Graphic Packaging Holding Company (GPK) Earnings Call Transcript & Summary
May 9, 2023
Earnings Call Speaker Segments
Adam Samuelson
analystI think we'll kind of keep this on schedule. Thank you, everybody, for joining us today. My name is Adam Samuelson. I'm the agribusiness and packaging analyst here at Goldman. We're going to continue our Industrials and Materials Conference today with Graphic Packaging. We're very pleased to have the President and Chief Executive Officer, Mike Doss, here to join us. We're going to do this in a fireside chat format. Happy to take questions from the audience. There will be microphones, and happy to open that up as we go on through the session. But Mike, thank you for joining us here today.
Adam Samuelson
analystI think we'll just jump right in, and you guys reported earnings last week. I think top of people's minds at this conference across the industrials and materials landscape is the demand environment and volumes, and what you're seeing from your customers, obviously, much more consumer-facing. But can you talk about demand across your customer -- your product categories, how it's tracked through the year into April and into May, and kind of what you're seeing, especially with the destocking that's been happening kind of through all our supply chains?
Michael Doss
executiveYes, I'm happy to do that. First off, thanks for the invitation. It's nice to be here, and thanks for your interest in Graphic in coming to the fireside chat that we're having here today. Look, our demand held up pretty good in the first quarter as we reported last Tuesday, our first quarter demand was up almost 1% in real volume. It was pretty broad-based. Europe and foodservice kind of led the way on that with North America being down just slightly. But the overall aggregate was very positive. And I think that's really a testament to the work we've done over the last, really, 10 years to build out our customer portfolio in a way that is very defensive in nature. And we've got a very large foodservice business now. I think back to 2008, 2009, we didn't have that. We've got a very large presence in store brand and private label. Roughly 20% of everything we make falls in that category. About 10 years ago, we were all branded. And so when you look at how the portfolio performs with our customer participation strategies, it's been very purposeful in what we've done. And that, I think, is really helped us to be able to outperform in this kind of market.
Adam Samuelson
analystGot it. That's really helpful. And so is there -- I mean, if you think about your key substrates in the paperboard space, is there any noticeable differences that you're seeing in terms of lead times, inventories, kind of customer inbounds that would kind of be a signal of changes in the demand today?
Michael Doss
executiveYes. So by way of reminder, there are 3 principal substrates that we use in North America. SBS, solid bleached sulfate; CUK, which is coated unbleached kraft; and in CRB, which is coated recycled paperboard. And ultimately, we use all of those to service our customers and have a unique ability to be able to kind of push them around based on what customers' needs are as well as what our own internal needs are in terms of balancing out the mills. And as we reported on our Q1 call, our overall demand -- our backlogs have gone down a bit from where they were a year ago this time, which, as I pointed out then were too high. I mean we're in the 9- to 10-week range. We were not doing a great job servicing our customers. And if you look at historically somewhere in the 6 to 8 time -- 6 to 8 weeks has been a really solid backlog that's allowed us to be able to do a good job servicing our customers. And -- we haven't really seen any material differences along those lines. We drive our integration rates up quite a bit, as you know. Since 2018, we're 62% integrated. Now we're on high 70s on our way to hopefully break 80 by the end of the year, a combination of organic and M&A that's allowed us to do that. So nice balance there.
Adam Samuelson
analystNo, that's really helpful. And I think it speaks to some of the pricing resilience you're seeing in your grades, which I think are pretty unique amongst the broader paperboard products market, box markets these days that pricing hasn't gone down at all despite some cheaper inputs on the gas, on recycled fiber, most notably. So as you think about that price cost environment, which gives you some pretty good visibility over -- into the year, talk about kind of the confidence level that you have in price cost this year and recouping kind of cumulative inflation that you've had the last few years?
Michael Doss
executiveSo I mean, at a very high level, if you think about 2021 when we saw the inflation really start to run, we draw the $180 million of price -- negative price cost into '22, and we recovered all of that, and they went positive by the end of the year. We're positive right now. But there's a cycle that you kind of go through with input costs and pricing for sure. We think it's going to be a lot tighter range than it's been in the past. Again, we've manufactured all 3 substrates. We've got good visibility over that. We grew our volumes in Q1, which means we needed more paperboard internally than we did the prior year, which is a good way to continue to keep pressure on those backlogs and operating rates, as I said. And I think our input costs, at least what we've seen so far this year, a few of them are up, like purchase paperboard in Europe is still up. Some of the chemicals are still up pretty dramatically. I cover some of those companies. So you're well aware of that. But we have seen things like secondary fiber and nat gas a little bit of transportation that have more moderated, and in some cases, actually gone down a little bit. So that's a little bit of a tailwind for us now.
Adam Samuelson
analystYes. And to that end, in the first quarter, you pretty meaningfully exceeded your own expectations on price/cost that you've given back in February. And we've gotten a lot of questions on that gap from investors. And I'd love to just be elaborate on kind of some of the sources of that, both in terms of top line cost as well as geography for where that really was?
Michael Doss
executiveYes. Geography, the vast majority of that was in the U.S. market, and it was around the price/cost spread. We had, what I'll call, excellent commercial performance that really allowed us to reset a number of contracts that were open, and we did that, and they actually ended up with really good end results. And then ultimately, we saw a little less inflation than we thought we would when we gave the guidance in February.
Adam Samuelson
analystThat's really helpful.
Michael Doss
executiveWe expect that to continue, as you know, in the second quarter, and then start to moderate as we go through the rest of the year.
Adam Samuelson
analystYes. And the guidance for the balance of the year really doesn't much incremental pricing from what's already in the marketplace.
Michael Doss
executiveThat's right. I think second quarter was $115 million as a guide on the price/cost.
Adam Samuelson
analystRight. So maybe that's a good segue on to the maybe a more medium-term kind of discussion, start on the demand side. As you talk about rising integration rates and rising demand, which again is increasingly unique amongst kind of a lot of paperboards products these days. There is a -- does seem to be a real sustainability-driven shifts into boxboard from plastic, from glass and other substrates. Kind of talk about the opportunity that you see today and the confidence and really what inning we're in right now?
Michael Doss
executiveYes. What I'm really excited about is our TAM, our total addressable market is in our materials there is now $12.5 billion, with the vast majority of that being plastic replacement. And that is around things that we've pointed to like KeelClip and fully enclosed cards replacing shrink wrap film, plastic rings in the beverage side. It's PaperSeal replacing polystyrene foams with paperboard trays, still a plastic but have a lot less and are easily recycled. In some cases, it's just taking cartons that were in rigid plastic and putting it in paperboard. And you put that all together, there's a lot for us to. I'd say we're in the early to mid-innings on a number of those things, but we're really busy on a number of those initiatives. Our backlogs are solid with our customers who want to continue to find new products that help them position their products in the marketplace with consumers, well, that really resonates. And a lot of that movement, Adam, has really been driven by the end-use consumer. They're basically supporting brands that are doing what they believe are the best decisions for the planet. They're using their purchasing dollars to help drive some of that. They've got a lot of our customers attention and ultimately create some real opportunities for us.
Adam Samuelson
analystTo that end, I think with earnings last week, we saw Chick-fil-A announce they're going to go double-walled paper cup.
Michael Doss
executiveOn a trial -- of course, on trial.
Adam Samuelson
analystOn a cost-to-cost trial, which is interesting in the beverage cup space because you -- in QSRs in particular, polypropylene still does have a real share. Talk about the opportunity and what that could represent for you guys growing that business?
Michael Doss
executiveYes. So we're really excited about this trial, as you can imagine. We were thrilled that we're able to partner with an existing customer like Chick-fil-A that just is a phenomenal run in terms of their overall performance in the marketplace. Excellent product. And they want to trial this in coast-to-coast stores, and in some cases, some universities and airports. It's a unique proprietary paper cup. It's different than anyone we've built in the past. It's got bigger air gaps between the 2 layers of paperboard that ultimately provide thermodynamic capabilities, particularly for cold beverages, so they don't sweat as much. And that was really the goal. If you think about some of those stores in the southern part of the U.S. Some of those sweet teas tend to be pretty good size, as you know. And some of the other products they sell as well. So it's really filling that niche. And the early reads look really positive, and we're quite encouraged by it. But you're right, there's still other things we compete against. I've always said we're not going to win every jump ball. But we've been winning more than our fair share, which is really -- we can control the things, we can control the innovation, we have out there is something that seems to be resonating with customers.
Adam Samuelson
analystAnd that's maybe that kind of demand growth is knock-on notice in the marketplace. There's been a number of announcements both in North America and Europe on new capacity in this industry, including yourselves, not necessarily, but for you but others, it is. How do you see that kind of competitive environment kind of changing and the cost curve changing as some of this capacity might actually happen?
Michael Doss
executiveYes. So maybe I'll break it down between imports, which sometimes I get questions about and some of the announced investments that at least are being contemplated here in the U.S. So on the import side, I mean I always go back and I take a look at the variable cost. If you think about our industry, and it's no different than most. I mean low cost tends to win over time, high cost loses. If you look at most of the imports are coming from Scandinavian countries and 4 principal inputs, transportation, natural gas or energy, fiber and labor. With the exception of maybe labor, given some of the scale of some of the facilities that they're building, the North American producers have a cost advantage against them before they even get a ton to the United States. So it's not a low-cost country sourcing strategy to buy from Scandinavia. There will be some imports around the margin that ultimately make it in, for sure. But I think the -- it's just tough to compete when you're 5,000 miles away shipping paperboard. I've talked a lot about being a Midwestern business. You draw 600-mile radius around St. Louis, you've got 90% of all our ship-to locations. Our customers run just-in-time type manufacturing processes because they have to be responsive to what customers are buying and consumers are buying in the marketplace. So I like how we can compete in that kind of environment. We make all 3 substrates at Graphic. We have no plans to toll for anybody in the North American market. Why would we, we make all our own material already. So that's a little bit how I think about the imports. Ultimately, some of the bigger investments that are being contemplated, which are conversions out of primarily printing and writing machines into paperboard. People who are contemplating doing that have no downstream converting. We do. We've got 70 facilities across the U.S., and it's a pretty big country. And so you've got to have downstream converting that ultimately allows you to respond to customers' needs, where they need to make it. They're not buying paperboard. They're buying cartons. And we've got the ability to make those for them.
Adam Samuelson
analystSo that point on integration, maybe there's a distinction in terms of European production to Europe versus European into North America, and new North America into North America. But talk about the importance of that converting capacity and kind of maybe differences in market concentration there that would be a real barrier to some of that new capacity really kind of muscling in.
Michael Doss
executiveYes. So if you think about North America, it's a fairly constructive rivalry in terms of the competitors and how it shakes out. We're the largest in North America. The second largest is fairly decent sized as well. And so -- and then there's a pretty long tail of smaller converters out there. And over time, there's been a bit of a roll up in that space as you've seen. And I expect the same thing eventually will happen in Europe. We've been participating in that. If you look at our market share a decade ago, it was less than 5%, today it will approach 20%. We're the #2 producer in Europe. The #1 producer has about 1% more market share than we do. And then it's a very fragmented market. And we don't have any mill assets in Europe. We only -- we have converting, which has been our strategy to grow converting first. And then ultimately, you've got the optionality, not a mandate, as I've said, but the optionality to backward integrate behind it. If you find a way to do that, that creates value for shareholders and customers.
Adam Samuelson
analystYes. And part of that, again, coming back to North America, you're also putting money behind that effort. So you announced -- you did first the Kalamazoo mill which opened 2 years ago, which was the first new-build in North America in decades. You now announced in February, you're doing another one in Waco, Texas for a little over $1 billion. Talk about the investment economics on that and kind of why that's the right use of capital for Graphic at this point in time?
Michael Doss
executiveYes. Thank you for that. So in the summer, August, specifically, in 2019, we announced that we were going to spend a little over $600 million to build a new paper machine in Kalamazoo, Michigan, and we were going to retire a bunch of old smaller machines that were kind of at end of life. We ended up spending around $700 million in total doing that. And with the original commitment, we said it was going to be $100 million of EBITDA improvement. This turned out to be north of $130 million. The ramp-up has gone extremely well. It's faster than what we thought. We figured it would be a 3-year ramp. We have fully there in to, so we'll deliver the $130 million this year. We focused all our communication on cost and not on capability until this last earnings year. We always thought that we'd have a higher-quality sheet because we're buying modern technology for formation, calendaring and ultimately coating as well. And in fact, when we look at the quality, we're able to get on a grade that we're calling [ veneer ], it'll rival SBS paperboard in terms of its appearance characteristics. We're really excited about that because we believe that 200,000 tons of additional tonnage between Waco and Kalamazoo we're going to generate, we'll be able to position, and right now is largely an SBS or an FPP-type applications. So we're really excited about what that innovation can bring for us as well. We announced Waco in February of this year, probably a little sooner than what most people would have thought. And the thought process behind that actually turned out to be pretty straightforward with the Board and with myself. Our success in Kalamazoo emboldened us. And ultimately, we wanted to press our competitive advantage that we have and we're building an identical paper machine for the one we built in Kalamazoo. There'll be some new things like we have to build a wastewater treatment plant, a little bit more on the stock-prep side. We're going to have some additional capabilities there that's going to allow us to process up to 15 million paper cups a day and sort of back into high-quality material. We're going to make all our own electricity because it's a greenfield facility, so we'll put a gas turbine generator in place to allow us to do that. But the overall paper machine, identical. So engineering is all done. The engineers who did that project, the folks who did the training, those are skills that if you don't use them, they atrophy in a hurry. And so we talked about it as a Board and ultimately decided, let's press that advantage, keep going to replace the rest of these old mills that we've got. And our confidence level is high. We can bring it up on time, which we said we'll be commissioning it in the fourth quarter of '25 and fully operational in '26. Over a 2-year period of time, we'll deliver $160 million in EBITDA. And given our track record in Kalamazoo, I'm quite confident we'll be able to do that. And that's the thought process behind it.
Adam Samuelson
analystYes. And the $160 million of EBITDA is -- I mean, in large part is you're going to close some other smaller North American facilities. Actually, pulled forward one of those closures already, because Kalamazoo is outperforming. What about kind of the value uplift from higher-grade board? And how much value that could actually represent?
Michael Doss
executiveIt's a function of -- it's part of the 160,000 to 200,000 tons. But what I'm really excited about is we're going to be able to balance out what will be 6 very well-capitalized low-cost mills, 2 for SBS, 2 for CUK, 2 for CRB in North America. And we'll have a moat around that with our converting business now with 70 plants. That's how I think about it. And integration rates that will be well into the 80s by that time, if not pushing 90% if you look at our current trajectory. So that's the operating model that we believe we can deliver. And with the capabilities on this high-quality CRB sheet, I like our odds of being able to move that 200,000 tons at really good prices to customers who are looking for competitive advantage.
Adam Samuelson
analystAnd at the point where these are using recycled fiber, SBS is obviously a virgin fiber grade. I mean how does the application, is it hey, there are some things that today take virgin fiber that don't really need it? Or how do we think the contamination of switching between the 2 that you can actually move customers out of SBS or out of CUK potentially into CRB?
Michael Doss
executiveFor FBB. So it's a great question. And really what you see because most of the assets on the CRB side of the business in the United States, other than our Kalamazoo assets, our old and end of life. When you look at the appearance of the sheet compared to what we're doing in Kalamazoo, you don't even need a loop to see the difference. Visually, it's quite obvious. And we actually have curtain coaters on all our machines that we're going to keep running, and that allows us to have better brightness and appearance versus traditional coating methodologies. So it's very difficult for anybody else to try to match that in North America. . And really, if you look at health and beauty, there's a lot of bottles, canisters, think of [indiscernible] or perfumes, they're an SBS because that denotes high quality. It was the brightest bleached material out there. But it already has a primary package. So if they can get the same characteristics on a recycled sheet and it looks good and formation is good at a couple of hundred dollars a ton less, they're going to buy that. And so we're going to win by being able to do that. And that's the theory behind it.
Adam Samuelson
analystThat's really helpful. I want to make sure if there's questions from the audience, I'm happy to pass -- just raise your hand, mic will circulate or I can keep going. Yes, I'll keep going. So maybe moving -- just thinking about capital allocation, we can just talk about a large capital investment that you're making. The company is still throwing off a lot of cash flow. Leverage would seem -- you did air packaging last year. It seems like at the end of the year, you're going to be tracking kind of leverage comfortably up 3 times.
Michael Doss
executive2.5 or below is what our guidance.
Adam Samuelson
analyst2.5 or below. It's a lot of optionality. And how do we think about kind of the priority from there on M&A kind of extra dry powder deleveraging, return of cash to shareholders and kind of how you rank adjust the highest risk adjustment for them?
Michael Doss
executiveYes. So it is a high-class problem. And I think the reality of it is that we've got a lot of optionality to do a variety of different things. And our track record is fairly solid, depending on how you evaluate it on doing all the things you just described. So we -- if you go back to 2006, we bought back almost $1 billion of our stock at prices that are -- I think the average is around $13.10 a share. So that was executed pretty well. . We've invested in large CapEx projects and pulled them off at least in Kalamazoo. We have to demonstrate that in Waco as well. So we're not afraid to do those things. They can drive material cost advantage in the marketplace. In the case of what we'll have between Kalamazoo and Waco, $135 a ton, which is a lot, as you know, for a commodity-type product like paperboard. And then our M&A record is solid too. We've done some bigger deals in terms of things like AR or the consumer packaging business from International Paper, which came with really very large cup plants, which we're thankful to have as well as some smaller tuck-ins that help us fill out our geographic footprint or ultimately have a niche that maybe we don't have. So I think it's more of those things that we can do. It's not like we've got a mandate at 2.5x, we have to do something with the cash. We can delever a little lower if we don't see anything that really makes sense at the time in this kind of an operating environment that may make some sense and save our dry powder though, because something happens, it always does, that's out there. And we want to be smart about how we manage our capital allocation. Good conversations with the Board. They're ongoing. And it's pretty exciting.
Adam Samuelson
analystThat's very helpful. But theoretically, if we're thinking on the M&A side. Historically, the company has been acquisitive. Converting in North America would seem to be pretty consolidated, certainly you have got scale position, competitors have got a scale position, hard to think of anything particularly sizable to do here in that core business. So then you would say, okay, well, there's mill -- you could buy a mill. I don't know that you need more capacity in North America with the converting network that you have. Or you're talking about Europe. So is it -- hey, we think there's real opportunities to do more in Europe on the converting side. Is it -- there might be mill things that we would consider integrating in Europe and building an integrated network. Help us think about where that use of capital would really look like on the inorganic side? And kind of how you would evaluate return as accordingly?
Michael Doss
executiveI think in the near to medium term, if we did M&A, if any size, it'd probably be Europe, and it would be converting. Right now, there's just a lot of construction of paper mills over there, and it needs to play out, and we're in a really good spot because we're one of the largest players of paperboard. And so I think from that standpoint, we're in a really good spot strategically. Our EBITDA margins in Europe, as you see from our Qs are pretty solid. And we'll just continue on the strategy that we have is to increase the amount of material we cut up and do so profitably and that creates optionality for us over time.
Adam Samuelson
analystOkay. Fair enough. And then maybe speaking to those high EBITDA margins in Europe. I mean, AR packaging was down about 18 months ago. Can you talk about kind of how that's performed relative to the investment case kind of and the opportunities you've unlocked with the customer and regional access that you didn't have?
Michael Doss
executiveYes. Thanks for that. I think, look, AR has been nothing short of a home run for us. And one of the key theories of the case that we had was that if we got scale in Europe, we could rapidly replicate what is -- you've got the most sustainably conscious consumer in the world is in Europe. And -- so we learned these trends 18 to 24 months before they actually start to migrate elsewhere. So when you look at our product develop -- new product development team, we're on video conferences once a month kind of moving those ideas around. It's worked just that way. We've been able to manage that kind of access to market intelligence that's out there. We inherited some really good business and acquired them, I should say. And the synergies and the complementary nature of that manufacturing footprint is really, really worked well for us. We sent one of our best managers over there as an expat and he's done a remarkable job and built a really great team. So we really like what we see in Europe. And if I could, I think the other thing is we didn't just rush into Europe. Well, I was dispatched. I was Chief Operating Officer at the time, and my boss said, go over there, either sell the business or fix it. And we study it for a while and took a look at it and ultimately decided there was something to save there. We made a couple of small acquisitions that gave us a little bit more of a toe in the water. We learned more, and then we did a series of smaller acquisitions than one big one. I think it's important when you're penetrating a market like that, that you do something similar along those lines so you can really kind of understand how the market works and can you really see yourself winning in that kind market, and we certainly can in Europe.
Adam Samuelson
analystAnd you alluded to the European kind of maybe led by the consumer or led by the CPGs, you can kind of debate which side of that, maybe ahead in terms of the substrate shifts and preferring paperboard versus plastic or others. Is there applications there that you're most excited about bringing [indiscernible] being pulled from the -- from your U.S. customer base converting into paperboard that you bring to Europe?
Michael Doss
executiveThe trend is almost always start in Europe. So if you look at PaperSeal, if you look at the KeelClip, the [indiscernible] carton we profiled, all those things started in Europe. So primarily starting in Europe and then migrating here.
Adam Samuelson
analystOkay. Again, we want to make sure if there's questions in the audience. No. All right. We will...
Michael Doss
executiveYou must be doing a good job.
Adam Samuelson
analystI guess so. So maybe along those lines, and it's been obviously a dynamic inflationary environment, a dynamic kind of demand environment, a lot of supply chain challenges. How has that impacted kind of the engagement with customers around kind of the sustainability-driven shifts? Your volume mix still pretty good but help us think about how -- what kind of visibility and pipeline you have that continuing apace next 12 to 18 months?
Michael Doss
executiveOur backlogs are really solid. So we haven't seen things slow down -- opportunities slow down because of any dislocations that they've got on their end. As a matter of fact, they're even more concerned now than they've ever been around security supply. And so that's changed the narrative around our supply position. Of course, they still want to buy right, and we expect them to buy right. But having the right capacity at the right time to be able to service their business so they can take advantage of those opportunities in the marketplace is critical for them.
Adam Samuelson
analystOkay. I want to go back to something we're talking about earlier in, just spoken about in the context of the quarter and kind of hey, commercial excellence, we've gotten renegotiated contracts and gotten -- improved our pricing terms. I mean historically, that I think that was something that people would have been a bit more skeptical of Graphic and being able to retain kind of pricing. And can you talk about maybe a little more detail around what you've really changed on your commercial terms and your pricing strategies to hold on to those kind of pricing and improve the margins because it's a big shift relative to where the company was 3 or 4 years ago?
Michael Doss
executiveYes. So having all 3 substrates, as we do now in building up the scale business that we have has really changed the narrative in terms of how we work these things with our customers. As I mentioned, I expect them to buy right, but we have to be able to recover our input costs over time from them with pricing mechanisms, either market or cost basket-type based that are fair for both them and for us. I think we found a lot of that balance here over the last couple of years. Their focus on as I mentioned earlier here, security supply is much different than it was maybe 3 or 4 years ago, as everybody was reminded during the pandemic how important it was that you've got a supplier that can actually deliver when you need it and has the capacity to be able to do that because if you have a stock outage and you're a CPG, then the customer tries something else, and they like that. I mean, you can't almost calculate the terminal value of that cash flow, right, over a lifetime of a consumer. So they don't want those stock outages. And that's a big deal. And that came down from the C-suite through many of our customers. And so it's a different discussion that we've got with them now, and that's created some opportunities for us as well.
Adam Samuelson
analystAnd is it really just, hey, there's more especially things that are shorter term in nature like freight that you really narrow the contractual terms and the risks that you're taking? Or it's just a more holistic relationship in total around kind of, hey, surety of supply and kind of the partnership that...
Michael Doss
executiveWe certainly disaggregated parts of it. Frank being one of the biggest pieces. Terms being another one over time that we've basically said, look, we've got to take a firm stand on [indiscernible] we have.
Adam Samuelson
analystAll right. Well, I think that's a great place to end it. So I want to thank Mike, I want to thank you for joining us. I want to thank everybody for attending today, and hope you enjoy the rest of the conference.
Michael Doss
executiveThanks for your interest in Graphics.
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