Greenply Industries Limited (GREENPLY) Earnings Call Transcript & Summary

May 22, 2024

National Stock Exchange of India IN Materials Paper and Forest Products earnings 56 min

Earnings Call Speaker Segments

Operator

operator
#1

Ladies and gentlemen, good day, and welcome to Greenply Industries Q4 FY '24 Earnings Conference Call hosted by Asian Market Securities Limited. This conference call may contain forward-looking statements about the company, which are based on the beliefs, opinions and expectations of the company as so on date of this call. These statements are not guarantees of future performance and involve risks and uncertainties that are difficult to predict. Actual results may differ from such expectations, projections, et cetera, whether expressed or implied. Participants are requested to exercise caution while referring to such statements and remarks. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Karan Bhatelia from Asian Market Securities Limited. Thank you, and over to you Mr. Karan.

Karan Bhatelia

analyst
#2

Thanks, [ Manogya ]. Hi, everyone. On behalf of Asian Market Securities, we thank you for joining us to the Greenply Industries Fourth Quarter and 12 months FY '24 Conference Call. In the panel today, we have Mr. Manoj Tulsian, Joint Managing Director and CEO; Mr. Sanidhya Mittal, Joint Managing Director; and Nitin Kalani, CFO. May I now invite Manoj ji to begin the proceedings of the call. Thank you, and over to you.

Manoj Tulsian

executive
#3

Thanks, Karan, and good morning, everyone. It's a pleasure to have you all in this call. I'll be updating you on Greenply's operating and financial performance for quarter 4 and FY 2024. First of all, I'm very happy to share with you all that we have achieved a consolidated revenue of INR 600 crores during the quarter, excluding revenue from discontinued operations, a growth of 40.4%. The discontinued operations refer to our Africa business operations controlled by our Middle East entity, GMEL, in which we have given a majority control during the last quarter. We have received the purchase consideration and effectively deconsolidated the operations as we move into the new year. We are referring to all the numbers, whether for this year or the comparable numbers for last year, in this communication without GMEL, unless specifically called out. Our revenue CAGR in FY '24 over the financial year '22 is almost 26% on a comparable basis, much ahead of our earlier guided revenue CAGR number of 22% for this period. During the quarter, our consolidated EBITDA has also grown by 22.8% on a Y-o-Y basis to INR 59 crores, and the margin during the quarter was at 9.9%. The full year consolidated EBITDA, excluding the discontinued operations, is at INR 191 crores, an increase of 12.6% Y-o-Y on a comparable basis. Now I'll share some highlights of business side performances. In our plywood business, our growth for the quarter was 9.4% Y-o-Y. We have achieved our annual guided target growth rate with a Y-o-Y volume growth rate of 8.6% for FY '24. We guided a volume growth rate of anything between 8% to 10%. On the margin front, our adjusted core EBITDA margin for the plywood business for quarter 4 was at 8.6% as against 11.5% in quarter 4 of FY '23. The margin declined on a Y-o-Y basis by almost 290 basis points due to increase in raw material prices by almost around 1% and higher advertisement expenses by around 1.8%. The EBITDA margin, however, improved by 60 basis points on a Q-o-Q basis. Our profit after tax for the quarter was at [ INR 29 crores ] which includes the impact of gain on sale of 51% investment in GMEL to the extent of INR 4.5 crores. Moving on to MDF business. Our revenue in quarter 4 was at INR 131 crores and volume at 45,764 CBM. I'm happy to share with you all that we have also improved our EBITDA margins during the quarter to 14.1% as against 13.5% in the previous quarter, and we have delivered a PAT positive performance during the quarter. This is practically the third full operating quarter. So we are very much on our guidance and our hard work that within the first year of operations, we will make this PAT positive. Of course, more details on the MDF business will be shared by Sanidhya. On a consolidated basis, our net debt level are at INR 502 crores against previous quarter debt level of INR 497 crores, excluding the GMEL, which is well within our guided peak net debt level of INR 540 crores as mentioned earlier. During the year, we have also made investments in our hardware JV amounting to INR 25 crores, and the commercial operation of the JV started in the month of March. The JV is likely to commence full Phase 1 operations by end of June, mid-July and is expected to benefit from upcoming [ BIS ] implementation of certain furniture hardware products. With this statement, I would like to hand it over to Sanidhya to provide more insight on our MDF business.

Sanidhya Mittal

executive
#4

Thank you, Manoj-ji, and good morning to everyone on the call. In our MDF business, we are progressing well. I'm happy to share that we have achieved a revenue of INR 131 crores, and also having a PAT -- positive PAT in this quarter, ahead of our original plan. It is a result of our meticulous planning, team effort, brand strength and commercial discipline. During the quarter, we've installed a few short cycle presses as well as ramped up production of our pre-lam MDF boards. Being a premium player, we'll be introducing other innovative value engineered products to serve all categories of customer segments going forward. We are also confident of achieving better margin profile in the business as we enter the new financial year. The full year volume of approximate 1,25,000 CBM was 25% more than what we guided for volume targets as we had guided 1 lakh CBM for FY '24. In the last quarter, we have sold 45,764 with a blended realization of INR 28,640 per CBM. On a year-to-date basis, our sales realization per CBM is 29,279. As we progress in the new year, we'll be focusing on capacity building for value-added products, working on operational efficiencies and improving yields. With this perspective, I would like to open the floor for Q&A session. Thank you.

Operator

operator
#5

[Operator Instructions] The first question is from the line of Ritesh Shah from Investec.

Ritesh Shah

analyst
#6

Congratulations for a good set of numbers. Sir, my first question is more data keeping. If you could please help on the volume split on the Ply side between premium and others on volume as well as value basis for Q4 this year, last year, and if you can help the full year number also, that would be great.

Manoj Tulsian

executive
#7

Ritesh, good morning. Nitin, you have the numbers volume and value numbers? See the mix has not changed. I was looking at the mix between Q3 and Q4. The mix, I think, is almost same, it does give you the volume value numbers. You can speak out Nitin.

Ritesh Shah

analyst
#8

Sir, meanwhile, can I just have a few other questions until Nitinji has the data.

Manoj Tulsian

executive
#9

Sorry.

Ritesh Shah

analyst
#10

Meanwhile, can I ask you other questions, till we have the data points.

Manoj Tulsian

executive
#11

Yes, yes, yes. I think we'll get back on this volume value data. It is very similar to quarter 3, which I had seen. I don't -- I'm not carrying the numbers right now. We'll get back to you on the same. Please go ahead with other questions.

Ritesh Shah

analyst
#12

Right. Right. So the reason to ask this question, basically, if you look at the Q3 data, we see a steep jump on it's premium as a category. I think it was upwards of 23%, 24% whereas for premium there was a decline. So just wanted to ascertain, is the trend something which is the new normal that we are looking at? Whether we have reached our strategy on placement on economy side to actually drive more volumes. So that was the question that I was coming to.

Manoj Tulsian

executive
#13

Okay. Okay. So I think, Ritesh, if you clearly see the trend is the growth has come on the mid-segment, okay? This year, the volume growth, whatever has come, is purely because of the growth in the mid-segment. The premium segment has hardly grown. I mean if you fully ask me, I think it is around the 1% growth what we have registered there. So going forward, we might see a similar trend. So we have a team, a separate team which works on the premium side of the product. There is a separate team which works on the midsize of the products. So growth is something for, in any case, we are going to taper it -- I mean we are going to work on the growth. We are not going to leave any of these segments. We have product lines. Yes, as a company, of course, anyone would desire that the premium segment should grow because that clearly helps the margin also to improve. There is a team which is working. We have been increasing our ad spend. We have been doing a lot of things strategically also to see how we are able to get more into the market with our good set of products in the premium category. But yes, last year, we didn't see any success. Maybe the silver lining is, at least, we have not degrown on the premium segment in absolute terms. And the data on value volume is now there with Nitin. He will just...

Nitin Kalani

executive
#14

Ritesh, good morning, the volume for premium brand was flat year-on-year, basically for the quarter. And for our economy segment, it was plus 13% in terms of volume, and value was plus 12%. This is only for Ply. And other segments grew more than, I would say, high teens basically.

Ritesh Shah

analyst
#15

Sure. This is helpful. My second question is on MDF. Sir, would you like to put some volume guidance number for the next fiscal, along with some color on value-added products, along with something on the margin profile? And how do you see the macro evolving over say next 6 to 9 months? That's the second question. And third question is more pertaining to furniture fittings, I will come to that.

Manoj Tulsian

executive
#16

So Ritesh, see, in terms of overall volume growth, we have taken an internal target of trying to achieve 200,000 CBM volume for the full year, okay? And -- but the rest of the thing, I'll request Sanidhya actually to ask in terms of -- between value-added products and how he is looking at the market? So these questions, Sanidhya?

Sanidhya Mittal

executive
#17

I think market, as far as the realization of the competition is, it is challenging. But our advantage at Greenply that our capacity is very limited compared to other players in the market. So we have the power to say no, and we're trying to focus more on trade and less on OEM. So we've kind of restricted our overall OEM business at about 13%, 14% of our top line. And the balance, 85%, 86% is now coming from -- or maybe 87% close to is coming from trade. So I think this will really help us for -- as a strategy for the first line till we have only one line up and running. And this way, we can ensure that even in tough times, we can maintain our margins, and we can maintain our paybacks, et cetera.

Manoj Tulsian

executive
#18

The market overall looks good in MDF. We continue to assume that the market will grow at a pace around 15%. So that surely gives us a lot of tailwind in the MDF business. And for us, what we need to concentrate is that, one, we are able to consistently produce and deliver. Second, as we have said earlier in our call, that we continue to buildup on the internal efficiencies because that is the key. And we have always maintained that, that takes time, but I think we are on the right path, and that's how you will see that almost every quarter, you will see our margins improving.

Ritesh Shah

analyst
#19

That was helpful. And sir, last question on furniture fittings. On the last call, you had indicated a revenue of INR 300 crores in 3 to 4 years with margins of around 20%. Would you want to revisit those numbers? Or if you can give some specific color for the fiscal ahead, what we have looked to target along this margin profile, ROCE profile?

Manoj Tulsian

executive
#20

No, there is nothing actually revisiting those numbers, okay? First year, we actually -- first thing we have set up the plant at a very rapid speed in 6 months. Yes, when you do so many things in such -- at such a rapid pace, there are a few machines, other things which we were expecting to come by March or April. Because of free shipment and other things, a few of them has got delayed. That's why we are assuming that come July, we should be in a position to start manufacturing the products, what we had put in our business plan. And in terms of the other preparation, like getting the team in place, we have most of the teams in place. I mean, at least the head of functions, the team below them are getting recruited. Most of it are in line. They will get completed within June. So from quarter 2 of this year, our sales will start on that business. First year, we are not expecting any big numbers. And the first year, maybe we will slightly be incurring some loss also because initially, we'll have to invest also on the marketing side to showcase this product to the whole of the market in trade. So first year, in any case in our business plan, there is a miniscule loss possibly, which will be there. Next year, we can see a major ramp-up in terms of numbers. And next year, we will also try to see thought it is slightly early, but we'll try to see that at least next year, we are not at all at PAT level, we are at least a quits or if we are able to generate some profits. Year third, which will be actually after 18 months, we definitely expect this business to get ramped up to anything beyond INR 200 crores as annualized revenue with healthy EBITDA. What I've also said is this business, the type of capacity what we are going to set up in phases, which will be with a total investment of close to around [ INR 250 crores ] can give us a revenue of almost INR 800 crores. And as and when we are able to reach to a level of INR 500 crore plus, the margin profile, can even further improve to 25% and above because these are purely high-end engineered products.

Ritesh Shah

analyst
#21

This was very helpful. Sir, I'll just squeeze in last one. You can take it in the forthcoming questions. Sir, the CapEx guidance for the next 2 years, and do we have any balance sheet targets in place?

Operator

operator
#22

Mr. Ritesh, I request you to rejoin the queue. The next question is from the line of Udit Gajiwala from Yes Securities.

Udit Gajiwala

analyst
#23

Congratulations on a good set of numbers. Firstly, on the MDF front, I mean you have displayed a good resilience but we have seen our ASPs coming down with the industry. So how do you see this price movement panning out with imports likely to go up again from this month and of course, the capacities are coming up.

Sanidhya Mittal

executive
#24

I think we mentioned earlier also the fact that we have only one line, which is up and running, we have the power to say no because we have limited capacity. And we want to focus -- being a premium player and a branded player, we want to focus on the value-added segment and the trade distribution network, which is pretty flat, and month-on-month, we're getting progress there. And we are kind of restricting our plain board sales and our OEM sales to ensure that our bottom line is not impacted, and we can grow healthily, sell our production into the market. So as far as our capacity is there, we are not worried to sell it.

Udit Gajiwala

analyst
#25

Understood. Understood. And sir, secondly, like Ritesh was asking previously, what will be the CapEx plan and the debt reduction that you'll have in mind for the next 2 years?

Nitin Kalani

executive
#26

So Udit I think this year, in terms of whatever visibility right now, what we have created, we might look at a CapEx of anything around INR 70 crores to INR 80 crores as a company. And subsequent years, we have still not chalked out our plan. So maybe we'll get back to you in quarter 2 or quarter 3. And in terms of debt profile, I think this year from INR 500 crores, we might look at a reduction of INR 50-odd crores. So maybe a net debt of INR 450 crores by the year-end is what we are targeting, which clearly will further strengthen our debt equity to maybe around 0.55 or -- between 0.55 to 0.6.

Udit Gajiwala

analyst
#27

Understood. And sir, just a follow-up, this INR 70 crores, INR 80 crores of CapEx includes your any further investment that will be required into this SAMET JV.

Manoj Tulsian

executive
#28

SAMET JV, yes, our total capital commitment is close to around INR 40-odd crores. We have invested INR 25 crores till 31st March. While we speak, we have put another INR 5 crores or INR 6-odd crores. And so the balance, INR 9 crores or INR 10 crores, will come during this year only. If there are any other cost overruns or something, a few cost overruns we have envisaged as for the first project, first phase, not big numbers. So that might be incremental because initially what is happening is a lot of money is also going into GST credits, another thing which we'll be able to recover over a period of time. So we might have to put maybe extra INR 4 crore, INR 5 crores every JV partner. So INR 15 crores to INR 20 crores is what we are going to put.

Udit Gajiwala

analyst
#29

More than INR 70 crores, INR 80 crores...

Manoj Tulsian

executive
#30

Of course, that is investment side. So INR 15 crores to INR 20 crores is something what we are assuming that we'll be funding this year further.

Udit Gajiwala

analyst
#31

Got it. And lastly, sir, on the forefront, if you would like to give any guidance for '25, what kind of a growth in volume terms are you looking at with the margin profile?

Manoj Tulsian

executive
#32

So as I've been maintaining previously, also 8% to 10% is what now we have taken as an internal target. Given the situation right now, yes, last few quarters have not been so great in terms of any tailwinds. Even when you look at quarter 1, quarter 1 might remain subdued. Like last year also, quarter 1 was subdued. This year, quarter 1 is -- might remain subdued, not only from a demand perspective, but also from this general elections, which is going on, which will slightly maybe dampen the spirit at this point of time. But my assumption is from quarter 2, and if we are able to see a stable government, there will be a big tailwind, which I'm envisaging from quarter 2. And if that happens, then 8% to 10% volume growth for us as a company should not be difficult.

Udit Gajiwala

analyst
#33

And the margins we'll be able to maintain -- in fact 8% to 10% volume comes up in the current margins, do you see any improvement with the product mix changes or something like that?

Manoj Tulsian

executive
#34

So I'll not commit at this point of time, but we are taking again a lot of internal initiatives to see every rupee what we are spending. There was a challenge in the previous year in terms of truly taking a price increase from the market. But this year, in phases, in markets, we would be looking at doing some corrections, which can help our margin to improve. As I said, there is a significant thrust on the premium and also to improve the volumes there. So if that happens, that also will help us to slightly improve our margins. Our ad spend last year by -- was almost high by 1.1% on an annualized basis. So that is another factor also which brought down the margins. But if we need to invest in the business and we want to create this business for future, then I think those type of initiatives and strategic calls, we'll have to live with. So that was the type of investment which went last year. This year also, we have planned that in absolute value, our marketing spend is only going to go up. But maybe as a percentage of the total business, it might be at the same level or it might slightly come down. So with these initiatives, for sure, I'm very hopeful that our margins on the plywood business only should improve by 50 to 75 basis points, if not more.

Udit Gajiwala

analyst
#35

Got it, sir. Got it. And just, sir, to clarify, this 1.1% of advertisement that was up. So what was the total percentage to revenue your ad spend for the year?

Manoj Tulsian

executive
#36

What's it?

Nitin Kalani

executive
#37

During our presentation, the overall ad spend was 3 point...

Manoj Tulsian

executive
#38

3.7 [Foreign Language]. It's there in our presentation, Udit.

Udit Gajiwala

analyst
#39

Okay and noted sir.

Nitin Kalani

executive
#40

3.4.

Operator

operator
#41

The next question is from the line of Achal Lohade from JM Financial.

Achal Lohade

analyst
#42

Sir, can you help us with the timber prices for the fourth quarter FY '24? What was it for the plywood business, I'm asking first. And what was it like in same time last year?

Manoj Tulsian

executive
#43

Achal, I don't have the numbers right now, but...

Nitin Kalani

executive
#44

It was around INR 9,500 for plywood.

Manoj Tulsian

executive
#45

No, previous year he is asking.

Nitin Kalani

executive
#46

Previous year about [ INR 8,000 ].

Manoj Tulsian

executive
#47

I think, Achal, this year, so it was around INR 9.5 in that range. But look, we buy this material at different places in this. So on an average, this was the price. If I recall, I think last year, similar time, it was somewhere around maybe INR 7.7 to INR 8.

Achal Lohade

analyst
#48

Okay. Okay. And how has it moved in this quarter, first quarter FY '25? Has it further gone up, stabilized? And how do you...

Manoj Tulsian

executive
#49

It has not really gone up further. It is in the same range. And -- but I also don't see any chance of this coming down during this financial year.

Achal Lohade

analyst
#50

Okay. And if I see from, let's say, a 3- or 4-year perspective, because we are seeing this timber shortage or scarcity for last few years now. How do you see this? Has that been passed on by the peers, especially the unorganized? What has been the price increase given the mix? Obviously, we are unable to figure out. But like-to-like product, how much have we taken price increase over the last, let's say, 3 years? Would you have that number?

Manoj Tulsian

executive
#51

Ballpark, I can tell you, if I remember, I had seen some data. So maybe if you really see the realizations have almost gone up by around 10-odd percent in the last 3 to 4 years. Okay? So that is the type of increase, which I can say has happened more or less broadly. But the last year was, I think, a difficult year in terms of pass-on, and even unorganized faced a lot of challenge because of the increasing prices. So these are good signs if you truly see for the large branded players, national players. Second, you asked about the trend. I think in terms of the trend, I'm extremely hopeful that we are nearing this end of the cycle in next 12 to 15 months in terms of this higher price. We'll see good amount of volumes coming back into the market. And then that will happen, we'll see the prices to drop. So next year, means FY '26, somewhere in the second half, we'll definitely come across a reduction in these prices of raw material.

Achal Lohade

analyst
#52

Understood. Nitin, if you could help with the mix of the premium, you have talked about the Y-o-Y change, but would it be possible to get that number? How much was the mix of premium plywood in terms of volume and value...

Manoj Tulsian

executive
#53

[ 53%, 57% ], if I recall, Nitin. You can just check.

Nitin Kalani

executive
#54

43%, 57%.

Manoj Tulsian

executive
#55

43%, 57%? Yes, It is 43, 57, Q4. Q3 was almost...

Nitin Kalani

executive
#56

Volume 43%, 57%.

Achal Lohade

analyst
#57

Sorry. 43% is premium volume. And how much is value?

Nitin Kalani

executive
#58

No, no, 43% is the economy brand basically 43%, and 57% [ manufacture ] which is the premium brand.

Achal Lohade

analyst
#59

And this is volume. How much would be economy as a percentage of value?

Nitin Kalani

executive
#60

Value would be 35% economy, 35%, 36%. And 64% premium.

Achal Lohade

analyst
#61

Correct. And this is for fourth quarter or for the full year, Nitin?

Nitin Kalani

executive
#62

It's only for the fourth quarter.

Achal Lohade

analyst
#63

And would you have that for the full year?

Nitin Kalani

executive
#64

Full year, I'll get back to you.

Achal Lohade

analyst
#65

Sure. One more question I had was with respect to ESOP charge, would you be able to quantify how much was that for fourth quarter FY '24? And...

Manoj Tulsian

executive
#66

Full year was around INR 3.5 crores. I was reading it somewhere. And quarter 4 was very, very miniscule.

Nitin Kalani

executive
#67

INR 30 lakhs.

Manoj Tulsian

executive
#68

INR 30 lakhs, yes.

Achal Lohade

analyst
#69

Okay. And it will remain kind of this for coming quarters? Or is there a change?

Manoj Tulsian

executive
#70

At this point in time, I think it will have this run rate only.

Achal Lohade

analyst
#71

Okay. Okay. Understood. I wanted to check on the MDF with respect to -- while obviously you are focusing on the retail part of it. But the pricing part, how do you see that evolving? Do you see a good 5%, 7%, 10% kind of a drop likely. And in that case, because you've talked about improvement in margins, would that still remain? And what will drive that margin improvement?

Sanidhya Mittal

executive
#72

I think if you see our realization quarter-on-quarter, I think our realization dropped from quarter 3 to quarter 4. And in spite of the realization drop, there's an improvement in margin. I think it's mainly because of improving a lot of operational efficiencies at the plant level. That is one reason why the profitability has improved and will continue to improve, I think, number one. Number two, going forward, one has to really focus on the value-added products and the right mix. So if we are focusing on the right mix on the average, our realization for CBM should not be further affected. At least that's what we're wanting. And another reason why we feel that there won't be further price drops is because the entire industry, the raw material prices are going up. So in this kind of a scenario, I don't think any of us have room to actually take a price cut further.

Achal Lohade

analyst
#73

Right. Sanidhya, sorry, if you could elaborate a bit with respect to the RM price for the MDF, how much was that for us Q-o-Q? What has changed? How much has it changed? And how do you see it?

Sanidhya Mittal

executive
#74

Q-o-Q, it's slightly come down, but it's kind of flattish only, I would say, it's around INR 6,000 per tonne. I think it was slightly higher in the prior quarter.

Achal Lohade

analyst
#75

Okay. And with respect to value-added mix, would you be able to share what is the current number? What is like medium-term target?

Sanidhya Mittal

executive
#76

I think the current number is mentioned in the presentation, right? Nitin, what is the number? Pre-lam how much are we doing?

Nitin Kalani

executive
#77

Pre-lam woods are about 12%.

Sanidhya Mittal

executive
#78

12% of the overall sales within pre-lam. And within the plain boards, even today, I think, almost 65% -- 70% of plain board -- 65%, 70% of plain board is still interior grade. We need to work more on the HDF side. We are already working and trying to sell more of that. So we feel that in the year to come, we'll really improve in that segment.

Manoj Tulsian

executive
#79

Just to give you the numbers on the volume and value. The volume for this year, 12 months, premium is 43 and mid is 57. And value is reverse, 57 and 43. For the previous year, it was 48 and 52 volume mix, and value mix was 61 and 38.

Achal Lohade

analyst
#80

Understood. This is very helpful.

Operator

operator
#81

The next question is from the line of Sneha from Nuvama Wealth Management.

Sneha Talreja

analyst
#82

Just a couple of questions from my end. When I look at the your inventory days, it's up Y-o-Y. Also, your payables are slightly up. May I know the reason for this change in trend both on the inventory and the payables side?

Manoj Tulsian

executive
#83

Yes, yes. So clearly, our raw material inventories both for timber and core, we have increased that inventory in the month of Feb and March, assuming that there will be a pressure in first quarter in terms of -- on the pricing side and availability. So this was a strategic call which we had taken. And because of that, you see those numbers being spiked.

Sneha Talreja

analyst
#84

Understood. And the same way for payables like you are getting extended?

Manoj Tulsian

executive
#85

Yes. So similarly, there will be some impact on the payables also. It is he result of the same only.

Sneha Talreja

analyst
#86

Understood. Understood. Secondly, what I wanted to check is, while you mentioned that you don't expect further drop in MDF realization from the quarter, which has been ended already March 31 till now, have you seen any price cuts by any of the players, if not you, I mean your competition?

Manoj Tulsian

executive
#87

I don't think we have seen any further price cut, Sanidhya?

Sanidhya Mittal

executive
#88

I don't think so any further price cut.

Manoj Tulsian

executive
#89

We have not seen any further price cut.

Sneha Talreja

analyst
#90

Okay. So you expect that quarter 1 versus quarter 4, at least realizations are likely to remain stable on like-to-like products not playing around with [ the mix here ]?

Sanidhya Mittal

executive
#91

It should. It should remain flat.

Manoj Tulsian

executive
#92

Yes, it should remain flat, yes.

Sneha Talreja

analyst
#93

Understood. Just one update or any other entry of new players that you're seeing in the MDF market? Or can you actually specify which other players are likely to come up with capacity this particular year, just to get some demand supply trend here.

Sanidhya Mittal

executive
#94

I think the listed players are having the large capacities so Century has inaugurated a large capacity in South and Greenpanel also at the end of the year another capacity in South. These are the ones we know about, the large ones. And Action Tesa also I think Q3 last FY, they have also inaugurated another line. So yes, I think these are the major capacities I feel.

Sneha Talreja

analyst
#95

As far as the new players [indiscernible] in the South.

Sanidhya Mittal

executive
#96

Majorly in South.

Manoj Tulsian

executive
#97

Yes, majorly in South. Yes.

Sanidhya Mittal

executive
#98

That way Greenply would always have the advantage of being the only player in West at least as on date and even if...

Sneha Talreja

analyst
#99

What's the regional sales mix in that sense? Sorry.

Sanidhya Mittal

executive
#100

So we try to concentrate most of our sales to West and North. Obviously, we do some sales in South and East as well, but that is very limited. Our majority sales comes from West and North.

Sneha Talreja

analyst
#101

Could you quantify that for FY '24, if possible, like your sales mix regional.

Sanidhya Mittal

executive
#102

I think almost 70%, 75% sales is going to come from North and West.

Manoj Tulsian

executive
#103

Yes. East is still very miniscule. Yes, 75% almost would be West and North itself.

Operator

operator
#104

The next question is from the line of Praveen Sahay from PL India.

Praveen Sahay

analyst
#105

The first -- so first question is related to the plywood. In the plywood segment, on the yearly basis, you had increased your advertisement as a percentage of sales. So with these, I can see also the realization is almost flat for a year. So you are more focused on the economy side of the business because there also there is a good improvement, I can say, in the trading volume. So want exactly to lead to these numbers? Because advertisement, you are increasing; your economic segment is improving; your realization is almost the same. So it's a little more for the volume push. Are you doing this in this segment?

Manoj Tulsian

executive
#106

No, Praveen. Look, as a branded goods player and especially when we are adding new categories, okay, like we have added MDF, now we are also looking at adding hardware fittings, maybe a few other things going forward. So the investment on brand has to be continuous. There was a period when we were not investing so much on the brand advertising and marketing. And as the balance sheet strength is improving, as our capability overall to spend is going up, this investment will continue. See we may say that, first of all, the logic of the investment is only towards premium segment is not right. It's the overall investment on the brand. So even if you are selling a mid-segment product, we are selling today MDF, what do you see largely as a success, what we have got in MDF in year 1. Of course, I think production is something which internally is a success, which the team has driven. But when you look at the sales side traction, it's clearly the brand. If it was -- had it not been with Greenply MDF, I'm not very sure whether you would have been able to deliver these type of numbers in year 1. So that shows the strength of the brand. So our investment in the brand has to continue. It will always have an effect on the premium products as well as the value products. So the strategy is very clear that with deep pockets, this investment has to be consistent and in the range of 3% to 4% of our annual revenues.

Praveen Sahay

analyst
#107

Okay. 3% to 4% of our annual revenues. Because I'm looking at your plywood business only, and they are -- that's the increase...

Manoj Tulsian

executive
#108

Right now, what was happening is since we only had one segment, which was plywood, okay. The entire cost seemed to be very, very high, and our capability to invest was also limited to the extent of plywood volumes and business. As we are able to grow, and we have added MDF now. MDF will be sizable by the end of this year. So our capability to invest goes up. And in terms of -- as I mentioned at the beginning, in terms of percentage to sales for the overall consolidated numbers, maybe even if we are in that range of 3%, it will be a good enough number to as an investment on the brand side.

Praveen Sahay

analyst
#109

Got it, sir. Got it. Sir, next question is related to the MDF. As you had mentioned the 200,000 CBM target for '25 on the basis of [ 125 ]. So from where you are seeing majority of your volume to come in? Already -- Sanidhya has already mentioned that you will maintain 13% OEM and [ 87% of ] our trade. So is that a geographical expansion you will go with? How to bring such kind of a growth?

Manoj Tulsian

executive
#110

So Praveen, I'll maybe say and then Sanidhya can add also on the same. First thing, last year, if you really see, we had around the 10-month working. If you truly see, we had a 10-month period. So we get extra couple of months. The brand is already established, right? The network is already established. And our strength is by virtue of the plant being in West, our strength is West, followed by North and then by South and East. So we'll continue to concentrate there. And wherever we are now able to do regular business and cater to their monthly requirements, that automatically adds 2 months of sales. And then there is a growth over and above the same for which the team is working. We are looking at a mix where predominantly 65%, 75% has to be sold within West and North. And we also maintain that slowly we will see more traction in West, when you will see that -- now that we are an established player there, we will see more OEMs, we'll try to work with the OEMs also to come and set up their shop in that region. So that for them, they also get economies of scale. So these are all things on which we have started working upon.

Praveen Sahay

analyst
#111

And you are looking only for the domestic demand, not for the export?

Manoj Tulsian

executive
#112

Yes, export, in terms of realization, is not something which is very, very interesting at this point of time. We can always do that. If we really feel that we are not able to sell our volumes in the country, then we have that option, and we have that advantage, and disadvantage both being very near to the port. So at that point of time, we will look at it as an advantage being very near to the port, and we can do that. But prima facie, in our strategy map at this point of time, we are not looking at exports.

Sanidhya Mittal

executive
#113

And also as a company, we have no export obligations as far as the MDF business is concerned.

Operator

operator
#114

The next question is from the line of Nikhil Agrawal from Vt Capital.

Nikhil Agrawal

analyst
#115

What would be an MDF margin guidance for FY '25?

Manoj Tulsian

executive
#116

MDF margin?

Sanidhya Mittal

executive
#117

I think we should be in the range of 15% to 16% because I think this year, there's a huge pressure on the realizations, I don't think there will be any improvement going further on the realization. But we should definitely improve from the existing level of -- this quarter was 14.1%, right?

Manoj Tulsian

executive
#118

14.1%

Sanidhya Mittal

executive
#119

Yes, so from 14.1%, we should definitely improve anything between 15% to 16% for the full year, annualized basis.

Manoj Tulsian

executive
#120

Every quarter, we'll be able to improve on our efficiencies and that will surely help our margins to improve further. .

Nikhil Agrawal

analyst
#121

Okay. And sir, don't you think like the realization would have an uptick after the BIS norms are imposed? Like do you not think that can increase the realization on the second half of the year -- during the second half of the year?

Sanidhya Mittal

executive
#122

I think it's delayed to February, the implementation. So post February, maybe in quarter 4, maybe half of quarter 4, we can get slightly higher realization. Definitely, that will be a...

Manoj Tulsian

executive
#123

Yes. I think it is everyone's guess. Once those things are being implemented, the overall realization should start moving up. If not during the year, but that impact can start from Q4.

Nikhil Agrawal

analyst
#124

Okay. Got it, sir. And sir, any price cut taken in Q4 for plywood in MDF?

Manoj Tulsian

executive
#125

Any?

Nikhil Agrawal

analyst
#126

Price cut.

Manoj Tulsian

executive
#127

Price cut?

Nikhil Agrawal

analyst
#128

Yes.

Manoj Tulsian

executive
#129

Plywood, nothing. In fact, as I mentioned, that in plywood, so we are looking at in different pockets to correct our prices. And MDF?

Sanidhya Mittal

executive
#130

Clearly not a price cut. I think the lower realization is basically on the product mix, is not on...

Nikhil Agrawal

analyst
#131

Okay. Got it. And sir, your realizations in plywood segment, it has gone down considerably for the manufacturer segment. It has gone down significantly quarter-on-quarter. So could you explain what happened on there?

Manoj Tulsian

executive
#132

Look, so I'll give you one reason for that is the mix itself because we had partnered with 2 entities where -- which we are reflecting those as manufacturing operations, what was -- Nitin, how do we say that? Business with manufacturing partners, right?

Nitin Kalani

executive
#133

Yes. Yes.

Manoj Tulsian

executive
#134

That business, if you really see, has just come down to now around 2% of the total. So some of the products which we thought we will be able to get it manufactured from them and take it to the market, we started manufacturing those, which are in the value segment within the factories. So when you will see that, then you will automatically see that, yes, the realizations will show some amount of pressure. But the overall realization, as a company, has not dropped.

Nikhil Agrawal

analyst
#135

Okay. And sir, lastly, on account -- with regards to the MDF segment, have you given any schemes also as such? Or was it primarily because of the value of product mix at the realization have got? Have you given any discounts to the dealers or something?

Sanidhya Mittal

executive
#136

I don't think we've introduced any new discount in quarter 4. Whatever was our ongoing scheme is what has continued.

Operator

operator
#137

The next question is from the line of Karan Bhatelia from Asian Market Securities.

Karan Bhatelia

analyst
#138

I just wanted to get some sense on the retail and B2B mix for plywood and harvesting the growth in FY '24 2Q?

Manoj Tulsian

executive
#139

Karan, I don't have the numbers right now. But yes, B2B business has done well. It has, for sure, grown over maybe 20% in the last 1 year. And that's what I -- at this point in time, I can tell you.

Karan Bhatelia

analyst
#140

Right, right. And I was trying to...

Manoj Tulsian

executive
#141

[indiscernible] opportunity clearly, but when you grow the B2B business, yes, there will be some pressure on the realization also because it's very, very competitive. So there's an opportunity, of course, to grow but at the same point of time, there always be a pressure on the margin also.

Karan Bhatelia

analyst
#142

Right. And I was trying to find the [ dealer ] distributor count as on [ '24 ]. So possible to highlight the net dealer addition for plywood and MDF separately for FY '24?

Manoj Tulsian

executive
#143

I don't have that number. But I think this year, we didn't concentrate on adding many new dealers, okay? We have a good dealer base. And what we have only tried to do during the year, especially in plywood, is wherever there were opportunities, there were some issues or concerns for which the business was not doing well. We spoke with them, and we felt that let's, first of all, the dealers who have done businesses with us in the past or who have been doing business but they're not consistent, to work on them to see that how they can become more consistent with us. Because see in plywood? The -- one of the challenge always is that there are no exclusive brand outlets. All of them are multibrands. They keep not only the brands, they also keep Yamunanagar materials, so the scope is quite a bit. Okay, it's all about penetration with the right products.

Karan Bhatelia

analyst
#144

Right, right, right. And sir, don't you think the volume guidance looks slightly on the positive side? We've seen timber cost move 50% in the last 3 years. A lot of pain at Yamunanagar. So don't you see you're slightly cautious on the volume guidance for next year?

Manoj Tulsian

executive
#145

Karan, the issue remains that there are no industry structured data which talks about plywood as a whole, how is it doing, how is it growing? We keep getting this data, information, everything in bits and details. We keep talking to you people to get some market intelligence. I'm just putting this number at 8% to 10% as a growth number, assuming that there is hardly any growth in the overall plywood business. Some of the people, the industry experts or maybe who are very much close to the market and all those, well, they say maybe the plywood growth as an industry only 2% to 3%. But I cannot actually vouch for any of these numbers. So the only way to look at it is that internally we set up a target, and we make sure that we are minimum on those numbers, if not more.

Karan Bhatelia

analyst
#146

Right, right, right. And last question from my side. Sir, what's wrong with the [ V3D ] partnership, sir? They are good [ 17 million, 18 million ] square meter, and we are not getting the desired results from there. So how do we -- want to continue this business going ahead?

Manoj Tulsian

executive
#147

You are talking of the 2 JVs which we have done, right?

Karan Bhatelia

analyst
#148

Three equity partnerships in [ UP. ]

Manoj Tulsian

executive
#149

Yes, so that didn't go well, okay? And I think I mentioned this around 3 or 4 quarters back also, we tried to work with them, but it's -- at times we find that it is not so easy to develop this as a model. And that's where we then again started concentrating back on our own manufacturing strength and pure to pure trading arrangements. So that has not gone well.

Operator

operator
#150

The next question is from the line of Utkarsh Nopany from BOB Capital.

Utkarsh Nopany

analyst
#151

Sir, my first question is for MDF segment. Assuming we operate at full capacity, then also our ROCE would be hardly high single digit at the current EBITDA per unit of INR 4,000 per CBM, which we have cloaked in the March quarter. So wanted to understand what would be the sustainable EBITDA per unit for the MDF segment? And by when it is likely to be reached in your viewpoint?

Sanidhya Mittal

executive
#152

I think INR 5,500 to INR 6,000 is a healthy margin where we'll be able to make a decent ROCE. And I think EBITDA number will be close to 18% to 20%.

Manoj Tulsian

executive
#153

Yes.

Sanidhya Mittal

executive
#154

Or in the range of 20%...

Manoj Tulsian

executive
#155

20% to 21% yes.

Sanidhya Mittal

executive
#156

18% to 21%. Yes. Around 20%. And I think this is a cycle. The industry is putting capacity and then the capacities will get utilized, and then again, people will put capacity. So I think every 2, 3 years there will be a cycle. And in the history also until 2018, Greenply operated an MDF business also before we demerged. So we've seen a 10-year average of about 18% to 20% EBITDA. So on an average, if you see on a longer-term period, I think that is what the industry should make to maintain a healthy margin. If we don't maintain that margin, there's no point putting more capacity.

Manoj Tulsian

executive
#157

And you will see, look -- it is like if the margins come below that, you will see less of new capacities coming into the market. And then you will see an upward price correction and the margins of the existing players will go up. But as Sanidhya is saying, over a steady state, we always maintain this, in fact, when we had gone to the drawing board also. While we planned for getting into MDF, we always assumed 18% plus healthy margins, at sustainable margin of 18% to 20%. And if you're able to do that, then I think this business is good enough. But you will get spike in between when the 20% can become 24%, 25% and then it can again come back to the same 17%, 18 %levels.

Utkarsh Nopany

analyst
#158

And sir, like you were planning to debottleneck our MDF capacity from [ 2,40,000 to 3 lakhs ]. So by when it is likely to be completed? And how much cost we're going to incur for that?

Sanidhya Mittal

executive
#159

So we have given the overall cost estimate in the MDF side of about INR 50 crores. This included the line extension. However, we have imported the line extension, but we are not able to decide when we are going to extend the line because we'll have to take a shutdown for that. And at this moment, we are not in a situation to disrupt our market. So there was a time line in which we had to buy the extension. So we ended up buying the extension within that time line from the OEM. But I think the market scenario will tell us whether we'll be able to do it this year or whenever we get an opportunity window that time we're going to do it or we are going to do it whenever we install the second line, which might be 2, 3 years from now.

Utkarsh Nopany

analyst
#160

Okay. Sir, my second question is on for plywood segment. Our plant operated at 97% rate in this March quarter, so what would be our peak capacity utilization for plywood segment? And what would be our sustainable EBITDA margin for this segment over the next 3 -- 2, 3 years point of view?

Manoj Tulsian

executive
#161

Look, one, we have done some more line balancing at all our plants, okay, which has helped us in terms of improving the capacity. I don't have the exact numbers, but clearly it shows that for this year's growth, we'll be able to cater to our requirements by these additional capacities which we have been able to create. And that has not come at a huge cost, okay? Also, we'll continue to invest in bits and pieces on the plywood side. Maybe next year, sometime we might even look at either additional capacity by virtue of investments or maybe look at a new location also. And in terms of margin profile, I think this is one business which should be giving us around 10% margin on a steady state. Anything less than 10% really does not excite at all. So that is the number, the first number which we are trying to now target to reach to 10% and then to -- for sure, to see that we are able to sustain that and if we are able to go beyond the same. That looks very much possible because what has happened, if you really see in the last few years, the prices of raw materials have gone up significantly, but that is not the pass on which has happened in the market. So there is, for sure, a pressure on the pricing side in the market. And as I mentioned, I think the first call which was happening with Ritesh or Udit, they asked this. I can clearly see and that is what we have been talking to our -- the plantation team and this. The new crop should start hitting sometimes in H2 of the next financial year. Once that happens, we all might be surprised with the incremental margins, which will be because of the tailwinds. Whatever I'm saying you right now is on a steady state, assuming the same pricing trend and other things to go. Also, if you see last year the price increase, no one has been able to pass on any price increase to the market. So the acceptability of the market now to take a certain amount of price increase is better than what it was previous year. So we are looking at multiple factors, positive factors, and that gives me a belief clearly that the margin profile will improve.

Operator

operator
#162

Thank you. Due to time constraint, that will be the last question for the day. I now hand the conference over to the management for closing comments. Over to you, sir.

Sanidhya Mittal

executive
#163

Thank you all for taking time to participate in this call. In case of any further clarifications or queries, please feel free to reach us. Thank you.

Operator

operator
#164

Thank you. On behalf of Asian Market Securities, that concludes this conference. Thank you for joining us, and you may now disconnect your lines. Thank you.

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