GitLab Inc. (GTLB) Earnings Call Transcript & Summary
January 14, 2025
Earnings Call Speaker Segments
Michael Cikos
analystAll right. Thank you to everyone for joining us. I'm Mike Cikos the lead analyst here covering GitLab. With me, I'm pleased to say that we have the CFO, Brian Robins. Thank you for joining us.
Brian Robbins
executiveThank you for having us.
Michael Cikos
analystAnd in the front, we also have Kelsey as well. But we'll be going through some prepared questions on my side. Again, this tends to be the best when we are actually getting inbounds from you guys just make it interactive. You guys might have questions that are way more smarter than mine. So please feel free to just launch them.
Michael Cikos
analystI think just to level set because I know we're a little bit removed, numbers are a little foggy, but coming off the October quarter, which feels like a lifetime ago, can you just give us a quick refresher on the numbers and how it played out?
Brian Robbins
executiveYes, absolutely. Before I jump in, I just want to thank everyone for being here today and your interest in GitLab. I know everyone has busy schedules. And so it's great to see a lot of familiar faces. And so super happy with how we did in Q3. We had a great quarter. We executed really well across every vector within the company. We repeated 31% year-over-year revenue growth. We did that while maintaining best-in-class non-GAAP gross margins of 91%. We also continue to get great operating leverage in the business. And so one of the things that Sid and I have been really vocal about is, number 1 objective within the company is to grow, but we'll do that responsibly. And so we added 1,000 basis points of operating margin improvement. Ultimate continues to do well. It's 48% ARR, greater than 50% of total bookings. And so overall, it was just a really, really strong quarter. We talked about a number of new logos and AI. So happy how we're coming along with AI as well. And so it was the best quarter in PubSec in the company history which was great to see that our product is really resonating in the PubSec market. So happy with execution and happy with how the team did.
Michael Cikos
analystExcellent, excellent. And then one of the things that we've gotten of that, that goal specifically, I think at some point, Sid had mentioned something about consumption pricing. And I just wanted to see if we could flesh that out while we have them.
Brian Robbins
executiveThank you for the question. This is probably the one question we got most after the call was, are you considering a change in pricing? And if so, when? And so I appreciate you bringing that up. And to clarify, there's no changing in the pricing model that was specifically related to workflow which is in conception right now. We said we get a private beta out by wintertime. And so when we have to do a workflow and that comes out, there may be a consumption component to it but there's no contemplated pricing changes right now with the model.
Michael Cikos
analystExcellent. Okay. If I just think broader market at the time, we're in the new year, would love to get a sense, how are customer conversations shaking out from a budget or a demand perspective? What are you guys hearing currently?
Brian Robbins
executiveYes, absolutely. So we because we do a number of different conferences, some are broadcasted, some aren't. We've made a policy not to do sort of mid-quarter updates on customer demand. But I will do a refresher for those who did not hear the conference call, we said that the environment remains cautious. I think that's why a lot of companies are reporting, software companies specifically reporting. However, with that said, it's very stable. And so the last 3 quarters has been what we anticipated and so it's cautious. There's not -- sales cycles aren't getting elongated, but it's really -- it's been stable out there.
Michael Cikos
analystAnd this last quarter, again, strongest quarter for the company in its history as it relates to PubSec. Has there been historically like any change in demand from federal when we go through these changes in administration now that we know that we have a Trump administration? Or was PubSec maybe even too small to really be talking about 4 or even 8 years back at this point.
Brian Robbins
executiveWhen we talk about PubSec, it's roughly about 12% of the business, so it makes up a meaningful size of the business. There's no changes in -- there was new sales related to the upcoming administration that actually drove PubSec. It was just great execution by the team. There are some exciting things. There's a new DOGE committee, I think it is, D-O-G-E. And hopefully, with sort of the savings within the government, that's really what the GitLab platform does. It takes out all the point solutions, puts it in a single source of system of record, if you will, and the payback period is really quick. And so we hope that there will be many more opportunities within the PubSec market.
Michael Cikos
analystGot it. And I mean the platform is obviously meaningfully expanded. You guys now have Dedicated, you have Duo Pro, you have Duo Enterprise. When we come back to the strength of PubSec this most recent quarter, again, is it fair to think that part of that is based on having something like Dedicated -- I'm sorry, yes, the Dedicated offering as well as the Duo offering or is this just more consistent execution and maybe that's to come still?
Brian Robbins
executiveI would say it's more consistent execution than as it relates to Dedicated. Some of our -- if you look at our top 10 customers, some of our largest customers are 3-letter agencies. And so it's really the benefit they're getting by having one platform and a single pane of glass that can do the entire software development life cycle that the government is using.
Michael Cikos
analystExcellent. From a -- I guess if I think about where we are in the world, it seems to be like it's in the easier -- it just -- it's an easier way to cross-sell or upsell your existing customer base today versus going out and acquiring new logos. Can you talk about what GitLab is doing on the new logo front? Is there a potential to actually accelerate it from where we sit today? If there is that potential, what would be a driver for that?
Brian Robbins
executiveAs a CFO, I always think there's room for acceleration and so -- and so the answer to that would be, yes. We have set a very simple commission structure for the sales team. And so when the sales team goes in and talks to customers, it's a very consultative sales approach. They're trying to understand what the customer needs are, what they're trying to solve, how they can help them. And so they aren't going in and saying, "I want to sell you Ultimate, that's our SaaS product." And so we don't set our commissions by Ultimate versus Premium. We don't set them by net expansion versus first order. We allow the team to go in and basically sell whatever thing they can sell to the customer. It can be Ultimate versus Premium. It can be Duo Enterprise, it can be Duo Pro. And one of the things I think is awesome about the GitLab model is once we land a customer, they tend to expand with us for many, many years and don't leave. So we have a gross retention rate in the mid-90s. And if you look at cohorts from 10 years ago, they're expanding at roughly the same rate as cohorts from 2 years ago. And so I can't think of many other businesses with a single product or a couple of products where you can actually continue to expand 10 years with the same customer.
Michael Cikos
analystCan you talk about that dynamic for a second. Like why -- I would think you see the value expand and then maybe by the fourth or fifth go around, you just roll it out to these. Like I guess, based on your comments, the customers are much more phased as far as how that rollout takes place then?
Brian Robbins
executiveYes. So most of our customers buy from a bottoms up. And so it's a division department, they'll buy it, they'll use GitLab. Typically, we land with the developer and then it will go to another division department, another developer, then another developer then we'll change personas to operations and then eventually will change to security. And so when we land with a customer, we're landing more and more on Ultimate but we typically would land on Premium and then we would sell a number of seats. And then when we would have a tier upgrade, then they would have to buy Ultimate, so that was another way to get more wallet share. And so we see customers continue to expand. We have Agile planning now. So people are adding new seats or Agile planning. The AI SKUs are out there. So people are buying those and so there's just the ability to continue to expand with these customers because we land relatively small.
Michael Cikos
analystExcellent. Okay. And on that point, as far as these new customers, are they -- are new logos landing larger? I would think they are just because of how much traction you're seeing with Ultimate, but just to sound check it?
Brian Robbins
executiveAbsolutely. We're -- we are a enterprise company between enterprise and PubSec, and we classify enterprises over 2,000 employees, which is sort of a higher bar than some companies. That comprises over 70% of our total business. But we are -- we really early in sort of new people adopting a platform, as you start to go up the curve, we're starting to see larger lands as a -- as we go into the customer base.
Michael Cikos
analystAnd from that perspective, is that driven by -- again, I know you're not necessarily incentivizing the sales work to go one way or another. But hey, larger organizations have deeper pockets, which might be stickier spend in this kind of environment? Or is it maybe a function of the maturity of the offering? Like what are the drivers for that move-up market or landing larger today versus where we were couple of years ago?
Brian Robbins
executiveYes. I think us and our next closest competitor are really a small percentage of the overall market. It's a $40 billion TAM and growing. And so I think the when you had a lot of first movers, you're buying for just really small segments of your company and now people are buying from more division departments. We are a bottoms-up sort of land-and-expand motion, but we do, do some top-down sales. One company that we talked about, UBS, their CIO made a press release, UBS and GitLab years back and talked about how they're actually implementing -- they implemented like 9,000 licenses in 9 months and then they're up to like 18,000 licenses in about 15 months. And so they've really taken a bunch of point solutions out, saved a lot of money, increase cycle times and so forth. Actually, several quarters ago talked about it on our earnings call, on how implementing this platform really save them a lot of money and help them with their software development.
Michael Cikos
analystIf -- so great on UBS and the expansion there. If you have seen that kind of success, is there a thought that maybe you can build out a stronger top-down selling motion to kind of supplement what you guys have? Or is that already in the works under the hood like?
Brian Robbins
executiveWell, we do both, right? When we go in, obviously, reps up quotas and they want to sell as much as they can as quickly as they can. But typically, it's a bottoms-up adoption. And that -- when you do a wall-to-wall implementation, it's a much longer procurement process. And so when you're buying for a division department, if you look at the number of users that we say we have and the number of users at Microsoft says they have, it's like 3 to 4x a number of knowledge workers in the world. And so everybody has a free GitLab account, and everybody has a GitHub account. And so most people are familiar with GitLab already. And so when someone is buying it for a division department, they were a GitLab users and maybe they switch companies and are buying it for that division apartment. And then once we get into sort of spreads throughout the organization.
Michael Cikos
analystOkay. And we spoke about the $40 billion TAM already, the fact that there's 2 platforms out there that are leading. It's you and GitHub. My question is, why haven't we seen consolidation faster in this market. There are so many point solutions out there. We're talking about these very quick paybacks and productivity gains. If someone says, "Hey, we're good. Well, we'll take a pass on GitLab." What's the pushback on that?
Brian Robbins
executiveWhen you -- let me answer the question around consolidation, then I'll talk about some of the reasons why people don't adopt. And so from a consolidation play within sort of the vertical, we've done some M&A but all of our revenue has been organic, and so we haven't acquired revenue. We have a single code base for our SaaS product, and our -- same code base for SaaS as it is for self-manage and if we actually go out and acquire a big company, we actually deprecate the code and rewrite it in our platform. And so -- but it wouldn't make sense to go out and pay a lot of money to acquire all these customers and say, "Hey, we're deprecating the code. We're no longer giving you that product, but you get the full platform." And so that's why there hasn't been a lot of company consolidation. We've actually built most of it. We will get a buy versus build to get to market quicker, but we've built most of the platform, most of the feature functionality that we had. When you're selling the product, if you're selling the product, our biggest competitor is not Microsoft, our biggest competitor, is DIY DevOps. And so it's the divisions of people that are actually with the bubble gum and bale wiring and putting together that. All those solutions with all the interfaces and so forth. And so when you're going in they're actually selling that product, you're trying to sell to the people whose job is to do all those integrations and manage it. If you have a platform, you don't need those departments to do that. And so a lot of people -- we don't clean -- our secret sauce is the fact that we have the entire software development life cycle in a single platform. It's a system of record, you can shift security left, but we don't claim to be best of breed in every single phase of the software development life cycle. But it's good enough to allow people to actually be able to work on everything at the same time to create software better, faster, cheaper, more secure. And that really is the secret ingredient, if you will, to the platform.
Michael Cikos
analystExcellent. And I know that you guys put a big focus on security compliance, putting that checkpoint thing in place throughout the process, right? I think on the most recent quarter, you're talking about the launch of advanced SaaS is now GA as well. And that was always the big pull for Ultimate. It feels like you guys are continuing to use packaging as a lever to help that up market adoption, right? We talked about like, Dedicated, you have to be an Ultimate customer; Duo, you have to be an Ultimate customer. Is that the philosophy we should think about as driving like, it's carried not stick necessarily?
Brian Robbins
executiveYou're getting into sort of a pricing and packaging question. And so when we price our products, we really look at 3 things. We look at what the benefit we're bringing to our users. What the cost to deliver is and then what's the competition out in the marketplace. And a lot of the things that you talked about, Duo Enterprise and Duo Pro, are per seat. And if you go Duo Enterprise, you have to be an Ultimate because of all the advanced security and compliance and so forth. Dedicated, you have to be on Ultimate as well because it takes a certain amount of money to set up a single-tenant SaaS, a private network. And so really, it's the number of licenses, it's the amount that they're spending with you is helped drive that Dedicated, but it's hard to put that just on Premium and say, "Hey, you can have Premium, in these things just because the Premium price point is much lower than Dedicated." I'm sorry, than Ultimate.
Michael Cikos
analystAnd with Premium, obviously, lower price tag, customers more economically sensitive. What is it you guys are seeing on that front from a new logo perspective versus internal plan experimentation, again, just given the economic sensitivity of those customers?
Brian Robbins
executiveYes. So since we don't have a commission for Premium versus Ultimate, we actually tell the reps go out and sell what you can sell when we report the numbers of the quarter, most of this is outputs, not something that we're actively managing to. And so we actually have seen Ultimate do really well since we managed to a total bookings number within a quarter or as big as we can, if you sell more Ultimate, by default you'll less Premium. And so Premium has been doing well within the enterprises where we've seen some weakness in Premium is really related to the price increase. And so we've seen some price sensitivity in the lower end of the market, lower and the mid-market in SMB. And so we've been running some promotions around that to see how price sensitive they are. And one of the things that we did is if you had fewer than a certain number of employees, you should buy a certain amount of premium licenses, and we saw trial sign-ups increased by 20%. And we saw conversions increase by 20% when we did that. And so we're still playing with that, we may actually come out with something specifically for SMB in the low end and mid market or we may continue to run some promotions.
Michael Cikos
analystExcellent. And for Duo Pro and Duo Enterprise, how has the go-to-market playbook built for those solutions? Does it require a little bit more of a sales specialist or sales overlay? Is a sales engineer getting pulled in to help architect that? Like how is that introduced to the customer in the sales process?
Brian Robbins
executiveYes. It's the same rep. And so there's not multiple -- there's not like an overlay force that's going out and selling Duo. And so we've actually worked on the enablement materials, we've trained the field. And so the same rep is used in Duo is a way to get into new accounts and also to go revisit the existing accounts. And so it's another tool in the tool bag, if you will. Just, "Hey, Mike, we have Duo Enterprise now. Would you like to try it and see what it would impact. Here are some of the customer testimonials that we have." And so it's the same rep. One of the things that we mentioned, I believe it was like 2 calls ago is, we've had to shift some of the go-to-market materials over the last couple of years and it went from being a very technical sale to a payback financial sale. Now it's a combination of both with AI in it. And so we've changed a little how we've done that. And so now on the technical side for some of these larger enterprises, we have what we call field CTOs. And so this is sort of like a very senior assay with the field CTO title. So when they go into our enterprise customers, they help talk about migration, benefit, the technical solution and so forth. And that's really helped out.
Michael Cikos
analystExcellent. And for Duo, you guys have spoken about some big customer wins there, Emirates, F5. Can you talk about, I guess, the adoption trends when that is discussed with the customer, is that typically at renewal? Or is that again, that's another opportunity for me to go to that customer and engage them even before they're up for renewal?
Brian Robbins
executiveYes. Any time our reps are going out and talking to -- 5 quarters ago, and I think I got my quarters right, about 5 quarters ago, as we prep for earnings, I'll go to our CRO and CMO and I'll say, like what new trends are you seeing out in the marketplace? No one mentioned anything about generative AI. 4 quarters ago, it was almost in every single sales conversation. And so -- and so if it doesn't come up, our reps are actually bringing it up proactively and getting people to try it. And so if you look at over the last 4 quarters, it's been super interesting. So this was the first time where I think media really led the hype cycle. Investors were trying to catch up and companies weren't even allowing it within their enterprises because there's IP concerns, there's security concerns. There's a number of different concerns. Some of those have been solved. And so then like 2 quarters ago, you would see people buy it, but they would buy just a small set of licenses, 10, 15, 20 licenses, they would test it in sort of sandbox environment, they would see what the impact was, but it was still not allowed from a policy perspective in a lot of companies. One of the things I talked about on the earnings call was when I looked at Duo and this was sort of a point of clarification I want to bring up as well. When I looked at Duo, the deals that we sold that had Duo involved in them, Duo was greater than 25% of the total ARR for those deals. And so what we're seeing now is people are buying them to match the number of licenses that they have, but they're actually rolling them out sort of in slower batches, if you will. And so it's good to see that we're seeing more adoption. We talked about that it's exceeded our internal expectations, and we -- the logos that you mentioned are great logos. And we're starting to see some bigger lanes with bigger enterprise customers that are trying out Duo Enterprise. I also think it's really important to mention Duo Enterprise is very different than Duo Pro and also Copilot. And so Duo Enterprise is basically injecting AI throughout the entire software development life cycle. So a lot of the -- a lot of what you hear about there with generative AI is just meant for coding and it's code assistance, and that's really what Copilot does. And we put out a DevSecOps report and coding only makes up about 20% of the total process and actually plan, manage, deploy, write, test, secure. And so it's a very small part of the whole process.
Michael Cikos
analystWhen Duo was introduced, so greater than 25% uplift, right? But when that's introduced. Do you tend to see sales cycles elongate just because there are potentially more constituents or now it's a larger price tag than it would have been otherwise? Like how does that play out?
Brian Robbins
executiveGreat question. And so if you go back 4 quarters ago, I think it was like 3 or 4 quarters ago, we talked about some elongation in the sales cycle. When we went back within Salesforce and looked at the phases like Phase 1, 2, 3, we have the 6 phases of Salesforce, is really the evaluation phase expanded and the later phases actually stayed almost identical. And so what happened was where people didn't have generative AI they were actually going out and testing all the different products seeing what impact it would make. And so their valuation period got longer. But over the last 3 quarters of sales cycles have remained relatively constant.
Michael Cikos
analystExcellent. And for Duo Enterprise specifically, you guys also just recently announced that now customers can self-host their models. Again, probably feeds very well into the public sector or commercial enterprise is asking you for similar functionality as well? Or again, should I think about that as being much more of a public sector play?
Brian Robbins
executiveNo, it's for all of our customers. We have really happy on how SaaS revenue has grown. It's grown 44% year-over-year. I think it comprises of about 29% of our total revenue today. We don't mind how people consume the product. Once again, going back to our sales compensation philosophy. We want to make it easy to sell and easy to acquire. So if we're in a sales process, and we sold them on Premium or sold them on Ultimate. And then we say, "How do you want to consume it? Do you want us to host it? Do you want to host, do you want to put Dedicated?" And if we tell them that there's different prices for self-managed versus SaaS, they'll go back and say, well, how long is it going to take me to set it up? What's the environment going to cost for like same price. And so we're so agnostic on how people consume it.
Michael Cikos
analystAnd for, again, the core, let's say, Premium or Ultimate offering we understand, all right, if I'm not adopting, it's because Mike Cikos has built out this tool chain. There's a lot of sweat and blood that went to that, and now we're just going to deprecate it because we're going with GitLab. What's the push back you receive if someone decides, "Hey, we don't want to go with Duo." Is it really the privacy concerns or maybe compliance still needs to get over that hurdle?
Brian Robbins
executiveIt's -- We're a long tail business, so we don't have any major customers have big revenue concentrations, and we're across every industry vertical. And so there's a number of different use cases. But the primary reason why people don't adopt Duo now is around policy and security. And it's really trying to understand what impact it's going to have to their proprietary code in their platform. We don't allow other companies to train off of your code. And so there is some security benefits with going with our Duo product from an IP perspective as well. But there's a number of reasons why people don't adopt. I think right now, it's really the newness of the product, is trying to actually measure what the impact is going to be and a lot of internal policy.
Michael Cikos
analystRight. I don't mean to mitigate what you guys have achieved either. Like again it's interesting to see the spectrum because you do talk about new logos who are landing and buying GitLab with Duo, right? So not to take away from it. I'm just trying to figure out what that pushback would be you're getting for the market. I think it'd be great to touch on Enterprise Agile planning as well. I know a lot has been made as far as potential market share gains coming from competitors out there. How is that tracking?
Brian Robbins
executiveSo let me -- for those of you who aren't familiar with the Enterprise Agile plan, let me explain what it is. So you get all the benefits of planning when you buy the Ultimate SKU. And so we were getting a lot of inbound requests for the non-developers to have a planning type functionality like Jira, but they want to pay the $99 per month because they were non-developers. And so what we're doing is we're blending sort of the rates to be able to give them licenses and they weren't using the rest of functionality. And so we came up with the ability to have a planning-only functionality. And so you have to be on Ultimate once again, you have to have a certain amount of licenses. And then if you want, you can actually buy planning-only SKUs. What gets me most excited about that is less from a financial standpoint because the number of seats that you're buying just for planning-only is relatively low. What I love about is it's good enough for people to actually use that versus some of the competitive products. And what that means is it's just, it's a stickier platform. Total cost of ownership is actually improved, paybacks improve, time to value is improved. And so from a technology perspective and a stickiness perspective, that's really why I like Agile planning.
Michael Cikos
analystAnd also, correct me if I'm wrong, but I think that comes well as far as having that unified data store, I know you guys maybe don't say it as boldly but like, I think of AI, like this is kind of your spot to win right now just given the unified data store. Can you take a second to just carve out and talk about that data store? What are the advantages that you guys have versus, again, some cobbled-together tool chain?
Brian Robbins
executiveI mean, if all your data is in one place, and everybody is working sort of around that data store, just makes the process much easier. One of the things I'd like to talk about is as I'm brought in to take companies public, a number of those companies have been sold, so have drafted a number of S-1s. And trying to draft S-1s and Microsoft Word is an absolute nightmare because you're playing air traffic control for the entire time, cut, paste, send files out, who has the right version and so forth. And so the system of record is really difficult. The last couple I've done, I've done in Google and I've done it in Google Docs. And everybody can work on the document at the same time. You can put suggestions in there. You can track all the changes. And so we are the Google Docs for software development. So you can see all that. And so when you have one data store, once you make a change, it goes through the entire set of data. You don't have to actually say, go update this over here, go update this over here, pull stuff together. And it just makes it more of a seamless process to do co-development.
Michael Cikos
analystRight. And the greater insights generated just because you remove those silos, right?
Brian Robbins
executiveCorrect. Exactly.
Michael Cikos
analystOkay. Okay. I think what would be interesting to the extent you can comment, but like with your Duo customers or customers who are coming over and using you guys or AI code assist, are those -- do you have a segment as far as how many of those are net new to AI code assist versus maybe coming from a competing solution or continuing to use a competing solution and just tacking on GitLab as well? Is there a way to frame that out?
Brian Robbins
executiveYes. So I don't have the data, so I can't answer it specifically but I would say it is still new, that there's not a lot of competitive wins, like I can't think of one instance where we actually sold Duo. And then because it's so new and then they canceled it immediately, then went to Copilot and vice versa. I sit in all the forecast calls and I can't think of one instance where they said like, this is a Copilot rip out. they may be try and Copilot and they maybe trying Duo, but it's really net new across the board.
Michael Cikos
analystGot it. And I know I still have questions on my side, but I want to make sure I'm being true to my word. Does anyone have questions out there that they want to lob in, otherwise I'm happy to keep going. All right, let's go. On the competitive front, when you guys are coming in and, let's say, displacing one of those tool chains, are there more common competitors, which are taken out first, let's say, there's some solution that just hasn't been invested in are the solutions being deprecated by the vendor. Can you comment again from a competitive standpoint, not versus GitHub, but versus, again, that point solution effort?
Brian Robbins
executiveYes. So in each sort of vertical of the software development life cycle, there's like a number of people who participate in each of those. Since we compete against every industry or we have customers in every industry, there's not like 1 or 2 that we're taking out like all the time. And so it just really varies by company.
Michael Cikos
analystOkay. For Dedicated and Duo as well, again, just trying to think about potential benefits to the longer-term model, but newer offerings are used -- starting to see enough data that would tell you that maybe these customers have better lifetime value economics or not necessarily, again, just based on the nascency of the offering, tough to get there.
Brian Robbins
executiveYes. measurement around -- you hear a lot of numbers up to 50% productivity improvement when you use AI. Customers have told us that as well. You really have to get into, is that around the coding part? Or is that around the entire part? Like where are you actually seeing it? I think GitLab whole premise is to make the software development life cycle, more efficient, greater -- quicker time to value, greater business outcome and so forth. Pre-AI, we did a total impact study with Forrester and the payback period, if you bought Ultimate, was less than 6 months. And the ROI was over 480% in 3 years. And so AI is another tool that our customers can use, become even more efficient. So I do believe like when we get in pricing discussions, I'm like, if it really, really works well and your really, really help with the customer, you can charge a lot more. if it's not working well and you aren't helping out the customer, you probably can't charge a lot. And so I think as we talk about these additional tools to make them more efficient. It's just going to help them the total cost of ownership, the benefit create more stickiness than what we already creating today.
Michael Cikos
analystAnd there is a demand from partners to work with you guys as well. We recently got news about the Amazon partnership. Can you discuss that as far as how the integration is supposed to work? And what increased functionality or efficiencies you anticipate bringing to customers as a result?
Brian Robbins
executiveYes. I mean it's super exciting, Amazon, a big company. They can work with anybody they want to work with. And so Center Stage at re:Invent, they talked about a partnership with GitLab. And so we're going to take our Duo with their Amazon Q, put the best a boat together, then Amazon is going to invest Dedicated sales force got and sell that, and then we're also going to sell to our customers as well. And so I view it as a real testament to GitLab and our thought leadership around the DevSecOps space that a company like Amazon would partner with us to take a product jointly to market.
Michael Cikos
analystAnd just to be super crisp on that their dedicated sales force for this -- they'll be able to retire quota by selling GitLab then.
Brian Robbins
executiveCorrect.
Michael Cikos
analystOkay. Excellent, excellent. Profitable growth, you would discussed earlier. Obviously, margins have meaningfully increased in the last year plus. How do you guys think about growing this business? Is there like a baseline yield you try to generate off each dollar. Like again, how do you think about this margin expansion story for GitLab right now?
Brian Robbins
executiveYes. If you look at my operating history, when I was a CFO at Verisign, we increased margins greatly, have been brought into these companies really help with the go-to-market focus. And I've been at GitLab now almost 4.5 years in every quarter over the last 4.5 years, sales and marketing as a percentage of revenue has improved every quarter. And so it's really helping the team understand that we could do more for less. And the number 1 thing we want to do is invest in growth. But if we don't see it, we're going to calibrate the expenses. And so we've been dropping that to the bottom line and happy with where we've gone. There's not a -- I don't have a formula per se when we do our internal planning, say for every $1 of booking. This is what I want the incremental as a drop. We go through and look at every cost component within the business and say, how can you become more efficient. And so as we are getting ready to public, Sid and I were on the road during the road show, and we said that our SaaS at that point was just a new offering. And we had 90%, I think, non-GAAP gross margins in the road show. And we said, as SaaS continues to get bigger and bigger, you expect gross margins to drop down to 85% because the costs to deliver it. But we really challenged our delivery team on how to actually maintain that margin. We've actually increased it with SaaS now 29% of total revenue and growing 44% year-over-year. And so that's just an example of 91% non-GAAP gross margins. We continue to push them and say, how can you become more efficient, what tools can you make for delivery, how do we negotiate bandwidth cost. And we're doing it in sales and marketing, doing it in R&D and we're doing it in G&A.
Michael Cikos
analystRight. And it's one of the things we're highlighting for folks too. I think if you go back the last 2 years, the incremental margins on the operating profit line have been somewhere in the neighborhood of like 50% plus. And even this year, I think it was Q1, you guys had a big live event that was somewhere around $10 million or $15 million as far as expense. But year-to-date, you're still well north of 40% on that incremental margin as well.
Brian Robbins
executiveYes. So with pre-COVID we -- pre-COVID GitLab was the largest all-remote company in the world. And so GitLab started that way over 10 years ago. Never had an office, so on our S-1 when it said, physical address, we put NA, because we've never actually -- I think we have a PO box where some stuff comes into. So that's really our only physical address. And it's really helped the company from hiring the best and brights from around the world, cost of labor, if you can hire in low-cost areas is better. And so it's really helped us. And so we've been fortunate. So pre-COVID, the company would get together once a year, so people could just have that connectivity in person, the company is relatively small. And we actually had canceled it 2 or 3 times a this year in first quarter, we got over 2,000 team members together for a week and that was about a $15 million hit to the P&L.
Michael Cikos
analystIs that again, we're post-COVID now, is that expected to be an annual thing then? Should we just...
Brian Robbins
executiveNo, we won't do an annual and we're trying to -- it was really beneficial to the team members, and so we decided not to do it next year. So we won't do it next year. We're trying to -- what is the most impactful way to get people together. Nothing -- you probably remember when you're doing these conferences on a Zoom call, and there's much different, right, being in person, being in a room, seeing body language, seeing people is much better. And so we may do regional events. We combine it with [ SCO ]. There may be a couple of other things that we may do, but we haven't made a final decision on that.
Michael Cikos
analystAll right. Pulse check again. Any questions out there? All right. We'll close it out. I had just 2 more questions on my side. The first management CEO. Obviously, we have Bill Staples, who's now appointed CEO. Can you just discuss his background credentials and how -- what his expertise are as far as continuing to scale this business?
Brian Robbins
executiveYes, absolutely. Let me let me first touch on Sid. And so Sid was the founder of the company and the CEO of the company for a very long period of time. And about a year ago, Sid found out they had cancer. And that came back about 2 quarters ago. And so the Board stepped up its plan to look for succession planning to give Sid more time to focus on his health. And so Sid has moved to an Executive Chairman role. He's still an employee of the company, he's available really any time to help out. So it's as we're preparing for earnings, you could imagine how sad it was that Sid wasn't you're going to be the CEO and Sid said, looked at us and said like, this isn't a goodbye. This is just the next chapter and he's super-energic and excited about it. So the Board went out and was doing a search over a several period of time and they met Bill. And Bill just really fit perfect. He has great experience at some big companies, Microsoft being one of them, Adobe being another, running $1 billion-plus P&Ls and then most recently as CEO of New Relic. His background is from being a product guy as well as a developer. So they really understood the space well. And when you're interviewing for that role, it's not about competency, it's about culture and fit and Bill really fit well with the management team, with Sid, with the Board. And so he's only been here 5 weeks, and it's been great to have him on board.
Michael Cikos
analystExcellent. Okay. And with that, we'll leave it there. But thank you, everyone, for joining us today.
Brian Robbins
executiveThank you.
Michael Cikos
analystThank you GitLab for the time. Thanks, Brian.
Brian Robbins
executiveThanks [ for having ] us.
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