Havells India Limited (HAVELLS) Earnings Call Transcript & Summary

July 17, 2026

NSEI IN Industrials Electrical Equipment earnings

Earnings Call Speaker Segments

Operator

operator
#1

Ladies and gentlemen, good day, and welcome to Havells India Q1 FY '27 Earnings Call. [Operator Instructions] Please note that this call has been recorded. I now hand over the call to Mr. Aniruddha Joshi from ICICI Securities. Thank you, and you to Mr. Aniruddha Joshi.

Aniruddha Joshi

analyst
#2

Yes. Thanks, Sumit. On behalf of ICICI Securities, we welcome you all to Q1 FY '27 Results Conference Call of Havells India Limited. We have with us today senior management represented by Mr. Anil Rai Gupta, Chairman and Managing Director; Mr. Rajesh Kumar Gupta, Whole-Time Director and Group CFO; Mr. Amit Kumar Gupta, Whole-Time Director; and Mr. Rajiv Goel, Executive Director. . Now I hand over the call to the management for initial comments on the quarterly performance. Then we will have the question and answer session. Thanks, and over to you, Anil Rai Gupta.

Anil Gupta

executive
#3

Good evening, everybody. Thank you for attending the call today. Hope you would have reviewed the results by now. We delivered strong revenue growth in the first quarter as the demand was resilient despite inflationary pressures and the uncertainties arising from the West Asia situation. During quarter 1, a decent summer supported cooling products demand although a delayed onset restricted the full benefit of the season. Given significant raw material inflation, we undertook calibrated and staggered price hikes across the categories to offset the impact. Encouraging to see that the consumer categories held well and absorbed price highs. Each category showed strength, and we are positive to build further from here. Renewables business continued to scale rapidly with robust growth in revenues, leveraging sector tailwinds. From this quarter, we have begun reporting renewables as a separate segment. During the quarter, as planned, we significantly stepped up brand building efforts, led by mass media with advertising spends more than doubling year-on-year. While this front-loading of investments impacted the quarter profitability, these will normalize during the rest of the year. We expect the demand environment to improve further and have a healthy outlook on the margins. We can now move to Q&A.

Operator

operator
#4

[Operator Instructions] The first question is from the line of Balama from Arian Capital.

Bhavin Vithlani

analyst
#5

Sir, on the lighting side, I think earlier you have confirmed about the ASP declines have stabilized? And how is that pricing and volumes for this quarter, sir?

Anil Gupta

executive
#6

As far as lighting is concerned, we have said that the pricing has stabilized. In fact, we may start seeing some price hikes in the coming times because of the electronics. But otherwise, generally speaking, it has stabilized and hence, we are seeing some volume growth now in the business.

Bhavin Vithlani

analyst
#7

Okay, sir. Sir, on the switchgear side, majorly impacted by Vestas export disruptions. So I'm trying to understand what is the mix of domestic and international for switchgears. And is there any margin difference profile compared to domestic at on the international side? We have seen around a 260 basis point margin erosion in that segment. .

Anil Gupta

executive
#8

Diwould you like to take this? .

Rajiv Goel

executive
#9

Yes. The international business is normally 15%, but it varies from quarter-to-quarter. And that's why it has been impacted, but we are expecting this to rebound this quarter. It primarily happened because there are no vessels going to that, but things are considerably eased since then. So we are very confident that Q2 will see a good growth in the international the overall Sugar segment. The domestic demand has been fairly stable. .

Bhavin Vithlani

analyst
#10

Okay, sir. So my last question on the net side. I think we have seen impact on the margin side. whether it's if you could quantify in terms of products mix shift higher in terms of like a higher share of solar terms, maybe lower margin versus other products and competitive pricing pressure on solar model market and raw material side. If you could break down those impact on the margin side. And if you could also explain whether it's a timing of the project side? Or is there any other reasons?

Rajiv Goel

executive
#11

I think you're asking about renewable, solar pump still is not very significant in this. I think that should come in the ensuing quarter. And largely, it has been because you see a lot of -- there has been a strong demand on the panel side. And as you know, panels have slightly lower margin than the inverters. But that also we expect to improve, you see in the coming quarters. think renewable, we believe is holding pretty well in the margins considering the industry scenario. And as we move more towards the consumer side of the business, we are expecting improvement in the margins.

Chintan Sheth

analyst
#12

We can expect in the H2, sir? .

Rahul Agarwal

analyst
#13

Yes, that's right. .

Operator

operator
#14

The next question is from the line of Natasha Jin from Phillip Capital. .

Latika Chopra

analyst
#15

My first question is, if I see across the major revenue contributor, which is lower CD and cables, our top line growth has slightly lagged the industry growth. So first off, I want to understand, is it because we took sharper price hikes and therefore, maybe lost in volumes. . And if that is the case, from a very medium- to long-term perspective, could you call out what is the right mix between volume and pricing, especially given that there is intense competition across these parties? That's the first one. .

Mayur Patel

analyst
#16

See, I think especially as far as Lloyd and TCB is concerned, this particular quarter was the, quarter where there was maximum volatility and especially in the second and the third quarter -- sorry, third -- fourth and the first quarter. So there have been continuous price rises raw material price sizes, and we have taken staggered steps of price hikes. At this point of time, sometimes we are we looking at a handset calibrated price hikes. We do believe that we have taken the right steps towards price hikes, keeping an eye on market share. as well as the fact that we have been making some improvements in our distribution policy wherein a lot of focus has been ensuring that we do not unnecessarily load the channel and basically improving their return on capital. So a lot of things were happening in the first half of the year, first half of the calendar year. But I do believe that on a long-term basis, including if we take secondary sales from the channel, we do believe that we have done a very robust job of ensuring that we do not lose any market share or in fact, gain market share.

Chintan Sheth

analyst
#17

Okay. Sir, my second question is on the ad spend. While it's highly appreciated that Havells continues to be a consistent here, what's the ideal time frame where we can expect such aggressive assets to translate to revenue? And more importantly, volume growth. And on those lines, so if you could just call out the volume growth for layer and if we are seeing any brand full traction there?

Anil Gupta

executive
#18

No. I think, first of all, as far as advertising spends are concerned, basically, this is just a readjustment of our strategy between above the line and below the line over and between categories. So as you -- 1 question is whether this will get normalized, yes, it will get normalized. How how much it translates into volumes and values usually advertising is a long-term investment. And over a period of time, it relates to volume growth, value growth, premiumization. So it's not something like a an impulse buy. So advertising has always been looked at as an investment for a long period of time. And hence, even during the year, it will get normalized, but there was more front ending in the first quarter because of the seasonal products. And what was the second question, sorry?

Latika Chopra

analyst
#19

Sir, on Lloyd, the volume growth .

Anil Gupta

executive
#20

Yes. The volume growth in air conditioners would be single digits, but the value growth has been higher because of the calibrated price hikes during the first half of the year. .

Operator

operator
#21

The next question comes from the line of Umang Mehta from Kotak Securities.

Umang Mehta

analyst
#22

First question is on A&P. So for the full year, I mean last year, you spent something around INR 600 crores. Possible to share any kind of budget which you would have for the full year this year? And how should we think about this now going ahead? Do you think this is a new base on which we keep on growing every year? Or do you see this as a lumpy episodic kind of investment you're making as now? That's the first question.

Anil Gupta

executive
#23

No. As I said, lumpy could be during quarters and all that. But overall, longer period of time is just a readjustment between the media that we've looked at. And maybe there is a slight impact during the entire year and maybe there's a readjustment. But as a percentage of revenue of consumer products, I think over a longer period of time, 4 to 5 years, we will be remaining consistent. .

Umang Mehta

analyst
#24

Got it, sir. Sir, any budget you can share for the full year? Should we take north of INR 700 crores, INR 800 crores?

Ankur Sharma

analyst
#25

Yes, somewhere around that number. Yes. And look, our long-term average has been around close to 2.7% as a company as a whole. I'm not getting into consumer otherwise. We expect that to remain the same even for the current year.

Pulkit Patni

analyst
#26

Sure. Second question was on renewables, given that you've called that out as a separate segment, any aspirations or targets you would like to share from -- so can we annualize the current run rate? Or do you think there are certain tailwinds specific to 1Q, how should we think about this?

Anil Gupta

executive
#27

I think if you look at renewables a bit more strategically, we -- our focus will be looking into various categories of renewables, which are adjusting to our brand and distribution. So we are looking at installations and not utility scale of installations, but more residential homes, commercial and industrial establishments. . Also looking at more strategic inputs for the future, battery energy store solutions, EV chargers. So these are the kind of categories that we are getting into where we can utilize and leverage our brand and channel.

Operator

operator
#28

The next question comes from the line of Rehan from Trinetra Asset Managers.

Achal Lohade

analyst
#29

I have 2 questions. First on the management has given the guidance on the last call, in the last management declined to do specific FY '27 growth ride due to market volatility -- so given this quarter, can you now provide a clearer view on through your revenue and margin expectations. It is my first question. .

Anil Gupta

executive
#30

I think if you attended calls for a longer period of time for Havells, we do not give guidance for the year. But yes, the quarter start has been very positive, and we are hopeful that a good resilient growth momentum will maintain during the year.

Bhavin Vithlani

analyst
#31

Okay. And my second question is around your price hikes across multiple categories. So the company implemented calibrated prices across multiple categories to offset raw material also. Our contribution margin remained broadly stable, around 18.3%. So going forward, from already prices remain alive. So do you believe there is still pricing at rem available? Or is the future margin improvement depend more on operating leverage and product mix then for the...

Rahul Agarwal

analyst
#32

I think that will be part of the initiative definitely because it will be led by the growth -- and look, these prices have been increased to compensate, but there are usual price increase which happens also to once in a year. So those will always be undertaken. And then the contusion margin, you're looking at is also a product mix. We do expect -- and we are seeing certain growth momentum in our other categories as well as growth. We are expecting growth contribution and overall profitability much higher than the value growth in sales itself. So it will be leveraging, but would also we see growing the high-growth categories as well.

Bhavin Vithlani

analyst
#33

Okay. Okay, for clarification, and we untaintequeue. .

Operator

operator
#34

The next question comes from the line of Indrajit Agarwal from CLSA.

Umang Mehta

analyst
#35

A couple of questions from my side. For the cable segment, can you split out between the value and volume growth in this quarter? And how has it deferred in wires and cables?

Aniruddha Joshi

analyst
#36

So volume has been largely flat, very, very low single digit, but I will term it more or less flat. And this is across wires as well as cables. .

Umang Mehta

analyst
#37

Sure. And in renewables, would it be more like volatile or the quarters under is something that we can maintain. And at what top line level we can see more insourcing than outsourced model?

Rajiv Goel

executive
#38

Look, as you are aware, I'm coming to in-sourcing, outsourcing for us, the strategic investment in gold, which we made was the part of a very planned execution, but this will be told, I don't know if you put in outsourcing or in-sourcing because this was a strategic decision taken on that. I think which has held well because now as there is so much clamor I think we are able to sort of have a very significant and sure supply chain there. So I would tell you this is a strategic in-sourcing rather than outsourcing to that extent. -- and inverters, we have been doing ourselves in-house. And the other categories you are talking about, there will be a very strong strategic tilt towards that -- and a lot of them will be done in-house, either to the assembly or to the technical technical collaboration. And as far as the -- I think the sectoral tailwinds are strong and the way we are looking at the adjacencies as well. We are hoping internally that we should continue to grow well in this category because this is a strong economic impact for renewables in India, which is also reflected in how the government is supporting this initiative. So we are very positive on this, and we expect it to become a larger segment, and that's the reason why we have also carved out universe that can be tracked both by the company as well as our investors on how we are doing the same. So I think it just demonstrates our faith and belief in this category and the growth.

Operator

operator
#39

The next question comes from the line of Siddarth Bera from Nomura.

Siddhartha Bera

analyst
#40

First question is on the cable and Wires. If you look at the gap between the contribution margin and EBIT margin, it seems to have gone up a bit in the current quarter. Is it because of the ad spend or if you can highlight what has led to this? And second question is, sir, on the price side from costs. I mean if you look at say, ECD or Lloyd, how much have we taken in terms of price is in the current quarter? And how much more do we need to take to pass on the current cost?

Anil Gupta

executive
#41

I think as far as your first question is concerned, yes, it is due to higher A&P spend during the quarter. It has -- it's across the businesses, not just cables and wires. And as I have said already during the year, it will get normalized. So we do not expect any major changes in the overall profitability for various divisions. And as far as price hikes are concerned, look, different product categories require different price hikes depending upon the kind of raw materials used in that category. But generally speaking, 7% to 8% would be the right price hike -- average if you take it. And whether everything has been passed on, we were actually disciplined enough to say that we have been able to pass on the entire cost. But some of the remnants of some averages might be coming in the second quarter. But I would say most of the price hikes have already been taken now in a staggered manner.

Siddhartha Bera

analyst
#42

So at current commodity costs, we should idly see margins improving from the coming quarters if it stays at that level?

Anil Gupta

executive
#43

I think raw material prices have also moved up in a staggered way and price hikes have also moved up. So I would say we will now see the normalized margin levels, contribution.

Siddhartha Bera

analyst
#44

Okay. And second question is, sir, on the load. I mean, oil, we used to do a double-digit contribution margin, which has now been in high single digits for quite some time, given the competitive dynamics and your focus, do we -- anytime you soon see that going to the double-digit levels? Or do you think that may take longer now given by industry?

Anil Gupta

executive
#45

No, no. I think except the nonseasonal quarters or second and third quarter, but we should be seeing double digit sooner than later. With all this has happened also due to the volatility and timing differences between passing price hikes and all that. But otherwise, in full quarters, we will definitely see it coming back to double digits. .

Operator

operator
#46

The next question is from the line of Pravin from PL Capital. .

Aniruddha Joshi

analyst
#47

My first question is related to the pricing. So last quarter, Q4, you indicated 5% to 20% of the price hike implementations. So is there some challenges? Have you faced an absorption of those price hikes in this last quarter Q1 as well?

Anil Gupta

executive
#48

I would not say challenges have been faced. I think the challenge was to pass on the price hike and which we've been able to do it successfully. -- as always remain skeptical about what it means for the volumes. Thankfully, the demand remained relinked in the first quarter. And hopefully, in the coming times also, it should remain resilient. Any improvement there on in terms of raw materials or the world situation? Definitely, it will be a further passed on or reduced. But as of now, we believe that we have been successfully able to pass on the price side. .

Aniruddha Joshi

analyst
#49

Okay. Second question, sir, is related to the CapEx, nearly around INR 1,400-odd crores of CapEx, 27, what you had given in the press release. Can you give us some color on the bifurcation on the segment twice where it is going for a full year in this number?

Anil Gupta

executive
#50

Look, the bigger part of that is going into the table and vial business, almost about INR 800 crores. About INR 200 crores is going into the new R&D center. The rest is all driving to other business.

Achal Lohade

analyst
#51

And last question, sir, related to your collaboration on the best. If you can give some more color on this on the revenue and the margin visibility and when that's going to contribute to the numbers this Pix collaboration? And how is going to work, whether you are going for a manufacturing of those assembly of those or just a distinction you are planning for?

Unknown Executive

executive
#52

I think these are early stages to discuss this on the call right now, one. And two, is anyway part of the overall renewable strategy. So as things pan out, we will be coming back with more information, but it is too early to comment on it.

Operator

operator
#53

The next question is from the line of Sonali from Jeffries.

Sonali Salgaonkar

analyst
#54

My first question is if you could shed some more light on the weaker performance in switchgear both in terms of demand and margins, especially because this is your highest margin segment. How should we look at this segment going forward in the coming quarters? I do understand you have mentioned in your press release that given the demand has been impacted because of the [indiscernible] But since we are amongst the key market leaders, a 4% decline in sales year-on-year and with a margin seems a bit concerning to me, which is why I'm asking this question.

Anil Gupta

executive
#55

No, I think 1 is not only the West Asia crisis, but it's also switchgear is one of those businesses where, again, volatility of raw materials was higher and it impacted the entire passing on of -- and I would say because of this volatility in raw material, there was also contribution amongst the trade also on buying products. I think it has fairly stabilized -- and which should mean that the demand should be coming back from the second quarter. Hopefully, the international situation may also improve, but at least the domestic demand will remain stable from here. It seems so.

Sonali Salgaonkar

analyst
#56

How much is your sales as which rates from international adjusting of net.

Ankur Sharma

analyst
#57

15%.

Sonali Salgaonkar

analyst
#58

Understood. Got it. Very helpful. So my second question is you did mention about the caboose on an average about 8%. Would you be able to help us understand which category on an orders how much price, and I understand you don't give outlook guidance, but how should we look at the margins in the coming quarters as in a broader range, should we expect to revert back to our normal and talking about the EBITDA margin?

Unknown Executive

executive
#59

No, I think, again, as far as prices are concerned, we range between let's say, 5% to 20%. Fabian has seen a larger price increase because of direct relation with copper and aluminum, but otherwise, as I said, most of it is average about 7% to 8%. As far as margins are concerned, going forward, I think we are looking at stabilizing contribution margin. I would not so much comment on EBITDA margin because there's a lot of associated with that volume growth and all that. At least contribution margins, we believe we will very work in terms of managing the volatility in the oral part. And hopefully, these things should remain still in the coming quarters.

Sonali Salgaonkar

analyst
#60

Understood. And just one last question, sort of a confirmation. So the CapEx for FY '27, we should expect at about INR 14 billion, right? .

Unknown Executive

executive
#61

INR 1,300 crores yes.

Operator

operator
#62

The next question is from the line of Nitin Schier from Green Capital Single Family House .

Nitin Shakdher

analyst
#63

Good afternoon to the management. This is a question not as an analyst, but more as an investor. So obviously, the renewal business is showing excellent growth rate. I just wanted to get a sense of what the management is thinking in terms of revenue and top line in the future from the renewals and the strategy towards that because it's showcasing a lot of positive revenue offtake and huge growth. So if you could just talk us some strategic aspects of the renewal business for this year?

Anil Gupta

executive
#64

See, I would say that have looked this business, especially with the gold investment last year, we are looking at this business very strategically and for a very long period of time. We made huge investment in fact, for ensuring our supply chain for the coming years. . So basically, if I look at it strategically, we are very hopeful that this business can become great. We have been still evaluating all the possible places there how could actually make sense not only as a business, but also as a supplier to the renewable category. So when you're talking about renewables as a business, that's just 1 business, but also you can understand when all this CapEx and investments are happening in the country. A lot of our products, including switchgears and cable is also getting affected positively getting affected by that. Having said that, I think the future would also depend upon how the government looks at this, how the valuation like, what kind of manufacturing happens in India? What kind of tariffs, they are working with subsidies or their subsidiaries are there for their consumers and users. So there is a lot of moving parts to this business. I would only say that I think India has a great future in uneven Havells wants to play a part in that. I also mentioned that we will be looking at it not a utility scale but more of the consumer and commercial industrial installation. So that's how we are looking at this segment. There are tailwinds and hence, it's reflecting in good growth in this year. But I think we have a very positive outlook for the entire category.

Mayur Patel

analyst
#65

So the second question is like we obviously mentioned that because of doubling of ad spends and raw material pressures, bottom line has been at least hit for the first quarter a little bit. . Now obviously, looking at a future outlook by the close of next year, do you anticipate to recover the net profitability and come up to a certain level that showcases a growth? Or do you anticipate this set to be a bit flat. What's your anticipation in terms of the margins, which have been hit on the for the first quarter going ahead for the second, third and fourth quarter?

Anil Gupta

executive
#66

I think without giving any guidance, I can say that we are 1 on the A&P spend. Things will normalize for the entire year. There will be an initial bump in this year because we do believe that we need to get back to that percentage of what Ravi just mentioned, between 2.5% to 3% of the expense for the brand for building long term. But also, I've also said that we're looking at hopefully stabilized margins in the coming quarters also. I mean, we've proven our fact that we been decisioning despite the volatility in raw materials. So there is a constant eye on the margin as well as management spend. So I do see that we should see improvements in this year, both in volumes and profitability.

Operator

operator
#67

[Operator Instructions] The next question comes from the line of Jatin Sanan from Optiver. .

Naveen Trivedi

analyst
#68

My first question is related to A&P spend and the market share that we're continuously losing in AC -- because if you think of medium term to long term, to get the customer top of mind share, you have to continue to spend on A&P to get the share back. And this will result in our increasing market share in ACS. Of course, the lower and you may not spend too much on marketing for the next 2 quarters, but let's say, when the Q4 of FY '27 comes for Q1 of F comes. So how do you think of this advertising and promotional spend?

Anil Gupta

executive
#69

Yes. I think there are 2 things to advertising spend as far as load is concerned. One is ensuring that we remain top of the mind awareness for the consumer during the season, but also to ensure that we build a long-term premium image for the brand. So these 2 aspects, we are always keeping in mind and their advertising. And having said that, yes, the first quarter was ml depending upon not just reaching but other product categories also. And coming to the fourth quarter also, we should be looking. So the way we look at it is Lloyds spend on A&P will remain elevated for the next couple of years because there is a dual requirement of also premiumizing the brand in the product category. The kind of quality and features that we've given our products need to be communicated to the consumers for a longer period of time.

Gopal Nawandhar

analyst
#70

Got it. And my second question is on wires and cables. So if I compare it with our competitor who reported a couple of days back, so they have reported like high single-digit growth in in low to mid-single-digit growth in cables over a very high base a day. While we are almost flat, -- and of course, our margins have also declined. So but we do actually lead to win in that segment and where we are losing to some of our competitors? And how do you plan on gaining that market back in wires and cables?

Anil Gupta

executive
#71

I think as I said that especially in domestic wires, we have done a very good job in terms of not only ensuring that our contribution margins continue to remain the way they are. . And also, as I mentioned, we've made present the distribution strategy changes to ensure that we become more of a sell-out brand rather than just selling brand, which also impacted some volumes at the end of the quarter were suddenly the per prices have started going down. So we are becoming more of a sell out there. As far as cables is concerned, we are seeing very good growth but also, it is linked to the capacity expansion, which are happening. So I would say that the whole idea of winning in this business in fiber's more capacity antimonate continue to build out capacity there. But also in wires, we continue to keep the customer confidence very high in terms of branding distribution channel. I think if you may have seen that we have also during the quarter, we had spent part of our advertising promotions on buyers as well. So I do believe that we have a very, very positive note long-term prospects for cables and wires. If you're talking about lower margins, that also is affected by the fact that there was disproportionate spend on advertising and promotion for the quarter, which will normalize away over time.

Umang Mehta

analyst
#72

And just a follow-up on this last question from my end. So when you say you're spending higher on buyer and cable side also, -- and so it is not resulting in sales for us. Of course, you may say that it will result in coming quarters. But over the time, we have seen that we have been consistently losing market share to the competitor. So how do you think of this advertising strategy in white and cables and when will it lead to results?

Ankur Sharma

analyst
#73

I think I don't need to repeat my answer. I already answered.

Operator

operator
#74

The next question is from the line of Keyur Pandya from ICICI Credential Life Insurance.

Keyur Pandya

analyst
#75

First question on the Lloyd side, air conditioner last because of our product placement, I mean, last year, Q1 itself had a low base versus industry. And even last quarter was a low base for us. So despite that, when Q1 numbers are relatively lower in the last summer season, so is there any change in strategy of some magic -- and apart from that, market share loss that you see you have reported in the secondary sales side? .

Ankur Sharma

analyst
#76

I think initially, I had mentioned that as a company, we have made certain improvements in our distribution system where we are becoming more of a sellout brand. And same is the case with Lloyd as well. So we are focused right now on the sellout from our channel. So because of the BE rating changes, there were certain stocks which were pushed during the first quarter and the fourth quarter in the channel, we do believe along with the delayed summer onset summer during April. We have been able to have a decent sell-out from the channel, sell-in may have been affected. But I think over a long period of time, they should get stabilized. This also during the entire volatility in the raw materials. So sometimes during a particular quarter for some time we chose adopted system. You can separately connect with our IR department aspect -- sorry for . I can't hear you. Second question profitability of. Your voice is not audible.

Umang Mehta

analyst
#77

Am I audible now?

Operator

operator
#78

Can you please take right? Yes, you're already able say .

Ankur Sharma

analyst
#79

Okay. Last question is on the profitably of and ECB. So apart from the A&P spend this quarter or the last 2 years, we have seen an profitability of these 2 segments. So when you say normalization of margin, what would be normalized margin -- that is 1 point. And second, statistically to switchgears and we years for last 3 year, 4 years or absolute EBITDA remain same on with lower sales growth, so probably we have lost margin share as well as profitability. So any outlook on cables and switchgears.

Anil Gupta

executive
#80

Can't really here properly. You are saying that the Switchgear margin, the normalized margins are somewhere between 37% to 40%. That's the question as I understood .

Nitin Arora

analyst
#81

Okay. Let me connect it separately, probably some issues with my connectivity.

Operator

operator
#82

The next question comes from the line of Achal Lora from Numa Institutional Equities. .

Achal Lohade

analyst
#83

Just wanted to check in terms of the cable segment, -- how are you seeing the momentum? Was there any pain in terms of the demand in last couple of quarters? Or it is purely to do with the teasing issues in the asset ramp-up for us in cable segment, sir?

Anil Gupta

executive
#84

I think Cable segment, we've been doing well. So we've been ramping up our capacity. And I don't think that in we are actually gaining good growth in the cable segment. . The challenges that would have seen in the last couple of quarters is the volatility in gold prices. So sometimes, at certain times, the material gets pushed or sometimes there is a slow pickup because of suddenly, the volatility, raw material prices start going down. Other than that, on the cables, I think we are on the planned track of increasing capacity and increasing sales.

Achal Lohade

analyst
#85

Fair. Just one question I had with respect to solar cables. In terms of offering, do we have all the relevant SKUs? And what is the contribution of solar cables for us? And also if possible for the industry? Just your thoughts on the same.

Anil Gupta

executive
#86

We do have the entire range, but we'll come back to you. I think if you talk to IR, they can give you some more color on it.

Achal Lohade

analyst
#87

Sure. That's all. I'll fall back in the queue. .

Operator

operator
#88

The next question comes from the line of Rabindra Atna from Nirmal Bank Securities.

Umang Mehta

analyst
#89

Sir, in this quarter, there is a significant rise in the A&P spend. So is it possible to quantify how much it has gone from Lloyd and how much non-loan business of the company? And if at all, you are targeting INR 800 crores? And how much you're planning for Lloyd and the rest of the business of the company -- thank you

Unknown Executive

executive
#90

Yes, the breakup, we don't give. Normally loyal depends on also the quarterly because every seasonal. But overall, and our -- I don't think we have given any guidance INR 800 crores. As we said this should be normally around 2.7%, 2.8% of the net sales, which has been the trend for the last few years.

Umang Mehta

analyst
#91

For this INR 286 crores, any idea that how much it has gone from Lloyd and non-larges? .

Ashish Poddar

analyst
#92

As I said, we do not give bifurcation on that division-wise. .

Operator

operator
#93

The next question comes from the line of Sameer Gupta from IIFL Capital. .

Bhavin Vithlani

analyst
#94

First question is on Lloyd now. I understand this question has been answered during the course of this call, but I'm just trying to find my interpretation here. So you are saying that there is an impact due to higher sell-ins in previous quarters and normalization of that has taken place, plus staggered price hikes over the course of the last 2 quarters, that might have impacted primary optics. Would this be a correct interpretation?

Anil Gupta

executive
#95

Yes. And a few other reasons also, but you are primarily used two reasons.

Bhavin Vithlani

analyst
#96

Sir, so just a follow-up on this then. Basically, higher sell-in in previous quarter should have then resulted in higher growth in the previous quarters, which I'm not able to see. So is it that the last year, the sell-ins were very high, and that is normalizing now?

Anil Gupta

executive
#97

You see, if you remember last year, there was a very bad season. And also a lot of de-weighting changes happened at the end of December. Thus, the volatility in the raw material in the first quarter. So -- and also, I've also mentioned that Havells and Lloyd, both have gone through a change in the distribution strategy for the company, which is -- we believe is a foundation for very positive growth in the coming quarters. So all this put together, yes, it has reflected in this growth that we have achieved in the first quarter.

Naval Seth

analyst
#98

If you could just elaborate on this change in distribution in Havells and Lloyds that you're talking about?

Anil Gupta

executive
#99

I think for the purpose of this call, I would say that as both Havells and Lloyd have become more sellout oriented than .

Bhavin Vithlani

analyst
#100

So basically, primary aligning with the secondary, that's what it would be late, sir.

Naval Seth

analyst
#101

Got it. Second question, if I may squeeze in. Ad spends, if I'm looking at this quarter, and again, this has been discussed. So pardon me, is something that have not been being able to interpret correctly, but on an absolute and as a percentage of sales, both it is among the highest that we have done in any quarter, especially in a quarter where there is RM pressure across the board, -- so is it driven by any major event like an IPL or something? I'm just wondering if this could have waited.

Rahul Agarwal

analyst
#102

No, that depends upon the strategy of the company. Company looks at the long term, all the raw material situations and everything are short-term. Brand building is long term. So if I would have been too concerned about quarter on performance, and of course, I would have definitely said that it's the on. But I think brand winning is a container activity. As I said, we have relooked at the entire strategy of A&P and that's where it led to us coming back to certain media or certain product categories. That's the only thing. Otherwise, nothing again, as I said, the difference between thinking long term for certain things and short-term for certain things.

Operator

operator
#103

The next question comes from the line of Ashish Jain from Macquarie. .

Rahul Agarwal

analyst
#104

Sir, my first question is on renewables. Can you share some thoughts from a, let's say, 3- to 5-year perspective, how big this business can be in your vision? And what are the key products which will be driving that?

Anil Gupta

executive
#105

I've already said this that it's too early to give any more detailed answer than what we've already given.

Ashish Jain

analyst
#106

Sir, secondly, on cables, it's a bit surprising that like 4 quarters back or 6 quarters back, we had capacity issues. And now with capacity coming in also our cable volumes are flattish -- so how should 1 think about that in your view? And what's driving that?

Anil Gupta

executive
#107

I think I've given this in a lot of answers that while our capacity utilization has been high, some part of the table is also affected by the raw material fluctuation, which also means that sometimes the sellout have becomes slower when the raw materials are fluctuating heavily. . So it's -- not everything is going to projects because there's a lot of dealer sales in cables. Also in a -- so when the raw materials start going down, the dealers start selling out from their own stocks rather than ticking from the company. So there are a lot of factors. I don't think we should look at 1 quarter.

Ashish Jain

analyst
#108

So sir, just an extension of that. So should we think that for cables and ACs in particular for the same reason, the channel inventory today is lower than normal.

Anil Gupta

executive
#109

At least at the end of the quarter, yes. .

Ankur Sharma

analyst
#110

For both the products.

Operator

operator
#111

The next question comes from the line of Pulkit Patni from GS.

Pulkit Patni

analyst
#112

First question is in your opening remarks, plus a few other times, you sounded a lot more confident on overall growth. My question is, is this confidence stemming from the price increases that have happened across categories? Or are you also feeling more confident about volume growth going forward?

Rahul Agarwal

analyst
#113

I'm always confident.

Pulkit Patni

analyst
#114

About, sir, volume growth is the pricing growth that is going?

Ankur Sharma

analyst
#115

We are confident about Havells.

Pulkit Patni

analyst
#116

Okay. Okay, sir. Sir, my second question is, would you be able to highlight what is the capacity utilization at the cables and wires division right now for us?

Rahul Agarwal

analyst
#117

I can't give it to you on this call. .

Pulkit Patni

analyst
#118

Okay. I'll take it from the IR team separately.

Operator

operator
#119

Ladies and gentlemen, that was the last question. I would now like to hand the conference over to the management for the closing comments.

Anil Gupta

executive
#120

Thank you very much, everybody, for attending this call and being very patient on the call. Thank you once again..

Operator

operator
#121

On behalf of ICICI Securities, that concludes this conference. Thank you for joining. And now you may disconnect your lines. Thank you.

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