HPL Electric & Power Limited (HPL) Earnings Call Transcript & Summary

July 13, 2020

National Stock Exchange of India IN Industrials Electrical Equipment earnings 62 min

Earnings Call Speaker Segments

Operator

operator
#1

Ladies and gentlemen, good day, and welcome to the conference call to discuss Q4 FY '20 results of HPL Electric & Power Limited hosted by Elara Securities. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Harshit Kapadia of Elara Securities. Thank you, and over to you, sir.

Harshit Kapadia

analyst
#2

Thanks, Ayesha. Good evening, everyone. On behalf of Elara Securities, we welcome you all for the Q4 FY '20 and FY '20 conference call of HPL Electric & Power Limited. I take this opportunity to welcome the management of HPL Electric & Power represented by Mr. Gautam Seth, Joint Managing Director. We will begin the call with a brief overview by the management, followed by a Q&A session. I will now hand over the call to Gautam sir for his opening remarks. Over to you, sir.

Gautam Seth

executive
#3

Thank you, Harshit. Good afternoon, everyone, and a very warm welcome to all of you present on the call to discuss our financial results for the fourth quarter and full year FY '20. At the outset, I hope all of you and your loved ones are healthy and safe. To give an update on our operations, in line with the government directive, we had closed all our factories, offices and marketing activities from 23rd March 2020 onwards as we did not fall under the essential services category. We restarted all our operations from mid-May onwards, following all safety measures directed by the government and are gradually ramping up. We have seen decent traction in our B2C business in June 2020 with Meter segment also witnessing some pickup in order execution and increased dispatches, although there was no activity from the utilities. While the nationwide lockdown was officially announced only from 23rd March, the disruption caused by COVID-19 at the ground level was felt effectively from the first week of March 2020 itself. On the meters side, the inspections came to a halt at the beginning of March. Furthermore, there was a shortage of few imported critical components in Feb and March due to the COVID disruption in China. Both these factors significantly impacted the dispatches and consequently, sales for the fourth quarter and the year as a whole. On the B2C side as well, the month of March 2020 was mostly a watch out as there was hardly any product sales in the last 15 days of March, which otherwise is a period where we see excellent traction. We lost around INR 120 crores of revenue. This is, of course, estimated in the fourth quarter due to the lockdown on account of COVID. Adjusted for the same, we would have reported revenues of approximately INR 330 crores in the fourth quarter and close to INR 1,100 crores for the full year FY '20. Ready inventory could not be built due to sudden lockdown. Similarly, the receivables were not realized at the year-end, resulting in higher borrowing and working capital cycle. However, even amidst all the gloom, there are some major positive takeaways. Firstly, during the lockdown, the importance of installing smart meters was reinforced as the discounts that had installed smart meters were able to build a higher proportion of their customers versus the discounts that had not. This is likely to drive faster adoption of smart meters among the discounts and SEBs going ahead. In fact, post the lockdown, in May 2020, HPL received smart meter orders worth INR 90 crores. We believe that this is just the tip of the iceberg as the replacement of 25 crore conventional meters by smart meters is likely to open up a cumulative opportunity size of INR 60,000 crores to INR 90,000 crores for prominent meter suppliers like HPL Electric. Secondly, the Lighting and Switchgears segments witnessed very good traction during the first 2 months of the fourth quarter. Had it been business as usual, in March 2020, we would have seen a revenue growth of minimum 15% to 20% in the Lighting and Switchgear segments. Moreover, despite COVID, both these segments reported robust sequential growth in the fourth quarter. Thirdly, our gross and EBITDA margins improved by 330 basis points and 120 basis points, respectively, in the fourth quarter on the back of efficient procurement of raw materials and rationalization of operating overheads. In Q2 FY '20, we took a strategic call to increase our product prices in Wire and Cable segments. Our recalibrated strategy is progressing well. Despite doing business for only 2 months in the fourth quarter, sales were more or less in line with the third quarter of FY '20. As the situation on the ground normalizes, we expect to see an improved performance in this segment as well. During the year, we launched and showcased many new and innovative products in sync with the latest technologies in meter, switchgears and lighting categories at major platforms like the Elecrama, which was held in Delhi in January and the MEE in Dubai, that was in March. So now to give you an outlook for the next year. HPL, like most other companies in India, have been adversely impacted by the lockdown and plant shutdown in the first quarter of FY '21 as well. However, we have taken many steps to readjust to this new reality. We have rationalized our operating expenses, including employee costs and other overheads. We have also bought down our marketing expenses significantly in Q1 FY '21. At present, we have a robust order book of INR 368 crores, which provides revenue visibility for the next 2 to 3 quarters. Smart meter orders of INR 90 crores will also help in improving our gross margin profile in the meter business. On the demand side, much will, of course, depend upon bringing the COVID-19 pandemic under control. But hopefully, this can be achieved in the next few months. Basis this assumption, we expect to see a demand recovery of our consumer products in the second half of the year driven by macroeconomic revival as the impact of lockdown recedes, further supported by the onset of the festive season and higher government spending. On the meter side, we will continue with the execution of our pending orders. Furthermore, we expect that the onetime liquidity injection of INR 90,000 crores into discounts announced by the government in May 2020 will help in supporting the demand for meters over the next 1 year and ensure timely payment of dues for equipment suppliers like HPL Electric. Looking beyond these near-term challenges, we expect to see robust demand for smart meters over the medium term and remaining fully geared up to capitalize on the enormous opportunity. On the B2C side as well, we expect to see healthy traction over the coming years, led by product development efforts, network expansion and effective branding initiatives. On that optimistic note, I would request the operator to open the floor for Q&A. Thank you.

Operator

operator
#4

[Operator Instructions] The first question is from the line of Viral Shah from Prabhudas Lilladher.

Viral Shah

analyst
#5

First of all, wishing all of -- all in the HPL Electric family, hope they are safe given the pandemic.

Gautam Seth

executive
#6

Yes.

Viral Shah

analyst
#7

To begin with, sir, the first question I would ask, what are the current utilization levels for our factory and in terms of issues which you had mentioned that there were some supply-side issues and labor issues and has that been resolved? And if so, and what is the percentage, sir, of the issues getting resolved from supply side and labor side? And what will be the current utilization level be?

Gautam Seth

executive
#8

Yes. Yes, thank you. So yes, in terms of our opening up after the lockdown, we, in fact, got our permissions to open up with almost a 30% capacity around the mid of May because most of our plants are in Haryana or in Himachal. So there are specific permissions required. So we got them. But by the time the actual operation started, by the time we got the sanitizations done and everything, it was almost by end of May. But nevertheless, if you see in June, our capacity utilizations are anywhere between 30% to 45% or 50%. But because it depends on the unit. In lighting, in wires and in switchgears, I would say it is on the upper side, around 45% or 50%. In -- when you look at the meters because meter plant happens to be in Gurgaon. And that is an area where there is also much more labor shortage because being more in the semi-urban area, the labor shortage was much more over there. Right now, if you see almost on a week-to-week, there is an improvement in terms of our capacity utilizations although overall, because even the markets were mainly closed in -- during the month of May and then as the opening up started, roughly, I would say, about 40% to 45% to 50% is what even the markets opened up. So our utilizations were like that. In terms of the supply chain, more or less, I would say, they were almost in line with our kind of opening up because most of our suppliers are either in the -- mostly are in the North. Some, of course, are in international territories and certain part in the West, more and more towards Pune and other sides. So since we have -- most of our supplies are also from multiple vendors, so we were able to get started in most of our products within June itself. In terms of shortages, because it happened that when the -- when China was under the lockdown, we were open and by the time as we got into a lockdown, they opened up. So there were certain extra or I would say, mismatch between for the components to arrive. So although these are -- most of the components are also from international companies, but they also have their factories and the manufacturing operations in China, and that's where they ship it from. So there have been certain shortages, which we have experienced right from Feb and March onwards due to certain critical components in the meters, although the bulk of inventories have been there. But yes, nevertheless, we did see certain shortages coming over there. But in other part of the business, when you look at the consumer business, whether it's switchgear, lighting and other things, more or less, since most of the vendors are in India, we have been able to align up the supply chain accordingly.

Viral Shah

analyst
#9

Fair enough, sir. That was very helpful. And secondly, when you look back, there was a recent announcement made by government and there was a ban on Chinese equipment and imports from China. What kind of opportunity do we see could arise for Indian manufacturers, one? And secondly, what is the percentage of our exposure to Chinese imports directly and indirectly?

Gautam Seth

executive
#10

Yes. In terms of our -- I'll answer the second one first and then come back to the other one. In case -- in terms of our exposure to the finished goods coming from China, that is very less. It's practically nil. So since we have our own manufacturing units and we have a very well backward integration, so all the finished products, almost -- I would say, almost 95% of the products are all manufactured in-house by us. Still, in terms of certain components, so when you look at the electronics, which go into metering and into LED lighting, most of the electronics are being imported. So whether it is from China, Taiwan or Vietnam or wherever. So India as a country is dependent upon electronics, on plastics, whether they are any kind of plastics, industrial plastics which are used. So for these products, we are dependent upon imports and also from China -- mainly from China. So in terms of -- but in terms of finished goods, we are not dependent at all on China. When we look at the kind of -- what opportunity this brings to, I would say, it brings to a very large opportunity. And that is one reason where a company like us has been heavily invested into manufacturing, in fact, very well backward integrated. And going forward, we will see a lot of benefit coming to companies like us who are totally making it in India. And specifically, like in switchgears, our dependence on China is very less similar for lighting other than certain components. But going forward, I see a lot of inquiries coming from lot of global sourcing people, lot of countries who will be looking at Make in India products or looking at alternative destinations other than China. So looking at second source. And I would say, India can play a very important role in that. Even in wires or cables, our dependence on China is nil. In meters, a lot of components, as I said earlier, are coming in from there. Mainly it's all types of electronics components or plastics. But over a period of time, I think just shutting down anything like this would -- of course, may harm the supply chain in the short term. But over the period, it is easily possible for a country like India to cope up with that and become truly self-sufficient in terms of this. So I think the government is already taking a lot of action on this because there are active discussions going on in lighting industry as well as metering and especially on the electronics side. So I think over the -- going forward, definitely, I see India to be much more self-sufficient, but also more than that, because that is just to cover up the supply chain from a back end, the bigger opportunity will come in when companies like us can supply our internationally approved or marked products to global countries. So right now, although our exports are less, but we have seen a positive traction in the last couple of months and we are already exporting to 42 countries. But over the -- during this lockdown also and even after, a lot of inquiries are coming today from countries where we assume or we feel that people are today looking at alternate source. And definitely, HPL Electric will see a big opportunity going forward in this.

Viral Shah

analyst
#11

Okay. Sir, last question, if I may. In terms of order book and visibility going forward, which are the sectors where you feel the orders then can come in, in terms of awarding pipeline is very strong, our tenders are getting converted? And both domestically and geographically, if you could segment-wise give the opportunity, that would be great?

Gautam Seth

executive
#12

Yes. We are sitting on an order book of INR 368 crores with INR 300 crores being from meters. So you must understand that all the meters have a longer lead time. So normally, you would have a bigger pendency there. But nevertheless, on the trade side, having a penalty of even INR 40 crores, INR 50 crores is good because normally we would have the order input -- order flow will be coming on a daily basis. So that truly does not reflect the future revenues. In terms of the inquiries what are there and meters are very healthy, almost more than 10 million meters are currently being evaluated into various -- by various tenders. And having an order book of almost INR 368 crores under the present circumstances seems to be fairly good, I would say. But you must realize that since the last 2, 3 months, we have seen a very low activity from meters -- from the utilities with respect to metering or from a general activity based on very low inspections happening, the tenders getting postponed just because every state is having a different rule for COVID, each one is in a different situation. So the progress on the tenders which was there just pre-COVID level, currently they -- I don't see them being decided at least in the next 1 to 2 months. There is also certain challenges, which a lot of companies are facing in submitting tenders, submitting the samples because physically one is not able to travel to many of the states. So there may be -- although our pending orders are good and the inquiry levels are high in meters, but for a period of 2, 3 months, we may see a low activity. But thereafter, let's say, as we are nearing September and then going beyond, we would see the situation reviving to a very good extent because the fundamentals are right. Also, when one looks at the meters, the -- whatever loss of revenue is there, the eventual loss of orders of that demand is not there. So it gets pushed back. Our order input remains. The inquiry still remain. Only thing, the demand will get pushed back. So net-net, we don't lose any business on the meters. On the other front, in lighting, because of the COVID situation, what we have seen in China and thereafter, in India, we see a big opportunity coming in for all of the branded players. One must realize that in terms of the breakup of organized and unorganized market, over 50% of the lighting industry was dominated by the unorganized players although the organized players are themselves very big. But still, even after so many years, the unorganized players were over 50%. And this is -- these are figures given by ELCOMA, which is the lighting association and body of the manufacturers in India. So after -- when we look at the way the market has gone, the -- right from January onwards, the imports of lighting coming in by casual traders who will get it from mainly China and who are selling it in the market very cheap, sometimes even these are substandard quality, LED products. So that has really gone down. And after the COVID, when we have seen a large gap and with smaller companies probably having little financial challenges and other things. So we believe that as we go -- as we are in the current situation and even as we go ahead, we will see a lot of market shift to the organized players. And that is where we hope to see a good demand coming up, although the overall demand because of the COVID may come down. But because of the internal shift from the unorganized to the organized, it would definitely give us a good way to grow. And you can see it even -- during our Q3 results, we did -- we have indicated that we expected very good sales in the Q4. And only in the 2 months, we were able to surpass our Q3 sales in a good way. So it would have been a very good quarter for us looking at year-on-year or even sequential basis. But overall, even when we get started, of course, the Q1 was a very limited period almost -- practically, we did almost a months sale in the 3 months. But going forward, even on the Q2 and other things, LED lighting is one segment where -- and which is mainly trade base, we see ourselves really growing pretty well. And the factor of the unorganized shifting to the organized will also partly contribute to the growth. So that is one thing where we see orders coming. Switchgear, the building segment has been slow. There's no secret about it. But when one looks at post-COVID, I see that segment, the project segment will take time to grow. But internally, the way we are pushing and since our market share is low, so we -- I think with our efforts, I'm sure I would be still more optimistic that we should be able to try and reach last year figures or try to maintain them. So overall, the first quarter, due to the lockdown, was not really great. But looking at the second quarter and then going beyond, from at least the second half, we see the orders coming up in a bigger way.

Operator

operator
#13

The next question is from the line of Praveen Sahay from Edelweiss.

Praveen Sahay

analyst
#14

Sir, one query related to your -- the figure you had quoted for revenue loss of INR 120-odd crore for the last quarter. So sir, how to assume these numbers? Like the way forward, is that some non-execution of some order you had not able to generate revenue or that expected to execute in this quarter or a coming quarter? Is that fair to assume some part of that?

Gautam Seth

executive
#15

Yes. If you'll see the -- even if you go back last 5, 10 years, March is normally the highest sales for any trade company. And typically, like the way most of the companies operate, which are trade-based or dealer-based, a lot of sale happens in the last 10, 15 days of March. The reason being that we have a lot of annual incentives of our trade and dealers, which are target-based, which expire on the 31st of March. So although March, the first 15 days was a little slow, which normally is like that, but towards the end, it really picks up. So whether we look at switchgears, lighting, wires, any trade products would have really picked up towards the end of the year or end of the month. And unfortunately, that didn't happen. Although the lockdown happened from 23rd, so right from almost 15th, 18th onwards when we saw even our office got down -- got locked down much before the national lockdown happened, we are situated in Noida. So the market started slowing down, there was any way the things happening. But this is pure estimation. It is our estimate based on what is the sales we could have done. When you look at our estimate also, we would have been slightly lower than our last year sales of INR 352 crores. We would have probably ended up somewhere around INR 330 crores. But still, this is our estimation based on the business we could have done from trade and then also had the inspections happened in March, this is normally something which -- because these were scheduled orders, they could have gone on had the inspections happened on time. So this is purely our estimate and this is what we believe is the revenue loss for the last quarter.

Praveen Sahay

analyst
#16

No. So the question, sir, is, is that INR 120 crore? And majorly, I can see that's in meter -- metering and wire and cable has given a larger degrowth. So is there some order which you had not able to book due to logistical challenge or some execution challenge due to lockdown? Is that any sort of a revenue? Is that -- first, because I can also see your B2B has shrink quite significantly in the fourth quarter as compared of the entire year. So that 50-50 almost and B2C, B2B is another 30%. So is that some order you had not booked or generated revenue because of some challenges, but it's -- you were able to do so in the first quarter or the coming quarters?

Gautam Seth

executive
#17

No. When we look at the -- if you see, we will talk on B2B and B2C separately. If you look at the B2C, the orders lost. Of course, the March is a time when the dealers stock up. So unfortunately, that didn't happen. So again, when the business revived towards the end of May, then June, the dealers are back and they're ordering, but maybe not with that trust what they would have done in the March end. So we can't say that we've lost the business or that orders are coming. But yes, because generally, even the dealers will be seeing, they'll be more cautious and they will see the demand coming back. As it comes back, that will happen. So that business, we would believe, is lost forever because -- but generally, as the market is opening, the dealers are back. We have already seen the traction happening from almost every state. When you look at the meters, those are specific orders, they could not go. So obviously, some part has gone on in the first quarter, but there are many states still where we are having our orders, where -- which have not even done inspections even until now. So of course, now there are talks on getting the inspection waivers so that we will -- so that we can supply them. So there has been generally a very low activity from the utility right from starting in March and then also extending almost to the end of the first quarter. The good thing is that I believe that the government has also given an exemption that there will be, I think, covering the lockdown period and a little beyond, that any delay happening on -- to supplies of any electrical or for that matter, any products to the government against tenders, no -- the LED charges for the net delivery charges will not be charged and that will be waived off. So although there is a delay in booking the revenue, the revenue is bound to happen because it's just something getting delayed and at no cost from us other than the holding cost of the inventories. So that is what it is.

Praveen Sahay

analyst
#18

Okay. Second question is, sir, as you had highlighted the meter and the light have a higher dependence on the import. With this China thing, is there any expectation for increase in the costing in these 2 components, these 2 segments?

Gautam Seth

executive
#19

Yes, on a short-term basis, there could be some increase because already in the LEDs there has been certain increase even that increase is getting passed on to the market also. So we have also increased most of them. But this is on two reasons, not specifically because of this anti-China type of a thing. Generally, the supply chain was disrupted. So has this -- so it is not because of the negative sentiment. It is more because of the months lost because 2 months China was closed and then almost 2 months we were closed. So due to the supply disruption, there has been certain mismatch of, let's say, components or certain gaps coming in the supply chain. So because of that, there has been some increase in cost and also with the dollar also increasing over that time. So that cost had been passed on to the market in the LED part. So that same applies because the electronics are all like that, that same applies on the metering side as well. So this is where we see the cost going up on a short-term basis. But then again, let's say, the question is again of a demand and supply as I think the supply side also picks up and everything starts moving back to the pre-COVID levels, again we will see the costs coming down until they specifically have some issue on the long term.

Praveen Sahay

analyst
#20

All right, sir. Sir, lastly, last question on the numbers that your other expenses have been down more than your sales. So what exactly in that component has been down for Q4 largely?

Gautam Seth

executive
#21

No. If you see throughout the -- this is the annual figure.

Praveen Sahay

analyst
#22

So that's for a quarter, I'm asking that the other expenses have been down by 57%. So what exactly down in that largely?

Gautam Seth

executive
#23

No, from the last -- if you see from the sequential quarter, they are down by about INR 5 crores because they were INR 26 crores in the earlier quarter and that has now come down to INR 21 crores. So if you see one thing, throughout the year we have been maintaining that. We have been reviewing our employee cost. We have been reviewing a lot of our fixed expenses. So there has been -- that's been a continuous thing. And overall, if you see on the year-end as well, of course, the sales drop came more on the last part, that is one thing. The other thing is, if you'll see, there is an impact of the Ind AS 116, which is on the lease where we find that certain expenses, almost INR 3.5 crores of expenses from other expenses, they get reduced there. And that goes on to the depreciation. So that's why you find certain increase in depreciation happening like that. So that is the first year when the Ind AS gets implemented. So there has been couple of things, which -- it's a combination of lot of things where we can, in case you are looking at details, I can ask the IR to have it shared with you.

Praveen Sahay

analyst
#24

Okay. All the best.

Operator

operator
#25

The next question is from the line of Rishith Shah from Dhanki Securities.

Rishith Shah;Dhanki Securities;Analyst

analyst
#26

So basically, first thing is regarding, again, related to China. So basically, in the terms of smart meters, so what is the total -- I mean, bids that coming from China as a ballpark figure right now? And how much could it benefit us going forward?

Gautam Seth

executive
#27

No. You mean bid coming in various utilities or?

Rishith Shah;Dhanki Securities;Analyst

analyst
#28

From Chinese players. Yes, from Chinese players regarding the smart meters?

Gautam Seth

executive
#29

Look, I don't think anyone has probably evaluated it, sir, I'm not the right person to have the figure. But what I can say is that at least from the -- when you see ESL or certain central utilities, there have been certain participation in the past. But even like if you go by the newspaper reports, there has been government reports specifically for smart meters also where they have said that anybody or at least any Chinese company which are not having manufacturing in India and -- so they will not be looking at that. So I'm aware that many utilities are today looking at having a make in India as their priority to have it for the smart meters and also even going specifically that if anything is coming from China, that needs to be avoided. So I'm not -- I think these are things what we are reading in paper, what we are just generally aware. But I've not -- so if anything more like this were to happen, definitely, it's a big opportunity for companies like us. If you see in the meter industry, there are a few players who are pretty strong in the technology. We have all the certifications and we are all set to go. In fact, as I mentioned earlier, after the lockdown, we had a good break of almost INR 90 crores orders coming in for smart meters. So that opportunity is really big. The government is -- they have in the budget also allocated funds for the smart meters. And now I find that, that will happen in a big way. If China is not to be considered, then definitely or the entire -- in the end, the good thing is in terms of technology, in terms of every kind of capability, the Indian industry is very well capable of meeting the entire requirements of India and even beyond, looking at even the global markets. So I think that can be a very big opportunity for the industry and especially the Indian manufacturers.

Rishith Shah;Dhanki Securities;Analyst

analyst
#30

Right, sir. Understood. And sir, one another question would be regarding the B2B and B2C segment. So what is generally the differential between the working capital cycle between these 2 segments? And also if you can give some idea on the margin trends?

Gautam Seth

executive
#31

Yes. In terms of working capital, definitely, the working capital requirements of meters, which is generally a B2B is much more higher. So almost if you see our total -- the capital employed, almost 50% of our total capital employed as a company is to the meters and the balance gets divided into switchgears, lighting and wire, of course, being the least on the capital employed. In terms of the working capital, the better days are -- from the utility is pretty high. And that is how the business has always been structured like that. So in terms of the number of days when you look at the utility debtors. So they almost come up to almost 180 days whereas the nonutility is just a little above 100 days. Of course, the last 10 days, no business -- the recoveries didn't happen. Otherwise, generally, we have been able to bring down our nonutility debtors even up to 84, 85 days. And so that's somewhere -- so there is definitely a certain difference between the working capital requirements of both these businesses. In terms of the margins, the switchgear, of course, has the best of margin what we have seen in our 4 segments. But meter also steadily has been able to have a good margin over the years. The last quarter, of course, went down drastically, but still as -- overall, at the full year, we've been almost having about 15% margin. But as the smart meters come in, we will definitely see a much more better improvement in the margins for meters. And the reason being that smart meters are -- they combine the product as well as the solutions. So the technology is high. The unit values are much better. So as we progress on the smart metering front, we will see the improvement of margins to come from the current levels.

Operator

operator
#32

The next question is from the line of [indiscernible].

Unknown Analyst

analyst
#33

And congratulations on handling the situation pretty efficiently. Sir, my question is on our strategy in Wires and Cables segment. So what kind of demand are we seeing in this segment right now? And what kind of revenue or the average monthly run rate we'll expect once the situation normalizes in this segment?

Gautam Seth

executive
#34

Yes. Yes, this is -- Wire and Cables segments, I think we spoke about 2 quarters back when we said that this is one segment which really needs a relook and where we need to grow ourselves. So there have been certain improvements in the -- in our pricing strategy to the market where we have been able to, in a way, reposition ourselves on the price point as far as the Wire and Cables are concerned. So on a very short-term basis, this resulted in certain revenue getting lost. But now if you see very steadily from the third quarter and even in the fourth quarter, we were very much optimistic and we were picking up the volumes. Unfortunately, the lockdown happened. But otherwise, in the fourth quarter -- in the 2 months we had almost equaled our third quarter volumes. So even now we have seen the traction happening. But definitely, I will not give a specific guidance right now, but I'm sure by the end of the next quarter, we will definitely see that the Wire and Cables segment will have a good double-digit growth and a higher growth, I would say, because this is one segment where we can pitch in because -- where we need to do much more volumes. And in terms of quality, in terms of our manufacturing, we are very strong over there. So this is somewhere -- this is a segment we are focusing. And this is -- also that as HPL, we are now looking to push in the consumer products in a -- as a basket to all our dealers and retailers. In fact, there is a program what we have started. In fact, we were to start it from April, but then again, it got pushed back due to the lockdown. But we are now continuously looking to expand our retail network from the current 27,000 to almost 1 lakh in the next 2 years. So that has started now. Our big plans with all our retailers and our manpower going. So there is a lot of -- we have mixed in the technology where we can monitor each of a person visiting the number of counters in the retail, also the secondary and tertiary orders getting booked. So there is a lot of work which we have done that -- it's a very transparent way of getting to know how the secondary market is moving. And Wires and Cables, as more and more efforts are happening in that, whether it's a network expansion forwarded into the branding, we expect the wires to pick up. So currently, the focus is going to be mainly on the trade market where we have the 90 meters and the other range going in because projects is anyway going to be slow. Maybe the next 6 months, again, we don't find too many projects is coming out. Maybe whatever projects are on the shelf will probably get completed. So there -- that may have a limited traction although our efforts by our team will be there. This is one segment definitely we -- I feel one needs to really watch out and we will see that towards the second half, we really need to grow in this thing. And I think the efforts are there. Unfortunately, the 3-month break has again put us back, but I'm sure we will come back in a bigger way.

Unknown Analyst

analyst
#35

And sir, my second question is on the average realization in this segment. So have you witnessed any decline in the average realization for Wires and Cables segment in Q4? And what could be the trend in the realizations going forward into short and medium terms?

Gautam Seth

executive
#36

So I don't think we have seen any -- because we've not changed any of our selling policies. And so I'm not specifically seeing any realization going down. Only thing in the last -- if you'll see almost in the 3 weeks, the price of -- the cost of copper, the LME copper has really gone up. So already, we have, just in the past 15 days, we have increased our pricing to the market by 7%. That is already passed on to the market. And again, with the surge in copper prices what is happening, we are already cautioned on that and we are looking at probably increasing the pricing as and when it's happening. So any increase in the cost is eventually with a lag of maybe 15 days is getting passed on to the market. The way we are seeing copper going because as most of the countries are now reopening after the lockdowns, the demand is set to go up and that is where we are seeing the copper prices really surge. And if you'll see in the last 3 weeks, they have gone up well over double digits. So luckily for us, because our main focus is on the trade market, so it becomes easy to pass on any increase in cost to the market.

Unknown Analyst

analyst
#37

Sure, sir, sure. And I will get back in the queue if I have any further questions.

Operator

operator
#38

The next question is from the line of Akshay Jain from [indiscernible] Investments.

Unknown Analyst

analyst
#39

A couple of questions. What sort of traction or revenue run rate you are looking in the Lighting and Switchgear segment in the month of June and July currently? And how can we say when will we reach pre-COVID sales or somewhere near to that?

Gautam Seth

executive
#40

Yes. In terms of -- of course, June was -- you can say on a monthly basis, we must be almost -- in Switchgear and Lighting almost coming up to maybe a 70% level. But the initial part is also -- can be attributed to certain pent-up demand which was there in the pipeline, which could not get completed. Of course, July, we are much more hopeful. The only factor now coming in is that we are seeing certain re-lockdowns happening. So if you see in the last -- since last week, Patna is closed, we have Guwahati again coming under a lockdown almost in -- then again, Tamilnadu, Bangalore is happening from today. So what -- the issue with the markets is that at any time -- right now, we have almost 6 to 7 states, which are currently getting re-lockdown. So that is where we find that it sometimes becomes difficult to say at what time we will reach our pre-COVID level. But normally, if you look at the way it is going, we would see that happening within the second quarter itself. I'm talking about pure trade and concerning Switchgear and Lighting. So definitely, our June has been better than May. July is expected to be even better. So by the time we are in August, September, we see ourselves coming back to a much more better level. The metering, as I said, that -- the pickup even in June was much more slower because the inspections started resuming in June. But there also, at least the older orders and other things, maybe from August, September, things will be better. But more specifically for meters, I would say, the second half would be much better with more tenders getting decided and more orders coming in. Because right now, when I look at it, there have been certain issues with the utility in operating or taking decisions right now.

Unknown Analyst

analyst
#41

Okay. Next question is which are the new products that have launched in this particular segment? And how are the sales and the growth you have looked during Q4 followed by Q1?

Gautam Seth

executive
#42

Yes. If you -- if one were to visit Elecrama, which is the biggest electrical fair that happened in end of January, we have probably released almost 30 new products. So they were all in different segments. So what one could witness, if you look at the lighting, there were almost 15 to 20 new products which were released. Again, we had new type of certain specialty cables, which were there and lot of solar switchgears, lot of DC products were there. Lot of higher rating wherever the gaps were there that was released. And also a lot of accessories on LCDs were given out. Similarly, a lot of new meters were there. But what happened was -- and this was end of January. And somewhere by mid of March, we were into lockdown. So most of these products hit the market. Some hit the market maybe in February, some hit probably in March. Right now, to get a specific data on what the performance was, probably it's not the right time because we are exactly not sure, but most of these products are into the market. And -- but again, with the disruption happening, probably we will see all these new products perform better during -- from July to September and that is where we will see traction. There have been certain lighting products, single products, which have -- because I'm aware even during those 1.5 months of limited data what we had, they performed exceptionally well. So among others also, which probably we could not -- or probably the products didn't get enough time to get the primary placement done, but I am sure because those are all very good products. We see on the long term a much more better margin coming from those products because we are over and above the base products. And with our trade focus what is happening, I would see a lot of new products should come in. So we are again looking at, of course, consolidating the new products into the market, but also launching some more new varieties by -- especially in lighting by 15th August, so that by the time the Diwali demand comes, we are able to cater again with the entire range. Also, like we discussed in the earlier questions, since we have a very strong manufacturing, but certain components have always been coming from China. So we are also putting in a couple of products, which till now were, let's say, more dependent on China, but we feel that in the long term, India will have to do that. So there are couple of products, which we are also putting in, into our manufacturing which by Diwali we should be out with proper Indian-made products so that even a small dependence on China does not remain as we go forward.

Unknown Analyst

analyst
#43

Sure. That's helpful. That's all from me.

Operator

operator
#44

[Operator Instructions] The next question is from the line of Harshit Kapadia from Elara Securities.

Harshit Kapadia

analyst
#45

I also have couple of questions. So you had mentioned that there will be some time before which will lead to pre-COVID levels. But within the 4 segments that we have, which of the segments do you expect a faster recovery? And which segment you will expect a very slow recovery? That's the first question.

Gautam Seth

executive
#46

Yes. In terms of faster recovery, we would see -- I would say, Lighting would be much more faster. The very reason is that, that is purely a trade product for us. And so that is not dependent upon either the -- let's say, any project decisions to happen or project funding or anything related to that. So that is something which can easily be pushed into the segments. And we have seen the fastest recovery from there. But you must also realize that any -- because that depends a lot on the retail sale, so by having closures of one week, 10 days, so those -- that will definitely hit the impact of at least the Lighting and the Switchgear products in the market. But yes, from our point of view, I would say that would be the fastest to reach our pre-COVID level. Metering, in a way, would probably be the slowest because this depends upon a lot of decision-making or inspections and all happening from the government and other things. But on the longer run, once we are through with this, maybe it can be a 1 or 2 months extra disruption, but by the time we, let's say, come to August, September, and when we pick up then, of course, meters, we see a very good demand because we are already having good orders and a lot of inquiry bank is there. So as we move ahead -- so these are, of course, what we are discussing is a more very near-term challenges what are there. So each product segment, because of each one being a little unique, may have certain challenges. But as we go ahead, we will find probably meters coming up in a bigger way and once the smart meter tenders come in, then, of course, the game is very different going forward.

Harshit Kapadia

analyst
#47

Right. And sir, second question is related to the sourcing of materials. Now we understand that major part of inputs happen for the lighting products. And what we have heard from other companies that during this lockdown or this -- currently because of this China issue, a lot of shipment has been stuck at the port level. And so what is your reading into these things?

Gautam Seth

executive
#48

No. I'd just like to correct you. A lot of import component mainly comes in the meter and then lighting because meter volumes are larger and electronics and industrial plastics are all from imported. Nevertheless, the challenges are the same. So like everyone had, we also had a lot of our shipments which were stuck up at the customs level, customs or even in the transit levels. But post the lockdown, once things opened up in the mid of May, because a lot of our factories were still in the red zone, so there were certain challenges of even the last mile connectivity and getting our products. But broadly, whatever was in the pipeline has now reached our factory. So it was a challenging time at that time because people were -- even our own staff are working from home, trying to get things organized. And this was also very much -- we were active during the lockdown also, trying to trace the containers and getting the products. But more or less, that has been sorted out right now. But what has happened is that sometimes when you have each product having multiple components. So even if sometimes 1 or 2 critical components are not able to make it, the entire line can stop. So I think the challenge is more of synchronization also of getting all the products and at the same time, that is also important. But I think the bigger challenge what was there during the lockdown period, that has been sorted out. There are still -- it will take maybe 1 or 2 more months until -- because anything required from China, again, it is taking time, then there was again blocked by the customs, which again has been -- I believe that has now been again opened up or there are -- they're doing it. But nevertheless, any -- there are the whole process is currently having an inbuilt inefficiency of maybe 10, 15 days extra. But I think the bigger challenge we have sorted out. The balance also, whatever is there, we are picking up and our teams are doing it.

Harshit Kapadia

analyst
#49

Okay. And my final question is on the cost side. At the start of the call, you had mentioned that you will be reducing some of the other operating costs and some fix overhead. Could you quantify in terms of percentage or in terms of amount, whichever way is comfortable with you, how much decline can we anticipate in FY '21? What are the overhead expenses that you think will decline? One you mentioned was marketing. Any other primary overheads that you think? And on the employee, do you look to reduce any employee count or salary cuts by the senior management or something which can help at least to move our margins a bit better?

Gautam Seth

executive
#50

Yes. If you see -- because this consciousness, we have been taking up a whole of last year also. So thereafter that as we had the full sales even at the March end, our employee cost was almost stagnant because we have been looking at that in a very minute way. And also, we have reworked on certain of our overhead costs. But during the lockdown also, anticipating that there will be, of course, a direct loss of sale due to the -- during the lockdown period. And this we did it in a very early part. In the beginning of April itself, we did anticipate that the lockdown will continue looking at the nature of the pandemic. And even subsequently, it will take some time for things to get back. So we have taken multiple actions during that time. It did involve cutting down on the -- certain -- on the salary adjustment downward, although there were for certain on a contrary basis. But involving right from senior people going downwards, of course, the lower people were spared of that. But I think that was taken very -- quite well collectively by the senior staff also. So that will result in certain drop into the cost of -- the employee costs. We have also reviewed -- like up to September, we will find the advertising, lot of marketing costs coming down; our travel costs, which at some time was -- we were anyway relooking at it and reducing it on a quarter-on-quarter basis, now almost has come to very low. So we have very high use of video conferencing. Luckily, all our, let's say, the 25 offices what we have are all connected through video conferencing. So now I think the use of that technology is happening in a better manner. So each and every cost, whether it is rent, we have got a lot of our landlords to reduce us the cost to either get a waiver or get the reduction in terms of rental. So every expense in the P&L has been reviewed during the lockdown period and thereafter with some reductions happening. So anything which has been fixed in nature is being reviewed. Even the manpower, the actual requirements, what are there more on the back end side have been reviewed. And in case wherever we find that the organization, looking at the current circumstances and looking at even the next 6 months, 12 months, what are the actual requirements, we are readjusting it. So definitely, as we go forward, of course, the Q1, the drop in sales is much higher, of course. But even when we come back to the pre-COVID levels, I would see on the long term that the expenses will not go up. And I think there are some good realizations during the lockdown period, which sitting at home, one can contemplate. So I think there are some good learnings which we have, which, I guess, will help us in the business in the long term.

Operator

operator
#51

As there are no further questions, I would now like to hand the conference over to Mr. Harshit Kapadia for closing comments.

Harshit Kapadia

analyst
#52

Thank you, Aisha. Once again, we would like to thank the management of HPL Electric & Power by Mr. Gautam Seth for giving us this opportunity for hosting this call. We would also like to thank all the investors and the analysts for participating in the call. Any closing remarks, sir, that you want to give?

Gautam Seth

executive
#53

Yes. I'd just like to thank everyone for joining us on this call. And as this is quite an unprecedented situation, the next few months are going to be challenging. But however, we are confident that as HPL Electric, we will emerge much more stronger from this challenging phase and to create much more sustainable value for everyone, including our shareholders. So as for any queries, I think one can reach out to Dickenson World or directly to us. So we shall be available. So I wish all of you a great evening and stay safe here. Thank you.

Operator

operator
#54

Thank you. On behalf of Elara Securities, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.

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