Fratelli Vineyards Limited (FRATELLI.BO) Earnings Call Transcript & Summary
August 13, 2025
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, good day, and welcome to the Fratelli Vineyards Limited Q1 FY '26 Earnings Conference Call hosted by Go India Advisors. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Priya Sen from Go India Advisors. Thank you, and over to you.
Priya Sen
attendeeThank you, Vishakha. Good afternoon, everybody, and welcome to Fratelli Vineyards Limited earnings conference call to discuss the Q1 FY '26 results. We have on the call Mr. Gaurav Sekhri, Chairman and Managing Director; Mr. Aditya Sekhri, Director; Mr. Rajesh Garg, Chief Financial Officer; and Mr. Hemant Arora, Chief Business Officer. We must remind you that the discussion on today's call may include certain forward-looking statements and must, therefore, be viewed in conjunction with the risks that the company faces. May I now request Mr. Gaurav Sekhri to take us through the company's business outlook and the performance, subsequent to which we will open the floor for Q&A.
Gaurav Sekhri
executiveThank you, and over to you, sir. Good afternoon, Priya. Am I audible?
Priya Sen
attendeeYes, sir, you are audible.
Gaurav Sekhri
executiveOkay. Thank you. Good afternoon, everyone. Thank you for joining us for the Q1 FY '26 Earnings Conference Call of Fratelli Vineyards Limited. The financial results and investor presentation have been uploaded to the stock exchanges, and I hope you've had a chance to review them. For those joining us for the first time, please allow me to take a moment to briefly introduce Fratelli Vineyards. We are one of India's leading premium wine companies with a presence across 29 states and union territories. Our diverse portfolio spans both value and premium segments, catering to the evolving preferences of Indian consumers. With over 400 acres of vineyards under active farming and nearly 1,000 acres under long-term partnerships, our operations are backed by more than 15 years of viticulture expertise. Our fully integrated facility in Akluj Maharashtra, spanning vineyards to bottling ensures consistency, scale and uncompromising quality. In recent years, we have undertaken strategic investments in infrastructure, brand and people to build a strong foundation for scalable, sustainable growth. We are now a future-ready wine company with a clear focus on long-term growth. As we step into FY '26, consumption is looking promising, supported by improving macroeconomic indicators and a young population with aspirational consumption patterns. These are encouraging trends that closely align with Fratelli long-term vision and commitment to a luxury and premium wine company. On the regulatory front, Maharashtra's recent excise duty hike on spirits caused a temporary disruption in wine sales, while excise duties on wine remain unchanged, and this is beneficial overall for the wine businesses. Additionally, the U.K.-India free trade agreement came into effect this quarter. Although its full impact is still unfolding, we do not expect it to have any negative impact on sale of Indian wines. That said, we are seeing continued traction in aspirational and luxury-led consumption. Our flagship labels, Sette and J’Noon continue to gain market share within the luxury segment, which grew 15% in Q1 FY '26 and now contributes 6% of our top line. The master selection range in the super premium segment also recorded steady progress this quarter, around 6% to revenues. At the same time, we are deepening our presence in Tier 2 and Tier 3 cities and enhancing reach in regions with traditionally low wine consumption. The premium portfolio remains the anchor of our brand identity, while innovation continues to unlock newer audiences. We remain committed to unlock India's untapped potential of wine and increasing TAM. A prime example of steps that we have taken in this direction is the launch of Shotgun, our crafted wine RTD offering launched in February 2025. Within just 3 months, it has secured a 5% market share in tracked states and is now present in 9 domestic markets. The overall RTD industry grew 29% in Q1 and with a INR 400 crore addressable market in wine RTD, we see significant headroom for expansion and sustained momentum for short gun. While we continue to grow in the core wine segment, shotgun represents an additional vertical, a new opportunity designed to strategically deepen our penetration in Tier 2 and Tier 3 cities as well as in regions where wine consumption is still at a nascent stage, meeting evolving consumer expectations for convenient, high-quality beverages. We are targeting presence across 15 states for Shotgun by the end of FY '26. On wine in a can format, Tilt continues to build relevance across emerging urban markets. We are among the few players actively shaping a modern wine culture in India, one that resonates with younger lifestyle-driven consumers. we continue to be market leaders within the dominant -- with a dominant market share in the wine and can format. I'm pleased to inform that the company has invested approximately INR 70 crores in FY '23 to FY '25. These investments have gone into fixed assets like expansion of winery building, new state-of-the-art equipment and vineyards. We have approximately INR 12 crores of CapEx planned in FY '26 as well, and this will largely complete our CapEx cycle for capacity expansion required for envisaged growth over next 3 to 5 years. Also, we are at the planning stage for our wine tourism and hospitality vertical -- over the next 2 to 3 years, we expect to invest around INR 100 crores in hospitality in Maharashtra, and we plan to set up our own winery in Karnataka. These investments will not only diversify our growth, but also deepen consumer engagement. Our focus remains steadfast in top line growth and margin expansion. With that, I'll now hand over to Aditya to take you through the financial and operational highlights for the quarter.
Aditya Sekhri
executiveThank you, and good afternoon, everyone. This quarter's performance reflected steady operational progress alongside near-term challenges. Net sales declined 16%, driven by a temporary slowdown in urban consumption and deliberate supply chain optimization to protect wine quality. In Maharashtra, a key market for Fratelli, the revision in spirit prices following excise duty changes caused a temporary disruption that affected wine sales, even though the excise duties on the wine itself have not changed. In Q1 FY '26, the premium and above segment continued to make progress, contributing over 70% of total sales, underscoring the brand strength in the high-value space. Fratelli's recent new launch, Pinot Noir, one of the world's most popular wine varietals launched in July '24 is now available in more than 1,000-plus outlets across the country. The company continues to command roughly 1/3 share of the Indian wine market, supported by its portfolio of premium offerings. Gross margins continued their upward trajectory, delivering an improvement of 700 basis points, supported by disciplined cost control and operational efficiency. EBITDA margins were softer, reflecting increased investments in Shotgun and other long-term initiatives such as category development, infrastructure enhancement and brand building. Finance costs rose due to borrowings for capacity expansion, while depreciation increased with the commissioning of new assets. These investments are building capabilities and positioning us for future readiness. On the capacity front, we now have 5.5 million liters of winery capacity alongside a new 47,000 square feet facility in A. Plantation of 100 acres of new vineyards in Jambhali is progressing as planned, strengthening our integrated value chain and ensuring consistent quality and supply. These capabilities make us well prepared for rising demand as we expect our offerings to extend our presence in newer geographies. Our international expansion includes entry into 3 new markets, increasing our footprint to now 12 countries and 2 duty-free zones in Delhi and Mumbai. On the domestic front, we have established a presence in Chhattisgarh as well now, bringing our total reach to 29 states and union territories. Operationally, we continue to sharpen efficiency and systems. Sales force tracking now provides real-time sales visibility and supply chain optimization measures are preserving product integrity across key markets. In line with our sustainability commitment, we have now installed 520 kilowatts of solar capacity, meeting 50% of our electricity needs and generating annual savings of approximately INR 50 lakhs. As we look forward, our priorities are clear: expanding the reach of RTD Shotgun, advancing our premium portfolio, strengthening our hospitality vertical and widening our presence across markets. Supported by scalable capacity and established portfolio and a defined growth pathway, we are well placed to consolidate our position in the premium wine space. Guided by our operational discipline and a long-term approach, we aim to deliver consistent revenue growth and healthy margin improvement while shaping evolving consumer trends in wine consumption across India. Our diversified portfolio and consistent focus on delivering superior wine experiences continue to enhance brand strength. Driving EBITDA improvement remains our key objective. We are meeting evolving consumption patterns and engaging new wine drinkers through innovative offerings like Shotgun and TiLT. Fratelli is expanding its reach by introducing such forms appealing to both seasoned consumers and notices, alongside continued investments in capacity, brand building and systems, the foundation for sustained long-term growth. That concludes my remarks. We may now open the floor for questions and answers. Thank you.
Operator
operatorThank you. [Operator Instructions] The first question is from the line of Aryan Otswal from [indiscernible].
Unknown Analyst
analystAm I audible sir?
Aditya Sekhri
executiveYes, absolutely. Please go ahead.
Unknown Analyst
analystYes, sir. So sir, I have a few couple of questions. The first question is, are there any new product launches planned for the coming quarters? And how do they align with the company's premiumization strategy?
Aditya Sekhri
executiveAditya here, I'll take the question. So we have recently just launched Pinot Noir, as I just mentioned, in the last fiscal year. That continues to be a long-term priority for the brand. And we, of course, look to increase it in more touch points in the next coming quarters. We have 2 major rebrands which are planned as well, one being the Grand Cuvee Brut but for which you will be hearing more about in the subsequent quarter. And of course, the major focus for this year will be alongside our premium growth, getting Shotgun in roughly 15 markets.
Unknown Analyst
analystOkay. Got it, sir. And sir, what is the estimated size of the addressable wine market in India? And how do you expect it to evolve over the medium term?
Aditya Sekhri
executiveSo, the current market size for the Indian wine industry, not inclusive of RTDs is roughly INR 1,000 crores for the domestic market and about INR 500 crores for the imported segment at the moment. We, as Fratelli, are expecting the industry to grow at about 15% to 20% for the next 3 to 4 years, and we remain firm on that.
Unknown Analyst
analystOkay. And sir, one last question. Sir, were there any supply chain constraints such as grape harvest challenges or packaging shortages? And how have input costs per liter moved year-on-year.
Gaurav Sekhri
executiveGaurav Sekhri here. We have not had any challenges on the procurement of grapes or any major changes in the price of even grapes that we procure from outside. Our otherwise contracts are long term with farmers. And therefore, you will see the -- there are no major changes in the gross margin profile of the company.
Operator
operatorThe next question is from the line of Karan Kamdar from Choice Institutional Research.
Unknown Analyst
analystSir, Am I audible?
Gaurav Sekhri
executiveYes. Please go ahead.
Unknown Analyst
analystYes. Sir, I just wanted to have your view on how you see the market as because it seems like the consumer is favoring imported brands more. So how do we plan to challenge that and sort of get the consumer back to domestic wines?
Gaurav Sekhri
executiveSee, there is no denying that the general perception that we carry in India, not just for wine, but even for other products tends to be that what is imported is superior. And this is even more so in the case of wines. However, the kind of quality that is being offered, especially by Fratelli and also by the other wine industry people in India, I think as and when consumers are trying and experiencing the product, they realize that at that price point, the kind of quality that is being delivered by the Indian wine industry is far superior to import it. So you're right, there is a perception issue, but it has been overcome and it will continue to be overcome by just producing higher quality product.
Unknown Analyst
analystGot it, sir. Sir, on the hospitality front, you announced, I think, one in Maharashtra and one in Karnataka also. How do you see that? And how much percentage of our revenue do you expect to contribute, let's say, 1, 2 years down the line once it gets fully established?
Aditya Sekhri
executiveSee, firstly, I'll clarify. Our intention initially is to only roll out the hospitality venture in Maharashtra, not in Karnataka. In Karnataka, we expressed our desire to have our own winery. At the moment, we are working with a leased asset. So that is what we had mentioned. And regarding the revenue contribution from hospitality, et cetera, it's a bit premature to talk about that today because we are at least 2 years away from that happening. And I think it is better we discuss it down the road.
Operator
operator[Operator Instructions] The next question is from the line of Chetan from Systematix Group.
Chetan Sharma
analystHi, thank you for the opportunity. Sir, could you share the EBITDA margin differential between our premium luxury SKUs and say, our fast-growing RTD products? And are RTDs accretive or dilutive at the gross margin level?
Aditya Sekhri
executiveSo I can -- Aditya here, I'll comment on this. So I can't comment on the EBITDA margins, but I can give you a view on the gross margins. Our gross margins for our premium and above brands are north of 70%, and they have remained so for the last 3 years. On the -- in the RTD segment, the gross margins are relatively lower. We are operating between 65% to 70% gross margin in the RTD segment.
Chetan Sharma
analystOkay. And sir, again, a second question. So if we see over 70% of our sales are from premium and luxury wines. So what is our internal target for this mix by, say, FY '30, where we are targeting a 20% plus kind of margin?
Aditya Sekhri
executiveSo the overall mix may reduce as a whole. But when it comes to our bottles business, I definitely believe our mix will be 70% plus at least for the next 5 years from premium and above brands. But considering Shotgun is a product in which our focus will be there. Therefore, as a whole, in terms of our overall top line, it may drop to about 65%. But if we look at our bottles business as a whole, it should remain above 70%.
Chetan Sharma
analystOkay. Okay. Got it. And sir, lastly, I wanted to ask on the Maharashtra, this wine promotion scheme. So do we have any estimated number like which we can expect in FY '26?
Aditya Sekhri
executiveSee, the Maharashtra VIP scheme benefit is basically linked to the sales that you do in Maharashtra, and we are only in Q1 because that benefit is only applicable for sales within Maharashtra. But maybe our CFO can try and give you a range. Rajesh, would you like to maybe give an indication of range of the benefit we may expect this year?
Rajesh Garg
executiveYes. See, Rajesh this side. Like Gauravji informed that, I mean it is too early to inform the projections which we'll be having from VIPs revenue. But last year, we booked around INR 8 crores of VAT subsidy. So I mean, it will be too early to say by the end of the year. But like we are projecting around 15% to 20% growth on the top line. So I mean, similar maybe expected in that segment also.
Operator
operatorThe next question is from the line of Shyam Garg from [indiscernible].
Unknown Analyst
analystThank you for the opportunity. My first question is with respect to how many RTD cases have been sold to date? And what is the sales ramp-up expectations?
Aditya Sekhri
executiveSo our plan, as I just mentioned, we've launched in about 9 states already. Our endeavor is to do more than 1 lakh cases by the end of this financial year, but we'll be able to give a better update by end of Q2.
Unknown Analyst
analystOkay. And how many have sold so far?
Aditya Sekhri
executiveI will not be commenting on that as of now. But as I said, we have reached a 7% market share in the RTD space in Q1 already in states where data is available.
Unknown Analyst
analystOkay. Got it. Sir, my second question is with respect to how differentiated is our approach to Tier 2 and Tier 3 markets compared with Tier 1 markets, particularly in terms of product development, packaging, for example, cans and RTDs and marketing.
Gaurav Sekhri
executiveGaurav Sekhri here. There is no difference in the packaging at all between Tier 1, 2 and 3. It's very consistent and exactly the same. However, our approach is a bit different for Tier 2, Tier 3 cities. There, there is a larger effort needed in getting consumers to try the product, sample the product, and that is how we are sort of also putting our energy. But there is absolutely no difference in the product. Of course, in Tier 2, Tier 3 cities, the consumption is more skewed towards the premium to value range versus the luxury range of products.
Unknown Analyst
analystOkay. Sir, my next question is with respect to what is the cost optimization initiatives that have been planned for FY '26 and how will they will lead to margin expansion road map?
Gaurav Sekhri
executiveSo we have various initiatives underway. We had mentioned already about solar. We implemented solar energy in our facilities, and that will result in savings. We've already given an estimate of that. We are also working on operational efficiency at the vineyards level, in the vinery level, even supply chain optimization. So all of those things will result in savings. We are working towards the plan.
Unknown Analyst
analystOkay. Okay. Sir, any absolute numbers or any expected margin expansion that we can expect from these plans?
Gaurav Sekhri
executiveIt will be very -- I think it's a little sensitive. We consider that information to diverge in that kind of detail. But certainly, we expect it to improve about maybe 200, 250 bps to EBITDA.
Operator
operatorThe next question is from the line of Manan Gandhi from Keystone.
Unknown Analyst
analystAm I audible?
Aditya Sekhri
executiveYes, please go ahead.
Unknown Analyst
analystSir, with more than 70% of the portfolio positioned in the premium segment, how might the launch of TiLT and Shotgun influence our overall mix? And how do you anticipate the revenue composition evolving over the next few years?
Aditya Sekhri
executiveSo I already answered this question. Premium and above brands will continue to consist of about 70% of our revenues when it comes to our bottles business. But considering the overall TAM in both the TiLT and the Shotgun segment, we see very good growth opportunities in those segments. And therefore, our overall mix may come down to about 63%, 65% from premium and above brands in this year, if you look at overall revenue. But if you talk about only the bottle segment, it will remain north of 70%.
Unknown Analyst
analystOkay. Okay. And sir, just on a promoter holding side, one query, like we were at 73.81% promoter holding, and now we are like going down to 57%. So like what exactly would be the reason for the same? Because the stock price is also falling since quite a long time.
Gaurav Sekhri
executiveSo Manan, Gaurav Sekhri here. Firstly, the 73.81-odd percent that you saw was the promoter holding prior to the reverse merger of Fratelli into the business. Since the time Fratelli has become the holdco and a 100% subsidiary of the listed entity, the promoter holding is consistent at just a shade below 58%.
Operator
operatorThe next question is from the line of Deepesh Sancheti from Maanya Finance.
Deepesh Sancheti
analystAm I audible?
Aditya Sekhri
executiveYes, Deepesh, please go ahead.
Deepesh Sancheti
analystOkay. What is the strategic rationale behind introducing a wine-based RTD -- and how will it differentiate from the existing market offerings?
Gaurav Sekhri
executiveSo Gaurav Sekhri here. Firstly, wine-based RTD, as it suggests, it is wine liquid. And we have better expertise than anybody else in the country. We would like to believe in the making of wine and the vineyards, et cetera. So that clearly gives us a competitive advantage. Secondly, our rationale of getting into wine RTDs is to have one fast-moving product within our portfolio, which expands us as a business beyond just the traditional wine consumption area, number one. Number two, it opens many new Tier 2, Tier 3 markets for us, increases our touch points because there are many small retailers, as you can imagine, maybe in interior Maharashtra, interior Haryana, interior UP, where the sale of traditional bottled wine is possibly only maybe 5 or 10 cases over 2 or 3 months. So to service those markets can be a bit challenging. But with Shotgun, we can service them with higher frequency. So it gives us much better access to touch points and increasing TAM.
Deepesh Sancheti
analystOkay. And who's currently leading the wine-based RTD category in India? And how does Fratelli intend to capture the market share and stand out from the competition?
Gaurav Sekhri
executiveSure. So there are -- the clear standout leader in this segment is a product called Bro Code. And I think the others are not so relevant. They are much smaller. We have now thrown our hat in the ring as well, and we expect to become a brand to reckon with within our year 1 of launch.
Deepesh Sancheti
analystOkay. And when do you expect the EBITDA margins to go back to 9% to 10% level? And what are the levers in place to drive that?
Aditya Sekhri
executiveSee, for us, it is really about the top line expansion and some operational efficiencies, which will bring the EBITDA to even beyond 10%. But like there is some work cut out and involved in getting there.
Deepesh Sancheti
analystOkay. And how much of the Q1 FY '26, I mean, 76% year-on-year revenue drop was due to the volume decline, pricing changes or product mix shifts?
Aditya Sekhri
executiveAgain, I think just please recheck the numbers that you're seeing regarding revenue decline because I think you are comparing the business of the holdco, the listed entity prior to Fratelli was reverse merged into it, and that was a trading business with much higher revenues. So that would not be the right comparison.
Deepesh Sancheti
analystWhat would be the right comparison? Because I can see INR 150 crores from INR 150 crores, it has come down to INR 36 crores. So what would be the right comparison?
Aditya Sekhri
executiveSo you have to see the revenue of the subsidiary company, which is Fratelli Wines of Q1 last year and compare that to Q1 of this year.
Deepesh Sancheti
analystHow much was it, if you can just quantify the numbers?
Aditya Sekhri
executiveSo Q1 last year versus current year, there was about a 15% dip in net sales if you compare Q1 last year versus this year. On a Q-on-Q basis, we're 13% above the previous quarter that just got concluded. Okay, which is Q4 of FY '25.
Deepesh Sancheti
analystRight, right. So I just want to understand when will the actual growth come from because I'm sure again you won't be very happy with the INR 36 crores or every year quarter sales. So when will the actual growth come? And where is it -- what are going to be the growth drivers for the company?
Aditya Sekhri
executiveWe are firm this year that we will deliver 15% to 20% top line growth. And there are still 3 quarters which are left. In fact, up to May, we were 5% above previous Q1. But as you know, due to the changes that happened in Maharashtra, there was a dip in sales in June, which impacted us. But Q2 onwards, you will be seeing that recovery.
Deepesh Sancheti
analystQ2 onwards. And what about when we have the free trade agreements with U.K. and maybe with EU also since -- I mean, when those kind of wines will actually flood the Indian market, I mean, maybe it will be a long process. Of course, it is mentioned that it will be 10 years for the zero duty to come into place. But still, once the Indian market is open for these bigger players, how do we see ourselves to maintain the market share and even increasing it, whether acquisition will it will be or how it is going to be as the management thought about all this?
Aditya Sekhri
executiveYes, absolutely. I think it will be not correct to think about this eventual change, which may happen. See, this change as and when happens, as you've seen in the case of Australia as well, really impacts those wines which are above INR 3,500 or INR 4,000 in price point. Our most expensive wine at the moment, which is J’Noon, is INR 4,000. So as and when this gets implemented, we still have enough time. And we believe that the segment up to about INR 2,000 or INR 2,500, which is where Fideli operates in and looks to grow in over the next 5 years is fairly well protected even with these FTAs coming in place.
Deepesh Sancheti
analystJust one suggestion. I mean, of course, it's your decision, of course, at the end. But just one suggestion. Can we have change in the names of your wines -- because having an Indian -- I mean, it's always the perspective that whenever you have a Spanish name or you have an Italian name, these are the premium wines. I mean J’Noon is more of an Indian name. And I mean, nothing to go against it, but it's always that perception. So has the company thought of it that when we are launching premium wines, maybe keep these kind of change the name to Italian names. Most of the builders are also doing that. So just want to understand if -- what do you think about it?
Gaurav Sekhri
executiveThank you. We appreciate and welcome suggestions. We will take note. This is Gaurav Sekhri here. If you will notice our -- with the -- so I'll spend maybe 30 seconds on it. All the branding in any kind of alcobev space, especially in the luxury segment, has to have some strong personal connect. And the background of Sette is essentially 7 in Italian, and we were 7 original founders who had started the company. So that is why the name Sette -- and Master Collection is very international. But I think our most premium offering, Jon, is -- we chose J’Noon to reflect the obsession, passion that we have about the business and the company, and it's been received extremely well. So I think as of now, we've got our strategy right on the names, but we will certainly keep your inputs in mind as well.
Deepesh Sancheti
analystYes. And just one more question. I think on the last con call also I had mentioned about a drink called Tinto Verano, which is a very Spanish local drink, which is available in every shop as small ready-to-drink bottles also in 2-liter bottles and in cans. Are we planning something like that kind of taste, which the younger generation can just pick it up and have -- I mean, to get them introduced to a more sweeter wine taste as a cocktail waste. I mean have you thought about it?
Aditya Sekhri
executiveSo all I can comment on that is we have been the most progressive wine business in the country, whether it was wine in a can, which was started, that was -- that product is meant to connect with the new consumers who are maybe with a vegan because it's a vegan product. It's packed in the most environment-friendly packaging and a very, very tasty beverage. I hope you have tried tilt, if not, then please try it. And now with Shotgun as well. So we are not shying away from any opportunity to innovate in this industry. In fact, I would like to add that we are the first company to also launch a peach flavored wine called Mosso, which was launched keeping the market in Northeast with that focus. So we are innovating all the time, but we appreciate your suggestions.
Deepesh Sancheti
analystOkay. And about our reach, how many states are we present in or we are having a pan-India presence?
Aditya Sekhri
executive29 states as of now with the launch in Chhattisgarh and approximately 25,000 touch points in the country.
Deepesh Sancheti
analystAlmost pan-India.
Operator
operatorThe next question is from the line of Amit Mehendale from RoboCapital.
Amit Mehendale
analystSo my first question is on our capital requirement. So our long-term goal is to hit, say, INR 500 crores of revenue. What type of capital -- do we need additional capital to get there?
Gaurav Sekhri
executiveHi, Gaurav Sekhri here. As I had mentioned in my opening remarks as well, with the CapEx cycle we have undertaken from FY '23 to '25, approximately INR 70 crores and another INR 20 crores that we are spending this year, we are very well equipped to cater to growth for next 3, maybe even 5 years in terms of capacities, equipment, all of that is in place. Of course, if business grows even beyond that, then that's a good problem to have, and we can revisit it. So aside from that, the only major CapEx that we now intend to do is relating to our hospitality business and possibly setting up a new greenfield winery in Karnataka.
Amit Mehendale
analystRight, sir. So I assume -- so I'm just kind of interpreting the answer that till INR 500 crores or so, we don't need any additional capital, but maybe to hit maybe 700 crores, INR 800 crores capital?
Gaurav Sekhri
executiveYes, yes. You can assume that.
Amit Mehendale
analystRight. And the next question is on the hospitality business. Again, I think the suggestion there or would be -- we have invested -- if You look at the core business, we have invested about INR 150 crores or so and then the business is scaling up. So how do we see adding INR 100 crores to a noncore business, diversifying from a noncore activity, putting attention, time there. Also that the business is -- typically, hospitality is a low ROE business. So how -- why are we doing that?
Gaurav Sekhri
executiveYour question is extremely valid. And we have not done hospitality till now, and we've been in the business for 15 years is for the exact same reason that we wanted to first focus and get our core business to scale, which has been achieved. Hospitality is very attractive on 2 fronts to a wine business. One, because it tremendously helps with brand building. As you know, as any alcobev business, we also have large budgets for brand investments, which we spend every year. The affinity a consumer builds to a brand when they visit, et cetera, is very strong. This is a global concept. And also, the sale of wine ex winery to the people who visit is also an attractive proposition. And for these reasons, it is a good idea we feel to be in the wine-related hospitality business. And we are inclined to have an operator run the property for us so that we don't have to go through the learning curve of getting familiar with hospitality. I'll just clarify -- I'll also clarify our budget for hospitality is not INR 100 crores. It is -- actually, we are expecting to not spend more than INR 70 crores or INR 75 crores.
Amit Mehendale
analystRight, sir. Sir, where the suggestion would be our competitor also has a similar offering on hospitality on a much smaller scale. So I think from whatever we understand that the core idea looks quite promising, but just that the size of CapEx in noncore activity as compared to the core activity looks a little higher. So maybe just -- I'm just giving your suggestion , not looking for a comment there.
Gaurav Sekhri
executiveFully appreciate what you're saying, and we will consider all options. We are very, very judicious on capital allocation. As you know, as promoters, we have our skin in the game and fairly high promoter holding in the company as well. So we will certainly keep what you are saying in mind.
Amit Mehendale
analystAnd my last question is the strategic like how do we see ROEs for this business many years out, like 5, 7 years out? And my question is we are starting -- we are tracking this company fairly recently. So if you compare, say, a buying business ROE to, say, other alcohol business ROE, will the buying business typically have a lower ROE because of the requirement for large land for cultivation, et cetera. Is that a fair assessment?
Gaurav Sekhri
executiveSee, the ROE per se overall in wine business, my assessment also today, at least is the same, will be probably a little lower than the spirits business. This is a patient capital business where long-term value is being created. The positive of a wine business is worth mentioning here as well is that the very strong entry barrier of time. So while people can consider starting a spirits business, a gin or a whiskey and probably have a product out fairly quickly, wine has a very long gestation period with, firstly, understanding waiting culture, waiting for the right harvest and then building the brand. We have, I believe, learned that very effectively, probably in the best way in the country. And that is why today, if you see the 85% or 90% of India's wine is essentially -- it's a duopoly. -- between us and the market leader. So it has very, very strong entry barrier, and that is an attractive proposition once you're in the business.
Operator
operatorThe next question is from the line of Kshitij Varma from Rest Assured Group.
Unknown Analyst
analystAm I audible?
Aditya Sekhri
executiveYes.
Unknown Analyst
analystMy question was why have we gone for a more CapEx-heavy participation in the hospitality business? Because I believe our competitors are going on a more asset-light model where they are paying a fixed rental with the increment for a longer term. And while they are managing the hospitality part, which looks much more scalable vis-a-vis us going for a CapEx-heavy plan. Could we just have a thought about that?
Aditya Sekhri
executiveSure. So firstly, I think there is need for you to just revalidate, I think, some of your assumptions. Our nearest competition here in the business has also invested in hospitality. In fact, they have about 100 key inventory of their own, which is owned by them. We are only proposing to do probably around 40 key kind of property to begin with. And after doing that, they are now working on a model of where someone else is building, I think, the new inventory which they will manage, but I think they are in a better position to answer that. I can comment to you only about us where for our core business and core purpose of brand building, we believe we need to invest in the initial 40 key property, and there is an attractive payback and very supportive of our core business, and that is why it is being considered.
Unknown Analyst
analystOkay, sir. And I just wanted to know that in some foreign countries, I had observed that when the harvesting of the grapes are done and it is sent to for making a wine post the production of wine, they sometimes reutilize the leftover to even make a grape-based brandy like in Georgia, they call it Chara or something which is even using the end material. Is that a possibility with the grapes we are doing? Or that is not a possibility in future if we want to have a product line expansion or something of that -- on that line?
Aditya Sekhri
executiveYou're absolutely right. Grape skins are used for brandy very commonly all over the world. But -- it's a different skill set. Never say never. Down the road, certainly, we can consider it. But as you know, in India, once you get into a brandy, which is a kind of spread, then it needs a whole different set of licenses and different kind of regulation controls that business.
Unknown Analyst
analystOkay, sir. And the last query from my side is, sir, in the past, we've heard from people that regulation is different for each state as far as alcohol is concerned. And has there been any changes in terms of how they perceive vine industry and are the bureaucrats looking at the industry in a more positive over the last 20 years is today?
Aditya Sekhri
executiveSee, we would like to believe that wine continues to be looked at a more favorable light within the alcobev space. That is why wine and beer sales are permitted more liberally compared to spirits. Even in many states, some general stores permitted. -- at least one state today already allows placing order via app, and I know 1 or 2 other states are considering that. So the perception of wine is more friendly within the alcobev perception. But alcobev overall, still, I think some social stigmas, et cetera, we need to overcome, which will happen with time.
Unknown Analyst
analystSir, just one last suggestion. There are certain wine-based influencers I have observed that have a lot of huge following. So if in the future, Fratelli can consider maybe having their own -- we already have an Instagram page, I believe, but we might have a more exclusive content, which the regular consumers can relate to and it is published across social media more aggressively, and we can maybe scale up our following to some of the wine influencers. It can indirectly maybe help in marketing if it is permitted by regulation and all it's something you all can consider. That's it from my side.
Aditya Sekhri
executiveYes. So suggestion is well taken. We, at the moment, have 62,000 followers on Instagram, and we've grown from about 50,000 last year, which clearly shows that our engagement and our following has been increasing. With respect to collaborating with influencers in the vine community, we have been doing so already. In the last 4 to 5 months itself, we have collaborated with several wine and not only wine, but other general influencers as well who are relevant to our category, and we'll continue to do the same.
Operator
operatorThe next question is from the line of Harshal Seth, an individual investor.
Unknown Analyst
analystSo I just wanted to know, we've been hearing about price war in the wine market. So when will Fratelli take a price hike? And when can we expect the EBITDA margin to be close to the market leader, which is 25% to 30%.
Aditya Sekhri
executiveYes. We have taken some price rises this year, and that's a strategic decision which we are always considering. And as I just mentioned, we have taken some price rise this year, and we continue to evaluate that on an ongoing basis.
Unknown Analyst
analystOkay. And like do we see any equity raising in the future?
Aditya Sekhri
executiveIt is hard to comment on that at this point of time, sir.
Operator
operatorThe next question is from the line of Amit Mehendale from RoboCapital.
Amit Mehendale
analystSir, this is just a follow-up on the hospitality. I think there was a comment earlier that the payback is reasonable there. So I was just looking for some range for payback period for hospitality.
Aditya Sekhri
executiveSee, the hospitality business related to wine, the payback is more attractive than the traditional hospitality business, primarily because of the sale of wine ex winery. And we are still working some of those details out. And I think it will be premature for me to share that in this con call today.
Operator
operatorThe next question is from the line of Deepesh Sancheti from Maanya Finance.
Deepesh Sancheti
analystYes. So just a follow-up on your debt. How much is the debt right now? How much of this is term loan and how much of this is working capital? And going ahead, how much CapEx do we -- are we planning, especially in our hospitality segment and in our core business?
Aditya Sekhri
executiveOur debt today is approximately INR 30 crores to INR 35-odd crores term debt, and our CFO can give you more accurately. And we have approximately INR 70-odd crores of working capital, and that is where we stand today. And regarding the hospitality, our intention is to probably spend in the range of between INR 65 crores, maybe INR 75 crores. Like I said, we are still working out the plans. And even in relation to that, the funding of it, et cetera, are yet to be worked out. And I think over the next 1 or 2 quarters, we can give you more clarity.
Deepesh Sancheti
analystSo I mean, in one of the next 2 quarters, are we planning a fundraise or something from the market?
Aditya Sekhri
executiveI will not rule it out. Let me put it like that. With the -- as and when we are going ahead with some of these new CapEx projects, I will not rule that out. In regards to our existing core business, we are adequately funded both on the debt side. We are comfortable with our debt profile as well as our existing business. So I don't see any need for that to come to the capital markets. Because I mean, it would make a very -- it would make sense because the stock is at 52-week low and for the promoters also and for new investors, bigger investors to come in at this stage. I mean, it will be a great perspective.
Deepesh Sancheti
analystBut I just wanted to understand what is the cost of debt?
Aditya Sekhri
executiveWe are at around 10%.
Operator
operatorThe next question is from the line of Kshitij Varma from Rest Assured Group.
Unknown Analyst
analystYes. Just one follow-up question, sir. Do you -- when we do borrowings, do we get any preferential status because our industry is directly linked to the benefit of the farmers who grow? Do we get any preferential rate in this?
Aditya Sekhri
executiveUnfortunately, no. While yes, this business directly benefits farmers. Government still, I think, our banks view it as an alcohol business. So our borrowings, I wish they would consider this what you are suggesting and give some priority sector lending, but that is not applicable to us.
Operator
operatorLadies and gentlemen, as there are no further questions, I now hand the conference over to the management for closing comments.
Aditya Sekhri
executiveThank you very much for everyone who participated and listened into our earnings call today. We wish you a very, very nice day, and thank you again for your interest in our company.
Operator
operatorThank you. Ladies and gentlemen, on behalf of Go India Advisors and Fratelli Vineyards Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.
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