Hindware Home Innovation Limited (HINDWAREAP) Q3 FY2026 Earnings Call Transcript & Summary

February 13, 2026

NSEI IN Industrials Trading Companies and Distributors Earnings Calls 46 min

Earnings Call Speaker Segments

Operator

Operator
#1

Ladies and gentlemen, good day, and welcome to Q3 and 9 Months FY '26 Earnings Conference Call of Hindware Home Innovation Limited hosted by Dolat Capital Private Limited. [Operator Instructions] Please note that this conference is being recorded. I would now hand the conference over to Ms. Nikhat Koor, Dolat Capital Private Limited. Thank you, and over to you, ma'am.

Nikhat Koor

Attendees
#2

Thank you. Good evening, and welcome, everyone. On behalf of Dolat Capital, we invite you to Hindware Home Innovation Limited Q3 and 9M FY '26 Earnings Conference Call. From the management side, we have Mr. Nirupam Sahay, CEO of Bath and Consumer Appliance business; Mr. Rajesh Pajnoo, CEO of Pipe Business; and Mr. Sandeep Sikka, the Group CFO. Kindly note that some of the remarks or observations made during today's call might be forward-looking such as financial projections or statements regarding the company's plans, objectives, expectations or intentions. The company does not have any obligation to revise these forward-looking statements to reflect any future events or developments. For a comprehensive disclaimer, please refer to Slide 2 of the results presentation. With that, I would now like to hand over the call to the management for the opening remarks, post which we are open for the question-and-answer session. Thank you, and over to you, Mr. Nirupam Sahay.

Nirupam Sahay

Executives
#3

Good evening, everyone, and welcome to Hindware Home Innovation Limited Q3 FY '26 Earnings Call. Kindly note that some remarks and observations made during today's call might be forward-looking. These may include, but are not limited to, financial projections and statements regarding the company's plans, objectives, expectations or intentions. The company does not have any obligation to revise these forward-looking statements to reflect any future events or developments. For a comprehensive disclaimer, please refer to Slide #2 of the results presentation. I will start with a brief summary of our performance for 9 months and quarter 3 of FY '26. For 9 months FY '26, the company reported consolidated revenue of INR 1,848 crores compared to INR 1,824 crores in 9 months of FY '25, reflecting a year-on-year growth of 1%. EBITDA stood at INR 170 crores against INR 132 crores in the same period last year, registering a year-on-year growth of 28%, with EBITDA margins at 9% compared to 7% in the corresponding period last year. PBT before exceptional items was INR 30 crores compared to negative INR 30 crores in 9 months of FY '25. For quarter 3 FY '26, the company reported a consolidated revenue of INR 640 crores compared to INR 594 crores in Q3 FY '25, representing a year-on-year growth of 8%. EBITDA for the quarter stood at INR 52 crores versus INR 37 crores last year, up 38% year-on-year with margins at 8% compared to 6% in Q3 of FY '25. Profit before tax before exceptional items for the quarter was INR 6 crores as against negative INR 16 crores in the corresponding quarter last year. As communicated in our previous investor calls, in a strategic move to sharpen our focus on the kitchen appliances segment, including chimneys, hobs, cooktops and sinks, the Board has approved the discontinuation of high loss-making product categories such as air coolers other than through the e-commerce channel, ceiling and other fans, air purifiers, water purifiers and furniture fittings. Please refer to Note #2 of the published financials for further details. Now I will cover the Bathware and Consumer Appliances businesses. For 9 months FY '26, the Bathware business reported a revenue of INR 1,123 crores compared to INR 1,024 crores in 9 months of FY '25, reflecting a year-on-year growth of 10%. EBITDA stood at INR 126 crores as against INR 110 crores last year, registering a growth of 14% with EBITDA margins of 11%. PBT was INR 43 crores compared to INR 18 crores in 9 months FY '25, a year-on-year increase of 146%. While for quarter 3 FY '26, the business reported a revenue of INR 386 crores compared to INR 338 crores in Q3 FY '25, representing a year-on-year growth of 14%. EBITDA for the quarter stood at INR 40 crores versus INR 35 crores last year, up 16% year-on-year with margins of 10%. PBT for the quarter was INR 13 crores as against INR 4 crores in the corresponding quarter last year. During quarter 3, business faced headwinds from global commodity inflation. To manage this, we implemented calibrated price hikes during quarter 3 and have implemented another price increase in quarter 4 to fully offset the ongoing rise in raw material costs. As shared in our previous call, we have undertaken several strategic initiatives in the Bathware segment: Including refining our go-to-market approach; accelerating premiumization in sanitaryware and faucets and implementing a zero-based budgeting framework to structurally improve margins. These initiatives are now delivering tangible results, reflecting an improved operating performance, better product mix and stronger momentum across key markets. We continue to strengthen engagement with the influencer community through on-ground programs for the plumber network while deepening collaboration with architects and interior designers. These efforts aim to expand market reach, reinforce brand advocacy, and we will continue to invest in brand building as well as comprehensive customer and influencer engagement programs. Premiumization remains a key growth lever. The introduction of premium sanitaryware and faucet ranges and new product developments, which carry higher average selling prices and stronger margins has positively contributed to both revenue mix and profitability. Premium product segment constitutes approximately 40% of quarter 3 revenues. From a channel perspective, retail sales accounted for 76% of revenue, while institutional and project sales made up 24%. Demand trends remain steady, supported by a stable real estate environment and improving traction in the mid- to premium housing segments. We have also initiated focused working capital improvement measures, including tighter receivables management, inventory optimization and improved supply chain efficiencies. As a result, working capital days improved by 5 days from 100 days to 95 days. Turning to Consumer Appliances business. The quarter 3 FY '26 revenue stood at INR 81 crores, a growth of 21% with EBITDA of INR 0.58 crores. For 9 months FY '26, revenue was INR 237 crores with EBITDA of INR 17 crores at a 7% margin. Strategic portfolio rationalization and focusing on high demand and higher-margin categories such as kitchen appliances is now driving an improved product mix and stronger profitability. With that, I now hand over to Mr. Rajesh Pajnoo to take you through the pipes and fittings business. Over to you, Rajesh.

Rajesh Pajnoo

Executives
#4

Thank you, Nirupam. Good evening, everyone, and welcome to our investors call. It's a pleasure to be speaking with you today. For 9 months FY '26, the company reported revenue of INR 488 crores, EBITDA of INR 32 crores and PBT of negative INR 19 crores. In quarter 3 FY '26, our revenue stood at INR 173 crores with an EBITDA of INR 12 crores and PBT of negative INR 5 crores. During the year, the industry witnessed significant volatility in resin prices, which impacted realizations and channel sentiment. However, after a lengthy period of fluctuations, resin prices seems to have stabilized in quarter 4. This is a positive development for the industry, and we expect quarter 4 to be relatively better, supported by improved pricing stability and gradually strengthening demand. In response to the volatile environment earlier this year, we took several calibrated steps to manage the situation effectively. We strengthened our procurement strategy through tighter inventory controls and shorter pricing cycles to reduce exposure to resin volatility. We implemented timely price adjustments to protect margins while ensuring channel competitiveness. In addition, we aim to improve our product mix by increasing the share of value-added segments such as CPVC and SWR and specialized fittings, which offer better margin stability. We also intensified engagement with our distribution network to normalize channel inventory and drive secondary sales. Despite these initiatives, the sharp and prolonged correction in resin prices, coupled with cautious channel behavior did impact our realizations and volumes during the period and consequently, our reported performance. However, these measures helped us mitigate the impact, preserve margins to the extent possible and maintain operational stability. I'm pleased to share that Roorkee plant commenced commercial production at the end of January '26. This facility enhances our cost competitiveness by rationalizing freight costs, improving service levels in North India and increasing our responsiveness to market demand. We plan to ramp up capacity over the next 3 quarters. And once stabilized, we expect to generate incremental annual revenue of approximately INR 200 crores. With resin prices stabilizing, early signs of channel stock restocking emerges and infrastructure and housing demand gradually improves, we are beginning to see better momentum in order flows. As this normalization continues and channel inventories rebuild, we expect working capital levels to improve progressively over the coming quarters. Going forward, our focus remains on disciplined working capital management, deeper penetration in high-growth regions, expansion of our dealer network and accelerating our share in high-margin categories. With improved market conditions and the ramp-up of Roorkee facility, we are confident of driving margin improvement and delivering sustainable growth over the medium term. We are now ready to take your questions. Thank you.

Operator

Operator
#5

[Operator Instructions] The first question is from the line of Madhur Rathi from Counter Cyclical Investments.

Madhur Rathi

Analysts
#6

Sir, home Innovation segment has seen a decent growth if I compare Y-o-Y. But sir, if I remove the products that we have discontinued, sir, what would be the growth? And do we expect this growth to sustain going forward?

Nirupam Sahay

Executives
#7

Yes. So there is an impact of approximately INR 8 crores to INR 9 crores of products that have been discontinued, which still appears in the base for the previous year. So there is a marginal impact there. But on the growth momentum, we are confident now that with our strategy of focusing on a few categories, which is basically kitchen appliances so chimneys, cooktops, hobs, sinks, built-in microwaves and ovens, et cetera, and coolers only through the e-commerce channel and water heaters. So with that very clear strategy to focus on these products. We have a clear path forward to growth both in top line and profitability. Our kitchen appliances business, overall, we expect a CAGR of 15% to 20% over the coming 2 to 3 years in this business. So we expect steady growth going forward in the quarters to come. And we're confident that with this targeted strategy, we will get there.

Madhur Rathi

Analysts
#8

Right. And sir, on the margin front, where can we expect, sir, can we expect a low single-digit margin or low double-digit margin kind of that scenario?

Nirupam Sahay

Executives
#9

So for this year, we are at about 7% for the 9 months in terms of margin. We believe that very clearly, as we scale up the business with the kind of CAGR that we are talking about, we start getting operating leverage. We are targeting a revenue milestone of about INR 650 crores to INR 700 crores by FY '31. And as we drive the top line up, we expect significant operating leverage to drive margin expansion. So we will transition to double-digit profitability over this period.

Madhur Rathi

Analysts
#10

Got it. And sir, this segment is asset-light, right? We don't manufacture. We just source and use our distribution network to sell these products. Is that understanding correct?

Nirupam Sahay

Executives
#11

Absolutely. So it is an outsourced model, deliberately kept asset-light. We leverage our distribution, our go-to-market and marketing spends to build the brand, and those will help us to drive growth.

Madhur Rathi

Analysts
#12

Sir, just a final question from my end. Sir, due to the Chinese, BIS and quality control norms on chimneys and the one that is expected on hobs, do we expect to further gain market share? And sir, what would be the market size because of the BIS norms and quality control getting in?

Nirupam Sahay

Executives
#13

Yes. So since this was already in place for some time, I think the localization has happened over a period of time for the -- for us as well as the industry. So the overall impact will not be very large on the industry or on us.

Madhur Rathi

Analysts
#14

Got it. Sir, can you just help us understand what is the current volumes that we do?

Nirupam Sahay

Executives
#15

We don't normally share the volume number.

Operator

Operator
#16

The next question is from the line of Parikshit Gupta from Fair Value Capital.

Parikshit Gupta

Analysts
#17

My questions are for Rajesh, sir. Sir, what was the share of faucetware in our pipes and fitting segment for the quarter?

Rajesh Pajnoo

Executives
#18

Which faucets you are talking about?

Parikshit Gupta

Analysts
#19

Sir, can you hear me?

Rajesh Pajnoo

Executives
#20

Yes, yes, I can hear you. You're talking about faucets...

Parikshit Gupta

Analysts
#21

Sir, I'm talking about the share of faucetware in the Pipes and Fittings segment.

Rajesh Pajnoo

Executives
#22

Which faucets you're talking -- faucets, it is part of Bathware...

Nirupam Sahay

Executives
#23

Faucets is part of the Bathware business, and it is about 43% of our sales in the Bathware business.

Parikshit Gupta

Analysts
#24

Understood, sir. Sorry about that mistake. Second question, sir, in terms of the pipes business, in terms of the volume, we have done a lower number as compared with the industry. While competition has grown like a high single digit or early double digits, we have actually come down in terms of our volumes. Can you please articulate why was that?

Rajesh Pajnoo

Executives
#25

Yes. Actually, we were expecting because from -- see, if you talk about the competition, they are into this field for a long time, and they have various manufacturing capacities across the nation. We are just operating with one facility at our Hyderabad plant. We are expecting that in the last quarter, we would come up with our facility in Roorkee because North, we are not able to sell agricultural pipes and SWR pipes because of the freight factor. But what happened is because due to certain statutory obligations and approvals, it got delayed. So we were not able to hold on to that market, the North market. In any case, the competition is very high, but we were not able to sustain that as we could not supply those items from Hyderabad. So that was the particular reason that we have not done well in North as far as the operations are concerned. But since, now this will not be there because we have -- at the end of last month, we have commercialized our Roorkee operations. All approvals are in place, and we expect better things to happen in the future.

Parikshit Gupta

Analysts
#26

Understood, sir. In terms of the PVC prices, you already mentioned that it has already bottomed out, and we are seeing an upward trend. We see that in the Reliance PVC prices as well. But there is, I believe, an export restriction from the Chinese manufacturers from 1st of April. Do you anticipate that to be a significant support to the prices and if that is sustainable for us?

Rajesh Pajnoo

Executives
#27

So that is -- see from 1st of April, it is just a proposal. There is no government here. There is no anything which has come up for this. It's a proposal. It may take some more time. I don't see any thing coming up. It looks like that the market, the secondaries has started taking place because there was no material in the secondaries. And the market has started growing. You see it is after a long, long time, that is, if you say, July '24, the rates -- the PVC resin rates were INR 94, and they bottomed out to -- in 2 years' time to INR 68. Now for the first time, we are seeing a price hike of almost around INR 7.5 in just 15 days' time. So things look positive.

Parikshit Gupta

Analysts
#28

Okay. Sir, just my final question before I join back the queue. How are the channel inventory levels for the pipes dealers now? And how was January month in terms of the volume flow into the market?

Rajesh Pajnoo

Executives
#29

So now things have started picking up. January, we have done very, very well, and we have almost registered even a growth in our value, that is around 23% of value growth. So you can understand that all this destocking, which had happened has started taking place, people have started stocking. And there is a volume growth of 30% also in January.

Operator

Operator
#30

The next question is from the line of [ Dharmabadh ] from Choice Institutional Equities.

Unknown Analyst

Analysts
#31

So I have some busy questions. So I want to know, is there any capacity expansion plan in the shorter term other than the Roorkee, which already we have started in January. So -- and how we will strategically manage this new supply considering the current market and competition and all...

Rajesh Pajnoo

Executives
#32

This is the question to Pipes division, sir?

Unknown Analyst

Analysts
#33

Yes, pipes. Pipes. So we have...

Rajesh Pajnoo

Executives
#34

Yes. We don't have any -- yes, we don't have any plans of any expansions further. The CapEx, which has been incurred at Roorkee is already over. We have commissioned the plant. We expect the North market to pick up from this facility, which has already started taking place. In future in the near 2, 3 years, we don't have any plans of putting up any further capacities. We believe, as such, we have a huge capacity in Hyderabad, and we have installed a capacity of 12,500 metric tonnes in Roorkee, and we can ramp it up. So we don't see any reason why we should go for some new facilities, including incurring CapEx there.

Unknown Analyst

Analysts
#35

Okay. Okay. And regarding the Piping segment itself, the volume declined on a Y-o-Y and Q-on-Q during the quarter to 10,327 MT. So what is the management guidance or outlook on the same for upcoming period? So do we have any guidance or any sustainable level for the...

Rajesh Pajnoo

Executives
#36

Yes. The way we are seeing it now and the way things are happening, we are just -- we can give you a guideline of around 12% to 15% of volume growth in future.

Unknown Analyst

Analysts
#37

Okay. And what is the sustainable EBITDA margin for our consumer appliances because it's too much volatile from last 2 to 3 quarters. So what is the government -- what is the like guidance on this sustainable margin for consumer appliances?

Nirupam Sahay

Executives
#38

So in terms of the strategy that we adopted to focus on a few categories, if I look at the largest category that we will play in going forward, it's kitchen appliances, where we have a significant market share for chimneys already and are focusing on high growth in the other categories as well of cooktop, hobs, things, et cetera. The gross margins for the kitchen appliances business is in the 40s. And we believe that as we grow that business, I talked about a CAGR of 15% to 20% year-on-year for the next few years. We get operating leverage there as well. So we believe that with that mix now in a relatively high-margin category, we can sustain profitability at the level that we already hit for the 9 months this year, and we look over a period of time to getting into double digits over the next few years.

Unknown Analyst

Analysts
#39

Okay. Okay. And the last question, I read somewhere like the company completed the sale of its manufacturing assets in Telangana to Ariston for almost INR 115 crores on 11th December something. So can you share some color on this and the impact of this on our financials?

Sandeep Sikka

Executives
#40

So this is not a part of HHIL. This factory sale was part of our joint venture with Groupe Atlantic. We have set up a water heater factory there. But as you can see from the results, initially, we could not load the factory the way we anticipated the market would behave. So a joint decision was taken to dispose of the manufacturing operations and which was successfully done, and we used that money to pay off the entire debt of HPL in December. Going forward, this will be a trading module. And as an opportunity exists, we can source from vendors from the manufacturing facility we can -- we have sold. But definitely, the whole idea of doing all these activities to have a healthy bottom line. But if you see in a number of initiatives we have done over the last 12 to 18 months to take step-by-step improvement and improving the bottom line as well as maintaining the growth at the same time. So these are the steps towards that direction.

Operator

Operator
#41

[Operator Instructions] The next question is from the line of Ronak from Arihant Capital Markets Limited.

Ronak Osthwal

Analysts
#42

Sir, I just wanted to know what is the amount of inventory loss in pipe segment?

Rajesh Pajnoo

Executives
#43

In this whole year, it's INR 4 crores.

Ronak Osthwal

Analysts
#44

INR 4 crores for current quarter and what is for 9 months?

Rajesh Pajnoo

Executives
#45

No, for the whole year.

Ronak Osthwal

Analysts
#46

INR 4 crores for the whole year, and for the quarter, sir?

Rajesh Pajnoo

Executives
#47

If you see our inventory levels, it's around INR 1.2 crores. For the whole year, we have maintained very less inventory. We are managing with less inventory this year.

Ronak Osthwal

Analysts
#48

Okay, sir. Got it. And sir, my next question is on kitchen segment part. Earlier, you mentioned that you will -- you were targeting a quarterly run rate of INR 100 crores by quarter 4. So when we can expect that run rate going ahead?

Nirupam Sahay

Executives
#49

So in quarter 4, we'll be close to that number. And by quarter 1 of next year, we will hit that number. So we'll get INR 90 crores plus in quarter 4 is what we are looking at and hitting the INR 100 crores number in the next quarter. So on a run rate basis, we should get to INR 100 crores by early next year -- early next -- this financial year.

Ronak Osthwal

Analysts
#50

Okay, sir. And sir, in pipe segment on Jal Jeevan side, like are we seeing any improvement in Jal Jeevan Mission?

Rajesh Pajnoo

Executives
#51

Please come back again. I couldn't hear, sir.

Ronak Osthwal

Analysts
#52

Sir, on Jal Jeevan Mission side, just wanted to know that we are seeing any improvement in...

Rajesh Pajnoo

Executives
#53

No. We are not in Jal Jeevan, the specified product mainly is high-density polyethylene. And we are not into that segment at all.

Operator

Operator
#54

The next question is from the line of [ Rahil ] from Sapphire Capital.

Unknown Analyst

Analysts
#55

Can you hear me?

Nirupam Sahay

Executives
#56

Yes.

Rajesh Pajnoo

Executives
#57

Yes. Yes.

Unknown Analyst

Analysts
#58

Sir, the way you explained for the consumer products business that your focus is mainly on the higher margin in kitchen appliances and all. Similarly, what is your plan for the Bathware segment? What kind of growth do you see there? And what products you're focusing on? And what kind of margins are sustainable in that segment?

Nirupam Sahay

Executives
#59

So in this quarter, we -- in quarter 3, we grew at 14.3%. So it was a healthy double-digit growth in quarter 3. We expect to continue that momentum in quarter 4 of this financial year. And going forward, the ambition is to stay in the mid-teens in terms of growth in the Bathware business. And the profitability, so what we are working on is a couple of things to improve profitability further. One is really focusing on the product mix. So I mentioned that all the new products that we are launching are higher ASP, average selling price as well as higher margin than the existing range that we have. So we're focused a lot on new products at higher margins. We are also focused on improving productivity and efficiency at our plants. So the sanitaryware plants and our faucet plant. And we believe that, that can also give us a good impact in terms of profitability. So we are looking at both top line increase. That's obviously one primary driver. The second is working systematically on improving gross margin through mix and COGS improvement and then looking at all levers in terms of cost below gross margin. So I think all actions in place already results starting to show both in terms of top line growth. We've had 4 months in a row of double-digit growth. So I think it's good to get consistency in terms of double-digit growth as well. And we believe going forward that all the steps we are taking will lead to healthy top line growth as well as...

Unknown Analyst

Analysts
#60

Can you give a certain EBITDA margin range for this segment, particularly like where it can sustain and then grow ahead?

Nirupam Sahay

Executives
#61

Yes. So what we are targeting is a 3% to 4% improvement in the EBITDA margin over the next 18 to 24 months.

Unknown Analyst

Analysts
#62

Okay. And the INR 90 crores to INR 100 crore run rate was you're mentioning for the pipe business, correct?

Nirupam Sahay

Executives
#63

No, that was for the consumer appliances.

Unknown Analyst

Analysts
#64

Consumer appliances.

Operator

Operator
#65

The next question is from the line of [ Jasmine ] from VT Capital.

Unknown Analyst

Analysts
#66

My questions were answered.

Operator

Operator
#67

The next question is from the line of [ Yash Mantu ], an individual investor.

Unknown Attendee

Attendees
#68

I have a couple of questions regarding the Bathware segment. Could you please tell me the capacity utilization for both sanitary as well as faucetware?

Nirupam Sahay

Executives
#69

Yes. So in quarter 3, we had a capacity utilization of over 80% in our sanitaryware plant and over 90% in our faucet plant.

Unknown Attendee

Attendees
#70

Okay, sir. And if I look at the revenue growth for the Bathware segment, how much would you say is it an effect of outsourcing? So if you could maybe give me the outsourcing versus manufactured number for -- maybe the segment-wise or the total bathware.

Nirupam Sahay

Executives
#71

Yes. So in sanitaryware, it's 70% in-house manufacturing and roughly 30%, which is outsourced. In the case of faucets, it's about 50-odd percent, so 50-50 in-house versus traded.

Unknown Attendee

Attendees
#72

Okay, sir. And sir, a couple of other questions as well. So now that we have grown at about 14% for the quarter, has the discount scenario improved that we are not giving as much discount to our dealers? Or is that still the same?

Nirupam Sahay

Executives
#73

Yes. So the discounts have not changed majorly over the course of the last couple of years. We also are very careful that we take a look at what is happening in the market as well. So we are not out of whack with what is happening in the market. We put in the inputs, which will help us to drive both top line growth as well as profitability improvement. So whether it's in-built discounts or CNs, all the schemes are basically targeted at top line and bottom line growth. So there's been no substantial change either upwards or downwards in terms of discounts.

Unknown Attendee

Attendees
#74

Okay, sir. Sir, just one last question. So over the years, we have reduced our dependence from the Chinese imports. Has there been any important -- sorry, has there been any change related to that? Or is it still in that 7% to 8% range?

Nirupam Sahay

Executives
#75

Yes, it's probably a little less than that now. We've consciously, over the last couple of years, tried to indigenize wherever we can, multiple benefits of that, of course, in terms of flexibility, in terms of time for supply, et cetera. So now it would be in the very low single digits from China.

Unknown Attendee

Attendees
#76

Okay, sir. So would you say that is the reason for the decrease in net working capital days for the segment?

Nirupam Sahay

Executives
#77

That's part of the reason for the inventory reduction, yes.

Operator

Operator
#78

The next question is from the line of Bharat, an individual investor.

Unknown Attendee

Attendees
#79

Looking at the current raw material environment, do you plan to getting in long-term contracts with suppliers in Bathware segment?

Nirupam Sahay

Executives
#80

So given our experience over the past few years and the volatility that has been there in recent times, we have contracts with them, but we don't necessarily believe that long-term contracts will benefit it majorly.

Unknown Attendee

Attendees
#81

Okay, sir. Next question would be, could you throw some light on how you're going to focus on increasing distribution network, as you have mentioned that?

Nirupam Sahay

Executives
#82

Yes. So there are a couple of strategies that we are following in terms of go-to-market. One is increasing a number of brand stores. I'm talking right now about Bathware. In case you want consumer appliances, I can cover that as well. But in Bathware, we are basically focusing on brand stores. So roughly 1/3 of our sales comes through our brand stores across the country. We have 500-odd. So really making sure that we set up brand stores in Tier 1, Tier 2 and in some cases, even Tier 3 towns and extract as much as we can. It's obviously great for the brand. It's a good customer experience that they get with Hindware, and we obviously get sales out of that. And normally, we sell the higher-priced products on the brand stores. So there are multiple advantages. The second is in terms of increasing our penetration in Tier 1 and Tier 2 and Tier 3 towns in terms of the number of dealers that we have. So we've been very conscious of making sure that we look at the quality of distributors and dealers that we have rather than just looking at numbers. The numbers can be misleading. So we are targeting growth from what we call weighted dealers. So the more important dealers in each market, really making sure that we increase counter share at each one of these weighted dealers that we identified across the country. So setting up brand stores, focus on weighted dealers and increasing the number of dealers that we have in Tier 1, Tier 2 and Tier 3. I think it's a 3-pronged strategy that we are following.

Operator

Operator
#83

[Operator Instructions] The next question is from the line of Kabir, an individual investor.

Unknown Attendee

Attendees
#84

My first question is the INR 4.65 crore onetime charge for the labor code. Is this complete? Or should we expect more provisions in the future?

Sandeep Sikka

Executives
#85

So this is based on the fair assessment as we could do on the basis, the current provisions which are there. There are still more regulations, as we understand, which regulation and some benchmarks, which government may release. So anything additional, then we'll have to take at that particular time.

Unknown Attendee

Attendees
#86

Okay. My next question is in the building products. How are you differentiating from the other competitors like Cera, Kajaria and Somany? Are you gaining the market share or just growing with the industry?

Nirupam Sahay

Executives
#87

So I think in this financial year and particularly in the last couple of quarters, we are growing ahead of the market. So we are gaining market share. The strategy that we are following is -- I talked about new product developments and launching premium faucets and sanitaryware ranges. So the focus has really been on creating differentiated products across all of our brands. So we have Hindware, which is mass. We have Hindware Italian Collection, which is mass premium, and we have Queo, which is premium. So across all 3 brands that we have, we are making sure that we have differentiated products as far as possible. So big focus in terms of design, aesthetics, performance. So that is really helping us to differentiate in the market and helping us to grow ahead of the market. The other thing that we've really focused a lot on is customer service, and we believe that, that is actually a big differentiator. So we now have invested. So for example, consumers can reach out to us on WhatsApp in 9 Indian languages. So we are the first in the industry to offer it not just in Hindi and English, but consumers can actually interact with us in 9 Indian languages now. So we're using automation. We're using technology and making sure that the ability of consumers to reach out to us, whether it's website, whether it's WhatsApp, et cetera, becomes simpler and simpler and the interaction is better and better. And we are measuring that constantly through NPS. So we take the Net Promoter Score from every consumer who interacts with us. I'm happy to say that the Net Promoter Score is high and has been increasing over the last year. So we're focusing on that as a big differentiator as well.

Operator

Operator
#88

The next question is from the line of Akshay from Canara Robeco Mutual Fund.

Akshay Chheda

Analysts
#89

Two questions. Sir, first is on this plastic piping, sir, you hinted at improved...

Operator

Operator
#90

I'm sorry to interrupt, sir. I just request you to speak little louder.

Akshay Chheda

Analysts
#91

Yes. Is it audible now?

Operator

Operator
#92

Yes, sir.

Rajesh Pajnoo

Executives
#93

Now it is fine.

Akshay Chheda

Analysts
#94

So sir, first question is on the plastic piping piece. So you mentioned that a better outlook for the Q4. So is it entirely to do with the restocking or even the secondary sales are equally strong? Basically, just wanted to understand, is the end demand also improving or it will be largely driven by restocking? So that was on the plastic piping piece. And sir, second question on the Bathware side, obviously, you have posted a healthy number this time. So sir, again, here also, is it that in anticipation of price hike and hence, there was an element of restocking? Or again, even here the end demand per se is improving? Or is it that the company-led initiatives that you spoke about and hence, better numbers that we could show? Yes. These were the 2 questions.

Rajesh Pajnoo

Executives
#95

Okay. We'll answer first the pipes question. Yes, definitely, there looks like both things are happening parallelly. The restocking is taking place, and we are also seeing traction from the market. There are inquiries. The projects which have got held up for a long time have started taking off. And we have also started now receiving continuous BOQs from builders and other projects. So we are seeing both the things happening parallelly. It looks very positive.

Akshay Chheda

Analysts
#96

Got it, sir.

Nirupam Sahay

Executives
#97

Yes. On Bathware, what we've -- sorry, could you just repeat the Bathware question, please?

Akshay Chheda

Analysts
#98

Sure, sir, in the Bathware also the same question. I mean there is an anticipation of price hike, right? So is it that there was some element of upstocking before the price hike typically that happens. So is that the reason, hence, the numbers were good or per se, the end demand is also improving and hence, we are looking at a strong numbers going ahead?

Nirupam Sahay

Executives
#99

So there are a combination of a few things which have happened. I think one is that demand sentiment in general has improved, okay? I won't say it's brilliant at this point of time, but it definitely improved in quarter 3 versus quarter 1 and quarter 2. So that's obviously led to a little bit of an upside in terms of consumer sentiment. Having said that, I think a lot of the actions that we've taken have led to this kind of growth. I've talked about the go-to-market. The other thing which I talked in earlier investor calls also was that we are focusing very heavily on markets where we have a relatively low market share. So putting in focused sales and marketing efforts to grow our market share in areas where we have relatively low market share, that is paying us good dividends. And a lot of the markets where over the last few years, we've had relatively low market share, we are gaining market share. So that is helping. Then the other is in terms of the increase in the average selling price through the new products that we are selling in the market. That is also helping in terms of growth. So I think a lot of the strategic actions that we've taken over the last few quarters are paying off in terms of growth. On pricing, particularly, we had taken a price increase in November on faucets and a little bit in sanitaryware. The brass prices, as you probably know, have really gone up over the last couple of weeks and months. So in the month of January now across the industry, pretty much everyone has taken a price increase of about 14% to 16% in faucets and about 4%, 5% in sanitaryware. So there's a minor uptick because of stocking before the price increase, but that's not the primary factor driving the growth.

Akshay Chheda

Analysts
#100

Got it. And sir, the pricing action that we have taken, is it sufficient to counter the RM inflation or some more will be needed, assuming that the prices stay here?

Nirupam Sahay

Executives
#101

So at this point of time, the price increase that we've taken, so we've taken about 15% to 17% in faucets and we've taken about 5% to 6% in sanitaryware. So we believe that, that's enough to cover whatever raw material impact there is as of now. If it goes up substantially further, then we'll have to look at another price increase. But at this point of time, we don't believe in the short term, we will need to do that, but we'll keep an eye out.

Operator

Operator
#102

The next question is from the line of Yash, an individual investor.

Unknown Attendee

Attendees
#103

No sir. You've already answered all my questions.

Operator

Operator
#104

[Operator Instructions] The next question is from the line of [ Elesh Gopani ] from Gopani Securities & Investment Ltd.

Elesh Gopani

Analysts
#105

I wanted to ask what is the net debt as on 31st December? And what will be the debt allocation for Bathware business and that consumer business that we are demerging the company?

Sandeep Sikka

Executives
#106

So the total debt as on -- this is the bank debt, which I'm talking is around INR 740 crores. And for Bathware, it is around INR 265 crores and pipes is around INR 450 crores and balance is for the Hindware Home.

Operator

Operator
#107

[Operator Instructions] As there are no further questions from the participants, I would now hand the conference over to the management for the closing comments. Over to you.

Sandeep Sikka

Executives
#108

Thank you, everybody, who joined the call today. Really appreciate all the questions. There is a step-by-step improvement, if you see over the last 4, 5 quarters, which we are demonstrating and still a good way to go. And we're just trying to target how we maximize our growth, how to bring back the profitability numbers as we were there in the past. So it's a key blocking stage right now, and we'll very soon -- [indiscernible]. Thanks again for joining us.

Operator

Operator
#109

Thank you. On behalf of Dolat Capital Private Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines. Thank you.

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