HomeToGo SE ($HTG)
Earnings Call Transcript · May 13, 2026
Earnings Call Speaker Segments
Operator
OperatorGood morning, ladies and gentlemen, and a warm welcome to HomeToGo's Investor and Analyst Call following the publication of the Q1 figures of 2026. I'm delighted to welcome CFO, Sebastian Bielski, who will speak in a moment after the presentation. We will move on to a Q&A session in which you will be able to ask your questions directly to the management. Let's dive straight into the presentation. Sebastian, the stage is yours.
Sebastian Bielski
ExecutivesThank you very much, and good morning, everyone, and thank you for joining HomeToGo's Q1 2026 Earnings Call. As you have seen in our report published this morning, we had a strong start to 2026, characterized by the disciplined and successful execution of our previously outlined strategic road map. Following a transformative 2025, Q1 results demonstrate that our scale transformation is in full swing. Let's look at how we structured today's session to give you a clear picture of our continued momentum. Our call is divided into 3 main chapters. I will start by highlighting the key takeaways from our strong start to the year and our overall performance in Q1, both for our statutory financials and on a like-for-like basis. To wrap up, I will walk you through the latest progress against our 2026 strategic road map and our reaffirmed financial guidance for the full year before we open the floor for your questions. Let's dive straight into the first chapter. We will start with the key highlights for the first quarter of 2026. First, we achieved strong group profitability. Adjusted EBITDA for the group improved by EUR 7.2 million, representing a 21% year-on-year increase on a like-for-like basis. This performance was driven by a substantially improved marketing efficiency and tight cost control. Additionally, we are seeing the first materialization of synergies from the Interhome integration yielding its first tangible benefits. Secondly, HomeToGo Pro has become our successful new center of gravity. Our B2B segment has officially established itself as the new core for the group, now accounting for 66% of total group IFRS revenues. The segment showed excellent momentum with a 40% year-on-year increase in adjusted EBITDA on a like-for-like basis. IFRS revenues for PRO grew by EUR 4.3 million or 13% year-on-year. Thirdly, we had disciplined execution of our strategy for the Marketplace segment. We continue to prioritize profitability over top line growth in our Marketplace segment. This strategic shift, including the continued transition from advertising to on-site or booking revenue, resulted in a 12% year-on-year increase in adjusted EBITDA. Notably, our booking revenues backlog reached an all-time high for a first quarter despite a 20% lower advertising spend. This record backlog sets a strong foundation for the coming months and provides us with very good visibility for our revenue generation in Q2 and Q3. Next, we saw a significant turnaround in operating cash flow. We achieved a positive operating cash flow of EUR 2.6 million in the first quarter of this year. This marks a very substantial EUR 13.4 million year-on-year improvement compared to the negative EUR 10.8 million we saw in the first quarter of last year. This swing into positive territory was primarily driven by our strong and disciplined working capital management. Lastly, we are also reconfirming our guidance for 2026. Based on the good start into the year and the successful execution of our strategic road map, we confidently confirm our targets for the full year. We expect IFRS revenues in the range of EUR 400 million to EUR 410 million, and we reiterate our adjusted EBITDA guidance of EUR 45 million to EUR 47 million. Moving ahead, we will dive straight into the financial details for the first 3 months of this year. Let's take a closer look at our like-for-like P&L comparison. Please note that the like-for-like basis refers to a comparison of the statutory financial results for the first quarter of this year against the pro forma financial results for the first quarter of last year. That means including Interhome in order to eliminate any distortions created by the timing of the first-time consolidation of this very significant acquisition. First, we look at the IFRS revenues. On a like-for-like basis, IFRS revenues remained flat at EUR 59 million. This reflects a stable top line development despite our deliberate strategic decision to deprioritize revenue growth in the Marketplace segment in favor of profitability. The intentional negative growth in our Marketplace segment was offset by a very good positive growth in our B2B segment. Secondly, the cost of revenue. It increased slightly by 4.2% to EUR 16.9 million. This was driven by a EUR 0.5 million increase in payment costs due to the higher adoption of the HomeToGo payment offering by our partners. While this negatively impacts this P&L item, it was also a very important driver, which led to the very material improvement of our net working capital position, which we will discuss later in more detail. Next, we look at the marketing and sales line item. We saw a significant improvement of 15.2% with costs decreasing to EUR 45 million. This is the result of a EUR 8.1 million lower advertising spend, mainly in the Marketplace segment. We are clearly focusing on operational efficiency and margin improvement, especially again within the Marketplace segment. Next, a look at the G&A cost item. This cost item decreased by 12.4% to EUR 10.9 million. The primary driver was a EUR 2.3 million in savings from the termination of transitional service agreements related to the Interhome integration. These savings were partially offset by a EUR 0.8 million increase in personnel expenses as we transferred some employees from Hotelplan, the former owner of Interhome to be employed directly by Interhome. Lastly and most importantly, adjusted EBITDA improved by EUR 7.2 million or 21% year-on-year to a negative EUR 26.8 million. This strong like-for-like progress confirms our group strategy, combining the scaling of our high-growth and high profitability B2B segment with strict marketing discipline in our B2C business. Now let's dive into our IFRS revenues and adjusted EBITDA by each segment for the first quarter of 2026. Again, we will be comparing these on a like-for-like basis. Let's start with IFRS revenues. On a group level, overall revenues remained stable at EUR 59 million. For the Marketplace segment, IFRS revenues in Q1 declined by circa 20%. The main driver here were the deliberate reduction in advertising spending of 20% as well as the ongoing shift from advertising to on-site booking revenues. While on-site booking revenues declined by just 4%, advertising revenues declined by 33%. For HomeToGo, on-site booking revenue carries a much higher strategic value as it provides a superior customer experience throughout the entire booking journey. Furthermore, it enables us to achieve customer ownership, fostering long-term relationships and driving repeat business. Consequently, we continue to work actively with our partners to transition them from the old advertising model to the on-site booking model. It is, however, important to note the differing accounting treatments for these 2 revenue streams. Advertising revenue is recognized at the point in which a click or booking is made, whereas on-site revenue is only recognized once the stay has taken place. The strategic shift from advertising to on-site booking revenues, therefore, results in a planned timing effect, moving revenue from Q1, which is the primary booking quarter into Q2 and Q3, which are the primary travel quarters. HomeToGo_PRO showed strong revenue growth across both revenue streams. Volume-based revenues grew by 10% year-on-year to EUR 32 million, reflecting especially a strong start into the year for Interhome. Subscription revenue from our SaaS software offering, especially from Smoobu, increased significantly by 24% to EUR 6.9 million. Let's now move over to adjusted EBITDA. At a group level, we significantly improved adjusted EBITDA by EUR 7.2 million or 21% to a negative EUR 26.8 million. Hereby, it is important to note that Q1 and Q4 are always our weak quarters of profitability due to the typical seasonal patterns of our business. HomeToGo Pro is a standout performer this quarter with a substantial 40% year-on-year improvement, reaching negative EUR 6.7 million. This clearly demonstrates the underlying profitability and synergy potential for our B2B operations. In the Marketplace segment, adjusted EBITDA improved by 12% year-on-year to negative EUR 20.1 million. This progress is the direct result of our profitability first strategy, driven by higher marketing efficiency and disciplined cost management across our B2C business. Moving from the like-for-like view to a comparison of our statutory results. To be clear, this comparison looks at our current performance against the figures as they were reported in Q1 2025, which at that time did not yet include Interhome. For IFRS revenue, we saw a significant statutory growth of 71.5%, again, reaching EUR 59 million in the quarter -- first quarter of this year. This jump is driven by the full consolidation of Interhome, which was not part of the group's reported figures in Q1 of last year. Cost of revenues increased to EUR 16.9 million, reflecting a structural shift in our business model following the acquisition of Interhome. This is due to the inclusion of managed service operations from Interhome, which incurred substantial direct costs such as cleaning and laundry services. Next, we look at product development and operations. These expenses increased to EUR 12.9 million. This is simply a reflection of a larger workforce following the consolidation of Interhome into the group. Marketing and sales remained stable at an absolute basis at EUR 45 million despite a significantly larger revenue base. This efficiency was primarily driven by reduced advertising spend, particularly within the Marketplace segment. G&A expenses reached EUR 10.9 million, remaining relatively flat despite the group's increased size. This stability highlights the first realization of integration synergies, particularly the termination of transitional services agreements and disciplined overhead management. Overall, the adjusted EBITDA margin expanded. And this all led to a massive margin expansion of 35.8 percentage points, improving from a negative 81.3% in the prior year to 45.5% in the first quarter of this year. This, again, clearly demonstrates how we are delivering on our 2026 targets by driving group profitability through marketing efficiency and a significantly widened revenue base. Now let's also take a closer look at the composition of our IFRS revenues and adjusted EBITDA by segment for the first quarter, again, on a statutory basis comparing our current scale to the prior year period when Interhome was not yet part of our reported figures. For IFRS revenues on the group level, we realized a massive scale transformation with almost 72% year-on-year growth to EUR 59 million. For HomeToGo_PRO, the standout driver is our volume-based revenue, which jumped by 690% to EUR 32 million. This, again, is the result of the consolidation of Interhome. Additionally, as I said before, subscriptions grew by a strong 24% to EUR 6.9 million. For the Marketplace, we see the continued strategic shift. Again, advertising revenues declined to EUR 9 million as we also prioritize profitability, while booking and on-site revenues remained relatively stable at around EUR 11.6 million. For the adjusted EBITDA on the group level, we improved our statutory adjusted EBITDA by around 4% to negative EUR 26.8 million despite the significantly larger operational base. HomeToGo_PRO reported an adjusted EBITDA of negative EUR 6.7 million. The year-on-year change of minus 30% in this view is a direct result of the statutory comparison as the Q1 2025 figures did not yet include the full operational cost structure and seasonal Q1 profile of Interhome. For the Marketplace, again, we see further proof of our operational discipline and adjusted EBITDA for this segment improved by 12% to negative EUR 20.1 million. Let's turn to one of the most significant proof points of our operational excellence this quarter, our marketing efficiency in the Marketplace segment. On the left-hand side, you can see the significant reduction in advertising spending. We intentionally reduced our advertising spend by 20% year-on-year, bringing it down to EUR 29.2 million from EUR 36.5 million in the first quarter of last year. This is a clear result of our disciplined strategy to prioritize high-quality profitable growth over pure volume. Despite this massive EUR 7.3 million reduction in marketing investment, we successfully grew our booking revenue backlog to a new Q1 all-time record of EUR 75.4 million, as shown on the right-hand side of this slide. The ability to lift the backlog to new record levels while simultaneously cutting spend by 1/5 is an exceptional achievement for our teams. It demonstrates the increasing efficiency of our marketing engine and the strong underlying demand for our on-site booking offering. This record backlog provides us with high visibility and a strong tailwind for our revenue recognition in the coming quarters. Let's now take a closer look at the health of our marketplace, specifically our regional booking mix and the evolution of our average basket size. We start with the regional booking revenue share, which you can see on the left. The DACH region remains our most important market, accounting for 53% of total booking revenues on the marketplace, which is a slight 1% increase year-on-year. The rest of Europe share remains relatively stable year-over-year at 24% and North America now accounts for 23% of our regional mix. This is a market in which we mainly operate under our advertising revenue model and in which we operate very opportunistically. Now I'll comment on our basket size evolution, which you can see on the right. Overall, our marketplace basket size grew by about 3% year-on-year to an average of EUR 1,178. This growth is mostly driven by our European core markets. In the DACH region, the average basket size increased by about 9% year-on-year to EUR 1,412 when excluding our short-term trip business. The rest of Europe followed a similar positive trajectory with basket sizes climbing about 4% year-on-year to EUR 1,413. North America continues to represent our highest absolute value with an average basket size of about EUR 1,738 despite a year-on-year reduction in the basket size value. I would now like to provide more transparency and clarity on the more significant items below adjusted EBITDA in our statutory P&L. I'll start with share-based payments, which remained relatively stable year-over-year at about EUR 4.7 million. These are noncash expenses and they relate to our long-term incentive programs. One-off items below adjusted EBITDA totaled EUR 1.5 million for the first quarter. These were primarily driven by integration costs of about EUR 1.3 million as we continue to generate synergies from the Interhome acquisition. Now looking at amortization and depreciation, we saw amortization of fair value step-ups from M&A increased to EUR 5.4 million, which is up from EUR 2.6 million in the first quarter of 2025. This reflects the increase in noncash charges following the purchase price allocation for the Interhome acquisition. Regular amortization of intangible assets stood at about EUR 1.8 million. Now also a look at the net financial income. This net financial income decreased to EUR 8 million, primarily due to several specific effects. It includes the full amortization of remaining transaction costs related to our old bank loan, which accounts for about EUR 3.2 million and the unwinding of the discount on the deferred consideration for Interhome of about EUR 1.3 million. It is important to highlight that both of these are noncash effects. Actual interest on external debt during the first quarter of this year amounted to about EUR 1.8 million. In summary, while our net income is impacted by these noncash and integration-related items, the underlying operational progress is clearly visible in our significantly improved adjusted EBITDA and cash flow trajectory. Moving into 2 special topics I would like to spend time on as we continue to receive questions from our investors, starting with the development of depreciation and amortization. For Q1 of this year, total D&A charges amounted to about EUR 9 million, relatively unchanged compared to Q4 of last year. But it also represents a significant step-up compared to the EUR 4.4 million in the first quarter of 2025 and is driven by the acquisition of Interhome. The largest part of D&A, about EUR 5.4 million relates specifically to M&A-related intangibles such as brand, customer relationships and software. These were recognized as part of the purchase price allocation from past M&A transactions, of which Interhome was the largest. The Interhome acquisition is also the driver of the increase in M&A-related amortization from EUR 2.6 million per quarter in Q1 to Q3 of last year to the EUR 5.4 million seen in Q1 of this year. It is very crucial to remember that these M&A-related charges are entirely noncash and do not impact our operational liquidity. Other G&A components include depreciation of PP&E, which stood at about EUR 1.8 million. This reflects our current office and infrastructure footprint and the amortization of internally generated software stood at about EUR 1.7 million. We were asked for an outlook on these items for 2026 by a number of investors for your financial modeling. We expect overall expenses for depreciation and amortization for the full year 2026 to be approximately EUR 36 million. Moving to our second deep dive and overview of the P&L effects of share-based compensation. Total share-based compensation charges for the first quarter stood at EUR 4.7 million, remaining consistent with the Q1 2025 level. The main drivers continue to be our virtual stock options, VSOs of about EUR 3.0 million. Those are the dark blue buckets and restricted stock units or RSUs at EUR 1.7 million, those are the purple buckets. LTI expenditure was elevated in Q2 and Q3 of last year. This is a direct result of certain contractual commitments, specifically the 4-year contract extension for our CEO, Patrick, and a new 3-year contract for me as incoming and new CFO. Quick reminder on the accounting. These costs appear higher during renewal periods, which are usually in the first quarter every year because they are front-loaded in the P&L according to IFRS standards rather than being spread evenly over the vesting period. Again, we've asked -- been asked by investors for a full year outlook for share-based compensation. We currently expect the total P&L impact from share-based compensation for the full year of 2026 to remain stable or even slightly lower compared to 2025. It is also important to note that these are noncash charges and under current IFRS rules are not mark-to-market, meaning they don't fluctuate with the current share price once granted. There is also no catch-up or restatement of these costs if the share price changes. Let's now move to our liquidity development and cash generation profile. On the left-hand side, you can see the significant improvement of our operating cash flow. As highlighted earlier, we achieved a significant milestone with a positive operating cash flow of EUR 2.6 million in the third quarter of this year. This represents a big swing of plus EUR 13.4 million compared to the prior year quarter, where it stood at a negative EUR 10.8 million. It is a clear testament to our improved operational health and cash generative power early in the year. On the right-hand side, you can see a bridge from adjusted EBITDA to unlevered free cash flow. This is a metric which we have especially discussed during the Nordic bond roadshow and which we decided to include now because we know that we don't just have shareholders anymore, but also bondholders who are also very interested in this. So to provide full transparency, we walk through the bridge from our operational earnings to our unlevered free cash flow now. We start with our adjusted EBITDA, which improved by EUR 1.2 million year-on-year to negative EUR 26.8 million. From there, we deduct our CapEx, specifically EUR 2.7 million for capitalized software and about EUR 0.5 million for CapEx for PP&E. We then account for interest and principal payments for leasing of about EUR 1.4 million and income taxes, which we paid in the first quarter of about EUR 2.3 million. Finally, we factor in the most significant driver for this quarter, the change in net working capital. We generated a substantial cash inflow of EUR 33.2 million from net working capital in Q1. This is a significant EUR 11.6 million improvement over the previous year. Key contributors were the efficient management of trade receivables with an EUR 8.2 million higher inflow than in the first quarter of last year and an increase of other liabilities of about EUR 8.2 million, which were mainly driven by advanced payments from travelers. The result of this is a near breakeven unlevered free cash flow in the first quarter. Driven by this disciplined cash management, our unlevered free cash flow improved by EUR 12.1 million to reach negative EUR 0.5 million. Achieving this improvement in a seasonally low first quarter is a result we are particularly proud of. Let's move to the next chapter of our presentation, the progress on our strategic goals for this year. As you may recall, we introduced our 2026 strategic road map in March of this year to provide a clear and transparent framework. We are successfully executing our strategic road map. Let's look at our year-to-date progress across our 5 key pillars. First, we are looking at the finalization of the Interhome integration. We are moving at a high pace, successfully exiting 2 more transitional services agreements in Q1. And most importantly, we have now captured EUR 6 million of our EUR 10 million annualized cost saving target. Second, we look at the strategic M&A in the HomeToGo-PRO segment. We continue to pursue our buy-and-build rollout strategy for vacation rental property managers. Year-to-date, we have already closed 3 bolt-on acquisitions in the property management space in Switzerland, in Italy and in Spain. These were highly value-accretive deals, adding about 200 units under management at an exceptionally attractive multiple of less than 1x EBITDA. Third, we're looking at the harmonization of group-wide brands. Following the successful presentation of our HomeToGo Originals umbrella brand at the ITP in March, we are moving into the next phase. We are on track to launch our co-branding initiative for Interhome and Kraushaar properties in the second quarter of this year, significantly enhancing our global brand presence and trust. Fourth, we continue to drive operational excellence in the marketplace. This is our most significant operational proof point this quarter. As discussed previously, we achieved a new Q1 record in booking revenues backlog. We delivered this result while simultaneously reducing our advertising spend significantly by 20% year-on-year, demonstrating a massive leap in marketing efficiency and ROI. Finally, we are also working to maintain our leadership position in AI. We remain at the forefront of the AI revolution in travel. Our HomeToGo MCP is now launched, our HomeToGo ChatGPT app is live, allowing generative AI users and autonomous agents direct access to our vacation rental inventory. Looking ahead, we are already working on our next integration with Anthropic's Claude, ensuring HomeToGo remains the essential partner for the next generation of AI-driven commerce. This comprehensive road map directly fuels our financial ambitions for 2026. Based on our performance in the first quarter, we are confirming our previous guidance for the full year 2026. We reiterate our target for IFRS revenues of between EUR 400 million and EUR 410 million, and we are aiming for an adjusted EBITDA of between EUR 45 million and EUR 47 million. As we look towards the remainder of the year, we remain mindful of the 3 external key factors built into our guidance. First, the macroeconomic uncertainty. We continue to monitor global developments, particularly the ongoing conflict in the Middle East. Second, FX volatility, especially in relation to the Swiss franc-euro exchange rate, which remains our primary currency payer following the Interhome acquisition. Third, the strategic reallocation of capital. Our deliberate shift from B2C marketplace to B2B segment remains the core driver of our margin expansion, but this also leads to a negative revenue reset in the Marketplace segment. but it also significantly strengthens the group overall profitability. To wrap up our presentation, let's summarize the 4 key takeaways from our performance in the first quarter of this year. First, our strategic road map remains firmly on track. We achieved a significant EUR 7.2 million like-for-like improvement in group adjusted EBITDA, representing a 21% year-on-year increase. This progress was driven by our high marketing efficiency and the first tangible materialization of Interhome synergies. Secondly, HomeToGo Pro is our new center of gravity. The B2B segment is now clearly established as a key driver for profit and revenue growth and contributes 66% of total group IFRS revenues. Performance in the B2B segment was outstanding, delivering a strong 40% year-on-year like-for-like increase in adjusted EBITDA. Third, our strong operational cash flow trajectory. We successfully turned our operating cash flow positive in the first quarter. This represents a nearly EUR 13 million improvement compared to the prior year, underscores our enhanced cash generative power and confirms the successful optimization of our operational cash cycles. Fourth, we confirm our full year guidance for this year. Based on our successful start to the year, we are reconfirming our full year targets for IFRS revenues of EUR 400 million to EUR 410 million and adjusted EBITDA of EUR 45 million to EUR 47 million. Our confidence is supported by continued gains in marketplace marketing efficiency and the ongoing scaling of our HomeToGo-PRO segment. With that, I thank you very much for your attention today, and we will now open the floor for your questions.
Operator
OperatorYes. Thank you very much also from my side for your presentation. [Operator Instructions] We're going to start with Mr. Kruse today.
Tim Kruse
AnalystsJust 2 follow-up questions. Firstly, congrats on the working capital management. Can you give us a bit more insight in what actually the factors were? So were you able to change payment terms on supplier or the customer side? Is this a structural topic due to the Interhome acquisition? A bit more insight there would be very, very helpful. And then the second question would be on -- thanks for providing the guidance on the stock-based compensation. Could you maybe also give a rough outlook for the other expense if you adjust for the one-off costs, that would be very helpful.
Sebastian Bielski
ExecutivesYes. Thank you. So on the improvement of net working capital, there is 2 items to note. The first one is really a structural item. So that will also continue to drive an improvement in net working capital over the coming years. And that is the continued rollout and further use of our HomeToGo payment service. So more and more of our partners, especially on the Marketplace segment, use our HomeToGo payment infrastructure. And that means we receive the money actually a lot earlier. So before we had to wait up to half a year to receive our money, and we now receive this at the time of the booking. So this is a very structural driver of this. I think the second effect that we're seeing is in relation to Interhome. As you may remember, Interhome was part of Migros, so a cooperative. Strict working capital management was not a priority under Migros ownership. They always had enough cash in the group. So that wasn't a scarce resource. And we have implemented a lot more working capital discipline at Interhome. So yes, I think this is something that we will continue to see, especially this year when comparing to last year, and it will then remain at this level. Then your second question was some sort of background around the other adjustment costs, so the kind of like restructuring costs and so forth. It's a little bit hard to give an exact number, but I would assume something like a mid-single-digit euro million number for this year.
Tim Kruse
AnalystsOkay. So a slight decline due to the completion or progress of the Interhome acquisition, I would assume. Okay. Then just a quick follow-up on the payment topic. So that would mean that structurally, you would probably have sort of the shift from cash flow from the summer months more towards the beginning of the year as the booking pattern normally is if that -- if the payment -- yes, if you succeed to bring more customers onto your payment solution, correct?
Sebastian Bielski
ExecutivesWell, that is partially correct. So the working capital thing is an ongoing, right? So we don't just look at one period, but we're a growing concern business. So that will repeat over and over again. And it's not just something that happens in Q1 and in Q3, but it's actually an ongoing topic. So it's not a shift within the year. It is also a shift within the year, but not just a shift within the year, number one. And then the second thing is as long as we continue to grow in the B2B segment, we will also always see a positive cash effect from a change in net working capital, right? So in the B2B segment, especially at Interhome, we received the money from customers well in advance. And again, this is something where we have any given day of the year, we have a negative working capital situation at Interhome. And so as we continue to grow that business, that will also remain a positive cash contributor. So if you think about kind of like a DCF perspective, maybe, right, then what we do in our modeling, we -- for the -- like also the forecast period, we always have a positive contribution from the change in net working capital given that we are growing the business.
Tim Kruse
AnalystsOkay. Perfect. And then just final question on M&A activities. What are you seeing at the moment? What can we or could we expect maybe throughout the year? That would be very helpful.
Sebastian Bielski
ExecutivesYes. So there is kind of like 2 buckets of transactions that we're looking at. One, I like to call [indiscernible] deals. So we're trying to hoover up small targets. And this is the core driver of our buy-and-build rollout strategy. So these are all small, very hyperlocal agencies, having 50 units under management, 100 units under management, maybe 200 units under management. They're very small, very regional. And our -- what we're currently doing is building an internal infrastructure to do many, many, many of these deals because we really have a very good deal inflow because we have a network of 210 local service agencies at Interhome. So the people working in these local agencies, they know the other operators in their town, and they know who might look to retire and who is looking to sell their business. And so we're trying to use that as a funnel for the deal flow. And then we're trying to build the internal infrastructure to actually then onboard these always very quickly. Important to understand that we're not buying businesses. We're buying contract portfolios. So we're not buying -- we're basically buying revenue, right? We're not taking on further fixed costs, but we still need to build kind of like an engine to be able to execute these really at scale. But we will definitely do more of these small transactions throughout the year. In addition to that, we're also looking at larger M&A deals in the property management space. With these larger transactions, it's a little bit hard to say when exactly will they happen, will they happen, different scale. We're really talking like higher single-digit million euro amounts in purchase price. So we're hoping to close maybe 1 or 2 of these in the course of this year, but it's -- that is an M&A game, right? So you cannot really forecast when they will happen and if they will happen. But the smaller ones, the deals, we definitely will do a couple of more this year.
Operator
OperatorWe have another risen hand by Mr. [indiscernible].
Unknown Analyst
AnalystsFantastic. So I got 2 questions. So first one is you stuck to your outlook for the full year '26. But at the same time, you reported on some bolt-on acquisitions at obviously very favorable terms. So my question would be why don't they lift the outlook for the full year? That would be my first question. And the second question more on a detailed on what you just outlined that you're buying contract portfolios rather than companies. So my question would be, don't you need -- don't the seller need the consent of the homeowner before you can sell these contracts? How does it technically work if you just buy contracts instead of businesses? So that would be my 2 questions.
Sebastian Bielski
ExecutivesYes. So on the first question on the -- basically the impact of the bolt-on acquisitions on EBITDA, they're very small, right? So the purchase price was about EUR 0.5 million. So that means if we had a 1x EBITDA multiple, it's basically EUR 0.5 million of EBITDA. So in the overall context of EUR 45 million to EUR 47 million, it is more of a rounding error at the moment, and this was not something that we would use to adjust the guidance at this point in time. So it's just not big enough to really make an impact. If we do more of these throughout the year, it will become impactful, but the 3 ones that we had, they're just not big enough. The second one on the acquisition of the contract portfolios. So you can think about it the same way as, for example, in the insurance brokerage space, right? So if an insurance broker retires, they often sell their contract portfolio to aggregators or successors. No, you don't need the explicit consent, right? The customer relationship just moves over. Customers have the right to cancel the contract afterwards, but they have that in any way. So there is no change compared to that. So it's -- from a legal technical perspective, it's a very, very simple transaction.
Operator
OperatorWe do have another risen hand by Mr. [indiscernible].
Unknown Analyst
AnalystsI had a couple of questions. Regarding the revenue shift you referred to in your booking revenues from advertising driven to on-site, you said revenue shifts away from Q1 into later quarters. Can you quantify that effect?
Sebastian Bielski
ExecutivesSo help me understanding what your question exactly relates to, right? I think the point I would point you to is more the revenue backlog actually, right? So that increased so -- or slightly increased by 1%. So you can use that as a measure when you look at the last year to see how booking revenue then came in at Q2 and Q3. So this is, I think, a pretty good guideline to look at. I think that's for me the best way to try to answer your question there.
Unknown Analyst
AnalystsOkay. Yes, because you had a particular decline in the advertising-driven booking revenues. And you said more is on site now on your own site, but there, you can only realize the revenue later, so not in Q1, but -- so meaning whatever you transferred out of the advertising driven to the on-site booking bucket, that is revenue realization that will have moved to later quarters, that I was trying to understand.
Sebastian Bielski
ExecutivesExactly, right. And you can see that in the backlog. But there's 2 factors, right? So the first one is that we pulled down marketing spending by 20%. So that obviously had an overall impact on the revenue. The impact was weighted towards the advertising revenue business, which is the business that is strategically a lot less attractive for us because we don't own the customer, and there is no way for us to generate repeat business out of this. So we tried to weight it towards the part of the revenue, which is less valuable for us.
Unknown Analyst
AnalystsOkay. Makes sense. Then I saw your positive operating free cash flow, which is from the onetime net working capital effect that you explained. that would mean we will have this onetime net working capital effect probably only in '26 from '27 onwards, we should expect Q1 still to be a cash flow negative quarter, right?
Sebastian Bielski
ExecutivesNo. And this is very much not what I try to say because I just had that debate with Tim Kruse, right, and I try to explain the net working capital. So it's definitely not a onetime effect. There is structural forces at work here. And I expect the operating free cash flow of Q1 2027 to be much better, also driven by ongoing movements in the net working capital. Number one, we continue to expand the part of our business, which runs on our own payment infrastructure, which is structural. Secondly, we are growing our B2B business. And as long as we grow our B2B business, we will always have a positive effect from the change in net working capital. So no, both of these are structural. They are not repeat, not onetime in nature.
Unknown Analyst
AnalystsOkay. But the release of cash is particularly strong this year, right?
Sebastian Bielski
ExecutivesI would also not subscribe to that statement.
Unknown Analyst
AnalystsOkay. Cool. You said you have a slight sensitivity to the euro-Swiss franc FX rate. Could you give us a feel for the EBITDA sensitivity to the exchange rate for like, I don't know, 1% change a 5% or 10% change.
Sebastian Bielski
ExecutivesI would point you to a note in our annual report 2025, in which we actually have published such a sensitivity.
Unknown Analyst
AnalystsOkay. I will take a look there. You've given us a EUR 45 million to EUR adjusted EBITDA guidance. Could you also give us a rough free cash flow guidance?
Sebastian Bielski
ExecutivesNo, we don't obviously guide on the free cash flow.
Unknown Analyst
AnalystsOkay. But I seem to remember from the previous bond roadshow that there's roughly EUR 5 million of lease payments. Is that number?
Sebastian Bielski
ExecutivesYes. I mean, Mr. [indiscernible].
Operator
OperatorMr. [indiscernible], we actually have another -- a lot of other risen hands.
Unknown Analyst
AnalystsThat's my last one. That's the last question. Yes.
Sebastian Bielski
ExecutivesSo Mr. [indiscernible], I would invite you for a call because we've gone through a lot of your questions. The things that we debated during our bond roadshow, they still hold. There is no change. If you have further questions, please send an e-mail to Carsten Fricke, very happy to set up a call, but we have a couple of other investors also.
Operator
OperatorWe are going over to Bharath Nagaraj.
Bharath Nagaraj
AnalystsJust a couple of questions, please. Do you have any KPIs to share how the internalization of the distribution margins by using your own HomeToGo marketplace to fill your vacation rental inventory? How is that helping you to improve profitability?
Sebastian Bielski
ExecutivesYes. So at the moment, I mean, that was also something that we always said. At the moment, we are focused on generating the EUR 10 million in cost savings that we had promised, then the EUR 20 million in value creation upside. Our guidance was always that we would see this in the numbers from 2027 onwards. So that statement still holds.
Bharath Nagaraj
AnalystsOkay. Okay. With regards to the booking backlog, just wondering, despite the lower ad spend, how was it that this was so strong? And what -- in terms of your strategy to operational excellence in the marketplace, how do you plan to do that with the lower spend? Any further color on that will be helpful.
Sebastian Bielski
ExecutivesYes. I mean we're trying to do a couple of things, right? So number one, we're always looking at additional marketing channels, right? So we're trying to always reallocate marketing towards the channels where we see the best return on advertising spend, number one, this is an ongoing exercise. Number two, we had just a very deep and granular look into our marketing spending, and we try to disaggregate it by the marginal dollar return that we can generate and move much, much more aggressively towards the high ROAS and of our marketing efficiency. So it's an ongoing game. We are generally very good to steer in markets and in channels. So this worked out very, very well for us. I would leave it at that because it starts otherwise to inform our competitors, and we would like to keep that a little bit to ourselves what we're doing exactly. Yes. I mean we're trying to do a couple of things, right?
Bharath Nagaraj
AnalystsOkay. Sure. Just a very quick follow-up. That's the last one for me. North America, do we expect that to continue to decline? I know it only declined 1% year-on-year right now. But given that's not your focus anymore, do we -- should we expect that to continue to decline rest of the year and next year as well?
Sebastian Bielski
ExecutivesYes. I mean, generally speaking, we're opportunistically operating in America, right? So this is the part of the business where we're really only playing in the advertising revenue game. So we're steering this from Berlin. We don't have an operational footprint in the U.S.A. So it's very, very opportunistically for us. If we see good ways to make money there, we will absolutely do it because we should. If this is a market that we see where we cannot make good money, then we will pull back from it again. But again, it's very opportunistically the way that we look at it.
Operator
OperatorWe are moving on to Mr. Volker [indiscernible].
Unknown Analyst
AnalystsVolker speaking from Baader Bank. Congrats on the results. I would have 2 questions left. First one is on current trading. I mean obviously, market environment is challenging. Families have less disposable income. But on the other hand, you accommodation offer provides families the opportunity to keep costs under control. So question, how is booking behavior changing? Do you see any trends and an update how April and May worked out so far would be helpful. And the second, just a brief one on the take rate for on-site bookings. What was the take rate? And how does the take rate develop year-over-year?
Sebastian Bielski
ExecutivesYes. So the first one, maybe just a little bit of market backdrop what we're seeing. So we're really seeing 2 countervailing effects at the moment. So the first one is that we see a shift in travel behavior when it comes to destinations. So the package holiday, especially going to Turkey and to Egypt is definitely under a lot of pressure is what we can see and hear from the market. That is a trend which redirects people who want to travel more towards Continental Europe. And in many of those countries, like, for example, Spain and France, the vacation rental space would be the natural destinations. That is something that is positive for us. But we do also see, and you can see this in a lot of surveys that consumers are under stress. They're worried, especially customers in Germany are very worried. And we can see that they're looking overall at their household disposable income. I mean they start pulling back in other areas, especially ordering a [indiscernible] or going out to restaurants or buying expensive clothes. So the big family holiday, which is our core product, comes relatively late in the kind of like cutting back part of the household disposable income. But depending on how this whole second and third order impact from higher oil prices, higher kerosene prices, maybe flights being canceled, how that all plays out over the couple of months is just something that we need to watch, right, and need to see how this all plays out. At the moment, I would say it is neutral or slightly positive for us. So the -- what we can see in our own numbers is that travelers continue to behave how we expect them to behave. So there is no large shift in booking behavior. So this all kind of like is within expected parameters. But we really need to have a very watchful eye on how this develops over the first couple of -- next couple of months. So on the take rate, I think it's down slightly versus last year. So last year, it was, I think, 13.1%. It is down to 12.8%, so a touchdown. This is mainly driven by a change in partner mix.
Operator
OperatorWe are now moving on to our last question today, who is Mr. [indiscernible].
Unknown Analyst
AnalystsCongratulations to the strong figures. I just have one left. Was that like surprising for yourself that cutting the marketing so much that the sales ended up on the same level or you expected it?
Sebastian Bielski
ExecutivesTo be honest and without wanting to be arrogant, we expected it, right? So we did a lot of analysis work upfront. The good thing is that our team has gone through these exercises a number of times before because the first thing that you do in times of crisis and especially in times of external shocks, for example, during COVID, you cut down advertising spending. So we had a lot of experience from the past and our team had a lot of experience from the past. There is always execution risk involved when you make such drastic shifts in budgets, but it came out actually a little bit better than we expected it to be. So we're really thankful and proud of the job that our marketing team and especially the performance marketing team in the marketplace did. So well done, [indiscernible] in case you are listening.
Operator
OperatorWe have not received any more questions in our chat box or risen hands. So participants, if there are any further questions, please raise your hand or put your question in our chat box. We're happy to answer them. We still have some minutes time. But I guess everything has been answered. And I would say thank you very much for your participation. We will now come to the end of today's earnings call as we have not received any further questions. You will find the presentation on HomeToGo's website and also at the airtime platform by clicking into today's event. Dear participants, thank you for joining and your interest in HomeToGo. Should further questions arise at a later time, please feel free to contact Investor Relations. Thanks once again. Have a nice day, and goodbye.
For developers and AI pipelines
Programmatic access to HomeToGo SE earnings transcripts and 32,000+ others is available through the
EarningsCalls.dev REST API. Plans from $24.99/month — full transcripts, speaker segments,
full-text search, and the recently-added /api/v1/transcripts/recent polling endpoint for ETL pipelines.