Givaudan SA (GIVN.SW) Earnings Call Transcript & Summary
January 29, 2021
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, welcome to the Givaudan 2020 Full Year Results Conference call and Live Webcast. I am Paolo, the Chorus Call operator. [Operator Instructions] The conference is now being recorded. [Operator Instructions] The conference must not be recorded for publication or broadcast. At this time, it's my pleasure to hand over to Mr. Gilles Andrier, Chief Executive Officer; accompanied by Mr. Tom Hallam, Chief Financial Officer of Givaudan. Please go ahead.
Gilles Andrier
executiveThank you. Ladies and gentlemen, good afternoon as well as good evening to Asia, and good morning to the Americas. Welcome to our 2020 full year results conference call. Tom Hallam, our CFO, will also be on this call. We will take you through the presentation before answering your questions at the end. The investor news on our full year-end results were published on our Givaudan website at 7:00 this morning. This is where you can also find the slides for today's presentation, along with the investor news on our website. Our 2020 annual report is now available. I would now like to start going through the presentation and invite you to turn to Slide #3 to go through our performance highlights of this year. 2020 was not only the last year of our 5-year strategic cycle. But like many others, we certainly did not expect such a global pandemic, such an unprecedented situation. About a year ago, a very few people could figure out what would happen, and equally, how a company like Givaudan would have adopted so well and so quickly. Certainly, a very testing year for us. So with this context in mind, I'm very happy to announce an excellent set of figures. I'm also proud to report that we have fully achieved our ambitious 2020 goals, a 5-year cycle, during which we also acquired 16 companies, a total of CHF 1.5 billion of sales, each one complementing Givaudan with a very strong strategic fit. And I would add, the COVID pandemic did not slow us down in making good progress with the integration of the most recent acquisition. With this 2020 cycle successfully completed, we started 2021 fully committed to the next 2025 cycle, for which we have presented last August 2020 a new set of ambitious targets, along with a sound strategy. In the current environment, the strong 2020 results demonstrate our market leadership, the resilience of our business model and the important role we play in sustaining with our clients the global supply chain of many essential consumer product categories. I'm very proud of the entire Givaudan organization for their dedication and agility during this very challenging period and for enabling us to continue to support our customers to make products available to billions of consumers throughout the COVID-19 crisis. In 2020, we reached sales of more than CHF 6.3 billion, a growth of 4% on a like-for-like basis and 1.9% in Swiss francs. Our sales growth for the full year 2020 is clearly ahead of the market. This strong growth was supported by many levers, once again, by the good contribution of high-growth markets. Secondly, by the strategic focus areas as well as the acquired businesses and the strong performance of the resident part of Givaudan representing 84%, which more than compensated the decline of the less resilient part, namely food service and Fine Fragrances, which I will detail further in this presentation. Even though launches of new products were slowed down because of the COVID environment, our project pipeline with our clients remain strong despite the environment, and our win rates are very healthy. We achieved an EBITDA close to CHF 1.4 billion, increasing by 9.6%. The comparable EBITDA margin is 22.8%, up 130 basis points versus 2019. The free cash flow of CHF 811 million is up 3% versus 2019, which represents a 12.8% of sales. At the AGM of March 25, 2021, the Board of Directors will propose a dividend of CHF 64 per share, an increase of 3.2% year-on-year. And to complete those highlights, we have fully delivered on our 2020 guidance with an average annual like-for-like sales growth of 4.9% and an average 12.6% free cash flow over the last 5 years, 2016 to 2020. Now let's turn to Slide 4. Both divisions contributed strongly to our growth. Fragrance and Beauty reached more than CHF 2.9 billion, growing 5.4%, and taste and well-being reached CHF 3.4 billion, growing 2.8%. Both growth rates are on a like-for-like basis. The good growth was achieved across most product segments with particularly strong performance in household, health and personal care for Fragrance and Beauty as well as in packaged foods, savory snacks and immunity products for taste and wellbeing. Thanks to the regain momentum of our multinational customers, they grew as fast as our local and regional customers in 2020. Once again, all our strategic focus areas, complemented by acquisitions have contributed to our growth. To name a few, high-growth markets, health and wellness, naturals, plant-based proteins and Active Beauty. Let's turn now to Slide 5. This slide was developed specifically in the context of the COVID-19. As the COVID started impacting China in Q1 rolling from east to west and as lockdowns and confinement measures were implemented, we have seen 2 distinct parts within the portfolio of Givaudan, each one with this distinctive dynamics. The COVID had a significant impact on the less resilient part of the business, which represents a total of 16% of group sales and which declined close to 15%. Fine Fragrance, which represents 18% of the division after a sharp decline in the first half, especially the second quarter, strongly recovered in the fourth quarter, totaling "only" a 6% decline for the full year. As for the taste and wellbeing division, the less resilient part, namely foodservice, was strongly impacted, totaling a decline for the year of 23%. As you can see in this slide, the higher impacted categories bottomed out in the second quarter. But whilst Fine Fragrances has experienced a significant recovery, particularly in the fourth quarter, foodservice has only marginally recovered in the third quarter but has remained quite depressed throughout 2020. On the other hand, with increased sanitation and many confined at home, we have seen a very good sales development of the resilient part of Givaudan, which totals 84% of group sales, namely Consumer Products and Active Beauty, which represent 82% of Fragrance and Beauty, growing at 8.2% on a like-for-like basis. And the core business of taste and well-being consume essentially at home, which represents 85%, grew 7.4% with a continuous good momentum throughout the year. As you can see, thanks to the natural hedges throughout the portfolio of Givaudan, but also thanks to the market share gains we have continued to achieve this year, the resilient part more than compensated significantly more the less resilient part, leading to this 4% growth. Actually, when comparing the performance of both divisions, it's interesting to notice that the sharper decline of foodservice, minus 23%; versus Fine Fragrances, minus 6%, entirely explains the 2.6% difference of growth between the 2 divisions. Let's turn now to Slide 6. In 2020, high-growth markets, which represents 42% of our sales, delivered a 7.4%, continuing to show a good momentum despite the current pandemic situation. Latin America performed strongly led by Brazil, Argentina. Africa and Middle East and Russia contributed with strong growth levels as well as in China, which actually recovered very fast already in the second quarter. The other parts of Asia have grown moderately. Indonesia and India have posted declines both more heavily impacted by the COVID crisis. Our size and our operations footprint gives us a unique exposure to the diversity of these high-growth markets in which we continue investing both with additional talent and new facilities to service the wide diversity of our clients. We have seen in 2020 how critical our geographical balance contributes to natural hedges against the crisis like the COVID-19, where the timing of the pandemic has been quite progressive with a different intensity depending on the geographies. In the mature markets, representing 58% of sales, we grew 1.5%, led by a strong development in North America. This was offset by single-digit decline in Western Europe and in Japan as the result of travel bans and severe lockdown measures. Please now turn to Slide 7. I'd like now to highlight the sales development by region for the group. Sales in Latin America continued to perform incredibly well. Latin America recorded another outstanding growth with 17.6%, driven mainly by Argentina, Brazil, Mexico and Colombia. Volume growth and market share gains contributing to 2/3 of the total growth, this means more than 12% in volume. Sales in Asia Pacific were certainly [indiscernible] with the region going through various situations with regard to the pandemic. Overall, the growth in Asia Pacific was 0.6%, with China achieving a double-digit growth throughout the year, whilst India and Indonesia posted sales declines. North America grew a very healthy 5.7%, which I believe is an excellent result. EMEA grew 1.1% with high single-digit growth in the high-growth markets of Eastern Europe, Africa and the Middle East, more than offsetting the softness of mature markets, notably, France, Italy and Spain. Let's turn now to Slide 8. The Fragrance and Beauty division grew 5.4% on a like-for-like basis and 4.5% in Swiss francs. This excellent growth, given the context, was driven by the strong performance of our consumer products throughout the year and further supported by a good recovery of the Fine Fragrance business in the second half of the year. Overall, Fine Fragrance sales decreased by 6% on a like-for-like basis, with sales impacted by the global COVID-19 pandemic. Whilst the second quarter experienced a strong reduction in demand due to restrictions in retail and travel retail channels in the major Fine Fragrance markets, performance improved gradually in the second half of the year, especially in the U.S., with an overall worldwide growth of 4.2% compared to the same period in 2019. Consumer product sales increased by 9.2% on a like-for-like basis against the strong comparable growth of 7.8% in 2019, driven by strong gains in new wins and continuing strong demand for household, health and personal care products. This excellent growth was delivered in both high-growth and mature markets and across all customer groups and regions. Finally, Fragrance Ingredients and Active Beauty increased by 2.5% on a like-for-like basis, with low single-digit growth, both in Fragrance Ingredients and in Active Beauty despite the impact of COVID-19. Now let's turn to the next slide, #9. Sales of the Taste and Wellbeing division grew 2.8% on a like-for-like basis and remained flat in Swiss francs, mainly due to the negative currency impact. Taste and Wellbeing experienced weaker demand in foodservice and out-of-home food consumption categories due to lockdowns and severe restrictions on mobility, hospitality and outdoor activities. It also experienced an increased demand for existing products in categories such as immunity products, juice-based beverages, culinary solutions, nutritional bars, savory and snacks. In the key strategic focus areas, sales increased double-digit in health and wellness, plant-based proteins and mid-single-digit in naturals. From a segment perspective, beverages, dairy, sweet goods, savory and snacks all contributed to the positive sales performance, driven by an increased demand for traditional center of the store foods. Sales in Asia Pacific decreased by 1% on a like-for-like basis. In the high-growth markets, China delivered strong double-digit performance followed by a solid single-digit growth in Thailand, whereas the markets of Indonesia, Malaysia, Philippines and India were strongly impacted by the COVID-19 crisis, as mentioned earlier. Sales in Europe, Africa and Middle East increased by 2% on a like-for-like basis. The mature markets of France, Germany, Benelux and Northern Europe achieved good single-digit growth whilst in the high-growth markets, enjoyed continued excellent business momentum, driven by double-digit growth in Russia, Turkey, Maghreb and Egypt. The growth was mainly achieved in the segments of dairy, savory and snacks. On a like-for-like basis, sales in North America increased by 4.3% across all customer segments, and the performance was a result of new wins and the growth of existing business in beverages, immunity products, snacks and sweet goods. Finally, sales in Latin America increased 10.7% on a like-for-like basis, led by strong double-digit growth in Brazil, Argentina and a good single-digit growth in Mexico. The growth was driven by the segments of beverages, dairy, sweet goods and savory. Let's turn now to Slide 10. In this challenging COVID-19 environment and in line with the company's purpose issued end of 2019, Givaudan has been and will continue to be strongly focused on doing 2 things: the first one is servicing best our customers, and the second one is doing so while protecting and supporting our employees, be those on sites or those who are still working from home. I'm very proud of the entire Givaudan organization who responded overnight with agility and dedication during this challenging period, by enabling us to continue to supply essential products to our customers. The vast majority of our manufacturing sites have been kept almost at full capacity, and our teams also did a fantastic job managing the whole supply chain from sourcing raw materials to responding to delivery challenges in order to meet our customers' needs, whatever. It is worth saying that our GBS organization has been a powerful enabler. With respect to the communities, the company established a community fund to enable Givaudan sites to support local communities that are being affected around the world. With this, I'd like now to hand over to Tom, who will give you more granularity on our financial results. Tom?
Tom Hallam
executiveThank you, Gilles. It's also my pleasure to welcome all of you to the call. As Gilles has taken you through the main aspects of the sales performance as well as the market and the impact of COVID-19, I'll take you through the following slides with a focus on the operating performance, the cash flow and the balance sheet of the group. Let me start with the performance highlights on Slide 12. Group sales increased by 4% on a like-for-like basis and by 1.9% in Swiss francs, which includes the full year impact of Drom and fragrance oils as well as the partial impact of the acquisitions we completed in 2020, most notably Angara. The group's EBITDA increased by 9.6% to CHF 1.4 billion, and the reported EBITDA margin increased by 150 basis points from 20.6% in 2019 to 22.1% in 2020. The underlying EBITDA margin was 22.8% in 2020 compared to 21.5% in 2019. The net income was CHF 743 million or 11.8% of sales. And once again, the group achieved a free cash flow of more than 12% of sales, 12.8% of sales or CHF 811 million. Please turn to the next slide, which shows the exchange rate development. As we have already seen with our half year results, the Swiss franc continued to strengthen against all major currencies in which the group operates. This resulted in unfavorable exchange rate effects, which are reflected in the growth figures in Swiss francs. Nevertheless, overall, the impact has been limited because our operational and geographical spread continue to provide good natural hedges, and our EBITDA margin remains well protected against these currency fluctuations. Please turn to Slide 14. The gross margin increased from 40.8% in 2019 to 42.1% this year due to continued efforts to increase productivity and cost discipline. The EBITDA was CHF 1.4 billion in 2020 compared to CHF 1.275 billion in 2019. We had a number of one-off items in the year, mostly cost related to the acquisition and restructuring of CHF 39 million, well within the budget of CHF 50 million that we had communicated to you at the beginning of the year. Secondly, we incurred cost for the implementation of CHF 6 million for GBS. And with that, the implementation has been successfully completed in 2020. The underlying EBITDA margin was 22.8% compared to 21.5% last year. I would like to mention that the improvement in the EBITDA margin was a result of the many initiatives and projects that we have implemented over the last few years. GBS synergies on the acquired companies are maximizing the use of our operations footprint, with the strong customer demand. The operating income increased to CHF 996 million in 2020 compared to CHF 920 million in 2019. On the next 2 slides, I would like to spend a few minutes on the operating performance of the 2 divisions. If you turn to Slide 15, we can start with Fragrance and Beauty. As Gilles mentioned, Fragrance and Beauty recorded a sales increase of 5.4% on a like-for-like basis and 4.5% in Swiss francs. Acquisitions contributed CHF 191 million. The EBITDA for the division was CHF 677 million in 2020 compared to CHF 555 million in 2019, driven by a strong sales growth and the contribution from the acquired companies, Drom, Fragrance Oils and Angara. The underlying EBITDA margin was 23.6% in 2020, up from 21.3% in 2019. If you now turn to Page 16, we can cover the performance of Taste and Wellbeing. Taste and wellbeing recorded a sales increase of 2.8% on a like-for-like basis and a decline of 0.2% in Swiss francs. Acquisitions contributed CHF 115 million. A continued strong focus on internal costs and continued productivity gains increased the EBITDA by 8.6% from a local currency perspective. On a comparable basis, the underlying EBITDA margin was 22.1% in 2020 compared to 21.6% in the prior year. It's worth noting that in Taste and Wellbeing, we are back to the margin levels that we had before the acquisition of Naturex and 1 year ahead of plan. Please turn to Slide 17, which shows the amortization of intangible assets. This slide has been updated to include all acquisitions in 2020, and it gives you a perspective of this future expected amortization. Please turn to the next slide for the net income. The net income before tax was increased in 2020 to CHF 876 million, mainly as a result of the strong business environment and stable nonoperating expenses despite slightly higher interest charges related to the recent acquisitions. The effective tax rate in 2020 was 15% compared to 13% in 2019. The net income was up to CHF 743 million in 2020, a solid increase of 5.8%. Basic earnings per share was CHF 80.59 compared to CHF 76.17 in 2019. Please turn to the next slide to show the cash flow. In 2020, we had again a strong free cash flow of 12.8% of sales similar to 2019, which is at 12.7%. During 2020, Givaudan generated an absolute free cash flow of CHF 811 million, compared to 780 -- CHF 787 million in 2019. Total net investments were CHF 217 million. And as a percentage of sales, net investments were 3.4%. As a reminder, in 2019, total investments were 4% of sales. In 2020, we continued our investments to support the growth in high-growth markets, most notably the construction of an additional Fragrance facility in China that was completed during the year. Working capital was 24.4% of sales, almost flat compared to 2019, which was 24%. Over the last 20 years, the company has generated a cumulative CHF 9.4 billion of free cash flow, including the proposed dividend for 2020. Givaudan has returned CHF 5.8 billion to shareholders in the form of either dividends or share buybacks since its spin-off in 2000. As mentioned in previous years, this clearly underlines the strong commitment of Givaudan to return surplus cash to the shareholders. Based on the continued strong cash generation, the Board of Directors will propose a further increase of the dividend to CHF 64 per share, an increase of 3.2%. Please turn to Slide 21. As you can see from this slide, we have a well-balanced debt profile with interest rates which we have locked in at attractive rates. At the end of the year, the net debt was CHF 4 billion, with an average interest rate of 1.5% at the end of 2020. Finally, please turn to the Slide 22, which shows the leverage ratio. At the end of the year, the leverage ratio was at 50%, up 300 bps compared to the end of 2019. The increase in the ratio was largely driven by currency swings on the currency translation adjustment in equity as well as by the acquisition of Angara at the beginning of the year. With this, I would like to conclude my section of the presentation and hand back to Gilles.
Gilles Andrier
executiveThank you, Tom. Let me now come back to our 2020 strategy achievements, which are shown on Slide 24. So after 5 years of repeating continuously our 2020 targets, I'm sure by now you are well aware of what we had set out to do 6 years ago. And I'll summarize those results. Givaudan has successfully achieved an average sales growth of 4.9% on a like-for-like basis and an average free cash flow of 12.6% of sales for the 5-year strategy period from 2016 to 2020. In addition, we made 16 acquisitions, which I will comment further in the next slide, 25. Indeed, acquisitions have been an important part of our 5 years growth path and are all aligned with market trends and our strategic priorities. Since 2014, we have acquired 16 businesses for a total of over CHF 3.6 billion, including the most recently acquired Angara, Indena Cosmetics and Alderys, each one with a very strong and natural strategic rationale as well as a perfect cultural fit. Those 16 acquisitions represent an annual yearly contribution of more than CHF 1.5 billion to our total group sales. We aim at further value-creative acquisitions to complement our core capabilities and increase our portfolio of natural, health and well-being, Active Beauty, ingredients contributing to ingredient -- integrated solutions and local and regional customers as well as new adjacent business areas of technologies like biotechnologies, with which we believe we can further provide value to our customers and our shareholders. Let's turn now to Slide 26. Let me now briefly walk you through some of the key highlights of how we successfully delivered on our 2020 strategy. Let's start with the first pillar, growing with our customers. We have significantly expanded our product and customer portfolio in key growth areas, namely Naturals, Active Beauty, Health and Wellbeing and significantly expanded our local and regional customers, both organically and via acquisitions. We have also developed further our integrated solutions business through existing and acquired capabilities. Let me quantify some of our key achievements in our strategic segment. We have doubled our business in sales of naturals to almost CHF 2 billion. We have achieved the #1 position in Fine Fragrances with a 2016, 2020 CAGR of 4.7%. We have developed an Active Beauty business of CHF 100 million and an alternative protein business in excess of CHF 100 million. In our Health and Wellbeing portfolio, we have achieved a 2016, 2020 CAGR of 11.4% of sales, which are reaching close to CHF 1 billion. And our portfolio of local and regional customers represent now 54% of our group sales. The second strategic pillar was about delivering with excellence. And it was all about the successful global implementation of Givaudan Business Solutions, GBS, which has been completed in 2020 and delivered not only the targeted benefit but also fully revealed its full potential and agility in crisis times, such as last year with the COVID. GBS will continue to be of critical importance as we further integrate, as I speak, the systems and supply chains of the acquired companies. Finally, automation, digitalization, the use of artificial intelligence and continuous improvement of our key business processes will continue to be a priority and have taken many forms throughout the organization. And finally, the third pillar of our strategy was around partnering for shared success. The objective of strengthening our global innovation ecosystem made a major leap forward with the opening of new flagship innovation center in Zurich. During the 2016, 2020 period, we doubled sales from innovation linked to external collaboration. We launched the Connect to Win program to accelerate innovation in partnership with suppliers. And last but not least, we improved significantly our employee engagement and safety performance. Finally, our sustainability commitment has been well recognized, and Givaudan earned many awards, including the CDP leadership scores and EcoVadis gold status. These are just a few examples, but each of these objectives has been materialized by many other achievements in our operations around the world. Let's move now to Slide 27, our 2021 outlook. With this 2020 testing year, we are very confident in our capabilities and the critical role Givaudan plays in the global value chain of food and consumer products. For 2021, visibility remains short as the pandemic is still around and further lockdowns are still on the agenda of many countries around the world as I speak. Our view on the raw material price environment is that it should show a moderate increase of about 1% throughout the year. The entire organization will keep focusing on -- in the short term, protecting and supporting our personnel and keeping our operations and supply chain at high levels to support our customers, whilst, at the same time, making sure we keep the current discipline on costs throughout the business. Secondly, we'll continue our focus on integrating the recently acquired businesses in our Givaudan operating platform. Integration costs should be in the range of CHF 45 million in 2021. And finally, we'll focus on implementing our new strategic road map for 2021 to 2025, in line with Givaudan's purpose and strategy. Let me now turn to Slide 28 to remind you the highlights of this 2025 strategy. Committed to growth with purpose. This company's 2025 ambitious -- ambition is to deliver sustainable value creation for all stakeholders. Givaudan's 2025 strategy is fully in line with our purpose, whilst placing customers at the heart of our business, supporting them to grow and create products that are loved by consumers. The 2025 strategy is focused around 3 growth drivers: expand the portfolio, extend our customer reach and focused market strategies. And it is supported by 4 growth enablers, which are aligned with the company's purpose domain, namely creations, nature, people and communities. The 3 growth drivers and the 4 enablers are all underpinned by a commitment to excellence, innovation and simplicity in everything we do. Let's turn now to Slide 29 that shows the performance commitments of the 2025 strategy. Ambitious targets are an integral part of not only our Givaudan 2025 strategy but also of our culture. With the company aiming to achieve organic sales growth of 4% to 5% on a like-for-like basis and the free cash flow of at least 12% both measured as an average over the next 5 years period strategic cycle. In addition, the company aims to deliver on key nonfinancial targets around seasonability, diversity and safety linked to Givaudan's purpose. With that, we have arrived at the end of our 2020 full year presentation. Ladies and gentlemen, many thanks for your attention. Tom and I are now looking forward to your questions.
Operator
operator[Operator Instructions] The first question comes from the line of Celine Pannuti from JPMorgan.
Celine Pannuti
analystSo my first question will be on Fine Fragrance, which had a very strong end -- year-end. To which extent do you think there was a bit of stocking ahead of the Christmas seasons and how you feel about the year even if we still have some lockdown in some key developed markets and travel retail, as I understand, has not yet really picked up? The second one is on some of the market performance. I mean, Latin America has been very strong. On the contrary, we've seen that Southeast Asia was very weak. So what is your feeling about the consumer as we enter '21 in Brazil. And equally, I think you spoke about down-trading in some key markets. How fast do you think we can see a return of demand in countries like India and Indonesia?
Gilles Andrier
executiveThank you, Celine. Good afternoon. So on Fine Fragrance, and I would like to say the first thing is that, yes, minus 6% throughout the year is a very good result. I think it combines 2 things. One is the fact that we certainly have gained market share. But the second important reason is the diversity of the clients and portfolio that we have in our Fine Fragrance business, which has a lot to do, yes, with the diversity of clients, but also indirectly of the distribution channels. Yes. We are exposed on the sort of more prestige, Fine Fragrance perfumes, which are being sold in stores, in travel, retail and so forth. But on the other hand, we are also very well exposed to the other distribution channels, obviously, indirectly on the Internet, but also the door-to-door specialty retail in the U.S. and that's especially true for both Americas, North America and Latin America. So essentially, I would like to really explain this good results by, again, those natural hedges that we have already inside Fine Fragrances. The reason -- yes, whatever shape, we can call it maybe a V-shape going down, really down in Q2, starting to recover in Q3, especially in the U.S. and then a strong finish in Q4. I would not put that with the explanation of -- that you're proposing on the stocking up for Christmas. Christmas season in Fine Fragrances is prepared already in May or June. So it's a bit too late to plan for Christmas when you are in the fourth quarter. And I don't see any stocking for Q1. I don't see that happening either. So I would say that, again, this has to do with -- you've seen a bit of the effect of sort of coming out of lockdowns, especially in the end of Q3, Q4. That has maybe have had an impact, but also, again, a strong rebound, especially in the U.S. and in Latin America. From what we hear, the Christmas season has been okay around the world. So I don't see a sort of a negative sort of effect that if I remember correctly, happened in 2009 that you usually have in Fine Fragrance. I think that the supply chain of Fine Fragrance is quite well managed, and we don't have stocking in the different steps. One thing to mention is Q4 '19 -- so the comparable Q4 '19 in Fine Fragrance was actually quite weak. So we had also an easy comparable for Q4 2020. The second question about yes, Latin America and Southeast Asia. Difficult to read on Latin America. We are -- given the fact that we have had a very continued performance, very good performance, not only in 2020, but the years before. So even in a COVID environment. So this, for sure, I can explain part of it, which is strong market share gain with very strong wins. So that is obviously helping. That is very clear. What's going to happen going forward, difficult to read, but we stay confident in Latin America. Southeast Asia, for sure, Southeast Asia, and especially if you look at India, India for Givaudan has been a fantastic track record with double-digit growth in a very, very consistent way for years and years until it was hit by COVID. So I believe that once and hopefully soon will come out of the whole pandemic, will come back strongly in India to those levels. When is that going to happen? This is all going to depend on, obviously, the development of the COVID in India. And I would say the same for Indonesia, which has been especially hit in this region. So the timing is really defined by basically the environment around COVID. But I'm quite confident, given the portfolio, the diversity of clients that we have over there, that we can come back to good growth in the Southeast Asia.
Operator
operatorThe next question comes from the line of Matthew Yates from Bank of America.
Matthew Yates
analystA couple of questions, please. The first one is maybe for Tom around free cash flow. So you had conversion just below 13% in 2020. Can you comment about your expectations for 2021? I'm just thinking that your flagging raw materials may become a bit more inflationary. Capital expenditure look quite low in 2020. Should we expect free cash flow conversion to be lower in 2021? Or are there any offsets I may be missing? The second question, maybe for Gilles, is around the partnership you announced with Novozymes late last year. If you can maybe just talk about some of the addressable opportunities here. And what should our expectations be for seeing the financial impact of this in the results?
Tom Hallam
executiveOkay. Great. So thanks for the question. On the free cash flow, I think just a couple of elements, and you mentioned them. First on the CapEx, I would say, look, I think if you look -- and Gilles really took you through Slide 5, and you see the strong demand that we had in our factories. Most of our factories are operating at 100% or close to 100% with the enforced sanitary conditions. What is the implication for that? Is it means it's very difficult to take down parts of the facility to do capacity expansion projects or, even in some cases, to carry out routine maintenance has been difficult in 2020? So really since the start of the pandemic, we expected that we would be slightly low on CapEx for 2020. And if you look really at 2021, I would say, probably, as Gilles has commented very much on the markets until we see some sort of relief in the markets, it will be the same very much on the operations footprint. So I think, certainly, for 2021, CapEx is probably going to be very, very similar to 2020. With that in mind, we -- if you look particularly at inventories on working capital, again, supply chains have been challenging in 2020. We had a strong focus on reinforcing our supply chain in the year. We've actually been holding a little bit higher inventory to meet the significant changes in customer demands through the year. And the other thing really just to comment on is, of course, Brexit was on everybody's minds up until the end of the year and a very late signing of the Brexit deal. So we actually had extra inventory at the end of the year, just as an additional buffer. So I think there is a bit more opportunity on the working capital in 2021. The CapEx, I would, expect would be very much in line with 2020.
Gilles Andrier
executiveAnd your question on the partnership with Novozymes, we are very happy and very much looking forward to this partnership. So this is really about partnering together with the champion of enzymes in which applies especially on the home care category, with ourselves leading in the fragrance world for home care and really exploring together with our clients how we can make, let's say, and optimize the respective offering that we have on the fragrance with the enzyme so that the whole basically mix and solution has a better performance for our clients. So it doesn't mean that it's neither a merger, an acquisition, a capital or whatever. It's really a go-to-market partnership, exploring the possibilities together and giving this opportunity to our clients. What's the financial impact? Too soon to say. Let's explore together in the first place. Just to give you a reference point. Consumer products represent more or less 2/3 of the Fragrance division. And the third of the consumer products is Home Care. So that's basically the landscape that we have around Fabric Care, Home care, which where you could apply that. But so very excited about this partnerships going forward.
Tom Hallam
executiveMaybe -- sorry, Matthew, I just missed one part of your question was on the raw materials. As Gilles said, we expect a raw material environment of around 1% in the year. So I think no significant pressure on free cash flow from that side.
Operator
operatorWe now have a question from the line of Jean-Philippe Bertschy.
Jean-Philippe Bertschy
analystI have a question with regards to sustainability. And if this is related to the acceleration of the market share gains of the past quarters, is that sustainability or the innovation or the execution? And the second one would be on your R&D priorities for the coming years if you can share that with us as well, please.
Tom Hallam
executiveSorry, Jean-Philippe, the second -- on the R&D, what?
Jean-Philippe Bertschy
analystWhat are your priorities for the coming years? Yes. If you saw some changes with the different consumer behaviors and the consumer changes in the past month, if that would trigger some changes of your priorities?
Gilles Andrier
executiveYes. I mean, so the market share gains, the fact that we have high win rates and again, which I think is behind great growth both markets has to do with many things. In our world, as you know, it takes many things actually win a brief from having great creativity to greater ingredients, to great molecules, to great encapsulation systems, to have a great relationship with our clients and so on, consumer insights. So sustainability starts to play a role because our clients are more and more committed, if not, vocal about what they want to achieve in terms of making their offerings renewable. There are things sustainable. And this is very much part of our agenda, which, again, was launched more than 1 year ago with our purpose. So yes, you see sort of an influx and the trend around having briefs, which become more and more and who have to meet more and more facility criteria, which I believe is great going forward. That means that in terms of priorities in the research innovation, it -- well, it's on many fronts. Obviously, the possibility plays a role how can we, for example, for the sort of Fragrance Ingredients, which start from the crude oil feedstock, which by definition, is not a renewable resource, how can we make those ingredients sustainable from a renewable feedstock and sugar with enzymes, micro. So we have already made many steps. We have a very successful Fragrance Ingredient called Ambrofix, which has become the most sold and used fragrance ingredients, which is 100% renewable. And that's a good example where it's the result of biotechnology, partnering and doing some parts internally. So the road is ahead of us and very much expected and awaited by our clients. So biotechnology on the fragrance play but also on the flavor is going to make an important role. Then, obviously, the whole encapsulation system in fragrance is also a second part in the agenda, which is extremely important. How also can we make those biodegradable, for example, also part of the agenda. And then many great exciting parts on the Taste and Wellbeing agenda around naturals, around immunity ingredients, around preservatives, around making some of those, let's say, again, applying biotechnologies. So that's a pretty exciting agenda we have ahead of us. Because at the end of the day, that's what our client is expecting from us, innovation, differentiating points, which make their brands and their products differentiated.
Operator
operatorThe next question comes from the line of James Targett from Berenberg.
James Targett
analystA couple of questions from me. Firstly, just on thinking about the margin outlook for '21. Maybe you could just talk about some of the -- some of the cost buckets, the balance of the cost buckets this year, the COVID costs you incurred in 2020? How they -- how you expect them to compare in '21? Any normalization of business costs, GBS, et cetera, that would be helpful. And then secondly, on sort of cost innovation, obviously you're just talking about some of the exciting technologies and sort of categories that you have there. In terms of your customers sort of pulling the trigger on your product launches, are we back to where we were pre-crisis yet? Or are we still at more muted levels? And maybe just a quick housekeeping one on the tax rate as well, if you could just confirm where we stand for this year.
Tom Hallam
executiveOkay, James. Maybe I'll take the first one on cost, and I'll cover the tax, and then I'll hand it to Gilles. So I think if you look at -- and you have a lot of detail in the financial report on the various cost elements. I think overall, I would say, neutral 2021 versus 2020. I mean, clearly, we had savings in 2020 related to travel. But you've seen particularly the articles on increased cost of freight. So particularly as we had a very challenging environment with customers, we had a significant increase in freight costs in 2020. And so I think that overall, we're fairly neutral for 2021. I think you should always look at both sides of the story. You can't -- we clearly highlighted the more discretionary part of our business from a top line. And so once we can travel as a company, that also means that consumers can travel and, therefore, we would expect a pickup on the discretionary side. So overall, I think it's probably pluses and minuses on cost, which makes it neutral for 2021. On the tax rate, we had a couple of one-offs in 2020, which puts us at 15%. But long term, we have a guidance of between 12% and 14% for the effective tax rate.
Gilles Andrier
executiveAnd then your second question about, I would say, the rate of innovation. So I mentioned the risk pipeline has remained strong for us, meaning the COVID-19 environment did not sort of see decline because many of our client's teams responsible for developing products with us have been active. Obviously, being remote or home officing doesn't help. But I would say the work around those, even though a bit slowed down has still been very active. Now it's more the rate of launches, as you say. If I take Fine Fragrances for sure, clients did not -- they're launching new perfumes when stores are closed. That's pretty obvious. So some of those have been delayed as well as some other opportunities, like we like to call cross-selling opportunities, for example, between Naturex and Givaudan, where you have opportunities to sell some of the Naturex products to Givaudan clients and vice versa. We had built up a very nice pipeline of opportunities. But because of COVID, that actually slowed down the materialization of those types of initiatives because clients don't dare taking those decisions whilst you're in the COVID environment. So those opportunities are sort of pushed a bit into the future. On the other hand, in our world, when you have usually less new launches, you also have less erosion because at the end of the day, what defines the growth is what consumers consume, whether it comes from existing products or it comes from new products.
Operator
operatorThe next question comes from the line of Charles Eden from UBS.
Charles Eden
analystJust a quick question for me in terms of the makeup of your organic sales growth into 2021. Clearly, in 2020, if I'm right, about 80% of your reported organic sales growth came from volume growth. Just as we look to 2021, you've talked about some modest raw material inflation so there'll be a bit of delay in taking pricing, but could we expect some positive pricing to return to your organic sales growth in 2021?
Tom Hallam
executiveCharles, thanks. So as you said, I mean, about 80% of our growth in 2020 was volume. Then, of course, as you remember, we had some price increase in Q1 on Fragrance and Beauty and then, of course, the FX, what we call the FX pricing throughout the year as we were really pricing in Latin America. I think as we said, raw materials at around 1% increase for the year. Of course, it's fairly simple to calculate the price increase and that we will have with customers. And -- but that's really the only element I think you need to take into account.
Operator
operatorThe next question comes from the line of Thomas Wrigglesworth from Citi.
Thomas Wrigglesworth
analystTom, thanks for the opportunity to ask a couple of questions. The first one is could you just remind us, given the net debt to EBITDA, where you're comfortable going to, both on the upside and the downside case seeing that obviously, value creation through acquisitions remains an ongoing focus, I assume, for management. That's my first question. And then my second question, double-digit growth in China in the taste business. It wasn't clear to me if that's the market rate of growth or if you're taking share in China. And can we unpack that a little bit? Are there -- is that a onetime effect that China is taking share out of other geographies in Southeast Asia? Or is there a factor in China that means that's a -- this high rate of growth is sustainable?
Gilles Andrier
executiveMaybe I'll start by your question and then hand over to Tom. In China, there's not such a thing as taking share from Southeast Asia to explain China. I mean, essentially, we don't see -- I mean, I can't relate to any onetime effects that you would explain in China. I think a double-digit growth is essentially what I would expect from China essentially. So maybe you had a bit of catch-up for the -- the impact of COVID was about 2 weeks, 2 to 3 weeks on ourselves. So maybe you had a bit of catch-up in the course of Q1. But essentially, those good sales developments are simply good, good share development, good launches of products, and that's it. So no other specifics.
Tom Hallam
executiveAnd then just on net debt, so minimum and max, I mean, if you look historically at where we've been and where we've been comfortable, we've been up to 4x net debt EBITDA and even probably slightly higher at 1 point after the Quest acquisition. And minimum has been, I think, at one point, we were lower 1x net debt EBITDA. So I think when we've been low, it's really to look at opportunities. And that's really -- if you look, as Gilles mentioned, the 16 acquisitions, where we had a strong balance sheet and we're able to execute those acquisitions over time. And I'd say, if you look at where we are today, very comfortably within that range. So we're just under 3x net debt-to-EBITDA at the end of 2020, which is very much in line with the 2 strong ratings that we have.
Thomas Wrigglesworth
analystAnd just kind of in that context, does the -- is the current environment enabling kind of the M&A pipeline? Are there more opportunities coming in either because of distress or people wanting to sell because asset valuations have been compelling? And how do you [ apply ] that with where you are in, obviously, having had a very active kind of last 12 to 18 months?
Tom Hallam
executiveSo I think, Thomas, firstly, on distressed, I mean, generally, we are not distressed, and that means that many of the companies we're looking at are not distressed. If they are, that probably means that we're not looking at them because what we're looking for is businesses that are resilient and have survived some of these tests. And this is something we certainly look at. We look at the pricing power of the companies. We look at the technologies. And so I don't think we would be interested in distressed assets as such. The pipeline is good overall, very much as we've done in the past, bolt-on acquisitions. And of course, sellers always have expectations in terms of valuation. But we also have an expectation in terms of price and in terms of creating value for our shareholders. So as I say, a strong pipeline, but we remain disciplined going forward.
Operator
operatorNext question comes from the line of Daniel Jelovcan from Mirabaud.
Daniel Jelovcan
analystThe first question is in terms of the consumer products, which grew very strongly, obviously, as I said, also because of COVID, you think that this will be sustainable maybe because people just change the happy [ fuels ]? Or is that growth going to set back a little bit? That's the first question.
Gilles Andrier
executiveYes. Of course, you could consider that it becomes a high comparable for 2021. But at the same time, as I already said, we grew. So 9% in consumer products this year but compared already to an 8% in 2019, where there was no COVID. So that reflects also the fact that we are gaining market share strongly in consumer products. So yes, it's been a bit supported by the COVID environment, but it's also because we are doing well in this segment. So going forward, we stay confident that it's not going to go into a sharp decline simply because we had a 9% growth.
Daniel Jelovcan
analystYes. And second question is, I mean, your fourth quarter with 4.8% organic growth was outstanding when you look at the 2 listed peers. And one of the listed peers argued with the less selling days and your gentleman not to disclose that. But I think without the 4 less selling days for Christmas and New Year, according to my calculation, your growth would have been even double-digit kind of in the fourth quarter. Is that the correct assumption? Or you don't care too much?
Gilles Andrier
executiveWell, your question is a bit too complex. No, we're not playing and explaining all sorts of things with calendar. So the year is what the year is, and that's it. So yes, you also have a different number of days by quarter. If we start to explain every quarter because of the number of days from 1 year to the other, it starts to be complicated.
Daniel Jelovcan
analystOkay. And the last question, thanks very much for the Slide 5, which is very interesting. So is it fair to say when you mentioned that the lower impact in business grew 7.7% last year. Is it fair to say that, let's say, just hypothetically, without COVID, your business would have grown maybe even more than that. That's a fair assumption?
Gilles Andrier
executiveOn the Taste and Wellbeing?
Daniel Jelovcan
analystNo. In general for the group.
Gilles Andrier
executiveIn general. Yes, but you see what you have to -- well, okay. So the 2 things are not exactly the same. So you could argue that the dynamics, I think, on Fragrance and on -- sorry, Taste are a bit different. If I look at the Fragrance, you can argue that, okay, you have shops which are closed. Duty-free, people can't travel. So that has a direct impact on the Fine Fragrance sales. But this is not sort of shifting to consumer products. The 2 things are absolutely decoupled. People, yes, staying at home, they consume more consumer products. They can't go to perfume stores, and they don't buy products. So 2 things are a bit decoupled. Whereas on the Taste and Wellbeing, it's a bit different. The fact that people can't eat outside home, well, they're going to eat more inside the home. And so that's why the foodservice going down has an influence on the good growth of the rest of the business. So the 2 things are more coupled in Taste and Wellbeing as opposed to Fragrance, if that is clear.
Daniel Jelovcan
analystYes. Sorry, it's quite clear. And can you do anything about foodservice declining, small adjustments that you offer more to, I don't know, takeaway service within a restaurant or whatever? Is there any adjustments or you have to...
Gilles Andrier
executiveYou have small alternative models, obviously, of restaurants delivering at home with yes, out of the kitchen of restaurants deliver at home, which compensates slightly, but it's not enough to compensate just the fact that restaurants are closed. So the only thing that can help foodservice is reopening restaurants, having more events. You have to imagine, obviously, that also the fact that people are not traveling around the world has also a big impact on foodservice everywhere. So all those things sort of are in the way of having a good development of foodservice. But again, at the end, people still have to eat something. So that helps on the non-foodservice side. So I think that was the last question or maybe we have a last one?
Operator
operatorThe next question comes from the line of Georgina Iwamoto from Goldman Sachs.
Georgina Iwamoto
analystThis is Georgina here. This is my first call with Givaudan, and I was really hoping to make a good impression, but I have some amazing construction going on next door. So I apologize for the drill noises. I've just got 1 question left, and it's specifically on flavors and the growth outlook there. It seems to me that natural is still going strong. Health and Wellness is still going strong. And the plant-based opportunity is starting to become more visible, and it's certainly becoming more material. So is it fair to say that we'll continue to see more innovation and, therefore, more growth in favor going forward?
Gilles Andrier
executiveThank you for -- you mean more in flavors than well? So for sure, plant-based proteins and naturals are trends that we are focusing on. And this is, as I said, clearly, part of the 2025 strategy, we achieved 100 -- more than CHF 100 million of sales for the plant-based alternatives, and this is going to grow fast in the coming years. The whole Health and Wellness platform is going to continue to grow. So all those trends are there to fuel the Taste and Wellbeing division. I don't know if you can say that it's going to mean that the flavor and -- the Taste and Wellbeing division will grow faster than the fragrance side, but essentially, that's what we can see at this point.
Georgina Iwamoto
analystOkay. And so just to clarify, maybe it can grow faster than history and more towards the rate that we see in fragrance in Taste and Wellbeing.
Gilles Andrier
executiveThe future will tell. Thank you very much. That was the last question. I thank you very much for your attention, your questions. I'd just like to remind you that we will publish our Q1 2021 sales on the 13 of April of this year. And you are welcome to register to the investor event, which will be and will take place on the same day. Thank you again, and have a great day.
Operator
operatorLadies and gentlemen, the conference is now over. Thank you for choosing Chorus Call, and thank you for participating in the conference. You may now disconnect your lines. Goodbye.
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