General Motors Company (GM) Earnings Call Transcript & Summary
August 8, 2024
Earnings Call Speaker Segments
Ryan Brinkman
analystOkay. Once again, I'm Ryan Brinkman, the automotive equity research analyst here at JPMorgan. Thanks for joining us for our next session. A highlight for me, General Motors. Very happy to have with us Paul Jacobson, their Executive Vice President and Chief Financial Officer. I'm going to turn it over to Paul for some opening remarks and then we'll engage in a discussion. Paul?
Paul Jacobson
executiveWell, thanks, Ryan and thank you all for coming and for those listening on the webcast. We're about, let's say, about 3 weeks removed from earnings and I'm here to say, all is well. It's okay. I know there's a lot of turmoil in the marketplace right now. But as we've said in many of our calls pretty consistently, we are heads down and we're continuing to sell great products to our customers who are continuing to demand those products. So as we wrapped up July month and as we intimated on our June quarter earnings call, July was very stable for us. We saw ATP is down a little bit. I would say that's likely, mostly driven by mix. As you know, we launched earlier this year our new versions of our smaller SUVs. We've just launched our midsize SUVs. We have the next update of the full-size SUVs coming very, very soon. So we've seen a little bit of mix pressure but we continue to see all our vehicles performing well. In fact, in the midst of relatively stable pricing, we were able to pick up another 80 basis points of share during the month. So while much is made about the industry pricing dynamics, et cetera, I think we've maintained a very consistent approach that is really centered around our customers and our really stunning portfolio. I don't think I'm qualified with enough history to say that it's the best ever in GM's history but it's certainly the best comprehensive portfolio we've had in a long, long time. So vehicle sales continue to perform well. The customer continues to do strong. We've got our GM Financial partners here with us today and their business continues to perform well as well. So much more of the same. We haven't seen any of that deep discounting impacting us in the July month. And here we are now 7 completed days in August. And I guess I'll go ahead and say that August is off to a pretty good start as well. So a lot more of the same. We'll talk about it today but we're continuing to see momentum in the EV space. We've set a record in July month with our Ultium products coming out. And we continue to get momentum. I think despite the fact that we're suffering from some awareness challenges, which our marketing team, as we highlighted on the call, is really focused on building that awareness and getting our vehicles out to dealers so that customers can see them. But so far, 54% of our EV purchasers are new to General Motors. And that's an important statistic that we watch because our premise has been and remains that we can actually grow share in EVs and ICE at the same time. And that's why you've seen a pretty strong CAGR on the revenue line for the last 3 years, double-digit revenue growth from the company, while we've been able to maintain that strong margins. I know many were concerned about margins taking a big dip through this EV transition but we're very, very focused on margin execution and continuing to perform well. And of course, lastly, I'll just conclude by saying the free cash flow story remains really strong. We had an incredible second quarter and we're continuing to pour that back into share repurchases at these levels. Note that we're not by any means starving the business. We still believe $10.5 billion to $11.5 billion of capital investment in the business that's in product programs. It's in factories. It's in covering the transition to EVs. And it's a very sustainable level that we feel comfortable with that we can implement effectively and that we can afford even if we face a downturn based on the strength of our operating cash generation. So lots to like. I know there's a lot of cyclical concerns, a lot of peak pricing concerns, et cetera. We've seen those for the better part of the last 2.5 years. And our focus and the team's focus is really on continued execution with the portfolio we have. So we really appreciate you all joining and listening. And Ryan, I'll turn it back over to you.
Ryan Brinkman
analystGreat. Thanks, Paul, for those opening remarks, including the color on 2Q pricing so far. Really my first couple of questions are going to be on pricing. I thought to ask first on the trend for the overall industry. I'll ask in a moment, GM pricing versus the industry, some good news there. But maybe just starting first with the industry as a whole. What do you think accounts for that greater than expected resiliency in industry pricing that you mentioned, the concerns have been there but the softening hasn't been like we'd thought despite the headwinds from higher interest rates and from inventories now essentially having recovered to the levels that they were at prior to the chip shortage. And where do you think that they're going to head next? You did give some indication for the full year for GM but what about for the industry, including over the longer term?
Paul Jacobson
executiveWell, I think everybody is unique in the industry and I think we see a lot of divergence across strategies. Some are sitting on higher inventory levels and have seen discounting. Some of that quality issues that have led to sort of model year transformations. But I think if you look at our track record through it, we've actually performed quite consistently through it. I think one of the great things that our team has learned is that by meeting the customer where they are, by -- we're producing vehicles that the customer demands, we're actually, be able to maintain more stability in our pricing, which, that consistency, I think, has value to it as well. And we've been able to keep our head down and execute. So that was true at the beginning of the year. It was true through the second quarter and we expect it to continue to be true for the rest of this year. People are going to do what people are going to do but we're just focused on executing our portfolio.
Ryan Brinkman
analystAnd so the follow-up really is on that divergence that you called it. You've outperformed. Your incentive spending has been consistently less than the industry. You highlighted on the 2Q call that the gap grew in the most recent quarter. Doesn't appear like you traded sales for profits because your retail share was actually up, right? So just wanted to check on what is allowing for the performance. You talked at the beginning -- which you called fantastic portfolio or amazing portfolio, I forgot what you called it but now I just want to check, though, that it doesn't maybe relate to some cyclical factors. For example, picking up share in pickup trucks when Ford has got 1 hand tied behind its back with a changeover or maybe some -- the launches that you're doing, maturing on the ramp-up. Is it really -- is it the competitiveness of the product, do you think? Is it the go-to-market strategy? Or did you target certain areas of the market that you anticipated would do better, like with the Trax and more affordable vehicles. What do you think is accounting for it?
Paul Jacobson
executiveWell, I think we've got a very well-orchestrated sort of cycle of refreshes that are occurring. And as I mentioned in my opening remarks, we did the small SUVs. We've got the midsize with the Traverse and the Acadia that are just getting out now and doing quite well in the early months. And we'll be rolling forward the next update in the full-size SUV. So portfolio, I think, has not only kept up. I think it's exceeded the performance of many of our competitors. And we're incredibly proud about that and that's why we keep our focus on the customer. The other thing, I think, is we -- through these periods of volatility, we've talked about executing very well on our go-to-market strategy. And in the second quarter or in the month of July, our gap to industry on [indiscernible] spend actually gained to 200 basis points better than industry average. So not only has it been consistent, we've been doing it while we've been gaining share. So I know historically in this industry and I came from another very cyclical industry, historically, we didn't talk about share gains because it was a bad word because it usually came at the expense of pricing. And as everybody is scrambling for that share on the marginal dollar, a lot of discounting happens. We've been able to pick up share while maintaining more consistency in pricing at lower discounts and in many cases, higher ATPs. And you can't do that without quality. So in order to break out of a lot of that cyclical construct, we've got to stop treating ourselves as a commodity, which means at the end of the day, we're just pricing to drive volume. At the end of the day, we've got to make sure that we're pricing for margin and executing for margin. And you can't grow a company by cutting costs. You can only grow by making sure that you create products that the customer wants and that you're able to grow the top line. And we've seen that both through not only the pricing we get for our products but also share gains. And that's what I'm incredibly proud of the team for executing and one that's a mindset that actually allows us because of the outperformance that we see financially to invest more into those products in the future. And that's a cycle that repeats and builds upon itself.
Ryan Brinkman
analystI'd love to continue to ask softball questions about the parts of the business that are doing great but maybe moving next to China, which is a region where GM has struggled to make money recently after an early period of really truly tremendous success. Since entering the market in 1997, GM was able to grow its market share almost every year until it peaked in 2017 at 15%, which, along with the booming market, allowed for sales to rise every year for 20 years from nothing to 4.0 million. And since then, obviously, your share of the market has fallen every year since it peaked recently to just about 7%. So such that -- with the market being about flat, the math on that is your sales are down by half. Haven't taken out any capacity so far as I'm aware, I mean, some shifts or something. But maybe start by walking us through some of the factors which have led to the lower share. Some of the factors, I imagine, are outside your control like the rising competitiveness of the domestic Chinese automakers, all of the equity capital that's been poured into the start-ups over there. I'm wondering, however, if maybe there were some things within your control that maybe you just got wrong. And so it can now be fixed, the good news, such as misjudging, changing powertrain preferences or segmentations that you didn't target or -- and maybe also talk about some of the positive -- because some people say, it's just a lot of chat. I can imagine, right? So you've got a lot of good things going on. And Dan makes money on the finance stuff. I think you own like less than 50%. But talk about what's positive in China, even as the earnings have deteriorated like, for example, I imagine you probably have the second largest number of vehicles on the road, right, after Volkswagen. And so big installed base, good brand recognition. You do have hits every now and then like the Wuling Hongguang Mini EV, right? Outsold Tesla for a bit there in 2021. Extensive sales and service operation, OnStar Finance, the Pan Asia Technical Center. What else would you highlight?
Paul Jacobson
executiveSo while I wouldn't use words like amazing and terrific when describing the China portfolio, I don't necessarily accept the notion that we're struggling to make money there. I mean I think when you look at this year, we knew going into the year that we had a pretty sizable inventory glut that we had produced there that we had to work through. And we were expecting a loss as we kind of trim production in Q1 and made sure that we've turned through that inventory. So while that is not performing the way we thought it was going to in this year, I'm not sure that I would say it's been struggling to make money. It's been a historical amazing investment when you think about the history that we have there. And what makes China work for us is it's always been very self-sustaining. It drives its own capital needs and that actually returns cash back to us. And that cash isn't what it used to be but that's okay. I think what we've been pretty clear about is, I think China can be a good asset for us and remains a good asset for us. It needs some restructuring work to get done, to be able to compete in the marketplace where we see much more customer orientation towards new energy vehicles as well as relatively recent preferencing to Chinese brands. So we've got to remain competitive. And that means that we've got to take a look at the business with our partner to ensure that we can restore it to profitability and that we can restore it to self-sustaining cash flow going forward. And in that vein, I think it can be really good for us. Our partners at SGMW, they're doing a great job, as you mentioned, with the Hongguang Mini EV. And they've got more vehicles coming to market to capitalize on that. But they're also a really good asset for us in the export market from China as well. So I think there are a lot of reasons that China is beneficial to us. But as far as the partnership there and we've been very vocal that we're in conversations with SAIC. And out of respect for that long partnership that we have, I won't go into the details on that other than to say both teams are committed to do what needs to be done to make sure that we're driving profitability and self-sustaining capital generation in the entity.
Ryan Brinkman
analystAnd even as the profitability had fallen off there in recent years, you continued to receive dividends and implying that the business is self-funding. You don't consolidate the balance sheet there. I think on a onetime basis, there were some SEC technicality having to do with whether you have control. And you did release the balance sheet one time, I think it was at the end of 2016. And it showed that there was no debt and there was cash. I just want to check in if they were to need capital to engage in restructuring activities that, that would be able to be raised locally. And if you're able to confirm that there is no debt on that operation today or...
Paul Jacobson
executiveYes. I mean at the end of the day, we're committed to maintaining cash stability there in a point where it's self-sustaining. That means not needing any capital from outside to continue with its vehicle programs and to continue to return cash to the parent. So that's what we're committed to do and we'll have more to come as we work through our partner on that but we're committed to doing it urgently.
Ryan Brinkman
analystGreat. Let's talk about EVs. Historically, you've been supply limited with regard to the Ultium cells. Maybe talk about the progress that you have made there recently. And what gives you the confidence you can ramp from 75,000 Ultium wholesales in the first half of the year to the new sort of implied range on the downside of 125,000, still a pretty healthy ramp at the low end. And then as much as you've been supply constrained to date and so you haven't really worried about the demand side, of course, there has been a reset of demand expectations. And you've acknowledged that by like pushing out the EV truck capacity expansion at Orion, for example, a couple of times. But what do you think is driving that EV demand expectations reset? Talk about the ways that GM is acting. And when is it that you might go from, say, supply limited on Ultium to we got to think about being maybe demand limited.
Paul Jacobson
executiveWell, I mean, I think if you follow the comments that we've said, we've been very clear that we're going to be guided by the consumer. And so while we had some challenges last year in module capacity and getting that up and running, I believe we're at a point right now where we are relatively unconstrained on EV production versus where the market is. And so we started the year with the expectation that we would produce 200,000 to 300,000 EVs this year. We are well on track to be able to do that. During the last call, we talked about producing 200,000 to 250,000. And that was nothing more than a decision based on the fact that as we went into the year, most analysts were projecting 10% EV penetration. We've been hovering around 7%. Maybe we get an uptick to 8% and there are still some people that think we'll be at 10% by the end of the year. It certainly hasn't grown quite the way it had in years past. So we've been able to temper that production schedule and be able to manage it. The asset that we have right now is for the first time really since we've seen the significant growth in EVs, I think we're in a position where we are actually ahead in our capacity. That's a very favorable position to be in and very consistent with the comments that I've made in the past, which is, I don't want to be scrambling to plow a lot of capital into the business to catch up to demand that might not be in there in the future. We've been able to catch up. We've been doing that in a systematic way. But I'm not sure anybody really thought that there was going to be a linear progression from today to 2035 or whenever the industry goes to all EV. There are going to be ebbs and flows and we see that. Clearly, there was a wave of early adopters that really wanted EVs. And a competitor met that demand and did it incredibly well. Many of those customers bought their vehicles 4 or 5 years ago and now they have a different decision set as they're looking for their next vehicle. It's no longer guarded by one clearly market leader without a lot of choice in the marketplace. Now depending on what category you're in, you might have 20 or 30 choices to pick from. So we think and we've seen it, as evidenced by the fact that 54% of our EV buyers to date are new to General Motors that we can go in and convert some of those early adopters, while we're also seeing EV demand continue to grow even slowly. And that's the source of some of the share gains that we've seen going forward. So we're now saying that we can do 200,000 to 250,000. We can produce that many. I'm not worried at all about the ability to produce that many but we've got to make sure that we watch that. So we have seen an uptick in EV inventories and I'm sure that's probably one of the questions that you'll ask is about inventory. And we've seen inventory grow by about 40,000 units. And I know that makes for a good headline number in terms of watching inventories grow. But if you break that down, that's about 12 vehicles per dealership. And when you think about the number of models that we have, some of those models might have 2 at a dealership. This is not like selling ICE vehicles where I might buy -- I might be buying my third or fourth Tahoe or Escalade. I know what that vehicle is. I'm really comfortable with it. I know what the features are. I can buy one without even looking at it because I'm so comfortable with that product. If I'm going to switch from ICE to EV, I need to go to a dealership. I need to learn about it. I need to study. I need to see it. I need to drive it. I need to charge it. I need to look at all these different things and experience, which means you got to have them at dealerships. And I think if there's one thing over the last couple of years that I would go back and change is, we spent a lot of money creating a lot of demand and a lot of buzz for our products before they made it to dealers. And that created a lot of frustrations for our customers. And now that we have the vehicles out there, we got to get that awareness and that momentum back. But part of that is having vehicles at dealerships. So we're going to be balanced, much the same way that we've said and honestly remained disciplined with our ICE inventory strategy in that 50- to 60-day range. We've popped a little bit up over the summer. We're at 63 days in ICE at the end of July. It doesn't bother me a bit in terms of how we're thinking about it. And I think about the step function change from where we were just 5 years ago in the way we managed inventory to the way we're managing it today, there's clear strides and gains that are leading to better free cash flow generation and better margin performance across the board.
Ryan Brinkman
analystThere's been such an expectations reset with regard to EV penetration over the near term that I find it hard to believe that the consumer has truly changed his or her mind about how they feel about EVs to that extent. And I wonder, I'd be curious your thoughts to, the extent to which maybe what we're seeing is just we were wrong about what the consumer was all along going to do. I wonder if maybe analysts, investors, maybe even other automakers could have received some false signals about EV demand by looking at what Tesla did in 2022 after the Russian invasion of Ukraine, nickel and aluminum were raising, they raised the -- the price of the Model 3 from $36,000 to $46,000 in the U.S. And despite that, they sold like 40% more vehicles in the back half of '22 than the first half. And that was not a function of demand but of the fact that they were opening new factories in Berlin and Austin. They weren't capacity constrained. And that was an unsustainable level of pricing and sales for them accomplished via the whittling down of a backlog, which they weren't updating us on, right? So maybe other automakers are looking at that saying, well, imagine how many Marquis I can sell at such and such a price or how many LYRIQs, for example. Just curious if you think maybe there was an international exuberance there, even if we are correct about the long term in terms of what the near-term demand was likely to be.
Paul Jacobson
executiveI don't think I'd ever be so bold as to say that the Wall Street analysts could be wrong or maybe misinterpret data from that standpoint. But look, I think there clearly are advantages to consumers for EVs but the consumers have to want them. And that's going to take time to win people over It's going to take investment in the charging infrastructure. And you look at the investments that we've made, we're side-by-side with our customers. But we've got to be ready and we've got to meet the customers' needs across the board. So we've been focused on that. I've never believed that, to be honest, that Tesla was going to be the be all, end all strategy for EVs. And many investors in this room and listening on the webcast have said, "Well, why don't you pursue the Tesla strategy?" Well, I don't think that's right for us because we've been successful for 100 years producing vehicles across price points, across multiple brands. It's not like the customer is going to suddenly change the way they've been buying cars for 100 years. Yes, there are things that we can do to improve. There are things that we can learn. Of course, there are lessons that we can learn from that type of success that we've seen but it doesn't mean that the right answer for today is the right answer for tomorrow, is the right answer for 10 years from now. And I think many of the questions that we get are really short-term oriented. And I wish I could pivot the business on a dime to go 100% EVs and then go back to 100% ICE in a 13-month period. We just don't do that and we'd destroy a lot of capital doing that. So as I often tell my children, the right answer is somewhere in between those extremes. And that's the way we're focused on it. So we're not running the business for next quarter or even next year. We're running the business for the next decade and the next generation to make sure that we guide through this transformation with the customer in mind, first and foremost and then margin and cash flow performance through that cycle. And some quarters are going to be better than others. But I think the consistency that we're maintaining, I think, shows that focus on that, that even when we see this and even in your question, you mentioned the word reset of customer expectations. There's no reset. There's a slowing trend. And by the way, most of that trend has been driven by fleet. And we know what's going on and what has been going on in the rental space. So there's no surprise there that fleet took a little bit of a shock from going all in to maybe we should hit the pause button. The consumer has been much more consistent about that and we've tried to be consistent in our approach. And we're going to continue to do that because, honestly, it's an execution level that notwithstanding some of the production challenges that we've overcome financially speaking, I think we're doing quite well through it.
Ryan Brinkman
analystInteresting. Maybe switching gears to Cruise. It would be great to get an update there, including -- I'd be interested to learn what are the conversations with regulators like now, including how that might impact the path to commercialization? And then with Cruise testers recently returning to the road in Houston and Dallas, Phoenix, what does that imply about the spending messaging that you gave last -- around the business update call announcing the ASR? Should this go back up again, back towards the $3 billion from $2 billion? How long does that take? What does that look like? And then maybe you could also clarify some of the potential misunderstanding around the decision to not continue with the development of the Origin but instead to focus on the Bolt. On your earnings call, the impression that I got was that you saw a risk that the -- or a likelihood even that the underlying autonomous driving technology was progressing at a faster rate than the regulatory approvals might come in for a vehicle without controls such as steering wheel, a brake pedal, et cetera. And so the move was actually motivated by real confidence in the underlying core tech although it was later insinuated by another automaker that same day that, that wasn't the case, that the Origin was being abandoned because of a fault in your core tech. What's your take?
Paul Jacobson
executiveI'd heard that as well. And I can assure you, having ridden in an Origin that they work and they work great. The issue with the decision to sort of shelve the Origin is really one borne out of how do you derisk the strategy of implementation. And as we've said from day 1, with the Origin, there were regulatory hurdles that we had to get across. And as we look at the landscape and we look at the environment, both politically and regulatorily, we thought that was going to be a big challenge. So what we want to do is, make sure that as we continue to improve the technology and we have been doing that and raising the bar on ourselves for our own safety standards and not using a human driver but using a role model driver for our own safety purposes. We see an opportunity to scale. And then remember, the other benefit of the Origin was it was going to be a significant driver of lower cost. Well, at the time we designed that, we were working on the old generation Bolt. We didn't have a next-generation Bolt even planned. It wasn't part of the portfolio. So as we redesigned that Bolt and we're going to introduce it with Ultium and LFP technology and bring that in. And we've said, make it significantly better profitable performance than the prior generation Bolt. There are many of those cost savings that we can get with the new model Bolt that didn't exist. So as we think about it from a risk portfolio standpoint, we actually think this is a faster, cheaper way to execute the Cruise strategy than where we were before.
Ryan Brinkman
analystGreat. Maybe switching gears next to GM Financial, which I think it's safe to say has been a real source of strength for the company. This is a business which pre-pandemic was earning $2 billion a year. And while that exploded cyclically higher alongside used vehicle prices during the chip shortage, even today, without any benefit from the lease residual gains that helped in '21 and '22, continues to earn roughly $3 billion, so 50% more than before the pandemic. And this performance contrasts with some of its closest peers, which also saw earnings surge with used vehicle prices but today, earn no more or even less than they did before the pandemic such as in the case of Ford Credit, for example, seeming to imply a more structural driver to GMF's higher profits. Is that the case? What are those drivers? And are you maybe now more engaged in more lines of business? Have you structurally taking share from Ally? What is it that causes GMF to be so much more profitable now? And then how would you rate the sustainability of these drivers? And what do you think GMF's maybe new normalized earnings power is?
Paul Jacobson
executiveI see you've reverted back to the softball question. So thank you for that. I would just say 2 words, Dan Berce and that's not just because he's sitting here in front of me but the leadership team that we have at GMF is, is I believe, the best in the business. And they've proven that consistently. And I don't think it's seemingly outperforming. I think it is outperforming and that's been a big asset for us. And not just financially because the reasons you have a captive financier because you can serve the customers in a much deeper way that leads to tremendous loyalty. And when you look at their customer satisfaction scores across their portfolio, not just with the retail customers but also with the dealer network and the floor plan financing they do, they are the best in what they do and that's evident in the NPS scores. And there's no doubt that, that translates to better sales and better revenue performance for us as well. So that integrated approach, I think, is one that works really well and they do it with a very balanced portfolio. We can't serve the needs of every single one of our customers but we do the best to meet all of our customers where they are and balance that within a portfolio that we believe can perform more consistently and we've seen that. So while we're not immune from some of the normalization back to kind of pre-COVID levels, et cetera, I feel very comfortable with the portfolio that we have and the ability for them to continue to be a great asset and generate strong cash flow for the company.
Ryan Brinkman
analystAnd while it's overall very strong, just curious if there are anything under the hood that does concern you? I saw a headline that maybe auto loan delinquencies are the highest in 10 years. There is some subprime exposure. I think when you bought AmeriCredit, it was exclusively subprime. Anything that concerns you? What's the very latest with regard to the loan performance?
Paul Jacobson
executiveWell, by the very latest, you mean since 11:00, I'm not quite sure because I've been up here. But look, at the end of the day, we meet on this regularly. We're looking at statistics daily and we're looking at it weekly and we've been doing that for a couple of years through this cycle because we'd have to answer questions about affordability and monthly payments and credit performance, et cetera. And that portfolio has been remarkably balanced. So yes, we do have some subprime and we do have some super prime and really strong credits but that portfolio is really what makes the difference. And when you look across our customer base and those people who are prime borrowers for new products and new GM products, they continue to perform very well. So we expect some cyclicality in that but that doesn't mean at the end of the day that it's going to necessarily immediately translate to any retail softness across the board. We're ready for it. That's why we've perpetually been putting in this planning assumption of lower pricing. It's meant to really be a proxy for we've got to build some caution into these expectations because we're returning a lot of cash flow to shareholders. We're investing a lot of capital in the business and we're continuing to drive the business for margin performance. So we've got to be able to set up a business plan, a cost structure, et cetera, that can weather those storms and buy us time to be able to adjust the business if it's deeper. That's the way you get out of the cyclicality and the nature of what the business and many industries have been in. If you treat it like a cyclical business, the cycles will come back and get you. So we're trying to maintain that discipline. And many of you have heard me talk about our theories of capital allocation and how we do it. It's not just a question of affordability. We can afford to invest more. But to hire the people, to build the facilities, to put in the infrastructure, to deploy more capital effectively puts a strain on the margins of the business that starts to weather away some of that cushion that you have. So all of this is sort of meticulously managed for us to be able to drive consistency in the performance of the company and to buy ourselves time if we see it cycle so that we can adjust the business to maintain it in a much more consistent way than we have in the past.
Ryan Brinkman
analystVery helpful. And I'd like to get your thoughts next on the topic of vehicle affordability and the impact of higher prices on demand going forward. I'll start by observing that U.S. consumers in 2019 purchased 17.0 million vehicles at an average price of $35,000, so paying $595 billion. In 2023, they purchased 15.6 million vehicles at an average price of $45,000, paying $700 billion. So they purchased 8% fewer vehicles at 29% higher prices, spending 18% more. 18% rise is fairly in keeping with the 20% rise in CPI over that time, more in keeping with the CPI rise than the price of vehicles. One interpretation of that might be that because prices for vehicles rose more than for other competing categories of spending, given the fairly discretionary nature of the purchase that consumers just feel they cannot afford as many vehicles at this level of price. Curious what you think the path forward might look like whether, when and how the industry can return to pre-COVID levels of sales considering where the consumer is at.
Paul Jacobson
executiveWell, I mean, considering that our compounded annual growth rate on revenues is 12% over the last few years, I think we've been able to sustain the revenue and the performance of the company. We've obviously always got to be relentless and focused on reducing costs and taking costs out of the vehicle to not only help our own performance but also help to pass through the customer and give them more value for their money. And that's really what it's about. So when you look at what vehicle prices have done, we're not a commodity business. There are commodity segments and commoditized segments for sure but we're not a commodity business. And customers have shown that. They vote with their wallet. And when you look at the share gains that we've had and the pricing that we've had, I think it gives us confidence in the portfolio that we have. And we're going to continue to refresh and update for our consumers and try to meet them. And that's the way, ultimately, we're going to win in the end is by being there for our consumers. So we're not resting. We're not taking it for granted by any means. We fight every day to try to make the business more efficient and be able to pass through some of that in terms of amenities for our customers and products that we know they love. And I think that's what's going to win in the end.
Ryan Brinkman
analystOkay. And lastly, I want to ask on capital allocation. Some people would have [indiscernible] with that one but investors seem to really like what you're doing here.
Paul Jacobson
executiveI imagine they do.
Ryan Brinkman
analystWhere GM share is up 50% since announcing the $10 billion buyback last November. Your stock sometimes goes down on beat and raise quarters. But there seems to be positive reactions to each subsequent buyback announcement or increase in authorization and including the $6 billion in June. So how should investors think about the cadence of repurchases going forward? Is there an expiration on the $6 billion authorization or intention to complete it by some certain period of time? Or will the pace of buyback be governed more by the pace of free cash flow with cash staying around your targeted $18 billion in all access allocated to buyback?
Paul Jacobson
executiveSo I think it's important that I state that we subscribe to a very balanced capital allocation framework. And I think it starts first and foremost with investing in the company and investing in the products. So if we don't do that, then at the end of the day, we're just on a doom loop because we've got our vehicles fresh and we've got to maintain that investment level through the transition. So we're investing $10.5 billion to $11.5 billion in the company this year. That's at near record levels. So we're sustaining a very, very strong level of investment in the company and in our future product stream. And that's important because that's not short term in nature. That's meant to be continuous. We've got to continue that cycle. Second leg of the stool is maintain a strong balance sheet. We're very comfortable with where our balance sheet sits right now. We have really regular, very open dialogue with the rating agencies and keep them abreast of our plans and the way we're thinking about it. And as I've said before, I believe that there can be merits to taking the company's credit rating up over time. There's -- and maybe you can get it into a A rating, which I think helps the financeability of GMF. And it allows us to do more things but there's not an urgency to do that because it's not going to translate to immediate cost of capital benefits across the board. So when you look at where our valuation is, there's some investment we can make in the balance sheet but there's a lot of cash flow that can be returned back to shareholders. And when you look at our multiple and the magnitude of how undervalued the stock is against the cash flow, I mean, we're generating more than now with the recent sell off more than a 20% free cash flow yield on our stock. It's an incredible value play right now. And we think that the best way we can serve our investors is retiring shares at these levels. And you're going to continue to see us do that but only after we invest in the company the way we need to and make sure that, that balance sheet is strong.
Ryan Brinkman
analystLet's check to see if there might be any questions in the audience. I see one here, Jim Irwin, towards the front. Can you run him a microphone, please? Sorry, take a minute to get there. Webcast purposes.
Unknown Analyst
analystPaul, I wonder if you could kind of remind us, when you were laying out originally EV volumes of 500,000 kind of U.S. and eventually 1 million units, that gave you a great cover for any regulatory requirements like the California Air Resources Board, which remains in place. So at what point in the next 3 years, midterm -- right now, you're letting consumer demand dictate whether you sell 200,000 or 300,000. And maybe the Equinox is going to drive that up big time next year. But is there a certain volume, where if you don't get 400,000, 500,000, 600,000 in the coming 3 years, we see a big uptick in regulatory fines? Or what happens on that kind of 3-year horizon if the consumer is not ready to go all EVs till like 2028 or 2029? Can you kind of calibrate that for us if that's a big deal or very manageable from your standpoint?
Paul Jacobson
executiveI think it's a great question. I think it's an emerging topic and one that I think is going to continue to get a lot of questions about it because this is something that as an industry, especially as we get out over the next, I would say, 5 to 10 years, we need to be very, very focused on, in partnership with the regulatory bodies as well. I think in the short run, so I'll call it in the next 2 to 3 years, I think we've got pretty good plans. And if you look at what we've done, we've done it with a mix of EVs, a mix of ICE and mix of credit purchases, et cetera. I think there's risk in the reliance on credit purchases going forward. So it's important that we continue to lean into EVs but there becomes a clearing price for that as well because we've got to be able to do that profitably. And that's why you hear us so focused on making sure that we're getting to positive margins in our EV portfolio and why we need to do that. Once we get to positive EBIT margins, we think that there's a lot more flexibility for us to continue to manage that in a balanced way going forward. The other element of this is the PHEV, which was a -- is a little bit of a pivot from where we were but one that I think is really important from a compliance standpoint. If we don't see EV penetration trending at the levels that it needs to be for some of the stringency requirements, that gives consumers a bridge to be able to go from ICE through PHEVs, which ultimately help us a little bit more in some of the credit and some of the compliance requirements going forward. So it is something we're watching. But ultimately, it's a balance between less ICE, more EVs, credits and compliance requirements. So that's the portfolio that we're trying to work with. But right now, I would say the #1 priority for us is to get that EV portfolio to profitability. And then that gives us more room to be able to tackle it in the future.
Ryan Brinkman
analystWe could fit maybe one more question? There is one here, [indiscernible].
Unknown Analyst
analystIt's good to hear that August started well.
Paul Jacobson
executiveSeven days.
Unknown Analyst
analystSeven days, right? And regarding EVs, it's also great to hear that despite all the noise, GM is doing well in converting some of the non-early adopters and bringing them in and converting them to actually buyers. The question is about commercial vehicles. So you have a competitor across town in Detroit that keeps talking about commercial vehicles and what a bright spot it is in their P&L. So if you could provide a little bit of color on how are the commercial vehicles are doing at GM and what is your strategy to compete with that, not just vehicles but also software. And then a little bit of an offshoot from this question is, you have the BrightDrop program. It seems like you're well positioned there, ground up, purposely built EV. There's only one other competitor that I can think of that can really compete with that. And so how that -- any update on that program as well.
Paul Jacobson
executiveYes. So fleet is an interesting one, again and it varies by segment. There's a lot of different customers that qualify as fleet, et cetera. And what I would tell you is when you look at our heavy-duty vehicles, they perform really well. No doubt about it. We have actually willingly reduced some of the share in the fleet standpoint because what we're seeing is a lot of price competition. And I've always been wary of going back to the way it was where fleet was a sort of capacity outlet to be able to sell at deeply discounted prices. When we look at where the demand set is against our balanced production, there are many cases, we're actually opting away from fleet to put them into retail because we see better performance there financially and striking that balance. So fleet is an important part of the business and the GM Envolve team and what we do through our brands. They do a good job but we want to maintain balance and not become overly reliant in a highly competitive segment to be able to push more volume and drive that business for volume rather than drive that business as part of the portfolio of profitability going forward. So BrightDrop, I think, has a lot of potential for us. And what we've seen among those customers is, there was a really sort of big lean in from many of those customers probably 18, 24 months ago. That's really kind of slowed down. And honestly, I think a lot of companies are waiting to see how the election is going to turn out. But we're there trying to make sure that we're meeting them not only with the vehicles that we believe are more efficient and in many of the test cases, the drivers actually prefer driving the BrightDrop vehicles as well but also make sure that we're going to be able to partner with our customers on infrastructure. So it doesn't do any good to buy a fleet of commercial vehicles if we can't help address some of the infrastructure needs, the charging needs, et cetera. So lot of conversations ongoing with customers and more to come on the BrightDrop side.
Ryan Brinkman
analystThat is all the time we have. So please join me in thanking Paul for all the great color.
Paul Jacobson
executiveThank you all.
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