Gen Digital Inc. (GEN) Earnings Call Transcript & Summary

December 8, 2020

NASDAQ US Information Technology Software conference_presentation 41 min

Earnings Call Speaker Segments

Fatima Boolani

analyst
#1

Good afternoon to everybody joining us to day 2 of the UBS Global TMT Conference. I'm the resident UBS software analyst here covering the SMID space. My name is Fatima Boolani, and I have pleasure of hosting the NortonLifeLock management team at this hour. And with me on the line today is CEO, Vincent Pilette; CFO, Natalie Derse; as well as Head of Investor Relations, Mary Lai. Before we jump right into the meat and potatoes of the discussion, Mary, I'm going to turn it over to you to just share some safe harbor and some disclosure statements. Mary?

Mary Lai

executive
#2

Thank you, Fatima. Hello, everyone, and thank you for joining our session today. This presentation may contain forward-looking statements, which are based on current expectations, assumptions that are subject to risks and uncertainties. And actual results could differ materially. For our full safe harbor statement, please refer to our website, investor.nortonlifelock.com. Thank you.

Fatima Boolani

analyst
#3

Excellent. Thanks, Mary. Just crossing our T's and dotting our I's. Vincent, maybe to start with you. And while I'm very tempted to begin our discussion with some of the splash you made yesterday with an announcement, an M&A announcement, I do want to level set with the audience and the investors listening in. There's been a lot of change at the company. You've just marked your first year anniversary as a standalone company. So for all the new ears and eyes on the story over this period, can you maybe set the tone by sharing some of the milestones that you've achieved in the last 12 months? And maybe what objectives do you have that are still open-ended as you embark upon year 2 as standalone NortonLifeLock?

Vincent Pilette

executive
#4

That sounds good, Fatima, and thanks for hosting us. And thanks, everyone, for joining this chat. I want to clarify that we actually make splash every day we are in the business, but some are more visible than others. And I'm sure we'll come back to the acquisition of Avira, which we announced yesterday. So a year ago, just to make it simple, we sold, as part of Symantec, the Enterprise Security business to Broadcom. We created a stand-alone company, NortonLifeLock, combining security assets with identity protection and restoration assets and making a mission, 100% focused on protecting consumers against cybercriminality. We had 4 objectives at the time. The first one was pretty simple. It was establishing credibility, basically delivering on what we said. And 6 quarters later, I can say that we either met or delivered better than what we had promised. So mission achieved on that first one. The second one was to transition the company from really a division -- actually 2 divisions, Norton and LifeLock as a combined company, a combined portfolio. We launched Norton 360 as a fully integrated product. And we developed a set of structure, leadership, processes and operations to deliver on a mission. So on that, too, I would say, mission accomplished. The third objective was to return the company to profitability. Because Broadcom did an asset deal of our Enterprise Security business, we were left with a lot of operations that were not tailored for our consumer business. And in the 9 months period, we delivered on that transition, fully transitioned any residual activities out of the company and concentrated every dollars to our mission. And we returned the company as a goalpost to 50% operating margin and delivering with less than 2,500 employees, $1 million revenue per employee. So on that one, too, profitability and productivity, I would say, mission accomplished. And the fourth objective was to return the company to growth. The division inside Symantec was focused on nurturing the current portfolio and set of customers and maximizing for profit as other higher-level corporate objectives like turning around the Enterprise business were really the focus. So we reinvested about $100 million of marketing. Some of the savings we generated we directed 2 marketing activities, which is really our sales activity, if you want, creating the awareness with consumers, 90% of our business being a direct-to-consumer business driven by marketing investments; and changing customer counts, declining for many years since 2014, since that was not the focus to a growing customer count. And a year later, we've delivered on all of our objectives. We have increased -- a net customer increase of 600,000, actually acquired or hired, if you want, more customers, 3.5 million, over a 12-month period; sustain the retention rate; delivered a billing growth rate of above mid-single digit; revenue growth up mid-single digit. And on that one, I would say, while we delivered on what we said, I think we can do better. Because through that period, what we've realized is, actually, the mission is a very broad mission. It's a transforming mission because more and more of our lives will be lived online. And if 10 or 20 years ago, you had a desktop that needed to be protected against that, then move into multiple OS and devices, then had -- a digital identity had to be protecting, then the explosion of digital persona creates plenty of challenges for consumers, and that's our mission. And we realized, as you look at competitors and the market, it's a growing opportunity. The rate of which will, of course, be dictated by product and product innovation, but definitely a growth opportunity. So moving forward, we move from transition to transformation. And the transformation is really articulated around the growth. How do we transform our portfolio, our operations, our go-to-market activities to sustain and accelerate the growth that we've delivered so far.

Fatima Boolani

analyst
#5

Vincent, this is a great segue into what I want to talk to you about is the market opportunity for you. I think there is sort of this skepticism and maybe a sense of pessimism in the investor community about what your market opportunity actually is. So just breaking it down for us, what are some of the very tangible demand drivers and big-picture trends that you feel that now -- that NortonLifeLock now can capitalize on? And where do you think investors have the largest gap of misperception and maybe an underestimation or appreciation of these opportunities?

Vincent Pilette

executive
#6

Yes. And I think at a very high level, I would say, the shift of our day-to-day lives into the digital world and combined with, of course, criminality that exists in physical and cyber worlds. But as more and more digital opportunity arise for criminals to abuse anyone in the world, I think that also is increasing rapidly. And as I mentioned, it's not only about protecting a device or multiple devices or a physical identity. It's now the overlap of physical and digital world and the explosion of your digital personas, which could be day-to-day life, homeschooling, telehealth or many others, where you want, as a consumer, to have full peace of mind. When you buy a car, you buy an insurance. When you buy a house, you have an alarm system. When you put your life into the cyber world, you're not protected. And that awareness, if you want, is the gigantic opportunity. There are billions of people connected to the Internet. And if you -- some of the direct competitors, you have less than 100 million people paying for cybersecurity. So now why do you have the gap in perception? I was really stunned when I talked to a lot of investors when I became CEO and joined this industry. How much of the old world was being described? Antivirus, desktop. People were asking me how much of Windows improvement would create as a headwind for your business. And inside the company, we're all talking about the user case, the ability to protect your digital personas and activities. We are moving beyond the device or the operating systems. Now why is it that then we don't rush faster from 100 million of people paying for cybersafety all the way to billions, it's because product, innovations, architecture, awareness, all of that still has to be built, if you want. And I think the rate of closing the gap between that old antivirus offsetting the weakness of an operating system, which will be declining over time versus the opportunity, still has to translate into real traction. But if you sum up, a lot of our competitors, they are growing. And so the perception that this is a declining market, I think, is wrong. And we face a structural growth opportunity, some of which did a step function with the pandemic and people being more aware of the potential exposure in the digital world, and hopefully, we'll continue to improve, maybe at a different rate, but we'll continue to improve to bridge that gap.

Fatima Boolani

analyst
#7

That's helpful. And in terms of your backup crew along with some of the initiatives you've undertaken at the company, you've also been at the helm of really adding to the executive bench here. And maybe I'll pull Natalie into the conversation here. But you've hired a new Chief Commercial Officer. Certainly, Natalie has come on board as a CFO in the last couple of months, a new Chief Product Officer, a new VP for Marketing and Branding. So can you talk a little bit about these new executive hires? And what is on their agenda to take you into a year or 2 from here, especially given some of the opportunities that you just laid out within the market?

Vincent Pilette

executive
#8

Very good. And frankly, let me portray the overall thinking as we did that and Natalie will give her own personal experience coming in. We definitely understood that we're moving from Symantec to a consumer pure play. And consumer has a different mindset. It's not about putting the most tested product out there. It's about innovation. It's about branding. It's an element of technology. It has an element of services. And it has a fast pace of retailing, if you want, the product and coming up with new products, which is both an opportunity and a different business model to drive. So we knew that bringing experienced executives that have had exposure to that consumer market, myself, I was at Logitech for 7 years, is an important one in our component. So we did a mix between security, technology, capacity, if you want, or skills and experience with the consumer world. I have to correct you on one word. You call it the backup crew. I'm telling you it's a frontline crew. The 2,500 employees we have are all on the frontline who's thinking customer, customer experience first. As we brought those new leaders on board, it's very unique to have a new team at this level coming at the scale that we have, $2.5 billion of revenue and the balance sheet that we have. And so we feel like a start-up mentality, where everything has to be created, everything can be tested, fail fast, learn fast and move forward is our motto inside. And when they come in, frankly, is -- setting a mid-single-digit growth rate target a year ago sounded like a good long-term target. For all of the people on the team now, that's the baseline. That's not success. And I think that's where we've been. You can check the background of each one of the executives on our website, but let me pass it to Natalie to share her experience.

Natalie Derse

executive
#9

Yes and honestly, I would just reiterate what Vincent is talking about. And I would expand it to be around just the cultural shift, the behavioral shift, the engagement shift away from what used to be predominantly B2B, now into a B2C and a direct-to-consumer pure-play business. It requires a complete change of mindset and engagement. And what I mean by that is you've got to lead this business through the lens of your existing customers and your potential new customers, whether that is where we are showing up, where we -- where the consumers are in their consideration and purchase journey; whether it's the events that are top of mind for our consumer base, such as where they are in what's very, very relevant right now, which is COVID; or whether it's holiday. And no matter where -- what function you're talking about, whether you're talking about cut through on brand, brand awareness, the different tiers of our offering, whether it's the go-to-market strategy that Robert Clarkson is driving; whether it from a finance and analytics perspective; whether -- when we're talking about marketing analytics and being data-driven and what's our next best dollar investment. It is just broader than the executive leadership team. We are on a journey and a cultural shift across the company to just do exactly and lead through exactly in the way that Vincent talked about, which is be very consumer-focused, customer-focused, innovate, test, reiterate, iterate and move forward. And so it's just -- it's very, very dynamic. It's very fast-paced. It requires a lot of energy and engagement, and that's exactly what the executive leadership team is coming together on.

Fatima Boolani

analyst
#10

That's super helpful, Natalie. If I can drill into the growth trajectory of the business. Clearly, there's been a ton of improvement in the billings profile and the revenue growth profile and certainly the subscriber profile. But I think some historical context is in order. And you sort of alluded to this earlier. But maybe can you talk to investors about some of the differences between your current and historical growth profile relative to a McAfee, relative to an Avast? And what are some of the steps you're taking to maybe narrow that delta?

Vincent Pilette

executive
#11

Yes. Let me do that. So when I became CEO, I think I shared that with many investors and certainly with you, Fatima, I met with all of the CEOs in the industry and around the industry. And one thing that was very interesting is they were all growing. And Symantec division, consumer division was the one that was starting with kind of a flat top line and see how they maximize the profit. And so I've really got the conviction that the market had the growth opportunity, I'll talk about the product and the message in a minute, but had a growth opportunity. And so when we said we're going to return to growth, looking at our capabilities, at what we're going to launch and what we could do, I had very high confidence that we would get there. Did I connect all the dots? No. But based on the market horizon, I -- we got that conviction as we developed our plan. Many investors say, "well, you've been declining in customer count since 2014. So how is that possible and soon?" Investors had doubt, of course, and I understand that. Now the McAfee going public is -- at least for investors shown one thing and reinforce one comment, which is, "hey, this market might be actually at a turning point and have growth opportunities." And very interestingly, now the question is not too much,"hey,will you deliver mid-single-digit? It Is, "why are you not growing faster?" And while I accept the challenge, I think it's a fantastic position to be in to now have the opportunity to look at the market with growth, everybody understanding it and trying to accelerate that. At the core, it comes from product innovation and a vision that I think now is at least getting aligned to. And I have to give credit to this vision to Greg Clark, my predecessor, into the job and the person who hired me in Symantec. Despite all of the challenges the company was facing, he pushed through of the acquisition of LifeLock. And Norton plus LifeLock changed the discussion, at least inside our company, moving from being really device-centric at the beginning, one, first desktop, then a desktop and a laptop and then a desktop, a laptop plus a cellphone, multi-OS, to being really more user-centric and balanced across the consumer experience, some technology, some services, some branding, offering a full cybersafety solution. That's the vision. There's plenty of value and functionalities that can be added to under that umbrella. And I think it will never be done because the need, like privacy and tabulating, et cetera, will continue to evolve. And I think the long-term winner will be the ones going to be able to continue to invest into innovative product, integrated that function. And Greg Clark's vision was -- around that one integrated solutions that offer that cybersafety, peace of mind for the consumer. 15 months ago -- no, a little bit more, in April 2019, we came out with the first fully integrated platform, Norton 360, offering cybersafety to consumer. For a membership fee per month, you get access to multiple functionalities, functionalities that we continue to evolve and continue to add to the solution. Now when it comes to difference -- and we've seen and you've heard from Avast talking about that and McAfee talking about total protection, so there's frankly an understanding that there is a growth opportunity around this billion of people connected to the Internet and providing them with a peace of mind. And so they've been very underpenetrated from that perspective. In between, the main difference across these 3 main competitors is around distribution. Symantec at one point in time, now NortonLifeLock, made a decision to focus on an e-commerce platform. And we have a direct customer relationship. 90% of our business is coming from their awareness through marketing investments. On the other side of the spectrum, you have an Avast, that actually created a freemium market and really drove kind of the first phase to the freemium market for customers than to either enjoy and realize the value of the product and upselling from there. And then I would say, McAfee has developed a very strong angle on the other side of the spectrum around strategic partnership alliances, like the PC manufacturers that Symantec had in the past but moved away from. And that's currently the difference. I told every investor inside how we drive. From a go-to-market perspective, from a distribution perspective, we will not be married to one or the other or exclude one versus the other, where it makes tactical and financial sense to reach a maximum number of consumer, we will. So we're reviewing and trying to increase our number of strategic alliances and partnership. It takes time to do those. But definitely, we are on that case. And then I also said that if an opportunity arise to reach out to more customers on the freemium side to give them a first taste of cybersafety with an opportunity to upsell, we will do that as well. So that's, at a very high level, the overall environment.

Fatima Boolani

analyst
#12

And then we'll kind of definitely come back to the freemium angle for a second because I think that directly ties back to the transaction yesterday. But before we move on to that topic, just around strategic partnerships, can you give us some examples of the type of strategic partnerships and engagements that you're currently really excited about? What has -- what type of relationships have really flourished for you that investors might not have a good understanding of and may not be as easy to understand as a PC OEM placement when a laptop gets shipped, for instance?

Vincent Pilette

executive
#13

That's right. When we talk about partnership, most of the investors are asking me, "hey, would you go back into the manufacturing relationship," which they call PC OEM relationship. And frankly, when the PC shipment is up like it was in the last couple of quarters, it's definitely favorable. You need to have a long view on your PC environment and a good conversion rate. And if everything works well, those relationships, especially with the PC manufacturers, require a lot of upfront investment. Over the first few years, the financial profile is not too great. But then over time, if you sustain, it becomes very favorable and profitable. And so I see those a little bit more as tactical financial decision versus strategic. When you move up the strategic angle, combining with an Aon, or with a TELUS to either on one side, offer a tool cybersafety protection from digital technology protection all the way to an insurance premium or go with a TELUS to penetrate Canada with LifeLock solutions and other partnerships that either we have already announced or we're working on are the kind of things we're thinking about, something where we can deliver together incremental value to the consumer so we can derive also the value back into the company and reinvest into innovation. That would be the one we favor. Now it takes more time. It takes development time, it takes awareness time, et cetera. But we're all here for the long-term mission of providing cybersafety to a maximum number of consumers.

Fatima Boolani

analyst
#14

That's very helpful. Just with regard to your open mindedness on evaluating all types of models and routes to market, freemium is something that you just mentioned. There's a peering competitor in the market, Avast, that has really worked at this model for a very long time. But yesterday, you did acquire Avira for $360 million. One of the interesting aspects of Avira's platform is that it's a freemium model. So I'm wondering if you can just kind of give us the 101 of the transaction and sort of why it was so intriguing and interesting for you to bring Avira into the NortonLifeLock family? And why now?

Vincent Pilette

executive
#15

Yes. So first of all, why now? Because we're finished with the transition. We have a strategy that works. We have a leadership team in place. We have an operational execution, both credibility and rigor. And we feel ready to actually double down on sustaining and accelerating our growth. And we always said that M&A is just another lever for us to accelerate that transformation for growth. In the case of Avira, it has a mix of characteristics. One could call it a tuck-in acquisition. We paid less than NortonLifeLock valuations. When you take the synergies, we'll be between 8 and 9x EBITDA. And so from a valuation perspective, perfect, and we can put into our financial model in an accretive way. But it adds more. It adds an international presence. 80% of their revenue and customers are in Europe. As you know, NortonLifeLock is still very much America-centric, 72% of its business. And very important, when you drive an international growth plan is to not only look at the global product and the global message, but it's about tailoring your execution to the country you penetrate. And I think Avira will offer us some more capabilities to do that. The second aspect is the freemium. In certain countries, penetrating with a freemium is absolutely the way to go. Avira is a known brand in that respect. And frankly, taking the Norton brand globally that has a premium and innovation behind and trying to get into the freemium could dilute the value of the brand. Getting with Avira will be a way to penetrate the key markets and accelerate our growth internationally. So international operations, a freemium model that may be later on also a freemium model can be used to test some of new functionalities without having to charge for it and being able to use that brand, and if something works, double down into innovating and moving into a business model. So more flexibility to drive towards our mission. And the third one is the technology. They broke down their engine and antivirus and security technologies to be reused multiple times in different client environment. And that will enable us to continue on the path of organic and inorganic acquisition as we embark on our mission.

Fatima Boolani

analyst
#16

And then just with respect to the technology and some of the incremental capabilities that you're bringing into NortonLifeLock. Can you talk about maybe some of the overlap within the product bases and maybe the areas and the functionalities that you're most excited about?

Vincent Pilette

executive
#17

Yes. And -- so first of all, the flexibility in the way they've composed their technology is probably the most exciting. It would require a little bit more time and technical elements to describe it, but that's pretty exciting. They have some functionalities that we didn't have, such as -- like a gaming booster that will fit really well in our Norton 360 gaming edition we launched in July. So some of those functionality will help us accelerate some of our road maps on the NortonLifeLock side. Third, they definitely have some overlap in some functionalities. For example, they also have a VPN solutions. We don't need double functionality there. And so we'll use some of that overlap to redirect dollars into new incremental functionality that we had in our road map but 1 year or 2 year out. So accelerating that innovation will be part of freeing up that product and R&D capacity.

Fatima Boolani

analyst
#18

Understood. Maybe just to put some numbers around the transaction. You've talked about Avira as really giving you a shot in the arm in accelerating your growth from here. So what does that mean at a high level for your billings trajectory, your revenue trajectory, and most importantly, your subscriber growth trajectory from here?

Vincent Pilette

executive
#19

Yes. So I think as we achieve mid-single-digit growth rate, whether it's in overall customers or in billings or in revenue, every investor is asking what's next. And frankly, we haven't repainted, if you want, what are the next 3-year goals in terms of business targets but also capital allocation. And how does that fit all together? So we're planning a little bit longer session kind of a Virtual Analyst Day, if you want, in the coming quarter. At the end of the day, as I mentioned, we're transforming the company for growth. So it's about really sustaining or accelerating the growth rate from where we are here today. And we'll talk about our product strategy. We'll talk about our go-to-market expansion. And I will talk about also some of the elements that an Avira would bring, that are new to the environment. Obviously, an access to the freemium, 30 million customers that they bring in, 1.5 million paid customers, but an ability to expand from there. And then, frankly, an ability to use our marketing analytics and our marketing programs and maybe some of the power of our brand to accelerate the growth of Avira is also part of that overall equation.

Fatima Boolani

analyst
#20

Vincent, there is an aspect of Avira that I actually found very interesting. There's a business or almost enterprise component to Avira. Can you talk a little bit about that and what incremental opportunity that gives you?

Vincent Pilette

executive
#21

Yes. So the element of Avira, as you mentioned, is what they call the OEM business. It's basically still a consumer-centric company. 80% of their revenue is coming from consumer, and 20% is coming from that OEM business. That OEM business has a portion that could be viewed as a B2B2C that we refer to. So they sell their product via another bigger enterprise or they sell some of their security functionalities to other security companies that then expand into the consumer world. So there's definitely element there. I think the most exciting piece behind that is the fact that they develop their security technologies into different level of SDKs that can be reused in different clients' environment, if you want. And that flexibility in the technology will give us a degree of freedom that we didn't have before.

Fatima Boolani

analyst
#22

Very interesting. Vincent, I want to shift gears to sort of the go-to-market engine here. $100 million of investment that's been put to work over the last 12 months, I want to break that down a little bit in terms of your marketing initiatives. And where exactly it is that you're spending and deploying your customer acquisition capital?

Vincent Pilette

executive
#23

Sure. Natalie, do you want to take that one?

Natalie Derse

executive
#24

Yes. I was just jumping in here. So yes, we're about 5 quarters into the elevated level of spend, you're correct, in terms of the incremental $100 million on a basis of what used to be about $200 million. Right out of the gate, it wasn't just increased spend. We've significantly swung the pendulum in terms of the channels at which that spend is allocated, historically, being much more performance media spent or driven, a.k.a. long forms of TV, radio, et cetera. And those channels brought us a very, very loyal base of consumers. And that worked for a long, long time, but we all know that, that is very, very expensive. And so as we look to not only deploy more money but also expand our global reach, diversify the types of customers where our growth was going to be coming from, we really looked at diversification in channels. We really are spending a lot of those dollars now in digital media as well as the affiliate channels. And then, of course, as we expand internationally, putting more and more dollars at work there as well. So we see significant diversification. We also see significantly lower tax. I'm not -- I think anybody who understands the different channels of marketing spend can relate to a fraction of the CAC required in digital and affiliates versus more long-form TV. So we're seeing those efficiencies there. And then just as we put those dollars to work, seeing growth across -- pretty broad-based across all markets, across all of our offerings, and so really feeling strong about what those dollars are doing for us. And then as we look forward, there's no intel that would tell us that we need -- that we're at the point where we need to spend more money right now. We've talked to you guys about really focusing on sustainable, profitable growth. I believe that we still have a lot of fruit to bear in the $300 million annualized level. We'll continue to diversify. We'll continue to focus on effectiveness and efficiency in that spend, and we'll continue to focus on global reach, which circled right back to the Avira acquisition. Wow, Avira really helped us just really propel forward in that international reach, especially in the European markets.

Fatima Boolani

analyst
#25

And what impact does -- if you can frame for us Avira's freemium model, what type of ramification does that have for your blended CAC, if you will?

Natalie Derse

executive
#26

We love the freemium.

Vincent Pilette

executive
#27

Yes. They do. Go ahead. Go ahead, Natalie.

Natalie Derse

executive
#28

Oh, sorry. No, I was just saying, we love the freemium. That's going to expand our customers' choice. We're going to have greater choice. We're going to have a broader portfolio of products and solutions to offer. We're going to have more accessibility to -- with a range of buying options, all the way from freemium to what we have as standalone, what we have as integrated memberships. And then when you just think about the diversification that we can connect to with our go-to-market strategy and then again that diversification of marketing, we're really looking towards -- when you talk about new customer acquisition and now with a lower hurdle in terms of offering a freemium product allows the accessibility of the customers to really start to get to know us as a brand, get to know us as our end-to-end offering. As we couple that with the strong product innovation that Vincent referred to, we're really looking at more of the inputs and the health and the growth of our business. And then we'll look at the CAC. It's much more of an output metric. But if we get the full value of what we're talking about here, all the way from broader reach, global reach, et cetera, and can really cut through on our value proposition message, our brand, and really get those customers to understand, stick with us, increase their value, and really employ all the great things that we have to offer, the CAC will be strong.

Fatima Boolani

analyst
#29

Natalie, I know we can't talk about CAC without talking about lifetime value as well as ARPU. How do you think about those 2 metrics, again, given the opportunity, given the intense focus on reinvesting to grow the business? So how should we internalize the impacts to ARPU as well as LTV for you and the base?

Natalie Derse

executive
#30

Yes. They're both important metrics, but I'll tell you they -- for me, they're both output metrics, and I'm focusing much more on the input. When we're building and on a journey to accelerating rate of growth, we've got to look at the health of the top of the funnel. That starts, for me, with customer consideration. And so that's where we're talking -- when we're talking about diversification, increased marketing, different channels, adjacent markets, et cetera, I'm talking about the top of the funnel, the health and really seeing accelerating rate of growth. As we see those customers navigate through their customer lifetime value, what I'll tell you is we've been on this journey now for 5-plus quarters. And we know that the first year renewal rates, retention rates, et cetera, they're lower in the first year renewal. But I have not seen anything in terms of, are we dipping down? Are we -- there -- it's staying relatively stable, even though -- as we're deploying those new funds. And so even with the customer growth that we've seen, that isn't mix shifting us down. Our retention rates continue to stay strong. Our ARPU continues to grow. And so for me, it's about a balance. Right now, we're focusing on how we build towards accelerating rate of growth as those new customers come through the different channels, and as we see them navigate from -- whether it's from the freemium entry point through our more advanced or increased value proposition, we'll keep an eye on those metrics. Again, they're very critical, but they're much more in the output stage.

Fatima Boolani

analyst
#31

Natalie, you touched on retention rate, and that's something I want to unpack a little bit. You do share a metric, 85% retention rate. And so just vis-a-vis coming off of a banner recovery year in terms of subscriber growth over the last 12 months, the good news is the base has certainly increased. But the next 12 months or so, the hard work is going to be renewal and retention. So can you sort of double-click on -- and more specifically around the retention trends you're seeing in this, call it, cohort of customers who are basically going to start approaching their 1-year anniversary because they've come into the NortonLifeLock platform over the last 12 months, the net adds?

Natalie Derse

executive
#32

Yes. Sure, sure. So our overall retention continues to be stable and very, very high and strong. So that's great. As it pertains to the cohorts that are coming through, so far -- obviously, we're very, very early into that, just moving -- now being in the fifth quarter. So we're -- I have small cohort numbers to look at, but the data that we're seeing early on, the early warning indicators, are positive. When you look at, like I just mentioned, the retention rates, so the first years are lower than our total customer average but when you kind of hone in and just look at that first year retention, they continue to be at or better than we've historically seen. Now is it statistically relevant? No, the numbers are small. It's early. I'm just talking about the green shoots that I see in those new customers as they start to renew are good. And I think -- for me, the other flavors of that, that I take a look at or I keep my eye on are those cohorts are the ones that have chosen to go into our Norton 360 integrated platform. And so there's strength there. There's lots of green shoots there. And then as you kind of circle back to the diversification of the channel acquisition that we just talked about, just so good to see that 1 year in, we're still seeing strong high-quality traffic, high-quality acquisition come through there. Now as we look forward, it's about continuously seeing the health of the new customer cohorts. And then as we move those -- the customer cohorts from renewal year 1 into the 2s and the 3s, we've got to focus on and stay strong in terms of upgrading and cross-selling across our entire value proposition, whether that is through our standalone product offerings or our integrated membership offerings.

Fatima Boolani

analyst
#33

Natalie and Vincent, I want to cap off our discussion because I'd be remiss if I didn't ask you or talk to you about capital allocation and your priorities from here. Where should investors see you put your capital to work from here?

Natalie Derse

executive
#34

Yes. So from a capital allocation perspective, I would point you back to the 3 main tenets we've got, which is, of course, about 1/3 of our capital is going to continue to go to the dividend. We've talked to you guys about balancing between opportunistic share buyback as well as M&A. The events from yesterday show you what we've been working on. And we -- although we're getting a lot of questions. We did get a lot of questions over the last month as to, "hey, why aren't you in the market buying back shares?" Now you kind of understand why. On a look-forward basis, we absolutely will continue to stay in line with our capital allocation, balancing our appetite for accelerating growth as well as leveraging our opportunistic share buyback lever. And then as we move into next year, I think we'll be happy to get back to you guys in terms of what's the future look like, what's a renewed view on our capital allocation and some other mile markers as it pertains to growth and profit.

Fatima Boolani

analyst
#35

That's very helpful. Well, we'll try to keep you on schedule here. Appreciate the dialogue, as always. Thank you so much. Really appreciate the conversation. Vincent and Natalie, thank you.

Natalie Derse

executive
#36

Thank you.

Vincent Pilette

executive
#37

Sounds good. Thank you, Fatima. Thank you.

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