Goldiam International Limited (526729) Earnings Call Transcript & Summary

May 30, 2023

BSE Limited IN Consumer Discretionary Textiles, Apparel and Luxury Goods earnings 52 min

Earnings Call Speaker Segments

Operator

operator
#1

Ladies and gentlemen, good day and welcome to Goldiam International Q4 FY '23 Conference Call hosted by Monarch Networth Capital. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Rahul Dani from Monarch Networth Capital. Thank you, and over to you, sir.

Rahul Dani

attendee
#2

Thank you, Kelvin, and good afternoon to everyone. We're delighted to host the senior management of Goldiam International with us. And we have with us Mr. Rashesh Bhansali, Executive Chairman; and Mr. Anmol Bhansali, Whole-Time Director of the company. I would now like to invite Mr. Rashesh Bhansali to make his opening remarks. Post this, we'll open the floor for Q&A. Thank you, and over to you, sir.

Rashesh Bhansali

executive
#3

Thank you, Rahul. Good afternoon, everyone. Thank you all very much for joining Goldiam's Earning Call for Q4 & FY '23. I hope everyone is keeping well. Let me give you a perspective on the industry. As you know, US is our largest market where we supply fine jewellery to large US retailers. USA has been witnessing a record high of inflation, coupled with high-interest rates. These factors have resulted in a multifold increase in mortgage payments, lending to a squeeze on discretionary, spending among mid-income segments in the United States. This, along with other geopolitical headwinds affected sales of fine jewellery in FY '23. The second half of FY '23 and Q4 particularly saw US retailers undertaking a large-scale destocking. Goldiam had to partner with key retailers and inventory realignment exercises by running strategic discount programs. This impacted margins during Q4 FY '23. Goldiam was early to respond to the demand headwinds and rework its strategies to minimize any major impact on operations. A few factors that help us protect and enhance the margins, include the Company's ability to source natural diamonds. Strategically, the increased focus on lab-grown diamonds and our omnichannel business model. The combination, these helps us achieve 36% gross margins for FY '23 as against 31% in FY '22 with the Company's FY '23 EBITDA margin remaining healthy, growing to 22.5%. Lab-grown diamond jewellery sales have also sizably added, enhancing our Company's overall profile as an integrated jewellery source amongst large retailers. The share of lab-grown jewellery and overall mix stands at 23% in FY '23. We are seeing an increasing traction and demand transition to this category with FY '24 slated to be a year of specific significance due to strong consumer adaption. While this category has faced some price erosion in FY '23, we believe this has bottomed out as of date with Goldiam being well placed to raise growth due to its integrated nature of operation. Talking about Goldiam’'s digital business, the online deliveries which helped us in quick working capital days turn around with the advantages of our rapid delivery allowing us to be competitively intense in this category. Our strong delivery mechanism resulted into 100% fulfilment of its On-Time deliveries within 7 days of all its e-commerce orders. The company's balance sheet continues to remain healthy with current consolidated liquidity position, cash plus investments, of course, stands at INR 256 crores, sizably growing in the year. As you know, FY '23, we have already distributed dividends to the tune of INR 21.5 crores and has now -- and we have now proposed a buyback of INR 32.5 crores for 2% of the equity of the company to be brought back -- to be bought back. As for the outlook, although the economic situation in the U.S.A. hasn't completely stabilized, some green shoots are visible. We are looking forward to the upcoming festive season with optimism with current open orders of close to INR 100 crores. Goldiam is on a transformational journey. The company's focus is in transition further into lab-grown diamonds and e-commerce sales, which are healthier and more profitable business models with consumer tailwinds. We remain buoyant on journey of lab-grown and it's becoming more popular among young consumers, and the management is evaluating various omnichannel strategies to make an early breakthrough in the domestic market as well. With this, I would like to raise -- open the floor for questions. I now would look forward to have an active interaction with all of you all. Thank you for listening.

Operator

operator
#4

[Operator Instructions] The first question is from the line of Harsh Shah from Dimensional Securities. Please go ahead sir.

Harsh Shah

analyst
#5

My first question is more on the bookkeeping side. What will be the ticket size for natural and lab-grown diamonds for full year FY '23?

Rashesh Bhansali

executive
#6

So FY '23, we believe that we will continue to do 23% to 25% of lab-grown diamond jewellery sales.

Harsh Shah

analyst
#7

No, I mean ticket size per order for LGD and natural diamonds.

Rashesh Bhansali

executive
#8

You mean the order book?

Harsh Shah

analyst
#9

Ticket size, is that the [indiscernible]. Ticket size of 1 unit. Average ticket size of 1 unit.

Anmol Bhansali

executive
#10

The value for lab-grown diamond jewellery as per last year was about $1,100 and for natural diamond jewellery, it was $530.

Harsh Shah

analyst
#11

So LGD is almost twice that of natural diamonds?

Rashesh Bhansali

executive
#12

That's correct.

Harsh Shah

analyst
#13

A follow-up on this. And as you mentioned that we are seeing these macro headwinds which are impacting discretionary spend, then what is it that people are still preferring LGDs worth almost twice that of natural diamonds. I mean you are seeing strong growth there, but not on the natural diamond side?

Rashesh Bhansali

executive
#14

So I'll tell you what is happening in the industry. People are preferring to buy lab-grown diamonds jewellery right now because the natural diamond price of the jewellery for the same styling is 10 times more price. So they are preferring to spend less money. But even if they're spending double the amount of natural diamonds in that scenario of the look, they are actually getting a lot of strong savings. So that is why they're preferring lab-grown diamond jewellery.

Anmol Bhansali

executive
#15

If I could also add on this is also a phenomenon of Goldiam strategy within lab-grown diamond space where we are growing our own centers. So we are able to focus on jewellery that is higher end within the lab-grown space on the bridal market as well. This segment was not addressed by us in the natural diamond jewellery space. So for us, in particular, for Goldiam, lab-grown is actually a higher ticket item than natural diamond jewellery.

Harsh Shah

analyst
#16

Okay. Got it. Got it. That's helpful. And on the competition side, I mean, there is this entire Surat and the South Gujarat belt, which are involved in growing LGDs and a lot of new players are coming up in the market. So what kind of competitive scenario are you seeing? This year, we saw a good sort of 30%, 35% price erosion in LGDs. So going ahead, what is the outlook on both competition as well as the pricing part?

Rashesh Bhansali

executive
#17

Anmol, do you want to take this?

Anmol Bhansali

executive
#18

Sure. I can answer that. There is definitely a lot of capacity that come up in the growing side of the business in terms of lab-grown growing within the Gujarat and Rajasthan areas. For us, we have always historically seen distribution to be the main factor that will determine success in the lab-grown field. In our industry, we think that distribution really is the only, only sustainable and long-term key to creating additional value and additional margins within our industry. So if you see even in our operations, we have focused on doing 100% captive consumption so that we can gain the benefit of additional margin in jewellery. Not just that, we have focused selling lab-grown diamond jewellery, where all the centers are grown in-house at Goldiam itself. We are focused on selling this not to wholesalers, but directly to large retailers in America. This has allowed us to gain prominence, visibility among these retailers who now believe that Goldiam is offering an end-to-end product suite within the category of lab-grown diamond and lab-grown diamond jewellery. And it also helps us from the perspective of additional margins on the lab-grown side of the business. So we are able to capture every margin component in the supply chain from growing right up until jewellery distribution to retailers. So that is what is going to be the long-term sustainable differentiator for all companies in our industry. And I think that we have always focused on distribution rather than just growing capacities without locked in sales.

Harsh Shah

analyst
#19

Okay. And one more bookkeeping question. Our operating expenses, this line item has grown from INR 10 crores to almost INR 19 crores during the quarter. I mean, is there any one-off? Or what would be the reason behind that?

Rashesh Bhansali

executive
#20

Harsh, let me get back to you on that.

Harsh Shah

analyst
#21

Sure. And just one small request. It would be really help if you could give the split of natural LGD and raw LGD on a quarterly basis. You are giving it on an annual basis. It would be helpful if you can give it on a quarterly basis as well.

Rashesh Bhansali

executive
#22

We will keep that in mind going forward.

Anmol Bhansali

executive
#23

Yes. From Q1 of the next financial year, we'll be giving a quarterly split on lab-grown jewellery versus natural jewelry.

Operator

operator
#24

[Operator Instructions] Next question comes from the line of Dixit Doshi from Whitestone Financial Advisors Private Limited.

Dixit Doshi

analyst
#25

My first question is regarding the demand scenario in U.S. So as you have mentioned that over last quarter, we have seen some of the retailers are looking at discounting the product. So do you expect it's more or less over or still 1 or 2 quarters, this phenomena will continue, and we can expect some pressure on the margins over the next couple of quarters as well?

Rashesh Bhansali

executive
#26

Mr. Dixit, I think more or less, our partnership with all these retailers is on a continuous -- continuous basis. We believe that the economy in America is not favoring the sales of diamond jewellery because of all the issues that are there in terms of what I just said in my speech. So in case if we do have to partner with them for another quarter or 2 quarters, we will -- we prefer to do so looking at the future post that. We don't believe this is impacting margins dramatically going forward because we've already realigned margins, and now we are working towards it. So I think margins will improve from what you have seen in the last quarter.

Dixit Doshi

analyst
#27

Okay. And your discussion with your clients, do you foresee that some demand to come back by the time the season starts, say, around from September to December?

Rashesh Bhansali

executive
#28

Yes, that's always the busiest time for Christmas sales and Thanksgiving sales. So we definitely believe that a good order book and a healthier order book position, right, will be received by the company very soon. Currently, we are sitting on a INR 100 crore open order book, which we'll be delivering in the next 3 to 4 months.

Dixit Doshi

analyst
#29

Okay. And just regarding this order book, so we do give the notices of we have received the order and all -- what I understand is we sell to the retailers and it remains on our inventory. And whenever end customer purchase from the retailer, we record the sales. So how does this then orders pay out?

Rashesh Bhansali

executive
#30

Okay. So that is not what the order book is all about. The order book is all about asset sales as well as new test memos that we are doing, which is exactly what you've told us. But that is only on 20% to 25% of the order book where new tests are happening. The rest of the INR 75 crores of that order book is absolutely on 100% buyout.

Dixit Doshi

analyst
#31

Okay. Okay. 75% is 100% sell?

Rashesh Bhansali

executive
#32

Yes.

Dixit Doshi

analyst
#33

So even if the -- it does not get sold at their end, it's recorded in the sales for ours?

Rashesh Bhansali

executive
#34

Because it is sold by us.

Dixit Doshi

analyst
#35

Okay. Okay. Okay. Now second question is regarding the -- as you mentioned that we are evaluating options for lab grown in India. So first thing, are we going to look at the fashion jewellery or more focused towards the high-value bridal wear? And secondly, can we expect something in FY '24 or it may take some more time for studying the market and may happen in FY '25?

Rashesh Bhansali

executive
#36

I think market studies are currently going on. And I think we are looking at FY '24 or the end of FY '23 to give you clear information and some concrete showcase on this thing. Anmol, do you want to take this further?

Anmol Bhansali

executive
#37

No, I think that's fine.

Dixit Doshi

analyst
#38

Okay. And it will be more of a fashion jewellery or [indiscernible] high ticket bridal wear type of?

Rashesh Bhansali

executive
#39

So the interesting thing about lab grown is that we will be using solitaires in our presentation to the Indian consumers because the cost of solitaires with our fully backward integration, right, we will be enhancing our own margins when we sell domestically. So I think we'll be looking from mid to -- mid-market jewellery segment anywhere from the price point of INR 25,000 retail all the way to INR 4 lakh retail should be our price point.

Dixit Doshi

analyst
#40

Okay. Okay. And one last question. We are reading articles on some sanctions on Russia or any like that. So are we facing any availability issue for the rough diamond on the natural side?

Rashesh Bhansali

executive
#41

Yes, absolutely. That has been another important reason with the geopolitical risk, right, and sanctions of Russia and dollar payments to Russia. So the ALROSA, which is the largest trading and mining company, will distribute rough diamonds to all Indian cutters and pipe holders are unable to sell their rough to India or anywhere else in the world coming to India due to these dollar payment issues. So because of this, there has been not availability of enough rough diamonds for the market, right, which has increased prices of natural diamond polishes. And because of this also retailers have slowed down their order -- issuing orders because they believe that this pricing is not sustainable.

Operator

operator
#42

The next question comes from the line of [ Kaustav Das ], an individual investor.

Unknown Attendee

attendee
#43

So I just wanted to know, so what do you think would be the growth approximately 1 year down the line from the U.S. And my second question would be, so I just joined a bit late. So for the Indian market, are you trying to go through like your own stores? Or would you be partnering with the big brands of India? So yes, I just wanted to know on these two lines.

Rashesh Bhansali

executive
#44

Currently, Mr. Kaustav, the business is in a consolidation phase, right? So we are looking to consolidate margins and improve that even with a temporary slowdown in business. But next year onwards, I believe that once the directional -- direction of lab-grown diamond jewellery versus natural diamond jewellery and the geopolitical risk is down, we believe that business will go back on its growth trajectory post next year onwards.

Unknown Attendee

attendee
#45

So you mean around 20% revenue growth?

Rashesh Bhansali

executive
#46

So right now, it's too early to predict what will be the revenue growth. I only firmly believe that we'll get back on our growth trajectory.

Unknown Attendee

attendee
#47

Got it. And on the India front, if you could just answer that.

Rashesh Bhansali

executive
#48

Anmol, do you want to take the India front?

Anmol Bhansali

executive
#49

Sure. We're still in discussions. So it's a little preliminary in what to answer. I think we'll be able to get back to all analysts and all investors maybe in our Q2 conference call. But in terms of specifically to your question, we're considering setting up retail ourselves.

Operator

operator
#50

[Operator Instructions] The next question comes from Nikhil from Perpetual Investment Advisors. Please go ahead.

Unknown Analyst

analyst
#51

So I have 2 questions. See, while U.S. is witnessing some slowdown and it might last for a while and India -- looking at India signing trade agreements with a lot of countries now, are we looking at other geographies which can be equally sizable or quite sizable for Goldiam going forward?

Rashesh Bhansali

executive
#52

Mr. Nikhil, we are -- understand the slowdown, business consolidation, and we understand the need to increase geographies for the company. We are looking right now at a couple of new geographies. One is UAE and the other one to be Australia.

Unknown Analyst

analyst
#53

Got it. Are these markets, I mean in terms of consumption equal to U.S. per capita or this would be more of natural versus lab grown?

Rashesh Bhansali

executive
#54

No. So the UAE market is completely natural diamond jewellery market. Lab-grown has yet to get stronger in that area. While Australia, the lab-grown has started kicking in. And we will have to go there and get some clients and start that business very soon.

Unknown Analyst

analyst
#55

Okay. Okay. And like a lot of participants asked earlier, while there are several manufacturers of lab-grown diamond within India and outside India, is there a way to differentiate in terms of the process of manufacturing?

Anmol Bhansali

executive
#56

I can answer that. So there are two processes of manufacturing lab-grown diamonds. Most large diamonds, which when I say large, I mean 1 carat and larger. Most diamonds of that size are grown via the CVD process, which is the same process that we use at Goldiam. Within that, there is no way to differentiate diamonds in terms of the formula for growing or any such thing. Some manufacturers may have -- maybe grown poorer quality and may not have great consistency with their production. We have reached a stage where we are growing to very well commercialized U.S. quality diamonds, and we're very happy with our production at Goldiam in terms of diamond growth.

Unknown Analyst

analyst
#57

Got it. So I actually meant in terms of what yield per machine and whatever way you calculate maybe carats per month or...

Anmol Bhansali

executive
#58

Sure, sure, absolutely. So not really. I think it all works out to the same levels. Some people may be growing faster, but that comes at a cost of weaker colors and weaker production growth. For us, we focus on a consistent high quality of diamond growth and trying experiments to push the yield per machine per month upwards as much as we can. So at the moment, I think there is no major difference in terms of yield per machine.

Unknown Analyst

analyst
#59

And so see the inventory days have moved up quite significantly, and you've sort of answered that in some of the earlier questions. But when do we see them normalizing again, like over what period just for the sake of modeling?

Rashesh Bhansali

executive
#60

I think we look at next year to be a stronger year for the company and because it will take 2 to 3 quarters to play out the consolidation phase.

Unknown Analyst

analyst
#61

Okay. So we see inventory moving back to somewhere between 2 to 3 months over the next 1 year?

Rashesh Bhansali

executive
#62

Yes. I think the focus that we personally have to do this year is to reduce inventory and then move forward. But also, you see the company's lab-grown diamond business has been relatively a newer business in the last 2 years, right? It has impacting and it's been showing in the balance sheet that it's a stronger and a better business to come in. Now when you see the inventory numbers, you have to also understand that when we are growing our own stores and when we are doing e-commerce businesses, we have to have inventory ready in the company to deliver between 5 to 7 working days. And as Mr. Anmol pointed out to one of the answers to the earlier question that our ticket price -- ticket size in natural diamond jewellery was $500 and lab-grown is $1,100. Also, that's another reason why inventory seems to be increased because your ticket sizes have increased as well.

Unknown Analyst

analyst
#63

Got it. Got it. And so currently or maybe last year, the breakup in sales was -- no, sorry, for the current order book, the breakup is 20%, 25% is maybe test sales and 75% would be pure buyout. How was this -- I mean, how has this trended historically?

Rashesh Bhansali

executive
#64

It's been on similar lines historically.

Unknown Analyst

analyst
#65

Okay. Okay. And one last question is on tax rate. So it has varied from 30% to -- we are close to 28% now. Any guidance on what can it be going forward?

Rashesh Bhansali

executive
#66

The tax rate, I mean, the taxes -- corporate tax of the country is what we are...

Unknown Analyst

analyst
#67

So it's 25% and 25.2% or 25.4% for the last few years, it has been higher. That's primarily why I'm asking that what can we expect going forward?

Rashesh Bhansali

executive
#68

No, I think you see around 25% going forward.

Unknown Analyst

analyst
#69

Okay. Okay. So another question is, while the plans for domestic market, it may be in the works yet, but anything on the size of investment that would be required for this?

Rashesh Bhansali

executive
#70

Anmol, do you want to take that?

Anmol Bhansali

executive
#71

So I think similarly on the same lines, we will be evaluating and getting back to you on that, maybe in the Q2 call. For us, at the moment, it's -- we're considering the mode of entry. And I think beyond that, we will have to get back to you after a quarter or two.

Unknown Analyst

analyst
#72

Okay, okay. No problem.

Operator

operator
#73

The next question comes from the line of Dixit Doshi from Whitestone Financial Advisors Private Limited.

Dixit Doshi

analyst
#74

Can you elaborate slightly on the response on the Jewel fleet?

Anmol Bhansali

executive
#75

Sorry, could you repeat that?

Dixit Doshi

analyst
#76

Response on the Jewel fleet we launched last year for the mom-and-pop stores?

Anmol Bhansali

executive
#77

Sure, sure. Correct. So we are working with wholesalers, with one particular wholesaler to distribute orders through the website. They've taken it on and between -- and they are using it both to order and for catalog -- showing it as a catalog to retailers and ordering offline from the website. I think the requirement for -- our learning has been for mom-and-pop for independent jewellers. There is a strong requirement for terms and pricing terms, which, of course, the website cannot offer, but is being offered offline by our wholesale partner. So we're working with them in growing that business steadily. Moving forward, we are not investing any capital in developing the website further and just adding styles to help them display and sell more product.

Dixit Doshi

analyst
#78

Okay. So more or less, we'll be growing there through the wholesaler model where the wholesaler will...

Anmol Bhansali

executive
#79

It will be more like a sales tool to help the wholesaler sell more of Goldiam product.

Dixit Doshi

analyst
#80

Okay. So because just wanted -- so just one thought. So if we are present in the U.S. and currently, most of our sales comes through directly partner with the retailer. And our sales in absolute terms in the natural side is around INR 400 crores. If I look at the size of the U.S. market, it will be like billions of dollars. So over next 4 years, 5 years, do we see that despite the slowdown in the U.S. market, we have a huge opportunity to grow. So our growth rate should not be too much related to the economy of the U.S. given the size of opportunity is such large, and we are a very small player in that.

Anmol Bhansali

executive
#81

I'll forward that question to our Chairman to give his thoughts as well.

Rashesh Bhansali

executive
#82

Thank you, Mr. Dixit. So our growth rate actually really doesn't depend on the size of the opportunity out there. The growth rate really depends on what is selling in the consumer showcases and what the retailers expect Goldiam to partner with them and make the design. So we have a very capable design development team. We keep making designs and as and when the retailers choose those designs is when the growth actually comes in. We also expect the economy to improve for more and more people to have confidence and extra income or discretionary spends to go up. Currently, as you are well aware, the discretionary spends are not happening in America, and that is something that is hurting us. So I think going forward, once these things are settled, things will get back to normalization.

Dixit Doshi

analyst
#83

Yes. But is there a scope for adding more retailers or increasing our wallet share with the same retailer...

Rashesh Bhansali

executive
#84

Yes. So we do believe that increasing wallet shares with the existing customers is the best way to grow, right? But just by adding more and more retailers, we'll be creating competition in our own design between the two retail organizations. So we prefer to be working with the top 5 or 6 retailers in America, and we will be looking forward to grow our wallet size with them, whether it's natural diamond, whether it's lab grown diamonds, whether it's bridal jewellery or whether it's fashion jewellery or bands or tennis bracelets. So we will be looking to increase our wallet size with each retailer, right, as well as the ticket size with each retailers.

Dixit Doshi

analyst
#85

Okay. And last question from other participant has also asked the other expenses has gone up from INR 10 crores to almost INR 19.5 crores this quarter. So if you can answer that?

Rashesh Bhansali

executive
#86

Yes, I will get back to you ASAP on that.

Dixit Doshi

analyst
#87

Okay. Is there a thing like whenever we offer a discount, the discount comes in that line item?

Rashesh Bhansali

executive
#88

No, let me get back to you. I don't want to give you a reply, which may not be the reality or the truth.

Operator

operator
#89

The next question comes from the line of [ Drasti ] from ThinkWise Wealth Managers. As there is no response from the questioner's end, we shall move to the next question. The next question comes from the line of [ Kaustav Das ] an individual investor.

Unknown Attendee

attendee
#90

Just a follow-up to the original question that I asked, like how would you expand in the retail market in India? I was just having this thought that like any other big players in India like Tarakeswar, so they would be also able to produce lab-grown diamonds as like I remember you sometimes have told that the machines are not that expensive. So is there any moat that will help us protect when we try to explore the Indian market? Or is it going to be just our distribution network that is going to help us? Like is there any moat that you think will help you to expand in the Indian market?

Rashesh Bhansali

executive
#91

Anmol?

Anmol Bhansali

executive
#92

So I think, of course, machinery and having an end-to-end capability direct to retail is something that is very exciting. In the long term, however, it is our opinion, and this is the reason for why we are considering India as a destination in which to sell diamond. We think the opportunity size is very large. Just from the strategic standpoint of the country, the way the incomes are growing and the price points at which people are buying studded jewellery, evaluating competitors that are also currently already in the landscape within the natural diamond jewellery section, whether they're brick-and-mortar only companies or omnichannel companies with a large online presence, I think there is a -- we see there to be some scope and a sizable opportunity available for us to not just compete but also for an ecosystem or a market to grow with multiple such distribution for lab-grown diamond jewellery in the country. I think that's the current opportunity.

Unknown Attendee

attendee
#93

And just one more thing that I wanted to ask. So how do the big companies in India operate in case of lab-grown diamonds? Do they receive it from like do they have customers like you from where they retrieve the products and -- or do they produce that in-house, like if you have any idea?

Anmol Bhansali

executive
#94

If you can just explain what you mean by big customers.

Unknown Attendee

attendee
#95

So, suppose the likes of TanishQ or suppose the likes of PC Chandra in West Bengal they are big on like jewellery or diamonds. So, if they want to sell lab-grown diamonds, how are they procuring it or are they creating it in-house, just like you guys are?

Anmol Bhansali

executive
#96

Sure. So good question. At the moment, there is not a single large organized retailer in our country that sells lab-grown diamond jewellery. They are only selling natural diamond jewellery. And in terms of lab-grown, there is no large organized player with pan-India presence that is in the market at the moment.

Operator

operator
#97

[Operator Instructions] Next question comes from the line of [ Yatin ], an individual investor. Please go ahead.

Unknown Attendee

attendee
#98

So my question would be, which is, I guess, partially already answered in terms of higher inventory this year. So -- but just from the point of view, is it because of currency USD issue also that we can see is that also impacted there? And next question would be, do we have a little use case in terms of lateral diamond? So as of now, we are just looking at jewellery and so do we have the other use case or maybe example which could be used in other items like maybe in phone or maybe any other use cases I just want to know if you could throw some light on that.

Anmol Bhansali

executive
#99

Sure. Let me address your second question first. So we are growing gem quality lab-grown diamonds and our technology and machines. Theoretically, it can be used in other applications also. But none of this is available on a commercial scale and research and development is still many, many years away. So our full focus is to address the opportunity in front of us, which is within the gem and jewellery use for lab-grown diamonds. And sorry, if you could repeat your first question, we could answer that as well.

Unknown Attendee

attendee
#100

So my first was in terms of inventory, what's the reason for higher inventory? I guess partially you have answered this is because of lab-grown diamonds kept for the online business, but does it also include USD dollar impact?

Anmol Bhansali

executive
#101

Yes. So I think the main reason for the higher inventory, as was mentioned by our Chairman, was the inventory held for e-commerce as one requirement and also the requirement to consign a certain amount of lab-grown diamonds with retailers in the U.S. as this new industry category gets pushed into their stores. So these are the two main reasons for the high inventory this year.

Unknown Attendee

attendee
#102

But just a follow-up question. If you also can tell how much is online versus off-line sales of total what we have in the year?

Anmol Bhansali

executive
#103

Online versus offline store, I can give that figure. Online, I think each store give total for the previous year, we completed about 75% -- 74% of our sales were in store and the balance 26% was online.

Unknown Attendee

attendee
#104

Okay. And what more things we are taking to make sure that we can increase the online, what strategy do we have for the next year? Anything we have in particular?

Anmol Bhansali

executive
#105

Great question. We're very focused on increasing our online business. We find it to be a strong moat and a strong cash flow generator for the company. So we are focused -- right now, we've come off two very, very strong years of the business online, growing very fast. To give an idea, I think just 2 to 3 years ago, this was in low single digits as a percentage of our overall company revenue. And I think the consumer adoption, thanks to COVID for fine diamond jewellery and purchasing fine diamond jewelry online has been very significant. I think this year, we should be looking to maintain and slightly grow that mix of online versus offline and hopefully, with the overall pie stabilizing and growing from here. Our focus is going to be and -- our focus is going to be also to increase more and more assortments for lab-grown diamonds online, thanks to the AUR being higher for Goldiam for lab-grown diamonds as a category as a whole. I think naturally, the online segment will also pick up in the total sales mix between online and offline.

Unknown Attendee

attendee
#106

Just last, which brand we are selling online? Is it the Goldiam only or do we have any other made a specific brand online?

Anmol Bhansali

executive
#107

Great question. We -- all our online sales are B2B online sales. So we sell through our retailers' website. So for example, some of our large retailers like brands of Signet jewellers, Walmart, JCPenney, et cetera, on their website, we list our products and sales on those is what is counted over here.

Operator

operator
#108

[ Mr. Yatin ] we request that you return to the question queue for followup questions. The next question comes from the line of Vineet Gala from Xylem Investments.

Vineet Gala

analyst
#109

Sir, just a follow-up on what the previous participant had asked with respect to inventory. So what would be the quantum of our inventory at the client stores? And in your experience, what is the agent to -- that we see in this inventory in the slack season that is ex of Q3, like before Q3?

Anmol Bhansali

executive
#110

Thank you, Vineet. I think the detail we can get back to you after the call. We'll pull the numbers out of our inventory at stores and the agent for the same, and we can e-mail it over without a problem.

Vineet Gala

analyst
#111

So just a ballpark number, like of the INR 250 crores of inventory that we have, what proportion would that be? Like I just want to know the ballpark?

Anmol Bhansali

executive
#112

Approximately, I think over 85% to 90% -- 85% plus would be sitting in stores.

Vineet Gala

analyst
#113

Perfect. Got it. That's helpful. Sir, my second question is, if you could articulate on the supply side capacities with respect to the seeds, like who are the largest players? How do we source? What are the pricing trends recently? That would be really helpful.

Anmol Bhansali

executive
#114

This is with respect to [indiscernible].

Vineet Gala

analyst
#115

Perfect, yes.

Anmol Bhansali

executive
#116

Yes. So this is the raw material for lab-grown diamond growing. We are sourcing our diamond seeds completely from companies abroad. We have suppliers in Japan, Turkey and Germany as well. These are the large companies from which we are supplying very well-calibrated laser cut diamond seeds. The pricing has more or less been stable, and we've seen about a 15% to 20% drop in diamond seed pricing over the last 4 months in line with our expectations and through long-term contract negotiations as well.

Vineet Gala

analyst
#117

Sir, so for a new player, is it easy to source these seeds? Or like is it equally -- I mean so how does that work out for any new player who is coming out with LGD manufacturing capacity?

Anmol Bhansali

executive
#118

So I think it would be -- it's available to source. There's no constraint with regards to sourcing LGD.

Vineet Gala

analyst
#119

Perfect. Sir, and my last question is, I just wanted one clarity. Do we sell loose LGDs?

Anmol Bhansali

executive
#120

We don't. Almost 99% of our products will be completely integrated and sold in jewellery to U.S. markets.

Vineet Gala

analyst
#121

Sir, but do we have any capacities -- like what is the capacity utilization in our LGD manufacturing part?

Anmol Bhansali

executive
#122

All machines are operational, 100% and we're utilizing at full capacity.

Operator

operator
#123

The next question comes from [indiscernible] Wealth Managers, please go ahead.

Unknown Analyst

analyst
#124

I'm relatively new in this company. So when I look at Page 17 of your presentation, you've given the breakup of your product portfolio, your region, your sales channel and your customer breakup. And you've given your EBITDA margins in each of the products. So I just wanted to clarify, is this gross margins or EBITDA margins? Because our EBITDA margins are lower -- if I have to look at these EBITDA margins and the number comes very high. So these are gross margins that we've mentioned?

Anmol Bhansali

executive
#125

[ Drashti ] I'd love to get back to you with -- after reviewing the corporate profile. Again, we are in the process of updating it for the new financial year. If you e-mail me -- e-mail us at the company, then we'll be able to give you the exact breakup in details.

Unknown Analyst

analyst
#126

Sure sir. Sure. And also in our sales channel, I wanted to understand, are our margins way different in the traditional versus the e-commerce channel...

Anmol Bhansali

executive
#127

No, the margins between traditional and e-commerce would not be very different. We get slightly more for e-commerce, but that's marginal. The main difference is that the working capital required on the e-commerce business is far lower. So from the perspective of return on capital invested and our ROCE, focusing on e-commerce is always much better. E-commerce business is going to be a net working capital negative business. So effectively, we get paid first and then our payment for raw materials are due in the market.

Unknown Analyst

analyst
#128

Understood. And in terms of product portfolio, if you could give me some sense on the gross margin because here what it's mentioned, it's not timing to our actual numbers. So if you could just give me your overall sense on the gross margin?

Anmol Bhansali

executive
#129

If you could e-mail me the specifics, we'll get back to you and break it down by product category as well as distribution category with the exact FY '23 numbers.

Unknown Analyst

analyst
#130

That will helpful.

Rashesh Bhansali

executive
#131

To give you a little bit on the gross margin, the company has achieved 35%, 36% gross margins.

Operator

operator
#132

The next question comes from Kushal Shah, an individual investor. Please go ahead.

Unknown Attendee

attendee
#133

I just saw that last year's budget has been speaking about the lab-grown diamonds, and has announced some benefits for the import of this particular raw material for the lab-grown diamonds. So, are we planning to reap any benefits out of that?

Anmol Bhansali

executive
#134

This is with regards to what was announced by the government.

Unknown Attendee

attendee
#135

Yes.

Anmol Bhansali

executive
#136

So those are -- so what the government has announced is a duty reduction on diamond seeds, which is a raw material for the diamond growing process. As our diamond growing laboratory is located in an SEZ, in the seeds SEZ. We anyway have historically not paid duty on importing diamond seeds because everything effectively is exported. So there's no net change or net effect for our company.

Unknown Attendee

attendee
#137

Okay. Second question is regarding our -- this sales particularly coming from the U.S.A. So I was just looking at the presentation. So is it like we are very much dependent on U.S. And are we looking to explore more of the territory?

Anmol Bhansali

executive
#138

Sure. That's a great question. So the U.S. is the largest market for jewellery in the world, more than anything else, not just about its size of opportunity, but on a per piece and per unit basis, they consume more diamonds than any other region in the world. Even in terms of structure of the market, most of the market or almost entirely now the market sits very strongly with organized retailers, about 40%, 40% to 45% is with independent mom-and-pops, and we service that market through wholesalers and the balance is with large corporate retailers in America. So a very well-structured market in terms of the customer base. The per unit profitability per unit margin will be higher because of the diamond component being higher per piece compared to rest of the world. And overall, the size of the market is the largest among any other region in the world. So these are the reasons which make the U.S. one of the most attractive and most lucrative markets for a company like us. Of course, though we certainly understand regarding your question regarding diversification. And as mentioned by our Chairman, we'll be evaluating options in other regions this year as well.

Unknown Attendee

attendee
#139

Okay. And my last question, sir, is regarding the buyback price, which has been announced by the company. So last year, it was also a surprise and this year also a surprise. But any reasons for such a steep drop in the buyback price?

Anmol Bhansali

executive
#140

Sorry, could you repeat that question?

Unknown Attendee

attendee
#141

Yes. It's regarding the buyback price. So the last year, the buyback price that was announced, that was also a surprise and this year is also a surprise. So any specific reason for the steep drop in the buyback price?

Anmol Bhansali

executive
#142

I'll let our Chairman add in thoughtful way.

Rashesh Bhansali

executive
#143

Well, you see the company continues to do buyback virtually every year or 2 years, right? And the buyback price is decided by the Board, right? And the Board feels that we should be -- we are able to buy back 2% of the equity very easily at that price. And that is the reason why the buyback price is determined with a certain exercise with the average pricing in the last 6 months as per some rules and norms of -- which have been laid out.

Unknown Attendee

attendee
#144

Okay. Fine. Just like the reason for this question is just because it's like last year, it was valued on a 20% premium and this time, it's just valued at 2% premium to the market price. So that was the specific reason just for asking this question?

Rashesh Bhansali

executive
#145

Well, I believe this is the time since it's the phase of consolidation for the company, right? So as the company should be able to conserve some more cash for future expansion and still continue to give out good dividends and do buyback virtually every year or 2 years.

Operator

operator
#146

As there are no further questions, I would now like to hand the conference over to the management for closing comments.

Rashesh Bhansali

executive
#147

Thank you, everyone, for joining in this call. We look forward to your continued participation. If you have any further queries, please reach out to our Investor Relations team. I would like to thank Monarch team for hosting this call, and a very good evening to all of you.

Anmol Bhansali

executive
#148

Thank you so much. Thank you to the Monarch team and all participants.

Operator

operator
#149

On behalf of Monarch Networth Capital, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.

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