IDP Education Limited (IEL) Earnings Call Transcript & Summary

February 24, 2021

Australian Securities Exchange AU Consumer Discretionary earnings 63 min

Earnings Call Speaker Segments

Andrew Barkla

executive
#1

Yes. Thank you, and good morning, everybody. I'm pleased to be presenting our H1 financial results and update. Joined this morning by Murray Walton, our Chief Financial Officer; and Craig Mackey, Head of our Corporate Development and Investor Relationships. Well, certainly, I believe we've delivered a solid result, given the environment that we're operating in. IDP's recovery is clearly underway, and we are regaining momentum and very well positioned to support the sector's recovery. I'm going to begin by starting on Slide 4. I think all of you are aware, we took decisive actions to ensure that we could steer the company through the crisis and the pandemic. You'll see, as we go through the presentation, our diverse business model across geographies and markets as well as product lines and services has put us in really good stead to take advantage of the opportunity as it's been presented, with restrictions easing in many parts of the world. But most importantly, still aligned to -- through the cycle, thematic of global citizens wishing to ultimately reconnect with work, migration and study around the world. We held our global teams in place, so we remain at full capacity and capability, and that's clearly got us set well as those opportunities present. And you'll see how we've been able to respond extremely well as markets have opened up. We're in a very strong financial position with a strong cash balance, and the disciplined cost management through the prior period has again put us in a good position. One thing that's most important is, as we've moved through this pandemic, our business model has remained really critical to the industry and the industry rebuild. You'll see very pleasingly that IELTS volumes have rebounded to pre-pandemic levels, again reflecting how important that service is to ultimately connect customers to that global ambition that they are retaining. We've been able to support our customers through what's been a difficult and uncertain time by holding our counseling organization together. And we know from the studies and surveys that we've done that our students still retain their study ambition and will move, in particular, to study in complete numbers as universities and colleges are open for them to join again on campus. Our client services, in particular as it relates to data insights, have become increasingly valuable to our university and college clients as they, too, try to understand the circumstances they're operating in and look to take advantage of restrictions easing and the rebound that they are planning for themselves. The company is strongly positioned for the opportunity ahead. Clearly, the investment we made in digital capability through the last number of years enabled us to be agile and adapt to the market and to continue to support our customers through this difficult time. But certainly, our balance sheet, our cash position and having a full complement of people in the organization has really poised IDP to take advantage of the opportunity as it presents itself. If I move to Slide 5, and we have a look at some of the financial highlights. Revenue at $269 million was down 29% on pcp. But I think, as you'll hear in Murray's presentation, quite pleasingly, our revenue is 29% higher in half 1 FY '21 as compared to half 2 FY '20, so clearly, that top line recovery is well underway. EBIT for the period was $47.3 million, down 43%. NPATA at $30.4 million was down 49%. And we've retained a very strong cash balance at $293 million, and now that's only down $14 million since the 30th of June. And in that time frame, we've paid a significant dividend of just on -- or over $40 million. If we move to some of the kind of operational metric highlights underneath those financial numbers, our student placements at 21,200 are down 37% compared to the previous comparable period, which is reflecting really the restrictions and disruptions that we have for international students in their ability to begin on campus. If we dig into those numbers a little bit, you'll see that the U.K. is only down 12%, which reflects again that market remaining open, in the most part, for international students through the period. Canada was down minus 39%, and Australia, down minus 47%. Moving to IELTS, volumes of 540,000 tests were down 36%. But clearly, here, you'll see that IELTS volumes have very strongly rebound and as I said, are now back at pre COVID levels. In fact, if we look at half 1 FY '21 versus half 2 FY '20, IELTS volumes are up 49%. English language teaching at 37,300 courses is down 29%, again reflective of some of the disruption and social distancing that have been in place, but that now is beginning to clear for the schools in Cambodia and Vietnam. Digital marketing was up 9% to $17.5 million, a reflection of how our clients are reliant on our digital data and insight services, as I said before, to prepare them for the rebound. Moving to Page 6. At a high level, our global platform and our investment in people have really driven a significant amount of innovation through this period. And I mean most pleasingly, that has enabled us to stay very close to our customers, whether they be universities and colleges, students or test takers through the new technology, and fundamentally leveraging the investments in both people and technology that we put into the business for the last 3 years. Our Study Abroad app had 87,000 downloads to December 30, and that's really enabling students to stay connected with us in a virtual way and track their progress in real time. Our IQ Services from our IDP Connect teams are using our deep insights and data sets to provision up competitive tracking information, analytics and dashboards to the clients so that they can best prepare their competitive positioning as they seek to again compete against other universities and colleges. And we've had 70 higher ed institutions sign up for those services in the first half. The uptake of computer-delivered IELTS has been extremely strong at 38% of total test volumes now in half 1, and that's up from 22% in half 1 FY '20. We spoke, I guess, quite a bit about virtual counseling being stood up and our ability to stay connected to our students, where we're now, with many of our office network open, we have students coming back in through the doors. But nevertheless, I mean virtual counseling will now be simply a part of our omnichannel servicing strategy. And as of today, we have about 20% of our counseling interactions taking place now online. We haven't lost sight of customer satisfaction through this period. It's been a key metric we've been holding our teams and ourselves accountable to, and we've seen a very strong improvement in our Net Promoter Score from 55 in Q1 FY '20 to 59 in Q2 FY '21, even though we've been operating in more disrupted environment with more challenges to stay connected to our customers. Moving to Slide 7. Our IELTS digital transformation remains a key priority for us. And yes, we're very pleased with the rebound in IELTS volumes. But equally, as I've said before, we're moving ahead to ensure that we're making the investments in that product and service so that IELTS remains the leading high stakes English language test. We've rolled out a number of new websites to support our customers, and we have 34 more country websites to roll out before the end of this financial year. And we have a major piece of IELTS modernization work going on along with our partners, Cambridge and BC, and that's to ensure that we've got the flexibility to rapidly innovate IELTS and bring new IELTS products and services to market. We've delivered an IELTS app, enabling us to better connect with test takers and their preparation on their IELTS journey. We ran a major campaign through the half, reaching over 36 million impressions in H1. And of course, as I've touched on before, we rolled out IELTS Indicator, which was an online IELTS test to support the accepting organizations and test takers whilst we had disruption within our physical test network. Moving to Slide 8. And here, you can clearly see, for many of you, you would have seen this slide previously at the end of the full year and probably during our AGM meeting, we've continued to see a very strong rebound in IELTS. And in aggregate, we're at levels higher than we were pre COVID, with most countries operating at near or full capacity. I mean probably with the only exception that comes to mind being Canada, where there still are some restrictions in our test network, but clearly, a great rebound with IELTS. Pleasingly, and as part of our strategy to take advantage of every opportunity that was to be presented in this challenging environment, we rolled out 58 new computer-delivered centers in half 1 and we have another 44 scheduled to open before the 30th of June '21. Moving on to Slide 9, and this really reflects a couple of things. One, it reflects the improving demand within the pipeline and the students themselves, again, looking to seek to reconnect with their global study ambition. That's reflected in our organic web traffic to the IDP sites and you can see that is up 35%, and web traffic, organic website traffic now above pre-pandemic levels. This is our highest quality traffic and highest converting traffic. And I wanted to pull this one out in particular because as we looked at other channels for traffic, of course, we've really pulled back on paid marketing through the last 6 months. However, we now have plans to layer in aggressively marketing spend in the coming half to prepare ourselves for the fall intakes. And of course, the Australian intakes, we would be expecting in February FY '22. I mean interestingly, you can see some data on the right-hand side reflecting somewhat the preferences of international students through this period, with Canada, the U.S. and generally the U.K. really standing out as markets of preference. And a little bit of a challenge in Australia, and that's primarily reflected on the fact that there's still uncertainty about when international borders will open up and when students will be able to recommence their study here. And on that note, moving to the next slide, I'll just give a little bit of a summary on each one of the destination markets. The United Kingdom has continued to probably take a bit of a leading position in terms of preferences. That's reflected in a couple of things: one, obviously, the quality of their institutions; but two, they've remained open to international students through the pandemic period. So borders are open. They've got very attractive post-study work right settings. And we do believe that with their coordinated and new international strategy announced, they'll be a strong market for IDP as we move into the latter part of this calendar year. Canada borders are open for international students and they've, again, been very proactive in getting their regulatory settings, in particular, around post-study work right visas and the ability ultimately to connect to employment. They've recognized the importance of international students and clearly communicated that as being potential immigration and permanent residents in that country as they seek to achieve what are even increased immigration targets for Canada. Australia, as I noted, I mean borders remain closed, still having good post-study work right opportunities. And throughout the network, we're still seeing Australia as being perceived as a strong destination. Indeed, the response to the pandemic here in the student community is perceived very well across our source markets. But clearly, there's some frustration in getting an indication as to when Australia will open up for international student arrivals. I won't really spend too much time on the other slide, U.S., New Zealand and Ireland, but there's some commentary there for you to look at. If I move to the following slide, just really in summary, I think IDP is uniquely positioned in the industry extremely well. We've remained deeply connected to our students in our 30-plus source countries with 1,200 counselors. Our counseling teams have had to work extra hard just to help the students really navigate some of the complexities through COVID. So I think that strengthened the relationships we have with a very large student cohort. We've, of course, stepped into really an omnichannel delivery model, enabling students to connect with us in the way they want at the time they want so that we can provide a service to them. Our in-country client management has become more important than ever. And that's really unique for IDP in the student placement industry. In each one of the destination markets, we have a strong client team on the ground who can assist with data, data insights, international student recruitment strategy, and really ensure that IDP is front and center as each one of those clients seeks to, again, get back to full capability with their international student cohort. Our global digital capability has served us well through this period. And we continue to have a number of strategic programs that remain fully funded and fully supported by our large digital development team, 400 people in Chennai in our digital campus, and our more than 100 marketing specialists working on concepts like marketplace and IELTS modernization. As I've mentioned, we've rapidly expanded our IELTS test center network, and we now have over 500 test locations providing test support and preparation support to test takers around the world. And through COVID, we've expanded our data science and artificial intelligence capability. Really, that came into the business in March and is very much focused on ensuring that we can drive higher conversions and higher-quality students through the pipeline much more quickly through sophisticated matching capabilities. So let me pause here and then hand over to Murray to take us through a more detailed review of the financial results.

Murray Walton

executive
#2

Thanks, Andrew. I'm on Slide 14, the first half overview. So revenue was $269 million, down 26% on a constant currency basis, but was up 29% compared to the second half of FY '20. All our product categories declined versus the pcp, although digital marketing revenue grew 9% within the 7% decline of events and digital marketing. English language testing revenue of $158 million was 22% lower than the pcp on a constant currency basis, but a strong rebound had revenue up 63% compared to the second half of FY '20. The November and December volumes were above 90% of the pcp. Student placement revenue was $78 million, a decline of 35% on a constant currency basis, with declines in all of our key destinations. The U.K. destinations performed relatively better than the other destinations, as their borders remained open. English language teaching and digital marketing and events revenue declined versus the pcp as our schools moved on to online classes and our student placement events with digital. Digital marketing, however, continued to grow during the period with revenue up 9% versus the pcp. Gross profit was $157 million, with a decline in line with revenue at 26% and GP margins steady at 58.4%, with IELTS margins improving to 45.5%, offsetting the decline in student placement margins to 78%. Overhead costs declined 21% on a constant currency basis, as significant reductions in employee costs, marketing and travel were made to manage our cost base during the half. EBITDA at $68 million is 33% lower versus the pcp. EBIT is $47 million and 43% lower versus the pcp, and net profit after tax is $30 million and 45% lower versus the pcp on a constant currency basis. I'm going to move to the key operating metrics on Slide 15. The key operating metrics show the impact of the pandemic across IELTS student placement and English language teaching, but we have seen improvements in our volumes in Q2. IELTS volumes were 540,000, a decline of 26% on last year. Capacity has now returned to pre-COVID levels. Student placement volumes were 21,200 and 37% below last year, with the Australian destination declining 47% and multi-destination down 29%. Australian volume was 8,000 while multi-destination volume was 13,200, with a U.K. decline only 12%, making the U.K. our largest destination in the first half. Moving on to the average fee performance. The average test fee for IELTS was $293, a 5% increase on a constant currency basis, with the price increases taken in India, Australia and Pakistan adding 2.6% to the average price, and a change in country mix as lower volumes in India at a lower price and proportionately larger volumes from higher-priced countries added 2.1%. This was, however, offset by a 5.3% unfavorable FX movement, which was a result of the stronger Australian dollar. The average student placement application processing fee has increased to $3,693, a 4% increase on the same period last year on a constant currency basis. The Australian average fee increased 14%, with major movements being 7.5% from increases in commission rates; 3.1% from favorable study sector mix with a lower proportion of LE costs and pathway courses and higher postgrad and undergrad programs; and a 1.4% from bonuses and incentives from our client partners. The multi-destination average fee declined 1% on a constant currency basis, with a favorable study sector mix of 6.8% and favorable destination mix of 1%, offset by a higher credit note provision that reduced average price by 7% to ensure that we provide for U.K. and Canadian students that have commenced online but may not join their course on campus. I'm going to move to Slide 16. Our overheads have been well-managed with proactive and disciplined cost reduction initiatives across the business in the first half. The monthly run rate pre-AASB 16, so including office rents, averaged $16.4 million in the first half as reductions in employee costs, marketing and travel costs contributed to the 21% reduction versus the pcp. Employee costs were down 22%, with salaries returning to pre-COVID levels for all staff except the Board and senior executives in October, with the Board and senior executives resumed to pre-COVID levels in January 2021. The monthly run rate for the second half will increase to around $20 million per month. As salaries return to pre-COVID levels, wage subsidies cease. The recruitment of replacement staff commences for vacancies caused by natural attrition in the first half, and marketing has been retuned to pre-COVID levels. This does not include any investment that may be made to prepare the business to take advantage of opportunities for FY '22. The operating cash flow of the business has remained strong during the half, with CapEx reduced versus the pcp as we focused only on strategic projects. The FY '20 first half dividend of $42 million was paid in September, with the cash balance closing at $293 million, only $14 million lower than the opening cash balance for the year. I'm going to move on to Slide 17, the balance sheet. The balance sheet remains strong with $293 million of cash, with undrawn working capital facility of $175 million. Receivables is down by 12% to $61 million, but as a result of billing for the U.K. student placement business been delayed until January. Contract assets increased to $53 million as the increase in students commencing courses for the U.K. that were due for invoicing in November and December were delayed to January, as clients needed more time to confirm online and on-campus center status before invoices could be triggered. Our current borrowings drawn of $59 million moved to current liabilities as the existing 3-year facility is repayable at the end of December, and refinancing negotiations have commenced with our banking panel. Our net -- our current net cash position is $233 million. Thanks. That's it. Back to you, Andrew.

Andrew Barkla

executive
#3

Yes. Thank you, Murray. And I'll just summarize on Slide 19. I think clearly, the results highlight the strength of the IDP business model and the strategy, and in fact, we really haven't diverted from our strategy through COVID. Our multi-destination model, in providing choice to students, has put us in a very resilient position as we're able to flex relative to student study destinations. We've seen a very strong rebound in IELTS test volumes, and we continue to expand our computer-delivered network to take advantage of the opportunity and the demand for IELTS testing out there. The digital transformation and the investment that we've made there, again competitively, I think, really has IDP standing out relative to others in the industry in both the way we can service our clients with data and insights, but most importantly, service our students in better matching them to the right courses and ensuring the counselors in the network are getting the highest-quality leads to service as a priority. That data science capability, whilst in really early stages, shows great promise, given the breadth of our network and the depth of the technology we've invested in, in our platform. Clearly, we're regaining momentum and positioned to capture the opportunity. The rebound in IELTS reflects that. And I think it's worth just recognizing that IELTS is a great leading indicator for the industry as it relates to the customers' demand to reconnect with their global citizen ambitions, whether that be migration or international education. We've held our teams at full strength. And they're energized and we're taking advantage of every opportunity that presents itself. And clearly, when we look at the half 1 revenue versus half 2 FY '22, we can see that, that recovery is well underway now. So let me pause there. And operator, I'd like to open up the call to questions now, please.

Operator

operator
#4

[Operator Instructions] Your first question comes from Michael Peet from Goldman Sachs.

Michael Peet

analyst
#5

Just on Slide 8, just the IELTS testing volume chart there that you've shown. I'm just wondering, do you think there'll be a bit of a catch-up in terms of volume as students have missed out during that sort of downturn, sort of need to catch up to their ambitions? And just wondering whether that, in the last 6 weeks, you've seen that line continue to trend upwards?

Andrew Barkla

executive
#6

Yes. I think there's a combination of 2 things in there. Clearly, there's a catch-up of demand as it relates to those markets where centers have been closed and it's been difficult for people to get their tests done. I mean markets like Canada reflect that quite strongly. The lockdowns onshore and the beginnings of reopening reflect quite a backlog of demand for us to get through. But I think more importantly, at the same time, people have kind of sat back and waited to really see what's going to happen as restrictions ease, et cetera, and are now coming back in and booking their tests as they see that future opportunity for study and travel again come to the mix. So I think as -- in answering your question, in the recent couple of months, we've continued to see it trend up and so that's a good indicator. There's a little bit of backlog that we're working through, but the trend through the last couple of months have also shown us that there's more demand there to be had.

Michael Peet

analyst
#7

And I think you've indicated pretty clearly that the U.K. has been the leader in this period; Australia, the laggard for obvious reasons. But do you see -- what are the strategies for the university here or government, do you think from here in Australia? Do we have some intakes -- unusual intakes through the year to get some students back? Or is it just too early to call at the moment?

Andrew Barkla

executive
#8

Yes. I think it's too early to call at the moment. Clearly, Australia has stepped into an eradication strategy and prioritized the return of Australian citizens. As we all know, vaccinations are underway. I mean in my conversations with various government departments, I do get a view, and I've put it to them in particular that Canada and the U.K. are presenting as extremely attractive alternatives to Australia, both from an international student perspective and a migration perspective at the moment. Both the U.K. and Canada have flagged migration will be a key strategy for the rebound economically from COVID. I get the view that at the right time, Australia will step forward and move quickly to, I guess, retake their position. The perceptions of students, interestingly, the students out of Southeast Asia really aren't changing their preferences, whether that be for the U.K. or Australia, very little switching going on. We've seen, actually through the most recent period, strong demand from China still remains to Australia. And there is a high regard for how Australia has protected the safety of people here. The challenge there, again, is just getting the borders open. The Indian students themselves are a little bit more pragmatic. They want to get on with their career aspirations through international studies. So they're more likely to switch out of markets like Australia into the U.K. and Canada if they don't get certainty on border openings. But coming back to your initial observation, it's probably a little bit early to give any clarity or get any clarity. I mean we're prepared to take advantage of the opportunities that come. I mean as you can see, in aggregate, through this period, we've ended up placing quite a number of students still into Australia, albeit in an online study environment, with the expectations that they'll travel when the market opens up.

Operator

operator
#9

Your next question comes from James Barker from Morgans.

James Barker

analyst
#10

Just wanted to touch maybe on the IELTS capacity. You mentioned backlogs before. Can you just -- if we do see a period of significant pent-up demand, I guess what's the limitations on your ability to service that?

Andrew Barkla

executive
#11

Yes. I think you can see there, James, I mean we've been rapidly rolling capacity out with those 58 new computer-delivered centers in the first half, and again, a significant number to be delivered in the second half. I don't think we'll have capacity issues because we've got computer-delivered being rolled out rapidly. And now in a number of markets, and in particular, our largest market, India, we're now able to test using paper as well. So a lot of those social distancing restrictions and restrictions on venues have now been removed. And that actually enables us to very quickly stand up larger venues with more desks and paper. So I think whilst we can see some backlog, in particular in some markets, we'll continue to push as hard as we can to drive the capacity to take that -- the demand as it's presented.

James Barker

analyst
#12

Okay, that's great. I think you mentioned at the full year result, there was 82,000 sort of unique applicants in the pipeline. Obviously, some of those would have been placed over the first half. But are you able to provide an update on that metric, please?

Andrew Barkla

executive
#13

Yes. I think -- I mean I've got -- probably just to give you a little bit of insight. I mean one of the leading indicators that we keep an eye on is applications, right, so the application number that we've got in the system. Now that doesn't itself directly, in an environment like this, lead to an APF because you'll go into a phase where you'll put applications in, and ultimately, then they may defer. I think at the AGM level, we had about a minus 22% of that application pipeline year-to-date. And as we've come into the end of the year, we're still down but it's minus 14%. And so on a year-to-date level, so the application decline in aggregate is lower. But I think it's very important to note that there's a couple of different dynamics going on. We are seeing quite a few students, in particular, postgrad students, defer. So they'll look at their ability to get on-campus in market. And if they believe they can't do it, they will defer their application to the next intake. So again, there's probably quite a bit of movement into -- in and out of the pipeline at the moment. We've decided and we made a conscious decision to pull back on paid marketing through the last 6 months, just again to be prudent on our expenditures, but we'll now move and have moved to release marketing dollars. And we believe we can fill the pipeline, given we can see the intakes very quickly, given our marketing and our digital capabilities.

James Barker

analyst
#14

Okay, that's great. And maybe just in terms of touching on Canada from the visa processing side. Obviously, there's been a few bottlenecks and delays from a student perspective there. Are these expected to impact the second half intakes and are they resolved now?

Andrew Barkla

executive
#15

There's still -- I mean from a -- I guess Canada for us is -- it's a big market, in particular, from India. Canada is very attractive to the Indian students and only becoming more so based on their settings. There remains some challenges in that supply chain in getting visa processes. And that just reflects, in some respects, the safety precautions, as we can see it, of the Canadian government in opening up visa centers en masse in India, in particular, for biometric acquisition, which is required for Canadian visas. So we have a good number of students in the pipeline for the second half intakes for India. It is constrained still, albeit we're expecting that to alleviate through the next couple of months. Of course, where that may be problematic, we do have a very proactive strategy of convincing those students to begin online. Whilst there may be some visa impediments in the short term, they will flush through the system. So begin online and then study as soon as you -- move to fly and study as soon as you get around to getting your visa approved. So I can't say I'm 100% sure of how many will move in that direction. But again, the Indian students are very pragmatic. If they think it's just a short-term delay, they're probably likely to study online and then move to country once their visa is processed.

James Barker

analyst
#16

Okay. And just one last one for me. Could you just talk about, I guess, your market share in the IELTS distribution over the half?

Andrew Barkla

executive
#17

Yes. Well, we've taken a few points of share through the half. And I mean as you can imagine, we commercially respond very quickly, very aggressive with the opening up of CD capacity, which has been helpful, given social distancing and restrictions and keeping customers feeling safe in that test taking experience. So yes, we've taken share through the half.

Operator

operator
#18

Your next question comes from Tim Plumbe from UBS.

Tim Plumbe

analyst
#19

Congratulations on an impressive result there. Just 2 questions from me, if that's all right. Andrew, the first one around the IELTS recovery and a bit of continuation of the other questions. But back to pre-COVID levels now, I suspect that demand for work secondments or immigration is still quite depressed. Do you have any insights in terms of what sort of portion of customers are taking -- what sort of portion of customers taking the test are potential students, and how we should think about that as a lead indicator to the potential recovery within the student placement volumes?

Andrew Barkla

executive
#20

Yes. So I think when you look into the data, it's probably around 50-50, migration and students. So I think in that context, certainly, we believe we've got all the demand we need to get back to strong levels on student placement. I don't think when we look at IELTS and the other data we have out there relative to student intentions, that there's any question about demand. It really is a supply -- or I guess a supply side issue as it relates to restrictions easing. As restrictions ease, the students will be there. That's very clear from the engagement that we're having and the attendance at events, et cetera. But it's about 50-50, Tim.

Tim Plumbe

analyst
#21

Got it. And the second one, just about digital strategy, continuing to show good momentum with the online inquiries up 35%. I mean I think you touched on it a little bit earlier. And it's probably difficult, given that it's not a business as usual environment. But do you have a sense in terms of where we are in that journey of closing the gap between inquiries and conversions?

Andrew Barkla

executive
#22

I think it's an -- it's a difficult question. I think I know where we are in the journey. We've got a lot of opportunity sitting in between inquiries and APFs. The data science team that we've put in place, and again, we only hired in the CDO in March, we've got very good data. We have -- we've been building that for a number of years. And that team's priority is to look at a couple of things: one, a transformative shift in business model from platform to marketplace, which primarily is about leveraging data in a sophisticated way to enable clients to target the right students for them and students to be matched to the right clients leveraging data, which takes a lot of ultimately overhead off our counseling base, our counseling base still being really important as an expert by their side. But I think we're driving for a couple of percent improvement in conversion at the moment through better lead scoring, leveraging the data set. But I think we're very early days in that journey. But that is the priority of the data science team, is to lift conversion up dramatically by scoring the very large lead pipeline we have in getting it to the right counselor, the best counselor for conversion in real time. That's kind of what the ask is of that team at the moment. We've rolled out that technology. It's integrated now into most of our contact center and marketing automation systems, but we're probably only, given we started it in March, a month or so into that. So that will play a role, but it will play a role as we move into more likely the first half of next year.

Operator

operator
#23

Your next question comes from Matt Johnston from Jarden.

Matthew Johnston

analyst
#24

Maybe just a first question for me. Obviously, online penetration is high with student placements. Could you maybe talk to expectations around leakage that could happen in the second half?

Andrew Barkla

executive
#25

Sorry, you mean students [indiscernible] understand the question. Just students studying online?

Matthew Johnston

analyst
#26

Correct, yes.

Andrew Barkla

executive
#27

Yes. I think -- I'm not sure I understand the question exactly, Matt. So when you say leakage, you mean leakage out of our revenue because they're studying online?

Matthew Johnston

analyst
#28

Yes. So what's the actual -- the rate at which you can actually convert into the consensus shutoff with the universities?

Andrew Barkla

executive
#29

Sorry, I lost you there.

Matthew Johnston

analyst
#30

Can you hear me now?

Andrew Barkla

executive
#31

Yes, I've got you now.

Matthew Johnston

analyst
#32

Yes. So just because you've brought forward and people are starting online, is there a risk that leakage on holding on to that revenue could increase in the second half if people sort of change their preferences because they're not happy with their online study?

Andrew Barkla

executive
#33

Okay, all right. No, I got you. So you mean switching from an online study engagement with one institution and then dropping out and moving to another institution. Is that the question?

Matthew Johnston

analyst
#34

Correct, yes.

Andrew Barkla

executive
#35

Yes. I certainly don't think we're seeing really any of that at the moment. So for those students who have started online, there may be some who drop out. And we obviously take that into account and build a position relative to credit notes, which is probably more conservative in our numbers right now than it would normally be based on just the uncertainty about how many students may continue past census date. But no, in general, we're not seeing students drop out of an online study engagement and switch. I think there's probably some frustration with some of them in terms of the quality of the engagement. But this is a big decision in the first place for the student and the family. So they're unlikely to switch unless they're unable to get -- gain confidence that they can get into the market in the longer term. So there's probably very little risk for Canada and Australia in -- sorry, Canada and the U.K. in that regard. Possibly a little bit more risk for Australia for the longer period of time there they're not clear as to when international borders will open. But no real data points to point to there as it is. I think one other thing just worth noting, we do remain very closely connected to our students, in particular as they begin their study journey. And we're often in a position where we're providing direct feedback to the institutions relative to the students' experience, in particular, whether that's an online experience. So the counselor is still with them at that point. And if they were to choose to switch, then we would be in a position to be the adviser that would actually help with that switch. So I don't believe we would lose the revenue opportunity in that instance, but we may be the instrument that helps them get a place in another institution.

Matthew Johnston

analyst
#36

Okay, that helps. And then maybe just from the institution perspective, could you maybe comment on any sort of data or anecdote you have internally around engagement with them? And if possible, some sort of like-for-like that on a look-through basis, you should be seeing that you're engaged more with the institutions and likely to take share?

Andrew Barkla

executive
#37

I think, yes, certainly. I mean IDP, as you all know, is very unique, right? There isn't a clear comparative competitor to IDP. So the client relationships that we have, have strengthened significantly through the last 6 to 9 months. I mean, firstly, because they themselves are unable to travel so they're disconnected to their source markets from a marketing engagement and events perspective. They don't have a data set that enables them to get clear insights into changing student preferences within market relative to their in-market competitors or to other markets. And then from a digital marketing campaign point of view, we're able to work with them on bespoke campaigns based on the data sets that we can provide for them to best prepare for the uptick and be much more nuanced about how they spend their marketing dollars. You can imagine some of them are constrained from a marketing spend and therefore will spend more with fewer. And I think we're in a very good position for that. We are seeing some -- as I guess Murray said, on the Australian increase on average fee, we are seeing the universities coming to us willingly to improve the financial terms of trade so that we can assist them with that rebound.

Matthew Johnston

analyst
#38

Okay, great. And so as you increase marketing spend getting ready for, I guess, the fall intake in Australia in 2022, do you expect to take marketing dollars from those institutions at the same time?

Andrew Barkla

executive
#39

Yes, absolutely. We expect to take a greater share of wallet, I mean through the provision of relevant services, and in particular, the data capability and insights on our marketing skills and the leverage of that technology. And I mean equally, we haven't held our teams together as we have, not to have a very clear expectation about driving market share gains across all of our destination and source markets.

Operator

operator
#40

Your next question comes from Philip Pepe from Blue Ocean Equities.

Philip Pepe

analyst
#41

Well done on the good result. But most of my questions have been answered so I might ask a couple on the cash flow, if I can. Great result on the expense management, particularly employee costs and marketing. Do I interpret from your earlier comments that both of those will rebound to [indiscernible]

Andrew Barkla

executive
#42

Yes. I'll hand that question to Murray with the marketing and employee expense. We'll revisit...

Murray Walton

executive
#43

So in the second half, the marketing is going to go back to similar levels to pre COVID in FY '19, so we'll get back to normal spend levels. In terms of staff, was that the other one, staff cost?

Andrew Barkla

executive
#44

Yes.

Murray Walton

executive
#45

So the salary sacrifice that the employees have given in the first half winds off. We put the staff, the staff vacancies back in that we've had through natural attrition in the first half and the wage subsidy that we have had in the first half ends. So yes, would be back. About...

Andrew Barkla

executive
#46

[indiscernible] second half.

Murray Walton

executive
#47

Yes. Well, in terms of expenditure, first half was $16.5 million per month. Second half will be at $20 million per month, so up about $3.5 million per month in terms of [indiscernible]

Philip Pepe

analyst
#48

Excellent, excellent. And just one more just on the tax. Tax expense was $15 million. Tax paid was $8 million. Is that a timing difference or was there a benefit utilized there?

Murray Walton

executive
#49

We've got some challenges in our tax with not being able to take up -- or take advantage of tax -- deferred tax assets in the countries we were making losses. The pandemic has really challenged the trends for your pricing model so we have to have another look at that. But as the business comes back, we expect that tax rate will drop back to more normal levels.

Philip Pepe

analyst
#50

But there's a discrepancy between cash tax paid versus tax accrued. Is that a [ permanent ] difference or a timing difference?

Murray Walton

executive
#51

Timing difference.

Operator

operator
#52

Your next question comes from William Macdiarmid from Ord Minnett.

William Macdiarmid

analyst
#53

[indiscernible] results. Just looking forward, I guess to FY '22, just playing off some of the market share comments you've been making. To what extent has the lack of investment in digital really damaged your competitors' ability to service some of these institutions? And I guess, what's the opportunity to get to FY '22 into places like the U.K. and Canada in particular? And I guess an extension from that, what kind of competitive response have you seen for English testing competitors, given how much you benefited from computer-based testing?

Andrew Barkla

executive
#54

Yes. I think -- I mean as we look to FY '22 and we look at it from a competitive perspective, I think again, we hold a very unique position. I mean as you would know, in student placement, most of our competitors are small, highly fragmented businesses and many of them are single destination-focused and certainly don't have a strategy or the wherewithal to make the investments that we've made. So I think we're very well placed in that regard. And you've got to remember, most of our competitors were small and fragmented, do not have strategic relationships with the client side of the equation. So IDP is very unique in that industry in that we have highly professional teams in each one of those destination markets working day in and day out, sitting across the table on helping those universities and colleges craft their international recruitment strategies. So we really do take up the space as it relates to data, data insights, digital marketing, digital marketing campaigns. We run the most engaged and the busiest search -- international student search platforms in the world that's connected to a sophisticated marketing automation system, lead scoring systems, and integrate it into our experts or our counselor network. So I think our clients, and I know through some other events that maybe you've been -- some of you have been involved in, they've been very clear as to the important role IDP will play, not just in their rebound but in their ongoing international education strategy. I mean equally, we work quite closely in the U.K. with the -- and Australia with the industry groups and organizations. I mean in Australia, we run the Australian International Education Conference. It's the largest conference for clients on international education in this part of the world. So we're just very well connected on both ends of the equation there. And that puts us in very good stead to help them with not just intakes in FY '22, but clearly ongoing. And then in English language testing, IELTS remains clearly the world's leading test. We've just had an extension in Canada for IELTS for 5 more years from the Canadian government has come through. So in that marketplace, there are maybe a few smaller challengers, but our position is just so strong, and our distribution network in terms of test centers and supporting preparation organizations in the ecosystem really holds a large moat around IELTS. Now as I said before, we're not sitting on our hands. We're innovating IELTS substantially along with the partners. So yes, I'm very confident we'll hold that position going forward.

Operator

operator
#55

Your next question comes from Callum Sinclair from Macquarie.

Callum Sinclair

analyst
#56

I'll just dip into, if that's okay. Just an extension to the competitor or market share comments you've made. Just any signs you're seeing around the fragmented base around reducing footprint or staff numbers and what that could mean as things recover?

Andrew Barkla

executive
#57

Yes. I certainly think -- and again, it's more anecdotal, right? It's very difficult to get a very clear view of the landscape. So for data in this area, I rely on my region directors and my country heads to give me a view of how things are unfolding on the ground. I mean a couple of things I would note. Clearly, those student placement organizations that were solely focused on Australia have really been hammered through this period. And we've seen many of them under significant financial duress and reducing their teams. Where they had the wherewithal, they've tried to shift their resource to focus on the U.K. but you cannot do that very quickly. Counselors require multiple years of knowledge and experience in the market to be effective and successful. And again, that's where we're very well positioned with a counselor base and destination leaders that are aligned to the specific markets they support. But my expectation is we'll see a reaction within the competitor network to focus more on the U.K. for the upcoming intake. We're expecting that. We're well prepared for it because of our position. But for many of them, that will be at the cost of probably focusing on their traditional markets, which may have been Australia, whereas we will hold our position for Australia and our strength for Australia because we do believe as restrictions ease, Australia again will be an extremely popular destination for international students. So we hold onto that pipeline. We're helping them move to online learning with the expectations that border restrictions will ease, in particular, as we move into FY '22.

Callum Sinclair

analyst
#58

Great. And I'll just finish up on the gross margin outcome, flat overall. It's pretty good, given the headwinds from COVID. I guess would we expect the gain share from IELTS and shift to digital to be permanent, while obviously, the student placement side of things is cyclical. So should we see things gain a lot of those structural side of things and the cyclical side goes back to where it was pre COVID?

Murray Walton

executive
#59

Or for IELTS margin, I expect the margins won't drop back. I'm expecting them to -- we're now sitting at 45.5 at the moment. I expect that to continue to creep up a little because of the higher mix of computer-delivered. For student placement, it's the lower volume over some fixed costs that means the margins just dropped a little. As volumes come back, we'll see that gross profit margin get back up to pre-COVID levels.

Andrew Barkla

executive
#60

Okay. Well, I think we've probably run through time. I'd like to thank everybody for joining the call this morning and thank you for your questions. And Murray and Craig and I look forward to speaking to many of you over the coming days and weeks. Thank you very much.

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