio and to do it at good condition. The 25% that we have just done is leading to a capital gain of more than EUR 100 million. So we continue in fact to sell assets for profit. And I think it's -- we are making sure that we remain overall in this situation. So it takes a bit of time on some of it but the prospects are there. We just need to solidify this and to have the, let's say, the caveat and the financial aspect being organized so that the transactions can be executed.
Operator
operator[Operator Instructions] The next question is from Sian Keegan with Goldman Sachs.
Sian Keegan
analystMy first question is in relation to the Seating contrast you cited. I was just wondering how much of that EUR 2 billion is related to that contract? And can you give us any indication on the timing of the SOP? And then also, what was the principal differentiator that enabled you to win that contract in your view? And should this help you in further contracts in this area? And then secondly, just quickly following up on the SOP delays. Are you able to quantify the impact at all?
Olivier Durand
executiveOn your first question, you're talking about the major award that we mentioned in Seating price?
Sian Keegan
analystYes, correct.
Olivier Durand
executiveSo this one is with a large premium German OEM, more than EUR 1 billion complete seats. So the usual conversion in SOP for this is a 2-year launch. And the duration of the model is 5 to 7 years. So I think we can give the idea of the revenue aspect. Maybe one thing that -- to mention on our order intake recognition, we try to take away the edge on the level of the order intake compared to customer expectations as we know that not all cars will be as at the same level of success. So the wide market is much more than EUR 80 million. So we take a cautiousness on compensating and the level of order intake we are mentioning just to put this in perspective. Can you repeat your second question, sorry?
Sian Keegan
analystYes, sure. And that was just quickly on the SOP delays that you've kind of spoken to before. Are you able to quantify the impact at all?
Olivier Durand
executiveI think the quantification for Q1 only is in the EUR 100 million, EUR 150 million range. So something like this.
Operator
operatorMr. Durand, there are no more questions registered at this time. I turn the conference back to you for any closing remarks.
Olivier Durand
executiveSo thank you for this call this morning. So you see that we continue to have outperformance in the market. We continue to have it in a diverse fashion. We are developing the Asia activity in diversified portfolio of customers, and moderating the dependency on BYD. And not only in China, but also in the rest of Asia, which is 22 million vehicles on which our market share is, of course, lower. So the potential for expansion with Japanese OEM, with Indian market is there, and we are geared to seize some of it. But at the end, the focus of the company is on deleveraging, and that's why it's very important that we have traction on our disposal program, and our financial cost and maturities on our debt. And we confirm that we are in the direction to achieve our guidance '24, and getting the strategic plan for '25 executed in all its metrics. Thank you.
Operator
operatorLadies and gentlemen, thank you for joining. The conference is now over, and you may disconnect your telephones.
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