General Motors Company (GM) Earnings Call Transcript & Summary
April 4, 2023
Earnings Call Speaker Segments
John Murphy
analystFor the next session, we're very happy to have General Motors. It's a company that we think arguably is leading the charge in the core to future transition that we mentioned earlier today, really leveraging its core in a tremendous way to drive tremendous profit and cash flow here in the near term and has been for actually the last few years to fund its investment in the mid- and long-term strategies of EVs, AVs and connected vehicles and creating a huge opportunity that they've highlighted at their Investor Day recently for 2030 of almost doubling the revenue base. It's some pretty impressive targets. And it's all being funded internally. That's really important because you have such a strong core. Today, we're very happy to have Paul Jacobson, the Chief Financial Officer that joined GM in 2020 from Delta, where he had a long esteemed career there, and we hope you have a long esteemed career and stay with us here in the auto industry for a while, Paul. So thanks so much for joining us. I know you have some opening comments. I'll turn it over to you, and then we'll get into the growth session.
Paul Jacobson
executiveWell, great. Thanks, John, and good morning, everybody. I appreciate you all coming and those of you that are on the webcast today. I just wanted to start by giving a little bit of an update on the business. When we gave out our full year guidance, we talked about making some conservative assumptions around 15 million units SAR, but still being able to deliver profitability that was in line with last year after you take into account the changes to the pension and to the normalization of GMF. And what we found so far in the first 3 months of the year, we're obviously still closing the books on the quarter is, I think the first quarter came in right alongside our expectations. I think the encouraging things in the environment right now is sales were up. They were up about 18% in the first quarter. We gained share during that time period. And we did it without going after price. We did it without increasing and ramping up incentives. So if you look at price and incentives, they were relatively flat. And I know when we announced that well, first of all, we had said on the earnings call that we were going to be managing inventory in that 50- to 60-day range. I think the market kind of reacted a little bit negatively when we said we were going to take Fort Wayne down for a couple of weeks. But I think as you can see from the data, what we've got is a production enterprise that's an infrastructure that's much, much greater than a 15 million unit SAR. So despite the fact that we took Fort Wayne down for a couple of weeks, we still managed to grow sales. We still manage to grow share. We held price consistent, most importantly, and inventories were essentially flat from [ 12 31 to 3 31 ] over the time period. So I give a lot of credit to the commercial team and the manufacturing team and the partnership we're creating to be able to manage that production to demand and where we are right now. And I think you'll see more of that throughout the year as we try to balance that out. But all in all, the quarter, I think, came in really well given -- certainly, given the circumstances and where we sit, balance sheet remains strong as we've said. And then we've gotten a really, really good head start on the $2 billion cost program. I'm sure many of you read about the voluntary severance package that we offered. That offer went out to a substantial number of people across the company, essentially anybody with more than 5 years of experience at General Motors was eligible for that. And we saw about 5,000 people sign up for that. So we'll have a charge in the quarter of probably about $1 billion. We're working through that. But we've already achieved $1 billion of run rate savings when all those people exit later this year across the board. So as we talked about when we launched that program, we were looking at trying to simplify the business, reduce complexity, increase sharing of parts, decrease some discretionary spending around travel and marketing and other things across the board and then also ride the attrition curve. This was a tool to get us to really accelerate the attrition curve, got a pretty quick payback. And I think because of what we were able to do, I think we probably are going to come in at the higher end of the 30% to 50% of the $2 billion program realized this year. So while it's still early in the year, we're 25% of the way through it. We feel good and in line with the guidance that we put out back in early February, late January.
John Murphy
analystThere's -- we have a lot to talk about. Now there's a lot more to talk about. So thanks for the update. I guess maybe really just to follow into this. I mean, the market is holding in, I think, a little bit better than people have feared. I mean, obviously, you're managing inventory well, which we'll get into in a second. What are you seeing out there as far as the sell-through to the customer? I mean there's kind of this belief that inventory is building up, pricing is going to fall apart. And that's just not what's happening. So I mean what do you -- what is sort of your flow through when you're hearing from your dealer network? And I mean, why is this working so well, in addition to how you're executing?
Paul Jacobson
executiveYes. And with all due respect, John, to many of your competitors out on the street, this has been a chorus that's been going on now for probably about 6 consecutive quarters of the bottom is about to drop out, we're going to see pricing come off the peaks. I think you've seen some behavior changes in the market. Certainly, we've seen that. I think the fact that we continue to grow share while maintaining price, I think, is a testament to the products that we have out there and with the midsized trucks coming out, et cetera. We see a lot of demand out there for our vehicles. I think trim levels are still holding in. We've seen, I think, probably a little bit of a higher take rate and penetration on GM Financial. But that is just competing. I think we're not going down the credit spectrum in terms of improving credit. They still have a very, very strong portfolio. But I think the consumer for the full-size trucks for the SUVs are really actually still performing quite well. And that's been, I think, fairly consistent from what we've seen over the last several quarters across the board there. There is a balance out there with production, certainly as we see it going forward. And I think that's the important thing is we just continue to manage that and not get into the temptation to overproduce and find ourselves in a problem later on.
John Murphy
analystOkay. Now the 2 weeks that you took at Fort Wayne, you guys have said kind of we're in the parameters of how you were thinking about the quarter and the year. Maybe you can kind of help us understand that decision, right, to produce or not to produce. I mean some people might say it's simple because the inventory is building, you cut it back. But in the old days, maybe you cut price a little bit, not you. A long time ago, not you and not the current management team, so let me qualify that statement because it's important. How do you make that decision? Hey, listen, I could sell another 10,000 trucks, if I cut price by $500 or it just makes more sense for me to take Fort Wayne down for 2 weeks. I mean how is that decision functionally made in the company now?
Paul Jacobson
executiveYes. Well, what I'd say is there's a little bit of a shift in mindset. And I think historically, and for all the right reasons, I think the industry was really tilted towards share and volume. And I think what we know, and I think what many others have realized too, that there's a strong, strong need for cash flow and for free cash flow, importantly, in the business right now. We've got a lot of capital coming up to make sure that we're retooling the plants for funding this transformation. And I think the mindset is understand that what you may gain in the short run by producing -- overproducing to demand and flashing price jeopardizes long-term cash flow growth, right? Because at the end of the day, your brand is your product. And the more dynamic you are and the more you start cutting price that erodes future brand value, and therefore, it erodes future cash flow. So thinking about the business like that and thinking about how do you protect that brand value that's there is the secret to longer-term cash flow production. And I think historically for a lot of different reasons, there was more of a short-term mentality. I come from an industry that very much was high capital and low marginal cost. And you look at what that industry was able to do when it focused on margin and it focused on the revenue side of the equation and pricing as well. And I think that there's a lot that can be done at the company and the industry as a whole.
John Murphy
analystSo the other thing you mentioned is that it sounds like the take rate on the buyouts is -- I don't know if it's running a little bit higher than expected, but it sounds like it's pretty robust, and it's helping you achieve the cost saves. I mean, the payback period basically less than 12 months, right, because getting people out is -- I mean, it has a pretty big payback. That sounds like it's almost half of the $2 billion? Or has this been a surprise that there might be even more than $2 billion in addition. So I mean, how much of that $2 billion was your expectation on these buyouts and other costs?
Paul Jacobson
executiveI would say that the voluntary program came in about in line with our expectations as part of that $2 billion, and we'll have more information and get more specific on it when we have our earnings call in a few weeks. But -- generally in line with that expectation, but we wanted to make sure we got a good head start on it. And I think from a culture perspective, too, it's important that we were willing to pay the voluntary program to incent people to go who maybe were closer to retirement or had just decided they wanted a change in career or lifestyle at the same time to do everything we can to try to avoid involuntaries or layoffs. And I think we're in a position where we're going to be able to do that. I mean, obviously, the market is very, very dynamic. But to be able to achieve that 5,000 people voluntarily choosing to go I think, is an important step for the culture as well.
John Murphy
analystSo the other roughly $1 billion that will come from other actions, that sounds like that will be '23-plus -- I'm sorry, it will be '24 and beyond. What was the time frame on that actually being realized? And what kind of cost and payback period do you expect on that incremental $1 billion?
Paul Jacobson
executiveSo what we said, John, was $2 billion coming out in the run rate by the end with 30% to 50% of that coming in 2023. With this program and with the update we gave this morning, we now expect to probably come in at the higher end this year. many of those other decisions like if I'm going to cut travel or I'm going to cut discretionary spend, there's not a lot of restructuring that comes with that. It just accretes into that. So like I said, we'll have more details on that on our earnings call. But we feel like we've gotten off to a really good start on it.
John Murphy
analystSure, sure. Sure. It definitely seems like it. we've seen inflation in labor. We've seen inflation in raw material costs. So there's this concern and inflation ultimately over time, whether it be labor or raws, we don't need to get any specifics on each of those, we'll eat into profitability. But as you mentioned before, you're getting pretty strong pricing in the market. You're focused on the right vehicles in the core business. You're cutting costs here. I mean, as you think of sort of this balance, it seems like you're running almost ahead of, right, this cost inflation or at least keeping pace of it within the cost side and if pricing is a positive, that could be incrementally positive in results over time. I mean our initial question was you're looking at this inflation, you might be able to offset it with pricing. But actually, it seems like you're offsetting it with cost actions and pricing and pricing might even be an incremental lever over time as you focus on it. I mean how do you think about the pricing opportunity in the market? I mean everybody keeps saying no, it's going down, it's going down. We had Jonathan Smoke from Manheim say, "listen the market is going to be short and used, pricing is not falling apart in the used market anytime soon." We're seeing discipline and upside in new vehicle pricing here. We're seeing some levels of shortages and managing inventory. It just seems like the pricing dynamic might actually be a small positive lever there, I say, for you guys over time and mix.
Paul Jacobson
executiveI think we highlighted that we've got some year-over-year pricing goodness that is the annualization of actions we took last year. we haven't banked on getting more pricing from where we are right now. I think the consumer has been really, really strong. I think we've been blessed with a strong pricing environment over the last 2 years where we weathered most of the inflation that we saw in the business, whether it was in raw materials, commodities, et cetera. Some of the tiered supply labor issues. So I think what you see now is a -- probably a realization that the probability of going much higher in the pricing environment probably isn't there. And we need to be more urgent around cost cutting to, like you said, say ahead of it. So that's where I think we can take out a lot of structural costs. And while we had a really successful program, back in 2019. It took out about $4.5 billion. We did grow pretty significantly and brought all that back on. We brought it back in forms that we're funding the transformation, growing new businesses, et cetera. But if at the end of the day, we find ourselves where margins are tightening, some of those growth businesses that might have had a longer runway, a longer trajectory, we're going to have to prioritize down those to focus on those that are going to convert to revenue faster in order to be able to drive the margins through the EV growth and through the EV scaling that we've talked about.
John Murphy
analystGot it. Okay. And just maybe one last question on this. I mean if you think about these cost saving efforts, I mean is this the kind of thing that we should think as -- I mean, you said your 2019 plan, you have what you're working on right now. I mean this is the kind of thing that is really going to just be part of the sort of the mantra of how the business is managed over time because you're always going to need to take a couple of billion dollars out and you just need to keep going after it. And this isn't the kind of thing we should be thinking about sort of onesies and twosies. This is just part of the treadmill of operating the business?
Paul Jacobson
executiveYes. Look, I think we -- for the foreseeable future, have to be in a little bit of a grinding mode, right, which is how do you grind those costs out of the business to try to make it more efficient. So as we've said in our prior guidance at Investor Day that we expect EVs are going to be lower margin in the short run, right? We said low to mid-single digits by 2025. But we know that, ultimately, the margin expansion comes through cruise, it comes through software, it comes through BrightDrop. And as we get that scaled up in the back half of the decade. So what we're going to need to do is drive that cost efficiency into the business to meet that guidance that we said, which is drive margin stability until we get the margin expansion. So we don't see a big drop off as we're scaling up EVs in the short run. So I think this is all part of that longer-term plan that we've talked about, both at Investor Day 21 and Investor Day 22. What you see is probably a little bit of a heightened sense of urgency given the inflationary environment around us.
John Murphy
analystOkay. That's great. On the EV front, competition is heating up. You've got a lot of good product coming to the market as well. I mean how do you think about the competitive dynamic for GM versus everything else that's coming out in the market and some of the big players like Tesla that are out there right now? And do Ultium and Ultifi really kind of lead the day is sort of the differentiating factor to really drive that differentiation and the competitiveness of gene product.
Paul Jacobson
executiveYes, we think so. I think as we've said with Ultium, not just the platform that we've got and we've already put into place. The lead that we have in terms of scaling production with 3 battery plants under construction, a fourth one to be announced soon. We've got enough capacity in place. We've got the raw materials secured and be able to ramp up to 1 million vehicles annually by 2025 in North America. So I think we've got a good start. The Ultium platform is also very flexible. So as chemistries change, as composition changes that interface to be able to operate the vehicle can change along with it. So we feel good about what we've designed. We've got to get it scaled and as we've said before, we're in execution mode right now. And there's a lot of scaling that's coming on between now and 12 months from now to hit our 400,000 vehicle goal by -- in the first half of 2024. So we did 20,000 in the first quarter. So really good progress. And you're going to continue to see that number grow as we get through the year and really, really start to scale as we get to the back half of the year.
John Murphy
analystAnd if we think about those targets of mid-single-digit margins by 2025 of that 1 million units, I mean, is this really a question of scaling the business and you think you've got a lot of the other building blocks worked out? Or are there other things that you need to kind of finagle on the supply chain in design and engineering and the process of bringing these vehicles to market that will help? Or is it really just purely scaling up?
Paul Jacobson
executiveI think a lot of it is scaling. I mean I'm never going to discount the engineering that still goes into the vehicles and securing the supply chain because that team does an amazing job with the complexity that they deal with. But really, this is about scale. So part of the thing that we talk about where the margins are lagging and you're going to see improvement coming on over time is we've already built a lot of that capacity. When you think about what we've done at Spring Hill, what we've done at Factory 0, what we're doing at Orion now that capacity is really underutilized, right? So the unit profitability on an EBIT basis because it's absorbing so much depreciation across the board is challenged, but scale obviously brings that up and you start to get margin improvement pretty quickly once you scale the business.
John Murphy
analystOkay. And one thing that just changed in the last week is we've got some more color on the IRA on the battery side and on the renewal side. How do you think about how that changes your plans? I mean, were you kind of just waiting for these to make decisions? Or you've already -- I mean, you've already laid out everything you're doing on sourcing on raws and battery production at this point. I mean -- and how do you think that's going to impact sort of getting to that mid-single-digit margin by 2025. I mean what is $7,500, which might be another 3,000 plus on the sell side, it seems like it closes a lot of the gap on sort of -- the gap on the bill of materials right now on EV versus an ICE. So that might help you get there faster. I mean how do you think about how those changes or augments the strategy and impacts that profitability target?
Paul Jacobson
executiveYes. Well, at the risk of sounding in secure, I said when IRA was first passed, we talked about it's better to be lucky than good because most of the provisions in the IRA were actually aligned with the way we were scaling the business and onshoring the business anyway. So while a lot of companies had to make a sharp turn and adjust their business model, we just had a couple of tweaks to what we were already doing. And I think getting off to a head start the way we have with the combined approach between supply chain and corporate development. And we get together and we meet weekly to talk about opportunities that are out there. That's where the Lithium Americas deal was born where the POSCO joint venture was born, and you look across the board at what we've been doing. We're already secured with everything we need through 2025. We're spending our time building a lead for 2026, 2030 and even beyond and trying to look at it from a portfolio standpoint when you're looking at the battery raw materials because we want mining companies, we want processors to be successful in this space, and we can bring the volume to help grow projects and help get projects launched across the board. And I think what you've seen is -- as a willingness to deploy capital. We've got to get a return on that capital, whether it comes in the form of discounted commodities or cash flow. We can be really creative across the board. And I think we've got a lot of exciting things that we continue to work on. As you can imagine, there are a lot of people that come to us based on how open we've been in terms of capital. And I think it's important that maybe not all of these things work. We're certainly taking some bets. But assuming that we get a really good success rate, I think we're going to be in a really good leadership position, not just to get the material but to get the IRA compliant material, which is obviously a much, much smaller basis than when you see global commodities, and that's what we've been focused on. So I think we're in good shape. There's no doubt that whether you're looking at the production credits or you're looking at the consumer credits that this is a big boost to help build infrastructure. It's creating jobs in the U.S. and in North America. And we're investing heavily alongside it. to help accelerate or expedite the transformation where we can.
John Murphy
analystAnd when you think about some of the challenges, and I'm not sure you can comment on this. So I mean, this is -- I mean, if you think about sort of the view that mansion has at this commercial vehicle loophole through a leasing entity really opens the door from a lot of foreign vehicles and foreign batteries coming into the U.S. market. Obviously, that runs counter apparently to the intention of the build at least the way that we interpret and I think he interpreted it. I think probably the way that most would have interpreted originally, do you have a view on that getting shut down or changed over time? Or is that something through GM Financial, you can leverage your -- in the short run, to bridge the gap where you might have some differences in the strategy that you'll meet the IRA compliant by 2025 plus?
Paul Jacobson
executiveYes, I mean we're focused on being as compliant as we can in terms of meeting all of the requirements in there. And I think it's -- that's very consistent with the intent of, I think, what Congress was looking for, which was to stimulate a lot of onshore job production, a lot of industrial growth across the board, and that's what we're really focused on. I think there are applications where the leasing credit or the commercial credit are important. I think when you look at drop and you look at our fleet solutions on the light-duty pickups, the Silverado and the Sierra. There's opportunities there for businesses to help lower their footprint as well, which I think is very consistent with it. So I think we're going to continue to work within the law and try to maximize the benefits to us.
John Murphy
analystGot it. And then on the pickup truck side, which is obviously incredibly important to profitability. As you're seeing the Silverado and Sierra roll out -- electric Silverado and Sierra, but then we're also seeing some -- maybe some wackier design comps that's coming out in the "pickup truck segment. How do you see that shaping up over time? I mean do you see something where the Silverado and Sierra Electric are sort of augments your existing volumes? Or do they cannibalize your existing volumes as you see some of these designs maybe like a cyber truck, are they really sort of side stories and essentially a different segment and don't really compete generally what you're going after in the traditional pickup truck segment?
Paul Jacobson
executiveWell, I think you can discount the competitive nature of Tesla at your own peril. So I won't speculate on what they're going to do, but they've done obviously a really, really good job. And I think that's really important. I think when you look at the early returns and while not a direct comparable to your question, but the Cadillac, LYRIQ and the Hummer EV, the orders that we've seen and as we talked about at Investor Day, A lot of people that are new to General Motors that are new to the brands, a lot of penetration on the coast where we've underpenetrated in the past. So this thesis that EVs at least in the short to medium term are accretive to share I actually think is holding up in the order data as well. I mean, ultimately, over time, we've got to make sure that the business is able to pivot to keeping that market share and keeping that loyalty with customers. the industry pivots to EVs. So I feel really good about where our products are in terms of their capabilities, the range and the performance characteristics. And I think we're going to have a really, really good sort of baseline lead with the vehicles we've got as well as the built-in share and loyalty that we already have from customers. So I think this is probably a net good guy for us and a net positive in terms of being able to pick up. Sorry, forgive the pun, pick up share in pickups to people who may not have historically looked at them because of the GHG footprints.
John Murphy
analystDoug, I think you had a question?
Douglas Karson
analystMaybe the kind of the EV discussion could bring us a little bit to capital allocation. Your credit investors, you certainly look at the amount of money that's going to be required to be as competitive as you've been in EV is substantial. I think you've come out and said that between $11 billion and $13 billion is the right kind of CapEx number, I think, through 2025. If you could just give us a big picture, have you set a number of how much you're going to spend in EV yet? And of the CapEx number of $11 million to $13 million, can you kind of show us what mix is EV versus ICE?
Paul Jacobson
executiveYes. So right now, we're running -- about 75% of that investment is EV related. There's still some program capital associated with new ICE refreshes, mid-cycles, et cetera. that we're still putting. And we think it's important because not everybody is going to want to transition to EVs at the same pace. And I think we want to be there for our customers across the board. So that's why we've got this transition through 2035. And that's going to require some refresh. But right now, the preponderance of the capital, about 75% of it is going to infrastructure and EV programs across the board. So -- and I think the good news is we've accelerated that over the last couple of years. So I think the question about are we serious about this? I think you go through two periods of really, really heightened uncertainty with the chip issues coming out of COVID, et cetera. And during that time, we were able to lean in not once but twice in terms of accelerating the volumes to our current goal of 1 million vehicles in North America by 2025. And we're still in a position based on the performance of the business. And I think it goes back to the earlier question, John, about margins and why this is so important to us is because we're self-funding this journey. So the balance sheet is in a really, really good spot. And I think that's an asset and that's a resource for us. When you look at where the pension sits, where you look at where the debt sits on the performance of the business. that should we need to lean in or should we need to maintain this trajectory if we see a dip. I feel good about being able to utilize that balance sheet if we need it to bridge the gaps to make sure we're keeping a smooth transition because what we don't want to do in this journey is we don't want to stop start, right? That's where you lose momentum. That's where you add frictional costs, and that's where it becomes really, really difficult to make that consistent story. So leaning on that strong balance sheet is important.
Douglas Karson
analystI mean we're talking earlier that gross leverage is a little bit less than 1 turn now, which in my career is the lowest it's ever been. In 25 years, I've been looking -- I think bondholders are comfortable with the leverage going up if you're making the right investment in EV because they know that's the future and having that balance sheet in such great shape is really an asset to help you kind of get to the next evolution of EV. So I think the balance sheet makes sense.
Paul Jacobson
executiveWell, and Rocky and the team have done a great job on the balance sheet as well as the GMF team with their managing the issuances. They've had the good fortune of good timing. The green bond we did last year was really successful, and I think represents a good step in terms of opening up the markets to people that want to participate in this.
John Murphy
analystRight. And you had a little left in the rating at Moody's, which is nice to see. Last question, I'll turn it back over to John. The cash balance, I think, is about $24 billion or so through what could potentially be a recession in the next year or so, what's the right level of cash that you feel comfortable with, given the flexibility?
Paul Jacobson
executiveYes. So we came into 2023, carrying a little bit more cash than we typically do. I think that provides us a really good, stable baseline if we see things tighten in the short run. We haven't seen that. I think that allows us to manage and balance capital spend. And and be aggressive with it for the right investments across the board. We historically have probably operated with about $18 billion I think we want to be strategic. We want to have cash that's flexible for us. So I think we'll probably trend in the low to mid-20s for a little while as we go through this transition because it's so important to keep that continuity going on.
John Murphy
analystGreat. Maybe if we can queue up for questions in the audience. I'll ask one last one here. When you think about Cruise, BrightDrop and everything else you're working on, these are sort of new adjacent businesses that will have value at some point over time. But the market is really just basically ascribing 0 to them. And maybe even negative depending on how you look at sort of some of the parts. How does that change your strategy about how you think about them, how you allocate capital to them, and really, why do you think everybody is getting this so wrong? I mean, I think you're -- in your Investor Day, you've outlined a great 2030 outlook. You've talked about the margin potential and creeping up over time, largely because of more software and services and these new businesses. What do you think people are just not getting? Or they're just ignoring it for the moment? I mean...
Paul Jacobson
executiveYes. Look, I think there's a lot written about crews, but I think anybody who's had an opportunity, and I see some faces in here that have had an opportunity to ride in cruise. I think a lot of people speculate that, that's 10 years out in the future. It's actually not even in the future, it's today. Cruise is charging for rides in San Francisco. Cruise has expanded to Austin and to Phoenix. And what we're doing is really proving out that model that, number one, the technology is relatively easy to expand, and you see that. We got Phoenix and Austin up and running in 90 days. And then the second is, okay, let's prove out the revenue model. So we've got that. We're expanding the footprint where we can generate revenue in San Francisco. And then the operational side of how do you expand it? And how does the operational side come in. And we've got a real asset in Gil West, who is the Chief Operating Officer over there at Cruise. He was the former COO at Delta. We worked together, and he was responsible for ensuring that 200 million customers a year had a consistent good experience with reliability, cleanliness, on-time performance, et cetera. So he's the right guy to scale up that operation. He's doing a really good job with that across the board. I think a lot of companies, especially when you look at sort of the last iteration of the markets prior to interest rates going up. A lot of companies got the benefit of the doubt. What they said got garnered heavy investment even if it actually didn't come into fruition. I'm not complaining. I just think we have a different lot. Ours is more of a show-me story. We have to prove it out. We're doing that. And I think we look at the stock price as a lot of incentive for us, a lot of motivation for us to prove some of the skeptics wrong. I won't miss the opportunity to say what I usually say in these forums, which today, you can buy a share of General Motors at a discount and get an 0.8 of a share of Cruise for free. So at the end of the day, there is a lot of opportunity built in there when you think about BrightDrop, when you think about Cruise, when you think about the things that are coming out, as we get further down the road, but we've got to continue to prove it. And I think the team, especially out in San Francisco around Cruise is executing really well.
John Murphy
analystOkay. Do you have any questions in the audience?
Unknown Attendee
attendeeJust a follow-up on structural investment. We talked about sort of $800 million, now $1 billion of cost out that's being absorbed by structural investment increases this year. When do you reach sort of the peak structural investment and you can start taking down that ICE capacity as a substitute for increasing EV capacity. Is that within the mid-decade time line beyond the mid-decade time line? That will be great.
Paul Jacobson
executiveYou're talking about structural expense and not structural capital. Yes. So sorry if I wasn't clear, the structural expense kind of built up after that $4.5 billion was taken out. So we kind of see this at the peak. What we've talked about the $2 billion is that we'll take that out of the run rate coming at the end of 2024, and we'll just have a $2 billion reduction. So this isn't being replaced at this point. This is coming down off the peak.
John Murphy
analystJim? I have a question back here.
Unknown Attendee
attendeeJust a question, I guess, as you build out your EVs and you're getting a lot more experience kind of building and producing them, sourcing them componentry and stuff. How do you think about sort of the different components that go on that? Are you -- have you kind of evolved your thinking in terms of what might be strategically important for GM to control versus what might be more suitable than maybe outsourcing to the supplier base?
Paul Jacobson
executiveYes, it's a great question. So I think there's 2 elements of control that I think about. One is just controlling your destiny, right? So as the chip shortage taught us, and I think taught many others, going further up the supply chain vertically is critically important when there are things that might be in shortage in the future. So we've done a lot of that with chipmakers already. We've talked about the Global Foundries deal where we reduced the number of chip families by 95%. But did the deal with Global Foundries, so that we can allocate our chips through the structure and not worry about having to be allocated across somebody who has multiple customers. You're processing that for us. across the board. And I think the same is true in a lot of EV raw materials. So that's one element. I think the second element and this probably gets more to software, in particular, is where can you make unique brands improvements? And where do you need to control the brand? So whether that's around data around interfaces, et cetera, making sure that we've got that opportunity and it doesn't become commoditized in the vehicle.
John Murphy
analystJim?
Unknown Analyst
analystPaul, good to see you again. I want to go back to this issue of your assessment of the industry's production capacity for North America. You've been converting facilities reusing, you're not really trying to add more capacity for North America, but it's not clear to me when you add up Tesla, $2 million in, wants to grow 50% a year. And some of your other legacy peers who appear to be adding new brick-and-mortar on the EV side, I'm thinking about '24 or '25 and where you think some of those price mix dynamics might move. You've been very clear on I think you're right in your assessment. And again, kudos to you for being capital efficient. But I'm looking at 2024, is mix alone even GM, I think the GMC Yukon, 57,000 entry to 95,000 for Denali fully loaded, huge room to move on price mix. And I see Stellantis kind of misjudging the market a bit. So just kind of walking through your -- I know '24, '25 is not in your horizon, but I think about the industry competitive dynamics. And if that's something that gives you some pause. And you're aggressively taking cost out. So I think the answer is it does give you some pause about the competitive landscape. Just want to kind of get your thoughts on that. Maybe I'm speculating too much on where transaction prices could move. But couple of years ago, 47,000 today, it's a lot of room there.
Paul Jacobson
executiveYes. So I'm not going to speculate on industry pricing and nor can I comment on any of the competitors. What I can tell you over the last few years, we've had the advantage of -- we had a lot of slack capacity that was underutilized in the system, and that allowed us to be able to convert to EV without impacting the ICE production. That gets more challenging for us too in the future as you ultimately think about how do we transition to 2035. So we have a pretty intricate view that probably will change 1,000 times between now and then, how do we phase out and how do we restructure and retool the plants to convert them from ICE to EV across the board. I think the interesting thing about EV pricing is, I think, let's set Tesla aside for a second, everybody else is in the same boat. And it isn't that we can't compete with Tesla today. It's we're behind. Tesla wasn't -- Tesla today wasn't Tesla 10 years ago across the board. And I think that growth curve in terms of knowledge base, margin improvement, et cetera, can be faster for everybody else, having learned some of the things going forward, going into a bit of a more mature market. But the reality is, when you look at raw materials. And when you look at EV scaling up and all the automakers, I think everybody is in the same boat which is it's really difficult to generate EBIT in the short run across the board, where I think that provides a little bit more stability in pricing because at the end of the day, you can want to compete in to your heart's desire. If you can't do it cost effectively, price isn't going to save you, right? This isn't going to be a case of I'm going to go win a bunch of market share by slashing prices and losing my shirt and then I'll build it up because the industry is too big. This is still very much a scale business. So I think that probably puts a little bit more pricing discipline than you've seen historically. Because everybody needs that in order to just get the baseline profitability of the vehicles as the industry scales. So I think this is a longer-term problem even than that 25%. Now don't get me wrong. I think it's going to be really competitive out there. And I think you're going to compete a lot on features. I think you'll compete on price somewhat across the board. But I think we've been relatively calm about our pricing in the midst of a lot of changes in the short run because we think we're priced right, especially considering the demand that and the orders and the reservations that have built up for us going forward. So we're going to continue to look at it. But certainly, the consumers responded really well to our pricing.
John Murphy
analystGreat. With that, we are out of time. Paul, thank you so much for joining us. We really appreciate it. Really appreciate the update.
Douglas Karson
analystGreat job.
John Murphy
analystThank you.
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