GoodRx Holdings, Inc. (GDRX) Earnings Call Transcript & Summary
August 6, 2026
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, thank you for standing by, and welcome to the GoodRx Second Quarter 2026 Earnings Call. As a reminder, today's conference call is being recorded. I would now like to introduce your host for today's call, Aubrey Reynolds, Director of Investor Relations. Ms. Reynolds, you may begin.
Aubrey Reynolds
executiveThank you, operator. Good morning, everyone, and welcome to GoodRx's earnings conference call for the second quarter 2026. Joining me today are Wendy Barnes, our Chief Executive Officer; and Justin Fengler, our newly appointed Chief Financial Officer. Before we begin, I'd like to remind everyone that this call will contain forward-looking statements. All statements made on this call that do not relate to matters of historical fact should be considered forward-looking statements, including, without limitation, statements regarding management's plans, strategies, goals and objectives, our market opportunity, our anticipated financial performance, underlying trends in our business and industry, including ongoing changes in the pharmacy ecosystem, our value proposition, our long-term growth prospects, our direct and hybrid contracting approach, collaborations and partnerships with third parties, including our point-of-sale cash programs and our integrated savings program, our e-commerce strategy and our capital allocation priorities. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors. These factors, including the factors discussed in the Risk Factors section of our annual report on the Form 10-K for the year ended December 31, 2025, and our other filings with the Securities and Exchange Commission could cause actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements made on this call. Any such forward-looking statements represent management's estimates as of the date of this call, and we disclaim any obligation to update these statements even if subsequent events cause our views to change. In addition, we will be referencing certain non-GAAP metrics in today's remarks. We have reconciled each non-GAAP metric to the nearest GAAP metric in the company's earnings press release, which can be found on the overview page of our Investor Relations website at investors.goodrx.com. I'd also like to remind everyone that a replay of this call will become available there shortly as well. With that, I'll turn it over to Wendy.
Wendy Barnes
executiveThank you, Aubrey, and thank you to everyone for joining us today. The second quarter was a strong quarter for GoodRx. We exceeded our revenue expectations, maintained disciplined profitability and saw meaningful consumer engagement across the platform. That performance was driven by the 2 strategic priorities we outlined at the beginning of the year. First, Pharma Direct, which is scaling quickly due to growing manufacturer adoption of consumer direct pricing programs and sustained strength in GLP-1 access. Second, subscriptions, which are becoming a central part of how we serve and retain consumers as illustrated by the launch of our newest offering, GoodRx Companion in May. Based on our first full half performance and the trends we are seeing across the business, we are raising our full year revenue and adjusted EBITDA outlook, which we will discuss in more detail later in the call. We are confident this puts us on a path to return to year-over-year revenue growth this year earlier than previously anticipated and reinforces our belief that GoodRx is building a more durable growth profile. That durability is rooted in a combination of assets that work together, a trusted brand, a large high-intent audience and a nationwide pharmacy network. Each year, we see over 280 million site visits across our platform when cost and access are shaping prescription decisions. That gives manufacturers, retail pharmacy partners and plan sponsors a scaled channel to make pricing, access and savings programs visible and usable for consumers. And as more partners bring programs to GoodRx, we are able to deliver better prices, broader access and more useful products directly to consumers, giving them more reasons to return to our platform, increasing engagement and strengthening our revenue base over time. The market backdrop reinforces why this matters. Affordability pressures continue to intensify. Consumers are bearing more cost, facing less predictable coverage and increasingly need to know what a medication will cost before they reach the pharmacy counter. For example, in the ACA marketplace, nearly 3 million fewer people are enrolled following the expiration of enhanced subsidies and early 2027 rate filings point to another year of significant premium increases. Employers are under the same pressure. And as costs rise, many are covering less or shifting more of the expense to employees. Across the board, coverage is becoming harder to maintain and more expensive to use. That makes execution our priority. Our focus now is to continue scaling the programs gaining traction, make them even easier for consumers to use and turn the progress we demonstrated in the second quarter into sustained growth. Before I move into the business updates, I want to address yesterday's leadership announcement. Chris McGinnis has transitioned from his role as Chief Financial Officer. On behalf of our Board and management team, I want to thank Chris for his contributions to GoodRx, including his partnership during my first year as CEO and his leadership of the finance organization. Effective today, Justin Fengler, who currently serves as our Chief Strategy and Operations Officer, will take on the additional role of Chief Financial Officer. Justin has been with GoodRx for more than 10 years and has a deep understanding of the business, our financial model, our corporate development activities and how we operate. In his current role, he has helped connect our corporate strategy to the priorities, investments, M&A and execution plans that guide the company. That experience, combined with his background in investment banking and consulting, makes him well positioned to lead the finance organization. You'll hear directly from Justin later in the call as he reviews our quarterly financial performance and outlook. With that, I'll turn back to the quarter and walk through our business updates. Starting with Pharma Direct. Q2 was a standout quarter with revenue growing 76% year-over-year and 18% quarter-over-quarter, supported by strength in consumer direct pricing and advertising solutions that extend well beyond any single therapeutic category. We now have more than 135 consumer direct pricing programs, including the addition of top brands like Jardiance, Nurtec, Otezla and Rapaflo. Reinforcing the role GoodRx is playing in helping manufacturers bring affordability programs directly to consumers at scale. GLP-1s remain one of the clearest examples of the value of that model. Demand remains strong, coverage remains limited or inconsistent, and the category is evolving rapidly as new therapies, formulations and price points come to market. During the quarter, we supported several important launches and expansions, including Ozempic pill, Wegovy HD, Foundayo and Zepbound KwikPen. These are in addition to our support of the Wegovy pill launch earlier this year as well as continued partnership with all other FDA-approved GLP-1 brands. GoodRx has become one of the leading consumer access channels for GLP-1 medications in the U.S., giving manufacturers a scaled way to turn pricing strategies into consumer access. We believe GoodRx's role in GLP-1 access will remain important as the category evolves. Demand for GLP-1 therapies is growing rapidly, particularly in the self-pay segment, and we expect that momentum to persist for the foreseeable future. Coverage models are also changing, such as the Medicare bridge program that launched on July 1 and runs through the end of 2027, offering $50 pricing on certain GLP-1 therapies to eligible Medicare beneficiaries. We are watching adoption closely, but Medicare age consumers represent a modest share of GLP-1 users on our platform today, and this program includes specific authorization, eligibility and processing requirements that naturally limit its reach. Given the scale of demand and variation in coverage, we expect transparent self-pay access to maintain an important part of the market, creating ongoing opportunity across both Pharma Direct and GoodRx for weight loss. At the same time, the strength of Pharma Direct extends well beyond GLP-1. We continue to deepen our partnerships with a more focused group of large pharmaceutical manufacturers, prioritizing strategic relationships with companies that have leading high-value brands. As a result, our average deal size has increased year-over-year, reflecting both the expansion of existing partnerships and greater alignment around enterprise scale programs. That breadth reduces concentration in any one category and gives us multiple avenues to compound growth over time. This strategy reinforces our ability to deliver meaningful value to manufacturers while driving more efficient, durable growth across our Pharma Direct offering. Turning to subscriptions. The number of subscription plans increased 14% year-over-year. Subscriptions are becoming a central part of how we serve and retain consumers, which is why we are shifting more product and marketing investment towards this model. They allow us to deliver value beyond an individual prescription, build deeper relationships with consumers and help address a broader set of health care needs. That is increasingly important as consumers face higher out-of-pocket costs and less predictable coverage and look for solutions that can complement insurance. A key step in that work was the launch of GoodRx Companion in May, our new subscription offering designed to make everyday health care more affordable and predictable. Companion is available for $14.99 per month or $9.99 per month with an annual plan and offers 200 free generic medications, hundreds more for under $10, affordable online care visits and savings across dental, vision, labs and imaging. It is especially valuable for consumers managing chronic conditions, taking multiple medications or navigating coverage limitations where out-of-pocket costs can be difficult to anticipate. While we are not discontinuing Gold, Companion is now our primary subscription offering with a broader nationwide pharmacy network, richer benefits and consistently lower prices. Early adoption has been encouraging, and we believe Companion gives us a broader membership platform to beat more of consumers' everyday health care needs. In addition, we continue to see growth across our condition-specific subscription offerings, led by GoodRx for weight loss with ED and hair loss also contributing. Together with Companion, these offerings give us more ways to address health care needs where affordability, access and convenience are meaningful barriers. That is why we are reorienting more of the GoodRx experience around subscriptions, including making them the primary call to action across key services such as our homepage and price pages. We believe this more integrated membership model can deliver greater value to consumers, deepen engagement, improve retention and support more durable recurring revenue. Now turning to Rx Marketplace. Performance in the second quarter was in line with our expectations, reflecting the sequential moderation we discussed on our last call and our decision to direct more marketing and product investment toward our subscription offerings. As subscriptions grow, some transactions that would have historically flowed through Rx Marketplace will instead be served through our subscription offerings that will moderate prescription transaction revenue and MACs over time, but we view it as a positive evolution of the business. Consumers receive more value, pharmacies benefit from increased prescription volume and stronger patient retention and GoodRx builds deeper consumer relationships while generating subscription revenue with higher lifetime value. Companion is a clear example of how we are providing value to both consumers and our retail pharmacy partners. It gives members access to meaningfully lower prices than they would receive through a traditional prescription discount while allowing them to continue filling at the pharmacies they already know and trust. It also delivers that value at no additional cost to retail partners. That makes Companion an important way to strengthen the consumer experience while reinforcing the value of our retail pharmacy network. We are also continuing to strengthen the network itself. Our direct contracting model gives us a better foundation to support retailer economics and improve the consumer experience at the counter. Our e-commerce capability is now live at nearly 6,000 pharmacies nationwide, allowing consumers to engage digitally before arriving at the pharmacy and helping retail partners reduce friction and better capture demand. We are also extending the reach of our network into new channels. In May, we brought our nationwide pharmacy access to TrumpRx as a launch partner for generics, giving consumers more choice in where they fill. Turning to Employer Direct. Building on the work we introduced last quarter, we are developing a significant and growing pipeline with partners expected to go live in Q4 and into Q1. Our initial focus is GLP-1s, where we combine manufacturer pricing enabled by Pharma Direct with the consumer-facing care and engagement model we built through GoodRx for weight loss. We also plan to integrate GoodRx Companion, giving employers the ability to subsidize the membership cost for employees and expand access to affordable generic medications. Employer Direct creates the channel to bring those capabilities to plan sponsors at scale, helping lower cost for employers and out-of-pocket prices for employees, including through employer-funded wellness accounts that can be used toward eligible medication costs and related care. While still early, the employer response reinforces our view that GoodRx can help plan sponsors address prescription affordability in a more flexible and targeted way. We plan to have more to report in future quarters as these programs target serving larger employee populations. As we scale these growth initiatives, we are also focused on improving how quickly and efficiently we execute. AI is becoming a more intentional part of the GoodRx operating model with a focus on redesigning workflows, reducing manual work and helping teams execute faster. We are hiring talent and investing in capabilities to embed AI more deeply into how we build and scale the platform, which we believe can accelerate product delivery and support greater operating leverage over time. I will now turn the call over to Justin to discuss second quarter results.
Justin Fengler
executiveThank you, Wendy, and good morning, everyone. We delivered another strong quarter with revenue of $200.4 million and adjusted EBITDA of $63.7 million, representing an adjusted EBITDA margin of 31.8%. Our results were driven by continued momentum across our Pharma Direct and subscriptions offering, which are becoming a larger portion of overall revenue. Turning to our revenue performance by offering. Prescription transactions revenue was $106.4 million, in line with the outlook we previously provided. Monthly active consumers totaled 5 million, down 12% year-over-year and down sequentially, reflecting normal seasonality in our integrated savings program and a deliberate shift of product and marketing investment towards our new subscription offerings. Overall, these trends are unfolding as planned and consistent with the operating assumptions underlying our guidance. Pharma Direct revenue was $61.6 million, up 76% year-over-year as we continue to deepen manufacturer partnerships and expand our consumer direct pricing platform. Our growth reflected continued momentum in our GLP-1 access programs, complemented by strong execution across our non-GLP-1 business. Subscription revenue increased to $28.5 million, up 39% year-over-year, driven by the ongoing demand for our condition-specific offerings, particularly weight loss. The number of our subscription plans increased 14% year-over-year, also benefiting from the launch of GoodRx Companion in May. Turning now to our outlook for the rest of the year. Based on our strong first half performance and continued execution, we're raising our full year revenue guidance to a range of $790 million to $805 million. At the midpoint, we would return to year-over-year growth earlier than we had previously anticipated, demonstrating that our strategy to diversify our revenue base is delivering results ahead of plan. This improved outlook reflects the continued strength of the business, particularly within Pharma Direct, where we now expect revenue to grow more than 70% year-over-year. As we progress through the second half of the year, we expect the growth generated by Pharma Direct and our subscriptions offerings to more than offset declines in prescription transactions revenue. Based on the strength of our operating performance, coupled with our continued focus on disciplined execution, we are also raising our adjusted EBITDA guidance to a range of $240 million to $250 million, underscoring our ability to drive profitable growth while continuing to invest in our strategic priorities. And with that, I will turn the call back over to Wendy.
Wendy Barnes
executiveThanks, Justin. The second quarter showed that our strategy is working. We delivered results ahead of expectations, raised our full year outlook and saw continued growth in Pharma Direct and subscriptions, the 2 growth engines we said would drive the business this year. From here, our focus is consistent execution, driving the programs already in market and in our pipeline towards sustained utilization while continuing to strengthen the experience that keeps consumers coming back. As we deliver against that plan, we are confident it will translate into a more durable growth profile and long-term value for consumers, partners and shareholders. With that, I'll turn the call over to the operator for questions.
Operator
operator[Operator Instructions] Our first question comes from the line of Charles Rhyee with TD Cowen.
Charles Rhyee
analystI wanted to talk about sort of overall performance for the business because, obviously, we now have these different subgroups, PTR, Pharma Direct, subscriptions and each of these have different kind of metrics. But ultimately, at the end of the day, is it right to think that people are going using GoodRx getting prescription filled? And if that's really the case, can you give us a sense of how many prescriptions you are filling across the different buckets? And because as you talk about a return to growth, maybe talk conceptually, what are the kind of metrics that you are thinking about providing investors? Because I feel like the way the business is set up right now, it kind of makes it difficult for people to figure out where this -- obviously, we see revenue growth. But if we think about what people are really focused on. And I ask that because we see MACs continues to kind of decline year-over-year. And just it's kind of hard to gain a lot of confidence if we don't see that number start to flatten a little bit. So anything that you could help us in terms of maybe more like a prescription type of metric would be helpful.
Justin Fengler
executiveYes. It's a great comment, Charles, and thanks for the question. I know we've alluded in periods past to evaluating KPIs that we provide to the Street and things like that. I think you're exactly right in terms of the MAC number because that just pertains to prescription transaction revenue isn't necessarily perfect, and it's also not necessarily an indicator of success in the business. As we kind of talked about on the call, we're actively transitioning more people into subscription offerings, which have closer -- allow us to have a closer relationship with the customer, allows us to drive more value for the customer and allows us to have a higher lifetime value with those people. So -- and as you -- if anybody goes to our website now, they'll see us certainly pushing that on the homepage, the price page, things of that nature. So to the point of what are the KPIs that we're pushing, we're still evaluating that. We're not going to come out this quarter and say, "Hey, we're going to move to this back or the other." Number of prescriptions, things of that nature are certainly things that we're looking at. And I think that at some point in the future, you would expect us to have something a bit different. It's probably -- it's certainly too early today for us to talk about that. But as we think about what are the goals that we're looking for, it's long-term durable revenue and how are we actually leveraging the power of our brand to deliver value to consumers and ultimately have a durable revenue base that's growing. And as we're transitioning the business from a PTR base more into pharma and subs, we think that that's a good evolution of the business.
Wendy Barnes
executiveYes, I would add...
Charles Rhyee
analystIf I could follow...
Wendy Barnes
executiveNo, please go ahead. What's your follow-up question? No, no, please...
Charles Rhyee
analystYes. No, I was going to ask -- so I understand that, right? But I'm just curious to the extent that when you're working with pharma companies with Pharma Direct, clearly, they're looking at the GoodRx platform saying, "Hey, look at this significant number of consumers that constantly come to the site to engage and look at price for drugs, which at the core was built around the PTR model." Does -- what is the right level in PTR that you would say you need to have that critical mass that makes it relevant for pharma to want to work with you guys?
Justin Fengler
executiveCharles, yes, when you think about PTR revenue, it's actually -- that's only a subcomponent of kind of the monetization because when you think about people coming to brand drug price pages, they're not actually a MAC necessarily, right? There are people that are looking for co-pay affordability or things like that, that would never actually make their way into that MAC number. What we look at here and kind of what everything starts with at GoodRx is the power of the brand. Like how many people know about us? Is it a good story? Do we have a high NPS or people resonating? And we have over 280 million people that are coming to our site -- or sorry, we have over 280 million site visits every year. And I think that's certainly -- those people or those site visits and the number of those site visits that make their way into price pages and into subscriptions is a leading indicator of how we look at that strength.
Wendy Barnes
executiveYes. And Charles, I would just add to your pointed question regarding the types of things that pharma is looking for and partnering with us. Clearly, they're looking for a high-intent audience that is going to help drive volume to their specific brand programs. And we have delivered time and time again for them on those specific programs. So much so that when we benchmark utilizing third-party sources to do so as to how those programs would have performed either in their own brand.com or with other channels that they could choose to push cash pricing in, we perpetually outperform. I mean, these ROI comparisons sometimes can be 8, 10, 12, 16, 18x, given the high-intent audience we have. And that is tied to a number of things. And by high intent more descriptively, we mean consumers that are showing up very frequently with the prescription already in hand, and they're simply looking for the right channel for affordability. And as we've pointed out in a couple of previous calls, and interestingly, a significant percentage of that audience also has insurance. And so again, they've compared it to ostensibly what their out-of-pocket would have been having been covered and in many instances, choosing the cash option. And so for that reason, that is one of the reasons that the number of pharma programs, I believe at this point, exceeding 135 direct-to-consumer programs. That's why this continue to proliferate and why we are going deeper in our pharma partnerships. So that's kind of how we're thinking about certainly how we measure KPIs with that direct relationship. I don't know that those are things we necessarily contemplate as a metric in the broader sense for the company, but those certainly are metrics that are trending incredibly strong within the different components of the business. But we hear you, we understand the ask for a broader business metric, and it's something we continue to kick around with our Board. It's certainly a bit of a challenge when you're in transition of your business model and certainly changing a metric in the middle of your fiscal year is never a good idea, but we're contemplating what that potentially could be going into '27.
Operator
operatorOur next question comes from the line of Daniel Grosslight with Citi.
Daniel Grosslight
analystSome really nice results in Patient Direct. That's great to see. I'm wondering if you could kind of double-click a little bit on Patient Direct and maybe quantify or provide some commentary around how important the GLP-1 drug class is to Patient Direct, particularly the launch of orals. And as we think about the bridge program and perhaps some leveling off of the new launches, how we should be thinking about a sustainable growth rate in the Pharma Direct segment?
Wendy Barnes
executiveThank you for the question. And one, candidly, we probably presumed that we would get today, we'll probably have it in the same conversation and several follow-ups, too. Look, there's -- unequivocally, GLP-1s have been an important part of our Pharma Direct growth story, and they will continue to be. I mean, as we look forward through even 2030, 2031, the ongoing growth opportunity, both in Medicare eligible and non-Medicare eligible consumers is considerable. So that's, in my mind, a bit of thing one. But I think it's also important to point out that we have grown considerably in our non-GLP-1 drug partnerships. all of those deals in both of those categories are up substantially year-over-year. And we think the ongoing partnership pointing more back to the GLP-1 component, our ability to support telehealth, our subscription offering around weight loss will continue to be more important to support that category to include the launch of additional molecules in the coming years. As it pertains to the other portion of your question around the orals, we've seen considerable growth in those particular formulations, and we're continuing to see that without specific commentary on some of the comments earnings-wise from manufacturers as to what they're seeing in their broader book. I can just simply tell you that within our consumer set, it continues to be healthy and growing. Other things you'd add, Justin?
Justin Fengler
executiveNo. Look, I think that Wendy commented on the GLPs, I would say what we see on our side is not just strength in that segment. I think that, that part of the component of the Pharma Direct is very strong, but also on the non-GLP side as well, we see good growth there. So I think that we're excited for the segment. Obviously, we increased the Pharma Direct guidance range from 50% to 70% this quarter. I think that certainly, this year, it's going to be a really, really strong year. And certainly, on the GLP side, there's many, many more years of strength as this category continues to have new launches and grows. We're not getting into the game of long-term guidance here, and we're certainly going to talk about next year when next year arrives. But it's certainly an area of the business that is performing very strong.
Operator
operatorOur next question comes from the line of Michael Cherny with Leerink Partners.
Michael Cherny
analystMaybe if I can just dive in on Pharma Direct and the growth and positioning of the business. Obviously, it's been a standout in the quarter and the year and the acceleration of guidance. As you think about the continued ramp with new manufacturer partners, anything about capacity that you have to worry about, manage for? And is there any balance or incremental investments needed to support this level of growth above and beyond what you would typically expect for a ramp on a new project?
Wendy Barnes
executiveMichael, thank you for the question. No, the short answer is that I don't anticipate a ton of incremental costs to continue to scale Pharma Direct. We've largely already invested in the appropriate sales force and supporting infrastructure. Be that as it may, Laura, who I think you've met on previous calls, who's our Chief Commercial Officer, has full permission to come to us as she sees fit managing that P&L as she thinks there are different supportive resources she needs. But there's nothing I'm anticipating even in the short or midterm that would require significant cost to support growth there. We're largely set up to continue to add additional consumer direct partnerships with pharma. What would you add from your lens, Justin?
Justin Fengler
executiveYes. Look, I think from the pharma business, that's 31% of our revenue this quarter. So it's certainly already becoming a scaled part of the offering. And we have an established team here that's been with the business for many, many years. So in terms of incremental investment, I think we'll assess that in the future. I don't expect anything dramatic as we look to continue to expand the business. And again, I think a lot of that comes back to the power of the brand and the platform, 280 million site visits. A lot of this stuff is built in, in terms of how we're monetizing and reaching consumers, which is an amazing part of the GoodRx brand.
Operator
operatorOur next question comes from the line of Stan Berenshteyn from Wells Fargo Securities.
Stanislav Berenshteyn
analystMaybe a follow-up on Pharma Direct. As we think about the balance of the year, how active is your pipeline there? And can you compare that to the same time last year? And maybe just a quick follow-up on gross margin. If we just think about the revenue mix persisting here, where do you expect gross margin will shake out going forward here?
Justin Fengler
executiveYes. Thanks for the question, Stan. So from a bookings perspective, much of the bookings happen at the beginning of the year, even before the year began. So we have really good line of sight for the full year revenue picture for Pharma Direct. So I think it's not something where we're chasing a whole bunch of stuff in the back half of the year. In terms of gross margin, we're not going to guide to a particular number there. I think that you've seen that cost of revenue number come up on a year-over-year basis. Some of that's due to the cost to serve some of the subscription offerings as those become a bigger part of the revenue mix, but not something that we're guiding to and not something that we're going to see material changes on throughout the rest of the year.
Operator
operatorOur next question comes from the line of Jailendra Singh with Truist Securities.
Jailendra Singh
analystWith all the coverage changes we've been seeing year-to-date around Medicaid exchanges, have you seen any of that impact your business positively or negatively thus far? Or are you capturing any of these developments in your updated outlook for second half? And any general thoughts you can share around these developments would be helpful.
Wendy Barnes
executiveJailendra, thank you for the question. Look, being as transparent as I can on a macro level, we do absolutely believe that the continued drop in coverage, coupled with whether it's ACA, whether it's Medicaid rosters or whether it's just candidly a number of employers who are reducing coverage, either number of drugs they're covering and/or increasing the out-of-pocket burden on their employees. We unequivocally believe that those are tailwinds pointing towards both our Companion product being a complement to insurance in addition to traditional coupon usage. As to my ability as of this first week of August to tell you definitively that we've tracked some of those trends, specifically being tied to volume in our business. I mean, the short answer is no. I can't tell you that with conviction. But on a macro level, all of those things do seem to point to a pretty large opportunity for cash. And I think when you just couple that with what is the pipeline of employers with interest in our Employer Direct and/or Companion in tandem with the really strong uptake we've had since launching Companion, it would indicate that those things appear to be related, but I can't tell you that definitively with data.
Jailendra Singh
analystGreat. And one quick follow-up. With all the recent developments and interest around peptides market. I was just curious to get your thoughts on the opportunity there. Is that on your radar? Or will this market be ever of your interest? And what would you need to see before leaning more meaningfully into this market? Just any thoughts would be helpful.
Wendy Barnes
executiveYes, gosh, it's actually generated a fair bit of conversation both amongst our leadership team and candidly, with our Board. The short answer is, yes, we think it could be an opportunity. With what the FDA met on, it was either last week or the week prior. To be clear, that was an explicit approval. I mean, at this point, it still would require a regulatory review before those specific molecules would be approved for either compounding pathway supported by the FDA. Be that as it may. We're watching it quite closely. And what we do know is that if they pass all of the rigor through the FDA, that our ability to play, we think, would be strong, but we would do so from a position of strong clinical integrity in addition to a well-vetted/credentialed compounding pharmacy partnership or partnerships. Again, in keeping with really how we've approached giving consumers access to affordable prescriptions, we would approach it very similarly. So perhaps in summary, I would just say, yes, it's of interest. Yes, we're contemplating it provided that those additional regulatory pathways receive check marks through the government.
Operator
operatorOur next question comes from the line of Craig Hettenbach with Morgan Stanley.
Jialin Jin
analystThis is Jay on for Craig. So on condition-specific offerings like the ED, hair loss and weight loss, now that some cohorts are reaching the 8 to 12 months mark, can you share kind of how are the retention and churn trending? And then specifically within weight loss, can you share like any early read on GLP-1 persistence or churn relative to your other offerings, even though the data is still early?
Justin Fengler
executiveYes. Thanks for the question, Jay. In terms of churn and retention amongst the offerings, it's not a KPI or metric that we're putting out there right now. I'd say, you're right, on the condition-specific offerings for weight loss and ED and hair loss, those have been in the market for a while. We're continuing to invest in product marketing, reactivation, kind of all of those good normal features that you would have. And I think we continue to internally look at those as things that we want to move the needle on. Companion, look, we just launched that offering in May. And I think the early progress on that has been strong, and we're very encouraged by that. So I think that we feel good about where we are, which you can see from a revenue growth perspective, up 39% year-over-year and 17% quarter-over-quarter. And from a subscription plan perspective, if you also look at those, certainly, the value of the subscription is going up as well because revenue is obviously outpacing the number of plans. So from kind of that ARPU perspective, we feel good about where the business is headed. And all of these are things that we have big teams and a lot of investment moving towards because we know they're such important metrics for us.
Operator
operatorOur next question comes from the line Brian Tanquilut with Jefferies.
Brian Tanquilut
analystCongrats on the quarter. Maybe, Chris, my question for you. As I think about the strong free cash flow performance during the quarter and the buyback that you spent. I mean, just curious how you're thinking about capital allocation, especially given where the stock's valuation is today.
Justin Fengler
executiveYes. So this is Justin on. Good to talk to you. From a capital allocation standpoint, I don't think anything has really changed in terms of how we're looking at that. So we didn't do any buybacks this last quarter. Free cash flow, as you said, was very good. The first thing that we're going to look at from an allocation of capital perspective is investing in the business. And in particular, there are the areas that we highlighted where we have a right to win and a lot of momentum, which is what we're doing with subscriptions and what we're doing with pharma. Certainly, opportunistically, we're going to look at M&A and other capital items, not something that we have active plans we're going to talk about here. But I would say, first and foremost, it's investing in the business for long-term durable growth. That's our #1, 2 and 3 priority.
Operator
operatorOur next question comes from the line of Allen Lutz with Bank of America.
Allen Lutz
analystFor Wendy or for Justin here, I want to follow up on Charles' question at the top. Just around the -- there's a lot of moving pieces here as we think about the different parts of the business. And obviously, the business is in flux. Would love to just, from a high level, talk about the expectations around prescription transaction revenue over the next couple of quarters, the expectation for MAC into the end of the year. And then maybe offsetting that, the expectations for subscription revenue and subscriber growth. I guess, maybe talk about those together? Can they offset each other? Just trying to get a sense of how those 2 items are going to transition into the end of the year and into 2027.
Justin Fengler
executiveYes. Thanks for the question, Allen. Good question. And certainly, in our prepared remarks, we talked about active decisions that we're making around pushing more people into our subscriptions offering, whether it's Companion or Condition. I think that, that's something from a durability of revenue perspective and ability of value or amount of value that we're able to deliver to consumers is something that we're going to actively push. So a lot of these choices are active decisions that are good, that we feel like are good for the business long term. In terms of what that means for MACs, there's certainly -- I think we would expect continued moderation on that line as we move more people into subscriptions. The one thing that I would just note so that we're not getting too far ahead of ourselves is that subscriptions, particularly Companion is a new offering. We just launched that in May of this year. So as we manage kind of the acquisition funnels for that, the retention tactics and things of that nature, it's going to be growth in terms of how well developed that product is. So certainly, the third quarter, fourth quarter, as we go into next year, I think we expect to get sequentially better. And we're focused on moving those big KPIs. But really, we're not looking at that as optimizing revenue from a subscription perspective for 2026. We're really focused on investing in things that are going to help us in the long term, '27, '28, '29, et cetera, and building a really good foundation that makes this product the best product out there in the market.
Operator
operatorOur next question comes from the line of George Hill of Deutsche Bank.
George Hill
analystI just kind of wanted to focus on the emerging Companion Direct and the Employer Direct offering. I wanted to talk about product positioning because the Companion Direct product actually seems pretty interesting. It seems like it could fit well in like almost the alternative health plan space given how it's constructed and what it looks like. And I could see pretty interesting growth there. But with Employer Direct, I also see you would kind of technically be going head-to-head against your PBM partners who probably don't love that idea. So it's an interesting needle to try to thread with how both of those products are positioned in the market. So my question is just -- I'd love to hear how you guys think about navigating the positioning of those products and navigating your partnership relationships, both up and downstream as you go to market with those products.
Wendy Barnes
executiveYes. George, this is Wendy. Thank you for the question. Interestingly, I think the 2 concepts actually overlap pretty nicely. So let me start with maybe Employer Direct. Of course, the thesis of which most of the employers that we're dialoguing with, well, all of them, I mean, they already have benefit offerings. So they're looking at partnering with us as more of a complement to their insurance. And let's not forget that the overwhelming majority of the early focus is on GLP-1s, the majority of which these employers have dropped coverage. So in that instance, the PBMs are actually looking at us as a very nice partner in this instance because the employer couldn't really afford to do it through the funded channel. And so as such, the Employer Direct offering when they're partnering with us, gives them access to our direct-to-consumer pricing in partnership with a potential additional buydown from the employer in a wellness type account, which is really good for all parties, not the least of which, of course, is the employee who otherwise would have been on their own to figure this out. Companion, to be clear, is not an insured product, but you're not wrong that when you think about 200-plus free generics plus hundreds more at 10 or less, in addition to all of the adjunctive offerings, be it telehealth, vision, dental, so on and so forth. That is a fantastic complement to a broader offering and also an excellent way for an employer to complement their benefit offering to include perhaps employees that otherwise weren't going to qualify for benefit at all. And so we've had employers say, yes, this makes a ton of sense for us to fold in as well. And so far, I would say there hasn't been explicit pushback from PBMs. Now transparently, am I out soliciting their input as to what they think about it? No, not necessarily. But at the end of the day, benefit coverage continues to get skinnier. And so this just really fits nicely with really the holes that a lot of insured consumers are already experiencing. And maybe more broadly, if I may, look, I will say that the regulatory advocacy that we've been pressing upon in D.C. to both have really all cash pricing count towards out-of-pocket maximums and also pressing upon the ability to use HSA, FSA dollars, those membership expenses to be able to be reimbursed through those particular vehicles. These are all things that have gained a great deal of interest. And when you triangulate that with some of the larger PBM settlements where they've largely already said that they will support, cash out-of-pocket expenses counting towards deductibles. Candidly, George, I think we're all racing towards the same solution here, and GoodRx is well positioned to take advantage of it.
George Hill
analystI think we're generally thinking about it the same.
Operator
operatorOur next question comes from the line of Steven Valiquette with Mizuho Securities.
Steven Valiquette
analystSo I know that more of the company's overall growth may be tied more heavily to brand drugs these days. But it is worth noting for the overall U.S. market that really calendar 2Q '26 represented one of the strongest quarters ever for new first-time generic drug launches. And we have seen some other companies in the pharma supply channel capture some immediate financial benefit from that. So I guess my question is really, I mean, directionally, this should be quite positive for certain segments of your overall business as well. So I'm wondering if you can just provide a little more color on your observations around this dynamic and whether the company could see maybe some greater leverage to this in the back half of '26? Or is this maybe more of an elongated benefit for the company just based on how it flows?
Wendy Barnes
executiveI appreciate the question. I'll start. Justin may have additional financial commentary. I mean, look, unequivocally from just a percentage of fill standpoint, you're spot on. I mean, most of the fills in the U.S., 85%, 90% are, in fact, generics. And it's one of the reasons our Companion product is hyper-fixated on $0 generics because, again, those typically are the first-line therapies that really any consumer pursues, particularly if they have cost-conscious limitations, which most of us do these days. Having said that, that other 10% are often the ones that hit the bottom line the hardest for consumers. And so as such, those programs and partnerships with pharma will continue to be immensely important, just knowing that those tend to be the ones that consumers have a far more difficult time getting. And usually, it's due to cost at the counter. And by our estimates, over $1 billion brand scripts are abandoned in any given year, which is just a drain on the health care system as prescribers writing those therapies to then be unable to get your patient ultimately on to therapy. But more broadly, I think your question pointing toward generics supports our Companion strategy and offering. And to be clear, I mean, my goodness, yes, the overwhelming number of prescriptions supported by GoodRx are generics will continue to be generics and our ability to drive the most competitive generic pricing possible will continue to be of the utmost importance to our strategy. We absolutely don't intend to abandon that. Justin, anything you'd add?
Justin Fengler
executiveNo, I think that that's right, Wendy. Thank you.
Operator
operatorI'm showing no further questions at this time. Thank you for your participation in today's conference. This does conclude the program. You may now disconnect.
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