Grupo Casas Bahia S.A. (BHIA3) Earnings Call Transcript & Summary
August 12, 2022
Earnings Call Speaker Segments
Roberto Fulcherberguer
executive[Interpreted] Good afternoon. Now we're back live to answer your questions. Thank you so much for your interest in our company. Before we begin, I would like to give you a little end here. On the 12th of August, we are entering the state of Amazon with distribution centers and 5 stores that we started now in Manaus. We reached such an important day, reinforcing our commitment to our omnichannel approach. We're going to quickly look at a clip of what went on now in Manaus, just 30 seconds. [Presentation]
Roberto Fulcherberguer
executive[Interpreted] I think you got a bit of a vibe and I can talk about the omnichannel approach all day long. But what you just saw is the actual omnichannel approach live. The strength of our brand takes consumers online to the store. The stores are like last mile hubs for delivery and relationship platform, a point for credit, granting, banking. It's an important step in our expansion in the north of the country following what we've done with a lot of success in 2021. So we continue to be very assertive and very consistent performing our expansion finding. And now that our energy is way up there. And these images are here from the morning around 9 when we opened up, where we had a queue going all around the stores. So now I want to go in and pass it on to Gabriel so we can begin our Q&A.
Gabriel S. R. Succar
executive[Interpreted] Our first question is from Joseph Giordano from JPMorgan.
Joseph Giordano
analyst[Interpreted] My question is in line with the productivity of the new stores. You just announced your entrance in the state of Amazonas, and we saw important store productivity that was very surprising in this quarter. It was a very difficult quarter, especially when we take a look at the segment for lower income, which is probably a bit more of the core customers. And I wanted to explore 2 points to you. One, what you attribute this market share gain in the physical world? And I think that's the main first point. The second point is how you've been seeing this trend throughout the second semester of the year, especially when it comes to noticing the government income support and how that would help with the economy a little more. So finally, I want to help with a discussion on a bit more of the opportunities for store expansion and how you're looking at the second semester when it comes to expansion.
Roberto Fulcherberguer
executive[Interpreted] Thank you, Joseph. Thank you for that question. Well, actually, I think now for quite a while in the past 3 years of transformation, we've been talking about the differentials the company has and the power plates that we have in our hands. Now we're starting to reinforce this, especially in a moment like this one where we're at. We always believe that the relationship with consumers is really omnichannel approach. And there's not a line or physical -- Consumers can access us however they want, wherever they want, and whenever. So we're prepared for this. And now what we've seen in the second quarter is the physical are gaining a lot more priority. And the priority with our online sellers also making priorities because we have important assets in stores like the [ alpelater ] book at a moment where the income of the consumer becomes a little more restricted. Then we have an important tool to adjust their desirable product exactly in an installment that fits in their pocket in a very precise manner with losses that are really controlled as you've seen during the video in [ Colaba ] can get into this a little more to explore any of these questions that I might be outstanding. But we're really thinking importantly but the physical stores. We gain market share. And what we're seeing now is Compre, Confie, which is the measurement we always used ever since the beginning, and we've also noticed a gain in market share in 1P in the core categories of Via. And I want to mention that our comparable basis has no acquisitions back then. So it's just us against itself. And despite experiencing a drop in the online environment, from the Compre, Confie numbers, we also see market share gains even with this drop. So I think it's important because the market is more challenging, and this is the truth. But we're handling this very well with the tools we have at our disposal here at Via. So now about the sequence of stores, we just opened 5 stores now. And it's important to mention that these images of a lot of people trying to come into the store and queues going all around the store that exists up until now at the store. This is not because of the massification or massified disclosure and publicity and advertising before. Since it's a completely different market, we didn't want to have like massive communication, we wanted to go in slowly. So going slowly is the image you saw on the video. We have another 4 or 5 stores expected for Manaus. And I think a big part will be this year so, and then we're going to be able to communicate more aggressively if necessary. So we just made the decision to start working on the preregistration in Manaus. So now we have a lot of consumers that are coming in for the first time with preapproved credit. So part of this differential that we have. Our expansion plan is active. We should finish this year at about 70 stores -- between 70 and 75 stores until the end of the year, and we're still active with this, especially in the North and Northeast of the country, where we've really designed our expansion. So yes, the government income support should start now and lead to positive effect in retail as a whole on our business. We have the assets to be able to capture most of these consumers that are going to be more willing to consume. And I think this is going to be impacting us in a more accelerated way in the next cycle of receipt. So I think this may impact a lot of the fourth quarter. What we saw in the first wave of the corona voucher, was that in the beginning, it was remotely used to pay debt in supermarket. So this is how we saw the corona voucher at the moment. And then we move on to the segment where we operate, which is super horizontal with the marketplace. So of course, this should generate impact. We think that this third quarter still has some challenges in the fourth quarter due to all of the seasonality embedded and this distribution going on, we think it's going to be really strong. Perfect.
Gabriel S. R. Succar
executive[Interpreted] Now our next question comes from [ Gustavo Franchini ] from Goldman Sachs.
Unknown Analyst
analyst[Interpreted] On my side here, we have 2 questions. The first one would be about this topic with the physical stores. And I think the recovery in the sales performance was very significant. And I want to do some follow-ups Joseph’s question. Do you think there was a bit of a shift back from the online world back to the physical world? And is this a trend you're continuing to notice in these months in July and now in the first half of August? And the second question is also falling a bit of our attention, which is the increase in the penetration of Via in the marketplace and also the fulfillment. So what has caused this acceleration so significant? What's the potential for penetration in these services even when it comes to monetization and with everything you guys are offering, these are the main questions.
Gabriel S. R. Succar
executive[Interpreted] Perfect, Gustavo. Thanks for that question. I'm going to start off here, and then Sérgio will continue within Via. I think that this migration is Brazil is still very physical. Consumers like physical stores. And the proof of this is what you guys just saw. This is what we see every day at our stores. So consumers are hybrid. We don't believe that Brazilian consumers are going to ramp up in a drastic or radical manner to online. We can we consider they're going to continue to be pretty hybrid. And then we're trying to figure out how we can work with them in the best way so that customers can be serviced as they prefer to be related to. So we have the necessary assets to meet these customers in an omnichannel approach with all of our channels with a major differential having the online sellers. So it's a hybrid online approach where consumers are assisted. And you can see that it's still very strong with all the stores open. So the online still quite strong. And this also brings in a lot of strength to the marketplace because more and more, the sellers getting used to selling an assortment that's completely different than what he was used to selling before, and he starts offering solutions that are really complete to consumers. So yes, there was a shift. We see online sales having some a slowdown and physical sales have grown. But by the numbers we saw, we understand we gained market share in both. We followed strongly with our plan in the marketplace and in a very strong way, we've been looking to the long tail, which really levers in Via, which is the topic that you will get into in a bit. And so now we're seeing a bit of what could become the normality in Brazil. So it was really accelerated online because of the pandemic presses great. The company really became online during the pandemic, they performed all of the transformation. But now we're working with customers in an omnichannel approach really. So Sérgio, do you want to come in?
Sergio Augusto Leme
executive[Interpreted] When it comes to Via, it’s great. Thank you for your interest in Via. So first of all, I'm going to go back to the topic about the physical start to reinforce is the date because it connects with Joseph's question also. And I want to remind you that from the 32 stores we opened this year, most of them were new markets also. So we have a brand awareness of very significant due to the history of our brand, a big expectation, which is also connected to our positive performance of new stores. But I want to remind you that this leverage is significantly our online activities. So we've measured this and we've seen some peaks that are even bigger than 100%. When we set up a physical store in that environment in that region, beside all of the logistical benefits to the service from the online customer -- so about Via is we're very happy about this and we're going to be launching the pet services in the last months of 2020, January 2021 where we start limit, we're going to start building the element of technology business for additional in service, we started off with adding the collection process drop off, the use of the physical stores that has a drop-off point for the seller. And now this year, we acquired CNC and we embedded in protect technology which was let we acquired in January, and then we were able to accelerate all of our fulfillment plans. So we're really in line with our growth plans and expectations, and we see this potential for very few years that the fulfillment will have more than 30% of all the deliveries in the marketplace. There's business as income fund with this offer of services division of services that I consider to be very profitable in the fulfillment on [ one ]. And considering the profitability that it brings in, it also causes a bit of a reduction in the cost in the last mile that I also continue to be very significant and benefits of P&L. So we're very happy because it's a solution that creates value for the salary increase value for the consumer because they improve the level of service and service delivery, it also gives us a benefit of profitability. So we're really happy. We've been moving along well. Colleagues that came from the acquired companies, also bringing an important technology background have been reinforcing this and they help us provide more security to the scalability for the next period and nearby future.
Gabriel S. R. Succar
executive[Interpreted] Our next question is from João Soares from Citibank.
Joao Pedro Soares
analyst[Interpreted] I want to talk about the 3 key dynamics. So there's a lot of improving part increase in the number of orders, the number of sellers. And at the end of the day, we're really seeing this reduction in the average has been migrating to the loan sale. So I think it's important to understand this journey as you've become a little more established another level of the average ticket, where should we see this turnaround in this trend? So looking at your economics, they've improved a lot, but take rates are going up quarter-over-quarter. I want to understand what's the competitive landscape and how competitive you guys have been with the commissions you guys are charging from the sellers. So about non-payment and default, you guys have been able to improve the quality of your portfolio, which is something we didn't see in general in the retail company. So I think there will be interesting to get explore this a little more.
Roberto Fulcherberguer
executive[Interpreted] Thank you for that question. I’m just going to cover a little bit and then I'll pass on to Helisson Brigido Lemos. I think that what we're seeing now, that's happening with the marketplace at Via is absolutely with what was expected. So really increasing the volumes of orders here, really getting a lot frequency and returns with the consumer. This is, of course, an important process to accelerate our platform, 1P, and sales of credit services, logistics and it significantly reduces our customer acquisition costs. So yes, we've been very competitive. We led the increase in the price chart. The other platforms came in significantly. We've been very competitive. We haven't noticed much of an issue with our competitiveness. When it comes through GMV, I'd say that it's not our priority immediately. It's a consequence of everything we're doing here. We should see that from next year onwards, there should be like an acceleration in the GMV because of all the volumes we're producing. So I'll pass the floor to Helisson, and he can add on to this a lot.
Helisson Brigido Lemos
executive[Interpreted] So it's difficult to answer because you already said everything. In other words, what we're experiencing here is really what we call like a day curve. So we migrated our focus. And now we're moving on to like long sale categories, the rearrangement. Let me make it clear. We are in no way having a takeaway or price policy that would impact GMV performance, and that's not the cost. We're highly competitive in the day rate. If you compare our platform versus the other platforms and what is actually the all-in collections were super competitive. Now what happened with possible sellers operating differently is because of the adjustments that they have normally in their management system. But when it comes to the apartments for sell firm, the number of sellers is growing. And so in no moment did we have this drop in gene because of the seller's performance because of the optimization of our platform and our focus in all of the long-tail tools. So the day curve remains that we are migrating all of this to the long tail. We're learning with is operating better and the GMV, as Roberto mentioned, should be recovered soon after.
Roberto Fulcherberguer
executive[Interpreted] So this is really in line. Just if you remember our previous calls, when we declared the strategy for the marketplace, is online, everything been staying the market. Our marketplace is already stable. When we started the [ protein ] operation, we said it would be quick growth. The assets are ready already. So what we do is the editing technology. We have a lot of algorithms behind all of this planning process and the assets already exists, the CCR collection levels pretty strong through that loss we acquired back then in 2020. So this is a level of growth that's very different than what we see normally in the platform at start from scratch. So [ Via ] is not starting from scratch. And as I mentioned, this brings in a lot of benefits to the consumers for greater profitability it brings in benefits to the seller, and it also provides major benefits for cost reduction because more and more boxes are being handled and transported in our logistical network in our distributing stores. I'm going to pass the floor on to Calabro, but also you can address the second question.
Andre Calabro
executive[Interpreted] Thanks for the question. In the last quarter, we had already warned the market about our short-term indicators that were performing at a really satisfactory level and that this would then have positive impacts in our over 90 digiters and also in our provision. So our PDD and our index of provisions has also been reduced. And why did this happen, 2 reasons here? First, in the fourth quarter of 2021, we had a series of improvements and adjustments in our strategy for credit. And all of it were focused on really evaluating the growth of production and drop in the default rates. So we anticipated ourselves and the effect improvement in the algorithms and in our strategy, really bringing these indicators that not only reflect this now, but up ahead, we're quite comfortable so that these indicators will be very controlled. So we also included an important page with macroeconomic indicators in the presentation to bring in a little bit of our vision, of course, without getting into our strategy too much, but to show you a bit of how we've been seeing what's going on and in line with our strategy, other indicators will also help us. So we brought in, as you all know, a drop in the unemployment rate and we also use information from IBG, the [ zinc ] agency. And we can notice that as we correlate unemployment per age range, and we correlate this with our portfolio, we do see that we cited the fact that there's some pre-pandemic indicators actually that you've embedded in the pre-pandemic period when we correlated to the portfolio, then we start seeing that our portfolio is also really concentrated on the lowering unemployment indexes. So another important effect that's really connected to our strategy of is when we look at default rates and on payment and the debt on average for Brazilian, we can see that the highest default rates are in the cards and not in the installed and payments. So we disclosed retail and cards, and we also demonstrated our policy even more than retail, but what was important is that our average debt is growing and are actually dropping. So this is a fruit of the investments and improvements that we performed in our strategy to finally reach this moment. And once again, we're really comfortable with these indicators in the next quarters. We'll continue with this trend. And as we mentioned, it's a little different than what we noticed in the market because we use a lot of technology, 99% of our decisions are based on algorithms. We have a lot of historical information from the consumers, These consumers also have this relationship with the brand and very strong and is, of course, very values our credit line and credit facilities. And so then it's the only credit facility they have available. So that's why they really value it. And thank you very much. I hope that answers that.
Gabriel S. R. Succar
executive[Interpreted] So our next question now is from Ruben Couto, Santander.
Ruben Couto
analyst[Interpreted] I have a follow-up here about depot CVC digital. How has that contributing? If it's a different profile, I think it would be great to hear a bit more premier been in the second share and another playoff about the EBITDA margin for the second semester. There's an important part that's related to the improvement of the SG&A average turnaround in beginning of this year where we had a reduction of take for adjustments in the operation. And now as I notice even greater acceleration with some more customers follow in the stores. So is there any recover on that? Or can we imagine an ongoing reduction when it comes to SG&A?
Helisson Brigido Lemos
executive[Interpreted] I'll start here, Roberto and then you can get the second one. Thanks for that question. The digital TL demonstrated almost 7% in sales already. So as we can see, we've always mentioned that the [ alanine ] need better and we are using our credit strategy to rate favor of those customers that don't have another way to perform for purchases and on 3P we're going to also have a growing consistently. And it's a little close to the rates we already have in the physical stores. The main difference as well when we compare the digital TDC and physical and then or we even demonstrated the products that are acquired to the digital year closer to the tail that we saw on the store and the average term of dollar and the value of the ticket. So this, of course, helped the cost to be a little more stable and keep up with labs to what we have currently with the digital TTC. We also reached another level of the population. So the profile of the consumer that buys online is a little different than the consumer buys in stores. So this is also an important benefit for us because we develop such energy more and more. And if you were to compare with social levels, it helps us delegate our services a lot people that have high purchase or for the digital tools a differential for us.
Roberto Fulcherberguer
executive[Interpreted] I hope I can add on to the second part. Thank you for the question. When it comes to SG&A, set, we started off in the second quarter last year, and this is a reflection of some factors. So maybe the most important is the productivity gain that Via takes a look at based on the 3 years of strong investment that we've had. So all of this investment in technology is adding a lot of productivity in various different areas in the company. So as a sales scale up in the fourth quarter, for example, plan sale up next year. So we have a reduction of the late rates and even to scale up, even more, the type of expense that shouldn't come back. So we don't need to have major restructuring to gain sales. We've had a product related a lot greater than what we had maybe 3 to 1 year ago, and this has been reflected in our [ sales ]. So yes, we can ramp up our sales in a more elated way as the market accelerates more. And we can keep the level of expenses that we can have that what most impacts do you sell a lot more in the physical store, do you have variable costs that are impressive in the physical store? And these, of course, go up, this is direct function or effect of the sales.
Gabriel S. R. Succar
executive[Interpreted] Next question is from Victor Saragiotto for Crédit Suisse.
Victor Saragiotto
analyst[Interpreted] I wanted to hear a bit about your expectations and how you're looking at the cash dynamics for the second to now the second quarter, we noticed a pretty good performance in the working capital and also between the balance between labor issues and taxes, credit are pretty positive. What's your expectation for the rest of the year?
Roberto Fulcherberguer
executive[Interpreted] Well, thank you for that question. I think the company had excellent work when it comes to cash generation, and we've been looking at this a lot. It's really part of our core business. I'm going to pass to Oliver so that he can provide some more details on how we're doing in the second quarter with the labor, plans, and other obligations and how this should perform in this second quarter.
Orivaldo Padilha
executive[Interpreted] Can you hear me all? So we started with the rationalization in product in inventory management revive the same quarter of last year with a lot of intention on the coverage as a note recycling of this movement, and we're expecting this movement to be ongoing and defining the ideal level of talk is the science that we have behind the release of the working capital. So we believe that we're investing in technology in this. We have robots working to manage our stock coverage distribution. So it's really ongoing work per, we can continue in the third and fourth quarter and next year. And when it comes to expenses and monetizing. We've already started -- so it's going to be the fourth quarter since we've been talking about the pace in a very special way. And I think it is really under control by the company in the last quarter. Now we will have a lot of attention to [ sing ] an easy target for lawyers. And we had -- we've been gaining a lot of loss in the late in the trusted system and they will not, and we've improved our structure as well to accelerate common of all the more expensive water stock also reduced the band. And we've been keeping this guidance and we provided back then born based on the guidance so for the next quarters and years, this is tending to reach more of a normality until it disappears in about a year. Monetization is really helped us to bring in a lot of positive impact on the operation. The company is learning more how to work to not duplicate lawsuits and lease more credit than debit. And we've been able to have more than 0.5 million in monetization in the quarter. And we have almost 200 special tax routines, distribution centers around Brazil open one as well. So we tend to take products from one state to another, if are going to pay the taxes price. And so all of this generates a growing gain in the monetization of the CMS in this quarter, we had almost BRL 300 million in monetization, and I have a stock of about BRL 3 billion. So this would be about 10 quarters of out setting this existing stock. So it's an acceleration of entire profits. And we're expecting that this year, this will go over 1.8 billion in the monetization process in next year and for the next 2 to 3 years about BRL 2 billion will help also to overcome the challenges of the labor expenses and also an exceeding amount that we can invest in the business as a whole.
Gabriel S. R. Succar
executive[Interpreted] Our next question is from Ravi Jain from HSBC.
Ravi Jain
analyst[Interpreted] I have -- the first one in any follow-up here on the previous question about generation, but I wanted to explore a bit about the leverage you talked about. But when it comes to this is more like an adjustment and clean option level. There's some different conditions you're providing your improving. Could you give us a little more color on this? And I think it sort of course, leads to a dynamic for the future. I know it would be great to hear about the summer sequester more connected to the of dynamics. And I think maybe something that I can talk to it, which is respected for the our people are very optimistic or carefully optimistic for the next quarter at the end of the year, especially with Black Friday and all those things in a long. So there are many different astute. I wanted to know how you're doing about this and what your vision on this. I know there are many moving parts, but I want to understand where your base part is and you can maybe match it with what stock strategy would be for this moment. And then my third and last one is about the breakeven of the margin maybe even a northward. So you mentioned was million. I want to understand that you're already seeing that the level achieved on pesto have the evolution in the next quarters. And what would be the main pivot the continue to expand?
Orivaldo Padilha
executive[Interpreted] I think we set 3 questions the first question is for working capital here terms and concerns process is already up, but it independent if we were to have a stock or in security stock because of the normality or mobile supply chain in average since the third quarter of last year, we've been normalizing this and reinvest a lot in the last quarter and allow us the technology to be able to as the right product and the right timing and I think compaction that this omnichannel approach in our stores have faced the stocking up. One of – there's a lot of intelligence behind all of this, what products add-in which stores. This brings in a lot of productivity. And first of all, I deliver quicker, then I spend less and transportation and I don't concentrate operations, they have they centralize the have opportunities to work. And so this is a low that's really positive, not only when you take at the customer issues, but also when you look at the productivity of the investment in stock. So you have something we're going to see happen a lot in the next quarter, a greater balance now of the working capital in the fourth quarter, and we opened up a lot of cash because it's the period where we have shown sales. And so we'll have a very robust cash position. Retail has and movement along. And in the first quarter, we're going to reach the situation of more normal. And we have this now of the year. And so we'll see starting along sales. But at the end of the year, we'll see the level or maybe there might be cash and stock will probably reach a maximum level in mid-November and in January already serve pretty well with a good position in the first and second quarter, but then we generate cash in the fourth quarter. So it's a normal trend. And from that -- in that way to growing level. So we'll see more or less in stock because of more technology gains and all lessons learned with these new tools being it.
Roberto Fulcherberguer
executive[Interpreted] I just got a message that you could be a little closer to you, and we can see very well.
Orivaldo Padilha
executive[Interpreted] Okay. I'm back in the right ones thanks for that question. And I think Ajit has already talked about the stock we ramped up the stock during the pandemic. We were really resides communicated to the market that we would start a reduction of the stock because the has been normalized, we're also being very precise and did not impact our margins in any way. So with the quality of the stock we had here. But when it comes to the second quarter, especially in the fourth quarter, he is a hard, right, careful optimist, right? Carefully optimistic. So we're carefully optimistic and we believe that certainly, there is a good ramp-up to take place, and we have a world like variety, Christmas, and we hope have a lot of happening on to ramp up more towards the end of the year with the expansion of coverage. And so we are extremely well prepared for all of the seasonality and scenarios. And so our preparation with the industry is practically complete, we're really well positioned with this. And our campaign is really nice. So we've been working strongly for this period. And we are going to have all of the assets to work with all of our important sales teams really excited to accelerate sales in stores, online sales as well as e-commerce and 3P. So we've been interacting a lot with the sellers, so we can reach the pace in the year with a lot of special promotions. So we're really optimistic for the fourth quarter. I think the third quarter is still challenging, very similar to the second quarter. Now we need to see how things start moving along as the government incomes apart are circulating. But I think back in the beginning of the presentation when we talked about how this government will impact. If we use the first trend of the corona voucher during the pandemic, it impacted more with the debt payment, less of the direct consumption in this segment. We've been measuring this in a minute over a minute. And what we mean is that at the moment is also going to end up contacting our consumption. I don't know if in the second quarter, it will be more towards the third quarter. So the last part of the question, I'll pass on to Helisson at the marketplace.
Helisson Brigido Lemos
executive[Interpreted] To answer your question, I think it's important to reinforce the role of the marketplace. As the organization changed it's focused at the volume of GMV and the core categories of the launch that can be more present day to day of our customers. This is something who've already achieved not only in the volume of orders that proved but also a volume of items occur quarter, which means that the purchases are being more recurrent with items in this part. And this is even more in the marketplace. And I can roll the marketplace within our consider, we want to generate volume for the other business to the marketplace also generates an important volume for logistics and adds cost efficiency and speed and also from this year onwards, which is something a pretty good surprise in the market, which is an important sales channel for the online TDC. We've been ramping up our penetration in TDC in the 3P categories, which is good for rates. And the third role of the marketplace is what you mentioned is the breakeven. It's researching for this breakeven scenario. But over time, as you grow a lot, you sometimes have a bit of a difficulty to operate this with perfection and optimization. We did this in the past hour, we're adjusting this. So it's just operationalization. So I'm going to repeat a bit of what you mentioned, right? We're being carefully optimistic with the achievement of the breakeven the marketplace is always going to be set other Via units are always going after this. As example, the content are now [ Janine big ] structure. We've been operating with the breakeven also in our logistics. So we're going to research on through this way. And I think it's also important to give me some information about how the rate also happened due to date, where we were the first ones to benefits the market about this in December and January. We also adjusted the payment flow for the sales because of the financial costs we're experiencing now. So we've also performed the investment. It contributed to greater profitability in the operation and third, what we mentioned, which is the day-to-day operation and how we could beat your marketing and how we can redo all of the fray and transportation structures, et cetera.
Gabriel S. R. Succar
executive[Interpreted] Our next question is from Andrew and he'll ask the question in English, and we'll answer in Portuguese.
Andrew Ruben
analystOn the marketing spend, it was an encouraging result this quarter. Just wondering if you could provide more detail on the areas or… [Foreign Language]
Roberto Fulcherberguer
executive[Interpreted] I'm going to start up here and I think Helisson can help me also. Thank you, Andrew, for the question. First of all, thanks for being here in our call. As I mentioned, we were gaining a lot of productivity based on all of the investments that we've been working on in the platform, and this is also value for our investments in marketing so that we can be more assertive and algorithms are really getting more precise as we are made for customers who have yet to be able to offer this in a cheaper way. So more and more, we depended less on paid media to be able to attract consumers the scale-up that we've been working on this. This helped enriches our capacity even on -- and so we were really -- now we're talking about the revenue with advertising that we've had and we're going to start collecting the fruits as well.
Helisson Brigido Lemos
executive[Interpreted] Andrew, thanks for that question. And I think that the company here has been experiencing a transformational process, especially in how we're going to do marketing. So are we've been working a lot more in the core categories where we have a lot of media and highlighting, of course, a volume of categories at , which are the top of mind items or items when you consume what people normally consume the nation category. So as we increase the power for the marketplace. And I think this is also a very complex shift though. It's really micro-management and it requires some learning process. But what we've done here is the price ourselves in all of this, as I mentioned in an response. We've been optimizing our market marketing as we never had results still positive when it comes to the ROI, especially when we work with final categories. And so we're super excited with this. And this means that we have a main demand when we talk about the brands. So a good example is we have more than 7 categories that are growing 3 digits year-over-year, and this is the evolution of marketing evolution of how we communicate with our customer from point to point. And it's important to highlight also about 24% of what we felt in the marketplace is through the online seller. So our store and our store sellers and all of their communications also experience but we have on the in their hands over 40 million customers in the marketplace, which also help lever the way we sell with costs that are even more competitive and the result of the breakeven.
Roberto Fulcherberguer
executive[Interpreted] So we have actually 2,000 sales reps working on social selling all of. And it's important to mention also that we started our campaign everything like Ask or Via that's a wear disclosing this broadness of this process this year. We're really starting to see everything we can read with greater broadness in our coverage, and this campaign will continue for quite a while still.
Gabriel S. R. Succar
executive[Interpreted] Our next question is from Bob Ford. Sorry, next question. So our next question is from Gabriel Disselli from BTG.
Gabriel Seixas Disselli
analyst[Interpreted] Congrats on the results and on our side here. We have 2 margin points. One is about the [ panoply later ]. As you mentioned, also a bit about this and to try to understand what's your mindset on fund raising for the rest of the year, we talked about productivity, and this has been very important it surprisingly of. What's the main idea when it comes to how you're going to be offering credit in the [ GMV ] and also in the risk factors. And the second question is also about perspective on and into improvement in the levels for the net revenue. I would like to understand if we can see this going back to historical levels or if it's still going to be a little higher and if there's anything changing in the consumer behavior?
Roberto Fulcherberguer
executive[Interpreted] Well, I do the last one here. Just about the impact of the typical stores and I think is going to be accommodated because we are seeing this in a more linear manner with the penetration to B2B channels. So I think some of that could be accommodated. But when it comes to the [ panoply later ], Calabro will talk about this a little more. We did give you -- we have been communicated and disclosed in a very precisely that we should have a portfolio of about BRL 6 billion by the end of the year. So that's where we're headed and area very careful based on all of the algorithms and data that we have here. When we're very confident, Calabro if you'd like. to complement it would be great.
Andre Calabro
executive[Interpreted] We should end the year with about BRL 6 billion in the portfolio, which includes a maintenance and a small increase in penetration. So when we look at the physical stores, we've been growing a little more in our participation because we see a lot more room without increasing default, without increasing risk. And the same thing happens in the digital CDC or different movements in the CDC level in the physical stores, the physical stores are already a more stable operation, but both segments in both channels, whether it's the physical store online. We've been growing a bit of our share, reaching BRL 6 billion in our portfolio. And this is, of course, far from an increase in the opening of the risks were far from that. We're really happy with the rates that we have and profitability we currently have. And out of an [ panoply later ] has been really significantly sale. So of course, we could ramp up a lot more in a more accelerated way online credit. We are very careful on growing point-by-point, reading our engines and our algorithms, and on another step. So we want to grow in a very successful and precise manner. But when we look at the future, we see that there's a huge potential, no doubt. When you see online, there's no reason why in the future would maybe not have a level of penetration that's pretty similar to what we have at the physical stores. And I think that was pretty mature. I was just about the risk factor.
Orivaldo Padilha
executive[Interpreted] So I could talk about that. I think that we're going to keep this pretty stable, which of course, it will depend a lot on the suppliers for this type of funding. And of course, initially, we have a lot of tests for small, medium, large of capital. So we use the facility as Calabro mentioned, CVC [ happening ] in portfolio has an increase of almost 1 million. We won't have much of a difficulty to have a growth with this type of drawn risk further funding.
Gabriel S. R. Succar
executive[Interpreted] Our next question is from Thiago from Itaú.
Thiago Macruz
analyst[Interpreted] We saw that there's a reduction after the payment of the debenture in June, which is a reduction of 3 and in the cost of fundraising. What we're looking at here is excluding the receivables from credit cards to be able to have the leverage net debt to EBITDA conization, your is just a little higher than the other peers. And I want to understand if you guys have any dynamic up ahead, you continue to work on the reduction of the average uniting costs and how you're looking at the leverage costs or your leverage scenario.
Orivaldo Padilha
executive[Interpreted] Well, thanks, Thiago that was just paid now in June has been made in the pandemic. So of course, there's higher cost, but we've been very successful in the reduction of our spread. So of course, the base rate has gone up a lot in the past year. So we see that there is a curve for the next cycle, but we've also noticed a reduction in the spread, and we've been negotiating a lot. This reduction of about 200 feet between what we paid and what we raised now in the CRI but we completed in the beginning of August. Despite about half of the debenture we paid for one. So it's an ongoing movement. We should have that first semester of 2023. We also raised in funding. In the pandemic, we also feel that we'll be able to really drop the spread as well in the credit facility. So that's pretty much it. We let banks in this 3-year horizon. We had a lot of market operations, and then that helped us to reduce the. The rest of the base space that we expect will have them a reversal in the next quarter.
Gabriel S. R. Succar
executive[Interpreted] We have no other questions, and so we can end with the closing remarks.
Roberto Fulcherberguer
executive[Interpreted] I just wanted to thank you guys all for being here at our call. And I wanted to say that we are really following intense discipline and consistency and the execution of everything we intended to do here in the company. We declared this in a very transparent way of where we're headed. And we've been very disciplined as we execute all of it. And of course, we're very careful because at the moment we're experiencing. So preparing the company if there's a more complex sales there. We're really preparing all of the expense center to be even more productive and as seen as sales ramp up a little more and as soon as this release drops a little more, then the results and the earnings will be a lot more profitability due to the productivity we were able to gain in the company. So this is a sustainable long-term company. We're building happy [ yet ]. Thank you all so much for being here. I hope you have a good afternoon. [Portions of this transcript that are marked [Interpreted] were spoken by an interpreter present on the live call.]
Read the full transcript via the API
You're viewing the first half of this call. Get the complete Grupo Casas Bahia S.A. transcript — plus 251,000+ transcripts from 12,000+ companies, speaker segments, AI summaries and full-text search — through the EarningsCalls.dev API.
Get the API View API docs →This call discussed
For developers and AI pipelines
Programmatic access to Grupo Casas Bahia S.A. earnings transcripts and 251,000+ others is available through the
EarningsCalls.dev REST API. Plans from $24.99/month — full transcripts, speaker segments,
full-text search, and the recently-added /api/v1/transcripts/recent polling endpoint for ETL pipelines.